#im the one who paid for a web presence
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#you set up something to bring joy to others (and yourself tbh)#and one person has to kick up a stink to the point where you dread going#im still not over wednesday night ugh#“i've invested now!!”#girlybop i am the one who spent money on this from the start#im the one who bought allll your little resources you can't live without#im the one who paid for a web presence#im the one suggested our venue based on familiarity#you hen#you show up late every single week#interrupt the gm to go make a coffee when you decide his storytelling is boring then get confused about whats going on#you still dont know the difference between a d8 d10 and d20 after ten months#you dont know how to read your character sheet#you get other players to do combat and make decisions for you#you then insult the gm when we say we're moving venue#saying the new venue is a risk (???? hardly lmfao) and the streets around there are just as bad for crime and theft (delusional)#then you attempt to lie by omission but get caught out by one of our other players who basically works in our current venue#caught out by that you then try to say “well i cant do wednesdays anyway” and attempt to railroad us into a monday#but “what we'll do is start at 5.30/6pm and ill join for 30 mins then you can continue til 8.30”#and when you're told “no a whole bunch of us leave work at 6pm” you just dig your heels and repeat yourself#there's more but im just dreading wednesday atp#im so sorry for ranting and i will delete this but im just getting more annoyed as time goes on somehow#ugh#she rants!#tbd#the whole town is middle class like#the only crime here is spraypaint vandalism#thats it#oh and wheelie bin theft. other than that..? nothing honestly
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secrets
pairing: peter parker x reader
summary: the time you quite easily find out Peter’s secret.
word count: 1.1k
**warnings: unedited writing (yikes), getting jumped, a few catcalls, and a whole lot of fluff
note: this is for @keepingupwiththeparkers’s 4k writing challenge! (based off the prompt “you’re lucky you’re cute”) I hope you guys like it ahh!
You’ve always loved the streets of Queens during the nighttime. The lights of the city always seemed to talk to you, inviting you to wander the streets. It made you feel alive. It made you feel safe.
Your study session at the library had run a little late, by about 3 hours, not that anyone’s counting, and you had missed your bus back home, so you decided that the half-hour walk back home would help clear your mind before your chemistry midterm the next day.
You kicked a pebble as you walked, quietly humming to the song playing through your headphones. The silent jam session was interrupted with a buzz and you groaned, looking down at your unread texts. Three from your mother. One from MJ. Five from Peter.
You quickly tapped out an apology to your mom for staying out so late and assured her that you were coming home safely. MJ’s text was a corny chemistry meme, and you let out a small chuckle and replied with the rolling eyes emoji. Peter’s texts, however, were a mess.
Peter: hELP IM TOTALLY GONNA FAIL THE CHEM TEST TOMORROW
Peter: WHAT EVEN IS CHEMISTRY IM SO CONFUSED
Peter: y/nnnn, talk to meeeee pleaseeeee
Peter: you are a useless best friend you know, you never help me with my life struggles
Peter: are you still at the library?? It’s so late dude…
You smiled at his neediness, ignoring the way your heart sped up just a tad at his texts.
Y/N: relax loser, i’m omw home rn
Y/N: and i agree, what even is chem?
Y/N: ALSO SHUT UP YOU'RE SUCH A SMARTASS YOU’LL DO FINE TOMORROW
You really hadn’t paid much attention to the group of guys huddled together a few paces ahead of you until you passed them, but it took only a moment before you felt their presence following you.
Fuck.
You sped up, abandoning the pebble you had been kicking, and hoped they’d give it a rest and slow down.
“What’s a pretty little thing like you walking all alone out here?”
You sucked in a breath. Calm down. Keep going. Don’t turn around. Don’t stop. The words rang clear in your head, but your heart rate sped up and your hands began to shake just a bit.
“Come on, baby! Come talk to us,” another voice called out, sounding even more wasted than the first one. You shuddered involuntarily. The footsteps behind you were louder now. Don’t turn around.
You had just started to run when one of the men’s hand grabbed your shoulder, pulling you backward. You stumbled into his chest, tears springing into your eyes. You screwed them shut as one of the men lean closer, the stench of alcohol clogging your senses. You prepared for the worst.
“I don’t have any money on me. Please, just let me go,” your voice trembled as you pleaded with them.
“No? That’s too bad then,” the man tutted. “Oh well, we have better uses for you anyways.”
Fuck. You’re done for.
As quickly as the thought crossed your mind, the man in front of you was gone, disappearing with a whoosh.
“Now, now, that’s no way to treat a lady.”
Another whoosh and the grip on your shoulders was gone, leaving you to stumble forward. A gasp escaped your lips as you fell into yet another body, this one smaller and leaner.
Spider-man stood in front of you now, gently pulling you away from the men webbed to the wall. “You alright, miss?”
What is happening?
You really should have been thanking him, but suddenly, you were frozen in place. You knew that voice. You knew that voice and that posture and that grip. You knew him.
“Peter?” The white eyes on the mask widened almost comically.
He coughed, “I- I don’t know who you’re talking about? I’m S-Spider-man.”
You didn’t respond. Instead, you furrowed your eyebrows and reached for his mask, eager to confirm your suspicions, but, before your fingers could even brush against the red material, Spider-man’s hand was wrapped around your waist tightly, and you were both zooming up towards the sky.
You shrieked as he swung up to the rooftop of a nearby building and gently dropped you on it. “Peter!”
“How in the world did you find out? I barely spoke a word to you and you figure it out?” Peter paced back and forth while you catch your breath and try to slow your racing heart. He pulled the mask off and looked at you expectantly.
“I’m sorry, this is, uh, wow,” you breathed, still a little bit confused. “It wasn’t really that hard. I mean, your voice is pretty distinct I guess.”
Peter squinted at you for a second before he sighed and pulled you into a hug, “‘M sorry for all this. Are you okay?”
You sighed against his shoulder, the events from earlier fluttering back into your train of thought. “Yeah, I’m okay. Thanks, Pete. For, you know, saving my ass down there. I don’t know what would have happened if it wasn’t for you.”
Peter stiffened for just a moment in your arms, and you gave him a small squeeze before pulling away, “Spider-man, huh? You know, you still have to explain this to me. I can’t believe we’ve been friends, for what, seven years, and you didn’t tell me anything.”
“I was scared! I didn’t wanna put you in a position you didn’t want to be in, you know?” Peter mumbled. “I’m sorry, pumpkin.”
You really should have been mad. But how could you be mad when he was looking at you with those beautiful coffee-colored eyes of his that you could just drown in. How could you be mad at Peter when he’s gnawing on the corner of his lip in anticipation, and you want nothing more than to feel those lips on your own.
“You’re lucky you’re cute, Pete,” you breathed, giving him a small smile, “or I would’ve gone off on your ass for this.”
“Wait,” Peter sputtered after a moment, “you think I’m cute?”
Heat rushed to your cheeks and you inwardly groan, “Hmm? I never said that.”
“You totally think I’m cute!” He’s laughing softly now, and you press your face into your palms. “It’s okay, I think you’re pretty cute too.”
You’re sure you’ve never smiled harder.
--
tagging a few amazing people uwu: @starksparker @mcuspidey @spideypeach @hollandroos @madmadmilk @bi-writes @cutesparker @toms-gf @wazzupmrstark @upsidedownparker @galaxy-parker
#tom holland#tom holland imagines#peter parker#peter parker imagine#tom holland fanfic#peter parker fanfic#peter x reader#peter parker x reader#spiderman x reader#spiderman imagine#spiderman fanfic
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Creative Advertising agency Digital marketing agency in Bangalore – IM Solutions
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Online Marketing Success
Online Marketing Success Requires Key Elements
As the years pass by the web-based showcasing world develops enormously and there is an expanding number of individuals who need to get into internet advertising. However, much of the time a few people truly don't have a clue what that implies or the stuff. There are such countless things that go under the generally Online Marketing tree that on the off chance that you addressed a hundred diverse "Web Marketers" and asked them what they do, you would presumably find a hundred distinct solutions. The vast majority of us struggle in any event, attempting to clarify what it is we do to inquisitive personalities.
In its definition, web-based showcasing is the arrangement and advancement of items and administrations on the web. It consolidates the inventive and specialized parts of promoting: plan, improvement, publicizing, and deals. Since the start of the web and web crawlers, web utilization has quickly and consistently expanded since the 80s/90s. The day by day common number of web look has expanded a ton from just shy of 10,000 in the last part of the 90s to well more than 4 billion in the previous year. That count's up to in excess of a trillion web look through a year with simply Google without help from anyone else!
Individuals are doing educational hunts, yet looks for items/benefits as well. This implies that most customers get some answers concerning the items and organizations they purchase and work with basic through the web. In any case, most internet searcher clients normally just spotlight on the primary page of list items - commonly the best five outcomes. Taking into account that increasingly more business is led online consistently, it implies that opposition for these positions has developed and that they have significant incentive to astute entrepreneurs. It has gotten to the meaningful part where rivalry in neighborhood, public, or worldwide business sectors requires a reliable solid online presence. Picking up and keeping a situation on the principal page of SERPs (web crawler results pages) impact individuals to confide in the strength, expertise, and validity of your business/administration.
Internet Marketing Success is made out of a number of various things like website design enhancement, PPC, web-based media, and online advertising are only a couple of them. These procedures, when executed appropriately and successfully, work as one to support site permeability with a definitive objective of expanding transformations. Change is the outcome you need for a guest to your site to make a buy, call, download, total a structure, and so forth It is whatever outcome-based objective you have set for your site.
Along these lines, in this post, I will give you some data and knowledge about a portion of the normal things you would have to learn and do if you somehow managed to begin your own internet promoting business.
Here are only a portion of the things you ought to learn and dominate to turn out to be acceptable at web-based promoting...
Website design enhancement
Website design enhancement (Search Engine Optimization) will give you the long haul with the objective to expand popularity, visibility, authority, importance, and in the outcome more transformations. Search engine optimization could be an entire course without help from anyone else. There are a lot of digital books, sites, courses, and sites devoted basically to SEO preparation. It is critical and a gigantic piece of what most promoting and advertising experts do in their customary everyday schedule. There are a great many web advertisers who spend in a real sense for a long time doing SEO and that's it. It can require some investment to dominate the cycle/ideal the various procedures out there. Additionally, it is continually changing, so keeping steady over everything can be truly debilitating. Each great web advertiser can have SEO as their principal forte and still be discovering some new information consistently.
A piece of SEO is the improvement of a site's substance and structure. The main thing to recollect when leading this is to compose and assemble a site for clients, not web crawlers. It is the fundamental objective of an internet searcher is to show its clients pertinent outcomes. Their innovation is continually progressing and has gotten much better at perceiving bad quality sites where the sole object is to get hits and be manipulative at that point punish them. This implies that the trouble with which a site is controlled and the nature of its substance are significant factors in acquiring perceivability on the significant web indexes.
Website composition
Before you begin promoting and advertising anything on the web or construct an internet showcasing business, you need to have a site or some likeness thereof. There are a lot of apparatuses and assets accessible, (for example, Word Press) that will help construct a site for you. In any case, it actually takes some effort to figure out how to utilize those apparatuses and really get a site assembled in the manner in which you need it. Indeed, even the most youngster inviting frameworks have an expectation to absorb information and can set aside some effort to set up. At that point, you should get familiar with some coding to make changes in specific places and redo your site past the essential topics/formats that site manufacturers incorporate.
What's more, remember about DNS settings, area enrollments, settings changes, framework introduces, content transfers, and so on Those things likewise set aside some effort to do and expect you to figure out how to do them. There's a ton that goes into building a site and it's only one piece of being a web-based promoting expert.
Composing Content
This is one thing that can occupy a LOT of time in the day by day schedule of pretty much most web advertiser. The quality written substance makes all the difference in the realm of promoting and advertising. You need it for pretty much all that you do. It doesn't make a difference in the event that you are developing a static webpage, refreshing a blog, advertising locales, composing articles, reacting to messages, conveying your bulletin, answering to remarks, taking an interest in gatherings, duplicate composition, etc... You will compose and keeping in touch with some more. It's about substance in the web world so prepare to destroy numerous consoles on your PC!
Contributing to a blog
The Internet has undoubtedly moved towards websites in recent years and will probably keep on doing as such until they are the dominating power in the online world. Writing for a blog is an exceptionally fundamental piece of web-based advertising from numerous points of view. Contingent upon your business norms, it can truly be exceptionally fundamental to progress on the web. It is useful for making a brand for yourself, getting your substance out to the web, assisting with spreading your image, developing an after, or you can bring in cash from your blog as it were. A few advertisers exclusively acquire their entire livelihoods off of writing for a blog. Albeit, much of the time, they are normally known as a blogger.
Web-based Media Marketing
I realize you may have accounts with Pinterest, Facebook, LinkedIn, Twitter, Google Plus, and conceivably a couple of others. On the off chance that you don't, at that point, you absolutely know somebody near you who does. Indeed, a normal web advertiser will have those profiles in addition to another 10 or at least 20 records on other online media destinations that they need to oversee.
Consider how long you spend on those locales consistently. It's not hard for an hour or more to pass without seeing it. Furthermore, you are just utilizing them to stay aware of family, companions, and what's going on in and out of town. Web advertisers do the entirety of that, in addition, to utilize them to coordinate with business partners and prospects, keep up on our industry, spread the word about our substance, and for other showcasing reasons.
Being an online media specialist and doing all the web-based media advertising and refreshing for organizations is something numerous individuals do as a full-time business. It can occupy a great deal of time, yet somehow internet advertising geniuses needs to press it into their everyday schedule alongside around 1,000 distinct things.
Pay Per Click
At the point when you search something on Google you will see there are typically a few advertisements at the top over the natural rankings and a pinnacle of them on the correct side close to the natural outcomes. They look a great deal like the ordinary outcomes yet are somewhat unique. PPC is paid promotions that show through Google AdWords. At the point when someone says PPC promotions this is the thing that they are alluding to, despite the fact that there is actually a wide range of types of PPC. An individual offers explicit watchwords to get a promotion shown and afterward they pay for each snap they jump on the advertisement.
This technique is extremely well known with online advertisers and different organizations that sell items or administrations on the web. The catchphrase research, set up, and the executives take a ton of time, exertion, and expertise. You can squander a ton of cash on the off chance that you simply hurl your advertisement and let it go. Top PPC geniuses' can go through quite a while testing, tweaking, and learning their frameworks to dominate Adwords and make their missions the most beneficial.
Email Marketing
Email showcasing is just structure up top-notch of email endorsers, making a trust worth relationship with individuals so they join your rundown, sending them great helpful substance/assets, keeping them refreshed on the most recent news in the specialty they are keen on or about your business and sending a wide range of other data. One well known saying in the IM world is, "the cash is in the rundown" and there is a great deal of truth to that. In any case, it tends to be somewhat hard to fabricate a productive rundown and as an online advertiser, you may be investing a great deal of energy culminating this expertise.
Item Creation
Item creation is something immense that online advertisers do is make data items, for example, digital books, alongside business administrations, SEO, enrollment locales, Online Marketing instruments, etc. This stuff can set aside a long effort to create contingent upon what it is. Pretty much every site or electronic help you use, or digital book you read, were made by a type of internet promoting master somehow.
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Reverse Idol!AU Pt. 3 — Wanna One Fic
part 1 part 2
requested by anon! (for the nth time LOLOL (((:)
genre: lil bit of angst (like a lil bit, trust me, shouldnt hurt your heart or make you tear), and fluff? its a happy ending!
The Next Day
Your schedule was empty, so you decided to go watch your idiotic group of friends perform at The Show. You had the privilege of going back stage before the performances AND after.
Heading backstage, you bump into a very tall, lanky guy. “Oh! Guanlinnie!!”
“NOOOONA, what are you doing here???!” He was very excited to see you, not giving you time to answer, he pulls you towards Wanna One’s dressing room. Slamming the door open loudly, announcing his arrival with you in tow, the rest of the members look up alarmed.
Noticing that it was just Guanlin exaggerating his entrance, something Ong would do tbh, Jisung walks up and smacks him upside the head, telling him to never do that again. Doors are expensive, he says. When he finally notices your presence, he immediately shouts at the other members,
“YAH! YOU DEVILS, GUESS WHO IS HERE?”
The rest of the members rush over, almost knocking Jisung off his feet to the ground, shouting at your name at once. How exciting, you being there and cheering for them calmed their nerves a little bit. You spent some time with them, occasionally pulling little pranks, microphone that shocks you when you press the button. Let’s just say, Minhyun wasn’t impressed.
It was the time for them to perform, hyping them up, “YOU CAN DO IT, DON’T MESS UP. YOU HAVE TRILLIONS OF EYES WATCHING YOU!” yes as if that will calm them down. You high-five and fist bump them as they pass by you, walking up the stage, “FIGHTING!”
–
THEY. WERE. AMAZING. THEY WON 1ST
Screaming in delight once they got off stage, you ran towards them, gathering them into a group hug and celebrating.
“OMG YOU GUYS ARE AMAZING, TALENTED BEANS. I’M SO PROUD OF YOU.”
–
Days go by, weeks, months.
Both you and Wanna One’s schedules have been piling up. What with you going on more music shows, filming for a mini web drama. Wanna One continuously going on music shows and winning more and more trophies too. However, you two don’t see each other in the music shows. You either perform before of after them. Your schedules are so packed that you arrive a few minutes before you actually perform and leave right after you finish.
You miss them, you miss their idiotic, dorky selves.
Time went by, the group chat died obviously. You opted to privately messaging each individual members, sending congratulatory messages, comforting ones, TRYING to start conversations. Some leave you on read, some don’t.
Each and every single member, one by one, slowly stop responding to your messages. They must be busy, huh?
The only one who doesn’t completely stop responding is Guanlin. He keeps you updated on things that have been happening, with the group or just himself. But one day, he randomly stops. He doesn’t respond and your messages have been left on ‘Unread.’
Yesterday 2:45PM
hey linlinn, what’s up!
Yesterday 3:01PM
I guess you are ))):
I hope you take care of yourself, and reply back soon!(:
Staring at your messages, sighing. He stopped responding too. Am I nuisance? Maybe I’m just distracting them from their activities. I shouldn’t stress over it, I have my own to focus on anyway..
“Hey, Y/N-ah,” your manager calls you. “You have The Show recording tomorrow, be prepared!”
Your heart races at the thought of meeting your friends there. But wait, they might be performing at a different time and leave straight after.. Your good mood slowly dissipates, instead of sulking over this though, you head onto practice.
–
Today is actually sort of a good day for you, your schedule isn’t as packed so you get to go to The Show earlier and watch all the performances. Arriving at the location, heading out, you go straight to the vending machine. You hear loud chattering behind you, but paid it no mind,
Taking a mouthful of your drink, you look at the time. Almost spitting your drink out, Oh shoot! It’s almost my turn, aahhhh
Abruptly turning around, you bump into a guy only a few inches taller than you, as fluffly as a cloud (hint hint). “OMG SUNGWOON, WHAT. IT’S YOU,’
“Ye, it me. Sorry, I haven’t been responding to your messages, I got busy, we all did.” Frowning slightly, “Our phones got taken away, we literally had to beg on our knees to get here earlier than usual just to see you.” Pointing at the people behind him, oh i was wondering where the rest were. They were staring at you with sad puppy eyes, their king, Kang Daniel, in the center.
Opening your arms for a hug, they all rushed towards you. Shouting that they miss you and they had no say in what happened. Forgiving them quickly since you know it isn’t their fault at all, it’s how the entertainment world runs, you try to escape the mess of a group you’re trapped in.
Panicking as it was almost your turn, like 5 minutes before. I STILL HAVEN’T GOTTEN READY???
“OKAY GUYS, LET ME GO.” A chorus of “NO”’s were heard,
“WaIT, IM SERIOUS. I NEED TO GO PERFORM, LIKE RIGHT NOW.”
…… Let it sink into their heads…
Oh.
Daehwi was the only one who reacted fast enough (good job daehwi), “WAAAHHHHH, OKAY GUYS. HUSSLE HUSSLE. WE HAVE TO GET NOONA TO HER DRESSING ROOM. QUICK!”
Disentangling your limbs from their own was pretty hard. You couldn’t tell which arm belongs to who??? After 2 minutes, of getting out of the mess, you were dragged by Jaehwan, shouting at his members to hurry up and run their slow butts over.
–
“OK Y/N, YOU GOT THIS OKAY? EVERYTHING IS GOOD.”
Why is Jisung hyperventilating? Shouldn’t that be me? And why aren’t the rest of them doing anything?????
“DON’T BE NERVOUS, YOU WILL DO GREAT OMGOMG”
“Calm down Jisung, bREATHE. You’re the one that is nervous right now, WHY?”
“I DON’T KNOW, I JUST AM OKAY?? DON’T JUDGE ME.”
10 seconds.
“Alright guys, watch me win this time. I’m winning that tropHY!”
“Yeah, right. We’re going to win again, just watch us princess!” Aaaaand ego man is back.
5
Walking towards the stage, you shout at them, “Wish me luck!” A jumbled mess of words were heard, making out a “You’re going down,” obviously from Seongwoo.
1
It’s showtime! (heh, BOA. heh ;-;)
–
The Show was aMazING. More than usual since you finally got to meet the idiots after a while. Sadly, you didn’t win, Seongwoo jinxed it man. This was Wanna One’s 13th win. I’m so proud of these idiots.
CONGRATS WANNA ONE!!(:
unedited!
no but seriously, congrats to our babies omg sjbjdna 13 trophies, aaahhhhhhh
IM SO PROUD OF THEMMMM
i hope you like it! ♡
#wanna one#wanna one scenarios#wanna one fanfiction#wanna one imagines#yoon jisung#ha sungwoon#hwang minhyun#ong seongwoo#kim jaehwan#kang daniel#park jihoon#park woojin#bae jinyoung#lee daehwi#lai guanlin#pd101#pd101 imagines#pd101 scenarios#pd101 fanfiction#reverse idol au
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One of the Best Social Media Optimization Agency or Company in Bangalore is IM Solutions
Social Media Optimization is Search Engine Optimization combined with social media.Seeing is believing and Social Media Optimisation makes people see your brand. As a social media optimisation (SMO) agency, IM Solutions has the experience, insight and knowledge in order to make your next social media campaign a winner. IM Solutions has orchestrated few of the most viral marketing campaigns on the Internet. Data is the new oil, and we have the data.
Specialising in Social Media Optimisation Services, IM Solutions attempt to build your business’s stature and increase your branding. Presenting your business’s best brand value, IM Solutions helps design it in such a way that it becomes a buzz feed on the social media platforms. Our social media optimisation tools lets you know when people start including your brand in the chatters. We provide affordable SMO management services for business enhancement that further enhances your visibility on the internet. To make a footprint in the competitive market, we develop improved brand awareness that your business can rely upon. Our SMO management services for business are best in the industry.
Our Social Media Optimisation services include reports of the progress on social media monitoring from time to time to track the progress of your social media performance. The only thing that you have to do is to tell us about your requirements and then it is our task of spreading your platform hugely on these social media sites.
Our SMO services cover an array of activities that can be engineered around your brand to make the customers hit the link to your website and compulsively make a purchasing decision. With our integrated communication system, we multiply social media visitors and divert them to your website. IM Solutions’ social media marketing campaigns are designed for age specific, demography specific as well as different themes that can create magnetic pull towards your website.
Authentic And Publicized Ad Campaigns
IM Solutions work to make authentic social media campaigns and deliver it to the right audience. We want our ads to speak to customers so that they can relate it to them. Thereby creating genuine ads for everyone and not just marketing.
Offsite SMO
Off-page SEO is equally important and necessary. Off Site SEO refers to actions you can take to promote your website on the web. We use proven methods such as Links pointing to your website from other websites and social media marketing.
Onsite SMO
Our onsite SMO is designed to optimize the social media presence of your website and to hold the attention of website visitor. To make your website more user-friendly, we include added features such as blogs, attractive content, provide share and bookmarking options, attractive social media icons and also RSS feeds and subscription options.
Best Social Media Optimisation Service in Bangalore
As a top Social Media Optimisation Company, IM Solutions work to provide the best service in promoting your business through popular Social Media Platforms. We work to give 100% positive leads towards active sales. Irrespective of the size of your business, we help you boost your presence and performance on various social media platforms.
IM Solutions is one of the best advertising companies in Bangalore with years of experience in Social Media Optimisation services. Our SMO services cover an array of activities that can be engineered around your brand to make the customers hit the link to your website and compulsively make a purchasing decision. With our Social Media Optimization (SMO) services, you can grant your website a wider reach in the online market. It is through SMO that your online business has a brighter future. Opting for SMO opens up ways for you to find your target customers for your business. It gives you a higher ranking just like opting for SEO does. In fact, most social networking websites like Facebook, Twitter, MySpace and LinkedIn use updated versions of SEO and people are getting to know brands, companies, products and much more that is going on in the world.
We use our specialisation in social media optimisation services to draw the attention of massive internet users who logged in social networking sites for different purposes towards your businesses. Our social media optimisation services not only assist you by maximizing the traffic and site rankings of your website but it creates perfect marriage between Social Media Optimization and SEO.With our integrated communication system, we multiply social media visitors and divert them to your website. IM Solutions’ social media marketing campaigns are designed for age specific, demography specific as well as different themes that can create magnetic pull towards your website.
When you hire us, you will have your search rankings increase on Google. Your website traffic will increase, there will be an increase in visitor to lead conversion ratio and also increase in your marketing budget’s ROI-Return on Investment.
Develop a social media advertising strategy with clearly defined goals and objectives. Keyword research is the next step. Identify the phrases and topics your target audience is searching for on the internet. This helps in creating a relevant content for them. Optimising your website social media profile by making it easily accessible and informative. Lastly, it is important to create quality content because it is what drives social media. Quality content is important in social media marketing to succeed in social media marketing.
Search engine optimization and social media optimization are two different things. While SEO helps in gaining overall online visibility, SMO is about engaging with customers on the social media platforms. In Search Engine Optimisation, Social Media Optimisation means:
Your company or business’s social media profile ranking comes up early in search engine results. Thus you gain visibility.
Social Media Optimisation gives a better image to your company’s profile. Thus when people look up to know more about your company in the search engine, they will have a good impression about your company.
In SEO, SMO helps increase brand or product awareness by using social media channels and communities. It includes the use of social media sites, video sites, RSS feed, bookmarking sites and blogging sites for driving traffic to the website and improving the site’s organic search results.
Social media optimization presents great marketing opportunities to promote business. Social media optimisation can help businesses through its many advantages:Social media optimisation has broad reach. It can reach millions of people all around the world. It allows businesses to target specific groups, often in particular locations. It is a cost effective way to advertise. Many features of social media are free to use. Even the paid options are usually very affordable.
Why is social media optimization important for businesses?
Social media optimization is the key to marketing in the modern age. Every business ranging from big or small has to use social media optimisation to increase their business’s outreach. Social Media optimisation is important for your business because: Connectivity is the strength of social media irrespective of borders. Social media allows regional, local, national and international outreach. Social media is very economical way to advertise with high return on investments. Social media allows businesses to advertise on multiple platforms for free or minimal cost. Social media is fast. It is a quick way to distribute information to many people. Businesses can make their advertisement more personal with a humane touch through social media platforms reaching out to vast people.
What do you mean by social media optimization?
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the best lyrics off of vices & virtues
part 2/? in my best album lyrics series
the ballad of mona lisa: “a lonely speaker in a conversation - her words are swimming through his ears again - there’s nothing wrong with just a taste of what you paid for” / “let the sun rain down on me”
let’s kill tonight: “you’re the galantine - cold and alone it suits you well” / “cold hearts brew colder songs” / “fate will play us out - with a song of pure romance” / “show them all you’re not the ordinary type”
hurricane: “are you worth your weight in gold? - ‘cause you’re behind my eyelids when i’m all alone - hey stranger, i want you to catch me like a cold - you and god both got the guns - when you shoot i think i’d duck” / “a fire in a flask to keep us warm” / “and i believe that half the time - i am a wolf among the sheep - gnawing at the wool over my eyes”
memories: “when your passion’s exaltation - then finding refuge is not enough” / “oh, memories - where’d you go? - you were all i’d ever known - how i miss yesterday - i let it fade away” / “and it was beautifully depressing - like a streetcar named Desire” / “should’ve known right from the start - you can’t predict the end”
trade mistakes: “placing a smile at the perfect event - gracing your skin with the side of my hand - if i’d ever leave - i could learn to miss you - with Sentimental Boy as my nom de plume” / “i may never sleep tonight - as long as you’re still burning bright - if i could trade mistakes for sheep - count me away before you sleep - i’ll stay awake ‘til i trade my mistakes - or they fade away” / “i feel marooned in this body - deserted, my organs can go on without me - you can’t fly these wings - you can’t sleep in this box without me”
ready to go: “a vision with nowhere to go” / “i think i’m ready to leap - i think im ready to live” / “get me out of my mind”
always: “when the world gets too heavy - put it on my back - i’ll be your levy - you are taking me apart - like bad glue - on a get well card” / “i am the light blinking at the end of the road - blink back to let me know” / “i am a fly that is trapped - in a web - but i’m thinking that - my spider’s dead - lonely, lonely little life - i could kid myself - in thinking that i am fine” / “i am skin and bone - just a king and rusty throne”
the calendar: “they said if you don’t let it out - you’re gonna let it eat you away” / “feel like an ambulance - chaser of faith - pray i could replace her - forget the way her tears taste - oh, the way her tears taste” / “summer’s on it’s deathbed - there is simply nothing worse than knowing how it ends” / “the world may call it a second chance - but when i got back it was more of a relapse - anticipation’s on the other line - and obsession called while you were out” / “at night your body is a symphony - and i’m conducting”
sarah smiles: “we both know you’d already win” / “does she know that my destiny lies with her?”
nearly witches (ever since we met…): “from the first day your perfume intoxicated my love - and in these moments - i would like to be like you at times - but since that day - i inly have one single and unique regret” / “you have set your heart - on haunting me - forever from the start - it’s never silent” / “ever since we met - i only shoot up with your perfume - it’s the only thing - that makes me feel as good as you do - ever since we met - i’ve got just one regret to live though - and that one regret is you” / “how does a hear love - if no one has noticed - it’s presence - and where does it go?”
kaleidoscope eyes: “i am a disappearing act done poorly - but if i ever get it right, you will miss me sorely” / “kaleidoscope eyes, sparkle at the world - my emerald city - downtown girl” / “i swear to God, i would never hear a better sound coming out - then when you are whimpering my name from your mouth”
stall me: “all of my dreams - wake up to despise a world i once loved - so curse everyone and everything - even the Sun” / “i has a rosy dream - you gave up on you - and i have up on me” / “she counts on starts, astrology - my moods are mercurial - but i know Mercury - don’t hold your breath - baptized in a river of you - hold on death - the moon, the stars, a sliver of you”
oh glory (demo): “i can only hope that it is true enough - that every little thing i do for love - redeems me from the moments i deem worthy - of the worst things that i’ve done - and saves me from myself at times of envy - when i’m missing every one” / “i only need two more miracles to be a saint” / “build myself a wall of unhappy hearts - and only my heart knows my head is lying”
turn off the lights: “i got so sick of being on my own - now the devil wont leave me alone - it’s almost like i found a friend - who’s in it for the bitter end - our consciences - are always so much heavier than our egos - i set my expectations high - so nothing ever comes out right” / “i’ve got a heavy heart to hold me down - once it falls apart, my head’s in the clouds” / “i need a little sympathy to store my insecurities”
bittersweet: “i’ve been to Tokyo and South Africa - so many places that you might say i’ve seen it all - but my favorite place is the warm embrace of holding your hair in a bathroom stall” / “everything i do is bittersweet - you could tell me secrets that i’ll probably repeat - i’m not trying to hurt you, i just love to speak - it feels like we’re pulling teeth - so bittersweet” / “all that hate is going to burn you up - it keeps me warm at night - warmer than anyone - i think how many drinks i’ve had - no more in either hand - i’m slurring on purpose - and it’s certainly worth it” / “it’s such a mystery why you’re here (but i can’t live without you)”
#something i noticed: bittersweet almost sounds like a conversation between the two lovers#brendon urie#dallon weekes#ryan ross#jon walker#panic! at the disco#panic at the disco#patd#spencer smith#v&v#vices#vices and virtues#vices & virtues#best of albums
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Digital Marketing : What Is It & Why It Matter?
Digital marketing. Nowadays we frequently hear the term Digital Marketing and this word has become one of the most popular word in last couple of years. Today everyone is talking about digital marketing and businessmen are using this digital marketing strategy to grow their businesses. We all know what is marketing, but we don’t know much about digital marketing, about digital marketing types. To came out of this scenario, it is very important to know what is exactly digital marketing and its different types that are available to your business. In this article I’m going to explain you everything about Digital Marketing. I guarantee you, I will definitely clear your all questions and misconceptions about digital marketing. So, let’s dive into the topic.
What is Digital Marketing?
Simply you can say, Digital Marketing is any form of marketing product or services that involves electronic devices. The action of promoting business and selling products or services is called marketing and the action of promoting business and selling product with the help of Internet and electronic devices is called Digital Marketing. The main difference between Digital Marketing and Traditional Marketing is that digital marketing campaigns are executed through digital channels. This gives marketers more control, data and tools to analyse the effectiveness of marketing campaign. Marketing is about connecting with your audience in the right time and right place. That means you need to meet them where they are already a lot of time: on the Internet. Marketing and digital marketing are virtually the same thing, but there are few minor differences. The digital marketers have a clear vision of how each digital marketing campaign supports their overarching goals. In digital marketing, the promotion of products or brands are done via one or more form of electronic media, it is slightly different from traditional marketing in that it uses multiple channels and methods that enable an organization to analyse marketing campaigns and understand what is working and what isn’t in real time. Digital marketer can monitor things like what is being viewed, sale conversion, what content works and what doesn’t work etc. Digital Marketing Assets Anything can be a digital marketing asset. There are many digital marketing assets, but many people don’t realize how many digital marketing assets they have. Here are few examples: Your website Branded assets (Logos. Icons,etc) Video content (video ads, product demos) Images (product images, company photos) Written content (blog posts, eBooks) Online products (SaaS, interactive content) Social media pages Actually, Digital marketing has number of channels and these can be separated into online marketing channels and offline marketing channels.
So, let’s know more about various marketing channels in detail. 1. Search Engine Optimization (SEO)
The process or practice of optimizing your website to get organic traffic from the search engine result pages is called as SEO. It involves some improvement to your website architecture, design and content that will make website more attractive to search engines. SEO helps in optimizing your website to rank higher in search engine. The channels that benefit from SEO include: Blogs. Websites. Info-graphics. Search Engine Optimization detail explanation 2. Content Marketing
The term content marketing denotes the creation and promotion of content assets for the purpose of generating traffic growth, brand awareness, drive clicks, lead generation and customers. Content marketing uses content assets are as follows: Blog posts. eBooks. Info-graphics. Online brochures. 3. Social Media Marketing
Digital marketer promotes your brand and your content on social media platforms to increase brand awareness, drive traffic, and generate sales. Marketing your business on social media takes a lot of time and efforts. It is easiest and cheapest way to reach audience. Marketer utilize all social media campaigns to promote brand and generate sales. Social media influencers and other people can also promote or share your product on social media. Using social media channels, marketer can monitor things like what is being viewed, sale conversion, what content works and what doesn’t work etc. The channels you can use in social media marketing are : Facebook. Instagram. LinkedIn. Snapchat. Twitter. Pinterest. Who are Social Media Influencers? 4. Pay-Per-Click (PPC)
PPC is one of the fastest types of Digital Marketing channels that drive traffic to your website. Per-per-click means buying traffic via paid search listings that help marketers to get more web traffic through mobile and desktop web searches. PPC helps marketers channelize an online advertising system for driving web traffic to their websites by paying certain price to the publisher when their paid Ad is clicked. PPC is best for the businesses that have a good money spending plans and want to gain more traffic and drive sales. Other channels where you can use PPC include: Paid ads on Facebook. Promotion of Instagram and Twitter. AdWords. 5. Affiliate Marketing
This is performance-based advertising where you receive some commission for promoting someone’s product or service on your website. Affiliate marketing channels include: Posting affiliate links on your social media platforms. Posting affiliate links on your website. Hosting video ads through YouTube Partner Program. 6. Email Marketing
Email marketing is one of the oldest form of digital marketing and still it’s going. Most of companies use email marketing as way of communicating with their audiences. Email is used to promote discount, event and content to direct people toward the business’s website. Email marketing campaign include: Blog subscription newsletters. Customer welcome mail. Follow-up emails to website visitors who downloaded something. 7. Video Marketing
Definition of video marketing is very simple, “using videos for promoting brand, product or service”. Video marketing can be for everything from brand promotion, product or service promotion etc. It is next step for any business to take reach huge audience and create more approachable brand. we see ads on tv and on that basis we buy particular product or service. Video marketing is about publishing your videos on YouTube channel, on Facebook and Instagram to target the audience. 8. Mobile Marketing
Mobile marketing is the interactive multichannel promotion of products or services for mobiles phones and networks. It is digital marketing strategy aimed at reaching a target audience on their smartphones, tablet or other via SMS, email, MMS, apps, websites. Mobile is the best way to engage people with brands. It is effective way to promote your products, services and brand awareness to increase the sales. Mobile marketing allows you to reach audience virtually. So, we have covered Online Digital Marketing channels, now let’s talk about Offline Digital Marketing channels.
Offline Digital Marketing Channels
Digital marketing is process delivering advertisements through electronic devices. When people hear about digital marketing, most of them identify it with channels such as social media, websites, email or other, basically anything connected to the internet via smartphone, laptop or pc. But digital marketing can occur both online and offline. You have already encountered offline digital marketing before, but you didn’t realize that’s what it was. Tv and radio are categorized as offline digital marketing because they involve an electronic device, but connection to the internet is not necessary.
Why Digital Marketing Matters for Every Business?
We live in a digital world where almost everyone is connected to the Internet. Now digital marketing is no longer secondary option for traditional marketing. Businesses had chosen having an online marketing platform. Market expert believe that digital marketing has the potential to replace traditional marketing and it has bright future. That’s why investing time and resources in digital marketing are very important as it’s faster, cost effective and more versatile. Due to limited advertising budget it was not possible for businesses to reach the huge audience, but now digital marketing has allowed every small and medium sized businesses to reach globally. This is cost effective method, that means you don’t have to spend more money on marketing your products. With digital marketing, engaging people has become very easy. More than 50 percent consumers now make online purchases. With digital marketing it has become easier to target the right audience using online platform. Only Internet has that power to engage so many people at a time. Marketing online allows businesses to expand their customer base, build brand loyalty and provide them with online platform where they can keep in touch and share feedback. Internet is amazing medium for all these activities, especially for small businesses who have small advertisement budget. Strong online presence creates a positive impact on customers minds, which can take very long time using traditional marketing channels. Digital marketing is extremely effective platform in gathering customers feedback and tracking their activities. Online analytics platforms like Google Analytics help monitor all customers actions like what they see? What they purchase and everything. Digital marketing has a lot to offer, social media offers small businesses to promote their products or services with zero advertising budgets. If done properly, it can do wonder in business. Social media helps to build trust and credibility while bringing more traffic to the website. Digital marketing is all about targeting the right audience at right time and right place to produce the right outcomes. Hence ,we cannot afford to miss this opportunity that digital marketing has offer in today’s competitive era when customers have so many choices available to them. Read the full article
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3Dcart Reviews
OVERALL RATING:4⭐⭐⭐⭐
3dcart's internet business stage is comprehensive, and, as indicated by it webpage, "coordinates each element you need for making a total eCommerce site, with no compelling reason to introduce programming." It's a complete arrangement worked for cutting edge clients who need to completely control the website experience.
