#lockdown mumbai

[wanderingthedesertalone]

Corona Alone a Diary Revisited: An American’s Experience of the Covid Lockdown in Mumbai 

Lockdown In Retrospect

Mediocre Graces: In any case, by the end of the Pandemic, I had somewhat been restored to good graces, not that I was ever greeted in Anand Nagar(8) at least with the Atithi Devo Bhava(11) spirit, I got on the good side of the local gang and befriended a Muslim woman who sells fish in a roadside stall, but it was too late, lonesomeness and faithlessness in humanity had grabbed a hold of me. Sadly, I am no longer able to speak to the fish merchant. She married, her husband is conservative and doesn’t allow her to speak to men.

On Lonesomeness: It’s worth noting that many endured the Corona epidemic in complete isolation. According to The Wall Street Journal, 35.7 million Americans, including myself, lived alone (Byron) around the time of writing the first journal entry. However, not just did I live alone, I was an expat, I lived alone in Mumbai, India. Regardless of the negative stigma that goes along with living alone, solitude never bothered me, in fact, ever since I was divorced, in 2012, I’ve preferred to be alone. Besides, I could always grab a cup of coffee and talk to strangers, I have the gift of gab when needed, but the double-whammy of isolation and becoming a pariah had pushed me to the brink of insanity. I’ve come to believe that those things that don’t kill us make us weaker and since the Covid outbreak I’ve become impatient, nervous and have lost faith in humanity, as I’ve already said.

Too Much Fluff: In all, the NPR article is woefully misguided and simply tried to make a buck off of Covid lockdowns, like so many other news outlets were doing at the time. A better story would’ve been on those who live alone before the Pandemic, whether for reason of mental health, a willful solitude or social ineptitude, that chronicled each persons’ descent into madness; I despise fluff journalism, maybe because it reminds me of the way that Bollywood paints India as an endless serene landscape of humorous follies in love that can easily be overcome when it’s something else all together, not easily, or that I would like to, put into words. This isn’t just fluff, there’s comedy for sure, there’s humor in all tragedy but there’s a reason for sharing the gritty details of lockdown in India, I feel it’s important to share these stories lest we live them again! In the past year, I’ve filled 6 volumes with recollections of lockdown, I hoped to get them published by a newspaper, that failed.

Diary Excerpts and Commentary

A Note to the Reader: The following excerpts are from the journal of an expat living in Mumbai (recorded between Feb 2019 and Feb 2021), during Covid lockdown(1). Dates have been replaced with titles because, unless indicated in commentary or prose, they’re irrelevant:

It Begins: There’s a few cases of Covid in China and other places but I’m not too worried, this will have as much effect on me as the 2003 SARS outbreak(6), there’ve been many such scares in my lifetime. Besides, I caught the virus from a wedding party in Sri Lanka, it was like the Flu, high fever, mild delirium and a little trouble breathing. Interesting thing about Sri Lanka, all of the land and wealth seems to be in the hands’ of the Nords, the locals have very little and the price of food is like that of America or Europe. Also, airport authorities took a child’s Queen Conch shell away right before boarding, she was clearly enamored by her seemingly magical wave machine. After they took it from her, she cried all the way back to Mumbai.

The Flasher: A few Covid cases have been confirmed and I’m beginning to feel like an unwelcome guest in a foreign land, an unusual notion in a land where the locals say “Atithi Devo Bhava(11).” Typically, Indians are hospitable, on my travels to the South they were, of course, taxi drivers tried to scam me there, but cabbies the world over are a special breed of scum, you should’ve seen the way they took me to the wringer in Hong Kong, hospitality is a source of national pride here. This afternoon, there was a knock on the door, it was my landlord. I found myself baffled by what he said. I opened the door and he began to speak, timidly and slowly in broken English: “there’s been a complaint,” he said. “What’s wrong?” “A man is walking around outside naked.” “Oh, I see. Thanks for informing me,” I said and shut the door, believing that he was telling me of a dangerous predator lurking among this slum’s numerous tightly knit alleys at night. Later, I came to find that the landlord was attempting to tell me that the neighbors had accused me of going on moonlit strolls in the buff, I was the predator. I was shocked and enraged when I found that I was, according to gossip, a flasher, but consoled myself by telling myself that none of this is the landlord’s fault, he just wants to prevent other tenants from rioting. People are scared and looking to point a finger at an invisible assailant. This will be forgotten quickly and my name restored, I guess it’s not contradictory to be both hospitable and two-faced. Why do I care about my reputation in a slum? I don’t want any trouble.

Last Days of Freedom: Worry has set in, even chain restaurants no longer accept cash, not from me at least, I tried to buy something to eat with good ol’ paper money at McDonald’s and they refused to serve me. Worse luck, as the Chinese say. I’m working on a project here and I’m paid in cash, so credit isn’t something I have access to. This doesn’t just affect me, a large portion of the population is paid, untaxed of course, in cash and most likely doesn’t have a bank account. Also, everywhere I go my temperature is taken.

Days of Optimism: Lockdown began, I went to get groceries for the 2 days that we are told we must shelter in place and plan to go to bed early. There was hoarding and ransacking of shelves at the local grocer, but I’m sure that it’s just hysteria and this whole thing will end soon. Another interesting thing happened at the store today, two women got in a fight over the last box of cookies, the first woman, a pudgy mother with a bad attitude towards everyone that I had had the bad luck of having a few encounters with before, used to admonish me saying “smoking is a bad addiction,” I wagged my finger and said “sugar is a bad addiction,” laughing my way out of the store. It was the first time I’ve laughed in days, I’ve been in a daze, everything is quickly changing and feels so dire. The fowl woman, she lost the battle and the box of cookies. A word about change, I’m often told that nothing changes in this little hamlet and I believe it. It’s hyperbole, things change here, but slowly, there’s digital gadgets for sale, but there are also oxcarts that sell food and other remnants of the past. It’s not that nothing changes, It’s that time seems to go by slower here, like the locals heartbeat at a slower pace. I always feel rushed but they take as much time as the seasons.

Two Days In: The two days passed, but lockdown continues, the food I bought didn’t last. Even worse, I wasn’t informed that lockdown part 2 had begun without the first installment ending, I slept through the grocery shopping time, 6AM. I snuck out for an evening walk despite lockdown, 2 interesting things happened on my covert walk, I saw many others outside as well, they all spoke of the cow that wandered into the open air temple that’s adjacent to my apartment complex, some are feeding here, even the Muslims, having taken up many of the folk traditions of the Hindus they live among, agree that a sickly heifer wandering into the temple is a good omen, the other interesting thing, The Green Eyed Lady (an Indian with green eyes) made me some Khichdi(24). There were also Chinese in Haiden, Beijing, a district home to many Russians, who have green eyes. Isn’t genetic splendid? In any case, the woman asked me if I had eaten, usually more of a salutation than invitation here, I said “no,” so she brought me a bite to eat. The food supposedly heals the sick.

Big Changes in a Little Town: Since implementation of the Janata(5) Curfew, many continue to sit along alleys in large groups or participate in sports, not wearing masks(4). Yet, as I walk enroute to purchase groceries, these intrepid individuals say “here comes Corona” and cover their faces with their dupatta(7) or a handkerchief. This change of attitude towards me is, although slight, I’ve always had my fans and detractors here, is palpable. Maybe it’s just my nerves. Before lockdown, I sometimes played Teen Patti(19) with neighbors at least, never understood the rules though. Anyway, the shelter-in-place decree will be lifted on Passover, this must be a good omen, not that I sincerely believe in such things, I think to myself and reiterate my resolution to weather the storm in Mumbai. One concern about the transmission of Covid, Indians don’t have a sense of proximity, they always crowd.

One Good Deed: The endless bad news has left me exhausted. A few thoughts before bed, having lived in other parts of Asia and meeting many people from Europe, India is like America in one way, heterogeneity. It’s a type of melting pot, not a melting pot of strangers from far off lands but a mixture of old kingdoms, who have their own languages and cultures, forced under one, possibly too small, umbrella. Adding it up, Indian society, due to its long history, caste system and numerous religions is exceedingly complex, for example Muslims created the first free public institutes of higher learning, yet in some regards they’re treated like would-be separatists (Khurshid). Thinking about the day’s event, I sit on the small broken cot that’s my bed, I have to get this fixed soon, it’s interesting, the cost of handwork is very cheap here, in the US, anything that artisan might do is expensive and it’s more cost effective just to throw the old away. I’m reminded of this Chinese woman I met in Beijing, she told me “I’m not Han(23).” “Interesting, which ethnic group do you belong to?” “I’m Miao.” “Is there anything unique about the Miao?” “We don’t eat dogs. All Chinese people are the same, we are one people, the only difference between Han and Miao is that we don’t eat dogs.” I was teaching adult English at the time for extra income. India is more like America than China or Europe, diversity is endless.

Anand Nagar Has a New Song: The decree wasn’t lifted. Another day, thousands more Covid cases and locals have begun to shout “go home Corona!” Despite the taunts, I’m staying where I am. I don’t have much of a choice, there aren’t any flights anyway, the airports, in a panic, have shut down, everything, with a mere 2 day warning, has come to a grinding halt. I guess this isn’t merely more sensational media. Besides, the situation is becoming bleaker in the US and airports are havens for communicable diseases, they pack people in, from all over the world, like sardines. Have you ever seen the projected distribution of an epidemic? It all starts with airports. Resolute that this virus will blow over, I buckle down for the Summer of Corona in India.

Foreigners Have it Too: Nothing good has come from lockdowns so far, it has fostered hysteria, mob mentality, greed and anti-foreigner sentiment. This “City of Dreams,” has become a nightmare! The nation has fallen into the clutches of fear of contracting the virus from a foreign national. Hysteria, I tell you! I only hope that this all ends soon. Despite an anti-foreigner hysteria, according to The World Health Organization there are a total of 1637 people infected by Covid-19, a mere 49 of which are aliens(3) (The WHO). Yet, the locals blame it all on Tablighi Jamaat(13)(BBC), why not? Trump is calling this outbreak “The China Virus.” The borders have closed, looks like I’m staying here for a while, I didn’t plan on leaving anyway. Besides, there’s talk of easing restrictions. Back to the human condition, I had always been considered an outsider here, I had always been greeted with mocking and mistrust, to some degree, but there were those who accepted me. The first day I arrived the children called me names and adults mimicked the way I speak with derisive tones and gestures, I guess imitation is the highest form of flattery? I despise epigrams, I really do.

Nostalgia for Slightly Better Days: Before lockdown, there was a woman with a fish tattoo on her arm who often invited me to play cards but I shied away from her after neighbors had told me that she “accuses people of rape to blackmail them for money.” I don’t usually listen to gossip but wanted to play it safe. Other than that, I was at least invited to weddings, funerals and dances during the Graba(22) celebration. Funny story, the first year I refused to dance, a man jokingly told me that if I dance with a girl I have to marry her. I didn’t actually believe him, I’m not that gullible, I’m just not fond of Indian music. Back to the present, it’s not the time for nostalgia, although I can’t think of a better pastime right now, maybe if foreigners in India practice social distancing, unlike the locals, they won’t catch the virus and the stigma will dissolve. The other night I went for a walk just to break the monotony of watching time go by and hoping the world would heal. This morning, I was again accused of perverse behaviors by my landlord. I wasn't walking the alleyways naked, but I am being watched. On the walk, locals barred the alley and told me “no foreigners allowed.” Yet, they daily gather to play Cricket while sentinels watch for cops so that they can quickly disperse.

