#it's been like 30 pages of listing research on what correlates with happiness
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positive psyc is rough
#it's been like 30 pages of listing research on what correlates with happiness#like#girl idc#this is not research that interests me#why do i have to be in the two least interesting psyc courses this semester lol#somehow theories of personality is more interesting to me simply because i actually cannot understand how it's applicable to anything ever#therefore i'm hoping to be convinced#i KNOW positive psyc is good for therapeutic settings. guess what i'm not good for#june shines#the trials of juniversity
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“What’s a good conversion rate for my landing page?” [New AI-Backed Research]
Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram.
After all your optimization efforts, your landing pages now convert at 3.57%.
But actually…even if it’s a big improvement against your personal baseline, how do you know you should stop there? How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? (Maybe everyone’s getting a fat return off of pig sweaters but you.)
It’s hard to be confident in the numbers when you don’t know how everybody else is doing. Doubt settles in. Maybe you’re missing out on reaching your conversion potential without even knowing it.
Well, we feel your pain. That’s why, at Unbounce, we’re on a continuing mission to answer the big question for you. It’s the one we hear time and again from our customers:
“What’s a good, bad, or average conversion rate for my landing pages?”
That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report.
Benchmarks can energize your digital marketing strategy in three big ways:
They’re a form of competitive intelligence. They help you identify gaps between your performance and what the rest of your industry considers to be a good conversion rate.
Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work.
They help you build a culture of continuous improvement in your organization. It’s harder for your marketing team to be happy with “just okay” if they’re seeing something to strive for.
Sure, some folks like to pooh-pooh industry benchmarking—“Why should I care how other marketers are converting? Why don’t I just focus on how I’m doing?”—but they’re your best window into what success really looks like. Going forward blindly, when you could have both eyes on the prize, is just silly. Oh, and these benchmarks were generated with help from an honest-to-goodness AI crunching millions of conversions, so the results are far more reliable than the anecdotal best practices often found online. As part of the Unbounce Conversion Intelligence approach to digital marketing, these machine-derived insights help you pair your hard-earned expertise with AI to create the highest-converting campaigns of your career.
Introducing the 2020 Conversion Benchmark Report
This year’s Conversion Benchmark Report uses machine learning to assist our data team in analyzing 186.9 million visits to 34,132 Unbounce-built landing pages. In terms of sample size, we analyzed more visits to these pages than the populations of Canada, Hong Kong, Mexico, Laos, and Ireland combined.
For full context, the previous (2017) version of this report was also built on machine learning insights, but in three years we’ve refined our approach to provide tons more real, proprietary customer data to feed the machine. Now we have even better, more reliable outputs—as well as a few new ways to break down our findings, like by conversion goal. (These are boundaries we’re going to keep pushing, too.)
But what kind of info does the report contain? For one thing, you’ll find median conversion rates broken down to 16 key industries. In many cases, we’ve got wide enough sample sizes to sort them into subcategories too, so you can see how your brother’s pest control service measures up against your sister’s HVAC company. (Or how your uncle’s cybersecurity software converts against your great aunt’s cloud accounting platform.)
The Conversion Benchmark Report includes 16 industries broken down into dozens of subcategories.
Why do we report on median instead of average (mean)? Our goal is to provide you with a realistic picture of where you stand, so this year’s report lists median conversion rates as our measure of central tendency instead of the mean. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.
Not clear enough? Then imagine you want to find out, on average, how many eyes people have. The median tells us they have two eyes. According to the mean, though, they have slightly less than two. Because outliers (people with one or fewer eyes) bring that number down.
Both these measures are correct, but which one would you prefer to rely on if your business is selling sunglasses?
What if your industry doesn’t appear in the report? For this year’s report, we’ve tried to be even more representative. With machine learning helping us to sort thousands of landing pages in a logical way, we’ve increased the number of industries covered from 10 to 16, and we’ve even added subcategories whenever sample sizes allow.
If you still don’t see yourself represented, though, compare your conversion rates to industries with similar audiences and conversion goals. While we don’t actually recommend comparisons between very unrelated industries (except for fun), let your judgment be your guide.
A note on COVID-19. The conversion data in this report comes from 2019, so we realize it shows norms that have been disrupted for some vulnerable industries—like travel, events and leisure, restaurants, and medical practitioners. These benchmarks show what you can expect in stable periods, and they provide insights about how your visitors typically behave (and why they convert). We hope they’ll help you set up your digital campaigns for success—and inspire your rebound. If you face uncertainty, though, please also check out the COVID-19 Small Business Care Package for a roundup of useful resources to help lessen the impact on your business.
Below, I go into more detail about the findings and insights we’ve been able to pull from them. But if you’ve got an itchy mouse-finger, you can jump right into the Conversion Benchmark Report now. (It’ll open in a new tab.)
Going beyond the benchmarks
Benchmarks are tremendously helpful, for all the reasons I talked about above. (If you work for an agency, you know this already. They’re a baller way of showing the value of what you do—and helping clients determine their true conversion potential.)
How do I best communicate with my target audience?
In copywriting circles, the received wisdom is that clarity comes above all else. If you’re looking to put up the fewest hurdles possible between audience and offer, it can make sense to keep your vocabulary basic and your sentences tight and untangled.
Our data, however, complicates this equation. Is simple always better? Nope. It turns out that different industries tend to convert more often at different reading levels (and some see weaker relationships between conversion rates and readability than others).
There are even cases in which it’s good to sound sophisticated. B2B companies offering lead-gen consulting or instruction, for instance, appear to benefit from more challenging language. We see a drop in conversion rates as pages become easier to understand. (Frankly, that’s not what we expected.)
When it comes to reading ease, pages for lead-gen consultants appear to benefit from being harder to read.
Our machine learning analysis enabled us to look at copy from 34 thousand pages. Each page is assigned a Flesch reading ease score based on the average number of syllables per word and words per sentence. More syllables and more words means more…harder.
Here’s roughly how the scoring breaks down:
What’s the perf word length for my landing pages?
While it’s true that shorter pages tend to convert better, many industries have sweet spots that break the rule—which means, if you’re going to create a long-form landing page, you should go this long. This is especially true in the wild territories beyond 200 words, where unexpected correlations between length and conversion rate have led many a marketer astray.
At what length do landing pages for family services convert best? The graph provides answers.
Depending on your offer and industry, you may find that you need to use more words to get your point across, but graphs like the one above can let you know what’s ideal. For family services, that’s 300-500 words (if you can’t get it shorter than 150 words). For other industries, it can be more or less. Whatever the case, creating variants based on our findings can definitely be a good candidate for A/B testing or Smart Traffic.
What emotions might relate to better conversion rates?
You likely know in your gut that people’s feelings can impact their decision to buy, but which ones actually drive conversions on your landing pages? To find out, we ran an ML-powered sentiment analysis that looked at emotion-associated words that might relate to healthy conversion rates—and which might even be slowing you down.
(Spoiler: using trust words isn’t always advisable. “Trust us.”)
For SaaS, the concentration of anticipation words on a landing page correlates with its conversion rate.
When it comes to SaaS conversions, for instance, it turns out that language that conveys anticipation (words like gradual, highest, improve, and launch) sometimes correlates with better conversion rates. Or, to put it another way: as we find more of these words, we also often tend to see better conversion performance.
You can explore this example, and many others, in the report.
A good conversion rate is one you can improve upon.
When it comes down to brass tacks, all this benchmarking is valuable insofar as you can use it to build a better conversion machine from what you learn. How do you do it?
Explore the insights in this report. The report is broken down into 16 industries. How are your landing pages stacking up against the baseline? Are you way out ahead? Are you falling behind? Start with your industry, sure, but take a look at others too. There may be insights that are worth exploring outside your own arena.
Apply the data learnings to your own campaigns. Create a variant (or more than one variant) of your page that applies some of the insights we’ve provided. For example, you might dial down the jargon until you hit the optimal Flesch reading score. (You can use the free readability formula tool here to test it for yourself.)
Optimize and test. Keep in mind that data analysis reveals trends and tendencies rather than absolutes. You’re making informed decisions when you apply these learnings, but testing is still your best way to confirm. Run A/B tests or, if you’re short on the time or traffic to do so, just publish your variants and turn on Smart Traffic in the Unbounce Builder. It’ll use machine learning to automatically decide which variant is right for which visitors, and it’s otherwise hands-off. (If you’re looking for more ideas on how to build variants, I’d recommend this post from Garrett too.)
In short, this year’s report uses ML to identify opportunities you simply couldn’t spot without the processing power of a machine. Optimizing your pages doesn’t have to be aspirational. We believe this is the future of digital marketing—and, going forward, you’re going to see more and more efforts like this from Unbounce to help you enhance the skills you already have. (If you’re curious about what else we have planned, you can read more about our push to bring you Conversion Intelligence.)
Whether you sell pig sweaters, chicken harnesses, or something altogether more practical—are you confident enough to swagger into your next meeting, snap your suspenders, fire those finger-guns in your boss’s direction, and let everyone know about your team’s big win? “Soooooooo-ie!”
Take a gander at the 2020 Conversion Benchmark Report, and let us know what you think in the comments below.
from Marketing https://unbounce.com/conversion-rate-optimization/what-is-a-good-conversion-rate/ via http://www.rssmix.com/
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How to Optimize Car Dealership Websites
Posted by sherrybonelli
Getting any local business to rank high on Google is becoming more and more difficult, but one of the most competitive — and complex — industries for local SEO are car dealerships. Today’s car shoppers do much of their research online before they even step into a dealership showroom. (And many people don’t even know what type of car they even want when they begin their search.)
According to Google, the average car shopper only visits two dealerships when they’re searching for a new vehicle. That means it’s even more important than ever for car dealerships to show up high in local search results.
However, car dealerships are more complex than the average local business — which means their digital marketing strategies are more complex, as well. First, dealers often sell new vehicles from several different manufacturers with a variety of makes and models. Next, because so many people trade in their old cars when they purchase new cars, car dealers also sell a variety of used vehicles from even more manufacturers. Additionally, car dealerships also have a service department that offers car maintenance and repairs — like manufacturer warranty work, oil changes, tire rotations, recall repairs, and more. (The search feature on a car dealer’s website alone is a complex system!)
Essentially, a car dealer is like three businesses in one: they sell new cars, used cars, AND do vehicle repairs. This means your optimization strategy must also be multi-faceted, too.
Also, if you look at the car dealerships in your city, you will probably find at least one dealership with multiple locations. These multi-location family of dealerships may be in the same city or in surrounding cities.
Additionally, depending on that family of dealerships, they may have one website or they might have different websites for each location. (Many auto manufacturers require dealers to have separate websites if they sell certain competitors’ vehicles.)
So if you’re helping car dealers with SEO, you must be thinking about the various manufacturers, the types of vehicles being sold (new and used), the repair services being offered, the number of websites and locations you’ll be managing, manufacturer requirements — among other things.
So what are some of the search optimization strategies you should use when working with a car dealership? Here are some SEO recommendations.
Google My Business
Google My Business has been shown to have a direct correlation to local SEO — especially when it comes to showing up in the Google Local 3-Pack.
One important factor with Google My Business is making sure that the dealership’s information is correct and contains valuable information that searchers will find helpful. This is important for competitive markets — especially when only a handful of sites show up on the first page of Google search results. Here are some key Google My Business features to take advantage of:
Name, address, and phone number
Ensure that the dealership’s name, address and phone number is correct. (If you have a toll-free number, make sure that your LOCAL area code phone number is the one listed on your Google My Business listing.) It’s important that this information is the same on all local online directories that the dealership is listed on.
Categories
Google My Business allows you to select categories (a primary category and additional categories) to describe what your dealership offers. Even though the categories you select affect local rankings, keep in mind that the categories are just one of many factors that determine how you rank in search results.
These categories help connect you with potential customers that are searching for what your car dealership sells. You can select a primary category and additional categories – but don’t go overboard by selecting too many categories. Be specific. Choose as few categories as possible to describe the core part of your dealership’s business.
If the category you want to use isn’t available, choose a general category that’s still accurate. You can’t create your own categories. Here are some example categories you could use:
Car Dealer
Used Car Dealer
BMW dealer
Keep in mind that if you’re not ranking as high as you want to rank, changing your categories may improve your rankings. You might need to tweak your categories until you get it right. If you add or edit one of your categories, you might be asked by Google to verify your business again. (This just helps Google confirm that your business information is accurate.)
Photos
Google uses photo engagement on Google My Business to help rank businesses in local search. Show photos of the new and used cars you have on your dealership’s lot — and be sure to update them frequently. After you make a sale, make sure you get a photo consent form signed and ask if you can take a picture of your happy customers with their new car to upload to Google My Business (and your other social media platforms.)
If you’re a digital marketing agency or a sales manager at a dealership, getting your salespeople to upload photos to Google My Business can be challenging. Steady Demand’s LocalPics tool makes it easy for salespeople to send pictures of happy customers in their new cars by automatically sending text message reminders. You simply set the frequency of these reminders. The LocalPics tool automatically sends text messages to the sales reps reminding them to submit their photos:
All the sales reps have to do is save their customers’ photos to their phone. You set up text message reminders to each sales rep and when they get the text message reminder, the sales team simply has to go into their smartphone’s pictures and upload their images through the text message, and the photos are automatically posted to the dealership’s Google My Business listing! (They can also text photos to their Google My Business anytime they want as well — they don’t have to wait for the reminder text messages.)
Videos
Google recently began allowing businesses to upload 30-second videos to their Google My Business listing. Videos are a great way to show off the uniqueness of your dealership. These videos auto-play on mobile devices — which is where many people do their car searching on — so you should include several videos to showcase the cars and what’s going on at your dealership.
Reviews
Online reviews are crucial for when people search for the right type of car AND the dealership they should purchase that car from. Make sure you ask happy customers to leave reviews on your Google My Business listing and ensure that you keep up by responding to all reviews left on your Google My Business listing.
Questions & Answers
The Google My Business Q&A feature has been around for several months, yet many businesses still don’t know about it — or pay attention to it. It’s important that you are constantly looking at questions that are being asked of your dealership and that you promptly answer those questions with the correct answer.
Just like most things on Google My Business, anyone can answer questions that are asked — and that means that it’s easy for misinformation to get out about your dealership and the cars on your lot. Make sure you have a person dedicated on your team to watch the Q&As being asked on your listing.
Also, be sure to frequently check your GMB dashboard. Remember, virtually anyone can make changes to your Google My Business listing. You want to check to make sure nobody has changed your information without you knowing.
Online directories (especially car directories)
If you’re looking for ways to improve your dealership’s rankings and backlink profile, online automotive directories are a great place to start. Submitting your dealership’s site to an online automotive directory or to an online directory that has an automotive category can help build your backlink profile. Additionally, many of these online directories show up on the first page of Google search results, so if your dealership isn’t listed on them, you’re missing out.
There are quite a few paid-for and free automotive online directories. Yelp, YellowPages, Bing, etc. are some of the larger general online directories that have dedicated automotive categories you can get listed on for free. Make sure your dealership’s name, address, and phone number (NAP) are consistent with the information that you have listed on Google My Business.
Online reviews
Online reviews are important. If your dealership has bad reviews, people are less likely to trust you. There are dedicated review sites for vehicle reviews and car dealership reviews. Sites like Kelley Blue Book, DealerRater, Cars.com, and Edmunds are just a few sites that make it easy for consumers to check out dealership reviews. DealerRater even allows consumers to list — and review — the employees they worked with at a particular dealership:
If they have a negative experience with your dealership — or one of your employees — you can bet that unhappy customer will leave a review. (And remember that reviews are not only left about your new and used car sales — they are also left about your repair shop as well!)
There are software platforms you can install on your dealership’s site that make it easier for customers to leave reviews for your dealership. These tools also make it simple to monitor and deflect negative reviews to certain review websites. (It’s important to note that Google recently changed their policies and no longer support “review gating” — software that doesn’t allow a negative review to be posted on Google My Business.)
NOTE: Many automotive manufacturers offer dealerships coop dollars that can be used for advertising and promotions; however, sometimes they make it easier for the dealers to get that money if they use specific turnkey programs from manufacturer-approved vendors. As an example, if you offer a reputation marketing software tool that can help the dealership get online reviews, the dealership may be incentivized to use DealerRater instead because they’ve been “approved” by the manufacturer. (And this goes for other marketing and advertising as well — not just reputation marketing.)
Select long-tail keywords
Selecting the right keywords has always been a part of SEO. You want to select the keywords that have a high search frequency, mid-to-low competitiveness, ones that have direct relevance to your website’s content — and are keyword phrases that your potential car buyers are actually using to search for the cars and services your dealership offers.
When it comes to selecting keywords for your site’s pages, writing for long-tailed keywords (e.g. “2018 Ford Mustang GT features”) have a better chance of ranking highly in Google search results than a short-tailed and generic keyword phrase like “Ford cars.”
Other car-related search keywords — like “MSRP” and “list prices” — are keywords you should add to your arsenal.