3dcart backings multi-channel online business, permitting you to sell on versatile just as on eBay, Amazon, Google, Facebook, and Shopzilla.
With 3dcart, you can sell both physical and computerized items, and it has capacities to help different satisfaction strategies including downloads, normal transportation, and outsourcing.
3Dcart
Advantages
Comprehensive ecommerce solution
Multi-channel retail capabilities
Strong marketing capabilities
3Dcart
Disadvantages
Not for “basic” users
Limited free themes
Lacking some features
VISIT 3DCART
Reasons to use 3Dcart
Advanced, customizable platform
Fully hosted
Ability to sell physical and digital products
POS for brick and mortar retail
With bundles fragmented by month to month traffic volumes,
3dcart
isn't really the most appropriate choice for those with looks on a high dealt store from the beginning. Be that as it may, it is especially helpful for those hoping to make headway, and more than stands its ground as far as highlights and usefulness.
3dcart review: in a nutshell
3dcart
is an incredible and highlight rich stage that allows you to assemble an internet business store completely all alone, and afterward have it dispatched for the world to see.
They power in excess of 23,000 stores working worldwide, and give you admittance to each web based business highlight you may require. Basically talking, with
3dcart
, you can build a functioning on the web store beginning to end completely all alone.
3dcart
is a facilitated arrangement. This implies that you don't need to introduce any product, or deal with any worker related issues yourself. You can simply zero in on dealing with your store and adding new items.
Who’s 3dcart best suited for?
3dcart
conveys an exceptionally fascinating contribution among the rivalry. Basically because of two things:
They give you a simple
to-utilize
web based business stage that doesn't need any turn of events or website building abilities.
Simultaneously, they likewise offer you an upgraded and progressed structure that is equipped for dealing with many items.
This means
3dcart
is an incredible answer for online stores that hope to develop quick (or are developing quick as of now), and need to work with a stage that scales well and can deal with whatever number of clients and deals.
Features in 3dcart
Here's probably the most intriguing highlights with regards to
3dcart:
Simple to utilize and modify.
No exchange charges.
day in and day out free technical support
In excess of 100 plans to look over.
Plans advanced for work area and portable.
Incorporation with eBay, Amazon, Google Shopping, Facebook, and Shopzilla.
Limitless items and item classes (on the top arrangement).
Upsells and crossells.
Client surveys.
Advanced items.
Holding up records.
Secure facilitating (with Level 1 PCI).
Showcasing and SEO amicable.
Duty taking care of.
Request the executives and quick preparing.
Dealing with returns.
3dcart review: pricing
3dcart
offers 5 principle models of evaluating:
While the Power Plan is somewhat costly, you will not need to
utilize
it until your store develops actually fundamentally. For most cases, the
center
$65.99/month plan will be sufficient to kick you off. As a feature of it, you can have up to 10,000 items in your online store and handle 20,000 visits/month (around 660/day).
The least expensive arrangement – $19.99/month – looks great component insightful, however it just allows you to have around 130 guests to your store day by day.
The online store designs in 3dcart
There are a considerable amount of plans to browse in
3dcart
. The rundown truly is enormous and offers a decent assortment of styles and shadings. You will doubtlessly discover something that suits your image there.
Furthermore, for each plan, you can go into the altering mode, and tweak everything to coordinate with your assumptions 100%.
Notwithstanding,
3dcart's
isn't the most easy to use interface, and keeping in mind that it is include rich, it has its expectation to learn and adapt.
Toward the front side, the store pages are truly clear and simple to follow for the guest – something that ought to emphatically affect your transformations and deals.
Managing products in your 3dcart store
3dcart
gives you an example shop arrangement and information when you pursue a free preliminary. That way, you have something to work with, and can become acquainted with the stage and its characteristics. You can peruse those model items, or add your own immediately.
That being said, the screen where you add new items looks somewhat scary from the outset. You may spend some time there before you sort out every one of its intricate details.
Toward the day's end, a periodic intricacy of
3dcart
looks to me like an immediate consequence of the stage's amazing scope of highlights. It just requires a specific number of settings boards and steps to make this sensible.
With regards to online installments,
3dcart
truly stands apart by allowing you to utilize in a real sense each i
nstallment
technique in presence:
Review conclusion
Is 3dcart the correct device to dispatch your online store with?
Pros of 3dcart
Limitless Product Storage Options: Whether you're running a minuscule store with a small bunch of items, or a monstrous online index with many items, your item stockpiling alternatives are limitless with 3dcart. This makes it the ideal stage for accomplishing scale, useful for organizations encountering solid development.
Wide Range of Payment Gateways Supported: 3dcart coordinates consistently with a wide scope of various installment entryways, furnishing your purchasers with a decent arrangement of adaptability when it's an ideal opportunity to checkout. Try not to put expected clients off, with however many installment choices as could reasonably be expected so you can consider every contingency.
Solid Chat and Phone Support: When setting up your internet business store on a foundation based on your personal preference, there are not many things more disappointing than an absence of help when you need it. With dependable moment visit support accessible, or somebody on the opposite finish of the telephone where IM doesn't cut it, you can have confidence realizing you are very much upheld on the off chance that you pick 3dcart.
Cons of 3dcart
Not the Most Intuitive: Getting stuff done on 3dcart isn't just about as instinctive similarly as for certain different stages, and there are a few cycles that vibe more lumbering than maybe they should be. In case you're patient, you can in the end get the hang of the product, yet it is unmistakably less immediate than elective contending stages.
Advantageous Charges: With 3dcart, you frequently notice paid-for highlights as a discretionary extra, which different stages permit as a component of their standard value plans – not generally a huge arrangement, but rather irritating, when you consider this is coming straightforwardly from your edge, as a to a great extent pointless additional expense.
Restricted Free Templates: The decision of free formats on proposal through 3dcart is restricted, and the visuals are frequently less appealing than those accessible on Squarespace, Shopify or various other internet business stages.
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Everything you need to know about earned media
Earned media is unpaid brand coverage that originates outside your organisation. This might include:
Coverage by a news outlet.
User-generated content.
Product reviews (from magazines or user-generated directories such as Yelp) .
Social shares.
General word of mouth.
This is in contrast to:
Owned media: Any media you create yourself as part of a marketing strategy (blog posts, social posts, videos, eBooks, infographics, landing pages, podcasts, etc.)
Paid media: Any media placements that you pay a third party to publish and/or promote (sponsored content, social media ads).
Many marketing strategists would have you believe that earned media is the “Holy Grail” of content marketing. They’re not entirely wrong – earned media has value to any content marketing campaign, and in a sense, it’s your end goal.
But in the same sense that receiving a medal is the end goal for running a marathon. The medal might be motivation for competing, but it won’t physically help you reach the finish line.
“Running the marathon” in this analogy is generating owned and paid content. The earned media is your medal. And yes, earning a medal boosts your credibility as an athlete, just as earned media boosts the credibility of your brand.
But in marathons and in content marketing, you have to be willing to put the work in first to get your prize (if there’s only one thing you take from this post, let it be that).
What’s so great about earned media?
“Earned media is critical since many buyers trust third-party endorsements,” digital strategist, published author and TEDx speaker Michael Brito told us in a recent interview. “Plus, earned media typically shows up high in the organic search results.”
Audiences (especially B2B) are usually aware when the message is controlled by brand marketers and tend to be more receptive to brand coverage when it comes from an impartial writer, a post their peers share on social media or reviews on Tripadvisor, for instance.
These trusted media sources are generally called “influencers” since they’re speaking from a position that makes an audience inherently more likely to listen to them. They don’t necessarily have to be famous; they just have to be someone your audience trusts (existing customers, reviewers, news sources, etc.). The point of word-of-mouth marketing is to get these influencers talking about your brand. If you succeed, you “earn” media.
But earned media isn’t all sunshine and rainbows. While it’s free on paper, in practice it actually costs time, effort and money to cultivate, and it’s really difficult to measure return on investment (we’ll get into that later in this post).
Secondly, it’s really great, except when it’s not. Case in point, this is earned media:
HELP ME PLEASE. A MAN NEEDS HIS NUGGS pic.twitter.com/4SrfHmEMo3
— Carter Wilkerson (@carterjwm) April 6, 2017
Unfortunately, so is this:
Black Friday **** Need copy and link****
— McDonald's Corporation (@McDonaldsCorp) November 24, 2017
And this:
"Yo Kendall, im gonna need you to come through with a pepsi, these cops are wildin" pic.twitter.com/dOpKnTq8LU
— Tunde (@ignant_) April 5, 2017
Simply put, not everything you earn benefits your brand.
How to craft a winning earned converged media strategy
The abridged version of your earned media strategy is this: Identify your influencers and convert them into advocates who improve brand awareness for you. Obviously there’s a lot more to it in practice.
For starters, earned media doesn’t live in a vacuum. In fact, with the notable exception of Tesla, we can’t think of a company off the top of our heads that uses earned media exclusively. Even Apple, the world’s most profitable enterprise, generates content and pays for advertising.
In other words, “earned media” is not the buzzword you’re looking for. That would be converged media and it looks like this:
As you can clearly see, owned, paid and earned media overlap with one another. Your paid media (ads, PPC) might be how you promote your owned media (blog posts and gated collateral). In this sense, earned media follows paid and owned media, assuming you take steps to get your content promoted by users and other influencers – which is kind of a must in today’s marketing landscape.
“In a world where there is a content surplus and attention deficit, it’s critical to surround-sound audiences with all forms of content – earned coverage, influencer, owned content (whitepapers, blogs, etc.) and social (both paid and organic),” Michael Brito said.
And increasingly, businesses are wising up to the fact that they can strategically encourage people to speak on their brand’s behalf.
The hard part is figuring out how to do that. It will take some trial and error, but here are a few great starting points:
1. Influence the influencers
Influencer marketing really goes for the jugular if you do it right. But paying influencers to tout your brand is expensive and, according to Tara Hunt, founder of Truly Social Inc., you’re setting yourself up for failure if you pour money directly into influencer marketing.
Her very prudent advice is to become an influencer yourself. If you create original, shareable content that resonates with your industry thought leaders and your target audiences, and you do this on a continual basis (which by the way, Hunt argues is much, much cheaper than just paying influencers outright), you can build a sort of positive consensus on the web about your brand.
And if you can do that, you can start to earn media from even the most objective, impartial parties (e.g., journalists).
Search Engine Journal’s Ben Jacobson explained the concept to us like this:
“Publishing a link-worthy resource on your own media properties can help journalists to feel like your message has weight. In this sense, owned media can serve as a type of social proof that reduces friction on the path to landing earned media. The more your published pages convey a sense of authority and trustworthiness, the easier your journalist outreach efforts will be.”
A brand’s PR people will still need to actively solicit media coverage through active influencer outreach, by using press releases to amplify company updates. But the bottom line is that influencers are much more likely to listen if they’ve heard of you and they appreciate the trustworthiness of your content:
“Many brands are creating their own newsrooms, hiring ex-journalists and writers and creating online experiences that replicate that of a news outlet,” Michael Brito said. “On the consumer side, Reebok does an amazing job with their newsroom, as it’s fully integrated into the e-commerce and corporate site. On the technology side, Microsoft’s newsroom is best-in-class for a lot of reasons.”
You might call this content marketing, digital marketing, top-of-funnel marketing, and so on and so forth. But at the end of the day, it all fits under the umbrella of owned media, and all of it is vital for the development of earned media.
2. Participate in industry events
According to the Content Marketing Institute, 81 percent of businesses use live events in their content marketing strategies, and 75 percent consider them effective. Beyond that, events are earned media goldmines for several reasons:
Conferences and trade shows tend to attract press coverage.
Your industry peers, partners, competitors and potential customers will all be under one roof; what better opportunity to spread your brand through word of mouth?
Industry thought leaders (aka, influencers) have been known to be in attendance; get their attention, and they might just get your target audience’s attention for you.
You’ll need to distinguish your presence somehow. If you have visually interesting products, display them. If you’re more service-oriented, make sure your presentations are backed up with visually engaging content (slideshows, graphs, infographics, etc.).
Be clever. One of our clients who manufactures data center power strips set up charging stations at an industry conference, delivering a product demo and some much-needed smartphone juice in one maneuver. Another raffled off an all-expenses paid trip to their Florida headquarters.
Your goal is to be remembered, so do something memorable.
3. Facilitate conversations, don’t control them, on social networks
Twitter, Facebook, Tumblr, LinkedIn, Instagram, Snapchat – you name it. Wherever people are talking, you want them to be talking about your brand.
With earned social media, your goal is to get people having their own discussions, not necessarily just responding to you post by post. Nothing is more effective in this regard than the good old-fashioned user-generated campaign.
In some cases, starting a good conversation is just a matter of being attentive to your social media channels.
For example, when @carterjwm tweeted Wendy’s asking “how many retweets for a year of free chicken nuggets”, the fast food enterprise responded with “18 million”. And so began the #NuggsForCarter campaign on Twitter. Imagine if the social media manager had snoozed on that one.
Other times, being dominant on social channels requires some creative muscle, aka, well-produced content whose value speaks for itself. Case in point, this highly entertaining B2B video case study, which has nearly 1 million views on Youtube:
youtube
(And several funny comments, to boot. Our favorite is “Slack makes me wish I actually had a team, so that I could use it.”)
So, where does that leave you?
Clearly, with a lot to think about.
And to avoid making this leviathan of a post any longer, we’ll leave you with a final thought: measuring earned media’s ROI. Sure, if your recent video goes viral and your lead count increases, that’s clear value.
Another decent indicator is impressions and engagement metrics on social media. This is a great way of confirming that at the very least, you’re starting relevant conversations with potential influencers and driving up total conversion opportunities (even if at a high level).
In cases where leads didn’t come in through any apparent point in your sales funnel, you can just ask the question: How did you hear about us? It’s possible one (or many) of your influencers put them on the fast track to conversion.
But if you want to get really scientific about it, Michael Brito recommends using reporting and analytics tools like NewsWhip and TrendKite to track the performance of your earned and converged media campaigns.
Even then, earned media is a bit of a wildcard in that you won’t always know which part of the funnel it will bring your leads to, which makes it difficult to track. Still, numbers have a way of telling a story, and the answers may lie in your residual dividends.
All we can say with certainty is this: You won’t see ROI on earned media until you see ROI on your owned and paid media.
Unless you’re Tesla of course, in which case, we can’t wait to see what you blast into outer space next.
from http://bit.ly/2NPz4Sr
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Eight tools you need for backlink generation
So you’ve created your website, following all the recommended SEO best practices.
That means you’ve included valuable, relevant keywords on your pages, made it mobile friendly and even started a blog that you’re updating frequently with original, relevant content.
But despite your best efforts, you’re not seeing as much traffic as you’d like, and your site is still ranking too low on Google’s Search Engine Results Page (SERP). It could be that your site is missing just one thing: backlinks.
Backlinks are links from another website that point to your website. Getting backlinks from websites with high domain authority that are relevant to your niche will help you rank higher on Google searches and grab your audience’s attention.
Why is there such an emphasis on backlinks? Google’s Search Engine Results Page (SERP) uses them to discover new pages, confirm pages are legitimate and determine the popularity of these pages. After all, Google doesn’t want to risk its own reputation by ranking subpar sites high on the SERP. According to a study by Backlinko, the number of domains linking to a webpage “correlated with rankings more than any other factor”.
Backlink generation isn’t easy, especially for new businesses or businesses just starting to build their web presence. However, with time, effort and the right tools, you can make sure you’re ranking high and receiving the views you deserve.
If you’re a business owner and want to boost your backlinks, here are eight tools to get you started.
1. MozBar
MozBar is a free SEO toolbar you download onto your web browser. It shows you the domain authority (DA) of a certain website, which gives you an indication of whether or not you should reach out for a backlink. If you do earn a backlink from a website with a DA, this will positively affect your own site’s authority.
In terms of DA, it ranges from 1 to 100, and the higher, the better. There’s no ideal number to look for, but generally, try finding sites with excellent content that relate to your field. If the DA is, say, a 35, that won’t help you as much as a site with a 75, but it won’t hurt, either. Research sites thoroughly and makes sure they aren’t spammy before pursuing them.
2. SEMrush
SEMrush, which helps with all types of marketing strategies, shows users a few key tools for backlink generation. When logged into the paid version, you can navigate to the mentions section and find which websites are mentioning you but not linking to you. Once you discover these mentions, you can reach out and ask for a link to your site (as long as the site is relevant and has a high DA), which will boost your rankings.
Another tactic is to go into the backlink audit and see who’s currently linking to your website. Check to see if the link appears underneath the proper SEO-rich keyword and if the site is legitimate and relevant. (If the site is not legitimate, you may want to reach out and ask them to take it down, since that backlink can potentially hurt your ranking.)
While on SEMrush, try the backlink gap tool, which shows you which backlink opportunities your competitors are not taking advantage of. Then, you can reach out and ask for those valuable backlinks instead.
3. Pitchbox
Pitchbox is a platform to find websites that may want to spread the news about your business or backlink to your pages or content. You simply sign up for Pitchbox, log in, paste the link to the page/content you’re doing backlink generation for and add in some specific keywords you’re looking to target. Then, in a minute or two, Pitchbox will come up with (usually) hundreds of websites you can reach out to.
You can filter for or delete any websites with low domain authority, and go through the sites one by one to see which are valuable. You can reach out to these websites using a Pitchbox email template. Pitchbox will show you the contacts for that site (or allow you to manually input them), automatically place in the person’s name and their website name, and send as many follow-up emails as you’d like.
When using Pitchbox, double check the contacts to make sure they’re current. Another best practice is to email a maximum of two people at the website since you don’t want to spam numerous people within an organization. If you’re having trouble with backlink generation, consider offering a backlink exchange. Just make sure, again, that the site you’re promising to link to relevant to yours and not spammy.
4. Ahrefs
Ahrefs is similar to SEMrush and allows you to use the platform’s backlinks checker to view your current backlinks. Since they’ve already linked to your content before, you can ask these sites to link back to your other pages as well. Ahrefs also allows you to disavow toxic backlinks that might hurt your ranking.
Another helpful backlink generation tool is the Ahrefs Site Explorer. By entering the name of your competitor, you can see all of their referring backlinks. Using that information, you can reach out to the same sites that are linking to your competitors and see if they want to link to a valuable piece of content from your site.
5. Google Alerts
Let’s say you don’t have time to log onto SEMrush or Ahrefs every day and go through your mentions and backlinks. Instead, sign up for Google Alerts, which will email you when you’re mentioned somewhere. Visit the websites that mention you and try to find the contact information for someone you can reach out to there. If you can’t find them, log onto Hunter.io, which is a free tool for finding email addresses using only a domain name.
6. Broken Link Builder
Somebody’s broken link can be your backlinking opportunity with Broken Link Builder. With this tool, you can find dead websites and their respective backlinks, and then offer up similar content to the website that was linking to the dead link. It’s a white-hat SEO tactic that benefits both webmasters and backlink seekers. Broken Link Builder only takes 30 to 60 minutes to generate a report for you to find valuable backlinking opportunities.
7. Majestic
Majestic is a backlinking tool, like SEMrush and Ahrefs, that examines all the backlinks for your website, as well as your competitors, and allows you to perform very specific searches. You can search and filter backlinks however you choose, including by crawl or discovery dates, anchor text, link type, URL snippet or merchant ID. Majestic also claims to have the largest index out of any other service.
8. Linkody
Linkody is another platform for tracking and performing research on backlinks. It tells you when you lose or gain links, and you can disavow bad links. You’re able to see your competitors’ backlinks and analyze your own link profile. You can choose to receive daily notifications in your inbox, view which links point to your landing pages and connect your Linkody and Google Analytics accounts for more backlink information. If you don’t want to pay for the service, you can use Linkody’s Free Backlink Checker to check two unique domains per week.
Tracking backlinks
With backlink generation, you need to track your efforts. A good place to do this is within a Google Sheet. Create a spreadsheet and share it with your team working on backlinks. They should input information like the date the backlink was pursued, the DA of the website, the URL of the website, the target URL of your content or page, the date the backlink was added, the contact’s email address and any notes about the process. Then, when you’re doing another round of backlink generation, you can refer to your Google sheet and reach out to the same people to see if they’d like to link to something else of yours.
Backlinks will always be part of Google’s ranking requirements. Understanding their importance and learning how to use these tools empowers you to do effective backlink generation that can increase your rankings and bring in more visitors to your site.
Mario Medina is a content strategist. He can be found on Twitter @mariovmedina.
The post Eight tools you need for backlink generation appeared first on Search Engine Watch.
from IM Tips And Tricks https://searchenginewatch.com/2019/03/20/eight-backlink-generation-tools/ from Rising Phoenix SEO https://risingphxseo.tumblr.com/post/183588905285
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 203
youtube
Click on the video above to watch Episode 203 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Welcome to Hump Day Hangouts, episode 203. Today is the 26th of September and we have got a lot to go over. Looks like Hernan is having a pretty hard time over there.
Bradley: He’s fine. He’s fine.
Adam: Nice try, buddy. Let’s go through real quick before we’ve got some really good announcements. We got a lot of stuff we wanna share with you guys but of course, we’re gonna run through and say hello real quick. So Chris, how are you doing, man?
Chris: Going good. Super excited to be here today. How are you doing?
Adam: Good, I got off a plane an hour and a half ago and had a crazy ride back with a super awesome guy who was originally from Vietnam and was also in the Marine Corps and anytime you’re in an Uber with passengers and the guy driving is saying, “I’m a machine gunner, I get paid to kill,” and then starts laughing. It’s funny between me and him but I think the other passengers might have been concerned.
Yeah, so that’s how I’m doing. It’s good to be home and glad I can make the full Humpday Hangout today.
Chris: Sweet.
Adam: Hernan, how about yourself, man?
Hernan: That’s commitment, Man. You are flying like an hour and a half and then you rush home to be on the Humpday. That’s pretty cool. So I’m great, actually, I’m excited to get to hang out with you guys and I’m also excited for POFU Live of 2018, this is gonna be awesome. And yeah, pretty excited about that.
Adam: Awesome. We have a little bit more about that. We’re gonna let Hernan mention that here in a few minutes once we go through here but Marco, how are you doing?
Marco: It’s freezing, man.
Adam: It’s like 62?
Marco: No, 64.
Adam: It’s awful.
Marco: Yeah, I had to put on a t-shirt with sleeves, man, this is ridiculous.
Adam: Well, you know, everybody feels for you. I know there’s a lot of people out there who are sending you their best thoughts and wishes.
Marco: Thank you.
Bradley: My heart bleeds for him right now.
Marco: Feel my pain.
Adam: Bradley, how are you doing, man? How’s the training going on that you’ve been working on?
Bradley: Oh god, dude, it’s turned into a monster. I made a mountain out of a mole hill. No, it’s just … in very much, this is a very similar fashion to syndication academy in that this training as part of the bundle that we’re gonna talk about here ina few minutes, it’s more for people that are not necessarily in the internet marketing industry, it’s just for entrepreneurs. And so I’m contributing the product called Local Lease Pro to this bundle for entrepreneurs and you know, because it’s not an IM crowd or an SEO crowd, I’m trying to make sure that I explain everything, what we’re doing and why we do it and that kind of stuff.
And so it’s very much like syndication academy in that it’s for people that may be completely green. And so it’s turned in to what in my mind was the concept of, “Okay, I’m gonna put this course together and it should be done in a couple of days, I’m here recording videos and all that,” it’s turned into … I’ve been working on it for like five or six days straight. And there is just a whole bunch of training in there, guys. It’s crazy.
And so I’m still not done. I’ve got more to do. But it’s turned into [inaudible 00:03:10] one of our bigger courses, so to speak. And so anyways, I’m excited about it ‘cause it’s a great course. We’ve got a member that’s coming to POFU Live, his name is Paul, he attends the Humpday Hangouts and has been following us for years. He actually joined or bought his ticket to POFU Live because I was so excited about this, this process, this method. And that’s what Local Lease Pro is about.
It’s more on the solopreneur side of things. In other words, it’s for a one man operation. What I’m gonna be teaching at POFU Live is the same business model but in a scalable way, a way that you can expand and create a true business out of it. So he bought the ticket because he knew how I excited I was about it. He said, “Anything that Brad gets excited about, I know it’s worth the money,” which I thought was … I really appreciated that comment from him.
So he bought the ticket and asked me and is like, “Hey man, since you’re gonna be teaching this,” he sent me … you know, we got on a phone call, and he was like, “Since you’re gonna be teaching this at POFU Live, is there any chance I can get a headstart on this and in that way, I could be one of your case studies or testimonials at the event?” And I said, “You know what? I like your boldness in asking me,” so I said, “Yeah, let’s do it.” So I gave him enough information for him to run with it and he just sent me an email yesterday that he’s already getting results. He’s done it with eight different GMB properties and got six of them ranked in the maps pack in under 24 hours. And so he’s incredibly excited about it and that’s the exact same training you guys are gonna get if you pick up the side hustle toolbox which we’ll talk about here in a few minutes.
So sorry, I didn’t mean to take up so much time but as you can tell, I’m excited about this course. I’m looking forward to launching it.
Adam: No, that’s good. Let’s just roll with it. I mean, you talked about that. So let’s go and tell people about it, let’s tell them about the webinar because we’ve got the side hustle toolbox, the training Bradley’s put together as part of that. But there’s a lot more to it and instead of just saying, “Hey, there’s a course or a group of courses, go buy them,” Bradley is gonna do a webinar on this Monday, right?
Bradley: Yeah. And so, the webinar that I’m gonna do on Monday is just about our product. I haven’t been through any of the other products that are available in the side hustle toolbox but just so you guys understand what we’re doing is there was a company, they’re called The Digital Content Curators and they essentially go out and contact product developers that are in the entrepreneurial space, make money from home, you know, anything in that kind of entrepreneurial type of space.
They go out and contact product developers in the entrepreneurial space and that covers a whole lot more than just internet marketing. And then they basically say, “Look, we’re gonna put together this … we’re gonna curate a package of other product developers, of entrepreneurial type products and we’re gonna sell it.” And what happens is, all of the contributors get essentially promoted to all of the other contributors’ lists. So it’s a way to gain exposure for the product developers or the contributors which is why I agreed to this. I thought it would be great to expand Semantic Mastery’s presence to work outside of our very small corner of the web that is SEO and internet marketing, local internet marketing, right?
So anyways, my contribution was, because this method that I’m working on is working so well right now, I said, “You know what? I got the perfect idea for this,” so I decided to develop this product, calling it Local Lease Pro and so on Monday, when I have a webinar, it’s gonna be essentially just talking about the Local Lease Pro because all the other products in this side hustle toolbox, is what it’s called, I haven’t been through. But just to quickly show you guys, I wanna grab the screen just for a minute and then I’ll pull it back but I just wanna show you guys something, take a look at this. This is insane.
This is the actual … these are all the products, here is mine, Local Lease Pro, so these are all the products that are gonna come in that side hustle toolbox. It’s insane, guys. I mean, and what’s even crazier about it, guys, is this is a $50 product. I’m not kidding. When we sell Local Lease Pro will also be for sale to the general public 'cause this side hustle toolbox is only gonna be open for a week. And then a few months later, they might open it again for another week or so as like a flash sale. But it’s only open for a week.
And this course that I put together, we’re gonna sell it, all day long, for $299, guys. The only way you can get this course is by buying it from us for 299 or by buying it through the side hustle toolbox during the very limited window that it’s gonna be available. Or you can get it for free if you join the Mastermind. That’s it, those are the only three ways you’re gonna be able to get this product. And so again, for 299, but this whole bundle here, guys, is gonna sell for 50 bucks which is fricking’ insane. I think that’s insane.
Had I known it was only gonna sell for 50 bucks, I might not have decided to contribute such an amazing course. But, at the same time, it’s gonna give Semantic Mastery a lot of exposure to an additional audience, more people than we typically do. So I just wanted to kind of point out what this side hustle toolbox thing is. It’s basically, you can see just from looking at this, guys, there’s a ton of stuff in here for people that are looking to learn how to make money on the side. You create a side hustle. And so Local Lease Pro is an entire business in a box method for building your own assets, your own local lead generation assets that then you lease out to local businesses where you pay per lead or whatever. But I recommend just leasing because that’s the easiest to manage.
And so that’s what I’ve been working on for the several days, day in and day out. And just to give you a quick preview of inside the membership area, this is it here for Local Lease Pro, and you can see that this is just the overview section and then take a look at this, guys, set up. Like set up is insane. This is very much like syndication academy, look at how many lessons are in here. It’s absolutely insane and I’m still not done. I’m just adding more and more like we got monetization, I’m working on that right now. We’ve got maintenance coming up and then the growth or the scaling, that’s probably gonna be coming soon, in other words, that’s not gonna be available on launch day because I’m gonna add some training from POFU Live into the scaling section. So that will be coming.
But my point is, guys, it’s an insane amount of information in here, guys. This particular method is working like crazy right now. So if you’re interested in local marketing at all or lead gen, this is one of the best methods, I think, ever and it’s crazy because really, it’s just a method that I had developed or used originally when I first started in the local marketing space in 2010. And then for some reason or another, I got away from this particular method and it’s just come back to me and I just started using this method again and it’s working like crazy.
Now, there’s a very specific technique that we’re using at the beginning of this that I didn’t have available before. But, anyways, it’s great guys. I would highly recommend that you check it out. It launches on Monday, we’re gonna do a webinar or I’m gonna do a webinar specifically about Local Lease Pro to go into a lot more detail about what it is and obviously, for this price, guys, 50 bucks for all this stuff, you’d be stupid not to.
Adam: Yeah. So the link is on the page now, you guys and we’ll be, obviously, sending out some emails about that. So if nothing else, check out the webinar and then once the link comes out for the actual toolbox, go check it out. Obviously, we want you to be interested or we think you’ll be interested in our course but that’s a ton of value. I mean, I don’t think we have to really hit that nail on the head again.
Bradley: Sure.
Adam: I wanna say real quickly, we had the webinar a couple weeks ago, now, was it a week or two weeks? It was in my mind but with Jeremy from Press Advantage. And so if you guys haven’t checked out that replay, I’m gonna put the link on there. Go check it out. The deal’s going away, I believe, tonight, right, Bradley?
Bradley: Yeah, that should be closing tonight, guys. In case you haven’t seen it, the webinar that I did with Jeremy from Press Advantage was freaking amazing. The offer that he gave us, I mean it’s one of those offers that only comes around a handful of times in a career. I’m not kidding, guys, it’s that good. So I would highly recommend if any of you are using press releases for your business which you all should be 'cause it works so damn well, especially for local stuff, I would definitely check it out today before he closes it 'cause once he closes that offer, it will never be opened again. And he said that [inaudible 00:11:23], that is an exclusive Semantic Mastery offer and it’s absolutely insane. And he’s never gonna open that up again to anybody else, including us.
We may do another offer in a couple of months with them again but it won’t be the same offer that’s available until the end of today. So highly recommend you check that out, guys.
Adam: All right. And I wanted to flip back around. We got two more announcements, both of these are really important 'cause they’re a limited time as well. Hernan was talking about POFU Live at the beginning. I’m booking in our VIP experience and that has to be completed in the next 48 hours. That’s part of the announcement. But basically, the VIP tickets are going away, we’re gonna have to shut that down because we have to finalize a lot of stuff before the event. But Hernan, do you wanna add anything to that?
Hernan: No, I mean, that’s the deal. VIP tickets are going away tomorrow night. So, at midnight EST tomorrow, they’re going away. You can still get the regular tickets but the VIP tickets get some extra time with the crew, some extra time to networking and actually a lot of people are getting the VIP tickets because they make so much more sense, right? At least that was the main idea.
So get it, if you haven’t already, go ahead and get it because we will love to have you there at POFU Live, it’s gonna end up being an amazing event. We’re really pumped about it.
Adam: Definitely, definitely. And just real quick, too, if you’re new here, and you’re just watching us, I wanna say thank you first of all. And if you’re wondering, one of the more common questions we get is, “Hey, where should I start with Semantic Mastery?” And battle plan is the place to start, I’m gonna put the link on the page for that. And as always, the Mastermind is available for those of you who wanna take things up a notch or two or several and wanna be … getting the, what I call the insider access, the live webinars, additional training and access to a lot more of our products. So, I’ll pop that link on as well.
And I think, Marco, we got something else special going on, just until the end of today, right?
Marco: Yeah, it’ll be over at 6 pm Eastern, we have a 50% off sale on Done for You RYS stacks. Done, of course, the Semantic Mastery way, by the VAs that I trained personally. I am now personally overseeing them again to make sure that everything gets done the way that it should be done. I mean, not that it wasn’t before. But just so everyone knows that they’re now under the MGYB.co banner. And that’s where we will do our Done for You services and offer our products and whatever else comes out under that banner. You can be sure that it has the Semantic Mastery stamp on it.
So you know, take advantage of it. It’s 50% off right now until 6 pm Eastern. So you’ll have an hour after Humpday to decide whether you wanna jump in or not. And if you’re worried about not having the information ready or whatever. Buy it and then you can submit the information later.
Adam: Awesome. All right. Well, I’ll give the rest of the links up on the page here as we get rolling so everyone’s got access to the RYS discount for the Done for You through MGYB but otherwise, I think we’re good to go, guys, anything else?
Bradley: No, I think we can do it.
Adam: All right, let’s do it.
Chris: Let’s do it.
Is It Better To Use An Existing YouTube Channel In A Branded Network Or Should You Create A New One?
Bradley: Right, I’m grabbing the screen, we’ll get going. Sam Bailey, what’s up, Sam. He says, “I ordered a T1 network and link building package for a website RSS feed. Now I want to make a YouTube channel for the same brand. Please remind me, is it better to use the YouTube channel on my current brand and network or make a new one? Thank you.”
It’s entirely up to you, Sam, you can … look, I would recommend if you’re gonna be keeping your video and your blog content separate and what I mean by that is a lot of people will create a branded network and tie both their YouTube channel and their blog to it and that’s perfectly fine, right? It’s all branded content anyway, so it should be going out to your branded network.
But, what happens is, I’ve seen a lot of people take shortcuts and when they publish a video to their YouTube channel, they’ll take their video and then go create a blog post out of it on their blog and a lot of times, that blog post is gonna be the same as the video title and it’s just an embed or it might have an embed with the video description or whatever it may be in the actual blog post post body.
But what happens is, on the Web 2.0, the syndication sides, it ends up looking like a duplicate post because if you syndicate just the video from the YouTube channel, it’s gonna have the title of the post on the Web 2.0. So like blog or Tumbler WordPress or whatever is gonna be the video title, then it’ll have the embed and then, if you do the same thing by going and just posting that video to your blog, also, now your blog is gonna publish to the Web 2.0 through the syndication network and it’s gonna look almost like a duplicate post.
And what happens is it will make your Web 2.0 look kind of spammy and sometimes, it can even have your web 2.0’s terminate it because … the blog accounts mainly because it looks like duplicated content. So that’s the only issue. As long as you’re keeping your content unique on YouTube and blog, it doesn’t mean you can’t repost your YouTube videos to your blog, you certainly can. But what I would recommend is that you create a more blog-like title for the blog than just a keyword like we typically do for YouTube videos, right? I would create a conversational title like most blog titles are and then I would also add additional content to the post body besides just the embed or the embed and the YouTube description? Does that make sense?
I would have additional content there. In that way, the titles especially make that unique because then on the web 2.0 it’s gonna look different right off the bat, it’s not gonna look almost the same or similar, does that make sense? And then also just varying the content up a bit. So you can still publish the same videos from your YouTube channel to your blog and if you’re gonna be doing it that way, then you can publish both videos to the same syndication network.
Now, if you are gonna be doing the method that I just mentioned that a lot of people do which is just republish videos to their blog, then I would recommend that you just create a separate syndication network for your YouTube channel. It doesn’t have to be branded at that point, it could just be a persona based network, just for SEO purposes.
Or you could create a separate branded network and append something to it like videos, it could be the brand name videos. Whatever. Let’s just say it’s the Semantic Mastery branded network and then you have a Semantic Mastery videos network. Does that make sense? That could be a separate network but still branded, still interlinked. It’s still promoting the same brand and all of that, you’re not trying to hide it but you would just call it the video network and you could certainly do that, too. So it’s entirely up to you how you wanna do it.
Like I said, I would prefer you did it all to one branded network as long as you’re keeping the content unique on both YouTube and the blog. That’s it. Okay. Good question, though, Sam.
What’s The Venue Of The POFU Live Event?
Joe. Joe keeps asking this question in our paid groups as well as support and now on Humpday Hangouts. So, Joe, I know that we’ve already addressed this in one of the other groups or in support or in both so I’m not gonna address that right here unless Adam wants to reveal it but I don’t think we do.
Adam: No, and anyone who’s gotten their POFU Live tickets got an email yesterday or the day before with the location and so attendees obviously will know where the location is.
Bradley: Okay, so yes. So you guys should have already received a notification now. I’m sorry we had to keep it under wraps. We did that intentionally, guys. Trust us, it was for a reason. We were not trying to make it difficult on anybody. All right?
Is It Okay To Buy Tons Of Sape Links That Point To A Web 2.0 That Points An iFrame To A Site?
Da B., Dustin, okay, I like Da B better. Nah, I’m kidding. Dustin say, “Hey, guys, I was wondering, since iFrames don’t pass penalties, couldn’t I just buy a ton of Sape links that point to a Web 2.0 that points an iFrame to my site? Greetings, Dustin.” That’s a really good question. I don’t know. I just haven’t used Sape links in quite some time. I used to use the shit out of them but I stopped using Sape links quite some time ago now because really, the only link building method I do anymore, besides drive stacks, is press releases. And occasionally, if I still need some spam links, I’ll send them to our link builder to do it. But I don’t even do that very much anymore because I haven’t needed them. We’ve been able to get results using our @ID page stuff, the local iFrame loop, RYS stacks, press releases, all of that are able to just crush it with those methods which means I haven’t needed to do a bunch of Sape links.
However, you’re onto something there, Dustin, when you’re talking about iFrames. We talk about iFrames stacks in RYS Reloaded. Also a bit in Local GMB Pro and also a bit in Semantic Mastery Mastermind and they’re super super powerful. I let Marco comment about Sape links but you know, like I said, I just have stopped using Sape links 'cause we haven’t needed them. Marco, what do you think?
Marco: Yeah, I’ve stopped using Sape links. Number one, Google hit Sape link network not too long ago. And things went really bad for whoever was in that network. I don’t know which one got hit. But you know, there’s always that chance. The way that I do it is, and we actually tested it on something that mattered. We went to a highly competitive market, highly competitive niche, built the drive stack and you know, I’ve said this before, we hit it with a million GSA links and we didn’t care where the links came from.
So they included porn. And you could see it in the analytics, in what used to be webmaster tools, now search console. You could see all of those links and some of them, you didn’t wanna click on and if you did, you didn’t want your mom or your kids around when you clicked on it. And yet, to this day, that project is still ranking in the three pack, it’s ranking in the map pack, it’s ranking organically. It’s ranking files, it’s just ranking a whole bunch of stuff. So it just goes to show the power or the cleansing power of drive stacks.
