#like to compare them both as fast food restaurants... if dd is wendy's then heav'nly is five guys

[britneyshakespeare]

heav'nly donuts doesn't get the same new england icon status as dunkin' donuts and i know why but i don't know why. first of all, it's not like their products are at all inferior. they have a wide variety of coffee and other hot/frozen drink options that regular customers do as a matter of fact go crazy about. their staple breakfast options come to play just as hard as dunks. in fact everything about heav'nly kind of is like dunkin but just trying way harder. and mostly succeeding. their donuts are all much larger than dunkin's. and they're also a new england-based franchise founded in massachusetts, only 25 years younger (dunkin opened in 1950 and heav'nly in 1975—but both of these are significantly younger than my grandparents). but heav'nly, despite its cult status among consumers, despite people KNOWIN what's up and that their products are on par if not superior, remains far less ubiquitous although still definitely not struggling. what is it about the dunkin franchise that allowed it to succeed and grow at an unbelievable rate? to the point of them being national competition to starbucks? how DID it come to be that there's a such a ridiculous density of dunkin donuts shops in the greater boston area? to the point where, if you live in this part of the country, you'll probably have to go out of your way if you prefer to get coffee at a starbucks, or some other franchise, instead? how did america come to run no dundun? and considering that, isn't it amazing that heav'nly has managed to be so strong a franchise in the deep dunkin donuts woods?