There’ Gestapos In This Movie Too: I guess I should mention something good too. Lockdown has caused a sort of hush here and now daily I can hear the sound of an infant being bathed through the one tiny window my studio apartment has. Through the 4 foot square aperture I can hear the infant laughing as warm water rushes over it. I now hope that things will return to the way they were before, just subpar not “holy crap the world is on fire and we are all going to die!” A combination of police and concerned citizens, working with the police, now stand along the main road with bamboo canes in hand. They remind me of stories my grandfather told of the Gestapo. Both are poised for violence. The police, they resound the sentiment of the concerned citizens, ridicule the foreigner. Now, I usually get an escort, something that is only afforded to me, to stop “roaming” as I go to get essentials. There are now dots painted on the sidewalk, we are supposed to stand on them to ensure social distancing, the locals don’t obey this. If I do the same, I’m informed, thwack would go the cane. I’ve begun to see in black and white, not metaphorically but literally, I feel as though I’m watching a movie about a distant authoritarian time. The brutalist architecture(24) is reminiscent of Russia and North Korea, it doesn’t take much imagination for the arabesque attributes to obscure. I haven’t slept much.

Building a Wall: This hamlet is bluffed by a river by a river on one side with a small foot bridge for crossing into Neilam Nagar. The police have blockaded the entrance to the crossing and are building a wall to, I believe, keep the several hundred thousand impoverished residence of this hamlet trapped like mice on a sinking ship. I truly fear the wall, perhaps it’s because of my education, having been forced to read the line ‘Something there is that doesn’t love a wall(20),’ throughout school, it’s almost a national anthem. Walls and golf courses have always seemed as despicable things to me. Neither the rich nor the influential politicians are suffering the same as we are in the slums. They play golf in their gated communities…

The First Stone Tossed: As the situation in India worsens, so do the jeering. Now, a few individuals throw rocks at me, a tactic usually reserved for thwarting the region’s menacing wild dogs, as I venture into the ever more dangerous streets at the permitted time, 6AM, to get essentials, in an attempt to diffuse their frustrations over the region’s spreading epidemic. Yet, returning to the political quagmire that is America keeps me hopeful that sheltering in Mumbai will become easier. Rocks tossed or not, I’m staying in place. Oddly, despite not eating much, I’m gaining weight, it must be stress. Supplies have run thin, some are hoarding and there’s talk of a 2 week prohibition on supply trucks entering Anand Nagar.

Insomnia: Depression has set in and money has mostly ran out. Immediately before lockdown, I was given a promotion but as of yesterday, the company I worked for has permanently shut their doors. I’ve just now realized that I haven’t left my house, let alone gotten out of the broken cot for days. I look at the clock, it’s 5:50 AM, the allotted time for shopping. Getting groceries at dawn isn’t a matter of waking at dawn; I haven’t slept in days either, just sat on this cot watching time go by. Insomnia is starting to take a toll, I’m beginning to hallucinate, time has lost all meaning, at times days go by in minutes yet other times, minutes last for a small eternity. It has been days since I’ve had a face to face conversation with another human.

Home Invaders: Somewhat dazed, I sit on my bed contemplating the meaninglessness of time when there’s nothing to do. Jolted from my daydream-like state, there’s a pounding sound on the door. The sound is getting louder. I hear shouting. The words come into focus, “foreigner, we’re coming in! We’re breaking the door down,” says the unfamiliar voices. I spring to my feet and bolt the door. The pounding becomes more and more rapid and fear takes a hold of me. But then I hear a familiar voice, the voice of my neighbor, she shouts something in Marathi and the marauders leave. I fall into a sleep and don’t wake for 2 days. Food was cut off for 2 weeks, I had to get a bite to eat from the Hanuman Mandir(18). They handed out plates of rice and lentils.

Vigilantes: Days go by and panic worsens among residents of this Mumbai chawl(8). Due to rising fears, vigilantes begin to safeguard the streets from “roaming.” These sentinels attempt to impose restrictions of their own device on me: they inform me that I am not permitted to walk along certain roads because they are afraid that I carry the virus, this happened once before on a late night walk but now it’s the norm, although I’m merely in search of a store to buy necessities and wearing a mask. In the end, these vigilantes won’t cause a reduction in hanging out on the street, this I know, but a few of this slum’s inhabitants get to feel empowered because they are the new sheriff in town. I guess we all need a whipping-post and there’s good among the wicked, a local temple and a few individuals are handing out grains to the needy. We are all needy here. At this point, the lockdown has gone on for months.

The New sheriffs in Town: Currently, there’s two police along Mumbai’s backstreets, those who were given authority by the Mumbai Municipal Corporation (MNC) and vigilantes. Feeling harassed and completely rejected by society, loneliness takes hold of me, I begin to search for a way out of this “city of dreams,” maybe returning home while a buffoonish leader (Trump) who makes a mockery of the US isn’t so bad, I think to myself. All things considered, it’s nearly impossible to abide by laws set by both the government and a hysteric mob anyway.

No Payment Until April: At least I have a roof over my head, I think to myself, an article in Aljazeera, Foreign Tourists Face Hostility in India Amid Coronavirus Panic informs that an Israeli woman was evicted from her home in Goa due to locals fear of contracting COVID-19 and others were forced out of their hotel (Purohit), I can go a day without milk, but not without a bed, not to mention, the police had recently found tourists living in a cave because they are trapped in India and have ran out of money (NBC). I haven’t yet been evicted, but am also out of funds and live under constant threat of eviction. Rent payment is suspended until April (Delhi High Court). I lay on my broken cot, I will try to get it fixed on the black market, and continue to doom-scroll taking note of the day’s death tally and searching for any sign of things getting better. Passover has passed but Covid hasn’t.

Nobody Goes Home for That Price: I do some research and come to find that the US Department of State is offering “repatriation flights,” these flights carry a $2000 price tag (a promissory note for the aforementioned amount must be signed before boarding the plane) and a random port of arrival is where I’ll end up if I choose to return home through the ever so benevolent government, how can anyone pay this price during a Pandemic (this thing has been upgraded to a Pandemic, how lovely words are). Upon arriving at this port, the returning expat must find their way home through barricades and the threat of being infected by Corona (Genter). I harden my heart and again resolve to weather the storm in Mumbai. Besides, if the promissory note isn’t paid, I will be banned from international travel. I’m a Digital Nomad. I travel, work at an incredibly low rate and can only afford to survive in developing countries.

August’s Heat: The death toll jets upward and 75 degree angle, it’s updated daily. While bombarded with an endless stream of bad news, jeering has morphed into threats of violence, sleep is still a rare occurrence, heat rash has caused the parts of my body covered by clothing to become as freckled as Little Orphan Annie, I’m as poor to boot, my field of vision is filled sprawling geometric patterns and my temper is quick.

Worse Than the Daughters of Temperance: As the situation thickens, stores begin to deny me service. A shopkeeper refuses to sell me certain items that are in stock and we aren’t barred from sale, I have just been informed that liquor and tobacco have become contraband. The more than nagging need to satiate addictions during lockdown aside, this proprietor allows Indian nationals to purchase products, but denies me the same goods. He’d have me starve to death! I, like all outsiders, have become the face of a faceless virus that has ruined lives, in fact “Muslims were initially blamed for the spread of infection (Siddiqui),” a group that is no less a part of India than Sikhs(10), yet, like Jews anywhere in the world, are perpetual outsiders. All things considered, this is mass hysteria! Nobody I know has died from Covid yet. A sampling error? Perhaps. Nonetheless, I sit in my room without a breeze (I don’t have A/C) and ponder what society has come to, Freud’s mob mentality.

They’re Trying to Starve Me Out: That shopkeeper has changed his mind, I returned to him to buy groceries but he yelled “go away foreigner white face.” He then insisted that a clerk not give me an old box, although I was carrying a heavy load and had no tote. The hypocrisy of people here is an in the face classism, a rule for me and a rule for them. The Covid cases are increasing exponentially! So are my headaches. They’re not headaches as much as a feeling that every nerve ending in my body is being prodded with a needle and the inside of my brain shrinking. Now, I sit at home alone, the rats scurry across the floor, the heat comes in waves, time stands still and there’s nothing to laugh about, Covid cases are in the hundred thousands and the death toll is staggering as well.

Befriending the Gang: August’s heat, insomnia, constant dread and lack of nutrition are getting to me, I don’t know how much longer I can go on. Even local pharmacists have begun to convey a fear of me and insist that I have a cough when I go in to ask for something for heat rash. Unlike the grocers, the pharmacists sell me goods, but with great hesitation and suspicion in regards to my presence in this chawl. Finding tobacco is now the chief task of every day. It’s sold on the black market, along with chocolate, alcohol and meat, at exorbitant prices. So, like a heroin addict, I slink up to a back alley leant-to and buy a pack of smokes. It’s just like buying illicit drugs: there’s an obligatory period of making small-talk, ambiguity over whether or not the man actually has tobacco, razzing, phone calls and scurrying about to find it. In the end, I walk away with cigarettes at European prices and a dirty feeling.

Suicide Among Death: Lockdown continues and most in this chawl have lost morale. The neighbor sent her son over to tinker on my electric piano. She told me of what has been dubbed The Flower House Girl. A young woman hung herself from rafters due to endless confinement to her home and the bleak picture of tomorrow that the daily news paints. What a shame! I had wondered what the fire department was doing on the main street. They took her out of the third story window with the truck’s ladder.

Another Year Another Onion: Did I mention it’s a New Year? I didn’t even notice that the year had changed, the date passed unceremoniously and with festivities. Again, the police have rebuilt the wall that surrounds this chawl, tightening the perimeter, I’m not sure if it’s to keep Covid out or us in. In any case, food has scarcely made it through the makeshift wall and news is that food supplies will be cut off for 2 weeks, again. In any case, that which makes it in is mostly sequestered by the gangs, anyhow. It’s that I’ve got the most onions mentality(12). Despite rarely eating, I continue to gain weight. Speaking of onions, there are now over nine million confirmed Covid cases and farmers are protesting the price gouging of seeds, stating that “We are the ones who have provided food, milk, vegetables when the whole country was in lockdown, we were still toiling in the fields. It is the government” not gathering in New Delhi “that has put us at risk by introducing these laws during Covid (Hollingsworth et al).” My heart is with these brave men and women and if I had the strength I would be beside them. All things considered, despite the news and friends’ proclamations that a new year brings new hope, this may be an onion of a year too.

