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annaxkeating · 5 years ago

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8 Genius Ebook Landing Pages That Get Readers Downloading

We’ve all been told not to judge a book by its cover—but what about its landing page?

When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. Ideally, the choice is clear: fill out the form and get the goods! But what if it’s not so clear? What if poor messaging and confusing design get in the way? Maybe you click away or go read some other ebook instead.

Now, let’s flip to the marketers’ perspective. Let’s imagine that you’ve just published a shiny new ebook. You’ve poured countless hours and resources into this thing. All that research, planning, writing, designing, and revising has finally paid off. You set up a targeted campaign to bring people to your ebook download page, and traffic is trickling in.

Obviously, this is a big moment. Not only will this ebook help establish your expertise, but it’ll also bring in revenue and grow your mailing list (hellooo, self-vetted prospects). But before you can wow your readers, you need to get them to click “download.”

The hard truth is that getting people to download your ebook can be tricky, even when it’s free.

If you send visitors to a generic web page or fail to communicate the value of downloading, then all of your efforts might be wasted. But the good news is that by improving your landing page, you can encourage more downloads—and, ultimately, generate more leads.

Below, we’ll dig into some examples of ebook landing pages done right, but first, let’s look at some general best practices to keep in mind.

(In a hurry? Don’t go without letting us send you off with some sweet, sweet ebook landing page templates.)

Ebook Landing Page Best Practices for Getting Folks to Download

When it comes to landing pages for ebooks, what separates the best of ‘em from the rest of ‘em? Our favorite ebook landing pages are designed around one goal: get more downloads. (But they have a few other things in common, too.)

Want to increase conversion rates? Lower your cost-per-acquisition? Start by following these best practices:

Use a Single, Clear Call-to-Action

What’s at the heart of all top-converting ebook landing pages? A laser-focused call-to-action that serves one clear purpose.

Don’t water down your call to action with secondary links or conflicting messaging. Including more than one call to action splits the visitor’s attention and eats into your conversion rate. In fact, it can reduce conversions by up to 266%.

If you do include more than one CTA (probably because your page involves a decent amount of scrolling), then all roads should lead to download.

Hook Visitors with a Strong Headline

Your visitors need to stick around to convert—and it’s up to you to give them a reason. You only have about 8 seconds to make a strong impression, so your headline is your best chance to hook readers.

A snappy headline is great, but it also needs to be clear about what the topic is. As soon as someone visits your landing page, they should be able to tell that your ebook is relevant to them.

Use Eye-Catching Images

Visually, your landing page should match your campaign, so visitors know they’re in the right place. The first thing they see is your hero shot—so make it count.

Thankfully, sourcing quality visuals doesn’t have to be an added cost. For instance, you can access the Unsplash library of free images without ever leaving the landing page builder. (Other resources for royalty-free stock images can be found with a quick Google search.)

Use images on your landing page to draw readers in and provide context. A picture of the physical book or (if it’s digital only) the ebook displayed on a device helps visitors see exactly what they’re getting. A ‘download’ can be somewhat intangible, so seeing it in use on a device can help add value.

Preview the Benefits, Not Just the Content

Optimize by showing off the benefits (i.e., what readers will learn from your book or how it will improve their lives) rather than just telling visitors what the book is about (although, chapter overviews can be a handy way to preview the content if the book is substantial). Put simply: most of your readers want to know why before they care about what. This is one of those “obvious” rules that some marketers still forget about.

Build Credibility with Social Proof

If ever there’s a time and place to be humble, your ebook landing page is not it. People are more likely to download your ebook if they see that others have already done so (and gotten real value from it).

Reviews from other readers and testimonials from experts are powerful. Plus, 88% of customers trust online reviews as much as recommendations from a friend. The only caveat here is that any social proof needs to be legit. Your readers will smell B.S. a mile off.

Keep Lead Gen Forms Short and Simple

Gated content shouldn’t be hard to access (or they’d call it…captive content?). Make it as easy for readers to download your ebook by keeping lead gen forms short and sweet. Only ask for as much information as you need. Asking readers to jump through fewer hoops means more downloads.

8 Ebook Landing Page Examples that Convert

But wait, should all ebooks have landing pages? You bet! Paid, free, long, short—all ebooks are beautiful and deserve their own landing page. This applies whether the ebook itself is the product (like an EPUB file you buy to read on your Kindle) or gated content (like a PDF you download in exchange for your email) that’s part of a larger marketing strategy.

Let’s look at some examples built in Unbounce.

1. Outdoor Photography Guide

Image courtesy of TN Marketing. (Click to see the whole thing.)

Who’s behind it?

This ebook download page was created by TN Marketing for Outdoor Photography Guide (OPG)—a community and resource for nature and wildlife photographers. Their wide range of video courses are designed to teach, challenge, and inspire shutterbugs of all skill levels.

Why we love this ebook landing page

What’s the first thing you notice above this page? For us, it’s the striking hero image. Not only is it a cool visual, but it also tells us quite a bit about the download before we’ve scrolled or read anything.

First off, the bold color and contrast suggests this “essential” ebook is bursting with interesting visuals that will inspire photographers to truly unleash their creativity.

Second, the silhouetted camera tells OPG’s ideal audience (photography buffs) that this content is geared specifically toward them.

Third, by showcasing the ebook on a tablet, visitors immediately understand that they’ll be able to access it on their device of choice.

All things said, this landing page packs a punch. It invites visitors to visualize themselves both with the ebook in hand and in the shoes of the photographer on the cover. And that’s all happening above the fold.

Once visitors start to scroll, it’s easy to see exactly what the ebook offers. If the page appears image-heavy to you, remember that’s the point: it appeals to photographers and provides a peek at the promised visuals. It’s also clear that this is a free download, which is a helpful distinction given that much of their video content is paid.

A quick note about social sharing: OPG is a community-based organization, so it makes sense that they included social buttons on the landing page for this ebook. It’s a simple design choice that encourages readers to spread the word with fellow photography buffs.

That said, it’d be interesting to test how moving social buttons to the confirmation page impacts downloads and traffic. Wouldn’t visitors be more likely to share an ebook after they’ve read it?

2. Photobiz

Image courtesy of Photobiz. (Click to see the whole thing.)

Who’s behind it?

This landing page comes from another photographer-friendly platform. Photobiz is an easy-to-use website builder for professional and aspiring photographers who want to grow their business. Photobiz helps photographers showcase their portfolios, win over clients, and book more jobs.

Why we chose this landing page example

As with the OPG example above, the single field download form keeps things light and inviting. It’s also loaded with relevant information—without feeling crowded. This is in part due to the easy-to-skim layout and smart color blocking.

Readers instantly know what the offer is (23 templates) and the value is clearly highlighted with specific use cases (cover photos, FB posts, Insta posts). They even specify the format (PSD files—which are way more useful than plain old JPEGs), so readers know exactly what they’re getting.

By going above and beyond to define their download as a collection of templates, Photobiz builds trust and manages expectations.

Aside from what we can learn from the landing page itself, this example is a good reminder that you don’t need to box yourself in by sticking to the typical ebook format. Instead, focus on creating content that’s meaningful to your customers in whatever form might make sense—whether that’s a lookbook, course, interactive guide, outline, template, or something completely different.

3. Taboola

Image courtesy of Taboola. (Click to see the whole thing.)

Who’s behind it?

Another fantastic ebook landing page, this one comes from the lovely people at Taboola, a discovery platform for marketers and publishers. Taboola matches products, services, and messages to audiences and delivers relevant creative to the right people at the right time.

Why this is an effective landing page

The copy speaks directly to marketers, using repetition to really drive home the benefits of getting this ebook—namely, how it’ll help them pull off a discovery campaign. Assaf Spiegel, Sr. Digital Marketing Manager at Taboola, says the landing page plays a key role in the company’s lead gen efforts.

“The aim was to provide potential advertisers with information on how to create good campaigns,” he explains. “Interest in the content featured on this page clearly qualifies leads as relevant prospects for advertising with Taboola.”This page also gets points for design (it just looks good). Color is used to cleanly break the page into three skim-friendly sections, each with its own orange CTA button that pops against the background.

Spiegel credits Taboola’s talented designers for the visual appeal and adds that much of what we see on the page is strategic. More specifically, he says his team wanted to ensure that:

“First, the form appears above the fold in both desktop and mobile; second, a clear CTA appears several times on the page; and, third, a secondary CTA appears on the footer—in case a user is ready to create an account right away.”

It’s also worth noting that the points under “Boost traffic like a pro” set expectations by explaining what each of the five steps cover. Whether it’s quick bullet points or a list of chapter titles, providing this type of high-level overview is a quick way to tell visitors what’s in the book and what they’ll gain from it.

4. Impraise

Image courtesy of Impraise. (Click to see the whole thing.)

Who’s behind it?

This ebook landing page was created by Impraise, a performance management platform for business owners and team leads who want to inspire and connect with their people. Impraise helps teams grow together by making it easier to have those crucial (but sometimes tough) talks about performance, goals, and professional growth.

What you can learn from the download page example

At first glance, there’s not a whole lot going on with this landing page. There aren’t any flashy images or bold claims. In fact, aside from a picture of the ebook cover (and a matching pop of color at the top of the page), there’s only one element that stands out: the orange download button.

As for layout, the page intentionally gives equal space to the ebook information and the download form. This balanced design allows visitors to scan for relevant information without getting pulled away from the download form.

In other words: this page is simple, but functional. It tells readers what the ebook will teach them (which answers why they should download it) and gives them a clear step forward (i.e., fill out the form and get the download). Whether or not a similar approach would be effective in your case depends entirely on who your audience is and what they’re looking for.

It works well for this campaign because the target audience isn’t all that interested in Impraise or their product (at least, not yet). Managers and business owners who click on an ad for this ebook want to learn about the “right feedback mindset for managers,” but they aren’t ready to pay for a solution. By downloading this ebook, readers willingly identify themselves as problem-aware leads.

As you can see above, there’s not much hiding below the fold, either. But scrolling does reveal a bit of context and a link to the website, which helps prevent traffic from bouncing. If someone is further along in the funnel, there’s a higher chance they won’t want this ebook—but they might click through to learn more about Impraise’s software.

5. Smarter Marketer

Image courtesy of Rocket. (Click to see the whole thing.)

Who’s behind it?

This page was created by an agency called Rocket to promote Smarter Marketer by David Lawrence and James Lawrence. In this case, the offer is a real-live book, available as both a hardcover product and a Kindle download.

Here’s why it works

Compared to the other landing pages we’re looking at today, this example is by far the longest. Sometimes less is more, but in this case, more is just right. The entire page is loaded with tons of social proof, author credentials, and sneak peeks into the content.

One of the reasons this works so well is that Smarter Marketer isn’t a free download—it’s an actual book, with a ton of value for readers. (Though this doesn’t mean the book isn’t also a smart way to promote Rocket.) So, rather than keeping things short and sweet, this page makes an effort to answer any questions a reader might have.

In a way, the landing page replaces what might otherwise have been a generic Apple or Shopify product page. However, because it’s a dedicated landing page at the heart of a paid campaign, it allows Rocket space and flexibility to make a bolder argument for why marketers should buy the book.

It checks every box on the list of best practices we talked about earlier. This example is as much a sales letter as it is a landing page.

6. Optimonk

Image courtesy of Optimonk. (Click to see the whole thing.)

Who’s behind it?

This example by Optimonk brings us back to traditional ebook territory. A versatile tool for online retailers, Optimonk uses perfectly-timed messages to help online stores drive sales and reduce cart abandonment.

