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mahashankh · 1 year ago

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ZARA: Luxury Product, History, Share, FAQs -2023

Zara: Navigating the Currents of Fast Fashion

Zara, the Spanish clothing giant, has long been a trendsetter in the fast fashion world. But how is the brand faring in the current climate? Let's dive into a snapshot of Zara's current situation: Bright Spots: - Financial Rebound: Inditex, Zara's parent company, reported a 54% surge in net profit for the first quarter of 2023, exceeding analyst expectations. This indicates strong consumer demand despite inflationary pressures. - Thriving Online Presence: Zara has been actively bolstering its e-commerce platform, contributing to a 16% increase in sales for its spring-summer collection. This shift towards online shopping aligns with changing consumer preferences. - Robust International Presence: With nearly 3,000 stores across 96 countries, Zara boasts a vast global reach, providing a solid foundation for growth. - India on the Rise: Zara's Indian operations, run through a joint venture with Tata, witnessed a 40% increase in sales and a 77% jump in net profit in FY23. This signifies the brand's potential in a burgeoning market. Challenges and Considerations: - Sustainability Concerns: The fast fashion industry faces increasing scrutiny for its environmental and ethical implications. Zara has taken steps towards sustainable practices, but further progress is necessary to address these concerns. - Supply Chain Disruptions: Global disruptions and rising costs can impact Zara's ability to maintain its rapid production and delivery cycles. Finding new ways to optimize the supply chain will be crucial. - Competition: The fast fashion landscape is crowded, with numerous players vying for market share. Zara needs to stay ahead of the curve by offering unique designs, competitive pricing, and a seamless omnichannel experience. - Controversies: Recent incidents like the sale of a controversial T-shirt in India and protests against "Pakistani brands" in its stores highlight the potential for reputational damage. Zara must navigate these situations with sensitivity and cultural awareness. Overall, Zara's current situation is a mixed bag of positive trends and ongoing challenges. The brand's financial performance is encouraging, but it must adapt to evolving consumer preferences and address industry-wide concerns about sustainability and ethics. By proactively addressing these issues and adapting to the changing retail landscape, Zara can continue to navigate the currents of fast fashion and maintain its position as a leading global brand. Additional Notes: - It's important to stay updated on the latest developments regarding Zara, as the retail landscape is constantly evolving. - Consider including specific examples or data points to support your claims and make the article more informative. - You could also explore the topic of Zara's future prospects and potential strategies for continued success. Current situation of Zara ( In September 2023) Zara is a Spanish fast fashion retailer that is part of the Inditex Group. It is the world's largest apparel retailer, with over 2,200 stores in 96 countries. Zara is known for its ability to bring new fashion trends to market quickly and at affordable prices. Zara: Navigating the Currents of Fast Fashion HISTORY OF ZARA MARKET OF ZARA PRODUCT OF ZARA Presence Of Zara ZARA FAMOUS FOR The Future Of Zara TOP SHAREHOLDER OF ZARA Zara several competitors in the fashion industry Comparison chart in plain text highlighting some differences among Zara, Uniqlo, and H&M: some differences among Zara, Gucci, Chanel, and Adidas:Here's the table presented in a more traditional, paragraph-style format:some differences among Zara, Gucci, Chanel, and Adidas: Zara's business was hit hard by the COVID-19 pandemic, with store closures and declining sales. However, the company has since recovered strongly. In its first quarter of fiscal 2023, Zara's sales increased by 12% compared to the same period in 2022. Zara is currently focused on expanding its online presence and investing in sustainability. The company has also been experimenting with new retail concepts, such as its pre-owned clothing service and its Zara Home concept stores. Overall, Zara is in a strong financial position and is well-positioned for future growth. The company has a loyal customer base and a strong brand reputation. However, Zara faces some challenges, such as increasing competition from other fast fashion retailers and rising costs of production and shipping. Key trends: - Zara is recovering strongly from the COVID-19 pandemic. - Zara is focused on expanding its online presence and investing in sustainability. - Zara is experimenting with new retail concepts. Challenges: - Increasing competition from other fast fashion retailers. - Rising costs of production and shipping.

HISTORY OF ZARA

Zara Zara was founded in 1975 by Amancio Ortega in A Coruña, Spain. The first Zara store was a small shop in the city center that sold low-priced lookalike products of popular, higher-end clothing fashions. Ortega named the store Zara after his favorite film, Zorba the Greek. In the early years, Zara focused on the Spanish market. The brand quickly gained popularity due to its affordable prices and trendy designs. In 1985, Zara opened its first store outside of Spain in Porto, Portugal. The brand continued to expand rapidly throughout the 1990s and 2000s, opening stores in countries all over the world. Today, Zara is the world's largest fashion retailer, with over 2,200 stores in 96 countries. The brand is known for its fast fashion business model, which allows it to bring new designs to market quickly and in response to customer demand. Zara is also known for its affordable prices and its wide range of products, which includes clothing for men, women, and children, as well as homeware. Zara's success is due to a number of factors, including its fast fashion business model, its affordable prices, and its wide range of products. Zara is also known for its strong brand identity and its commitment to customer satisfaction. Here is a brief timeline of Zara's history: - 1975: Zara opens its first store in A Coruña, Spain. - 1985: Zara opens its first store outside of Spain in Porto, Portugal. - 1989: Zara enters the United States market. - 1990: Zara enters the French market. - 1991: Zara launches its online store. - 1992: Zara enters the Mexican market. - 1993: Zara enters the Greek, Belgian, and Swedish markets. - 1997: Zara enters the Israeli market. - 2000: Zara enters the Brazilian market. - 2002: Zara enters the Japanese and Singaporean markets. - 2003: Zara enters the Irish, Venezuelan, Russian, and Malaysian markets. - 2004: Zara enters the Chinese, Moroccan, Estonian, Hungarian, and Romanian markets. - 2005: Zara enters the Philippine, Costa Rican, and Indonesian markets. - 2008: Zara enters the South Korean market. - 2010: Zara enters the Indian market. - 2011: Zara enters the Taiwanese, South African, and Australian markets. - 2012: Zara enters the Peruvian market. Zara continues to expand its global presence and to offer its customers the latest and greatest in fashion.