The Walls Close In: Yet again, the police have reduced the circumference of the wall. I feel claustrophobic or like I’m slowly, very slowly drowning. I go to bed, but sleep doesn’t come. I hear the rats fight over the last morsels of food in this chawl, when I wake, there’s inevitably a rodent corpse on the footpath in the ally that leads to my house. Food has been cut off for 2 weeks. I gave the last of my supplies to a family, in total it amounted to a pound of rice and a pound of lentils. Now, the cot is less of a fishing net with big holes and more of an empty frame. I lay on the floor instead, will I be able to get somebody to fix it, I don’t know. I have to get my family to send money first.

An Altercation: We are now allowed an evening walk, so I venture out to the usual chants, a ragtag team of would-be thugs follow me. A wave of exhaustion washes over me and my pace slows to a crawl in front of the BJP(14) Office. As I cross in front of the office, beneath the flag, a scrawny slum-bastard walk up and says “are you British?” “I’m American,” I reply. “I hear they call you Hari(15).” I can smell the alcohol on his breath as he speaks. “What of it?” “More like Harry Potter.” “I guess that’s funny,” I say and try to walk away, but he grabs me by the collar and takes a swing, he misses. I return the blow, my fist makes contact with his face. My heart is racing. I fear an all out retaliation when, like roaches from beneath rot-wood, members of the local gang emerge from the alleys and come to my aid. I had been buying tobacco from them, at highway robbery prices for weeks, and so it’s in their interest to act as my vigilante guardians, in some regards, the gangs are better than the police, or at least their corruption and self service is laid out on the table for all to see, where the cops are supposed to protect and serve, protecting and serving often isn’t the case here, it comes down to ethnic and caste schisms.

Two Deaths and a Ghost: It’s another day and the death toll has spiked again. Feeling that I escaped death and death being the only thing the news reports on I begin to wonder, had I been killed by a mob, would my death have been reported as a Covid death? Is the death toll real? There’s a little hospital in this chawl, it’s certainly not inundated with the dying and morticians don’t walk the streets singing “bring out your dead,” as they did during the Black Plague of 1665. In fact, of the 3 who purportedly died in Anand Nagar, one was an elderly with Emphysema, the other was a suicide and the last one, I saw him walking down the street the other day, risen from the grave as by some Covid era miracle. Truth be told, he had gone back to his family home and returned. Not an easy task, much like during the Holocaust, traveling papers are required to go anywhere, there’s not even any trains, minus a few for displaced workers. A combination of lack of food, a growing mistrust of the government’s intention with regards to lockdown and dire times brings these lyrics to mind: My wife fixed up a tater stew/ We poured the kids full of it/ Mighty thin stew, though/ You could read a magazine right through it. Always have figured/ That if it’d been just a little bit thinner, Some of these here politicians/ Coulda seen through it(21).

Are the politicians duped or am I? What about herd immunity? I feel like I’m living in the Dust Bowl, except there’s no storm of dust and the sky isn’t black. The enemy is invisible. Or, am I the enemy? So much for relativism.

Police and Indians: On another outing, again attempting to purchase essentials, those things that whether for sustenance or pleasure, an invisible hand has decided that I may indulge in, I find that even local authorities seem misinformed about the number of foreign nationals in India with Covid. Recently, police stopped me for questioning and informed me that “foreigners are the cause of Corona Virus.” After looking for a quarantine stamp on my hands several times and not finding one they insisted that I run back home and followed me on motorcycles. This was witnessed by several locals who cheered the police on. As the police resounded sentiments of this chawl’s inhabitants, it reinforced negative feelings. I didn’t eat that night. The days following the police harassment, locals continued jeering me by saying “the police will come and hit you,” while mimicking the thwack of a cane on their posterior. Not just are they misinformed, they’d like to see me hung.

Read the Sign: In case you feel incredulous in regards to my claims about placing a stamp on the hands of foreigners and the police’s blindingly Orwellian allegiance to the BJP, the party who blamed Covid on Muslims and foreigners, The National Library of Medicine has this to say about it: tourists who arrived in India from affected countries were put in quarantine for 14 days in their port of arrival, their “left hand was stamped with ink” to maintain the date and time of their home quarantine, “a move that could risk assault, due to stigma towards Covid suspects [foreigners].” Individuals violating the quarantine can be penalized via Indian penal code Section 188, 269 and 270 (Siddiqui). The police, like the locals, are looking for a whipping-post and have a draconian view about foreign nationals in India during this crisis, what a hoot it would be to cane them. Bollywood is no “City of Dreams,” in fact, misinformation abounds here, signs, obviously posted by Conservative and nationalistic Hindu Vegans, reads as so: ‘Ways to avoid Covid/ Don’t eat meat/ Don’t smoke/ Don’t talk to foreigners.’ I no longer see the good that I jotted down in an earlier journal entry. Also, tired of the word “misinformation,” not sure who gets to decide what’s misinformation, although I myself used it in this entry, just tired: days crawl by and the feeling of isolation causes a pressure on my cranium and a meaninglessness to all things.

Mending a Bed: Despite having become a pariah, I was able to get the cot fixed, for a small fee, a tailor was willing to come over, and work against the law, they despise me, but like money enough to look past it. The work doesn’t look great, it’s rigged. Most everything here is rigged. I’m never sure if this is the ingenuity of a race of impoverished people or the result of an attitude that declares good enough is good. In the end, most everything is a hodgepodge of corrugated steel, broken bits of wood and rope with exposed electrical wires that run through water and the elements in general. I’ve always said, if the manpower here became a collected force and decided to stop pollution, get the rivers clean, enforce something like an ADA, demand fair housing they would be an unstoppable force. Instead, they divide themselves along ethnic schisms.

A Pickpocket: Food has returned to the stores and shopkeepers are serving me, but I was pickpocketed at the register. I took my wallet out to pay, right before my eyes a man reached in my wallet and took a 500 out, it was the last of the money I had. I came home empty handed. For the first time since my divorce, I broke down and cried. Now I sit wiping my eyes. Is all hope for humanity lost? I cannot answer. Besides Covid, there’s so much political turmoil! It looks as though there won’t be a smooth transition of power this time.

What I’ve Learned From the Steppenwolf: I’m concerned for the nation’s migrant workers, other visiting foreign nationals and those who descend from Mizoram and Assam, these individuals may be more prone to the psychological effects of loneliness than myself. Culturally, Indian life centers around an extended family, whereas I’m more akin to Herman Hesse’s Steppenwolf. All in all, it’s tough to live overseas in the best case scenario and down-right depressing when you’ve become public enemy number one. But, as I said, I have a tough enough skin to survive this, but there are those who’ve been cannibalized by their own society. Anyway, lockdown should end in 3 weeks, the infection rate is on the decline. We are now aloud out in the evenings and I have taken to sitting with friends in front of the Rukhmini(16) Temple. It’s like the opening line of a joke, a Jew, a Muslim and a Hindu… Among us, there’s a Muslim, a Jew, a Christian and a Hindu priest. All in all, I need them not, but it’s nice to have some companionship, even if there’s little communication. I have returned to good graces.

Family Matters: Although I feel alone, I’m not jealous of India’s family structure. Locals often ask me about my family, casual things like “how is your mother?” “I don’t know. I don’t keep in touch with my family very much,” I respond. It’s a matter of privacy and staying out of gossip. Here, grown men never grow up, they are fed and coddled by their mothers. I had recently met a man who can’t cook for himself, nor wash his own clothes and still occasionally sleeps in bed with his mother. Speaking of men, spouse abuse, along with drinking, is on the rise. It’s not uncommon to see and hear it. Too often, after dark, I witness, when I sneak out for a walk to break the munatiny, men hitting women by the open air temple that my house is adjacent to. Speaking of temples, Hanukkah recently passed. I lit a makeshift menorah, but even that gave me little joy. As for now, the best thing is drinking chai by the little Rukmini temple.

Down With the Wall: The wall has come down! Lockdown isn’t over, but the wall has come down. Alas, air travel has returned, the government has announced “air bubbles” and I’m returning to America. After everything, I was never again treated as more than a second-class citizen in that chawl but it matters not, I’m leaving! In the end, the locals’ reaction to me and the psychological impact of the loneliness, their words and actions heave upon me, have caused deep scars. On a more disappointing note, all local newspapers have declined to publish my recollections of lockdown. An earnest question, were we fed false dichotomies, ones that stated wear a mask or everyone dies and get the vaccine or everyone dies, just for some political experiment or agenda? It’s just odd that after the farmers protested the Covid number began to decrease.

Integrity Intact

No Amnesty for the Wicked: One might say, you’ve survived the worst, why bring this up at all? Isn’t it time for amnesty? I feel the answers to this was best put into words in the video Pandemic Amnesty: Do you Forgive and Forget and so I will summarize what the author said, “there were things that happened that there needs to be a recognition of, and there needs to be a public apology. There needs to be a promise that this never happens again. There needs to be people who actually pay for their behavior, potentially criminal behavior. […] Until the people who did harm admit that they did harm this kind of thing will just keep repeating itself. […] Some people were victims, other people were perpetrators, and then there [were] also enablers (Wand).” For instance, The Deccan Herald reports that there have been “attacks on people from India’s northeastern region […], suspecting them of being carriers of the virus.” Assaulting your own people is like cannibalism, that’s all there is to it! As it was written in the newspaper, apart from being called “Corona” or “Chinki(9)” India’s [Asiatic] people were spat on and forcibly quarantined, despite showing no Covid symptoms, all because of their looks and an ignorant fear that anyone who looks different are the root cause of the Pandemic. Also, they were denied entry into their apartment complexes, evicted, merely threatened with eviction or forced out of restaurants to make others comfortable and none wanted to share transport with them (Karmakar). Of all things, it’s not time for amnesty.

Ignorance isn’t an Excuse: There needs to be punishment for these wicked deeds! There’ll be no retribution for foreigners who suffered in India, but locals, those from minority communities, who had just days before lockdown been upstanding citizens, deserve retribution and possibly reparations. There those who died from the virus and those who died at the selfishness and ignorance of mankind, for those who died by the hand of man have this to say: “To forget the dead would be akin to killing them a second time ( Elie Wiesel).” Ignorance, for good reason, has never been, nor shall it be an excuse for breaking laws and committing atrocities. The Atlantic is wrong in their assertion that we should just forgive and forget (Oster). Perhaps, in the name of healing, it’s time to forgive, but should never forget!

A Clear Conscience: During The Covid Outbreak, I may have lost my mind, found myself in complete isolation and on the brink of starvation at times, but at least I kept my dignity. I threw no stones and attempted to obey the laws, even those that actively brought hardship into my life. I defended myself when needed, I live by the adage “walk gently and carry a big stick.” As for the war of the ethnicities in India, I guess it’s none of my business, alone, I can’t defend the minorities. And in regards to retribution for the wicked, my hands are also tied. However, I won’t give amnesty, not in my heart. Forgetting and moving on, as Oster’s article suggests (Oster) is, to reiterate, akin to allowing the cycle to repeat again. In the end, my travels have provided me with armor to protect against cabin fever, I’ve endured hardships and loneliness in remote villages of Nepal and have been “the stranger” in the metropolitans of Hong Kong, Bangladesh… But there are those among the Indians whose identity and self-worth come from a tightly knit family and friend structure, many of which took their own lives due to isolation. Others starved to death because of lack of income and others died due to the rejection of medical services. Luckily, I was not immune to the effects of isolation, but well insulated from the threat of Corona by a chawl that exists off the radar and societies’ fear of foreigners, local inhabitants keep me at arm’s length and so, I didn’t catch the virus during lockdown.

