#this isn't even particularly related to the content of the campaign
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plant-ago · 1 year ago
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An original work written for The Wizard, the Witch, and the Wild One (@worldsbeyondpod).
Refrain:
Oh, my roots, grow gentle Oh, my words, go free Go where the world is simple Cross o’er the farthest sea
Sail away, my little darling To a place that will be kind; May the waves and currents guide you May you bloom in your own time
There will come times of sorrow, But my darling, do not fear Though you’ll learn to make your own way When you call, I will be here
May your spirit ne’er be broken And your judgement always wise; And your heart and garden growing All as free as wind and sky
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waltwhitmansbeard · 1 month ago
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i have read a lot of criticisms of tlovm, particularly s3, and i've also read a lot of posts extolling its virtues. some of these posts i agree with, and some of them i don't. and as s3 rounds out, i've found myself needing to make an active choice about how i feel about this show as whole. i'm a deeply opinionated person, who cares and thinks a lot about narrative and the art of storytelling, and i find myself lacking many really strong opinions about tlovm, and i think i've finally figured out why.
tlovm is bonus content. tlovm is the icing on the cake. the perfect vox machina story already exists, and you can watch all 115 episodes (plus three one-shots) on youtube right now. i don't need or want tlovm to do what c1 did, bc c1 already did it! i've realized that i think of tlovm the way that i think of 4sd or the one-shots or the novels or any other ancillary piece of cr-related media: as ancillary media. it contributes to the overall story that i love, but it is not the core story itself.
BUT. this does not mean that tlovm is therefore exempt from criticism, or that i think that this show, as a show, is perfect and great and can't be improved upon. i have fun watching it, but i don't delude myself by thinking it's a rock-solid narrative. it's not. there are holes. there are things i'm confused by and i have infinitely more context than someone who watches tlovm and nothing else. the character development is severely lacking, and i would not understand the fandom's obsessive love of these seven characters if i had only ever watched this animated show. that's a problem. i think that in many ways, the cr team has done themselves and their groundbreaking storytelling efforts a disservice in the way they told this story in this medium.
and so i have to make a choice. i have to choose how i feel about this show, how much i love it, whether i get excited about it. and i've decided that i like this show. i don't love it, and tbqh, i won't be watching s3 again (or the other seasons) until right before s4 drops, as a refresher. this won't be something that i return to the way i return to the main campaigns. and that's okay. i'm not mad about it. i don't feel like my time has been wasted, and i don't feel like tlovm has in any way ruined my love for c1. i love the way that tlovm has reinvigorated the fandom, and i love talking with y'all and seeing everyone on my dash be excited for something new. i'm never gonna regret the existence of tlovm, but i'm also never gonna ask it to be something more than it is. i just don't think i care enough. i'm here for a good time, not a long time, and hey, each season isn't that long, so ig that works out. so as we head into the final 3 episodes of s3, i'm choosing to have fun with them, even the parts i don't like, even the parts i don't agree with, bc i love the people who made it and i love the community who watches and at the end of the day, it really ain't that serious.
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digitaltravelexpert · 2 months ago
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Why Your Travel Website isn't Converting Yet Great Traffic
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Have you ever wondered why your travel website isn't converting despite high traffic numbers? It’s not just about attracting visitors; it's about engaging the right audience with the right message. Understanding the disconnect between your traffic and conversions could reveal deeper issues in your site's strategy. Let’s explore why your visitors aren't taking action and how you can turn clicks into bookings.
Exploring Why Your Travel Website Isn't Turning Clicks into Sales
You’ve invested heavily in a well-optimized SEO strategy, implemented every keyword, and pushed your travel website to the top of the search engine results pages (SERPs). However, despite all these efforts, the question remains, “Why isn’t my traffic converting?” If you find struggling with this situation, know that you're not alone, and the good news is, there is an answer to your problem. Many travel companies face this perplexing issue, and it can be a frustrating roadblock when the end goal of sales remains elusive despite achieving solid website traffic. But why is this happening? Get practical insights from our fix learn and implement tactics. The travel and tourism industry is unique in that it relies heavily on relationships. Unlike many other sectors, digital travel marketing isn’t just about selling a product or service; it’s about building trust and forging connections with your audience. This is a key reason why your travel website may not be converting visitors into customers. In this digital age, travel marketing closely mirrors social marketing because the success of your campaign depends largely on the relationships you build with your audience. So, before customers decide to purchase your travel packages or services, they will need to trust your travel brand. They need to know who you are, what you stand for, and why they should choose you over countless other travel providers. Let’s dig deeper into the possible reasons your travel website isn't converting, and more importantly, what you can do about it.
Why Isn't My Traffic Converting? 5 Key Reasons Your Travel Website Isn't Converting
Despite high traffic, if your travel website isn’t converting, you might be facing one or more of the following issues:
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1. Lack of Brand Awareness and Trust Your travel website may be appearing in top organic search results, but if your brand is not known or trusted by your audience, they may hesitate to make a purchase. When people plan travel, they are often investing a significant amount of money and time, so trust is crucial. If your brand doesn’t appear trustworthy, even your best SEO efforts will fall flat. Visitors may click on your website but still question whether your travel company is legitimate. Is this a reputable company? Will I have a good experience if I book through them? Are there other people who have used this service and had positive outcomes? If potential customers can't answer these questions with confidence, they will likely move on to a brand they are more familiar with or one that has a stronger presence elsewhere, such as on social media or reputable review sites. 2. Overreliance on SEO and Ignoring Other Marketing Channels You may be focusing all your travel marketing efforts on SEO, assuming that high rankings will automatically translate into conversions. However, this is seldom the case, particularly within the travel industry. Successful travel companies diversify their marketing efforts, using SEO in conjunction with other channels like social media, PR, travel site reviews, and features in travel magazines. These platforms contribute significantly to your brand’s social proof, which is crucial for travel-related purchases. Social proof, such as reviews and testimonials, is often the tipping point for travelers making a booking decision. Without it, even well-optimized SEO content can seem flat and unconvincing. So, if your travel website isn't converting, take a step back and evaluate whether you’ve neglected these other crucial marketing channels. 3. Mismatch Between Travel Content and Target Audience One often overlooked factor is whether your travel content resonates with your target audience. Your SEO content might be attracting traffic, but is it the right kind of traffic? You might be crafting travel content and leveraging a tone that appeals to a younger audience, like Gen Z and millennials, while your actual services are geared toward older generations, such as Baby Boomers or Gen X.