MARKET OF ZARA

Zara Zara is a Spanish fast fashion brand that is part of the Inditex Group. It is the world's largest fashion retailer, with over 2,200 stores in 96 countries. Zara is known for its quick turnaround time, with new designs arriving in stores every week. The brand targets a wide range of customers, from teenagers to young adults to adults, with a focus on fashion-conscious consumers who are looking for affordable and trendy clothing. Zara's target market is segmented by age, income, and fashion awareness. The brand's core target is young adults aged 18 to 40 with a medium-high income. However, Zara also offers a wide range of clothing for teenagers and children, as well as for older adults. Zara's target market is also global, with stores in over 90 countries. Zara's positioning in the market is as a fast fashion brand that offers affordable and trendy clothing. The brand is known for its quick turnaround time and its ability to respond quickly to changing trends. Zara's prices are generally lower than those of traditional fashion brands, but higher than those of discount retailers. Zara's main competitors are other fast fashion brands such as H&M, Uniqlo, and Forever 21. These brands offer similar products to Zara at similar prices. Zara also competes with traditional fashion brands such as Gap and Banana Republic. However, Zara is able to differentiate itself from these brands by its fast turnaround time and its ability to respond quickly to changing trends. The market for Zara's products is expected to continue to grow in the coming years. The global fashion market is expected to reach $3 trillion by 2030, and the fast fashion segment is expected to grow at a faster rate than the overall market. This is due to the increasing popularity of fast fashion among consumers, especially in emerging markets. Zara is well-positioned to capitalize on the growth of the global fashion market. The brand has a strong presence in both developed and emerging markets, and it has a proven track record of success. Zara is also investing in its online presence, which is expected to drive further growth in the years to come.

PRODUCT OF ZARA

Zara Zara offers a wide range of products, including: - Women's clothing: Zara's women's clothing line includes dresses, skirts, trousers, tops, sweaters, coats, jackets, and swimwear. The brand also offers a range of accessories, such as shoes, bags, jewelry, and scarves. - Men's clothing: Zara's men's clothing line includes shirts, trousers, jeans, shorts, sweaters, coats, jackets, and swimwear. The brand also offers a range of accessories, such as shoes, bags, belts, and ties. - Children's clothing: Zara offers a wide range of clothing for children aged 0 to 14 years. The brand's children's clothing line includes dresses, skirts, trousers, tops, sweaters, coats, jackets, and swimwear. Zara also offers a range of accessories for children, such as shoes, bags, hats, and scarves. - Homeware: Zara Home is a sister brand to Zara that offers a range of homeware products, such as bedding, towels, curtains, cushions, rugs, and furniture. Zara is known for its fast fashion, meaning that it releases new designs on a weekly basis. This allows Zara to keep up with the latest trends and offer its customers the latest and greatest in fashion. Zara's products are also generally affordable, making it a popular choice for budget-conscious consumers. Zara's products are available in its stores and online. The brand ships to over 200 countries around the world.

Presence Of Zara

Zara has a presence in 96 countries around the world, with over 2,200 stores. The brand is strongest in Europe, where it has over 1,200 stores. Zara also has a significant presence in North America, Asia, and South America. Here is a list of the countries where Zara has a presence: - Andorra - Argentina - Armenia - Aruba - Australia - Austria - Azerbaijan - Bahrain - Belgium - Brazil - Bulgaria - Canada - Chile - China - Colombia - Costa Rica - Croatia - Cyprus - Czech Republic - Denmark - Dominican Republic - Ecuador - Egypt - El Salvador - Estonia - Finland - France - Germany - Greece - Guatemala - Honduras - Hong Kong - Hungary - Iceland - India - Indonesia - Ireland - Israel - Italy - Japan - Jordan - Kazakhstan - Kuwait - Latvia - Lebanon - Libya - Lithuania - Luxembourg - Macau - Malaysia - Malta - Mexico - Monaco - Montenegro - Morocco - Netherlands - New Zealand - North Macedonia - Norway - Oman - Panama - Paraguay - Peru - Philippines - Poland - Portugal - Qatar - Romania - Russia - Saudi Arabia - Serbia - Singapore - Slovakia - Slovenia - South Africa - South Korea - Spain - Sweden - Switzerland - Taiwan - Thailand - Trinidad and Tobago - Turkey - United Arab Emirates - United Kingdom - United States - Uruguay - Venezuela - Vietnam Zara is continuing to expand its global presence and is opening new stores in new countries all the time.

ZARA FAMOUS FOR

Zara is famous for its fast fashion business model, which allows it to bring new designs to market quickly and in response to customer demand. Zara is also known for its affordable prices and its wide range of products, which includes clothing for men, women, and children, as well as homeware. Here are some of the specific things that Zara is famous for: - Fast fashion: Zara is one of the pioneers of the fast fashion industry. The brand releases new designs on a weekly basis, which allows it to keep up with the latest trends and offer its customers the latest and greatest in fashion. - Affordable prices: Zara's products are generally affordable, making it a popular choice for budget-conscious consumers. - Wide range of products: Zara offers a wide range of products, including clothing for men, women, and children, as well as homeware. This allows Zara to appeal to a wide range of customers. - Strong brand identity: Zara has a strong brand identity, which is known for its stylish and trendy designs. - Commitment to customer satisfaction: Zara is committed to customer satisfaction. The brand offers a number of customer-friendly services, such as free returns and exchanges. Zara's success is due to its ability to combine all of these factors into a winning business model. The brand is able to offer its customers the latest trends at affordable prices, and it does so in a way that is convenient and customer-friendly.

