#google ads benchmarks

[hminnovancellp1]

 In this article, we’ll demystify the realm of Google Ads benchmarks, providing you with insights tailored to your industry, minus the tech talk.

[digitaltogrow]

Unveiling the Power of Google Ads Competitor Analysis

In the realm of online advertising, Google Ads reigns supreme as a potent tool for connecting with potential customers. However, maximizing the efficacy of your Google Ads campaigns necessitates a profound comprehension of your own performance metrics, alongside a strategic grasp of your competitors' maneuvers and tactics. This is where the significance of competitor analysis becomes pronounced – a methodical process that unveils invaluable insights, enabling you to refine your advertising endeavors and maintain a competitive edge.

[absolutebl]

Hi ABL!! This is more of a data question then anything but it might not actually be answerable.

How does the world of BL define a successful show? Is it money made on ads revenue? Streams? Trending hashtags??

Granted in North American media I also couldn’t answer this question, but I could gage based on…article reviews or critical acclaim. Or something.

I see soooooo many people saying something flopped or was massively successful, but truly. How on earth are we making those benchmarks?

I figure you might have at least a tiny sliver of insight into how this works! Or at least a key word I can take to google LOL. Thanks as always!!!!!

Hum.

Well for GMMTV et al, it's YT views. So that's easy. We can see those eyeballs outright.

The streaming platforms obfuscate data (that is one of the reasons SAG is still on strike) but we can see things like where it's ranked on their internal leader boards (what's "popular on Viki" for example). How many reviews something has. How many collections and lists it's on. How many people on MDL have it listed as "currently watching"

More key is how much chatter a show is getting. How many comments. But also...

Literally when you do a Google search for that IP:

How are the hit returns?

How many top spots does it hold above the fold on Google main (using private or incognito mode).

Are people blogging about it? Think pieces?

Are there reaction vids?

FMVs?

Reddit chatter?

BTS's?

Interviews with actors?

The amount of fan content generated around an IP tells you a lot about the number of viewers - since it is all a numbers game. Commenters (those who visibly/trackably react to content) are more common than (content) creators. Ghosts (passive consumers) are more common than commenters.

There are those in EntDA working on formulas for predictive fan base numbers sourced in the ratios of these.

Lemme try to explain...

In other words, the fans who create content for IPs (fanfic, art, meta analysis, FMVs, etc...) are the rarest. Those who interact with the content, leave star reviews, comment on the above fan-made content, engage in discourse, leave YT comments, are the second rarest. Those who tend to do nothing more than ... well, ghost (maybe have a subscription, maybe save the vid to a playlist or on MDL, maybe read this on Tumblr but don't react to it). They are the largest contingent but hardest to track.

If we could get a good handle on the first 2, there's usually a predictable ratio that can be drawn for the fan base as a whole, the largest number 3 - ghosts.

For example:

For every 1 creator there are 100 commenters and 1000 ghosts. Something like that. However the nature of this ratio is dependent on venue and vocality of the fan base (often a generational thing). So like, most Kpop stans are vocal, but 4th gen stans tend to be more noisy online, even though 3rd gen groups tend to have bigger overall fan bases. (Superstars, like super hits, are non-viable non-predictive outliers. There can never be another KP, or 2g, and we can't use their numbers to predict anything. Just like Taylor Swift or BTS can't be used to predict/estimate the success of a new pop venture).

back to the BL fandom

Here on Tumblr you can tell what's popular by which ones are getting the most gifsets.

That's how we know Only Friends is out performing Dangerous Romance. (I mean I could check the numbers on YT but I don't really have to.)

Also, I bet you good money Kiseki is garnering more eyeballs than You Are Mine. Again, I can say that with confidence just based on the content that's being created for that IP in this one venue.

On a practical level, in the ET industry, if there is chatter about a BL outside of BL circles (as happened with KP) you know it's gotten HUGE (by BL standards).

The moral of this story, incidentally, is if you like a thing, doesn't matter how shy you are, if you want it to continue, get a second season, whatever, you gotta NOT JUST WATCH IT BUT TALK about it. Online, where careers are made and broken. Squeaky wheel and all that.

Entertainment is about attention. More money is always thrown at the thing getting the most attention.

Just like politics.

Okay, I done now.

[apexnetin]

How can you measure the success of a digital marketing strategy?

Measuring the success of a digital marketing strategy involves tracking key performance indicators (KPIs) that align with your campaign objectives. Here are some common metrics:  

Website Metrics

Website Traffic: Monitor the number of visitors, page views, and bounce rate.  

Time on Site: Measure how long visitors stay on your website.  

Conversions: Track the number of conversions, such as purchases, sign-ups, or lead generation.  

Conversion Rate: Calculate the percentage of website visitors who take a desired action.  

Social Media Metrics

Engagement: Measure likes, shares, comments, and mentions.  

Followers: Track the growth of your follower base.  

Click-Through Rate (CTR): Calculate the percentage of users who click on links in your social media posts.  

Email Marketing Metrics

Open Rate: Measure the percentage of emails that are opened.  

Click-Through Rate (CTR): Calculate the percentage of recipients who click on links in your emails.  

Bounce Rate: Track the percentage of emails that are undeliverable.  

