#it's basically entertainment and people pay lots of money for other skilled entertainment like concerts

[no-psi-nan]

Considering that there are actual fake fortune tellers in the series and that Aiura presumably works with a few of them for some time, it's pretty surprising that we never get Aiura's opinion on fortune fakers.

🤔 Like does she respect the hustle? Is she only okay with it if they're basically doing undercover therapy? Does she not realize the others are fakers? Does she think it's possible for other people to have milder versions of her powers? 🤔

[twisttech]

Top 12 Apps to Earn Money from Mobile Phone in 2021

In fact, when we talk about money making apps, people seem to flock to our site. The ability to Earn More Income with your iPhone or Android has something that really excites people. Because people seem so excited about small quick earnings, we actually started writing an entire section in our monthly newsletter about what we call "QCI" which stands for "Quick Cash Infusions". That section of our newsletter became one of our most popular features that really got people excited.

Most people are confused and think that easy money is not the same as work. But making money, online or offline, takes dedication.

It's all about making money from your Android mob. There are hundreds of such apps, with this being the top 12. Install them and get paid while using your mobile device.

You are a student, an employee or a stay-at-home mom, it doesn't matter, earning your usual salary or pocket money is always a good idea. That's why I made a list of the top 9 apps to make real money in India.

Making extra money just got easier with these great apps. You only need a smartphone. Almost everyone has a phone today. Then you can start making money with apps.

Now that we are no longer printing our newsletter, we thought we would bring our QCIs to the blog and share these ideas with the world. In today's post, we rounded up 12 apps that can help you make money with simple mobile apps .

The top 200 apps generate on average $82,500 daily, while the top 800 apps generate around $3,500. Gaming apps also make around $22,250, while entertainment apps make $3,090 daily, so there is no way to firmly say how much an average app makes.

The mobile market has grown substantially over the years and industry experts predict continued growth. In 2018, mobile traffic accounted for 52.2% of total website traffic in the United States, and 3.6 hours that adults spend consuming digital media occurred on smartphones, with desktops, laptops, and other connected devices struggling to keep up.

With such impressive numbers, it’s no wonder that Fortune 500 companies and entrepreneurs alike are trying to get a piece of this modern-day gold rush.

Looking for some extra income or just a change in your work routine? You can do that with some special applications.

Today, the traditional 9-5 work schedule can die out with the emergence of a flexible app workforce. Businesses and employees are finding ways to use technology to overcome challenges and achieve higher profits. Companies use these flexible workers to man their business without the burden of a large monthly overhead. Employees use these apps to generate money to close a hole in their budgets, finance a vacation, or raise investment funds.

Many of these income-generating apps are very user-friendly and can be perfectly adapted to a person's daily life without much effort. So why not have a little extra chat while you run errands or travel home? For some people, this new economy means that some people no longer need 'real jobs' as they can just participate in a handful of jobs to make ends meet.

Whether you are interested in working jobs instead of a traditional job or simply to supplement your income, this article will help you learn about some current opportunities out there.

There are money making apps that suit all types of personalities, interests and lifestyles. In this article, I've outlined a few details that can help you discover the right opportunity for you.

While working on my research, I found that there are many of these applications and many opportunities everywhere to make some extra money in a wide variety of industries. Most apps are available for iOS or Android, making it easy to work from virtually anywhere. Most of these programs have certain age and rating restrictions, so you should choose the apps that suit you and your needs.

First, let's take a look at some of the most popular income-generating apps that you may already be familiar with. These include Khatriji, EmpireReEarn, Uber, Lyft, TaskRabbit, Gigwalk, GrubHub and Dogvacay etc as followed have proven their leadership in this growing new industry.

1. Empire ReEarn

Multiple income facilities in ER include self rotation income, referral rotation income, team rotation income and rewards. The ER user will not get the benefit of all that income until they join and complete their ER profile.

In addition to these income facilities, ER also offers online payment and charging services. You can recharge online for your mobile phone, DTH, data card, and you can also pay bills for your landline, broadband, electricity, gas pipeline via the ER app or the ER website: www.empirereearn.com.

2. Khatriji

Whenever the user signs up for Khatriji, buys the product from Khatriji and then joins one of the trees using the Khatriji product key, the user is called Skyomie or Khatriji. Skyomie can expand the tree by referring to her friends and family and if one of them buys Khatriji's product, Skyomie will also benefit from referral revenue. So a tree has been developed and Skyomie has the advantage of Earn More Income from several users it referred. This entire process is called "Your Own Money Creation Tree."

3. Slidejoy

This is a very simple app for Android owners that can show ads on the lock screen. Users are paid an average of $ 5 to $ 15 per month to place ads on their Android device's lock screen. Every time the user looks at their phone, they see a card with news or promotion. Users can swipe left for more information, up to view another map, or right to use the phone normally. A simple way to make extra money without even thinking about it.

4. Swagbucks

Swagbucks allows users to earn rewards (gift cards or cash) by shopping online, watching fun videos, playing games, searching the web and completing surveys. Users can redeem points earned from gift cards at their favorite stores, such as Amazon and Walmart, or even get cash back from PayPal.

5. iPoll

iPoll allows users to complete online surveys to earn money and other rewards such as gift cards. Users are paid to tell iPoll what they think about the products and services you use every day. The options are available on your mobile device from the comfort of your home.

6. GrubHub

Need a quick bite but too busy to buy something quickly? GrubHub allows you to pick up your food and deliver it to your door. Many restaurants and shops now work with the GrubHub app, giving users in their area many options for delicious food, and the concert staff has a lot of potential to make money.

There are some requirements to register, drivers must be over 19 years old, have more than 2 years of driving experience, check an account and have a valid driver's license (or ID if you ride a bike), have an iPhone iOS 8 or higher or have an Android 4.0 or higher and passed a background check. As with Uber and Lyft, many GrubHub drivers also work through the Uber Eats app to make sure they are busy when on the clock.

All of these well-known money-making apps require the employee to leave the house, but here are some other gig options you can complete while still in your pajamas. Some of these may fall into the 'money-saving apps' category, but they are definitely worth considering because a dollar saved is a dollar earned, right?

7. DogVacay

DogVacay is an app my family personally tested. We were able to open our home to local dogs while his family was on vacation. Dogs can be guests with a host family and live in the comfort of home while their owners are away. Hosts can set the dates they have available for an additional four-legged friend, set restrictions for specific breeds, and even set their own rate for their services. We personally thought it was a fun experience and our dogs loved having a new friend hanging out and playing. DogVacay recently partnered with the Rover app, which focuses on similar services and also enables dog walking services. No doubt this is the buzz of a dog lover.

8. Gigwalk

Gig walk is an application that allows users to earn a little of money to take a photo or record data while running errands. The Gig walkers are basically helping with merchandising duties and confirming that the product displays in the store are handled correctly. Users can take on as much or as little contract work as they want by connecting with local businesses that need their skills.

Download the app on your smartphone, register your account and then simply request the concerts you see on the map or list in your area. Concerts pay between $3 and $100 and can range from a few minutes to a few hours. Once you complete the concert, you will be paid via PayPal. The concerts have been published by mega companies such as Google, Red Bull and Unilevel who want to generate data at locations far from their headquarters.

9. TaskRabbit

TaskRabbit is another popular and flexible money making app. With TaskRabbit, you can use your various skills to make money with the TaskRabbit app and website. You can perform tasks in person, or you can do them remotely with virtual tasks - there are a wide variety of tasks, such as building Ikea furniture, repairing sprinkler systems, or researching online. Benefits vary from job to job and give employees the flexibility to choose options that suit their capabilities.

10. Lyft

Lyft is the other mega app in the rides room. While their service area is a bit more limited than Uber's, they offer a very similar service and an opportunity to monetize users of the app. Payment for drivers through Lyft is a bit more generous, so this may be a better option for drivers in larger metropolitan areas. Many drivers work for both companies to optimize their time and get as many trips as possible while available for work. Like Uber, drivers must meet minimum background, age, and auto-check requirements.

11. Uber Eats

Uber recently launched UberEats, which allows drivers to pick up food in addition to driving around town. Drivers can now complete deliveries when travel options are slow and may be tipped in the process. And Offers By one get free on some orders

12. Uber

Uber is one of the best known mega companies in the world of money making apps. This ride-sharing app allows employees to use their own car to pick up Uber app users per ride. There are some rules and restrictions for becoming a director; You must be 21 or older, have a 2001 or newer car (2006 or newer in some cities), and you must pass a background check. Drivers can use the app when it suits them and quickly find users who need transportation in their area. Drivers can earn between $19 and $35 an hour, possibly more if drivers work during rush hours or on holidays.

