#google ads benchmarks

[hminnovancellp1]

 In this article, we’ll demystify the realm of Google Ads benchmarks, providing you with insights tailored to your industry, minus the tech talk.

[digitaltogrow]

Unveiling the Power of Google Ads Competitor Analysis

In the realm of online advertising, Google Ads reigns supreme as a potent tool for connecting with potential customers. However, maximizing the efficacy of your Google Ads campaigns necessitates a profound comprehension of your own performance metrics, alongside a strategic grasp of your competitors' maneuvers and tactics. This is where the significance of competitor analysis becomes pronounced – a methodical process that unveils invaluable insights, enabling you to refine your advertising endeavors and maintain a competitive edge.

[absolutebl]

Hi ABL!! This is more of a data question then anything but it might not actually be answerable.

How does the world of BL define a successful show? Is it money made on ads revenue? Streams? Trending hashtags??

Granted in North American media I also couldn’t answer this question, but I could gage based on…article reviews or critical acclaim. Or something.

I see soooooo many people saying something flopped or was massively successful, but truly. How on earth are we making those benchmarks?

I figure you might have at least a tiny sliver of insight into how this works! Or at least a key word I can take to google LOL. Thanks as always!!!!!

Hum.

Well for GMMTV et al, it's YT views. So that's easy. We can see those eyeballs outright.

The streaming platforms obfuscate data (that is one of the reasons SAG is still on strike) but we can see things like where it's ranked on their internal leader boards (what's "popular on Viki" for example). How many reviews something has. How many collections and lists it's on. How many people on MDL have it listed as "currently watching"

More key is how much chatter a show is getting. How many comments. But also...

Literally when you do a Google search for that IP:

How are the hit returns?

How many top spots does it hold above the fold on Google main (using private or incognito mode).

Are people blogging about it? Think pieces?

Are there reaction vids?

FMVs?

Reddit chatter?

BTS's?

Interviews with actors?

The amount of fan content generated around an IP tells you a lot about the number of viewers - since it is all a numbers game. Commenters (those who visibly/trackably react to content) are more common than (content) creators. Ghosts (passive consumers) are more common than commenters.

There are those in EntDA working on formulas for predictive fan base numbers sourced in the ratios of these.

Lemme try to explain...

In other words, the fans who create content for IPs (fanfic, art, meta analysis, FMVs, etc...) are the rarest. Those who interact with the content, leave star reviews, comment on the above fan-made content, engage in discourse, leave YT comments, are the second rarest. Those who tend to do nothing more than ... well, ghost (maybe have a subscription, maybe save the vid to a playlist or on MDL, maybe read this on Tumblr but don't react to it). They are the largest contingent but hardest to track.

If we could get a good handle on the first 2, there's usually a predictable ratio that can be drawn for the fan base as a whole, the largest number 3 - ghosts.

For example:

For every 1 creator there are 100 commenters and 1000 ghosts. Something like that. However the nature of this ratio is dependent on venue and vocality of the fan base (often a generational thing). So like, most Kpop stans are vocal, but 4th gen stans tend to be more noisy online, even though 3rd gen groups tend to have bigger overall fan bases. (Superstars, like super hits, are non-viable non-predictive outliers. There can never be another KP, or 2g, and we can't use their numbers to predict anything. Just like Taylor Swift or BTS can't be used to predict/estimate the success of a new pop venture).

back to the BL fandom

Here on Tumblr you can tell what's popular by which ones are getting the most gifsets.

That's how we know Only Friends is out performing Dangerous Romance. (I mean I could check the numbers on YT but I don't really have to.)

Also, I bet you good money Kiseki is garnering more eyeballs than You Are Mine. Again, I can say that with confidence just based on the content that's being created for that IP in this one venue.

On a practical level, in the ET industry, if there is chatter about a BL outside of BL circles (as happened with KP) you know it's gotten HUGE (by BL standards).

The moral of this story, incidentally, is if you like a thing, doesn't matter how shy you are, if you want it to continue, get a second season, whatever, you gotta NOT JUST WATCH IT BUT TALK about it. Online, where careers are made and broken. Squeaky wheel and all that.

Entertainment is about attention. More money is always thrown at the thing getting the most attention.

Just like politics.

Okay, I done now.

[apexnetin]

How can you measure the success of a digital marketing strategy?

Measuring the success of a digital marketing strategy involves tracking key performance indicators (KPIs) that align with your campaign objectives. Here are some common metrics:  

Website Metrics

Website Traffic: Monitor the number of visitors, page views, and bounce rate.  

Time on Site: Measure how long visitors stay on your website.  

Conversions: Track the number of conversions, such as purchases, sign-ups, or lead generation.  

Conversion Rate: Calculate the percentage of website visitors who take a desired action.  

Social Media Metrics

Engagement: Measure likes, shares, comments, and mentions.  

Followers: Track the growth of your follower base.  

Click-Through Rate (CTR): Calculate the percentage of users who click on links in your social media posts.  

