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scottielambchop · 6 years ago

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Tite Five Vol. 1

Here's the deal: Unemployment really sucks.

But it's important to keep "flexing my writing muscle." So, I decided to take the blog format I had with my old company and take it here. Which is rad because I can now write all the f-swears I want. But even better, I can rename this stupid fucking thing. So without further ado, I present to you my Tite Five.

Arby’s Subscription Box

Well, the more things change, the more they stay the same. I may not be writing blogs for an ad agency anymore, but that doesn't fuckin' mean I won't talk about fast food.

For those who don’t know me (and now that I’m writing on my own blog, I don’t know why the fuck you wouldn’t), I have sort of backed myself into a corner with Arby's. It all started innocently enough. I wrote a Facebook post asking if anyone wanted to go on a romantic date to Arby’s. Seemed like a funny-enough thing to say. But then I doubled down and asked the same question again a few weeks later. Then again. And again. Soon enough, I became the “Arby’s guy.” Which, to be honest, isn’t the worst thing to be known for. Especially since Arby’s is pretty good and their Pizza Slider is one of the most underrated QSR food items on the market.

Alright, now that I got that little nugget of useless bullshit out of the way, let’s get to this subscription box. For the past couple of years, Arby’s has been fucking killing it in the advertising game. Their hilarious Ving Rhames-voiced copy spots and subsequent transition to more visual stuff with H. Jon Benjamin, their delightfully nerdy paper-craft social posts, and now, their subscription box. That’s right, you fuckin’ heard (or read) me correctly, Arby’s now has a subscription box.

In early January, Arby’s tweeted out they would be sending a subscription box called Arby's of the Month. All you had to do was sign up for $25, and you would get six mystery boxes of seasonal gear from everyone’s favorite roast beef provider. Now, I’m sure you’re wondering, “Who the hell would want that?” Well, let me tell you, a lot of people the hell would want that. It sold out in less than an hour.

Minneapolis' Fallon (my dream agency) has done amazing work with Arby's. They've taken your grandparents’ favorite fast food joint and turned it into something for everyone. By simply getting weird with everything they do, the younger generations have latched on. Honestly, who the fuck would think about sending a subscription box full of roast beef swag, and how the fuck did it work so well? The answer is Fallon.

P.S. If anyone from Fallon is reading this, my portfolio is scottielantgen.com. Hire me, please.

Re-Watching South Park

One of the most beautiful things about unemployment in the digital age is the ability to hunt for jobs across the country while sitting on your couch and streaming a seemingly endless supply of shows. And that’s exactly what the fuck I’ve been doing with South Park.

Now before I begin, I just need to say that, yes, the show’s liberal use of the “f-word,” “r-word,” and countless racial stereotypes DO NOT hold up well to today’s standards. And honestly, I’m not going to defend it. It’s not my place.

Problematic dialogue aside, what I love about rewatching South Park from almost the very beginning (just skip the first three seasons. You're not missing much) is how it’s a perfect current event/pop culture time capsule. I seriously forgot about Elián González, Terri Schiavo, how the popularity of Paris Hilton made everyone fucking terrible for a while, and just the Passion of the Christ in general. But thanks to South Park, those headlines came rushing back in vivid detail.

South Park still holds up as some of the best satire ever created. It’s quick, funny, and often offensive. And I’m pretty sure that’s what Trey Parker and Matt Stone wanted it to be.

Also, Butters and Randy Marsh are two of my favorite fictional characters.

Skittles Commercial: The Broadway Musical

The “Big Game” (who has the money, amirite?) is tomorrow, and it’s like a goddamn advertising cotillion. It’s the day where the entire country gathers around a TV to eat a variety of sauced meats, drink one of three different beers, and watch the newest batch of commercials from some of the biggest brands in the country. I am told there’s also a football game.

This is the day companies spend millions of dollars for 30 seconds of air time. It’s absurd. But it’s the most viewed event of the entire year, so companies feel the need to get their air time. Except for Skittles. They've been doing something a little different.