How To Choose The Best Money App For You

Not every app here is ideal for everyone. Some considerations are made when evaluating money making applications.

We use this method to create this list. Let me explain what and how you can measure these things according to your personal needs.

Pay the amount

Most apps don't get you rich. Many of them did not even qualify as part-time jobs or side hostels.

Select the application based on where you want to receive payment. For example, if you want to earn hundreds or thousands of dollars per month, you can't do it by filling out a survey. You're better off using apps like Uber, Khatriji, Empirereearn, Lyft or Taskerabit.

In such applications, the salary is higher in terms of amount. To try

The next thing you have to do is decide how much effort you want to put into it.

Do you want to do small tasks with your smartphone while sitting in bed or at a coffee shop? Or do you want to go to retail stores, drive, meet buyers face to face, and do some manual labor yourself?

The amount of effort to do something is directly related to the amount paid. Moving furniture on Taskarabit pays more than completing a two-minute survey.

Method and frequency of payment

Some apps allow you to pay with cash. In most cases, cashout is facilitated by payment. But there are some apps that will mail you a check.

Other apps don't offer cash but reward you with a gift card.

Again, you can't escape a handful of Starbucks or Target gift cards. But if you’re doing some small tasks on the side, it will be perfect for your time.

There are redemption restrictions on some monetized apps. You cannot remove the cache whenever you want. So review the payment frequency and full terms before you start.

Fees and initial investment

Many of the apps on our list are free. But some you need to pay.

For example, an acorn membership can cost up to 3 per month. Mercury charges a 10% commission to facilitate all sales in its market.

Overall, these fees and the initial investment are very low. But if you don’t want to spend any money, stick to the free app.

App reputation

Do your best before downloading any Earn More Income mobile app. Make sure the app has lots of positive reviews. Read negative reviews to see what unhappy users have to say.

You can usually sign up for these apps with just one email address. Applications for obtaining sensitive information can be a potential scam.

Many of the apps on our list promise that they haven't sold your data. So if privacy is important to you, stick to that reputable app.

Making money from apps in 2020 has never been easier. Use the apps I listed above to get started.

Do Earn more income Apps Really Work?

Yes! You probably. You do not have the permission required to post.

Which apps pay you the most in 2021?

Gig apps like Khatriji, Empirereearn, Lyft or Taskerabit will always allow you to make more money than survey apps or apps like Sweetcoin.

Source : 12 Apps To Earn More Income From Your Phone You Need to Download Now!

[davewakeman]

3 Changes I Think We Will See In the Business of Tickets

I’ve been chatting with folks in the world of tickets and entertainment the last few days about a number of ideas and here is a consolidated list of where folks are at right now:

We likely won’t be able to see fans really start going back to events until 2021. The science isn’t there, the safety measures won’t be sufficient, and the economy is going to be muted are just three of the reasons that have come up for this.

To get through the shutdown of events and to get to the other side, we are looking at 18-24 months.

I could go on, but those two issues are at the heart of what I’m thinking about right now and about how the coronavirus is going to change the world of ticket sales going forward.

Here are three ideas that I keep coming back to a lot lately:

Less consolidation, speculation, and commoditization: 

A few years back, I was chatting with one of the folks that helped me get started in tickets and we were talking about the challenge of commoditization of tickets and how the marketing and selling of tickets had been devolved to a financial input on a spreadsheet.

At the same time this was going on, we saw the rise of a lot more speculation and “arbitrage” from brokers.

And, we also saw a huge influx of investment money rushing into tickets.

All three of these forces have combined to create an incredibly volatile ticket market where prices fluctuate on what is hot or not and the ability to market and sell a ticket has a lot more in common with whether or not you can pick the right color to bet on at the roulette table than any skill in marketing, sales, or service.

I don’t think any of these factors are unique to the world of tickets, but it does reflect a challenge in the economy as a whole.

We’ve seen how the influence of investment dollars has perverted the market for transportation, food delivery, movies, and more.

What does this mean going forward?

In general, I’d say that we are likely to see less money flowing into the world of entertainment in the short term which will mean that folks in the ticket industry will be less able to speculate on tickets and manage their businesses on the float of their credit cards in the case of speculation and brokers.

We will also likely to see less money float into the world of tickets for the next year or so for a number of reasons including buying opportunities in other sectors, risk from the uncertainty of live events, and folks looking for safer investment opportunities in an unstable economy.

What will this mean?

It likely means that the consolidation model will be under stress because it will be much more difficult for consolidation partners to justify high priced deals that are risky as part of a portfolio of partnerships.

Finally, because we are likely to see the above two things happen, the issue of commoditization is going to fly up and bite folks in the bum.

As we have been quarantined in our homes, we’ve seen people yearn for human connection, return to old games and ideas for entertaining themselves, and we’ve seen folks have to change their consumption patterns.

To be honest, history shows that in many cases a lot of the things that we consider normal snap back pretty readily in the face of turmoil, but that cuts both ways and, typically, downturns and crisis lead to the acceleration of trends…in this case, before the pandemic, attendance was an issue and as I’ve stated many times before, you didn’t need to be a very good marketer to realize that the way that we were selling and marketing tickets was basically a textbook example of commoditization.

So what does all of this mean coming out of the pandemic?

It means that the trend for customer attention is going to be greater and the ability to just throw out tickets like a commodity is going to be even less successful than before. Meaning, the need to rethink the way that tickets, suites, and events are marketed and sold is going to increase in importance.

We could see less profit in the industry now:

I think a lot of folks were already surprised at how close to the bone many of the businesses in entertainment were being run.

This is the law of perception in action, which means that just because something seemed like a big, successful business it must have been a big, successful business.

You really only needed to read the financial reports of a lot of the publicly traded companies to recognize that they were getting high on the cheap money that was flowing into their businesses from investors, excited to be a part of entertainment, sports, concerts, etc.

Which means that logic would hold that if the businesses were strained for profit in the boom times, what will things look like during a time of uncertainty?

Not better if business practices remain the same.

Want to know something?

This might actually be a good thing.

Why?

Well, we might actually get rid of the $17 Bud Lights at Nats Park.

We might see the end of $50 t-shirts at the ballpark.

We might see a return to customer focus and innovation in marketing, product development, and service.

This may happen because consumers that were already stretched are likely to have less discretionary income, corporations that were already complaining about the need for teams to be more responsive to their needs are going to have more strength, and there will still be the lingering concern about gathering in mass groups that may not show up in the conscious decision-making process, but will definitely be there in the subconscious decision-making process.

Don’t believe me? Check out Martin Lindstrom’s ebook on the subject.

This doesn’t even begin to mention the impact of folks waiting longer and longer to buy tickets due to uncertainty, fear of not being able to get a refund, or the number of options asking for their attention.

More competition for the customers: 

Ultimately, in the recovery from the coronavirus pandemic and the financial crisis that has sprung up out of it, we are likely to see a much greater amount of competition for customers.

Why does this matter?

To begin with, if you are in business, you have one job…create and keep a customer.

Second, for many organizations, the idea of maintaining and building relationships with their customers has been a secondary consideration.

We don’t see a lot of organizations with nearly the robust customer retention plans that nonprofits might offer, subscription services, or, even many professional service firms.

The point here is that each time you give away your customer to someone else, you are paying a tax in a number of ways:

Every time StubHub sells your ticket and you don’t have a relationship with the customer, that’s a tax.

Every time your tickets are sold on Groupon or other discount sites, that’s a tax.

Every time you have to pay Google to advertise your events, subscriptions, or offers above a broker or some other content, that’s a tax.

I could go on and on, but the inability to have a direct relationship and a direct conversation with your customers or the people coming to your events…that’s a tax and an expensive one because it isn’t just money, but time, service, and relationships are all weighed down.

This post is mostly about changes that I think we will see going forward, but before I go…here are a couple of solutions to mitigate these changes:

Start now building relationships with your customers. What does this mean? What do you own that you can drive your customers and fans towards so you can start talking directly with them? Make sure you create something that allows you to have the relationship with your fans and control it. Not like Facebook, Google, or Twitter that can change your presentation at a moment’s notice.

