#i'm putting out like this bc TikTok's ban makes the subject moot and hard to research
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lizardsfromspace · 1 day ago
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One aspect of TikTok that's faded, but which was the major driver of panic about it for most of its life, was the TikTok Challenge: the moral panic about dangerous or offensive trends on TikTok that were taking over.
And I do mean moral panic because even basic research turns up that the majority of TikTok Challenge stories were unfounded, or exaggerated.
Many of them straight-up didn't happen. There are trends that never had a challenge attached at all, like Momo, but others were never a thing on TikTok at all. The stories have a similar form to them. For instance, there was once the "shoot up your school challenge" that sparked a huge series of warnings and cries to repeal Section 230 and ban this sick filth...and then, at the very end of those stories, an acknowledgement that there was no source video - that no one had found evidence it existed on TikTok at all.
Let's define a "challenge", because any bad thing that happens on TikTok was branded a "challenge". But in my view, it has to contain, well, a challenge: some element of showing yourself doing it, and then daring others to do it, too. As we'll see, it's actually pretty difficult to find evidence many challenges ever existed
One of the more well-documented is the alleged Benadryl challenge. In mid-2020, a trio of teens overdosed on Benadryl and claimed they got the idea from a TikTok claiming you can get high off taking it. They were treated at the hospital, and TikTok deleted the video in question and blocked the relevant hashtags. But then a couple months later stories about Benadryl overdose deaths started attributing it to the "Benadryl challenge". But...all they were doing was citing the original story as proof the challenge existed. A story that doesn't include a challenge, and where the TikTok video referenced had been deleted and the topic blocked. When a reporter actually investigated, they found no evidence of any challenge videos, and found that, just as TikTok had said, the search itself was blocked. In other words, and this is a trend you see a lot in coverage, the existence of a panic about something on TikTok meant everything sprang from TikTok: because of that story, any teen overdosing on Benadryl *had* to have gotten the idea from a TikTok challenge - TikTok had to be grafted on to every relevant story regardless of relevance, and each new story including it became more evidence it was all down to TikTok. Because teens would never do something irresponsible without an app...would they?
So let's talk about the elephant in the room. Tide pods. The Tide pod challenge was a thing, but it was not a thing to the extent that the media made it into a thing. So how many teens ate Tide pods?
86. Non-stop global media coverage for months over 86 teens doing a stupid stunt. While over 10,000 kids were accidentally exposed to laundry detergent in the year before with hardly any coverage. Discussions over, hey, maybe memes aside it's bad for children to have this dangerous thing look so colorful essentially stopped completely thanks to this panic, during which time stories about children unknowingly eating Tide pods were folded into the panic and attributed to the Tide Pod Challenge. Discussion of actual product safety, discussion of how to prevent harm to over TEN THOUSAND people, had to give way to a moral panic about 86
86 sounds bad, but is a really small number in the scheme of things - and absolutely disproportionate to the media coverage, which lasted for months and endlessly blasted all young people for eating Tide Pods.
There are others. For instance, after Kia failed to include an anti-theft device in their cars, thefts of Kia cars skyrocketed, and some young joyriders posted videos of this on TikTok and other platforms - and posted guides on how to do it yourself. These videos were removed, but somehow "someone posted a guide to steal an easy-to-steal car online" turned into "there's a challenge on TikTok daring you to steal cars" which then turned into attributing all thefts of the car without anti-theft tech in it to TikTok. But in this case, there is a source video, an original video that made stealing Kias look cool.
It was posted on Youtube.
