#social mdia marketting

[amirkkhansblog]

𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧!!🔝✅

[melissaamelia]

18 Common Social Media Marketing Mistakes 2021

Social media marketing mistake is some things that everybody is doing now. Be it a longtime business or a little local business. Everyone wants to leap on the bandwagon of creating their brand presence felt on social networks. the straightforward reason being – that’s where the gang is. However, there are some common social media marketing mistakes that the majority of marketers make.

[dezinen-blog1]

MDIA 104: Short Discussion Paper

Since its humble beginnings in 2005, YouTube has risen to become one of the biggest social media tools in the world, fitting under Meikle’s definition of a “networked database platform that combines public with personal communication” (Meikle, Graham). As an almost uncontested video sharing platform and the second most popular website in the world (Fitzgerald, Britney), it offers a stage for almost unlimited content, helps people get discovered, provides entertainment, can be used for social challenges and activism, education and everything in between. With such online dominance, anything can become ‘viral’, an astonishing number of two hundred million hours of video is streamed daily (Marshall, Carla). As a site that has developed to such a global-reach, this catalysed the development of many ‘YouTubers’ and celebrities alike, many people have ridden the platform to massive heights of success. Through its interactive affordances, these YouTuber’s may be afforded social media influence and the ability to attain social capital, to such a point they may build their own self-brand in a commercial context.

Over the past twelve years YouTube has become a platform for creative prosumers (consumers who also produce media) everywhere. Although it is now considered the second biggest website in the world, YouTube has humble roots as the brainchild and hobby of three friends, Chad Hurley, Steve Chen, and Jawed Karim (Bellis, Mary). February of 2005 saw the register of the domain name YouTube, and in May 2005 the site went live. Although the site started small, with the first video ever uploaded being a 19 second clip of Jawed Karim at the zoo, it picked up popularity rapidly. With a Nike video featuring a Brazilian soccer player receiving a pair of Nike shoes reaching 1,000,00 views in 2005, the site gained the attention of the internet community, and in 2006 Google bought out the three partners for USD 1.65 billion dollars. This event undoubtedly catalysed the development of YouTube as a platform for affording fame and commercial success.

Especially notable is the decision Google took to create YouTube’s Partner Program, which afforded everyday video prosumers to commercialise their content. Before this can be further discussed, the concept of ‘affordances’ must be defined. Ian Hutchby defines affordances as “the possibilities that they (certain things) offer for action” (Hutchby, Ian), essentially saying that every object has different functions, and these functions are things that can be ‘afforded’ to users. Some things, such as a book have many affordances, obviously we think of it to afford reading, education, or entertainment. But there are many other affordances that a book might offer, if its raining, perhaps the book affords prevention from getting your hair wet if it is held above your head, it can afford warmth if the pages are ripped and used to light a fire. This general idea of affordance extends also to social media and in this case YouTube as a platform.

The partner program gave the masses incentives to start their own channels, average people were now turning their hobby into a business, with the introduced of more direct commercial affordances. Before this development, the only real celebrities that had a platform had to be on the Hollywood level, but now, as stated by Marwick “the idea of turning yourself into a brand is now presented as an essential Web 2.0 strategy and is firmly instilled in modern business culture” (Marwick, Alice).

The realisation of this development was seen globally when Time magazine released their annual “Person of the Year” issue, featuring a cover not of an individual, but a YouTube style screen blank except for the word “You”, suggesting a mirror in which we have control of the media now, this shift to a society focused on “me” was visualized through YouTube, which as Marwick states, “made possible a whole new kind of self-branding entrepreneur … self branding practitioners identify their strengths and goals and use advertising and marketing techniques to frame themselves for a potentially lucrative audience” (Marwick, Alice).

Until this point, for the most part you would say that only film and pop stars dominated the major media, but by 2008 some of the most popular YouTubers like Michael Buckley, Smosh and NigaHiga were reaching a collective audience of millions, all by making home videos. As Marwick had said, these practitioners focused on audiences they could cater best to, Smosh could market themselves well to comedy fans, affording them decimating subscribers who would likely continue to watch their videos, then there are people such as Zoella, who used their beauty skills to market themselves to makeup fans, often leading to sponsorship of major brands in that sector, or even leading to their own products being produced.

This meant that YouTube had been developing to a level in which the internet had a replacement for the A-list celebrates that had dominated the media up until this point, now we have a different type of 'celebrity’ who can much more effectively connect with fans and pursue a commercial goal.