Rethink what you are giving your guests: I didn’t get too deeply into it here, but customers are likely to wait longer than ever to buy. How can you counterattack that? You are going to need to think through what you are offering more consciously because you are going to be competing in a more competitive environment, for potentially fewer discretionary dollars, and in a market where differentiation is going to be more important. Act like it.

Review your business model: The NBA says 40% of its revenue comes from fans in the arena. So what does that mean when you consider TV money? Likely that 80%+ of an NBA team’s revenue comes from two sources. I know that there are many revenue streams that go into the live experience, but still…I think this example should highlight the need to be even more aggressive about rethinking and reimainging what is possible from your business model so that you aren’t too heavily weighed in any one direction.

What do y’all think? Let me know.

Get my weekly newsletter: ‘Talking Tickets’ with 5 top sports/entertainment/concert/ticket stories and a quick analysis. 

Please follow and like us:

3 Changes I Think We Will See In the Business of Tickets was originally published on Wakeman Consulting Group

[simplemlmsponsoring]

New Post has been published on https://simplemlmsponsoring.com/attraction-marketing-formula/attraction-marketing/why-people-buy-an-email-marketing-primer/

Why People Buy: An Email Marketing Primer

Why do people buy?

This is the “million dollar question” every entrepreneur must be able to answer.

Of course there’s more than one reason. But I’m about to reveal one of the big ones that makes people buy.

Now, before I tell you what it is, let’s talk about a stone cold fact we sometimes forget, especially when we eagerly set up our marketing messages and crank out our campaigns:

People do NOT want to be sold!

As a rule, people don’t want anybody trying to sell them anything.

No one likes a pushy salesman pressuring them to part with their money.

The moment we hear a sales pitch, the defenses come right out. Because we feel like we have no control over the situation; like we’re being manipulated.

That’s why most folks despise dealing with salespeople.

Think about when you walk into a store and a salesperson comes up to you and says, “Hi, can I help you?”

For most the immediate response is, “I’m just looking!”

That’s an automatic knee-jerk reaction; they don’t have to think about it, even if they are interested in something.

On the flip side, we all like to buy.

We look at a product. Get excited about it and decide to buy it, and we feel like we’re in control of the situation.

So how can YOU get people excited about buying?

How do you give them control of the situation, and make them feel like they’re NOT being sold?

Here’s the secret…

People want to do business with those who are REAL, and not with someone who’s insincere or inauthentic.

Especially online, where there’s so much hype.

Nowadays people are turned off by anything that looks or smells fake.

Even if they want your product, service or business opportunity, many will be skeptical from the get-go.

Why?

Because they’ve been burned before and they don’t want to be burned again.

We’ve all been burned at some point, so we all have that inner skeptic within us.

That’s why building TRUST with your prospects must be one of your main goals.

Bottom line:

Your prospects must like and trust you

People will NEVER buy from you or join your business if they don’t like and trust you.

It’s that simple.

Which is why you need to create unshakable trust and build rapport with your prospects as quickly as humanly possible.

It’s not going to happen in an instant.

It’s not going to happen with a magic phrase, a good headline, or even with compelling copy.

Sure you can do certain things in your marketing message to build that trust, but it’s not going to happen immediately.

Trust takes time.

Think about the people in your life that you like and trust.

Your relationship took time to develop; it didn’t happen instantaneously.

I’ll give you an example.

Back when I was selling face to face in direct sales, it was a lot easier, because I would walk into the house and have a conversation.

You can create trust much faster when you meet them face to face.

You can ask them questions, read their body language and develop some common ground.

But when you do it online, it takes some time.

The best way to build trust with your prospects?

In my opinion, it’s with…

Email marketing.

Emails allow you to consistently communicate with your prospects. Build a relationship and start developing trust.

However, just because you’re sending emails, doesn’t mean people are going to read them.

And just because they read some doesn’t mean they’re going to take action, or that you’re going to build any kind of relationship with them.

My inbox is full of emails. Most of them are completely ignored. I’m sure your inbox is the same.

So here’s another key…

You have to write your emails in a way that gets people interested and excited about reading them.

This is a massive topic worth studying. And I’ll give you 4 critical guidelines to help you do that.

Starting with…

The first thing you want to understand about writing emails is that you are writing to ONE person.

Even though your email is going to a list of dozens, hundreds, thousands, or even tens-of-thousands of people, you’re still writing to one person, and they need to feel like that—

They need to feel like you’re talking to them personally.

And, think about this too: only one person is reading your email at a time, sitting at their desk or holding their phone, so don’t make things sound weird and too formal by addressing a crowd in this “one-on-one” conversation.

And speaking of conversations, that’s brings us to point number two…

Your email is basically a casual conversation you’re having with that one person.

To help you write an email in that tone, picture yourself sitting across a table or a living room from your prospect. And imagine you’re having a conversation with them.

This is very, very important.

If you write like you’re composing an essay your high school English teacher, nobody will be interested in reading that. Because it’ll sound forced and fake.

You’re not writing a novel, you’re not writing a book, and you’re definitely not writing an essay. You’re having a conversation.

If you read any of my emails, they break all the rules of writing, and have quite a few grammatical errors in them.

That’s on purpose; I do it because it makes it sound real.

It makes it sound like I’m a real human being, because that’s how people talk.

Write like you talk and always remember to…

The third point is this: you can’t just be pitching in your emails.

Look at you inbox. Almost every email in there does nothing but pitch and try to sell you something.

Now, there is nothing wrong with selling—we are in business—but if all you do in your email is sell, people will get turned off and quickly start tuning you out.

If you do it once or twice, or if you do it now and then, it’s okay.

But if you just “hard sell” in every email… would you look forward to opening an email every single day that only pitches something and adds zero value to your life?

Probably not.

If you know it’s always going to be another sale, or some other “hyped up” email about a system that makes money, would you keep reading or click unsubscribe?

If every email is a pitch, you will lose your readership very, very quickly.

Your emails cannot be just all sales and pitches.

I don’t know what the percentage is, but I would say at least 80%, maybe even 85% of the emails I write don’t sound like a sales presentation.

However, if you look at every single one of them, they always have a link that either leads to a product offer, or to a blog post, and within that blog post, there is an offer.

We’re in business and we are always selling something. But if you want to stand out and have people read your emails you have to approach it in a different way.

Which leads me to my fourth point…

I believe the best way to engage your audience is to wrap your message with “infotainment“—

Which is entertainment coupled with information.

Why?

Because we LOVE to be entertained!

This is why we watch movies and TV. We watch shows, follow sports and go to concerts. And spend big bucks on it.

We crave entertainment.

It’s a desire, a need we all have.

This is why people who say they are “busy” will get on Facebook.

They see a video or some picture and click on it. Next thing you know they’re surfing through it for 15 or 20 minutes, wasting their time, because the desire to be entertained is deeply hardwired.

So when you send out something that’s entertaining, you’re almost guaranteed readership.

If people are just clicking out of curiosity, that’s not the point; you want your emails to actually provoke their curiosity.

You want to put something out there that grabs their interest, that intrigues them.

Couple that entertainment and information, and you’ll have a great email.

Curiosity + Intrigue + Entertainment + Information = Great Email!

And the easiest way to do that is with stories.

Most of the emails I write contain some kind of story.

When I say stories, I’m not talking about writing a book or a script for a movie.

We’re not talking about long-winded stories.

If your stories are too long, work on chopping them down, because nobody is going to sit there and read painfully long emails unless they’re extremely engaged. Some people will be, but for the most part they won’t, so tell short stories.

Use your life as inspiration!

The reason stories work so well is because we’re hardwired to pay attention to stories.

Here’s an example of an email I wrote a few years ago; the subject line was…

“Eggs and Salmon All Over My Garage.”

It was a quick story about my dog getting into the refrigerator in the garage. And he got to the eggs and salmon.

I opened the door and saw cracked egg shells, and yolk dripping down from the top shelf of the refrigerator and some salmon laying around.

It was an entertaining story, but the point of it was that dog will do what he does.

It’s the dog’s nature that if they sees food, they’re going to go after it.

This ties into human nature, because just like a dog is going to be a dog, people are going to be people.

Thus…

If you want to sell to people, you’d better understand human nature

Then I transitioned into a marketing product which helps you do that.

Notice I didn’t start with selling the product. Instead I kicked off the email with an engaging and entertaining, and silly story about my dog getting into the refrigerator.

What can your stories be about?

You can talk about your family, kids, pets, neighbors, relatives; just everyday stuff.