You can launder links. I’m pretty sure that you can do it this way if the Web 2.0 that you’re going through is number one powerful enough to withstand all of that spam. If it’s not gonna kick you out, you know, if you’re not gonna lose it for hitting it with all of that spam. And you know, I always say, nothing beats a [inaudible 00:22:09]. And this particular thing here that you’re proposing is a test in the making. So try it out on something that can make you money but you don’t really care if you lose it.
Bradley: Yeah, that’s a great point. That’s a great point for you guys that don’t already know this. Any time that you have something that you’d like to test, a theory, don’t do it on a property, obviously, that’s important or like a client property or something that’s already generating revenue. Set up a test property. Go find an affiliate offer or a CPA offer or a paid per call offer if you’re doing local or something like that, specifically just for testing purposes. Go find an offer and then set up a test site, a test property, test page, whatever it is that you’re doing. And then spam away, do whatever kind of testing you want. Be as creative or as aggressive as you want.
Because all that can happen is you lose the property but it was a test property anyways, no big deal. Or the alternative is, whatever’s shit it is that you do ends up working and ends up making you money and then at that point, repeat the process on a second test property and if you get the result two times in a row, then it’s up to you if you wanna do it a third time to prove it or disprove it to see if it was just a fluke. But usually, after two attempts, I know that that’s decent enough that I can start applying it to some of my properties that are already monetized or important. And that’s when I’ll start implementing it to existing stuff.
But my point is, guys, set up lead gen properties or affiliate or CPA properties or stuff like that that you can test with that, again, if you lose them, it’s not a big deal, it’s not gonna affect your revenue. But if it works, now you’ve got something that’s producing revenue. I like to do it with local properties, local lead gen stuff. I like to test on local lead gen properties because I know that if it works and I start ranking and start generating leads, then I can monetize those leads.
Marco: It’s on sale. And I’m gonna push it. Go buy a drive stack because it’s the perfect link laundering machine. It’s perfect. The worst that can happen is that Google disregards your savings, that’s the worst that can happen. And the best that could happen is that you power it up so much that you literally take over the niche.
How Do You Use SameAs Tag For Local Businesses?
Bradley: Yeah. All right, so Melanie is up. She says, “Hey guys, I’ve been using Jason ID schema for some time but I’ve never learned how to use the same as tag for local businesses. It has an @ID which I don’t know where I’m confused where to put, could you please help me out?” It’s a great question, Melanie.
Okay, so the same as is essentially … it’s a way to tell Google what other properties represent your brand. Does that make sense? Or the brand that you’re promoting for that project if that makes sense. So, a same as would be like you would list in same as the Facebook page, the Twitter profile, YouTube channel, Google Plus page, Instagram if you have it. You know, citations if it’s for local businesses. You could be listing your Yelp URL, your Yelp profile, Yellow Pages, Super Pages, Angie’s List, you know, all of those. Brown Book. You know, all of those are different ones.
If you’re doing press releases and you have a company page or an organization page or what we call a newsroom, that’s another great one. I talk about that right now specifically because we just got off the webinar with Press Advantage and they produce beautiful, beautiful company pages that have a lot of SEO value. So those are great branded tier one properties.
Or what can be used as what’s called same as. So if you’re familiar with the syndication academy or syndication networks that you can buy from our MGY … or I don’t think we can buy them there yet, we don’t have syndication networks in MGYB yet, do we? No we don’t, I know we don’t.
Marco: As of October 1st, we will.
Bradley: Okay. Well either way, if you purchase syndication network, build it yourself or whatever, you’re gonna set up a network of branded properties and all of those properties could potentially listed as same as properties. Okay? So that’s all it is. It’s just telling Google, “Hey, this is our brand on these other platforms as well.” And it’s a way to tell Google, “Recognize us over here too. Give us credit for all of these properties that we’re mentioned on.” Does that make sense?
So it’s very, very powerful, guys. That’s why interim linking works so well. You know, so many SEOs … I remember, for many years, SEO was all about hiding footprints and there’s still a lot to that, there’s no doubt. But, syndication networks was counterintuitive because we would go out and set up all these properties that we would link back to our brand and we weren’t trying to hide footprints, we were claiming our footprint. We were literally broadcasting our footprint out to the world, saying, “Hey, this is us and this is us everywhere.” And it started to work.
And it was very counterintuitive when I first implemented that strategy many years ago now. But it just continued to work and work and work and now it’s pretty much now … the same as attributes in Jason LD schema or structured data proves why that works. It proves that Google wants to see and wants to know that a brand has a big footprint if that makes sense. The bigger the footprint, the more authoritative it is so to speak. Okay? So again, that’s what same as tags are for.
Now, an @ID stuff, that’s a little bit different. Go ahead.
Marco: If you get into to the @ID. Melanie, go to the Semantic Mastery page, right click on it, view the page source and you can view how we’ve set up our Jason LD schema. It validates so it’s working perfectly well. You can work off of that. Or, you can use all sorts of schema generators that are online, Jason LD schema generator stuff. I forget who this guy is but I’ll find the link in a bit and post it up the top. I mean, you can generate your own. It’s really simple, nothing complex about it, you’re just giving Google bot information about your company and everything that’s related to your company or your website.
Adam: Go ahead Bradley on the @ID.
Bradley: Okay, so @ID, it’s a great question on that, too. So, for a long time, for I don’t know, a year or something like that, many months in any ways, I didn’t really understand what @ID was for, either. And so all I was told was that the @ID field in the structure data for local business, that you would put just the homepage URL of your website, of your money site. Okay?
However, I came across this article when it was published, whatever that was. It’s an SEMrush article, it was published in July of last year. I didn’t come across this last year, it came across it more recently than that. But within the last, I don’t know, six months. In fact, I did the local iFrame loop training in syndication academy which is about @ID pages. And that was in February of this year. So, I believe I came across this article in December or January. So anyways.
When I came across this article, it says, “Are there other values for @ID @type corporation” and then a little bit further down where it says, “What is this @ID?” Okay? And it was talking about this. I was just reading through this entire article and I got to this section about what is this, @ID. So it was saying basically, “What is this?” And that was a question I had always had. In fact, we had Ryan Rodman on who’s a schema pro, I think that’s actually what his website name is, schema pro or schema.pro or something like that. Anyways, he was a schema ninja and he even, at the time, he came on on our Mastermind and did a webinar with us, even he said the @ID, just put your homepage URL in.
So that’s all I would be doing. But when I came across this article, I read through it, I’m not gonna read through it here, guys, but it talks about the @ID page or reference basically being like somewhere to point Google to say, “Okay, this is where you can confirm all the information about our brand or about our company, about the brand,” and so essentially, an @ID page becomes like a point of reference for the entity.
So, my understanding was, I instantly when I saw this, I said, “That’s the best explanation I’ve ever seen for … really, the only explanation I ever saw for what an @ID page is supposed to be.” And it instantly clicked and made sense to me. I was like, “Ah, I can see where we can do some pretty nasty stuff with this.” And so that’s where I developed the local iFrame loop method which was, again, that’s in the February 2018 update webinar for syndication academy. If you’re not in syndication academy, go join it, you’ll learn it. Or come join the Mastermind, we talk about it there or on RYS Academy Reloaded. I think we might have also done it in local GMB pro.
But anyways, it’s a very, very powerful strategy because @ID pages, you can set up and do all kinds of nasty iFrame stacking. I can’t get into that here but you can do some real nasty iFrame stacking with @ID pages and just really, really cool stuff. So, an @ID page, typically, what I do is I set up an HTML page that I upload direct to the root of my domain on the server for wherever the webpage is hosted and I just use a simple HTML template because it’s a static page, it’s not a dynamic page. Or if it is dynamic, it will be updated via iFrames. In other words, whatever our iFrame into the HTML page will update dynamically anyways.
But so it’s a static page, it loads quickly and I just add it to, like I said, it will be like for example, I would add it to the directory of semanticmastery.com/ID or ID.html would be the @ID page for Semantic Mastery and I have not created one for Semantic Mastery, I’m just using that as an example. And that would be my @ID URL that I would reference in the structured data. So it’d be https:whateversemanticmastery.com/ID.html. And it would be a simple html file but it would have all of my name, address and phone number, all of my same as attribute links. So in other words, all of my main tier one branded profiles and top level citations would all be listed in hyperlink format on the page.
Hernan: And, let’s not give away too much more.
Bradley: Yeah, and then the iFrames. That’s what I’m saying. And just the iFrame stuff which, again, if you guys aren’t familiar with what you can do with iFrames, come join RYS academy 'cause that’s where we’re talking about it the most and some of the stuff that you can do in there is just insane. Okay?
And that’s all you gotta do, guys. So just put all your company information on the @ID page and that becomes now kind of like a resource that Google will reference via structured data, right? The Semantic Web, essentially. And it’s gonna always go reference that to confirm details or data for a particular brand or entity. So just read through this article, it’s a great article by the way. You’ll learn more about it, it was a good question. If we’re picking winners that would be a good one today.
What Are Your Experiences With Linking Press Releases For Your SEO Campaigns?
Brian said, “I’ve heard about two different approaches regarding linking from press releases, one is use only brand anchors and naked URLs or two, and from press advantage, use primary and secondary keywords, linked to money site, a tier one site, many possibilities here and a previous press release, if related. What has been your experience since these will go out to 200 to 400 publications?”
Okay, so I totally agree with number one which is use brand anchors and naked URLs 'cause that’s pretty much primarily all I do if I am gonna do an anchor text link or a link with anchor text then I usually only do that for tier one properties. Like in other words, I’ll be linking to a branded tier one property which could be a citation, it could be one of my Web 2.0s, a social media property, Facebook page, whatever.
If I’m gonna use keyword anchors for a link and a press release, I typically will only do that to tier one properties or search pages. Like in other words, like GMB posts for example which is basically like a search engine result page with an overlay, those work. You can also hit actual search queries like search query pages from Google, there’s some pretty ninja stuff, we talk about local PR pro about that. But yeah, so again, I totally agree with number one. If I’m going to be using any anchors, keyword anchors, it’s gonna be specifically to tier one properties.
Occasionally, like I said, I might link with a keyword to another press release but then again, that would just be another tier one property, that’s not direct to money site. Okay?
Theoretically, you could get away with probably using keyword anchor text more direct to money site because so many of the links on press releases are no follow and that means it won’t cause an issue with anchor text ratio. But again, there’s really no point in using anchor text links if you don’t need to. If you can achieve the desired result without anchor text links, why use them at all? Why take the chance?
How To Use The MGYB Video Carpet Bomb Service In Prospecting Clients?
Okay. Lila is up. Hey guys, my question is regarding the video carpet bomb service in MGYB.co which is our store, guys. She says, “I heard Bradley mention training for how to use it for prospecting, can you please expand on that?” Yeah, it’s very simple. The video carpet bomb method for prospecting, we actually just increased the overall … what you get for it. I think now we’re doing a 15 mile radius in three keywords for the prospecting version, the prospecting method. Essentially, what I do with that is whenever we have a prospect that is in our funnel, you know, I’ve been working on setting up automated prospecting funnels and such for months now and we’ve got one that is just working really, really well. So we get leads that come into our funnel, they get put onto our lead nurturing sequence and our autoresponder and all of that.
Well, eventually, some of the leads end up wanting to initiate a conversation, they want more information and so they initiate a conversation with us or with my sales person and then from there, as soon as that conversation is initiated, then we send the contact information or the company information for that prospect over to the MGYB, to our virtual assistant that runs the video carpet bomb campaigns. And he creates the prospecting campaign which is essentially, we take a video file and three keywords and then he goes out and collects all the locations within a 15 mile radius of the business address and then goes ahead and optimizes that one video file and targets all three keywords times however many locations are in a 15 mile radius for that business, right?
And so, let’s say there’s 30 locations in the 15-mile radius and there’s three keywords, then it ends up being 90 keywords that we test with this video carpet bomb method. So essentially, he goes out, takes the video file and each video file is renamed after one of the keywords plus one of the locations for a total of 90 combinations in this particular example and then we upload it into YouTube and then he goes back, like an hour later or whatever, and the software that he uses ends up checking for ranking and seeing which out of those 90 videos, which ones are ranked on page one.
And then he returns those results in a spreadsheet. And so out of 90 potential keywords which was three keywords time 30 different locations, we might end up with 15 or 20 of those keywords ranked or those videos ranked for those keywords if that makes sense. And we have a report that shows it. and that way, when we start the conversation or when the prospect starts the conversation with us, we have a sales cycle that covers many multiple calls. And so the first call, once we have a conversation with a prospect, we initiate that video carpet bomb. We don’t tell them we’re doing it, we just do it. And on the second call, we present them with the results. And say, “Oh, by the way, look, we wanna earn your business, we really wanna earn your business and we wanna show you that we can get results and we can get them quickly. So just since the last time we spoke,” which usually it’s about a week in between calls, sometimes less, usually it’s about a week in between calls.
“So since the last time we spoke, I wanna show you what we did for you. It’s free of charge, we’re not charging you anything for it but look, we took this video, we ranked it for your products and/or services in your service area and it’s branded for that company with their phone number, a link to their website, their NAP, name, address and phone number in the description,” and we present the report to them and say, “Look you can go verify this on your own, go do search in Google right now for this keyword and you’ll see the video ranked on page one and it’s got your company information.”
And so that’s all we do. It’s a way to kind of wow a customer and earn their trust because how many companies will do that? And I’ve landed so many of my clients that way, guys, because I will get a client referral or something like that and I’ll start a conversation with the prospect and I’ll tell them, “Okay, look, let’s go ahead and schedule a call for next week, I’m gonna do some research on your property, I’m gonna audit your digital presence. And I’ll prepare a report and let’s get together next week and we go ahead and schedule the call,” and then I send that information over. Or, you know, I used to do this myself but now, I’ve got somebody that does it for me. And run that campaign and then, when we follow up the following week and I present the reports that I told them I was gonna present, I always start the conversation with, “Hey, listen, before we get into the reports and the audit that I produced for your digital presence, I wanna show you something because I wanna show you how much I really want your business and I wanna earn your trust and your respect. So I did this for you, it’s free of charge, I just wanna show you what I did in this last week since we spoke last.”
And I just show him the results and then I email them the spreadsheets so they can look at it themselves on their own time too. And that starts that conversation right off the bat with me giving them something, showing them that I can get them results and that way, the rest of that conversation on that second call is so much easier and they’re excited because they got something for nothing. And I proved to them that I can get them results, right? Right off the bat. And so it’s very inexpensive. I think we’re selling that for 20 or 25 dollars in MGYB, guys, it’s totally worth it because, obviously, if you’ve got your own tools, you can run this kind of campaigns yourself but what’s your time worth? If it takes you an hour to run one of these campaigns, you know, I don’t know about you but my time is worth more than 20 or 25 dollars an hour, I’d rather pay somebody 20 or 25 dollars to do that and have it nicely done and prepared for me to where, when I talk to that prospect, a couple of days later, a week later, or whatever, I’ve got results to show them.
And again, I’ve landed many of my clients that way, guys, because people said, “Wow, I’ve heard this in some form or another, like, hey, wow, I’ve never had anybody … we’ve never had any company or marketing guy or anything like that do something like this for us, that’s really cool.” So, it’s a good question, Lila, but hopefully that makes some sense.
Something that you can use to sweeten up your prospecting methods. ‘Cause it’s very inexpensive, it’s quick and it’s easy and it shows them results, like tangible results that they can go verify on their own. Okay?
Hernan: By the way, Bradley, if we can add, John joined the Mastermind last week, so welcome. And we’re having his onboarding call I think on Friday.
Bradley: Awesome.
Hernan: So, I’m really excited. I’m really excited to talk to you, John. So thank you for joining, John, I’m pretty excited to talk to you on Friday. So just wanted to say that.
How Do You Verify Rural Businesses In GMB?
Bradley: John, he says, so welcome to Mastermind, John. He says, “I was wondering how other people deal with getting rural businesses verified. These businesses don’t receive mail at their location, I have one business in particular where I followed the procedure for photos and the rest and they said, they would only verify with a video call from the business with the owner which, at the time, was impossible. Thanks.” Yeah, you know, I’ve actually experienced that one time for Mario’s Service which is actually the case study for our local GMB pro. I had to go through that exact same issue and it wasn’t because it was rural, it was because it was an existing verified GMB profile that the owner didn’t have access to.
So anyways, okay, so for rural businesses, how can you verify? Well, my first suggestion to you would be, tell the rural business to go rent a P.O. box from the local post office and use the street address option. That solves the problem. Now they have a physical mailing address for their business which is the P.O. box and they can register that physical address, using the street address option from the post office as their business address. If they’re not receiving mail at their address, they’re probably not receiving customers at that address, either. So you can opt to hide the address from Google Maps. I’m just assuming that that’s the case. If they can’t receive mail at their business address because it’s a rural business, they likely don’t get customers there, either, right?
So you probably don’t need to display the address. And so in that case, I would say, “Go ahead and get a P.O. box and use the street addressing option,” which is just an additional form you fill out, it doesn’t cost any other money. Or, buy a Done for You verified Google my business profile from MGYB and we’ll create it for you. Right? And now, you’ve got an actual GMB maps listing that’s verified that you can brand for the company, you can put their phone number in it and all that kind of stuff. And it will show up in maps without having to do the verification, jump through hoops for verification as Google is making you do. Okay?
So that would be my first suggestion is just either go get your own mailbox or use our service which, guys, just use our service, it’ll save you a shit ton of time. If you gotta go get a post … I was just talking about this in the training that I’ve been recording this week for Local Lease Pro.
I used to get a ton of mailboxes myself, P.O. boxes. And even just last month, I got two more just last month. And then we launched the MGYB Google GMB verification service. And now, I’m not doing any more post office boxes because it uses so much of my time. For example, if I gotta drive an hour away, first of all, I rent the P.O. boxes online but you have to go to the physical location to sign up their paperwork, show two forms of ID and then pick up the keys and that’s when they assign the actual box number to you.
So you have to drive to the location, fill out the paperwork and all that and get the keys and the box assigned to you and all that. Then you have to go back and register the GMB, request verification and then drive back to the post office, seven or 10 days later, to pick up the postcard and hope that it’s there because I can’t tell you how many times I’ve driven an hour in one direction, so a two hour round trip, to register the P.O. box, then a two hour round trip to check for the postcard and it’s not there.
So I have to go back and request it again and then go back another two hour round trip to get it. That’s six hours to get a postcard. You can buy a verified GMB profile form us and MGYB for 150 or 200 dollars. Again, I don’t know what you guys’ time is worth but to me, six hours of time, I’d rather spend 150 or 200 dollars and have it done and not have to spend six hours driving back and forth. And a month’s worth of time.
So, you know, that’s why I’m saying, guys, I would highly recommend that you just use that service. The other thing, last thing I would say about this, John, is if you, for rural businesses, I mean, that’s where I think the problem is. If you can’t get a verified physical mailing address for the business, then it may be very tough to verify those businesses unless you do what I said which is just come up with a different address. Right?
So, does anybody have any other suggestions for them? For John, I mean?
Hernan: No, that’s perfect.
Bradley: Okay. That was a good question, John. But yeah, what I would do is I would just abandon that one and start over or mark it as permanently closed or something like that. If you can’t get it verified, it’s no good anyways, right? And then start over again and I would highly recommend you just purchase the Done for You verified GMB profile, it’s gonna be so much faster and easier. And by the way, when you purchase them, they’re already verified is what I’m saying.
Do You Have Any Contact Information On The Support Team Of Curation Suite And Super Social Engagement?
All right. Eddie’s up. He says, “I purchased Curation Suite and super social engagement from YouBrand after your webinar with Scott Scanlon two years ago. I’ve emailed their support a week ago but have not had a reply. Do you have any contact information for them or have any advice reaching them?” No idea, I wish we did. We had the same problem, that’s why we stopped promoting it.
Adam, are you still on? Can you mention something about that?
Adam: Yeah, no, I would just … yeah, sorry, I can’t help. And if you wanna … let’s see, sorry, I purchased Curation Suite from you. Yeah, I’ll give it a shot. I hadn’t heard from Scott in a while and yeah, like Bradley said, you know we had some issues back and forth and now he had some issues with his support team so it wasn’t just him ignoring people but haven’t tried. So, Eddie, if you wanna send something in to us at support and mention me and I’ll look into it and see if we can get in touch with them.
Bradley: Yeah, 'cause it was an awesome service but we had some issues with unable to get responses for some of our contact requests as well. So we kind of abandoned that. I know, Adam was the one in communication with the guy and so yeah, there was some issues, but yeah, that’s we really stopped promoting this, specifically for that reason.
Adam: Yeah, I won’t put it out here, just 'cause some issues that we had like that. But that webinar was really good. Maybe I will. We should put it out or maybe we can clip it out, you can find it on our YouTube channel probably, but yeah, if you look for Curation Suite or Scott Scanlon on our YouTube channel, he had some really good advice on curation and how to use that for local businesses which, you know, a lot of people [inaudible 00:47:55] work with a plumber, what can I do? I’m like, man, if you get a couple gold nuggets.
Bradley: Yeah. So, he was asking about Twitter development, account needed to be approved to create new apps which is required for the tools that he uses and then, when applying for a Twitter developer account, would you suggest applying as a business or personal? I can’t answer that. Maybe Marco can. I don’t do anything on Twitter, guys, I could give a shit less about Twitter, honestly. I know it’s powerful for some stuff but I’ve never been a fan of Twitter and so anyways, Marco, do you wanna comment on that?
Marco: No, because we’ve never applied for a Twitter Dev account.
Bradley: Okay.
Marco: So I have no idea how to answer that. Sorry, maybe somebody else that’s on right now could answer or if you go to our free Facebook group if you’re not in any of our paid groups and ask there.
Bradley: Yeah. Sorry, I can’t give you a better answer, Eddie.
Hernan: I will do that. We have really helpful people on the Facebook groups.
What Do You Do When You’re Short On Funds And You Can’t Afford Outsourcers?
Bradley: Yeah. Franky says, “Hey, I have a couple of questions, not just one, I hope you don’t mind.” Well, we’ll try to roll through them rather quickly, Franky. He says, “I feel there is so much SEO work to do and so little time.” Well, join the club, Franky. Welcome to the club. He says, “I know you preach about outsourcing but what do you do when you’re short on funds and can’t afford an outsourcer?” Well, then you’re gonna have to do it yourself, unfortunately, Franky.
Guys, obviously, you gotta crawl before you can rock. I do preach a lot, we all, Semantic Mastery preaches a lot about outsourcing because you know, we want all of you to not have to work 12, 14 hours a day to make a nice revenue from this type of business, guys. But that doesn’t mean that you should start off outsourcing right away. If you have the resources, yeah, you certainly can but I know many of you do not and you’re looking to create an income. And so for those … yeah, I bootstrapped my business, I did absolutely everything. I literally started off with nothing and started my business just learning how to do everything and doing it myself.
And so Franky, that’s what I would recommend you do if you don’t have the funds. You either need to learn how to do it on your own or find somebody else that is looking to start a business, too, that may have some of those skillsets already and maybe joint venture or partner with them so that you guys … you know, two heads are better than one. You might be able to make more progress. I’m just saying, there’s not a lot that you can do if you don’t have funds for outsourcing, right? You have to do it yourself.
Hernan: Yeah. And also, SEO takes money, too. You’re spending money for tools, maybe you have a VPS or maybe you’re hiring somebody to do some specific stuff, right? So it does take some resources. It’s not only that … and it’s nothing, there’s no such thing as free traffic because you’re either paying with your time or with your money, right? So yeah, I totally agree with you, Bradley, in terms of get a couple clients, work them out yourself, get a couple clients and while you’re working on them, develop the process.
Like here’s the key thing. Initially, you will have to do everything yourself and this is some of the stuff that I’ve learned going through this is that every time you do a new activity, whatever that is, setting up a syndication network, whatever it is, it doesn’t really matter. Think about that on how to set up a process. Think about it in terms of how can I record this. It can just be a recording. Record yourself doing that so that you can train somebody.
Maybe you don’t have the funds to do it right now but at some point, you will. And that way, you have a document, like a living and breathing document that you can pass on to somebody else. So, initially, whatever project I’m starting out, I usually do everything myself. Not because I cannot outsource but because of the fact that I wanna know exactly how it’s done and I wanna develop a way that I’d like it to be done.
But I have the end in mind. You need to have the end in mind that it’s gonna be to hire somebody to do it for you. So that way, you win in time in terms of, okay, I’m gonna do this, I’m gonna record it so that by the time you get the funds, you already have that documentation in place if that makes sense. So it can save you a lot of time.
Bradley: Or at least a good starting point. I mean, chances are, 'cause Hernan is exactly right, whenever I have to learn a new task or something comes up in the business like a problem or something I have to troubleshoot for example an issue with the server or something like that. If it’s something new, a task that I haven’t done before, then I try to just at least take notes of what I’m doing, even if it’s just a very basic note in Google Docs, guys.
I take notes of what I’m doing because chances are, it’s not something that I’m gonna have to do very often and if it’s one of those things like, how many times you guys on the webinar now, I’m sure, many of you have had to go figure out something to fix or repair an issue. And then you had to learn how to do it, do research on Ogle and read through forums and stuff like that. And you finally figure it out, you get it fixed and then you forget about what the hell it is that you did to fix it and six months or a year goes by and then that same issue arises again and you’re back to square one, you gotta go start that research all over again, just because you forgot what the hell you did 'cause it’s not something you do regularly.
But if you are just taking notes, throughout the time that you did it, even just simple, basic notes like copying links from stuff that was helpful, forum pages and forum links and stuff like that, whatever the case may be, just take your notes, then, the next time that problem arises, you can do a quick search in Google Drive or whatever system you used to store your documents and find it and it’s gonna make that process so much faster. You’re gonna be able to resolve the issue so much quicker.
Well, now, that’s the basis of a process doc for training a virtual assistant, guys, it’s the same process. You can create notes for yourself and then you can take those notes and further develop them out with maybe perhaps a training video that you narrate the steps as well. That’s what Outsource Kingpin method is all about and then in that way, you can teach a virtual assistant to do it. So typically, I have a new process or something, a new task that I have to learn, I am like Hernan in that I like to learn how to do it myself the first time and I usually will do that same process two or three times to get a pretty good understanding of how to do it and also to make the process more efficient. Each time you do it, you typically become a little bit faster, a little bit more efficient.
And then I create the process doc and the training video and I hand it over to a VA and guess what? I never have to do the damn thing again. Never have to do the damn thing again because I trained a virtual assistant how to do it and I can forget about it from that point forward and even if I lose that virtual assistant, guess what? I have the process doc and the training video to give to another virtual assistant.
So, again, it’s a great way to do it, guys. Right, we’re gonna try to [inaudible 00:54:54] through this. He says, “I was planning on getting a tier IFTTT network around a location based YouTube channel and have the tiered property location based and use the syndication network to trigger by running live events to poke which will rank a video for long tail keywords and rank a dozen or half a dozen ranked videos to local business owners for a flat rate of 97 to 197 a month. Is this strategy still a viable solution?” Yeah, of course it is. Only thing I would recommend is perhaps, instead of trying to keep just a handful of videos ranked for an extended period of time, I would just run that, do it over and over again, every month. And we talked about that last week, about video carpet bomb method, specifically, or a couple of weeks, maybe. So if you go back and watch the archives, you’ll hear what I talk about there. But that’s absolutely a good strategy, still.
Would It Be Worth It To Hire A VA And Perform The Tiered IFTTT Network Strategy To A Rank A YouTube Video For Long Tail Local Keywords?
He says, “I know you taught it back in 2015, using the Yellow Pages trick which also looked like a promising strategy, are those still viable in 2018?” Yeah, of course they are. Of course they are. You find that some videos or some keywords are harder to rank videos for now, local keywords than they used to be. But that doesn’t mean you can’t find still easy opportunities. He says, “And if it does still work, is this entire operation, is this what I should be turning into a working procedures so that I can justify hiring a VA? I’m hoping that one month of this service will give me an ROI or break even at the very least for my money spent on hiring. Sorry for the super loaded questions but lots going on and a bit frustrated, you guys rock.”
Yeah, that’s exactly right. You know, go out and set up a couple of these campaigns and ran a couple of these out, find a couple paying clients to rent these or lease these from you. Then you can … and during that process, as we just mentioned, try to create a little bit of a process for what you’re doing on how you do it and if you’re using tools, for example, document how you use the tool. Exactly step by step procedures of how you use the tool. Document it via screen cast video. And put it into a bullet format and a Google Doc. That’s how I do it, it works wonders, guys, it’s amazing.
And that way, throughout that month that you’re doing this, you can be creating all your process docs and as soon as you get a few of paying clients, now you’ve got the money to pay a virtual assistant and you’ve got the training in place. One of the problems we’ve experienced in the mastermind, a lot guys, is people go out, doesn’t take advice and start hiring virtual assistants. They hire virtual assistants and they don’t have any process docs ready yet. So they go hire somebody and then they go, “Oh shit, I gotta give them training,” and then they have to spend time, creating the training while they’re paying a virtual assistant.
And so what I’d recommend is create the process docs first, then hire the virtual assistant so that you can give them training immediately upon hire. Okay?
Marco: I would just say that if he can’t hire a full-time VA, he can hire MGYB.co, get a carpet bomb from us and you can get started that way.
Bradley: Yeah, immediately.
Marco: Instead of having to do all of that work. We have the processes in place and we can do it for you while you’re training yourself and developing the process. And getting everything ready to hire a VA.
Bradley: That’s true. So Franky, for example, 'cause Marco just brought up a good point, this is what we’re talking about in the video carpet bomb. We have the $97 or $99 option which is very specifically for this type of thing. And so it’s like … I guess it’s $97. Let’s say, it’s 97 … it’s 100 bucks, so it’s $100. So if you are selling for $200 a month, you could buy it from us for $100 a month and every single month, we’ll re-run the campaign with the same keywords and the same location or a new set of keywords, typically it’s gonna be of the same locations. But we can run the same set of keywords or do another set of keywords the following month and then the following month another set of keywords or run the first set again. Does that make sense?
Point is, you’d be making a $100 in profit if you were selling it for 200 a month and you were buying it from us for 100 a month and we do all the damn work, you don’t need process docs, you don’t need a virtual assistant because you hired us as the fulfillment service. Then you can work on going out learning how to sell the shit. Right? Then you don’t have to worry about all that. That’s the point, guys. You could literally hire us to do the video carpet bomb, we charge you 100, you sell it for 200 or 250 a month. And every single month, we just re-run the campaign for you for the same price and you just collect the difference. That’s another way to do it. Now you don’t even have to do the work.
We’re out of time, guys. We still have a shit-ton of questions, or at least comments, anyways. Let’s roll through a couple more. I don’t know if everybody else can stay but I can stay for a couple more minutes today 'cause I don’t get my daughter for dinner tonight. I’m happy to stay for some more.
Marco: I can stay, I can stay, let’s go.
How Do You Use David Spraques’ REP Videos To Get More Clients?
Bradley: All right. Dustin’s up. He says, “You mention in one of your trainings that you use David Sprague’s REP videos to get your foot in the door with a lot of clients. He currently has a very similar product” yeah, it’s called [advedi 00:59:40], I know exactly what you’re talking about. Just a much more updated version of that, involving 30 second high converting ad commercials. Can you please describe how you use REP videos to get your foot in the door with clients before, as I can probably use that same information with this new product that essentially does the same thing, just better.
Yeah, Dustin, I actually purchased advedi 2 from David Sprague but it is … yeah, the videos are kind of nice and they’re good for Facebook ads and stuff like that but what I found is it takes a lot longer to create a video with that platform than it does with the REP video platform which is great because literally, you can set up the template essentially and then you can just schedule the reviews and it will automatically render the … you don’t have to edit the videos at all. You just set up the company information one time and then the video template and what you want the description to say and all that kind of stuff. And then, literally, from that point on, all you have to do is log in to the system and pick a review from the imported reviews that are automatically imported or whatever and then click schedule and then automatically will render the video and post it and syndicate it out to all the networks where Web 2.0 properties you have connected.
Or you can do it through syndication networks that are just connected to a YouTube channel, it’s entirely up to you how you wanna syndicate. But that’s why I like REP videos because I did try advedi but there was a lot more to do on the editing side of the videos to get the images right and the text right and all that stuff and that took way longer than what I wanna do. I like REP videos because it’s easy, it’s quick, it’s simple, I can click a couple buttons and it’s done. And in fact, I was just talking about virtual assistants, I have a VA that does that for me now every month for all my client. She goes in and schedules the reviews to be rendered and posted and all that for each and every client and then she also takes, 'cause we do …
I talked about doing press releases for all my clients and one of the press release, most of my clients, I have two press releases per month for most of my clients. And we do a review commercial for my clients once a month too. And so one of the press releases is a review showcase PR or press release. In other words, we publish the REP video, the review commercial, and it publishes to their channel as well as to many of my syndication networks. And then we publish a press release, highlighting the review commercial and that’s an excuse to link back to their website and their Google Maps listing too or to the review itself. Right? We talk about that, I don’t know, in a lot of our courses.
But that ends up working really, really well. So as far as the advedi stuff, yeah, advedi, I guess you could do something similar because it does create videos. As far as how do you do it for foot in the door stuff? Well, as I just mentioned, with the video carpet bomb prospecting method, it’s the same thing. A lot of times, for example, I might use one of those REP videos in the video carpet bomb prospecting method whereas when I start conversation, dialogue with a prospect, I might go, create a REP video for their company.
Again, I do this without telling them I’m gonna do it. I just do it and then when I have the followup call with the prospect, I’ll say to them, “Hey, look, I found one of your five star reviews online and I created this video for you, and I ranked it in Google for these keywords,” and I’ll just use that review video, it’s one video file. And I’ll send it over to my guy that does the video carpet bomb stuff and he’ll create a campaign.
And when I contact that prospect for the followup call, I’ll tell them, “Hey, listen, just so you know, since the last time we spoke a week ago, or five days ago or whatever, I wanted to show you how much I wanted to earn your business and that I can get you results right away or quickly. And so what I did was I created this video for you, I found a five star review online, I created this video for you that’s promoting your brand, it’s showcasing that five star review and I went ahead and promoted it for all these keywords for these products and services that you sell in your service area and here are the results.” And then I show them, “Okay, look, we targeted 65 locations and we got 13 key words to rank on page one and it’s that REP video.”
In your case, it could be an advedi, it doesn’t matter. My point is, now you’ve just done something free for them that’s of high value, it’s tangible, they can go confirm it themselves by doing Google searches and see that their brand is being represented for various keywords that you did. And that’s a great foot in the door strategy. Again, because, guys, it might be easy to us but to businesses, they see that and they’re like, “Damn, this guy is good.” How many other pitch marketing companies call them to pitch them on services that have results in hand already? It’s very very rare.
I feel offering a free ranking is played out nowadays as people have abused it and that most of the time, business owners are more tied into results. Well, that’s true. Ranking alone isn’t as attractive as it used to be because it’s more about ranking and producing leads. As far as for prospecting, though, I just use it because I’m not … if I’m developing my own lead gen assets, that’s what I’m teaching in Local Lease Pro, then I want to have calls and analytics. I wanna be able to show activity from that property so that when I’m pitching my lead gen service to a prospect, I can say, “Hey, listen, I’ve got results from this property already. In the last month, I’ve generated 13 calls and 24 clicks to the website. I’ve got data here to show you, Mr Prospect or Ms Prospect that this property is absolutely generating leads right now for your products and your services in your area, do you want them?”
But for prospecting, I don’t mind putting in that work and waiting and showing results because it’s my asset. I own and control that asset. But for prospecting, if I’m just gonna be pitching them on selling them my marketing services and I’m gonna use ranking as a way to show them that I can get results, it’s gonna be their brand on those properties so I’m gonna be promoting their brand and it’s something that to me is like [inaudible 01:05:47] it’s like throw away, it’s disposable. I’m doing this just to show you results and hopefully impress you so that you hire me for bigger and better things. Okay?
So, again, if it’s your own asset, you can take time and wait until you have quantifiable results as far as the number of leads it generates. That’s different. Showing rankings is great but if you can show leads coming through your properties, that’s much more attractive. But again, you don’t wanna spend time promoting somebody else’s brand and tracking link clicks and phone calls and all that stuff when it’s somebody else’s brand because then you’re doing work for them for free, right?
But a quick ranking project that only takes an hour or you can hire somebody to do it or whatever, that really is inexpensive, it’s a small price to pay to land a client.
How Do You Make Money Curating Content?
Exacto says, “Is it really possible to make money curating content? I know there is tons of value in using that content for your PBN syndication networks, I can see that for sure. What I don’t get is how you can profit from content curation. I never see posts of people looking for content curation. Even if someone needs a content marketer, I still feel they would be expecting unique content, not curated. Where can I find people who are willing to pay for curated content?” Well, all of my clients pay for curated content, every single one of them, guys, Exacto Example. Every single one of my clients pay for curated content.
You know, the thing is, guys, if you are providing content marketing service for a business, unless you are a subject matter expert in that particular industry, how the hell are you gonna write original content? Right? It’s gonna be shit content if you do. And so my point is, would you rather provide content marketing services for a company and fake it and try to give them original content when you’re not a subject matter expert or if you hire a content writer from a content forum, even if you select the proper category and all that, guess what? It’s gonna be shit content because they are writers, they are not subject matter experts in that industry. All that they do is go scrape articles online and reword them. That’s all content farms do, guys. They don’t write original content. They scrape content, mash it together and reword it. That’s what they do. And so if you’re buying content, unless you’re hiring a subject matter expert in that particular industry to write content, which is incredibly expensive, then how else are you gonna produce good content for that business?
Curating content is the act or the process of just being able to identify and locate high quality content from subject matter experts, already in that industry. And then curating it into a unique post because you inject your own commentary or the brand’s commentary. You’re acting as … you’re injecting commentary on the brand’s behalf into the post. So in other words, let’s say you’re doing a post on unclogging a drain for a plumber. I use that as an example because Adam mentioned earlier on about how do you curate content for a plumber.
Well, let’s say that you’re curating an article for a plumber about how to unclog a drain and you go find three separate pieces of content. A YouTube video, you find an article on This Old House or bobvila.com or Do it Yourself Network or something like that. And then you also find perhaps a how to article or a pdf from Lowe’s or Home Depot or something like that, those are three different pieces of content now. And you create, you curate a blog post on the blog about three tips or three ways to unclog a drain or to unclog a slow drain or something like that, that’s your blog title.
And now you do an opening paragraph, an opening sentence, it doesn’t even have to be a paragraph which is the opening cometary where you say, “Hey, in today’s blog post, we’re gonna talk about how to unclog a drain or how to fix a slow drain.” And the first stop is this and then you just introduce what the piece of content is. So in this case, let’s say it’s the YouTube video. This video shows a unique way or a quick and simple or an inexpensive way on how to unclog a drain. Boom. You put the video link in there. Or embed the video.
Then underneath that you might say, you introduce the next piece of content. Okay, that method was great and inexpensive but here is another method that I learned from or that was posted on bobvila.com and then you link to it or you put a section or a snippet of that article there. Then the same thing, you inject another sentence or two of commentary before the third piece of content that you curate and then you write a sentence or two for conclusion. That’s it.
Now, you don’t have to be a plumber to know how to find information on reputable sites from plumbers or people that understand plumbing that then you can curate into a post where all you’re doing is introducing each piece of content and then closing with a statement which is usually a call to action. Hey, got a slow drain? Contact us at and then phone number. Does that make sense?
So, people don’t pay for curated content. No, they do. My clients, every one of them. Part of my SEO service is content marketing and I have curated … every single one of my clients is curated content because I’m not a subject matter expert and neither are any of my virtual assistants. Does that make sense?