Optimize images
According to Google, searches for "pictures of [automotive brand]" is up 37% year-over-year. This means when you’re uploading various pictures of the cars for sale on your car lot, be sure to include the words “pictures of” and the brand name, make, and model where appropriate.
For instance, if you’re showing the interior of the 2018 Dodge Challenger, you may want to name the actual picture image file “picture-of-dodge-challenger-2018-awd-front-seat-interior.png” and use the alt tag “Pictures of Dodge Challenger 2018 AWD Front Seat Interior for Sale in Cedar Rapids.”
As with everything SEO-related, use discretion with the “pictures of” strategy. Don’t overdo it, but it should be a part of your image optimization strategy to a certain extent on specific car overview pages.
Optimize for local connections
One thing many car dealerships fail to realize is how important it is to make local connections — not only for local SEO purposes but also for community trust and support as well. You should make a connection on at least one of the pages on your site that relates to what’s going on in your local community/city.
For instance, on your About Us page, you may want to include a link to a city-specific page that talks about what’s going on in your city. Is there a July 4th parade? And if so, are you having a float or donating a convertible for the town’s mayor to ride in? If you sponsor a local charity or belong to the Chamber of Commerce, it’d be great to mention it on one of these localized pages (mentioning your city’s name, of course) and talk about what your dealership’s role is and what you do. Is there an upcoming charity walk or do you donate to your local animal shelter? Share pictures (and be sure to use alt tags) and write about what you’re doing to help.
All of this information not only helps beef up your local SEO because you’re using the city’s name you’re trying to rank for, but it also creates good will for future customers. Additionally, you can create links to these various charities and organizations and ask that they, in turn, create a link to your site. Local backlinking at its best!
Schema
If you want to increase the chances of Google — and the other search engines — understanding what your site’s pages are about, using schema markup will give you a leg-up over your competition. (And chances are your car dealership competitors aren’t yet using schema markup.)
You’ll want to start by using the Vehicle “Type” schema and then markup each particular car using the Auto schema markup JSON-LD code. You can find the Schema.org guidelines for using Schema Markup for Cars on Schema.org. Below is an example of what JSON-LD schema markup looks like for a 2009 Volkswagen Golf:
Listen to the SEO for Car Dealerships podcast episode to learn EVEN MORE!
If you want to learn even more information about the complexities of car dealerships and search optimization strategies, be sure to listen to my interview on MozPod’s SEO for Car Dealerships.
In this podcast we’ll cover even more topics like:
What NOT to include in your page’s title tag
How to determine if you really own your dealership’s website or not
How to handle it if your dealership moves locations
Why using the manufacturer-provided car description information verbatim is a bad idea
Does “family owned” really matter?
How to handle car dealers with multiple locations
How to get creative with your Car Service pages by showing off your employees
Why blogging is a must-do SEO strategy and some topic ideas to get you started
Ways to get local backlinks
Tips for getting online reviews
What other digital marketing strategies you should try and why
And more
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from The Moz Blog https://ift.tt/2KvJIPt via IFTTT
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Grow Taller Dynamics - Hot Niche With Amazing Conversion
New Post has been published on https://autotraffixpro.app/allenmendezsr/grow-taller-dynamics-hot-niche-with-amazing-conversion/
Grow Taller Dynamics - Hot Niche With Amazing Conversion
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From The Desk Of: Philip Subject: How To Grow Taller?
I’m Dr. Philip Miller, a health researcher, natural remedies expert and a doctor by profession with a specialization in neurosurgery.
I’m about to reveal to you, how you too can increase your height without any surgical procedures from the comfort of your own home, in just weeks!
The urgency to present accurate information regarding the correct procedures to permanently increase your height was greatly felt by me the evening when my daughter Angelina, came crying home and told me, that her boyfriend continuously mocked her for being too short…
She told me, that it was her mother fault that she was just 5 feet 1 inch tall, while her boyfriend was an impressive 6 feet 4 inches tall. It gave me the motivation to dedicate my research activities for the happiness of my daughter. Thus began my journey to discover the solution to increasing one’s height.
To my astonishment I found that past studies had already been conducted by reputable scientists and it was the fault of the multi-national corporations for blocking their research from being released to general public due to the huge amount of profit brought in by companies selling height increasing supplements.
I took a vow that I would change that.
When my daughter came home for Thanksgiving the following year, I told her…
It’s a scientific fact that the spine accounts for about 35% of our current height. This means that, fixing postural or spinal problems can result to a substantial increase in your height from 2 to 6 inches.
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You’ll learn how to increase your Human Growth Hormone level by 300%, using scientifically proven amino acids. Get to know the truth about Human Growth Hormone Treatments – the pros and the cons. We’ve cleared the mystery surrounding Human Growth Hormone injections is finally cleared. Learn if its safe and if there are any side-effects. Learn how to easily make a Human Growth Hormone boosting meal, using the ingredients present in your own kitchen, that crushes the most expensive supplements available in the market! The correlation between sleep and the release of Human Growth Hormones. Learn how to manipulate it. In addition to that, we’ll show you the step-by-step “Height Increaser” video exercise routine that’ll dramatically increase your human growth hormone level. Learn exactly why your body stops growing, and what you can do to kick-start the process, regardless of your age!. How to add an EXTRA INCH right now, just by applying an amazing phenomenon discovered by NASA. Predict your actual genetic height, and thus know your complete growing potential and how you can achieve it, regardless of your age. Discover the relationship between special exercises that have been proven to increase height and how you can take advantage of the research conducted! Learn how to prevent your spine from shrinking and the exact method to reverse it, thereby increasing your height! How to eliminate and reverse postural problems such as Kyphosis (Hunch Back), Lordosis (Sway Back), Scoliosis, and Duck Feet; that take away the precious few inches from your height… A height increasing exercise routine of sixteen high-definition height increasing video exercises, designed by fitness experts, finally revealed! Also learn how to increase the vertical length of your spine by correcting muscle imbalances. Finally, the correlation between the astonishing increase in height of the citizens of an African nation, and how you can take advantage of that information to increase your height. Your search for the scientifically proven solution, to increase your height by a minimum of 2 to 3 inches in the first 6 weeks, and even more if you continue to apply the techniques mentioned has finally come to a successful end. And did I mention, your age doesn’t make a difference!
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[View Testimonial Proof]
Mario Galia 26 Years Old Ohio “I tried loads of products to grow taller in the past but with negligible results. Then to my surprise, and having nothing to loose I found myself on a web site that claim to have a scientific way of growing taller. I suddenly bought it and started the program the very same day. Now, I’m please to say that I gained 2 inches without trying too hard.”
Vanessa Genova 25 Years Old France “Wanted to seek a career as an air hostess but unfortunately my height was not enough for their strict height requirements. I tried buying grow taller supplements online but they cost a fortune and did not worked for me. I spend lot of money until I started the grow taller dynamics program. And I gained 2.5 inches in less than 3 months so far. This program is not a scam like the many others!”
We’ll clear them for you. We’ve complied a list of the most frequently asked questions that we get from our customers.
Question: I’m 25 years or older, can I still grow taller by at least 3 inches?
Answer: YES, you can still grow taller! Age is no longer a factor if follow our step by step instructions. If you are younger than 25 years, don’t worry it works perfectly on younger people too.
Question: Can I really grow taller by 3 to 4 inches, in just 6 weeks ??
Answer: YES, you can and you will really grow taller by 3 to 4 inches or more, in just 6 weeks!
Question: I’m really short, do I have to be of a minimum height to grow taller?
Answer: As long as your over 3 feet and can do simple exercises, your current height doesn’t matter. You will grow taller irrespective of your current height.
Question: I hate reading books that don’t provide any solution to increasing your height, is your program any different?
Answer: We hate reading useless books too. However, we can’t be held responsible for the unethical actions of our competitors. Unlike our competitors, our ebook is supplemented by an exclusive high definition 16 video grow taller exercise series, that teaches you in a step-by-step manner a combination of 16 different scientifically proven exercises for growing taller.
Question: Does your program include an exclusive video series?
Answer: Yes, unlike our competitors we have taken the time, money and effort to formulate a exclusive high definition step-by-step 16 video exercise series, that provides you with the exact instructions on how to grow taller in just 6 weeks.
Question: I can’t wait to get started, I want the exact step-by-step solution to growing taller immediately, what do I need to do now?
Answer: This is one of the best decisions of your life, after all you are what others perceive you to be. All you got to do is, click the order button and complete the payment process. Then, you will be immediately provided with the links to the Grow Taller Dynamics ebook and to Grow Taller Dynamic’s exclusive 16 video grow taller exercise series, even if it’s 3 am!
Lets get started! You can secure a copy of my “Grow Taller Dynamics™” right away and best of all it’s comes with our 100% risk free guarantee!
You are about to get instant access to this best selling guide even if it’s 3 in the morning
The Grow Taller Dynamics™ program and our exclusive step-by-step 16 video exercise series will allow you to boost your height by atleast 3 inches within 6 weeks, even if your over 25 years of age.
It also comes with a 60 Day, 100% Money Back Guarantee – because we are totally sure that you will not regret your decision.
NOTE: Grow Taller Dynamics™ is a digital product. You will receive access to the entire system immediately after you order – even if it’s 2am!
P.S.: Incase your wondering about my daughter Angelina, she increased her height by 4 inches in the first 6 weeks, and an additional 2 more inches thereafter!
P.S.: Unfortunately, we can’t guarantee for how long the
US$97.00 $37 sale price will last. If you miss out on the special price, you’ll have to pay the full price later.
P.S.: Act Now! You have NOTHING to worry about, as Grow Taller Dynamics™ is backed by a full 60 day money back guarantee. Its 100% Risk FREE – Try the Grow Taller Dynamics™ Program – If it doesn’t increase by height by 3 inches or more in just 6 weeks, you don’t pay!
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“What’s a good conversion rate for my landing page?” [New AI-Backed Research]
Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram.
After all your optimization efforts, your landing pages now convert at 3.57%.
But actually…even if it’s a big improvement against your personal baseline, how do you know you should stop there? How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? (Maybe everyone’s getting a fat return off of pig sweaters but you.)
It’s hard to be confident in the numbers when you don’t know how everybody else is doing. Doubt settles in. Maybe you’re missing out on reaching your conversion potential without even knowing it.
Well, we feel your pain. That’s why, at Unbounce, we’re on a continuing mission to answer the big question for you. It’s the one we hear time and again from our customers:
“What’s a good, bad, or average conversion rate for my landing pages?”
That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report.
Benchmarks can energize your digital marketing strategy in three big ways:
They’re a form of competitive intelligence. They help you identify gaps between your performance and what the rest of your industry considers to be a good conversion rate.
Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work.
They help you build a culture of continuous improvement in your organization. It’s harder for your marketing team to be happy with “just okay” if they’re seeing something to strive for.
Sure, some folks like to pooh-pooh industry benchmarking—“Why should I care how other marketers are converting? Why don’t I just focus on how I’m doing?”—but they’re your best window into what success really looks like. Going forward blindly, when you could have both eyes on the prize, is just silly. Oh, and these benchmarks were generated with help from an honest-to-goodness AI crunching millions of conversions, so the results are far more reliable than the anecdotal best practices often found online. As part of the Unbounce Conversion Intelligence approach to digital marketing, these machine-derived insights help you pair your hard-earned expertise with AI to create the highest-converting campaigns of your career.
Introducing the 2020 Conversion Benchmark Report
This year’s Conversion Benchmark Report uses machine learning to assist our data team in analyzing 186.9 million visits to 34,132 Unbounce-built landing pages. In terms of sample size, we analyzed more visits to these pages than the populations of Canada, Hong Kong, Mexico, Laos, and Ireland combined.
For full context, the previous (2017) version of this report was also built on machine learning insights, but in three years we’ve refined our approach to provide tons more real, proprietary customer data to feed the machine. Now we have even better, more reliable outputs—as well as a few new ways to break down our findings, like by conversion goal. (These are boundaries we’re going to keep pushing, too.)
But what kind of info does the report contain? For one thing, you’ll find median conversion rates broken down to 16 key industries. In many cases, we’ve got wide enough sample sizes to sort them into subcategories too, so you can see how your brother’s pest control service measures up against your sister’s HVAC company. (Or how your uncle’s cybersecurity software converts against your great aunt’s cloud accounting platform.)
The Conversion Benchmark Report includes 16 industries broken down into dozens of subcategories.
Why do we report on median instead of average (mean)? Our goal is to provide you with a realistic picture of where you stand, so this year’s report lists median conversion rates as our measure of central tendency instead of the mean. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.
Not clear enough? Then imagine you want to find out, on average, how many eyes people have. The median tells us they have two eyes. According to the mean, though, they have slightly less than two. Because outliers (people with one or fewer eyes) bring that number down.
Both these measures are correct, but which one would you prefer to rely on if your business is selling sunglasses?
What if your industry doesn’t appear in the report? For this year’s report, we’ve tried to be even more representative. With machine learning helping us to sort thousands of landing pages in a logical way, we’ve increased the number of industries covered from 10 to 16, and we’ve even added subcategories whenever sample sizes allow.
If you still don’t see yourself represented, though, compare your conversion rates to industries with similar audiences and conversion goals. While we don’t actually recommend comparisons between very unrelated industries (except for fun), let your judgment be your guide.
A note on COVID-19. The conversion data in this report comes from 2019, so we realize it shows norms that have been disrupted for some vulnerable industries—like travel, events and leisure, restaurants, and medical practitioners. These benchmarks show what you can expect in stable periods, and they provide insights about how your visitors typically behave (and why they convert). We hope they’ll help you set up your digital campaigns for success—and inspire your rebound. If you face uncertainty, though, please also check out the COVID-19 Small Business Care Package for a roundup of useful resources to help lessen the impact on your business.
Below, I go into more detail about the findings and insights we’ve been able to pull from them. But if you’ve got an itchy mouse-finger, you can jump right into the Conversion Benchmark Report now. (It’ll open in a new tab.)
Going beyond the benchmarks
Benchmarks are tremendously helpful, for all the reasons I talked about above. (If you work for an agency, you know this already. They’re a baller way of showing the value of what you do—and helping clients determine their true conversion potential.)
How do I best communicate with my target audience?
In copywriting circles, the received wisdom is that clarity comes above all else. If you’re looking to put up the fewest hurdles possible between audience and offer, it can make sense to keep your vocabulary basic and your sentences tight and untangled.
Our data, however, complicates this equation. Is simple always better? Nope. It turns out that different industries tend to convert more often at different reading levels (and some see weaker relationships between conversion rates and readability than others).
There are even cases in which it’s good to sound sophisticated. B2B companies offering lead-gen consulting or instruction, for instance, appear to benefit from more challenging language. We see a drop in conversion rates as pages become easier to understand. (Frankly, that’s not what we expected.)
When it comes to reading ease, pages for lead-gen consultants appear to benefit from being harder to read.
Our machine learning analysis enabled us to look at copy from 34 thousand pages. Each page is assigned a Flesch reading ease score based on the average number of syllables per word and words per sentence. More syllables and more words means more…harder.
Here’s roughly how the scoring breaks down:
What’s the perf word length for my landing pages?
While it’s true that shorter pages tend to convert better, many industries have sweet spots that break the rule—which means, if you’re going to create a long-form landing page, you should go this long. This is especially true in the wild territories beyond 200 words, where unexpected correlations between length and conversion rate have led many a marketer astray.
At what length do landing pages for family services convert best? The graph provides answers.
Depending on your offer and industry, you may find that you need to use more words to get your point across, but graphs like the one above can let you know what’s ideal. For family services, that’s 300-500 words (if you can’t get it shorter than 150 words). For other industries, it can be more or less. Whatever the case, creating variants based on our findings can definitely be a good candidate for A/B testing or Smart Traffic.
What emotions might relate to better conversion rates?
You likely know in your gut that people’s feelings can impact their decision to buy, but which ones actually drive conversions on your landing pages? To find out, we ran an ML-powered sentiment analysis that looked at emotion-associated words that might relate to healthy conversion rates—and which might even be slowing you down.
(Spoiler: using trust words isn’t always advisable. “Trust us.”)
For SaaS, the concentration of anticipation words on a landing page correlates with its conversion rate.
When it comes to SaaS conversions, for instance, it turns out that language that conveys anticipation (words like gradual, highest, improve, and launch) sometimes correlates with better conversion rates. Or, to put it another way: as we find more of these words, we also often tend to see better conversion performance.
You can explore this example, and many others, in the report.
A good conversion rate is one you can improve upon.
When it comes down to brass tacks, all this benchmarking is valuable insofar as you can use it to build a better conversion machine from what you learn. How do you do it?
Explore the insights in this report. The report is broken down into 16 industries. How are your landing pages stacking up against the baseline? Are you way out ahead? Are you falling behind? Start with your industry, sure, but take a look at others too. There may be insights that are worth exploring outside your own arena.
Apply the data learnings to your own campaigns. Create a variant (or more than one variant) of your page that applies some of the insights we’ve provided. For example, you might dial down the jargon until you hit the optimal Flesch reading score. (You can use the free readability formula tool here to test it for yourself.)
