#full digital marketing solutions

[aarvinddigimark]

Digital Marketing: A remarkable way to transform your business

According to a reliable market research company, there are about 4.9% billion global internet users as of 2021, driven by innovation and technological advancement in the IT field and the growing credibility of digital technology. As a result, full digital marketing solutions providers have assumed significance. Over the years, businesses have realized the importance of end-to-end digital marketing providers. Rightly so!   

In this blog, we are going to highlight the benefits of digital marketing for businesses, especially small businesses. Before we take a deep dive into the subject, it makes sense to share some of the major statistics related to digital marketing.             

Around 96% of online adults use social media regularly 

Approx. 28% of marketing budgets are spent on content     by B2B Marketers 

Facebook drives more referrals than any other social     platform

The top     three marketing priorities for B2B     comprise content marketing, social media marketing, and branding & website 

Blogs that integrate appealing images attract 94% more     page views

A person spends around 2.5 hours per day     on social media    

Around 45% of consumers consider     influencer’s recommendations for a product/ service 

Around 500 million active Instagram     story users worldwide  

Facebook has around 2.3 billion active     monthly users 

Around 75% of digital marketers consider     social media marketing effective 

About 55% of social browsers leverage     social media to research products 

Around 3.75 billion people use social     media globally

About 48% of the world's     population has a presence on social media

Considering the above statistics, do you think businesses can undermine the role played by full digital marketing solutions providers, especially small businesses in changing their fortune?   

What exactly is digital marketing?     

In simple words, digital marketing is defined as a technology-driven method to connect with potential customers and drive them to spend time and buy a product or service up for sale on a website or social media. Professionally qualified full digital marketing solutions provider at the outset evaluates your business on various parameters, like the audience, age group, geography, etc. Subsequently, the professional designs a thorough digital marketing strategy comprising, goals, budget, timeline, etc.   

Track, monitor, and redefine   

With digital marketing, the biggest benefit you have is – you can easily track, and monitor the strategy. If you are not getting the result, you are looking for, you can redefine your marketing strategy. Google analytics allows you to examine the performance of your ad, the number of leads, the audience showing interest, etc. But again, it’s better to consult a full digital marketing solutions provider. 

Hiring an expert pays dividends  

We are sure, you would agree that an expert is an expert. They know what will work in your favour and what not. The world of digital marketing is so vast, full of possibilities, ways, and ideas. The more you experiment, the better you will learn. We recommend you enter into a dialogue with an end-to-end digital marketing provider. You would be surprised to learn the immense possibilities and hacks the new age technology brings along!      

Conclusion       

We think the picture is crystal clear now. Digital marketing is changing the fortune of businesses, irrespective of domain. Don’t hesitate to hire a full digital marketing solutions provider.

[hireanydomain]

In today’s globalized business environment, hiring offshore employees has become a popular strategy for companies seeking to optimize costs, improve efficiency, and access top-notch talent. India, known for its vast pool of skilled professionals across various domains, is a top destination for businesses looking to build robust offshore teams. If you’re considering hiring offshore employees in India, Hire in Any Domain is your trusted partner for expert talent and seamless solutions.

Why Hire Offshore Employees in India?

India is renowned for its diverse and highly skilled workforce. With professionals adept in technology, digital marketing, customer support, and more, businesses worldwide can tap into the expertise of Indian talent. Offshore hiring in India provides the following benefits:

Cost-Effective Solutions: Compared to hiring locally in Western countries, hiring offshore employees in India is significantly more affordable.

Access to Skilled Professionals: India offers a wide range of experts, including developers, virtual assistants, graphic designers, and more.

Time Zone Advantage: The time zone difference allows Indian offshore employees to provide round-the-clock support, enhancing business continuity.

Flexibility and Scalability: Offshore hiring enables businesses to scale teams up or down based on project needs.

Hire Virtual Assistants in India

For businesses aiming to streamline administrative tasks, hiring virtual assistants in India is a game-changer. Indian virtual assistants are skilled in handling diverse tasks, including:

Managing emails and calendars

Conducting online research

Data entry and report preparation

Customer support

With Hire in Any Domain, you can find experienced virtual assistants who adapt to your unique business needs.

Hire Developers in India

India is a global leader in the IT industry, making it an ideal destination for companies seeking to hire developers in India. Whether you need software developers, web developers, or mobile app developers, Indian professionals are equipped to deliver cutting-edge solutions.

Our developers excel in:

Custom software development

Website and e-commerce platform design

Mobile app development for Android and iOS

Implementing and maintaining complex IT systems

By hiring Indian developers, you gain access to talent proficient in the latest technologies, ensuring your projects are completed on time and within budget.

How Hire in Any Domain Simplifies Offshore Hiring

At Hire in Any Domain, we specialize in connecting businesses with the right offshore talent. Our streamlined hiring process ensures that you find the perfect fit for your needs quickly and efficiently.

Wide Talent Pool: We have a vast network of professionals across various domains, including virtual assistants, developers, and more.

Customized Solutions: We tailor our services to meet your specific requirements, whether for short-term projects or long-term roles.

Cost Transparency: Our pricing is clear and competitive, ensuring you get the best value for your investment.

End-to-End Support: From onboarding to managing offshore teams, we handle the logistics so you can focus on your core business operations.

Conclusion

Hiring offshore employees in India is a strategic move for businesses looking to reduce costs while maintaining high-quality output. With Hire in Any Domain, you gain access to top-tier talent in India, including virtual assistants, developers, and more, ensuring your business thrives in a competitive market.

Ready to build your dream offshore team? Contact Hire in Any Domain today and discover how we can transform your business operations!

Source: https://medium.com/@hireanydomain/hire-offshore-employees-in-india-cost-effective-solutions-for-your-business-needs-with-hire-in-any-3c439216e4c0

[codeadroit24]

Unlock Your Business Potential with Codeadroit's Digital Marketing Services India

In the fast-evolving world of online business, staying ahead of the competition requires more than just a presence—it demands a robust digital marketing strategy. Codeadroit, a premier Digital marketing services India, specializes in transforming businesses into thriving online enterprises.

From SEO and PPC campaigns to social media management and content marketing, Codeadroit offers a comprehensive suite of digital marketing services tailored to meet your unique business needs. Their data-driven approach ensures measurable results, allowing you to optimize performance and maximize ROI effectively.

What sets Codeadroit apart? Their dedicated team of marketing professionals combines cutting-edge technology with creative ingenuity, delivering strategies that resonate with your target audience. Whether you're a startup looking to build a solid foundation or an established brand aiming to expand your digital footprint, Codeadroit has the expertise to drive success.