Last year, Skittles was fed up with the high price of “Big Game” ad placement, and decided to ditch that mess and do their own thing. So, they did what any other rational company who wanted to advertise to millions of viewers would do. They made an ad for just one person (Check it out. It rules). This little stunt got them billions of media impressions, which, in a lot of ways, is just as good as paid placement.

Where does Skittles go after the major success of last year’s stunt? Broadway of course. During halftime, Skittles will present a one-time performance of Skittles Commercial: The Broadway Musical. Lead by Six Feet Under’s own Michael C. Hall (fuck Dexter), this 30-minute musical is slated to be very meta. Their website states, “Through song and dance, the show takes an absurdly self-reflective look at consumerism and the ever-increasing pervasiveness of brand advertising in our lives.”

It’s fucking brilliant, and I can’t wait to hear how it turns out.

Companies Taking a Stand

Other than writing as many “fucks” and “shits” as I want, one of the coolest things about writing this blog untied from any agency has to be freely expressing whatever dumb-fucking-shit opinion I have. Don’t get me wrong, my old company gave me a lot of freedom, but I always felt it best to stray away from any “controversial” or “political” opinions. Now I’m off the leash and ready to spread my leftist propaganda like a mother fucking virus!

There is a great divide in our country. I know it’s always been there, but it seems way worse ever since the 2016 campaign trail. Regardless, with this growing separation between liberals and conservatives/left and right/cool dudes and white people, companies are also taking sides. And I think it’s a really fucking smart idea.

As you’ve probably seen (and possibly burnt your own shoes about), Nike was one of the first major companies to take a stand for what they believed in. Hiring “controversial” athlete, Colin Kaepernick, to be the face of their newest campaign was a really bold move, but it paid off big time.

Yes, they faced a backlash. Fox News was all up their ass about “DiSrEsPeCtInG tHe FlAg,” and Twitter users shared a litany of videos of people destroying the products they already bought and paid for. But overall, the campaign was killer and showed that the company was willing to put themselves at risk for equality and doing what is right—though I’m sure they’re heartbroken your shitty uncle won’t buy their socks ever again.

Gillette was the next big company to pick a side. They took a stance on the truly controversial topic of “not being a shitty dude.” I really don’t know where the backlash for this came from, but apparently, men don’t like being told that it’s wrong to catcall and sexually assault women. For a bunch of “manly-men,” they’re really crying like little babies over a minute-long video. The ad is still pretty new, but it already seems to be resonating well with younger male audiences, but not so much with boomers. Weird, right?

And lastly, Patagonia just announced that they will donate all 10 million dollars they saved on tax cuts to environmental groups. I don’t know how people will find a way to be upset by this, but I don’t doubt for a single second that someone will. The world is a nightmare.

Listen, I know there are always going to counter-arguments.

“Oh, they’re just exploiting a current issue to make money.”

“Oh, you may think they’re doing the right thing, but their internal business model is totally fucked.”

“Oh, not all men.”

“Oh, that money could have gone to hard workers and not a stupid tree or whatever.”

It really doesn’t matter. This is advertising. They are spreading a message. You may not need a razor at this moment, but that spot can also serve as a reminder to be a better man. You may prefer a different brand of athletic wear, but that doesn’t mean you won’t be able to see how much a person has sacrificed to support a cause. You may not be a white Instagrammer, but now you know that some companies are doing honorable things. These companies aren't just selling products, they’re also selling ideals.

Gratitude

As I’ve alluded to throughout this post, I recently lost my job. I wanted to make light of it a little, but I also just wanted to get some things off my chest. The truth of the matter is this: I am forever grateful for the opportunity I was given and the people I befriended along the way. I was able to work with and learn from some of the most talented people I have ever met. I took a huge risk moving to a smaller, one-agency town to take this job—and I wouldn’t trade it for anything. I am forever thankful for this time in my life.