How this ebook landing page gets it right

Despite its clean design, this page has quite a bit going on. Right off the bat, visitors are pulled in by a bold header, a first-person CTA (written from the reader’s perspective), and an invitation to “see what’s inside.” Anyone who’s ready to download right away can click “I want my guide for free” to access the form at the bottom of the page.

Next, Optimonk builds our confidence by offering social proof and acknowledging the credibility of testimonials vs. self-promotion (“Don’t take our word for it”).

Further down the page, the benefits of downloading the guide are spelled out even more clearly. Not only does the graphic below remind online sellers that this content is, in fact, made especially for them, but it also shows that Optimonk understands the unique challenges facing online retailers.

This is probably our favorite part of this landing page. Notice how each lesson in the ebook is presented as a solution that corresponds with a specific stage of the buyer’s journey? This resonates with online retailers because they can actually visualize where the content will come in useful—and highlights value by suggesting that the download contains relatable examples and use cases.

Interestingly, this is the only example that doesn’t actually say the name of the ebook. Instead, it focuses 100% on the benefits.

7. Transform

Image courtesy of Transform. (Click to see the whole thing.)

Who’s behind it?

This vibrant ebook landing page example comes from Transform, a fitness company and app that offers personalized programs (including macro-based meal plans and one-on-one coaching) to help people live their best (and healthiest) lives.

What we love about this page

First of all, can we take a second to acknowledge how on-brand this page feels? (It just looks healthy, doesn’t it?) We love everything from the colors and imagery of fresh produce to the clean lines and easy-to-read, grocery-inspired checklist.

Not only is the hero shot bright and colorful, but it also shows the ebook on a tablet for context. The focal point is the bright red CTA button, which simply reads “Get the ebook.” That’s it—simple, clear, easy-to-follow instructions.

By telling visitors what’s inside the download, this landing page hits on key problems relevant to the target audience and presents clear solutions (i.e., using diet to manage weight loss, build muscle, and develop healthy habits).

Further down the page, we’re greeted with a smiling photo of the authors. Putting a face (or two) to the ebook makes the content feel more approachable—which can be especially powerful for lifestyle and health brands. It allows visitors to see that there are real humans behind Transform’s somewhat aspirational programs.

8. Unbounce

Click to see the real page (opens in new tab).

Who’s behind it?

Oh, hey—it’s us! We created this page for our ebook How to Optimize Your SaaS Landing Pages (opens in a new tab). Actually, we created two versions of this page.

Our thought process in creating this page

We know as well as anyone that when it comes to ebooks, you need to provide something really valuable to get people over the hump of filling out your form. That’s why we recruited bona fide CRO expert, Talia Wolf, to develop the most powerful, helpful SaaS landing pages guide we could—and promoted her on one variant of our landing page.

Our favorite thing about this landing page is that it changes depending on who’s lookin’ at it.

So, if you click here you might see the version above, featuring Talia. Or you might see the version below. (And why not grab the guide, while you’re at it?)

By combining the principles of optimization with the magic of machine learning, Smart Traffic automatically matches each and every visitor to the landing page most likely to convert them. The coolest part is that after turning on Smart Traffic for this page, both variants saw a boost in conversions.

How to Create an Ebook Landing Page of Your Own

Now that you’ve got tons of ideas fresh in your mind, let’s talk about how you can bring your vision to life.

It can be tricky (and time-consuming) to build an eye-catching landing page from scratch. With a landing page builder like Unbounce, you can launch high-converting ebook landing pages in a single afternoon—no dev required.

Sound good? Here’s how you can build your very own ebook landing page without eating into those precious dev resources. (If you’re not a customer, you can start a free trial to see just how easy it is—and maybe even get your campaign up and running.)

Step 1: Choose a template

Start with an ebook download page template and make it your own. Adjust colors, fonts, and copy to match your campaign. Add images, drag, drop, and swap out elements, or customize your form.

Step 2: Customize your settings

Get responsive: Want people to download your ebook on mobile? No problem. Preview to make sure your landing page looks great on every device.

SEO settings: Choose whether or not you want search engines to be able to see and rank your landing page. If so, optimize with a keyword-powered title and meta tags.

Set a conversion goal: Total downloads? Clickthrough rate? You decide how to measure your success.

Step 3: Go live

Set your URL, preview, publish, and bring it to life. Easily add tracking, custom scripts, and set up integrations to pass leads directly into your CRM.

Step 4: Optimize for even more downloads

Scale with ease: Duplicate your landing page with a single click and adjust to suit each campaign.

Find your best formula: Create different versions and split test (this is where Smart Traffic comes in helpful) to maximize conversions—whether your goal is click-throughs or lead gen.

Get More Downloads with These Ebook Landing Page Templates

Now it’s your turn! Whether your goal is to boost conversions (sales or clicks) or build your email list, we’ve got a template for you.

Ready to bring your ebook landing page to life? Start here with one of our awesome ebook landing page templates. Steal one as your starting point and customize to your heart’s content.

from Digital https://unbounce.com/landing-pages/ebook-landing-page-examples/ via http://www.rssmix.com/

#digital marketing

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kennethmontiveros · 5 years ago

Text

8 Genius Ebook Landing Pages That Get Readers Downloading

We’ve all been told not to judge a book by its cover—but what about its landing page?

The hard truth is that getting people to download your ebook can be tricky, even when it’s free.

Below, we’ll dig into some examples of ebook landing pages done right, but first, let’s look at some general best practices to keep in mind.

(In a hurry? Don’t go without letting us send you off with some sweet, sweet ebook landing page templates.)

Ebook Landing Page Best Practices for Getting Folks to Download

Want to increase conversion rates? Lower your cost-per-acquisition? Start by following these best practices:

Use a Single, Clear Call-to-Action

What’s at the heart of all top-converting ebook landing pages? A laser-focused call-to-action that serves one clear purpose.

If you do include more than one CTA (probably because your page involves a decent amount of scrolling), then all roads should lead to download.

Hook Visitors with a Strong Headline

A snappy headline is great, but it also needs to be clear about what the topic is. As soon as someone visits your landing page, they should be able to tell that your ebook is relevant to them.

Use Eye-Catching Images

Visually, your landing page should match your campaign, so visitors know they’re in the right place. The first thing they see is your hero shot—so make it count.

Preview the Benefits, Not Just the Content

Build Credibility with Social Proof

Keep Lead Gen Forms Short and Simple

8 Ebook Landing Page Examples that Convert

Let’s look at some examples built in Unbounce.

1. Outdoor Photography Guide

Image courtesy of TN Marketing. (Click to see the whole thing.)

Who’s behind it?

Why we love this ebook landing page

First off, the bold color and contrast suggests this “essential” ebook is bursting with interesting visuals that will inspire photographers to truly unleash their creativity.

Second, the silhouetted camera tells OPG’s ideal audience (photography buffs) that this content is geared specifically toward them.

Third, by showcasing the ebook on a tablet, visitors immediately understand that they’ll be able to access it on their device of choice.

2. Photobiz

Image courtesy of Photobiz. (Click to see the whole thing.)

Who’s behind it?

Why we chose this landing page example

By going above and beyond to define their download as a collection of templates, Photobiz builds trust and manages expectations.

3. Taboola

Image courtesy of Taboola. (Click to see the whole thing.)

Who’s behind it?

Why this is an effective landing page

Spiegel credits Taboola’s talented designers for the visual appeal and adds that much of what we see on the page is strategic. More specifically, he says his team wanted to ensure that:

4. Impraise

Image courtesy of Impraise. (Click to see the whole thing.)

Who’s behind it?

What you can learn from the download page example

5. Smarter Marketer

Image courtesy of Rocket. (Click to see the whole thing.)

Who’s behind it?

Here’s why it works

It checks every box on the list of best practices we talked about earlier. This example is as much a sales letter as it is a landing page.

6. Optimonk

Image courtesy of Optimonk. (Click to see the whole thing.)

Who’s behind it?

How this ebook landing page gets it right

Next, Optimonk builds our confidence by offering social proof and acknowledging the credibility of testimonials vs. self-promotion (“Don’t take our word for it”).

Interestingly, this is the only example that doesn’t actually say the name of the ebook. Instead, it focuses 100% on the benefits.

7. Transform

Image courtesy of Transform. (Click to see the whole thing.)

Who’s behind it?

What we love about this page

8. Unbounce

Click to see the real page (opens in new tab).

Who’s behind it?

Oh, hey—it’s us! We created this page for our ebook How to Optimize Your SaaS Landing Pages (opens in a new tab). Actually, we created two versions of this page.

Our thought process in creating this page

Our favorite thing about this landing page is that it changes depending on who’s lookin’ at it.

So, if you click here you might see the version above, featuring Talia. Or you might see the version below. (And why not grab the guide, while you’re at it?)

How to Create an Ebook Landing Page of Your Own

Now that you’ve got tons of ideas fresh in your mind, let’s talk about how you can bring your vision to life.

Step 1: Choose a template

Start with an ebook download page template and make it your own. Adjust colors, fonts, and copy to match your campaign. Add images, drag, drop, and swap out elements, or customize your form.

Step 2: Customize your settings

Get responsive: Want people to download your ebook on mobile? No problem. Preview to make sure your landing page looks great on every device.

SEO settings: Choose whether or not you want search engines to be able to see and rank your landing page. If so, optimize with a keyword-powered title and meta tags.

Set a conversion goal: Total downloads? Clickthrough rate? You decide how to measure your success.

Step 3: Go live

Set your URL, preview, publish, and bring it to life. Easily add tracking, custom scripts, and set up integrations to pass leads directly into your CRM.

Step 4: Optimize for even more downloads

Scale with ease: Duplicate your landing page with a single click and adjust to suit each campaign.

Find your best formula: Create different versions and split test (this is where Smart Traffic comes in helpful) to maximize conversions—whether your goal is click-throughs or lead gen.

Get More Downloads with These Ebook Landing Page Templates

Now it’s your turn! Whether your goal is to boost conversions (sales or clicks) or build your email list, we’ve got a template for you.

Ready to bring your ebook landing page to life? Start here with one of our awesome ebook landing page templates. Steal one as your starting point and customize to your heart’s content.

8 Genius Ebook Landing Pages That Get Readers Downloading published first on http://nickpontemktg.blogspot.com/

0 notes

itsjessicaisreal · 5 years ago

Text

8 Genius Ebook Landing Pages That Get Readers Downloading

We’ve all been told not to judge a book by its cover—but what about its landing page?

The hard truth is that getting people to download your ebook can be tricky, even when it’s free.

Below, we’ll dig into some examples of ebook landing pages done right, but first, let’s look at some general best practices to keep in mind.

(In a hurry? Don’t go without letting us send you off with some sweet, sweet ebook landing page templates.)

Ebook Landing Page Best Practices for Getting Folks to Download

Want to increase conversion rates? Lower your cost-per-acquisition? Start by following these best practices:

Use a Single, Clear Call-to-Action

What’s at the heart of all top-converting ebook landing pages? A laser-focused call-to-action that serves one clear purpose.

If you do include more than one CTA (probably because your page involves a decent amount of scrolling), then all roads should lead to download.

Hook Visitors with a Strong Headline

A snappy headline is great, but it also needs to be clear about what the topic is. As soon as someone visits your landing page, they should be able to tell that your ebook is relevant to them.

Use Eye-Catching Images

Visually, your landing page should match your campaign, so visitors know they’re in the right place. The first thing they see is your hero shot—so make it count.

Preview the Benefits, Not Just the Content

Build Credibility with Social Proof

Keep Lead Gen Forms Short and Simple

8 Ebook Landing Page Examples that Convert

Let’s look at some examples built in Unbounce.