Trusted by businesses across diverse industries, Codeadroit takes pride in offering personalized solutions that align with your goals. Experience unparalleled service, innovation, and results with one of India’s most reliable digital marketing companies.

Explore the full potential of your business with Codeadroit. Visit their website today to learn more about their services and how they can elevate your brand in the digital landscape.

[blossomcoder]

Understanding SEO for eCommerce: Crucial Techniques to Beat Out Rivals in 2025!

Profits and overall return on investment can both be increased with an efficient SEO strategy. A brand's visibility can be further enhanced by collaborating with online reputation management, custom web development services, and digital marketing techniques and website design guarantee a smooth user experience that promotes interaction and expansion.

[apcseo]

Apppl Combine: Redefining Excellence as a Full-Service Agency

Apppl Combine: Full-service agency offering strategy, creative, marketing & tech for business growth.

In the rapidly evolving landscape of business and marketing, companies need more than just individual services—they require a cohesive, integrated approach that addresses every facet of their needs. As a premier full-service agency, Apppl Combine is uniquely positioned to offer comprehensive solutions that drive growth, innovation, and success. Our holistic approach ensures that every aspect of your strategy is aligned and executed to perfection. Here’s a deep dive into what makes Apppl Combine the ultimate partner for all your business and marketing needs.

What Defines a Full-Service Agency?

A full-service agency provides a broad spectrum of services under one roof, offering a one-stop solution for businesses looking to streamline their operations and marketing efforts. This integrated approach eliminates the need to juggle multiple vendors and ensures that all components of a strategy work in harmony. At Apppl Combine, we embody this concept by delivering end-to-end solutions that cover every aspect of your business needs.

Our Comprehensive Service Offering

1. Strategic Planning and Consultation

At the core of our full-service offering is strategic planning and consultation. We begin by understanding your business objectives, market position, and challenges. Our team of seasoned strategists works closely with you to develop a comprehensive plan that outlines clear goals, target audiences, and actionable steps.

- Market Research and Analysis: We conduct thorough market research to gain insights into industry trends, competitive landscape, and consumer behavior. This analysis informs our strategic recommendations and helps tailor solutions to meet your specific needs.

- Brand Strategy Development: Our brand strategists craft compelling brand narratives and positioning strategies that resonate with your target audience. We ensure that your brand's voice, values, and messaging are consistently communicated across all channels.

2. Creative Services

Creativity is at the heart of what we do. Our creative team is dedicated to producing innovative and engaging content that captures attention and drives action.

- Content Creation: From high-impact visuals and compelling copy to interactive multimedia, we create content that engages and converts. Our team is adept at producing a wide range of materials, including digital ads, social media posts, video content, and print collateral.

- Design and Branding: Our design experts develop visually stunning brand assets, including logos, website designs, packaging, and promotional materials. We ensure that every design element aligns with your brand identity and enhances its visual appeal.

3. Digital Marketing and Advertising

In today’s digital age, a robust online presence is essential. We offer a full suite of digital marketing and advertising services to help you reach and engage your audience effectively.

- Search Engine Optimization (SEO): Our SEO specialists employ best practices to improve your website’s visibility on search engines. We conduct keyword research, optimize on-page elements, and build high-quality backlinks to drive organic traffic and enhance search rankings.

- Pay-Per-Click (PPC) Advertising: We create and manage PPC campaigns across various platforms, including Google Ads and social media. Our data-driven approach ensures that your ads reach the right audience and deliver maximum ROI.

- Social Media Marketing: Our social media experts develop and execute strategies that build brand awareness, foster engagement, and drive conversions. We manage content creation, community management, and advertising across major social media platforms.

- Email Marketing: We design and implement email marketing campaigns that nurture leads, drive sales, and retain customers. Our approach includes crafting personalized messages, segmenting audiences, and analyzing performance metrics.

4. Public Relations and Communications

Effective communication is key to building and maintaining a positive brand reputation. We offer comprehensive public relations and communications services to enhance your brand’s image and manage its public perception.

- Media Relations: We develop and maintain relationships with media outlets to secure coverage and manage press inquiries. Our PR team crafts compelling press releases, media kits, and pitch materials to ensure your story reaches the right audience.

- Crisis Management: In times of crisis, our team provides strategic guidance and communication support to manage and mitigate any negative impact. We develop crisis communication plans and assist with messaging to protect your brand’s reputation.

- Corporate Communications: We help you communicate effectively with internal and external stakeholders. Our services include crafting corporate announcements, internal newsletters, and executive messaging.

5. Technology and Development

In a tech-driven world, having a strong digital infrastructure is crucial. We offer a range of technology and development services to ensure your digital presence is cutting-edge and functional.

- Website Development: Our development team builds responsive, user-friendly websites that deliver an exceptional user experience. We handle everything from design and development to maintenance and optimization.

- App Development: We create custom mobile and web applications that enhance user engagement and drive business growth. Our development process includes ideation, design, development, and testing to ensure a seamless and functional product.

- Technology Integration: We integrate various technology solutions to streamline your operations and improve efficiency. This includes CRM systems, marketing automation tools, and analytics platforms.

6. Analytics and Reporting

Data-driven decision-making is essential for optimizing performance and achieving business objectives. We provide comprehensive analytics and reporting services to measure and evaluate the effectiveness of your strategies.

- Performance Tracking: We use advanced analytics tools to track and measure key performance indicators (KPIs) across all marketing channels. Our detailed reports provide insights into campaign performance, audience behavior, and ROI.

- Strategic Insights: Our team analyzes data to identify trends, opportunities, and areas for improvement. We provide actionable recommendations to refine your strategies and enhance overall effectiveness.

7. Project Management

Effective project management is crucial for ensuring that all aspects of a campaign are executed smoothly and efficiently. At Apppl Combine, we provide dedicated project management services to oversee every phase of your project.

- Planning and Coordination: Our project managers coordinate with various teams and stakeholders to ensure that timelines, budgets, and deliverables are met. We handle all aspects of project planning, execution, and monitoring.

- Quality Assurance: We implement rigorous quality assurance processes to ensure that all deliverables meet the highest standards. Our team conducts thorough reviews and tests to guarantee that every aspect of your project is flawless.

The Benefits of Choosing Apppl Combine as Your Full-Service Agency

1. Unified Strategy

By consolidating all your business and marketing needs with Apppl Combine, you benefit from a unified strategy that ensures consistency and coherence across all initiatives. This integrated approach helps to streamline efforts, reduce redundancies, and maximize impact.

2. Expertise and Experience

Our team of experts brings a wealth of experience and knowledge across various domains. From creative development and digital marketing to public relations and technology, we offer a comprehensive skill set that addresses every aspect of your needs.