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For example, if your tone and messaging appeal to adventure-seeking Gen Z travelers, but your offerings cater to luxury experiences typically favored by older demographics, there is a disconnect. You may be attracting a lot of traffic, but they aren't the right visitors to convert into paying customers. Ensuring your travel content speaks directly to your intended audience is key to increasing conversions. This is why you should never buy SEO services that promise clicks. If you fall into this "buying-traffic trap", the next question you will be asling yourself will be: Why aren't my clicks converting? 4. Website User Experience (UX) and Design Issues Another potential roadblock to conversions is poor travel website user experience (UX) and design. If your travel website is difficult to navigate, loads slowly, or isn’t mobile-friendly, you could be losing potential customers before they even have a chance to explore your offerings. Today’s travelers expect seamless and intuitive browsing experiences. A site that is cluttered or unintuitive will drive users away, even if your SEO brings them there. In the travel industry, trust is built through clean, professional, and easy-to-navigate travel websites. Clear calls to action (CTAs), a simple booking process, and prominently displayed reviews or social proof can significantly improve your conversion rate. 5. Pricing Discrepancies or Lack of Transparency Travelers often compare prices across multiple websites before making a decision. If your prices are not competitive or are not clearly displayed, it can create friction in the buying process. Pricing transparency is key. It could be of the main reasons why your travel website isn't converting. When potential customers can’t easily understand the costs involved in booking through your site, they are more likely to abandon their purchase and look elsewhere.
What’s Next? How to Improve Your Travel Website Conversions
Now that we’ve explored some common reasons your travel website isn’t converting, let’s look at practical solutions that can help you turn things around.
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1. Build Brand Awareness and Trust As mentioned earlier, trust is everything in the travel industry. One of the first steps to improving your conversions is to build stronger relationships with your travel audience. If your brand isn’t well-known, invest in initiatives that can help build your reputation. Next time you ask yourself"Why are my visitors not converting?", check if your travel brand is well-represented on the digital sphere. Leverage Social Media: Start by strengthening your presence on platforms like Instagram, TikTok, and Facebook, where travelers spend a lot of time. Share customer testimonials, highlight real travel experiences, and engage with your followers to build a loyal community. Feature in Travel Magazines and Review Sites: Work on getting your brand featured in reputable travel magazines and review platforms. Positive reviews on TripAdvisor, Yelp, or even Google Reviews can make a significant difference when a potential customer is deciding whether to book with you. Collaborate with Influencers: Partner with travel influencers who can lend credibility to your brand and introduce your services to a broader audience. Authentic recommendations from trusted influencers can help bridge the gap between awareness and conversion. 2. Diversify Your Marketing Channels Relying solely on SEO is a common mistake in travel marketing. While travel SEO is essential for driving traffic, you must complement it with other marketing efforts to convert that traffic into sales.
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PR and Media Relations: Getting media coverage in travel magazines, blogs, and online publications can help establish your brand as a trusted name in the industry. Social Media Campaigns: Create targeted campaigns on social media that align with the behaviors and preferences of your target audience. Run ads that showcase your unique travel packages or highlight testimonials from past customers. Email Marketing: Don’t underestimate the impact of a well-crafted email campaign. Regularly send newsletters that provide value to your audience, such as travel tips, exclusive deals, and destination highlights. This can help nurture leads and guide them toward making a purchase. 3. Align Your Content with Your Audience To ensure your content is converting, you need to revisit your travel content marketing strategy and align it with the needs and interests of your target audience. Segment Your Audience: One size does not fit all in the travel industry. Consider segmenting your audience based on factors such as age, travel preferences, and budget. Tailor your travel content accordingly, ensuring that each segment feels as though your messaging is speaking directly to them. Speak Their Language: Whether you’re targeting adventure-seekers or luxury travelers, use a tone and style that resonates with their specific travel desires. If your target audience is Baby Boomers, focus on comfort, safety, and personalized experiences, rather than excitement and adventure, which might appeal more to younger travelers. Tell Stories: Storytelling is powerful in digital travel marketing. Use stories to paint a vivid picture of the experiences your customers will have. Bring your travel brand to life by sharing the stories that reveal the heart of your company and the people who make the magic real. 4. Improve User Experience (UX) and Website Design Your website should be a seamless gateway to booking travel services. If visitors struggle with your site, they’re unlikely to convert. Isnt my website converting because of my website design?
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Optimize for Mobile: More travelers are booking trips via mobile devices, so ensuring your site is mobile-friendly is crucial. Simplify the design, make buttons easy to click, and ensure that booking forms are optimized for mobile use. If your wix or wordpress website isnt converting, don't blame the platform. Streamline the Booking Process: Make the path to booking as easy as possible. Reduce the number of steps required to complete a booking, eliminate unnecessary fields in forms, and ensure that CTAs are clear and strategically placed throughout your site. A/B Testing: Regularly test different versions of your website to identify which elements are working and which aren’t. Small changes to button colors, CTAs, or layout can sometimes have a big impact on conversions. 5. Be Transparent with Pricing Price transparency builds trust. If potential customers can’t easily understand what they’re paying for or feel that there are hidden fees, they’re likely to abandon their booking. Provide Clear Pricing Information: Make your pricing clear and easy to find. If you offer packages, break down what’s included so customers can compare value. Same rules apply to other sectors, an ecommerce site isnt converting probably because your pricing structure aren't convincing enough to take a purchasing decision. Offer Flexible Payment Options: In uncertain times, flexible payment plans or refund options can reassure customers that they can book with confidence.