So anyways. We go over all this stuff in content Kingpin, we have a training course called content Kingpin that talks very specifically about how to build a business around content marketing, specifically curation. If you are interested in doing that Exacto Example, I would highly recommend you check that course out. It’s phenomenal, it works. I’ve been using content marketing services and curating services as a way to generate revenue for my business since 2012.
Lee says, “Gentlemen,” … oh, we’re almost. We’re 10 minutes over, I’m gonna wrap it up in four minutes, no matter where we are.
Does Using RSS For CoCitations Still Effective in 2018?
Lee says, “Gentlemen, you used to teach about using RSS for co-citations. Bradley had some training where he used Rankfeeder directly rather than the RSS which is RSS Authority Sniper software that you guys promoted. Is that strategy still effective?” Absolutely. That’s not gonna go away any time soon. Co-citation is incredibly effective, Lee. I don’t use the RSS Authority Sniper software because I always just found the co-citation stuff that I wanted to myself just manually. I found it to be a little bit better that way.
Now I know, Lisa Allen has updated that software a couple times, several times probably since the last time I used it so it might be a lot better. The Rankfeeder part of it is where the magic happens. RSS Authority Sniper just helps you to locate related content feeds. That’s it. But you can do that manually too. I’m not discouraging you from using her software at all. I’m just saying, that was … all that did was help you to find related content feeds. But I found I can find higher quality content feeds if I just did it manually. So I always did that part manually. Just going to Google. But then the Rankfeeder, that’s where the magic happens. That’s the tool that creates the co-citation. And Rankfeeder is incredibly powerful. It’s just an SEO thing. But it works really, really well.
I think we’re gonna have Lisa Allen on on a webinar again here shortly, guys. She comes on with us about once a year and we’re due, I think we’re past due with her and Adam was just mentioning that earlier this week. So I think we’re gonna have Lisa Allen on either next month or in November.
Marco: She’s also going to join us on Humpday Hangouts in October.
Bradley: Oh there you go.
Marco: Looking forward to that.
How To Obtain Multiple Physical Locations For Clients Servicing Nationwide?
Bradley: All right guys. About two more minutes and I’m done. Olena says, “Hey, I got a question about a GMB. We got a client whose business is physically located in Phoenix. However, the business is servicing the client nationwide. How do you obtain multiple physical locations without physically having them across the whole country so you could be listed in Google Maps in those multiple locations so you could run this type of ad, the Google local services ads, much appreciated.”
Okay, I don’t know anything about the Google local services ads yet 'cause I haven’t researched that. I probably should 'cause I do advert stuff too. However, I can tell you, Olena, if you want GMB listings, so that you can be ranked in maps, MGYB.co, baby. MGYB.co. Look at the GMB verification service. Just yesterday or maybe it was two days ago now, I purchased eight of them for the Atlanta, Georgia area. I found eight suburbs for a particular lead gen business or for a particular business type industry, using my Local Lease Pro method. I found eight of them, or actually 10 areas that are suburbs of Atlanta that look like slam dunks or what I call slam dunks. Easy pickings for getting in to the three pack with little to no work. And so out of those 10, eight of them are what I call slam dunks and so I purchased eight of the GMB verification services from MGYB just two days ago. Like all at once, boom.
But that’s because, now, potentially, even if I’m only 75% successful, I’ll have six locations in the Atlanta service area that would be highly valuable to the particular type of contractor that I’m targeting. And I can lease those properties out for a flat fee of, I don’t know, at $250 a month, that would be $1,500 a month. And we can do a package deal and say, “Hey, I rent them to you for $1,000 if you rent all six of them from me right now, $1,000 a month.” So anyways, that was a minor [inaudible 01:15:19], sorry, I went off on a tangent.
But if you want, I highly recommend you just go buy verified GMB profiles from MGYB and you’ll get them back in a week or two. I’d say within two weeks, you’re gonna get back verified GMB profiles that are ready for you to go in and optimize and start ranking in maps packs across the country.
Marco: My only concern is with this ads, the local service ads, how much scrutiny is that gonna put the GMB or how much is it gonna be under? [inaudible 01:15:54], what kind of verification does it require? Now, you will have a verified GMB but how much deeper are they going to delve into that?
Bradley: That’s true.
Marco: That’s my only concern.
Bradley: And what I would suggest, and that’s something you might have to figure out, Olena, would be perhaps each GMB verified profile, I recommend always having a separate Google account. If you buy them from us, it’s gonna be a unique Google account for each anyways. But what I would suggest, perhaps is that you would create the main brand, the main profile, the main Google account for the company that I would add that Google account as a manager for the other locations. Because as a Google my business manager, you can access all of the GMB listings that you manage in the adverts account and that might bypass any additional scrutiny. I don’t know that, though because I don’t have any experience with that. So you’d have to research that first.
It’s a great question, though.
Marco: What I would suggest is just start with two or three. Don’t go head over heels and order 100. Order two or three, put them through, get them in there, get them verified so you can run these local service ads. If that works, then you now have a process that you know is a winner.
Bradley: Yeah. All right, guys, I’m sorry I can’t get to the rest of the questions but we are well, well beyond the hour mark and I’ve gotta go. So I’m gonna wrap it up. I appreciate you guys sticking around, especially you Marco, you always do, you’re such a trooper, thank you man.
Marco: Hey man, any time.
Bradley: And guys, no Mastermind tomorrow but be ready 'cause Monday, we launch side hustle toolbox and I got the webinar for that. So come check it out. Local Lease Pro is in that and for the price that you’re gonna pay it’s absolutely ridiculous. I can’t believe we’re contributing this course that I’ve been spending a week on, the entire day, and it’s gonna be in … you can buy it for $47. It’s ridiculous but anyways. Take advantage while you can. We’ll see you guys next weeks. Thanks. Thanks Marco.
Marco: Bye everyone.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 203
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Click on the video above to watch Episode 203 of the Semantic Mastery Hump Day Hangouts.
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The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Welcome to Hump Day Hangouts, episode 203. Today is the 26th of September and we have got a lot to go over. Looks like Hernan is having a pretty hard time over there.
Bradley: He’s fine. He’s fine.
Adam: Nice try, buddy. Let’s go through real quick before we’ve got some really good announcements. We got a lot of stuff we wanna share with you guys but of course, we’re gonna run through and say hello real quick. So Chris, how are you doing, man?
Chris: Going good. Super excited to be here today. How are you doing?
Adam: Good, I got off a plane an hour and a half ago and had a crazy ride back with a super awesome guy who was originally from Vietnam and was also in the Marine Corps and anytime you’re in an Uber with passengers and the guy driving is saying, “I’m a machine gunner, I get paid to kill,” and then starts laughing. It’s funny between me and him but I think the other passengers might have been concerned.
Yeah, so that’s how I’m doing. It’s good to be home and glad I can make the full Humpday Hangout today.
Chris: Sweet.
Adam: Hernan, how about yourself, man?
Hernan: That’s commitment, Man. You are flying like an hour and a half and then you rush home to be on the Humpday. That’s pretty cool. So I’m great, actually, I’m excited to get to hang out with you guys and I’m also excited for POFU Live of 2018, this is gonna be awesome. And yeah, pretty excited about that.
Adam: Awesome. We have a little bit more about that. We’re gonna let Hernan mention that here in a few minutes once we go through here but Marco, how are you doing?
Marco: It’s freezing, man.
Adam: It’s like 62?
Marco: No, 64.
Adam: It’s awful.
Marco: Yeah, I had to put on a t-shirt with sleeves, man, this is ridiculous.
Adam: Well, you know, everybody feels for you. I know there’s a lot of people out there who are sending you their best thoughts and wishes.
Marco: Thank you.
Bradley: My heart bleeds for him right now.
Marco: Feel my pain.
Adam: Bradley, how are you doing, man? How’s the training going on that you’ve been working on?
Bradley: Oh god, dude, it’s turned into a monster. I made a mountain out of a mole hill. No, it’s just … in very much, this is a very similar fashion to syndication academy in that this training as part of the bundle that we’re gonna talk about here ina few minutes, it’s more for people that are not necessarily in the internet marketing industry, it’s just for entrepreneurs. And so I’m contributing the product called Local Lease Pro to this bundle for entrepreneurs and you know, because it’s not an IM crowd or an SEO crowd, I’m trying to make sure that I explain everything, what we’re doing and why we do it and that kind of stuff.
And so it’s very much like syndication academy in that it’s for people that may be completely green. And so it’s turned in to what in my mind was the concept of, “Okay, I’m gonna put this course together and it should be done in a couple of days, I’m here recording videos and all that,” it’s turned into … I’ve been working on it for like five or six days straight. And there is just a whole bunch of training in there, guys. It’s crazy.
And so I’m still not done. I’ve got more to do. But it’s turned into [inaudible 00:03:10] one of our bigger courses, so to speak. And so anyways, I’m excited about it ‘cause it’s a great course. We’ve got a member that’s coming to POFU Live, his name is Paul, he attends the Humpday Hangouts and has been following us for years. He actually joined or bought his ticket to POFU Live because I was so excited about this, this process, this method. And that’s what Local Lease Pro is about.
It’s more on the solopreneur side of things. In other words, it’s for a one man operation. What I’m gonna be teaching at POFU Live is the same business model but in a scalable way, a way that you can expand and create a true business out of it. So he bought the ticket because he knew how I excited I was about it. He said, “Anything that Brad gets excited about, I know it’s worth the money,” which I thought was … I really appreciated that comment from him.
So he bought the ticket and asked me and is like, “Hey man, since you’re gonna be teaching this,” he sent me … you know, we got on a phone call, and he was like, “Since you’re gonna be teaching this at POFU Live, is there any chance I can get a headstart on this and in that way, I could be one of your case studies or testimonials at the event?” And I said, “You know what? I like your boldness in asking me,” so I said, “Yeah, let’s do it.” So I gave him enough information for him to run with it and he just sent me an email yesterday that he’s already getting results. He’s done it with eight different GMB properties and got six of them ranked in the maps pack in under 24 hours. And so he’s incredibly excited about it and that’s the exact same training you guys are gonna get if you pick up the side hustle toolbox which we’ll talk about here in a few minutes.
So sorry, I didn’t mean to take up so much time but as you can tell, I’m excited about this course. I’m looking forward to launching it.
Adam: No, that’s good. Let’s just roll with it. I mean, you talked about that. So let’s go and tell people about it, let’s tell them about the webinar because we’ve got the side hustle toolbox, the training Bradley’s put together as part of that. But there’s a lot more to it and instead of just saying, “Hey, there’s a course or a group of courses, go buy them,” Bradley is gonna do a webinar on this Monday, right?
Bradley: Yeah. And so, the webinar that I’m gonna do on Monday is just about our product. I haven’t been through any of the other products that are available in the side hustle toolbox but just so you guys understand what we’re doing is there was a company, they’re called The Digital Content Curators and they essentially go out and contact product developers that are in the entrepreneurial space, make money from home, you know, anything in that kind of entrepreneurial type of space.
They go out and contact product developers in the entrepreneurial space and that covers a whole lot more than just internet marketing. And then they basically say, “Look, we’re gonna put together this … we’re gonna curate a package of other product developers, of entrepreneurial type products and we’re gonna sell it.” And what happens is, all of the contributors get essentially promoted to all of the other contributors’ lists. So it’s a way to gain exposure for the product developers or the contributors which is why I agreed to this. I thought it would be great to expand Semantic Mastery’s presence to work outside of our very small corner of the web that is SEO and internet marketing, local internet marketing, right?
So anyways, my contribution was, because this method that I’m working on is working so well right now, I said, “You know what? I got the perfect idea for this,” so I decided to develop this product, calling it Local Lease Pro and so on Monday, when I have a webinar, it’s gonna be essentially just talking about the Local Lease Pro because all the other products in this side hustle toolbox, is what it’s called, I haven’t been through. But just to quickly show you guys, I wanna grab the screen just for a minute and then I’ll pull it back but I just wanna show you guys something, take a look at this. This is insane.
This is the actual … these are all the products, here is mine, Local Lease Pro, so these are all the products that are gonna come in that side hustle toolbox. It’s insane, guys. I mean, and what’s even crazier about it, guys, is this is a $50 product. I’m not kidding. When we sell Local Lease Pro will also be for sale to the general public 'cause this side hustle toolbox is only gonna be open for a week. And then a few months later, they might open it again for another week or so as like a flash sale. But it’s only open for a week.
And this course that I put together, we’re gonna sell it, all day long, for $299, guys. The only way you can get this course is by buying it from us for 299 or by buying it through the side hustle toolbox during the very limited window that it’s gonna be available. Or you can get it for free if you join the Mastermind. That’s it, those are the only three ways you’re gonna be able to get this product. And so again, for 299, but this whole bundle here, guys, is gonna sell for 50 bucks which is fricking’ insane. I think that’s insane.
Had I known it was only gonna sell for 50 bucks, I might not have decided to contribute such an amazing course. But, at the same time, it’s gonna give Semantic Mastery a lot of exposure to an additional audience, more people than we typically do. So I just wanted to kind of point out what this side hustle toolbox thing is. It’s basically, you can see just from looking at this, guys, there’s a ton of stuff in here for people that are looking to learn how to make money on the side. You create a side hustle. And so Local Lease Pro is an entire business in a box method for building your own assets, your own local lead generation assets that then you lease out to local businesses where you pay per lead or whatever. But I recommend just leasing because that’s the easiest to manage.
And so that’s what I’ve been working on for the several days, day in and day out. And just to give you a quick preview of inside the membership area, this is it here for Local Lease Pro, and you can see that this is just the overview section and then take a look at this, guys, set up. Like set up is insane. This is very much like syndication academy, look at how many lessons are in here. It’s absolutely insane and I’m still not done. I’m just adding more and more like we got monetization, I’m working on that right now. We’ve got maintenance coming up and then the growth or the scaling, that’s probably gonna be coming soon, in other words, that’s not gonna be available on launch day because I’m gonna add some training from POFU Live into the scaling section. So that will be coming.
But my point is, guys, it’s an insane amount of information in here, guys. This particular method is working like crazy right now. So if you’re interested in local marketing at all or lead gen, this is one of the best methods, I think, ever and it’s crazy because really, it’s just a method that I had developed or used originally when I first started in the local marketing space in 2010. And then for some reason or another, I got away from this particular method and it’s just come back to me and I just started using this method again and it’s working like crazy.
Now, there’s a very specific technique that we’re using at the beginning of this that I didn’t have available before. But, anyways, it’s great guys. I would highly recommend that you check it out. It launches on Monday, we’re gonna do a webinar or I’m gonna do a webinar specifically about Local Lease Pro to go into a lot more detail about what it is and obviously, for this price, guys, 50 bucks for all this stuff, you’d be stupid not to.
Adam: Yeah. So the link is on the page now, you guys and we’ll be, obviously, sending out some emails about that. So if nothing else, check out the webinar and then once the link comes out for the actual toolbox, go check it out. Obviously, we want you to be interested or we think you’ll be interested in our course but that’s a ton of value. I mean, I don’t think we have to really hit that nail on the head again.
Bradley: Sure.
Adam: I wanna say real quickly, we had the webinar a couple weeks ago, now, was it a week or two weeks? It was in my mind but with Jeremy from Press Advantage. And so if you guys haven’t checked out that replay, I’m gonna put the link on there. Go check it out. The deal’s going away, I believe, tonight, right, Bradley?
Bradley: Yeah, that should be closing tonight, guys. In case you haven’t seen it, the webinar that I did with Jeremy from Press Advantage was freaking amazing. The offer that he gave us, I mean it’s one of those offers that only comes around a handful of times in a career. I’m not kidding, guys, it’s that good. So I would highly recommend if any of you are using press releases for your business which you all should be 'cause it works so damn well, especially for local stuff, I would definitely check it out today before he closes it 'cause once he closes that offer, it will never be opened again. And he said that [inaudible 00:11:23], that is an exclusive Semantic Mastery offer and it’s absolutely insane. And he’s never gonna open that up again to anybody else, including us.
We may do another offer in a couple of months with them again but it won’t be the same offer that’s available until the end of today. So highly recommend you check that out, guys.
Adam: All right. And I wanted to flip back around. We got two more announcements, both of these are really important 'cause they’re a limited time as well. Hernan was talking about POFU Live at the beginning. I’m booking in our VIP experience and that has to be completed in the next 48 hours. That’s part of the announcement. But basically, the VIP tickets are going away, we’re gonna have to shut that down because we have to finalize a lot of stuff before the event. But Hernan, do you wanna add anything to that?
Hernan: No, I mean, that’s the deal. VIP tickets are going away tomorrow night. So, at midnight EST tomorrow, they’re going away. You can still get the regular tickets but the VIP tickets get some extra time with the crew, some extra time to networking and actually a lot of people are getting the VIP tickets because they make so much more sense, right? At least that was the main idea.
So get it, if you haven’t already, go ahead and get it because we will love to have you there at POFU Live, it’s gonna end up being an amazing event. We’re really pumped about it.
Adam: Definitely, definitely. And just real quick, too, if you’re new here, and you’re just watching us, I wanna say thank you first of all. And if you’re wondering, one of the more common questions we get is, “Hey, where should I start with Semantic Mastery?” And battle plan is the place to start, I’m gonna put the link on the page for that. And as always, the Mastermind is available for those of you who wanna take things up a notch or two or several and wanna be … getting the, what I call the insider access, the live webinars, additional training and access to a lot more of our products. So, I’ll pop that link on as well.
And I think, Marco, we got something else special going on, just until the end of today, right?
Marco: Yeah, it’ll be over at 6 pm Eastern, we have a 50% off sale on Done for You RYS stacks. Done, of course, the Semantic Mastery way, by the VAs that I trained personally. I am now personally overseeing them again to make sure that everything gets done the way that it should be done. I mean, not that it wasn’t before. But just so everyone knows that they’re now under the MGYB.co banner. And that’s where we will do our Done for You services and offer our products and whatever else comes out under that banner. You can be sure that it has the Semantic Mastery stamp on it.
So you know, take advantage of it. It’s 50% off right now until 6 pm Eastern. So you’ll have an hour after Humpday to decide whether you wanna jump in or not. And if you’re worried about not having the information ready or whatever. Buy it and then you can submit the information later.
Adam: Awesome. All right. Well, I’ll give the rest of the links up on the page here as we get rolling so everyone’s got access to the RYS discount for the Done for You through MGYB but otherwise, I think we’re good to go, guys, anything else?
Bradley: No, I think we can do it.
Adam: All right, let’s do it.
Chris: Let’s do it.
Is It Better To Use An Existing YouTube Channel In A Branded Network Or Should You Create A New One?
Bradley: Right, I’m grabbing the screen, we’ll get going. Sam Bailey, what’s up, Sam. He says, “I ordered a T1 network and link building package for a website RSS feed. Now I want to make a YouTube channel for the same brand. Please remind me, is it better to use the YouTube channel on my current brand and network or make a new one? Thank you.”
It’s entirely up to you, Sam, you can … look, I would recommend if you’re gonna be keeping your video and your blog content separate and what I mean by that is a lot of people will create a branded network and tie both their YouTube channel and their blog to it and that’s perfectly fine, right? It’s all branded content anyway, so it should be going out to your branded network.
But, what happens is, I’ve seen a lot of people take shortcuts and when they publish a video to their YouTube channel, they’ll take their video and then go create a blog post out of it on their blog and a lot of times, that blog post is gonna be the same as the video title and it’s just an embed or it might have an embed with the video description or whatever it may be in the actual blog post post body.
But what happens is, on the Web 2.0, the syndication sides, it ends up looking like a duplicate post because if you syndicate just the video from the YouTube channel, it’s gonna have the title of the post on the Web 2.0. So like blog or Tumbler WordPress or whatever is gonna be the video title, then it’ll have the embed and then, if you do the same thing by going and just posting that video to your blog, also, now your blog is gonna publish to the Web 2.0 through the syndication network and it’s gonna look almost like a duplicate post.
And what happens is it will make your Web 2.0 look kind of spammy and sometimes, it can even have your web 2.0’s terminate it because … the blog accounts mainly because it looks like duplicated content. So that’s the only issue. As long as you’re keeping your content unique on YouTube and blog, it doesn’t mean you can’t repost your YouTube videos to your blog, you certainly can. But what I would recommend is that you create a more blog-like title for the blog than just a keyword like we typically do for YouTube videos, right? I would create a conversational title like most blog titles are and then I would also add additional content to the post body besides just the embed or the embed and the YouTube description? Does that make sense?
I would have additional content there. In that way, the titles especially make that unique because then on the web 2.0 it’s gonna look different right off the bat, it’s not gonna look almost the same or similar, does that make sense? And then also just varying the content up a bit. So you can still publish the same videos from your YouTube channel to your blog and if you’re gonna be doing it that way, then you can publish both videos to the same syndication network.
Now, if you are gonna be doing the method that I just mentioned that a lot of people do which is just republish videos to their blog, then I would recommend that you just create a separate syndication network for your YouTube channel. It doesn’t have to be branded at that point, it could just be a persona based network, just for SEO purposes.
Or you could create a separate branded network and append something to it like videos, it could be the brand name videos. Whatever. Let’s just say it’s the Semantic Mastery branded network and then you have a Semantic Mastery videos network. Does that make sense? That could be a separate network but still branded, still interlinked. It’s still promoting the same brand and all of that, you’re not trying to hide it but you would just call it the video network and you could certainly do that, too. So it’s entirely up to you how you wanna do it.
Like I said, I would prefer you did it all to one branded network as long as you’re keeping the content unique on both YouTube and the blog. That’s it. Okay. Good question, though, Sam.
What’s The Venue Of The POFU Live Event?
Joe. Joe keeps asking this question in our paid groups as well as support and now on Humpday Hangouts. So, Joe, I know that we’ve already addressed this in one of the other groups or in support or in both so I’m not gonna address that right here unless Adam wants to reveal it but I don’t think we do.
Adam: No, and anyone who’s gotten their POFU Live tickets got an email yesterday or the day before with the location and so attendees obviously will know where the location is.
Bradley: Okay, so yes. So you guys should have already received a notification now. I’m sorry we had to keep it under wraps. We did that intentionally, guys. Trust us, it was for a reason. We were not trying to make it difficult on anybody. All right?
Is It Okay To Buy Tons Of Sape Links That Point To A Web 2.0 That Points An iFrame To A Site?
Da B., Dustin, okay, I like Da B better. Nah, I’m kidding. Dustin say, “Hey, guys, I was wondering, since iFrames don’t pass penalties, couldn’t I just buy a ton of Sape links that point to a Web 2.0 that points an iFrame to my site? Greetings, Dustin.” That’s a really good question. I don’t know. I just haven’t used Sape links in quite some time. I used to use the shit out of them but I stopped using Sape links quite some time ago now because really, the only link building method I do anymore, besides drive stacks, is press releases. And occasionally, if I still need some spam links, I’ll send them to our link builder to do it. But I don’t even do that very much anymore because I haven’t needed them. We’ve been able to get results using our @ID page stuff, the local iFrame loop, RYS stacks, press releases, all of that are able to just crush it with those methods which means I haven’t needed to do a bunch of Sape links.
However, you’re onto something there, Dustin, when you’re talking about iFrames. We talk about iFrames stacks in RYS Reloaded. Also a bit in Local GMB Pro and also a bit in Semantic Mastery Mastermind and they’re super super powerful. I let Marco comment about Sape links but you know, like I said, I just have stopped using Sape links 'cause we haven’t needed them. Marco, what do you think?
Marco: Yeah, I’ve stopped using Sape links. Number one, Google hit Sape link network not too long ago. And things went really bad for whoever was in that network. I don’t know which one got hit. But you know, there’s always that chance. The way that I do it is, and we actually tested it on something that mattered. We went to a highly competitive market, highly competitive niche, built the drive stack and you know, I’ve said this before, we hit it with a million GSA links and we didn’t care where the links came from.
So they included porn. And you could see it in the analytics, in what used to be webmaster tools, now search console. You could see all of those links and some of them, you didn’t wanna click on and if you did, you didn’t want your mom or your kids around when you clicked on it. And yet, to this day, that project is still ranking in the three pack, it’s ranking in the map pack, it’s ranking organically. It’s ranking files, it’s just ranking a whole bunch of stuff. So it just goes to show the power or the cleansing power of drive stacks.
You can launder links. I’m pretty sure that you can do it this way if the Web 2.0 that you’re going through is number one powerful enough to withstand all of that spam. If it’s not gonna kick you out, you know, if you’re not gonna lose it for hitting it with all of that spam. And you know, I always say, nothing beats a [inaudible 00:22:09]. And this particular thing here that you’re proposing is a test in the making. So try it out on something that can make you money but you don’t really care if you lose it.
Bradley: Yeah, that’s a great point. That’s a great point for you guys that don’t already know this. Any time that you have something that you’d like to test, a theory, don’t do it on a property, obviously, that’s important or like a client property or something that’s already generating revenue. Set up a test property. Go find an affiliate offer or a CPA offer or a paid per call offer if you’re doing local or something like that, specifically just for testing purposes. Go find an offer and then set up a test site, a test property, test page, whatever it is that you’re doing. And then spam away, do whatever kind of testing you want. Be as creative or as aggressive as you want.
Because all that can happen is you lose the property but it was a test property anyways, no big deal. Or the alternative is, whatever’s shit it is that you do ends up working and ends up making you money and then at that point, repeat the process on a second test property and if you get the result two times in a row, then it’s up to you if you wanna do it a third time to prove it or disprove it to see if it was just a fluke. But usually, after two attempts, I know that that’s decent enough that I can start applying it to some of my properties that are already monetized or important. And that’s when I’ll start implementing it to existing stuff.
But my point is, guys, set up lead gen properties or affiliate or CPA properties or stuff like that that you can test with that, again, if you lose them, it’s not a big deal, it’s not gonna affect your revenue. But if it works, now you’ve got something that’s producing revenue. I like to do it with local properties, local lead gen stuff. I like to test on local lead gen properties because I know that if it works and I start ranking and start generating leads, then I can monetize those leads.
Marco: It’s on sale. And I’m gonna push it. Go buy a drive stack because it’s the perfect link laundering machine. It’s perfect. The worst that can happen is that Google disregards your savings, that’s the worst that can happen. And the best that could happen is that you power it up so much that you literally take over the niche.
How Do You Use SameAs Tag For Local Businesses?
Bradley: Yeah. All right, so Melanie is up. She says, “Hey guys, I’ve been using Jason ID schema for some time but I’ve never learned how to use the same as tag for local businesses. It has an @ID which I don’t know where I’m confused where to put, could you please help me out?” It’s a great question, Melanie.
Okay, so the same as is essentially … it’s a way to tell Google what other properties represent your brand. Does that make sense? Or the brand that you’re promoting for that project if that makes sense. So, a same as would be like you would list in same as the Facebook page, the Twitter profile, YouTube channel, Google Plus page, Instagram if you have it. You know, citations if it’s for local businesses. You could be listing your Yelp URL, your Yelp profile, Yellow Pages, Super Pages, Angie’s List, you know, all of those. Brown Book. You know, all of those are different ones.
If you’re doing press releases and you have a company page or an organization page or what we call a newsroom, that’s another great one. I talk about that right now specifically because we just got off the webinar with Press Advantage and they produce beautiful, beautiful company pages that have a lot of SEO value. So those are great branded tier one properties.
Or what can be used as what’s called same as. So if you’re familiar with the syndication academy or syndication networks that you can buy from our MGY … or I don’t think we can buy them there yet, we don’t have syndication networks in MGYB yet, do we? No we don’t, I know we don’t.
Marco: As of October 1st, we will.
Bradley: Okay. Well either way, if you purchase syndication network, build it yourself or whatever, you’re gonna set up a network of branded properties and all of those properties could potentially listed as same as properties. Okay? So that’s all it is. It’s just telling Google, “Hey, this is our brand on these other platforms as well.” And it’s a way to tell Google, “Recognize us over here too. Give us credit for all of these properties that we’re mentioned on.” Does that make sense?
So it’s very, very powerful, guys. That’s why interim linking works so well. You know, so many SEOs … I remember, for many years, SEO was all about hiding footprints and there’s still a lot to that, there’s no doubt. But, syndication networks was counterintuitive because we would go out and set up all these properties that we would link back to our brand and we weren’t trying to hide footprints, we were claiming our footprint. We were literally broadcasting our footprint out to the world, saying, “Hey, this is us and this is us everywhere.” And it started to work.
And it was very counterintuitive when I first implemented that strategy many years ago now. But it just continued to work and work and work and now it’s pretty much now … the same as attributes in Jason LD schema or structured data proves why that works. It proves that Google wants to see and wants to know that a brand has a big footprint if that makes sense. The bigger the footprint, the more authoritative it is so to speak. Okay? So again, that’s what same as tags are for.
Now, an @ID stuff, that’s a little bit different. Go ahead.
Marco: If you get into to the @ID. Melanie, go to the Semantic Mastery page, right click on it, view the page source and you can view how we’ve set up our Jason LD schema. It validates so it’s working perfectly well. You can work off of that. Or, you can use all sorts of schema generators that are online, Jason LD schema generator stuff. I forget who this guy is but I’ll find the link in a bit and post it up the top. I mean, you can generate your own. It’s really simple, nothing complex about it, you’re just giving Google bot information about your company and everything that’s related to your company or your website.
Adam: Go ahead Bradley on the @ID.
Bradley: Okay, so @ID, it’s a great question on that, too. So, for a long time, for I don’t know, a year or something like that, many months in any ways, I didn’t really understand what @ID was for, either. And so all I was told was that the @ID field in the structure data for local business, that you would put just the homepage URL of your website, of your money site. Okay?
However, I came across this article when it was published, whatever that was. It’s an SEMrush article, it was published in July of last year. I didn’t come across this last year, it came across it more recently than that. But within the last, I don’t know, six months. In fact, I did the local iFrame loop training in syndication academy which is about @ID pages. And that was in February of this year. So, I believe I came across this article in December or January. So anyways.
When I came across this article, it says, “Are there other values for @ID @type corporation” and then a little bit further down where it says, “What is this @ID?” Okay? And it was talking about this. I was just reading through this entire article and I got to this section about what is this, @ID. So it was saying basically, “What is this?” And that was a question I had always had. In fact, we had Ryan Rodman on who’s a schema pro, I think that’s actually what his website name is, schema pro or schema.pro or something like that. Anyways, he was a schema ninja and he even, at the time, he came on on our Mastermind and did a webinar with us, even he said the @ID, just put your homepage URL in.
So that’s all I would be doing. But when I came across this article, I read through it, I’m not gonna read through it here, guys, but it talks about the @ID page or reference basically being like somewhere to point Google to say, “Okay, this is where you can confirm all the information about our brand or about our company, about the brand,” and so essentially, an @ID page becomes like a point of reference for the entity.
So, my understanding was, I instantly when I saw this, I said, “That’s the best explanation I’ve ever seen for … really, the only explanation I ever saw for what an @ID page is supposed to be.” And it instantly clicked and made sense to me. I was like, “Ah, I can see where we can do some pretty nasty stuff with this.” And so that’s where I developed the local iFrame loop method which was, again, that’s in the February 2018 update webinar for syndication academy. If you’re not in syndication academy, go join it, you’ll learn it. Or come join the Mastermind, we talk about it there or on RYS Academy Reloaded. I think we might have also done it in local GMB pro.
But anyways, it’s a very, very powerful strategy because @ID pages, you can set up and do all kinds of nasty iFrame stacking. I can’t get into that here but you can do some real nasty iFrame stacking with @ID pages and just really, really cool stuff. So, an @ID page, typically, what I do is I set up an HTML page that I upload direct to the root of my domain on the server for wherever the webpage is hosted and I just use a simple HTML template because it’s a static page, it’s not a dynamic page. Or if it is dynamic, it will be updated via iFrames. In other words, whatever our iFrame into the HTML page will update dynamically anyways.
But so it’s a static page, it loads quickly and I just add it to, like I said, it will be like for example, I would add it to the directory of semanticmastery.com/ID or ID.html would be the @ID page for Semantic Mastery and I have not created one for Semantic Mastery, I’m just using that as an example. And that would be my @ID URL that I would reference in the structured data. So it’d be https:whateversemanticmastery.com/ID.html. And it would be a simple html file but it would have all of my name, address and phone number, all of my same as attribute links. So in other words, all of my main tier one branded profiles and top level citations would all be listed in hyperlink format on the page.
Hernan: And, let’s not give away too much more.
Bradley: Yeah, and then the iFrames. That’s what I’m saying. And just the iFrame stuff which, again, if you guys aren’t familiar with what you can do with iFrames, come join RYS academy 'cause that’s where we’re talking about it the most and some of the stuff that you can do in there is just insane. Okay?
And that’s all you gotta do, guys. So just put all your company information on the @ID page and that becomes now kind of like a resource that Google will reference via structured data, right? The Semantic Web, essentially. And it’s gonna always go reference that to confirm details or data for a particular brand or entity. So just read through this article, it’s a great article by the way. You’ll learn more about it, it was a good question. If we’re picking winners that would be a good one today.
What Are Your Experiences With Linking Press Releases For Your SEO Campaigns?
Brian said, “I’ve heard about two different approaches regarding linking from press releases, one is use only brand anchors and naked URLs or two, and from press advantage, use primary and secondary keywords, linked to money site, a tier one site, many possibilities here and a previous press release, if related. What has been your experience since these will go out to 200 to 400 publications?”
Okay, so I totally agree with number one which is use brand anchors and naked URLs 'cause that’s pretty much primarily all I do if I am gonna do an anchor text link or a link with anchor text then I usually only do that for tier one properties. Like in other words, I’ll be linking to a branded tier one property which could be a citation, it could be one of my Web 2.0s, a social media property, Facebook page, whatever.
If I’m gonna use keyword anchors for a link and a press release, I typically will only do that to tier one properties or search pages. Like in other words, like GMB posts for example which is basically like a search engine result page with an overlay, those work. You can also hit actual search queries like search query pages from Google, there’s some pretty ninja stuff, we talk about local PR pro about that. But yeah, so again, I totally agree with number one. If I’m going to be using any anchors, keyword anchors, it’s gonna be specifically to tier one properties.
Occasionally, like I said, I might link with a keyword to another press release but then again, that would just be another tier one property, that’s not direct to money site. Okay?
Theoretically, you could get away with probably using keyword anchor text more direct to money site because so many of the links on press releases are no follow and that means it won’t cause an issue with anchor text ratio. But again, there’s really no point in using anchor text links if you don’t need to. If you can achieve the desired result without anchor text links, why use them at all? Why take the chance?
How To Use The MGYB Video Carpet Bomb Service In Prospecting Clients?
Okay. Lila is up. Hey guys, my question is regarding the video carpet bomb service in MGYB.co which is our store, guys. She says, “I heard Bradley mention training for how to use it for prospecting, can you please expand on that?” Yeah, it’s very simple. The video carpet bomb method for prospecting, we actually just increased the overall … what you get for it. I think now we’re doing a 15 mile radius in three keywords for the prospecting version, the prospecting method. Essentially, what I do with that is whenever we have a prospect that is in our funnel, you know, I’ve been working on setting up automated prospecting funnels and such for months now and we’ve got one that is just working really, really well. So we get leads that come into our funnel, they get put onto our lead nurturing sequence and our autoresponder and all of that.
Well, eventually, some of the leads end up wanting to initiate a conversation, they want more information and so they initiate a conversation with us or with my sales person and then from there, as soon as that conversation is initiated, then we send the contact information or the company information for that prospect over to the MGYB, to our virtual assistant that runs the video carpet bomb campaigns. And he creates the prospecting campaign which is essentially, we take a video file and three keywords and then he goes out and collects all the locations within a 15 mile radius of the business address and then goes ahead and optimizes that one video file and targets all three keywords times however many locations are in a 15 mile radius for that business, right?
And so, let’s say there’s 30 locations in the 15-mile radius and there’s three keywords, then it ends up being 90 keywords that we test with this video carpet bomb method. So essentially, he goes out, takes the video file and each video file is renamed after one of the keywords plus one of the locations for a total of 90 combinations in this particular example and then we upload it into YouTube and then he goes back, like an hour later or whatever, and the software that he uses ends up checking for ranking and seeing which out of those 90 videos, which ones are ranked on page one.
And then he returns those results in a spreadsheet. And so out of 90 potential keywords which was three keywords time 30 different locations, we might end up with 15 or 20 of those keywords ranked or those videos ranked for those keywords if that makes sense. And we have a report that shows it. and that way, when we start the conversation or when the prospect starts the conversation with us, we have a sales cycle that covers many multiple calls. And so the first call, once we have a conversation with a prospect, we initiate that video carpet bomb. We don’t tell them we’re doing it, we just do it. And on the second call, we present them with the results. And say, “Oh, by the way, look, we wanna earn your business, we really wanna earn your business and we wanna show you that we can get results and we can get them quickly. So just since the last time we spoke,” which usually it’s about a week in between calls, sometimes less, usually it’s about a week in between calls.
“So since the last time we spoke, I wanna show you what we did for you. It’s free of charge, we’re not charging you anything for it but look, we took this video, we ranked it for your products and/or services in your service area and it’s branded for that company with their phone number, a link to their website, their NAP, name, address and phone number in the description,” and we present the report to them and say, “Look you can go verify this on your own, go do search in Google right now for this keyword and you’ll see the video ranked on page one and it’s got your company information.”
And so that’s all we do. It’s a way to kind of wow a customer and earn their trust because how many companies will do that? And I’ve landed so many of my clients that way, guys, because I will get a client referral or something like that and I’ll start a conversation with the prospect and I’ll tell them, “Okay, look, let’s go ahead and schedule a call for next week, I’m gonna do some research on your property, I’m gonna audit your digital presence. And I’ll prepare a report and let’s get together next week and we go ahead and schedule the call,” and then I send that information over. Or, you know, I used to do this myself but now, I’ve got somebody that does it for me. And run that campaign and then, when we follow up the following week and I present the reports that I told them I was gonna present, I always start the conversation with, “Hey, listen, before we get into the reports and the audit that I produced for your digital presence, I wanna show you something because I wanna show you how much I really want your business and I wanna earn your trust and your respect. So I did this for you, it’s free of charge, I just wanna show you what I did in this last week since we spoke last.”
And I just show him the results and then I email them the spreadsheets so they can look at it themselves on their own time too. And that starts that conversation right off the bat with me giving them something, showing them that I can get them results and that way, the rest of that conversation on that second call is so much easier and they’re excited because they got something for nothing. And I proved to them that I can get them results, right? Right off the bat. And so it’s very inexpensive. I think we’re selling that for 20 or 25 dollars in MGYB, guys, it’s totally worth it because, obviously, if you’ve got your own tools, you can run this kind of campaigns yourself but what’s your time worth? If it takes you an hour to run one of these campaigns, you know, I don’t know about you but my time is worth more than 20 or 25 dollars an hour, I’d rather pay somebody 20 or 25 dollars to do that and have it nicely done and prepared for me to where, when I talk to that prospect, a couple of days later, a week later, or whatever, I’ve got results to show them.
And again, I’ve landed many of my clients that way, guys, because people said, “Wow, I’ve heard this in some form or another, like, hey, wow, I’ve never had anybody … we’ve never had any company or marketing guy or anything like that do something like this for us, that’s really cool.” So, it’s a good question, Lila, but hopefully that makes some sense.
Something that you can use to sweeten up your prospecting methods. ‘Cause it’s very inexpensive, it’s quick and it’s easy and it shows them results, like tangible results that they can go verify on their own. Okay?