Unsubscribe Rate: Monitor the percentage of subscribers who opt out of your email list.  

Paid Advertising Metrics

Cost Per Click (CPC): Measure the cost of each click on your ads.  

Cost Per Acquisition (CPA): Calculate the cost of acquiring a new customer or lead.  

Return on Investment (ROI): Determine the profitability of your advertising campaigns.  

Analytics Tools

Google Analytics: A powerful tool for tracking website traffic and user behavior.  

Social Media Analytics: Platforms like Facebook Insights, Twitter Analytics, and Instagram Insights offer detailed data on your social media performance.  

Email Marketing Platforms: Most email marketing platforms provide analytics tools to track email performance.  

Additional Considerations

Set Clear Goals: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your digital marketing campaigns.  

Track Multiple Metrics: Don't rely on a single metric to assess success. Monitor a combination of metrics to get a comprehensive view of your performance.

Compare to Benchmarks: Compare your metrics to industry benchmarks or historical data to identify areas for improvement.

Analyze and Adjust: Regularly analyze your data and make adjustments to your strategy as needed.  

By tracking these metrics and analyzing your data, you can effectively measure the success of your digital marketing strategy and make data-driven decisions to improve your results.

[sanfyconsultancy99]

Elevate Your Brand with Sanfy Consultancy Services

We are your 360-degree Market Partner. The modern economy has birthed a cut throat competitive environment that makes the traditional approaches to marketing insufficient for organizations. They require a partner that can develop a full suite of advertising and marketing services that meets their needs at that. An ideal partner for Sanfy Consultancy Services is that partner, a known entity in the market that provides significant solutions in a range of functions to offer complete end-to-end advertising services. But what actually is 360-Degree Advertising? This is because 360-degree advertising is an omnibus strategy that guarantees that your brand’s message is consistent across all media. Incorporating all angles of communication to the target market right from print media, television ads, social media, company websites, and emails developing a 360-degree marketing strategy covers all areas. At Sanfy Consultancy Services we always aim at achieving polished campaign that will in one way or the other influence the target audiences into buying your products, creating an everlasting experience with your customer

Why Sanfy Consultancy Services:

Integrated Marketing Services We know that each business is different from another business. That is why in our company you receive individual approach and professional creatives with sharp intellects doubled by strategical thinking to solve your business issues. Need to get your brand out there? Need to increase sales? Need to maintain customer loyalty? We’re all set!

Expertise in Material Transmission Among Different Medial Platforms Our experienced team excels in creating integrated campaigns across various platforms:

Digital Marketing: This includes sites’ optimization, web paid listing, online classified ads, social media marketing and e-mail promotions. Creative Design: Beautiful graphical and production works accompanied by content that will sell your brand story. Traditional Media: Newspapers and magazines, billboards and street furniture, television. Event Management: We cater to all marketing types from product launches to experiential marketing solutions

Data-Driven Approach We also benchmark at the Sanfy Consultancy to ensure that the reach and impact of all our campaigns are quantified using top of the range analytical tools. This means that each dollar spent has the maximum potential Return On Investment –ROI.

Personalized Customer Service Our model of work implies that your concept is always the keystone of every campaign. Regarding the client relationships, our services are very personalized, with direct account managers focused on your company’s needs, using flexible business models that can change according to your business needs.

Our Services

Branding and Strategy We assist you to identify who you are in the market and explain to you how you wish the market to know you in the long run. That sounds like another key area our graphic department can help you out: from logo creation to style formulation, we make sure your brand is easily recognizable.

Digital Advertising In today’s world, once you are online, you need to be seen. Our digital marketing specialists make sure your brand takes over the social media and Google Ads online spaces.

Content Marketing What rules the web is content, and we provide content that engages your audience. Writing posts, creating videos, making infographics, and sharing posts on social networks, it is all the same.

Media Buying and Planning We are also able to determine which media has the potentiality to reach the targeted group in the right time.

Public Relations PR is a way to control the image of your brand and increase trustful attitude among the target populace by our PR team.

Success Stories The idea of our success is seeing our clients succeed all through. Sanfy Consultancy Services is a company that has worked for different businesses, guaranteeing results and beyond for its clients. No matter whether you need more visitors to your site, hundreds of leads, or extraordinary ad campaigns that won awards, we did it many times.

Partner with Us Today Sanfy Consultancy Services doesn’t merely employ and assist—we are your business partners for success. It becomes our mission to assist firms to realize their maximum worth with unique and effective techniques of advertising.

Ready to elevate your brand? That’s where we join in to make something incredible.

Email us today to find out how we take your marketing campaigns to the next level through our 360-degree advertising services.

Sanfy Consultancy Services: Meet the intersection where creativity and strategy are the rules of the organ.The innovative advertising logo’s EZR comprises organizational creativity and strategic thinking, two concepts that are rarely associated with regulatory authorities.

[rameshseoblogger]

Advanced SEO Techniques to Drive Organic Growth in 2024

Introduction In the competitive world of digital marketing, staying ahead in SEO requires more than basic on-page optimizations and link building. As search engines evolve, advanced SEO strategies become critical for maintaining and increasing visibility. This article dives into advanced SEO techniques to enhance your organic reach and keep you at the forefront of search engine results in 2024.