1. Outdoor Photography Guide

Image courtesy of TN Marketing. (Click to see the whole thing.)

Who’s behind it?

Why we love this ebook landing page

What��s the first thing you notice above this page? For us, it’s the striking hero image. Not only is it a cool visual, but it also tells us quite a bit about the download before we’ve scrolled or read anything.

First off, the bold color and contrast suggests this “essential” ebook is bursting with interesting visuals that will inspire photographers to truly unleash their creativity.

Second, the silhouetted camera tells OPG’s ideal audience (photography buffs) that this content is geared specifically toward them.

Third, by showcasing the ebook on a tablet, visitors immediately understand that they’ll be able to access it on their device of choice.

2. Photobiz

Image courtesy of Photobiz. (Click to see the whole thing.)

Who’s behind it?

Why we chose this landing page example

By going above and beyond to define their download as a collection of templates, Photobiz builds trust and manages expectations.

3. Taboola

Image courtesy of Taboola. (Click to see the whole thing.)

Who’s behind it?

Why this is an effective landing page

Spiegel credits Taboola’s talented designers for the visual appeal and adds that much of what we see on the page is strategic. More specifically, he says his team wanted to ensure that:

4. Impraise

Image courtesy of Impraise. (Click to see the whole thing.)

Who’s behind it?

What you can learn from the download page example

5. Smarter Marketer

Image courtesy of Rocket. (Click to see the whole thing.)

Who’s behind it?

Here’s why it works

It checks every box on the list of best practices we talked about earlier. This example is as much a sales letter as it is a landing page.

6. Optimonk

Image courtesy of Optimonk. (Click to see the whole thing.)

Who’s behind it?

How this ebook landing page gets it right

Next, Optimonk builds our confidence by offering social proof and acknowledging the credibility of testimonials vs. self-promotion (“Don’t take our word for it”).

Interestingly, this is the only example that doesn’t actually say the name of the ebook. Instead, it focuses 100% on the benefits.

7. Transform

Image courtesy of Transform. (Click to see the whole thing.)

Who’s behind it?

What we love about this page

8. Unbounce

Click to see the real page (opens in new tab).

Who’s behind it?

Oh, hey—it’s us! We created this page for our ebook How to Optimize Your SaaS Landing Pages (opens in a new tab). Actually, we created two versions of this page.

Our thought process in creating this page

Our favorite thing about this landing page is that it changes depending on who’s lookin’ at it.

So, if you click here you might see the version above, featuring Talia. Or you might see the version below. (And why not grab the guide, while you’re at it?)

How to Create an Ebook Landing Page of Your Own

Now that you’ve got tons of ideas fresh in your mind, let’s talk about how you can bring your vision to life.

Step 1: Choose a template

Start with an ebook download page template and make it your own. Adjust colors, fonts, and copy to match your campaign. Add images, drag, drop, and swap out elements, or customize your form.

Step 2: Customize your settings

Get responsive: Want people to download your ebook on mobile? No problem. Preview to make sure your landing page looks great on every device.

SEO settings: Choose whether or not you want search engines to be able to see and rank your landing page. If so, optimize with a keyword-powered title and meta tags.

Set a conversion goal: Total downloads? Clickthrough rate? You decide how to measure your success.

Step 3: Go live

Set your URL, preview, publish, and bring it to life. Easily add tracking, custom scripts, and set up integrations to pass leads directly into your CRM.

Step 4: Optimize for even more downloads

Scale with ease: Duplicate your landing page with a single click and adjust to suit each campaign.

Find your best formula: Create different versions and split test (this is where Smart Traffic comes in helpful) to maximize conversions—whether your goal is click-throughs or lead gen.

Get More Downloads with These Ebook Landing Page Templates

Now it’s your turn! Whether your goal is to boost conversions (sales or clicks) or build your email list, we’ve got a template for you.

Ready to bring your ebook landing page to life? Start here with one of our awesome ebook landing page templates. Steal one as your starting point and customize to your heart’s content.

from Marketing https://unbounce.com/landing-pages/ebook-landing-page-examples/ via http://www.rssmix.com/

0 notes

josephkchoi · 5 years ago

Text

8 Genius Ebook Landing Pages That Get Readers Downloading

We’ve all been told not to judge a book by its cover—but what about its landing page?

The hard truth is that getting people to download your ebook can be tricky, even when it’s free.

Below, we’ll dig into some examples of ebook landing pages done right, but first, let’s look at some general best practices to keep in mind.

(In a hurry? Don’t go without letting us send you off with some sweet, sweet ebook landing page templates.)

Ebook Landing Page Best Practices for Getting Folks to Download

Want to increase conversion rates? Lower your cost-per-acquisition? Start by following these best practices:

Use a Single, Clear Call-to-Action

What’s at the heart of all top-converting ebook landing pages? A laser-focused call-to-action that serves one clear purpose.

If you do include more than one CTA (probably because your page involves a decent amount of scrolling), then all roads should lead to download.

Hook Visitors with a Strong Headline

A snappy headline is great, but it also needs to be clear about what the topic is. As soon as someone visits your landing page, they should be able to tell that your ebook is relevant to them.

Use Eye-Catching Images

Visually, your landing page should match your campaign, so visitors know they’re in the right place. The first thing they see is your hero shot—so make it count.

Preview the Benefits, Not Just the Content

Build Credibility with Social Proof

Keep Lead Gen Forms Short and Simple

8 Ebook Landing Page Examples that Convert

Let’s look at some examples built in Unbounce.

1. Outdoor Photography Guide

Image courtesy of TN Marketing. (Click to see the whole thing.)

Who’s behind it?

Why we love this ebook landing page

First off, the bold color and contrast suggests this “essential” ebook is bursting with interesting visuals that will inspire photographers to truly unleash their creativity.

Second, the silhouetted camera tells OPG’s ideal audience (photography buffs) that this content is geared specifically toward them.

Third, by showcasing the ebook on a tablet, visitors immediately understand that they’ll be able to access it on their device of choice.

2. Photobiz

Image courtesy of Photobiz. (Click to see the whole thing.)

Who’s behind it?

Why we chose this landing page example

By going above and beyond to define their download as a collection of templates, Photobiz builds trust and manages expectations.

3. Taboola

Image courtesy of Taboola. (Click to see the whole thing.)

Who’s behind it?

Why this is an effective landing page

Spiegel credits Taboola’s talented designers for the visual appeal and adds that much of what we see on the page is strategic. More specifically, he says his team wanted to ensure that:

4. Impraise

Image courtesy of Impraise. (Click to see the whole thing.)

Who’s behind it?

What you can learn from the download page example

5. Smarter Marketer

Image courtesy of Rocket. (Click to see the whole thing.)

Who’s behind it?

Here’s why it works

It checks every box on the list of best practices we talked about earlier. This example is as much a sales letter as it is a landing page.

6. Optimonk

Image courtesy of Optimonk. (Click to see the whole thing.)

Who’s behind it?

How this ebook landing page gets it right

Next, Optimonk builds our confidence by offering social proof and acknowledging the credibility of testimonials vs. self-promotion (“Don’t take our word for it”).

Interestingly, this is the only example that doesn’t actually say the name of the ebook. Instead, it focuses 100% on the benefits.

7. Transform

Image courtesy of Transform. (Click to see the whole thing.)

Who’s behind it?

What we love about this page

8. Unbounce

Click to see the real page (opens in new tab).

Who’s behind it?

Oh, hey—it’s us! We created this page for our ebook How to Optimize Your SaaS Landing Pages (opens in a new tab). Actually, we created two versions of this page.

Our thought process in creating this page

Our favorite thing about this landing page is that it changes depending on who’s lookin’ at it.

So, if you click here you might see the version above, featuring Talia. Or you might see the version below. (And why not grab the guide, while you’re at it?)

How to Create an Ebook Landing Page of Your Own

Now that you’ve got tons of ideas fresh in your mind, let’s talk about how you can bring your vision to life.

Step 1: Choose a template

Start with an ebook download page template and make it your own. Adjust colors, fonts, and copy to match your campaign. Add images, drag, drop, and swap out elements, or customize your form.

Step 2: Customize your settings

Get responsive: Want people to download your ebook on mobile? No problem. Preview to make sure your landing page looks great on every device.

SEO settings: Choose whether or not you want search engines to be able to see and rank your landing page. If so, optimize with a keyword-powered title and meta tags.

Set a conversion goal: Total downloads? Clickthrough rate? You decide how to measure your success.

Step 3: Go live

Set your URL, preview, publish, and bring it to life. Easily add tracking, custom scripts, and set up integrations to pass leads directly into your CRM.

Step 4: Optimize for even more downloads

Scale with ease: Duplicate your landing page with a single click and adjust to suit each campaign.

Find your best formula: Create different versions and split test (this is where Smart Traffic comes in helpful) to maximize conversions—whether your goal is click-throughs or lead gen.

Get More Downloads with These Ebook Landing Page Templates

Now it’s your turn! Whether your goal is to boost conversions (sales or clicks) or build your email list, we’ve got a template for you.

Ready to bring your ebook landing page to life? Start here with one of our awesome ebook landing page templates. Steal one as your starting point and customize to your heart’s content.

8 Genius Ebook Landing Pages That Get Readers Downloading published first on https://nickpontemrktg.wordpress.com/

0 notes

jjonassevilla · 5 years ago

Text

8 Genius Ebook Landing Pages That Get Readers Downloading

We’ve all been told not to judge a book by its cover—but what about its landing page?

The hard truth is that getting people to download your ebook can be tricky, even when it’s free.

Below, we’ll dig into some examples of ebook landing pages done right, but first, let’s look at some general best practices to keep in mind.

(In a hurry? Don’t go without letting us send you off with some sweet, sweet ebook landing page templates.)

Ebook Landing Page Best Practices for Getting Folks to Download

Want to increase conversion rates? Lower your cost-per-acquisition? Start by following these best practices:

Use a Single, Clear Call-to-Action

What’s at the heart of all top-converting ebook landing pages? A laser-focused call-to-action that serves one clear purpose.

If you do include more than one CTA (probably because your page involves a decent amount of scrolling), then all roads should lead to download.

Hook Visitors with a Strong Headline

A snappy headline is great, but it also needs to be clear about what the topic is. As soon as someone visits your landing page, they should be able to tell that your ebook is relevant to them.

Use Eye-Catching Images

Visually, your landing page should match your campaign, so visitors know they’re in the right place. The first thing they see is your hero shot—so make it count.

Preview the Benefits, Not Just the Content

Build Credibility with Social Proof

Keep Lead Gen Forms Short and Simple

8 Ebook Landing Page Examples that Convert

Let’s look at some examples built in Unbounce.

1. Outdoor Photography Guide

Image courtesy of TN Marketing. (Click to see the whole thing.)

Who’s behind it?

Why we love this ebook landing page

First off, the bold color and contrast suggests this “essential” ebook is bursting with interesting visuals that will inspire photographers to truly unleash their creativity.

Second, the silhouetted camera tells OPG’s ideal audience (photography buffs) that this content is geared specifically toward them.

Third, by showcasing the ebook on a tablet, visitors immediately understand that they’ll be able to access it on their device of choice.

2. Photobiz

Image courtesy of Photobiz. (Click to see the whole thing.)

Who’s behind it?

Why we chose this landing page example

By going above and beyond to define their download as a collection of templates, Photobiz builds trust and manages expectations.

3. Taboola

Image courtesy of Taboola. (Click to see the whole thing.)

Who’s behind it?