We all remember the phenomenon that was Fred, who used YouTube’s development to reach 2 million people in 2008, the affordance was not just limited to the massive number of connections however, through this, he was contacted by traditional media Nickelodeon, who bought his channel, even leading to him starring in a movie. The concept of “YouTuber” had surpassed that of just an ‘internet hobby’ and become a very serious life-style option. Nowadays people make videos with hope that it goes viral for money and for their 15 minutes of fame. As Meikle states, “YouTube found a way to make money by becoming a media company that does not itself produce any media, Rather, it provides a platform for others to do so” (Meikle, Graham), and there are always people willing to upload their media.

By the time 2009 rolled around YouTube was definitely in the mainstream. The snobbery of celebrity status has really been torn down as an emerging generation of ‘internet entertainers’ replaced our idols. Even the Congress and the Vatican created their own YouTube channels, bringing with them a sense of respect and authority associated with such brands.

These days, YouTubers in powerful positions have attained serious influence, “PewDiePie” has used the platform to attain a reachable audience at any given time of 9.5 times the population of New Zealand. Ad-revenue directly from YouTube is not the only commercial affordance, like in traditional media products, companies will pay significant sums to have their products featured or associated with certain YouTubers, and professional YouTubers are known to charge around $10,000 per 100,000 views for corporate advertising (Alleger, Jason). However, as being deemed relatable and accessible through processes such as replying to comments and establishing seemingly close relationships through vlogging videos, YouTubers can often have a strong influence over fans, who will often rush out to buy whatever product is being sponsored. Hutchby says that “objects and their values can be tied with a complex set of concepts and conventional rules” (Hutchby, Ian), by following these processes of consistently interacting with the audiences, simply by developing ‘inside jokes’ or asking fans to comment in the section below, this affordance is strengthened and the YouTubers social capital can be increased. YouTubers such as HRH Collection or Michael Finch have used this personal connection to sell merchandise relating to themselves, another affordance of this relationship and an extension of the commercial possibilities relating from YouTube. The affordance of that trust-relationship also means that companies, especially those in the beauty or gaming industries can also benefit from these strategies, simply by sending free products to these YouTubers they could receive millions of views worth of exposure.

Young artists are also always being discovered on YouTube due to this development. The days of going to record labels and sending out demos are more or less over, as websites such as YouTube give a platform fundamentally changing the game for such talent. Through the creation of an online presence prosumers may build their own brand in such a way that they are afforded exposure, so that the record labels and talent management companies might find them. Some of the biggest names today such as Justin Bieber and The Weeknd, owe their careers to YouTube’s affordances.

Overall, the development of YouTube has created an enormous affordance for users to create a brand for themselves, and provides an unlimited platform to reach out to audiences all across the world. Not only has YouTube provided such a platform, but seriously shaped the way we look at celebrities as an entire concept. Before such development, ‘internet generation celebrities wasn’t even considered a thing. Nowadays, if you were to ask the young general who their idols were, you would not be surprised to find that many of them will name a YouTuber. Since its humble beginnings in 2005, YouTube has risen to become one of the biggest social media tools in the world, and through this, afforded the entire concept of 'YouTubers’, even giving such influence as to have them on the same rank as traditional Hollywood film stars and producers, and one can only see this development and its affordances continuing to rise as the Web 2.0 continues to dominate our lives

Works Cited

Alleger, Jason. "How Much Do Youtubers Make?." Penna Powers, 2015, http://www.pennapowers.com/how-much-do-youtubers-make/.

Bellis, Mary. "Who Invented Youtube?." Thoughtco, 2017, https://www.thoughtco.com/who-invented-youtube-1992691.

Fitzgerald, Britney. "The 17 Most-Visited Websites In The World." Huffpost, 2012, http://www.huffingtonpost.com/2012/08/09/most-popular-sites-2012-alexa_n_1761365.html.

Hutchby, Ian. "Technologies, Texts And Affordances." Sociology, vol 35, no. 2, 2001, pp. 441-456. SAGE Publications, doi:10.1177/s0038038501000219.

Marshall, Carla. "33 Amazing Youtube Facts And Stats." Tubular Insights, 2014, http://tubularinsights.com/youtube-facts-stats-2014/.

Marwick, Alice. Status Update: Celebrity, Publicity, And Branding In The Social Media Age. 1st ed., New Haven, Connecticut, Yale University Press, 2013,.

Meikle, Graham. Social Media: Communication, Sharing And Visibility. London, Taylor & Francis Ltd, 2016,.