3. Seamless Execution

With all services under one roof, we ensure seamless execution of your strategies. Our coordinated approach minimizes the risk of miscommunication and ensures that every component of your campaign works together harmoniously.

4. Cost Efficiency

Partnering with a full-service agency like us  can be more cost-effective than managing multiple vendors. We offer bundled services that provide greater value and efficiency, allowing you to allocate resources more effectively.

5. Strategic Insights

Our data-driven approach provides valuable insights that inform strategic decisions. By analyzing performance metrics and market trends, we help you make informed choices and optimize your strategies for better results.

Getting Started with Apppl Combine

Partnering with Apppl Combine is simple and straightforward. Here’s how you can get started:

1. Reach Out: Contact us to discuss your business objectives and marketing needs. Our team will schedule a consultation to understand your goals and challenges.

2. Develop a Strategy: We’ll work with you to develop a comprehensive strategy that outlines clear objectives, target audiences, and actionable steps.

3. Execute and Monitor: Our team will implement the strategy, manage all aspects of your project, and continuously monitor performance to ensure success.

4. Optimize and Refine: We’ll analyze results, provide insights, and make data-driven adjustments to optimize performance and achieve your goals.

In a world where businesses face an ever-increasing array of challenges and opportunities, having a trusted full-service agency like Apppl Combine can make all the difference. Our comprehensive service offering, combined with our expertise and commitment to excellence, positions us as the ideal partner for navigating the complexities of the modern business landscape.

From strategic planning and creative development to digital marketing, public relations, and technology solutions, we provide end-to-end services that drive growth and success. By choosing us, you gain a partner dedicated to delivering exceptional results and helping you achieve your business objectives.

This post was originally published on: Apppl Combine

[ramsiyacreations01]

How to Choose the Best Digital Marketing Agency for Business

For companies of all sizes, having a strong online presence is crucial in the fast-paced digital landscape of today. Working with the best digital marketing agency may have a big impact on your brand's visibility, consumer engagement, and overall performance, whether you're a startup or an established business. But how can you select the ideal agency for your company when there are so many to choose from? This article will assist you in finding the ideal fit by focussing on the qualities that set a digital marketing agency such as Ramsiya Tech unique.

1. Define Your Business Goals

Clearly defining your marketing goals is crucial before you start your search. Do you want to improve your social media presence, get leads, or increase website traffic? Setting clear objectives will make it easier for you to locate a digital marketing company that focusses in the services you require.

Ramsiya Tech customises our strategies to your company's specific objectives, providing customised and effective marketing solutions.

2. Assess Their Range of Services

Digital marketing encompasses a wide range of services, including SEO, PPC, social media management, email marketing, and content creation. When choosing an agency, make sure they offer the services that align with your business needs. A full-service digital marketing agency like Ramsiya Tech can provide a comprehensive approach, ensuring consistency across all platforms.

Our services at Ramsiya Tech include:

SEO (Search Engine Optimization) to boost your organic search rankings.

PPC (Pay-Per-Click Advertising) to drive immediate traffic and leads.

Social Media Marketing for brand awareness and customer engagement.

Content Marketing to position your brand as an industry leader.

Web Design & Development to create an appealing and functional online presence.

3. Check Their Industry Experience

Expertise matters. An experienced agency will comprehend the most recent trends, algorithms, and marketing strategies improved. Enquire about the experience a digital marketing agency has in your sector while assessing them.

We at Ramsiya Tech have a wealth of experience in a variety of sectors, including real estate, healthcare, e-commerce, and more. In order to provide our clients with modern day strategies, our staff stays ahead of digital marketing trends.

4. Evaluate Their Portfolio and Case Studies

A reputable digital marketing agency should have a proven track record. Request case studies or examples of previous work to see if they’ve successfully helped businesses like yours. This will give you insight into their ability to deliver results.

At Ramsiya Tech, we take pride in our success stories. Our portfolio showcases businesses we've helped grow through tailored SEO strategies, effective ad campaigns, and innovative social media marketing.

5. Understand Their Approach to SEO

Digital marketing performance depends mostly on Search Engine Optimisation (SEO). Effective SEO strategies that improve your website's Google rating should be well-understood by the right agency.

To ensure durable, long-term benefits, we at Ramsiya Tech use white-hat SEO strategies. Driving organic traffic that converts is our main goal, from keyword research to on-page optimisation.

6. Check Client Reviews and Testimonials

Testimonials and evaluations from clients provide important information about the dependability and expertise of an agency. To learn more about their reputation, spend some time looking through their social media comments or Google reviews.

Positive comments from happy customers are something we at Ramsiya Tech take great delight in. We are a reputable digital marketing company in Rohini as well as worldwide, thanks to our dedication to achieving results.

7. Transparency and Communication

Open and transparent communication is essential when working with a digital marketing agency. You should be able to easily track the progress of your campaigns and understand the strategies being used.

At Ramsiya Tech, we believe in keeping our clients informed every step of the way. We provide detailed reports, regular updates, and are always available to discuss your marketing performance.

8. Budget-Friendly Solutions

While it's tempting to go with the lowest-priced agency, the best digital marketing services come at a reasonable investment. Be sure to balance your budget with the quality of services provided.

At Ramsiya Tech, we offer flexible pricing plans that fit businesses of all sizes. Our goal is to provide top-quality digital marketing services that deliver real ROI without breaking the bank.

9. Personalized Strategy

No two businesses are the same, and neither should their digital marketing strategies. Look for an agency that takes the time to understand your brand and creates a custom plan tailored to your unique needs.

At Ramsiya Tech, we believe in creating personalized strategies that resonate with your target audience and align with your business goals. Our team will work closely with you to design a roadmap that ensures success.

10. Long-Term Partnership

Digital marketing is an ongoing process, not a one-time project. Choose a digital marketing agency that is interested in forming a long-term partnership, offering continuous support and adapting strategies as your business evolves.

At Ramsiya Tech, we aim to build lasting relationships with our clients. As your business grows, we adjust our strategies to keep you ahead of the competition.

Conclusion

Choosing the best digital marketing agency for your business requires careful consideration of their expertise, transparency, and alignment with your goals. At Ramsiya Tech, we are committed to helping businesses thrive in the digital space by offering top-notch services tailored to your specific needs. Get in touch with us right now to improve your online presence!

[stands-pro-services]

We Digitize Your Brand — Best Digital Marketing Services With An ROI-Based Approach

If you are looking to harness the power of digital to maximize revenue growth and brand development, it is essential to have the best minds to meet your exact needs using an innovative outlook and professional advice.

Stands Pro Services is a fully-fledged Digital Marketing service provider with experience managing projects across every business sector and worldwide for the past decade.