One of my biggest New Year’s resolutions was to express more gratitude. As I said before, the country is divided. I can’t seem to hop on any social media channel without seeing some kind of bullshit-fueled fight going on. Everyone seems to be focusing on the negative and no one really cares about the positive (I fully understand the irony of this sentence). But this could change by expressing more gratitude for the people in your life and amazing opportunities.

Listen, I could be really pissed about the current state of the world. And honestly, I am. But I’m trying to express more positivity. Everyone else can complain about our turd of a president 24 hours a day. Why not tell the important people in your life why you’re thankful to have them? It’s a really fucking simple thing to do—and it could possibly start a chain reaction.

Listen, I’m not going to tell you to not focus on the bad parts of your job or whatever because that shit is so much more easily said than done. And it also goes on a job-by-job basis (I couldn’t really think of a positive in working in corporate finance or some soul-sucking shit like that). But I will say this, I’m thankful I was able to work a job where I could see a bright side. I learned a lot and I’m looking forward to the next steps in my career.

I know it seems tough to remain positive in such dark times. But, fuck, this is your life. You’ve only got one of em. Don’t spend it worrying or complaining all the time. Find the positive and try and improve upon that… or don’t. It’s your fuckin’ life. Do whatever you want.

Well, guys, that’s it for my very first Tite Five (but also not, ya know?). I hope this was as enthralling as Chris made it out to be. I love you all. I’ll probably see you next week with another post of sorts. Take care and don’t drink and drive after the “Big Game.”

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fae-fucker · 7 years ago

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Shatter Me: Chapter 10-11

Chapter 10

Last time we were in this heck hole of a book, Adam had been revealed to be a soldier and we were introduced to Warner Bros., the resident sexy bad boy who has offered Juliette a job as his personal weapon.

Adam leads Juliette through some hallways and she’s like totally hot for him still.

I feel him shift in the darkness and soon his body is too close so disarmingly close to mine. His hand is on my lower back and he’s guiding me through the corridors toward an unknown destination. Every inch of my skin is blushing. I have to hold myself upright to keep from falling backward into his arms.

“I’m 100% convinced this man wants to kill me but hotdamn I’d still tap that.”

I can’t even start explaining how much sense this all just makes, you know?

I’m painfully excited but I haven’t felt natural light on my skin in so long I don’t know if I’ll be able to handle it.

This is why people hate first person narration. Fucking look at this garbage.

The air hits me first.

It’s my phantom fist.

Juliette is in awe of all the outside that she’s feeling right now before Adam stuffs her into a tank. A TANK. She also mentions soldiers looking at them and I have to wonder what kind of facility this actually is.

They drive off and Juliette angsts about how shitty everything is and how the world is dead. We also get more information -- if you can call it that -- about how the Reestablishment came into power and became the Establishment, if you will.

I remember there were rules. No more dangerous imaginations, no more prescription medications. A new generation comprised of only healthy individuals would sustain us. The sick must be locked away. The old must be discarded. The troubled must be given up to the asylums. Only the strong should survive.

Ok, so this sounds like good ole fascism right there, so this could theoretically be a thing (because it kind of is right now). It’s got that proper us-vs-them mentality that’s at the core of most authoritarian governments. But then Tahereh gets greedy:

No more stupid languages and stupid stories and stupid paintings placed above stupid mantels. No more Christmas, no more Hanukkah, no more Ramadan and Diwali. No talk of religion, of belief, of personal convictions. Personal convictions were what nearly killed us all, is what they said.

This is just dumb. People in power often use religion to justify their toxic views, and I’m having a hard time seeing humanity (which has gone to war over religion over and over again) giving up all of their religions just because some dingdongs claimed it would help.

Now, I’m not shitting on religious people here, I’m just stating the facts that I do not see humanity accepting this new hardcore atheist government that says that being a person with beliefs and convictions is bad.

Usually dictatorships and authoritarian governments are based on an us-vs-them mentality. The people in power pick a target that they label as “other” and create propaganda to “unite” the people against a common “threat”. “Our” group is presented as strong, righteous, and good to reinforce the love for their own group while strengthening the hate for the “other”.

