#it's in the same category to me as sherlock/spn/voltron and that is the category of “oh I bet that is NOT good but it's addictive huh"
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all the mutals are always posting about merlin and I'm not gonna watch the little gaybait fantasy show I'm not gonna watch the little gaybait fantasy show I'm not gonna watch the little gaybait fantasy show I'm not gonna watch the little gaybait fantasy show I'm not gonna watch the little gaybait fantasy show I'm not gonna watch the little gaybait fantasy show I'm NOT gonna watch the little gaybait fantasy show
#affirmations. I won't do that to myself#it's in the same category to me as sherlock/spn/voltron and that is the category of “oh I bet that is NOT good but it's addictive huh"#it would be terrible for me I know this#unfortunately the power of gifsets on the dash is a strong one. I'm scared for myself
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AO3 stats project: tags
In this post, we'll discuss tags on the Archive of Our Own! Please note: because the works on the Archive include explicit material, some of the tags discussed in this post may not be appropriate for your workplace.
The Data | Basic Questions | Fandoms | Tags | Correlations | Kudos | Fun Stuff Thanks to @eloiserummaging for beta reading these posts; any remaining errors are my own. A Python notebook showing the code I used to make these plots can be found here.
The Archive of Our Own has one of the best tagging systems around. You can read more about it here, here, here, or here. For our purposes, the important part is that users can tag their works however they want, and then a group of people called "tag wranglers" sort those tags, either adding them as synonyms of existing tags or creating new canonical versions for them. What I'll be showing here is the "canonical" version of the tags. For example, a work tagged "flufffffff" or "so fluffy!" would have those two tags assigned to the canonical tag "Fluff", so I will consider both of those tags as being "Fluff" to get the most accurate count.
The other important thing about AO3 tags is that they come in four flavors. The first one is "warnings", the content warnings required by the Archive (plus the default tag indicating you're abstaining from the warnings system). The second flavor is "Characters", tags describing the characters in the work. The third is "Relationships", tags describing the platonic or romantic relationships depicted in the work--typically, "X/Y" indicates a romantic and/or sexual relationship between characters X and Y, while "X&Y" means a platonic relationship, although this usage isn't universal and isn't enforced. The final category is "freeform", aka everything else.
Again, the tagging system is freeform and optional. In particular, I'll note that "character" tags and "relationship" tags don't necessarily imply each other: you can have a work tagged "Sherlock Holmes/John Watson" that only features Mycroft Holmes, or that features John and Sherlock but doesn't tag them as characters, only as the relationship. So remember that--while it's pretty good on average, because people tag their works so readers/viewers can find them--the number of uses of a character tag isn't the same as the number of works that feature that character, for example.
Okay! So what are the most popular freeform tags on the Archive? If you read a lot of fanfiction, I doubt you will be surprised by anything on this list. Left column is the top 15 tags by number of uses, while right column is the top 15 tags by the cumulative hit count on every work tagged with that tag.
Are these tags consistently popular over time? For reasons of space, I’ll just plot the top 10 by number of works:
If you look back at the works vs time plot in the second post, you'll see that yes, the shape of these trends is similar to the total number of works, so trends in fannish tastes haven’t changed much over the time the AO3 has been in existence. (These show a little more bumpiness because there are fewer works in each plot.) Some of these have gained a little more recent popularity vs earlier works--smut, fluff, and the two specific alternate universes are a little more weighted towards later times, while humor and general AUs are falling a little behind--but the differences aren’t as large as we saw for fandom trends in the previous post.
I'm sure you're curious about characters and relationships. Here are the top character tags, omitting the catchall character tags of “Original Character(s)”, “Original Male Character(s)”, “Original Female Character(s)”, and “Reader” (all of which would otherwise appear in the top 15). Also, remember this is missing some of the data from 2018 and 2019, as described in the first post, so BTS characters should probably be higher:
And here are the top relationship tags (again, excluding the catchall “Minor or Background Relationship(s)”):
And in particular, here are the top characters of color (excluding works with fictionalized race/ethnicity power systems--um, more than modern-day Western society’s power systems are made up--and characters from Voltron Legendary Defender, since I wasn’t able to find enough information on them):
Park Jimin (BTS)
Min Yoongi | Suga
Jeon Jungkook
Kim Taehyung | V
Kim Namjoon | Rm
Jung Hoseok | J-Hope
Kim Seokjin | Jin
Zayn Malik
Katsuki Yuuri
Sam Wilson (Marvel)
Magnus Bane
Nick Fury
Midoriya Izuku
Bakugou Katsuki
Erica Reyes
And here are the top relationships that are not M/M:
Evil Queen | Regina Mills/Emma Swan
Oliver Queen/Felicity Smoak
Bellamy Blake/Clarke Griffin
Clarke Griffin/Lexa
Clint Barton/Natasha Romanov
Pepper Potts/Tony Stark
Captain Hook | Killian Jones/Emma Swan
Kylo Ren/Rey
Hermione Granger/Ron Weasley
Kara Danvers/Lena Luthor
Sherlock Holmes/Molly Hooper
Belle/Rumplestiltskin | Mr. Gold
Allison Argent/Scott McCall
James Potter/Lily Evans Potter
Hermione Granger/Draco Malfoy
Here are the top ten freeform tags for the top ten fandoms. Different fandoms seem to produce different kinds of fanworks--which you'd expect, based on the variety in the source material.
