#nebulizers market trends

[blindmagdalena]

Guilty Pleasures

18+ 3.3k homelander x plus size f!reader. workplace harassment, stalking, voyeurism, masturbation, lite humiliation kink, sublander flavored. nebulously takes place post s1. part 1/4. AO3 link. | Chapter Directory

Homelander is on top of the world. He can say or do whatever the fuck he wants, and the sycophants around him will bend over backwards to make his word law, with few notable exceptions.

He never expected you to be one of them. When you put him in his place after a workplace incident, he becomes fixated on the promise of a firm hand alongside a soft body.

It’s Thursday, which means Homelander is currently bored to tears less than ten minutes into Vought’s weekly digital marketing meeting. These monotonous discussions of percentages and trending graphics gradually begin to feel like a drill pushing slowly into each of his ears, but they’re a necessary evil if he wants to have input when it comes to his image.

He taps his fingers impatiently on the armrest of his chair. The tapping pauses, however, at the appearance of a new presenter.

You.

You’re a far cry from the dime a dozen jackass in a suit that had been presenting before you. He’s sure he hasn’t seen you before, which means you’re new. His gaze drifts from your round face to the sensible cut of your blouse, the garment buttoned nearly to your throat. Anything less would be considered lewd given the size of your breasts. He wets his lips absently, adjusting himself to sit a little straighter.

He’s completely lost track of what you’re talking about in favor of watching the way your hips sway each time you walk from one end of the board to the other, tactfully engaging each observer. You have a resonant voice, commanding attention without sounding harsh. With a rack like that, you must have to fight to have a word you say heard by anyone with even a passing interest in a good pair of tits.

Not that the cheap fabric of your bra is doing them any favors. Silk would be better. He’s always liked the shine of it. Softer, too. It wouldn’t scrape against your shirt the way he can hear that cotton blend you’re wearing is doing. 

Curious, he focuses his vision to peer through your blouse. Your undergarments are plain and sensible. Boring. Still, it elicits a distinct pang between his legs. His mouth waters slightly. Even from where he is, he can smell you, fresh and clean, slightly sweet smelling–like vanilla. Your clothes may be pedestrian but at least your perfume is nice.

Letting his gaze slide lower, he admires how the curves of your body flow into one another. He can tell just by looking at you how soft you would feel against him, under him. How good you would feel to grip and hold in place, sink into and lose himself in. Your voice has a soothing quality to it that lets him easily imagine you’re breathlessly singing his praises instead of rattling off bullet points in a presentation.

Fuck, he’s getting hard, his cock throbbing lightly against the cup of his suit. It’s the only thing that allows him to fantasize as freely as he does. The best part of it is that he’s fairly certain he can sense something warm and wet throbbing between your thick thighs.

He suspects he’s not the only one fantasizing.

The room is quiet for a second too long, and Homelander abruptly tunes back in to realize you’re staring directly at him, expectancy in your gaze. He pulls a blank, realizing he hasn’t processed anything you’ve said. “Say again?”

There’s a flicker of irritation in your eyes before you tightly school your expression back into polite professionalism. His lips slowly split into a devious smile that he consciously fine-tunes to be more neutral. How close you came to some sort of heated response was kind of… cute. It makes him want to give your proverbial pigtails another tug just to see what else he can evoke.

The thought of pulling your hair is good. The thought of you pulling his hair is better, though.

“I asked if you have any feedback for our campaign leading up to the premiere,” you say, though Homelander finds himself more interested in the flash of your tongue he gets as you run it along your teeth afterwards. Your temperature is up a notch, too. You must not be used to such direct attention from someone like him.

“Nope,” he says glibly, turning on one of his patented knock-out smiles. “Looks good to me.” At that, he pointedly looks you up and down, meeting your gaze with a quick wink. 

Judging by the slight tic at the corner of your mouth, you aren’t charmed by his response. Still, he waits in preemptive satisfaction for you to appease him by returning his smile.

You don’t.

Instead, you say nothing more than a terse “Wonderful,” the singular word barely passing for civil, let alone professional. You move on, and Homelander finds himself taken aback. You don’t meet his eye for the remainder of the presentation, and while that gives him plenty of opportunity to ogle you, it bothers him.

Towards the end of your time, he clears his throat. Everyone looks at him.

Everyone but you.

“Thanks so much for your time,” you say to the committee, smiling, finishing your piece with a small incline of your head. You go sit, and there’s a slightly awkward pause before the next presenter takes center stage.

Homelander sits in stunned silence. The idea that you, some fresh faced nobody, think you’re in any position to blow him off is laughable at best. Who cares if he didn’t pay attention to your little presentation? That’s not his job. You’re lucky he’s even here, lucky that someone like him would think to give you time out of his day.

By the time the meeting concludes, you haven’t spared him so much as a glance. Indignation builds hotly in his chest. He’s had more than enough of being snubbed lately. He’s not going to tolerate it from the likes of you.

You should be on your hands and knees begging for his attention.

He watches a handful of your peers congratulate you on your first presentation, though plenty of others cast him wary glances and decide not to approach you. They know better. They know who’s really in charge around here. Naturally, they all skitter away like roaches when he strides towards you.

“Not bad for your first presentation,” he tells you, his smile toned down into a thin, lopsided smirk.

You look around yourself, no doubt taking note of how the other little insects around you have scattered. Maybe now you’ll realize your mistake.

“Thank you, sir,” you say, your body angled slightly away from him, as if you’re ready to bolt at any second.

“Got a lot on my mind, though, so I don’t think I absorbed as much as I could have,” he says, laying on that boyish charm a little thicker than usual. “Would really appreciate it if you could stick around and run that by me one more time.”

Your gaze flickers away from him–he wishes you would stop doing that–to the others who’re filtering out of the room, slowly leaving the two of you behind. “As I said during the presentation, all the documents will be available online,” you say, finally looking back at him. You actually have the audacity to look annoyed that he’s talking to you.