Optimize for User Intent: Beyond Keywords Understand the Four Types of User Intent: Informational, Navigational, Transactional, and Commercial. Craft content that addresses these specific intents.

Use Semantic Search & Natural Language: Google's understanding of language has improved, focusing on topics rather than exact keywords. Use synonyms and related terms naturally within content. Focus on Long-Tail Keywords: While short keywords are competitive, long-tail keywords often align better with specific user intent and are easier to rank for.

Advanced Content Structuring and Clustering Topic Clustering: Group related content into clusters with a central 'pillar' page. For instance, if you’re in digital marketing, a central "Advanced SEO Techniques" page can link to clusters on user intent, technical SEO, link-building tactics, etc.

Internal Linking Optimization: Strategically link cluster content back to the main page and vice versa. This structure signals relevance to search engines, boosting the authority of your core content.

Schema Markup: Implement structured data for rich snippets. Schema helps search engines understand the context, which can lead to enhanced visibility (like FAQ snippets or How-to sections).

Harnessing AI and Machine Learning for Content Strategy Use AI to Identify Content Gaps: Tools like MarketMuse, Clearscope, and SurferSEO analyze competitors’ content, helping you find and cover gaps. Leverage Predictive Analytics: Platforms like Google Analytics and other SEO tools can help predict trends. By focusing on future keywords and trends, you can stay ahead of competitors.

Content Personalization: With AI, you can deliver personalized content based on user behavior. Tailor CTAs and recommendations based on each user's interaction history.

Technical SEO Enhancements Site Speed Optimization: A fast site is essential. Use Core Web Vitals as a benchmark, and optimize images, reduce server response time, and implement lazy loading.

Crawl Budget Optimization: Ensure that only important pages are crawled by managing noindex tags and removing unnecessary pages (like duplicates).

Advanced Mobile SEO: With Google’s mobile-first indexing, having a fully optimized mobile site is vital. Test and improve responsiveness, mobile page speed, and usability.

Enhanced Backlinking Strategies Authority & Relevancy: Focus on getting links from high-authority, niche-relevant sites rather than generic links. Digital PR and Brand Mentions: Engage in PR campaigns that result in media mentions, which indirectly enhance SEO through brand visibility and trust.

Guest Posting 2.0: Instead of traditional guest posting, collaborate on in-depth studies or expert roundup articles, which naturally attract backlinks and add credibility.

Optimizing for Voice Search and Visual Search Voice Search SEO: Focus on answering “Who, What, Where, When, and How” questions directly. Optimize for natural-sounding, conversational phrases. Visual Search: Ensure images are optimized with descriptive, relevant filenames and alt text. Use image sitemaps to help Google discover your images. Rich Media Content: Video and audio content is becoming a major part of SEO. Hosting transcribed podcasts or adding video summaries can cater to different audience preferences.

User Experience (UX) Signals as a Ranking Factor Optimize Core Web Vitals: Google emphasizes page experience. Improving metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) can improve rankings. Reduce Bounce Rate and Dwell Time: Engage visitors by enhancing readability and structuring content for skimming. Break up content with headers, bullet points, and visuals. UX Design and Interactivity: Create a seamless user journey with an intuitive, interactive, and easy-to-navigate website.

Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) Author and Site Authority: Create a detailed author bio and ensure content on your site is credible and reliable. Regularly Update Content: Fresh, accurate content is crucial, particularly in YMYL (Your Money, Your Life) niches. Build Trust Signals: Showcasing testimonials, case studies, and credentials can boost trustworthiness. Conclusion With Google and other search engines continuously refining algorithms, advanced SEO techniques are essential to remain visible and relevant. By focusing on user intent, optimizing your site structure, leveraging AI, and enhancing the user experience, you can maintain a competitive edge. Implementing these advanced SEO tactics will not only boost your search rankings but also improve your audience’s experience, leading to sustained organic growth in 2024.

This post can be further customized by adding more specific tips or examples, depending on your target audience and their familiarity with these advanced concepts. Let me know if you need adjustments or if you'd like more in-depth details on any of these sections!

[not-radioshack]

Writeup: AOpen i945GMm-HL shenanigans

AOpen i945GMm-HL - The Retro Web

Welp. This board is weirder than I ever thought it'd be. Not the board in general, but the specific one I bought.

To begin, it turns out that my particular board, and likely many others of the same model, are OEM-customized boards that AOpen provided to a little company called RM Education. They make all-in-one PCs for the UK market.

...And they are using evaluation BIOSes (in other words, BIOS software that's normally only meant for prototyping and... well, evaluation) in their retail boards.

My specific board contains BIOS version R1.08, which is actually R1.02 apparently. There is evidence of an R1.07 existing as well from a reddit thread on the r/buildapc subreddit, but I doubt that it's been dumped anywhere.

Moving on to the original point of this writeup, I got this board because I wanted to build a system that pushed the 32-bit Core Duo T2700 as far as possible, meaning I needed a mobile-on-desktop board. AOpen built a reputation for doing this sorta stuff in the 2000s, so I went ahead and picked one of their boards for use (although I would've much preferred using the top of the line AOpen i975Xa-YDG instead if it were being sold anywhere. That's a VERY tasty looking board with its full size DIMM slots and SLI-compatible dual PCIe x16 slots and ability to crank the FSB all the way to 305MHz).