Notes

1: The views herein are not the of WTDA but the author. At WTDA we publish a variety of news, depending on what we deem to be an interesting story at the moment.

2: At the time of writing, Covid hadn’t yet been declared a Pandemic.

3: Citation no longer available at The World Health Organization.

4: The author of this journal wants it to be known that they don’t, nor did they ever, believe that masks are/were an effective way of preventing Covid-19 but were forced to wear a face covering by Indian law. At the time, they obeyed the law.

5: Public.

6: Hyped media, having no real effect on the life of the author.

7: A long scarf worn by Indian women.

8: The Marathi word for neighbourhood which is colloquially used to denote a slum.

9: North Indian slang for India’s Asiatic population.

10: A religion that combines attributes of Islam and Hinduism and originated in India.

11: Guests are G-D.

12: In 2019, due to flooding, there was an onion shortage. An entrepreneur had been hoarding onions. At the time, not only did he declare that “onions are the new gold” he purportedly sold the onions for 3 times the market value. To the author, it serves as a symbol of the selfish psychological state that caused some of the worst aspects of Covid lockdown.

13: A 3 day Islamic spiritual event in India’s capital hosted by a 100 years Islamic Missionary Movement. Due to the cases reaching over 300 after the event, the meme was coined: China is the “producers” of the virus, and Muslims are the “distributors.”

14: A political party, of which Prime Minister Narendra Modi is the leader of. Every neighborhood has a BJP office.

15: A common male name in India and regional pronunciation of the Anglo name Harry.

16: The primary wife of the Hindu G-D Krishna.

17: The name of the slum in which the writer lived during lockdown.

18: A temple in the slum in which the foreigner lived during lockdown. The temple is dedicated to the monkey G-D, a deity who helped Rama in the Hindu epic, the Ramayana.

19: A poker-like card game in which the players make melds with three cards.

20: Mending Wall by Robert Frost.

21: Talkin’ Dust Bowl Blues by Woodie Guthrie.

22: A dance form native to the west Indian state of Gujarat, performed in October to honour the Hindu Goddess Durga. It is also celebrated in Maharashtra. People gather on the streets, dancing in pairs of men and women where they rhythmically click sticks together.

23: The largest ethnic group in mainland China, about 91% of the population.

24: A South Indian dish made of rice and lentils. It’s a comfort food that’s supposed to aid in healing.

25: Brutalist architecture emerged during the 1950s in the United Kingdom, among the reconstruction projects of the post-war era.These buildings characterised by minimalism and bare building materials. They are commonly seen today in old Soviet Union countries and Central Asia, reminding many of totalitarianism.

[abhithewriter]

MY TIME DURING COVID

It was four years ago, when the world came to a standstill thanks to the presence of a virus called COVID-19. I was in Leeuwarden when I heard about this virus. It was present in China at the time so nobody in my university was worried about it. But as time passed by, the virus started to spread across several countries, people started to get concerned.

I was away from my parents, so we were in constant communication as to whether I should go back to Qatar or stay in Leeuwarden. But as the cases started to rise in Europe, particularly in the Netherlands, we thought it would be safer for me to go back to Qatar. On the 17th of March 2020, I travelled from Leeuwarden to Qatar, but then another problem raised. Qatar was not allowing entry to anyone who was not a Qatar Citizen and at that moment, we decided that the best thing to do if for me and my mother to travel to India and stay in my relative’s home. In our opinion, this was the best option as we thought the lockdown would not last more than a month. So, we travelled to Mumbai while my father stayed in Qatar where my mother’s sister had vacated her house so we could stay there and quarantine.

My mother and I struggled in the initial stages as we always had to wear masks and gloves while going downstairs to buy fruits, vegetables, and other essentials for the house. My mother was away from my father which was very difficult for her and much like the world, my mother and I found entertainment through social media and TikTok reels. The chores in the house were distributed between my mother and me as I oversaw washing dishes, watering plants and laundry while she was doing the cooking and the cleaning of the house. Matters got worse when the lockdown was extended for another month and none of our family members could stay with us at the time. Outside our house, all we could hear was negativity as nobody had any clue as to when the lockdown was going to end.

Two months into the lockdown, things felt like they were easing because people were allowed to travel within their state, which meant our family could stay with us. This made things a little better for my mother and me as we had people to help us and keep us company. Another advantage of the family staying with us was there was someone to help us with the chores at home. Another positive was that sports matches were coming back, albeit in an empty stadium. It looked like we were starting to get some sort of respite. But just then, there was the news about Sushant Singh Rajput committing suicide and because people were already frustrated with the lockdown, this news just pushed people over the edge. Social media became a negative place, and the next month became difficult for everyone.

On the studies front, I was attending classes and writing exams online and this was a different challenge for all of us as a lot of us were in different parts of the world in different time zones. We had to give our written examinations with the cameras turned on in our laptops to make sure that we were not cheating. I was working on group projects with my team members who were in different parts of the world, and this had its disadvantages like having to agree on a particular which was not always easy due to the time difference and there was the problem of the internet connection which was not always stable.

Five moths into the lockdown, we got news that we would be allowed to travel back to Qatar and when we heard this, my mother and I were ecstatic when we heard this news. We had to wear a mask and a face shield while travelling in the plane but that did not matter to us because we just wanted to get back home. When we landed in Qatar, we had another challenge where People had to quarantine for one week inside a room before they were allowed to go home and it was a lot to take for my mother and me as we had already been though a lot.

On the 7th day, we were allowed to travel back home and the three of us were finally together after almost half a year. This was an experience that I will never forget and hopefully never want to go through ever again.

[denimbex1986]

'Imagine Andrew Scott, the Hot Priest from Fleabag, leaning in close and whispering sweet nothings directly in your ear, wrapping you up in a warm auditory hug. For just US$3.99/month, you could bring that fantasy right into the comfort of your bedroom.

Scott is among the many voices on Quinn, a popular app for what it calls “spicy” audio stories, which an increasing number of women are tuning into to feel hot, bothered, and everything in between...

...This year, besides Scott, Quinn roped in actors such as Victoria Pedretti (of The Haunting of Hill House fame) and Jesse Williams (Only Murders in The Building) to be their sexy voice.

If the appeal of having your celebrity crush croon steamy eroticisms at you wasn’t enough, the comfort of being able to listen anywhere is a thrill of its own. “I was hooked on Andrew Scott’s The Queen’s Guard. I was riding the metro, grinning like a Cheshire cat, and people were noticing,” shares Devika*, 36, a corporate communications executive from Mumbai, who stumbled upon audio erotica during the Covid lockdown and hasn’t looked back since...'

[paladin-of-nerd-fandom65]

oooo can you explain your reasoning on India and Chile?? Im chilean myself

Really it’s for the sake in a meta sense of exploring their cultures and seeing how our respective heroes interact with those cultures in their missions

As for their missions,

Titans of Tomorrow: Perusing down a small HIVE Academy detachment who were training no potential supervillains in Chile, especially since they got their hands on samples of DNA for the Titans, including themselves. The HIVE in particular were hiding within the tallest building of Santiago and gotten the city under their lockdown, challenging the Tomorrow Titans to come to them

Team StarKnights: At first they arrive for giving themselves a well earned vacation after a long string of crime fighting and world saving. Eventually even their vacation to Mumbai gets lopsided by Xa Du, the Phantom King escaping the Phantom Zone and instituting a hostile Takeover of India with his forces, using the Taj Mahal as a capitol.

[fandomjunker]

a love for the ages

this is just a very vague idea i had. it's sort of a series of connected drabbles that eventually lead up to a romance (maybe?). anyways. here's the first part? the drabbles kind of speed-run through the initial stuff before we plunge into the good stuff in 2023-2024. it'll

>>>>>

They said love makes fools of us all. I used to roll my eyes at the very thought. 

Until he made a fool of me.

>>>>>

September 2020

It’s the month of September in the year of the lockdown: 2020. I hummed to myself as I scrolled through the contacts on my phone. The task given to me was a mundane one: recruit interested volunteers for the Teacher’s Day event to be held shortly. I muttered to myself with a tinge of frustration, “Maybe they should’ve given this task to someone who has actually met the people in this school.”

Being fresh out of Mumbai and joining my new school in the lockdown, I’d never actually met any of my classmates. All they were to me were white names on a black screen in an Arial font. I didn’t particularly want to go through the trouble of reaching out and making new friends. Again. I had already done that song and dance twice in Mumbai, and in my four years there, I’d only picked up one worthwhile friend, Lakshanna "Shanna" Shetty. She was more than enough for me. I didn’t see the need to put myself through the unnecessary torture of awkward social interaction. Still, I dutifully scrolled through the contacts of the numbers I’d guessingly saved the names of.

Malika

Roshini

Gokul

Amina

Kai

I stopped for a moment at the last name, Kai. My finger hovered over the profile pic for a moment before I clicked on it. It was the Ikigai venn diagram of life. An intrigued smile tugged at my lips as I remembered Dad and my discussion on it a few days ago. They always say not to judge a book by its cover, but I already had a feeling that this person would be a kindred soul. I had to reach out to someone at some point. Why shouldn’t he be the first?

So instead of merely forwarding the generic text I’d copy-pasted for everyone, I typed out another message first.

[beingharsh]

Stefan Zweig, two weeks after the start of World War Two: ‘From now on, an endless network covers the world, all day and all night.’ No one is alone in their bed anymore. Each individual knows that ‘thanks to our new methods of spreading news as it happens, we have been constantly drawn into the events of our time . . . Incidents thousands of miles away came vividly before our eyes. There was no shelter, no safety from constant awareness and involvement.’ The networks crisscross our sleep, the rhizomes grow in our brains. This new environment has spread steadily, speeding up. There is no escape from the news. We are a community filled with anxiety. We are as global as bubbles. And we also like this instantaneous medium that is now so familiar. We order American-made objects that arrive in our European letterboxes, sent from addresses in China. We see them on our screens and they materialize in our apartments. The annihilation of space by time: Marx predicted it, Amazon enabled it. And in the mid-2000s we saw people living in Brisbane, Mumbai, Lagos, or Buenos Aires, pixelating all at the same time on Skype video conferences. Our still-faltering communication systems, with flickering images and intermittent audio, gave those years their old-world tone. During lockdown, the use of these apps multiplied exponentially – FaceTime, Zoom, Teams, Jami, Discord, and others. Discordia, daughter of the night, in Homer’s words.... Whether we’re locked down or not, it’s clear that, even in our bedrooms, space is annihilated by time. Do you have your own room? All sorts of devices surround you. Electromagnetic waves circulate. Diodes keep their eyes peeled. No matter how often you put your device on ‘airplane mode,’ on ‘ghost mode,’ on ‘do not disturb,’ the world – at your fingertips, just like in the ads – demands that you stay present. In the depths of insomnia, you go online again. Your pupils contract in the blue light of the screen. An artificial dawn. You read your text messages and comments, you look at and listen to images, you discuss, perhaps you add a comment and you like, you look at things that are your business and that others are perhaps making it their business to look at too.