[2017mdia4120-blog]

TED talk

Addie Keyerleber

MDIA 4120 

4/7/17

Summary  

·      Connected Adam and Eve in the Garden of Eden back then to now and how different it would be today in society with social media. We tend to reveal information about ourselves and others online and privacy is hard to keep sacred.  

·      Alessandro Acquisti story is about tradeoffs. 2.5 billion photos were uploaded in a single month in 2010 and the computers have the ability to recognize the person in the photo.  

·      Experiment was conducted at Carnegie Mellon University by taking a picture on a webcam and filling out a short survey. They uploaded pictures of them on a cloud-computing cluster and used a facial recognizer.

·      These technologies can create a possible future of strangers being able to identify you through their Google glasses. A future without any privacy. They can find information online and it can be slightly embarrassing but it is legal.  

·      Marketers want us to believe that our information will be used in our favor. They want to find out as much information they can gather about you and use it to influence you that you will not detect. You can’t tell what people will do with their private information. Be aware of what is going on because a force of freedom is in your hands and just a few clicks away.

 I can personally relate to this talk by being a victim of my own private information online. Marketers are scanning my pictures and using all of my information to show me what I want to see on my social media feeds. I put all of my social media on private but I know it is still not all private. If I were to Google my name, a lot of my pictures and information would come up. Also for example, I looked up phone cases on Amazon to buy and the following week after all I saw on my social media platforms is different varieties of phone cases from different websites.  

I believe my experiences and views will evolve in the next five years on social media by society in general. Alessandro Acquisti explained how private information will slowly get worse and worse. I think I will end up deleting all of my social media and stray away from all of that.  

An example I found is an article titled: “The Illusion of Online Privacy”

https://www.usnews.com/news/articles/2015/08/25/the-illusion-of-online-privacy

-Computers are terrible at keeping secrets

[2017mdia4120-blog]

MDIA Exercise 4/3/17

Farhad’s and Mike’s Week in Tech: When Twitter Confuses and Facebook Copies (Jennica Lurie)

Conversation between two tech reporters for the NYT on what’s new in Tech each week

Twitter stopped counting usernames in the 140 character limit

People didn’t like it because Internet trolls started making long chains of spam Tweets aimed at people

Facebook rolled out the story function in an attempt to attack Snapchat

      Facebook uses the story function in all of their apps now

Whatsapp

Messenger

Instagram

Facebook

Facebook tends to copy its competitors

Facebook could reap the benefit of the amazing “stories” idea even though it wasn’t theirs in the first place

It’s not about being the first, but about who executes the best

Waymo, the self driving car created by Google’s parent company, Alphabet, is suing Uber for technology theft

Anthony Levandowski, the Uber engineer at the center of the case, refused to turn over documents in the case, noting the fifth amendment even though his lawyers encouraged him to do so

It’s Levandowski’s best interest vs. Uber’s best interest

Hired his own counsel instead of using ubers

Levandowski’s refusal to release the documents could hurt Uber

Uber’s lawyers say they can prove Uber innocent even without Levandowski

If Uber is served with an injunction to stop working on driverless cars until the case is seen through, there’s going to be about 1,000 Uber engineers with nothing to do.

2. How to Log Off of Facebook Forever, With All Its Perks and Pitfalls (Kirby Smith)

The process of deleting your social media accounts and covering your tracks isn’t as simple as you think. Consider:

Why are you leaving?

       Experts advise erasing yourself completely from the internet

       It is better to clean up your presence and/or delete dormant accounts.

       If you completely delete yourself, employers could question your motives for disappearing or what you're hiding.

How to delete your accounts

       Resources such as accountkiller.com, deseat.me and justdelete.me provide tips and instructions for deleting your profile

       Nuclear option- deleting yourself from the “big four”: Facebook, Twitter, LinkedIn, and Google Plus.

       “Limited Strike: deleting selected posts

Gone but not forgotten

        Deleting your profile vs. just deactivating

       “Inactive” user: platform keeps your data until you return

        Cannot stop others from posting about you

        Erasing your entire presence is impossible

Don’t forget other sites

       Other platforms such as dating sites, blogs, Flickr, eBay, Amazon, and            Craigslist.

What do you stand to lose?

      Loss of marketing presence

      Lose touch with social world

What do you stand to gain?