Why this is an effective landing page

Spiegel credits Taboola’s talented designers for the visual appeal and adds that much of what we see on the page is strategic. More specifically, he says his team wanted to ensure that:

4. Impraise

Image courtesy of Impraise. (Click to see the whole thing.)

Who’s behind it?

What you can learn from the download page example

5. Smarter Marketer

Image courtesy of Rocket. (Click to see the whole thing.)

Who’s behind it?

Here’s why it works

It checks every box on the list of best practices we talked about earlier. This example is as much a sales letter as it is a landing page.

6. Optimonk

Image courtesy of Optimonk. (Click to see the whole thing.)

Who’s behind it?

How this ebook landing page gets it right

Next, Optimonk builds our confidence by offering social proof and acknowledging the credibility of testimonials vs. self-promotion (“Don’t take our word for it”).

Interestingly, this is the only example that doesn’t actually say the name of the ebook. Instead, it focuses 100% on the benefits.

7. Transform

Image courtesy of Transform. (Click to see the whole thing.)

Who’s behind it?

What we love about this page

8. Unbounce

Click to see the real page (opens in new tab).

Who’s behind it?

Oh, hey—it’s us! We created this page for our ebook How to Optimize Your SaaS Landing Pages (opens in a new tab). Actually, we created two versions of this page.

Our thought process in creating this page

Our favorite thing about this landing page is that it changes depending on who’s lookin’ at it.

So, if you click here you might see the version above, featuring Talia. Or you might see the version below. (And why not grab the guide, while you’re at it?)

How to Create an Ebook Landing Page of Your Own

Now that you’ve got tons of ideas fresh in your mind, let’s talk about how you can bring your vision to life.

Step 1: Choose a template

Start with an ebook download page template and make it your own. Adjust colors, fonts, and copy to match your campaign. Add images, drag, drop, and swap out elements, or customize your form.

Step 2: Customize your settings

Get responsive: Want people to download your ebook on mobile? No problem. Preview to make sure your landing page looks great on every device.

SEO settings: Choose whether or not you want search engines to be able to see and rank your landing page. If so, optimize with a keyword-powered title and meta tags.

Set a conversion goal: Total downloads? Clickthrough rate? You decide how to measure your success.

Step 3: Go live

Set your URL, preview, publish, and bring it to life. Easily add tracking, custom scripts, and set up integrations to pass leads directly into your CRM.

Step 4: Optimize for even more downloads

Scale with ease: Duplicate your landing page with a single click and adjust to suit each campaign.

Find your best formula: Create different versions and split test (this is where Smart Traffic comes in helpful) to maximize conversions—whether your goal is click-throughs or lead gen.

Get More Downloads with These Ebook Landing Page Templates

Now it’s your turn! Whether your goal is to boost conversions (sales or clicks) or build your email list, we’ve got a template for you.

Ready to bring your ebook landing page to life? Start here with one of our awesome ebook landing page templates. Steal one as your starting point and customize to your heart’s content.

from Marketing https://unbounce.com/landing-pages/ebook-landing-page-examples/ via http://www.rssmix.com/

#SEO

0 notes

samanthasmeyers · 5 years ago

Text

8 Genius Ebook Landing Pages That Get Readers Downloading

We’ve all been told not to judge a book by its cover—but what about its landing page?

The hard truth is that getting people to download your ebook can be tricky, even when it’s free.

Below, we’ll dig into some examples of ebook landing pages done right, but first, let’s look at some general best practices to keep in mind.

(In a hurry? Don’t go without letting us send you off with some sweet, sweet ebook landing page templates.)

Ebook Landing Page Best Practices for Getting Folks to Download

Want to increase conversion rates? Lower your cost-per-acquisition? Start by following these best practices:

Use a Single, Clear Call-to-Action

What’s at the heart of all top-converting ebook landing pages? A laser-focused call-to-action that serves one clear purpose.

If you do include more than one CTA (probably because your page involves a decent amount of scrolling), then all roads should lead to download.

Hook Visitors with a Strong Headline

A snappy headline is great, but it also needs to be clear about what the topic is. As soon as someone visits your landing page, they should be able to tell that your ebook is relevant to them.

Use Eye-Catching Images

Visually, your landing page should match your campaign, so visitors know they’re in the right place. The first thing they see is your hero shot—so make it count.

Preview the Benefits, Not Just the Content

Build Credibility with Social Proof

Keep Lead Gen Forms Short and Simple

8 Ebook Landing Page Examples that Convert

Let’s look at some examples built in Unbounce.

1. Outdoor Photography Guide

Image courtesy of TN Marketing. (Click to see the whole thing.)

Who’s behind it?

Why we love this ebook landing page

First off, the bold color and contrast suggests this “essential” ebook is bursting with interesting visuals that will inspire photographers to truly unleash their creativity.

Second, the silhouetted camera tells OPG’s ideal audience (photography buffs) that this content is geared specifically toward them.

Third, by showcasing the ebook on a tablet, visitors immediately understand that they’ll be able to access it on their device of choice.

2. Photobiz

Image courtesy of Photobiz. (Click to see the whole thing.)

Who’s behind it?

Why we chose this landing page example

By going above and beyond to define their download as a collection of templates, Photobiz builds trust and manages expectations.

3. Taboola

Image courtesy of Taboola. (Click to see the whole thing.)

Who’s behind it?

Why this is an effective landing page

Spiegel credits Taboola’s talented designers for the visual appeal and adds that much of what we see on the page is strategic. More specifically, he says his team wanted to ensure that:

4. Impraise

Image courtesy of Impraise. (Click to see the whole thing.)

Who’s behind it?

What you can learn from the download page example

5. Smarter Marketer

Image courtesy of Rocket. (Click to see the whole thing.)

Who’s behind it?

Here’s why it works

It checks every box on the list of best practices we talked about earlier. This example is as much a sales letter as it is a landing page.

6. Optimonk

Image courtesy of Optimonk. (Click to see the whole thing.)

Who’s behind it?

How this ebook landing page gets it right

Next, Optimonk builds our confidence by offering social proof and acknowledging the credibility of testimonials vs. self-promotion (“Don’t take our word for it”).

Interestingly, this is the only example that doesn’t actually say the name of the ebook. Instead, it focuses 100% on the benefits.

7. Transform

Image courtesy of Transform. (Click to see the whole thing.)

Who’s behind it?

What we love about this page

8. Unbounce

Click to see the real page (opens in new tab).

Who’s behind it?

Oh, hey—it’s us! We created this page for our ebook How to Optimize Your SaaS Landing Pages (opens in a new tab). Actually, we created two versions of this page.

Our thought process in creating this page

Our favorite thing about this landing page is that it changes depending on who’s lookin’ at it.

So, if you click here you might see the version above, featuring Talia. Or you might see the version below. (And why not grab the guide, while you’re at it?)

How to Create an Ebook Landing Page of Your Own

Now that you’ve got tons of ideas fresh in your mind, let’s talk about how you can bring your vision to life.

Step 1: Choose a template

Start with an ebook download page template and make it your own. Adjust colors, fonts, and copy to match your campaign. Add images, drag, drop, and swap out elements, or customize your form.

Step 2: Customize your settings

Get responsive: Want people to download your ebook on mobile? No problem. Preview to make sure your landing page looks great on every device.

SEO settings: Choose whether or not you want search engines to be able to see and rank your landing page. If so, optimize with a keyword-powered title and meta tags.

Set a conversion goal: Total downloads? Clickthrough rate? You decide how to measure your success.

Step 3: Go live

Set your URL, preview, publish, and bring it to life. Easily add tracking, custom scripts, and set up integrations to pass leads directly into your CRM.

Step 4: Optimize for even more downloads

Scale with ease: Duplicate your landing page with a single click and adjust to suit each campaign.

Find your best formula: Create different versions and split test (this is where Smart Traffic comes in helpful) to maximize conversions—whether your goal is click-throughs or lead gen.

Get More Downloads with These Ebook Landing Page Templates

Now it’s your turn! Whether your goal is to boost conversions (sales or clicks) or build your email list, we’ve got a template for you.

Ready to bring your ebook landing page to life? Start here with one of our awesome ebook landing page templates. Steal one as your starting point and customize to your heart’s content.

from Marketing https://unbounce.com/landing-pages/ebook-landing-page-examples/ via http://www.rssmix.com/

#Digital Marketing

0 notes

roypstickney · 5 years ago

Text

8 Genius Ebook Landing Pages That Get Readers Downloading

We’ve all been told not to judge a book by its cover—but what about its landing page?

The hard truth is that getting people to download your ebook can be tricky, even when it’s free.

Below, we’ll dig into some examples of ebook landing pages done right, but first, let’s look at some general best practices to keep in mind.

(In a hurry? Don’t go without letting us send you off with some sweet, sweet ebook landing page templates.)

Ebook Landing Page Best Practices for Getting Folks to Download

Want to increase conversion rates? Lower your cost-per-acquisition? Start by following these best practices:

Use a Single, Clear Call-to-Action

What’s at the heart of all top-converting ebook landing pages? A laser-focused call-to-action that serves one clear purpose.

If you do include more than one CTA (probably because your page involves a decent amount of scrolling), then all roads should lead to download.

Hook Visitors with a Strong Headline

A snappy headline is great, but it also needs to be clear about what the topic is. As soon as someone visits your landing page, they should be able to tell that your ebook is relevant to them.

Use Eye-Catching Images

Visually, your landing page should match your campaign, so visitors know they’re in the right place. The first thing they see is your hero shot—so make it count.

Preview the Benefits, Not Just the Content

Build Credibility with Social Proof

Keep Lead Gen Forms Short and Simple

8 Ebook Landing Page Examples that Convert

Let’s look at some examples built in Unbounce.

1. Outdoor Photography Guide

Image courtesy of TN Marketing. (Click to see the whole thing.)

Who’s behind it?

Why we love this ebook landing page

First off, the bold color and contrast suggests this “essential” ebook is bursting with interesting visuals that will inspire photographers to truly unleash their creativity.

Second, the silhouetted camera tells OPG’s ideal audience (photography buffs) that this content is geared specifically toward them.

Third, by showcasing the ebook on a tablet, visitors immediately understand that they’ll be able to access it on their device of choice.

2. Photobiz

Image courtesy of Photobiz. (Click to see the whole thing.)

Who’s behind it?

Why we chose this landing page example

By going above and beyond to define their download as a collection of templates, Photobiz builds trust and manages expectations.

3. Taboola

Image courtesy of Taboola. (Click to see the whole thing.)

Who’s behind it?

Why this is an effective landing page

Spiegel credits Taboola’s talented designers for the visual appeal and adds that much of what we see on the page is strategic. More specifically, he says his team wanted to ensure that:

4. Impraise

Image courtesy of Impraise. (Click to see the whole thing.)

Who’s behind it?

What you can learn from the download page example

5. Smarter Marketer

Image courtesy of Rocket. (Click to see the whole thing.)

Who’s behind it?

Here’s why it works

It checks every box on the list of best practices we talked about earlier. This example is as much a sales letter as it is a landing page.

6. Optimonk

Image courtesy of Optimonk. (Click to see the whole thing.)

Who’s behind it?

How this ebook landing page gets it right

Next, Optimonk builds our confidence by offering social proof and acknowledging the credibility of testimonials vs. self-promotion (“Don’t take our word for it”).

Interestingly, this is the only example that doesn’t actually say the name of the ebook. Instead, it focuses 100% on the benefits.

7. Transform

Image courtesy of Transform. (Click to see the whole thing.)

Who’s behind it?

What we love about this page

8. Unbounce

Click to see the real page (opens in new tab).

Who’s behind it?

Oh, hey—it’s us! We created this page for our ebook How to Optimize Your SaaS Landing Pages (opens in a new tab). Actually, we created two versions of this page.