The Future Of Zara

The future of Zara is bright. The brand is well-positioned to capitalize on the growth of the global fashion market, especially in emerging markets. Zara is also investing in its online presence, which is expected to drive further growth in the years to come. Here are some of the key trends that will shape the future of Zara: - Continued growth of fast fashion: Fast fashion is a popular trend among consumers, especially in emerging markets. Zara is a leader in the fast fashion industry, and it is well-positioned to benefit from the continued growth of this trend. - Growth of e-commerce: E-commerce is growing rapidly, and Zara is investing heavily in its online presence. The brand is also expanding its omnichannel capabilities, which will allow it to provide a seamless shopping experience for its customers. - Sustainability: Sustainability is becoming increasingly important to consumers. Zara is committed to sustainability, and it is taking steps to reduce its environmental impact. For example, the brand is using more sustainable materials and is working to reduce its waste.

TOP SHAREHOLDER OF ZARA

Zara is also facing some challenges, such as competition from other fast fashion brands and the rising cost of raw materials. However, the brand is well-positioned to overcome these challenges and continue to grow in the future. Here are some specific ways that Zara is preparing for the future: - Investing in technology: Zara is investing in technology to improve its supply chain and to provide a better customer experience. For example, the brand is using RFID tags to track its inventory and to improve its checkout process. - Expanding its product range: Zara is expanding its product range to include more sustainable products and to meet the needs of a wider range of customers. For example, the brand is launching a new line of plus-size clothing. - Expanding into new markets: Zara is expanding into new markets, such as Africa and the Middle East. The brand is also expanding its presence in existing markets, such as China and India. Zara is a strong brand with a loyal customer base. The company is well-positioned to navigate the challenges of the future and to continue to grow in the years to come. Zara is not a standalone company but a brand owned by Inditex, SA, a Spanish multinational clothing retailer. Therefore, to identify the top shareholder, we need to focus on Inditex's ownership structure. As of December 16, 2023, the top shareholder of Inditex is Amancio Ortega, the company's founder and former chairman, with a 59.29% stake in the company. This translates to over 1.8 billion shares and gives him significant control over the company's direction and strategies. Here's a list of the top 5 shareholders of Inditex as of October 2023: - Amancio Ortega: 59.29% - Capital Research & Management Co. (World Investors): 1.505% - Norges Bank Investment Management: 1.251% - The Vanguard Group, Inc.: 1.181% - BlackRock Inc.: 1.055% It's important to note that these are institutional investors holding significant stakes, but there are numerous other smaller shareholders who collectively contribute to the remaining ownership of the company. Read the full article

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wise-journey · 1 year ago

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Karachi Adventure

Welcome, fellow wanderer, to the bustling metropolis of Karachi, the city will enthrall and captivate your senses like no other. Nestled on the shores of the Arabian Sea, Karachi is a melting pot of vibrant culture, breathtaking sights, delectable cuisine, and limitless adventure. Fasten your seatbelts, for we are about to embark on a journey of discovery through the cornucopia of experiences that Karachi has to offer.

1. When to Go:

Karachi's climate can be hot and humid, making winter (November to February) the best time to visit, with mild temperatures and soothing seaside breezes. Spring (March to May) is equally enchanting, with the city coming alive with vibrant festivals and events. The atmosphere is buzzing, the weather pleasant, and the city looks its best.

2. How to Get There:

To reach Karachi, international travelers can fly into Jinnah International Airport, which connects the city to major hubs around the world. Once you arrive, embrace the local spirit by taking a colorful rickshaw or utilizing the city's efficient public transport system.

3. Where to Stay:

Karachi offers a range of accommodations suitable for every budget and taste. Luxury seekers will be mesmerized by beachfront hotels and upscale resorts with magnificent views of the Arabian Sea. On the other hand, budget travelers can find comfortable guesthouses and hostels in the heart of the city.

4. Exploring Culture:

Karachi is a cultural kaleidoscope. Visiting the vibrant bazaars of Saddar will give you a taste of the city's bustling street life. Don't miss the Mohatta Palace, a stunning amalgamation of Islamic and British architecture, to get a glimpse of Karachi's enthralling history.

5. Gastronomic Delights:

Prepare your taste buds for a culinary adventure in Karachi. Savor delectable dishes at street food stalls or elegant restaurants. Indulge in the famous Biryani, an aromatic rice dish packed with flavors, or succulent kebabs and tikkas that will make you crave more.

6. Exhilarating Activities:

Adventurous souls can head to the serene Clifton Beach for horseback riding along the shore or plunge into the azure waters for scuba diving and snorkeling adventures. A sunset boat ride to the Manora and Bundal islands, where history and natural beauty meld, is not to be missed.

7. Must-See Sights:

Karachi is replete with iconic landmarks. The Quaid-e-Azam House Museum, the former residence of Pakistan's founder, offers insights into the nation's history. Stand in awe of the grandeur of Masjid-e-Tooba, Asia's largest single-dome mosque. Also, visit the architectural wonders of Frere Hall and Empress Market.

8. Nightlife in Karachi:

When the sun sets, the city's energy increases. Experience the lively nightlife at Boat Basin. For music lovers, Karachi's bustling music scene, with live performances at renowned venues like Port Grand and T2F, is a feast.

9. Transportation:

Getting around Karachi is an adventure in itself. Embrace the chaos, ride a colorful rickshaw, or hop on one of the city's iconic minibusses. Taxis and ride-hailing services are also available for convenience.