Optimize and test. Keep in mind that data analysis reveals trends and tendencies rather than absolutes. You’re making informed decisions when you apply these learnings, but testing is still your best way to confirm. Run A/B tests or, if you’re short on the time or traffic to do so, just publish your variants and turn on Smart Traffic in the Unbounce Builder. It’ll use machine learning to automatically decide which variant is right for which visitors, and it’s otherwise hands-off. (If you’re looking for more ideas on how to build variants, I’d recommend this post from Garrett too.)
In short, this year’s report uses ML to identify opportunities you simply couldn’t spot without the processing power of a machine. Optimizing your pages doesn’t have to be aspirational. We believe this is the future of digital marketing—and, going forward, you’re going to see more and more efforts like this from Unbounce to help you enhance the skills you already have. (If you’re curious about what else we have planned, you can read more about our push to bring you Conversion Intelligence.)
Whether you sell pig sweaters, chicken harnesses, or something altogether more practical—are you confident enough to swagger into your next meeting, snap your suspenders, fire those finger-guns in your boss’s direction, and let everyone know about your team’s big win? “Soooooooo-ie!”
Take a gander at the 2020 Conversion Benchmark Report, and let us know what you think in the comments below.
“What’s a good conversion rate for my landing page?” [New AI-Backed Research] published first on http://nickpontemktg.blogspot.com/
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Text
“What’s a good conversion rate for my landing page?” [New AI-Backed Research]
Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram.
After all your optimization efforts, your landing pages now convert at 3.57%.
But actually…even if it’s a big improvement against your personal baseline, how do you know you should stop there? How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? (Maybe everyone’s getting a fat return off of pig sweaters but you.)
It’s hard to be confident in the numbers when you don’t know how everybody else is doing. Doubt settles in. Maybe you’re missing out on reaching your conversion potential without even knowing it.
Well, we feel your pain. That’s why, at Unbounce, we’re on a continuing mission to answer the big question for you. It’s the one we hear time and again from our customers:
“What’s a good, bad, or average conversion rate for my landing pages?”
That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report.
Benchmarks can energize your digital marketing strategy in three big ways:
They’re a form of competitive intelligence. They help you identify gaps between your performance and what the rest of your industry considers to be a good conversion rate.
Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work.
They help you build a culture of continuous improvement in your organization. It’s harder for your marketing team to be happy with “just okay” if they’re seeing something to strive for.
Sure, some folks like to pooh-pooh industry benchmarking—“Why should I care how other marketers are converting? Why don’t I just focus on how I’m doing?”—but they’re your best window into what success really looks like. Going forward blindly, when you could have both eyes on the prize, is just silly. Oh, and these benchmarks were generated with help from an honest-to-goodness AI crunching millions of conversions, so the results are far more reliable than the anecdotal best practices often found online. As part of the Unbounce Conversion Intelligence approach to digital marketing, these machine-derived insights help you pair your hard-earned expertise with AI to create the highest-converting campaigns of your career.
Introducing the 2020 Conversion Benchmark Report
This year’s Conversion Benchmark Report uses machine learning to assist our data team in analyzing 186.9 million visits to 34,132 Unbounce-built landing pages. In terms of sample size, we analyzed more visits to these pages than the populations of Canada, Hong Kong, Mexico, Laos, and Ireland combined.
For full context, the previous (2017) version of this report was also built on machine learning insights, but in three years we’ve refined our approach to provide tons more real, proprietary customer data to feed the machine. Now we have even better, more reliable outputs—as well as a few new ways to break down our findings, like by conversion goal. (These are boundaries we’re going to keep pushing, too.)
But what kind of info does the report contain? For one thing, you’ll find median conversion rates broken down to 16 key industries. In many cases, we’ve got wide enough sample sizes to sort them into subcategories too, so you can see how your brother’s pest control service measures up against your sister’s HVAC company. (Or how your uncle’s cybersecurity software converts against your great aunt’s cloud accounting platform.)
The Conversion Benchmark Report includes 16 industries broken down into dozens of subcategories.
Why do we report on median instead of average (mean)? Our goal is to provide you with a realistic picture of where you stand, so this year’s report lists median conversion rates as our measure of central tendency instead of the mean. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.
Not clear enough? Then imagine you want to find out, on average, how many eyes people have. The median tells us they have two eyes. According to the mean, though, they have slightly less than two. Because outliers (people with one or fewer eyes) bring that number down.
Both these measures are correct, but which one would you prefer to rely on if your business is selling sunglasses?
What if your industry doesn’t appear in the report? For this year’s report, we’ve tried to be even more representative. With machine learning helping us to sort thousands of landing pages in a logical way, we’ve increased the number of industries covered from 10 to 16, and we’ve even added subcategories whenever sample sizes allow.
If you still don’t see yourself represented, though, compare your conversion rates to industries with similar audiences and conversion goals. While we don’t actually recommend comparisons between very unrelated industries (except for fun), let your judgment be your guide.
A note on COVID-19. The conversion data in this report comes from 2019, so we realize it shows norms that have been disrupted for some vulnerable industries—like travel, events and leisure, restaurants, and medical practitioners. These benchmarks show what you can expect in stable periods, and they provide insights about how your visitors typically behave (and why they convert). We hope they’ll help you set up your digital campaigns for success—and inspire your rebound. If you face uncertainty, though, please also check out the COVID-19 Small Business Care Package for a roundup of useful resources to help lessen the impact on your business.
Below, I go into more detail about the findings and insights we’ve been able to pull from them. But if you’ve got an itchy mouse-finger, you can jump right into the Conversion Benchmark Report now. (It’ll open in a new tab.)
Going beyond the benchmarks
Benchmarks are tremendously helpful, for all the reasons I talked about above. (If you work for an agency, you know this already. They’re a baller way of showing the value of what you do—and helping clients determine their true conversion potential.)
How do I best communicate with my target audience?
In copywriting circles, the received wisdom is that clarity comes above all else. If you’re looking to put up the fewest hurdles possible between audience and offer, it can make sense to keep your vocabulary basic and your sentences tight and untangled.
Our data, however, complicates this equation. Is simple always better? Nope. It turns out that different industries tend to convert more often at different reading levels (and some see weaker relationships between conversion rates and readability than others).
There are even cases in which it’s good to sound sophisticated. B2B companies offering lead-gen consulting or instruction, for instance, appear to benefit from more challenging language. We see a drop in conversion rates as pages become easier to understand. (Frankly, that’s not what we expected.)
When it comes to reading ease, pages for lead-gen consultants appear to benefit from being harder to read.
Our machine learning analysis enabled us to look at copy from 34 thousand pages. Each page is assigned a Flesch reading ease score based on the average number of syllables per word and words per sentence. More syllables and more words means more…harder.
Here’s roughly how the scoring breaks down:
What’s the perf word length for my landing pages?
While it’s true that shorter pages tend to convert better, many industries have sweet spots that break the rule—which means, if you’re going to create a long-form landing page, you should go this long. This is especially true in the wild territories beyond 200 words, where unexpected correlations between length and conversion rate have led many a marketer astray.
At what length do landing pages for family services convert best? The graph provides answers.
Depending on your offer and industry, you may find that you need to use more words to get your point across, but graphs like the one above can let you know what’s ideal. For family services, that’s 300-500 words (if you can’t get it shorter than 150 words). For other industries, it can be more or less. Whatever the case, creating variants based on our findings can definitely be a good candidate for A/B testing or Smart Traffic.
What emotions might relate to better conversion rates?
You likely know in your gut that people’s feelings can impact their decision to buy, but which ones actually drive conversions on your landing pages? To find out, we ran an ML-powered sentiment analysis that looked at emotion-associated words that might relate to healthy conversion rates—and which might even be slowing you down.
(Spoiler: using trust words isn’t always advisable. “Trust us.”)
For SaaS, the concentration of anticipation words on a landing page correlates with its conversion rate.
When it comes to SaaS conversions, for instance, it turns out that language that conveys anticipation (words like gradual, highest, improve, and launch) sometimes correlates with better conversion rates. Or, to put it another way: as we find more of these words, we also often tend to see better conversion performance.
You can explore this example, and many others, in the report.
A good conversion rate is one you can improve upon.
When it comes down to brass tacks, all this benchmarking is valuable insofar as you can use it to build a better conversion machine from what you learn. How do you do it?
Explore the insights in this report. The report is broken down into 16 industries. How are your landing pages stacking up against the baseline? Are you way out ahead? Are you falling behind? Start with your industry, sure, but take a look at others too. There may be insights that are worth exploring outside your own arena.
Apply the data learnings to your own campaigns. Create a variant (or more than one variant) of your page that applies some of the insights we’ve provided. For example, you might dial down the jargon until you hit the optimal Flesch reading score. (You can use the free readability formula tool here to test it for yourself.)
Optimize and test. Keep in mind that data analysis reveals trends and tendencies rather than absolutes. You’re making informed decisions when you apply these learnings, but testing is still your best way to confirm. Run A/B tests or, if you’re short on the time or traffic to do so, just publish your variants and turn on Smart Traffic in the Unbounce Builder. It’ll use machine learning to automatically decide which variant is right for which visitors, and it’s otherwise hands-off. (If you’re looking for more ideas on how to build variants, I’d recommend this post from Garrett too.)
In short, this year’s report uses ML to identify opportunities you simply couldn’t spot without the processing power of a machine. Optimizing your pages doesn’t have to be aspirational. We believe this is the future of digital marketing—and, going forward, you’re going to see more and more efforts like this from Unbounce to help you enhance the skills you already have. (If you’re curious about what else we have planned, you can read more about our push to bring you Conversion Intelligence.)
Whether you sell pig sweaters, chicken harnesses, or something altogether more practical—are you confident enough to swagger into your next meeting, snap your suspenders, fire those finger-guns in your boss’s direction, and let everyone know about your team’s big win? “Soooooooo-ie!”
Take a gander at the 2020 Conversion Benchmark Report, and let us know what you think in the comments below.
from Marketing https://unbounce.com/conversion-rate-optimization/what-is-a-good-conversion-rate/ via http://www.rssmix.com/
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Text
“What’s a good conversion rate for my landing page?” [New AI-Backed Research]
Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram.
After all your optimization efforts, your landing pages now convert at 3.57%.
But actually…even if it’s a big improvement against your personal baseline, how do you know you should stop there? How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? (Maybe everyone’s getting a fat return off of pig sweaters but you.)
It’s hard to be confident in the numbers when you don’t know how everybody else is doing. Doubt settles in. Maybe you’re missing out on reaching your conversion potential without even knowing it.
Well, we feel your pain. That’s why, at Unbounce, we’re on a continuing mission to answer the big question for you. It’s the one we hear time and again from our customers:
“What’s a good, bad, or average conversion rate for my landing pages?”
That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report.
Benchmarks can energize your digital marketing strategy in three big ways:
They’re a form of competitive intelligence. They help you identify gaps between your performance and what the rest of your industry considers to be a good conversion rate.
Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work.
They help you build a culture of continuous improvement in your organization. It’s harder for your marketing team to be happy with “just okay” if they’re seeing something to strive for.
Sure, some folks like to pooh-pooh industry benchmarking—“Why should I care how other marketers are converting? Why don’t I just focus on how I’m doing?”—but they’re your best window into what success really looks like. Going forward blindly, when you could have both eyes on the prize, is just silly. Oh, and these benchmarks were generated with help from an honest-to-goodness AI crunching millions of conversions, so the results are far more reliable than the anecdotal best practices often found online. As part of the Unbounce Conversion Intelligence approach to digital marketing, these machine-derived insights help you pair your hard-earned expertise with AI to create the highest-converting campaigns of your career.
Introducing the 2020 Conversion Benchmark Report
This year’s Conversion Benchmark Report uses machine learning to assist our data team in analyzing 186.9 million visits to 34,132 Unbounce-built landing pages. In terms of sample size, we analyzed more visits to these pages than the populations of Canada, Hong Kong, Mexico, Laos, and Ireland combined.
For full context, the previous (2017) version of this report was also built on machine learning insights, but in three years we’ve refined our approach to provide tons more real, proprietary customer data to feed the machine. Now we have even better, more reliable outputs—as well as a few new ways to break down our findings, like by conversion goal. (These are boundaries we’re going to keep pushing, too.)
But what kind of info does the report contain? For one thing, you’ll find median conversion rates broken down to 16 key industries. In many cases, we’ve got wide enough sample sizes to sort them into subcategories too, so you can see how your brother’s pest control service measures up against your sister’s HVAC company. (Or how your uncle’s cybersecurity software converts against your great aunt’s cloud accounting platform.)
The Conversion Benchmark Report includes 16 industries broken down into dozens of subcategories.
Why do we report on median instead of average (mean)? Our goal is to provide you with a realistic picture of where you stand, so this year’s report lists median conversion rates as our measure of central tendency instead of the mean. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.
Not clear enough? Then imagine you want to find out, on average, how many eyes people have. The median tells us they have two eyes. According to the mean, though, they have slightly less than two. Because outliers (people with one or fewer eyes) bring that number down.
Both these measures are correct, but which one would you prefer to rely on if your business is selling sunglasses?
What if your industry doesn’t appear in the report? For this year’s report, we’ve tried to be even more representative. With machine learning helping us to sort thousands of landing pages in a logical way, we’ve increased the number of industries covered from 10 to 16, and we’ve even added subcategories whenever sample sizes allow.
If you still don’t see yourself represented, though, compare your conversion rates to industries with similar audiences and conversion goals. While we don’t actually recommend comparisons between very unrelated industries (except for fun), let your judgment be your guide.
A note on COVID-19. The conversion data in this report comes from 2019, so we realize it shows norms that have been disrupted for some vulnerable industries—like travel, events and leisure, restaurants, and medical practitioners. These benchmarks show what you can expect in stable periods, and they provide insights about how your visitors typically behave (and why they convert). We hope they’ll help you set up your digital campaigns for success—and inspire your rebound. If you face uncertainty, though, please also check out the COVID-19 Small Business Care Package for a roundup of useful resources to help lessen the impact on your business.
Below, I go into more detail about the findings and insights we’ve been able to pull from them. But if you’ve got an itchy mouse-finger, you can jump right into the Conversion Benchmark Report now. (It’ll open in a new tab.)
Going beyond the benchmarks
Benchmarks are tremendously helpful, for all the reasons I talked about above. (If you work for an agency, you know this already. They’re a baller way of showing the value of what you do—and helping clients determine their true conversion potential.)
How do I best communicate with my target audience?
In copywriting circles, the received wisdom is that clarity comes above all else. If you’re looking to put up the fewest hurdles possible between audience and offer, it can make sense to keep your vocabulary basic and your sentences tight and untangled.
Our data, however, complicates this equation. Is simple always better? Nope. It turns out that different industries tend to convert more often at different reading levels (and some see weaker relationships between conversion rates and readability than others).
There are even cases in which it’s good to sound sophisticated. B2B companies offering lead-gen consulting or instruction, for instance, appear to benefit from more challenging language. We see a drop in conversion rates as pages become easier to understand. (Frankly, that’s not what we expected.)
When it comes to reading ease, pages for lead-gen consultants appear to benefit from being harder to read.
Our machine learning analysis enabled us to look at copy from 34 thousand pages. Each page is assigned a Flesch reading ease score based on the average number of syllables per word and words per sentence. More syllables and more words means more…harder.
Here’s roughly how the scoring breaks down:
What’s the perf word length for my landing pages?
While it’s true that shorter pages tend to convert better, many industries have sweet spots that break the rule—which means, if you’re going to create a long-form landing page, you should go this long. This is especially true in the wild territories beyond 200 words, where unexpected correlations between length and conversion rate have led many a marketer astray.
At what length do landing pages for family services convert best? The graph provides answers.
Depending on your offer and industry, you may find that you need to use more words to get your point across, but graphs like the one above can let you know what’s ideal. For family services, that’s 300-500 words (if you can’t get it shorter than 150 words). For other industries, it can be more or less. Whatever the case, creating variants based on our findings can definitely be a good candidate for A/B testing or Smart Traffic.
What emotions might relate to better conversion rates?
You likely know in your gut that people’s feelings can impact their decision to buy, but which ones actually drive conversions on your landing pages? To find out, we ran an ML-powered sentiment analysis that looked at emotion-associated words that might relate to healthy conversion rates—and which might even be slowing you down.
(Spoiler: using trust words isn’t always advisable. “Trust us.”)
For SaaS, the concentration of anticipation words on a landing page correlates with its conversion rate.
When it comes to SaaS conversions, for instance, it turns out that language that conveys anticipation (words like gradual, highest, improve, and launch) sometimes correlates with better conversion rates. Or, to put it another way: as we find more of these words, we also often tend to see better conversion performance.
You can explore this example, and many others, in the report.
A good conversion rate is one you can improve upon.
When it comes down to brass tacks, all this benchmarking is valuable insofar as you can use it to build a better conversion machine from what you learn. How do you do it?
Explore the insights in this report. The report is broken down into 16 industries. How are your landing pages stacking up against the baseline? Are you way out ahead? Are you falling behind? Start with your industry, sure, but take a look at others too. There may be insights that are worth exploring outside your own arena.