Our thought process in creating this page

Our favorite thing about this landing page is that it changes depending on who’s lookin’ at it.

So, if you click here you might see the version above, featuring Talia. Or you might see the version below. (And why not grab the guide, while you’re at it?)

How to Create an Ebook Landing Page of Your Own

Now that you’ve got tons of ideas fresh in your mind, let’s talk about how you can bring your vision to life.

Step 1: Choose a template

Start with an ebook download page template and make it your own. Adjust colors, fonts, and copy to match your campaign. Add images, drag, drop, and swap out elements, or customize your form.

Step 2: Customize your settings

Get responsive: Want people to download your ebook on mobile? No problem. Preview to make sure your landing page looks great on every device.

SEO settings: Choose whether or not you want search engines to be able to see and rank your landing page. If so, optimize with a keyword-powered title and meta tags.

Set a conversion goal: Total downloads? Clickthrough rate? You decide how to measure your success.

Step 3: Go live

Set your URL, preview, publish, and bring it to life. Easily add tracking, custom scripts, and set up integrations to pass leads directly into your CRM.

Step 4: Optimize for even more downloads

Scale with ease: Duplicate your landing page with a single click and adjust to suit each campaign.

Find your best formula: Create different versions and split test (this is where Smart Traffic comes in helpful) to maximize conversions—whether your goal is click-throughs or lead gen.

Get More Downloads with These Ebook Landing Page Templates

Now it’s your turn! Whether your goal is to boost conversions (sales or clicks) or build your email list, we’ve got a template for you.

Ready to bring your ebook landing page to life? Start here with one of our awesome ebook landing page templates. Steal one as your starting point and customize to your heart’s content.

0 notes

reviewandbonuss · 5 years ago

Text

8 Genius Ebook Landing Pages That Get Readers Downloading

We’ve all been told not to judge a book by its cover—but what about its landing page?

The hard truth is that getting people to download your ebook can be tricky, even when it’s free.

Below, we’ll dig into some examples of ebook landing pages done right, but first, let’s look at some general best practices to keep in mind.

(In a hurry? Don’t go without letting us send you off with some sweet, sweet ebook landing page templates.)

Ebook Landing Page Best Practices for Getting Folks to Download

Want to increase conversion rates? Lower your cost-per-acquisition? Start by following these best practices:

Use a Single, Clear Call-to-Action

What’s at the heart of all top-converting ebook landing pages? A laser-focused call-to-action that serves one clear purpose.

If you do include more than one CTA (probably because your page involves a decent amount of scrolling), then all roads should lead to download.

Hook Visitors with a Strong Headline

A snappy headline is great, but it also needs to be clear about what the topic is. As soon as someone visits your landing page, they should be able to tell that your ebook is relevant to them.

Use Eye-Catching Images

Visually, your landing page should match your campaign, so visitors know they’re in the right place. The first thing they see is your hero shot—so make it count.

Preview the Benefits, Not Just the Content

Build Credibility with Social Proof

Keep Lead Gen Forms Short and Simple

8 Ebook Landing Page Examples that Convert

Let’s look at some examples built in Unbounce.

1. Outdoor Photography Guide

Image courtesy of TN Marketing. (Click to see the whole thing.)

Who’s behind it?

Why we love this ebook landing page

First off, the bold color and contrast suggests this “essential” ebook is bursting with interesting visuals that will inspire photographers to truly unleash their creativity.

Second, the silhouetted camera tells OPG’s ideal audience (photography buffs) that this content is geared specifically toward them.

Third, by showcasing the ebook on a tablet, visitors immediately understand that they’ll be able to access it on their device of choice.

2. Photobiz

Image courtesy of Photobiz. (Click to see the whole thing.)

Who’s behind it?

Why we chose this landing page example

By going above and beyond to define their download as a collection of templates, Photobiz builds trust and manages expectations.

3. Taboola

Image courtesy of Taboola. (Click to see the whole thing.)

Who’s behind it?

Why this is an effective landing page

Spiegel credits Taboola’s talented designers for the visual appeal and adds that much of what we see on the page is strategic. More specifically, he says his team wanted to ensure that:

4. Impraise

Image courtesy of Impraise. (Click to see the whole thing.)

Who’s behind it?

What you can learn from the download page example

5. Smarter Marketer

Image courtesy of Rocket. (Click to see the whole thing.)

Who’s behind it?

Here’s why it works

It checks every box on the list of best practices we talked about earlier. This example is as much a sales letter as it is a landing page.

6. Optimonk

Image courtesy of Optimonk. (Click to see the whole thing.)

Who’s behind it?

How this ebook landing page gets it right

Next, Optimonk builds our confidence by offering social proof and acknowledging the credibility of testimonials vs. self-promotion (“Don’t take our word for it”).

Interestingly, this is the only example that doesn’t actually say the name of the ebook. Instead, it focuses 100% on the benefits.

7. Transform

Image courtesy of Transform. (Click to see the whole thing.)

Who’s behind it?

What we love about this page

8. Unbounce

Click to see the real page (opens in new tab).

Who’s behind it?

Oh, hey—it’s us! We created this page for our ebook How to Optimize Your SaaS Landing Pages (opens in a new tab). Actually, we created two versions of this page.

Our thought process in creating this page

Our favorite thing about this landing page is that it changes depending on who’s lookin’ at it.

So, if you click here you might see the version above, featuring Talia. Or you might see the version below. (And why not grab the guide, while you’re at it?)

How to Create an Ebook Landing Page of Your Own

Now that you’ve got tons of ideas fresh in your mind, let’s talk about how you can bring your vision to life.

Step 1: Choose a template

Start with an ebook download page template and make it your own. Adjust colors, fonts, and copy to match your campaign. Add images, drag, drop, and swap out elements, or customize your form.

Step 2: Customize your settings

Get responsive: Want people to download your ebook on mobile? No problem. Preview to make sure your landing page looks great on every device.

SEO settings: Choose whether or not you want search engines to be able to see and rank your landing page. If so, optimize with a keyword-powered title and meta tags.

Set a conversion goal: Total downloads? Clickthrough rate? You decide how to measure your success.

Step 3: Go live

Set your URL, preview, publish, and bring it to life. Easily add tracking, custom scripts, and set up integrations to pass leads directly into your CRM.

Step 4: Optimize for even more downloads

Scale with ease: Duplicate your landing page with a single click and adjust to suit each campaign.

Find your best formula: Create different versions and split test (this is where Smart Traffic comes in helpful) to maximize conversions—whether your goal is click-throughs or lead gen.

Get More Downloads with These Ebook Landing Page Templates

Now it’s your turn! Whether your goal is to boost conversions (sales or clicks) or build your email list, we’ve got a template for you.

Ready to bring your ebook landing page to life? Start here with one of our awesome ebook landing page templates. Steal one as your starting point and customize to your heart’s content.

https://unbounce.com/landing-pages/ebook-landing-page-examples/

0 notes

zeroviraluniverse-blog · 7 years ago

Text

The best free blogging site of 2018

Visit Now - http://zeroviral.com/the-best-free-blogging-site-of-2018/

The best free blogging site of 2018

Free blogging sites have come a long way in recent years, and it’s now easier than ever to create a professional-looking blog to share a hobby with likeminded people, express your opinions, and establish an online presence.

These free blogging sites are aimed at hobbyist bloggers – blogs are created and managed online, and hosted on the blogging platform’s own servers. If you want to create a self-hosted blog, the downloadable version of WordPress is an excellent option, with total flexibility, support for third-party plugins, and as much storage as your hosting plan allows.

If you’re interested in making a static website rather than an online journal, take a look at our guide to the best free website builders.

You can host a WordPress blog yourself, or create one online and have it hosted at wordpress.com

1. WordPress

With advanced features, plugins and a generous storage allowance, WordPress is the best free platform for starting your first blog

Powerful and highly customizable, WordPress is a brilliant platform for blogs of any size, and bloggers of any level of experience.

Creating your first blog is very straightforward, with a simple wizard that guides you through the process of choosing a name and suitable theme. You can leave it there and begin writing posts immediately, but the real fun lies in the more advanced editor, which lets you customize virtually every aspect of your blog’s appearance.

Unlike some blogging sites, WordPress isn’t a drag-and-drop affair, and you’ll have to familiarize yourself with its system of menus. It’s well worth the effort, though, and enables you to create something truly personal. The editor also lets you create static pages – like a writer’s biography, for example.

The post-writing interface is much like an ordinary desktop word processor (though some options are presented in a toolbar at the top, while others are in a menu at the side, which can be a little confusing at first). Again, time spent getting to know the interface is rewarded with advanced features like customizable social media sharing buttons, geotagging, and the ability to pick a custom style for individual posts. Sometimes you might want to create a photo gallery, for example, and other times a more text-focused style would be more appropriate. You can also view and edit the HTML source.

As your blog grows, WordPress lets you track its stats, including page views, visitors, likes and comments over time. You can also see how readers reach your site, which content they viewed, and where are were in the world, so you can tailor your content accordingly.

Your site is hosted on WordPress’s servers, with an address in the format yoursite.wordpress.com. Users of the free service don’t get email or live chart support, but the WordPress community forums are very active and questions are usually answered within a few minutes.

WordPress displays ads on free blogs, but provided you can live with that, it’s undoubtedly the best free blogging site around.

Try it online: WordPress

Blogger has been around for many years, but has kept up with current trends and technology, including responsive blog templates

2. Blogger

A free web platform with mobile-friendly features and Google app integration

Blogger is another superb blogging platform. It’s not quite as powerful as WordPress, but more accessible for new users, which comes as no surprise when you learn that it’s owned by Google.

Blogger offers an excellent selection of templates, all of which include mobile versions optimized for smaller screens – a very sensible addition with so many people accessing online content through smartphones.

Blogger’s post-editing tool is much like WordPress’s, but offers fewer options. As a result, its toolbars are less confusing – a trade-off between power and usability.

One of Blogger’s best features is its integration with other Google apps and services. For example, it uses your Google Drive account to store images and other files for your blog. Google Drive gives you 15GB of space free, so Blogger is a good choice if you’re planning to share a lot of high-res photos.

Spam comments are a big problem on blogs, so Blogger’s automatic spam filter can help save your sanity. You can monitor comments via Blogger’s dashboard, which also lets you see visitor stats. There are some handy visualizations here, including a world map to show the global distribution of your readers.

Your blog will have an address in the format yoursite.blogger.com, and, like all Google services, will include ads. Support is available through the Blogger user forum, which is very active but has a strange layout that can be a little off-putting.

In all other respects, Blogger is brilliant – one of the best free blogging sites if you prioritize ease of use over flexibility and are a fan of the Google ecosystem.

Try it online: Blogger

Wix offers a choice of blog building tools, making the process as simple or involved as you like

3. Wix

A great free blogging site for completely new users, with two quick and convenient editors, plus free stock photos to get you started

Wix is our favorite general-purpose free website builder, and is great for creating stylish blogs too. Its chief drawback is storage – you have just 500MB for your files and data traffic is restricted to 500MB per month, so you’ll need to upgrade to a premium plan if your blog really takes off.

Once you’ve created an account, select ‘blog’ from the list of categories, then choose either Wix Artificial Design Intelligence (ADI) or Wix Editor. Wix ADI asks a series of very simple questions, then builds a site around your answers – ideal if you’ve never created a site before and find the idea intimidating. Wix Editor is very straightforward too (simpler than Blogger or WordPress), but is much more flexible than ADI and will be a better choice for most users.