“I don’t have a computer,” he replies, his own voice beginning to flatten.

“I’m sure someone in IT can help you with that,” you say, undeterred by his attempts to corner you. 

His smile tightens minutely. “Do you have some kind of problem with me?”

Your heart jumps. He finds satisfaction in that, at least.

“No, sir,” you say sharply, a barely discernible hitch in your voice. “What I have are deadlines. If you’ll excuse me, I’d like to meet them.” With that, you manage to squeeze by him. Despite the steady confident tap of your shoes against the floor, your heart races rabbit-like in his ears.

He contemplates you as you go, momentarily stupefied by your flagrant disregard for him. You weren’t entirely unaffected by his presence, though. If you’d had less of an avenue for escape, would you have been so flippant? He continues to focus on the beat of your heart as your steps carry you further from him. It doesn’t slow. You’re still full of adrenaline, the scent of it lingering alongside your perfume. He inhales a slow, deep breath, the leather of his gloves creaking as he curls and uncurls his fist.

Homelander finds himself wondering what your agenda is, what makes you so desperate to break from the norm and catch his attention. It’s clear to him that’s what you want. Why else would you be so stubborn where anyone else would yield? He scoffs to himself. 

God, it’s so obvious in hindsight.

He has no doubt that your brazen attitude would shatter if he pressed in closer, if you felt the heat of his breath on your lips. He could part your soft thighs and paint the face of God on the ceiling above you with his tongue inside you. You couldn’t dismiss him so easily then, could you?

You’re so determined to be noticed that it’s almost pathetic. He shouldn’t reward this kind of behavior, and yet he feels strangely inclined to commend it. What you’ve done is brave in a way. Insolence and sycophants he can’t abide, but a touch of bravery? Well… That can be rewarded.

Your heart thunders in your ears as you make a beeline for your office. You can feel a terrible burn crawling up your chest and into your cheeks, the reality of what just happened finally allowed to sink in. You had spent all morning preparing yourself for presenting your work in front of not only your new peers at Vought, but in front of the world’s most prolific superhero. You were solid, you were ready.

Until you felt the gravity of his gaze on you. The weight of it made you stutter where you shouldn’t have, lose your train of thought mid-sentence. Every time you dared to look at him, he was looking at you like he was going to swallow you whole. Never have you felt more acutely aware of yourself than you did beneath his stare, feeling the way he was picking you apart as keenly as you would feel his hands undressing you.

It left you as furious as you are flustered.

That arrogant bastard!

You close the door behind you with a rough breath, closing your eyes. You can’t even sit, you have to pace your office instead, shaking your hands out as you walk. You know you weren’t imagining it. He confirmed as much for you when it took a solid eight seconds of silence for him to tear his gaze up from your chest, smiling as wickedly as any devil and caught elbow-deep in the cookie jar.

You couldn’t look him in the eye after that. It was humiliating to be reduced so thoroughly and obviously in front of your peers. Worst of all, he seemed damn pleased by it. 

Though that isn’t the only reason your heart is still racing. You’re not quite ready to address that yet. You’re fairly certain if you’d been forced to speak to him any more than you had, you would have said something that would cause you to lose your job. You just need space to breathe, to collect yourself, to–

There’s a brisk knock at your door. Great. What now?

“Just a m–” You’re stopped dead in your tracks by a familiar flash of red, white and blue as Homelander lets himself into your office, closing the door securely behind him. 

“Howdy,” he greets. He looks cartoonishly wide and brightly colored against the neutral colors of your office, even more larger than life than he’d seemed in the conference room. He has a smile that looks like it belongs in the mouth of a shark about to take a bite of you. It sets you off kilter completely–not that you’d been much on it to begin with.

You gawk a moment before managing to close your mouth. “Homelander,” you say, your voice curt in your own ears. You have no idea how to address him, still frazzled from not only the presentation, but your interaction that followed it. You should ask him what he needs. 

“What’re you doing here?” That came out ruder than you meant it to. Not that he doesn’t deserve it. Still, you’re trying to keep this job.

“Are you always this pleasant?” He asks, cocking his head slightly as he comes to a stop in front of you, his arms held behind his back beneath his swaying cape. “Or did I catch you on a bad day?”

Is he serious?

“Your conduct today was inappropriate,” you say flatly, settling your hands on your hips.

Homelander scoffs lightly. “Oh, relax. You gonna ‘#Metoo’ me over a wink? Christ, you’re done up tighter than that blouse of yours,” he says, his gaze dipping. A chill rolls up your spine as you watch his tongue roll along his teeth. He’s like an animal anticipating a meal.

Your jaw drops, cold shock settling in your gut alongside that blistering heat. Of all the things you had prepared yourself for before coming to Vought, Homelander being a misogynistic sex-pest hadn’t been on your list.

Well. Not the sex-pest part, anyways.

You point to your office door. “Get out.”

He blinks, zero comprehension in those deceptively charming baby blues. His smile turns incredulous. “I’m starting to think you don’t understand what’s happening here,” he says, his tone taking on a precarious edge. He lets out a breathy, mirthless laugh. “You know, most people in your position would be begging for my attention.”

There it is.

You suck a noise through your teeth, nodding slowly. "Oh, I understand exactly what’s happening here,” you say, shifting your weight like you’re winding up for a pitch. “I know you think you're special because you're famous, or a supe, or both. I know you think I should be grateful that you’d even look at someone like me, but you’re not special, and I’m not grateful. The reality of the matter is I can get dick whenever I want it–good dick–and I can get it without being humiliated at my job.”

The silence in the room is deafening. Homelander looks stupefied, but you decide that you’re not done.

“You're not blessing me by making entitled passes and crude remarks while I'm trying to work. You’re being a nuisance,” you say, your heart beating in your throat. “So please, would you kindly leave?” You ask, voice firm despite the friendlier nature of your phrasing.