Email Marketing Metrics

Open Rate: Measure the percentage of emails that are opened.  

Click-Through Rate (CTR): Calculate the percentage of recipients who click on links in your emails.  

Bounce Rate: Track the percentage of emails that are undeliverable.  

Unsubscribe Rate: Monitor the percentage of subscribers who opt out of your email list.  

Paid Advertising Metrics

Cost Per Click (CPC): Measure the cost of each click on your ads.  

Cost Per Acquisition (CPA): Calculate the cost of acquiring a new customer or lead.  

Return on Investment (ROI): Determine the profitability of your advertising campaigns.  

Analytics Tools

Google Analytics: A powerful tool for tracking website traffic and user behavior.  

Social Media Analytics: Platforms like Facebook Insights, Twitter Analytics, and Instagram Insights offer detailed data on your social media performance.  

Email Marketing Platforms: Most email marketing platforms provide analytics tools to track email performance.  

Additional Considerations

Set Clear Goals: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your digital marketing campaigns.  

Track Multiple Metrics: Don't rely on a single metric to assess success. Monitor a combination of metrics to get a comprehensive view of your performance.

Compare to Benchmarks: Compare your metrics to industry benchmarks or historical data to identify areas for improvement.

Analyze and Adjust: Regularly analyze your data and make adjustments to your strategy as needed.  

By tracking these metrics and analyzing your data, you can effectively measure the success of your digital marketing strategy and make data-driven decisions to improve your results.

[rameshseoblogger]

Advanced SEO Techniques to Drive Organic Growth in 2024

Introduction In the competitive world of digital marketing, staying ahead in SEO requires more than basic on-page optimizations and link building. As search engines evolve, advanced SEO strategies become critical for maintaining and increasing visibility. This article dives into advanced SEO techniques to enhance your organic reach and keep you at the forefront of search engine results in 2024.

Optimize for User Intent: Beyond Keywords Understand the Four Types of User Intent: Informational, Navigational, Transactional, and Commercial. Craft content that addresses these specific intents.

Use Semantic Search & Natural Language: Google's understanding of language has improved, focusing on topics rather than exact keywords. Use synonyms and related terms naturally within content. Focus on Long-Tail Keywords: While short keywords are competitive, long-tail keywords often align better with specific user intent and are easier to rank for.

Advanced Content Structuring and Clustering Topic Clustering: Group related content into clusters with a central 'pillar' page. For instance, if you’re in digital marketing, a central "Advanced SEO Techniques" page can link to clusters on user intent, technical SEO, link-building tactics, etc.

Internal Linking Optimization: Strategically link cluster content back to the main page and vice versa. This structure signals relevance to search engines, boosting the authority of your core content.

Schema Markup: Implement structured data for rich snippets. Schema helps search engines understand the context, which can lead to enhanced visibility (like FAQ snippets or How-to sections).

Harnessing AI and Machine Learning for Content Strategy Use AI to Identify Content Gaps: Tools like MarketMuse, Clearscope, and SurferSEO analyze competitors’ content, helping you find and cover gaps. Leverage Predictive Analytics: Platforms like Google Analytics and other SEO tools can help predict trends. By focusing on future keywords and trends, you can stay ahead of competitors.

Content Personalization: With AI, you can deliver personalized content based on user behavior. Tailor CTAs and recommendations based on each user's interaction history.

Technical SEO Enhancements Site Speed Optimization: A fast site is essential. Use Core Web Vitals as a benchmark, and optimize images, reduce server response time, and implement lazy loading.

Crawl Budget Optimization: Ensure that only important pages are crawled by managing noindex tags and removing unnecessary pages (like duplicates).

Advanced Mobile SEO: With Google’s mobile-first indexing, having a fully optimized mobile site is vital. Test and improve responsiveness, mobile page speed, and usability.

Enhanced Backlinking Strategies Authority & Relevancy: Focus on getting links from high-authority, niche-relevant sites rather than generic links. Digital PR and Brand Mentions: Engage in PR campaigns that result in media mentions, which indirectly enhance SEO through brand visibility and trust.

Guest Posting 2.0: Instead of traditional guest posting, collaborate on in-depth studies or expert roundup articles, which naturally attract backlinks and add credibility.

Optimizing for Voice Search and Visual Search Voice Search SEO: Focus on answering “Who, What, Where, When, and How” questions directly. Optimize for natural-sounding, conversational phrases. Visual Search: Ensure images are optimized with descriptive, relevant filenames and alt text. Use image sitemaps to help Google discover your images. Rich Media Content: Video and audio content is becoming a major part of SEO. Hosting transcribed podcasts or adding video summaries can cater to different audience preferences.

User Experience (UX) Signals as a Ranking Factor Optimize Core Web Vitals: Google emphasizes page experience. Improving metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) can improve rankings. Reduce Bounce Rate and Dwell Time: Engage visitors by enhancing readability and structuring content for skimming. Break up content with headers, bullet points, and visuals. UX Design and Interactivity: Create a seamless user journey with an intuitive, interactive, and easy-to-navigate website.

Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) Author and Site Authority: Create a detailed author bio and ensure content on your site is credible and reliable. Regularly Update Content: Fresh, accurate content is crucial, particularly in YMYL (Your Money, Your Life) niches. Build Trust Signals: Showcasing testimonials, case studies, and credentials can boost trustworthiness. Conclusion With Google and other search engines continuously refining algorithms, advanced SEO techniques are essential to remain visible and relevant. By focusing on user intent, optimizing your site structure, leveraging AI, and enhancing the user experience, you can maintain a competitive edge. Implementing these advanced SEO tactics will not only boost your search rankings but also improve your audience’s experience, leading to sustained organic growth in 2024.

This post can be further customized by adding more specific tips or examples, depending on your target audience and their familiarity with these advanced concepts. Let me know if you need adjustments or if you'd like more in-depth details on any of these sections!

[not-radioshack]

Writeup: AOpen i945GMm-HL shenanigans

AOpen i945GMm-HL - The Retro Web

Welp. This board is weirder than I ever thought it'd be. Not the board in general, but the specific one I bought.

To begin, it turns out that my particular board, and likely many others of the same model, are OEM-customized boards that AOpen provided to a little company called RM Education. They make all-in-one PCs for the UK market.

...And they are using evaluation BIOSes (in other words, BIOS software that's normally only meant for prototyping and... well, evaluation) in their retail boards.

My specific board contains BIOS version R1.08, which is actually R1.02 apparently. There is evidence of an R1.07 existing as well from a reddit thread on the r/buildapc subreddit, but I doubt that it's been dumped anywhere.

Moving on to the original point of this writeup, I got this board because I wanted to build a system that pushed the 32-bit Core Duo T2700 as far as possible, meaning I needed a mobile-on-desktop board. AOpen built a reputation for doing this sorta stuff in the 2000s, so I went ahead and picked one of their boards for use (although I would've much preferred using the top of the line AOpen i975Xa-YDG instead if it were being sold anywhere. That's a VERY tasty looking board with its full size DIMM slots and SLI-compatible dual PCIe x16 slots and ability to crank the FSB all the way to 305MHz).

Slightly surprisingly, the Core Duo T2700 is quite the overclocker! It's able to push from 2.3GHz all the way up to 2.7GHz with some FSB overclocking using the SetFSB tool. It's multiplier-locked to a range from 6.0 to 14.0, so I can only push it through this means.

The board I'm using, the AOpen i945GMm-HL, supports running the FSB up to 195MHz. It's okay-ish in terms of stability, but crashes when running Aida64 benchmarks unless I loosen the memory timings from the 5-5-5-15 settings that it uses at 333MHz to 5-6-6-18, which is just the tiniest bit faster than its stock settings for 400MHz operation by SPD. With these settings, it's much more stable and is able to run the benchmarks, though unless I lower the FSB from 195MHz to 190, it will consistently crash Chrome when trying to play Youtube videos on integrated graphics. I'll likely experiment some to see if adding a card capable of handling the video playback in hardware helps.

For now, this is all for this blog post. I'll follow-up with more details as they come in reblogs. As follows are the specs of the system:

AOpen i945GMm-HL (OC'ed from 166MHz FSB to 195MHz, 190MHz for more stability)

Intel Core Duo T2700 @ 2.7GHz (OC'ed from 2.3GHz)

2x 2GB Crucial DDR2 SO-DIMMs @ 5-6-6-18 timings

Some random 40GB Hitachi hdd lol

Windows XP Pro SP3, fully updated via LegacyUpdate

Supermium Browser (fork of Google Chrome and the reason why I was able to test Youtube playback in the first place)

Coming up: Installing One-Core-API and Java 21 to play Minecraft 1.21 on a 32-bit system out of spite for Microsoft "dropping support" for 32-bit CPUs.

[reliqus]

Achieving a Strong Click-Through Rate in Google Ads: What to Aim For

When it comes to measuring the success of your Google Ads campaigns, click-through rate (CTR) is a key metric to monitor. While what constitutes a "good" CTR can vary based on factors like industry, ad placement, and targeting, aiming for a CTR higher than the average for your specific campaign type is generally considered a strong goal. Across industries, the average CTR for Google Ads typically falls between 1% to 5%. However, achieving a higher CTR than your competitors or previous campaign benchmarks indicates that your ads are resonating well with your target audience and driving engagement. Therefore, continually optimizing your ad copy, targeting, and bidding strategies to improve CTR can lead to better campaign performance and ultimately help you achieve your advertising goals.

[crepearchives]

CROB: Obtaining and Upgrading Cookies & Pets

⚙️ As of March 14th, 2023, the primary method of unlocking new Cookies and Pets has changed. Now, instead of running numbers against an RNG-based treasure chest, you’re going to use Trial Star Candies to unlock new Cookies.

FAQs

How do you get Trial Star Candies?