One of Wix’s best features is its choice of image sources, including your hard drive, social media, free images from Wix itself, and pictures from its partner stock photography site Bigstock. If your blog posts are text-heavy, these free images are a great way to make it look more appealing.

On the downside, your custom wix.com URL will include a string of not-too-snappy letters and numbers that might make it hard to memorize.

That aside, its resources and friendly approach mean Wix just pips Weebly to third place. Free Wix sites include a tiny ad for the company in the top right and another at the bottom, but these won’t spoil the look for your blog.

Try it online: Wix

4. Weebly

Blogs on Weebly are built from a combination of content blocks

Weebly’s flexible editor lets you drag and drop your way to a smart looking blog

Weebly takes a modular approach to blog-building, with a drag-and-drop editor that lets you choose which elements to add to your site, and where.

Pick a basic template, then plonk various types of content onto the page, including social media links, text, images, maps, and sections of code. It’s a refreshingly simple way to build a blog that feels unique to you, but doesn’t require any messing about with menus. It’s worth noting, however, that certain content blocks can only be positioned in certain areas; it isn’t a total free-for-all. This makes sense – forcing you to stick within the confines of your chosen template stops the page looking messy – but you might find it limiting.

Blog posts are made in the same way – drag text boxes, picture frames, buttons and page breaks into position, then click to edit them. One particularly nice feature is the ‘secret draft link’, which lets you preview your unpublished post, and even share it with others via email before releasing it into the wild.

Weebly has some other interesting tricks up its sleeve too, including an area for pasting in Google Analytics tracking code (though it doesn’t offer analytics itself).

As with Wix, you’re only given 500MB for uploaded content, so photographers might want to look elsewhere. Weebly puts an ad in your site’s footer, but it doesn’t obscure any of your content.

Try it online: Weebly

Penzu is a personal blogging tool that lets you create your own private diary

5. Penzu

Keep it secret, keep it safe with a secure journal for your private thoughts

Whereas the other free blogging sites are designed to get as many eyeballs on your posts as possible, Penzu is the equivalent of a locked diary stashed in a safe.

Penzu is a journal platform that makes your posts private by default and locks them down with at least one password (even after you’re logged in, you need a second one to read or edit your posts). That’s because it’s designed for private thoughts and personal reflection. There are free apps for iOS and Android that enable you to update your Penzu diary anywhere, but the contents are for your eyes only.

Penzu isn’t a tool for self-promotion, so although it’s far from ugly, it understandably focuses on function rather than looks. Custom colors and backgrounds come at a price – currently US$10 (about £8, AU$13) per year.

It’s a shame that 128-bit AES encryption is also limited to the paid-for version, and there’s a fair amount of pressure to upgrade. Extra options are often dangled under your nose then yanked away, but the core offering is a good one and if you simply want a place to record your thoughts and practise writing, Penzu could be just what you need.

Try it online: Penzu

#2018 #blogging #free #Site #Tech #Tech World

0 notes

jamiekturner · 8 years ago

Text

100 Excuses for Designers

Sketch style guides can only get you so far, but designers like us still make mistakes.

Like… a lot.

No seriously… all the time.

So here are 100 [goofy] Excuses for Designers to help you cover your ass next time you make a mistake that you’re too afraid to admit.

Results may vary!

Regarding Inspiration

1. This is what Apple does. 2. It’s a Material Design thing. 3. _____ does it like this, and they have like 500M users. 4. This is how everyone does it. We should do it this way. 5. This is how everyone does it. We shouldn’tdo it this way.

Regarding Design

I wanted to try something different. 7. I saw a design on Tumblr that looks like this. 8. Whitespace looks better. It looks so clean! 9. We’re industry leaders. Sometimes you just have to take risks. 10. That must be an older version you’re seeing. 11. I [got a Masters/did online training/saw a tweet], so trust me on this. 12. I just read* a great article on Medium about this (*saw the title). 13. We’ll just revisit this after the launch (we won’t). 14. Our team loved the design. 15. [The most important stakeholder] loved the design. 16. Dribbble and Behance loved the design. 17. The old man sitting on the couch with me at Starbucks loved the design. 18. We can go with function or form, but not both. 19. We can change it, I’m not married to it (our honeymoon is tomorrow). 20. It’s like Uber, but for [super specific, unrelated B2B software app]. 21. It’s like [app no one has heard of], but for [some worse idea]. 22. We’ll just put some charts there.

Regarding Animation

23. It’s a delighter! 24. It’s not choppy on my screen. 25. GIFs are all the rage right now. 26. All the best companies use parallax. 27. Don’t you think it’ll look boring without it? 28. I’m not worried. A dev should be able to implement this pretty easily. 29. But if I make it a PDF then you won’t see the animation… 30. Computers are fast! Page size and load time aren’t an issue anymore.

Regarding Fonts

31. You must not have [that obscure font I used] installed. 32. Microsoft is notorious for bad font rendering. People don’t use Windows. 33. I can’t share TypeKit fonts, so you’ll have to wait until we present it. 34. The sharpness is probably just too high on your screen. 35. We won’t look premium if we don’t use [some obscure font]. 36. Too small? How can you not read that? 37. The text is already dark enough. I like it #FAFAFA.

Regarding Colors

38. Your [TV/phone/monitor/tablet/Palm Pilot] probably isn’t calibrated. 39. The brand palette is too limited for what we want to do. 40. It’s softer on the eyes this way. 41. I wanted it to really stand out. You know…super punchy. 42. It’s the Pantone color of the year!

Regarding Design Tools

43. InVision must be acting up. 44. You’re probably looking at a cached version. 45. It must not have synced to [Dropbox/Google Drive]. 46. That’s just a bug in Sketch. 47. It screwed up the design when I updated my app. 48. That’s probably a limitation of the app. 49. We’re still on the free version. 50. Sorry, I’ve been updating Adobe applications all day. 51. My design application keeps crashing.

Regarding Development

52. Dev must have screwed it up. 53. No one uses IE anyway. 54. That must be a bug in Chrome. 55. That effect should be supported in the latest nightly build of Chrome. 56. Just have dev draw it in CSS. 57. I think this should be really easy with a framework. 58. A user would never do that anyway (they will). 59. Our users all have MacBooks and use Chrome. 60. Oh come on, no one builds Android apps anymore.

When a presentation doesn’t look right:

61. What do you mean your projector isn’t 4K? 62. You shouldn’t have your screen brightness all the way down. 63. Hmm, it doesn’t look like that on my computer. 64. Isn’t your display retina?

When things went awry over email:

65. Maybe it got caught in your spam. 66. I’m guessing it just looks bad in “Preview” mode. 67. Ah sorry, the file is too big to send. I’ll show you next week. 68. Oh, I sent it to the wrong “Petr Rozhdestvenskiy.” 69. I just sent it over (lie). Did it not go through? 70. My colleague was supposed to send it (oh sh*t, I completely forgot). 71. I forgot to add you to that email thread (I didn’t).

When they want to see your progress:

72. I’m almost done, but don’t want to spoil it (I haven’t started yet). 73. We can figure out the details in code. 74. I’m not worried about that right now. 75. We have it designed on the whiteboard back at the office (I’m stalling). 76. I don’t want to distract you with low-fidelity. 77. It’s not what you asked for and I’m afraid you’ll get mad. 78. It’s taking longer than I thought (again…I haven’t started yet). 79. Sorry, my computer has been really laggy today. 80. Can we do a remote meeting today (so I can work on another project)?

When they ask why you haven’t started:

81. I can’t start until I have all of the requirements. 82. I can’t start until research is done. 83. I can’t start until we document all edge-cases. 84. I can’t start until we decide on a color. 85. I can’t start until we decide on a name. 86. I can’t start until all 29 people join the conference call. 87. I was watching the Apple Keynote.

When they don’t like the design:

88. We can always iterate on this (we probably won’t). 89. This isn’t the final design (lol, yes it is). 90. We should probably use a hamburger menu. 91. We’re definitelynot using a hamburger menu. 92. That wasn’t in the original requirements (I skipped that intentionally). 93. Design rules are meant to be broken. 94. Dev has really been holding me back. 95. You just haven’t seen it done this way before. 96. This is what your napkin sketch looked like, right? 97. I basically just did what my PM told me to do. 98. We’ll work on it next sprint. 99. It’s better than what we have. 100. We’ll just put it in a modal.

Next time you need an “uxcuse” (UX excuse), head over to uxcuses.com to find the perfect one!

Big thanks to Kamal Nayan for building uxcuses.com for us!

The post 100 Excuses for Designers appeared first on Design your way.

from Web Development & Designing http://www.designyourway.net/blog/design/100-excuses-designers/

0 notes

annaxkeating · 5 years ago

Text

8 Genius Ebook Landing Pages That Get Readers Downloading

We’ve all been told not to judge a book by its cover—but what about its landing page?

The hard truth is that getting people to download your ebook can be tricky, even when it’s free.

Below, we’ll dig into some examples of ebook landing pages done right, but first, let’s look at some general best practices to keep in mind.

(In a hurry? Don’t go without letting us send you off with some sweet, sweet ebook landing page templates.)

Ebook Landing Page Best Practices for Getting Folks to Download

Want to increase conversion rates? Lower your cost-per-acquisition? Start by following these best practices:

Use a Single, Clear Call-to-Action

What’s at the heart of all top-converting ebook landing pages? A laser-focused call-to-action that serves one clear purpose.

If you do include more than one CTA (probably because your page involves a decent amount of scrolling), then all roads should lead to download.

Hook Visitors with a Strong Headline

A snappy headline is great, but it also needs to be clear about what the topic is. As soon as someone visits your landing page, they should be able to tell that your ebook is relevant to them.

Use Eye-Catching Images

Visually, your landing page should match your campaign, so visitors know they’re in the right place. The first thing they see is your hero shot—so make it count.

Preview the Benefits, Not Just the Content

Build Credibility with Social Proof

Keep Lead Gen Forms Short and Simple

8 Ebook Landing Page Examples that Convert

Let’s look at some examples built in Unbounce.

1. Outdoor Photography Guide

Image courtesy of TN Marketing. (Click to see the whole thing.)

Who’s behind it?

Why we love this ebook landing page

First off, the bold color and contrast suggests this “essential” ebook is bursting with interesting visuals that will inspire photographers to truly unleash their creativity.

Second, the silhouetted camera tells OPG’s ideal audience (photography buffs) that this content is geared specifically toward them.

Third, by showcasing the ebook on a tablet, visitors immediately understand that they’ll be able to access it on their device of choice.

2. Photobiz

Image courtesy of Photobiz. (Click to see the whole thing.)

Who’s behind it?

Why we chose this landing page example

By going above and beyond to define their download as a collection of templates, Photobiz builds trust and manages expectations.

3. Taboola

Image courtesy of Taboola. (Click to see the whole thing.)

Who’s behind it?

Why this is an effective landing page

Spiegel credits Taboola’s talented designers for the visual appeal and adds that much of what we see on the page is strategic. More specifically, he says his team wanted to ensure that:

4. Impraise

Image courtesy of Impraise. (Click to see the whole thing.)

Who’s behind it?

What you can learn from the download page example

5. Smarter Marketer

Image courtesy of Rocket. (Click to see the whole thing.)

Who’s behind it?

Here’s why it works

It checks every box on the list of best practices we talked about earlier. This example is as much a sales letter as it is a landing page.

6. Optimonk

Image courtesy of Optimonk. (Click to see the whole thing.)

Who’s behind it?

How this ebook landing page gets it right

Next, Optimonk builds our confidence by offering social proof and acknowledging the credibility of testimonials vs. self-promotion (“Don’t take our word for it”).