With experience in Website Design & Development, Search Engine Optimization, Social Media Marketing, Paid Marketing, and more spheres.

Our Digital Marketing Services:

1.Search Engine Optimization: Search Engine Optimization (SEO) is the most important aspect of the digital marketing process. It can be described as the process of ensuring that the site is designed so that search engines can discover and rank pages that match the query. It includes actions that ensure that the site is current in accordance with search engine guidelines.

2.Content Marketing: Content Marketing is a method for connecting and communicating with your target audience, building backlinks that increase brand authority and popularity, and addressing searcher intent with the precise use of keywords. It includes creating and publishing valuable, relevant, informative, unique, and informative content to be distributed to the target audience.

3.Search Engine Marketing: Search engine marketing / Pay-Per-Click is a marketing technique used for paid advertisements. This is sponsored ad marketing, which allows instant visibility of the advertisement over digital media to attract potential customers. PPC is a model of search engine marketing specific to the Google search engine, which helps generate instant traffic results with paid advertising campaigns, wherein the ads appear on top of the organic search results.

4.Conversion Rate Optimization: With our calculated data-backed decision-making, we enhance your website’s features and aspects that work together to improve the conversion rate considerably. We consider the purchase process of your users and employ strategies to help you entice and convert your customers into paying customers efficiently.

5.Online Reputation Management: Your image projection online is important to developing trust and credibility for your brand. Online Reputation Management (ORM) helps secure your online image by ensuring satisfactory customer support, timely and effective addressing of customer complaints and issues, removing fake and negative comments, and promoting positive content.

6.Social Media Marketing: People engage with others on social media channels and search for and connect with brands. We take the necessary steps to establish a strong social media presence for your company on various social media channels. We connect with your past, current, and future customers, understand their needs, which aid in shaping your marketing strategies, and build relationships that increase your brand’s visibility and popularity.

[seo-for-startups]

Branding is the part of Digital Marketing Services .Branding and Digital Marketing Services help businesses establish a unique identity by using logo, colour, messaging and engage their target audience effectively. For more information, visit us-

https://www.goalmaximize.com/services/digital-marketing/

[hvirtuals]

Hvirtuals - How Virtual Assistants Are Revolutionizing Small Businesses

In today's fast-paced digital world, small businesses are constantly looking for ways to stay competitive and efficient. One solution that's making waves is the use of virtual assistants. Hvirtuals is at the forefront of this revolution, offering a wide range of virtual assistant services that are transforming how small businesses operate.

Virtual assistants are remote professionals who provide various administrative, technical, and creative services to businesses. They're not just glorified secretaries; they're skilled experts who can handle everything from digital marketing to software development. Let's explore how virtual assistants are changing the game for small businesses.

Boosting Productivity with Virtual Assistant Services

One of the biggest advantages of hiring a virtual assistant is the dramatic increase in productivity. Small business owners often wear many hats, juggling multiple tasks at once. By delegating time-consuming tasks to a virtual assistant, business owners can focus on core activities that drive growth.

Hvirtuals offers a range of virtual assistant services tailored to small businesses. These include managing emails, scheduling appointments, handling customer inquiries, and even managing social media accounts. By offloading these tasks, business owners can reclaim valuable time and energy.

Expanding Reach with Digital Marketing Services

In the digital age, having a strong online presence is crucial for small businesses. However, many lack the expertise or resources to implement effective digital marketing strategies. This is where virtual assistants specializing in digital marketing come in.

As a digital marketing agency, Hvirtuals provides comprehensive digital marketing services. Their virtual assistants can help with everything from content creation and social media management to email marketing and SEO optimization. By leveraging these services, small businesses can expand their reach and attract more customers without the need for an in-house marketing team.

Embracing Mobile Technology

With the increasing use of smartphones, having a mobile app can give small businesses a significant edge. However, mobile app development can be costly and time-consuming. This is where virtual assistants with expertise in app development come into play.

Hvirtuals, as a mobile app development company, offers services to create custom mobile applications for small businesses. Their remote full-time software developers can build apps that enhance customer engagement, streamline operations, or even open new revenue streams. By hiring software developers from India through Hvirtuals, small businesses can access top-notch talent at competitive rates.

Enhancing Online Presence with Web Development

In today's digital landscape, a well-designed website is essential for any business. Virtual assistants specializing in web development can help small businesses create professional, user-friendly websites that attract and retain customers.

Hvirtuals offers full stack web development services, covering everything from front-end design to back-end functionality. Their web development agency approach ensures that small businesses get a comprehensive solution tailored to their specific needs. Whether it's a simple informational site or a complex e-commerce platform, their virtual assistants can deliver high-quality web development services.

Streamlining Operations with Custom Software

Every business has unique processes and challenges. Off-the-shelf software solutions don't always fit the bill. This is where custom software development comes in handy. As a custom software development company, Hvirtuals can provide virtual assistants who specialize in creating bespoke software solutions.

These virtual software developers can create tools that automate repetitive tasks, manage inventory, track sales, or handle any other specific need a small business might have. By streamlining operations with custom software, small businesses can significantly improve efficiency and reduce costs.

Finding the Right Talent with Recruitment Support

Growing businesses often need to expand their team, but finding the right talent can be challenging and time-consuming. Virtual assistants can help with recruitment support services, handling everything from writing job descriptions to screening candidates.

Hvirtuals offers recruitment support services that can streamline the hiring process for small businesses. Their virtual assistants can manage job postings, review resumes, conduct initial interviews, and even help with onboarding new employees. This allows business owners to focus on making final decisions while ensuring a thorough hiring process.

Generating Leads and Boosting Sales

Lead generation is crucial for business growth, but it can be a complex and time-consuming process. Virtual assistants specializing in lead generation can help small businesses attract and nurture potential customers.

As a lead generation agency, Hvirtuals offers services to help businesses identify and engage with potential customers. Their virtual assistants use various lead generation tools and strategies to create a steady stream of qualified leads. By hiring a lead generation expert through Hvirtuals, small businesses can boost their sales pipeline without the need for an in-house sales team.

Improving Online Visibility with SEO Services

In the digital age, being visible in search engine results is crucial for attracting customers. However, search engine optimization (SEO) can be complex and time-consuming. This is where virtual assistants with SEO expertise come in handy.

Hvirtuals offers some of the best SEO services in the industry. Their virtual assistants can optimize website content, improve site structure, build quality backlinks, and implement other SEO strategies to improve a business's search engine rankings. For those searching for "SEO services near me," Hvirtuals provides remote services that deliver local results.