Slightly surprisingly, the Core Duo T2700 is quite the overclocker! It's able to push from 2.3GHz all the way up to 2.7GHz with some FSB overclocking using the SetFSB tool. It's multiplier-locked to a range from 6.0 to 14.0, so I can only push it through this means.

The board I'm using, the AOpen i945GMm-HL, supports running the FSB up to 195MHz. It's okay-ish in terms of stability, but crashes when running Aida64 benchmarks unless I loosen the memory timings from the 5-5-5-15 settings that it uses at 333MHz to 5-6-6-18, which is just the tiniest bit faster than its stock settings for 400MHz operation by SPD. With these settings, it's much more stable and is able to run the benchmarks, though unless I lower the FSB from 195MHz to 190, it will consistently crash Chrome when trying to play Youtube videos on integrated graphics. I'll likely experiment some to see if adding a card capable of handling the video playback in hardware helps.

For now, this is all for this blog post. I'll follow-up with more details as they come in reblogs. As follows are the specs of the system:

AOpen i945GMm-HL (OC'ed from 166MHz FSB to 195MHz, 190MHz for more stability)

Intel Core Duo T2700 @ 2.7GHz (OC'ed from 2.3GHz)

2x 2GB Crucial DDR2 SO-DIMMs @ 5-6-6-18 timings

Some random 40GB Hitachi hdd lol

Windows XP Pro SP3, fully updated via LegacyUpdate

Supermium Browser (fork of Google Chrome and the reason why I was able to test Youtube playback in the first place)

Coming up: Installing One-Core-API and Java 21 to play Minecraft 1.21 on a 32-bit system out of spite for Microsoft "dropping support" for 32-bit CPUs.

[reliqus]

Achieving a Strong Click-Through Rate in Google Ads: What to Aim For

When it comes to measuring the success of your Google Ads campaigns, click-through rate (CTR) is a key metric to monitor. While what constitutes a "good" CTR can vary based on factors like industry, ad placement, and targeting, aiming for a CTR higher than the average for your specific campaign type is generally considered a strong goal. Across industries, the average CTR for Google Ads typically falls between 1% to 5%. However, achieving a higher CTR than your competitors or previous campaign benchmarks indicates that your ads are resonating well with your target audience and driving engagement. Therefore, continually optimizing your ad copy, targeting, and bidding strategies to improve CTR can lead to better campaign performance and ultimately help you achieve your advertising goals.

[crepearchives]

CROB: Obtaining and Upgrading Cookies & Pets

⚙️ As of March 14th, 2023, the primary method of unlocking new Cookies and Pets has changed. Now, instead of running numbers against an RNG-based treasure chest, you’re going to use Trial Star Candies to unlock new Cookies.

FAQs

How do you get Trial Star Candies?

⚙️ Cookie Trials, duh! You get them as you reach given score ranks. Hard Mode has them too, and there’s no timer or anything to collect them before they expire unlike New Cookie Cups which expire about a month later.

What happens when I get enough Trial Star Candies?

⚙️ You unlock the Cookie AND the Pet for free.

What if I already have a Cookie or a Pet that I’ve just met the unlock condition for?

⚙️ You still keep your collection as it is. Only the ones you DON’T have are on the unlock track.

Cookie Trials? What about the ones where I got some high scores before the 3/14/23 update?

⚙️The Trial Star Jellies for ranks you already got are retroactively added to your progression. If this total exceeds the benchmark for unlocking a Cookie, you’ll get one copy of the Cookie and Pet in your mailbox.

There’s a new Cookie I really want, but I don’t have enough Trial Star Candies! What now?

⚙️ Buy whatever you want with Crystals, duh! Every other goal-based unlock restriction is gone (obtaining select Cookies, reaching affection levels, Escape Levels, etc), but you can play in a lot of events and other modes to get them for free. The unlock cost in Crystals is the same for all Cookies of a rarity, but higher rarities cost a LOT more. See these prices for Cookies/Pets respectively. If you have a Cookie Unlock Ticket or Pet Unlock Ticket, you can use that to unlock any Cookie/Pet that’s Epic rarity or lower without spending Crystals.

Common: 900 / 600

Rare: 1,800 / 1,200

Epic: 2,900 / 1,900

Special: Unavailable.

Legendary: 9,900 / 6,600

So Special Cookies… are they unavailable?

⚙️ YEP! Hello Kitty, Mimmy, Coffee Cookie, and Cookiedroid are not part of this. If you really want Cookiedroid that bad, go to the Google Play Points Store! If you’re just realizing that Hello Kitty collaborated with Devsisters in 2018, TOUGH BISCUITS! THEY’RE NOT AVAILABLE.

Do Cookies and Pets share the same unlock conditions?

⚙️ Yes, most Cookies and their Combi Pet share the same Trial Star Candy unlock requirement. Unpaired or secondary Legendary Pets will have their own unlock requirement. Certain events and shop offers may award copies of Cookies or Pets for free, including ways to unlock them instantly.

Alright, I have a Cookie. If the Chests are gone, how do I upgrade them?