Apply the data learnings to your own campaigns. Create a variant (or more than one variant) of your page that applies some of the insights we’ve provided. For example, you might dial down the jargon until you hit the optimal Flesch reading score. (You can use the free readability formula tool here to test it for yourself.)
Optimize and test. Keep in mind that data analysis reveals trends and tendencies rather than absolutes. You’re making informed decisions when you apply these learnings, but testing is still your best way to confirm. Run A/B tests or, if you’re short on the time or traffic to do so, just publish your variants and turn on Smart Traffic in the Unbounce Builder. It’ll use machine learning to automatically decide which variant is right for which visitors, and it’s otherwise hands-off. (If you’re looking for more ideas on how to build variants, I’d recommend this post from Garrett too.)
In short, this year’s report uses ML to identify opportunities you simply couldn’t spot without the processing power of a machine. Optimizing your pages doesn’t have to be aspirational. We believe this is the future of digital marketing—and, going forward, you’re going to see more and more efforts like this from Unbounce to help you enhance the skills you already have. (If you’re curious about what else we have planned, you can read more about our push to bring you Conversion Intelligence.)
Whether you sell pig sweaters, chicken harnesses, or something altogether more practical—are you confident enough to swagger into your next meeting, snap your suspenders, fire those finger-guns in your boss’s direction, and let everyone know about your team’s big win? “Soooooooo-ie!”
Take a gander at the 2020 Conversion Benchmark Report, and let us know what you think in the comments below.
“What’s a good conversion rate for my landing page?” [New AI-Backed Research] published first on https://nickpontemrktg.wordpress.com/
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Text
“What’s a good conversion rate for my landing page?” [New AI-Backed Research]
Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram.
After all your optimization efforts, your landing pages now convert at 3.57%.
But actually…even if it’s a big improvement against your personal baseline, how do you know you should stop there? How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? (Maybe everyone’s getting a fat return off of pig sweaters but you.)
It’s hard to be confident in the numbers when you don’t know how everybody else is doing. Doubt settles in. Maybe you’re missing out on reaching your conversion potential without even knowing it.
Well, we feel your pain. That’s why, at Unbounce, we’re on a continuing mission to answer the big question for you. It’s the one we hear time and again from our customers:
“What’s a good, bad, or average conversion rate for my landing pages?”
That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report.
Benchmarks can energize your digital marketing strategy in three big ways:
They’re a form of competitive intelligence. They help you identify gaps between your performance and what the rest of your industry considers to be a good conversion rate.
Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work.
They help you build a culture of continuous improvement in your organization. It’s harder for your marketing team to be happy with “just okay” if they’re seeing something to strive for.
Sure, some folks like to pooh-pooh industry benchmarking—“Why should I care how other marketers are converting? Why don’t I just focus on how I’m doing?”—but they’re your best window into what success really looks like. Going forward blindly, when you could have both eyes on the prize, is just silly. Oh, and these benchmarks were generated with help from an honest-to-goodness AI crunching millions of conversions, so the results are far more reliable than the anecdotal best practices often found online. As part of the Unbounce Conversion Intelligence approach to digital marketing, these machine-derived insights help you pair your hard-earned expertise with AI to create the highest-converting campaigns of your career.
Introducing the 2020 Conversion Benchmark Report
This year’s Conversion Benchmark Report uses machine learning to assist our data team in analyzing 186.9 million visits to 34,132 Unbounce-built landing pages. In terms of sample size, we analyzed more visits to these pages than the populations of Canada, Hong Kong, Mexico, Laos, and Ireland combined.
For full context, the previous (2017) version of this report was also built on machine learning insights, but in three years we’ve refined our approach to provide tons more real, proprietary customer data to feed the machine. Now we have even better, more reliable outputs—as well as a few new ways to break down our findings, like by conversion goal. (These are boundaries we’re going to keep pushing, too.)
But what kind of info does the report contain? For one thing, you’ll find median conversion rates broken down to 16 key industries. In many cases, we’ve got wide enough sample sizes to sort them into subcategories too, so you can see how your brother’s pest control service measures up against your sister’s HVAC company. (Or how your uncle’s cybersecurity software converts against your great aunt’s cloud accounting platform.)
The Conversion Benchmark Report includes 16 industries broken down into dozens of subcategories.
Why do we report on median instead of average (mean)? Our goal is to provide you with a realistic picture of where you stand, so this year’s report lists median conversion rates as our measure of central tendency instead of the mean. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.
Not clear enough? Then imagine you want to find out, on average, how many eyes people have. The median tells us they have two eyes. According to the mean, though, they have slightly less than two. Because outliers (people with one or fewer eyes) bring that number down.
Both these measures are correct, but which one would you prefer to rely on if your business is selling sunglasses?
What if your industry doesn’t appear in the report? For this year’s report, we’ve tried to be even more representative. With machine learning helping us to sort thousands of landing pages in a logical way, we’ve increased the number of industries covered from 10 to 16, and we’ve even added subcategories whenever sample sizes allow.
If you still don’t see yourself represented, though, compare your conversion rates to industries with similar audiences and conversion goals. While we don’t actually recommend comparisons between very unrelated industries (except for fun), let your judgment be your guide.
A note on COVID-19. The conversion data in this report comes from 2019, so we realize it shows norms that have been disrupted for some vulnerable industries—like travel, events and leisure, restaurants, and medical practitioners. These benchmarks show what you can expect in stable periods, and they provide insights about how your visitors typically behave (and why they convert). We hope they’ll help you set up your digital campaigns for success—and inspire your rebound. If you face uncertainty, though, please also check out the COVID-19 Small Business Care Package for a roundup of useful resources to help lessen the impact on your business.
Below, I go into more detail about the findings and insights we’ve been able to pull from them. But if you’ve got an itchy mouse-finger, you can jump right into the Conversion Benchmark Report now. (It’ll open in a new tab.)
Going beyond the benchmarks
Benchmarks are tremendously helpful, for all the reasons I talked about above. (If you work for an agency, you know this already. They’re a baller way of showing the value of what you do—and helping clients determine their true conversion potential.)
How do I best communicate with my target audience?
In copywriting circles, the received wisdom is that clarity comes above all else. If you’re looking to put up the fewest hurdles possible between audience and offer, it can make sense to keep your vocabulary basic and your sentences tight and untangled.
Our data, however, complicates this equation. Is simple always better? Nope. It turns out that different industries tend to convert more often at different reading levels (and some see weaker relationships between conversion rates and readability than others).
There are even cases in which it’s good to sound sophisticated. B2B companies offering lead-gen consulting or instruction, for instance, appear to benefit from more challenging language. We see a drop in conversion rates as pages become easier to understand. (Frankly, that’s not what we expected.)
When it comes to reading ease, pages for lead-gen consultants appear to benefit from being harder to read.
Our machine learning analysis enabled us to look at copy from 34 thousand pages. Each page is assigned a Flesch reading ease score based on the average number of syllables per word and words per sentence. More syllables and more words means more…harder.
Here’s roughly how the scoring breaks down:
What’s the perf word length for my landing pages?
While it’s true that shorter pages tend to convert better, many industries have sweet spots that break the rule—which means, if you’re going to create a long-form landing page, you should go this long. This is especially true in the wild territories beyond 200 words, where unexpected correlations between length and conversion rate have led many a marketer astray.
At what length do landing pages for family services convert best? The graph provides answers.
Depending on your offer and industry, you may find that you need to use more words to get your point across, but graphs like the one above can let you know what’s ideal. For family services, that’s 300-500 words (if you can’t get it shorter than 150 words). For other industries, it can be more or less. Whatever the case, creating variants based on our findings can definitely be a good candidate for A/B testing or Smart Traffic.
What emotions might relate to better conversion rates?
You likely know in your gut that people’s feelings can impact their decision to buy, but which ones actually drive conversions on your landing pages? To find out, we ran an ML-powered sentiment analysis that looked at emotion-associated words that might relate to healthy conversion rates—and which might even be slowing you down.
(Spoiler: using trust words isn’t always advisable. “Trust us.”)
For SaaS, the concentration of anticipation words on a landing page correlates with its conversion rate.
When it comes to SaaS conversions, for instance, it turns out that language that conveys anticipation (words like gradual, highest, improve, and launch) sometimes correlates with better conversion rates. Or, to put it another way: as we find more of these words, we also often tend to see better conversion performance.
You can explore this example, and many others, in the report.
A good conversion rate is one you can improve upon.
When it comes down to brass tacks, all this benchmarking is valuable insofar as you can use it to build a better conversion machine from what you learn. How do you do it?
Explore the insights in this report. The report is broken down into 16 industries. How are your landing pages stacking up against the baseline? Are you way out ahead? Are you falling behind? Start with your industry, sure, but take a look at others too. There may be insights that are worth exploring outside your own arena.
Apply the data learnings to your own campaigns. Create a variant (or more than one variant) of your page that applies some of the insights we’ve provided. For example, you might dial down the jargon until you hit the optimal Flesch reading score. (You can use the free readability formula tool here to test it for yourself.)
Optimize and test. Keep in mind that data analysis reveals trends and tendencies rather than absolutes. You’re making informed decisions when you apply these learnings, but testing is still your best way to confirm. Run A/B tests or, if you’re short on the time or traffic to do so, just publish your variants and turn on Smart Traffic in the Unbounce Builder. It’ll use machine learning to automatically decide which variant is right for which visitors, and it’s otherwise hands-off. (If you’re looking for more ideas on how to build variants, I’d recommend this post from Garrett too.)
In short, this year’s report uses ML to identify opportunities you simply couldn’t spot without the processing power of a machine. Optimizing your pages doesn’t have to be aspirational. We believe this is the future of digital marketing—and, going forward, you’re going to see more and more efforts like this from Unbounce to help you enhance the skills you already have. (If you’re curious about what else we have planned, you can read more about our push to bring you Conversion Intelligence.)
Whether you sell pig sweaters, chicken harnesses, or something altogether more practical—are you confident enough to swagger into your next meeting, snap your suspenders, fire those finger-guns in your boss’s direction, and let everyone know about your team’s big win? “Soooooooo-ie!”
Take a gander at the 2020 Conversion Benchmark Report, and let us know what you think in the comments below.
0 notes
Text
“What’s a good conversion rate for my landing page?” [New AI-Backed Research]
Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram.
After all your optimization efforts, your landing pages now convert at 3.57%.
But actually…even if it’s a big improvement against your personal baseline, how do you know you should stop there? How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? (Maybe everyone’s getting a fat return off of pig sweaters but you.)
It’s hard to be confident in the numbers when you don’t know how everybody else is doing. Doubt settles in. Maybe you’re missing out on reaching your conversion potential without even knowing it.
Well, we feel your pain. That’s why, at Unbounce, we’re on a continuing mission to answer the big question for you. It’s the one we hear time and again from our customers:
“What’s a good, bad, or average conversion rate for my landing pages?”
That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report.
Benchmarks can energize your digital marketing strategy in three big ways:
They’re a form of competitive intelligence. They help you identify gaps between your performance and what the rest of your industry considers to be a good conversion rate.
Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work.
They help you build a culture of continuous improvement in your organization. It’s harder for your marketing team to be happy with “just okay” if they’re seeing something to strive for.
Sure, some folks like to pooh-pooh industry benchmarking—“Why should I care how other marketers are converting? Why don’t I just focus on how I’m doing?”—but they’re your best window into what success really looks like. Going forward blindly, when you could have both eyes on the prize, is just silly. Oh, and these benchmarks were generated with help from an honest-to-goodness AI crunching millions of conversions, so the results are far more reliable than the anecdotal best practices often found online. As part of the Unbounce Conversion Intelligence approach to digital marketing, these machine-derived insights help you pair your hard-earned expertise with AI to create the highest-converting campaigns of your career.
Introducing the 2020 Conversion Benchmark Report
This year’s Conversion Benchmark Report uses machine learning to assist our data team in analyzing 186.9 million visits to 34,132 Unbounce-built landing pages. In terms of sample size, we analyzed more visits to these pages than the populations of Canada, Hong Kong, Mexico, Laos, and Ireland combined.
For full context, the previous (2017) version of this report was also built on machine learning insights, but in three years we’ve refined our approach to provide tons more real, proprietary customer data to feed the machine. Now we have even better, more reliable outputs—as well as a few new ways to break down our findings, like by conversion goal. (These are boundaries we’re going to keep pushing, too.)
But what kind of info does the report contain? For one thing, you’ll find median conversion rates broken down to 16 key industries. In many cases, we’ve got wide enough sample sizes to sort them into subcategories too, so you can see how your brother’s pest control service measures up against your sister’s HVAC company. (Or how your uncle’s cybersecurity software converts against your great aunt’s cloud accounting platform.)
The Conversion Benchmark Report includes 16 industries broken down into dozens of subcategories.
Why do we report on median instead of average (mean)? Our goal is to provide you with a realistic picture of where you stand, so this year’s report lists median conversion rates as our measure of central tendency instead of the mean. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.
Not clear enough? Then imagine you want to find out, on average, how many eyes people have. The median tells us they have two eyes. According to the mean, though, they have slightly less than two. Because outliers (people with one or fewer eyes) bring that number down.
Both these measures are correct, but which one would you prefer to rely on if your business is selling sunglasses?
What if your industry doesn’t appear in the report? For this year’s report, we’ve tried to be even more representative. With machine learning helping us to sort thousands of landing pages in a logical way, we’ve increased the number of industries covered from 10 to 16, and we’ve even added subcategories whenever sample sizes allow.
If you still don’t see yourself represented, though, compare your conversion rates to industries with similar audiences and conversion goals. While we don’t actually recommend comparisons between very unrelated industries (except for fun), let your judgment be your guide.
A note on COVID-19. The conversion data in this report comes from 2019, so we realize it shows norms that have been disrupted for some vulnerable industries—like travel, events and leisure, restaurants, and medical practitioners. These benchmarks show what you can expect in stable periods, and they provide insights about how your visitors typically behave (and why they convert). We hope they’ll help you set up your digital campaigns for success—and inspire your rebound. If you face uncertainty, though, please also check out the COVID-19 Small Business Care Package for a roundup of useful resources to help lessen the impact on your business.
Below, I go into more detail about the findings and insights we’ve been able to pull from them. But if you’ve got an itchy mouse-finger, you can jump right into the Conversion Benchmark Report now. (It’ll open in a new tab.)
Going beyond the benchmarks
Benchmarks are tremendously helpful, for all the reasons I talked about above. (If you work for an agency, you know this already. They’re a baller way of showing the value of what you do—and helping clients determine their true conversion potential.)
How do I best communicate with my target audience?
In copywriting circles, the received wisdom is that clarity comes above all else. If you’re looking to put up the fewest hurdles possible between audience and offer, it can make sense to keep your vocabulary basic and your sentences tight and untangled.
Our data, however, complicates this equation. Is simple always better? Nope. It turns out that different industries tend to convert more often at different reading levels (and some see weaker relationships between conversion rates and readability than others).
There are even cases in which it’s good to sound sophisticated. B2B companies offering lead-gen consulting or instruction, for instance, appear to benefit from more challenging language. We see a drop in conversion rates as pages become easier to understand. (Frankly, that’s not what we expected.)
When it comes to reading ease, pages for lead-gen consultants appear to benefit from being harder to read.
Our machine learning analysis enabled us to look at copy from 34 thousand pages. Each page is assigned a Flesch reading ease score based on the average number of syllables per word and words per sentence. More syllables and more words means more…harder.
Here’s roughly how the scoring breaks down:
What’s the perf word length for my landing pages?
While it’s true that shorter pages tend to convert better, many industries have sweet spots that break the rule—which means, if you’re going to create a long-form landing page, you should go this long. This is especially true in the wild territories beyond 200 words, where unexpected correlations between length and conversion rate have led many a marketer astray.
At what length do landing pages for family services convert best? The graph provides answers.
Depending on your offer and industry, you may find that you need to use more words to get your point across, but graphs like the one above can let you know what’s ideal. For family services, that’s 300-500 words (if you can’t get it shorter than 150 words). For other industries, it can be more or less. Whatever the case, creating variants based on our findings can definitely be a good candidate for A/B testing or Smart Traffic.
What emotions might relate to better conversion rates?
You likely know in your gut that people’s feelings can impact their decision to buy, but which ones actually drive conversions on your landing pages? To find out, we ran an ML-powered sentiment analysis that looked at emotion-associated words that might relate to healthy conversion rates—and which might even be slowing you down.
(Spoiler: using trust words isn’t always advisable. “Trust us.”)
For SaaS, the concentration of anticipation words on a landing page correlates with its conversion rate.
When it comes to SaaS conversions, for instance, it turns out that language that conveys anticipation (words like gradual, highest, improve, and launch) sometimes correlates with better conversion rates. Or, to put it another way: as we find more of these words, we also often tend to see better conversion performance.
You can explore this example, and many others, in the report.
A good conversion rate is one you can improve upon.