Top 6 FAQs: Why Your Travel Website Isn't Converting
Why is my website not getting conversions?Your travel website may not be converting because of poor user experience or a lack of clear call-to-action. Additionally, targeting the wrong audience or having irrelevant content could also be factors.Why is my traffic not converting?Your traffic may not be converting because it's not reaching the right audience or your travel content does not align with their needs and interests. Review your targeting and content relevance to better match your ideal audience. Conclusion If you're wondering, "Why isn't my travel website converting?" it's crucial to step back and look at the bigger picture of your digital marketing strategy. Traffic alone isn’t enough. You need to build relationships, create trust, and ensure that every part of your customer journey aligns with your audience's needs. By diversifying your marketing channels, humanizing your brand, improving your website's UX, and aligning your content with your target audience, you’ll have a much better chance of turning those clicks into conversions. Now is the time to go beyond just traffic and start focusing on what truly matters—building the connections that lead to sales. Read the full article
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allairemcdougall · 1 year ago
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Setting Sail in the Digital Marketing Seas: Navigating the Current Trends and Insights
In the vast and ever-changing world of digital marketing, staying ahead of the curve is not just a choice; it's a necessity. The digital landscape is constantly shifting, driven by technological advancements, consumer behavior shifts, and search engine algorithm updates. To succeed in this dynamic environment, marketers must adapt, anticipate trends, and embrace new strategies. This article will explore the latest trends and insights shaping the digital marketing seascape in 2023 and beyond.
The Power of User-Generated Content (UGC)
User-generated content (UGC) is like the wind in the sails of digital marketing. It's authentic, engaging, and trusted by consumers. Brands increasingly encourage customers to create and share content related to their products and services. By harnessing UGC, marketers can amplify their reach and build a community of loyal brand advocates.
Sustainability Marketing Takes Center Stage
Sustainability isn't just a buzzword; it's a driving force in today's digital marketing landscape. Consumers are becoming more environmentally conscious and seeking brands that align with their values. Marketers who incorporate sustainability into their strategies, whether through eco-friendly products or responsible business practices, can resonate with this growing market segment.
Live Streaming and Real-Time Engagement
Live streaming has transformed the way brands connect with their audiences. Platforms like Twitch, YouTube Live, and Facebook Live enable real-time engagement, allowing brands to interact with viewers, answer questions, and authentically showcase products. Live streaming is particularly effective for product launches, behind-the-scenes content, and interactive Q&A sessions.
The Emergence of Social Commerce
The line between social media and e-commerce continues to blur. Social commerce is rising, with platforms like Instagram and Pinterest integrating shopping features. Users can discover and purchase products without leaving their favorite social networks. Brands should seize this opportunity to create visually appealing and seamless shopping experiences.
AI-Driven Chatbots for Customer Support
Artificial intelligence-powered chatbots are not a novelty, but their capabilities are evolving. They can respond instantly to customer inquiries, handle routine tasks, and even assist in guiding users through the purchase process. As AI continues to improve, chatbots will play a more significant role in enhancing customer support and driving conversions.
Contextual Advertising
Contextual advertising is gaining traction as privacy concerns and cookie restrictions impact targeted advertising. Instead of relying on third-party data, contextual advertising focuses on the context of the content being viewed. It ensures that ads are relevant to the surrounding content, which can improve user engagement and ad effectiveness.
The Podcasting Renaissance
Podcasting is experiencing a renaissance, with millions of listeners listening to podcasts on various topics. Marketers recognize the potential of podcast advertising and sponsorship to reach engaged audiences. Leveraging podcasts for storytelling and thought leadership can help brands connect with their target market more personally.
Inclusive and Diverse Marketing
Diversity and inclusivity are no longer optional in marketing. Consumers expect brands to embrace diversity and represent various backgrounds and perspectives in their advertising campaigns. Brands that prioritize inclusivity appeal to a broader audience and contribute to social progress.
Interactive Content for Engagement
Interactive content, such as quizzes, polls, and surveys, is rising. It encourages active participation and engagement from users. Marketers can use interactive content to gather valuable insights about their audience while providing an enjoyable and personalized experience.
Data Privacy and Compliance
Data privacy remains a significant concern for consumers and regulators alike. Marketers must prioritize ethical data handling practices and comply with privacy regulations such as GDPR and CCPA. Building trust by transparently managing and protecting customer data is crucial in today's digital landscape.
Navigating the digital marketing seas requires a combination of innovation, adaptability, and a keen understanding of the trends and insights that shape the industry. Whether it's harnessing the power of user-generated content, embracing sustainability, or leveraging the real-time engagement of live streaming, staying ahead of the curve is essential for digital marketers. By setting sail with these evolving trends and insights as your compass, you can confidently navigate the ever-changing digital marketing seascape and steer your brand toward success in future years.
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socialstardom666 · 1 year ago
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Email marketing's contribution to SEO
Email marketing combined with an effective SEO plan will improve the success of your company.
You are aware of the benefits of seo pune for your commercial website. Do you know that email marketing can boost your website's SEO and increase traffic?
Even while email marketing isn't directly related to SEO, combining it with a solid SEO plan will improve your company's performance. You may improve your website's search engine ranking and draw in additional visitors by sending material with a unique slant to your consumers' inboxes.