⚙️ There are four ways:

Use Cookie Potions to gain the necessary copies

Gain the copies through gameplay and events

Spend Crystals to buy the needed copies

Buy the desired copies in any game shop, including the Package Shop

These methods also apply to Pets, which have their own Pet Potions. Legendary Cookies and Pets use Legendary Cookie/Pet Potions. Special Cookies and Pets use Special Cookie/Pet Potions (if for some reason you still had Special Spirit Potions when the 3/14/23 update happened).

Crystals to upgrade? How much per copy? And how much would it cost me to max out one Cookie not counting the Magic Candy?

Common Cookie: 2 💎 x 8,905 copies = 17,810 💎

Common Pet: 1 💎 x 8,905 copies = 8,905 💎

Rare Cookie: 6 💎 x 2,405 copies = 14,430 💎

Rare Pet: 4 💎 x 2,405 copies = 9,620 💎

Epic Cookie: 45 💎 x 305 copies = 13,725 💎

Epic Pet: 30 💎 x 305 copies = 9,150 💎

Legendary Cookie: 3,600 💎 x 35 copies = 126,000 💎

Legendary Pet: 2,400 💎 x 35 copies = 84,000 💎

⚙️ The Coins and copies needed are still the same as before. How many copies do you need? See below:

Copies Needed to Level Up:

Common: Unlock -> 2 -> 104 -> 300 -> 600 -> 600 -> 600 -> 740 -> 740 -> 870 -> 870 -> 870 -> 870 -> 870 -> 870 (8,906 total)

Rare: Unlock -> 2 -> 54 -> 90 -> 160 -> 160 -> 160 -> 200 -> 200 -> 200 -> 230 -> 230 -> 230 -> 230 -> 230 -> 230 (2,406 total)

Epic: Unlock -> 2 -> 4 -> 10 -> 20 -> 20 -> 20 -> 25 -> 25 -> 30 -> 30 -> 30 -> 30 -> 30 -> 30 (306 total)

Special: Unlock -> 2 -> 1 -> 1 -> 1 -> 1 -> 1 -> 1 -> 1 -> 1 -> 2 -> 2 -> 2 -> 2 -> 3 (21 total)

Legendary: Unlock -> 2 -> 1 -> 1 -> 1 -> 1 -> 2 -> 2 -> 2 -> 4 -> 4 -> 4 -> 4 -> 4 -> 4 (36 total)

Coins Needed to Level Up:

Common: Unlock -> 11.2k -> 22k -> 60k -> 116k -> 116k -> 116k -> 148k -> 148k -> 174k -> 174k -> 174k -> 174k -> 174k -> 174k (1,781,200 total)

Rare: Unlock -> 12.6k -> 25.2k -> 47k -> 120k -> 120k -> 120k -> 140k -> 140k -> 200k -> 200k -> 200k -> 200k -> 200k -> 200k (1,924,800 total)

Epic: Unlock -> 16k -> 32k -> 80k -> 160k -> 160k -> 160k -> 200k -> 200k -> 240k -> 240k -> 240k -> 240k -> 240k -> 240k (2,448,000 total)

Special: Unlock -> 16k -> 32k -> 80k -> 80k -> 80k -> 160k -> 160k -> 160k -> 200k -> 200k -> 200k -> 200k -> 200k -> 240k (1,968,000 total)

Legendary: Unlock -> 80k -> 80k -> 80k -> 80k -> 210k -> 210k -> 210k -> 210k -> 300k -> 300k -> 300k -> 300k -> 300k -> 300k (2,960,000 total)

Affection Points per Level Up:

Common: 30 ❤️

Rare: 30 ❤️

Epic: 30 ❤️

Special: 30 ❤️

Legendary: 50 ❤️

Pets: 20 ❤️ for Combi Cookie

Breakout Points per Level Up:

Common: Unlock -> 51 -> 115 -> 250 -> 250 -> 350 -> 350 -> 350 -> 350 -> 400 -> 400 -> 400 -> 400 -> 400 -> 400 (4,466 total)

Rare: Unlock -> 72 -> 240 -> 350 -> 350 -> 350 -> 350 -> 350 -> 350 -> 400 -> 400 -> 400 -> 400 -> 400 -> 400 (4,812 total)

Epic: Unlock -> 40 -> 80 -> 200 -> 400 -> 400 -> 400 -> 500 -> 500 -> 600 -> 600 -> 600 -> 600 -> 600 -> 600 (6,120 total)

Special: (I might need some help with this one)

Legendary: Unlock -> 200 -> 300 -> 300 -> 300 -> 300 -> 500 -> 500 -> 500 -> 500 -> 800 -> 800 -> 800 -> 800 -> 800 (7,400 total)

[idigitizellp21]

Search Engine Marketing (Sem) Guide

With the numerous upgradations in the field of digital marketing, a constant question that revolves around the mind of advertisers and marketers is what exactly is Search Engine Marketing.

What is Search Engine Marketing (SEM)?