Literally, the things that happens to you every day – find ways to write that into your emails.

It is a skill that’s going to take some time to develop.

You’re not just going to sit down in the beginning and immediately write a blockbuster email that’s going to engage everybody. Most people don’t. And I certainly didn’t a single good email at first.

But if you do it every single day, and if you practice, just like you practice anything else in life, you will get good at it, and you will start seeing results.

Now, here’s what I want you to do…

Take the challenge!

I want to challenge you to start writing for the next 30 days.

If you want to take up this challenge for the next 30 days, write an email every single day to your list.

I don’t care how big your list is, or how small your list is. Heck even if you don’t have a list, just write it and save it on your computer. You can use them later once you start building your list.

Write one every single day.

Take 30 minutes, or maybe it will take you an hour. Initially it will be longer, but it will get to a point where you can do it very quickly.

Write one every single day for the next 30 days, and watch as your skill of writing emails improves. And with it so will your results!

And, if you’d like a shortcut to quickly growing your list with eager readers, then I strongly recommend signing up for Elite Marketing Pro’s FREE 10-Day Online Recruiting Bootcamp.

In it, you’ll get the skills and strategies to attract people who are already interested in what you have to offer – so you won’t have to pressure, nag, or chase down anybody to “sell” them anything – EVER.

You’ll discover specific, proven actions to take that will help you attract a steady stream of leads online and grow your business fast – by getting people to reach out to you.

So if you’re ready to get started…

Click here to access our 10-Day Online Recruiting Bootcamp today!

  Sincerely, Vitaly Grinblat Chief Copywriter & Director of Monetization Elite Marketing Pro

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Written by Jen-Li Lim New to personal finance? Maybe you’ve already started cutting down on spending, or even taken steps to increase your disposable income. Here’s something else – did you know that you can change the way you spend money you already have to “buy happiness”? Here are four ways you can do so: 1. Buy experiences “Buy experiences, not things” is the kind of caption you would expect to find on social media, alongside a photo of some twenty-something looking out pensively into the ocean. But there’s some science behind it – according to research, purchasing experiences instead of material items leads to higher satisfaction in the long term. While having new possessions can lead to temporary happiness, their novelty tends to fade – we soon become accustomed to new stuff, and they deteriorate or become obsolete. On the other hand, experiences become part of our memories or influence our identities. We also tend to look back upon them with more fondness than we do material items. Even a negative experience – for instance, getting lost in a city in which you don’t speak the language – could be turned into a funny anecdote once you return. In comparison, it’s a bit harder to entertain friends at a party with say, a story about how your new TV stopped working over the weekend. So the key is to buy more experiences, but we’d also like to expand on it: Don’t buy experiences for the sake of having a story to tell. “Buy experiences” is a good guideline to minimise wasteful consumption of goods, but make sure you buy experiences you actually enjoy. For instance, if you have to make a decision between a trip to somewhere that sounds fun to your friends but you don’t really want to visit and a gadget you’ll find useful, the latter may be the better purchase. Buy things that enable experiences. The line that separates experience and thing is not always well-defined. Yes, one is tangible and be can touched, while the other cannot. Yet, some things can lead to having experiences. Buying local street food while in a foreign country, for example, can add to your experience of travelling. Other things, like board games, create experiences by facilitating fun social activities. What are examples of experiences or experience-enabling things? Travel, concerts, a good meal, a good book, a bicycle, a skill-building item (like a paint set), etc. 2. Buy now, enjoy later Experiences also tend to lead to higher satisfaction because they provide more anticipatory pleasure. That is, anticipating an experience can be almost as fun as actually experiencing it. Think of the last time you booked a vacation months in advance – as the date approached, looking forward to it was likely pleasurable, especially if you were stuck at work. If you’re worried that this will lead to disappointment when reality falls short of expectations, research suggests that the mind conveniently fills in the gaps bridging the two. In a 2017 study, people reported greater enjoyment levels for both high-quality and low-quality experiences when they had high expectations for them, but not when they had low expectations. Here’s another psychological trick our mind plays on us when we choose to pay now for future consumption: when we pay up front, by the time the anticipated moment comes around, the pain of having to pay for it is too far in the past to put a damper on our present enjoyment. It’s like receiving a gift from our past selves. Here’s what you can do to increase anticipatory pleasure. Book your vacation months in advance, and not the week before. Blocking out the dates on your calendar for small events periodically (like a nice meal at a restaurant or front-row seats to a play) can give you something to constantly look forward to. Pay up front for purchases so you can enjoy them guilt-free later. 3. Buy time If you want to be happier, spend money on things and services that save you time, especially for tasks that you dislike. This isn’t just for the wealthy – people across different income levels and careers who do so report greater life satisfaction. Many people have it the other way round, choosing to save money by spending time instead. This isn’t bad by itself – if you have limited income, or if you stand to save a lot of money, then trading time in return for potential savings might be a good idea. But if your instincts for frugality are kicking in on overdrive, and you find yourself driving to another supermarket twenty minutes away to shave a ringgit off an item, then you should re-evaluate how much you value your time. How much is your time worth? The tricky bit is deciding when a trade-off between time and money is worth it. Should you queue up for an hour to get an RM20 discount on an item, or should you buy it at full price to save yourself the hassle? Is the time saved by a dishwasher worth its RM2,000 price tag? Should you pay a part-time cleaner RM50 an hour to clean your home so you could have a few extra hours this weekend? One way of answering these questions is to attach a monetary value to an hour of your time by using your income as a baseline. Take your net monthly income (after taxes and EPF contributions) and divide that by the number of hours you work in a month (including lunch breaks) to get your net hourly wage: Net monthly income ÷ number of hours worked in a month = net hourly wage Let’s say your net monthly income is RM5,000. If you divide that by the number of hours worked in a month (let’s go with 160 hours), your net hourly wage would be around RM31.25. Knowing this number is useful for making time vs money decisions. Since you now know that you need to work an hour to earn RM31.25, deciding if you should queue up for an hour to save RM20 on an item becomes easier. For a more in-depth analysis on how much your time is worth, check out this questionnaire by Clearer Thinking. It can also help you make other money decisions, such as how much you should accept for part-time work. What purchases can help you save time? Skip the long queues by shopping for groceries online and having them delivered to you. Use a service like to Kaodim engage in home cleaning services. Get better broadband to reduce loading times and increase overall productivity (assuming of course, you’re using your speedy internet connection to get stuff done). Use a time-saving device in the kitchen, such as a dishwasher or a crock pot – just make sure that the time these devices will save are worth their price tags. If you are a freelancer or self-employed, consider outsourcing administrative tasks to virtual assistants. 4. Spend on others Spending on others (gifts, or donations to charity, etc.) can provide more happiness than spending on one’s self – this research paper suggests that this is true even if you predict otherwise. The same paper outlines a few factors that influence how much (and if) you derive happiness from giving. First, we tend to be happier about giving when it helps to facilitate a social connection. For instance, you might feel happier about treating a friend to lunch if you were having lunch together. We also feel better when we can see the impact of our charitable spending. A donation to a charity with a clear promise (e.g. every RM5 you donate buys a meal for someone in need) can make you feel better than if you couldn’t see where your money is going. Finally, it must be a voluntary choice – you should have control over whether or how much you give. If a charity organisation volunteer has cornered you on the street and strong-armed you into making a donation, you may not experience the same fuzzy feelings. How can you spend on others? Treat a co-worker during your morning coffee run. Donate to an organisation whose values you identify with and discloses how your donations will be used. Take a friend to the movies. What we get wrong about money and happiness Even though we’ve just shown you a few ways money can buy happiness, we’d also like to point out: having more money won’t necessarily make you happier. According to research in the US, emotional well-being rises according to level of income – until the income reaches US$75,000 a year (roughly the salary of a software engineer). There is no increase in emotional well-being beyond this level of income. This suggests that having little money causes or amplifies emotional pain – it’s certainly harder to be happy if you’re struggling with your mortgage, paying for your next meal or dealing with the financial implications of a divorce. But beyond a certain level of stable income, where you can meet all your basic needs and spend a little extra on leisure activities, your emotional well-being will be constrained by other factors – not money. 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13 New Healthy Habits That Changed My Life in 2018

New blog post! Now that the New Year is almost here, New Years Resolutions are a common topic of conversation...and while I rarely make a strict resolution, I do love making small changes to my everyday routine that add up to a BIG impact. So I thought I’d join The Mighty’s #52SmallThings challenge and share 13 small healthy habits - in diet, exercise and just everyday life - that made my life a 1000% better this year.