When it comes down to brass tacks, all this benchmarking is valuable insofar as you can use it to build a better conversion machine from what you learn. How do you do it?
Explore the insights in this report. The report is broken down into 16 industries. How are your landing pages stacking up against the baseline? Are you way out ahead? Are you falling behind? Start with your industry, sure, but take a look at others too. There may be insights that are worth exploring outside your own arena.
Apply the data learnings to your own campaigns. Create a variant (or more than one variant) of your page that applies some of the insights we’ve provided. For example, you might dial down the jargon until you hit the optimal Flesch reading score. (You can use the free readability formula tool here to test it for yourself.)
Optimize and test. Keep in mind that data analysis reveals trends and tendencies rather than absolutes. You’re making informed decisions when you apply these learnings, but testing is still your best way to confirm. Run A/B tests or, if you’re short on the time or traffic to do so, just publish your variants and turn on Smart Traffic in the Unbounce Builder. It’ll use machine learning to automatically decide which variant is right for which visitors, and it’s otherwise hands-off. (If you’re looking for more ideas on how to build variants, I’d recommend this post from Garrett too.)
In short, this year’s report uses ML to identify opportunities you simply couldn’t spot without the processing power of a machine. Optimizing your pages doesn’t have to be aspirational. We believe this is the future of digital marketing—and, going forward, you’re going to see more and more efforts like this from Unbounce to help you enhance the skills you already have. (If you’re curious about what else we have planned, you can read more about our push to bring you Conversion Intelligence.)
Whether you sell pig sweaters, chicken harnesses, or something altogether more practical—are you confident enough to swagger into your next meeting, snap your suspenders, fire those finger-guns in your boss’s direction, and let everyone know about your team’s big win? “Soooooooo-ie!”
Take a gander at the 2020 Conversion Benchmark Report, and let us know what you think in the comments below.
from Marketing https://unbounce.com/conversion-rate-optimization/what-is-a-good-conversion-rate/ via http://www.rssmix.com/
0 notes
Text
“What’s a good conversion rate for my landing page?” [New AI-Backed Research]
Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram.
After all your optimization efforts, your landing pages now convert at 3.57%.
But actually…even if it’s a big improvement against your personal baseline, how do you know you should stop there? How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? (Maybe everyone’s getting a fat return off of pig sweaters but you.)
It’s hard to be confident in the numbers when you don’t know how everybody else is doing. Doubt settles in. Maybe you’re missing out on reaching your conversion potential without even knowing it.
Well, we feel your pain. That’s why, at Unbounce, we’re on a continuing mission to answer the big question for you. It’s the one we hear time and again from our customers:
“What’s a good, bad, or average conversion rate for my landing pages?”
That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report.
Benchmarks can energize your digital marketing strategy in three big ways:
They’re a form of competitive intelligence. They help you identify gaps between your performance and what the rest of your industry considers to be a good conversion rate.
Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work.
They help you build a culture of continuous improvement in your organization. It’s harder for your marketing team to be happy with “just okay” if they’re seeing something to strive for.
Sure, some folks like to pooh-pooh industry benchmarking—“Why should I care how other marketers are converting? Why don’t I just focus on how I’m doing?”—but they’re your best window into what success really looks like. Going forward blindly, when you could have both eyes on the prize, is just silly. Oh, and these benchmarks were generated with help from an honest-to-goodness AI crunching millions of conversions, so the results are far more reliable than the anecdotal best practices often found online. As part of the Unbounce Conversion Intelligence approach to digital marketing, these machine-derived insights help you pair your hard-earned expertise with AI to create the highest-converting campaigns of your career.
Introducing the 2020 Conversion Benchmark Report
This year’s Conversion Benchmark Report uses machine learning to assist our data team in analyzing 186.9 million visits to 34,132 Unbounce-built landing pages. In terms of sample size, we analyzed more visits to these pages than the populations of Canada, Hong Kong, Mexico, Laos, and Ireland combined.
For full context, the previous (2017) version of this report was also built on machine learning insights, but in three years we’ve refined our approach to provide tons more real, proprietary customer data to feed the machine. Now we have even better, more reliable outputs—as well as a few new ways to break down our findings, like by conversion goal. (These are boundaries we’re going to keep pushing, too.)
But what kind of info does the report contain? For one thing, you’ll find median conversion rates broken down to 16 key industries. In many cases, we’ve got wide enough sample sizes to sort them into subcategories too, so you can see how your brother’s pest control service measures up against your sister’s HVAC company. (Or how your uncle’s cybersecurity software converts against your great aunt’s cloud accounting platform.)
The Conversion Benchmark Report includes 16 industries broken down into dozens of subcategories.
Why do we report on median instead of average (mean)? Our goal is to provide you with a realistic picture of where you stand, so this year’s report lists median conversion rates as our measure of central tendency instead of the mean. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.
Not clear enough? Then imagine you want to find out, on average, how many eyes people have. The median tells us they have two eyes. According to the mean, though, they have slightly less than two. Because outliers (people with one or fewer eyes) bring that number down.
Both these measures are correct, but which one would you prefer to rely on if your business is selling sunglasses?
What if your industry doesn’t appear in the report? For this year’s report, we’ve tried to be even more representative. With machine learning helping us to sort thousands of landing pages in a logical way, we’ve increased the number of industries covered from 10 to 16, and we’ve even added subcategories whenever sample sizes allow.
If you still don’t see yourself represented, though, compare your conversion rates to industries with similar audiences and conversion goals. While we don’t actually recommend comparisons between very unrelated industries (except for fun), let your judgment be your guide.
A note on COVID-19. The conversion data in this report comes from 2019, so we realize it shows norms that have been disrupted for some vulnerable industries—like travel, events and leisure, restaurants, and medical practitioners. These benchmarks show what you can expect in stable periods, and they provide insights about how your visitors typically behave (and why they convert). We hope they’ll help you set up your digital campaigns for success—and inspire your rebound. If you face uncertainty, though, please also check out the COVID-19 Small Business Care Package for a roundup of useful resources to help lessen the impact on your business.
Below, I go into more detail about the findings and insights we’ve been able to pull from them. But if you’ve got an itchy mouse-finger, you can jump right into the Conversion Benchmark Report now. (It’ll open in a new tab.)
Going beyond the benchmarks
Benchmarks are tremendously helpful, for all the reasons I talked about above. (If you work for an agency, you know this already. They’re a baller way of showing the value of what you do—and helping clients determine their true conversion potential.)
How do I best communicate with my target audience?
In copywriting circles, the received wisdom is that clarity comes above all else. If you’re looking to put up the fewest hurdles possible between audience and offer, it can make sense to keep your vocabulary basic and your sentences tight and untangled.
Our data, however, complicates this equation. Is simple always better? Nope. It turns out that different industries tend to convert more often at different reading levels (and some see weaker relationships between conversion rates and readability than others).
There are even cases in which it’s good to sound sophisticated. B2B companies offering lead-gen consulting or instruction, for instance, appear to benefit from more challenging language. We see a drop in conversion rates as pages become easier to understand. (Frankly, that’s not what we expected.)
When it comes to reading ease, pages for lead-gen consultants appear to benefit from being harder to read.
Our machine learning analysis enabled us to look at copy from 34 thousand pages. Each page is assigned a Flesch reading ease score based on the average number of syllables per word and words per sentence. More syllables and more words means more…harder.
Here’s roughly how the scoring breaks down:
What’s the perf word length for my landing pages?
While it’s true that shorter pages tend to convert better, many industries have sweet spots that break the rule—which means, if you’re going to create a long-form landing page, you should go this long. This is especially true in the wild territories beyond 200 words, where unexpected correlations between length and conversion rate have led many a marketer astray.
At what length do landing pages for family services convert best? The graph provides answers.
Depending on your offer and industry, you may find that you need to use more words to get your point across, but graphs like the one above can let you know what’s ideal. For family services, that’s 300-500 words (if you can’t get it shorter than 150 words). For other industries, it can be more or less. Whatever the case, creating variants based on our findings can definitely be a good candidate for A/B testing or Smart Traffic.
What emotions might relate to better conversion rates?
You likely know in your gut that people’s feelings can impact their decision to buy, but which ones actually drive conversions on your landing pages? To find out, we ran an ML-powered sentiment analysis that looked at emotion-associated words that might relate to healthy conversion rates—and which might even be slowing you down.
(Spoiler: using trust words isn’t always advisable. “Trust us.”)
For SaaS, the concentration of anticipation words on a landing page correlates with its conversion rate.
When it comes to SaaS conversions, for instance, it turns out that language that conveys anticipation (words like gradual, highest, improve, and launch) sometimes correlates with better conversion rates. Or, to put it another way: as we find more of these words, we also often tend to see better conversion performance.
You can explore this example, and many others, in the report.
A good conversion rate is one you can improve upon.
When it comes down to brass tacks, all this benchmarking is valuable insofar as you can use it to build a better conversion machine from what you learn. How do you do it?
Explore the insights in this report. The report is broken down into 16 industries. How are your landing pages stacking up against the baseline? Are you way out ahead? Are you falling behind? Start with your industry, sure, but take a look at others too. There may be insights that are worth exploring outside your own arena.
Apply the data learnings to your own campaigns. Create a variant (or more than one variant) of your page that applies some of the insights we’ve provided. For example, you might dial down the jargon until you hit the optimal Flesch reading score. (You can use the free readability formula tool here to test it for yourself.)
Optimize and test. Keep in mind that data analysis reveals trends and tendencies rather than absolutes. You’re making informed decisions when you apply these learnings, but testing is still your best way to confirm. Run A/B tests or, if you’re short on the time or traffic to do so, just publish your variants and turn on Smart Traffic in the Unbounce Builder. It’ll use machine learning to automatically decide which variant is right for which visitors, and it’s otherwise hands-off. (If you’re looking for more ideas on how to build variants, I’d recommend this post from Garrett too.)
In short, this year’s report uses ML to identify opportunities you simply couldn’t spot without the processing power of a machine. Optimizing your pages doesn’t have to be aspirational. We believe this is the future of digital marketing—and, going forward, you’re going to see more and more efforts like this from Unbounce to help you enhance the skills you already have. (If you’re curious about what else we have planned, you can read more about our push to bring you Conversion Intelligence.)
Whether you sell pig sweaters, chicken harnesses, or something altogether more practical—are you confident enough to swagger into your next meeting, snap your suspenders, fire those finger-guns in your boss’s direction, and let everyone know about your team’s big win? “Soooooooo-ie!”
Take a gander at the 2020 Conversion Benchmark Report, and let us know what you think in the comments below.
from Digital https://unbounce.com/conversion-rate-optimization/what-is-a-good-conversion-rate/ via http://www.rssmix.com/
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“What’s a good conversion rate for my landing page?” [New AI-Backed Research]
Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram.
After all your optimization efforts, your landing pages now convert at 3.57%.
But actually…even if it’s a big improvement against your personal baseline, how do you know you should stop there? How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? (Maybe everyone’s getting a fat return off of pig sweaters but you.)
It’s hard to be confident in the numbers when you don’t know how everybody else is doing. Doubt settles in. Maybe you’re missing out on reaching your conversion potential without even knowing it.
Well, we feel your pain. That’s why, at Unbounce, we’re on a continuing mission to answer the big question for you. It’s the one we hear time and again from our customers:
“What’s a good, bad, or average conversion rate for my landing pages?”
That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report.
Benchmarks can energize your digital marketing strategy in three big ways:
They’re a form of competitive intelligence. They help you identify gaps between your performance and what the rest of your industry considers to be a good conversion rate.
Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work.
They help you build a culture of continuous improvement in your organization. It’s harder for your marketing team to be happy with “just okay” if they’re seeing something to strive for.
Sure, some folks like to pooh-pooh industry benchmarking—“Why should I care how other marketers are converting? Why don’t I just focus on how I’m doing?”—but they’re your best window into what success really looks like. Going forward blindly, when you could have both eyes on the prize, is just silly. Oh, and these benchmarks were generated with help from an honest-to-goodness AI crunching millions of conversions, so the results are far more reliable than the anecdotal best practices often found online. As part of the Unbounce Conversion Intelligence approach to digital marketing, these machine-derived insights help you pair your hard-earned expertise with AI to create the highest-converting campaigns of your career.
Introducing the 2020 Conversion Benchmark Report
This year’s Conversion Benchmark Report uses machine learning to assist our data team in analyzing 186.9 million visits to 34,132 Unbounce-built landing pages. In terms of sample size, we analyzed more visits to these pages than the populations of Canada, Hong Kong, Mexico, Laos, and Ireland combined.
For full context, the previous (2017) version of this report was also built on machine learning insights, but in three years we’ve refined our approach to provide tons more real, proprietary customer data to feed the machine. Now we have even better, more reliable outputs—as well as a few new ways to break down our findings, like by conversion goal. (These are boundaries we’re going to keep pushing, too.)
But what kind of info does the report contain? For one thing, you’ll find median conversion rates broken down to 16 key industries. In many cases, we’ve got wide enough sample sizes to sort them into subcategories too, so you can see how your brother’s pest control service measures up against your sister’s HVAC company. (Or how your uncle’s cybersecurity software converts against your great aunt’s cloud accounting platform.)
The Conversion Benchmark Report includes 16 industries broken down into dozens of subcategories.
Why do we report on median instead of average (mean)? Our goal is to provide you with a realistic picture of where you stand, so this year’s report lists median conversion rates as our measure of central tendency instead of the mean. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.
Not clear enough? Then imagine you want to find out, on average, how many eyes people have. The median tells us they have two eyes. According to the mean, though, they have slightly less than two. Because outliers (people with one or fewer eyes) bring that number down.
Both these measures are correct, but which one would you prefer to rely on if your business is selling sunglasses?
What if your industry doesn’t appear in the report? For this year’s report, we’ve tried to be even more representative. With machine learning helping us to sort thousands of landing pages in a logical way, we’ve increased the number of industries covered from 10 to 16, and we’ve even added subcategories whenever sample sizes allow.
If you still don’t see yourself represented, though, compare your conversion rates to industries with similar audiences and conversion goals. While we don’t actually recommend comparisons between very unrelated industries (except for fun), let your judgment be your guide.
A note on COVID-19. The conversion data in this report comes from 2019, so we realize it shows norms that have been disrupted for some vulnerable industries—like travel, events and leisure, restaurants, and medical practitioners. These benchmarks show what you can expect in stable periods, and they provide insights about how your visitors typically behave (and why they convert). We hope they’ll help you set up your digital campaigns for success—and inspire your rebound. If you face uncertainty, though, please also check out the COVID-19 Small Business Care Package for a roundup of useful resources to help lessen the impact on your business.
Below, I go into more detail about the findings and insights we’ve been able to pull from them. But if you’ve got an itchy mouse-finger, you can jump right into the Conversion Benchmark Report now. (It’ll open in a new tab.)
Going beyond the benchmarks
Benchmarks are tremendously helpful, for all the reasons I talked about above. (If you work for an agency, you know this already. They’re a baller way of showing the value of what you do—and helping clients determine their true conversion potential.)
How do I best communicate with my target audience?
In copywriting circles, the received wisdom is that clarity comes above all else. If you’re looking to put up the fewest hurdles possible between audience and offer, it can make sense to keep your vocabulary basic and your sentences tight and untangled.
Our data, however, complicates this equation. Is simple always better? Nope. It turns out that different industries tend to convert more often at different reading levels (and some see weaker relationships between conversion rates and readability than others).
There are even cases in which it’s good to sound sophisticated. B2B companies offering lead-gen consulting or instruction, for instance, appear to benefit from more challenging language. We see a drop in conversion rates as pages become easier to understand. (Frankly, that’s not what we expected.)
When it comes to reading ease, pages for lead-gen consultants appear to benefit from being harder to read.
Our machine learning analysis enabled us to look at copy from 34 thousand pages. Each page is assigned a Flesch reading ease score based on the average number of syllables per word and words per sentence. More syllables and more words means more…harder.
Here’s roughly how the scoring breaks down:
What’s the perf word length for my landing pages?
While it’s true that shorter pages tend to convert better, many industries have sweet spots that break the rule—which means, if you’re going to create a long-form landing page, you should go this long. This is especially true in the wild territories beyond 200 words, where unexpected correlations between length and conversion rate have led many a marketer astray.
At what length do landing pages for family services convert best? The graph provides answers.
Depending on your offer and industry, you may find that you need to use more words to get your point across, but graphs like the one above can let you know what’s ideal. For family services, that’s 300-500 words (if you can’t get it shorter than 150 words). For other industries, it can be more or less. Whatever the case, creating variants based on our findings can definitely be a good candidate for A/B testing or Smart Traffic.
What emotions might relate to better conversion rates?
You likely know in your gut that people’s feelings can impact their decision to buy, but which ones actually drive conversions on your landing pages? To find out, we ran an ML-powered sentiment analysis that looked at emotion-associated words that might relate to healthy conversion rates—and which might even be slowing you down.
(Spoiler: using trust words isn’t always advisable. “Trust us.”)
For SaaS, the concentration of anticipation words on a landing page correlates with its conversion rate.