1. Boost Traffic
A tried-and-true traffic source that can be expanded is email marketing. Through direct communications, it gives customers access to crucial content. You may improve your email marketing to draw clients who need particular goods or services. This increases conversion and lowers bounce rates since people stay on your site longer. Emails are a means to acknowledge previously performed SEO efforts.
2. Create a targeted content strategy 
Increasing the number of visitors to an existing Content strategy is another method email marketing helps seo service in pune. To boost the number of visitors to your website, email marketing targets consumers based on their prior browsing habits. Email marketing is a potent tool that can be utilized to support any blog's marketing plan since it encourages readers to stay on a blog's page and interact with its content. Users can examine a graphic strategy chart showcasing the blog's topics and targeted URLs for their campaigns in a brief, simple-to-read form that is sent in an email. This blogging strategy is tailored to your offerings in order to strengthen your online visibility.
3. Interact with clients immediately
54% of emails were opened on smartphones, according to Litmus. That matters and needs to be taken into account while developing your marketing strategies. The majority of individuals use their mobile devices to obtain media and information other than just emails. Not only that, but compared to other types of media, well-designed email messages have higher conversion rates for mobile devices.
4. User Interaction
It's essential to interact with your customers. Most likely, those who don't think your emails are useful will delete them. Your email subscribers will be more likely to post comments, share them, or connect to your website if you provide value to them, which will raise awareness of your company. Your emails' inclusion of motivational news and exclusive deals will persuade readers to visit your website frequently. It promotes engagement and drives organic traffic to your website when you ask your visitors to leave comments on the most recent blog post or to express their opinions about your most recent piece of content.
5. Economically
It goes without saying that paid adverts work best. You can organically broaden your audience and boost engagement by using a few tactics. You'll have to invest a lot of money in advertising if you want to see the best results. Contrarily, email marketing is less expensive. It's an affordable (and frequently free) way to connect with current or future consumers and keep in touch.
6. Exercise
We particularly appreciate that email marketing allows you total control over who views your messages. Like organic and sponsored search, someone else or something else always chooses who, what, will see what, where, and when will view your content when it comes to social media. On the other side, you have complete access to an email list. You choose the list of people who will receive your newsletters; there is no algorithm in place to do this seo company in pune.
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dykehaus · 4 years ago
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growing up i thought lesbian culture would be like that erin wasson/natasa vojnovic 2001 gucci campaign instead it's been the like inside of an alison bechdel illustration. not that the sentiment in bechdel isn't beautiful, but as as far as taste? lol do you think there's any hope? beyond the sideways baseball cap cringe/corniness of kstew-lesbians
a reference! i’d forgotten about that ass crack out the back of the dress shot... might just be crossposting that later for posterior posterity. anyway: 
i actually don’t mind bechdel at all and honestly wish the vacuous cottagecore lesbians (and associates) would take a literal page from one of her books. i don’t find bechdel boring even if the universe, style, and aspirations of dykes to watch out for are not personally compelling to me. it’s a smart and reverent depiction of the lesbian community when we weren’t so balkanized as a group. (lol.) also she was legitimately funny on the page and never infantilized her cartoon avatar or fictionalized friends/lovers.   
many significant lesbians of the twentieth century were aesthetes, just godforsaken snobs - insufferable basically - and incredibly antisocial wrt other lesbians, even the ones they screwed. many were famously self-isolating (which i do relate to unfortunately). there’s a stubbornness to what we conventionally understand as good taste, I think: an unwillingness to consider the lowest common denominator for the comforts and belonging it would offer. so yes, i agree basically. i wish there were more of an embrace of fantasia, play, variant reference points (particularly from literature and pop culture), less sensitivity re the role of film/mainstream media to validate us (as though that’ll make our material lives that much better haha), and more tolerance for contradiction. so much of what’s compelling comes from that friction. this is not a popular opinion it seems. 
TLDR: there is hope! practical advice: literally just find the lesbians who aren’t like. relentlessly “lesbian” (imagine i’m doing air quotes here). there are many who feel content sinking into a homogenous homosexuality but there are also a lot of lesbians who feel alienated by what passes for the culture lately and don’t feel like they can criticize it openly. all that affected earnestness is kind of annoying and definitely boring. so literally do what makes you feel good and challenges you and forget about the corny lesbians - it makes them happy, so we really can’t begrudge them. <3 
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thebreakfastgenie · 4 years ago
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@firefallnz said:
can I point out that, despite what WW seems to think, chief of staff to the FLOTUS is a real nithing job, a dead end for anyone ambitious. I'd much rather see her as Press Secretary, or assistant CoS (which shafts Sam, sooo sad)
I wanted to respond to this on the post, because I'm glad you brought it up! You're right about FLOTUS's CoS not being a particularly prestigious job, although I think it depends on the FLOTUS. Hillary Clinton had a West Wing office and played an active role in the administration (Bill referred to them as "buy one get one free.") But Helen Santos is clearly not following the Hillary model.
I like the symmetry of Josh and Donna being chiefs of staff, which is why I left it in for this AU, but I also think Donna wouldn't have a very prestigious job yet. Donna's experience is seven years as an assistant and one campaign cycle, even in the AU where she gets a degree. I don't think Donna would stay Helen's chief of staff longterm (whereas I do think Josh stays on as chief of staff for the full two terms or close to it, even though it doesn't usually work like that in real life), but a couple of years in that role would get her some more experience and networking opportunities. First Ladies often have a "pet project:" Michelle Obama's was child nutrition, Melania's was theoretically bullying (we won't discuss that), I think Laura Bush's was literacy. So I could see Donna's job ultimately being essentially an advocate/lobbyist for an issue Helen picked, similar to what we see Amy doing with women's issues in season 4 when she works for Abbey.
