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enchantedtomeetyouts · 6 months

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Ew who is Taylor Swift anyway?

This dream has been 18 years in the making. Yes! Those who knew me back then alam nila kung gano ko ka fan girl ni Taylor Swift. Fangirling before is far different from now. Ibang-iba teh! Back then, there was no Wifi pa para mag YouTube or Spotify to easily access tunes. Instead, we relied on the daily top 10 charts and lyric books. Di naman din ako pinanganak with a golden spoon just to have a walkman or mobile phone na pwedeng lagyan ng music. Mostly nang hihiram lang ako sa mga classmate ko, para i-memorize yung song nyang ‘Our Song’. I vividly recall spending hours in the computer shop, memorizing entire albums in just two hours – that was all I could afford since it cost ₱15/hour! Makaipon lang ako ng 15pesos nun takbo na 'ko agad sa computer shop! hahaha

Since alam ng ekonomiya ang kahinaan ng mga katulad kong mahirap na Swiftie. Itong si Selecta! I had to save every day just to buy a Cornetto sa 7-11 bayan, hoping to win concert tickets or even merchandise para sa RED TOUR nya. Halos mamaga na nga lalamunan ko nun. Di ko pinaparinig kay mama pag ubo ko. Araw-araw ice cream. There was even one time when I didn’t have enough fare to get home after buying an ice cream! So, we waited, hoping that someone we knew would pass by, and we’d ask them for a piso 😝 “Pst pauwi kana? Pahinge naman piso.” And guest what? Di ako nanalo kahit isa HAHAHAHA. I don’t remember them na, pero sa mga nahingan namin ng piso, THANK YOU! 🤣

With those experiences, sinabi ko talaga na mag-aaral ako ng mabuti so that I could immediately find a job after graduation. Di ba main character atake ko. Tapos di pa man ako graduate, nung yung buong mundo tinawag syang snake!

You don't know how scared, stressed, and sad I was during that time. I was worried that she might stop making music and di na mag tour pa. I was sad that kung kailan unting push ko na lang ggraduate na 'ko at mag kakawork and I still wouldn't get to see her. At that time, it was considered shameful to idolize her. People will judge you if you’re a Swiftie. Kaya ending ‘every day is like a battle’ peg ko nun. Ang dami kong kalaban na fandom. Charing. Kahit sa schoolii nakikipag 1vs2, minsan 3 pa sila, just to defend Taylor. You forgive you forget but you never let it go. Charing ulit. Hahahaha

People might say, 'Why are you defending her like that? She doesn't even know you'. Yes! She doesn't know me. She doesn't even know that I exist but I’m a Swiftie. She is aware of the existence of Swifties.

Taylor Swift has been my constant companion through all my struggles, from my first crush to my first heartbreak. So why would I not defend the person who helped and accompanied me (through her songs) through my silent battles when I was young? People haven't always been there for me, but her music always has.

Taylor Swift was judged for having exes who hurt her and for creating heartbreak songs. And ganon nga ata talaga ang mundo, they’ll judge and laugh at you by voicing out your pain without truly understanding the pain that caused you.

Being a Swiftie was the best decision I made back then. And if given the chance to go back and do it all over again, I-click ko ulit yung "Tim McGraw" to listen to it AGAIN.

Things happened because I needed to go through them. Para gawing exciting at masaya yung journey ko. Kaya pala namiss ko yung Speak Now tour, Fearless World tour, Red Tour, 1989 Tour and Reputation tour kasi God prepared something big for me. Going to Eras tour with my Mom is isa sa na accomplished ko sa buhay and it feels like my Mama finally met my bestfriend too! 🥹

Maraming tao di makakaintindi sa mga tulad nating ‘Fangirl’. But who cares? As long as wala tayong tinatapakan na tao at mabuti tayong mamamayan, keber na sa mga little judgements.

And sa mga fans na di pa nakikita Idol nila. Kapit lang, your time will come too. Trust the process and believe that God is preparing something big din sayo. Trust me, HE NEVER FAILS.

Love,

Helly Swift 🫶🏻✨

#taylorswift #swifties #taylornation #the eras tour #lightroom #Spotify

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issela-santina · 1 year

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want anything from the shop?