"A World of Networks and Vines", Marie Darrieussecq (trans. Penny Hueston)

[salmankhanholics]

★ Tried and trusted: Salman Khan to collaborate with Sooraj Barjatya for 'Prem Ki Shaadi'!

08 July,2023 

What’s he doing next? That has been the question on the minds of Salman Khan’s fans, and many filmmakers who had pitched their projects to him. The superstar, however, was taking it slow, reassessing his choice of movies after the underwhelming run of Kisi Ka Bhai Kisi Ki Jaan. Reports suggested that he wasn’t gung-ho about the offers coming his way, barring Karan Johar’s production and Sooraj Barjatya’s Prem Ki Shaadi (Being choosy, June 21). But now, the actor has made up his mind. We hear Khan and his filmmaker-friend Barjatya will take the family drama on floors next month.  The superstar had loved the concept when it was narrated to him in 2020. While the two were writing it during the lockdown, they sped up the process in the past few months. A trade source reveals, “Romantic dramas, set in a family, are a success at the box-office today, as seen with Zara Hatke Zara Bachke and Satyaprem Ki Katha. Salman is fond of such stories, which is why he had immediately given his nod to Prem Ki Shaadi. However, finalising the screenplay took time. The team began pre-production last month, setting the stage for an August shoot.”

Prem Ki Shaadi, which marks the duo’s fifth collaboration, revolves around a nuclear family. The leading lady will be finalised in the coming weeks. “It tells the journey of a couple, starting from their marriage, to raising their children and going strong till their old age. The first schedule will kick off on a set in Mumbai.” The team is eyeing a Diwali 2024 release.

[k-core]

Hitashya - Jua Kali (Intro)

Jua Kali means "fierce sun" and Kali Yuga is an age of upheaval. This is the intro for a collection of songs and videos called the Endless EP.

Hitashya aka Kai Altmann is an artist and musician who has been globally nomadic since 2017, during which much of the Endless EP was created with a mobile setup and impromptu studio sessions in different cities, including a long CoVid lockdown in Goa and Mumbai.

She is currently based and hq’ed in India.

Lyrics by Hitashya Composition and Production by Hitashya Video Directed, Shot, and Edited by Hitashya Thanks to Friends: Alex, Anya, Carmen, Sonny

[mehtaraveena]

Raveena Mehta Top Singer, Artist And Songwriter.

Raveena Mehta, Artist and Singer, was born in Antwerp, Belgium and moved to Mumbai, India as a teenager. Having lived in two such diverse environments, cultural influences have shaped her perspective and have been large components of what shape her music and art practice. While living in Belgium, she became multilingual, speaking English, Hindi, French (basic proficiency) and Gujar. In 2020, Raveena continued to engage her audience with new music and covers and subsequently grew her social media following. Her notable works from this year included collaborations with various acclaimed artists, contributing significantly to her total viewership. During the Covid lockdown, Raveena teamed up with producer Rishi Rich, to release their song Jab Tu Hai Wahi. In 2021, she sang a duet with Tiger Shroff as the female lead on his song Casanova (Acoustic). Her 2022 song Bewafaa garnered 35 Million views on YouTube[14][15], despite being an independent release. Year Song Album/Single 2020 "Yaadein"[20][21][22] Yaadein 2020 "Jab Tu Hai Wahi" Jab Tu Hai Wahi 2020 "Keh Na Saku" Keh Na Saku 2020 "Aaja Mere Naal"[23] Aaja Mere Naal 2021 "I Want You (Reprise)"[24] I Want You (Reprise) 2022 "Bewafaa"[25] Bewafaa 2022 "Tujhse Milne Ki Aas" Tujhse Milne Ki Aas 2022 "Moonlight" Moonlight 2022 "Tere Liye" Tere Liye 2023 "Kho Jaun Main" Kho Jaun Main 2023 "Sona Jeha Chehra" Sona Jeha Chehra 2023 "Awara"[26] Awara 2024 "Na Ja" Na Ja References

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"इंडियन-ब्रिटिश सिंग�� रवीना मेहता ने BF साकेत मेहता संग रचाई शादी, हैवी लहंगे में दिखीं खूबसूरत". BollywoodShaadis. 2022-12-05. Archived from the original on 2024-09-25. Retrieved 2024-09-25.

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[pixldigitalsolutions]

Empowering Indian SMEs Through Digital Evolution: A Roadmap for Success

India’s small and medium enterprises (SMEs) form the backbone of its economy, contributing significantly to employment and GDP. However, the digital revolution is reshaping how businesses operate, and SMEs cannot afford to be left behind. The transition from traditional practices to digital tools isn't just an option anymore—it’s a necessity to thrive in today’s competitive landscape.

This guide explores why digital transformation is vital for Indian SMEs and offers practical steps to embark on this journey successfully.

What Is Digital Transformation, and Why Does It Matter?

Digital transformation refers to integrating technology into every aspect of a business to improve efficiency, deliver better customer experiences, and stay competitive. For Indian SMEs, it’s not about adopting every tool available—it’s about finding the right fit for their unique challenges and goals.

Think of it as evolving your business to match the digital expectations of modern customers. From offering UPI payment options to building an online store, even small steps can have a big impact.

As Bharath Guptha, CEO of Pixl.in, aptly puts it: “Digital transformation isn’t about abandoning traditional values—it’s about enhancing them with technology to meet today’s demands.”

Why Indian SMEs Must Embrace Digital Transformation

1. Unlock New Market Opportunities

With a population of over 1.4 billion, India offers vast market potential. Digital tools enable businesses to go beyond their physical locations, tapping into customers from other cities, states, and even countries. For example, a bakery in Mumbai can take online orders and deliver customized cakes to nearby regions.

2. Cater to Evolving Consumer Habits

Today’s consumers prefer businesses that are accessible online. Whether it’s searching for services on Google or browsing through Instagram stores, customers expect convenience. Without a digital presence, SMEs risk losing these tech-savvy buyers.

3. Enhance Efficiency and Save Costs

Manual processes can be time-consuming and error-prone. Digital tools like inventory management software or CRM platforms automate routine tasks, allowing businesses to focus on growth while reducing operational costs.

4. Build Brand Credibility

A professional website, active social media profiles, and positive online reviews build trust among customers. In a competitive market, digital transformation ensures your brand stands out.

5. Stay Resilient Amid Challenges

The COVID-19 pandemic underscored the importance of being adaptable. Businesses with a robust digital presence were better equipped to navigate lockdowns and changing consumer behavior.

Steps to Start Your Digital Transformation Journey

1. Define Clear Objectives

Start by identifying your business needs. Are you looking to increase sales, improve customer engagement, or streamline operations? Setting clear goals will guide your digital strategy.

2. Establish a Digital Identity

Website: A mobile-friendly website is your digital storefront, giving customers easy access to your products or services.

Google Business Profile: Claiming your business on Google ensures visibility in local searches like “tailoring services near me.”

3. Leverage Social Media

India has over 600 million social media users. Platforms like Instagram, Facebook, and WhatsApp are not just for socializing—they’re powerful marketing tools. Use them to showcase your offerings, engage with customers, and run targeted ads.

4. Embrace E-Commerce

If you’re selling products, joining platforms like Flipkart or Amazon can help you reach a wider audience. Alternatively, build your own online store using platforms like Shopify for more control over branding and operations.

5. Offer Digital Payment Options

The adoption of UPI, Paytm, and similar platforms has made digital payments a norm in India. Offering these options makes transactions easier for customers and builds their trust in your business.

6. Create Hyperlocal Content

Content in regional languages can resonate deeply with your target audience. For instance, a business in Tamil Nadu could post festive offers for Pongal in Tamil to connect with local customers.

7. Invest in Employee Training

Digital tools are only as effective as the people using them. Conduct regular training sessions to ensure your team understands and adapts to new technologies.

8. Monitor and Optimize

Use analytics tools to track your progress. For instance, Google Analytics can show how customers find your website, helping you refine your marketing efforts.

Real-Life Examples of Digital Success

Local Artisans: Handicraft sellers from Gujarat have leveraged platforms like Etsy to sell their creations internationally.

Kirana Stores: Many small grocers in India now use apps like Dunzo or Swiggy Instamart for online deliveries, boosting convenience and profits.

Fitness Trainers: Personal trainers across cities are using Instagram Live and Zoom to offer virtual classes, breaking geographical barriers.

How Pixl.in Supports Digital Transformation

Transitioning to digital can seem overwhelming, but partnering with experts can make the process smoother. Pixl. in, under the leadership of Bharath Guptha, offers tailored digital solutions to help Indian SMEs thrive.

Here’s what Pixl.in brings to the table:

Website Development: Crafting responsive, engaging websites to showcase your brand.

Social Media Marketing: Creating impactful campaigns to connect with your audience.

SEO Services: Ensuring your business ranks high in local and global searches.

Data-Driven Insights: Using analytics to refine strategies and improve ROI.

Conclusion

Digital transformation is no longer a luxury—it’s a necessity for Indian SMEs to stay competitive and relevant. By embracing technology, businesses can unlock new opportunities, streamline operations, and connect with customers like never before.

The journey might seem daunting, but with the right approach and expert guidance, it’s achievable. As Bharath Guptha of Pixl.in says, “Digital transformation empowers SMEs to think big, act smart, and grow fast.”

Ready to take the leap? Start small, stay consistent, and watch your business soar in the digital age.