AU = alternate universe, AU - CD = Alternate universe - canon divergence, AU - C/U = alternate universe - college/university, AU - HS = alternate universe - high school, BJs = blow jobs, ER = established relationship, H/C = hurt/comfort, PWP = plot what plot/porn without plot, RPF = real person fiction, SPN = supernatural.
Finally, for fun, here's the top 200 tags of all kinds, sorted against each other. You can find a lot of fun things on this list. Some of my favorites:
Supernatural is so big, and so focused on so few characters, that Dean Winchester is the sixth most popular tag on the entire AO3.
Clint Barton is way higher than I would have expected.
Sherlock Holmes is slightly less popular than anal sex.
Original female characters are more popular than anal sex.
Similarly, cuddling is more popular than A/B/O.
Harry Styles is less popular than 3/7ths of BTS (at least as of sometime in 2018); Louis Tomlinson barely tops Draco Malfoy.
Alcohol comes between Katsuki Yuuri and Viktor Nikiforov.
Leonard McCoy is below songfic. Please join me in picturing how pissed off he’d be.
The one-two punch of “Spanking” and “I’m Sorry” is pretty amusing.
If I had put up the top 201 tags, 200 and 201 would have been “Flirting” and “Murder”, so Hannibal is almost on this list.
Fluff
Angst
Alternate Universe
Romance
Hurt/Comfort
Dean Winchester
Humor
Established Relationship
Smut
Sam Winchester
Steve Rogers
Alternate Universe - Canon Divergence
Alternate Universe - Modern Setting
Tony Stark
Friendship
Original Female Character(s)
Anal Sex
Drabble
Original Characters
Sherlock Holmes
Fluff And Angst
Plot What Plot/Porn Without Plot
Castiel/Dean Winchester
One Shot
John Watson
Stiles Stilinski
Castiel
Harry Potter
Oral Sex
James "Bucky" Barnes
Natasha Romanov
Blow Jobs
Clint Barton
Emotional Hurt/Comfort
Drama
Derek Hale
Reader
Slow Burn
Original Male Character(s)
Sherlock Holmes/John Watson
First Time
Alternate Universe - College/University
Kissing
Derek Hale/Stiles Stilinski
First Kiss
Angst With A Happy Ending
Light Angst
Violence
Family
Park Jimin (BTS)
Min Yoongi | Suga
Jeon Jungkook
Crossover
Harry Styles
Crack
Friends To Lovers
Love
Fluff And Smut
Kim Taehyung | V
Louis Tomlinson
Other Additional Tags To Be Added
Draco Malfoy
Alternate Universe - High School
Explicit Sexual Content
Masturbation
Hermione Granger
Pining
Bruce Banner
Anal Fingering
Kim Namjoon | RM
Canon Compliant
Thor (Marvel)
Domestic Fluff
Jung Hoseok | J-Hope
Keith (Voltron)
Kim Seokjin | Jin
Depression
Character Death
Sexual Content
Happy Ending
Harry Styles/Louis Tomlinson
Canon-Typical Violence
James "Bucky" Barnes/Steve Rogers
Lance (Voltron)
Cuddling & Snuggling
Alpha/Beta/Omega Dynamics
Dirty Talk
Post-Traumatic Stress Disorder - PTSD
Post-Canon
Loki (Marvel)
Christmas
Hand Jobs
Scott Mccall
Niall Horan
Sex
Mycroft Holmes
Blood
Shiro (Voltron)
Liam Payne
Rimming
Rough Sex
Zayn Malik
Cute
Original Character(s)
Original Character
Castiel (Supernatural)
Dubious Consent
Phil Coulson
Severus Snape
Ron Weasley
Character Study
Mpreg
Lydia Martin
Explicit Language
Slash
Grief/Mourning
Polyamory
Future Fic
Draco Malfoy/Harry Potter
Minor Character Death
Greg Lestrade
Steve Rogers/Tony Stark
Peter Parker
Mutual Pining
Swearing
Eventual Smut
Sirius Black
Dom/Sub
Pre-Slash
Sad
Love Confessions
Unrequited Love
Alternate Universe - Soulmates
Remus Lupin
Dean Winchester/Sam Winchester
Falling In Love
Jealousy
Spanking
I'm Sorry
Pepper Potts
Death
Keith/Lance (Voltron)
Spoilers
James T. Kirk
Hunk (Voltron)
Sans (Undertale)
Emma Swan
Gabriel (Supernatural)
Fluff And Humor
Magic
Torture
Alternate Universe - Human
Bruce Wayne
Isaac Lahey
Levi (Shingeki No Kyojin)
Eren Yeager
Clarke Griffin
Self-Harm
Slow Build
Victor Nikiforov
Alcohol
Katsuki Yuuri
Suicidal Thoughts
Implied Sexual Content
BDSM
Nightmares
Canonical Character Death
Action/Adventure
Sam Wilson (Marvel)
Developing Relationship
Adrien Agreste | Chat Noir/Marinette Dupain-Cheng | Ladybug
Bondage
Friendship/Love
Tooth-Rotting Fluff
Dark
Sheriff Stilinski
Mental Health Issues
Allison Argent
Reader-Insert
Slice Of Life
Allura (Voltron)
Kurt Hummel
Getting Together
Kidnapping
Katsuki Yuuri/Victor Nikiforov
Dick Grayson
Merlin (Merlin)
Panic Attacks
Heavy Angst
Comfort
Alec Lightwood
Pre-Canon
Ficlet
Kid Fic
Adrien Agreste | Chat Noir
Implied/Referenced Character Death
Songfic
Leonard Mccoy
First Meetings
Flirting
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