Search engine marketing is about boosting visibility on the various search engines like Google, Yahoo, and Bing with paid tactics. For most businesses, ranking highly in search results isn’t luck, in fact, it is a result of massive efforts in one or both categories of search marketing. You must be wonder one or both? What are these? We mean SEO and SEM, both sound similar but are actually poles apart. Let’s understand both these search marketing terms by distinguishing them on the bases of some vital parameters.

Thought both SEM and SEO work differently for your organization their aims are similar. a. They help a brand to come up on the search results page. b. They are designed to drive traffic on your website. c. Thay use the baton of keywords to uncover popular search terms. d. Towards the end of both these search marketing tactics, tracking and testing will be required in order to optimize your search strategy for the future.

The next thing you need to know about Search Engine Marketing is, its different synonyms. Initially, Search Engine Optimization (SEO) and Paid Search Activities came under the Search Engine Marketing (SEM) umbrella. With digital marketing developments, SEM solely refers to paid search. SEM is also known as Paid search ads, Paid search advertising, PPC (pay-per-click), PPC (pay-per-call), CPC (cost-per-click) and CPM (cost-per-thousand impressions).

Procedure To Implement Successful SEM:

1. Define SEM Strategy: Before you kick start your SEM campaign, you must define a strategy. What would that include? You start by defining your target audience and identify their needs and motivations. Only when your product or service can give a solution to their troubles or needs is when your product or service will work. Alongside this, you can also search for your competitors and check their market position. Lastly, your organization would need to identify important goals and benchmarks like search ranking, website traffic, sales, and other important ROI metrics.

2. Keyword Research: The next step is not just to select the relevant keyword phrases, but also to chase for the keywords that your target audiences frequently search for. This procedure is similar while you perform On-page SEO. Optimize keywords with low competition and high usage. Your keyword search doesn’t end here, you should conduct brainstorm sessions with your target audience to know the popular terms that they utilize while searching for the kind of product and services that you offer. Constantly interacting with your loyal customer, sales and customer service representative is like a cherry on the cake to stay in touch with the frequently used phrases. You can also use various keyword research tools to generate your initial keyword list and then build on it.

3. Build PPC Campaigns: Paid Search Engine Marketing is one of the most vital parts of today’s Search Marketing Strategy. You should aim to chase and bid on the most relevant keywords. To run a successful Pay-Per-Click (PPC) campaign, you need to pay heed upon the following checklist: a. Budget per Month b. Budget per Day c. Scope of Geotargeting d. List of Keywords

4. Optimize Website Landing Page: Bagging quality inbound links is directly proportional to the popularity of your website in the eyes of search engines. This brings us to a critical role of the marketers to build links to their website from valued links of other sites that your targeted visitors frequently visit. It is equally important to design unique website content that is link-worthy. You should also try to get links from business partners, trade associations, vendors and customers. Distributing press releases and publishing blogs online is another tactic of Search Engine Marketing to fetch links.

5. Track, Measure And Report: Tracking and Measuring the success of your SEM campaign is one of the most important Search Engine Marketing strategies. This not only helps to get a pulse of how successful the campaign us but also how we can alter or improvise elements for the future. In order to measure the success of your SEM campaign, you need to gauge CPC, Clicks, CPR, Impressions, Bounce rate, ROI, etc. We recommend you leverage Web Analytics tools for monitoring progress and to identify glitches for the same. You should always monitor your position in SERPs and then plan strategies for improving your search results.

[kollegewinterscheidt]

This day in search marketing history: February 10

Google refreshes Page Layout Algorithm

In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm.

The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users.

This was the third confirmed update to the algorithm, which launched Jan. 19, 2012 and was updated Oct. 9, 2012.

Read all about it in Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads.

Also on this day

YouTube reveals 2022 roadmap for shopping features, Shorts and more

2022: Shoppable videos, Live Shopping and heavier shopping integration was coming to the YouTube app.

Google officially displays years in business in local pack

2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation.

In-SERP lead forms convert Google Ads users without a click-through

2021: Google Ads announced its updated lead form extension, which pops up a form directly from a click on an ad in search, Video, and Discovery. 

Google Search Console adds review snippets performance, enhancement and testing reports

2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool.

How to use Google’s new price competitiveness report in Merchant Center

2020: You could see how your product pricing compared to your Google Shopping competitors.

Facebook buys AR startup building a 1:1 digital map of the physical world

2020: The acquisition appeared to be about augmented reality, but Scape Technologies’ capabilities went way beyond AR.

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage

2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company.

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google

2017: In e-commerce, URLs on the first page of the Google search results had 70% more internal links than the overall benchmark.

Here’s how Google’s own ads impact bids & pricing in AdWords auctions

2017: Google took steps to minimize the impact of its ads on CPCs, but advertisers paid as if Google didn’t win its ad positions, not as if Google didn’t bid at all.

Google Data Studio beefs up AdWords MCC integration

2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

Florida court: Google permitted to delist sites regarded as spam under First Amendment

2017: Google was sued under various federal and Florida state statutes, basically for unfair competition.

Search in Pics: Google vintage office, embedded wall offices & hamburger bean bag

2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Google To Remove Right-To-Be-Forgotten Links Worldwide, For Searchers In European Countries

2016: Links would no longer show for those in the particular country where a RTBF request was made, regardless of the Google edition they use.

