#they're like the four elements of online video content
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seizethedeansofproduction · 2 years ago
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they're like the Beatles for people obsessed with one specific aspect of pop culture
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likegemstone · 2 years ago
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just me puzzling through some issues there have been re: posting HBM online
So, HBM is posted on 4 different sites: Royal Road, Inkitt, Tapas, and Webnovel.
Episode one has now been up for *checks calendar* 3 months and 10 days. According to the analytics from each of those sites, HBM has been viewed, across all sites: 1,893 times. Now, each new chapter counts as a new view, so it hasn't been 1,893 people, but only Inkitt shows me the views on each chapter (as far as I can tell) so idk exactly how many people just pulled up the first chapter or whatever and then bounced. Royal Road says the average views are 21 (out of the total views on that site of 494) but I don't know enough about math anymore to be able to properly interpret/estimate how many people actually finished all the chapters. Anyway, none of that really matters
What matters is: of all 1,893 views across all four sites, HBM has gotten exactly 7 comments.
6 are from the same person, the fiancee of one of my best friends who read the story as a favor to said best friend. The other comment is from me replying to one of her comments LMAO
Although all four sites allow and encourage reviews of stories, it has gotten no reviews, nor any ratings.
I'm going to assume, if only for my own sanity, that this is very normal. That readers in this day and age on these sites are not inherently inclined to comment/like/review/rate random stories they read, even if they did enjoy them enough to read all the way to the end of Episode One. That if there isn't some other factor (like being my bestie-in-law) to nudge them toward actually engaging with the story, they won't.
Part of it is also an issue of how I posted Ep 1 I think. I, for the most part, just dumped the whole thing on there at once when, from what I've seen, it would have been much smarter to update one chapter per day until the whole episode was out. However that's more factoring in to bringing in new readers, not necessarily getting readers to engage. I think.
(This is all completely new to me and I am just theorizing for like 99% of this)
So what do I do about this? Aside from just post more of the story (which I will be doing soon, hopefully!) and hoping that as people get to know the characters and the story more, they're more inclined to engage?
If I put myself in the mindset of a reader (who is not also a writer and therefore doesn't immediately then put myself in the mindset of the person who wrote what I am reading) then I think I would just not really. Think to interact with the story unless it like REALLY grabbed me and made me Feel a big Feel. I think it wouldn't even occur to me that the writer needs me. I would see myself as just a number to the writer, and I would think "oh they're just going to keep doing what they're doing no matter what I do or say, so why take the time?"
Also there's the fact that HBM is free, right? I want it to always be free if I can afford to do that because I want it to be as accessible as possible. No paywall, and if people want to and are able to support me financially then they can and hopefully will.
Some might think that readers would be like "wow this person is offering something they have sunk years of their life into for free I am so grateful for that, I should do what I can to show that appreciation and let them know I support what they're doing!" but in fact it's the Free element that emphasizes this kinda mentality that it's just. It's just content, right? It's just online content and I am just a number. I don't matter to the writer.
It's weird how that works. But I totally get it because I am totally that way with, for example, video content. Like there's that whole "like comment and subscribe if you like this video!" thing and that always felt so impersonal and like the youtuber or whatever was just saying it because other people always said it and they didn't even actually care about the comments/feedback they were just trying to play to the algorithm so it didn't actually matter if I did those things. I just always saw it as a creator trying to increase their numbers because "bigger number better person" and all that.
Okay so what do I do with all of this that I've just talked through?
Wait I'm going to reblog this with further commentary that is not under the cut and I don't know if it will show up like I think it will but let's give it a try
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litsnobconfessions · 2 months ago
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A Year of Animation: Rules of the Game
Yesterday, I wrote about how I got so pissed off by a comment that modern animation sucks, that I've gone on a year-long quest to prove them wrong. Of course, seeing as I've already tried to engage in this discussion and failed, I don't really expect to be changing hearts and minds in the first place. So why do it at all?
Maybe it's because I want an echo chamber of people telling me that I'm right and they're wrong to heal the hurt that I felt when this person attacked the films and shows that I love.