Finally, Homelander is the one left gawking. He looks like a fish with the way his mouth keeps opening and closing, but it’s the dismissive, aborted little scoffs he makes in between that really sell his wounded bewilderment. You can see tension lurking just beneath the surface, an anger that skulks in the creak of his leather gloves.

Fear begins to creep up the back of your throat, burning like bile, but you hold steady as he seems to be deciding what he’s going to do with you. The longer the quiet stretches on, your focus entirely on the subtle spasms in his expression, the more sweat begins to prickle at the back of your neck. You refuse to fill the space, you refuse to back down.

For all his power, he’s still just a man.

Eventually, he swallows. “Okie-dokie,” he says, his tone unlike anything you expected. He sounds confused–a little dazed, even. He walks to the door, and after one hesitant look back at you, he leaves.

The door closes with a soft click that still makes you flinch, the sound of it loud in the silence of the room. You blink several times, the abruptness of his departure making the whole encounter feel like some sort of fever dream. 

What the fuck just happened?

You’re not special.

The impact of those words struck Homelander’s ears like a loud, painful ringing that follows him as he walks out of your office. He feels off balance, each step leaning slightly to the right.

It’s a ludicrous statement. Objectively wrong. Who in the fucking world could be more special than him? He’s a literal god, and you’re no one. A faceless, nameless cog in Vought’s mechanism that hoists him to the top of it all. That’s your job. To elevate him. Worship him.

Instead you spoke to him as if he were nothing. He could have cut you down where you stood for that. He could have put your head through your office window, snapped your neck, held your skull and burned your eyes out of–

He shakes his head sharply, swaying. He all but stumbles into the bathroom, surprising one of the worker drones washing their hands. “Get out,” Homelander says gruffly.

“Uh, sir–”

“Get the fuck out!” He snaps, startling the man so badly he immediately rushes off, fumbling with the door on his way out. Homelander slams it shut and lets out a ragged breath, digging the heels of his palms into his eyes, then his temples as he paces the bathroom. His reflection taunts him from his peripheral vision.

He hasn’t been able to look himself in the eye since he snapped his Doppelganger’s neck while he knelt before him.

That’s what he wants from you, isn’t it? Mindless desperate praise and worship. Why, then, does the thought od it make his stomach churn so violently he can taste the burn of bile? He tugs compulsively at his suit collar, the press of it against his skin uncharacteristically hot and itchy.

“I can get dick whenever I want it–good dick.”

He shamefully palms himself through his suit, confusingly hard amidst a swirling turbulence of contradicting thoughts and feelings. He could be good for you, too, if you’d fucking let him. He knows he could make you crumble, take apart that carefully constructed demeanor of professionalism and make you see him for what he is. He can prove himself to you. He will prove that you’re wrong about him, and then you’ll show him the love respect he deserves.

Hurriedly, he unzips his pants. His eyelashes flutter as he shoves his hand into them, roughly grabbing hold of his cock. He braces his forearm against the bathroom door and lets his head drop forward, watching his crimson glove pump the leaking head of his dick. His mind bounces between scenarios. He imagines himself in your place, fully on display for you to ogle. He imagines you’re watching him even now, staring him down with that unaffected look of indifference, of irritation, of disgust.

He bites back a whine, gritting his teeth. He wants so badly to imagine his face buried in your soft tits while he fucks the plush space between your thighs, but he knows you won’t let him. Not right away. You’d make him earn it, wouldn’t you? You’d make him watch you please yourself before he ever got so much as a taste.

The glassiness in his eyes begins to sizzle, the moisture burning away as crimson light flares up in them. Would you laugh if you could see him now, or would you scold him for touching himself without your permission?

Homelander comes hard, tipping his head back with a loud moan as he paints the bathroom door with ribbon after ribbon of come. He barely manages not to blow a hole through the ceiling, the light of his eyes flaring and softening in time with each euphoric wave of release. He pants through it, head falling forward and thunking lightly against the door, resting there while he catches his breath.

“Fuck,” he exhales eventually, sighing. He wipes his hand on the wall and then carefully tucks himself back into his pants, his mind swirling hazily on the best high he’s had since…

Clearing his throat, he puts himself back together before leaving the bathroom. Clearly, the thing that he’s been missing is a challenge. 

Luckily for him, you’ve kindly volunteered yourself.

( chapter two )

[mermaidsirennikita]

what would you say are the biggest trends when it comes to romance novels getting published nowadays and how do you feel about them?

Oh gosh, that's hard to say. In part because I am both deeply NOT on trend in what I seek out, and on trend in that I read a lot of ARCs from trad publishers? Who aren't the only trendsetters by any means, but are the ones with the most $$$.

(This got long so some of it goes under the cut.)

—Romantasy. Obviously. I hate the term romantasy, I think it's literally just made by marketers

(digression: I don't care if a random TikToker came up with the name, the nebulous thing that it IS... pure marketing, there is no definition, and I truly think that genre has to have DEFINITION to be a genre or even a subgenre, it can't just be what one random person thinks it is; you can genre-bend, play with it, but the people you are directing your product to needs to know SOMETHING about what they're buying; I'd compare it to selling a necklace and calling it jewelry without telling the buyer what the stones or metals ARE)

but undoubtedly this is a huge trend. There seems to be a biiiit of paranormal romance making a return with this—see: Kresley Cole's IAD rerelease books being marketed as "romantasy" when there's very little romantasy about that series.... But overall you see the connection to shows like Game of Thrones, etc, within them. Tons of dragons.

—Romcoms continue on. Lots of low stakes romcoms. I do not like these. A lot of the time they blur into women's fiction. The women's fiction blur I think has something to do with Colleen Hoover (though most of her books aren't intentionally funny) but also just publishing trying to capitalize on romance without committing to romance. Emily Henry is a good example of this. Sally Rooney is a more ~literary example. Jasmine Guillory. Etc etc.