⚙️ Cookie Trials, duh! You get them as you reach given score ranks. Hard Mode has them too, and there’s no timer or anything to collect them before they expire unlike New Cookie Cups which expire about a month later.

What happens when I get enough Trial Star Candies?

⚙️ You unlock the Cookie AND the Pet for free.

What if I already have a Cookie or a Pet that I’ve just met the unlock condition for?

⚙️ You still keep your collection as it is. Only the ones you DON’T have are on the unlock track.

Cookie Trials? What about the ones where I got some high scores before the 3/14/23 update?

⚙️The Trial Star Jellies for ranks you already got are retroactively added to your progression. If this total exceeds the benchmark for unlocking a Cookie, you’ll get one copy of the Cookie and Pet in your mailbox.

There’s a new Cookie I really want, but I don’t have enough Trial Star Candies! What now?

⚙️ Buy whatever you want with Crystals, duh! Every other goal-based unlock restriction is gone (obtaining select Cookies, reaching affection levels, Escape Levels, etc), but you can play in a lot of events and other modes to get them for free. The unlock cost in Crystals is the same for all Cookies of a rarity, but higher rarities cost a LOT more. See these prices for Cookies/Pets respectively. If you have a Cookie Unlock Ticket or Pet Unlock Ticket, you can use that to unlock any Cookie/Pet that’s Epic rarity or lower without spending Crystals.

Common: 900 / 600

Rare: 1,800 / 1,200

Epic: 2,900 / 1,900

Special: Unavailable.

Legendary: 9,900 / 6,600

So Special Cookies… are they unavailable?

⚙️ YEP! Hello Kitty, Mimmy, Coffee Cookie, and Cookiedroid are not part of this. If you really want Cookiedroid that bad, go to the Google Play Points Store! If you’re just realizing that Hello Kitty collaborated with Devsisters in 2018, TOUGH BISCUITS! THEY’RE NOT AVAILABLE.

Do Cookies and Pets share the same unlock conditions?

⚙️ Yes, most Cookies and their Combi Pet share the same Trial Star Candy unlock requirement. Unpaired or secondary Legendary Pets will have their own unlock requirement. Certain events and shop offers may award copies of Cookies or Pets for free, including ways to unlock them instantly.

Alright, I have a Cookie. If the Chests are gone, how do I upgrade them?

⚙️ There are four ways:

Use Cookie Potions to gain the necessary copies

Gain the copies through gameplay and events

Spend Crystals to buy the needed copies

Buy the desired copies in any game shop, including the Package Shop

These methods also apply to Pets, which have their own Pet Potions. Legendary Cookies and Pets use Legendary Cookie/Pet Potions. Special Cookies and Pets use Special Cookie/Pet Potions (if for some reason you still had Special Spirit Potions when the 3/14/23 update happened).

Crystals to upgrade? How much per copy? And how much would it cost me to max out one Cookie not counting the Magic Candy?

Common Cookie: 2 💎 x 8,905 copies = 17,810 💎

Common Pet: 1 💎 x 8,905 copies = 8,905 💎

Rare Cookie: 6 💎 x 2,405 copies = 14,430 💎

Rare Pet: 4 💎 x 2,405 copies = 9,620 💎

Epic Cookie: 45 💎 x 305 copies = 13,725 💎

Epic Pet: 30 💎 x 305 copies = 9,150 💎

Legendary Cookie: 3,600 💎 x 35 copies = 126,000 💎

Legendary Pet: 2,400 💎 x 35 copies = 84,000 💎

⚙️ The Coins and copies needed are still the same as before. How many copies do you need? See below:

Copies Needed to Level Up:

Common: Unlock -> 2 -> 104 -> 300 -> 600 -> 600 -> 600 -> 740 -> 740 -> 870 -> 870 -> 870 -> 870 -> 870 -> 870 (8,906 total)

Rare: Unlock -> 2 -> 54 -> 90 -> 160 -> 160 -> 160 -> 200 -> 200 -> 200 -> 230 -> 230 -> 230 -> 230 -> 230 -> 230 (2,406 total)

Epic: Unlock -> 2 -> 4 -> 10 -> 20 -> 20 -> 20 -> 25 -> 25 -> 30 -> 30 -> 30 -> 30 -> 30 -> 30 (306 total)

Special: Unlock -> 2 -> 1 -> 1 -> 1 -> 1 -> 1 -> 1 -> 1 -> 1 -> 2 -> 2 -> 2 -> 2 -> 3 (21 total)

Legendary: Unlock -> 2 -> 1 -> 1 -> 1 -> 1 -> 2 -> 2 -> 2 -> 4 -> 4 -> 4 -> 4 -> 4 -> 4 (36 total)

Coins Needed to Level Up:

Common: Unlock -> 11.2k -> 22k -> 60k -> 116k -> 116k -> 116k -> 148k -> 148k -> 174k -> 174k -> 174k -> 174k -> 174k -> 174k (1,781,200 total)