[themovieblogonline]

The Death Trap -- Sushant Singh Rajput And The Reign Of Injustice

It was June 14, 2020. I woke up late that morning. I received the news that Bollywood actor Sushant Singh Rajput is no more. He had killed himself by hanging himself in his bedroom. I thought, how can this be? His film “Chhichhore” was released just a few days back. In that, he had given the message “Suicide is not a solution”. Then how can this person who advocated against suicide, kill himself? The majority of Indians believed that he was actually murdered. Born on January 21, 1986, Sushant Singh Rajput emerged to be an iconic Bollywood star. He left his engineering studies in his third year, despite scoring outstanding marks in his engineering selection examination, to join the Bollywood film industry. Otherwise, he would have been a brilliant mechanical engineer today. He joined Bollywood as a struggling side performer and rose to fame from starring in Indian television serials to becoming an iconic Bollywood hero. He was in the Top 10 list in Bollywood and starred in several inspirational, cult-classic, and biographical movies. In 2019, he rented a lavish duplex flat in the Mount Blanc apartment complex in Bandra West, Mumbai. He had kept an astronomical telescope in his flat and his favorite hobby was watching celestial objects and stars. There was no financial crisis as his flat rent was a whopping INR 4 Lakhs a month! It is also said that he used to charge INR 6 Crore per movie he did. Then what led to his mysterious death which was tagged as a “suicide due to depression”? Our story begins in the Mount Blanc apartment where Sushant used to stay. Dear readers, I would advise you all to stay tuned till the end as in this exclusive post I will decode the mystery behind his sudden death. Exclusive: Late Bollywood Actor Sushant Singh Rajput’s friend finally speaks up on Disha Salian’s Death Case https://youtu.be/THjPeh5EJMo?si=ynFqXZKi-X5e_Eb0 Disclaimer: The information provided in this post has been collected from multiple sources with over years of media-based research. These facts are genuine based on evidence. Sushant Singh Rajput used to reside in his flat with three other people, his cook, his live-in girlfriend Rhea Chakraborty, and his close friend Siddharth Pathani. Now, I will be revealing the incident that Siddharth Pathani and the cook narrated to the police during interrogation after Sushant’s death. It was COVID-19 lockdown in India. As per Siddharth and the cook -- Sushant got up at 6.30 A.M. on June 14, 2020, the day of his death. He strolled for a while, drank some juice, and called his sister at around 9 A.M. The last phone call that he made that day was to his friend at 10.30 A.M. After that he went to his bedroom. At 11 A.M., the cook knocked at his bedroom door to ask him what he would have for lunch. When no answer came from Sushant’s side, the cook and Siddharth phone-called his sister. They summoned a lock expert and somehow within 10 minutes managed to open his bedroom door. Do they want me to believe that during that peak time of lockdown in June 2020, they could easily summon a random lock expert? Now, the unbelievable happened. After the lock expert unlocked Sushant’s bedroom door, Siddharth Pathani and the cook sent him away assuring him not to worry, and that they would take care of what was going on inside. After opening the gate, they saw Sushant Singh Rajput dead, hanging from the ceiling fan. They took down Sushant’s dead body from the ceiling fan and by that time Sushant’s sister arrived. Mind you, this is their testimony. It’s up to you whether you want to believe them. But I do not! Are You Kidding Me?! When you know something horrific might have happened inside the room as the person inside was not responding for a long time, how come you sent away the lock expert instead of first opening the door and going inside? Really suspicious! And what’s more? You tampered with the crime scene! Who gave you the authority to take down his dead body from the ceiling fan? Let the police and the medical team arrive first! It's their job! There was no suicide note in the room when it mostly happens that if a person dies by suicide, they leave behind a suicide note. And the startling fact was the plight of Sushant’s dead body. If anybody saw that, let alone a medical professional, any average person would have been able to say that he was severely beaten up before his death. His leg was broken, his eye socket was bruised as if someone had punched him really hard in that area, and his entire neck area had a deep red bruise which indicated strangulation with some object, probably a leather belt. When his body was taken to Cooper Hospital, the post-mortem report revealed “Asphyxia due to hanging”. Just Depression? No Way! Now the entire Bollywood industry had something to talk about! Celebrities started commenting that Sushant was suffering from depression and that’s why he killed himself. Some celebrities also accused him of taking drugs to overcome his depression. These know-it-all celebrities alleged that Sushant was boycotted from working on many film projects and his girlfriend Rhea Chakraborty had deserted him, which is why he was suffering from depression on account of which he was consuming illicit drugs. An FIR was also filed against Rhea Chakraborty and her family by Sushant’s father that she had cheated Sushant financially and had stolen an amount of INR 15 Crore from him. Mumbai police, who were trying all ways to divert this case, suddenly had a new topic to ponder upon. Bollywood’s illicit drug case! The Narcotics Control Bureau (NCB) started summoning every Bollywood celebrity and had them tested for consuming illicit drugs. Rhea Chakraborty was also arrested in this drug case. This case went up so strong that the mysterious death case of Sushant Singh Rajput faded away, lost in the dilemma of the NCB trying to solve illicit drug consumption in Bollywood. “Do Not Drag Me Into This”: Bollywood Actor Dino Morea Speaks Up On Sushant Singh Rajput’s Death Case https://youtu.be/TrtMK71o7Kg?si=3oiyxBjjgZywz-un The Death Of Disha Salian: The Link To Sushant’s Murder Mystery Disha Salian was a young and enterprising celebrity manager. She had managed Sushant Singh Rajput for quite some time. Disha was mysteriously murdered six days before Sushant’s death. First, I will talk about how the murder of Sushant Singh Rajput is linked with his ex-manager Disha Salian’s death. What exactly happened on that mysterious night of June 8, 2020? Brace yourselves to confront the truth unveiled! The Conspiracy Theory: Was It An Accident Or Was Disha Salian Murdered That Night? Disha Salian and her boyfriend Rohan Rai were in a relationship for seven years. They started living together in a flat in the Malad suburb area of Mumbai. It was the night of June 8, 2020, that a lively party was going on at Disha and Rohan’s residence. Among the guests at the party were some of their school friends, two Bollywood actors, and the son of a renowned politician. As the party proceeded, the eyewitness entered, whose name I will not reveal as that would put his life in danger. Suddenly, Disha’s phone rang and she went inside her bedroom to attend the call. The call was from one of her friends who stayed in London. Four of the guests followed her inside the bedroom. As per the eyewitness, two among these four were the politician's security guard and one of her close friends named Himanshu Shikre. While the other guests including the eyewitness were enjoying outside the room, they could see that every now and then a person was coming out of that room, waiting, and then again going in. This coming-out and going-in went on for a few hours. The music in the room was so loud that any noise coming from that bedroom was not audible. A Horrific Crime Occurred! Finally, one of the four people who had entered the room called all the other guests telling them that something was seriously wrong inside Disha’s bedroom, and told them to wait in a room that was diagonally opposite to her bedroom. Disha’s boyfriend Rohan was also among the ones who were waiting. While waiting, the eyewitness was able to have a peak into the bedroom. What he saw will make your blood run cold! Disha’s nude lifeless body was lying on the bed. A white blanket was placed over her nude body which clearly indicated that the four people who had entered her room while she was attending her call had gang-raped and murdered her. After some time, one of those four escorted all the waiting guests to Dadar railway station and warned them that if they told anyone what they saw, they would lose their lives as well. Investigation revealed that politician Aditya Thackeray and Bollywood actors Dino Morea and Sooraj Pancholi’s mobile locations were tracked at Disha's residence that night. Now that the case has been handed to the Central Bureau of Investigation (CBI), they have been accused as prime suspects in this crime. Bollywood Actor Sooraj Pancholi Denies Connection With Aditya Thackeray https://youtu.be/A9RDS_Zdkwk?si=OhBSVu5pUXouyL2- The dead body of Disha was discovered outside the apartment complex on the road. Her body was flung out from her flat’s balcony with full force that it dropped about 20 feet away from the building. The police ruled her murder as an “accident” or “suicide” as you are well aware of how the Indian legal system actually is. They closed the case telling that Disha might be too drunk that night. She might have slipped from her balcony and fallen to her death or she might have killed herself due to some underlying frustration. But what bothers me is that can someone slip or jump out from their high-rise balcony and fall 20 feet away from the building, outside the apartment complex? Had Disha done so, she would have fallen just below the building. If she had taken a run and then jumped from her balcony, then also her body wouldn’t have dropped so far. This was clear evidence that a group of people had flung her body with full force from her balcony. A Shocking Truth! Disha’s original post-mortem report revealed serious injuries all over her body including her private parts. But that original forensic report was altered and a new report was made by the forensics which ruled out any signs of rape. A big conspiracy went on. If you think that the police were helping in this case, then wake up, you have been pranked! The Mumbai police were in fact bent on covering every piece of evidence that would have proved Disha was murdered that night. You might know why. As I had “praised” the Indian legal system repeatedly in many of my previous posts. This was being done by the police so that no clue about Disha’s murder reached the CBI. Justice Delayed Is Justice Denied! I have to tell you that the eyewitness has clearly identified politician Aditya Thackeray in the location. His location and Bollywood actors Dino Morea and Sooraj Pancholi’s locations were all tracked inside Disha’s residence that night. Disha’s friend Himanshu Shikre, who is also said to have been involved in her murder, miraculously vanished. When the media reached his residence, Himanshu called over the cops. The police came and drove the media persons away. If Disha’s death was just a suicide or an accident, then for what reason her boyfriend Rohan and all her friends attending the party were nowhere to be seen after that night? Also, what was the reason for deleting all CCTV footage and the watchman’s diary entry? And where did the apartment’s watchman vanish? He has been missing till today, perhaps killed. And isn’t it suspicious that on June 8, 2020, Disha died and on the same day Sushant’s girlfriend Rhea Chakraborty deserted him? It is said that after hearing about Disha’s death, Sushant became extremely disturbed and his phone call with his sister revealed that. To be honest, I don’t think this poor woman will ever get justice. Influential people were involved in her murder and over here in India, if you are rich and influential, you can easily get away with any crime you may commit. You may have a case filed against you but that case will remain idle and proceed slowly till you grow old and pass away. You will always walk free! But mind you, you have to be rich and influential. For any ordinary person laws are different. Then you may have to spend the rest of your life behind bars if you commit such a heinous crime. Shiv Sena MLA Aditya Thackeray’s Appeal To Mumbai High Court On Sushant Singh Rajput’s Death Case https://youtu.be/ijxfZqFO89s?si=iufd9-dLahDK_5fo The Mystery Behind The Murder Of Sushant Singh Rajput After Disha’s murder, the entire CCTV footage of the crime scene was deleted. Also, the watchman who was guarding the apartment that night disappeared, never to be found again! The page of his entry book containing the entries of that night was torn off. Probably the watchman was made to disappear or was murdered. Deep wounds were revealed in Disha’s body during post-mortem. But the police ruled out the fact of how the wounds occurred as the original post-mortem report revealed that the wounds were inflicted much before she had fallen from her balcony. Sushant Was An Evidence Himself! After Disha’s murderers tampered with all the evidence on the night of June 8, 2020, they left behind one piece of evidence. That was Sushant Singh Rajput himself! It has been revealed that Sushant knew about the murderers and he was going to unveil them in front of the media. You will be astonished to know that after Disha’s murder, Sushant had changed 15 to 20 SIM cards! Either he was encountering death threat calls or maybe he was trying to contact his live-in girlfriend Riya Chakraborty who had deserted him and blocked his original number. But nobody knows the truth behind why he changed so many SIM cards! It was revealed that after Disha’s murder, Sushant had called his sister and cried, “Now they won’t spare me as well!” Yes, this was the note from Sushant Singh Rajput to his sister. Six days after Disha’s death, Sushant’s body inflicted with multiple injuries was discovered hanging in his bedroom from his ceiling fan. Post-mortem reports and the police immediately ruled it as a suicide. Nobody cared about how a person who died by hanging himself had multiple injuries on his body. Facts Tell This Was Not A Suicide! Further, Sushant was exactly six feet tall. The space between his bed and the ceiling fan from which his body was hanging was exactly 5 feet 11 inches. In fact, his legs were touching the bed. How can a six-foot-tall man die by hanging from a 5-foot 11-inch space? The killers might have forgotten that to die by hanging, one requires a space greater than their height and also a small table or chair on which they need to stand. And the astonishing part is that the fan from which Sushant’s body was hanging was intact. It should have broken from the jerk or his body weight if he had really hung himself. When someone hangs himself, the cartilage of his neck breaks. But in Sushant’s case, his neck cartilage was intact. Instead, a deep red mark was surrounding his neck which indicated that someone had strangled him to death. The bruises on his body indicated a struggle. Mind it, all these evidences were removed from his original post-mortem report which I am revealing today in this post. Suspicious, Isn't It? You will be shocked to know that when the police and the medical team reached Sushant’s flat to uncover his corpse, his attendees had already taken down his hanging body from the ceiling fan and mummified it by wrapping it completely with a white cloth. Isn’t this tampering with evidence? Same as Disha’s case, over here, all CCTV footage and pieces of evidence were deleted from the crime scene. The mysterious fact is that on the night of June 13, 2020, all lights in Sushant’s flat except his kitchen were switched off at around 10:30 P.M. which never happened before. Sushant was a late to-bedder. Might be he was killed on June 13, 2020, and his cook and Siddharth Pathani were making things up. Were they behind his murder? Did Disha’s murderers bribe them and make them kill Sushant and then they pretended to be eyewitnesses to his “suicide”? It is possible because as per sources it has been revealed that Sushant had come to know every detail about Disha’s murder and was about to reveal everything to the media in a few days. These guys had already taken his body down from the ceiling fan before the police and medical team arrived. Might be that they killed him and later framed the story of a suicide! Who Were The Culprits? The post-mortem report of Sushant didn’t reveal that he had juice on June 14, 2020 morning whereas Siddharth Pathani and the cook told the police that he did have juice on June 14 morning. A big contradiction to their statements, isn’t it? Are they lying? If they were present all the time in Sushant’s flat then what about the bruises on his body? Who else could have beaten him up and strangled him to death? There was no one else other than Siddharth and the cook along with Sushant in that flat! The startling fact is that Sushant’s live-in girlfriend Rhea Chakraborty, who had left his house, was getting continuous calls on her mobile phone from June 8 till June 15 from a mysterious number she had named “AU”. It is estimated that this “AU” was none other than Aditya Thackeray. A case was filed against Aditya Thackeray demanding his immediate arrest regarding Sushant and Disha’s death cases, but he has appealed to the Mumbai High Court that these are false allegations against him. Location trackers have tracked that Bollywood actors Dino Morea and Sooraj Pancholi were also present along with Aditya Thackeray during Disha’s death incident. Dino Morea was quite popular during the '90s and early 2000s era. Sooraj Pancholi, the son of popular Bollywood actor Aditya Pancholi, happens to be the Godchild of superstar Salman Khan. So, nobody on earth can touch him and he even faced trial for the mysterious death of his girlfriend Jiah Khan in 2013. He was said to be involved in Jiah Khan's mysterious death but pleaded “not guilty”. Aditya Thackeray Appeals To Mumbai High Court Claiming False Allegations Against Him https://youtu.be/fcQ-Uj9Uh2A?si=4QduXsHm6AC5CGAm The Harsh Reality: It has been four years now, since June 2020, and Disha and Sushant’s death cases remain deliberately unsolved. All pieces of evidence against the suspects were deleted and removed from the crime scenes. Post-mortem reports were altered. I would tell the people of India, rather than fearing these influential criminals who murdered them; fear the legal system over here! Tomorrow, God knows, if someone faces the plight of Disha Salian or Sushant Singh Rajput, his or her soul may never rest in peace because of the amount of injustice served by the corrupt legal system in this country. After years of injustice, finally, when the cases were handed to the CBI, all this new evidence emerged. I have to tell you, Sushant Singh Rajput was no ordinary actor. He was an iconic star in Bollywood and as you are aware, top Bollywood actors like him are highly influential. When such an influential and renowned celebrity like him can be murdered in such a brutal manner and the murderers can walk away free, then imagine what’s going to happen to you and me? What justice can we as ordinary citizens of India expect? The cases of Sushant Singh Rajput and Disha Salian’s murders secured worldwide attention and were clear as daylight. Even a school kid could have solved these cases. But our cunning legal system keeps on postponing things and I doubt if, within the next 100 years, these cases will be ever solved. The truth is bribery, corruption, and misuse of power are heavily dominant in India. A star lost forever: The sad part is that we lost a budding superstar who was among the Top 10 list in Bollywood. Read the full article