In conclusion, virtual assistants are indeed revolutionizing how small businesses operate. From handling day-to-day tasks to providing specialized services like software development and digital marketing, virtual assistants are helping small businesses compete in the digital age. Companies like Hvirtuals are leading this revolution, offering a wide range of digital solutions that empower small businesses to grow and thrive. By leveraging these services, small businesses can access expertise and capabilities that were once only available to larger corporations, leveling the playing field and opening up new opportunities for growth and success.

[web2411]

[themilionpixel11]

Find Here Best Digital Marketing Companies in Mumbai | The Milion Pixel

"The Milion Pixel" encapsulates an agency at the pinnacle of digital transformation, dedicated to sculpting brands and development online growth. Best digital marketing companies in Mumbai, our name resounds as an insignia of innovation, imagination, and excellence.

[itlsmith]

Know Applications and benefits of Microsoft Applications

Microsoft has been a leading provider of software applications for decades. From Windows to Office to SharePoint, Microsoft applications have become ubiquitous in the workplace and in our daily lives. Let's take a closer look at some of the most popular Microsoft applications.

Microsoft Office is perhaps the most well-known and widely used suite of applications. It includes applications such as Word, Excel, PowerPoint, and Outlook. Word is a word processing application that allows users to create documents, while Excel is a spreadsheet application that helps users organize data and perform calculations. PowerPoint is a presentation application that allows users to create and deliver presentations, while Outlook is an email and calendar application that helps users manage their email, appointments, and tasks.

Another popular Microsoft application is SharePoint, which is a web-based collaboration and content management platform. SharePoint allows users to create and share documents, collaborate on projects, and manage workflow processes. It also includes features such as enterprise search and business intelligence, making it a valuable tool for businesses of all sizes.

Microsoft Teams is a communication and collaboration platform that allows users to chat, make voice and video calls, and share files and applications. Teams has become increasingly popular for remote work and virtual collaboration, as it provides a central hub for team communication and collaboration.

Visual Studio is a software development environment that allows developers to create applications for various platforms, including Windows, Android, and iOS. It includes features such as code editing, debugging, and testing, making it a valuable tool for software developers.

Microsoft Dynamics is a suite of enterprise resource planning (ERP) and customer relationship management (CRM) applications. It includes modules for finance, supply chain management, sales, and marketing, making it a comprehensive solution for businesses of all sizes.

In conclusion, Microsoft applications have become an essential part of our lives, from word processing to collaboration to software development. With a wide range of applications available, Microsoft continues to innovate and provide valuable tools for individuals and businesses alike.

[codeadroit24]

Unlock Success with Codeadroit’s Digital Marketing Services India

Searching for top-tier Digital marketing services India? Codeadroit is the extreme choice for businesses looking for unmatched mastery and comes about. Specializing in SEO, PPC, substance showcasing, and social media procedures, Codeadroit offers data-driven arrangements custom-made to your interesting objectives. With a demonstrated track record of driving activity, expanding changes, and improving brand perceivability, their professional group guarantees your commerce stands out within the competitive computerized scene. From new businesses to enterprises, Codeadroit's inventive approach and customer-centric center make them the driving title within the industry. Bookmark Codeadroit nowadays and change your advanced showcasing diversion! Victory is fair, a tap absent.

[atoltia]

March can be easily flustered...

...If he was aware that the things that he did or were done to him were to be taken as gestures of affection, whether it be platonic or romantic.

There was a method to his madness. Simplicity in logic was to be preferred over convoluted solutions and discussions. The most direct course of action to reach perfection, even when that particular avenue could be misconstrued into something else.

But he couldn't always see it.

When you pointed out that he was being sweet when he gave you that hoe (after fully insulting you, please do not forget) knowing full well how much pride he has on his work, how much blood and sweat he spent on meticulously crafting it to the best it could be, he was a blubbering mess.

He was sober that time so he had the mind to throw you out of the shop with a rather hasty slam to the door, leaving you cackling loud enough for him to hear from inside the blacksmith (loud enough, mind you, to wake up Olric from wherever the hell he was taking a nap).

That one moment you told him that you found it sweet that he took the time to teach you on how to use his forge (with the thickly veiled threat that he will break your arms if you so much as damage his equipment. Don't worry, you threatened to shove his sorry ass into the fire if he ever tried. Both of you had to pull Olric away from the forge because he would have actually fallen into it after laughing so much at the both of you), you were sure he was gonna have a stroke.

When you heard him mention at the Saturday market that he liked hot chocolate, he banged his shin into the stall accidentally when he saw that you bought him a cup (he did accuse you of bribing Darcy to poison it, though. Little shit had the gall to slap your hand away like a greedy little gremlin when you tried to take it back. Both of you were bickering so much that the poor cup of hot chocolate had to be saved by Olric lest it get spilled).

Little instances led you to believe that the man was just a blubbering mess of nerves and embarrassment whenever he ever gets associated with being sweet.

But then there was that time when he took your hand into his, examined every digit, ever crevice, every scratch, every contusion with such intimate concentration that you thought your heart would fail from beating so fast (you didn't even hear him lecture you about being a dumbass in the mines again while he bandaged you, so congratulations on that little victory).

There was that time where you injured your hand (again) and was unable to properly eat your meal. Josephine offered to help you but the gremlin of a man already took it upon himself to feed you himself, all the while continuing the lecture that he started two days before (don't worry, you were much too focused on his very close proximity to you and not choking on the food that you didn't have the mental capacity to process whatever the fuck he was saying).

And then there was that time, one horrible autumn morning, that that fake redhead came barreling towards you, come to a full stop, and rather abruptly press his forehead into yours. You felt yourself short circuit for a moment, hyper aware of the fact that he smelled like nice cinnamon chocolate, both his warm, calloused hands gently pressed at your shoulders to keep you steady, that you didn't even realize that he was berating you for sporting a fever after overworking yourself for the nth time this season (not even when he hauled your ass up his shoulders and dumped you at the clinic himself. Valen wasn't sure if she was impressed or horrified).

None of these changes the fact that he was a wuss at being given compliments. But maybe, just maybe, he was also too dense at being able to pick up on the way his method of care ripped your heart into a torrent of emotion, turning you into the blushing, heart clutching disaster that you often thought of him as. And yeah, maybe you were a little lovestruck. Him too, possibly. Probably. Who the fuck knows. Neither of you surely don't.

(And between you and me, you wouldn't have it any other way.)

(You still hope the son of a bitch kisses you sometime soon, though.)

-0-

check out my masterlist lmao

[codedusoftware]

How Custom Software Development Transforms Modern Businesses: Insights from CodEduIn an era dominated by rapid technological advancements, businesses are under immense pressure to stay competitive, efficient, and customer-focused. Off-the-shelf software, while useful, often falls short in addressing the unique challenges and dynamic needs of individual businesses. This is where custom software development steps in—a solution tailored specifically to meet the requirements of a business.