Forcing the population to war against ... itself? Convincing a population that they’re all terrible to the point where they’ll all just go “yeah I guess we are, please control us”? I don’t see it. Many YA dystopias are based on this idea and I honestly don’t see how this could ever work.

A potential leader telling you that you’re the best, better than that guy over there, let’s go kill him? That clearly works on a population. A potential leader telling you that you suck and that you should give them the power over you so they can fix you? That’s suspicious as fuck. This sounds more like a cult than a government, and sure, cult tactics do work, but cults target very specific individuals that they slowly groom into accepting their views, and they’re often small as a result of this and the fact that they isolate their members from society. Doing this to a whole population? Nah.

I think this kind of is a side-effect of YA authors being afraid of taking a side? You don’t wanna write about a nasty white dude taking power and making everyone believe that everyone other than a white dude is a piece of dirt because that might upset the white dudes, so you just kind of write governments that are weirdly diverse but are “evil” because they hate ... humanity in general? And we’re all humans, so clearly we’ll think they’re evil! Easy!

This is also why YA dystopias often create worlds that are super hardcore and oppressive, but conveniently never racist or misogynistic or homophobic, so they’re somehow more advanced than we are when it comes to equality but also more barbaric. *insert I’m not [thing], I hate everyone equally joke here*

And I get it. Writing about real-life oppression mirrored in a fake world is hard and icky and uncomfortable. But if you’ve set out to write a proper dystopia and you end up with this, you do kind of cheapen it all by making your dark-haired white girl oppressed because of her cool superpower/rebel spirit while the government is made up of a diverse cast of bad guys who are all bad because the narrative said so.

I think I went off on a tangent. What I’m trying to say is: people take elements from 1984 even though the parts they take from it don’t make any dingdang sense in the context of their worlds.

Anyway, Juliette tells us that there is, in fact, an underground rebel movement that’s waiting for the right moment to strike. I don’t know how she knows that and I don’t know why they’re waiting, but whatever.

We pull up to a structure 10 times larger than the asylum and suspiciously central to civilization. From the outside it looks like a bland building, inconspicuous in every way but its size, gray steel slabs comprising 4 flat walls, windows cracked and slammed into the 15 stories. It’s bleak and bears no marking, no insignia, no proof of its true identity.

Political headquarters camouflaged among the masses.

How bad is this camouflage that Juliette, who presumably has never been inside, is able to figure out what it is? I can’t accept the idea that she’s supposed to be super insightful, for obvious reasons.

Chapter 11

Dirty money is dripping from the walls, a year’s supply of food wasted on marble floors, hundreds of thousands of dollars in medical aid poured into fancy furniture and Persian rugs. I feel the artificial heat pouring in through air vents and think of children screaming for clean water. I squint through crystal chandeliers and hear mothers begging for mercy. I see a superficial world existing in the midst of a terrorizing reality and I can’t move.

[...]

They filled our world with weapons aimed at our foreheads and smiled as they shot 16 candles right through our future. They killed those strong enough to fight back and locked up the freaks who failed to live up to their utopian expectations.

Ok so um. I see the point you’re trying to make here and I agree that rich people are the devil and that we should eat them, but in this world that you’ve created, this kind of makes no sense.

How ... How exactly are they “stealing” or “wasting” money if they’re in charge of the economy and the production of everything? Who exactly are they stealing from if they’ve murdered most of the population anyway? Are they paying people to have those Persian rugs made? Isn’t it more logical to assume they’ve just taken stuff that has already existed, since nobody else was using it?

Like, you have real-life examples of how politicians and corporations get rich, and this ... this isn’t one of those ways. You don’t blast a population to death and then start producing wealth out of nowhere. New wealth doesn’t just magically appear once you’ve stolen “everything” from the population.