I think Josh's suggestion of deputy press secretary makes sense for her, given what her role ended up being in both campaigns (I'm not wild about Donna getting promoted so fast on the Russell campaign because it's very unrealistic, but it is what it is). Donna is not at all ready to be deputy chief of staff in 2007. Josh worked on the hill and various campaigns for like a decade before he started working as a senior staffer for first Hoynes and then Bartlet's campaign. Even Sam's qualifications for that job are a little thin; he's spent most of his career practicing law, but his history with Josh is an asset (I recognize Donna has that too, but your old friend who you have a strong working relationship with is different from your girlfriend).
Josh also has a bunch of unnamed rarely seen staffers as deputy chief of staff, and there are other staff roles Ed and Larry's, but Donna does seem to be communications/press oriented. Donna isn't ready to be press secretary yet, either; CJ had worked on several state level campaigns, worked for Emily's List, and had significant experience as a public relations experience in the private sector before she joined the Bartlet campaign and she's still treated as green for a press secretary. But deputy press secretary absolutely.
Like I said, I can see Donna using chief of staff to FLOTUS as a short-term position with networking potential, but I'm also not sure what Donna's level of ambition really is. Seasons 6 and 7 show her as ambitious, but that's always been a point of contention for me because ambition was never one of Donna's major personality traits before that. She does want to advance her career, but I don't think working for Helen is a dead-end job.
I have spent some time trying to decide what Donna does after she leaves Helen's office and I still don't know.
Here’s the season 6/7 Josh/Donna (but mostly Donna) storyline I want to see:
Donna decides she wants to finish her education. If you leave the Gaza arc in at the beginning of the season, you can tie this into Donna’s near-death experience and her previously expressed concerns about being an “also dead.” Donna reaches out to Charlie, who took college classes as a non-traditional student while working in the White House. With Charlie’s advice and encouragement, Donna starts taking classes. Josh is supportive when she tells him, but the tension comes in later when he realizes she’s not available as often as she used to be. It’s not that he really needs her outside her regular hours, it’s just that he misses her, but he’s incapable of dealing with his emotions.
Donna juggles her classes and her job, and eventually graduates. I know in theory this would take two years, but it works better if she can get it done in one season, so if she takes classes over the summer we can probably fudge it a little. Josh is thrilled for her, buys her a nice gift, and throws a little celebration at the White House (which he plans with Charlie). IF Donna attends her commencement ceremony Josh is there, but in my experience non-traditional students often don’t and at larger universities it’s pretty common for even traditional students to skip. However, there is something to be said for Donna giving those reasons for not going at the beginning of the episode, then deciding to go by the end. Donna has her diploma framed and Josh helps her hang it over her desk.
Everything is good, until Josh finds out Donna is applying for jobs and kind of loses it. She reminds him that the point of getting her degree was to do more with her life, which he knew, but he’s afraid of losing her. He calms down, but tension lingers. Donna eventually does get a job, and I like the idea of keeping the opposing primary campaigns set up, but Josh and Donna are speaking. Their friendship continues, with a bit of distance, as they transition from being codependent to a healthier friendship. If Donna is still working for Russell, it’s important to address how she feels about it, and her opinion of Russell as a candidate. The parallel between Donna working for Russell and Josh working for Hoynes in the flashbacks will be brought up. This may lead to an argument, as Donna thinks Josh is being a hypocrite and Josh thinks it’s different because he left Hoynes for Bartlet. Even once the Santos campaign has the budget to hire Donna, she chooses not switch because she wants to do something on her own, even if Russell isn’t “the real thing.”
Eventually Donna does end up working for Santos during the general election. I’m not sure if I’d leave in the angst over hiring her, because in this version Josh and Donna aren’t estranged, but I do think it would be interesting to explore the legitimate political barriers to hiring her. Ultimately we get Josh and Donna on the same campaign, on more equal footing, and their relationship proceeds more or less as it does in canon. The kiss in the Cold happens, the room key mix up happens with the added element that Josh and Donna have been hanging out in each other’s rooms regularly as friends, but he freezes up when it comes to taking the key in front of people, because the kiss has fundamentally shifted their relationship. They still have the Election Day hook up, but with less ambiguity about what it means. As soon as it happens, it’s understood they’re together, though they don’t talk about it until they go on vacation. Donna becomes Helen’s chief of staff and inauguration day proceeds as we saw.
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garoed · 6 years ago
Conversation
Visual Journalism (W1) Why do you think most people after seeing photographs of atrocities, don't take action to try to stop them?
Jeane Vivant:
People were strongly moved by the Aylan Kurdi's corpse (Syrian child lying dead on the beach photographed by Nilüfer Demir). Opinion surveys showed that people changed their mind about Syrian migrants in the few weeks after the photo was published. However, less than 5 months after, things were business as usual.
https://medium.com/@izzytomicoellis/two-years-after-alan-kurdi-died-i-almost-long-for-the-days-of-freezing-children-and-their-a4473177c22a
The artist, Ai Weiwei, paid a tribute to the kid by striking a similar pose, on the Greek beach. But his act was seen as a way to take over the emotional shock of Kurdi's tragic death. Weiwei said his intentions were to maintain public attention on the refugees' plight. His method can be controversial (mocking a kid's death?) but Weiwei unvealed the dichotomy beetween our feelings and our engagements, and would I say, the hypocrisy of people stands for refugees and migrants fleeing the Syrian, Irakian, Afghan wars.
https://www.indiatoday.in/india/story/artist-ai-weiwei-poses-as-aylan-kurdi-for-india-today-magazine-306593-2016-02-01
An emotional picture can be used to draw attention or money for a campaign. However, its effects will be shortlived. Then, the picture will become a testimony for history. A moment in a lapse of time. It takes more political backgrounds to change things than a plain image.