CodEdu Software Technologies, based in Cochin, Kerala, specializes in creating innovative, customer-centric software solutions that empower businesses to streamline operations, improve productivity, and enhance customer experiences. In this blog, we’ll explore how custom software development is transforming modern businesses and why partnering with CodEdu can be a game-changer.

What Is Custom Software Development? Custom software development involves designing, developing, and deploying software solutions tailored to meet a business's specific requirements. Unlike generic, off-the-shelf software, custom solutions are built from the ground up to align with a company’s processes, goals, and challenges.

This personalized approach allows businesses to create tools that integrate seamlessly with their existing operations, enhancing efficiency and providing a competitive edge.

The Key Benefits of Custom Software Development

Tailored to Specific Business Needs Custom software is designed to address a company’s unique requirements. Whether it’s automating a workflow, integrating with other tools, or solving specific challenges, the solution is built to fit seamlessly into the business ecosystem.

For example, an e-commerce business may require a software system that combines inventory management, personalized customer recommendations, and a secure payment gateway. Off-the-shelf software may provide one or two of these features but rarely all in an integrated manner.

Enhanced Efficiency and Productivity Custom software eliminates redundancies and streamlines operations. By automating repetitive tasks and integrating seamlessly with existing tools, businesses can significantly reduce manual effort and focus on core activities.

CodEdu has worked with several businesses to create custom solutions that enhance efficiency. One notable example is a manufacturing client who needed real-time tracking of production cycles. The tailored solution reduced delays and optimized resource allocation, saving the client both time and money.

Scalability for Future Growth One of the major limitations of off-the-shelf software is its inability to scale. As businesses grow and evolve, their software needs change. Custom software, on the other hand, is designed with scalability in mind.

CodEdu’s solutions are built to grow alongside businesses, allowing for easy updates and additional features as new challenges and opportunities arise.

Improved Security Data security is a top concern for businesses today. Custom software allows for the integration of advanced security features tailored to the specific vulnerabilities of the organization.

Unlike generic solutions that use standard security protocols, custom software incorporates unique safeguards, making it harder for malicious actors to breach the system.

Cost-Effectiveness in the Long Run While the initial investment for custom software may be higher than purchasing off-the-shelf solutions, it offers significant savings in the long run. Businesses avoid recurring licensing fees, third-party tool integration costs, and inefficiencies caused by mismatched software capabilities.

Real-World Applications of Custom Software Development Custom software development is revolutionizing industries by offering solutions that address specific operational challenges. Here are some examples of how businesses are leveraging tailored solutions:

E-Commerce Industry E-commerce companies face unique challenges, such as managing large inventories, providing personalized customer experiences, and ensuring secure transactions. Custom software can integrate inventory management systems, CRM tools, and AI-driven recommendation engines into a single platform, streamlining operations and boosting sales.

Healthcare Sector The healthcare industry requires solutions that ensure patient confidentiality, streamline appointment scheduling, and manage medical records efficiently. Custom software allows healthcare providers to deliver telemedicine services, maintain compliance with industry regulations, and improve patient outcomes.

Education and Training Educational institutions and training academies are leveraging custom Learning Management Systems (LMS) to provide personalized learning experiences. CodEdu has developed platforms that enable online assessments, real-time feedback, and interactive learning tools for students.

Logistics and Supply Chain Logistics companies require software that provides real-time tracking, route optimization, and automated billing. CodEdu has partnered with logistics providers to build solutions that reduce operational costs and enhance customer satisfaction.

How CodEdu Approaches Custom Software Development At CodEdu Software Technologies, we believe in a collaborative, customer-centric approach to software development. Here’s how we ensure the delivery of high-quality solutions:

Understanding Business Needs Our process begins with a detailed consultation to understand the client’s goals, pain points, and operational workflows. This ensures that the solution aligns perfectly with the business’s requirements.

Agile Development Methodology We adopt an agile approach to development, breaking the project into smaller, manageable phases. This allows for flexibility, regular feedback, and timely delivery of the final product.

Cutting-Edge Technology Our team leverages the latest technologies, including AI, machine learning, cloud computing, and blockchain, to deliver innovative and robust solutions.

Ongoing Support and Maintenance Software development doesn’t end with deployment. We provide ongoing support and updates to ensure the solution remains effective as the business evolves.

Future Trends in Custom Software Development The world of custom software development is continuously evolving. Here are some trends that are shaping the future:

AI and Machine Learning Integration Artificial Intelligence (AI) and machine learning are enabling businesses to automate processes, predict trends, and provide personalized customer experiences. From chatbots to predictive analytics, these technologies are transforming industries.

Cloud-Based Solutions Cloud computing is revolutionizing software development by offering scalability, accessibility, and cost efficiency. Businesses are increasingly adopting cloud-based custom software to enable remote access and collaboration.

IoT-Driven Solutions The Internet of Things (IoT) is creating opportunities for custom software that connects devices and collects data in real-time. This is particularly beneficial in industries such as healthcare, logistics, and manufacturing.

Low-Code and No-Code Platforms Low-code and no-code platforms are simplifying the development process, allowing businesses to create custom software with minimal technical expertise. While not a replacement for traditional development, these platforms are enabling faster prototyping and iteration.

Why Choose CodEdu for Custom Software Development? CodEdu Software Technologies stands out as a trusted partner for custom software development. Here’s why:

Experienced Team: Our developers bring years of experience in crafting innovative solutions for diverse industries. Customer-Centric Approach: We prioritize your business goals, ensuring the software delivers real value. Proven Track Record: With a portfolio of successful projects, CodEdu has earned a reputation for delivering quality and reliability. End-to-End Services: From consultation to development and post-deployment support, we handle every aspect of the project. Conclusion Custom software development is no longer an option but a necessity for businesses aiming to stay competitive in today’s digital landscape. It empowers organizations to streamline operations, enhance security, and deliver exceptional customer experiences.

CodEdu Software Technologies, with its expertise in innovation and customer-centric solutions, is the ideal partner to help businesses harness the power of custom software. Whether you’re a startup looking to establish a strong foundation or an established enterprise aiming to optimize operations, our tailored solutions can drive your success.

Ready to transform your business? Contact CodEdu Software Technologies today and let’s build the future together.

[mariacallous]

This story is part of a joint investigation between Lighthouse Reports and WIRED. To read other stories from the series, click here.