      More time for other things

      Loss of FOMO

      Less anxiety

How to Log Off of Facebook Forever, With All Its Perks and Pitfalls-Maddy Plaster

First things first, you shouldn’t try to eliminate any online trace of yourself. Employers often search for your presence online to gain a better understanding of your character and reputation

You do not want to seem like you are hiding from employers

It is important to limit how much you post online, though

Clean up and deactivate your accounts that are not providing any relevant, positive presence to your online brand

Sites like accountkiller.com, deseatme.com and justdeleteme.com provide instructions for deleting old accounts

Important to check if when you deactivate an account, it still appears online

Some sites retain an inactive account for your profile

Social media sites aren’t the only online profiles that you have, blogs and dating sites still show your information

What you gain from deleting

Relieve yourself from anxiety

3. Repeal of online privacy (Sydney Clancy) (Abby Saddler)

Rules would have included required internet providers to get permission before collecting and selling a customer’s online information, including browsing activities to advertisers- Congress moved to dismantle these rules

The new FCC rules would have given consumers more privacy

This may lead to more targeted advertising

It is suggested to look into investing in a virtual private network (shields your browsing info)

Freedome by F-Secure and TunnelBear are popular options

Tor is also an option that may hide your identity online

These options may be blocked from some sites such as Netflix

4)  This Is Not Fake News (but Don’t Go by the Headline) - Summary (Zane Parsons)

            The article titled, This Is Not Fake News (but Don’t Go by the Headline, is presented on the New York Times website and is interviewed by Sydney Ember. This article shines a light on a topic that has become extremely prominent within the last year; the topic of “fake news”.

The article discusses:

·      The term “fake news”, what it means and how it is used.

·      The Director of a new graduate program, Civic Media: Art and Practice, Dr. Paul Mihailidis is asked several questions regarding fake news.

·      Several online networks contributed to the growth and creation of fake news during the presidential election.

·      Many people do not take the time to check facts or think deeply about what they are reading.

·      Media literacy is an important skill that everyone should be experienced in.

·      People tend to focus on what their peers say. If people share news without checking its credibility it adds to the problem.

·      Now more than ever, people have a lot of distrust in the media.

·      “Media literacy needs to be about connectivity, about engagement — and it needs to be intentionally civic.” – Dr. Paul Mihailidis

5. Youtube Advertiser Exodus Highlights Perils of Online Ads- Alexandria Gluza

Youtube is the most valuable video platform on the internet and one of the most important pillars of Google’s advertising business; however, some places are starting to pull their ads from Youtube.

Companies such as AT&T, Johnson and Johnson, and Lyft, are pulling out their ads from Youtube due to offensive imagery their ads are being shown along with.

This is a large issue because Youtube relies on niche content that wouldn’t be viewed other places.

Programmatic advertising allows advertisers to lay out the general parameters of what kind of person they want to reach. This is perfect for companies to reach their target audience with spending less     money.

However, with how many videos that are uploaded daily, it is hard for Google and Youtube to monitor each case

The problem goes farther than just Youtube.

They attempt to match ads with related content

Google has pledged that YouTube will tighten safeguards against offensive and derogatory advertisements

Search advertising is not growing as fast as it once did and TV budgets are still larger than digital advertising

[2017mdia4120-blog]

Keyerleber-Assignment 3

Addie Keyerleber

MDIA 4120

1/27/17

-Langlois defines self as who we are and how to be in the world and online. She explains that self-representation is an active gesture originated from a user to keep a record of one’s actions and a recording of the users behavior to create a gray portrait. For example, Facebook users will post photos and past actions of themselves and use it as a platform to express oneself to other users.  

-There are many different versions of yourself you can evoke to people. Representation of self online, use instagram for posting pictures of you and your friends going out, drinking, more scandalous stuff. Use Facebook for family and family friends, you keep it more appropriate with pictures of you and your family, you going bowling, posting status’s about achievements and jobs, etc. (Individuation) Twitter for a sports handle and tweeting to your friends or even for a class you are taking using a hash tag. Snap chat for sending funny short videos to your friends. The way you represent yourself online could be different then the way you represent yourself in person. Either way, they both require many different components that strain into the self you wish to portray.  

-Subjectivication is different ways we can express ourselves and the more prominently contributions to social media platforms, the more products will be featured. For example, when I am on Express.com looking for jeans, Express will be marketed all over my social media platforms for a few days because I am a trustworthy contributor to Express.