Rare: Unlock -> 12.6k -> 25.2k -> 47k -> 120k -> 120k -> 120k -> 140k -> 140k -> 200k -> 200k -> 200k -> 200k -> 200k -> 200k (1,924,800 total)

Epic: Unlock -> 16k -> 32k -> 80k -> 160k -> 160k -> 160k -> 200k -> 200k -> 240k -> 240k -> 240k -> 240k -> 240k -> 240k (2,448,000 total)

Special: Unlock -> 16k -> 32k -> 80k -> 80k -> 80k -> 160k -> 160k -> 160k -> 200k -> 200k -> 200k -> 200k -> 200k -> 240k (1,968,000 total)

Legendary: Unlock -> 80k -> 80k -> 80k -> 80k -> 210k -> 210k -> 210k -> 210k -> 300k -> 300k -> 300k -> 300k -> 300k -> 300k (2,960,000 total)

Affection Points per Level Up:

Common: 30 ❤️

Rare: 30 ❤️

Epic: 30 ❤️

Special: 30 ❤️

Legendary: 50 ❤️

Pets: 20 ❤️ for Combi Cookie

Breakout Points per Level Up:

Common: Unlock -> 51 -> 115 -> 250 -> 250 -> 350 -> 350 -> 350 -> 350 -> 400 -> 400 -> 400 -> 400 -> 400 -> 400 (4,466 total)

Rare: Unlock -> 72 -> 240 -> 350 -> 350 -> 350 -> 350 -> 350 -> 350 -> 400 -> 400 -> 400 -> 400 -> 400 -> 400 (4,812 total)

Epic: Unlock -> 40 -> 80 -> 200 -> 400 -> 400 -> 400 -> 500 -> 500 -> 600 -> 600 -> 600 -> 600 -> 600 -> 600 (6,120 total)

Special: (I might need some help with this one)

Legendary: Unlock -> 200 -> 300 -> 300 -> 300 -> 300 -> 500 -> 500 -> 500 -> 500 -> 800 -> 800 -> 800 -> 800 -> 800 (7,400 total)

[eriquin]

Tagged by @steviesbicrisis

rules: tag 10 people you want to get to know better

relationship status: married

favorite color: purple

song stuck in my head: it's just the wii music going on in there

last song i listened to: Playlist says "Hyrule Field" by Koji Kondo. Specifically The Legend of Zelda: Ocarina of Time - Hyrule Symphony from 1999. Guess now is as good a time as any to put that playlist back on.

3 favorite foods: .... uuuuuuuugh. I love food. I love to cook! So I'll say: homemade lasagna, which I make approximately once a year for Thanksgiving. Seven-layer cookies from the smitten kitchen recipe, which I haven't made in a couple of years. And cream puffs from Lyndell's in Somerville.

last thing I googled: "cat folk forgotten realms" ... I saw the D&D movie over the weekend and have been adding stuff about it to my queue and couldn't remember the name "tabaxi".

dream trip: I'd like to visit Japan. But I'd also like to go back to Italy and take trains around to visit multiple cities.

anything I want right now: Finish something. I'm making good progress with 100 words a day on established stories (2 WIPs on ao3 and 1 for the steddie bigbang) and then running my script to decide what I work on next. The 100 word benchmark is a low bar to clear.

Tagging: @captainhaterade, @delicatelygloriousphoenix, @gigglebug, @saanphoenix, @fiore-della-valle, ... my brain is not supplying more people. Sorry.

[idigitizellp21]

Search Engine Marketing (Sem) Guide

With the numerous upgradations in the field of digital marketing, a constant question that revolves around the mind of advertisers and marketers is what exactly is Search Engine Marketing.

What is Search Engine Marketing (SEM)?

Search engine marketing is about boosting visibility on the various search engines like Google, Yahoo, and Bing with paid tactics. For most businesses, ranking highly in search results isn’t luck, in fact, it is a result of massive efforts in one or both categories of search marketing. You must be wonder one or both? What are these? We mean SEO and SEM, both sound similar but are actually poles apart. Let’s understand both these search marketing terms by distinguishing them on the bases of some vital parameters.

Thought both SEM and SEO work differently for your organization their aims are similar. a. They help a brand to come up on the search results page. b. They are designed to drive traffic on your website. c. Thay use the baton of keywords to uncover popular search terms. d. Towards the end of both these search marketing tactics, tracking and testing will be required in order to optimize your search strategy for the future.

The next thing you need to know about Search Engine Marketing is, its different synonyms. Initially, Search Engine Optimization (SEO) and Paid Search Activities came under the Search Engine Marketing (SEM) umbrella. With digital marketing developments, SEM solely refers to paid search. SEM is also known as Paid search ads, Paid search advertising, PPC (pay-per-click), PPC (pay-per-call), CPC (cost-per-click) and CPM (cost-per-thousand impressions).