They're impossible to really figure out, imo. Are they gonna be hot? Are they gonna be funny? Are they gonna be emotional? Yulin Kuang's How to End a Love Story is a great example of a book that is, to me, near-perfect. It's ABSOLUTELY a romance novel. But is it a romcom? Not really. It has funny moments and a beautiful HEA, but it's a VERY angsty book. Yet I saw it marketed as such.

—Kickstarter campaign books on the indie side, plus other ways to sort of circumvent the tradpub issue while also not... losing as much money. Several big time authors (in and out of romance) have seen huge success with Kickstarter; obviously, it's harder for small-timers, but still possible! I also know of authors who've written chapter by chapter on Patreon and given their patrons special goodies before publishing the book.

—Genre diversity for authors. A lot of authors in the past wrote under one genre or subgenre, then had to use a pen name for anything else. Amanda Quick was Jayne Anne Krentz's historical romance pen name, for example. Now... I don't think people are as strict. Sierra Simone has written erotic historicals, contemporary, dark romance, monogamous, poly, m/m, m/f, f/f, m/m/f, f/f/m, romcoms, etc. Sarah MacLean is dropping a contemporary (not romance) novel soonish. I see this as a good thing all-around. Pen names are cool, but I don't think they should be a MUST.

—Less angst, more fluff. THANKS I HATE IT LOL. I'm gonna say something controversial (apparently) but this is my honest opinion: It is not a story if there is no conflict. What you wrote was a scene. Perhaps a very good scene! A very long scene, maybe! But there is not a STORY unless there is CONFLICT.

Now, I don't know if I've read a book with ZERO conflict. But I've read many lately wherein the conflict was so thin... I felt the story had little substance. Not every conflict has to be ANGST ANGST TRAUMARAMA. A book I recently didn't LOOOOOVE but whatever, I'll accept it as an example, is Heaven, Texas by Susan Elizabeth Phillips. The heroine and the hero are not in danger of losing their lives. Their conflicts are internal. She loves him but doesn't feel like he'll ever genuinely love her, he's a dipshit who essentially doesn't want to accept that she's the one because he a) has a hard time trusting women in general b) has a specific idea of what his life is going to be that was disrupted when his career ended unexpectedly, and he's still working through some shit on that.

Nobody is at gunpoint, nobody is cheating, nobody is doing one last job. They're just... struggling with their feelings and their senses of self. (If the hero hadn't crossed ONE LAST LINE, I think I would've rated that book higher, but it's a testament to SEP understanding conflict that I can dislike the book and still say "solid conflict".)

I just see a lot of authors shying away from serious conflict, and I wonder how much of it is because readers keep complaining about it. And yeah, bad conflict... sucks. But conflict does not inherently suck. I don't want to read 800 pages of PWP or pointless slow burn. I need PLOT. I need ACTION. And I think we can have low-conflict books and high-conflict books in the same market! But it feels like publishers (and perhaps some authors) don't feel confident in that.

Which is why your girl has realized that a lot of the books she loves are like... 10+ years old.

—Historical specific... the unproblematic 1800s white people. I want to make it clear: You can absolutely write politically progressive people of bygone eras well. The Duke Gets Even by Joanna Shupe has a heroine who's outspoken about women's rights and reproductive freedom. Joanna places this against political occurrences of the time to make it flow easily, AND I think is actually pretty real about the heroine having to give some things up to be with the hero (a duke) even though he supports her and doesn't expect her to be a conventional duchess. Some sacrifices are inevitable. Adriana Herrera's An Island Princess Starts a Scandal has a great portrayal of semi-openly queer women in 19th century Paris... and that's something that totally existed and again, flows well.

It's not that I'm a stickler for accuracy at all. See: my love of Alexis Hall's Something Fabulous series. But I think that you either have to lean the fuck in to not being super accurate like they do, OOOOR you have to make it flow. When we suddenly have a duke being like "AND BTW I'M A FEMINIST" I don't fucking buy it lol. I need to see growth, and I need to understand why he has these views. I think there's a lot of low-effort shit being done to make historicals appear more progressive. And while I do think HR has a lot to reckon with, if that's the only way it can continue to exist... It feels as if that subgenre has to exist within a structure that we don't necessarily expect from other subgenres. Not a lot of billionaire romances (and that's still popular, despite what some may tell you) have the hero going "LET ME STOP AND EXPLAIN HOW I'M AN ETHICAL BILLIONAIRE".

I think that romance needs to be aware of its environment and progressive; I also think that romance requires some suspension of disbelief, and I think we're seeing a lot of white guilt driving some newer historical romances.

Because to go back to Adriana Herrera... That's a woman of color writing very politically aware historicals, while at the same time FULLY diving into the escapism and wish fulfillment and all the things people should be able to get out of a romance novel.

(And btw: All the things marginalized groups should be able to get out of romance novels! A Shore Thing by Joanna Lowell is an amazing romance novel with a trans hero, and I've gotta say, the book confronts transphobia, sure, but there is such fucking delicacy and it BY ZERO MEANS drives the fucking book, and I find that really important. That the hero is existing. That Adriana's heroes and heroines exist. And so on.)

[quetzalpapalotl]

So while shounen, seinen, shoujo and josei do have trends, tropes etc. that sets them apart only if we are broadly generalizing, what truly defines them is the stated intended demographic (regardless of actual audience). Often gathered from something like the magazine a work is published in. A shounen is a shounen because it is a shounen. These words aren't genres, they're demographics.

Similarly what makes something a BL is being categorized as a BL, which includes nominally having a female target demographic (shoujo/josei). I would more comfortably call this one a genre as the beats and tropes it includes are more narrow (with the understanding that all genres are nebulous things), but ultimately a BL is a BL because it is a BL. Yuri!!! on Ice famously is NOT a BL because it wasn't marketed as one.