[2017mdia4120-blog]

Keyerleber-Assignment 2

Addie Keyerleber

1/22/17

MDIA 4120-assignment #2

1.     Langlois states “context does not only include elements such as media technologies, cultural norms, and values and practices. Instead, context also includes economic and political processes, such as structures of ownership, content regulations, technical regulations, industry standards, and media policies” (p. 25). Langlois is saying that the meaning of the content is the sole shape of any business or industry. Depending on the context posted, people will receive the message differently. There is a huge difference in perceiving a message in person rather then over social media platforms or phones.

2.     Langlois points out four messages that relate back to the commercialization of meaning within media, no limitation on content, lessened interest in content on the part of social media companies, personalized, and relevance of meaning. There are so many ideas in defining “meaning” in today’s world. No limitation on content meaning so many meanings could exist online. For example, my friend who is a vegetarian posted on Facebook a video of a cow and commented “so disgusting that people would eat this animal” while I would look at the same video and comment “aww that cow is so cute!” Lessened interest in content on the part of social media companies like Vine. Vine hires and posts things that they know there audience will watch. Personalized meaning you are matched up with products personalized just for you, and have meaning to you. What is relevant to people depends on the person and the message being conveyed.

3.     Facebook in the matter of fake news is not a recent occurrence. It has been going on for as long as I know, they began to take it seriously when the presidential candidates were running. I would read an article from there or buy an item from a website that was marketing their items on Facebook and it would be a scam. They are encouraging people to flag and report stories and articles. I agree when Mark Zuckerberg stated that, “Facebook is not journalism.” It is not a site to post news stories, articles, etc. It is a social media platform. Stop spreading fake news.

[2017mdia4120-blog]

Mierke - 1/13/17 Assignment

Maureen Mierke

MDIA 4120

13 January 2017

PART 1

1.     My earliest childhood memory of social media use by me is when I first used AIM messaging, about 11 years ago. Although this may not seem like the first idea of “social media,” as it seems to be defined today, it was a means of communicating with others through an online medium. However, in terms of social media we often use today, Facebook was my first social media site that I joined and used. Although I don’t precisely remember when I joined Facebook, I believe it was sometime around when I was 13 or 14 years old.

As for my first memory of a family member using social media, I think this was probably when my brother first made his Facebook account. As my older brother, he was allowed to make his account before I was and I remember asking him about as he was on it. Again, I don’t exactly remember when this was, but I know he made it about a few years before I did.

2.     I never stuck with reading any blogs, but I do remember subscribing to different YouTube channels and “vlogs” when I was younger. One of the main ones I still remember was a YouTube account called, “Smosh,” that consisted of two guys who basically just made up goofy stories or songs. There wasn’t much to them, but they were very entertaining. Another YouTuber that I subscribed to was Jenna Marbles, who posted funny videos regarding her life. Although neither Smosh nor Jenna Marbles are video bloggers (vloggers) in the typical sense of the definition, they both dip into the entertainment blogging world.

I was always one to turn to video blogs that were funny and entertaining and this has stuck with me even today, as I continue to watch Jenna Marbles videos every now and then. I also began subscribing to other channels as I grew older that stuck with this genre of “entertainment vlogging,” such as Olan Rogers, a vlogger who shares humorous stories of his life, updates of his life and animation stories here and there. As I mentioned, I followed these vlogs because they were funny and entertaining and would brighten my day. Reflecting on these vlogs, that is mostly what I remember: they brightened my day. Today still, I turn to vlogs that make me laugh. Humor has a strong place in my heart and so that is what I turn towards. In addition, I have begun reading actual blogs, too. Most of these are crafting blogs, that give me tips and ideas of different crafts to try. I guess my choice of vlogs and blogs simply has been determined by my personality and interests at the moment. 

3.     In order to prepare myself for a career involving social media, I have taken numerous social media-based courses here at Ohio University. I’m currently a part of the Social Media Certificate program, that helps with these social media courses. I also have ensured that I have joined most every social media platform that exists, so I better understand each of them. I am also a part of numerous organizations, where I have either helped produce social media content or have run the social media accounts. Finally, I have had a few internships where social media has been a priority or the organization. Overall, I recognize how important social media is in today’s modern world and I am doing everything I can to stay ahead and on top of it. 

PART 2

1.     Three situations where users have shaped social networks are, (1.) the use of Facebook Live, (2.) Twitter’s “Moments” feature and 3.) Pinterest adopting the “Buy Now” feature.