https://www.nytimes.com/2010/01/24/opinion/24pubed.html
KEVIN CARTER'S CASE-THE PHOTO OF THE HUNGRY CHILD AND VULTURE
Carina Dourado - jueves, 21 de marzo de 2019, 18: 32Kevin Carter's case - the photo of the hungry child and a vulture
When photographer Kevin Carter took the photo of the hungry child surrounded by a vulture in Sudan in 1993, it is an iconic photo of the "seeing and doing nothing" controversy. Carter committed suicide a year later. He was harshly asked why he did nothing to help the child. But the photo shocked the world. Often, seeing the photo and questioning, being on TVs, newspapers, magazines and, nowadays, in websites and social medias serves as a push for change. I, as a journalist, sometimes feel like a vulture around the child. But the news - and in this case, photography - has the value of shocking, of arousing interest, of questioning. And in times of social networks, the questioning sometimes has repercussions on attitudes.
Garoé Núñez Trujillo - viernes, 29 de marzo de 2019, 13:37
The camera can create a barrier, an emotional one, if you are looking at a photograph but also if you are the one taking the photograph. I don't try to justify this of course, but I believe is something we have to be aware of, because only if you are conscious about this you can do something to fight it and make the barrier disappear. That way the photograph turns out to be more than just an image, and the camera switches from a passive item to an active one.
A CALL TO ACTION
Ann Meyer - sábado, 23 de marzo de 2019, 22:30
People don't necessarily go out of their way to affect change when they view a photograph, particularly if there isn't a call to action included, but I disagree with the premise people don't take action when they see photos of a problem. Photos can be the best way to raise awareness of an issue, for example, urban blight or even littering. The news in Savannah showed before and after photos of the squares downtown where St. Patrick's Day festivities took place last weekend. By showing the litter-strewn parks and then photos of the same parks after the clean up, it helps the viewer understand why it's important to keep the parks clean.
When people see photos of a house destroyed by a fire or tornado and it's within their community, they do reach out to help. Photos from other geographic areas might not have the same effect because people don't know what to do or how to help. If the photos included a call to action, some people would respond. But photos and footage of previous hurricanes shown when another hurricane is forecast can encourage people to take precautions because the images bring home the reality of what could happen.
Garoé Núñez Trujillo - viernes, 29 de marzo de 2019, 13:51:
You make a really good point here. It could be that the problem is not the photograph itself when talking about taking action, but its message and the way it is presented.
There are photographs that even being a terrible atrocity don't give any clue of what could someone do as a response, except just wait or hope that someone more qualified can take action.
On the other hand, some images can reveal in some way how to contribute to solving the problem, this might help people finding an appropriate response.
BECAUSE THE PHOTO IS AN EVOCATIVE BUT PASSIVE MEDIUM
Renata Sago - lunes, 11 de marzo de 2019, 03:18
Photography enables us to be still and moved, at once. The act of viewing one or multiple images is passive. The viewer is at the receiving end of information; generally, far away from the events, subjects, and landscapes of the photos. This distance between the subject and the viewer allows for some comfortable passivity. People are made aware, for one moment, of an issue or two or three; but they only indulge in the discomfort for a short enough period of time so as not to completely be disrupted by day-to-day life. The viewers of these images have grown desensitized, as well. There are so many of these images. Also, these images are prevalent in motion pictures, where art imitates life and the truthful journalistic component of real photographic work becomes understated.
Jeff Ojeda - lunes, 11 de marzo de 2019, 03:10
Hi all!
I believe that today, the constant advancement of technology has created a globalized and digital world, in which every day people get access to a large amount and variety of content from anywhere in the world. I think that technology is important in our lives because it allows us to carry out various activities at the same time, in addition to having information at all times, but we are not always really aware of the information we receive, which makes us less reflective.While it is true, technology in the field of communication, allows people to be connected but not physically, this being a factor that influences the loss of the emotional part of human beings.
The fact of not being sufficiently reflective with the events that occur in the world, makes people not give them the importance they really need, because it becomes a problem for others and we believe that it will not affect us, so we simply ignore this event and we do nothing to stop it. I believe that social networks are the main means by which photographs of all kinds circulate, so if we find photographs of atrocities, the first thing we do is observe them, if they really impact us, and then we continue browsing the social network. I think that here is the main problem that is not giving the necessary importance to the photographs that really require it, for the simple fact that we are not interested in investigating more about the case and then taking actions that help to make known the problem for its possible solution.
Likewise, I believe that people do not try to take any kind of measure about an event or social problem, because we believe that our voice is insignificant in such a globalized world.
Thank you!
Ginés Navarro Palazuelos - lunes, 11 de marzo de 2019, 01:27
Because sometimes the images can cause such an impact that prevents us from taking an action, it can also be that our visual education allows us to take distance, as if what we see is not happening or is happening so far that it does not affect us.
The image (digital or printed) becomes a filter or a veil of reality that moves us away.
Tim Jaques - domingo, 10 de marzo de 2019, 23:02
Some of this may have to do with a perception of remoteness because of the way such photos run in North American media at least.
In North American media you are more likely to see photos of atrocities that have taken place in what seem to be faraway lands. While even these are censored compared to what the media will show in many parts of the world, the average viewer thinks that this is too far from his/her life to care about.
The photos are even more censored if they are closer to home, within North America - you are far more likely to see photos of dead children in Syria or Yemen dead children in Detroit or Toronto. There is a certain hypocrisy, even racism in this, as if privacy must be respected for those close to home than those abroad. That isn't just from the editors at the media outlets, but the general public.
Garoé Núñez Trujillo - viernes, 29 de marzo de 2019, 14:15
I agree with you. It seems as if many of the photographs we see are being filtered in a way they make us unable to take action (i.e. being in faraway lands). In a way that makes us accomplice of the atrocity, helping with our silence one side and not the other.