Yaoi is a term from doujin circles that has a meaning similar to pwp. It did become associated with m/m at some point, but nowadays that's not used in Japan, despite its prevalence in English fandom.

Now yuri is interesting because yuri is not attached to any demographic. Yuri can be used to describe basically any work that features f/f regardless of where is published or target demographic.

[fission-mailure]

A post that is nominally about Cinder but actually about how I deeply hate the idea of ‘hopepunk’

Man, parts of the RWBY fandom are going to react badly if Cinder doesn’t get redeemed, because they’ve built it up in their heads as Something That Is Definitely Going To Happen, and -- tbh, I don’t think it is. I think that while redemption is definitely a choice that’s going to be put in front of her, she’s ultimately going to reject it.

But I remember way, waaaay back making a post about something largely unrelated (I think just to the effect of ‘Cinder fans love it when she’s living her best life and causing chaos,’) and immediately got what I can only describe as a rehearsed Evangelical Advertising Spiel for Cinder’s impending redemption arc.

And for a sizeable chunk of the fandom, who invest a significant part of their identity in being against an extremely nebulous notion of ‘grimdark’ -- the people who a few days ago were declaring that any writer who writes bad things happening to characters must be literally masturbating over the thought of suffering, the kind of fan who repeats ad nauseum “RWBY Is Hopepunk!” but don’t really have a solid conception of what that would mean (because ‘hopepunk’ in general is kind of a garbage term that exists less as a discrete entity and more as a reaction against the idea of conflict and darkness in fiction by way of lionising a poorly defined conceptual antithesis to it -- as Elisa Thevenet noted, it’s not really a concrete genre so much as it is “a microaesthetic with marketing ambitions,”), there is a sense of entitlement that the story Must proceed down this very set path of redeeming the villains, Steven Universe style.

When really, the story is trending more right now towards Cinder as a prototypically tragic character, one who is given the choice to step away from the path leading to her downfall, but ultimately proves unable to. That might change in future, the thing about that particular brand of story arc is that it thrives on the perception that it could go either way, that the character could make the choice to save themselves -- but it’s in no way guaranteed that it will.

But also, man, there are a lot of fans who will at the slightest hint that the story might not be trending towards an unambiguously redemptive, happy-for-everyone ending will suddenly transform into the Pastor Preaching From The Pulpit at the Evangelical Megachurch of Hopepunk.

Also yes I am still annoyed at that RWBY fan who crossed my dash proclaiming that anything dark was the result of, and I cannot stress this enough, literally masturbating to completion over the concept of suffering and pain -- and it kind of encapsulates the weirdly evangelical, weirdly cult-y, weirdly Piety As Conspicuous Consumption nature of hopepunk as an idea, when its advocates are so, so quick to turn around and proclaim that the opposite is born from Depraved Sexual Feelings Towards Pain.

[codeconnectx]

Inhalable Drugs Market: The Rise of Respiratory-Based Drug Delivery

"Inhalable Drugs Market Size And Forecast by 2031

The global Inhalable Drugs Market study provides an in-depth exploration of the industry, emphasizing key trends, evolving market dynamics, and the competitive landscape. It underscores the performance and strategies of leading companies shaping the market. The report delves into the Top 10 Companies in the [Inhalable Drugs ] Market, analyzing their innovative approaches, financial outcomes, and their roles in driving market growth and capturing market share. This comprehensive overview enables stakeholders to understand the strategies fueling success in this dynamic industry.

Inhalable drugs market is expected to gain market growth in the forecast period of 2021 to 2028. Data Bridge Market Research analyses the market to account to USD 38.32 billion by 2028 and will grow at a CAGR of 5.65% in the above mentioned forecast period.

Lastly, the study emphasizes the broader implications of these companies’ contributions to the Inhalable Drugs Market growth and evolution. Their strategies, technological advancements, and market influence not only define current industry trends but also set the stage for future developments. By providing a comprehensive overview of the leading players, the report equips stakeholders with critical insights to understand competitive positioning, identify opportunities for collaboration, and develop strategies to thrive in this dynamic industry.

Get a Sample PDF of Report - https://www.databridgemarketresearch.com/request-a-sample/?dbmr=global-inhalable-drugs-market

Which are the top companies operating in the Inhalable Drugs Market?

The Top 10 Companies in Inhalable Drugs Market operating in the Inhalable Drugs Market are recognized for their innovation, market leadership, and strong presence across key regions. These companies invest heavily in research and development, driving continuous product innovation to meet evolving customer demands. Their extensive distribution networks, brand reputation, and technological expertise have solidified their positions as industry leaders. Additionally, these top companies are expanding through strategic partnerships, mergers, and acquisitions, enabling them to strengthen their market share and enhance their competitive advantages.

**Segments**

- **Type**: The inhalable drugs market can be segmented based on the type of drugs, including bronchodilators, corticosteroids, combination drugs, and others. Bronchodilators are widely used for treating asthma and COPD, providing immediate relief by opening the airways. Corticosteroids are commonly used to reduce inflammation in the airways, while combination drugs offer a combined approach to managing respiratory conditions.

- **Application**: Another important segment is based on the application of inhalable drugs, which includes asthma, COPD, cystic fibrosis, and others. Asthma is a common respiratory condition that requires regular use of inhalable drugs to control symptoms and prevent exacerbations. COPD, a progressive lung disease, also relies heavily on inhalable drugs for symptom management.

- **Distribution Channel**: The market can also be segmented by distribution channel, which includes hospital pharmacies, retail pharmacies, online pharmacies, and others. Hospital pharmacies play a crucial role in providing inhalable drugs to patients in acute care settings, while retail pharmacies cater to the ambulatory care market. The rising trend of online pharmacies offers convenience and accessibility to patients in need of inhalable drugs.