[yorkcalling]

Kamakshi Khanna turns lockdown into an indie pop EP with Heartbreak 2020

Derived from her coronavirus lockdown The Green Room Sessions, Mumbai, India’s Kamakshi Khanna explores modern loneliness with her new EP Heartbreak 2020. Continue reading Kamakshi Khanna turns lockdown into an indie pop EP with Heartbreak 2020

[sunblonderealtors]

Who Is Investing in Real Estate of Mumbai?

Mumbai, India's bustling financial capital, is a magnet for real estate investment. With its dynamic economy, diverse opportunities, and continuous infrastructure development, the city's real estate market attracts a wide array of investors. Let’s delve into the demographics and categories of those investing in Mumbai’s vibrant real estate sector.

High Net Worth Individuals

Local Entrepreneurs and Business Giants: Successful business owners invest in prime residential and commercial properties.

Celebrities: Bollywood stars, cricketers, and other high-profile individuals purchase luxury homes in upscale neighborhoods like Bandra, Juhu, and South Mumbai.

Real Estate Developers

Large Indian Developers: Firms like Lodha Group, Godrej Properties, and Oberoi Realty are key players, developing residential complexes, office spaces, and retail hubs.

Foreign Developers: International developers often partner with local companies to tap into Mumbai’s lucrative market, bringing in global expertise and standards.

Corporates and Multinational Companies (MNCs)

Office Spaces: Many multinational and large Indian companies invest in prime office spaces in business districts like Nariman Point, BKC (Bandra-Kurla Complex), and Lower Parel.

Retail Spaces: National and international brands invest in retail spaces, leveraging Mumbai’s large and diverse consumer base.

Local Middle-Class Investors (The backbone of residential real estate)

Residential Properties: Many middle-class families invest in apartments and homes. They are driven by the desire for home ownership and the potential for property value appreciation.

Demographic For Real Estate Investors in Mumbai By Age Group

Many new startups of business by youth inspire themesleves to invest in particular property for their potential business to grow. In mumbai after a Heavy Lockdown, Many new startups were introduce & many of them invested into varities of commecial offices & retail spaces. Not only youth, Old Investors with their experties they contiues to invest more & more to properties in areas like Worli, Bandra, New Mumbai etc. For more high returns according to market predections. here is a chart showing age group of last five years of investment in Properties ratio by age group.

[perceptemc]

In early 2020, the world and India was placed under lockdown due to the Covid-19 pandemic. Percept promptly collaborated with the Mumbai Police to launch the Public Service Campaign 'Mumbai First…Together We Can,' aiming to promote 'Social Distancing' and 'Stay at Home' rules. Salute to all the Corona Warriors! #Throwback #MumbaiFirst #Percept #PerceptFabAt40 #PowerOfPercept Watch Here: https://youtu.be/P0YknL2fCuQ

[entrepreneuronemagazine-123]

Empowering Futures: Dr. Mariam Shaikh’s Journey from Education Leadership to Entrepreneurship with MS Education Consultants.

Explore the journey of Dr. Mariam Shaikh, Founder and CEO of MS Education Consultants, in this brief interview. From her beginnings in the education sector to the vision behind her consultancy, Dr. Shaikh shares insights and advice for aspiring entrepreneurs in the field. Join us in uncovering the inspiring narrative of a leader dedicated to shaping the future of education consultancy in the UAE.

INTRODUCTION AND BACKGROUND

Q. Can you share with our readers a bit about your background and journey that led you to establish MS Education Consultants?

I am Dr. Mariam Shaikh, the Founder and CEO of MS Education Consultants. Born in Mumbai, India, I have resided in the UAE for 38 years. With a career spanning over 35 years in education, I’ve held diverse roles, achieving significant milestones. My journey began in the 1980s with the establishment of my preschool, leading to roles in K-12 schools and as a Senior Leader at renowned universities in the UAE like Canadian University Dubai, Heriot-Watt University Dubai Campus, and Amity University Dubai.

In January 2020, I retired as VP of Amity University Dubai, planning to manage my home and Art Gallery in Mumbai. Unexpectedly, the lockdown altered my plans, prompting a realization that retirement wasn’t my desired path. Instead, I aspired to establish my company in Dubai, founding MS Education Consultants. Fueled by a passion for Higher Education, Student Recruitment, Marketing, Strategic Development, International Relations, and Student Experience, my mission is to guide students globally, aiding them in making informed university choices and realizing career aspirations.

My entry into the business world was motivated by a commitment to student success. Witnessing students achieve study goals and career aspirations brings immense excitement. A substantial part of my journey involves mentoring and supporting future leaders, with a particular focus on women entrepreneurs. Active participation in international entrepreneurship groups enables me to mentor and share experiences with women starting their entrepreneurial journeys. My dedication to student engagement and success remains a top priority, driving my mission in the business world.

Q. What inspired you to venture into the field of education consulting?

After my long career in the field of education and being around students, I came to the realization about my true passion. My inspiration to enter the field of education consulting was driven by the remarkable students I engage with and the belief in the transformative power of education to shape a brighter and more equitable future. Daily encounters with the unique stories, dreams, and resilience of these students reinforce the significance of my work and the potential to make a positive impact on the world through education.

Each student I come across possesses distinct narratives, aspirations, and challenges. Witnessing their unwavering commitment to pursuing educational and career objectives, despite obstacles, is truly motivating. These students, representing diverse backgrounds and cultures, fuel my passion for education and empowerment. The excitement in their eyes upon entering a foreign university campus or the sense of achievement upon securing a scholarship underscores the potency of education. It serves as a reminder that knowledge transcends boundaries, and with proper guidance and support, individuals can overcome any hurdle.

Q. What are three words you would like to use to describe yourself?

I would describe myself as authentic, passionate, and persistent. In my professional journey, authenticity has been the cornerstone of my approach, staying true to my values and principles. My passion for education has been the driving force behind my tireless dedication, evident in my commitment to guiding students and supporting their academic journeys. Additionally, persistence has been a defining trait, allowing me to overcome challenges and achieve my goals, both as an educator and as an entrepreneur in the field of education consulting.

EARLY LIFE AND CAREER

Q. Can you tell us about your early life and you’re beginning into the vast field of education?

It was way back in the 1980’s…. My husband had been posted to Ras Al Khaimah as the Airport Manager for Kuwait Airways Corporation. I had heard a lot about the UAE, and we joined him on this posting. With our son enrolled in the Indian School Ras al Khaimah and our two-year-old daughter, Sakeen, in need of a preschool, I discovered limited options and decided to establish one in our villa. This unique preschool featured a spacious garden with various animals like rabbits, a dog, a tortoise, and a mini zoo for birds.