Hernan: By the way, Bradley, if we can add, John joined the Mastermind last week, so welcome. And we’re having his onboarding call I think on Friday.
Bradley: Awesome.
Hernan: So, I’m really excited. I’m really excited to talk to you, John. So thank you for joining, John, I’m pretty excited to talk to you on Friday. So just wanted to say that.
How Do You Verify Rural Businesses In GMB?
Bradley: John, he says, so welcome to Mastermind, John. He says, “I was wondering how other people deal with getting rural businesses verified. These businesses don’t receive mail at their location, I have one business in particular where I followed the procedure for photos and the rest and they said, they would only verify with a video call from the business with the owner which, at the time, was impossible. Thanks.” Yeah, you know, I’ve actually experienced that one time for Mario’s Service which is actually the case study for our local GMB pro. I had to go through that exact same issue and it wasn’t because it was rural, it was because it was an existing verified GMB profile that the owner didn’t have access to.
So anyways, okay, so for rural businesses, how can you verify? Well, my first suggestion to you would be, tell the rural business to go rent a P.O. box from the local post office and use the street address option. That solves the problem. Now they have a physical mailing address for their business which is the P.O. box and they can register that physical address, using the street address option from the post office as their business address. If they’re not receiving mail at their address, they’re probably not receiving customers at that address, either. So you can opt to hide the address from Google Maps. I’m just assuming that that’s the case. If they can’t receive mail at their business address because it’s a rural business, they likely don’t get customers there, either, right?
So you probably don’t need to display the address. And so in that case, I would say, “Go ahead and get a P.O. box and use the street addressing option,” which is just an additional form you fill out, it doesn’t cost any other money. Or, buy a Done for You verified Google my business profile from MGYB and we’ll create it for you. Right? And now, you’ve got an actual GMB maps listing that’s verified that you can brand for the company, you can put their phone number in it and all that kind of stuff. And it will show up in maps without having to do the verification, jump through hoops for verification as Google is making you do. Okay?
So that would be my first suggestion is just either go get your own mailbox or use our service which, guys, just use our service, it’ll save you a shit ton of time. If you gotta go get a post … I was just talking about this in the training that I’ve been recording this week for Local Lease Pro.
I used to get a ton of mailboxes myself, P.O. boxes. And even just last month, I got two more just last month. And then we launched the MGYB Google GMB verification service. And now, I’m not doing any more post office boxes because it uses so much of my time. For example, if I gotta drive an hour away, first of all, I rent the P.O. boxes online but you have to go to the physical location to sign up their paperwork, show two forms of ID and then pick up the keys and that’s when they assign the actual box number to you.
So you have to drive to the location, fill out the paperwork and all that and get the keys and the box assigned to you and all that. Then you have to go back and register the GMB, request verification and then drive back to the post office, seven or 10 days later, to pick up the postcard and hope that it’s there because I can’t tell you how many times I’ve driven an hour in one direction, so a two hour round trip, to register the P.O. box, then a two hour round trip to check for the postcard and it’s not there.
So I have to go back and request it again and then go back another two hour round trip to get it. That’s six hours to get a postcard. You can buy a verified GMB profile form us and MGYB for 150 or 200 dollars. Again, I don’t know what you guys’ time is worth but to me, six hours of time, I’d rather spend 150 or 200 dollars and have it done and not have to spend six hours driving back and forth. And a month’s worth of time.
So, you know, that’s why I’m saying, guys, I would highly recommend that you just use that service. The other thing, last thing I would say about this, John, is if you, for rural businesses, I mean, that’s where I think the problem is. If you can’t get a verified physical mailing address for the business, then it may be very tough to verify those businesses unless you do what I said which is just come up with a different address. Right?
So, does anybody have any other suggestions for them? For John, I mean?
Hernan: No, that’s perfect.
Bradley: Okay. That was a good question, John. But yeah, what I would do is I would just abandon that one and start over or mark it as permanently closed or something like that. If you can’t get it verified, it’s no good anyways, right? And then start over again and I would highly recommend you just purchase the Done for You verified GMB profile, it’s gonna be so much faster and easier. And by the way, when you purchase them, they’re already verified is what I’m saying.
Do You Have Any Contact Information On The Support Team Of Curation Suite And Super Social Engagement?
All right. Eddie’s up. He says, “I purchased Curation Suite and super social engagement from YouBrand after your webinar with Scott Scanlon two years ago. I’ve emailed their support a week ago but have not had a reply. Do you have any contact information for them or have any advice reaching them?” No idea, I wish we did. We had the same problem, that’s why we stopped promoting it.
Adam, are you still on? Can you mention something about that?
Adam: Yeah, no, I would just … yeah, sorry, I can’t help. And if you wanna … let’s see, sorry, I purchased Curation Suite from you. Yeah, I’ll give it a shot. I hadn’t heard from Scott in a while and yeah, like Bradley said, you know we had some issues back and forth and now he had some issues with his support team so it wasn’t just him ignoring people but haven’t tried. So, Eddie, if you wanna send something in to us at support and mention me and I’ll look into it and see if we can get in touch with them.
Bradley: Yeah, 'cause it was an awesome service but we had some issues with unable to get responses for some of our contact requests as well. So we kind of abandoned that. I know, Adam was the one in communication with the guy and so yeah, there was some issues, but yeah, that’s we really stopped promoting this, specifically for that reason.
Adam: Yeah, I won’t put it out here, just 'cause some issues that we had like that. But that webinar was really good. Maybe I will. We should put it out or maybe we can clip it out, you can find it on our YouTube channel probably, but yeah, if you look for Curation Suite or Scott Scanlon on our YouTube channel, he had some really good advice on curation and how to use that for local businesses which, you know, a lot of people [inaudible 00:47:55] work with a plumber, what can I do? I’m like, man, if you get a couple gold nuggets.
Bradley: Yeah. So, he was asking about Twitter development, account needed to be approved to create new apps which is required for the tools that he uses and then, when applying for a Twitter developer account, would you suggest applying as a business or personal? I can’t answer that. Maybe Marco can. I don’t do anything on Twitter, guys, I could give a shit less about Twitter, honestly. I know it’s powerful for some stuff but I’ve never been a fan of Twitter and so anyways, Marco, do you wanna comment on that?
Marco: No, because we’ve never applied for a Twitter Dev account.
Bradley: Okay.
Marco: So I have no idea how to answer that. Sorry, maybe somebody else that’s on right now could answer or if you go to our free Facebook group if you’re not in any of our paid groups and ask there.
Bradley: Yeah. Sorry, I can’t give you a better answer, Eddie.
Hernan: I will do that. We have really helpful people on the Facebook groups.
What Do You Do When You’re Short On Funds And You Can’t Afford Outsourcers?
Bradley: Yeah. Franky says, “Hey, I have a couple of questions, not just one, I hope you don’t mind.” Well, we’ll try to roll through them rather quickly, Franky. He says, “I feel there is so much SEO work to do and so little time.” Well, join the club, Franky. Welcome to the club. He says, “I know you preach about outsourcing but what do you do when you’re short on funds and can’t afford an outsourcer?” Well, then you’re gonna have to do it yourself, unfortunately, Franky.
Guys, obviously, you gotta crawl before you can rock. I do preach a lot, we all, Semantic Mastery preaches a lot about outsourcing because you know, we want all of you to not have to work 12, 14 hours a day to make a nice revenue from this type of business, guys. But that doesn’t mean that you should start off outsourcing right away. If you have the resources, yeah, you certainly can but I know many of you do not and you’re looking to create an income. And so for those … yeah, I bootstrapped my business, I did absolutely everything. I literally started off with nothing and started my business just learning how to do everything and doing it myself.
And so Franky, that’s what I would recommend you do if you don’t have the funds. You either need to learn how to do it on your own or find somebody else that is looking to start a business, too, that may have some of those skillsets already and maybe joint venture or partner with them so that you guys … you know, two heads are better than one. You might be able to make more progress. I’m just saying, there’s not a lot that you can do if you don’t have funds for outsourcing, right? You have to do it yourself.
Hernan: Yeah. And also, SEO takes money, too. You’re spending money for tools, maybe you have a VPS or maybe you’re hiring somebody to do some specific stuff, right? So it does take some resources. It’s not only that … and it’s nothing, there’s no such thing as free traffic because you’re either paying with your time or with your money, right? So yeah, I totally agree with you, Bradley, in terms of get a couple clients, work them out yourself, get a couple clients and while you’re working on them, develop the process.
Like here’s the key thing. Initially, you will have to do everything yourself and this is some of the stuff that I’ve learned going through this is that every time you do a new activity, whatever that is, setting up a syndication network, whatever it is, it doesn’t really matter. Think about that on how to set up a process. Think about it in terms of how can I record this. It can just be a recording. Record yourself doing that so that you can train somebody.
Maybe you don’t have the funds to do it right now but at some point, you will. And that way, you have a document, like a living and breathing document that you can pass on to somebody else. So, initially, whatever project I’m starting out, I usually do everything myself. Not because I cannot outsource but because of the fact that I wanna know exactly how it’s done and I wanna develop a way that I’d like it to be done.
But I have the end in mind. You need to have the end in mind that it’s gonna be to hire somebody to do it for you. So that way, you win in time in terms of, okay, I’m gonna do this, I’m gonna record it so that by the time you get the funds, you already have that documentation in place if that makes sense. So it can save you a lot of time.
Bradley: Or at least a good starting point. I mean, chances are, 'cause Hernan is exactly right, whenever I have to learn a new task or something comes up in the business like a problem or something I have to troubleshoot for example an issue with the server or something like that. If it’s something new, a task that I haven’t done before, then I try to just at least take notes of what I’m doing, even if it’s just a very basic note in Google Docs, guys.
I take notes of what I’m doing because chances are, it’s not something that I’m gonna have to do very often and if it’s one of those things like, how many times you guys on the webinar now, I’m sure, many of you have had to go figure out something to fix or repair an issue. And then you had to learn how to do it, do research on Ogle and read through forums and stuff like that. And you finally figure it out, you get it fixed and then you forget about what the hell it is that you did to fix it and six months or a year goes by and then that same issue arises again and you’re back to square one, you gotta go start that research all over again, just because you forgot what the hell you did 'cause it’s not something you do regularly.
But if you are just taking notes, throughout the time that you did it, even just simple, basic notes like copying links from stuff that was helpful, forum pages and forum links and stuff like that, whatever the case may be, just take your notes, then, the next time that problem arises, you can do a quick search in Google Drive or whatever system you used to store your documents and find it and it’s gonna make that process so much faster. You’re gonna be able to resolve the issue so much quicker.
Well, now, that’s the basis of a process doc for training a virtual assistant, guys, it’s the same process. You can create notes for yourself and then you can take those notes and further develop them out with maybe perhaps a training video that you narrate the steps as well. That’s what Outsource Kingpin method is all about and then in that way, you can teach a virtual assistant to do it. So typically, I have a new process or something, a new task that I have to learn, I am like Hernan in that I like to learn how to do it myself the first time and I usually will do that same process two or three times to get a pretty good understanding of how to do it and also to make the process more efficient. Each time you do it, you typically become a little bit faster, a little bit more efficient.
And then I create the process doc and the training video and I hand it over to a VA and guess what? I never have to do the damn thing again. Never have to do the damn thing again because I trained a virtual assistant how to do it and I can forget about it from that point forward and even if I lose that virtual assistant, guess what? I have the process doc and the training video to give to another virtual assistant.
So, again, it’s a great way to do it, guys. Right, we’re gonna try to [inaudible 00:54:54] through this. He says, “I was planning on getting a tier IFTTT network around a location based YouTube channel and have the tiered property location based and use the syndication network to trigger by running live events to poke which will rank a video for long tail keywords and rank a dozen or half a dozen ranked videos to local business owners for a flat rate of 97 to 197 a month. Is this strategy still a viable solution?” Yeah, of course it is. Only thing I would recommend is perhaps, instead of trying to keep just a handful of videos ranked for an extended period of time, I would just run that, do it over and over again, every month. And we talked about that last week, about video carpet bomb method, specifically, or a couple of weeks, maybe. So if you go back and watch the archives, you’ll hear what I talk about there. But that’s absolutely a good strategy, still.
Would It Be Worth It To Hire A VA And Perform The Tiered IFTTT Network Strategy To A Rank A YouTube Video For Long Tail Local Keywords?
He says, “I know you taught it back in 2015, using the Yellow Pages trick which also looked like a promising strategy, are those still viable in 2018?” Yeah, of course they are. Of course they are. You find that some videos or some keywords are harder to rank videos for now, local keywords than they used to be. But that doesn’t mean you can’t find still easy opportunities. He says, “And if it does still work, is this entire operation, is this what I should be turning into a working procedures so that I can justify hiring a VA? I’m hoping that one month of this service will give me an ROI or break even at the very least for my money spent on hiring. Sorry for the super loaded questions but lots going on and a bit frustrated, you guys rock.”
Yeah, that’s exactly right. You know, go out and set up a couple of these campaigns and ran a couple of these out, find a couple paying clients to rent these or lease these from you. Then you can … and during that process, as we just mentioned, try to create a little bit of a process for what you’re doing on how you do it and if you’re using tools, for example, document how you use the tool. Exactly step by step procedures of how you use the tool. Document it via screen cast video. And put it into a bullet format and a Google Doc. That’s how I do it, it works wonders, guys, it’s amazing.
And that way, throughout that month that you’re doing this, you can be creating all your process docs and as soon as you get a few of paying clients, now you’ve got the money to pay a virtual assistant and you’ve got the training in place. One of the problems we’ve experienced in the mastermind, a lot guys, is people go out, doesn’t take advice and start hiring virtual assistants. They hire virtual assistants and they don’t have any process docs ready yet. So they go hire somebody and then they go, “Oh shit, I gotta give them training,” and then they have to spend time, creating the training while they’re paying a virtual assistant.
And so what I’d recommend is create the process docs first, then hire the virtual assistant so that you can give them training immediately upon hire. Okay?
Marco: I would just say that if he can’t hire a full-time VA, he can hire MGYB.co, get a carpet bomb from us and you can get started that way.
Bradley: Yeah, immediately.
Marco: Instead of having to do all of that work. We have the processes in place and we can do it for you while you’re training yourself and developing the process. And getting everything ready to hire a VA.
Bradley: That’s true. So Franky, for example, 'cause Marco just brought up a good point, this is what we’re talking about in the video carpet bomb. We have the $97 or $99 option which is very specifically for this type of thing. And so it’s like … I guess it’s $97. Let’s say, it’s 97 … it’s 100 bucks, so it’s $100. So if you are selling for $200 a month, you could buy it from us for $100 a month and every single month, we’ll re-run the campaign with the same keywords and the same location or a new set of keywords, typically it’s gonna be of the same locations. But we can run the same set of keywords or do another set of keywords the following month and then the following month another set of keywords or run the first set again. Does that make sense?
Point is, you’d be making a $100 in profit if you were selling it for 200 a month and you were buying it from us for 100 a month and we do all the damn work, you don’t need process docs, you don’t need a virtual assistant because you hired us as the fulfillment service. Then you can work on going out learning how to sell the shit. Right? Then you don’t have to worry about all that. That’s the point, guys. You could literally hire us to do the video carpet bomb, we charge you 100, you sell it for 200 or 250 a month. And every single month, we just re-run the campaign for you for the same price and you just collect the difference. That’s another way to do it. Now you don’t even have to do the work.
We’re out of time, guys. We still have a shit-ton of questions, or at least comments, anyways. Let’s roll through a couple more. I don’t know if everybody else can stay but I can stay for a couple more minutes today 'cause I don’t get my daughter for dinner tonight. I’m happy to stay for some more.
Marco: I can stay, I can stay, let’s go.
How Do You Use David Spraques’ REP Videos To Get More Clients?
Bradley: All right. Dustin’s up. He says, “You mention in one of your trainings that you use David Sprague’s REP videos to get your foot in the door with a lot of clients. He currently has a very similar product” yeah, it’s called [advedi 00:59:40], I know exactly what you’re talking about. Just a much more updated version of that, involving 30 second high converting ad commercials. Can you please describe how you use REP videos to get your foot in the door with clients before, as I can probably use that same information with this new product that essentially does the same thing, just better.
Yeah, Dustin, I actually purchased advedi 2 from David Sprague but it is … yeah, the videos are kind of nice and they’re good for Facebook ads and stuff like that but what I found is it takes a lot longer to create a video with that platform than it does with the REP video platform which is great because literally, you can set up the template essentially and then you can just schedule the reviews and it will automatically render the … you don’t have to edit the videos at all. You just set up the company information one time and then the video template and what you want the description to say and all that kind of stuff. And then, literally, from that point on, all you have to do is log in to the system and pick a review from the imported reviews that are automatically imported or whatever and then click schedule and then automatically will render the video and post it and syndicate it out to all the networks where Web 2.0 properties you have connected.
Or you can do it through syndication networks that are just connected to a YouTube channel, it’s entirely up to you how you wanna syndicate. But that’s why I like REP videos because I did try advedi but there was a lot more to do on the editing side of the videos to get the images right and the text right and all that stuff and that took way longer than what I wanna do. I like REP videos because it’s easy, it’s quick, it’s simple, I can click a couple buttons and it’s done. And in fact, I was just talking about virtual assistants, I have a VA that does that for me now every month for all my client. She goes in and schedules the reviews to be rendered and posted and all that for each and every client and then she also takes, 'cause we do …
I talked about doing press releases for all my clients and one of the press release, most of my clients, I have two press releases per month for most of my clients. And we do a review commercial for my clients once a month too. And so one of the press releases is a review showcase PR or press release. In other words, we publish the REP video, the review commercial, and it publishes to their channel as well as to many of my syndication networks. And then we publish a press release, highlighting the review commercial and that’s an excuse to link back to their website and their Google Maps listing too or to the review itself. Right? We talk about that, I don’t know, in a lot of our courses.
But that ends up working really, really well. So as far as the advedi stuff, yeah, advedi, I guess you could do something similar because it does create videos. As far as how do you do it for foot in the door stuff? Well, as I just mentioned, with the video carpet bomb prospecting method, it’s the same thing. A lot of times, for example, I might use one of those REP videos in the video carpet bomb prospecting method whereas when I start conversation, dialogue with a prospect, I might go, create a REP video for their company.
Again, I do this without telling them I’m gonna do it. I just do it and then when I have the followup call with the prospect, I’ll say to them, “Hey, look, I found one of your five star reviews online and I created this video for you, and I ranked it in Google for these keywords,” and I’ll just use that review video, it’s one video file. And I’ll send it over to my guy that does the video carpet bomb stuff and he’ll create a campaign.
And when I contact that prospect for the followup call, I’ll tell them, “Hey, listen, just so you know, since the last time we spoke a week ago, or five days ago or whatever, I wanted to show you how much I wanted to earn your business and that I can get you results right away or quickly. And so what I did was I created this video for you, I found a five star review online, I created this video for you that’s promoting your brand, it’s showcasing that five star review and I went ahead and promoted it for all these keywords for these products and services that you sell in your service area and here are the results.” And then I show them, “Okay, look, we targeted 65 locations and we got 13 key words to rank on page one and it’s that REP video.”
In your case, it could be an advedi, it doesn’t matter. My point is, now you’ve just done something free for them that’s of high value, it’s tangible, they can go confirm it themselves by doing Google searches and see that their brand is being represented for various keywords that you did. And that’s a great foot in the door strategy. Again, because, guys, it might be easy to us but to businesses, they see that and they’re like, “Damn, this guy is good.” How many other pitch marketing companies call them to pitch them on services that have results in hand already? It’s very very rare.
I feel offering a free ranking is played out nowadays as people have abused it and that most of the time, business owners are more tied into results. Well, that’s true. Ranking alone isn’t as attractive as it used to be because it’s more about ranking and producing leads. As far as for prospecting, though, I just use it because I’m not … if I’m developing my own lead gen assets, that’s what I’m teaching in Local Lease Pro, then I want to have calls and analytics. I wanna be able to show activity from that property so that when I’m pitching my lead gen service to a prospect, I can say, “Hey, listen, I’ve got results from this property already. In the last month, I’ve generated 13 calls and 24 clicks to the website. I’ve got data here to show you, Mr Prospect or Ms Prospect that this property is absolutely generating leads right now for your products and your services in your area, do you want them?”
But for prospecting, I don’t mind putting in that work and waiting and showing results because it’s my asset. I own and control that asset. But for prospecting, if I’m just gonna be pitching them on selling them my marketing services and I’m gonna use ranking as a way to show them that I can get results, it’s gonna be their brand on those properties so I’m gonna be promoting their brand and it’s something that to me is like [inaudible 01:05:47] it’s like throw away, it’s disposable. I’m doing this just to show you results and hopefully impress you so that you hire me for bigger and better things. Okay?
So, again, if it’s your own asset, you can take time and wait until you have quantifiable results as far as the number of leads it generates. That’s different. Showing rankings is great but if you can show leads coming through your properties, that’s much more attractive. But again, you don’t wanna spend time promoting somebody else’s brand and tracking link clicks and phone calls and all that stuff when it’s somebody else’s brand because then you’re doing work for them for free, right?
But a quick ranking project that only takes an hour or you can hire somebody to do it or whatever, that really is inexpensive, it’s a small price to pay to land a client.
How Do You Make Money Curating Content?
Exacto says, “Is it really possible to make money curating content? I know there is tons of value in using that content for your PBN syndication networks, I can see that for sure. What I don’t get is how you can profit from content curation. I never see posts of people looking for content curation. Even if someone needs a content marketer, I still feel they would be expecting unique content, not curated. Where can I find people who are willing to pay for curated content?” Well, all of my clients pay for curated content, every single one of them, guys, Exacto Example. Every single one of my clients pay for curated content.
You know, the thing is, guys, if you are providing content marketing service for a business, unless you are a subject matter expert in that particular industry, how the hell are you gonna write original content? Right? It’s gonna be shit content if you do. And so my point is, would you rather provide content marketing services for a company and fake it and try to give them original content when you’re not a subject matter expert or if you hire a content writer from a content forum, even if you select the proper category and all that, guess what? It’s gonna be shit content because they are writers, they are not subject matter experts in that industry. All that they do is go scrape articles online and reword them. That’s all content farms do, guys. They don’t write original content. They scrape content, mash it together and reword it. That’s what they do. And so if you’re buying content, unless you’re hiring a subject matter expert in that particular industry to write content, which is incredibly expensive, then how else are you gonna produce good content for that business?
Curating content is the act or the process of just being able to identify and locate high quality content from subject matter experts, already in that industry. And then curating it into a unique post because you inject your own commentary or the brand’s commentary. You’re acting as … you’re injecting commentary on the brand’s behalf into the post. So in other words, let’s say you’re doing a post on unclogging a drain for a plumber. I use that as an example because Adam mentioned earlier on about how do you curate content for a plumber.
Well, let’s say that you’re curating an article for a plumber about how to unclog a drain and you go find three separate pieces of content. A YouTube video, you find an article on This Old House or bobvila.com or Do it Yourself Network or something like that. And then you also find perhaps a how to article or a pdf from Lowe’s or Home Depot or something like that, those are three different pieces of content now. And you create, you curate a blog post on the blog about three tips or three ways to unclog a drain or to unclog a slow drain or something like that, that’s your blog title.
And now you do an opening paragraph, an opening sentence, it doesn’t even have to be a paragraph which is the opening cometary where you say, “Hey, in today’s blog post, we’re gonna talk about how to unclog a drain or how to fix a slow drain.” And the first stop is this and then you just introduce what the piece of content is. So in this case, let’s say it’s the YouTube video. This video shows a unique way or a quick and simple or an inexpensive way on how to unclog a drain. Boom. You put the video link in there. Or embed the video.
Then underneath that you might say, you introduce the next piece of content. Okay, that method was great and inexpensive but here is another method that I learned from or that was posted on bobvila.com and then you link to it or you put a section or a snippet of that article there. Then the same thing, you inject another sentence or two of commentary before the third piece of content that you curate and then you write a sentence or two for conclusion. That’s it.
Now, you don’t have to be a plumber to know how to find information on reputable sites from plumbers or people that understand plumbing that then you can curate into a post where all you’re doing is introducing each piece of content and then closing with a statement which is usually a call to action. Hey, got a slow drain? Contact us at and then phone number. Does that make sense?
So, people don’t pay for curated content. No, they do. My clients, every one of them. Part of my SEO service is content marketing and I have curated … every single one of my clients is curated content because I’m not a subject matter expert and neither are any of my virtual assistants. Does that make sense?
So anyways. We go over all this stuff in content Kingpin, we have a training course called content Kingpin that talks very specifically about how to build a business around content marketing, specifically curation. If you are interested in doing that Exacto Example, I would highly recommend you check that course out. It’s phenomenal, it works. I’ve been using content marketing services and curating services as a way to generate revenue for my business since 2012.
Lee says, “Gentlemen,” … oh, we’re almost. We’re 10 minutes over, I’m gonna wrap it up in four minutes, no matter where we are.
Does Using RSS For CoCitations Still Effective in 2018?
Lee says, “Gentlemen, you used to teach about using RSS for co-citations. Bradley had some training where he used Rankfeeder directly rather than the RSS which is RSS Authority Sniper software that you guys promoted. Is that strategy still effective?” Absolutely. That’s not gonna go away any time soon. Co-citation is incredibly effective, Lee. I don’t use the RSS Authority Sniper software because I always just found the co-citation stuff that I wanted to myself just manually. I found it to be a little bit better that way.
Now I know, Lisa Allen has updated that software a couple times, several times probably since the last time I used it so it might be a lot better. The Rankfeeder part of it is where the magic happens. RSS Authority Sniper just helps you to locate related content feeds. That’s it. But you can do that manually too. I’m not discouraging you from using her software at all. I’m just saying, that was … all that did was help you to find related content feeds. But I found I can find higher quality content feeds if I just did it manually. So I always did that part manually. Just going to Google. But then the Rankfeeder, that’s where the magic happens. That’s the tool that creates the co-citation. And Rankfeeder is incredibly powerful. It’s just an SEO thing. But it works really, really well.
I think we’re gonna have Lisa Allen on on a webinar again here shortly, guys. She comes on with us about once a year and we’re due, I think we’re past due with her and Adam was just mentioning that earlier this week. So I think we’re gonna have Lisa Allen on either next month or in November.
Marco: She’s also going to join us on Humpday Hangouts in October.
Bradley: Oh there you go.
Marco: Looking forward to that.
How To Obtain Multiple Physical Locations For Clients Servicing Nationwide?
Bradley: All right guys. About two more minutes and I’m done. Olena says, “Hey, I got a question about a GMB. We got a client whose business is physically located in Phoenix. However, the business is servicing the client nationwide. How do you obtain multiple physical locations without physically having them across the whole country so you could be listed in Google Maps in those multiple locations so you could run this type of ad, the Google local services ads, much appreciated.”
Okay, I don’t know anything about the Google local services ads yet 'cause I haven’t researched that. I probably should 'cause I do advert stuff too. However, I can tell you, Olena, if you want GMB listings, so that you can be ranked in maps, MGYB.co, baby. MGYB.co. Look at the GMB verification service. Just yesterday or maybe it was two days ago now, I purchased eight of them for the Atlanta, Georgia area. I found eight suburbs for a particular lead gen business or for a particular business type industry, using my Local Lease Pro method. I found eight of them, or actually 10 areas that are suburbs of Atlanta that look like slam dunks or what I call slam dunks. Easy pickings for getting in to the three pack with little to no work. And so out of those 10, eight of them are what I call slam dunks and so I purchased eight of the GMB verification services from MGYB just two days ago. Like all at once, boom.
But that’s because, now, potentially, even if I’m only 75% successful, I’ll have six locations in the Atlanta service area that would be highly valuable to the particular type of contractor that I’m targeting. And I can lease those properties out for a flat fee of, I don’t know, at $250 a month, that would be $1,500 a month. And we can do a package deal and say, “Hey, I rent them to you for $1,000 if you rent all six of them from me right now, $1,000 a month.” So anyways, that was a minor [inaudible 01:15:19], sorry, I went off on a tangent.
But if you want, I highly recommend you just go buy verified GMB profiles from MGYB and you’ll get them back in a week or two. I’d say within two weeks, you’re gonna get back verified GMB profiles that are ready for you to go in and optimize and start ranking in maps packs across the country.
Marco: My only concern is with this ads, the local service ads, how much scrutiny is that gonna put the GMB or how much is it gonna be under? [inaudible 01:15:54], what kind of verification does it require? Now, you will have a verified GMB but how much deeper are they going to delve into that?
Bradley: That’s true.
Marco: That’s my only concern.
Bradley: And what I would suggest, and that’s something you might have to figure out, Olena, would be perhaps each GMB verified profile, I recommend always having a separate Google account. If you buy them from us, it’s gonna be a unique Google account for each anyways. But what I would suggest, perhaps is that you would create the main brand, the main profile, the main Google account for the company that I would add that Google account as a manager for the other locations. Because as a Google my business manager, you can access all of the GMB listings that you manage in the adverts account and that might bypass any additional scrutiny. I don’t know that, though because I don’t have any experience with that. So you’d have to research that first.
It’s a great question, though.
Marco: What I would suggest is just start with two or three. Don’t go head over heels and order 100. Order two or three, put them through, get them in there, get them verified so you can run these local service ads. If that works, then you now have a process that you know is a winner.
Bradley: Yeah. All right, guys, I’m sorry I can’t get to the rest of the questions but we are well, well beyond the hour mark and I’ve gotta go. So I’m gonna wrap it up. I appreciate you guys sticking around, especially you Marco, you always do, you’re such a trooper, thank you man.
Marco: Hey man, any time.
Bradley: And guys, no Mastermind tomorrow but be ready 'cause Monday, we launch side hustle toolbox and I got the webinar for that. So come check it out. Local Lease Pro is in that and for the price that you’re gonna pay it’s absolutely ridiculous. I can’t believe we’re contributing this course that I’ve been spending a week on, the entire day, and it’s gonna be in … you can buy it for $47. It’s ridiculous but anyways. Take advantage while you can. We’ll see you guys next weeks. Thanks. Thanks Marco.
Marco: Bye everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 203 posted first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 203
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Click on the video above to watch Episode 203 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Welcome to Hump Day Hangouts, episode 203. Today is the 26th of September and we have got a lot to go over. Looks like Hernan is having a pretty hard time over there.
Bradley: He’s fine. He’s fine.
Adam: Nice try, buddy. Let’s go through real quick before we’ve got some really good announcements. We got a lot of stuff we wanna share with you guys but of course, we’re gonna run through and say hello real quick. So Chris, how are you doing, man?
Chris: Going good. Super excited to be here today. How are you doing?
Adam: Good, I got off a plane an hour and a half ago and had a crazy ride back with a super awesome guy who was originally from Vietnam and was also in the Marine Corps and anytime you’re in an Uber with passengers and the guy driving is saying, “I’m a machine gunner, I get paid to kill,” and then starts laughing. It’s funny between me and him but I think the other passengers might have been concerned.
Yeah, so that’s how I’m doing. It’s good to be home and glad I can make the full Humpday Hangout today.
Chris: Sweet.
Adam: Hernan, how about yourself, man?
Hernan: That’s commitment, Man. You are flying like an hour and a half and then you rush home to be on the Humpday. That’s pretty cool. So I’m great, actually, I’m excited to get to hang out with you guys and I’m also excited for POFU Live of 2018, this is gonna be awesome. And yeah, pretty excited about that.
Adam: Awesome. We have a little bit more about that. We’re gonna let Hernan mention that here in a few minutes once we go through here but Marco, how are you doing?
Marco: It’s freezing, man.
Adam: It’s like 62?
Marco: No, 64.
Adam: It’s awful.
Marco: Yeah, I had to put on a t-shirt with sleeves, man, this is ridiculous.
Adam: Well, you know, everybody feels for you. I know there’s a lot of people out there who are sending you their best thoughts and wishes.
Marco: Thank you.
Bradley: My heart bleeds for him right now.
Marco: Feel my pain.
Adam: Bradley, how are you doing, man? How’s the training going on that you’ve been working on?
Bradley: Oh god, dude, it’s turned into a monster. I made a mountain out of a mole hill. No, it’s just … in very much, this is a very similar fashion to syndication academy in that this training as part of the bundle that we’re gonna talk about here ina few minutes, it’s more for people that are not necessarily in the internet marketing industry, it’s just for entrepreneurs. And so I’m contributing the product called Local Lease Pro to this bundle for entrepreneurs and you know, because it’s not an IM crowd or an SEO crowd, I’m trying to make sure that I explain everything, what we’re doing and why we do it and that kind of stuff.
And so it’s very much like syndication academy in that it’s for people that may be completely green. And so it’s turned in to what in my mind was the concept of, “Okay, I’m gonna put this course together and it should be done in a couple of days, I’m here recording videos and all that,” it’s turned into … I’ve been working on it for like five or six days straight. And there is just a whole bunch of training in there, guys. It’s crazy.
And so I’m still not done. I’ve got more to do. But it’s turned into [inaudible 00:03:10] one of our bigger courses, so to speak. And so anyways, I’m excited about it ‘cause it’s a great course. We’ve got a member that’s coming to POFU Live, his name is Paul, he attends the Humpday Hangouts and has been following us for years. He actually joined or bought his ticket to POFU Live because I was so excited about this, this process, this method. And that’s what Local Lease Pro is about.
It’s more on the solopreneur side of things. In other words, it’s for a one man operation. What I’m gonna be teaching at POFU Live is the same business model but in a scalable way, a way that you can expand and create a true business out of it. So he bought the ticket because he knew how I excited I was about it. He said, “Anything that Brad gets excited about, I know it’s worth the money,” which I thought was … I really appreciated that comment from him.
So he bought the ticket and asked me and is like, “Hey man, since you’re gonna be teaching this,” he sent me … you know, we got on a phone call, and he was like, “Since you’re gonna be teaching this at POFU Live, is there any chance I can get a headstart on this and in that way, I could be one of your case studies or testimonials at the event?” And I said, “You know what? I like your boldness in asking me,” so I said, “Yeah, let’s do it.” So I gave him enough information for him to run with it and he just sent me an email yesterday that he’s already getting results. He’s done it with eight different GMB properties and got six of them ranked in the maps pack in under 24 hours. And so he’s incredibly excited about it and that’s the exact same training you guys are gonna get if you pick up the side hustle toolbox which we’ll talk about here in a few minutes.
So sorry, I didn’t mean to take up so much time but as you can tell, I’m excited about this course. I’m looking forward to launching it.
Adam: No, that’s good. Let’s just roll with it. I mean, you talked about that. So let’s go and tell people about it, let’s tell them about the webinar because we’ve got the side hustle toolbox, the training Bradley’s put together as part of that. But there’s a lot more to it and instead of just saying, “Hey, there’s a course or a group of courses, go buy them,” Bradley is gonna do a webinar on this Monday, right?
Bradley: Yeah. And so, the webinar that I’m gonna do on Monday is just about our product. I haven’t been through any of the other products that are available in the side hustle toolbox but just so you guys understand what we’re doing is there was a company, they’re called The Digital Content Curators and they essentially go out and contact product developers that are in the entrepreneurial space, make money from home, you know, anything in that kind of entrepreneurial type of space.
They go out and contact product developers in the entrepreneurial space and that covers a whole lot more than just internet marketing. And then they basically say, “Look, we’re gonna put together this … we’re gonna curate a package of other product developers, of entrepreneurial type products and we’re gonna sell it.” And what happens is, all of the contributors get essentially promoted to all of the other contributors’ lists. So it’s a way to gain exposure for the product developers or the contributors which is why I agreed to this. I thought it would be great to expand Semantic Mastery’s presence to work outside of our very small corner of the web that is SEO and internet marketing, local internet marketing, right?
So anyways, my contribution was, because this method that I’m working on is working so well right now, I said, “You know what? I got the perfect idea for this,” so I decided to develop this product, calling it Local Lease Pro and so on Monday, when I have a webinar, it’s gonna be essentially just talking about the Local Lease Pro because all the other products in this side hustle toolbox, is what it’s called, I haven’t been through. But just to quickly show you guys, I wanna grab the screen just for a minute and then I’ll pull it back but I just wanna show you guys something, take a look at this. This is insane.
This is the actual … these are all the products, here is mine, Local Lease Pro, so these are all the products that are gonna come in that side hustle toolbox. It’s insane, guys. I mean, and what’s even crazier about it, guys, is this is a $50 product. I’m not kidding. When we sell Local Lease Pro will also be for sale to the general public 'cause this side hustle toolbox is only gonna be open for a week. And then a few months later, they might open it again for another week or so as like a flash sale. But it’s only open for a week.
And this course that I put together, we’re gonna sell it, all day long, for $299, guys. The only way you can get this course is by buying it from us for 299 or by buying it through the side hustle toolbox during the very limited window that it’s gonna be available. Or you can get it for free if you join the Mastermind. That’s it, those are the only three ways you’re gonna be able to get this product. And so again, for 299, but this whole bundle here, guys, is gonna sell for 50 bucks which is fricking’ insane. I think that’s insane.
Had I known it was only gonna sell for 50 bucks, I might not have decided to contribute such an amazing course. But, at the same time, it’s gonna give Semantic Mastery a lot of exposure to an additional audience, more people than we typically do. So I just wanted to kind of point out what this side hustle toolbox thing is. It’s basically, you can see just from looking at this, guys, there’s a ton of stuff in here for people that are looking to learn how to make money on the side. You create a side hustle. And so Local Lease Pro is an entire business in a box method for building your own assets, your own local lead generation assets that then you lease out to local businesses where you pay per lead or whatever. But I recommend just leasing because that’s the easiest to manage.
And so that’s what I’ve been working on for the several days, day in and day out. And just to give you a quick preview of inside the membership area, this is it here for Local Lease Pro, and you can see that this is just the overview section and then take a look at this, guys, set up. Like set up is insane. This is very much like syndication academy, look at how many lessons are in here. It’s absolutely insane and I’m still not done. I’m just adding more and more like we got monetization, I’m working on that right now. We’ve got maintenance coming up and then the growth or the scaling, that’s probably gonna be coming soon, in other words, that’s not gonna be available on launch day because I’m gonna add some training from POFU Live into the scaling section. So that will be coming.
But my point is, guys, it’s an insane amount of information in here, guys. This particular method is working like crazy right now. So if you’re interested in local marketing at all or lead gen, this is one of the best methods, I think, ever and it’s crazy because really, it’s just a method that I had developed or used originally when I first started in the local marketing space in 2010. And then for some reason or another, I got away from this particular method and it’s just come back to me and I just started using this method again and it’s working like crazy.
Now, there’s a very specific technique that we’re using at the beginning of this that I didn’t have available before. But, anyways, it’s great guys. I would highly recommend that you check it out. It launches on Monday, we’re gonna do a webinar or I’m gonna do a webinar specifically about Local Lease Pro to go into a lot more detail about what it is and obviously, for this price, guys, 50 bucks for all this stuff, you’d be stupid not to.
Adam: Yeah. So the link is on the page now, you guys and we’ll be, obviously, sending out some emails about that. So if nothing else, check out the webinar and then once the link comes out for the actual toolbox, go check it out. Obviously, we want you to be interested or we think you’ll be interested in our course but that’s a ton of value. I mean, I don’t think we have to really hit that nail on the head again.
Bradley: Sure.