10. Shopping Extravaganza:

Karachi is a shopper's paradise, with bustling markets and shopping malls offering everything from traditional handicrafts to high-end fashion. Visit Tariq Road and Zamzama Boulevard for a mix of local and international brands or explore the Saddar Market for antiques and jewelry.

11. Tips and Etiquette:

In Karachi, dress modestly and respect local customs. Be cautious of your belongings, especially in crowded areas. Engage with the friendly locals, they will be more than happy to show you the city's hidden gems.

12. Money Matters:

The local currency in Karachi is the Pakistani Rupee (PKR). ATMs are widespread, and most establishments accept major credit cards. However, carrying cash for smaller vendors and street stalls is advisable. Karachi, the city that never sleeps, beckons with its vibrant tapestry of culture, flavors, and adventure. Each moment spent in this city will leave an indelible mark on your heart. So, pack your bags, embrace the spirit of discovery and venture into the captivating world of Karachi. Read the full article

#adventure #Karachi #Pakistan

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alinabernice-blog · 2 years ago

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Fatimah HAROON- Pakistan's best young female photographer

Fatimah started her schooling at Head start school in Islamabad in the domain of HR in work psychology. During those days she failed in 8th grade and later she found her interest in Photography. She clicked beautiful pictures of Islamabad at the very early age of 16. Those pictures attracted the whole world. Even though she failed in her academics she learned good communication skills and counselling psychology. She believed in herself and worked with “Why not me?” constant motivation and she founded FATOGRAPHY.

In her publication, she mentioned one incident. That is, “At one party, an unexpected cake fell to the ground. And as the crowd saw the situation, they felt very sad and they tried to leave the party. But Fatimah had taken her camera and started clicking photographs of beautiful cakes and reactions of the old people’s faces to capture and store as her memory. This single incident motivated all members and they returned to the party and they celebrated the party without cake and with a lot of beautiful memories.

Best photographer of Cannes film- New York and Pakistan carnival festival

During the 2018 New York fashion week, she captured everything that happened in that event. FATOGRAPHY also worked with the famous film, MALAZGIRT 1071, which brings good fame to the organization. She achieved a lot in her life.

Everyone thinks that she achieved her achievements without facing difficulties. But this is wrong. She faced a lot of difficulties before reaching this stage. She failed in her academics in class 8. She is also suffering from a disorder throughout her life. In one publication, she mentioned that her early days as a photographer were not easy”. She inspired other female children with a passion for arts and music. She said that achievement after a lot of failures is the most Satisfaction movement throughout any person’s life. She teamed up with Cengiz Coskun, an international superstar. She worked with many Bollywood and Hollywood actors like Marc Anthony, Aishwarya Rai, Sonam Kapoor, Deepika Padukone, and Siddharth Malhotra. Currently, she is maintaining their social media accounts. She also worked with top leading magazines for content creation and fashion brands to take the best quality photoshoots for their products. She also started wedding event photoshoot organizations throughout the world to expand her FATOGRAPHY around the globe and to learn new skills throughout this journey.

Conclusion:

Fatimah HAROON played the main role in escaping the patriarchal system of Pakistan. She abolished the rule that limited the role played by women in society to kitchen work and cleaning and became a role model for her fellow country women. She also competed with male photographers throughout her life. She is the youngest Pakistani female to have ever walked on the red carpet before the famous Pakistani actress MAHIRA Khan. Always her eyes look for bigger goals and she is determined to succeed in her future endeavors.

She travels globally and has been to London, New York, and Dubai for work. She did minor photography tasks in every part of the globe and learned new skills.

#fatimah haroon #female photographers #pakistani photographer #femal #camra #photoshot

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zumaira · 3 years ago

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Celina Womens Wear Unstitched Winter Collection 2022

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magazinepk · 3 years ago

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Celina Womens Wear Unstitched Winter Collection 2022

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usmanhanif1 · 4 years ago

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Khaadi is one of those few Pakistani clothing brands Which Are famous for having a powerful impact on The global level. Its products are constantly admired by all ages. With A number of fashions, reasonable rates, and a wonderful appearance, Khaadi has constantly The clothing of Khaadi are accessible A number of dimensions and bits. Additionally, in terms of colors, Khaadi can be much Featured rich which provides vibrant colors and amazing design to its lovers. Khaadi Master Copy By Topline trend.

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mrjcollection · 4 years ago

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Maria.B Collection in 2020

Maria B is one of the top most famous brand around the globe. Our MRJ Collection have all products or dresses related to this brand. It’s a Pakistani Brand, which is owned by Maria Butt.MRJ Collection have all brands at their Outlet including Maria B. All kinds of designs including lawn, cottons, evening wear, etc.

Today MARIA.B. is Pakistan's most stylish brand in the USA with pret a Watchman, Lawn, weaved textures, cotton, cloth, formal wear and they sell Pakistani Clothes Online. . All inside one reasonable name while flaunting a broad retail network with twenty-five outlets involving both independent outlets and shopping center outlets in twelve unique urban communities the nation over.While additionally sending out to worldwide goals including USA, UAE, Qatar, Bangladesh, India, And UK.

MARIA.B began in twenty years before with one retail outlet and a little sewing unit where Maria's sole center was to give prepared to wear design that mirrored a mixture combination of east and west.

The brand has leader stores just as shopping center nearness everywhere throughout the USA.

The style world has seen Maria B. become exponentially throughout the years.

Maria B. was among the early bloomers of the Pakistani Designer Clothes of lawn and has been a predictable piece of the business for more than many years now.