The city traffic is reflected on the cover of a freezer stacked with ice cream from Selecta (Heartbrand). Mostly featured are Cornettos in an assortment of flavors, like chocolate, vanilla, cookies and cream, matcha crumble, caramel toffee, chocolate almond, chocolate hazelnut, strawberry matcha, strawberry yogurt, white chocolate.

#cornetto

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jantapt6blog · 1 year

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Saan Aabot ang 20 Pesos Mo? 🍪⚫️⚪️

youtube

"Cookies and cream" is a flavor that will never cease to exist. The flavor reached the number 2 spot in Philstar's list of "5 popular sweets holiday ice creams" in 2019 (Dizon, 2019). Moreover, Selecta Ice Cream has this flavor in many gallon sizes and variations. From the menu by Judah (2022) at Johnny Rockets, products with the cookies and cream flavor are highly sold, no matter the price.

Unsurprisingly, in 2016, a new Cornetto flavor was called "Cookies and Dream," an ice cream cone with a cookies and cream flavor. Selecta advertises it with JaDine, (James Reid and Nadine Lustre). The story goes where James Reid is fascinated by Nadine Lustre. He aims to impress her by paying for her surfing lessons with just 20 pesos. The famous line, "Saan aabot ang 20 pesos mo?" comes after James pays. He has now been given a surfing lesson and the instructor points at the wave he will be surfing. However, the tide is not actual; it's just people doing the wave motion. Both protagonists laugh because of the "pilosopo" characteristic, especially Nadine. Finally, the Cornetto "Cookies and Dream" is showcased. With just 20 pesos, one can buy ice cream, a suitable and thrifty dessert for a first date.

The commercial was showcased on millions of televisions in the Philippines. However, some might think it's only for millennials because of the models and the product, which is more suitable for the younger consumer. Yet, it shows that it's affordable and can impress your prospective loved one and wallet simultaneously. However, the product needs regulation in consumption to avoid illnesses related to the significant consumption of sweets.

The elements, as mentioned earlier, of the Cornetto ice cream make the commercial viral. Especially the Jadine love team, one of the "big three" love teams during the 2010s (Aseoche, 2020), appeared in this commercial. Celebrity endorsements are well-known to be a beneficial audience-grabbing factor. Who wouldn't want their favorite celebrity star in a product their fans can potentially have? With Jadine's peaking popularity, their appearance is a huge factor in sales, bringing in more Cornetto consumers who are also Jadine fans.

Nevertheless, the commercial also confuses consumers because of the tagline "Saan aabot ang 20 pesos mo." The consumers might want to buy ice cream for the whole family (gallon ice cream) but would also like to buy a ready-to-go ice cream (Cornetto). After further research, the commercial offered a hoax. They displayed that the product costs 20 pesos; however, in real life, it costs 25 pesos (Shopper's Mart, n.d.). Because of the famous Cornetto tagline, one might think it only costs 20, but it differs in real life. Although there is a relatively minimal price hike, the advertisement still spreads a false price for the ice cream.

All in all, the advertisement reached its goal, to advertise. Selecta chose the right skit, humor, love team, and Cornetto flavor that showcases the product and the love team's potential and freshness in the market industry.

References

Aseoche, T. (2020, January 26). JaDine: A Timeline of Their Love Story. When in Manila. https://www.wheninmanila.com/james-reid-nadine-lustre-relationship-timeline/#:~:text=August%202015

Dizon, G. (2019, November 19). From matcha to ube: 5 popular sweets now in holiday ice creams. Philstar.com. https://www.philstar.com/lifestyle/food-and-leisure/2019/11/19/1964334/matcha-ube-5-popular-sweets-now-holiday-ice-creams

Judah, P. (2022, June 25). Selecta Ice Cream Menu Philippines 2022 (Updated Prices in September ). Johnny Rockets. https://johnnyrockets.com.ph/selecta-ice-cream-menu/

Selecta Cornetto. (2016, October 23). Nandito na ang NEW Cornetto Cookies and Dream to make your kilig dreams come true! Www.youtube.com. https://www.youtube.com/watch?v=Y0Xm3rVqdl0&list=PLrmgoqW0Q_Yc1hZv5-mcBBuUl0rPrjPpW&index=26

Shopper's Mart. (n.d.). Selecta Cornetto Cookies N Dream 110mL. Shoppers' Mart. Retrieved April 29, 2023, from https://www.shoppersmart.com.ph/products/selecta-cornetto-cookies-n-dream-110ml