**Market Players**

- **GlaxoSmithKline plc**: A leading player in the inhalable drugs market, GlaxoSmithKline plc offers a wide range of respiratory medications, including inhalers and nebulizers. The company's focus on research and development has resulted in innovative drug formulations that address the needs of patients with asthma and COPD.

- **AstraZeneca**: A key player in the pharmaceutical industry, AstraZeneca specializes in respiratory medicines, with a strong portfolio of inhalable drugs for asthma, COPD, and other respiratory conditions. The company's emphasis on personalized medicine and patient-centric care contributes to its significant presence in the inhalable drugs market.

- **Boehringer Ingelheim International GmbH**: Boehringer Ingelheim International GmbHBoehringer Ingelheim International GmbH is a prominent player in the inhalable drugs market, known for its innovative respiratory therapies that cater to a wide range of respiratory conditions. The company's focus on developing cutting-edge solutions for diseases like asthma, COPD, and idiopathic pulmonary fibrosis has solidified its position in the market. Boehringer Ingelheim's commitment to research and development has led to the introduction of novel inhalable drugs that offer improved efficacy and patient outcomes.

One of the key factors driving Boehringer Ingelheim's success in the inhalable drugs market is its strategic collaborations and partnerships with leading healthcare providers and research institutions. By leveraging these collaborations, the company gains access to valuable insights and resources that enhance its product development efforts. This approach not only strengthens Boehringer Ingelheim's product portfolio but also reinforces its reputation as a trusted provider of respiratory medications.

Furthermore, Boehringer Ingelheim's strong emphasis on patient education and support programs sets it apart in the competitive inhalable drugs market. The company goes beyond just developing medications by offering comprehensive resources and services to help patients better manage their respiratory conditions. By empowering patients with knowledge and tools to improve their health outcomes, Boehringer Ingelheim establishes long-term relationships with consumers and healthcare providers.

In terms of market positioning, Boehringer Ingelheim's diverse range of inhalable drugs caters to varying patient needs and preferences. Whether it be inhalers, nebulizers, or dry powder devices, the company offers a comprehensive selection of drug delivery mechanisms to ensure optimal treatment efficacy and patient compliance. This versatility in product offerings allows Boehringer Ingelheim to effectively target different segments within the inhalable drugs market and adapt to changing market dynamics.

Looking ahead, Boehringer Ingelheim is well-positioned to capitalize on the growing demand for inhalable drugs, driven by the increasing prevalence of respiratory diseases worldwide. With a proven track record of innovation, a strong focus on research and development,**Market Players**

The major players covered in the inhalable drugs market report are AstraZeneca, Sanofi, Vectura Group plc, Avalyn Pharma, Mylan N.V., Quotient Sciences, Alaxia, EffRx Pharmaceuticals SA, GlaxoSmithKline Plc, Merck & Co., Inc., TFF PHARMACEUTICALS, INC., Catalent, Inc, IRISYS, LLC, Teicos Pharma Ltd, Nelson Laboratories, LLC, Intertek Group plc, Mundipharma International, Pharmaxis Ltd., Boehringer Ingelheim International GmbH, and Cipla Inc., among other domestic and global players. These market players are actively involved in research and development to introduce innovative inhalable drug formulations for the treatment of respiratory conditions like asthma, COPD, and cystic fibrosis. Market share data is available for Global, North America, Europe, Asia-Pacific (APAC), Middle East, and Africa (MEA), and South America separately. Competitors are well-positioned to tackle the increasing demand for inhalable drugs by leveraging their competitive strengths and providing advanced products to meet the evolving needs of patients.

Boehringer Ingelheim International GmbH stands out in the inhalable drugs market due to its strategic collaborations with healthcare providers and research institutions, allowing access to valuable insights and resources for product development. The company's commitment to research and development has resulted in the introduction of novel inhalable drugs that offer improved efficacy and patient outcomes

Explore Further Details about This Research Inhalable Drugs Market Report https://www.databridgemarketresearch.com/reports/global-inhalable-drugs-market

Key Insights from the Global Inhalable Drugs Market :

Comprehensive Market Overview: The Inhalable Drugs Market is expanding rapidly, fueled by technological innovation and increasing global demand.

Industry Trends and Projections: Automation, sustainability, and digital solutions are key trends, with the market projected to grow at a significant rate.

Emerging Opportunities: New opportunities are arising in green technologies and personalized solutions, especially in emerging markets.

Focus on R&D: Companies are heavily investing in R&D to drive innovation, focusing on AI, IoT, and sustainability.

Leading Player Profiles: Market leaders like Company A and Company B maintain dominance through strong portfolios and extensive networks.

Market Composition: The market is fragmented, with a mix of established players and emerging startups targeting various segments.

Revenue Growth: The market is experiencing steady revenue growth, driven by both consumer and commercial demand.

Commercial Opportunities: Key commercial opportunities lie in expanding into new regions, leveraging digital transformation, and strategic collaborations.

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[industrynewsupdates]

Future of U.S. Durable Medical Equipment Market: Insights from Industry Experts

The U.S. Durable Medical Equipment market size is expected to reach USD 92.83 billion by 2030, registering a CAGR of 5.61% from 2025 to 2030, according to a new report by Grand View Research, Inc. The rising prevalence of chronic illnesses and the expanding reach of home healthcare services and personnel constitute key drivers fueling the demand for durable medical equipment. Projections indicate a continual rise in DME demand over the forecast period, driven by widespread adoption.

Increasing number of hospitals owing to various factors, such as healthcare access initiatives, modernization efforts, and a growing focus on patient-centric care, is expected to significantly propel the demand for durable medical equipment in the U.S. This trend is likely to persist as healthcare systems in the country continue to evolve and expand to meet the growing demands of diverse patient populations.

The growing geriatric population serves as a key factor fueling the growth of the market, necessitating the development and adoption of innovative & specialized equipment to meet the hospital requirements of an aging demographic.