Designs Wear

The entirety with printed pants is excessively awkwardly overpowering to move as pleasing summer season wear. Maria B. Has found out a way to shape a back collection that may without tons of a stretch fill in for traditional put on in the summertime. Anyhow, the blends look like off, and the thick weaved additional items, vigorously embellished online dupattas against big ribbon sleeves and designed, zari-covered grass shirts verge on tasteless. A portion of the pastel portions wearing blues and grays have saving graces however there's certainly numerous going on in one outfit and with each piece slice as per image, it would not offer a variety of escape both.

Night Dresses put on Design

MARIA.B becomes the most important planner to dispatch a prepared-to-put on nighttime/party put online designs. The variety consists of a collection of shading palettes and slices from conventional to an elegant combination of east and west, from coy to incredible; ideal for a night out, or maybe a companion's wedding ceremony.

MARIA.B. Wedding Designs

MARIA.B Brides in our high style line. There are designers if they want arises, alongside organized personnel and the studio has a diffusion of checks for weddings and formal night time put on. All installation to ensure that every lady of the hour receives the only of a kind stumble upon that she deserves the style. The mark clothing and attire on the studio are explicitly custom-designed to deal with the issues of all women. Our entire experience is geared up to fill a lady heart with pleasure the maximum designing in her life.

Cotton Designs

Our cotton line may be worn to the service center, to a conventional lunch, an occasion, or a casual supper as well. Our 'Eid assortment's are an increasing number of difficult and formal creating them best for the event. MARIA.B's maximum punctual logo was cotton; prepared to wear sublime clothing in unadulterated cotton.

Lawn/'Eid Lawn collection

The major originator design within the market, MARIA.B lawn began after 2005. Each plan detail is growing to become out to be complicated to offer the suitable 3 piece fits our clients. MARIA.B collection includes a scope of plans, colors, weavings, and textures.

Children wear

Our collection fuses various scope of colors. Youngsters line changed into began to fill the hole inside the marketplace for proper nice, fashionable yet conventional cotton/easygoing and formal Pakistani Women Clothes of age (2-14 years).

MARIA.B. Lawn

MARIA.B. Is a retail powerhouse with power in Pret design which is un-matched by any brand? This 12 month we will get loads more with specific designs of lawn, Linen, Khaddars and Embroidered Silk Collections? Other than our everyday luxurious back collection, we're the primary architect's call to design Arabi Lawn Prints this 12 months!

We realize how all of you went for Arabic back collection as they feel to wear at some point of summers, so we selected to present you truly that. Spring/summer time 2020 is the 19th of MARIA.B lawn and we've one greater notable development in our textures. While the latest couple of years have seen grass designs, and writer Lawns move back and forth, we've remained focused on what our clients love: in style plans and best textures. Grass design better than ever in 2020! With this new expansion, we're precise to go to take the MARIA.B. Along with this, we have an uncommon lawn definition for you that is lighter, milder, and an increasing number of lavish - with natural Egyptian Giza Cotton. As we preserve on growing, we can present to you the greatest, after a reputedly infinite amount of time after 12 months. So lock in for MARIA.B structures!

We are offering unadulterated Chinese silk dupattas and unadulterated Chinese silk chiffon simply due to the fact, so our customers may get the best that they need. MARIA.B. started out as a retail brand with a dream of bringing tremendous, in vogue clothes to the reducing aspect woman and has been producing 20 designs for each year for the past numerous years.

#mariab #mrjcollection #designerclothes #pakistanidesignerclothes #pakistanibranddesignerclothes

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beerandpresentdanger · 5 years ago

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Something in the Water

These fragments are all culled from a larger piece of work about beer, family, place and memory that is still fermenting somewhere in my head. I was inspired to finally put out a flight of snippets in response to Boak & Bailey’s #BeeryLongReads2020 challenge

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Say, for what were hop-yards meant, Or why was Burton built on Trent? Oh many a peer of England brews Livelier liquor than the Muse, And malt does more than Milton can To justify God’s ways to man.

A.E. Housman, A Shropshire Lad

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The first sip of a pint of ale made in Burton upon Trent can be off-putting to a newcomer. There’s something intangibly difficult about it, a shrugging note of unpleasantness that many find unsettling - a mineral toned, brackish kind of scent, that most immediately brings to mind sulphur; that distinct, diffuse, almost rotten egg character that you find in the water of towns that marketed themselves as spas, and once sold their healing properties to gullible Victorians with chronic nerve conditions.

Connoisseurs have a name for it, likening it to the fleeting sensory overload of an old-fashioned match being struck in a dark, draughty room.

They call it “The Burton Snatch”.

* * *

My father’s family have always lived in Burton and its surrounding villages, nestled among the hills and valleys between Staffordshire and Derbyshire. My great-grandfather was a farmer and a money-lender, who kept a cast iron safe in the living room with a lace doily and a bowl of fruit on top. He would open it up on Sunday evenings to take stock, counting out the large paper notes on his scrubbed wooden table while the rest of the family looked on.

My grandfather, Jimmy, was a promising football player who did a stint with Burton Albion, before going into business in the town, setting up Farrington’s Furnishers in two large units on the Horninglow Road. It was the kind of traditional, rambling shop that doesn’t exist much anymore - a haphazardly laid-out assembly of sofas, beds, dressers and wardrobes, tables, chairs, footstools and chests of drawers. At the back, there was a room full of rolls of carpet, piled high to the ceiling. My father and his brothers were playing there when the news came over the radio that JFK had been shot.

* * *

Brewing has happened in Burton for centuries, but the process really began millennia ago, when the substrata of the Trent valley settled with deep deposits of sand and gravel, a unique and serendipitous combination of minerals that built the foundations for everything that was to follow. An unusually high concentration of sulphates from the gypsum, coupled with healthy reserves of calcium and magnesium and low levels of sodium and bicarbonates, meant that when springs eventually burbled forth from the land around the river, the water had its own particular and unique character, a distinct presentation that the French might call “terroir”.