"Slap a Teacher" went viral, and was a complete hoax, as was NyQuil Chicken. Many of the videos in the "Devious Licks" challenge were, as well, hoaxes. These stories go viral enough to spark a well-meaning FDA warning saying hey, don't do this, which is taken as evidence that people were doing it. But in just about every case, it's relatively few people, or the challenge didn't exist. The stories have a familiar form: description of death or incident, statement from concerned parents, interviews with cops and maybe a child psychologist, and then a denial from TikTok. What these stories rarely, if ever, include is any citations of where on TikTok the challenge began, or any independent research into them. Notably, even stories admitting it's a hoax often go on to talk about how we need to control it anyway. When TikTok said a video didn't exist on their platform, it's natural to suspect the social media corporation of lying, but oddly they appear to have been telling the truth most of the time, and were rightly saying content didn't exist or only made up a few videos stopped early on.
(I'm mainly talking about America, but this happened internationally, too. There was, as I understand it, a major panic about the "Charlie Charlie" challenge in Latin America - indeed, it was the panic that brought it to the Anglosphere - but it was, you know. Literally just Ouija boards/Bloody Mary. Meanwhile, the "Blue Whale" challenge started in Russia, off a reporter essentially imagining a game because two teens who died by suicide had images of blue whales on their computers, but there's no evidence of any challenge - but the press, normally reluctant to report on suicides, rushed to give breathless coverage to teen suicides - which, after all, only happen due to the Blue Whale game - likely causing copycats of a game that never existed. Most ridiculously, when a video of a creepy statue of Michael Jackson went viral, Mexican police warned parents about the "Ayuwoki Challenge". Which was...looking at a creepy statue of Michael Jackson online)
But let's address the real elephant in the room. Of the TikTok challenges that really took place to some degree, what are they? Devious Licks was about vandalizing school property. The Tide Pod challenge and its ilk were about eating something stupid. The Milk Crate challenge and its like were about doing dangerous stunts.
And I experienced TikTok challenges like this when I was in high school. I remember this group of kids who egged one of their number on to punch glass, which shredded their hand; I remember people being dared to snort pixie stix dust off the table; I remember people stealing the soap dispensers from the bathroom and the mouse balls out of the mice, because oh wait, it wasn't TikTok challenges, all that happened when I was in 9th grade in 2004
The TikTok challenges that are *real* are just...routine teen misbehavior? Being attributed to an app ruining the kid's minds. Teenagers have been peer pressuring each other into doing stupid things since time immemorial; it didn't start because of phones.
The people who spread these panics did or saw equally dumb things when they were that age. Now that they're older, and parents themselves, it's scary and dangerous. How do you reconcile that? You don't - what you did as a kid was an innocent prank, the same acts happening now are scary and Never Happened When I Was A Kid. So there must be some explanation. In the 80s it was metal music, in the 90s & 00s it was video games, and in the 2020s it was TikTok Challenges. There always has to be some media corrupting the youth into doing what the youth have always done, because "you grew up and became more mature and aware of your own mortality" is not an option you want to dwell on. Meanwhile, actual harmful trends go unnoticed; most of the people who spent a year dunking on teens bc 86 people ate Tide Pods have no idea about how many teen boys have become, essentially, cultists for figures like Andrew Tate or how hard they're being recruited; coverage was lavished on challenges that never existed, but not on true crime obsessives starting a hate campaign claiming a trans woman on TikTok was a serial killer
There are two other factors here. One is a drive to not take the issues facing young people seriously. This has been a long-term function for moral panics - since it's easier to say kids don't face any real problems, they're just being corrupted by outsiders, and we just need to ban video games or "Satanic" music or Slenderman or TikTok challenges to 'fix' it. You had real problems as a teen; but these kids today, they're just whiners. If teens no longer overdose or act out or harm themselves for any reason but Being Told To Online, then there's no need to look any deeper at society
The other is that the defining moral panic since 2020 has been the idea that young people are a barely-literate fascistic mob of unruly hooligans who are acting out More Than Ever, a moral panic that's being used to push legislation that harshly cracks down on the rights of young people and their access to society and their ability to be independent from their parents. But I heard some anecdotes that kids are, like, totally mean now when they never were before so it's probably true, and we should make them their parent's property to stop it
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