Okay, maybe it started that way. But that's not what I want it to be. Because we have enough echo chambers. I am biased. And I want to try to be as objective as possible, but I don't know how well I can do that. Also, I don't actually want random strangers shooting down my loved ones online. So after some pondering, this is what I came to:
I spent the last four years doing an in-depth exploration of my all-time favorite book series, A Circle of Magic, by Tamora Pierce. (Shoutout to @readingcircletemple. There's a podcast--go check it out.) I discovered a lot about myself and about why that book series resonated so much with me. And I discovered a lot from engaging in this practice with other people. So now I get to explore some of my favorite animated shows and movies and see why they resonate with me and what I like about them. Also, since my favorites probably don't take up an entire year's worth of content, I'm hoping I'll be exposed to new things I didn't know were there and maybe even discover some new favorites.
Also, I really do love intellectual conversation about this kind of stuff, so no matter where you stand on animation--love it, hate it, ambivalent--I hope you'll come along for the ride.
And Now: The Rules
For the next year, I will follow the following rules when picking TV shows and movies.
Rule 1: No live-action
This goes without saying. It's a Year of Animation. There are some movies which mix animation and live-action like Who Framed Roger Rabbit? and The Reluctant Dragon (which is a geuninely interesting watch, since it takes you inside Disney studios), but I'm going to try to avoid those too.
Rule 2: Nothing before 1980
Like I said yesterday, this is about the quality of modern animation, which I'm defining as 1980 and beyond. I'm going to mostly focus on 1990 and beyond because that puts it in my lifetime, but there are a few 1980 films that I personally think are underrated.
Rule 3: No Disney
Again, I mentioned in my last post that a lot of people view Disney as superior to other studios. I think this is because they started animation as we know it and because they are still a powerhouse studio. But Disney's prevalence doesn't necessarily make them superior, so I would like to expose people to other animated media.
My goal is to cover about one and half to two hours of animated content per day, since it's pretty common for people to get home and blow off steam by watching a movie, and this is the general time frame of most animated movies today. I will review what I liked and disliked about each day's content, with particular attention to detail and movement. I'll also review what I like about it as a movie or TV show, and argue why it is or is not... sophisticated. I'm going to try to actually do these posts every day, but I don't know if I'll have the bandwidth for that. I'd also love to make video reviews, but I know I don't have enough time for video editing, so maybe in the future.
A Year of Animation starts tomorrow, when I try to master the four elements.
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remarketing · 2 years ago
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How to Use Remarketing to Promote Your Website
Remarketing helps you connect with your site visitors and motivate them to make a purchase. It helps you increase sales and conversion rates and can boost your return on ad investment. It also increases brand awareness. You can use remarketing to promote your mobile app, email list, or video ads. These methods are both effective and affordable. remarketing for mobile apps
Remarketing for mobile apps allows you to target people who have visited your website in the past using mobile applications. This strategy includes remarketing lists for search ads (RLSAs) and video remarketing, which shows ads to people who have engaged in videos on your website. These ads are displayed on Google's Search Network and YouTube. remarketing for email lists
Good email list management is a key element of campaign planning. Good remarketing is effective only if you know your customers well. It's not enough to send the same emails to your current subscribers. You must know who's interested in your products and what drives them to buy them. You must also know what kind of behavior they have when they're online.
Email remarketing campaigns have been shown to encourage existing customers to buy products. In fact, up to 60% of consumers who receive remarketing emails make a purchase. This is higher than the average ecommerce conversion rate, which ranges between two to four percent. In some cases, the conversion rate can be as high as 41%. remarketing for video ads
If you have a video campaign on YouTube, you can use remarketing to target users who have shown interest in your product or service. YouTube's targeting tools allow you to target users based on their age, gender, parental status, household income, and interests. Besides, you can set a custom schedule for your ads and limit how many times they can appear in a day. This will help you get the best return from your ad spend.
Remarketing is an effective way to reach past customers or website visitors who have shown an interest in your product. In fact, it's been shown that retargeted visitors are 3X more likely to click on your ads compared to non-targeted visitors. To optimize your video ads for remarketing, test different keyword groups.
Before you pay for views, you should set your goals and metrics for your video ad campaign. These goals should include obtaining traffic from YouTube videos and generating revenue. You can track these metrics by using the Google Analytics API. The reports will show you the percentage of visitors who watched your video compared to those who didn't. This will help you make more targeted ads in the future.
YouTube also allows advertisers to track their campaigns by collecting data on ads, channel subscriptions, and views sourced from users sharing their content. This can help account managers determine the value of their video ad campaigns and where to allocate budgets. Another effective way to measure the effectiveness of video ads is to use non-skippable mid-roll video ads. These ads appear mid-way through YouTube videos and display yellow markers. The goal of this type of ad is to encourage viewers to watch your video to get more information.
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