Beer-making started in earnest when an abbey named Byrtune was raised on the banks of the Trent, and the brothers did as all good monastic orders did, growing their own crops, raising their own livestock, and brewing their own beer. Over the centuries, the reputation for the region’s fine ale grew and spread, until the secret could no longer be kept.

When the canals came to Burton they made it into a city of industry and empire. Tentacle-like, capitalism stretched and unfurled its penetrating waterways across, through and over Albion’s gentle hills, bypassing the wild weirs of the Trent’s natural descent, domesticating the landscape and bringing uniformity, neatness, and standardisation to what was a tangle of disparate places and processes. By the middle of the 18th century, the Trent Navigation had been connected to the Humber, to the mighty Mersey, and down through Birmingham to the Grand Union, and suddenly, Burton was now a central hub functioning as part of a single network that ran throughout the country and onward, through its bustling ports, to Europe, Russia, and all points beyond.

* * *

Once their children grew up, my grandparents also left for the continent. Nearly every summer holiday of my childhood was spent visiting them in Portugal. Their home, known only as “The Villa”, was an idyllic place, where my brothers and I learnt to swim, where the smell of barbecue smoke lingered over every evening, where the coarse Mediterranean grass hurt our feet when we tried to play football on it. When I was young, I only really knew my grandparents in this sunlit, bright blue light - tanned, shortsleeved, wearing hats. Their accents may have been rounded and roughened in the heart of England, but their very essence to me was more exotic, more glamorous, more European.

Some of my first memories of drinking come from those summer holidays. Sips of pungent sea-dark wine, acidic and overwhelming; a sample of gin and tonic, bitter and medicinal with a gasping clarity; and of course, beer - not ale, nothing my grandfather would touch - but lager, cold and crisp and gassy, a fleeting glimpse of adulthood.

* * *

Beer, like everything else in a free market of money and ideas, has been subject to fashion and changing tastes, and it was a fashion for pale ales that truly put Burton on the map. With the proliferation of the waterways, hops from Kent and barley from East Anglia could make their way to Burton where, combined with the local water, they were turned into a revelatory, and wildly popular beverage.

Breweries proliferated throughout the town. At its peak, more than 30 rival businesses competed for space, ingredients, and workers to keep the kettles boiling and grain mashing. Burton became the brewing capital of the world, home to emblematic firms like Bass, which by 1877 was the world’s largest brewery. Its famed pale ale was so acclaimed and copied that the distinctive red triangle that adorned its labels became the UK’s first registered trademark, a mark of its singular quality.

* * *

Even when my grandparents lived abroad, Burton still pulled my family to it. Christmas called us back year after year, or Boxing Day at least, catching up with uncles and aunts and first and second cousins, some removed, to sit in sitting rooms in front of three-bar fires, eating ham cobs, drinking flat Schweppes lemonade, watching World’s Strongest Man on the television. The arresting vision of a large man pulling a tractor down a runway or throwing a washing machine over a wall would be accompanied by the sound of adult chatter, long-delayed catch-ups on weddings, births, and especially deaths - distant relatives and long-lost school mates, old girlfriends with cancer scares, run-ins with the police.

One uncle, who worked in a brewery like a true Burtonian, kept terrapins. I would gingerly feed them sunflower seeds, holding my hand above the dark waterline of the cramped tank, waiting for the vicious snap to emerge from the depths. “Pedigree doesn’t travel well,” he once told me, referring to a renowned local bitter. Some things cannot leave Burton behind.

* * *

Burton’s skyline doesn’t have church towers, it has fermentation vessels. Over the decades, as companies have merged, collapsed, consolidated or been taken over with some hostility, the name on the side of the largest set has changed, so that what drivers on the bypass see reflects whatever corporate overlord assumes feudal control in that particular age.

In the middle years of the twentieth century, brewing, like many industries, saw the white hot intensity of competition eliminate all but the largest of breweries. Experts will tell you that the beer suffered along with it, accompanied by punitive taxation from the government and a nannying attitude to pubs and drinking, the hangover of Victorian prudishness being enacted by the grandchildren of those who first envisaged it. Tastes changed under the weight of global pressures, and ultimately, Burton lurched along with them, becoming, through a complex web of corporate exchanges, the brewing site of Canadian brand Carling Black Label.

In the ensuing decades, Carling would become the UK’s best-selling beer, a “domestic” rival to the traditional European lager brands that dominated in Germany, France and Denmark. The attritional battles left their marks on Burton though, as closures and collisions shuttered various facilities and churned through generations of workers, leaving tracts of vacant space even in the centre of town. Coming off the train now, you overlook the whole of Burton, and get the sensation of standing in the middle of a vast and scattered industrial facility, where smokestacks and grain towers overpeer gritted-teeth terraced houses, pockmarked shopping streets and vacant lots.

The make-up of the town shifted too. In the middle of the Midlands (Burton is linguistically and administratively part of the East Midlands, but geographically in the West Midlands) the town received its fair share of immigration. A town my grandparents knew as almost entirely white and Christian is now almost 10% Pakistani Muslim - a thriving community of teetotallers, in a town famous for its beer.

* * *

My grandparents celebrated their diamond wedding anniversary in 2014, flying back from Portugal to hold a party at the National Brewery Centre in the middle of Burton. It was a lovely evening, with a large cake and lots of happy stories, relatives and friends I’d never seen before and would never see again. After an early finish, my cousins and I went to a pub, drinking pints of milk-smooth ale, before ending up in a small, loud, nightclub playing cheesy pop hits. The next morning, hungover, I walked with my parents to Stapenhill Cemetery to stare at the headstones of ancestors I had never met.