For the first one, everyone today seems to be very interested in sharing with the world what they are doing at precise moments of the day. This can easily be seen by people’s 500-second-long Snapchat stories, where they would broadcast the interesting moments of their day. Facebook adopted this idea of people sharing their lives by creating “Facebook Live,” which lets users begin and end a video in real time, allowing people to follow along with their interesting moments at the time that it is happening. This has proved valuable for not only personal accounts, but also organization or news accounts, going “live” with news updates or other featured opportunities. In an academic study, Rashid states that, “Facebook offers capabilities to its users to create, cultivate, and continue social relationships” (22). This idea is showcased with Facebook Live, allowing its users to continue social relationships in a more personal manner.

Secondly, Twitter recognized the fact that many people now turn towards social media platforms to see news of the day. By taking this into consideration, they developed their “Moments” feature, which showcases newsworthy content of the day and most talked about news of the day in one easy to maneuver space. This allows its users, who often turn to Twitter for news, to see this news in one area instead of constant scrolling.

Lastly, a feature that I think was very well thought-out is that of Pinterest’s “Buy Now” feature. So many people who go on Pinterest are searching for multitudes of ideas or products. I personally have gone on so many times and have seen something I wanted, but have had to jump through hoops in order to find where I could buy it. Pinterest changed this way of life by implementing a “Buy Now” feature that takes you directly to where you the product is sold. This has been a blessing for myself and many others and have saved us all so much time in our online shopping habits. Mikalef, Giannakos, and Pateli developed a study that shows how social media impacts product advertising and Pinterest’s development falls in line with this. Mikalef and others say that, “…social media is a viable solution for marketing and product promotion.” Pinterest paid attention to what its users were doing and what they wanted most and developed something to offer this that also promoted products in a new manner.

Each of these examples showcases the fact that users are the ones who get to decide what direction social media goes. None of the ideas mentioned above would have become reality if they had not first been noticed to be things that people wanted. In the world of social media, people have the power to decide what happens next.

2.     Three predictions I make about users’ contributions to social networking are… 

(1.) Technology, especially wearable technology, will only continue to get better and better based on what people like to do. For example, Snap Spectacles were recently introduced by Snapchat. With these sunglasses on, you can record 10-second videos that wirelessly sync to your Snapchat account and then charge themselves in the case. This form of social technology is incredible, especially right now, as everyone continues to share more and more information on their social media platforms. Rob Marvin, writer for PC Magazine, says, “Spectacles are coming to market at the right place, time, and price to make for an ideal viral toy.” As the years go on, I believe these glasses will continue to upgrade and, if they connect with some other technology companies such as Apple or Google, we could have an all-inclusive media platform right on our faces and no one would be the wiser. Users will continue to want technological advancements and this wish will be granted.

(2.) I think users will push for more interaction with TV shows and movies. Exactly how this is done, I’m not sure yet, but I think it will be something far beyond simply hashtagging while watching the show. For one, I think television will create more instances where users get to decide the actions during the show and the ending of the show. This would allow users to feel more connected with the shows they are watching and would allow their voice to be directly heard. Perhaps virtual reality will also come into play and you can put on a headset or pair of glasses and be placed directly in the TV scenes. You can either be a character in the show, or direct how the characters perform. No matter what happens, TV won’t simply be a sit-on-the-couch event anymore.

(3.) Lastly, I think users will advocate for more unified apps. So many apps nowadays do such similar things, such as GroupMe and Slack, and yet, some people still prefer using one over the other. Doing this, people end up having so many different conversations occurring on different apps that it becomes overwhelming. Eventually, people will want a single app that everyone goes to for team or group messaging; a single app for checking yourself in at places; and a single app for meeting people to hook-up or have romantic relations with. Right now, each app has enough of its own personality for the separation to be okay, but at some point, this will change.

Resources:

MARVIN, ROB. "Spectacles Are The Missing Piece Of Snapchats Business Model." PC Magazine (2016): 131. MasterFILE Premier. Web. 12 Jan. 2017.

Mikalef, Patrick Mikalef, Michail Giannakos, and Adamantia Pateli. "Shopping And Word-Of-Mouth Intentions On Social Media." Journal Of Theoretical & Applied Electronic Commerce Research 8.1 (2013): 17-34. Computers & Applied Sciences Complete. Web. 12 Jan. 2017.

Rashid, Ayesha Tahera. "Online Befriending On Facebook And Social Capital: A Socio-Psychological Study On University Students Of Assam." Global Media Journal: Indian Edition 6.1&2 (2015): 1-25. Communication & Mass Media Complete. Web. 12 Jan. 2017.