When it comes to SaaS conversions, for instance, it turns out that language that conveys anticipation (words like gradual, highest, improve, and launch) sometimes correlates with better conversion rates. Or, to put it another way: as we find more of these words, we also often tend to see better conversion performance.
You can explore this example, and many others, in the report.
A good conversion rate is one you can improve upon.
When it comes down to brass tacks, all this benchmarking is valuable insofar as you can use it to build a better conversion machine from what you learn. How do you do it?
Explore the insights in this report. The report is broken down into 16 industries. How are your landing pages stacking up against the baseline? Are you way out ahead? Are you falling behind? Start with your industry, sure, but take a look at others too. There may be insights that are worth exploring outside your own arena.
Apply the data learnings to your own campaigns. Create a variant (or more than one variant) of your page that applies some of the insights we’ve provided. For example, you might dial down the jargon until you hit the optimal Flesch reading score. (You can use the free readability formula tool here to test it for yourself.)
Optimize and test. Keep in mind that data analysis reveals trends and tendencies rather than absolutes. You’re making informed decisions when you apply these learnings, but testing is still your best way to confirm. Run A/B tests or, if you’re short on the time or traffic to do so, just publish your variants and turn on Smart Traffic in the Unbounce Builder. It’ll use machine learning to automatically decide which variant is right for which visitors, and it’s otherwise hands-off. (If you’re looking for more ideas on how to build variants, I’d recommend this post from Garrett too.)
In short, this year’s report uses ML to identify opportunities you simply couldn’t spot without the processing power of a machine. Optimizing your pages doesn’t have to be aspirational. We believe this is the future of digital marketing—and, going forward, you’re going to see more and more efforts like this from Unbounce to help you enhance the skills you already have. (If you’re curious about what else we have planned, you can read more about our push to bring you Conversion Intelligence.)
Whether you sell pig sweaters, chicken harnesses, or something altogether more practical—are you confident enough to swagger into your next meeting, snap your suspenders, fire those finger-guns in your boss’s direction, and let everyone know about your team’s big win? “Soooooooo-ie!”
Take a gander at the 2020 Conversion Benchmark Report, and let us know what you think in the comments below.
https://unbounce.com/conversion-rate-optimization/what-is-a-good-conversion-rate/
0 notes
Text
The Work Diary of Jessica Walsh, Designing (and Wining) Woman
Jessica Walsh is in the 0.1 percent. That’s how few founders of ad agencies with national or international accounts are female, according to Ad Age.
Ms. Walsh, 33, a graphic designer and art director who started the firm &Walsh last year, is determined to increase this astoundingly low-sounding figure. And so she also started Ladies, Wine and Design: a nonprofit that runs free events, talks and portfolio reviews for women and nonbinary people.
“It was just always a dream of mine to have an agency that was entirely my own,” Ms. Walsh said. “There are so few women-founded creative agencies out there. I want to see more of them.”
A graduate of the Rhode Island School of Design, Ms. Walsh evolved her lush, tactile style partnering with the graphic designer Stefan Sagmeister when she was in her mid-20s. She also worked on a number of personal passion projects, including 40 Days of Dating, a popular blog written with Timothy Goodman, an artist, that they turned into a book.
And she’s hired around 30 people at & Walsh to strategize branding, advertising and social media campaigns for clients from tech giants like Apple and Snapchat to small start-ups such as the Riveter and Pet Plate.
Ms. Walsh keeps long hours, extended by social media. “Work is my passion and I love that work and life is intertwined,” she said. “I work with a lot of my family. I work with a lot of my close friends on projects together. To me, it doesn’t feel like a burden. However, I don’t ask that of our employees! I’m really proud that we’re not a sweatshop like many other agencies are.”
Saturday
7:30 a.m. Last night we drove upstate from New York City. My husband, Zak Mulligan, and I just bought an old barn in the Hudson Valley that we plan to eventually renovate and rent out when we’re not using it. It will be nice to have a different type of creative project to work on together. (Zak is a cinematographer.) I spent the morning drinking coffee outside with our dogs.
8:30 a.m. &Walsh is working on the branding, brand strategy and target audience work for a bank in Vienna, Austria. I started writing a creative brief for our designers. I hunted down vintage typography references that could be interesting to update with a modern twist for a custom typeface for the bank.
10:30 a.m. While skiing, Zak and I chatted about upcoming TV commercial shoots in India that our agency is working on for the brands for Frooti and Appy Fizz. I’ll be creative-directing the campaign and Zak is a director of photography and will be filming. We’ll be working with five different Bollywood stars, which should be interesting!
2 p.m. After skiing, I spend time writing posts for my @jessicavwalsh and @andwalsh Instagram accounts.
7 p.m. Went to dinner in Hudson with some friends, and then came home to watch a movie. Zak is an Academy member so we get access to all the potential Oscar-nominated movies so he can vote. We watched “Marriage Story” — it was good and emotional, I cried!
Sunday
8 a.m. Did some research for an upcoming digital campaign for one of our clients. Looked at potential influencers to partner with to launch the campaigns.
10 a.m. Called my friend Tim Goodman to chat about our book and blog, “40 Days of Dating.” It went viral six years ago and we got a movie deal with Warner Bros., but after many years of script revisions they let the rights option go. We’ve had new interest recently from different production companies and celebrities who are interested in starring in or producing a new project based on the book. This would require starting from scratch as a new project, getting new writers on board and producing an entirely new script.
12 p.m. Working, reading and research. Somewhere in between I FaceTimed with my sister, Lauren Walsh, who helps run operations and new business with me at & Walsh. We were chatting about potential new business inquiries we’ve received, discussing which would be a good fit for our studio. We also chatted about progress updates on a website we are designing.
4 p.m. My sister and I and our husbands got my parents a big gift for Christmas: a dinner at Blue Hill at Stone Barns in Pocantico Hills, N.Y. We arrived two hours early as we got the time wrong in our calendar. I found a place by the fire to get some emails done and sort my inbox, which I was a bit anxious about anyway.
6 p.m. I knew Blue Hill was supposed to be an excellent farm-to-table restaurant, but I didn’t get the memo that there was a suggested dress code. I don’t go out to fancy dinners very often! Everyone was in suits or dresses. I arrived in a casual oversized sweatshirt and giant winter fur boots. I got a lot of strange looks, but the food was great!
11 p.m. We arrived back in the city and watched “Knives Out” before bed.
Monday
8 a.m. Met with Lauren to go over high-level details of a new digital campaign and influencer plan we’re working on for a new client that I can’t name (strict NDA!).
10 a.m. Worked on big-picture ideas for 2020 for Ladies, Wine & Design. Only a very small percentage of women make it to leadership roles in the creative industry and we’re trying to do our small part in changing those numbers. We are starting outreach to try and find a sponsor for our 2020 events and initiatives.
3 p.m. We are designing interior wallpaper and design elements for a popular restaurant in downtown Manhattan. Part of the design is intended to reduce the noise in the restaurant. I visited the space with Gosbinda and Sarah from our team to look at placement and discuss the overall strategy.
4 p.m. Wrote client emails, finalized a creative brief and sent creative direction feedback for our design team on an advertising campaign we’re working on. Ate dinner while working.
10 p.m. Watched “Booksmart” with Zak, who passed out after the movie. I couldn’t sleep. Around 2 a.m., I went into the kitchen and realized the tea I had been drinking all day (I must have had 10 cups) was not caffeine-free like I thought. I also had 4 cups of coffee in the morning. Uh-oh. I used to get stressed about insomnia, but now I just roll with it. I spent the night looking at real estate listings for our new studio space and reading on Instagram. I use Instagram to stay up-to-date on news, activists and artists I follow, and also to find new talent to hire for our agency.
Tuesday
7:30 a.m. Even when I don’t sleep well, I always wake up early, no alarm clock needed. Early mornings, evenings and weekends are my favorite time to work as email and Slack is quiet.
11 a.m. We’ve started taking on more photo and content creation for brands for Instagram, so we need more space for a larger photo studio and a dedicated prop library. I went to see a potential space in downtown Manhattan.
12:30 p.m. I reviewed a presentation for a rebranding project we’re working on for a direct-to-consumer clothing company.
3:30 p.m. I had a call with the director for the upcoming commercial shoot to go over wardrobe, music and choreography choices.
4 p.m. Went to the vet. My dog Oscar has spinal cancer and had surgery and radiation last year, but they couldn’t remove all of the cancer because of its proximity to his spine. They believe it has metastasized to his liver, which means he might only live another three to six months. It’s very sad.
5 p.m. Creative ideation, et cetera. Ate a quick delivery dinner with Zak somewhere.
11:30 p.m. Talked with Nadia Chauhan, the chief marketing officer of Parle Agro, an Indian beverage company, about some of the creative choices for the upcoming print campaign and TV commercial shoots. She lives in another time zone, so I’ll often catch her late nights or early morning to chat via WhatsApp or calls.
Wednesday
7 a.m. Emails and calls with the production company, client and director for next week’s shoot. I typically eat breakfast and lunch while working on my computer. This morning, I had juice, nuts and overnight oats. I’m trying to eat better because of my migraines, though what I really want is a greasy egg and cheese sandwich.
10 a.m. Went to our photo studio for a small shoot. While I was in the studio, I connected with the team about our 2020 photo studio and prop library, and ideas for the new space.
1 p.m. Answered questions for a magazine press interview, worked on a presentation for an indoor vertical farm company we’re doing branding for and chatted with our producers about operations logistics.
7 p.m. Had a quick dinner with a friend, followed by a massage in Tribeca with my mom and my sister Lauren at Shibui Spa. The spa trip was my birthday present from last year from Lauren.
11:30 p.m. Watched “Fleabag” before bed.
Thursday
8 a.m. We are working on digital video ads for a popular skin care company in Korea. These will run as paid media on social. I reviewed the latest video edits and the client’s feedback notes. My team is amazing and have done a fantastic job with this project; I’m happy with how all the videos have turned out.
9 a.m. Last year, we worked on the branding for a women-founded and -focused brand. I reviewed progress on the portfolio page which will showcase this work on our website and Instagram, and wrote some feedback.
2 p.m. As a creative director, I’m behind the camera most of the time. But occasionally I go in front of the camera, when other brands hire me as an influencer or to appear in videos because of my social media following. Today I had a video interview for a digital brand I quite like.
8 p.m. Researched migraines, which my sister and I have been suffering from for a few years. We started a pain diary to track what we ate and drank, humidity/barometric pressure and stress levels to see correlations between various factors and the pain.
Friday
7:30 a.m. Calls, emails, Slack messages for various projects. Met with Lauren to go over a proposal we’re working on for a nonprofit.
12:30 p.m. Call with the C.A.A. (Creative Artists Agency) and one of the potential producers for the “40 Days of Dating” project. We discussed potential writing partners.
1 p.m. My mom is a certified holistic health and wellness coach, and launched an Instagram account without asking for my design help last year. The content is great but the Instagram design and fonts are not up to my standards, ha! I chatted with the team about some social media templates we’re making for her.
2:30 p.m. Calls, emails, Slacks. Reviewed various 3-D renderings and Photoshop mock-ups that our team has been working on for an upcoming advertising campaign.
5 p.m. Took a taxi to the airport with Zak. We are heading to India for the commercial shoots.
Interviews are conducted by email, text and phone, then condensed and edited.
from WordPress https://mastcomm.com/the-work-diary-of-jessica-walsh-designing-and-wining-woman/
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Xtreme Fat Loss Diet Meal Plan - Xtreme Fat Loss Diet Plan Review 2018
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Xtreme Fat Loss Diet Review: Yet Another Weight Loss Program? Just about each one who has ever gone on a weight loss diet is actually trying to get rid of body fat instead of body weight. The burden isn’t what’s important, it’s that pesky fat that makes us look lumpy and spherical that we have a tendency to all hate with a passion! The whole purpose of the weight loss diets is to focus on fat, burn it, and leave us trying match and svelte, right? That’s pretty much what the Xtreme Fat Loss Diet promises to try to to, but abundant faster than any diet you'll come back up with on your own. Keep reading this Xtreme Fat Loss Diet review to seek out out what I suppose of it. What is that the Xtreme Fat Loss Diet? The Xtreme Fat Loss program is all concerning serving to you to burn fat as effectively as doable. Pretty clear primarily based on that title, right? The diet uses a distinctive structure of dieting and workouts to assist you reach your target weight and body fat proportion in as short quantity a time as possible. The Mind Behind Xtreme Fat Loss: Dan Long, Shaun Hadsall, and Joel Marion According to my analysis, the creators of this program are two bodybuilders: Dan Long and Shaun Hadsall. These 2 are speculated to be famous nutrition authors, however I may find COMPLETELY NO DATA on Dan Long. My analysis into this man yielded nothing. Looking out for Shaun Hadsall yielded terribly little, however I found on one website: Shaun Hadsall began his fitness journey in 1998 when he joined the renowned Body For LIFE™ transformation contest. Shaun ended up beating a lot of than 22,000 folks to run away with the 1st Runner-up Grand Champion prize. This amazing win led to Shaun turning into the owner of 1 of the prime ten personal training studios in the world. In 2008, he was voted America’s “Most Match” Health & Fitness Professional by Club Solutions Magazine. Whether or not that’s true, it’s arduous to grasp. After you open the PDF files, you see the name Joel Marion Fitness Solutions at the underside as the corporate that owns the program. Doing a little bit of research into Joel Marion yielded better results. His “Concerning Me” page reads: With regards to his professional education and credentials, Joel holds Bachelor of Science degrees in each Exercise Science and Health Education from The College of New Jersey, where he graduated with honors, Magna Cum Laude. He is also certified as a sports nutritionist and personal trainer through the state’s premiere certification agencies, the International Society of Sports Nutrition and National Strength and Conditioning Association, respectively. In the last 7 years, Joel has authored various articles for common newstand and net-based mostly health and fitness publications as well as, Men’s Fitness, Muscle Media, Woman’s Day, SELF, Muscle & Fitness Hers, MuscleMag International, Oxygen, T-Nation.com, BodyBuilding.com, and LifeScript.com. Thus, a minimum of there’s one certified knowledgeable behind this program, or one we have a tendency to will notice out regarding! A Look at the Xtreme Fat Loss Diet Program With no ado, let’s dive right into the diet plan that creates this program a very distinctive one! Xtreme Fat Loss Diet Manual The diet manual describes the meal plan that you may be following over the 25 days that the course lasts. First off, it lists reasons why regular dieting sucks so much: It’s boring and there's very little or no selection. It requires you to ditch all of your favorite foods. It doesn’t provide you the results you wish. All pretty sensible reasons to try something completely different, right? Understanding Leptin The entire diet concept is based round the way your body burns fat and perceives hunger, and leptin is a hormone that plays a large role in your appetite. Leptin basically tells your brain how hungry your body is. Folks with higher levels of body fat tend to possess higher leptin levels, ergo lower hunger levels. This is as a result of leptin is secreted by fat cells, and there's a correlation between leptin levels and the amount of body fat you have. The problem is, once you start to burn fat, your body lowers the extent of leptin it sends to your brain. The brain detects this as a sign of hunger, and sends out hunger signals to your abdomen and mouth. This happens after you scale back your calorie intake or burn fat. The drop in leptin levels doesn’t simply mean that you simply get hungrier, however it causes your metabolism to abate and burn fewer calories per day–the exact opposite of what you want! Adding additional leptin to your diet is troublesome, which leads us to the primary day of the Xtreme Fat Loss Diet: cheat day! Day one: Cheat Day Cheating suggests that eating an entire bunch of food in order to provide your leptin levels a lift. With your leptin terribly high, you reduce hunger, promote a fast metabolism, and keep your body working well. Day 1 is cheat day, which suggests that you eat as abundant of no matter you wish. You eat till you’re happy, not stuffed, and you eat throughout the day. You are allowed one beer, however no alternative alcohol as a result of it screws with the hormones that build the diet work. There are no limits or restrictions to what you'll eat, however you eat with the goal of boosting fat burning, give surplus calories, and sending heaps of nutrients to your muscles. Day two: Quick Day You just primed your body to start out burning fat at high speeds, and every one of a sudden you limit its calories drastically. You drink a lot of water–filled with Branch-Chain Amino Acids (BCAAs)–and do three workouts throughout the day. By the top of Day two, you’ve no doubt burned off all of the calories you ate the day before, and you’re exhausted! Doing the workouts stop your