KNOWLEDGE VS ACTION
Pauline Poudou - lunes, 11 de marzo de 2019, 11:22
Sometimes you see a photograph of atrocities, you had never heard of it before and it overwhelms you. You did not expect it, you were not ready for it. You would like to help but... It happened so far away from where you stand, what can you do? And time flies. You see more and more images of these atrocities you discovered now a month ago and you start to get used to it. Everyone does. And once again, what can you do? You have your own problems to take care of, what can you do about these atrocities happening thousands of kilometers away from you? And atrocities are everywhere, everytime, what can one person do against all this? You feel so small.
So why most people won't take action when they see a photograph of atrocities? There must be a lot of answers but here are a few of mine; some people cannot relate to an event because it happens so far away from where they live, it seems unreal or they may feel it is not their role to be concerned, it is the role of governments, politicians, they are the ones who have the power. People can feel powerless and would think there is nothing they can do. They see more and more images and feel it cannot be stopped.
Sometimes people make choices. People have beliefs, they have causes they defend more than others. Some will prefer to take action for refugees, others for climate. You cannot take action for everything, there are too much atrocities out there for one person to take action for all of them. But it does not mean people do not care and are not moved by an atrocity. It just means they have decided to focus on one or several specific cause(s) they really care about.
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kostya1d6743-blog · 7 years ago
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Learning Arvind Pandit Kansas Isn't difficult at All! You Simply Require An Excellent Teacher!
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digitaltravelexpert · 3 months ago
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Why Your Travel Website isn't Converting Yet Great Traffic
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Have you ever wondered why your travel website isn't converting despite high traffic numbers? It’s not just about attracting visitors; it's about engaging the right audience with the right message. Understanding the disconnect between your traffic and conversions could reveal deeper issues in your site's strategy. Let’s explore why your visitors aren't taking action and how you can turn clicks into bookings.
Exploring Why Your Travel Website Isn't Turning Clicks into Sales
You’ve invested heavily in a well-optimized SEO strategy, implemented every keyword, and pushed your travel website to the top of the search engine results pages (SERPs). However, despite all these efforts, the question remains, “Why isn’t my traffic converting?” If you find struggling with this situation, know that you're not alone, and the good news is, there is an answer to your problem. Many travel companies face this perplexing issue, and it can be a frustrating roadblock when the end goal of sales remains elusive despite achieving solid website traffic. But why is this happening? Get practical insights from our fix learn and implement tactics. The travel and tourism industry is unique in that it relies heavily on relationships. Unlike many other sectors, digital travel marketing isn’t just about selling a product or service; it’s about building trust and forging connections with your audience. This is a key reason why your travel website may not be converting visitors into customers. In this digital age, travel marketing closely mirrors social marketing because the success of your campaign depends largely on the relationships you build with your audience. So, before customers decide to purchase your travel packages or services, they will need to trust your travel brand. They need to know who you are, what you stand for, and why they should choose you over countless other travel providers. Let’s dig deeper into the possible reasons your travel website isn't converting, and more importantly, what you can do about it.
Why Isn't My Traffic Converting? 5 Key Reasons Your Travel Website Isn't Converting
Despite high traffic, if your travel website isn’t converting, you might be facing one or more of the following issues:
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1. Lack of Brand Awareness and Trust Your travel website may be appearing in top organic search results, but if your brand is not known or trusted by your audience, they may hesitate to make a purchase. When people plan travel, they are often investing a significant amount of money and time, so trust is crucial. If your brand doesn’t appear trustworthy, even your best SEO efforts will fall flat. Visitors may click on your website but still question whether your travel company is legitimate. Is this a reputable company? Will I have a good experience if I book through them? Are there other people who have used this service and had positive outcomes? If potential customers can't answer these questions with confidence, they will likely move on to a brand they are more familiar with or one that has a stronger presence elsewhere, such as on social media or reputable review sites. 2. Overreliance on SEO and Ignoring Other Marketing Channels You may be focusing all your travel marketing efforts on SEO, assuming that high rankings will automatically translate into conversions. However, this is seldom the case, particularly within the travel industry. Successful travel companies diversify their marketing efforts, using SEO in conjunction with other channels like social media, PR, travel site reviews, and features in travel magazines. These platforms contribute significantly to your brand’s social proof, which is crucial for travel-related purchases. Social proof, such as reviews and testimonials, is often the tipping point for travelers making a booking decision. Without it, even well-optimized SEO content can seem flat and unconvincing. So, if your travel website isn't converting, take a step back and evaluate whether you’ve neglected these other crucial marketing channels. 3. Mismatch Between Travel Content and Target Audience One often overlooked factor is whether your travel content resonates with your target audience. Your SEO content might be attracting traffic, but is it the right kind of traffic? You might be crafting travel content and leveraging a tone that appeals to a younger audience, like Gen Z and millennials, while your actual services are geared toward older generations, such as Baby Boomers or Gen X.
