#idk i've just noticed he has a Style and I find it very neat because not many artists in his genre go that far
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inkher0 · 4 months ago
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Kendrick has this very unique style of minimalism when it comes to his music videos. He likes big, open areas with little or no decoration, the camera posed very far from the subject. It's almost surrealist at times, and I feel like that's very purposeful. In stark contrast to his words of bravado, he presents himself visually in a way that says he's much smaller than the world around him.
Even his (in my opinion) corniest bit of comparing himself to Jesus plays into his ideas of having great influence, the responsibility that carries, and how human and small that makes him feel despite the immense power he's been given. He doesn't see himself as the preaching son of God, but the man that wore a crown of thorns, the one that struggled and died for the people he loved. The fact that the crown of thorns is also encrusted with diamonds even further supports that. It's beautiful, expensive, and flashy, but it's a false crown.
He also really likes showing people. Very static shots of people looking directly into the camera with no expression, making the only focus their features. I think this is to highlight the innate beauty of Afro features, to the point where it almost feels like he turns their faces into living, moving paintings.
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