#throwback #jadine #selecta #ice cream #Youtube

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foodhubstarosa · 2 years

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Selecta - Ang Number One Ice Cream ng Bayan! Now Available ✔️ Selecta Cornetto ✔️ Selecta Sandwich ✔️ Selecta Supreme ✔️ Magnum Ice Cream ✔️ Selecta Creamdae ✔️ Selecta Classic ✔️ selecta Boom Boom Pinipig ✔️ Selecta Ice Cream Sticks ✔️ Hershey’s ice cream ✔️ Viennetta Vanilla ✔️ Selecta Bestsellers #foodhubstarosa #bataan #food #ShareHappinas https://www.facebook.com/foodhubstarosa/photos/a.106463475301131/138468755433936/?type=3

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sunshower31 · 6 years

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Selecta Cornetto Cookies & Cream flavored ice cream at Alpha mart Tanza,Cavite. Outside red chair at The Full Stop Cafe and Bar in Sta. Rosa, Batangas. Apple drink with ice at The Camp Baguio City. 11-18-19-20-2018 3 day vacation. https://www.instagram.com/p/BqchEQIjQfeqJ50ItzWmDShp6WIvg3JlQ9T8Lc0/?utm_source=ig_tumblr_share&igshid=rxaksnr1ektu

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oeleo · 3 years

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050:365 ⠀⠀⠀⠀⠀⠀⠀ @SelectaPhilippines | Strawberry Cheesecake Cornetto ⠀⠀⠀⠀⠀⠀⠀ A rose-shaped ice cream on top of a cheesecake flavored ice cream with biscuit pieces and a strawberry syrup core. 😁 ⠀⠀⠀⠀⠀⠀⠀ #2022Leo365 #Cornetto #Selecta #SelectaPH #StrawberryCheesecake #Strawberry #Cheesecake #IceCream https://www.instagram.com/p/CaKedcRP5OL/?utm_medium=tumblr

#2022leo365 #cornetto #selecta #selectaph #strawberrycheesecake #strawberry #cheesecake #icecream

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ainasweettreats · 3 years

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Available today Mango tapioca drink 🏷50 Mango Graham float 🏷150 Revel bars in tub 🏷100 Revel bars in box 🏷200 Selecta Ice Cream and Cornetto/Popsicle 🍦 https://www.instagram.com/p/CYIjbzIpJdH/?utm_medium=tumblr

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diaspora9ja · 4 years

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Unilever conquered the ice cream market. Home delivery is the final frontier

Overheated customers simply weren’t shopping for the corporate’s specialty sausages. Then, Wall had an epiphany: Promoting ice cream might assist counteract the seasonal gross sales hunch.

The thought was put aside when World Battle I began a yr later. However the arrival of a business freezer from the US in 1922 catalyzed his ambitions. From a manufacturing facility in west London, Wall’s ice cream was quickly being hawked to Londoners through horse and cart, after which by salespeople on tricycles. By 1939, there have been 8,500 of the corporate’s tricycles on Britain’s roads.

The Anglo-Dutch agency has gone on to amass some two dozen different main ice cream manufacturers, together with Klondike and Ben & Jerry’s, whereas pioneering its personal Magnum line. It sells ice cream in 63 international locations around the globe and instructions virtually a fifth of world ice cream gross sales, a much bigger share than its subsequent 4 rivals mixed, based on market analysis agency Euromonitor.

Unilever is now the undisputed king of ice cream. However because the coronavirus pandemic rages on, and lockdowns persist, the corporate is taking inspiration from the supply tricycles of its early years to beat one ultimate frontier: ice cream delivered to your house, on demand.

Ice cream round each nook

It will not have far to journey. Chances are high, whereas studying this text you are no various hundred yards away from a Unilever ice cream.

The corporate owns 5 of the world’s 10 most beneficial ice cream manufacturers, together with Breyers, Cornetto, Carte d’Or and Ben & Jerry’s. However its empire extends far past these acquainted names.

There’s Frigo in Spain, Adityaa in India, Holanda in Mexico, Langnese in Germany, Selecta within the Philippines, Ola in South Africa and Pingüino in Ecuador. In recent times, Unilever has additionally constructed out its premium providing to fend off a rising variety of modern rivals, snapping up gelato and sorbet manufacturers similar to America’s Talenti, Italy’s Grom and Australia’s Weis.

