#huh the show was a co-production of Buffalo's and a Nebraska PBS station? did not know!

[dweemeister]

July 11, 2023

By Jonathan Taylor

(Los Angeles Times) — Jet-lagged and exhausted, LeVar Burton rallied his youthful energy as he exited customs at New York’s JFK airport and climbed into a waiting limo. He had just traveled from the Zambezi River in Zambia, where he had filmed a segment for the April 4, 1982, episode of ABC’s “The American Sportsman.”

The car made its way from Queens to Manhattan, dropping him off at Central Park. He was there to shoot the pilot for a new public television show aimed at encouraging early learners to love books.

The show was to be called “Reading Rainbow.”

He was not entirely sure what the job was, and certainly not aware that it would become one of his signature roles. It didn’t matter. The son of a former teacher and a passionate believer in learning, reading, exploring and growing, Burton was all-in on this new adventure.

“Everything about it just made sense,” Burton says, more than 40 years later. “It was about literature and the written word, it was about kids, it was about having kids discover the power of literature through the medium of television and that was why ‘Reading Rainbow’ was such a radical departure from other shows of its era.”

From the moment he first met the “Reading Rainbow”crew, Burton demonstrated not one iota of star attitude.

“He showed up, got out of the limo, and I said, ‘Hey, how are you?’” Cecily Truett, co-creator, head writer and producer on the show for most of its run, recalls. “He said, ‘Well, I just got off the red-eye, so…’ I said, ‘Well, what can we do for you? How can we make you comfortable?’ He said, ‘You know, I’d love to have a glass of orange juice and a toothbrush.’ And that was it.

“He walked right on to the set, he ran through his lines and for the next 25 years he was on the set, on time, with his lines memorized....”

“For 155 shows,” her husband, Larry Lancit, another of the show’s creators, producers and directors, added.

Burton had to hurry back from Africa to New York because a skeleton crew was waiting to shoot the pilot episode, including anxious documentarians Truett and Lancit and fellow creator and executive producer Twila C. Liggett, a onetime elementary school teacher who had realized TV was the ideal medium to reach and influence young children. If “Reading Rainbow” delivered on its promise that a children’s show focused on the joy and value of reading could be set in the real America rather than on Sesame Street or in Mister Rogers’ neighborhood, it would get the blessing from PBS.

It did the trick. This month marks the 40th anniversary of the national premiere of one of the longest-running children’s shows in the history of public television.