The integration of Internet of Things (IoT) and connectivity emerges as a significant opportunity in the U.S. DME market, transforming patient care through connected devices and decision support tools. This technological advancement extends beyond virtual care, incorporating sensors, wearables, artificial intelligence, and predictive analytics.

Gather more insights about the market drivers, restrains and growth of the U.S. Durable Medical Equipment Market

U.S. Durable Medical Equipment Market Report Highlights

• By product, the monitoring and therapeutic devices segment accounted for the largest revenue share of over 91.40%. This can be attributed to the increasing prevalence of chronic diseases requiring long-term care.

• The personal mobility devices product segment is anticipated to be the fastest-growing product segment over the forecast period.

• An increasing number of disorders, such as spinal cord injuries, osteoporosis, and rheumatoid arthritis, are driving the demand for mobile devices in the U.S.

U.S. Durable Medical Equipment Market Segmentation

Grand View Research has segmented the U.S. durable medical equipment market on the basis of product type, end use:

U.S. Durable Medical Equipment Product Outlook (Revenue, USD Million, 2018 - 2030)

• Personal Mobility Devices

o Wheelchairs

o Electric Wheelchairs

o Manual Wheelchairs

o Scooters

o Walker and Rollators

o Cranes and Crutches

o Door Openers

o Other Devices

• Bathroom Safety Devices and Medical Furniture

o Commodes and Toilets

o Mattress & Bedding Devices

• Monitoring and Therapeutic Devices

o Blood Glucose Monitors

o Continuous Passive Motion (CPM)

o Infusion Pumps

o Nebulizers

o Oxygen equipment

o Continuous Positive Airway Pressure (CPAP)

o Suction Pumps

o Traction Equipment

o Others

o Insulin Pumps

o Ostomy Bags & Accessories

o Wound Care Products

o Cardiology Devices

o Vital Signs Monitor

o Respiratory Supplies

o Urinary Supplies

o Diabetic Supplies

o Incontinence Products

o Orthopedic Braces & Support

o Muscle Stimulators

o Others

U.S. Durable Medical Equipment End Use Outlook (Revenue, USD Million, 2018 - 2030)

• Hospitals

• Specialty Clinics

• Ambulatory Surgical Centers

• Diagnostic Centers

• Home Healthcare

• Others

Order a free sample PDF of the U.S. Durable Medical Equipment Market Intelligence Study, published by Grand View Research.

[abhishekomg]

Awaken Your Senses: Transform Spaces with Fragrance Solutions and Scent Marketing

Imagine walking into a room where the air whispers lavender's calm or citrus's energizing zest. That’s the magic of scent marketing and carefully crafted fragrance solutions. Scents are more than just aromas—they’re experiences, memories, and emotions, woven invisibly into the fabric of any space. From homes to hotels, cars to cafes, fragrances have the power to turn ordinary places into extraordinary ones.

Let’s dive into how the art of fragrance transforms environments and creates unforgettable impressions.

The Art of Scent Marketing: More Than Meets the Nose

Scent marketing is storytelling without words. It’s the fresh-baked cookie smell that makes a house feel like home, the crisp, clean scent that makes a showroom feel pristine, or the soothing aroma that transforms a spa into a sanctuary.

Here’s why businesses are embracing this aromatic trend:

A Signature That Sticks: Scents trigger memory. A unique fragrance ensures your brand stays in the minds—and hearts—of your customers.

Mood Boosting: The right aroma can uplift spirits, reduce stress, and create a sense of belonging.

Sales Spark: When customers feel good, they’re more likely to linger, engage, and buy.

Whether it's a fragrance diffuser in a boutique or a fragrance machine in a sprawling mall, the right scent sets the stage for customer connection.

Fragrance Solutions Tailored for Every Corner

Every space deserves its own story, told through scent. Here’s how fragrance solutions can work their charm:

Car Fragrances

Why settle for ordinary when your car can feel extraordinary? With car fragrances, you can infuse every drive with your favorite vibes—be it zesty orange to energize your morning commute or soothing vanilla for long road trips.

Home Fragrances

Turn your home into a sanctuary with home fragrances that evoke peace, energy, or coziness. From candles to automatic diffusers, each scent becomes a brushstroke in the canvas of your living space.

Natural Fragrances

Nature bottled up! Natural fragrances derived from essential oils like eucalyptus and lavender not only smell divine but are gentle on the senses and the planet. Perfect for creating harmony in your space.

Aromatherapy

Why just decorate your space when you can heal it? Aromatherapy uses the science of scent to soothe minds, energize souls, and boost well-being. Peppermint for focus, chamomile for calm—there’s a remedy for every mood.

Perfume

A spritz of perfume isn’t just a fragrance—it’s a signature. A well-chosen scent can express who you are, leave a trail of curiosity, and spark emotions wherever you go.

High-Tech Fragrance Marvels

Welcome to the future of scent! Say goodbye to outdated air fresheners and hello to modern fragrance technology.

Automatic Diffusers

Let fragrance work on autopilot. With programmable settings, automatic diffusers ensure your space smells just right, all day long. Whether it’s a small room or an expansive office, these gadgets keep the atmosphere effortlessly inviting.

Fragrance Diffusers

Ultrasonic, nebulizing, or electric—fragrance diffusers are the modern marvels of scenting small to medium spaces. Add essential oils, press start, and let tranquility wash over you.

Fragrance Machines

For malls, hotels, or large venues, fragrance machines are the unsung heroes of consistency. They evenly disperse scents, transforming vast spaces into cohesive olfactory experiences.

The Grand Finale: Why Fragrance Matters

Scent isn’t just about smelling good—it’s about feeling good. It’s the soft welcome of a scented lobby, the focus a crisp aroma brings to a workspace, or the joy of coming home to a familiar, comforting fragrance.