Interestingly, this is the only example that doesn’t actually say the name of the ebook. Instead, it focuses 100% on the benefits.

7. Transform

Image courtesy of Transform. (Click to see the whole thing.)

Who’s behind it?

What we love about this page

8. Unbounce

Click to see the real page (opens in new tab).

Who’s behind it?

Oh, hey—it’s us! We created this page for our ebook How to Optimize Your SaaS Landing Pages (opens in a new tab). Actually, we created two versions of this page.

Our thought process in creating this page

Our favorite thing about this landing page is that it changes depending on who’s lookin’ at it.

So, if you click here you might see the version above, featuring Talia. Or you might see the version below. (And why not grab the guide, while you’re at it?)

How to Create an Ebook Landing Page of Your Own

Now that you’ve got tons of ideas fresh in your mind, let’s talk about how you can bring your vision to life.

Step 1: Choose a template

Start with an ebook download page template and make it your own. Adjust colors, fonts, and copy to match your campaign. Add images, drag, drop, and swap out elements, or customize your form.

Step 2: Customize your settings

Get responsive: Want people to download your ebook on mobile? No problem. Preview to make sure your landing page looks great on every device.

SEO settings: Choose whether or not you want search engines to be able to see and rank your landing page. If so, optimize with a keyword-powered title and meta tags.

Set a conversion goal: Total downloads? Clickthrough rate? You decide how to measure your success.

Step 3: Go live

Set your URL, preview, publish, and bring it to life. Easily add tracking, custom scripts, and set up integrations to pass leads directly into your CRM.

Step 4: Optimize for even more downloads

Scale with ease: Duplicate your landing page with a single click and adjust to suit each campaign.

Find your best formula: Create different versions and split test (this is where Smart Traffic comes in helpful) to maximize conversions—whether your goal is click-throughs or lead gen.

Get More Downloads with These Ebook Landing Page Templates

Now it’s your turn! Whether your goal is to boost conversions (sales or clicks) or build your email list, we’ve got a template for you.

Ready to bring your ebook landing page to life? Start here with one of our awesome ebook landing page templates. Steal one as your starting point and customize to your heart’s content.

from Digital https://unbounce.com/landing-pages/ebook-landing-page-examples/ via http://www.rssmix.com/

#digital marketing

0 notes

annaxkeating · 5 years ago

Text

8 Genius Ebook Landing Pages That Get Readers Downloading

We’ve all been told not to judge a book by its cover—but what about its landing page?

The hard truth is that getting people to download your ebook can be tricky, even when it’s free.

Below, we’ll dig into some examples of ebook landing pages done right, but first, let’s look at some general best practices to keep in mind.

(In a hurry? Don’t go without letting us send you off with some sweet, sweet ebook landing page templates.)

Ebook Landing Page Best Practices for Getting Folks to Download

Want to increase conversion rates? Lower your cost-per-acquisition? Start by following these best practices:

Use a Single, Clear Call-to-Action

What’s at the heart of all top-converting ebook landing pages? A laser-focused call-to-action that serves one clear purpose.

If you do include more than one CTA (probably because your page involves a decent amount of scrolling), then all roads should lead to download.

Hook Visitors with a Strong Headline

A snappy headline is great, but it also needs to be clear about what the topic is. As soon as someone visits your landing page, they should be able to tell that your ebook is relevant to them.

Use Eye-Catching Images

Visually, your landing page should match your campaign, so visitors know they’re in the right place. The first thing they see is your hero shot—so make it count.

Preview the Benefits, Not Just the Content

Build Credibility with Social Proof

Keep Lead Gen Forms Short and Simple

8 Ebook Landing Page Examples that Convert

Let’s look at some examples built in Unbounce.

1. Outdoor Photography Guide

Image courtesy of TN Marketing. (Click to see the whole thing.)

Who’s behind it?

Why we love this ebook landing page

First off, the bold color and contrast suggests this “essential” ebook is bursting with interesting visuals that will inspire photographers to truly unleash their creativity.

Second, the silhouetted camera tells OPG’s ideal audience (photography buffs) that this content is geared specifically toward them.

Third, by showcasing the ebook on a tablet, visitors immediately understand that they’ll be able to access it on their device of choice.

2. Photobiz

Image courtesy of Photobiz. (Click to see the whole thing.)

Who’s behind it?

Why we chose this landing page example

By going above and beyond to define their download as a collection of templates, Photobiz builds trust and manages expectations.

3. Taboola

Image courtesy of Taboola. (Click to see the whole thing.)

Who’s behind it?

Why this is an effective landing page

Spiegel credits Taboola’s talented designers for the visual appeal and adds that much of what we see on the page is strategic. More specifically, he says his team wanted to ensure that:

4. Impraise

Image courtesy of Impraise. (Click to see the whole thing.)

Who’s behind it?

What you can learn from the download page example

5. Smarter Marketer

Image courtesy of Rocket. (Click to see the whole thing.)

Who’s behind it?

Here’s why it works

It checks every box on the list of best practices we talked about earlier. This example is as much a sales letter as it is a landing page.

6. Optimonk

Image courtesy of Optimonk. (Click to see the whole thing.)

Who’s behind it?

How this ebook landing page gets it right

Next, Optimonk builds our confidence by offering social proof and acknowledging the credibility of testimonials vs. self-promotion (“Don’t take our word for it”).

Interestingly, this is the only example that doesn’t actually say the name of the ebook. Instead, it focuses 100% on the benefits.

7. Transform

Image courtesy of Transform. (Click to see the whole thing.)

Who’s behind it?

What we love about this page

8. Unbounce

Click to see the real page (opens in new tab).

Who’s behind it?

Oh, hey—it’s us! We created this page for our ebook How to Optimize Your SaaS Landing Pages (opens in a new tab). Actually, we created two versions of this page.

Our thought process in creating this page

Our favorite thing about this landing page is that it changes depending on who’s lookin’ at it.

So, if you click here you might see the version above, featuring Talia. Or you might see the version below. (And why not grab the guide, while you’re at it?)

How to Create an Ebook Landing Page of Your Own

Now that you’ve got tons of ideas fresh in your mind, let’s talk about how you can bring your vision to life.

Step 1: Choose a template

Start with an ebook download page template and make it your own. Adjust colors, fonts, and copy to match your campaign. Add images, drag, drop, and swap out elements, or customize your form.

Step 2: Customize your settings

Get responsive: Want people to download your ebook on mobile? No problem. Preview to make sure your landing page looks great on every device.

SEO settings: Choose whether or not you want search engines to be able to see and rank your landing page. If so, optimize with a keyword-powered title and meta tags.

Set a conversion goal: Total downloads? Clickthrough rate? You decide how to measure your success.

Step 3: Go live

Set your URL, preview, publish, and bring it to life. Easily add tracking, custom scripts, and set up integrations to pass leads directly into your CRM.

Step 4: Optimize for even more downloads

Scale with ease: Duplicate your landing page with a single click and adjust to suit each campaign.

Find your best formula: Create different versions and split test (this is where Smart Traffic comes in helpful) to maximize conversions—whether your goal is click-throughs or lead gen.

Get More Downloads with These Ebook Landing Page Templates

Now it’s your turn! Whether your goal is to boost conversions (sales or clicks) or build your email list, we’ve got a template for you.

Ready to bring your ebook landing page to life? Start here with one of our awesome ebook landing page templates. Steal one as your starting point and customize to your heart’s content.

from Digital https://unbounce.com/landing-pages/ebook-landing-page-examples/ via http://www.rssmix.com/

#digital marketing

0 notes

itsjessicaisreal · 5 years ago

Text

8 Genius Ebook Landing Pages That Get Readers Downloading

We’ve all been told not to judge a book by its cover—but what about its landing page?

The hard truth is that getting people to download your ebook can be tricky, even when it’s free.

Below, we’ll dig into some examples of ebook landing pages done right, but first, let’s look at some general best practices to keep in mind.

(In a hurry? Don’t go without letting us send you off with some sweet, sweet ebook landing page templates.)

Ebook Landing Page Best Practices for Getting Folks to Download

Want to increase conversion rates? Lower your cost-per-acquisition? Start by following these best practices:

Use a Single, Clear Call-to-Action

What’s at the heart of all top-converting ebook landing pages? A laser-focused call-to-action that serves one clear purpose.

If you do include more than one CTA (probably because your page involves a decent amount of scrolling), then all roads should lead to download.

Hook Visitors with a Strong Headline

A snappy headline is great, but it also needs to be clear about what the topic is. As soon as someone visits your landing page, they should be able to tell that your ebook is relevant to them.

Use Eye-Catching Images

Visually, your landing page should match your campaign, so visitors know they’re in the right place. The first thing they see is your hero shot—so make it count.

Preview the Benefits, Not Just the Content

Build Credibility with Social Proof

Keep Lead Gen Forms Short and Simple

8 Ebook Landing Page Examples that Convert

Let’s look at some examples built in Unbounce.

1. Outdoor Photography Guide

Image courtesy of TN Marketing. (Click to see the whole thing.)

Who’s behind it?

Why we love this ebook landing page

First off, the bold color and contrast suggests this “essential” ebook is bursting with interesting visuals that will inspire photographers to truly unleash their creativity.

Second, the silhouetted camera tells OPG’s ideal audience (photography buffs) that this content is geared specifically toward them.

Third, by showcasing the ebook on a tablet, visitors immediately understand that they’ll be able to access it on their device of choice.

2. Photobiz

Image courtesy of Photobiz. (Click to see the whole thing.)

Who’s behind it?

Why we chose this landing page example

By going above and beyond to define their download as a collection of templates, Photobiz builds trust and manages expectations.

3. Taboola

Image courtesy of Taboola. (Click to see the whole thing.)

Who’s behind it?

Why this is an effective landing page

Spiegel credits Taboola’s talented designers for the visual appeal and adds that much of what we see on the page is strategic. More specifically, he says his team wanted to ensure that:

4. Impraise

Image courtesy of Impraise. (Click to see the whole thing.)

Who’s behind it?

What you can learn from the download page example

5. Smarter Marketer

Image courtesy of Rocket. (Click to see the whole thing.)

Who’s behind it?

Here’s why it works

It checks every box on the list of best practices we talked about earlier. This example is as much a sales letter as it is a landing page.

6. Optimonk

Image courtesy of Optimonk. (Click to see the whole thing.)

Who’s behind it?

How this ebook landing page gets it right

Next, Optimonk builds our confidence by offering social proof and acknowledging the credibility of testimonials vs. self-promotion (“Don’t take our word for it”).

Interestingly, this is the only example that doesn’t actually say the name of the ebook. Instead, it focuses 100% on the benefits.

7. Transform

Image courtesy of Transform. (Click to see the whole thing.)

Who’s behind it?

What we love about this page

8. Unbounce

Click to see the real page (opens in new tab).

Who’s behind it?

Oh, hey—it’s us! We created this page for our ebook How to Optimize Your SaaS Landing Pages (opens in a new tab). Actually, we created two versions of this page.

Our thought process in creating this page

Our favorite thing about this landing page is that it changes depending on who’s lookin’ at it.

So, if you click here you might see the version above, featuring Talia. Or you might see the version below. (And why not grab the guide, while you’re at it?)

How to Create an Ebook Landing Page of Your Own

Now that you’ve got tons of ideas fresh in your mind, let’s talk about how you can bring your vision to life.

Step 1: Choose a template

Start with an ebook download page template and make it your own. Adjust colors, fonts, and copy to match your campaign. Add images, drag, drop, and swap out elements, or customize your form.

Step 2: Customize your settings

Get responsive: Want people to download your ebook on mobile? No problem. Preview to make sure your landing page looks great on every device.