Like always, I want to make it clear that I'm not a dietician, nutritionist or doctor. I'm just a girl with two chronic illnesses who likes sharing what lifestyle choices help me thrive, mentally and physically! So if you do want to make big changes in your life in 2019 (or even enact some of the bigger changes in diet, exercise, etc. that I mention in this post), I recommend talking to a medical professional first. But if you're looking for ideas of healthy New Years resolutions or small tweaks you can make in 2019 that could improve your whole life, keep reading to find inspiration in what habits worked for me!

1. Replacing half of my TV time with audiobooks.

My college roommates could attest to the fact that I used to be addicted to Netflix, Hulu and other streaming sites. I’m a natural multitasker, so I’d always have some show playing in the background as I blogged, did chores, cooked or surfed the web. And I still watch TV shows regularly (check out my list of awesome food-related documentaries on Netflix if you need new show recommendations!). However, I’d say I watch a quarter of what I used to...and that’s because I’ve started listening to audiobooks instead!

Not only does this let me read more books during the school year (when I rarely have time to physically “read” anything beyond my assigned books) but audiobooks have also been shown to improve critical listening, comprehension, vocabulary, pronunciation - whether you're a student or an adult reader. Plus, listening to audiobooks could also save you money in the long run if you stop paying for cable or pay for just one streaming service. I get all of my audiobooks from the library using OverDrive, so I’d highly recommend seeing if your library offers the same OverDrive resource.

2. Finding teas that I actually love to drink.

I actually have my sister to thank for starting this healthy habit since her Christmas gift to me last year was a big bundle of gluten free, decaffeinated tea. Before her gift, I always wanted to like tea but never drank it regularly. This past year, though, Bigelow's Lemon Ginger Herbal Tea + Probiotics and Orange & Spice Tea have become my favorite way to warm up on a very cold day in Minnesota. Plus, I’ve found that drinking a warm cup of tea is a great way to practice self-care on days when my stomach or digestion is acting up. So whether you’re trying to stop drinking coffee and want to get your caffeine from tea instead or just want the health benefits that can come from certain types of tea, drinking more tea is an easy New Years resolution or small, healthy habit to try.

PS - that glass straw is from Foods Alive, for whom I serve as an ambassador, and it is super awesome!

3. Being LESS strict with my diet.

I know that especially around the New Years, people are usually trying to eat healthier and cut out a lot of the treats they’ve been enjoying during the holidays. But I’ve been taking a different approach in 2018 - and it’s been working so well, I don’t plan on changing it in 2019: I’ve been eating a little bit of anything and everything (that’s gluten free). Like I’ve written about before, I’ve experimented with a LOT of different diets since my celiac disease diagnosis. I’ve tried paleo. I’ve tried eating super clean with little to no processed foods. And for a lot of 2017 and 2018, I ate vegan. But in the latter half of last year, I continued loosening up on my diet. I ate meat when I felt like it and more ice cream in one semester than I probably ate in all 2017. I experimented with different gluten free foods, like hummus and freezer meals. And you know what? I’m happier. I’m at a healthier weight (more on that below). And it's been pretty freakin' delicious to eat ground turkey with my dinner or ice cream with my night snack.

This isn’t to say that you should go crazy on whatever foods (if any) you’ve been limiting lately. And obviously there are some foods that DON'T do well with people (like gluten for people with celiac disease), and it IS an act of self-care to avoid those triggers. However, I did want to share my experience to show that eating “perfectly” or eating a certain diet isn’t always better than just eating what your body craves and going with the flow.

4. Establishing a regular weight-lifting routine.

One of the other biggest reasons I think I gained some curves and muscle in 2018? I started lifting weights on a regular basis...and progressively lifting heavier. I’ve flirted with the weight room since junior year of college, but I always did more cardio than weight lifting. And I still do a good amount of cardio (this gal loves a stair stepper workout!), but leg injuries forced me to dive deeper into the realm of weight lifting, and I’m really glad they did! I’m certainly no pro at lifting weights and still don’t lift very heavy compared to many people, but I love how strong I feel now and getting to challenge myself by slowly racking up the weight.

Nowadays, it seems a LOT more socially acceptable for women to lift weights and use the weight room at gyms. However, it definitely can feel intimidating to walk into a weight room full of huge dudes who all seem to know exactly what they’re doing. Just know that getting to see and feel yourself getting stronger is so worth that initial discomfort or the days it takes you to figure out weight lifting equipment and proper form. Gaining some extra curves along the way has just been a bonus!

5. Listening to podcasts when I'm working out or doing chores.

This year also marked the start of my love for podcasts. While I listened to them every so often before, now I go through a handful of episodes each week, and it’s definitely given me some new topics to bring up in conversations. Plus, depending on the podcast I listen to, I often feel less alone about certain struggles I’m going through (like the general chaos of life in your 20s) and learn new skills related to mindfulness, meditation, gratitude, etc.

Of course, it is important to give yourself a break and not be listening to something every single minute of your day. But if you want to replace some of your TV with informative or entertaining podcasts, or just want to learn some new facts in your spare time, some of my fave podcasts right now are:

Trader Joe’s (Inside) - all about Trader Joe’s, as told from various employees on the inside 

How I Built This - each episode features an interview with a new entrepreneur about how they succeeded at building their company or brand 

Freakonomics Radio - in-depth conversations with various experts on interesting topics ranging from the obesity crisis to the connection between religion and happiness 

Oprah’s Supersoul Conversations - it’s Oprah and she’s interviewing a bunch of crazy cool people about deep takeaways they’ve gotten from life 

That's So Maven - I only just discovered that The Healthy Maven (an awesome blog) has its own, equally awesome podcast all about health, wellness and everyday life.

6. Saying "yes" to social events I initially felt on the fence about going to.

To be completely honest...I’m a homebody. 9/10 Friday nights, I’m chilling in my apartment with Netflix and homemade granola. But in 2018, I tried to say “yes” to more invitations, even if they were out of my comfort zone. And as a result, I... ...stayed up until 2 AM dancing at a club in downtown Minneapolis. ...went to a concert held by one of my professors and discovered that tipsy people really like my fuzzy black scarf.

...almost froze seeing Christmas lights in Mankato but also managed to see some real-live reindeer! ...am visiting a special someone in San Diego for part of my Christmas break. (And if you notice that I'm a bit quiet on the blog/social media next week, this visit is why!) I wouldn’t say that everything I said “yes” to in 2018 was a complete success. But I’m going to start 2019 with a heck of a lot of good memories that I wouldn’t have made if I’d said “no” to everything that was a little out of my comfort zone.

7. Saying "no" to things I felt like I SHOULD do...but actually didn't want or need.

At the same time, though, healthy living for me involves saying “no” to a good amount of social or work invitations. The truth is, grad school is exhausting...especially when you’re also working several jobs and have two chronic illnesses. So a lot of the time, I can’t do all the things I want to. I still feel guilty sometimes for not being a “good enough” MFA student since I miss so many department-related events. And a big part of me wishes I could live off of 4 or 6 hours of sleep like other college students and dedicate those extra hours to blogging more or doing more freelance work or spending more time with friends.

But my body doesn’t work like that. And if you have your own health struggles or just have the tendency to say “yes” to things out of obligation instead of actual enjoyment...maybe the best New Years resolution is saying “no” more. Staying in on a Saturday night if that’s what your mind or body needs. Making friends with people who understand when you need some alone time. And, at the most basic level, saying “yes” to your own needs BEFORE saying “yes” to anything else. Personally, I know that’s one “goal” I’m always going to be working on, including in 2019!

8. Starting each morning with a solo dance party.

This year of grad school, I’m teaching an 8 AM Intro to English Composition class. And I’m not gonna lie. Sometimes it’s hard to get myself out of bed, across campus and excited to teach that early in the morning. This last semester, though, I’ve started playing even just a few minutes of my favorite songs when I wake up, and I think it’s definitely helped make me a little more motivated to head off to class. Research even reports that listening to music that you like triggers the release of dopamine, or the “happy hormone” in the brain. So the next time you have an early morning you’re not looking forward to or just need a pick-me-up anytime in the day, groovin’ to some of your favorite tunes might help!