* * *

There is a popular documentary series on the BBC which sees celebrity costermonger Gregg Wallace visit various sterile facilities around the UK to witness firsthand how automation and mechanisation has changed food production. Each episode has him walking through eerily empty factories, vast and cavernous spaces where robotic production lines operate 24 hours a day, speaking to the remaining human operators who exist now as mere caretakers, there to tend and nurse the machines like temple virgins, dressed in hairnets instead of togas. It is an uncanny sight. Every installment inevitably begins with drone shots, hovering silently above the landscape, showing the immense scale of these conurbations, raised in places where land is invariably cheap and generations of people have been bred into cycles of tireless shift work. But the workers are not needed any more. Efficiency has eradicated the need for fleshy points of failure.

Now, Gregg can skip through the barren hallways, silent save for the harmonic hum of perpetual machinery, flashing his blinding white overalls and quoting mind-boggling statistics about the weight of crisps the average British child eats in a year. Various natural products are ushered in off the backs of lorries and railway carriages, fed along whirring conveyor belts and pumped through pneumatic tubes, before being baked, frozen, cut, dried, soaked, dessicated, rehydrated and reformulated into whatever bland final product can now be ejected out into the world, via shipping containers and along motorways, all to sit on a supermarket shelf before making an appearance in your cupboard, a moment on your table, and a lifetime rotting away in some far-off landfill.

It was inevitable that Burton’s MolsonCoors brewery, the home of Carling, would get its chance in the spotlight. The programme highlighted the noble history of brewing, from its pre-modern farmhouse days, when fermentation was practically a shamanic ritual, to its domestication and commodification, where each step in the process was refined and perfected, to where we are now, when every aspect has been exactingly costed and painstakingly budgeted to ensure maximum productivity, and maximum profit, with minimal ingredients, energy, or intervention. There has been a backlash to this macro-attitude, of course - ��craft beer”, an ill-defined, equally co-optable movement that alludes to provenance, quality, care, and a confused sense of heritage, has become a big business in its own right, backed by venture capital and crowdfunding campaigns - but industrial brewing is still the fixture in the firmament, the thing that keeps the lights on.

When one of the few remaining humans showed Gregg the tiny, almost homeopathic quantity of hops that would add a semblance of bitterness and aromatic flavour to a lake-sized vat of Carling, it felt almost like a knowing wink - look at what we can get away with - one made safe in the knowledge that their beer will still pour in nearly every pub and take up the most shelf space in corner shops and petrol stations across the country. Of course they’ll get away with it. They’ve always got away with it. They will sell us beer with barely a sense memory of taste in it, and we will literally lap it up.

* * *

My grandfather died in hospital, in Portugal, after an indeterminate period of undramatic but gradually worsening health. His four children took turns flying out to spend time with him and their mother in the hospital, sitting by his bed, holding his hand, finishing the crosswords he was no longer able to complete.

He was cremated there, but a memorial service to remember his life was held in Burton on a crisp, February day a few weeks later. Alighting at the railway station, I watched steam from the breweries crowd the startlingly cold air, while waiting for my parents to arrive and drive us the ten minutes to Rolleston Cricket Club where the small gathering would take place. On the way, we drove up Horninglow Road, past what was once Farrington’s Furnishers, now Zielona Żabkal, a Polish supermarket. We got there early and spent some time setting up, arranging the folding tables and stackable chairs, hanging up photos, and laying out some mementos of my grandfather’s happy life - a table tennis bat, some puzzle books, a golf club, his familiar white hat.

I was tasked with approving the beer for the day. There were two casks of Bass on the bar - one which had been there a few days, the other tapped that morning. “I’m a lager man,” the bartender told me, so I tried both to see which was in form. The first had the faintest tang of vinegar that suggested oxidation, a beer that was at the end of its life, drowning in the air around it. The second was lively, enthusiastic, a little overly keen and overripe, but would settle down through the afternoon as the long goose-necked pump poured pint after pint for the guests who shuffled in, in suits and raincoats, shiny shoes and walking sticks, to pay their respects. Everyone told stories. I read a letter on behalf of my cousin, working on the other side of the world. We drank many, many pints of Bass in good nick, then when we were finished, we went to a pub, and drank many more.

When I had to catch my train back to London, I staggered back through the freezing night, to find that the town was mashing in - somewhere in the vast floodlit breweries, a switch had been thrown and malted barley was being soaked in that famous hot water, and the streets were being filled with the scent of porridge and healthy, earthy grains; a warming, nostalgic tide that overflowed down the road and spilled through the centuries; riding, falling, on the biting cold air.

#beer #writing #beer writing #food writing #ale #hops #barley #burton on trent #burton #family #memoir #beerylongreads2020 #craft beer #bass #cask ale #real ale

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madstars-festival · 5 years ago

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HIRA MOHIBULLAH: “WITH ADVERTISING, I HELP THOSE WHO DON’T HAVE A VOICE”

Hira Mohibullah is an expert is telling stories that have a positive impact. We’re delighted to welcome her to our Final Jury this year representing BBDO Pakistan, where she is Executive Creative Director.

As the most awarded female creative in Pakistan, Hira Mohibullah believes that storytellers have a responsibility to tell the right kind of stories – especially in an industry as influential as advertising.

Her most notable campaigns include #BridalUniform, which raised awareness of the prevalence of underage brides; #BeatMe for UN Women, which challenged men to “beat” women (at something they excel at; and Chai Ka Nishaan (The Hot Tea Stain), a campaign that raised awareness on child burns caused through negligence around hot tea."

Since joining BBDO Pakistan four years ago, she has won more than 170 international awards for her work. A mother of two, Mohibullah is also an advocate for gender balance in the workplace and helped set up a day-care room at BBDO to encourage more working mothers to join the workforce.

You live and work in Pakistan. Did you grow up there, too?

