#intentional marketing campaign presenting two characters in a queer context and then proceeding to not do that. maybe it'll surprise me! | Explore Tumblr posts and blogs

youssefguedira · 2 months ago

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look i haven't seen deadpool and wolverine and won't for another month if i see it at all (i'm not paying for it) so this is all conjecture but i find the fact that its marketing has been heavily focused on implying that deadpool and wolverine are/will be in a relationship, which is like clearly not going to happen this is the mcu lmao, and the fact that it has been pushing this so hard for a character whose queerness has entirely been reduced to essentially making gay jokes for extra edginess points while refusing to ever engage with it more deeply (i admit i haven't seen the first two deadpool movies in several years but he is in a long running relationship with a woman and just like. makes jokes about finding colossus hot to my memory) than that, Not A Good Look, you could say. and like come on it's 2024 this is textbook queerbaiting and for a movie that seems to be pushing its supposed potential queer relationship in all of its marketing all of the jokes have always just felt vaguely homophobic to me. maybe the movie will make me feel differently but like. i highly doubt that

#saw people going 'look how they marketed the movie'! as a gotcha evidence for people not thinking they could be in a relationship #and like. come on. don't do that to me. marketing is not an indicator of the films actual approach to queerness though in this case it #largely all felt played as a joke which is how the films treat it #say what you want about whatever subtext you see in it i'm not going to criticise you but don't give disney points they don't deserve #and like ok i get that i shouldn't be looking for meaningful queerness in fuckin. marvel movies. but they have romantic relationships in #them all the time. DEADPOOL has one. i have lost my ability to give disney any leeway and i am tired and we deserve better than this #neon has thoughts #for additional context: i liked deadpool fine when i was 13 and watching at a friend's at like midnight because it was the first r-rated #movie i think i'd seen. and i have gone from apathy towards wolverine to active dislike. so i really don't care about this movie in the #first place and it just. i respect the shipping whatever i don't care. but it's queerbaiting it's straight up queerbaiting #and i am so tired #like there's queerbait in couple i want to get together is implied to do that and don't. and there's queerbaiting as in deliberate #intentional marketing campaign presenting two characters in a queer context and then proceeding to not do that. maybe it'll surprise me!#but i don't have faith in the deadpool movies or marvel as a whole to do anything even vaguely interesting with it beyond going haha #wouldn't it be funny if these two were dating. haha this is an r rated mcu movie look how edgy we are #hasn't escaped me that the first film to feature prominent marketing reflecting queerness is the first r rated one lmao #beyond the whole disney's first gay cycle

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