metabolism from slowing down, and guarantee that you just burn off all of the calories you consumed. Day three: Shake Day The purpose of in this day and age is to offer you all the protein you would like as you get over the highly intensive Fast Day. It helps you to get back to eating regular food, and you get all the nutrients your body wants. You consume shakes created with either protein and carbs or protein and fats. The book explains how to make the correct shakes, but that’s secret stuff you have to read for yourself! Day four: Moderate Carb Day This present day demand moderate amounts of food to be eaten, with the main focus placed on consuming 30percent carbs, thirtypercent fats, and 40% protein. You eat five meals throughout the day, with the goal of replenishing the nutrients in your body so you'll do the extraordinary workouts. Day five: Protein-Only Depletion Day This can be the ultimate day within the cycle, and it’s goal is to fill your muscles can amino acids while starving your body of triglycerides and muscle glycogen. You’ll get these nutrients the following day–Cheat Day once more. You eat a whole ton of meat–two grams per pound of lean body weight–together with all the veggies you'll be able to handle. This diet is meant to assist your body get the variety of nutrients it wants, but while not starving it of the items it wants. It’s a unique diet arrange that several individuals see as being very useful because they will enjoy their favorite foods on the various days. Xtreme Fat Loss Workout Manual The workout manual is highly detailed, and it explains the programs and types of training totally. Lactic Acid Training The workout manual is about a particular kind of program known as Lactic Acid Training. I had never heard of this type of training, so it had been highly intriguing for a fitness trainer like myself. Lactic acid is that the waste byproduct produced when your muscles burn glycogen for energy. The assembly of lactic acid will increase the assembly of growth hormone, the hormone that helps your muscles grow. By increasing lactic acid output, you increase growth–consistent with the manual. The acid is produced when your muscles contract concentrically (shorten) instead of eccentrically (lengthen). This suggests that that it is produced for the “press” or “curl” half of the exercise, rather than the release half. The workout manual focuses on prolonging the “lift” portion of the exercise, and reducing the “lower” part. You take 3 to four seconds to push or pull the weight, and simply one second to come it to its original position. It is supposed to increase the assembly of lactic acid and makes the workout abundant harder. Of course, to try and do this safely, you would like to lift regarding 75 to eighty% of what you frequently raise. You'll increase it once you get used to the type of workout, but initially you begin out with lighter weights. Density Training This is another type of workout promoted during Cheat Days, a circuit HIIT workout that uses alternating weights to market muscle density rather than simply growth. An example of how the workout works: 30 second of bench presses doing twelve reps with a hundred and twenty LBS thirty seconds of overhead press doing fifteen reps with 100 LBS thirty seconds of curls doing eleven reps with 40 LBS When you do the second circuit, you change up the workout: thirty seconds of bench presses doing 15 reps with 150 LBS thirty seconds of overhead press doing eighteen reps with 120 LBS 30 seconds of curls doing 15 reps with 50 LBS You’re not solely adding additional weight, however a lot of reps still? This means that you have got to carry additional weight AND faster so as to reach your goal. An absolutely fascinating vogue of operating out, one that's explained within the book. Serious Strength Training With this workout, you have got a goal of a sure range of reps you wish to try to to per exercise. For example, you wish to do fifty every of push-ups, squats, and pull-ups. You are doing as several as you'll be able to the first round, say 10 of each. Return the second spherical, you do as several as you'll be able to, say eight of every. That suggests that you’ve finished 18 of each exercise. You continue doing rounds till you’ve reached your goal. This means that that you have got each a significant weight and a high workload, however you do this circuit-vogue workout that helps you to achieve your goals. Dynamic Training The goal of this vogue of training is to work onerous, work fast, and go as intense as you'll be able to. It’s a high intensity training program that gets pretty nice results. It explains additional within the workout manual, and you’ll realize that it’s a program that will leave you wiped out once you’re done! The workout manual also offers you a laundry list of exercises you can do, with every exercise linked to a YouTube video where you'll learn the right type for the various exercises. Fitness traning with a particular hour written in a notebook. Bonus Material There's a lot of different pretty awesome stuff you'll notice within the program, as well as: Tips on how to shop properly for the Xtreme Fat Loss Diet How to plan your weekly menu Tips for cooking your Xtreme Fat Loss Diet meals How-tos to assist you continue your diet Guidelines for doing the workouts as effectively as attainable FAQs to assist you understand the program Supplementation guide to inform you on the varied supplements you'll be using and therefore abundant a lot of… A ton of value during this program! What We tend to Think of the Xtreme Fat Loss Diet I invariably have a healthy dose of skepticism handy whenever I begin researching programs that claim to supply “extreme” results. When I couldn’t find anything on two of the program’s authors, my skepticism mounted. However, upon reading the manuals, I realize myself convinced that this is really a reasonably nice program! We have a tendency to’re Not Fond Of The Lack of Bona Fides The fact that I couldn’t realize ANY information on Shaun Hadsall and Dan Long leaves me simply a small amount skeptical that they know what they’re talking regarding, however a minimum of Joel Marion is certified. The Extremes of the Program The diet is pretty extreme, what with the loading days, fasting days, and extreme workouts. However, while not digging deeper into it, I will solely say that the chance of injury and health issues is a lot of greater with this diet program than with others. We have a tendency to Love The Extremes of the Program Yes, it sounds a bit odd, but the reality is that the acute nature of the program makes it an interesting option. You have diet choices that few others enable you, and therefore the supremely intense workouts create it an interesting choice to consider. The Completeness of the information You get all the knowledge you wish to help you start with the workout and diet. It walks you through the steps till you are well on your means. The Bonus Material Even if you don’t purchase the premium package, you get a good quantity of worth for your money. Conclusion All in all, the Xtreme Fat Loss Diet program offers a reasonably distinctive approach to lose weight and get in form. On the face of it, I cannot be sure that it is safe and healthy, but the information presented makes it seem like a decent possibility to think about.
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Grow Taller Dynamics - Hot Niche With Amazing Conversion
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From The Desk Of: Philip Subject: How To Grow Taller?
I’m Dr. Philip Miller, a health researcher, natural remedies expert and a doctor by profession with a specialization in neurosurgery.
I’m about to reveal to you, how you too can increase your height without any surgical procedures from the comfort of your own home, in just weeks!
The urgency to present accurate information regarding the correct procedures to permanently increase your height was greatly felt by me the evening when my daughter Angelina, came crying home and told me, that her boyfriend continuously mocked her for being too short…
She told me, that it was her mother fault that she was just 5 feet 1 inch tall, while her boyfriend was an impressive 6 feet 4 inches tall. It gave me the motivation to dedicate my research activities for the happiness of my daughter. Thus began my journey to discover the solution to increasing one’s height.
To my astonishment I found that past studies had already been conducted by reputable scientists and it was the fault of the multi-national corporations for blocking their research from being released to general public due to the huge amount of profit brought in by companies selling height increasing supplements.
I took a vow that I would change that.
When my daughter came home for Thanksgiving the following year, I told her…
It’s a scientific fact that the spine accounts for about 35% of our current height. This means that, fixing postural or spinal problems can result to a substantial increase in your height from 2 to 6 inches.
Grow Taller Dynamics™ will teach you like I taught my daughter the step-by-step procedure of correcting excessive curvatures of the spine that are genetically inherited or occur to daily habits, thus increasing your height.
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Now that I’ve told you about everything that you could possibly think of does NOT help in increasing your height. I’ll now begin to inform you how you can actually increase your height using proven scientific methods!
I created the Grow Taller Dynamics™ program and focused my efforts on revealing the truth about increasing one’s height. I’ve also exposed many myths and scams in my book, that continue to plague individuals seeking to grow taller.
An example of the many absolute truths that I reveal – After the growth plate fusion has occurred, our bones can’t grow any longer. This fusion normally takes place at an age of around 16-18 for girls and 18-21 for boys – thus making further bone growth impossible.
Thus, all companies selling homeopathic and herbal treatments that proclaim to increase the height for those aged in their 30s, are simply ripping their ignorant customers off! There is absolutely NO natural or pharmaceutical product out there that has scientifically proven to restart bone growth after the growth plates have fused.
And if you want to find out the height increase that my daughter experienced, read on to the bottom of the page!
You’ll learn how to increase your Human Growth Hormone level by 300%, using scientifically proven amino acids. Get to know the truth about Human Growth Hormone Treatments – the pros and the cons. We’ve cleared the mystery surrounding Human Growth Hormone injections is finally cleared. Learn if its safe and if there are any side-effects. Learn how to easily make a Human Growth Hormone boosting meal, using the ingredients present in your own kitchen, that crushes the most expensive supplements available in the market! The correlation between sleep and the release of Human Growth Hormones. Learn how to manipulate it. In addition to that, we’ll show you the step-by-step “Height Increaser” video exercise routine that’ll dramatically increase your human growth hormone level. Learn exactly why your body stops growing, and what you can do to kick-start the process, regardless of your age!. How to add an EXTRA INCH right now, just by applying an amazing phenomenon discovered by NASA. Predict your actual genetic height, and thus know your complete growing potential and how you can achieve it, regardless of your age. Discover the relationship between special exercises that have been proven to increase height and how you can take advantage of the research conducted! Learn how to prevent your spine from shrinking and the exact method to reverse it, thereby increasing your height! How to eliminate and reverse postural problems such as Kyphosis (Hunch Back), Lordosis (Sway Back), Scoliosis, and Duck Feet; that take away the precious few inches from your height… A height increasing exercise routine of sixteen high-definition height increasing video exercises, designed by fitness experts, finally revealed! Also learn how to increase the vertical length of your spine by correcting muscle imbalances. Finally, the correlation between the astonishing increase in height of the citizens of an African nation, and how you can take advantage of that information to increase your height. Your search for the scientifically proven solution, to increase your height by a minimum of 2 to 3 inches in the first 6 weeks, and even more if you continue to apply the techniques mentioned has finally come to a successful end. And did I mention, your age doesn’t make a difference!
We’ll also reveal for the first time, the easiest method of testing the effect of spinal compression. All we ask, is that after purchasing our product and acting upon it, please measure yourself tonight before you go to bed. Then do the same thing tomorrow morning. You’ll be surprised to find that you are anything from 1/2 an inch to 2 inches taller in the morning. Why? The height difference is due to the decompression of your spine while you sleep horizontally on your bed.
But don’t just take our word for it, read for yourself what just some of our many satisfied customers have to say about Grow Taller Dynamics™:
Amanda 25 Years Old New Jersey “Hi from Amanda! I don’t normally leave testimonials but I would like to let everybody knows that this thing works for real!..I used to be always the shortest girl around, but after following the grow taller dynamics program I gained 3 inches in no time. Now I stand 5 feel 4 inches tall barefooted. Not the tallest girl around yet but a great improvement don’t you think?..Bye”
[View Testimonial Proof]
Steve Simons 32 Years Old San Diego, Calif. “My wife bought me the dynamics program because she knew that I always wished to be a few inches taller. Being the septic type I was hesitant to try it since I never thought that growing taller at my age was imaginable. But I was wrong, growing taller even at my age is possible, I’m the living proof of this!”
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Hari Binnu 35 Years Old India “I went from 175cm to 182cm in 2 1/2 months. My friends are impressed how I was able to do this. This is no fake product like the many on the internet. I asked questions and got prompt answerers all the time. Good Day”
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Jessi Francesc 23 Years Old England “I’m a recreational volleyball players and play in sand and/or indoor courts. Thus being tall is very important, even just a few inches can make the difference between winning or loosing…
I started the taller dynamics program in late summer and already saw an increase in my height of at least 2 inches. My teammates ask me how I did it all the time, I tell them that I just do lot of exercise..”
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Jenny Salmon 27 Years Old Texas Hi, I would like to thank you for the program that helped me grow 2 inches in just a few weeks. I used to be the short one around but now my height is the same as the other peers.
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Joseph Zaffareze 22 Years Old New Zealand “Being a very timid person, my short stature did only but hindered my self confidence. Asking girls out? not a chance! I was too afraid that they will just laugh at me because i was not tall enough for them. But not today, after adding 3 inches by following grow taller dynamics my confidence went tough the roof. Now thanks to my new height I’m already hanging out with my first girlfriend. Joseph.”
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Mario Galia 26 Years Old Ohio “I tried loads of products to grow taller in the past but with negligible results. Then to my surprise, and having nothing to loose I found myself on a web site that claim to have a scientific way of growing taller. I suddenly bought it and started the program the very same day. Now, I’m please to say that I gained 2 inches without trying too hard.”
Vanessa Genova 25 Years Old France “Wanted to seek a career as an air hostess but unfortunately my height was not enough for their strict height requirements. I tried buying grow taller supplements online but they cost a fortune and did not worked for me. I spend lot of money until I started the grow taller dynamics program. And I gained 2.5 inches in less than 3 months so far. This program is not a scam like the many others!”
We’ll clear them for you. We’ve complied a list of the most frequently asked questions that we get from our customers.
Question: I’m 25 years or older, can I still grow taller by at least 3 inches?
Answer: YES, you can still grow taller! Age is no longer a factor if follow our step by step instructions. If you are younger than 25 years, don’t worry it works perfectly on younger people too.
Question: Can I really grow taller by 3 to 4 inches, in just 6 weeks ??
Answer: YES, you can and you will really grow taller by 3 to 4 inches or more, in just 6 weeks!
Question: I’m really short, do I have to be of a minimum height to grow taller?
Answer: As long as your over 3 feet and can do simple exercises, your current height doesn’t matter. You will grow taller irrespective of your current height.
Question: I hate reading books that don’t provide any solution to increasing your height, is your program any different?
Answer: We hate reading useless books too. However, we can’t be held responsible for the unethical actions of our competitors. Unlike our competitors, our ebook is supplemented by an exclusive high definition 16 video grow taller exercise series, that teaches you in a step-by-step manner a combination of 16 different scientifically proven exercises for growing taller.
Question: Does your program include an exclusive video series?
Answer: Yes, unlike our competitors we have taken the time, money and effort to formulate a exclusive high definition step-by-step 16 video exercise series, that provides you with the exact instructions on how to grow taller in just 6 weeks.
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Answer: This is one of the best decisions of your life, after all you are what others perceive you to be. All you got to do is, click the order button and complete the payment process. Then, you will be immediately provided with the links to the Grow Taller Dynamics ebook and to Grow Taller Dynamic’s exclusive 16 video grow taller exercise series, even if it’s 3 am!
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You are about to get instant access to this best selling guide even if it’s 3 in the morning
The Grow Taller Dynamics™ program and our exclusive step-by-step 16 video exercise series will allow you to boost your height by atleast 3 inches within 6 weeks, even if your over 25 years of age.
It also comes with a 60 Day, 100% Money Back Guarantee – because we are totally sure that you will not regret your decision.
NOTE: Grow Taller Dynamics™ is a digital product. You will receive access to the entire system immediately after you order – even if it’s 2am!
P.S.: Incase your wondering about my daughter Angelina, she increased her height by 4 inches in the first 6 weeks, and an additional 2 more inches thereafter!
P.S.: Unfortunately, we can’t guarantee for how long the
US$97.00 $37 sale price will last. If you miss out on the special price, you’ll have to pay the full price later.