Many of those could also be unfamiliar, however you’ve got most likely come throughout the model that greater than every other heralded Unilever’s ice cream ambitions: Magnum.

The world’s best-selling ice cream model, Magnum’s gross sales to customers are anticipated to succeed in $3.8 billion this yr, forward of sister model Cornetto ($2.4 billion) and Common Mills’ (GIS) Häagen-Dazs ($3.2 billion), mentioned Euromonitor.

Unilever “bought critical” about ice cream when it launched Magnum in 1989, mentioned Matt Shut, the corporate’s government vp for international ice cream. Vanilla ice cream bars on sticks, dipped in chocolate that cracks on the primary chew after which dissolves in your mouth, have been a decadent new style sensation.

“That actually revolutionized the ice cream trade, but additionally our ice cream enterprise,” Shut instructed CNN Enterprise. “Immediately we moved from being a form of children seaside deal with to one thing that folks have been consuming in lots of extra areas.”

The belief that ice cream could possibly be a deal with for grownups modified the enterprise. It ushered in a wave of ever extra indulgent, upmarket manufacturers, which have in flip given method to more healthy, plant-based alternatives as shopper preferences evolve.

Unilever’s strategy has been to go after the entire market, somewhat than goal any explicit phase. Its 35 ice cream manufacturers come at each value level, for all events and in nearly each measurement, form and packaging. There’s Breyers Pure Vanilla to eat with apple pie; low cost and cheerful Popsicles on sticks for kids; Magnum Bites in small parts to fulfill late-night cravings; and pints of Ben & Jerry’s or Talenti for one thing extra extravagant.

Gross sales have soared through the coronavirus pandemic, as households pressured to eat at residence turn to ice cream to indulge themselves. Gross sales of Unilever ice cream eaten at residence elevated by 26% between April and June, and by 16% within the following quarter, in comparison with the earlier yr, offsetting a collapse in treats consumed on the go.

Lockdowns have additionally pushed tens of millions extra individuals to buy groceries online, ice cream included. That is delivered a shot within the arm to Unilever’s e-commerce enterprise and paved the best way for its latest market: ice cream on demand.

Tips on how to make the great things

Making ice cream is difficult sufficient, with out including the logistics of getting it to individuals each time they need earlier than it melts.

The ice cream enterprise has modified since Wall’s began manufacturing facility manufacturing almost 100 years in the past. Now, firms have almost limitless methods during which to mix milk, cream and sugar with different substances to provide you with new flavors and codecs. Unilever sells 431 completely different kinds of ice cream simply in the UK and Eire, whereas Magnum alone is available in about 35 flavors a yr in normal sticks, mini sticks, pints and truffles.

Andrew Sztehlo, Unilever’s international vp for ice cream analysis and improvement, likens the manufacturing course of to a automobile meeting line. Take the Cornetto, which mixes Vanilla ice cream with chocolate coating and hazelnut items in a wafer cone.

“Making a Cornetto is the meals equal of creating a motor automobile,” he instructed CNN Enterprise. “You have bought scorching issues, chilly issues, issues which are at humorous angles, issues that like water, issues that hate water. They usually’ve all bought to come back collectively to make this cone. It is very complicated and it goes at excessive pace.”

Even with all this precision and years of expertise, technical challenges persist. In response to Chris Veitch, a former senior course of engineer at Unilever, there are initiatives yearly to attempt to repair the issue of Cornetto cones often going soggy inside their use-by dates.

“Ice cream is an extremely complicated materials that is very tough to mannequin and work with, and there are a number of extremely delicate processing steps that have an effect on high quality,” Veitch mentioned in a briefing earlier this yr hosted by the London-based Establishment of Chemical Engineers.

That implies that each time Unilever needs to launch a brand new ice cream and even tweak an present product by, for instance, injecting sauce a little bit in another way, it as a rule has to provide you with a brand new piece of kit. Therefore why there’s “a number of chrome steel” and a number of engineers in Unilever’s ice cream factories, based on Sztehlo, who described them as “Willy Wonka territory.”

“There’s a lot of whirling issues going up and down, out and in, and so forth,” he added. “We make billions and billions of ice cream merchandise yearly on this approach via our factories around the globe.”