SEO settings: Choose whether or not you want search engines to be able to see and rank your landing page. If so, optimize with a keyword-powered title and meta tags.

Set a conversion goal: Total downloads? Clickthrough rate? You decide how to measure your success.

Step 3: Go live

Set your URL, preview, publish, and bring it to life. Easily add tracking, custom scripts, and set up integrations to pass leads directly into your CRM.

Step 4: Optimize for even more downloads

Scale with ease: Duplicate your landing page with a single click and adjust to suit each campaign.

Find your best formula: Create different versions and split test (this is where Smart Traffic comes in helpful) to maximize conversions—whether your goal is click-throughs or lead gen.

Get More Downloads with These Ebook Landing Page Templates

Now it’s your turn! Whether your goal is to boost conversions (sales or clicks) or build your email list, we’ve got a template for you.

Ready to bring your ebook landing page to life? Start here with one of our awesome ebook landing page templates. Steal one as your starting point and customize to your heart’s content.

from Marketing https://unbounce.com/landing-pages/ebook-landing-page-examples/ via http://www.rssmix.com/

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kennethmontiveros · 5 years ago

Text

8 Genius Ebook Landing Pages That Get Readers Downloading

We’ve all been told not to judge a book by its cover—but what about its landing page?

The hard truth is that getting people to download your ebook can be tricky, even when it’s free.

Below, we’ll dig into some examples of ebook landing pages done right, but first, let’s look at some general best practices to keep in mind.

(In a hurry? Don’t go without letting us send you off with some sweet, sweet ebook landing page templates.)

Ebook Landing Page Best Practices for Getting Folks to Download

Want to increase conversion rates? Lower your cost-per-acquisition? Start by following these best practices:

Use a Single, Clear Call-to-Action

What’s at the heart of all top-converting ebook landing pages? A laser-focused call-to-action that serves one clear purpose.

If you do include more than one CTA (probably because your page involves a decent amount of scrolling), then all roads should lead to download.

Hook Visitors with a Strong Headline

A snappy headline is great, but it also needs to be clear about what the topic is. As soon as someone visits your landing page, they should be able to tell that your ebook is relevant to them.

Use Eye-Catching Images

Visually, your landing page should match your campaign, so visitors know they’re in the right place. The first thing they see is your hero shot—so make it count.

Preview the Benefits, Not Just the Content

Build Credibility with Social Proof

Keep Lead Gen Forms Short and Simple

8 Ebook Landing Page Examples that Convert

Let’s look at some examples built in Unbounce.

1. Outdoor Photography Guide

Image courtesy of TN Marketing. (Click to see the whole thing.)

Who’s behind it?

Why we love this ebook landing page

First off, the bold color and contrast suggests this “essential” ebook is bursting with interesting visuals that will inspire photographers to truly unleash their creativity.

Second, the silhouetted camera tells OPG’s ideal audience (photography buffs) that this content is geared specifically toward them.

Third, by showcasing the ebook on a tablet, visitors immediately understand that they’ll be able to access it on their device of choice.

2. Photobiz

Image courtesy of Photobiz. (Click to see the whole thing.)

Who’s behind it?

Why we chose this landing page example

By going above and beyond to define their download as a collection of templates, Photobiz builds trust and manages expectations.

3. Taboola

Image courtesy of Taboola. (Click to see the whole thing.)

Who’s behind it?

Why this is an effective landing page

Spiegel credits Taboola’s talented designers for the visual appeal and adds that much of what we see on the page is strategic. More specifically, he says his team wanted to ensure that:

4. Impraise

Image courtesy of Impraise. (Click to see the whole thing.)

Who’s behind it?

What you can learn from the download page example

5. Smarter Marketer

Image courtesy of Rocket. (Click to see the whole thing.)

Who’s behind it?

Here’s why it works

It checks every box on the list of best practices we talked about earlier. This example is as much a sales letter as it is a landing page.

6. Optimonk

Image courtesy of Optimonk. (Click to see the whole thing.)

Who’s behind it?

How this ebook landing page gets it right

Next, Optimonk builds our confidence by offering social proof and acknowledging the credibility of testimonials vs. self-promotion (“Don’t take our word for it”).

Interestingly, this is the only example that doesn’t actually say the name of the ebook. Instead, it focuses 100% on the benefits.

7. Transform

Image courtesy of Transform. (Click to see the whole thing.)

Who’s behind it?

What we love about this page

8. Unbounce

Click to see the real page (opens in new tab).

Who’s behind it?

Oh, hey—it’s us! We created this page for our ebook How to Optimize Your SaaS Landing Pages (opens in a new tab). Actually, we created two versions of this page.

Our thought process in creating this page

Our favorite thing about this landing page is that it changes depending on who’s lookin’ at it.

So, if you click here you might see the version above, featuring Talia. Or you might see the version below. (And why not grab the guide, while you’re at it?)

How to Create an Ebook Landing Page of Your Own

Now that you’ve got tons of ideas fresh in your mind, let’s talk about how you can bring your vision to life.

Step 1: Choose a template

Start with an ebook download page template and make it your own. Adjust colors, fonts, and copy to match your campaign. Add images, drag, drop, and swap out elements, or customize your form.

Step 2: Customize your settings

Get responsive: Want people to download your ebook on mobile? No problem. Preview to make sure your landing page looks great on every device.

SEO settings: Choose whether or not you want search engines to be able to see and rank your landing page. If so, optimize with a keyword-powered title and meta tags.

Set a conversion goal: Total downloads? Clickthrough rate? You decide how to measure your success.

Step 3: Go live

Set your URL, preview, publish, and bring it to life. Easily add tracking, custom scripts, and set up integrations to pass leads directly into your CRM.

Step 4: Optimize for even more downloads

Scale with ease: Duplicate your landing page with a single click and adjust to suit each campaign.

Find your best formula: Create different versions and split test (this is where Smart Traffic comes in helpful) to maximize conversions—whether your goal is click-throughs or lead gen.

Get More Downloads with These Ebook Landing Page Templates

Now it’s your turn! Whether your goal is to boost conversions (sales or clicks) or build your email list, we’ve got a template for you.

Ready to bring your ebook landing page to life? Start here with one of our awesome ebook landing page templates. Steal one as your starting point and customize to your heart’s content.

8 Genius Ebook Landing Pages That Get Readers Downloading published first on http://nickpontemktg.blogspot.com/

0 notes

josephkchoi · 5 years ago

Text

8 Genius Ebook Landing Pages That Get Readers Downloading

We’ve all been told not to judge a book by its cover—but what about its landing page?

The hard truth is that getting people to download your ebook can be tricky, even when it’s free.

Below, we’ll dig into some examples of ebook landing pages done right, but first, let’s look at some general best practices to keep in mind.

(In a hurry? Don’t go without letting us send you off with some sweet, sweet ebook landing page templates.)

Ebook Landing Page Best Practices for Getting Folks to Download

Want to increase conversion rates? Lower your cost-per-acquisition? Start by following these best practices:

Use a Single, Clear Call-to-Action

What’s at the heart of all top-converting ebook landing pages? A laser-focused call-to-action that serves one clear purpose.

If you do include more than one CTA (probably because your page involves a decent amount of scrolling), then all roads should lead to download.

Hook Visitors with a Strong Headline

A snappy headline is great, but it also needs to be clear about what the topic is. As soon as someone visits your landing page, they should be able to tell that your ebook is relevant to them.

Use Eye-Catching Images

Visually, your landing page should match your campaign, so visitors know they’re in the right place. The first thing they see is your hero shot—so make it count.

Preview the Benefits, Not Just the Content

Build Credibility with Social Proof

Keep Lead Gen Forms Short and Simple

8 Ebook Landing Page Examples that Convert

Let’s look at some examples built in Unbounce.

1. Outdoor Photography Guide

Image courtesy of TN Marketing. (Click to see the whole thing.)

Who’s behind it?

Why we love this ebook landing page

First off, the bold color and contrast suggests this “essential” ebook is bursting with interesting visuals that will inspire photographers to truly unleash their creativity.

Second, the silhouetted camera tells OPG’s ideal audience (photography buffs) that this content is geared specifically toward them.

Third, by showcasing the ebook on a tablet, visitors immediately understand that they’ll be able to access it on their device of choice.

2. Photobiz

Image courtesy of Photobiz. (Click to see the whole thing.)

Who’s behind it?

Why we chose this landing page example

By going above and beyond to define their download as a collection of templates, Photobiz builds trust and manages expectations.

3. Taboola

Image courtesy of Taboola. (Click to see the whole thing.)

Who’s behind it?

Why this is an effective landing page

Spiegel credits Taboola’s talented designers for the visual appeal and adds that much of what we see on the page is strategic. More specifically, he says his team wanted to ensure that:

4. Impraise

Image courtesy of Impraise. (Click to see the whole thing.)

Who’s behind it?

What you can learn from the download page example

5. Smarter Marketer

Image courtesy of Rocket. (Click to see the whole thing.)

Who’s behind it?

Here’s why it works

It checks every box on the list of best practices we talked about earlier. This example is as much a sales letter as it is a landing page.

6. Optimonk

Image courtesy of Optimonk. (Click to see the whole thing.)

Who’s behind it?

How this ebook landing page gets it right

Next, Optimonk builds our confidence by offering social proof and acknowledging the credibility of testimonials vs. self-promotion (“Don’t take our word for it”).

Interestingly, this is the only example that doesn’t actually say the name of the ebook. Instead, it focuses 100% on the benefits.

7. Transform

Image courtesy of Transform. (Click to see the whole thing.)

Who’s behind it?

What we love about this page

8. Unbounce

Click to see the real page (opens in new tab).

Who’s behind it?

Oh, hey—it’s us! We created this page for our ebook How to Optimize Your SaaS Landing Pages (opens in a new tab). Actually, we created two versions of this page.

Our thought process in creating this page

Our favorite thing about this landing page is that it changes depending on who’s lookin’ at it.

So, if you click here you might see the version above, featuring Talia. Or you might see the version below. (And why not grab the guide, while you’re at it?)

How to Create an Ebook Landing Page of Your Own

Now that you’ve got tons of ideas fresh in your mind, let’s talk about how you can bring your vision to life.

Step 1: Choose a template

Start with an ebook download page template and make it your own. Adjust colors, fonts, and copy to match your campaign. Add images, drag, drop, and swap out elements, or customize your form.

Step 2: Customize your settings

Get responsive: Want people to download your ebook on mobile? No problem. Preview to make sure your landing page looks great on every device.

SEO settings: Choose whether or not you want search engines to be able to see and rank your landing page. If so, optimize with a keyword-powered title and meta tags.

Set a conversion goal: Total downloads? Clickthrough rate? You decide how to measure your success.

Step 3: Go live

Set your URL, preview, publish, and bring it to life. Easily add tracking, custom scripts, and set up integrations to pass leads directly into your CRM.

Step 4: Optimize for even more downloads

Scale with ease: Duplicate your landing page with a single click and adjust to suit each campaign.

Find your best formula: Create different versions and split test (this is where Smart Traffic comes in helpful) to maximize conversions—whether your goal is click-throughs or lead gen.

Get More Downloads with These Ebook Landing Page Templates

Now it’s your turn! Whether your goal is to boost conversions (sales or clicks) or build your email list, we’ve got a template for you.

Ready to bring your ebook landing page to life? Start here with one of our awesome ebook landing page templates. Steal one as your starting point and customize to your heart’s content.

8 Genius Ebook Landing Pages That Get Readers Downloading published first on https://nickpontemrktg.wordpress.com/

0 notes