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Xtreme Fat Loss Diet Meal Plan - Xtreme Fat Loss Diet Plan Review 2018
Xtreme Fat Loss Diet Review
Xtreme Fat Loss Diet Review
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Xtreme Fat Loss Diet Review: Yet Another Weight Loss Program? Pretty much every person who has ever gone on a weight loss diet is really attempting to urge rid of body fat instead of body weight. The burden isn’t what’s necessary, it’s that pesky fat that makes us look lumpy and spherical that we tend to all hate with a passion! The whole purpose of the load loss diets is to target fat, burn it, and leave us trying fit and svelte, right? That’s just about what the Xtreme Fat Loss Diet promises to do, but much faster than any diet you may come up with on your own. Keep reading this Xtreme Fat Loss Diet review to find out what I suppose of it. What is that the Xtreme Fat Loss Diet? The Xtreme Fat Loss program is all regarding serving to you to burn fat as effectively as possible. Pretty clear primarily based on that title, right? The diet uses a distinctive structure of dieting and workouts to help you reach your target weight and body fat share in as short amount a time as potential. The Mind Behind Xtreme Fat Loss: Dan Long, Shaun Hadsall, and Joel Marion Consistent with my analysis, the creators of this program are 2 bodybuilders: Dan Long and Shaun Hadsall. These 2 are speculated to be famous nutrition authors, but I may notice COMPLETELY NO DATA on Dan Long. My research into this man yielded nothing. Looking for Shaun Hadsall yielded very little, but I found on one web site: Shaun Hadsall began his fitness journey in 1998 when he joined the renowned Body For LIFE™ transformation contest. Shaun ended up beating additional than twenty two,00zero individuals to walk away with the first Runner-up Grand Champion prize. This amazing win led to Shaun turning into the owner of 1 of the top 10 personal training studios in the world. In 2008, he was voted America’s “Most Match” Health & Fitness Professional by Club Solutions Magazine. Whether or not that’s true, it’s hard to know. When you open the PDF files, you see the name Joel Marion Fitness Solutions at the bottom as the corporate that owns the program. Doing a bit of research into Joel Marion yielded better results. His “About Me” page reads: With regards to his skilled education and credentials, Joel holds Bachelor of Science degrees in each Exercise Science and Health Education from The College of New Jersey, where he graduated with honors, Magna Cum Laude. He is additionally certified as a sports nutritionist and personal trainer through the state’s premiere certification agencies, the International Society of Sports Nutrition and National Strength and Conditioning Association, respectively. In the last 7 years, Joel has authored various articles for well-liked newstand and internet-based mostly health and fitness publications including, Men’s Fitness, Muscle Media, Woman’s Day, SELF, Muscle & Fitness Hers, MuscleMag International, Oxygen, T-Nation.com, BodyBuilding.com, and LifeScript.com. Thus, at least there’s one certified professional behind this program, or one we tend to will find out regarding! A Look at the Xtreme Fat Loss Diet Program With no ado, let’s dive right into the diet set up that produces this program a very distinctive one! Xtreme Fat Loss Diet Manual The diet manual describes the meal arrange that you'll be following over the 25 days that the course lasts. First off, it lists reasons why regular dieting sucks so abundant: It’s boring and there's very little or no variety. It needs you to ditch all your favorite foods. It doesn’t offer you the results you would like. All pretty smart reasons to try one thing totally different, right? Understanding Leptin The entire diet concept relies around the manner your body burns fat and perceives hunger, and leptin could be a hormone that plays a huge role in your appetite. Leptin basically tells your brain how hungry your body is. Individuals with higher levels of body fat tend to own higher leptin levels, ergo lower hunger levels. This is often as a result of leptin is secreted by fat cells, and there is a correlation between leptin levels and the amount of body fat you have got. The downside is, once you begin to burn fat, your body lowers the amount of leptin it sends to your brain. The brain detects this as a sign of hunger, and sends out hunger signals to your stomach and mouth. This happens when you cut back your calorie intake or burn fat. The drop in leptin levels doesn’t just mean that you get hungrier, but it causes your metabolism to impede and burn fewer calories per day–the exact opposite of what you wish! Adding a lot of leptin to your diet is difficult, that leads us to the first day of the Xtreme Fat Loss Diet: cheat day! Day 1: Cheat Day Cheating means eating an entire bunch of food in order to give your leptin levels a boost. With your leptin very high, you reduce hunger, promote a quick metabolism, and keep your body operating well. Day one is cheat day, that means you eat as abundant of no matter you want. You eat until you’re happy, not stuffed, and you eat throughout the day. You are allowed one beer, however no other alcohol as a result of it screws with the hormones that build the diet work. There are no limits or restrictions to what you'll be able to eat, but you eat with the goal of boosting fat burning, give surplus calories, and sending lots of nutrients to your muscles. Day two: Quick Day You just primed your body to begin burning fat at high speeds, and every one of a sudden you limit its calories drastically. You drink a ton of water–stuffed with Branch-Chain Amino Acids (BCAAs)–and do three workouts throughout the day. By the end of Day 2, you’ve no doubt burned off all of the calories you ate the day before, and you’re exhausted! Doing the workouts prevent your metabolism from slowing down, and guarantee that you simply burn off all of the calories you consumed. Day 3: Shake Day The purpose of in this day and age is to grant you all the protein you need as you live through the highly intensive Quick Day. It helps you to get back to eating regular food, and you get all the nutrients your body needs. You consume shakes created with either protein and carbs or protein and fats. The book explains how to make the right shakes, but that’s secret stuff you have to read for yourself! Day four: Moderate Carb Day Today needs moderate amounts of food to be eaten, with the main target placed on consuming 30percent carbs, 30p.c fats, and fortypercent protein. You eat five meals throughout the day, with the goal of replenishing the nutrients in your body therefore you'll be able to do the extraordinary workouts. Day 5: Protein-Solely Depletion Day This can be the final day in the cycle, and it’s goal is to fill your muscles will amino acids while starving your body of triglycerides and muscle glycogen. You’ll get these nutrients the subsequent day–Cheat Day once more. You eat a full lot of meat–2 grams per pound of lean body weight–along with all the veggies you can handle. This diet is meant to assist your body get the selection of nutrients it needs, however while not starving it of the things it wants. It’s a unique diet plan that several individuals see as being extremely useful as a result of they can get pleasure from their favorite foods on the various days. Xtreme Fat Loss Workout Manual The workout manual is highly detailed, and it explains the programs and sorts of coaching totally. Lactic Acid Coaching The workout manual is regarding a specific type of program known as Lactic Acid Training. I had never heard of this sort of coaching, thus it had been highly intriguing for a fitness trainer like myself. Lactic acid is the waste byproduct produced when your muscles burn glycogen for energy. The assembly of lactic acid increases the production of growth hormone, the hormone that helps your muscles grow. By increasing lactic acid output, you increase growth–in keeping with the manual. The acid is produced when your muscles contract concentrically (shorten) instead of eccentrically (lengthen). This means that it's made for the “press” or “curl” part of the exercise, rather than the release part. The workout manual focuses on prolonging the “raise” portion of the exercise, and reducing the “lower” part. You take three to four seconds to push or pull the burden, and just 1 second to come back it to its original position. It is supposed to extend the assembly of lactic acid and makes the workout abundant more durable. Of course, to try and do this safely, you would like to elevate regarding 75 to 80p.c of what you frequently carry. You'll increase it once you get used to the type of workout, however initially you start out with lighter weights. Density Training This is often another type of workout promoted throughout Cheat Days, a circuit HIIT workout that uses alternating weights to market muscle density rather than just growth. An example of how the workout works: thirty second of bench presses doing 12 reps with a hundred and twenty LBS thirty seconds of overhead press doing fifteen reps with one hundred LBS thirty seconds of curls doing 11 reps with 40 LBS When you do the second circuit, you modify up the workout: 30 seconds of bench presses doing 15 reps with one hundred fifty LBS thirty seconds of overhead press doing 18 reps with one hundred twenty LBS 30 seconds of curls doing fifteen reps with fifty LBS You’re not only adding additional weight, however more reps also? This suggests that that you have got to raise a lot of weight AND faster so as to achieve your goal. An fully fascinating vogue of operating out, one that is explained within the book. Significant Strength Coaching With this workout, you've got a goal of a sure variety of reps you would like to do per exercise. For example, you would like to do fifty every of push-ups, squats, and pull-ups. You are doing as many as you'll the primary round, say 10 of every. Come the second spherical, you are doing as several as you'll, say 8 of every. That means you’ve finished eighteen of each exercise. You continue doing rounds till you’ve reached your goal. This means that you have each a serious weight and a high workload, however you do this circuit-vogue workout that helps you to succeed in your goals. Dynamic Training The goal of this vogue of training is to figure hard, work fast, and go as intense as you'll. It’s a high intensity training program that gets pretty great results. It explains additional within the workout manual, and you’ll notice that it’s a program that will leave you wiped out once you’re done! The workout manual also provides you a laundry list of exercises you'll do, with each exercise linked to a YouTube video where you can learn the correct type for the varied exercises. Fitness traning with a specific hour written during a notebook. Bonus Material There is a lot of other pretty awesome stuff you'll be able to find within the program, together with: Tips on how to shop properly for the Xtreme Fat Loss Diet How to arrange your weekly menu Tips for cooking your Xtreme Fat Loss Diet meals How-tos to help you continue your diet Guidelines for doing the workouts as effectively as attainable FAQs to assist you understand the program Supplementation guide to inform you on the numerous supplements you'll be using and therefore a lot of additional… A heap of value in this program! What We Think of the Xtreme Fat Loss Diet I always have a healthy dose of skepticism handy whenever I begin researching programs that claim to offer “extreme” results. When I couldn’t notice anything on 2 of the program’s authors, my skepticism mounted. However, upon reading the manuals, I notice myself convinced that this is often really a fairly great program! We’re Not Fond Of The Lack of Bona Fides The fact that I couldn’t find ANY info on Shaun Hadsall and Dan Long leaves me just a touch skeptical that they apprehend what they’re talking about, but a minimum of Joel Marion is certified. The Extremes of the Program The diet is pretty extreme, what with the loading days, fasting days, and extreme workouts. However, without digging deeper into it, I can only say that the risk of injury and health issues is much larger with this diet program than with others. We Love The Extremes of the Program Yes, it sounds a touch odd, however the truth is that the extreme nature of the program makes it an interesting choice. You've got diet choices that few others enable you, and therefore the supremely intense workouts create it an attention-grabbing alternative to think about. The Completeness of the knowledge You get all the information you wish to assist you start with the workout and diet. It walks you through the steps till you're well on your method. The Bonus Material Even if you don’t buy the premium package, you get a sensible quantity of worth for your money. Conclusion All in all, the Xtreme Fat Loss Diet program offers a pretty distinctive method to lose weight and find in shape. On the face of it, I can not be certain that it is safe and healthy, however the knowledge presented makes it appear as if a decent possibility to contemplate.
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“What’s a good conversion rate for my landing page?” [New AI-Backed Research]
Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram.
After all your optimization efforts, your landing pages now convert at 3.57%.
But actually…even if it’s a big improvement against your personal baseline, how do you know you should stop there? How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? (Maybe everyone’s getting a fat return off of pig sweaters but you.)
It’s hard to be confident in the numbers when you don’t know how everybody else is doing. Doubt settles in. Maybe you’re missing out on reaching your conversion potential without even knowing it.
Well, we feel your pain. That’s why, at Unbounce, we’re on a continuing mission to answer the big question for you. It’s the one we hear time and again from our customers:
“What’s a good, bad, or average conversion rate for my landing pages?”
That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report.
Benchmarks can energize your digital marketing strategy in three big ways:
They’re a form of competitive intelligence. They help you identify gaps between your performance and what the rest of your industry considers to be a good conversion rate.
Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work.
They help you build a culture of continuous improvement in your organization. It’s harder for your marketing team to be happy with “just okay” if they’re seeing something to strive for.
Sure, some folks like to pooh-pooh industry benchmarking—“Why should I care how other marketers are converting? Why don’t I just focus on how I’m doing?”—but they’re your best window into what success really looks like. Going forward blindly, when you could have both eyes on the prize, is just silly. Oh, and these benchmarks were generated with help from an honest-to-goodness AI crunching millions of conversions, so the results are far more reliable than the anecdotal best practices often found online. As part of the Unbounce Conversion Intelligence approach to digital marketing, these machine-derived insights help you pair your hard-earned expertise with AI to create the highest-converting campaigns of your career.
Introducing the 2020 Conversion Benchmark Report
This year’s Conversion Benchmark Report uses machine learning to assist our data team in analyzing 186.9 million visits to 34,132 Unbounce-built landing pages. In terms of sample size, we analyzed more visits to these pages than the populations of Canada, Hong Kong, Mexico, Laos, and Ireland combined.
For full context, the previous (2017) version of this report was also built on machine learning insights, but in three years we’ve refined our approach to provide tons more real, proprietary customer data to feed the machine. Now we have even better, more reliable outputs—as well as a few new ways to break down our findings, like by conversion goal. (These are boundaries we’re going to keep pushing, too.)
But what kind of info does the report contain? For one thing, you’ll find median conversion rates broken down to 16 key industries. In many cases, we’ve got wide enough sample sizes to sort them into subcategories too, so you can see how your brother’s pest control service measures up against your sister’s HVAC company. (Or how your uncle’s cybersecurity software converts against your great aunt’s cloud accounting platform.)
The Conversion Benchmark Report includes 16 industries broken down into dozens of subcategories.
Why do we report on median instead of average (mean)? Our goal is to provide you with a realistic picture of where you stand, so this year’s report lists median conversion rates as our measure of central tendency instead of the mean. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.
Not clear enough? Then imagine you want to find out, on average, how many eyes people have. The median tells us they have two eyes. According to the mean, though, they have slightly less than two. Because outliers (people with one or fewer eyes) bring that number down.
Both these measures are correct, but which one would you prefer to rely on if your business is selling sunglasses?
What if your industry doesn’t appear in the report? For this year’s report, we’ve tried to be even more representative. With machine learning helping us to sort thousands of landing pages in a logical way, we’ve increased the number of industries covered from 10 to 16, and we’ve even added subcategories whenever sample sizes allow.
If you still don’t see yourself represented, though, compare your conversion rates to industries with similar audiences and conversion goals. While we don’t actually recommend comparisons between very unrelated industries (except for fun), let your judgment be your guide.
A note on COVID-19. The conversion data in this report comes from 2019, so we realize it shows norms that have been disrupted for some vulnerable industries—like travel, events and leisure, restaurants, and medical practitioners. These benchmarks show what you can expect in stable periods, and they provide insights about how your visitors typically behave (and why they convert). We hope they’ll help you set up your digital campaigns for success—and inspire your rebound. If you face uncertainty, though, please also check out the COVID-19 Small Business Care Package for a roundup of useful resources to help lessen the impact on your business.
Below, I go into more detail about the findings and insights we’ve been able to pull from them. But if you’ve got an itchy mouse-finger, you can jump right into the Conversion Benchmark Report now. (It’ll open in a new tab.)
Going beyond the benchmarks
Benchmarks are tremendously helpful, for all the reasons I talked about above. (If you work for an agency, you know this already. They’re a baller way of showing the value of what you do—and helping clients determine their true conversion potential.)
How do I best communicate with my target audience?
In copywriting circles, the received wisdom is that clarity comes above all else. If you’re looking to put up the fewest hurdles possible between audience and offer, it can make sense to keep your vocabulary basic and your sentences tight and untangled.
Our data, however, complicates this equation. Is simple always better? Nope. It turns out that different industries tend to convert more often at different reading levels (and some see weaker relationships between conversion rates and readability than others).
There are even cases in which it’s good to sound sophisticated. B2B companies offering lead-gen consulting or instruction, for instance, appear to benefit from more challenging language. We see a drop in conversion rates as pages become easier to understand. (Frankly, that’s not what we expected.)
When it comes to reading ease, pages for lead-gen consultants appear to benefit from being harder to read.
Our machine learning analysis enabled us to look at copy from 34 thousand pages. Each page is assigned a Flesch reading ease score based on the average number of syllables per word and words per sentence. More syllables and more words means more…harder.
Here’s roughly how the scoring breaks down:
What’s the perf word length for my landing pages?
While it’s true that shorter pages tend to convert better, many industries have sweet spots that break the rule—which means, if you’re going to create a long-form landing page, you should go this long. This is especially true in the wild territories beyond 200 words, where unexpected correlations between length and conversion rate have led many a marketer astray.
At what length do landing pages for family services convert best? The graph provides answers.
Depending on your offer and industry, you may find that you need to use more words to get your point across, but graphs like the one above can let you know what’s ideal. For family services, that’s 300-500 words (if you can’t get it shorter than 150 words). For other industries, it can be more or less. Whatever the case, creating variants based on our findings can definitely be a good candidate for A/B testing or Smart Traffic.
What emotions might relate to better conversion rates?
You likely know in your gut that people’s feelings can impact their decision to buy, but which ones actually drive conversions on your landing pages? To find out, we ran an ML-powered sentiment analysis that looked at emotion-associated words that might relate to healthy conversion rates—and which might even be slowing you down.
(Spoiler: using trust words isn’t always advisable. “Trust us.”)
For SaaS, the concentration of anticipation words on a landing page correlates with its conversion rate.
When it comes to SaaS conversions, for instance, it turns out that language that conveys anticipation (words like gradual, highest, improve, and launch) sometimes correlates with better conversion rates. Or, to put it another way: as we find more of these words, we also often tend to see better conversion performance.
You can explore this example, and many others, in the report.
A good conversion rate is one you can improve upon.
When it comes down to brass tacks, all this benchmarking is valuable insofar as you can use it to build a better conversion machine from what you learn. How do you do it?
Explore the insights in this report. The report is broken down into 16 industries. How are your landing pages stacking up against the baseline? Are you way out ahead? Are you falling behind? Start with your industry, sure, but take a look at others too. There may be insights that are worth exploring outside your own arena.
Apply the data learnings to your own campaigns. Create a variant (or more than one variant) of your page that applies some of the insights we’ve provided. For example, you might dial down the jargon until you hit the optimal Flesch reading score. (You can use the free readability formula tool here to test it for yourself.)
Optimize and test. Keep in mind that data analysis reveals trends and tendencies rather than absolutes. You’re making informed decisions when you apply these learnings, but testing is still your best way to confirm. Run A/B tests or, if you’re short on the time or traffic to do so, just publish your variants and turn on Smart Traffic in the Unbounce Builder. It’ll use machine learning to automatically decide which variant is right for which visitors, and it’s otherwise hands-off. (If you’re looking for more ideas on how to build variants, I’d recommend this post from Garrett too.)
In short, this year’s report uses ML to identify opportunities you simply couldn’t spot without the processing power of a machine. Optimizing your pages doesn’t have to be aspirational. We believe this is the future of digital marketing—and, going forward, you’re going to see more and more efforts like this from Unbounce to help you enhance the skills you already have. (If you’re curious about what else we have planned, you can read more about our push to bring you Conversion Intelligence.)
Whether you sell pig sweaters, chicken harnesses, or something altogether more practical—are you confident enough to swagger into your next meeting, snap your suspenders, fire those finger-guns in your boss’s direction, and let everyone know about your team’s big win? “Soooooooo-ie!”
Take a gander at the 2020 Conversion Benchmark Report, and let us know what you think in the comments below.
“What’s a good conversion rate for my landing page?” [New AI-Backed Research] published first on http://nickpontemktg.blogspot.com/
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