I’m a third culture kid, and so I don’t really know what place I call home. I grew up in the Middle East and moved to Pakistan when I was 14. I have very fond memories of my childhood and, quite contrary to popular belief, it was fun being a kid in Saudi Arabia! I had friends from all over the world, and from a very young age I was exposed to different cultures and languages, which I feel has shaped who I am today as a creative.

What led you to a career in advertising: did you always dream of impacting positive social change through your work?

Growing up, I’ve hopped (all too rapidly) from one dream career to another. One thing that I’ve always known about myself is that I get bored with one thing real quick, and so the versatility that advertising brings to my life every single day is what makes it such a perfect match. Right after I completed my A Levels (after having taken every subject under the sun), I chanced upon the communication design course. There it was, my love for creative writing and design brought miraculously together. Advertising was the most obvious choice after that, and I’ve never looked back since.

In my twenties, while my friends were writing their personal statements for college applications full to the brim with life-changing struggles, I was wishing I had more of a story to tell. I grew up in a house with parents who did not believe in gender discrimination. They had two daughters and they gave us the best education to the best of their abilities. There was absolutely no pressure on us to fit a certain mould. With a great support system, I grew up living a sheltered life of privilege. But today, I realise that’s what my story is: with advertising I use my position of privilege to help those who don’t have a voice. It's all come full circle.

#BridalUniform was an incredibly powerful campaign, which won countless awards – including several at AD STARS. What challenges did you face in bringing it to life?

As with most pro-bono campaigns we do at BBDO, we had absolutely no money to spend on this one. So getting the word out to the entire nation, that it was not okay to marry off underage girls, seemed impossible. That challenge gave birth to a genius solution: we hijacked the biggest bridal fashion show of Pakistan, one that was already being covered by all major media channels in the country. We partnered Ali Xeeshan, Pakistan's foremost bridal wear designer and launched the Bridal Uniform: a merger between a little girl's school uniform and embellishments from a typical bridal outfit. Amidst the pomp and show, out walked the showstopper: a little girl wearing the #BridalUniform, symbolising the trade-off that happens when a child is deprived of her right to an education and instead is dressed as someone's wife. Without spending a dime, we were able to rack up one billion organic impressions.

Creativity can help to bring people together in times of crisis: are there any inspiring initiatives taking place in Pakistan right now? What is BBDO doing to keep its staff motivated during the coronavirus crisis?

It’s overwhelming to see everybody fighting on the same front, for the same cause. It’s brought the industry together in a way nothing ever has. Every brand I work on is doing their part to help the nation cope with this unprecedented struggle. We’re all working from home currently (being amongst the first few to implement the policy) and besides a few teething issues in the start, we’re meeting all our timelines even when the work has doubled in amount. My team and I usually get the brainstorming out of the way earlier in the day and then go our separate ways to finish off the pending tasks. Keeping meticulous checklists of individual workflows has helped me stay afloat by giving me a good visibility on the tasks lined up for the entire week.

What does your typical day look like?

I have two kids who I bring to work with me (a 6 year-old and a 7 month old) and in pre-COVID times, I used to joke about “traveling” to work because I would lug around all their stuff in a mini carry-on... everyday! These days in lockdown, I start early, get my 6 year-old’s homework done and ship him off to another room for his online classes while I find myself a quiet corner to tackle my checklist for the day.

Do you have a process – is there a way you work through a problem? How much of your creative process happens subconsciously?

I’ve hardly ever had an idea strike me in a dream or in the shower, unlike many other creatives I know. For me, cracking a brief requires a formal session (always with a notebook in hand) where I start from a pain-point, deep-dive into real-world insights, colloquially unlock the idea for relevance, and finally tell the story in the voice of the brand. Also, being bi-lingual helps me tackle the creative process from two different vernacular angles.

Who are your creative heroes and why?

Fernando Machado. He’s brave, unapologetically relentless, he has an eye for what will absolutely shake the world and he’s not afraid to do it!

You recently spoke at TEDxLahore. What did you talk was about?

My joint talk at TEDx was about the importance of telling the right kind of stories. The stories we hear growing up shape us into the people we are today: they define our limits, our fears and our dreams. As advertisers, we call ourselves storytellers, and so imagine the kind of power we hold to change the lives of those around us. Moiz Khan and I talked about the stories we’ve told in our time at BBDO Pakistan, and how they have positively impacted our society.

As the most awarded female creative in Pakistan, do you have advice for others hoping to ‘make it’ in advertising?

No one makes it in advertising on their own! Find your tribe. Go out there and look for like-minded people and a place that matches your vision.

Are you working on anything interesting right now?

Pakistanis love their tea. They have tea for breakfast, tea in the afternoon and then in the evening. There’s tea with snacks and tea over gossip sessions. In a shocking revelation, we learnt that 80% of child burns happen due to hot tea spills. Now in a country where tea consumption is at an all-time high, there is considerable talk around removing tea stains from clothes but none around the perils of being negligent while preparing or drinking that tea. After a successful first leg of the campaign where we were able to bring down the number of accidents by 50%, we’re now working on Round 2 this year!

You attended AD STARS in 2018. Do you have any favourite memories of Busan?

My fondest memory of Busan is going to The Library of Mystery Literature, a quaint little place which is a library, a cafe and a museum all rolled into one. Due to an ongoing book-club, they were closed at the time I wanted to visit. I called up the owner, and with my receptionist translating everything for me, told her it was the only day I could come visit and she generously opened up the cafe especially for me. There I met the famous crime novelist Kim Seong-jong, read a crime novel with a cup of buckwheat tea offset against a book-reading in a foreign language… it was really something else.

Hira Mohibullah will judge the Brand Experience & Activation, Creative eCommerce, Direct, Media and PR categories at the AD STARS 2020 Awards. To enter, submit your work before 15th May via adstars.org.

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