Mitch Daniels is a numbers guy, a cost-cutter. In the early 2000s, he tried and failed to rein in congressional spending under then-US president George W. Bush. So when he took office as Indiana governor in 2005, Daniels was ready to argue once again for fiscal discipline. He wanted to straighten out Indiana’s state government, which he deemed rife with dysfunction. And he started with its welfare system. “That department had been rocked by a series of criminal indictments, with cheats and caseworkers colluding to steal money meant for poor people,” he later said.

Daniels’ solution took the form of a $1.3 billion, 10-year contract with IBM. He had lofty ambitions for the project, which started in 2006, claiming it would improve the benefits service for Indiana residents while cracking down on fraud, ultimately saving taxpayers billions of dollars.

But the contract was a disaster. It was canceled after three years, and IBM and Indiana spent a decade locked in a legal battle about who was to blame. Daniels described IBM’s sweeping redesign and automation of the system—responsible for deciding who was eligible for everything from food stamps to medical cover—as deficient. He was adamant, though, that outsourcing a technical project to a company with expertise was the right call. “It was over-designed,” he said. “Great on paper but too complicated to work in practice.” IBM declined a request for comment. 

In July 2012, Judge David Dryer of the Marion County Superior Court ruled that Indiana had failed to prove IBM had breached its contract. But he also delivered a damning verdict on the system itself, describing it as an untested experiment that replaced caseworkers with computers and phone calls. “Neither party deserves to win this case,” he said. “This story represents a ‘perfect storm’ of misguided government policy and overzealous corporate ambition.” 

That might have been an early death knell for the burgeoning business of welfare state automation. Instead, the industry exploded. Today, such fraud systems form a significant part of the nebulous “govtech” industry, which revolves around companies selling governments new technologies with the promise that new IT will make public administration easier-to-use and more efficient. In 2021, that market was estimated to be worth €116 billion ($120 billion) in Europe and $440 billion globally. And it’s not only companies that expect to profit from this wave of tech. Governments also believe modernizing IT systems can deliver big savings. Back in 2014, the consultancy firm McKinsey estimated that if government digitization reached its “full potential,” it could free up $1 trillion every year. 

Contractors around the world are selling governments on the promise that fraud-hunting algorithms can help them recoup public funds. But researchers who track the spread of these systems argue that these companies are often overpaid and under-supervised. The key issue, researchers say, is accountability. When complex machine learning models or simpler algorithms are developed by the private sector, the computer code that gets to define who is and isn’t accused of fraud is often classed as intellectual property. As a result, the way such systems make decisions is opaque and shielded from interrogation. And even when these algorithmic black holes are embroiled in high-stakes legal battles over alleged bias, the people demanding answers struggle to get them. 

In the UK, a community group called the Greater Manchester Coalition of Disabled People is trying to determine whether a pattern of disabled people being investigated for fraud is linked to government automation projects. In France, the digital rights group La Quadrature du Net has been trying for four months to find out whether a fraud system is discriminating against people born in other countries. And in Serbia, lawyers want to understand why the introduction of a new system has resulted in hundreds of Roma families losing their benefits. “The models are always secret,” says Victoria Adelmant, director of New York University’s digital welfare state project. “If you don’t have transparency, it’s very difficult to even challenge and assess these systems.” 

The rollout of automated bureaucracy has happened quickly and quietly, but it has left a trail of scandals in its wake. In Michigan, a computer system used between 2013 and 2015 falsely accused 34,000 people of welfare fraud. A similar thing happened in Australia between 2015 and 2019, but on a larger scale: The government accused 400,000 people of welfare fraud or error after its social security department started using a so-called robodebt algorithm to automatically issue fines.

Another scandal emerged in the Netherlands in 2019 when tens of thousands of families—many of them from the country’s Ghanaian community—were falsely accused of defrauding the child benefits system. These systems didn’t just contribute to agencies accusing innocent people of welfare fraud; benefits recipients were ordered to repay the money they had supposedly stolen. As a result, many of the accused were left with spiraling debt, destroyed credit ratings, and even bankruptcy. 

Not all government fraud systems linked to scandals were developed with consultancies or technology companies. But civil servants are increasingly turning to the private sector to plug knowledge and personnel gaps. Companies involved in fraud detection systems range from giant consultancies—Accenture, Cap Gemini, PWC—to small tech firms like Totta Data Lab in the Netherlands and Saga in Serbia.

Experts in automation and AI are expensive to hire and less likely to be wooed by public sector salaries. When the UK surveyed its civil servants last year, confidence in the government’s ability to use technology was low, with around half of respondents blaming an inability to hire top talent. More than a third said they had few or no skills in artificial intelligence, machine learning, or automation. But it’s not just industry experience that makes the private sector so alluring to government officials. For welfare departments squeezed by budget cuts, “efficiency” has become a familiar buzzword. “Quite often, a public sector entity will say it is more efficient for us to go and bring in a group of consultants,” says Dan Sheils, head of European public service at Accenture.

The public sector lacks the expertise to create these systems and also to oversee them, says Matthias Spielkamp, cofounder of German nonprofit Algorithm Watch, which has been tracking automated decision-making in social welfare programs across Europe since 2017. In an ideal world, civil servants would be able to develop these systems themselves and have an in-depth understanding of how they work, he says. “That would be a huge difference to working with private companies, because they will sell you black-box systems—black boxes to everyone, including the public sector.” 

In February 2020, a crisis broke out in the Dutch region of Walcheren as officials realized they were in the dark about how their own fraud detection system worked. At the time, a Dutch court had halted the use of another algorithm used to detect welfare fraud, known as SyRI, after finding it violated people’s right to privacy. Officials in Walcheren were not using SyRI, but in emails obtained by Lighthouse Reports and WIRED through freedom-of-information requests, government employees had raised concerns that their algorithm bore striking similarities to the one just condemned by the court.

Walcheren’s system was developed by Totta Data Lab. After signing a contract in March 2017, the Dutch startup developed an algorithm to sort through pseudonymous information, according to details obtained through a freedom-of-information request. The system analyzed details of local people claiming welfare benefits and then sent human investigators a list of those it classified as most likely to be fraudsters. 

The redacted emails show local officials agonizing over whether their algorithm would be dragged into the SyRI scandal. “I don’t think it is possible to explain why our algorithm should be allowed while everyone is reading about SyRI,” one official wrote the week after the court ruling. Another wrote back with similar concerns. “We also do not get insight from Totta Data Lab into what exactly the algorithm does, and we do not have the expertise to check this.” Neither Totta nor officials in Walcheren replied to requests for comment. 

When the Netherlands’ Organization for Applied Scientific Research, an independent research institute, later carried out an audit of a Totta algorithm used in South Holland, the auditors struggled to understand it. “The results of the algorithm do not appear to be reproducible,” their 2021 report reads, referring to attempts to re-create the algorithm’s risk scores. “The risks indicated by the AI algorithm are largely randomly determined,” the researchers found. 

