#forsman & bodenfors

[postkiwi]

Volvo Trucks Tower carries Roger Alm

Volvo Trucks Tower carries Roger Alm the latest stunt commercial from @VolvoTrucks @ForsBodenfors @HampusElf 15-metre, 58-tonne truck tower on a dark and stormy night!

Volvo Trucks has launched “The Tower feat. Roger Alm”, a commercial featuring a colossal truck tower, with four new trucks stacked on top of one another. The Tower film is set in the dead of night and starts by showing the truck tower as a huge monolith glowing in the distance. As it moves forward, we see wolves in the foreground and catch a glimpse of a female driver. As the film reaches its…

[incatalogueanpic]

Forsman & Bodenfors is behind the stunt, which features in a ridiculously over-the-top film from the car manufacturer. If the sight of a 15-metre high, 58-tonne moving truck tower isn’t impressive enough, there’s dry ice, a prowling wolf, lightning and a Vangelis soundtrack to amp it all up a bit further. Volvo president Roger Alm, who’s inexplicably perched at the very top of the four trucks, is the cherry on the cake. It’s knowingly ridiculous, and that’s precisely what makes it so enjoyable – much like Volvo’s Epic Split ad, featuring Van Damme. However it’s not visual trickery. Volvo did actually spend a month designing and carefully constructing the tower, as revealed by a making-of film. “It is unreal to see it like this, I wouldn’t dare go up there,” notes a jovial Volvo Trucks engineer in the video. Behind the entertainment factor, there is a point to it all – to emphasise the sturdiness and reliability of Volvo’s Trucks and their dynamic steering technology. It’s proof that vehicle adverts don’t have to rely on empty jargon and the same, stale format. There’s plenty of room for playfulness and humour as well, if brands are prepared to take the risk. Credits: Agency: In Ấn Anpic – Nổi Tiếng In Đẹp In Nhanh Số 5 Ngõ 75 Nguyễn Xiển, Thanh Xuân, Hạ Đình, Hà Nội 0963223884 baogiainananh@gmail.com https://anpic.vn https://g.page/inananpic In nhãn mác Anpic ✅ In brochure Anpic ✅ In card visit Anpic ✅ In catalogue Anpic ✅ In thiệp cưới Anpic ✅ In tờ rơi Anpic https://anpic.vn/in-nhan-mac-dep https://anpic.vn/in-brochure https://anpic.vn/in-an https://anpic.vn/in-voucher-in-phieu-giam-gia-khuyen-mai #inananpic

[smorgasbloggers]

A short film from Swedish agency Forsman & Bodenfors which makes me wonder if they're about to open shop in London or if they're just being ballsy, poking fun at the endless list of global advertising agency acronyms.

[postkiwi]

Uber Boxes campaign to unlock cities

.@Uber Unlock Cities with Boxes #ridetogether @ForsBodenfors

Uber is highlighting the absurdity of the traffic situation in Asia’s biggest cities as part of its first ever brand purpose campaign. Using cardboard boxes to represent cars, the film humorously shows the reality of how people get around currently and ends with images of a city being overrun by boxes. The film was shot on the streets of Bangkok with around 200 extras. The Uber boxes commercial…

[goonsandloons-blog-blog]

"Guda price for you, very ship" Sounds like he's saying "very shit".

It's true, we do give each other some amount of shite at Christmas - mainly stocking fillers that never last past Christmas week. 

This pro bono campaign for Unicef from Forsman & Bodenfors plays on this idea of giving wasteful pressies. It promotes the Unicef Sverige website where vaccines and medicines are sold in return for a gift card. 

I don't really get the whole buying someone else a donation for Christmas though. I mean, just think a bit harder and buy them something good!!

These ads do make me think about donating though, it's a clever idea and the art direction is so beautiful. Being able to buy something physical makes it way more real too.

Check out how the visual effects company Swiss created the shot of Bethlehem City here 

[stepa-blog]

The Tram Sightseeing App

For the price of a tram ticket, Tram Sightseeing gives you a guided tour. You simply put your headphones on and listen to the application on your smartphone telling you about the sights as they pass outside the tram window. The sights are geotagged and thanks to the GPS in your phone, the app knows exactly where you are.

[iacopopatierno]

800 still images, 5 texts and a song.

Edit: Iacopo Patierno

[adsworthspreading-blog]

Here's a fun and spot for Ikea, that's kind of hard for my feeling of orientation. (is that actually going up / down?)

At first, one would think it is yet another "Sø mäny dråwers!" kind of ad. But no... it actually promotes the fact that Ikea sells appliances as well (I did not know that).

[postkiwi]

Volvo Moments that never happen

Volvo Moments that never happen - beautifully crafted ad @volvocarsglobal @ForsBodenfors

Volvo is promoting the safety features found on the new Volvo XC60 with “Moments that never happen”, a beautifully crafted commercial. A young girl talks with her mother about the future possibilities that will come from her first day at school. As she walks down the footpath she visualises the two best friends for life, the journeys she’ll take, and the family she’ll raise. At the same time…

[stepa-blog]

Reebok - The Promise Keeper walkthrough

[tattysounds]

Note to self

Forsman & Bodenfors (via Quotes4Writers)

[unboxthebanner]

This is turning into an IKEA love-in, all the same I am really enjoying these fantastically in context and on brand TV and VOD 20 second ads. 

Each one as individual as the products they're selling. 

[postkiwi]

Coop Organic Effect

Organic Effect @CoopSverige wins PR Grand Prix @Cannes_Lions congrats @ForsBodenfors @ACNE_production

The Organic Effect, a campaign for Swedish supermarket chain Coop, won the PR Grand Prix at Cannes Lions Festival of Creativity. The Coop Organic Effect experiment focused on the Palmbergs, a family of five, hoping to reveal the impact of switching to organic food. A video covering the experiment has had over 5.5 millions views since its release in May 2015. The campaign site, coop.se/ekoeffekten

[postkiwi]

Marriage Market Takeover for Leftover Women

Marriage Market Takeover for Leftover Women in China #changedestiny @SKII_ID @ForsBodenfors @ToolofNA

International skincare brand SK-ll is running “Marriage Market Takeover”, a documentary putting a spotlight on the real-life issue of Chinese women being pressured to get married before they turn 25. In it, a number of brave Chinese women have daringly chosen to speak their mind about one of the most controversial subjects in recent Chinese history, the ”Sheng Nu” label. According to The New York…

[postkiwi]

805 Million Names

805 Million Names wins @CrestaAwards Grand Prix @WFP @Ibra_official @ForsBodenfors @MatterHQ @LndgrnLndqvst @gustavjohansson @fotografnicke

The UN World Food Programme 805 Million Names campaign, winner of two Grand Prix (Branded Entertainment and Integrated Campaigns) at the Cresta Awards this month, centres on Swedish footballer Zlatan Ibrahimović, striker for French club Paris Saint-Germain. Zlatan had the names of 50 people tattooed on his body, some of the 805 million people suffering from hunger today. Zlatan revealed the…

[postkiwi]

Volvo New Beginning with Avicii and Audra Mae

A New Beginning @volvocarsglobal @Avicii @audramae @ForsBodenfors @gustavjohansson @fotografnicke @chimneygroup

Volvo Cars is working with mega-DJ and producer Avicii to run “A New Beginning”, a 4 minute music video celebrating their shared Swedish heritage. The latest chapter in Volvo’s “Made by Sweden” campaign kicks off with a 4-minute music video set to Avicii’s reworking of Nina Simone’s 1964 anthem “Feeling Good,” created specifically for the project. The new arrangement takes the classic to…