Procedure To Implement Successful SEM:

1. Define SEM Strategy: Before you kick start your SEM campaign, you must define a strategy. What would that include? You start by defining your target audience and identify their needs and motivations. Only when your product or service can give a solution to their troubles or needs is when your product or service will work. Alongside this, you can also search for your competitors and check their market position. Lastly, your organization would need to identify important goals and benchmarks like search ranking, website traffic, sales, and other important ROI metrics.

2. Keyword Research: The next step is not just to select the relevant keyword phrases, but also to chase for the keywords that your target audiences frequently search for. This procedure is similar while you perform On-page SEO. Optimize keywords with low competition and high usage. Your keyword search doesn’t end here, you should conduct brainstorm sessions with your target audience to know the popular terms that they utilize while searching for the kind of product and services that you offer. Constantly interacting with your loyal customer, sales and customer service representative is like a cherry on the cake to stay in touch with the frequently used phrases. You can also use various keyword research tools to generate your initial keyword list and then build on it.

3. Build PPC Campaigns: Paid Search Engine Marketing is one of the most vital parts of today’s Search Marketing Strategy. You should aim to chase and bid on the most relevant keywords. To run a successful Pay-Per-Click (PPC) campaign, you need to pay heed upon the following checklist: a. Budget per Month b. Budget per Day c. Scope of Geotargeting d. List of Keywords

4. Optimize Website Landing Page: Bagging quality inbound links is directly proportional to the popularity of your website in the eyes of search engines. This brings us to a critical role of the marketers to build links to their website from valued links of other sites that your targeted visitors frequently visit. It is equally important to design unique website content that is link-worthy. You should also try to get links from business partners, trade associations, vendors and customers. Distributing press releases and publishing blogs online is another tactic of Search Engine Marketing to fetch links.

5. Track, Measure And Report: Tracking and Measuring the success of your SEM campaign is one of the most important Search Engine Marketing strategies. This not only helps to get a pulse of how successful the campaign us but also how we can alter or improvise elements for the future. In order to measure the success of your SEM campaign, you need to gauge CPC, Clicks, CPR, Impressions, Bounce rate, ROI, etc. We recommend you leverage Web Analytics tools for monitoring progress and to identify glitches for the same. You should always monitor your position in SERPs and then plan strategies for improving your search results.

[kollegewinterscheidt]

This day in search marketing history: February 10

Google refreshes Page Layout Algorithm

In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm.

The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users.

This was the third confirmed update to the algorithm, which launched Jan. 19, 2012 and was updated Oct. 9, 2012.

Read all about it in Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads.

Also on this day

YouTube reveals 2022 roadmap for shopping features, Shorts and more

2022: Shoppable videos, Live Shopping and heavier shopping integration was coming to the YouTube app.

Google officially displays years in business in local pack

2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation.

In-SERP lead forms convert Google Ads users without a click-through

2021: Google Ads announced its updated lead form extension, which pops up a form directly from a click on an ad in search, Video, and Discovery. 

Google Search Console adds review snippets performance, enhancement and testing reports

2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool.

How to use Google’s new price competitiveness report in Merchant Center

2020: You could see how your product pricing compared to your Google Shopping competitors.

Facebook buys AR startup building a 1:1 digital map of the physical world

2020: The acquisition appeared to be about augmented reality, but Scape Technologies’ capabilities went way beyond AR.

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business �� and that time Sergey Brin skated on stage

2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company.

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google

2017: In e-commerce, URLs on the first page of the Google search results had 70% more internal links than the overall benchmark.

Here’s how Google’s own ads impact bids & pricing in AdWords auctions

2017: Google took steps to minimize the impact of its ads on CPCs, but advertisers paid as if Google didn’t win its ad positions, not as if Google didn’t bid at all.

Google Data Studio beefs up AdWords MCC integration

2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

Florida court: Google permitted to delist sites regarded as spam under First Amendment

2017: Google was sued under various federal and Florida state statutes, basically for unfair competition.

Search in Pics: Google vintage office, embedded wall offices & hamburger bean bag

2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Google To Remove Right-To-Be-Forgotten Links Worldwide, For Searchers In European Countries

2016: Links would no longer show for those in the particular country where a RTBF request was made, regardless of the Google edition they use.

Google Introduces Rich Medical Content Into Knowledge Graph

2015: Users would soon see deeper health information for more than 400 conditions.

Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads

2015: With a few exceptions, the top jewelry advertisers on Google relied heavily on product listing ads (PLAs) in the weeks ahead of Valentine’s Day.

After Nine Years, Google’s Udi Manber Moves On

2015: Manber was VP of Engineering at YouTube. Previously, he had been in charge of search products at Google.

Bing Ads Auction Insights Now Available Globally

2015: Reports showed how your ads competed against other advertisers’ ads on the Yahoo Bing Network.

Google’s Matt Cutts: Don’t Worry About Poor Grammar In Comments

2014: Cutts answers the question: “Should I correct the grammar of comments on my blog?”

A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo

2014: Visa appeared to be the only major Olympic sponsor to have made Tumblr its Olympic content hub.