Adam: I wanna say real quickly, we had the webinar a couple weeks ago, now, was it a week or two weeks? It was in my mind but with Jeremy from Press Advantage. And so if you guys haven’t checked out that replay, I’m gonna put the link on there. Go check it out. The deal’s going away, I believe, tonight, right, Bradley?
Bradley: Yeah, that should be closing tonight, guys. In case you haven’t seen it, the webinar that I did with Jeremy from Press Advantage was freaking amazing. The offer that he gave us, I mean it’s one of those offers that only comes around a handful of times in a career. I’m not kidding, guys, it’s that good. So I would highly recommend if any of you are using press releases for your business which you all should be 'cause it works so damn well, especially for local stuff, I would definitely check it out today before he closes it 'cause once he closes that offer, it will never be opened again. And he said that [inaudible 00:11:23], that is an exclusive Semantic Mastery offer and it’s absolutely insane. And he’s never gonna open that up again to anybody else, including us.
We may do another offer in a couple of months with them again but it won’t be the same offer that’s available until the end of today. So highly recommend you check that out, guys.
Adam: All right. And I wanted to flip back around. We got two more announcements, both of these are really important 'cause they’re a limited time as well. Hernan was talking about POFU Live at the beginning. I’m booking in our VIP experience and that has to be completed in the next 48 hours. That’s part of the announcement. But basically, the VIP tickets are going away, we’re gonna have to shut that down because we have to finalize a lot of stuff before the event. But Hernan, do you wanna add anything to that?
Hernan: No, I mean, that’s the deal. VIP tickets are going away tomorrow night. So, at midnight EST tomorrow, they’re going away. You can still get the regular tickets but the VIP tickets get some extra time with the crew, some extra time to networking and actually a lot of people are getting the VIP tickets because they make so much more sense, right? At least that was the main idea.
So get it, if you haven’t already, go ahead and get it because we will love to have you there at POFU Live, it’s gonna end up being an amazing event. We’re really pumped about it.
Adam: Definitely, definitely. And just real quick, too, if you’re new here, and you’re just watching us, I wanna say thank you first of all. And if you’re wondering, one of the more common questions we get is, “Hey, where should I start with Semantic Mastery?” And battle plan is the place to start, I’m gonna put the link on the page for that. And as always, the Mastermind is available for those of you who wanna take things up a notch or two or several and wanna be … getting the, what I call the insider access, the live webinars, additional training and access to a lot more of our products. So, I’ll pop that link on as well.
And I think, Marco, we got something else special going on, just until the end of today, right?
Marco: Yeah, it’ll be over at 6 pm Eastern, we have a 50% off sale on Done for You RYS stacks. Done, of course, the Semantic Mastery way, by the VAs that I trained personally. I am now personally overseeing them again to make sure that everything gets done the way that it should be done. I mean, not that it wasn’t before. But just so everyone knows that they’re now under the MGYB.co banner. And that’s where we will do our Done for You services and offer our products and whatever else comes out under that banner. You can be sure that it has the Semantic Mastery stamp on it.
So you know, take advantage of it. It’s 50% off right now until 6 pm Eastern. So you’ll have an hour after Humpday to decide whether you wanna jump in or not. And if you’re worried about not having the information ready or whatever. Buy it and then you can submit the information later.
Adam: Awesome. All right. Well, I’ll give the rest of the links up on the page here as we get rolling so everyone’s got access to the RYS discount for the Done for You through MGYB but otherwise, I think we’re good to go, guys, anything else?
Bradley: No, I think we can do it.
Adam: All right, let’s do it.
Chris: Let’s do it.
Is It Better To Use An Existing YouTube Channel In A Branded Network Or Should You Create A New One?
Bradley: Right, I’m grabbing the screen, we’ll get going. Sam Bailey, what’s up, Sam. He says, “I ordered a T1 network and link building package for a website RSS feed. Now I want to make a YouTube channel for the same brand. Please remind me, is it better to use the YouTube channel on my current brand and network or make a new one? Thank you.”
It’s entirely up to you, Sam, you can … look, I would recommend if you’re gonna be keeping your video and your blog content separate and what I mean by that is a lot of people will create a branded network and tie both their YouTube channel and their blog to it and that’s perfectly fine, right? It’s all branded content anyway, so it should be going out to your branded network.
But, what happens is, I’ve seen a lot of people take shortcuts and when they publish a video to their YouTube channel, they’ll take their video and then go create a blog post out of it on their blog and a lot of times, that blog post is gonna be the same as the video title and it’s just an embed or it might have an embed with the video description or whatever it may be in the actual blog post post body.
But what happens is, on the Web 2.0, the syndication sides, it ends up looking like a duplicate post because if you syndicate just the video from the YouTube channel, it’s gonna have the title of the post on the Web 2.0. So like blog or Tumbler WordPress or whatever is gonna be the video title, then it’ll have the embed and then, if you do the same thing by going and just posting that video to your blog, also, now your blog is gonna publish to the Web 2.0 through the syndication network and it’s gonna look almost like a duplicate post.
And what happens is it will make your Web 2.0 look kind of spammy and sometimes, it can even have your web 2.0’s terminate it because … the blog accounts mainly because it looks like duplicated content. So that’s the only issue. As long as you’re keeping your content unique on YouTube and blog, it doesn’t mean you can’t repost your YouTube videos to your blog, you certainly can. But what I would recommend is that you create a more blog-like title for the blog than just a keyword like we typically do for YouTube videos, right? I would create a conversational title like most blog titles are and then I would also add additional content to the post body besides just the embed or the embed and the YouTube description? Does that make sense?
I would have additional content there. In that way, the titles especially make that unique because then on the web 2.0 it’s gonna look different right off the bat, it’s not gonna look almost the same or similar, does that make sense? And then also just varying the content up a bit. So you can still publish the same videos from your YouTube channel to your blog and if you’re gonna be doing it that way, then you can publish both videos to the same syndication network.
Now, if you are gonna be doing the method that I just mentioned that a lot of people do which is just republish videos to their blog, then I would recommend that you just create a separate syndication network for your YouTube channel. It doesn’t have to be branded at that point, it could just be a persona based network, just for SEO purposes.
Or you could create a separate branded network and append something to it like videos, it could be the brand name videos. Whatever. Let’s just say it’s the Semantic Mastery branded network and then you have a Semantic Mastery videos network. Does that make sense? That could be a separate network but still branded, still interlinked. It’s still promoting the same brand and all of that, you’re not trying to hide it but you would just call it the video network and you could certainly do that, too. So it’s entirely up to you how you wanna do it.
Like I said, I would prefer you did it all to one branded network as long as you’re keeping the content unique on both YouTube and the blog. That’s it. Okay. Good question, though, Sam.
What’s The Venue Of The POFU Live Event?
Joe. Joe keeps asking this question in our paid groups as well as support and now on Humpday Hangouts. So, Joe, I know that we’ve already addressed this in one of the other groups or in support or in both so I’m not gonna address that right here unless Adam wants to reveal it but I don’t think we do.
Adam: No, and anyone who’s gotten their POFU Live tickets got an email yesterday or the day before with the location and so attendees obviously will know where the location is.
Bradley: Okay, so yes. So you guys should have already received a notification now. I’m sorry we had to keep it under wraps. We did that intentionally, guys. Trust us, it was for a reason. We were not trying to make it difficult on anybody. All right?
Is It Okay To Buy Tons Of Sape Links That Point To A Web 2.0 That Points An iFrame To A Site?
Da B., Dustin, okay, I like Da B better. Nah, I’m kidding. Dustin say, “Hey, guys, I was wondering, since iFrames don’t pass penalties, couldn’t I just buy a ton of Sape links that point to a Web 2.0 that points an iFrame to my site? Greetings, Dustin.” That’s a really good question. I don’t know. I just haven’t used Sape links in quite some time. I used to use the shit out of them but I stopped using Sape links quite some time ago now because really, the only link building method I do anymore, besides drive stacks, is press releases. And occasionally, if I still need some spam links, I’ll send them to our link builder to do it. But I don’t even do that very much anymore because I haven’t needed them. We’ve been able to get results using our @ID page stuff, the local iFrame loop, RYS stacks, press releases, all of that are able to just crush it with those methods which means I haven’t needed to do a bunch of Sape links.
However, you’re onto something there, Dustin, when you’re talking about iFrames. We talk about iFrames stacks in RYS Reloaded. Also a bit in Local GMB Pro and also a bit in Semantic Mastery Mastermind and they’re super super powerful. I let Marco comment about Sape links but you know, like I said, I just have stopped using Sape links 'cause we haven’t needed them. Marco, what do you think?
Marco: Yeah, I’ve stopped using Sape links. Number one, Google hit Sape link network not too long ago. And things went really bad for whoever was in that network. I don’t know which one got hit. But you know, there’s always that chance. The way that I do it is, and we actually tested it on something that mattered. We went to a highly competitive market, highly competitive niche, built the drive stack and you know, I’ve said this before, we hit it with a million GSA links and we didn’t care where the links came from.
So they included porn. And you could see it in the analytics, in what used to be webmaster tools, now search console. You could see all of those links and some of them, you didn’t wanna click on and if you did, you didn’t want your mom or your kids around when you clicked on it. And yet, to this day, that project is still ranking in the three pack, it’s ranking in the map pack, it’s ranking organically. It’s ranking files, it’s just ranking a whole bunch of stuff. So it just goes to show the power or the cleansing power of drive stacks.
You can launder links. I’m pretty sure that you can do it this way if the Web 2.0 that you’re going through is number one powerful enough to withstand all of that spam. If it’s not gonna kick you out, you know, if you’re not gonna lose it for hitting it with all of that spam. And you know, I always say, nothing beats a [inaudible 00:22:09]. And this particular thing here that you’re proposing is a test in the making. So try it out on something that can make you money but you don’t really care if you lose it.
Bradley: Yeah, that’s a great point. That’s a great point for you guys that don’t already know this. Any time that you have something that you’d like to test, a theory, don’t do it on a property, obviously, that’s important or like a client property or something that’s already generating revenue. Set up a test property. Go find an affiliate offer or a CPA offer or a paid per call offer if you’re doing local or something like that, specifically just for testing purposes. Go find an offer and then set up a test site, a test property, test page, whatever it is that you’re doing. And then spam away, do whatever kind of testing you want. Be as creative or as aggressive as you want.
Because all that can happen is you lose the property but it was a test property anyways, no big deal. Or the alternative is, whatever’s shit it is that you do ends up working and ends up making you money and then at that point, repeat the process on a second test property and if you get the result two times in a row, then it’s up to you if you wanna do it a third time to prove it or disprove it to see if it was just a fluke. But usually, after two attempts, I know that that’s decent enough that I can start applying it to some of my properties that are already monetized or important. And that’s when I’ll start implementing it to existing stuff.
But my point is, guys, set up lead gen properties or affiliate or CPA properties or stuff like that that you can test with that, again, if you lose them, it’s not a big deal, it’s not gonna affect your revenue. But if it works, now you’ve got something that’s producing revenue. I like to do it with local properties, local lead gen stuff. I like to test on local lead gen properties because I know that if it works and I start ranking and start generating leads, then I can monetize those leads.
Marco: It’s on sale. And I’m gonna push it. Go buy a drive stack because it’s the perfect link laundering machine. It’s perfect. The worst that can happen is that Google disregards your savings, that’s the worst that can happen. And the best that could happen is that you power it up so much that you literally take over the niche.
How Do You Use SameAs Tag For Local Businesses?
Bradley: Yeah. All right, so Melanie is up. She says, “Hey guys, I’ve been using Jason ID schema for some time but I’ve never learned how to use the same as tag for local businesses. It has an @ID which I don’t know where I’m confused where to put, could you please help me out?” It’s a great question, Melanie.
Okay, so the same as is essentially … it’s a way to tell Google what other properties represent your brand. Does that make sense? Or the brand that you’re promoting for that project if that makes sense. So, a same as would be like you would list in same as the Facebook page, the Twitter profile, YouTube channel, Google Plus page, Instagram if you have it. You know, citations if it’s for local businesses. You could be listing your Yelp URL, your Yelp profile, Yellow Pages, Super Pages, Angie’s List, you know, all of those. Brown Book. You know, all of those are different ones.
If you’re doing press releases and you have a company page or an organization page or what we call a newsroom, that’s another great one. I talk about that right now specifically because we just got off the webinar with Press Advantage and they produce beautiful, beautiful company pages that have a lot of SEO value. So those are great branded tier one properties.
Or what can be used as what’s called same as. So if you’re familiar with the syndication academy or syndication networks that you can buy from our MGY … or I don’t think we can buy them there yet, we don’t have syndication networks in MGYB yet, do we? No we don’t, I know we don’t.
Marco: As of October 1st, we will.
Bradley: Okay. Well either way, if you purchase syndication network, build it yourself or whatever, you’re gonna set up a network of branded properties and all of those properties could potentially listed as same as properties. Okay? So that’s all it is. It’s just telling Google, “Hey, this is our brand on these other platforms as well.” And it’s a way to tell Google, “Recognize us over here too. Give us credit for all of these properties that we’re mentioned on.” Does that make sense?
So it’s very, very powerful, guys. That’s why interim linking works so well. You know, so many SEOs … I remember, for many years, SEO was all about hiding footprints and there’s still a lot to that, there’s no doubt. But, syndication networks was counterintuitive because we would go out and set up all these properties that we would link back to our brand and we weren’t trying to hide footprints, we were claiming our footprint. We were literally broadcasting our footprint out to the world, saying, “Hey, this is us and this is us everywhere.” And it started to work.
And it was very counterintuitive when I first implemented that strategy many years ago now. But it just continued to work and work and work and now it’s pretty much now … the same as attributes in Jason LD schema or structured data proves why that works. It proves that Google wants to see and wants to know that a brand has a big footprint if that makes sense. The bigger the footprint, the more authoritative it is so to speak. Okay? So again, that’s what same as tags are for.
Now, an @ID stuff, that’s a little bit different. Go ahead.
Marco: If you get into to the @ID. Melanie, go to the Semantic Mastery page, right click on it, view the page source and you can view how we’ve set up our Jason LD schema. It validates so it’s working perfectly well. You can work off of that. Or, you can use all sorts of schema generators that are online, Jason LD schema generator stuff. I forget who this guy is but I’ll find the link in a bit and post it up the top. I mean, you can generate your own. It’s really simple, nothing complex about it, you’re just giving Google bot information about your company and everything that’s related to your company or your website.
Adam: Go ahead Bradley on the @ID.
Bradley: Okay, so @ID, it’s a great question on that, too. So, for a long time, for I don’t know, a year or something like that, many months in any ways, I didn’t really understand what @ID was for, either. And so all I was told was that the @ID field in the structure data for local business, that you would put just the homepage URL of your website, of your money site. Okay?
However, I came across this article when it was published, whatever that was. It’s an SEMrush article, it was published in July of last year. I didn’t come across this last year, it came across it more recently than that. But within the last, I don’t know, six months. In fact, I did the local iFrame loop training in syndication academy which is about @ID pages. And that was in February of this year. So, I believe I came across this article in December or January. So anyways.
When I came across this article, it says, “Are there other values for @ID @type corporation” and then a little bit further down where it says, “What is this @ID?” Okay? And it was talking about this. I was just reading through this entire article and I got to this section about what is this, @ID. So it was saying basically, “What is this?” And that was a question I had always had. In fact, we had Ryan Rodman on who’s a schema pro, I think that’s actually what his website name is, schema pro or schema.pro or something like that. Anyways, he was a schema ninja and he even, at the time, he came on on our Mastermind and did a webinar with us, even he said the @ID, just put your homepage URL in.
So that’s all I would be doing. But when I came across this article, I read through it, I’m not gonna read through it here, guys, but it talks about the @ID page or reference basically being like somewhere to point Google to say, “Okay, this is where you can confirm all the information about our brand or about our company, about the brand,” and so essentially, an @ID page becomes like a point of reference for the entity.
So, my understanding was, I instantly when I saw this, I said, “That’s the best explanation I’ve ever seen for … really, the only explanation I ever saw for what an @ID page is supposed to be.” And it instantly clicked and made sense to me. I was like, “Ah, I can see where we can do some pretty nasty stuff with this.” And so that’s where I developed the local iFrame loop method which was, again, that’s in the February 2018 update webinar for syndication academy. If you’re not in syndication academy, go join it, you’ll learn it. Or come join the Mastermind, we talk about it there or on RYS Academy Reloaded. I think we might have also done it in local GMB pro.
But anyways, it’s a very, very powerful strategy because @ID pages, you can set up and do all kinds of nasty iFrame stacking. I can’t get into that here but you can do some real nasty iFrame stacking with @ID pages and just really, really cool stuff. So, an @ID page, typically, what I do is I set up an HTML page that I upload direct to the root of my domain on the server for wherever the webpage is hosted and I just use a simple HTML template because it’s a static page, it’s not a dynamic page. Or if it is dynamic, it will be updated via iFrames. In other words, whatever our iFrame into the HTML page will update dynamically anyways.
But so it’s a static page, it loads quickly and I just add it to, like I said, it will be like for example, I would add it to the directory of semanticmastery.com/ID or ID.html would be the @ID page for Semantic Mastery and I have not created one for Semantic Mastery, I’m just using that as an example. And that would be my @ID URL that I would reference in the structured data. So it’d be https:whateversemanticmastery.com/ID.html. And it would be a simple html file but it would have all of my name, address and phone number, all of my same as attribute links. So in other words, all of my main tier one branded profiles and top level citations would all be listed in hyperlink format on the page.
Hernan: And, let’s not give away too much more.
Bradley: Yeah, and then the iFrames. That’s what I’m saying. And just the iFrame stuff which, again, if you guys aren’t familiar with what you can do with iFrames, come join RYS academy 'cause that’s where we’re talking about it the most and some of the stuff that you can do in there is just insane. Okay?
And that’s all you gotta do, guys. So just put all your company information on the @ID page and that becomes now kind of like a resource that Google will reference via structured data, right? The Semantic Web, essentially. And it’s gonna always go reference that to confirm details or data for a particular brand or entity. So just read through this article, it’s a great article by the way. You’ll learn more about it, it was a good question. If we’re picking winners that would be a good one today.
What Are Your Experiences With Linking Press Releases For Your SEO Campaigns?
Brian said, “I’ve heard about two different approaches regarding linking from press releases, one is use only brand anchors and naked URLs or two, and from press advantage, use primary and secondary keywords, linked to money site, a tier one site, many possibilities here and a previous press release, if related. What has been your experience since these will go out to 200 to 400 publications?”
Okay, so I totally agree with number one which is use brand anchors and naked URLs 'cause that’s pretty much primarily all I do if I am gonna do an anchor text link or a link with anchor text then I usually only do that for tier one properties. Like in other words, I’ll be linking to a branded tier one property which could be a citation, it could be one of my Web 2.0s, a social media property, Facebook page, whatever.
If I’m gonna use keyword anchors for a link and a press release, I typically will only do that to tier one properties or search pages. Like in other words, like GMB posts for example which is basically like a search engine result page with an overlay, those work. You can also hit actual search queries like search query pages from Google, there’s some pretty ninja stuff, we talk about local PR pro about that. But yeah, so again, I totally agree with number one. If I’m going to be using any anchors, keyword anchors, it’s gonna be specifically to tier one properties.
Occasionally, like I said, I might link with a keyword to another press release but then again, that would just be another tier one property, that’s not direct to money site. Okay?
Theoretically, you could get away with probably using keyword anchor text more direct to money site because so many of the links on press releases are no follow and that means it won’t cause an issue with anchor text ratio. But again, there’s really no point in using anchor text links if you don’t need to. If you can achieve the desired result without anchor text links, why use them at all? Why take the chance?
How To Use The MGYB Video Carpet Bomb Service In Prospecting Clients?
Okay. Lila is up. Hey guys, my question is regarding the video carpet bomb service in MGYB.co which is our store, guys. She says, “I heard Bradley mention training for how to use it for prospecting, can you please expand on that?” Yeah, it’s very simple. The video carpet bomb method for prospecting, we actually just increased the overall … what you get for it. I think now we’re doing a 15 mile radius in three keywords for the prospecting version, the prospecting method. Essentially, what I do with that is whenever we have a prospect that is in our funnel, you know, I’ve been working on setting up automated prospecting funnels and such for months now and we’ve got one that is just working really, really well. So we get leads that come into our funnel, they get put onto our lead nurturing sequence and our autoresponder and all of that.
Well, eventually, some of the leads end up wanting to initiate a conversation, they want more information and so they initiate a conversation with us or with my sales person and then from there, as soon as that conversation is initiated, then we send the contact information or the company information for that prospect over to the MGYB, to our virtual assistant that runs the video carpet bomb campaigns. And he creates the prospecting campaign which is essentially, we take a video file and three keywords and then he goes out and collects all the locations within a 15 mile radius of the business address and then goes ahead and optimizes that one video file and targets all three keywords times however many locations are in a 15 mile radius for that business, right?
And so, let’s say there’s 30 locations in the 15-mile radius and there’s three keywords, then it ends up being 90 keywords that we test with this video carpet bomb method. So essentially, he goes out, takes the video file and each video file is renamed after one of the keywords plus one of the locations for a total of 90 combinations in this particular example and then we upload it into YouTube and then he goes back, like an hour later or whatever, and the software that he uses ends up checking for ranking and seeing which out of those 90 videos, which ones are ranked on page one.
And then he returns those results in a spreadsheet. And so out of 90 potential keywords which was three keywords time 30 different locations, we might end up with 15 or 20 of those keywords ranked or those videos ranked for those keywords if that makes sense. And we have a report that shows it. and that way, when we start the conversation or when the prospect starts the conversation with us, we have a sales cycle that covers many multiple calls. And so the first call, once we have a conversation with a prospect, we initiate that video carpet bomb. We don’t tell them we’re doing it, we just do it. And on the second call, we present them with the results. And say, “Oh, by the way, look, we wanna earn your business, we really wanna earn your business and we wanna show you that we can get results and we can get them quickly. So just since the last time we spoke,” which usually it’s about a week in between calls, sometimes less, usually it’s about a week in between calls.
“So since the last time we spoke, I wanna show you what we did for you. It’s free of charge, we’re not charging you anything for it but look, we took this video, we ranked it for your products and/or services in your service area and it’s branded for that company with their phone number, a link to their website, their NAP, name, address and phone number in the description,” and we present the report to them and say, “Look you can go verify this on your own, go do search in Google right now for this keyword and you’ll see the video ranked on page one and it’s got your company information.”
And so that’s all we do. It’s a way to kind of wow a customer and earn their trust because how many companies will do that? And I’ve landed so many of my clients that way, guys, because I will get a client referral or something like that and I’ll start a conversation with the prospect and I’ll tell them, “Okay, look, let’s go ahead and schedule a call for next week, I’m gonna do some research on your property, I’m gonna audit your digital presence. And I’ll prepare a report and let’s get together next week and we go ahead and schedule the call,” and then I send that information over. Or, you know, I used to do this myself but now, I’ve got somebody that does it for me. And run that campaign and then, when we follow up the following week and I present the reports that I told them I was gonna present, I always start the conversation with, “Hey, listen, before we get into the reports and the audit that I produced for your digital presence, I wanna show you something because I wanna show you how much I really want your business and I wanna earn your trust and your respect. So I did this for you, it’s free of charge, I just wanna show you what I did in this last week since we spoke last.”
And I just show him the results and then I email them the spreadsheets so they can look at it themselves on their own time too. And that starts that conversation right off the bat with me giving them something, showing them that I can get them results and that way, the rest of that conversation on that second call is so much easier and they’re excited because they got something for nothing. And I proved to them that I can get them results, right? Right off the bat. And so it’s very inexpensive. I think we’re selling that for 20 or 25 dollars in MGYB, guys, it’s totally worth it because, obviously, if you’ve got your own tools, you can run this kind of campaigns yourself but what’s your time worth? If it takes you an hour to run one of these campaigns, you know, I don’t know about you but my time is worth more than 20 or 25 dollars an hour, I’d rather pay somebody 20 or 25 dollars to do that and have it nicely done and prepared for me to where, when I talk to that prospect, a couple of days later, a week later, or whatever, I’ve got results to show them.
And again, I’ve landed many of my clients that way, guys, because people said, “Wow, I’ve heard this in some form or another, like, hey, wow, I’ve never had anybody … we’ve never had any company or marketing guy or anything like that do something like this for us, that’s really cool.” So, it’s a good question, Lila, but hopefully that makes some sense.
Something that you can use to sweeten up your prospecting methods. ‘Cause it’s very inexpensive, it’s quick and it’s easy and it shows them results, like tangible results that they can go verify on their own. Okay?
Hernan: By the way, Bradley, if we can add, John joined the Mastermind last week, so welcome. And we’re having his onboarding call I think on Friday.
Bradley: Awesome.
Hernan: So, I’m really excited. I’m really excited to talk to you, John. So thank you for joining, John, I’m pretty excited to talk to you on Friday. So just wanted to say that.
How Do You Verify Rural Businesses In GMB?
Bradley: John, he says, so welcome to Mastermind, John. He says, “I was wondering how other people deal with getting rural businesses verified. These businesses don’t receive mail at their location, I have one business in particular where I followed the procedure for photos and the rest and they said, they would only verify with a video call from the business with the owner which, at the time, was impossible. Thanks.” Yeah, you know, I’ve actually experienced that one time for Mario’s Service which is actually the case study for our local GMB pro. I had to go through that exact same issue and it wasn’t because it was rural, it was because it was an existing verified GMB profile that the owner didn’t have access to.
So anyways, okay, so for rural businesses, how can you verify? Well, my first suggestion to you would be, tell the rural business to go rent a P.O. box from the local post office and use the street address option. That solves the problem. Now they have a physical mailing address for their business which is the P.O. box and they can register that physical address, using the street address option from the post office as their business address. If they’re not receiving mail at their address, they’re probably not receiving customers at that address, either. So you can opt to hide the address from Google Maps. I’m just assuming that that’s the case. If they can’t receive mail at their business address because it’s a rural business, they likely don’t get customers there, either, right?
So you probably don’t need to display the address. And so in that case, I would say, “Go ahead and get a P.O. box and use the street addressing option,” which is just an additional form you fill out, it doesn’t cost any other money. Or, buy a Done for You verified Google my business profile from MGYB and we’ll create it for you. Right? And now, you’ve got an actual GMB maps listing that’s verified that you can brand for the company, you can put their phone number in it and all that kind of stuff. And it will show up in maps without having to do the verification, jump through hoops for verification as Google is making you do. Okay?
So that would be my first suggestion is just either go get your own mailbox or use our service which, guys, just use our service, it’ll save you a shit ton of time. If you gotta go get a post … I was just talking about this in the training that I’ve been recording this week for Local Lease Pro.
I used to get a ton of mailboxes myself, P.O. boxes. And even just last month, I got two more just last month. And then we launched the MGYB Google GMB verification service. And now, I’m not doing any more post office boxes because it uses so much of my time. For example, if I gotta drive an hour away, first of all, I rent the P.O. boxes online but you have to go to the physical location to sign up their paperwork, show two forms of ID and then pick up the keys and that’s when they assign the actual box number to you.
So you have to drive to the location, fill out the paperwork and all that and get the keys and the box assigned to you and all that. Then you have to go back and register the GMB, request verification and then drive back to the post office, seven or 10 days later, to pick up the postcard and hope that it’s there because I can’t tell you how many times I’ve driven an hour in one direction, so a two hour round trip, to register the P.O. box, then a two hour round trip to check for the postcard and it’s not there.
So I have to go back and request it again and then go back another two hour round trip to get it. That’s six hours to get a postcard. You can buy a verified GMB profile form us and MGYB for 150 or 200 dollars. Again, I don’t know what you guys’ time is worth but to me, six hours of time, I’d rather spend 150 or 200 dollars and have it done and not have to spend six hours driving back and forth. And a month’s worth of time.
So, you know, that’s why I’m saying, guys, I would highly recommend that you just use that service. The other thing, last thing I would say about this, John, is if you, for rural businesses, I mean, that’s where I think the problem is. If you can’t get a verified physical mailing address for the business, then it may be very tough to verify those businesses unless you do what I said which is just come up with a different address. Right?
So, does anybody have any other suggestions for them? For John, I mean?
Hernan: No, that’s perfect.
Bradley: Okay. That was a good question, John. But yeah, what I would do is I would just abandon that one and start over or mark it as permanently closed or something like that. If you can’t get it verified, it’s no good anyways, right? And then start over again and I would highly recommend you just purchase the Done for You verified GMB profile, it’s gonna be so much faster and easier. And by the way, when you purchase them, they’re already verified is what I’m saying.
Do You Have Any Contact Information On The Support Team Of Curation Suite And Super Social Engagement?
All right. Eddie’s up. He says, “I purchased Curation Suite and super social engagement from YouBrand after your webinar with Scott Scanlon two years ago. I’ve emailed their support a week ago but have not had a reply. Do you have any contact information for them or have any advice reaching them?” No idea, I wish we did. We had the same problem, that’s why we stopped promoting it.
Adam, are you still on? Can you mention something about that?
Adam: Yeah, no, I would just … yeah, sorry, I can’t help. And if you wanna … let’s see, sorry, I purchased Curation Suite from you. Yeah, I’ll give it a shot. I hadn’t heard from Scott in a while and yeah, like Bradley said, you know we had some issues back and forth and now he had some issues with his support team so it wasn’t just him ignoring people but haven’t tried. So, Eddie, if you wanna send something in to us at support and mention me and I’ll look into it and see if we can get in touch with them.
Bradley: Yeah, 'cause it was an awesome service but we had some issues with unable to get responses for some of our contact requests as well. So we kind of abandoned that. I know, Adam was the one in communication with the guy and so yeah, there was some issues, but yeah, that’s we really stopped promoting this, specifically for that reason.
Adam: Yeah, I won’t put it out here, just 'cause some issues that we had like that. But that webinar was really good. Maybe I will. We should put it out or maybe we can clip it out, you can find it on our YouTube channel probably, but yeah, if you look for Curation Suite or Scott Scanlon on our YouTube channel, he had some really good advice on curation and how to use that for local businesses which, you know, a lot of people [inaudible 00:47:55] work with a plumber, what can I do? I’m like, man, if you get a couple gold nuggets.
Bradley: Yeah. So, he was asking about Twitter development, account needed to be approved to create new apps which is required for the tools that he uses and then, when applying for a Twitter developer account, would you suggest applying as a business or personal? I can’t answer that. Maybe Marco can. I don’t do anything on Twitter, guys, I could give a shit less about Twitter, honestly. I know it’s powerful for some stuff but I’ve never been a fan of Twitter and so anyways, Marco, do you wanna comment on that?
Marco: No, because we’ve never applied for a Twitter Dev account.
Bradley: Okay.
Marco: So I have no idea how to answer that. Sorry, maybe somebody else that’s on right now could answer or if you go to our free Facebook group if you’re not in any of our paid groups and ask there.
Bradley: Yeah. Sorry, I can’t give you a better answer, Eddie.
Hernan: I will do that. We have really helpful people on the Facebook groups.
What Do You Do When You’re Short On Funds And You Can’t Afford Outsourcers?
Bradley: Yeah. Franky says, “Hey, I have a couple of questions, not just one, I hope you don’t mind.” Well, we’ll try to roll through them rather quickly, Franky. He says, “I feel there is so much SEO work to do and so little time.” Well, join the club, Franky. Welcome to the club. He says, “I know you preach about outsourcing but what do you do when you’re short on funds and can’t afford an outsourcer?” Well, then you’re gonna have to do it yourself, unfortunately, Franky.
Guys, obviously, you gotta crawl before you can rock. I do preach a lot, we all, Semantic Mastery preaches a lot about outsourcing because you know, we want all of you to not have to work 12, 14 hours a day to make a nice revenue from this type of business, guys. But that doesn’t mean that you should start off outsourcing right away. If you have the resources, yeah, you certainly can but I know many of you do not and you’re looking to create an income. And so for those … yeah, I bootstrapped my business, I did absolutely everything. I literally started off with nothing and started my business just learning how to do everything and doing it myself.
And so Franky, that’s what I would recommend you do if you don’t have the funds. You either need to learn how to do it on your own or find somebody else that is looking to start a business, too, that may have some of those skillsets already and maybe joint venture or partner with them so that you guys … you know, two heads are better than one. You might be able to make more progress. I’m just saying, there’s not a lot that you can do if you don’t have funds for outsourcing, right? You have to do it yourself.
Hernan: Yeah. And also, SEO takes money, too. You’re spending money for tools, maybe you have a VPS or maybe you’re hiring somebody to do some specific stuff, right? So it does take some resources. It’s not only that … and it’s nothing, there’s no such thing as free traffic because you’re either paying with your time or with your money, right? So yeah, I totally agree with you, Bradley, in terms of get a couple clients, work them out yourself, get a couple clients and while you’re working on them, develop the process.
Like here’s the key thing. Initially, you will have to do everything yourself and this is some of the stuff that I’ve learned going through this is that every time you do a new activity, whatever that is, setting up a syndication network, whatever it is, it doesn’t really matter. Think about that on how to set up a process. Think about it in terms of how can I record this. It can just be a recording. Record yourself doing that so that you can train somebody.
Maybe you don’t have the funds to do it right now but at some point, you will. And that way, you have a document, like a living and breathing document that you can pass on to somebody else. So, initially, whatever project I’m starting out, I usually do everything myself. Not because I cannot outsource but because of the fact that I wanna know exactly how it’s done and I wanna develop a way that I’d like it to be done.
But I have the end in mind. You need to have the end in mind that it’s gonna be to hire somebody to do it for you. So that way, you win in time in terms of, okay, I’m gonna do this, I’m gonna record it so that by the time you get the funds, you already have that documentation in place if that makes sense. So it can save you a lot of time.
Bradley: Or at least a good starting point. I mean, chances are, 'cause Hernan is exactly right, whenever I have to learn a new task or something comes up in the business like a problem or something I have to troubleshoot for example an issue with the server or something like that. If it’s something new, a task that I haven’t done before, then I try to just at least take notes of what I’m doing, even if it’s just a very basic note in Google Docs, guys.
I take notes of what I’m doing because chances are, it’s not something that I’m gonna have to do very often and if it’s one of those things like, how many times you guys on the webinar now, I’m sure, many of you have had to go figure out something to fix or repair an issue. And then you had to learn how to do it, do research on Ogle and read through forums and stuff like that. And you finally figure it out, you get it fixed and then you forget about what the hell it is that you did to fix it and six months or a year goes by and then that same issue arises again and you’re back to square one, you gotta go start that research all over again, just because you forgot what the hell you did 'cause it’s not something you do regularly.
But if you are just taking notes, throughout the time that you did it, even just simple, basic notes like copying links from stuff that was helpful, forum pages and forum links and stuff like that, whatever the case may be, just take your notes, then, the next time that problem arises, you can do a quick search in Google Drive or whatever system you used to store your documents and find it and it’s gonna make that process so much faster. You’re gonna be able to resolve the issue so much quicker.
Well, now, that’s the basis of a process doc for training a virtual assistant, guys, it’s the same process. You can create notes for yourself and then you can take those notes and further develop them out with maybe perhaps a training video that you narrate the steps as well. That’s what Outsource Kingpin method is all about and then in that way, you can teach a virtual assistant to do it. So typically, I have a new process or something, a new task that I have to learn, I am like Hernan in that I like to learn how to do it myself the first time and I usually will do that same process two or three times to get a pretty good understanding of how to do it and also to make the process more efficient. Each time you do it, you typically become a little bit faster, a little bit more efficient.
And then I create the process doc and the training video and I hand it over to a VA and guess what? I never have to do the damn thing again. Never have to do the damn thing again because I trained a virtual assistant how to do it and I can forget about it from that point forward and even if I lose that virtual assistant, guess what? I have the process doc and the training video to give to another virtual assistant.
So, again, it’s a great way to do it, guys. Right, we’re gonna try to [inaudible 00:54:54] through this. He says, “I was planning on getting a tier IFTTT network around a location based YouTube channel and have the tiered property location based and use the syndication network to trigger by running live events to poke which will rank a video for long tail keywords and rank a dozen or half a dozen ranked videos to local business owners for a flat rate of 97 to 197 a month. Is this strategy still a viable solution?” Yeah, of course it is. Only thing I would recommend is perhaps, instead of trying to keep just a handful of videos ranked for an extended period of time, I would just run that, do it over and over again, every month. And we talked about that last week, about video carpet bomb method, specifically, or a couple of weeks, maybe. So if you go back and watch the archives, you’ll hear what I talk about there. But that’s absolutely a good strategy, still.
Would It Be Worth It To Hire A VA And Perform The Tiered IFTTT Network Strategy To A Rank A YouTube Video For Long Tail Local Keywords?
He says, “I know you taught it back in 2015, using the Yellow Pages trick which also looked like a promising strategy, are those still viable in 2018?” Yeah, of course they are. Of course they are. You find that some videos or some keywords are harder to rank videos for now, local keywords than they used to be. But that doesn’t mean you can’t find still easy opportunities. He says, “And if it does still work, is this entire operation, is this what I should be turning into a working procedures so that I can justify hiring a VA? I’m hoping that one month of this service will give me an ROI or break even at the very least for my money spent on hiring. Sorry for the super loaded questions but lots going on and a bit frustrated, you guys rock.”
Yeah, that’s exactly right. You know, go out and set up a couple of these campaigns and ran a couple of these out, find a couple paying clients to rent these or lease these from you. Then you can … and during that process, as we just mentioned, try to create a little bit of a process for what you’re doing on how you do it and if you’re using tools, for example, document how you use the tool. Exactly step by step procedures of how you use the tool. Document it via screen cast video. And put it into a bullet format and a Google Doc. That’s how I do it, it works wonders, guys, it’s amazing.
And that way, throughout that month that you’re doing this, you can be creating all your process docs and as soon as you get a few of paying clients, now you’ve got the money to pay a virtual assistant and you’ve got the training in place. One of the problems we’ve experienced in the mastermind, a lot guys, is people go out, doesn’t take advice and start hiring virtual assistants. They hire virtual assistants and they don’t have any process docs ready yet. So they go hire somebody and then they go, “Oh shit, I gotta give them training,” and then they have to spend time, creating the training while they’re paying a virtual assistant.
And so what I’d recommend is create the process docs first, then hire the virtual assistant so that you can give them training immediately upon hire. Okay?
Marco: I would just say that if he can’t hire a full-time VA, he can hire MGYB.co, get a carpet bomb from us and you can get started that way.
Bradley: Yeah, immediately.
Marco: Instead of having to do all of that work. We have the processes in place and we can do it for you while you’re training yourself and developing the process. And getting everything ready to hire a VA.
Bradley: That’s true. So Franky, for example, 'cause Marco just brought up a good point, this is what we’re talking about in the video carpet bomb. We have the $97 or $99 option which is very specifically for this type of thing. And so it’s like … I guess it’s $97. Let’s say, it’s 97 … it’s 100 bucks, so it’s $100. So if you are selling for $200 a month, you could buy it from us for $100 a month and every single month, we’ll re-run the campaign with the same keywords and the same location or a new set of keywords, typically it’s gonna be of the same locations. But we can run the same set of keywords or do another set of keywords the following month and then the following month another set of keywords or run the first set again. Does that make sense?
Point is, you’d be making a $100 in profit if you were selling it for 200 a month and you were buying it from us for 100 a month and we do all the damn work, you don’t need process docs, you don’t need a virtual assistant because you hired us as the fulfillment service. Then you can work on going out learning how to sell the shit. Right? Then you don’t have to worry about all that. That’s the point, guys. You could literally hire us to do the video carpet bomb, we charge you 100, you sell it for 200 or 250 a month. And every single month, we just re-run the campaign for you for the same price and you just collect the difference. That’s another way to do it. Now you don’t even have to do the work.