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For example, if your tone and messaging appeal to adventure-seeking Gen Z travelers, but your offerings cater to luxury experiences typically favored by older demographics, there is a disconnect. You may be attracting a lot of traffic, but they aren't the right visitors to convert into paying customers. Ensuring your travel content speaks directly to your intended audience is key to increasing conversions. This is why you should never buy SEO services that promise clicks. If you fall into this "buying-traffic trap", the next question you will be asling yourself will be: Why aren't my clicks converting? 4. Website User Experience (UX) and Design Issues Another potential roadblock to conversions is poor travel website user experience (UX) and design. If your travel website is difficult to navigate, loads slowly, or isn’t mobile-friendly, you could be losing potential customers before they even have a chance to explore your offerings. Today’s travelers expect seamless and intuitive browsing experiences. A site that is cluttered or unintuitive will drive users away, even if your SEO brings them there. In the travel industry, trust is built through clean, professional, and easy-to-navigate travel websites. Clear calls to action (CTAs), a simple booking process, and prominently displayed reviews or social proof can significantly improve your conversion rate. 5. Pricing Discrepancies or Lack of Transparency Travelers often compare prices across multiple websites before making a decision. If your prices are not competitive or are not clearly displayed, it can create friction in the buying process. Pricing transparency is key. It could be of the main reasons why your travel website isn't converting. When potential customers can’t easily understand the costs involved in booking through your site, they are more likely to abandon their purchase and look elsewhere.
What’s Next? How to Improve Your Travel Website Conversions
Now that we’ve explored some common reasons your travel website isn’t converting, let’s look at practical solutions that can help you turn things around.
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1. Build Brand Awareness and Trust As mentioned earlier, trust is everything in the travel industry. One of the first steps to improving your conversions is to build stronger relationships with your travel audience. If your brand isn’t well-known, invest in initiatives that can help build your reputation. Next time you ask yourself"Why are my visitors not converting?", check if your travel brand is well-represented on the digital sphere. Leverage Social Media: Start by strengthening your presence on platforms like Instagram, TikTok, and Facebook, where travelers spend a lot of time. Share customer testimonials, highlight real travel experiences, and engage with your followers to build a loyal community. Feature in Travel Magazines and Review Sites: Work on getting your brand featured in reputable travel magazines and review platforms. Positive reviews on TripAdvisor, Yelp, or even Google Reviews can make a significant difference when a potential customer is deciding whether to book with you. Collaborate with Influencers: Partner with travel influencers who can lend credibility to your brand and introduce your services to a broader audience. Authentic recommendations from trusted influencers can help bridge the gap between awareness and conversion. 2. Diversify Your Marketing Channels Relying solely on SEO is a common mistake in travel marketing. While travel SEO is essential for driving traffic, you must complement it with other marketing efforts to convert that traffic into sales.
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PR and Media Relations: Getting media coverage in travel magazines, blogs, and online publications can help establish your brand as a trusted name in the industry. Social Media Campaigns: Create targeted campaigns on social media that align with the behaviors and preferences of your target audience. Run ads that showcase your unique travel packages or highlight testimonials from past customers. Email Marketing: Don’t underestimate the impact of a well-crafted email campaign. Regularly send newsletters that provide value to your audience, such as travel tips, exclusive deals, and destination highlights. This can help nurture leads and guide them toward making a purchase. 3. Align Your Content with Your Audience To ensure your content is converting, you need to revisit your travel content marketing strategy and align it with the needs and interests of your target audience. Segment Your Audience: One size does not fit all in the travel industry. Consider segmenting your audience based on factors such as age, travel preferences, and budget. Tailor your travel content accordingly, ensuring that each segment feels as though your messaging is speaking directly to them. Speak Their Language: Whether you’re targeting adventure-seekers or luxury travelers, use a tone and style that resonates with their specific travel desires. If your target audience is Baby Boomers, focus on comfort, safety, and personalized experiences, rather than excitement and adventure, which might appeal more to younger travelers. Tell Stories: Storytelling is powerful in digital travel marketing. Use stories to paint a vivid picture of the experiences your customers will have. Bring your travel brand to life by sharing the stories that reveal the heart of your company and the people who make the magic real. 4. Improve User Experience (UX) and Website Design Your website should be a seamless gateway to booking travel services. If visitors struggle with your site, they’re unlikely to convert. Isnt my website converting because of my website design?
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Optimize for Mobile: More travelers are booking trips via mobile devices, so ensuring your site is mobile-friendly is crucial. Simplify the design, make buttons easy to click, and ensure that booking forms are optimized for mobile use. If your wix or wordpress website isnt converting, don't blame the platform. Streamline the Booking Process: Make the path to booking as easy as possible. Reduce the number of steps required to complete a booking, eliminate unnecessary fields in forms, and ensure that CTAs are clear and strategically placed throughout your site. A/B Testing: Regularly test different versions of your website to identify which elements are working and which aren’t. Small changes to button colors, CTAs, or layout can sometimes have a big impact on conversions. 5. Be Transparent with Pricing Price transparency builds trust. If potential customers can’t easily understand what they’re paying for or feel that there are hidden fees, they’re likely to abandon their booking. Provide Clear Pricing Information: Make your pricing clear and easy to find. If you offer packages, break down what’s included so customers can compare value. Same rules apply to other sectors, an ecommerce site isnt converting probably because your pricing structure aren't convincing enough to take a purchasing decision. Offer Flexible Payment Options: In uncertain times, flexible payment plans or refund options can reassure customers that they can book with confidence.
Top 6 FAQs: Why Your Travel Website Isn't Converting
Why is my website not getting conversions?Your travel website may not be converting because of poor user experience or a lack of clear call-to-action. Additionally, targeting the wrong audience or having irrelevant content could also be factors.Why is my traffic not converting?Your traffic may not be converting because it's not reaching the right audience or your travel content does not align with their needs and interests. Review your targeting and content relevance to better match your ideal audience. Conclusion If you're wondering, "Why isn't my travel website converting?" it's crucial to step back and look at the bigger picture of your digital marketing strategy. Traffic alone isn’t enough. You need to build relationships, create trust, and ensure that every part of your customer journey aligns with your audience's needs. By diversifying your marketing channels, humanizing your brand, improving your website's UX, and aligning your content with your target audience, you’ll have a much better chance of turning those clicks into conversions. Now is the time to go beyond just traffic and start focusing on what truly matters—building the connections that lead to sales. Read the full article
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