Whether you’re a business aiming to enchant your customers or a homeowner looking to refresh your space, the right fragrance is your secret weapon. From scent marketing to natural fragrances and automatic diffusers, the options are endless, and the impact is powerful.

Ready to elevate your space? Discover premium fragrance solutions that will transform your environment at Wikka Fragrances.

[dtgmarketreport]

Asthma Treatment Market Size, Trends & Forecasts 2025-2035

Asthma Treatment Market: A Comprehensive Analysis

Asthma is a chronic respiratory disease that causes breathing difficulties. Various treatment options are available, including inhalers, nebulizers, and combination therapy.

Asthma Treatment Market Overview

The asthma treatment market is expected to grow significantly in the coming years. Here are some key market insights:

- Market Size: The global asthma treatment market size was valued at USD 22.6 billion in 2020 and is expected to reach USD 30.4 billion by 2025.

- Growth Rate: The asthma treatment market is expected to grow at a CAGR of 4.5% from 2020 to 2025.

- Segmentation: The market is segmented based on treatment type (inhalers, nebulizers, combination therapy), disease type (mild, moderate, severe), and geography (North America, Europe, Asia-Pacific, RoW).

Key Players in the Asthma Treatment Market

The major players in the asthma treatment market are:

- AstraZeneca

- GlaxoSmithKline

- Merck & Co.

- Novartis

- Sanofi

Growth Drivers of the Asthma Treatment Market

The growth drivers of the asthma treatment market are:

- Increasing prevalence of asthma

- Rising awareness about asthma treatment

- Growing demand for inhalers

Challenges in the Asthma Treatment Market

The challenges in the asthma treatment market are:

- High cost of asthma treatment

- Lack of awareness about asthma treatment in developing countries

- Side effects of asthma medication

This rewritten content provides a comprehensive analysis of the asthma treatment market, including market size, growth rate, segmentation, key players, growth drivers, and challenges.Asthma Treatment Market Size, Trends & Forecasts 2025-2035

[global-research-report]

Revolutionizing Respiratory Care with Pulmonary Drug Delivery Systems

The global pulmonary drug delivery systems market size is expected to reach USD 72.33 billion by 2030, registering a CAGR of 4.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. Increasing prevalence of chronic respiratory diseases is expected to boost the adoption of Pulmonary Drug Delivery Systems (PDDS). As per WHO, 235 million people suffer from asthma globally. Majority of the asthma-related deaths occur in middle- to low-income countries due to a lack of treatment options. This shows the potential demand for pulmonary drug delivery systems in the coming years.

Technological advancements in the field of drug delivery are expected to positively impact the pulmonary drug delivery devices market. These advancements include the incorporation of agglomerated vesicle technology, MDI electronic dose counter, particle engineering, and supercritical fluid technology. Rising demand for new products, changing lifestyle, ease of use, and better facilities are factors expected to provide lucrative opportunities.

Furthermore, a rise in the number of public and private organizations is another major factor propelling the growth of the pulmonary drug delivery devices market. For instance, organizations such as the Asia Pacific Association of Allergy, Asthma and Clinical Immunology (APAAACI) are engaged in providing information in clinical and basic research on allergy, asthma, and clinical immunology. Such initiatives are in turn expected to increase the market demand for respiratory drug delivery devices in developing regions, thereby boosting the overall market growth.

Pulmonary Drug Delivery Systems Market Segment Highlights

The inhalers segment accounted for the largest market share of 62.8% in 2023. Unlike injections which circulate in the bloodstream, inhalers administer medicine straight to the lungs.

The nebulizers segment is expected to register the fastest CAGR of 5.4% during the forecast period.

The Chronic Obstructive Pulmonary Disease (COPD) segment accounted for the largest market share in 2023. COPD is a chronic disease that requires continuous treatment and care.

The asthma segment is projected to grow at the fastest CAGR over the forecast period. Asthma patients look for treatment options that are easy to carry and use, in their everyday routines.

The hospitals & clinics segment dominated the market in 2023. The treatment offered by doctors in hospitals and clinics helps in speedy recovery of patients.

North America pulmonary drug delivery systems market dominated the market with the largest revenue share of 32.0% in 2023. The increasing cases of chronic diseases such as asthma and CODP is attributing to the market growth in the region.

Asia Pacific pulmonary drug delivery systems market anticipated to witness significant growth. The continuous increase in the number of asthmatic and allergic rhinitis patients are factors expected to propel the market growth.

Browse through Grand View Research's Medical Devices Industry Research Reports.

The global endoscopy visualization systems market size was valued at USD 25.1 billion in 2023 and is projected to grow at a CAGR of 6.8% from 2024 to 2030.

Asia Pacific bone grafts & substitutes market size was estimated at USD 662.4 million in 2024 and is projected to grow at a CAGR of 8.2% from 2025 to 2030. 

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global pulmonary drug delivery systems market report based on product, application, end-use, and region:

Product Outlook (Revenue, USD Million, 2018 - 2030)

Inhalers

Nebulizers

Accessories

Application Outlook (Revenue, USD Million, 2018 - 2030)

Asthma

Cystic Fibrosis

Chronic Obstructive Pulmonary Disease (COPD)

Allergic Rhinitis

Pulmonary Arterial Hypertension

Others

End-use Outlook (Revenue, USD Million, 2018 - 2030)

Hospitals & Clinics

Ambulatory Surgical Centers (ASCs)

Home Care

Others

Regional Outlook (Revenue, USD Million, 2018 - 2030)

North America

US

Canada

Mexico

Europe

Germany

UK

France

Italy

Spain

Denmark

Sweden

Norway

Asia Pacific

China

Japan

India

South Korea

Australia

Thailand

Latin America

Brazil

Argentina

Middle East and Africa (MEA)

KSA

UAE

South Africa

Kuwait

Order a free sample PDF of the Pulmonary Drug Delivery Systems Market Intelligence Study, published by Grand View Research.