We’re out of time, guys. We still have a shit-ton of questions, or at least comments, anyways. Let’s roll through a couple more. I don’t know if everybody else can stay but I can stay for a couple more minutes today 'cause I don’t get my daughter for dinner tonight. I’m happy to stay for some more.
Marco: I can stay, I can stay, let’s go.
How Do You Use David Spraques’ REP Videos To Get More Clients?
Bradley: All right. Dustin’s up. He says, “You mention in one of your trainings that you use David Sprague’s REP videos to get your foot in the door with a lot of clients. He currently has a very similar product” yeah, it’s called [advedi 00:59:40], I know exactly what you’re talking about. Just a much more updated version of that, involving 30 second high converting ad commercials. Can you please describe how you use REP videos to get your foot in the door with clients before, as I can probably use that same information with this new product that essentially does the same thing, just better.
Yeah, Dustin, I actually purchased advedi 2 from David Sprague but it is … yeah, the videos are kind of nice and they’re good for Facebook ads and stuff like that but what I found is it takes a lot longer to create a video with that platform than it does with the REP video platform which is great because literally, you can set up the template essentially and then you can just schedule the reviews and it will automatically render the … you don’t have to edit the videos at all. You just set up the company information one time and then the video template and what you want the description to say and all that kind of stuff. And then, literally, from that point on, all you have to do is log in to the system and pick a review from the imported reviews that are automatically imported or whatever and then click schedule and then automatically will render the video and post it and syndicate it out to all the networks where Web 2.0 properties you have connected.
Or you can do it through syndication networks that are just connected to a YouTube channel, it’s entirely up to you how you wanna syndicate. But that’s why I like REP videos because I did try advedi but there was a lot more to do on the editing side of the videos to get the images right and the text right and all that stuff and that took way longer than what I wanna do. I like REP videos because it’s easy, it’s quick, it’s simple, I can click a couple buttons and it’s done. And in fact, I was just talking about virtual assistants, I have a VA that does that for me now every month for all my client. She goes in and schedules the reviews to be rendered and posted and all that for each and every client and then she also takes, 'cause we do …
I talked about doing press releases for all my clients and one of the press release, most of my clients, I have two press releases per month for most of my clients. And we do a review commercial for my clients once a month too. And so one of the press releases is a review showcase PR or press release. In other words, we publish the REP video, the review commercial, and it publishes to their channel as well as to many of my syndication networks. And then we publish a press release, highlighting the review commercial and that’s an excuse to link back to their website and their Google Maps listing too or to the review itself. Right? We talk about that, I don’t know, in a lot of our courses.
But that ends up working really, really well. So as far as the advedi stuff, yeah, advedi, I guess you could do something similar because it does create videos. As far as how do you do it for foot in the door stuff? Well, as I just mentioned, with the video carpet bomb prospecting method, it’s the same thing. A lot of times, for example, I might use one of those REP videos in the video carpet bomb prospecting method whereas when I start conversation, dialogue with a prospect, I might go, create a REP video for their company.
Again, I do this without telling them I’m gonna do it. I just do it and then when I have the followup call with the prospect, I’ll say to them, “Hey, look, I found one of your five star reviews online and I created this video for you, and I ranked it in Google for these keywords,” and I’ll just use that review video, it’s one video file. And I’ll send it over to my guy that does the video carpet bomb stuff and he’ll create a campaign.
And when I contact that prospect for the followup call, I’ll tell them, “Hey, listen, just so you know, since the last time we spoke a week ago, or five days ago or whatever, I wanted to show you how much I wanted to earn your business and that I can get you results right away or quickly. And so what I did was I created this video for you, I found a five star review online, I created this video for you that’s promoting your brand, it’s showcasing that five star review and I went ahead and promoted it for all these keywords for these products and services that you sell in your service area and here are the results.” And then I show them, “Okay, look, we targeted 65 locations and we got 13 key words to rank on page one and it’s that REP video.”
In your case, it could be an advedi, it doesn’t matter. My point is, now you’ve just done something free for them that’s of high value, it’s tangible, they can go confirm it themselves by doing Google searches and see that their brand is being represented for various keywords that you did. And that’s a great foot in the door strategy. Again, because, guys, it might be easy to us but to businesses, they see that and they’re like, “Damn, this guy is good.” How many other pitch marketing companies call them to pitch them on services that have results in hand already? It’s very very rare.
I feel offering a free ranking is played out nowadays as people have abused it and that most of the time, business owners are more tied into results. Well, that’s true. Ranking alone isn’t as attractive as it used to be because it’s more about ranking and producing leads. As far as for prospecting, though, I just use it because I’m not … if I’m developing my own lead gen assets, that’s what I’m teaching in Local Lease Pro, then I want to have calls and analytics. I wanna be able to show activity from that property so that when I’m pitching my lead gen service to a prospect, I can say, “Hey, listen, I’ve got results from this property already. In the last month, I’ve generated 13 calls and 24 clicks to the website. I’ve got data here to show you, Mr Prospect or Ms Prospect that this property is absolutely generating leads right now for your products and your services in your area, do you want them?”
But for prospecting, I don’t mind putting in that work and waiting and showing results because it’s my asset. I own and control that asset. But for prospecting, if I’m just gonna be pitching them on selling them my marketing services and I’m gonna use ranking as a way to show them that I can get results, it’s gonna be their brand on those properties so I’m gonna be promoting their brand and it’s something that to me is like [inaudible 01:05:47] it’s like throw away, it’s disposable. I’m doing this just to show you results and hopefully impress you so that you hire me for bigger and better things. Okay?
So, again, if it’s your own asset, you can take time and wait until you have quantifiable results as far as the number of leads it generates. That’s different. Showing rankings is great but if you can show leads coming through your properties, that’s much more attractive. But again, you don’t wanna spend time promoting somebody else’s brand and tracking link clicks and phone calls and all that stuff when it’s somebody else’s brand because then you’re doing work for them for free, right?
But a quick ranking project that only takes an hour or you can hire somebody to do it or whatever, that really is inexpensive, it’s a small price to pay to land a client.
How Do You Make Money Curating Content?
Exacto says, “Is it really possible to make money curating content? I know there is tons of value in using that content for your PBN syndication networks, I can see that for sure. What I don’t get is how you can profit from content curation. I never see posts of people looking for content curation. Even if someone needs a content marketer, I still feel they would be expecting unique content, not curated. Where can I find people who are willing to pay for curated content?” Well, all of my clients pay for curated content, every single one of them, guys, Exacto Example. Every single one of my clients pay for curated content.
You know, the thing is, guys, if you are providing content marketing service for a business, unless you are a subject matter expert in that particular industry, how the hell are you gonna write original content? Right? It’s gonna be shit content if you do. And so my point is, would you rather provide content marketing services for a company and fake it and try to give them original content when you’re not a subject matter expert or if you hire a content writer from a content forum, even if you select the proper category and all that, guess what? It’s gonna be shit content because they are writers, they are not subject matter experts in that industry. All that they do is go scrape articles online and reword them. That’s all content farms do, guys. They don’t write original content. They scrape content, mash it together and reword it. That’s what they do. And so if you’re buying content, unless you’re hiring a subject matter expert in that particular industry to write content, which is incredibly expensive, then how else are you gonna produce good content for that business?
Curating content is the act or the process of just being able to identify and locate high quality content from subject matter experts, already in that industry. And then curating it into a unique post because you inject your own commentary or the brand’s commentary. You’re acting as … you’re injecting commentary on the brand’s behalf into the post. So in other words, let’s say you’re doing a post on unclogging a drain for a plumber. I use that as an example because Adam mentioned earlier on about how do you curate content for a plumber.
Well, let’s say that you’re curating an article for a plumber about how to unclog a drain and you go find three separate pieces of content. A YouTube video, you find an article on This Old House or bobvila.com or Do it Yourself Network or something like that. And then you also find perhaps a how to article or a pdf from Lowe’s or Home Depot or something like that, those are three different pieces of content now. And you create, you curate a blog post on the blog about three tips or three ways to unclog a drain or to unclog a slow drain or something like that, that’s your blog title.
And now you do an opening paragraph, an opening sentence, it doesn’t even have to be a paragraph which is the opening cometary where you say, “Hey, in today’s blog post, we’re gonna talk about how to unclog a drain or how to fix a slow drain.” And the first stop is this and then you just introduce what the piece of content is. So in this case, let’s say it’s the YouTube video. This video shows a unique way or a quick and simple or an inexpensive way on how to unclog a drain. Boom. You put the video link in there. Or embed the video.
Then underneath that you might say, you introduce the next piece of content. Okay, that method was great and inexpensive but here is another method that I learned from or that was posted on bobvila.com and then you link to it or you put a section or a snippet of that article there. Then the same thing, you inject another sentence or two of commentary before the third piece of content that you curate and then you write a sentence or two for conclusion. That’s it.
Now, you don’t have to be a plumber to know how to find information on reputable sites from plumbers or people that understand plumbing that then you can curate into a post where all you’re doing is introducing each piece of content and then closing with a statement which is usually a call to action. Hey, got a slow drain? Contact us at and then phone number. Does that make sense?
So, people don’t pay for curated content. No, they do. My clients, every one of them. Part of my SEO service is content marketing and I have curated … every single one of my clients is curated content because I’m not a subject matter expert and neither are any of my virtual assistants. Does that make sense?
So anyways. We go over all this stuff in content Kingpin, we have a training course called content Kingpin that talks very specifically about how to build a business around content marketing, specifically curation. If you are interested in doing that Exacto Example, I would highly recommend you check that course out. It’s phenomenal, it works. I’ve been using content marketing services and curating services as a way to generate revenue for my business since 2012.
Lee says, “Gentlemen,” … oh, we’re almost. We’re 10 minutes over, I’m gonna wrap it up in four minutes, no matter where we are.
Does Using RSS For CoCitations Still Effective in 2018?
Lee says, “Gentlemen, you used to teach about using RSS for co-citations. Bradley had some training where he used Rankfeeder directly rather than the RSS which is RSS Authority Sniper software that you guys promoted. Is that strategy still effective?” Absolutely. That’s not gonna go away any time soon. Co-citation is incredibly effective, Lee. I don’t use the RSS Authority Sniper software because I always just found the co-citation stuff that I wanted to myself just manually. I found it to be a little bit better that way.
Now I know, Lisa Allen has updated that software a couple times, several times probably since the last time I used it so it might be a lot better. The Rankfeeder part of it is where the magic happens. RSS Authority Sniper just helps you to locate related content feeds. That’s it. But you can do that manually too. I’m not discouraging you from using her software at all. I’m just saying, that was … all that did was help you to find related content feeds. But I found I can find higher quality content feeds if I just did it manually. So I always did that part manually. Just going to Google. But then the Rankfeeder, that’s where the magic happens. That’s the tool that creates the co-citation. And Rankfeeder is incredibly powerful. It’s just an SEO thing. But it works really, really well.
I think we’re gonna have Lisa Allen on on a webinar again here shortly, guys. She comes on with us about once a year and we’re due, I think we’re past due with her and Adam was just mentioning that earlier this week. So I think we’re gonna have Lisa Allen on either next month or in November.
Marco: She’s also going to join us on Humpday Hangouts in October.
Bradley: Oh there you go.
Marco: Looking forward to that.
How To Obtain Multiple Physical Locations For Clients Servicing Nationwide?
Bradley: All right guys. About two more minutes and I’m done. Olena says, “Hey, I got a question about a GMB. We got a client whose business is physically located in Phoenix. However, the business is servicing the client nationwide. How do you obtain multiple physical locations without physically having them across the whole country so you could be listed in Google Maps in those multiple locations so you could run this type of ad, the Google local services ads, much appreciated.”
Okay, I don’t know anything about the Google local services ads yet 'cause I haven’t researched that. I probably should 'cause I do advert stuff too. However, I can tell you, Olena, if you want GMB listings, so that you can be ranked in maps, MGYB.co, baby. MGYB.co. Look at the GMB verification service. Just yesterday or maybe it was two days ago now, I purchased eight of them for the Atlanta, Georgia area. I found eight suburbs for a particular lead gen business or for a particular business type industry, using my Local Lease Pro method. I found eight of them, or actually 10 areas that are suburbs of Atlanta that look like slam dunks or what I call slam dunks. Easy pickings for getting in to the three pack with little to no work. And so out of those 10, eight of them are what I call slam dunks and so I purchased eight of the GMB verification services from MGYB just two days ago. Like all at once, boom.
But that’s because, now, potentially, even if I’m only 75% successful, I’ll have six locations in the Atlanta service area that would be highly valuable to the particular type of contractor that I’m targeting. And I can lease those properties out for a flat fee of, I don’t know, at $250 a month, that would be $1,500 a month. And we can do a package deal and say, “Hey, I rent them to you for $1,000 if you rent all six of them from me right now, $1,000 a month.” So anyways, that was a minor [inaudible 01:15:19], sorry, I went off on a tangent.
But if you want, I highly recommend you just go buy verified GMB profiles from MGYB and you’ll get them back in a week or two. I’d say within two weeks, you’re gonna get back verified GMB profiles that are ready for you to go in and optimize and start ranking in maps packs across the country.
Marco: My only concern is with this ads, the local service ads, how much scrutiny is that gonna put the GMB or how much is it gonna be under? [inaudible 01:15:54], what kind of verification does it require? Now, you will have a verified GMB but how much deeper are they going to delve into that?
Bradley: That’s true.
Marco: That’s my only concern.
Bradley: And what I would suggest, and that’s something you might have to figure out, Olena, would be perhaps each GMB verified profile, I recommend always having a separate Google account. If you buy them from us, it’s gonna be a unique Google account for each anyways. But what I would suggest, perhaps is that you would create the main brand, the main profile, the main Google account for the company that I would add that Google account as a manager for the other locations. Because as a Google my business manager, you can access all of the GMB listings that you manage in the adverts account and that might bypass any additional scrutiny. I don’t know that, though because I don’t have any experience with that. So you’d have to research that first.
It’s a great question, though.
Marco: What I would suggest is just start with two or three. Don’t go head over heels and order 100. Order two or three, put them through, get them in there, get them verified so you can run these local service ads. If that works, then you now have a process that you know is a winner.
Bradley: Yeah. All right, guys, I’m sorry I can’t get to the rest of the questions but we are well, well beyond the hour mark and I’ve gotta go. So I’m gonna wrap it up. I appreciate you guys sticking around, especially you Marco, you always do, you’re such a trooper, thank you man.
Marco: Hey man, any time.
Bradley: And guys, no Mastermind tomorrow but be ready 'cause Monday, we launch side hustle toolbox and I got the webinar for that. So come check it out. Local Lease Pro is in that and for the price that you’re gonna pay it’s absolutely ridiculous. I can’t believe we’re contributing this course that I’ve been spending a week on, the entire day, and it’s gonna be in … you can buy it for $47. It’s ridiculous but anyways. Take advantage while you can. We’ll see you guys next weeks. Thanks. Thanks Marco.
Marco: Bye everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 203 posted first on http://beyondvapepage.blogspot.com
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 203
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Click on the video above to watch Episode 203 of the Semantic Mastery Hump Day Hangouts.
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The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Welcome to Hump Day Hangouts, episode 203. Today is the 26th of September and we have got a lot to go over. Looks like Hernan is having a pretty hard time over there.
Bradley: He’s fine. He’s fine.
Adam: Nice try, buddy. Let’s go through real quick before we’ve got some really good announcements. We got a lot of stuff we wanna share with you guys but of course, we’re gonna run through and say hello real quick. So Chris, how are you doing, man?
Chris: Going good. Super excited to be here today. How are you doing?
Adam: Good, I got off a plane an hour and a half ago and had a crazy ride back with a super awesome guy who was originally from Vietnam and was also in the Marine Corps and anytime you’re in an Uber with passengers and the guy driving is saying, “I’m a machine gunner, I get paid to kill,” and then starts laughing. It’s funny between me and him but I think the other passengers might have been concerned.
Yeah, so that’s how I’m doing. It’s good to be home and glad I can make the full Humpday Hangout today.
Chris: Sweet.
Adam: Hernan, how about yourself, man?
Hernan: That’s commitment, Man. You are flying like an hour and a half and then you rush home to be on the Humpday. That’s pretty cool. So I’m great, actually, I’m excited to get to hang out with you guys and I’m also excited for POFU Live of 2018, this is gonna be awesome. And yeah, pretty excited about that.
Adam: Awesome. We have a little bit more about that. We’re gonna let Hernan mention that here in a few minutes once we go through here but Marco, how are you doing?
Marco: It’s freezing, man.
Adam: It’s like 62?
Marco: No, 64.
Adam: It’s awful.
Marco: Yeah, I had to put on a t-shirt with sleeves, man, this is ridiculous.
Adam: Well, you know, everybody feels for you. I know there’s a lot of people out there who are sending you their best thoughts and wishes.
Marco: Thank you.
Bradley: My heart bleeds for him right now.
Marco: Feel my pain.
Adam: Bradley, how are you doing, man? How’s the training going on that you’ve been working on?
Bradley: Oh god, dude, it’s turned into a monster. I made a mountain out of a mole hill. No, it’s just … in very much, this is a very similar fashion to syndication academy in that this training as part of the bundle that we’re gonna talk about here ina few minutes, it’s more for people that are not necessarily in the internet marketing industry, it’s just for entrepreneurs. And so I’m contributing the product called Local Lease Pro to this bundle for entrepreneurs and you know, because it’s not an IM crowd or an SEO crowd, I’m trying to make sure that I explain everything, what we’re doing and why we do it and that kind of stuff.
And so it’s very much like syndication academy in that it’s for people that may be completely green. And so it’s turned in to what in my mind was the concept of, “Okay, I’m gonna put this course together and it should be done in a couple of days, I’m here recording videos and all that,” it’s turned into … I’ve been working on it for like five or six days straight. And there is just a whole bunch of training in there, guys. It’s crazy.
And so I’m still not done. I’ve got more to do. But it’s turned into [inaudible 00:03:10] one of our bigger courses, so to speak. And so anyways, I’m excited about it ‘cause it’s a great course. We’ve got a member that’s coming to POFU Live, his name is Paul, he attends the Humpday Hangouts and has been following us for years. He actually joined or bought his ticket to POFU Live because I was so excited about this, this process, this method. And that’s what Local Lease Pro is about.
It’s more on the solopreneur side of things. In other words, it’s for a one man operation. What I’m gonna be teaching at POFU Live is the same business model but in a scalable way, a way that you can expand and create a true business out of it. So he bought the ticket because he knew how I excited I was about it. He said, “Anything that Brad gets excited about, I know it’s worth the money,” which I thought was … I really appreciated that comment from him.
So he bought the ticket and asked me and is like, “Hey man, since you’re gonna be teaching this,” he sent me … you know, we got on a phone call, and he was like, “Since you’re gonna be teaching this at POFU Live, is there any chance I can get a headstart on this and in that way, I could be one of your case studies or testimonials at the event?” And I said, “You know what? I like your boldness in asking me,” so I said, “Yeah, let’s do it.” So I gave him enough information for him to run with it and he just sent me an email yesterday that he’s already getting results. He’s done it with eight different GMB properties and got six of them ranked in the maps pack in under 24 hours. And so he’s incredibly excited about it and that’s the exact same training you guys are gonna get if you pick up the side hustle toolbox which we’ll talk about here in a few minutes.
So sorry, I didn’t mean to take up so much time but as you can tell, I’m excited about this course. I’m looking forward to launching it.
Adam: No, that’s good. Let’s just roll with it. I mean, you talked about that. So let’s go and tell people about it, let’s tell them about the webinar because we’ve got the side hustle toolbox, the training Bradley’s put together as part of that. But there’s a lot more to it and instead of just saying, “Hey, there’s a course or a group of courses, go buy them,” Bradley is gonna do a webinar on this Monday, right?
Bradley: Yeah. And so, the webinar that I’m gonna do on Monday is just about our product. I haven’t been through any of the other products that are available in the side hustle toolbox but just so you guys understand what we’re doing is there was a company, they’re called The Digital Content Curators and they essentially go out and contact product developers that are in the entrepreneurial space, make money from home, you know, anything in that kind of entrepreneurial type of space.
They go out and contact product developers in the entrepreneurial space and that covers a whole lot more than just internet marketing. And then they basically say, “Look, we’re gonna put together this … we’re gonna curate a package of other product developers, of entrepreneurial type products and we’re gonna sell it.” And what happens is, all of the contributors get essentially promoted to all of the other contributors’ lists. So it’s a way to gain exposure for the product developers or the contributors which is why I agreed to this. I thought it would be great to expand Semantic Mastery’s presence to work outside of our very small corner of the web that is SEO and internet marketing, local internet marketing, right?
So anyways, my contribution was, because this method that I’m working on is working so well right now, I said, “You know what? I got the perfect idea for this,” so I decided to develop this product, calling it Local Lease Pro and so on Monday, when I have a webinar, it’s gonna be essentially just talking about the Local Lease Pro because all the other products in this side hustle toolbox, is what it’s called, I haven’t been through. But just to quickly show you guys, I wanna grab the screen just for a minute and then I’ll pull it back but I just wanna show you guys something, take a look at this. This is insane.
This is the actual … these are all the products, here is mine, Local Lease Pro, so these are all the products that are gonna come in that side hustle toolbox. It’s insane, guys. I mean, and what’s even crazier about it, guys, is this is a $50 product. I’m not kidding. When we sell Local Lease Pro will also be for sale to the general public 'cause this side hustle toolbox is only gonna be open for a week. And then a few months later, they might open it again for another week or so as like a flash sale. But it’s only open for a week.
And this course that I put together, we’re gonna sell it, all day long, for $299, guys. The only way you can get this course is by buying it from us for 299 or by buying it through the side hustle toolbox during the very limited window that it’s gonna be available. Or you can get it for free if you join the Mastermind. That’s it, those are the only three ways you’re gonna be able to get this product. And so again, for 299, but this whole bundle here, guys, is gonna sell for 50 bucks which is fricking’ insane. I think that’s insane.
Had I known it was only gonna sell for 50 bucks, I might not have decided to contribute such an amazing course. But, at the same time, it’s gonna give Semantic Mastery a lot of exposure to an additional audience, more people than we typically do. So I just wanted to kind of point out what this side hustle toolbox thing is. It’s basically, you can see just from looking at this, guys, there’s a ton of stuff in here for people that are looking to learn how to make money on the side. You create a side hustle. And so Local Lease Pro is an entire business in a box method for building your own assets, your own local lead generation assets that then you lease out to local businesses where you pay per lead or whatever. But I recommend just leasing because that’s the easiest to manage.
And so that’s what I’ve been working on for the several days, day in and day out. And just to give you a quick preview of inside the membership area, this is it here for Local Lease Pro, and you can see that this is just the overview section and then take a look at this, guys, set up. Like set up is insane. This is very much like syndication academy, look at how many lessons are in here. It’s absolutely insane and I’m still not done. I’m just adding more and more like we got monetization, I’m working on that right now. We’ve got maintenance coming up and then the growth or the scaling, that’s probably gonna be coming soon, in other words, that’s not gonna be available on launch day because I’m gonna add some training from POFU Live into the scaling section. So that will be coming.
But my point is, guys, it’s an insane amount of information in here, guys. This particular method is working like crazy right now. So if you’re interested in local marketing at all or lead gen, this is one of the best methods, I think, ever and it’s crazy because really, it’s just a method that I had developed or used originally when I first started in the local marketing space in 2010. And then for some reason or another, I got away from this particular method and it’s just come back to me and I just started using this method again and it’s working like crazy.
Now, there’s a very specific technique that we’re using at the beginning of this that I didn’t have available before. But, anyways, it’s great guys. I would highly recommend that you check it out. It launches on Monday, we’re gonna do a webinar or I’m gonna do a webinar specifically about Local Lease Pro to go into a lot more detail about what it is and obviously, for this price, guys, 50 bucks for all this stuff, you’d be stupid not to.
Adam: Yeah. So the link is on the page now, you guys and we’ll be, obviously, sending out some emails about that. So if nothing else, check out the webinar and then once the link comes out for the actual toolbox, go check it out. Obviously, we want you to be interested or we think you’ll be interested in our course but that’s a ton of value. I mean, I don’t think we have to really hit that nail on the head again.
Bradley: Sure.
Adam: I wanna say real quickly, we had the webinar a couple weeks ago, now, was it a week or two weeks? It was in my mind but with Jeremy from Press Advantage. And so if you guys haven’t checked out that replay, I’m gonna put the link on there. Go check it out. The deal’s going away, I believe, tonight, right, Bradley?
Bradley: Yeah, that should be closing tonight, guys. In case you haven’t seen it, the webinar that I did with Jeremy from Press Advantage was freaking amazing. The offer that he gave us, I mean it’s one of those offers that only comes around a handful of times in a career. I’m not kidding, guys, it’s that good. So I would highly recommend if any of you are using press releases for your business which you all should be 'cause it works so damn well, especially for local stuff, I would definitely check it out today before he closes it 'cause once he closes that offer, it will never be opened again. And he said that [inaudible 00:11:23], that is an exclusive Semantic Mastery offer and it’s absolutely insane. And he’s never gonna open that up again to anybody else, including us.
We may do another offer in a couple of months with them again but it won’t be the same offer that’s available until the end of today. So highly recommend you check that out, guys.
Adam: All right. And I wanted to flip back around. We got two more announcements, both of these are really important 'cause they’re a limited time as well. Hernan was talking about POFU Live at the beginning. I’m booking in our VIP experience and that has to be completed in the next 48 hours. That’s part of the announcement. But basically, the VIP tickets are going away, we’re gonna have to shut that down because we have to finalize a lot of stuff before the event. But Hernan, do you wanna add anything to that?
Hernan: No, I mean, that’s the deal. VIP tickets are going away tomorrow night. So, at midnight EST tomorrow, they’re going away. You can still get the regular tickets but the VIP tickets get some extra time with the crew, some extra time to networking and actually a lot of people are getting the VIP tickets because they make so much more sense, right? At least that was the main idea.
So get it, if you haven’t already, go ahead and get it because we will love to have you there at POFU Live, it’s gonna end up being an amazing event. We’re really pumped about it.
Adam: Definitely, definitely. And just real quick, too, if you’re new here, and you’re just watching us, I wanna say thank you first of all. And if you’re wondering, one of the more common questions we get is, “Hey, where should I start with Semantic Mastery?” And battle plan is the place to start, I’m gonna put the link on the page for that. And as always, the Mastermind is available for those of you who wanna take things up a notch or two or several and wanna be … getting the, what I call the insider access, the live webinars, additional training and access to a lot more of our products. So, I’ll pop that link on as well.
And I think, Marco, we got something else special going on, just until the end of today, right?
Marco: Yeah, it’ll be over at 6 pm Eastern, we have a 50% off sale on Done for You RYS stacks. Done, of course, the Semantic Mastery way, by the VAs that I trained personally. I am now personally overseeing them again to make sure that everything gets done the way that it should be done. I mean, not that it wasn’t before. But just so everyone knows that they’re now under the MGYB.co banner. And that’s where we will do our Done for You services and offer our products and whatever else comes out under that banner. You can be sure that it has the Semantic Mastery stamp on it.
So you know, take advantage of it. It’s 50% off right now until 6 pm Eastern. So you’ll have an hour after Humpday to decide whether you wanna jump in or not. And if you’re worried about not having the information ready or whatever. Buy it and then you can submit the information later.
Adam: Awesome. All right. Well, I’ll give the rest of the links up on the page here as we get rolling so everyone’s got access to the RYS discount for the Done for You through MGYB but otherwise, I think we’re good to go, guys, anything else?
Bradley: No, I think we can do it.
Adam: All right, let’s do it.
Chris: Let’s do it.
Is It Better To Use An Existing YouTube Channel In A Branded Network Or Should You Create A New One?
Bradley: Right, I’m grabbing the screen, we’ll get going. Sam Bailey, what’s up, Sam. He says, “I ordered a T1 network and link building package for a website RSS feed. Now I want to make a YouTube channel for the same brand. Please remind me, is it better to use the YouTube channel on my current brand and network or make a new one? Thank you.”
It’s entirely up to you, Sam, you can … look, I would recommend if you’re gonna be keeping your video and your blog content separate and what I mean by that is a lot of people will create a branded network and tie both their YouTube channel and their blog to it and that’s perfectly fine, right? It’s all branded content anyway, so it should be going out to your branded network.
But, what happens is, I’ve seen a lot of people take shortcuts and when they publish a video to their YouTube channel, they’ll take their video and then go create a blog post out of it on their blog and a lot of times, that blog post is gonna be the same as the video title and it’s just an embed or it might have an embed with the video description or whatever it may be in the actual blog post post body.
But what happens is, on the Web 2.0, the syndication sides, it ends up looking like a duplicate post because if you syndicate just the video from the YouTube channel, it’s gonna have the title of the post on the Web 2.0. So like blog or Tumbler WordPress or whatever is gonna be the video title, then it’ll have the embed and then, if you do the same thing by going and just posting that video to your blog, also, now your blog is gonna publish to the Web 2.0 through the syndication network and it’s gonna look almost like a duplicate post.
And what happens is it will make your Web 2.0 look kind of spammy and sometimes, it can even have your web 2.0’s terminate it because … the blog accounts mainly because it looks like duplicated content. So that’s the only issue. As long as you’re keeping your content unique on YouTube and blog, it doesn’t mean you can’t repost your YouTube videos to your blog, you certainly can. But what I would recommend is that you create a more blog-like title for the blog than just a keyword like we typically do for YouTube videos, right? I would create a conversational title like most blog titles are and then I would also add additional content to the post body besides just the embed or the embed and the YouTube description? Does that make sense?
I would have additional content there. In that way, the titles especially make that unique because then on the web 2.0 it’s gonna look different right off the bat, it’s not gonna look almost the same or similar, does that make sense? And then also just varying the content up a bit. So you can still publish the same videos from your YouTube channel to your blog and if you’re gonna be doing it that way, then you can publish both videos to the same syndication network.
Now, if you are gonna be doing the method that I just mentioned that a lot of people do which is just republish videos to their blog, then I would recommend that you just create a separate syndication network for your YouTube channel. It doesn’t have to be branded at that point, it could just be a persona based network, just for SEO purposes.
Or you could create a separate branded network and append something to it like videos, it could be the brand name videos. Whatever. Let’s just say it’s the Semantic Mastery branded network and then you have a Semantic Mastery videos network. Does that make sense? That could be a separate network but still branded, still interlinked. It’s still promoting the same brand and all of that, you’re not trying to hide it but you would just call it the video network and you could certainly do that, too. So it’s entirely up to you how you wanna do it.
Like I said, I would prefer you did it all to one branded network as long as you’re keeping the content unique on both YouTube and the blog. That’s it. Okay. Good question, though, Sam.
What’s The Venue Of The POFU Live Event?
Joe. Joe keeps asking this question in our paid groups as well as support and now on Humpday Hangouts. So, Joe, I know that we’ve already addressed this in one of the other groups or in support or in both so I’m not gonna address that right here unless Adam wants to reveal it but I don’t think we do.
Adam: No, and anyone who’s gotten their POFU Live tickets got an email yesterday or the day before with the location and so attendees obviously will know where the location is.
Bradley: Okay, so yes. So you guys should have already received a notification now. I’m sorry we had to keep it under wraps. We did that intentionally, guys. Trust us, it was for a reason. We were not trying to make it difficult on anybody. All right?
Is It Okay To Buy Tons Of Sape Links That Point To A Web 2.0 That Points An iFrame To A Site?
Da B., Dustin, okay, I like Da B better. Nah, I’m kidding. Dustin say, “Hey, guys, I was wondering, since iFrames don’t pass penalties, couldn’t I just buy a ton of Sape links that point to a Web 2.0 that points an iFrame to my site? Greetings, Dustin.” That’s a really good question. I don’t know. I just haven’t used Sape links in quite some time. I used to use the shit out of them but I stopped using Sape links quite some time ago now because really, the only link building method I do anymore, besides drive stacks, is press releases. And occasionally, if I still need some spam links, I’ll send them to our link builder to do it. But I don’t even do that very much anymore because I haven’t needed them. We’ve been able to get results using our @ID page stuff, the local iFrame loop, RYS stacks, press releases, all of that are able to just crush it with those methods which means I haven’t needed to do a bunch of Sape links.
However, you’re onto something there, Dustin, when you’re talking about iFrames. We talk about iFrames stacks in RYS Reloaded. Also a bit in Local GMB Pro and also a bit in Semantic Mastery Mastermind and they’re super super powerful. I let Marco comment about Sape links but you know, like I said, I just have stopped using Sape links 'cause we haven’t needed them. Marco, what do you think?
Marco: Yeah, I’ve stopped using Sape links. Number one, Google hit Sape link network not too long ago. And things went really bad for whoever was in that network. I don’t know which one got hit. But you know, there’s always that chance. The way that I do it is, and we actually tested it on something that mattered. We went to a highly competitive market, highly competitive niche, built the drive stack and you know, I’ve said this before, we hit it with a million GSA links and we didn’t care where the links came from.
So they included porn. And you could see it in the analytics, in what used to be webmaster tools, now search console. You could see all of those links and some of them, you didn’t wanna click on and if you did, you didn’t want your mom or your kids around when you clicked on it. And yet, to this day, that project is still ranking in the three pack, it’s ranking in the map pack, it’s ranking organically. It’s ranking files, it’s just ranking a whole bunch of stuff. So it just goes to show the power or the cleansing power of drive stacks.
You can launder links. I’m pretty sure that you can do it this way if the Web 2.0 that you’re going through is number one powerful enough to withstand all of that spam. If it’s not gonna kick you out, you know, if you’re not gonna lose it for hitting it with all of that spam. And you know, I always say, nothing beats a [inaudible 00:22:09]. And this particular thing here that you’re proposing is a test in the making. So try it out on something that can make you money but you don’t really care if you lose it.
Bradley: Yeah, that’s a great point. That’s a great point for you guys that don’t already know this. Any time that you have something that you’d like to test, a theory, don’t do it on a property, obviously, that’s important or like a client property or something that’s already generating revenue. Set up a test property. Go find an affiliate offer or a CPA offer or a paid per call offer if you’re doing local or something like that, specifically just for testing purposes. Go find an offer and then set up a test site, a test property, test page, whatever it is that you’re doing. And then spam away, do whatever kind of testing you want. Be as creative or as aggressive as you want.
Because all that can happen is you lose the property but it was a test property anyways, no big deal. Or the alternative is, whatever’s shit it is that you do ends up working and ends up making you money and then at that point, repeat the process on a second test property and if you get the result two times in a row, then it’s up to you if you wanna do it a third time to prove it or disprove it to see if it was just a fluke. But usually, after two attempts, I know that that’s decent enough that I can start applying it to some of my properties that are already monetized or important. And that’s when I’ll start implementing it to existing stuff.
But my point is, guys, set up lead gen properties or affiliate or CPA properties or stuff like that that you can test with that, again, if you lose them, it’s not a big deal, it’s not gonna affect your revenue. But if it works, now you’ve got something that’s producing revenue. I like to do it with local properties, local lead gen stuff. I like to test on local lead gen properties because I know that if it works and I start ranking and start generating leads, then I can monetize those leads.
Marco: It’s on sale. And I’m gonna push it. Go buy a drive stack because it’s the perfect link laundering machine. It’s perfect. The worst that can happen is that Google disregards your savings, that’s the worst that can happen. And the best that could happen is that you power it up so much that you literally take over the niche.
How Do You Use SameAs Tag For Local Businesses?
Bradley: Yeah. All right, so Melanie is up. She says, “Hey guys, I’ve been using Jason ID schema for some time but I’ve never learned how to use the same as tag for local businesses. It has an @ID which I don’t know where I’m confused where to put, could you please help me out?” It’s a great question, Melanie.
Okay, so the same as is essentially … it’s a way to tell Google what other properties represent your brand. Does that make sense? Or the brand that you’re promoting for that project if that makes sense. So, a same as would be like you would list in same as the Facebook page, the Twitter profile, YouTube channel, Google Plus page, Instagram if you have it. You know, citations if it’s for local businesses. You could be listing your Yelp URL, your Yelp profile, Yellow Pages, Super Pages, Angie’s List, you know, all of those. Brown Book. You know, all of those are different ones.
If you’re doing press releases and you have a company page or an organization page or what we call a newsroom, that’s another great one. I talk about that right now specifically because we just got off the webinar with Press Advantage and they produce beautiful, beautiful company pages that have a lot of SEO value. So those are great branded tier one properties.
Or what can be used as what’s called same as. So if you’re familiar with the syndication academy or syndication networks that you can buy from our MGY … or I don’t think we can buy them there yet, we don’t have syndication networks in MGYB yet, do we? No we don’t, I know we don’t.
Marco: As of October 1st, we will.
Bradley: Okay. Well either way, if you purchase syndication network, build it yourself or whatever, you’re gonna set up a network of branded properties and all of those properties could potentially listed as same as properties. Okay? So that’s all it is. It’s just telling Google, “Hey, this is our brand on these other platforms as well.” And it’s a way to tell Google, “Recognize us over here too. Give us credit for all of these properties that we’re mentioned on.” Does that make sense?
So it’s very, very powerful, guys. That’s why interim linking works so well. You know, so many SEOs … I remember, for many years, SEO was all about hiding footprints and there’s still a lot to that, there’s no doubt. But, syndication networks was counterintuitive because we would go out and set up all these properties that we would link back to our brand and we weren’t trying to hide footprints, we were claiming our footprint. We were literally broadcasting our footprint out to the world, saying, “Hey, this is us and this is us everywhere.” And it started to work.
And it was very counterintuitive when I first implemented that strategy many years ago now. But it just continued to work and work and work and now it’s pretty much now … the same as attributes in Jason LD schema or structured data proves why that works. It proves that Google wants to see and wants to know that a brand has a big footprint if that makes sense. The bigger the footprint, the more authoritative it is so to speak. Okay? So again, that’s what same as tags are for.
Now, an @ID stuff, that’s a little bit different. Go ahead.
Marco: If you get into to the @ID. Melanie, go to the Semantic Mastery page, right click on it, view the page source and you can view how we’ve set up our Jason LD schema. It validates so it’s working perfectly well. You can work off of that. Or, you can use all sorts of schema generators that are online, Jason LD schema generator stuff. I forget who this guy is but I’ll find the link in a bit and post it up the top. I mean, you can generate your own. It’s really simple, nothing complex about it, you’re just giving Google bot information about your company and everything that’s related to your company or your website.
Adam: Go ahead Bradley on the @ID.
Bradley: Okay, so @ID, it’s a great question on that, too. So, for a long time, for I don’t know, a year or something like that, many months in any ways, I didn’t really understand what @ID was for, either. And so all I was told was that the @ID field in the structure data for local business, that you would put just the homepage URL of your website, of your money site. Okay?
However, I came across this article when it was published, whatever that was. It’s an SEMrush article, it was published in July of last year. I didn’t come across this last year, it came across it more recently than that. But within the last, I don’t know, six months. In fact, I did the local iFrame loop training in syndication academy which is about @ID pages. And that was in February of this year. So, I believe I came across this article in December or January. So anyways.