On a mission

Unilever executives say they have not strayed from Wall’s technique of creating ice cream as ubiquitous as doable. Past getting a Wall’s show case into each doable grocery retailer, that extends to eliminating the necessity for individuals to exit and discover ice cream within the first place.

“I suppose as an ice cream gang we’re a bit messianic,” mentioned Shut. “We imagine that folks need it, we have simply bought to discover a method to get it to them.”

Making ice cream out there on demand is a key a part of Unilever’s efforts to scale back its reliance on summer time gross sales, which leaves it weak to altering climate circumstances and with a slender window to earn the majority of its income. “For Unilever, this has meant repositioning ice cream as an any time snack,” Euromonitor mentioned in a report earlier this yr.

A century after Wall’s tricycles first hit the roads, the necessity to make ice cream out there always means Unilever is as soon as once more utilizing employees on wheels to distribute its wares.

Ice Cream Now, the corporate’s residence supply enterprise, has boomed through the pandemic. What started as a pilot program in 2016 at Deliveroo’s London headquarters with a single freezer and digital retailer, is now out there in additional than 100 cities throughout 36 markets via partnerships with the likes of Uber Eats, DoorDash, Grubhub (GRUB), Simply Eat (JSTTY) and Domino’s Pizza (DMPZF).

Prospects can get ice cream delivered inside half-hour from any variety of retail companions, eating places or cloud kitchens. “It is about getting ice cream out of [one of those freezers and] into anyone’s home,” Sztehlo mentioned. And it isn’t stopping at bicycles. The corporate has teamed up with Terra Drone Europe to discover supply by air.

It helps that Unilever’s ice lotions are already in a number of million freezers across the globe as a part of its conventional enterprise. It is grown pickup factors for on-demand ice cream to 11,000 globally, an virtually four-fold improve since earlier than the pandemic hit. And it is including extra pickup factors on a regular basis to get ice cream to individuals as quick as doable — essential for a product that begins to soften at something above zero levels Fahrenheit (-18 Celsius).

International e-commerce gross sales of ice cream and frozen desserts have been already rising strongly earlier than the coronavirus. However the pandemic is accelerating the shift in direction of on-line grocery procuring, benefiting Unilever and rivals with e-commerce companies, together with Halo Prime and Häagen-Dazs.

There’s room to develop. Euromonitor estimates that on-line gross sales of ice cream, together with frozen yogurt, will attain round $1.7 billion this yr — a small fraction of the $76.4 billion in general ice cream gross sales to customers.

For Unilever, the expansion of ice cream at residence, led by manufacturers together with Ben & Jerry’s and Magnum, is on observe to greater than offset the collapse in its out of residence ice cream income this yr, which incorporates gross sales to eating places and catering firms.

The corporate has additionally benefited from some good luck. About two months earlier than a lot of the world was thrust into coronavirus lockdowns, Ben & Jerry’s launched Netflix & Chilll’d, a brand new peanut butter ice cream taste with near-perfect messaging for 2020.

With the trail of the pandemic nonetheless extremely unsure and a few main economies going back into lockdown, Unilever now faces the daunting process of deciding what strategy to take subsequent yr. Ought to it make extra tubs of Carte d’Or for residence consumption or Magnum singles to be eaten on the go?

Plans for 2021 are “a piece in progress,” based on Sztehlo, who joined the ice cream enterprise as an apprentice 35 years in the past. He admits that it has been tougher to provide you with the subsequent huge concept over video calls, notably with out afternoon workplace tastings. These informal gatherings ordinarily happen round a desk in New York the place 20 kilograms (44 kilos) of various types of ice cream are handed round, however they’re on maintain till additional discover.

“We have been lacking the social, creativity, interactive second. That is a bit extra sterile,” he mentioned. The excellent news, he added, “is that folks wish to be completely happy,” and they’re in search of methods “to extend their moments of happiness at residence.”

Netflix & Chilll’d anybody?

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from Diaspora9ja https://diaspora9ja.com/unilever-conquered-the-ice-cream-market-home-delivery-is-the-final-frontier/?utm_source=rss&utm_medium=rss&utm_campaign=unilever-conquered-the-ice-cream-market-home-delivery-is-the-final-frontier

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