Word spread about the quality of education, UK-based curriculum, and imported playground equipment, leading neighboring children to join. The preschool quickly grew, prompting the hiring of additional staff to accommodate around 10 children aged 2-4, preparing them for kindergarten. As the demand increased, I moved to a larger facility, securing sponsorship from Shaikha Aliya, a prominent local figure in Ras al Khaimah. The nursery, named Hadana Shams al Worood or Sunflower Nursery, received recognition from the Education Ministry, marking a significant milestone in my journey.

Over the years, my involvement in education expanded to leading a large K-12 school, transforming it into one of the largest Asian schools in the UAE with over 7000 students. Transitioning to the Higher Education Sector, I played a pivotal role in establishing foreign university branch campuses in the UAE, including the University of New Brunswick in Dubai Knowledge Village. This initiative aimed to encourage foreign universities to set up campuses in Dubai.

Contributing to the growth of student populations at universities like Canadian University Dubai, Heriot-Watt University Dubai Campus, and Amity University Dubai, I embarked on a new chapter in 2020 with the founding of MS Education Consultants. Passionate about advising and mentoring students in choosing the right university, I find immense joy in sharing their excitement as they reach their study destination and achieve their career aspirations.

Q. What were some of the biggest challenges you faced in your early career as an educator?

In the course of my business endeavors, I’ve encountered various challenges that have significantly contributed to my personal and professional growth. I firmly believe that success is attainable for those armed with smart habits and a positive ‘Can Do’ attitude. Making intentional changes in behavior and mindset has proven to yield rewarding results. These experiences have shaped me into a resilient professional with a clear vision of my goals and an unwavering commitment to achieving them.

Transitioning from a senior professional role in a university to entrepreneurship marked a significant challenge. The shift from receiving a monthly salary to the dynamic life of an entrepreneur, where constant effort is required to generate funds, presented an initial adjustment. Women in business often face diverse challenges, with the pressure to conform to stereotypically “male” attitudes such as competitiveness and aggression. However, I strongly believe that success as a female CEO lies in staying true to oneself and finding one’s own voice. Authenticity is the key to surpassing preconceived expectations. Despite the change from being associated with a company, my 35 years of trust and expertise in the education sector proved invaluable, leveraging my established reputation.

Another challenge involved navigating the landscape of being a female entrepreneur in a male-dominated industry. Earning respect in such environments can be a struggle for many women CEOs. However, I have embraced this challenge, recognizing it as an opportunity for growth. Being a woman entrepreneur in Dubai is viewed as a blessing, even in a male-dominated context.

MS EDUCATION CONSULTANTS

Q. What was your vision for MS Education Consultants when you founded it?

When I established MS Education Consultants, my overarching vision was to create a dynamic space that revolves around empowering students to realize their academic and career aspirations. I envisioned a comprehensive support system that goes beyond traditional consultancy, offering students personalized guidance and assistance in navigating the intricate landscape of global education.

The goal was to build a consultancy that serves as a bridge between aspiring students and esteemed educational institutions worldwide. I aimed to create an environment where students receive expert advice, and meticulous support in university selection, application processes, and visa guidance. Moreover, my vision extended to facilitating strategic collaborations with renowned universities, fostering a network that opens diverse opportunities for students seeking quality education.

In essence, MS Education Consultants aims to be a beacon of guidance for students, providing them with the tools and insights needed to make informed decisions about their educational journey. The vision encompasses a commitment to excellence, personalized service, and a global perspective, positioning the consultancy as a trusted partner for students aspiring to shape their academic and professional futures.

Q. How have MS Education Consultants helped students achieve their academic and professional goals?

MS Education Consultants has played a pivotal role in helping students achieve their academic and professional goals through a comprehensive and personalized approach. Our commitment to excellence and a global perspective is reflected in the following ways:

Guidance in University Selection: We assist students in identifying the right programs and universities that align with their academic interests and career aspirations. Our team provides thorough research and information to ensure that students make informed decisions about their educational journey.

Application Support: Navigating the complex application processes for international universities can be challenging. MS Education Consultants offers hands-on support, aiding students in preparing compelling applications, and ensuring that all necessary documentation is in order.

Internship Opportunities : Recognizing the importance of practical experience in today’s competitive job market, MS Education Consultants is gearing up to introduce new internship opportunities. This initiative aims to enhance students’ skills and provide them with valuable industry exposure, aligning with their professional goals.

Innovative Learning Programs : MS Education Consultants is committed to continuous improvement and innovation in the field of education. We are developing innovative learning programs tailored for both students and educators, creating opportunities for skill development and academic growth.

Networking and Collaborations : Through strategic collaborations with renowned universities and educational institutions, we provide students with access to a diverse network of opportunities. These partnerships open doors for internships, research collaborations, and other avenues that contribute to students’ academic and professional development.

LEADERSHIP AND ENTREPRENEURSHIP

Q. What are your leadership principles, and how do you apply them in your role as director of MS Education Consultants?

In navigating challenges within our business endeavors, I advocate for a positive ‘Can Do’ attitude and strategic behavior changes. As the director of MS Education Consultants, my leadership principles are rooted in creating enthusiasm and fostering communication within the team. I embrace a transformational leadership approach, focusing on effective delegation to empower and develop my team members. Understanding that controlling every aspect is counterproductive, I encourage delegation to multiply our accomplishments while boosting my employees’ confidence and skills. This leadership style extends to our work with students, where creating an environment for them to express their academic and career interests is crucial. We assist students in higher studies by helping them identify suitable programs and universities, providing application support, and guiding them through visa processes. This approach empowers students to take responsibility for their educational and career choices.

Q. What advice would you give to aspiring entrepreneurs in the education sector?

For aspiring entrepreneurs in the education sector, I offer the timeless advice that it’s never too late to set new goals or embrace fresh dreams. This belief has been a guiding principle in my entrepreneurial journey, igniting innovation and progress at every stage of my life.

The entrepreneurial path is undoubtedly challenging, requiring a deep passion for your business idea. Passion is the fuel that keeps you going when faced with difficulties, setting successful entrepreneurs apart. In the dynamic world of business, continuous learning is essential. Stay updated on trends, strategies, and technologies through workshops, seminars, and reading.

Crafting a well-thought-out business plan is crucial—it serves as your roadmap to success, aiding in understanding your business, securing financing, and forming partnerships. Efficiently managing time and finances, prioritizing tasks, and remaining adaptable in the face of shifting landscapes are essential skills for success.

Building relationships is key, connecting with mentors, peers, and potential customers provides valuable insights and support no matter which industry. Networking serves as a bridge to meaningful relationships that can contribute to your entrepreneurial journey.

Expect unexpected challenges, and approach them with creativity and resourcefulness. Embrace setbacks as opportunities for growth, learning, and determination to succeed. Stay true to your vision and values, as they anchor your entrepreneurial journey.

Remember, you are not alone—seek guidance, find mentors, and build a supportive network. Embrace passion, persistence, and a commitment to continuous learning. Success is within reach, and I am confident that you can achieve it on your entrepreneurial journey.

Q. What are your thoughts on the future of education in the UAE and the region?

The future of education in the UAE and the broader region holds great promise and is marked by several noteworthy trends and developments:

The UAE’s commitment to becoming a hub for international education is evident in its efforts to establish partnerships with renowned global universities. This fosters a diverse and inclusive educational environment, offering students access to a broad range of academic programs and cultural experiences. The education sector in the UAE is increasingly focusing on fostering innovation and entrepreneurship. This includes initiatives to develop students’ critical thinking, problem-solving skills, and creativity, preparing them for the challenges of a rapidly evolving global economy.

The UAE has been at the forefront of embracing technology in education, and this trend is expected to continue. The integration of cutting-edge technologies, such as artificial intelligence, virtual reality, and online learning platforms, will enhance the overall learning experience and provide students with more personalized and interactive education. There is a growing emphasis on Science, Technology, Engineering, and Mathematics (STEM) education to prepare students for the demands of the future job market. The UAE recognizes the importance of nurturing a workforce with strong skills in these areas to contribute to innovation and technological advancements.

By recognizing the importance of continuous learning, there is a growing emphasis on lifelong learning initiatives. This involves providing opportunities for individuals to upskill and reskill throughout their careers, ensuring that the workforce remains adaptable and competitive. The UAE places a strong emphasis on cultural and moral education to instill values and ethics in students. This holistic approach aims to develop well-rounded individuals who contribute positively to society.

The COVID-19 pandemic has accelerated the adoption of e-learning, and this shift is likely to persist. Educational institutions are expected to continue incorporating online and hybrid learning models, offering flexibility and accessibility to a diverse student population.

In summary, the future of education in the UAE and the region is poised for innovation, technological advancement, and a holistic approach to nurturing well-rounded individuals. The commitment to global partnerships, STEM education, and continuous learning reflects a forward-thinking vision for the education sector in the years to come.

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The compressor in AC and Fridge can Cool You Down

When it is hot and humid outside, one finds relief only by drinking water out of a fridge or sitting in an air-conditioned place. Ever wondered, how both of these types of equipment give such good cooling? Well, it is because of the compressor. Producers of refrigerators and air conditioners have started production in full swing and capacity from 60-70% amid an increase in demand prompted by the heatwave in quite a few parts of India and repressed demand of the previous two summers, impacted by the lockdowns imposed by during the pandemic.

It is not that the compressors are only used in the cooling equipment like air conditions and refrigerators, they are used in a number of industries. There is a booming growth in the industrial sector of India, and with the number of industries growing, the demand for compressors is also on the rise. Almost all motor vehicles have a compressor, which compresses the gas and converts it into liquid. Owing to environmental protocols in the country, minimal gas emissions, less noisy, and those which are energy efficient have a considerably high demand in the automotive industry.

India’s annual automobile production was 22.65 million in 2021. There were more two-wheelers because of an increasing middle class, and moreover, most of the folks in the country come from the young population. Furthermore, the interest of the companies to explore the rural markets further made a difference. Moreover, numerous initiatives by the Indian government and major companies will make the country among the leaders in the two-wheeler and four-wheelers in the near future.

The states which fall under the northern region of India like UP, Haryana, Uttarakhand, Punjab, and Himachal Pradesh will have the highest demand for compressors by the end of this decade. Industrial and automotive manufacturing are among the major areas of use for compressors in North India. Additionally, the support of the government in the development of industrial corridors like Amritsar–Delhi–Kolkata industrial corridor and the Delhi–Mumbai industrial corridor, along with the development of SMEs, will push the requirement for compressors in the whole of North India.

Energy-efficient compressors are ruling the roost in the Indian compressor market. The market will reach a value of $ 2,891.9 million in the year 2030.  Because of the emphasis on efficiency of production and saving energy, the requirement for compressors that are energy-efficient will increase in the coming years. It would reduce energy costs and also protect the environment from the emission of GHG. Consequently, major companies have announced compressors, are more efficient when equated to conventional compressors. For example, Atlas Copco introduced novel versions of its XATS 288 and XAVS 238 portable compressors, having 27% lesser carbon emissions. They are 20% light and 10% further energy-efficient than the traditional compressors.

The demand for compressors is on the rise in India because of the increasing requirement for cooling equipment like AC and fridges, and also the increasing number of industries and vehicles bursting onto the scene.