Microsoft Testing “Bing Saves” Search Bookmarking Feature

2014: It was a way to click and bookmark a search result for later retrieval from a personal Microsoft account.

Bing Beats Google With Bitcoin Conversion Tool

2014: Bing announced that people can search for the current rates, such as [one dollar in bitcoin].

How One SEO Consultant’s Near Death Experience United The SEO Community

2014: Dana Lookadoo wrote: “Whatever the future holds, I’m ready for it, but I know without a doubt that I won’t be alone!”

Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry

2012: Google added placement exclusion lists and list suggestions.

Google Moves Away From Large Navigation Drop Down Menu

2012: Most of the main search options were back at the top, placing the less “important”’” search options in a more menu.

Now, Mitt Romney Has A Santorum-Like Bing & Google Problem

2012: The “Spreading Romney” site appeared in the top results on Google and Bing in a search for [romney].

Search In Pics: Google Sugar Cube, Yahoo Valentines & Chrome M&M’s

2012: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Google Operators In Instant, Profiles In Navigation & AdWords URL On Description Line

2011: At least three new changes to search results Google had implemented or was testing.

Live Blogging Google’s ThinkMobile Event

2011: Google had seen a 400% increase in mobile searches over the past year.

How Much Will Google Pay for Twitter?

2011: Nothing nearly as close to what Elon paid for it…

Bing Results Get Localized & Personalized

2011: Bing started delivering personalized listings depending on a searcher’s location or past search history, just like Google had already been doing for several years.

Foursquare Sets Super Record During Big Game

2011: It saw 200,000 check-ins.

Mapquest Introduces Transit, Walking Directions

2011: Playing catch-up to Google and Bing.

Google Buzz: The Good, Bad, & Ugly Reactions

2010: “Google Buzz was announced to widespread derision.” (Accurate.)

Policy Change: Advertise Pharmaceuticals On Google AdWords

2010: Only VIPPS and CIPA certified pharmacies would be allowed to advertise and pharmacies could only target ads within their country.

Google May Be Sued By Russia’s Quintura Over Wonder Wheel

2010: Quintura held 8 patents on the technology.

They’re Back: AP Stories Reappear In Google

2010: Thus ending a nearly seven-week absence.

Google To Develop Superfast “Experimental Fiber Network”

2010: Google? Fiber? Ah, Google FIber!

ComScore Releases January Search Numbers (Bing Gains) & Year In Review

2010: Meanwhile, Hitwise Announces January Search Market Share Numbers.

Scoring Super Bowl 2010 Commercials: How’s the Search Visibility?

2010: Better in general. But there was less integration between the commercials and the web.

Google Launches AdSense For Mobile Search

2009: It gave carriers and publishers a quick way to embed a Google search box on their mobile sites.

Yahoo Tries To Be Google With Holiday Search Ad Bar For Valentine’s Day

2009: If you conduct a search at Yahoo on [valentine’s day] or other related search terms, you would see a horizontal search bar with hearts for the special day.

Google Wants To Save You Money On Electricity

2009: Google was testing software that would help people better manage their home electricity use and reduce energy loss and inefficiency.

Yahoo oneSearch Shortcut Adds Auto-Location, Search Assist & More Availability

2009: Enhanced Search Assist that incorporated the user’s recent search history was added.

From Search Marketing Expo (SMX)

Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)

These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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About the author

Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

Read more here https://www.hotfrog.hk/company/1421248156897280

[steph-was-here]

i work in advertising (web & social analytics) and both sides here are right. advertising is incredibly wasteful, and is often the first thing cut when a business is struggling. e-commerce sites will spend tens of millions on paid search and have a less than 3% conversion rate (fewer than 3% of visitors actually buy something on the site). that's the benchmark. they'll spend tons just to be ignored at the top of google. online ads are also the easiest to avoid.

but advertising isn't just trying to get you to buy a particular product. it is a lot about brand sentiment. all it takes is one funny commercial - think: mean girls walmart ad - to make you feel better about a brand. that ad got tons of positive responses & press coverage, all lifting the sentiment around walmart. do you think anyone bought the items featured in the ad bc it was in the ad? no, and walmart knows that. but now you have this positive connection with the brand bc you liked the ad and next time you're out you may think "oh i'll just pop in and see" if you pass by one. these are things we actively can track & measure and with a majorly popular ad like this, walmart's analytics team can likely directly connect the day it aired and an uptick it sentiment.

You are not immune to ads. Ads are not becoming ineffective due to oversaturation or savvy young people or whatever. Billions of dollars are poured into market research and analytics every year, corporations would know if ads were a waste of money way way before a tiktok comment section and stop spending money on them

By believing yourself to be "too smart" to be affected by advertising you're only making yourself far less mindful of and more susceptible to it. The ads you're exposed to poison your mind - be aware of that so you can combat it, and try to be exposed to as few as possible

[harveehealthcare]

Strategies for Google Ads for Doctors - Harvee Healthcare

Discover key benchmarks for Google Ads for clinics, doctors & hospitals to optimize campaigns and attract more patients to your practice.