9. Foam rolling after every single workout.

I don’t really have much to say about this except do it. 2018 was the first year that I actually committed to foam rolling any time I do a leg workout, and it has seriously done wonders for my soreness and healing from my leg injuries.

10. Eating more plant-based protein...but not restricting myself from meat.

I already mentioned this a little bit earlier on in the post, but it was a big enough change to deserve its own bullet. If you follow me on Instagram, you probably noticed that over the past year and a half, I’ve been eating more hummus and beans than my old favorite of sweet potato salmon sliders. During that time, I love that I was able to slowly increase my stomach’s tolerance for legumes (by eating a verrrrry small amount of beans and then working up) and I’ve really enjoyed experimenting with new plant-based foods like pulled BBQ jackfruit or homemade hummus.

But over the last few months, I’ve added meat back into my diet. And you know what? I’ve found that’s what works best for me. Now I'm not saying that a vegan diet can't work for people or isn't a good idea. If you don't want to eat meat or eggs or dairy and that works for you, great! And I can honestly say that a vegan and gluten free diet can still be super delicious. But if 2018 taught me anything, it's that every body thrives on a different diet. And I just hope that anyone who wants to experiment with a new diet in 2019 or make a healthy eating New Year's resolution remembers that!

11. Sharing regular phone calls with old friends.

I was warned about how hard it would be to stay in contact with college friends after graduation, and that’s definitely true. Last year, though, I tried to make it more of a priority to catch up with old friends and it felt super rewarding. As anyone who’s ever been (or is presently) in their 20s knows, it’s a really weird time. People are doing everything from still living at home with their parents to getting married and having kids to starting their career to being in school like me. And during weeks when I feel really unsure about what the heck I was doing with life, it helps a lot to have someone to talk to who knows me but is now doing something totally different than I am.

12. Turning off push notifications for my social media apps.

I’m not gonna lie. I spend a loooot of time on my phone. But one step that did help in 2018 was turning off push notifications for social media apps. A 2015 study actually tested the effects of saying "no" to push notifications and found that people were more productive and less distracted in the first 24 hours. And when researchers checked in with study participants one year later, two-thirds had chosen to keep their notifications off, increasing their long-term chances of being less stress and more focused. Now, I wouldn’t say that muting notifications has turned me into a super productive superwoman. But I think it does help keep me from getting distracted by every Facebook comment or Instagram direct message when they happen - and, at the very least, no harm was done by turning my push notifications off!

13. Celebrating the moments when I walk by the mirror and think, "Dang girl, you're lookin' good!"

Body image with celiac disease is always a complicated topic, and I definitely haven't discovered the secret to self-love with chronic illness. BUT in 2018, I did get a lot better at celebrating the moments when I do feel at home in my body, no matter what surprises it throws my way. And here's the biggest thing about self-love and self-care I learned in 2018: it doesn't have to be complicated! It doesn't require fancy face masks or a morning ritual of staring at the mirror and saying everything you love about your body. It can be as simple as taking a selfie or taking an extra moment to smile in the mirror on days you're feeling really good.

If you want to step up your whole self-love and self-care routine, check out my posts (here and here) on some simple and quick self-love activities you can try. But don't forget to get the most out of the little moments, too, when you feel awesome and can celebrate that vibe!

My Biggest Goal for 2019

Even as I'm finishing up this post on Christmas Day, it blows my mind that 2018 is almost over. It was not a perfect year (is there even such a thing?!?) but it was a year full of growth and laughter and adventures and challenges and successes...and new healthy habits that I'm definitely going to keep up in the New Year! Like I said earlier in this post, I rarely make New Year's resolutions, and that isn't changing in 2019. But I do like picking a word to focus on...and in 2019, my word is going to be "open." Open to new opportunities, even if they scare me or aren't what I was planning or expecting. Open to changes in my routine, even if routine is what I'm most comfortable with.

And, of course, open to discovering more habits that will help me live a happy, healthy life! What's one healthy habit that's changed your life? Tell me in the comments! via Blogger http://bit.ly/2ERawqq

[psychedelic0ascension-blog]

An assessment of your current knowledge and skills

  How would you assess your skills and knowledge currently?

  After studying level 2 music performance I have learnt basic music theory and performance skills. We studied basic intervals to ready us for this year, but level 3 has been a big jump from last year, because we are now studying more complicated intervals on top of intervals we already know, and have to remember them. Level 2 gave me performance skills in the 4 gigs we performed. We as a calss also had to choreograph our setlists and set our stages with layout diagrams. Performing infront of an audience has helped me with my confidence and improved my technique playing, such as my strumming technique, playing whilst standing and a small amount of back stage knowledge. I am still very unexperienced in performing because I haven’t played outside of college infront of an audience, so although I’ve studied live performance for a year, I still have a lot to learn, such as how to handle earning and safely set up a stage in a pub and produce a professional performance that is worthy of pay, and satisfying to the audience. I am also yet to practise the skills of performing a gig for a hostile audience, assessing where we are playing eg. A pub would need perhaps a soft setlist for background music whilst people eat and drink, and depending on what type of pub it is, I’d also have to take age of the audience into account, and have a family friendly setlist with songs that don’t have foul language. If the gig was at somewhere like the 02 academy it would be different to a pub because it’s a large loud venue, usually hosting heavier genres of music, with older audiences coming purely for music as opposed to eat and drink with a quiet band for background entertainment.

  Level 3 has also taught me to practise a wider range of genres. I enjoy playing indie and punk, but it is also important to practise blues, jazz, rock metal, funk etc. to improve my skills on a whole as a guitarist. This is important so that I am a flexible musician for future gigs, if someone is looking for a jazz guitarist and ive only played rock, im going to miss out on a gig that I could have performed if id widened my knowledge. Expanding my knowledge of genres also means that my future has far more options, and I could even realise I prefer jazz to metal, or funk as opposed to punk, and from there could focus on my goals.  Currently I only have knowledge of performing indie and punk music, with frequent power chords and basic repeated riffs. I have very limited knowledge currently due to my inefficient rehearsals of focusing on music I am comfortable and familiar with.

  We also have websites that our tutors have created to help us reflect on our work and punctuality, which dramatically affects how quickly we improve. Our assignment briefs have all been uploaded to this website, and we also have a page on facebook that we can contact our tutors and other pupils on for work related enquiries and for notes from other students.

  How would others assess your skills and knowledge?

  Currently, my peers and tutors don’t really have anything to properly assess me on due to my absence and lack of motivation, apart from last year’s grades and tutors. I think currently others assess me as being a poor unfocused musician, although I am trying to change this. My skills and knowledge are judged through assignments and performances that meet certain criteria, although I have not taken part in our most recent gigs. Our first gig this year was a setlist of our choice, the songs we chose to play on our first day put into a setlist which included a range of genres from metal to pop. Our written and oral assignments cover our theory, and we also have to write about our gigs and performances, reviewing our rehearsals and how productive we’ve been.

    What have people told you before about your skills and knowledge?

  My tutors have told me that I need to work on my technique when playing, the way I strum and the way I use the fretboard. Because my hands are quite small, I struggle to quickly move over the fret board when playing, which could be improved by changing the position of my wrist and my rehearsal technique so I can play smoother and more professionally. I have also been told by my guitar teacher that, especially when I am standing my strumming technique is wrong, making it quickly painful to play and meaning I once again can’t play as fast as I want to.  Punctuality is the main problem that both my tutors and pupils have brought up for me to improve both in level 2 and level 3, and also meeting deadlines, for both theory work and practical work.

My tutors have said I’m good at theory work when it is an oral assessment. I work easier and more in depth when speaking, as I received distinction* for my theory work last year for reviewing gigs and rehearsal process and music history. I was also told that being able to choose my own genres of music to study meant I worked better and more in depth, which is understandable why but also important feedback. Also, my tutors for both college and highschool have told me that I produce higher standard work when working from a checklist, and with one to one feedback each week. I achieved all A’s with my composition and performance in GCSE, unfortunately I didn’t get such a high grade in my theory exam and pulled my overall grade down to a B.

  What are your current goals and aspirations?

  1.    Performing at download festival would be an amazing achievement for me, but i need to make sure i have achieved smaller ambitions before i get there, like gaining confidence when performing in front of an audience and improving my playing when standing up. I struggle to perform when standing because for the first few years of playing guitar i never had to stand up because my teacher taught me sitting, nd i had never done ggis before college. I have had chances to improve this whilst performing at college since I joined last yea, performing infront of audiences whilst standing, and I am still improving now to reach a good enough standard to perform at paid gigs in bars and venues such as O2 academy.