Google Introduces Rich Medical Content Into Knowledge Graph

2015: Users would soon see deeper health information for more than 400 conditions.

Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads

2015: With a few exceptions, the top jewelry advertisers on Google relied heavily on product listing ads (PLAs) in the weeks ahead of Valentine’s Day.

After Nine Years, Google’s Udi Manber Moves On

2015: Manber was VP of Engineering at YouTube. Previously, he had been in charge of search products at Google.

Bing Ads Auction Insights Now Available Globally

2015: Reports showed how your ads competed against other advertisers’ ads on the Yahoo Bing Network.

Google’s Matt Cutts: Don’t Worry About Poor Grammar In Comments

2014: Cutts answers the question: “Should I correct the grammar of comments on my blog?”

A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo

2014: Visa appeared to be the only major Olympic sponsor to have made Tumblr its Olympic content hub.

Microsoft Testing “Bing Saves” Search Bookmarking Feature

2014: It was a way to click and bookmark a search result for later retrieval from a personal Microsoft account.

Bing Beats Google With Bitcoin Conversion Tool

2014: Bing announced that people can search for the current rates, such as [one dollar in bitcoin].

How One SEO Consultant’s Near Death Experience United The SEO Community

2014: Dana Lookadoo wrote: “Whatever the future holds, I’m ready for it, but I know without a doubt that I won’t be alone!”

Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry

2012: Google added placement exclusion lists and list suggestions.

Google Moves Away From Large Navigation Drop Down Menu

2012: Most of the main search options were back at the top, placing the less “important”’” search options in a more menu.

Now, Mitt Romney Has A Santorum-Like Bing & Google Problem

2012: The “Spreading Romney” site appeared in the top results on Google and Bing in a search for [romney].

Search In Pics: Google Sugar Cube, Yahoo Valentines & Chrome M&M’s

2012: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Google Operators In Instant, Profiles In Navigation & AdWords URL On Description Line

2011: At least three new changes to search results Google had implemented or was testing.

Live Blogging Google’s ThinkMobile Event

2011: Google had seen a 400% increase in mobile searches over the past year.

How Much Will Google Pay for Twitter?

2011: Nothing nearly as close to what Elon paid for it…

Bing Results Get Localized & Personalized

2011: Bing started delivering personalized listings depending on a searcher’s location or past search history, just like Google had already been doing for several years.

Foursquare Sets Super Record During Big Game

2011: It saw 200,000 check-ins.

Mapquest Introduces Transit, Walking Directions

2011: Playing catch-up to Google and Bing.

Google Buzz: The Good, Bad, & Ugly Reactions

2010: “Google Buzz was announced to widespread derision.” (Accurate.)

Policy Change: Advertise Pharmaceuticals On Google AdWords

2010: Only VIPPS and CIPA certified pharmacies would be allowed to advertise and pharmacies could only target ads within their country.

Google May Be Sued By Russia’s Quintura Over Wonder Wheel

2010: Quintura held 8 patents on the technology.

They’re Back: AP Stories Reappear In Google

2010: Thus ending a nearly seven-week absence.

Google To Develop Superfast “Experimental Fiber Network”

2010: Google? Fiber? Ah, Google FIber!

ComScore Releases January Search Numbers (Bing Gains) & Year In Review

2010: Meanwhile, Hitwise Announces January Search Market Share Numbers.

Scoring Super Bowl 2010 Commercials: How’s the Search Visibility?

2010: Better in general. But there was less integration between the commercials and the web.

Google Launches AdSense For Mobile Search

2009: It gave carriers and publishers a quick way to embed a Google search box on their mobile sites.

Yahoo Tries To Be Google With Holiday Search Ad Bar For Valentine’s Day

2009: If you conduct a search at Yahoo on [valentine’s day] or other related search terms, you would see a horizontal search bar with hearts for the special day.

Google Wants To Save You Money On Electricity

2009: Google was testing software that would help people better manage their home electricity use and reduce energy loss and inefficiency.

Yahoo oneSearch Shortcut Adds Auto-Location, Search Assist & More Availability

2009: Enhanced Search Assist that incorporated the user’s recent search history was added.

From Search Marketing Expo (SMX)

Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)

These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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About the author

Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

Read more here https://www.hotfrog.hk/company/1421248156897280

[steph-was-here]

i work in advertising (web & social analytics) and both sides here are right. advertising is incredibly wasteful, and is often the first thing cut when a business is struggling. e-commerce sites will spend tens of millions on paid search and have a less than 3% conversion rate (fewer than 3% of visitors actually buy something on the site). that's the benchmark. they'll spend tons just to be ignored at the top of google. online ads are also the easiest to avoid.

but advertising isn't just trying to get you to buy a particular product. it is a lot about brand sentiment. all it takes is one funny commercial - think: mean girls walmart ad - to make you feel better about a brand. that ad got tons of positive responses & press coverage, all lifting the sentiment around walmart. do you think anyone bought the items featured in the ad bc it was in the ad? no, and walmart knows that. but now you have this positive connection with the brand bc you liked the ad and next time you're out you may think "oh i'll just pop in and see" if you pass by one. these are things we actively can track & measure and with a majorly popular ad like this, walmart's analytics team can likely directly connect the day it aired and an uptick it sentiment.