[itandsoftwaresolutions]

SEO Trends to Watch: Staying Ahead in the Digital Landscape

In the fast-paced world of digital marketing, search engine optimization (SEO) is constantly evolving. Staying ahead of SEO trends is crucial to ensuring your website remains competitive in search rankings and continues to drive organic traffic. Here are the top SEO trends to watch for in 2024, along with actionable insights to help you stay ahead in the digital landscape.

1. AI and Machine Learning in SEO

Artificial intelligence (AI) and machine learning are playing a bigger role in shaping SEO strategies. Search engines like Google use AI algorithms, such as RankBrain and BERT, to better understand user intent and deliver more relevant results. This means optimizing content for search engines isn’t just about keywords anymore; it’s about understanding and meeting user intent.

Actionable Tip: Focus on creating content that answers specific user queries and provides value. You can use Google’s “People Also Ask” to understand the types of questions users are searching for and incorporate those topics into your content.

2. Voice Search Optimization

With the increasing use of smart speakers and voice assistants, voice search is becoming a significant part of SEO. According to research, nearly 55% of households are expected to own a smart speaker by 2024. Voice searches tend to be longer and more conversational, so traditional keyword optimization strategies may not be as effective.

Actionable Tip: Optimize your content for long-tail keywords and natural language queries. Think about how people might phrase questions verbally and include those phrases in your content. Creating FAQ-style content can also be helpful for capturing voice search traffic.

3. Core Web Vitals and User Experience (UX)

Google’s Core Web Vitals are now an essential ranking factor. These metrics measure aspects of user experience such as page load speed, interactivity, and visual stability. Websites that fail to meet these benchmarks may see a drop in search rankings.

Actionable Tip: Regularly monitor your website’s Core Web Vitals using tools like Google’s PageSpeed Insights or Lighthouse. Make necessary improvements, such as optimizing images, reducing server response times, and minimizing JavaScript.

4. The Rise of Video Content

Video content continues to gain popularity, with platforms like YouTube being the second largest search engine in the world. Search engines are prioritizing video content in search results, and users are more likely to engage with videos than text-based content.

Actionable Tip: Incorporate video content into your SEO strategy. Create high-quality videos that address common user queries, and optimize them with descriptive titles, tags, and transcripts. Embedding videos on your website can also help improve on-page SEO.

5. E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness

Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines are increasingly important for ranking, especially for websites in industries like healthcare, finance, and law. Demonstrating these qualities can improve your site’s credibility and search rankings.

Actionable Tip: Build high-quality content that showcases your expertise. Include author bios that highlight your qualifications, and seek backlinks from reputable websites. Regularly update content to reflect the latest information and best practices.

6. Visual Search Optimization

Visual search is becoming a powerful tool for users, especially with advancements in technology like Google Lens. Users can now search using images instead of text, leading to new SEO opportunities.

Actionable Tip: Optimize your images for visual search by using descriptive file names, adding alt text, and including relevant keywords in image captions. Make sure images are high-quality and compressed for faster loading times.

7. Local SEO and “Near Me” Searches

With the growing use of mobile devices, local searches like “near me” have surged in popularity. Google My Business optimization and local SEO tactics are now essential for businesses that want to attract nearby customers.

Actionable Tip: Make sure your Google My Business listing is up-to-date, including accurate contact information, operating hours, and customer reviews. Use local keywords in your content, such as the city or neighborhood name, to improve your chances of ranking for local searches.

8. Content Refresh and Updating Existing Content

Updating older content has become a proven strategy for maintaining search rankings and driving consistent traffic. Search engines prioritize fresh and relevant content, so refreshing outdated information can give your site a boost.

Actionable Tip: Audit your existing content and identify pages that could benefit from updates. Add new information, refresh the visuals, and adjust the content to align with current trends or user queries. This can help improve your site’s overall SEO performance.

9. Semantic Search and Topic Clusters

Search engines are getting smarter at understanding the context behind search queries. As a result, focusing solely on single keywords is no longer sufficient. Topic clusters, which group related content around a central pillar page, are now an effective SEO strategy.

Actionable Tip: Create a pillar page that covers a broad topic and link to related subtopics. This approach helps search engines understand the relationship between content pieces, boosting your site’s relevance and authority on a given topic.

10. Sustainable SEO Practices

As environmental concerns grow, sustainable practices are influencing even the digital world. Green hosting, energy-efficient web design, and minimizing server usage are becoming considerations for SEO strategies.

Actionable Tip: Opt for web hosts that prioritize renewable energy and eco-friendly practices. Additionally, minimize the use of resources like large files or unnecessary plugins that can slow down your site.

Conclusion

The world of SEO is dynamic and constantly changing. By staying informed about the latest trends and adapting your strategies accordingly, you can stay ahead of the competition and continue to drive organic traffic. Whether it’s optimizing for voice search, improving user experience, or focusing on E-E-A-T, implementing these strategies can help ensure your website remains relevant and ranks well in search results.