  An important step to take before even thinking about where i want to perform, I need to create social media for my band. As many accounts as possible is important, Instagra, Facebook, Twitter, Youtube, and Vine.This means that fans can easily access our music and get in touch and recommend us to their friends with links. Also, promoters and record labels can easily find our music and get in contact with us, which is pushing up higher and closer to becoming a famous band.

  To make sure i push myself as much as possible and don’t waste time whilst rehearsing and practising, I go through all the scales i know to warm my hands up before playing so I’m not wasting time playing straight away and not being at my best because i haven’t warmed up.I also ensure to frequently play my acoustic guitar to keep my fingers strong, because electric guitar strings are thinner and easier to hold, if I don’t play acoustic guitar ontop of that, my fingers will become weaker.

If i start gigging and earning money from performing then not only will I earn much needed live skills and experience, but I will be one step closer to achieving my foal of performing at download festival. Also, once I start to make contacts in the music buisness, perhaps my band will begin to become well known locally and i will slowly start to make contacts in he music buisness, perhaps people who are looking for bands to perform somewhere bigger than pubs and the O2, such as the up and coming stages at festivals Reading and Leeds. If this happened, my band would be noticed and be asked to perform at bigger concerts/festivals and even be asked to support much bigger bands than ourselves, or have our own set at Slamdunk, and eventually, Download.

I want to have at least formed my own small time successful band by the end of my last year at college in 2018. Performing at download is something I want to achieve, but I don’t have a date for it.

  A smaller goal of mine is to study in London at university, either West London or Guilford. I may have already pushed myself back 2 years by not working hard enough with year which may have ruined my chances of passing

[bewarethatastunningwebsite-blog]

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The Little-Known Secrets to Wedding Videography

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[davewakeman]

The Sports Inside Sales Team Is Likely Hurting Your Business And You Don't Even Realize It!

…and I doubt you even realize it.

I’ve been working through a really great text book on sales in sports called Selling in the Sport Industry and I have found myself cribbing notes, jotting down ideas, and really thinking through a lot of the sales and marketing practices that are just considered “best” or “normal” throughout sports.

One of the most pervasive, or, maybe I should say invasive, “best” practices in sports is the concept of the inside sales bullpen.

One the surface, nothing at all wrong with an inside sales team. I’ve worked the phones for years, I have no problem with inside sales and definitely no problem with the phone, at all.

What I do have a problem with is the way that inside sales is being used in sports business today, to “drive revenue” or “make sales.”

Why is that?

Because it is really nothing but a concept that falls into the hated, “we’ve always done things this way category.” And, one that when you dig down, you realize is nothing but a fast way for teams to destroy their brands.

Here are the biggest ways that I think the inside sales team, as it currently exists, works to destroy far too many brands all across sports.

Makes Management Lazy:

Here’s the deal, for several decades now, the inside sales model has enabled teams and executives to hire cheap and to act dumb.

Cheap because of the laws of supply and demand. Only so many jobs, but way too many people that want to work in sports.

Dumb because they haven’t needed to really focus on training, marketing, customer service, and retention.

This has led to an environment where instead of focusing on the outcomes that the organization needs to achieve to be successful, we have management by activity…which in too many organizations boils down to “make more calls.”

And, when some new college graduate who has never had to sell anything before in her life isn’t successful, it isn’t the management that has failed, but the inside sales person that was given a call sheet, a phone, a script, and told to “crush the phones.”

So instead of focusing on the core competencies that any and all businesses need to have: like marketing, sales, and customer service…the teams will keep one or two “top” performers and 98% of the kids will be cut loose, told they weren’t made for sales, and moved along their way.

Which really just means because they are often not accountable for results, they never have to revisit the outdated or unsuccessful sales model to improve it.

Too much focus on transactions and not enough on relationships:

This morning I gave a workshop to the DC chapter of the United Way about storytelling and how nonprofits can use story telling to have a greater impact in the community.

At the end of the seminar, a lady asked me about whether people give money to organizations or people.

My answer is “people more than organizations.”

This holds true for every organization.

People don’t do business with organizations, they do business with people.

And, by focusing on high churn business model with high turnover, organizations are missing out on the impact of having their salespeople develop relationships in their community over time.

You see, many leagues and teams have gotten lazy with several ideas:

“Winning cures everything.”

“We need a new building.”

“Our fans are lucky to be here.”

This has taken over to the point that churning and burning our sales staff instead of investing in relationships feels like a good idea.

But the thing is, you need to begin focusing on the long term relationships because they will help soothe the times between up and down years. Because there is tremendous untapped value from having salespeople in their roles for numerous years, building relationships and connections in your communities.

Take a page from the minor leagues, where surveys tell us that fans are more likely to attend a game for the experience than they are because of winning and losing.

Does this mean that fans of the minor leagues are rubes?

Or, does it point to something we need to look at in our own businesses?

  What’s the flip side?

The thing is that as TV ratings decline, attendance issues rise, and revenues begin to falter or stagnate, this provides the opportunity to revisit some of the assumptions that have been made over the last several years.

Where are those opportunities?

Reimagine the inside sales team:

I think that there isn’t often a lot of reward for the people that are really good at building relationships.

That’s a challenge that the entire industry needs to overcome because relationships matter, people matter.

And, the fact is that just by throwing a phone book or a call sheet on someone’s desk and telling them that they need to phone crush, isn’t going to do a great deal of good.

The new inside sales teams really need to focus on a holistic approach to selling the product that combines the best tools of sales and marketing…

The hybrid inside sales role is going to involve some of the aspects of what Allen Schlesinger does with the Austin Spurs using social selling, networking, and old fashioned community awareness to drive sales to his team.

The new wave of inside sales professionals might manage their own email list like my friend Nicole Sorce did when she worked with the Carolina Hurricanes, Binghamton Senators, and other hockey clubs. Nicole used her list to always have a reason to reach out and was able to successfully drive last minute sales by reminding her connections that their was a game that evening and to let her know if they were going to be in the building.

Or, the new wave of sales professionals is going to look like some of the work Mike Guiffre did in his time with the American Airlines Center, the Penguins and other organizations around the sports world. Mike’s approach was to use the data and databases he had available to him to enable him to retarget his approach based on marketing to people that might fall through the cracks of the standard inside sales team. Mike would look for outliers and indicators that helped point him towards people that might like family entertainment, so that he had a relevant direct marketing outreach around family shows, or concerts, or sports.

And, what these 3 examples show is that the inside sales force of the future can’t and won’t have a one size fits all approach.

Which is great because that’s how you are going to capture modern buyers, by adapting.

Refocus on long term relationships: 

This is killing us each and every day.

The high turnover in our sales departments means that fans have very little continuity between the business side and the customer from year to year.

The fact is that this lack of continuity comes at a cost because there are a number of studies that show that businesses usually benefit from having a more seasoned sales staff.

I’m not advocating that people that aren’t cut out for sales should continue to be kept around under the idea of “building” them up.

Far from it, what I am advocating is building a more solid and stable career path for your sales staff, but your business staff in general.

I can’t count the number of times I get calls and emails from young professionals in sports that ask me what they should do next because they know they have to move to advance, but they don’t want to drop the relationships they have built and leave a community that they are established in.

You know what?

They are right.

The key to overcoming this issue is to build that career path, showing what success looks like, laying out what skills need to be developed, and helping someone just starting out what the work is really going to look like.

Then, they can make a wise decision whether or not this is for them. Also, enabling them to know what success or failure looks like, but more importantly, it allows the teams and organizations the ability to invest in developing their staff in a thoughtful manner so that they can develop talent for a number of years and reap the benefit of this relationship on their side and help their staff nurture relationships with the community.

Reestablish the basics of business 101:

Rule 1: you have a job, to create and keep customers.

Full stop!

In too many places, the organizations give the fans the impression that they are lucky to be there.

And, the fans feel it and we are starting to feel the ramifications of this in declining ratings, lots of empty seats, and revenues that are starting to show signs of stagnation or decline.

Why is this happening?

Because we’ve gotten complacent. We’ve taken our customers for granted.

The thing is that the era of mass attention is over, even in sports and entertainment, which we kept hearing was bulletproof.

This has to be a wakeup call.

Because the object that has been in motion now appears like it may be stopping. And, to get it rolling again, would be extremely difficult.