When I came across this article, it says, “Are there other values for @ID @type corporation” and then a little bit further down where it says, “What is this @ID?” Okay? And it was talking about this. I was just reading through this entire article and I got to this section about what is this, @ID. So it was saying basically, “What is this?” And that was a question I had always had. In fact, we had Ryan Rodman on who’s a schema pro, I think that’s actually what his website name is, schema pro or schema.pro or something like that. Anyways, he was a schema ninja and he even, at the time, he came on on our Mastermind and did a webinar with us, even he said the @ID, just put your homepage URL in.
So that’s all I would be doing. But when I came across this article, I read through it, I’m not gonna read through it here, guys, but it talks about the @ID page or reference basically being like somewhere to point Google to say, “Okay, this is where you can confirm all the information about our brand or about our company, about the brand,” and so essentially, an @ID page becomes like a point of reference for the entity.
So, my understanding was, I instantly when I saw this, I said, “That’s the best explanation I’ve ever seen for … really, the only explanation I ever saw for what an @ID page is supposed to be.” And it instantly clicked and made sense to me. I was like, “Ah, I can see where we can do some pretty nasty stuff with this.” And so that’s where I developed the local iFrame loop method which was, again, that’s in the February 2018 update webinar for syndication academy. If you’re not in syndication academy, go join it, you’ll learn it. Or come join the Mastermind, we talk about it there or on RYS Academy Reloaded. I think we might have also done it in local GMB pro.
But anyways, it’s a very, very powerful strategy because @ID pages, you can set up and do all kinds of nasty iFrame stacking. I can’t get into that here but you can do some real nasty iFrame stacking with @ID pages and just really, really cool stuff. So, an @ID page, typically, what I do is I set up an HTML page that I upload direct to the root of my domain on the server for wherever the webpage is hosted and I just use a simple HTML template because it’s a static page, it’s not a dynamic page. Or if it is dynamic, it will be updated via iFrames. In other words, whatever our iFrame into the HTML page will update dynamically anyways.
But so it’s a static page, it loads quickly and I just add it to, like I said, it will be like for example, I would add it to the directory of semanticmastery.com/ID or ID.html would be the @ID page for Semantic Mastery and I have not created one for Semantic Mastery, I’m just using that as an example. And that would be my @ID URL that I would reference in the structured data. So it’d be https:whateversemanticmastery.com/ID.html. And it would be a simple html file but it would have all of my name, address and phone number, all of my same as attribute links. So in other words, all of my main tier one branded profiles and top level citations would all be listed in hyperlink format on the page.
Hernan: And, let’s not give away too much more.
Bradley: Yeah, and then the iFrames. That’s what I’m saying. And just the iFrame stuff which, again, if you guys aren’t familiar with what you can do with iFrames, come join RYS academy 'cause that’s where we’re talking about it the most and some of the stuff that you can do in there is just insane. Okay?
And that’s all you gotta do, guys. So just put all your company information on the @ID page and that becomes now kind of like a resource that Google will reference via structured data, right? The Semantic Web, essentially. And it’s gonna always go reference that to confirm details or data for a particular brand or entity. So just read through this article, it’s a great article by the way. You’ll learn more about it, it was a good question. If we’re picking winners that would be a good one today.
What Are Your Experiences With Linking Press Releases For Your SEO Campaigns?
Brian said, “I’ve heard about two different approaches regarding linking from press releases, one is use only brand anchors and naked URLs or two, and from press advantage, use primary and secondary keywords, linked to money site, a tier one site, many possibilities here and a previous press release, if related. What has been your experience since these will go out to 200 to 400 publications?”
Okay, so I totally agree with number one which is use brand anchors and naked URLs 'cause that’s pretty much primarily all I do if I am gonna do an anchor text link or a link with anchor text then I usually only do that for tier one properties. Like in other words, I’ll be linking to a branded tier one property which could be a citation, it could be one of my Web 2.0s, a social media property, Facebook page, whatever.
If I’m gonna use keyword anchors for a link and a press release, I typically will only do that to tier one properties or search pages. Like in other words, like GMB posts for example which is basically like a search engine result page with an overlay, those work. You can also hit actual search queries like search query pages from Google, there’s some pretty ninja stuff, we talk about local PR pro about that. But yeah, so again, I totally agree with number one. If I’m going to be using any anchors, keyword anchors, it’s gonna be specifically to tier one properties.
Occasionally, like I said, I might link with a keyword to another press release but then again, that would just be another tier one property, that’s not direct to money site. Okay?
Theoretically, you could get away with probably using keyword anchor text more direct to money site because so many of the links on press releases are no follow and that means it won’t cause an issue with anchor text ratio. But again, there’s really no point in using anchor text links if you don’t need to. If you can achieve the desired result without anchor text links, why use them at all? Why take the chance?
How To Use The MGYB Video Carpet Bomb Service In Prospecting Clients?
Okay. Lila is up. Hey guys, my question is regarding the video carpet bomb service in MGYB.co which is our store, guys. She says, “I heard Bradley mention training for how to use it for prospecting, can you please expand on that?” Yeah, it’s very simple. The video carpet bomb method for prospecting, we actually just increased the overall … what you get for it. I think now we’re doing a 15 mile radius in three keywords for the prospecting version, the prospecting method. Essentially, what I do with that is whenever we have a prospect that is in our funnel, you know, I’ve been working on setting up automated prospecting funnels and such for months now and we’ve got one that is just working really, really well. So we get leads that come into our funnel, they get put onto our lead nurturing sequence and our autoresponder and all of that.
Well, eventually, some of the leads end up wanting to initiate a conversation, they want more information and so they initiate a conversation with us or with my sales person and then from there, as soon as that conversation is initiated, then we send the contact information or the company information for that prospect over to the MGYB, to our virtual assistant that runs the video carpet bomb campaigns. And he creates the prospecting campaign which is essentially, we take a video file and three keywords and then he goes out and collects all the locations within a 15 mile radius of the business address and then goes ahead and optimizes that one video file and targets all three keywords times however many locations are in a 15 mile radius for that business, right?
And so, let’s say there’s 30 locations in the 15-mile radius and there’s three keywords, then it ends up being 90 keywords that we test with this video carpet bomb method. So essentially, he goes out, takes the video file and each video file is renamed after one of the keywords plus one of the locations for a total of 90 combinations in this particular example and then we upload it into YouTube and then he goes back, like an hour later or whatever, and the software that he uses ends up checking for ranking and seeing which out of those 90 videos, which ones are ranked on page one.
And then he returns those results in a spreadsheet. And so out of 90 potential keywords which was three keywords time 30 different locations, we might end up with 15 or 20 of those keywords ranked or those videos ranked for those keywords if that makes sense. And we have a report that shows it. and that way, when we start the conversation or when the prospect starts the conversation with us, we have a sales cycle that covers many multiple calls. And so the first call, once we have a conversation with a prospect, we initiate that video carpet bomb. We don’t tell them we’re doing it, we just do it. And on the second call, we present them with the results. And say, “Oh, by the way, look, we wanna earn your business, we really wanna earn your business and we wanna show you that we can get results and we can get them quickly. So just since the last time we spoke,” which usually it’s about a week in between calls, sometimes less, usually it’s about a week in between calls.
“So since the last time we spoke, I wanna show you what we did for you. It’s free of charge, we’re not charging you anything for it but look, we took this video, we ranked it for your products and/or services in your service area and it’s branded for that company with their phone number, a link to their website, their NAP, name, address and phone number in the description,” and we present the report to them and say, “Look you can go verify this on your own, go do search in Google right now for this keyword and you’ll see the video ranked on page one and it’s got your company information.”
And so that’s all we do. It’s a way to kind of wow a customer and earn their trust because how many companies will do that? And I’ve landed so many of my clients that way, guys, because I will get a client referral or something like that and I’ll start a conversation with the prospect and I’ll tell them, “Okay, look, let’s go ahead and schedule a call for next week, I’m gonna do some research on your property, I’m gonna audit your digital presence. And I’ll prepare a report and let’s get together next week and we go ahead and schedule the call,” and then I send that information over. Or, you know, I used to do this myself but now, I’ve got somebody that does it for me. And run that campaign and then, when we follow up the following week and I present the reports that I told them I was gonna present, I always start the conversation with, “Hey, listen, before we get into the reports and the audit that I produced for your digital presence, I wanna show you something because I wanna show you how much I really want your business and I wanna earn your trust and your respect. So I did this for you, it’s free of charge, I just wanna show you what I did in this last week since we spoke last.”
And I just show him the results and then I email them the spreadsheets so they can look at it themselves on their own time too. And that starts that conversation right off the bat with me giving them something, showing them that I can get them results and that way, the rest of that conversation on that second call is so much easier and they’re excited because they got something for nothing. And I proved to them that I can get them results, right? Right off the bat. And so it’s very inexpensive. I think we’re selling that for 20 or 25 dollars in MGYB, guys, it’s totally worth it because, obviously, if you’ve got your own tools, you can run this kind of campaigns yourself but what’s your time worth? If it takes you an hour to run one of these campaigns, you know, I don’t know about you but my time is worth more than 20 or 25 dollars an hour, I’d rather pay somebody 20 or 25 dollars to do that and have it nicely done and prepared for me to where, when I talk to that prospect, a couple of days later, a week later, or whatever, I’ve got results to show them.
And again, I’ve landed many of my clients that way, guys, because people said, “Wow, I’ve heard this in some form or another, like, hey, wow, I’ve never had anybody … we’ve never had any company or marketing guy or anything like that do something like this for us, that’s really cool.” So, it’s a good question, Lila, but hopefully that makes some sense.
Something that you can use to sweeten up your prospecting methods. ‘Cause it’s very inexpensive, it’s quick and it’s easy and it shows them results, like tangible results that they can go verify on their own. Okay?
Hernan: By the way, Bradley, if we can add, John joined the Mastermind last week, so welcome. And we’re having his onboarding call I think on Friday.
Bradley: Awesome.
Hernan: So, I’m really excited. I’m really excited to talk to you, John. So thank you for joining, John, I’m pretty excited to talk to you on Friday. So just wanted to say that.
How Do You Verify Rural Businesses In GMB?
Bradley: John, he says, so welcome to Mastermind, John. He says, “I was wondering how other people deal with getting rural businesses verified. These businesses don’t receive mail at their location, I have one business in particular where I followed the procedure for photos and the rest and they said, they would only verify with a video call from the business with the owner which, at the time, was impossible. Thanks.” Yeah, you know, I’ve actually experienced that one time for Mario’s Service which is actually the case study for our local GMB pro. I had to go through that exact same issue and it wasn’t because it was rural, it was because it was an existing verified GMB profile that the owner didn’t have access to.
So anyways, okay, so for rural businesses, how can you verify? Well, my first suggestion to you would be, tell the rural business to go rent a P.O. box from the local post office and use the street address option. That solves the problem. Now they have a physical mailing address for their business which is the P.O. box and they can register that physical address, using the street address option from the post office as their business address. If they’re not receiving mail at their address, they’re probably not receiving customers at that address, either. So you can opt to hide the address from Google Maps. I’m just assuming that that’s the case. If they can’t receive mail at their business address because it’s a rural business, they likely don’t get customers there, either, right?
So you probably don’t need to display the address. And so in that case, I would say, “Go ahead and get a P.O. box and use the street addressing option,” which is just an additional form you fill out, it doesn’t cost any other money. Or, buy a Done for You verified Google my business profile from MGYB and we’ll create it for you. Right? And now, you’ve got an actual GMB maps listing that’s verified that you can brand for the company, you can put their phone number in it and all that kind of stuff. And it will show up in maps without having to do the verification, jump through hoops for verification as Google is making you do. Okay?
So that would be my first suggestion is just either go get your own mailbox or use our service which, guys, just use our service, it’ll save you a shit ton of time. If you gotta go get a post … I was just talking about this in the training that I’ve been recording this week for Local Lease Pro.
I used to get a ton of mailboxes myself, P.O. boxes. And even just last month, I got two more just last month. And then we launched the MGYB Google GMB verification service. And now, I’m not doing any more post office boxes because it uses so much of my time. For example, if I gotta drive an hour away, first of all, I rent the P.O. boxes online but you have to go to the physical location to sign up their paperwork, show two forms of ID and then pick up the keys and that’s when they assign the actual box number to you.
So you have to drive to the location, fill out the paperwork and all that and get the keys and the box assigned to you and all that. Then you have to go back and register the GMB, request verification and then drive back to the post office, seven or 10 days later, to pick up the postcard and hope that it’s there because I can’t tell you how many times I’ve driven an hour in one direction, so a two hour round trip, to register the P.O. box, then a two hour round trip to check for the postcard and it’s not there.
So I have to go back and request it again and then go back another two hour round trip to get it. That’s six hours to get a postcard. You can buy a verified GMB profile form us and MGYB for 150 or 200 dollars. Again, I don’t know what you guys’ time is worth but to me, six hours of time, I’d rather spend 150 or 200 dollars and have it done and not have to spend six hours driving back and forth. And a month’s worth of time.
So, you know, that’s why I’m saying, guys, I would highly recommend that you just use that service. The other thing, last thing I would say about this, John, is if you, for rural businesses, I mean, that’s where I think the problem is. If you can’t get a verified physical mailing address for the business, then it may be very tough to verify those businesses unless you do what I said which is just come up with a different address. Right?
So, does anybody have any other suggestions for them? For John, I mean?
Hernan: No, that’s perfect.
Bradley: Okay. That was a good question, John. But yeah, what I would do is I would just abandon that one and start over or mark it as permanently closed or something like that. If you can’t get it verified, it’s no good anyways, right? And then start over again and I would highly recommend you just purchase the Done for You verified GMB profile, it’s gonna be so much faster and easier. And by the way, when you purchase them, they’re already verified is what I’m saying.
Do You Have Any Contact Information On The Support Team Of Curation Suite And Super Social Engagement?
All right. Eddie’s up. He says, “I purchased Curation Suite and super social engagement from YouBrand after your webinar with Scott Scanlon two years ago. I’ve emailed their support a week ago but have not had a reply. Do you have any contact information for them or have any advice reaching them?” No idea, I wish we did. We had the same problem, that’s why we stopped promoting it.
Adam, are you still on? Can you mention something about that?
Adam: Yeah, no, I would just … yeah, sorry, I can’t help. And if you wanna … let’s see, sorry, I purchased Curation Suite from you. Yeah, I’ll give it a shot. I hadn’t heard from Scott in a while and yeah, like Bradley said, you know we had some issues back and forth and now he had some issues with his support team so it wasn’t just him ignoring people but haven’t tried. So, Eddie, if you wanna send something in to us at support and mention me and I’ll look into it and see if we can get in touch with them.
Bradley: Yeah, 'cause it was an awesome service but we had some issues with unable to get responses for some of our contact requests as well. So we kind of abandoned that. I know, Adam was the one in communication with the guy and so yeah, there was some issues, but yeah, that’s we really stopped promoting this, specifically for that reason.
Adam: Yeah, I won’t put it out here, just 'cause some issues that we had like that. But that webinar was really good. Maybe I will. We should put it out or maybe we can clip it out, you can find it on our YouTube channel probably, but yeah, if you look for Curation Suite or Scott Scanlon on our YouTube channel, he had some really good advice on curation and how to use that for local businesses which, you know, a lot of people [inaudible 00:47:55] work with a plumber, what can I do? I’m like, man, if you get a couple gold nuggets.
Bradley: Yeah. So, he was asking about Twitter development, account needed to be approved to create new apps which is required for the tools that he uses and then, when applying for a Twitter developer account, would you suggest applying as a business or personal? I can’t answer that. Maybe Marco can. I don’t do anything on Twitter, guys, I could give a shit less about Twitter, honestly. I know it’s powerful for some stuff but I’ve never been a fan of Twitter and so anyways, Marco, do you wanna comment on that?
Marco: No, because we’ve never applied for a Twitter Dev account.
Bradley: Okay.
Marco: So I have no idea how to answer that. Sorry, maybe somebody else that’s on right now could answer or if you go to our free Facebook group if you’re not in any of our paid groups and ask there.
Bradley: Yeah. Sorry, I can’t give you a better answer, Eddie.
Hernan: I will do that. We have really helpful people on the Facebook groups.
What Do You Do When You’re Short On Funds And You Can’t Afford Outsourcers?
Bradley: Yeah. Franky says, “Hey, I have a couple of questions, not just one, I hope you don’t mind.” Well, we’ll try to roll through them rather quickly, Franky. He says, “I feel there is so much SEO work to do and so little time.” Well, join the club, Franky. Welcome to the club. He says, “I know you preach about outsourcing but what do you do when you’re short on funds and can’t afford an outsourcer?” Well, then you’re gonna have to do it yourself, unfortunately, Franky.
Guys, obviously, you gotta crawl before you can rock. I do preach a lot, we all, Semantic Mastery preaches a lot about outsourcing because you know, we want all of you to not have to work 12, 14 hours a day to make a nice revenue from this type of business, guys. But that doesn’t mean that you should start off outsourcing right away. If you have the resources, yeah, you certainly can but I know many of you do not and you’re looking to create an income. And so for those … yeah, I bootstrapped my business, I did absolutely everything. I literally started off with nothing and started my business just learning how to do everything and doing it myself.
And so Franky, that’s what I would recommend you do if you don’t have the funds. You either need to learn how to do it on your own or find somebody else that is looking to start a business, too, that may have some of those skillsets already and maybe joint venture or partner with them so that you guys … you know, two heads are better than one. You might be able to make more progress. I’m just saying, there’s not a lot that you can do if you don’t have funds for outsourcing, right? You have to do it yourself.
Hernan: Yeah. And also, SEO takes money, too. You’re spending money for tools, maybe you have a VPS or maybe you’re hiring somebody to do some specific stuff, right? So it does take some resources. It’s not only that … and it’s nothing, there’s no such thing as free traffic because you’re either paying with your time or with your money, right? So yeah, I totally agree with you, Bradley, in terms of get a couple clients, work them out yourself, get a couple clients and while you’re working on them, develop the process.
Like here’s the key thing. Initially, you will have to do everything yourself and this is some of the stuff that I’ve learned going through this is that every time you do a new activity, whatever that is, setting up a syndication network, whatever it is, it doesn’t really matter. Think about that on how to set up a process. Think about it in terms of how can I record this. It can just be a recording. Record yourself doing that so that you can train somebody.
Maybe you don’t have the funds to do it right now but at some point, you will. And that way, you have a document, like a living and breathing document that you can pass on to somebody else. So, initially, whatever project I’m starting out, I usually do everything myself. Not because I cannot outsource but because of the fact that I wanna know exactly how it’s done and I wanna develop a way that I’d like it to be done.
But I have the end in mind. You need to have the end in mind that it’s gonna be to hire somebody to do it for you. So that way, you win in time in terms of, okay, I’m gonna do this, I’m gonna record it so that by the time you get the funds, you already have that documentation in place if that makes sense. So it can save you a lot of time.
Bradley: Or at least a good starting point. I mean, chances are, 'cause Hernan is exactly right, whenever I have to learn a new task or something comes up in the business like a problem or something I have to troubleshoot for example an issue with the server or something like that. If it’s something new, a task that I haven’t done before, then I try to just at least take notes of what I’m doing, even if it’s just a very basic note in Google Docs, guys.
I take notes of what I’m doing because chances are, it’s not something that I’m gonna have to do very often and if it’s one of those things like, how many times you guys on the webinar now, I’m sure, many of you have had to go figure out something to fix or repair an issue. And then you had to learn how to do it, do research on Ogle and read through forums and stuff like that. And you finally figure it out, you get it fixed and then you forget about what the hell it is that you did to fix it and six months or a year goes by and then that same issue arises again and you’re back to square one, you gotta go start that research all over again, just because you forgot what the hell you did 'cause it’s not something you do regularly.
But if you are just taking notes, throughout the time that you did it, even just simple, basic notes like copying links from stuff that was helpful, forum pages and forum links and stuff like that, whatever the case may be, just take your notes, then, the next time that problem arises, you can do a quick search in Google Drive or whatever system you used to store your documents and find it and it’s gonna make that process so much faster. You’re gonna be able to resolve the issue so much quicker.
Well, now, that’s the basis of a process doc for training a virtual assistant, guys, it’s the same process. You can create notes for yourself and then you can take those notes and further develop them out with maybe perhaps a training video that you narrate the steps as well. That’s what Outsource Kingpin method is all about and then in that way, you can teach a virtual assistant to do it. So typically, I have a new process or something, a new task that I have to learn, I am like Hernan in that I like to learn how to do it myself the first time and I usually will do that same process two or three times to get a pretty good understanding of how to do it and also to make the process more efficient. Each time you do it, you typically become a little bit faster, a little bit more efficient.
And then I create the process doc and the training video and I hand it over to a VA and guess what? I never have to do the damn thing again. Never have to do the damn thing again because I trained a virtual assistant how to do it and I can forget about it from that point forward and even if I lose that virtual assistant, guess what? I have the process doc and the training video to give to another virtual assistant.
So, again, it’s a great way to do it, guys. Right, we’re gonna try to [inaudible 00:54:54] through this. He says, “I was planning on getting a tier IFTTT network around a location based YouTube channel and have the tiered property location based and use the syndication network to trigger by running live events to poke which will rank a video for long tail keywords and rank a dozen or half a dozen ranked videos to local business owners for a flat rate of 97 to 197 a month. Is this strategy still a viable solution?” Yeah, of course it is. Only thing I would recommend is perhaps, instead of trying to keep just a handful of videos ranked for an extended period of time, I would just run that, do it over and over again, every month. And we talked about that last week, about video carpet bomb method, specifically, or a couple of weeks, maybe. So if you go back and watch the archives, you’ll hear what I talk about there. But that’s absolutely a good strategy, still.
Would It Be Worth It To Hire A VA And Perform The Tiered IFTTT Network Strategy To A Rank A YouTube Video For Long Tail Local Keywords?
He says, “I know you taught it back in 2015, using the Yellow Pages trick which also looked like a promising strategy, are those still viable in 2018?” Yeah, of course they are. Of course they are. You find that some videos or some keywords are harder to rank videos for now, local keywords than they used to be. But that doesn’t mean you can’t find still easy opportunities. He says, “And if it does still work, is this entire operation, is this what I should be turning into a working procedures so that I can justify hiring a VA? I’m hoping that one month of this service will give me an ROI or break even at the very least for my money spent on hiring. Sorry for the super loaded questions but lots going on and a bit frustrated, you guys rock.”
Yeah, that’s exactly right. You know, go out and set up a couple of these campaigns and ran a couple of these out, find a couple paying clients to rent these or lease these from you. Then you can … and during that process, as we just mentioned, try to create a little bit of a process for what you’re doing on how you do it and if you’re using tools, for example, document how you use the tool. Exactly step by step procedures of how you use the tool. Document it via screen cast video. And put it into a bullet format and a Google Doc. That’s how I do it, it works wonders, guys, it’s amazing.
And that way, throughout that month that you’re doing this, you can be creating all your process docs and as soon as you get a few of paying clients, now you’ve got the money to pay a virtual assistant and you’ve got the training in place. One of the problems we’ve experienced in the mastermind, a lot guys, is people go out, doesn’t take advice and start hiring virtual assistants. They hire virtual assistants and they don’t have any process docs ready yet. So they go hire somebody and then they go, “Oh shit, I gotta give them training,” and then they have to spend time, creating the training while they’re paying a virtual assistant.
And so what I’d recommend is create the process docs first, then hire the virtual assistant so that you can give them training immediately upon hire. Okay?
Marco: I would just say that if he can’t hire a full-time VA, he can hire MGYB.co, get a carpet bomb from us and you can get started that way.
Bradley: Yeah, immediately.
Marco: Instead of having to do all of that work. We have the processes in place and we can do it for you while you’re training yourself and developing the process. And getting everything ready to hire a VA.
Bradley: That’s true. So Franky, for example, 'cause Marco just brought up a good point, this is what we’re talking about in the video carpet bomb. We have the $97 or $99 option which is very specifically for this type of thing. And so it’s like … I guess it’s $97. Let’s say, it’s 97 … it’s 100 bucks, so it’s $100. So if you are selling for $200 a month, you could buy it from us for $100 a month and every single month, we’ll re-run the campaign with the same keywords and the same location or a new set of keywords, typically it’s gonna be of the same locations. But we can run the same set of keywords or do another set of keywords the following month and then the following month another set of keywords or run the first set again. Does that make sense?
Point is, you’d be making a $100 in profit if you were selling it for 200 a month and you were buying it from us for 100 a month and we do all the damn work, you don’t need process docs, you don’t need a virtual assistant because you hired us as the fulfillment service. Then you can work on going out learning how to sell the shit. Right? Then you don’t have to worry about all that. That’s the point, guys. You could literally hire us to do the video carpet bomb, we charge you 100, you sell it for 200 or 250 a month. And every single month, we just re-run the campaign for you for the same price and you just collect the difference. That’s another way to do it. Now you don’t even have to do the work.
We’re out of time, guys. We still have a shit-ton of questions, or at least comments, anyways. Let’s roll through a couple more. I don’t know if everybody else can stay but I can stay for a couple more minutes today 'cause I don’t get my daughter for dinner tonight. I’m happy to stay for some more.
Marco: I can stay, I can stay, let’s go.
How Do You Use David Spraques’ REP Videos To Get More Clients?
Bradley: All right. Dustin’s up. He says, “You mention in one of your trainings that you use David Sprague’s REP videos to get your foot in the door with a lot of clients. He currently has a very similar product” yeah, it’s called [advedi 00:59:40], I know exactly what you’re talking about. Just a much more updated version of that, involving 30 second high converting ad commercials. Can you please describe how you use REP videos to get your foot in the door with clients before, as I can probably use that same information with this new product that essentially does the same thing, just better.
Yeah, Dustin, I actually purchased advedi 2 from David Sprague but it is … yeah, the videos are kind of nice and they’re good for Facebook ads and stuff like that but what I found is it takes a lot longer to create a video with that platform than it does with the REP video platform which is great because literally, you can set up the template essentially and then you can just schedule the reviews and it will automatically render the … you don’t have to edit the videos at all. You just set up the company information one time and then the video template and what you want the description to say and all that kind of stuff. And then, literally, from that point on, all you have to do is log in to the system and pick a review from the imported reviews that are automatically imported or whatever and then click schedule and then automatically will render the video and post it and syndicate it out to all the networks where Web 2.0 properties you have connected.
Or you can do it through syndication networks that are just connected to a YouTube channel, it’s entirely up to you how you wanna syndicate. But that’s why I like REP videos because I did try advedi but there was a lot more to do on the editing side of the videos to get the images right and the text right and all that stuff and that took way longer than what I wanna do. I like REP videos because it’s easy, it’s quick, it’s simple, I can click a couple buttons and it’s done. And in fact, I was just talking about virtual assistants, I have a VA that does that for me now every month for all my client. She goes in and schedules the reviews to be rendered and posted and all that for each and every client and then she also takes, 'cause we do …
I talked about doing press releases for all my clients and one of the press release, most of my clients, I have two press releases per month for most of my clients. And we do a review commercial for my clients once a month too. And so one of the press releases is a review showcase PR or press release. In other words, we publish the REP video, the review commercial, and it publishes to their channel as well as to many of my syndication networks. And then we publish a press release, highlighting the review commercial and that’s an excuse to link back to their website and their Google Maps listing too or to the review itself. Right? We talk about that, I don’t know, in a lot of our courses.
But that ends up working really, really well. So as far as the advedi stuff, yeah, advedi, I guess you could do something similar because it does create videos. As far as how do you do it for foot in the door stuff? Well, as I just mentioned, with the video carpet bomb prospecting method, it’s the same thing. A lot of times, for example, I might use one of those REP videos in the video carpet bomb prospecting method whereas when I start conversation, dialogue with a prospect, I might go, create a REP video for their company.
Again, I do this without telling them I’m gonna do it. I just do it and then when I have the followup call with the prospect, I’ll say to them, “Hey, look, I found one of your five star reviews online and I created this video for you, and I ranked it in Google for these keywords,” and I’ll just use that review video, it’s one video file. And I’ll send it over to my guy that does the video carpet bomb stuff and he’ll create a campaign.
And when I contact that prospect for the followup call, I’ll tell them, “Hey, listen, just so you know, since the last time we spoke a week ago, or five days ago or whatever, I wanted to show you how much I wanted to earn your business and that I can get you results right away or quickly. And so what I did was I created this video for you, I found a five star review online, I created this video for you that’s promoting your brand, it’s showcasing that five star review and I went ahead and promoted it for all these keywords for these products and services that you sell in your service area and here are the results.” And then I show them, “Okay, look, we targeted 65 locations and we got 13 key words to rank on page one and it’s that REP video.”
In your case, it could be an advedi, it doesn’t matter. My point is, now you’ve just done something free for them that’s of high value, it’s tangible, they can go confirm it themselves by doing Google searches and see that their brand is being represented for various keywords that you did. And that’s a great foot in the door strategy. Again, because, guys, it might be easy to us but to businesses, they see that and they’re like, “Damn, this guy is good.” How many other pitch marketing companies call them to pitch them on services that have results in hand already? It’s very very rare.
I feel offering a free ranking is played out nowadays as people have abused it and that most of the time, business owners are more tied into results. Well, that’s true. Ranking alone isn’t as attractive as it used to be because it’s more about ranking and producing leads. As far as for prospecting, though, I just use it because I’m not … if I’m developing my own lead gen assets, that’s what I’m teaching in Local Lease Pro, then I want to have calls and analytics. I wanna be able to show activity from that property so that when I’m pitching my lead gen service to a prospect, I can say, “Hey, listen, I’ve got results from this property already. In the last month, I’ve generated 13 calls and 24 clicks to the website. I’ve got data here to show you, Mr Prospect or Ms Prospect that this property is absolutely generating leads right now for your products and your services in your area, do you want them?”
But for prospecting, I don’t mind putting in that work and waiting and showing results because it’s my asset. I own and control that asset. But for prospecting, if I’m just gonna be pitching them on selling them my marketing services and I’m gonna use ranking as a way to show them that I can get results, it’s gonna be their brand on those properties so I’m gonna be promoting their brand and it’s something that to me is like [inaudible 01:05:47] it’s like throw away, it’s disposable. I’m doing this just to show you results and hopefully impress you so that you hire me for bigger and better things. Okay?
So, again, if it’s your own asset, you can take time and wait until you have quantifiable results as far as the number of leads it generates. That’s different. Showing rankings is great but if you can show leads coming through your properties, that’s much more attractive. But again, you don’t wanna spend time promoting somebody else’s brand and tracking link clicks and phone calls and all that stuff when it’s somebody else’s brand because then you’re doing work for them for free, right?
But a quick ranking project that only takes an hour or you can hire somebody to do it or whatever, that really is inexpensive, it’s a small price to pay to land a client.
How Do You Make Money Curating Content?
Exacto says, “Is it really possible to make money curating content? I know there is tons of value in using that content for your PBN syndication networks, I can see that for sure. What I don’t get is how you can profit from content curation. I never see posts of people looking for content curation. Even if someone needs a content marketer, I still feel they would be expecting unique content, not curated. Where can I find people who are willing to pay for curated content?” Well, all of my clients pay for curated content, every single one of them, guys, Exacto Example. Every single one of my clients pay for curated content.
You know, the thing is, guys, if you are providing content marketing service for a business, unless you are a subject matter expert in that particular industry, how the hell are you gonna write original content? Right? It’s gonna be shit content if you do. And so my point is, would you rather provide content marketing services for a company and fake it and try to give them original content when you’re not a subject matter expert or if you hire a content writer from a content forum, even if you select the proper category and all that, guess what? It’s gonna be shit content because they are writers, they are not subject matter experts in that industry. All that they do is go scrape articles online and reword them. That’s all content farms do, guys. They don’t write original content. They scrape content, mash it together and reword it. That’s what they do. And so if you’re buying content, unless you’re hiring a subject matter expert in that particular industry to write content, which is incredibly expensive, then how else are you gonna produce good content for that business?
Curating content is the act or the process of just being able to identify and locate high quality content from subject matter experts, already in that industry. And then curating it into a unique post because you inject your own commentary or the brand’s commentary. You’re acting as … you’re injecting commentary on the brand’s behalf into the post. So in other words, let’s say you’re doing a post on unclogging a drain for a plumber. I use that as an example because Adam mentioned earlier on about how do you curate content for a plumber.
Well, let’s say that you’re curating an article for a plumber about how to unclog a drain and you go find three separate pieces of content. A YouTube video, you find an article on This Old House or bobvila.com or Do it Yourself Network or something like that. And then you also find perhaps a how to article or a pdf from Lowe’s or Home Depot or something like that, those are three different pieces of content now. And you create, you curate a blog post on the blog about three tips or three ways to unclog a drain or to unclog a slow drain or something like that, that’s your blog title.
And now you do an opening paragraph, an opening sentence, it doesn’t even have to be a paragraph which is the opening cometary where you say, “Hey, in today’s blog post, we’re gonna talk about how to unclog a drain or how to fix a slow drain.” And the first stop is this and then you just introduce what the piece of content is. So in this case, let’s say it’s the YouTube video. This video shows a unique way or a quick and simple or an inexpensive way on how to unclog a drain. Boom. You put the video link in there. Or embed the video.
Then underneath that you might say, you introduce the next piece of content. Okay, that method was great and inexpensive but here is another method that I learned from or that was posted on bobvila.com and then you link to it or you put a section or a snippet of that article there. Then the same thing, you inject another sentence or two of commentary before the third piece of content that you curate and then you write a sentence or two for conclusion. That’s it.
Now, you don’t have to be a plumber to know how to find information on reputable sites from plumbers or people that understand plumbing that then you can curate into a post where all you’re doing is introducing each piece of content and then closing with a statement which is usually a call to action. Hey, got a slow drain? Contact us at and then phone number. Does that make sense?
So, people don’t pay for curated content. No, they do. My clients, every one of them. Part of my SEO service is content marketing and I have curated … every single one of my clients is curated content because I’m not a subject matter expert and neither are any of my virtual assistants. Does that make sense?
So anyways. We go over all this stuff in content Kingpin, we have a training course called content Kingpin that talks very specifically about how to build a business around content marketing, specifically curation. If you are interested in doing that Exacto Example, I would highly recommend you check that course out. It’s phenomenal, it works. I’ve been using content marketing services and curating services as a way to generate revenue for my business since 2012.
Lee says, “Gentlemen,” … oh, we’re almost. We’re 10 minutes over, I’m gonna wrap it up in four minutes, no matter where we are.
Does Using RSS For CoCitations Still Effective in 2018?
Lee says, “Gentlemen, you used to teach about using RSS for co-citations. Bradley had some training where he used Rankfeeder directly rather than the RSS which is RSS Authority Sniper software that you guys promoted. Is that strategy still effective?” Absolutely. That’s not gonna go away any time soon. Co-citation is incredibly effective, Lee. I don’t use the RSS Authority Sniper software because I always just found the co-citation stuff that I wanted to myself just manually. I found it to be a little bit better that way.
Now I know, Lisa Allen has updated that software a couple times, several times probably since the last time I used it so it might be a lot better. The Rankfeeder part of it is where the magic happens. RSS Authority Sniper just helps you to locate related content feeds. That’s it. But you can do that manually too. I’m not discouraging you from using her software at all. I’m just saying, that was … all that did was help you to find related content feeds. But I found I can find higher quality content feeds if I just did it manually. So I always did that part manually. Just going to Google. But then the Rankfeeder, that’s where the magic happens. That’s the tool that creates the co-citation. And Rankfeeder is incredibly powerful. It’s just an SEO thing. But it works really, really well.
I think we’re gonna have Lisa Allen on on a webinar again here shortly, guys. She comes on with us about once a year and we’re due, I think we’re past due with her and Adam was just mentioning that earlier this week. So I think we’re gonna have Lisa Allen on either next month or in November.
Marco: She’s also going to join us on Humpday Hangouts in October.
Bradley: Oh there you go.
Marco: Looking forward to that.
How To Obtain Multiple Physical Locations For Clients Servicing Nationwide?
Bradley: All right guys. About two more minutes and I’m done. Olena says, “Hey, I got a question about a GMB. We got a client whose business is physically located in Phoenix. However, the business is servicing the client nationwide. How do you obtain multiple physical locations without physically having them across the whole country so you could be listed in Google Maps in those multiple locations so you could run this type of ad, the Google local services ads, much appreciated.”
Okay, I don’t know anything about the Google local services ads yet 'cause I haven’t researched that. I probably should 'cause I do advert stuff too. However, I can tell you, Olena, if you want GMB listings, so that you can be ranked in maps, MGYB.co, baby. MGYB.co. Look at the GMB verification service. Just yesterday or maybe it was two days ago now, I purchased eight of them for the Atlanta, Georgia area. I found eight suburbs for a particular lead gen business or for a particular business type industry, using my Local Lease Pro method. I found eight of them, or actually 10 areas that are suburbs of Atlanta that look like slam dunks or what I call slam dunks. Easy pickings for getting in to the three pack with little to no work. And so out of those 10, eight of them are what I call slam dunks and so I purchased eight of the GMB verification services from MGYB just two days ago. Like all at once, boom.
But that’s because, now, potentially, even if I’m only 75% successful, I’ll have six locations in the Atlanta service area that would be highly valuable to the particular type of contractor that I’m targeting. And I can lease those properties out for a flat fee of, I don’t know, at $250 a month, that would be $1,500 a month. And we can do a package deal and say, “Hey, I rent them to you for $1,000 if you rent all six of them from me right now, $1,000 a month.” So anyways, that was a minor [inaudible 01:15:19], sorry, I went off on a tangent.
But if you want, I highly recommend you just go buy verified GMB profiles from MGYB and you’ll get them back in a week or two. I’d say within two weeks, you’re gonna get back verified GMB profiles that are ready for you to go in and optimize and start ranking in maps packs across the country.
Marco: My only concern is with this ads, the local service ads, how much scrutiny is that gonna put the GMB or how much is it gonna be under? [inaudible 01:15:54], what kind of verification does it require? Now, you will have a verified GMB but how much deeper are they going to delve into that?
Bradley: That’s true.
Marco: That’s my only concern.
Bradley: And what I would suggest, and that’s something you might have to figure out, Olena, would be perhaps each GMB verified profile, I recommend always having a separate Google account. If you buy them from us, it’s gonna be a unique Google account for each anyways. But what I would suggest, perhaps is that you would create the main brand, the main profile, the main Google account for the company that I would add that Google account as a manager for the other locations. Because as a Google my business manager, you can access all of the GMB listings that you manage in the adverts account and that might bypass any additional scrutiny. I don’t know that, though because I don’t have any experience with that. So you’d have to research that first.
It’s a great question, though.
Marco: What I would suggest is just start with two or three. Don’t go head over heels and order 100. Order two or three, put them through, get them in there, get them verified so you can run these local service ads. If that works, then you now have a process that you know is a winner.
Bradley: Yeah. All right, guys, I’m sorry I can’t get to the rest of the questions but we are well, well beyond the hour mark and I’ve gotta go. So I’m gonna wrap it up. I appreciate you guys sticking around, especially you Marco, you always do, you’re such a trooper, thank you man.
Marco: Hey man, any time.
Bradley: And guys, no Mastermind tomorrow but be ready 'cause Monday, we launch side hustle toolbox and I got the webinar for that. So come check it out. Local Lease Pro is in that and for the price that you’re gonna pay it’s absolutely ridiculous. I can’t believe we’re contributing this course that I’ve been spending a week on, the entire day, and it’s gonna be in … you can buy it for $47. It’s ridiculous but anyways. Take advantage while you can. We’ll see you guys next weeks. Thanks. Thanks Marco.
Marco: Bye everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 203 published first on your-t1-blog-url
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