With little transparency, it often takes years—and thousands of victims—to expose technical shortcomings. But a case in Serbia provides a notable exception. In March 2022, a new law came into force which gave the government the green light to use data processing to assess individuals’ financial status and automate parts of its social protection programs. The new socijalna karta, or social card system, would help the government detect fraud while making sure welfare payments were reaching society’s most marginalized, claimed Zoran Đorđević, Serbia’s minister of social affairs in 2020. 

But within months of the system’s introduction, lawyers in the capital Belgrade had started documenting how it was discriminating against the country’s Roma community, an already disenfranchised ethnic minority group. 

Mr. ​​Ahmetović, a welfare recipient who declined to share his first name out of concern that his statement could affect his ability to claim benefits in the future, says he hadn’t heard of the social card system until November 2022, when his wife and four children were turned away from a soup kitchen on the outskirts of the Serbian capital. It wasn’t unusual for the Roma family to be there, as their welfare payments entitled them to a daily meal provided by the government. But on that day, a social worker told them their welfare status had changed and that they would no longer be getting a daily meal.

The family was in shock, and Ahmetović rushed to the nearest welfare office to find out what had happened. He says he was told the new social card system had flagged him after detecting income amounting to 110,000 Serbian dinars ($1,000) in his bank account, which meant he was no longer eligible for a large chunk of the welfare he had been receiving. Ahmetović was confused. He didn’t know anything about this payment. He didn’t even have his own bank account—his wife received the family’s welfare payments into hers. 

With no warning, their welfare payments were slashed by 30 percent, from around 70,000 dinars ($630) per month to 40,000 dinars ($360). The family had been claiming a range of benefits since 2012, including financial social assistance, as their son’s epilepsy and unilateral paralysis means neither parent is able to work. The drop in support meant the Ahmetovićs had to cut back on groceries and couldn’t afford to pay all their bills. Their debt ballooned to over 1 million dinars ($9,000). 

The algorithm’s impact on Serbia’s Roma community has been dramatic. ​​Ahmetović says his sister has also had her welfare payments cut since the system was introduced, as have several of his neighbors. “Almost all people living in Roma settlements in some municipalities lost their benefits,” says Danilo Ćurčić, program coordinator of A11, a Serbian nonprofit that provides legal aid. A11 is trying to help the Ahmetovićs and more than 100 other Roma families reclaim their benefits.

But first, Ćurčić needs to know how the system works. So far, the government has denied his requests to share the source code on intellectual property grounds, claiming it would violate the contract they signed with the company who actually built the system, he says. According to Ćurčić and a government contract, a Serbian company called Saga, which specializes in automation, was involved in building the social card system. Neither Saga nor Serbia’s Ministry of Social Affairs responded to WIRED’s requests for comment.

As the govtech sector has grown, so has the number of companies selling systems to detect fraud. And not all of them are local startups like Saga. Accenture—Ireland’s biggest public company, which employs more than half a million people worldwide—has worked on fraud systems across Europe. In 2017, Accenture helped the Dutch city of Rotterdam develop a system that calculates risk scores for every welfare recipient. A company document describing the original project, obtained by Lighthouse Reports and WIRED, references an Accenture-built machine learning system that combed through data on thousands of people to judge how likely each of them was to commit welfare fraud. “The city could then sort welfare recipients in order of risk of illegitimacy, so that highest risk individuals can be investigated first,” the document says. 

Officials in Rotterdam have said Accenture’s system was used until 2018, when a team at Rotterdam’s Research and Business Intelligence Department took over the algorithm’s development. When Lighthouse Reports and WIRED analyzed a 2021 version of Rotterdam’s fraud algorithm, it became clear that the system discriminates on the basis of race and gender. And around 70 percent of the variables in the 2021 system—information categories such as gender, spoken language, and mental health history that the algorithm used to calculate how likely a person was to commit welfare fraud—appeared to be the same as those in Accenture’s version.

When asked about the similarities, Accenture spokesperson Chinedu Udezue said the company’s “start-up model” was transferred to the city in 2018 when the contract ended. Rotterdam stopped using the algorithm in 2021, after auditors found that the data it used risked creating biased results.

Consultancies generally implement predictive analytics models and then leave after six or eight months, says Sheils, Accenture’s European head of public service. He says his team helps governments avoid what he describes as the industry’s curse: “false positives,” Sheils’ term for life-ruining occurrences of an algorithm incorrectly flagging an innocent person for investigation. “That may seem like a very clinical way of looking at it, but technically speaking, that's all they are.” Sheils claims that Accenture mitigates this by encouraging clients to use AI or machine learning to improve, rather than replace, decision-making humans. “That means ensuring that citizens don’t experience significantly adverse consequences purely on the basis of an AI decision.” 

However, social workers who are asked to investigate people flagged by these systems before making a final decision aren’t necessarily exercising independent judgment, says Eva Blum-Dumontet, a tech policy consultant who researched algorithms in the UK welfare system for campaign group Privacy International. “This human is still going to be influenced by the decision of the AI,” she says. “Having a human in the loop doesn’t mean that the human has the time, the training, or the capacity to question the decision.” 

Despite the scandals and repeated allegations of bias, the industry building these systems shows no sign of slowing. And neither does government appetite for buying or building such systems. Last summer, Italy’s Ministry of Economy and Finance adopted a decree authorizing the launch of an algorithm that searches for discrepancies in tax filings, earnings, property records, and bank accounts to identify people at risk of not paying their taxes. 

But as more governments adopt these systems, the number of people erroneously flagged for fraud is growing. And once someone is caught up in the tangle of data, it can take years to break free. In the Netherlands’ child benefits scandal, people lost their cars and homes, and couples described how the stress drove them to divorce. “The financial misery is huge,” says Orlando Kadir, a lawyer representing more than 1,000 affected families. After a public inquiry, the Dutch government agreed in 2020 to pay the families around €30,000 ($32,000) in compensation. But debt balloons over time. And that amount is not enough, says Kadir, who claims some families are now €250,000 in debt. 

In Belgrade, ​​Ahmetović is still fighting to get his family’s full benefits reinstated. “I don’t understand what happened or why,” he says. “It’s hard to compete against the computer and prove this was a mistake.” But he says he’s also wondering whether he’ll ever be compensated for the financial damage the social card system has caused him. He’s yet another person caught up in an opaque system whose inner workings are guarded by the companies and governments who make and operate them. Ćurčić, though, is clear on what needs to change. “We don’t care who made the algorithm,” he says. “The algorithm just has to be made public.”

Additional reporting by Gabriel Geiger and Justin-Casimir Braun.