It is a much wiser decision to snap from complacency and revisit the basics of business 101.

For many organizations and leagues that boils down to 3 simple concepts:

Marketing

Customer Service

Community

Marketing is really important because people don’t pay attention to anything in the same way that they used to.

So the idea that someone is just going to follow our games, sports, or teams as a legacy is false.

In fact, with declining sports participation across the country, we actually have a heavier lift than ever before.

The thing is, we have to give people a reason to care a reason to pay attention.

Because what we have right now isn’t a love or hate relationship between what we offer and our audience, it is a battle between caring and apathy. And, in too many cases, apathy is winning.

Customer Service is key because we have more and more found ourselves lumped in with other forms of entertainment and not just our own special place.

That means that service is more and more a key factor in where we fit with our customers.

Gone are the days when we could have surly staffs, long lines for crappy beer, and other signs of tolerance from our staff.

Because the thing is, when we are competing against the big screen at home or a big screen at our local bar…our service needs to be as good or better and we have to give them a reason to want to come to the stadium and not just stay closer to home. Or, heaven forbid, do something else entirely.

Community really is something that is in the wheelhouse of what we do.

Around the globe, there are over 200 authorized Manchester United fans clubs, meaning that you can a lot of places as a Man U fan and find someone else to share in your love of the team.

The same really should be said for all of our teams.

I am reminded by the story of the South Korean man that came to Kansas City for the first time during the 2015 season and he was met with a hero’s welcome by the fans and the team as he had been following the team from around the globe.

Frankly, this shouldn’t be a one off story, but the norm. Because with the internet, we have so much ability to connect and build communities that it is a real failure that we haven’t done a better job of doing just that.

Recently I was in the United Kingdom to give a keynote at the Ticketing Professionals Conference in Birmingham where I talked about the future of live entertainment and the concepts I came back to over and over in my preparation was that the future of live entertainment came down to stories, community, and experience.

It is those 3 concepts that I think sums up what needs to happen in the world of sports business. It isn’t about the concept of more: more phone calls, more ads, or more new stadiums. It is actually about something much more simple: more humanity.

Because the reasons that we have found ourselves struggling is because we have lost our connection and our humanity in the wild search and desperation to manage according to outdated business models, simple measures of activity, and a loss of focus on the basics.

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The Sports Inside Sales Team Is Likely Hurting Your Business And You Don’t Even Realize It! was originally published on Wakeman Consulting Group

[davewakeman]

Adidas, TaylorMade, Golf, & Tiger Woods

I was thumbing through Flipboard this morning when I came across a story about how Adidas is struggling to sell its golf brand, TaylorMade, even after they paid Tiger Woods to be their endorser in the past year.

First off, Tiger Woods, what is this 1997?

People have moved on from Tiger Woods and as much as he is a golfer to most people, he is as much some dude that dated Lindsey Vonn and that crashed his SUV into a tree while trying to get away from his wife when she found out he was having multiple affairs.

Which basically in its simplified form means that people have moved past the point when Tiger Woods was a superstar golfer.

Sure, there are a committed number of golf fans that likely still have a crush on Tiger for his golf excellence, but they are few and far between at this point.

And, at this point, asking him to move the dial on golf equipment sales and popularity is a lot like trying to roll out Patrick Ewing as the face of the modern NBA. It would be a nice nostalgia ride, but it isn’t going to convert people in a meaningful way.

The larger problem with attempting to sell TaylorMade right now is that golf on the whole is facing a decline in interest.

We can offer up any number of different hypothesizes for this: 1, 2, 3.

But no matter which one we settle on, it is some combination of poor long term fan development, too much emphasis on one star player, poor marketing, too expensive, and changing market tastes. The fact is that you’d have to have money to burn or be on the look out for a huge tax write off right now to pay anything close to full price for TaylorMade.

But let’s swing around and look at the challenges and opportunities of something like this:

The challenges:

As stated above, golf is facing any number of challenges. Let’s look at the Top 3.

Too much focus on one star:

This challenge befell the post-Micheal Jordan NBA as well. The League had been carried so long by one charismatic and compelling star that it had sucked the air out of the room in regards to everyone else.

Sure, at the height of MJ’s popularity there were other stars like Charles Barkley, Patrick Ewing, and Karl Malone. But they were as much foils for MJ as they were real stars of a similar stature.

In fact, they were so far removed from being in the same universe with MJ that it was laughable.

The same challenge has fallen on golf with Tiger Woods.

Golf was having a moment from 1997 to around 2008, driven by Tiger Woods.

The only challenge was that a personality driven sport like this is bound to feel a downfall from the vacuum created when the GOAT goes down.

Changing Consumer Tastes:

I read a bit about the way that millennials are turned off by the time required to complete a 18 hole round.

The truth is, I’m turned off by that and I am not a millennial.

I think that in much the same way that a lot of sports are struggling with the change in buyers’ habits, golf is as well.

To write it off as a time or millennial thing falls into the same stupid logic that told Democrats that they were going to win the 2016 presidential election because they had demographics on their side.

Its a lazy argument.

While consumer tastes are changing, this is true across demographics and has been true as long as time has ticked forward.

Market tastes change.

No long term fan development:

I know that there are community programs that help try to get kids into golf at an early age. Using golf to teach kids skills like goal setting, planning, consistency, and others.

But the thing is, even if you are doing programs that are focused on some kids, golf isn’t a sport that speaks to every fan or every kid.

In fact, for most of its history, golf has been the anti-mass market sport being a sport that for a long time shunned non-white men.

Even if the Tiger Woods’ generation of fans and fan development was able to shift the fan development paradigm a little bit, long term fan development isn’t a short term issue and considering the history of the sport with non-white men, it will take several generations to build a groundswell of support for the game so that its awareness could be taken for granted.

But what about the opportunities!

Experiences are key to participation

Consumers’ tastes and preferences have been shifting a lot over the last 10 years.

We have seen stuff be replaced by experiences.

In this regard, golf is positioned like a lot of sports in that at its best, golf is a truly wonderful experience.

Most courses are peaceful and serene and golf is played in groups of people, creating an opportunity for people to hang out and have a communal experience.

Which is exactly what consumers want in an always on demand culture.

Golf should embrace the stories of the past and present

The trend towards always pushing the new or current or newest or freshest thing, object, whatever seems to only get more severe each year.

Which means that consumer tastes are driven to change more rapidly and more severely due to our constant feeling that we have to push the newest or freshest thing.

That does a great disservice to your ability to sell or market your product effectively because when you are always on the edge of something new, you aren’t really using the powerful stories and results that you achieved throughout your history as a selling tool.

Think about a brand like Tiffany. To a large extent, that little blue box means everything. And, that value has been built up over years, decades.

On the other hand, think about how readily our sports properties will sell out the past for the present or future?

A lot more often than you think, right?

Golf could do a better job of drawing people into the game by using the history and mystique of the game to create a continuum for fans to feel a part of.

There’s a rich history in the courses, and accomplishments of stars from multiple generations.

While the history isn’t as diverse as other sports, you have to think of building your fan base as a long term play.

Create communities

Golf is a really good sport to build communities around.

In the future, all sports and live entertainment are going to need to focus on three keys to build and sustain a fan base and customers:

stories

experiences

communities

The best positioned entertainment options will be the ones that have participation built into the experience, like sports and concerts.

Why?

Because it is so much easier for people to catch up and start building connections around these types of events.

That means that communities in golf should be second nature.

Both for playing and viewing.

How can they build communities? There are tons of ideas, but here are a few:

Create a fan club and social media area for people at each course stop. This could allow people to not just follow a certain player, but it might also help extend the popularity of new players that are more marketing adept.

Funnel fans that meet at a PGA event into the local golfing community by building a social network or social plug-in that enables people to hook up with people that were at an event or play a course. That way you can help people connect in more than one location.

Make the sports more accessible for players. How much would it cost for the manufacturers to supply loaner materials and equipment to local courses, along with ways of educating, and moving fans up the chain to being buyers and lifelong participants.

Really, these are just 3 half brained ideas, but the thing is that to build a community and rebuild the game, it is going to take a bit of effort and some outside of the box thinking.

What’s certain is that waiting for a demographic shift or a generational talent doesn’t seem like a wise bet. And, if you are trying to sell a golf manufacturing brand, you might want to offer the company for sale at a discount.

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Adidas, TaylorMade, Golf, & Tiger Woods was originally published on Wakeman Consulting Group