You are not immune to ads. Ads are not becoming ineffective due to oversaturation or savvy young people or whatever. Billions of dollars are poured into market research and analytics every year, corporations would know if ads were a waste of money way way before a tiktok comment section and stop spending money on them

By believing yourself to be "too smart" to be affected by advertising you're only making yourself far less mindful of and more susceptible to it. The ads you're exposed to poison your mind - be aware of that so you can combat it, and try to be exposed to as few as possible

[accapitalmarket]

Wall Street to tread thin volume after Christmas, USD hits 2-year high

US stocks are expected to edge lower on Thursday as traders return after the festive break, giving back some of a rally seen in a shortened trading session the day before the holiday.

The New York market was shut on Wednesday, Christmas Day. On Tuesday, the blue-chip Dow Jones Industrials Average rose 0.9%, while the broader S&P 500 index gained 1.1% and the tech-laden Nasdaq Composite jumped 1.4%.

Futures trading on Thursday indicated the Dow Jones Industrials Average would open around 0.4% lower, while the S&P 500 index and the Nasdaq Composite were both seen down about 0.5%.

SPX500Roll H1

The Magnificent Seven tech issues including Apple, Amazon and Google-owner Alphabet, which provided the main fuel to the advance on Tuesday, were lower in pre-market trading on Thursday.

But chip stocks were seen higher, with Broadcom up pre-market, adding to the gains made on Tuesday after the Biden administration initiated a new trade investigation into Chinese-made legacy chips.

Stock market trading volumes, however, are expected to be thin on Thursday, and for the remaining sessions through to the New Year.

On foreign exchanges, the US dollar held close to the two-year highs hit following slightly softer than expected PCE inflation data on Monday, which had offset concerns after the Federal Reserve last week projected fewer-than-expected interest rate cuts in 2025. Against sterling, the dollar was up 0.18% at 0.7978, and versus the euro it added 0.04% at 0.9614.

XAUUSD H1

Gold prices were higher on Thursday due to the slightly weaker dollar, rising 0.2% to $2,622 an ounce, with geopolitical tensions in the Middle East also contributing to the yellow metal’s gains.

Elsewhere, Bitcoin was weaker, down 3.9% at around $95,500 after two consecutive sessions of gains, as caution returned over the Federal Reserve’s hawkish shift. The crypto benchmark fell below the key $100,000-mark last week.

And oil prices pushed higher supported by new stimulus measures for the Chinese economy and a drop in US crude inventories. UK Brent crude was 0.5% higher at $73.51 a barrel, while US WTI crude also gained 0.6% at $70.49 a barrel.

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[khushisampat]

The Best Digital Marketing Company in Pune: A Comprehensive Guide

Pune, the cultural capital of Maharashtra, has swiftly emerged as a significant hub for digital transformation in India. Among the numerous digital marketing agencies that have set up shop in the city, some stand out for their exceptional strategies, proven results, and innovative approaches. This article dives into the best digital marketing company in Pune, showcases its accomplishments through case studies, and explores the exponential growth of the digital marketing sector in the city.

Why Choose Pune for Digital Marketing Services? Pune's thriving IT ecosystem, combined with a burgeoning startup culture, makes it a hotspot for businesses seeking cutting-edge digital marketing solutions. The city’s talent pool, enriched by prestigious educational institutions, ensures a steady supply of skilled professionals adept at leveraging the latest digital tools and trends.

Spotlight: DigiRank Solutions One company that consistently tops the charts in Pune’s digital marketing landscape is DigiRank Solutions. Known for its innovative campaigns, data-driven strategies, and customer-first approach, DigiRank Solutions has set benchmarks in digital excellence. Let’s delve into two of their most impactful case studies to understand why they’re considered the best.

Case Studies: Case Study 1: Transforming Retail Presence for "StyleFiesta" Client: StyleFiesta (Fashion e-commerce platform) Challenge: The client struggled with low website traffic and minimal social media engagement. Strategy: • Redesigned the website to improve user experience and optimize for search engines. • Ran targeted Google Ads and Facebook campaigns aimed at their primary demographic. • Implemented an influencer marketing strategy to promote their latest collection.

Results: • Website traffic increased by 200% within three months. • Social media followers grew by 150%. • Sales revenue doubled in two quarters.

Case Study 2: Boosting Leads for "ProEdu" Client: ProEdu (EdTech platform) Challenge: Low lead generation despite a competitive offering in online learning.

Strategy: • Designed a content marketing strategy that included blogs, videos, and webinars. • Used LinkedIn Ads to target corporate professionals seeking upskilling. • Optimized their email marketing campaigns for higher open rates and conversions.

Results: • Monthly leads increased by 300%. • Email open rates improved from 15% to 30%. • Achieved a 5X return on ad spend.

Conclusion: Pune’s digital marketing landscape is a dynamic and thriving ecosystem. With agencies like DigiRank Solutions leading the charge, businesses in Pune and beyond can harness the power of digital marketing to achieve unprecedented growth. As the industry continues to evolve, Pune’s position as a digital marketing hub will only strengthen. Whether you're a startup looking to make your mark or an established business aiming to scale, partnering with the best digital marketing company in Pune can be your gateway to success.