You know for someone who was complaining about how evil the eestablishment are for taking away art and fancy things, she sure doesn’t want any of this art or fancy things. The Reestablishment was also established (hueh) to promote a “simple” lifestyle, and yeah, usually dictatorships do that to the population while they live like kings, but Juliette hasn’t noted this hypocrisy yet, she’s just cringing at the fancy things so far.

Let’s hope she does.

Whatever. Juliette is all disgusted with the luxury around her and sees blood all over (See because she thinks people have been sacrificed to Big Corporate for all this fancy stuff. It’s poetic you see because poor people have uuuuh died for all this stuff and all that.), so much so that she has a breakdown.

I’m in the air. I’m a bag of feathers in [Adam’s] arms and he’s breaking through soldiers crowding around for a glimpse of the commotion and for a moment I don’t want to care that I shouldn’t want this so much. I want to forget that I’m supposed to hate him, that he betrayed me, that he’s working for the same people who are trying to destroy the very little that’s left of humanity and my face is buried in the soft material of his shirt and my cheek is pressed against his chest and he smells like strength and courage and the world drowning in rain. I don’t want him to ever ever ever ever let go of my body. I wish I could touch his skin, I wish there were no barriers between us.

Ok so first you get all upset over how these guys are evil for having all this stuff, and the next second you’re creaming yourself about how you totally wanna bang this dude you don’t know and who you’re convinced wants to kill or otherwise hurt you?

Makes that whole previous freakout seem a bit cheap now, dontcha think?

Juliette begs Adam to kill her because she just can’t handle how horny she is for him how rich and evil these people are, but he’s like naw dawg, can’t kill the protagonist in a trilogy this early.

Adam takes her to a room and Juliette complains about how pretty and luxurious it is.

Listen. I don’t care how strong her ess-joo spirit is. Girl has been locked up in a cell all alone for 200+ days. Justice for the poor should be at the very back of her head, not her main concern. She should be shitting herself with joy right now.

“Please don’t let go of me put me down,” I tell him.

Tahereh ... sweetie. You can’t do this in dialogue. That’s not ... that’s not how anything works. Did she actually say this and then quickly correct herself? I should be enchanted by this riveting dialogue, not be taken out of the experience trying to figure out if this girl has two voices like she’s possessed by Pazuzu.

Juliette asks Adam to leave her alone, which he says isn’t an option, since Warner Bros. considers her a threat and has thus decided that Adam must watch her at all times. Which means he’ll be moving in.

Yikes. I know it’s all a (rather fanfiction-y) setup for their “romance”, but still, how creepy and uncomfortable is that?

I want to hate him and judge him and scream forever but I’m failing because all I see is an 8-year-old boy who doesn’t remember that he used to be the kindest person I ever knew.

Yeah, can’t wait until he’s suddenly written to be super evil so Warner Bros. can swoop in and save you.

And, really? “I know he’ll be invading my privacy for who knows how long and I’m pretty sure he wants me harm or at least wouldn’t mind inflicting it if ordered, but he was a nice kid back in school, so I can’t bring myself to hate him!” Great.

Adam tells her that she has to change into less icky clothes and says that there’s a bathroom.

I see a door connected to the room and I’m suddenly curious. I’ve heard stories about people with bathrooms in their bedrooms. I guess they’re not exactly in the bedroom, but they’re close enough.

1) This narration is completely OOC for Juliette, and also really dumb.

2) So we went from “fuck all this rich people crap!!” to “ooh, my own bathroom? sweet!!” Consistency who?

Adam says that there are no cameras in the bathroom, which means that there are cameras in the bedroom. Juliette is only mildly concerned with this.

Adam says that Warner Bros. will be expecting her for dinner, and then goes to show her how the stuff in the bathroom works.

He then acts a bit weird, looking around and putting his finger to his lips to tell her to be quiet, and Juliette assumes he’s about to rape her and wishes she could kill herself.

He of course isn’t and leaves when he realizes why she’s freaking out.

So uh. This suddenly got dark.

#eff reads: shatter me #book rants

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