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What exactly would an event planner do? You will be surprised
Event planning is not an easy task, and if you organize it as small as a family dinner, you will agree that there is more to event planning than meets the eye.
Content:
An event planner plays different roles
Some desirable characteristics of an event planner include:
1. Communication
2. Financial management
3. Negotiation ability
4. Ability to make decisions
5. Leadership
6. Organizational skills
Appointing a corporate event planner
Event planning is not an easy task, and if you have organized it as small as a family dinner, you will agree that there is more to event planning than meets the eye.
An event planner plays different roles
The role of event planner requires a variety of skills. The event planner believes that he or she can achieve every skill with his or her prospective client. For example, communication is an essential skill in order to effectively sell a business proposal and win that contract. Corporate businesses do not have the time or manpower to spend on planning events, in essence it becomes necessary to hire a corporate event planner.
Some desirable characteristics of an event planner include:
1. Communication
Good communication is essential to convince a prospective client to hire you. Both verbal and writing skills are very important to help you get that client successful. Good writing skills help you write a proposal, as well as good command of English to help you let your client know why you are the right person for the job.
2. Financial management
When making sure your customer is satisfied with your services, you should create the event and do it according to your customer’s budget. You can do math as an event plan and work within a budget.
3. Negotiation ability
This is related to the ability to “cut the contract” considering the customer’s needs in terms of details. Working with multiple suppliers will make everyone happy when your game reaches a compromise.
4. Ability to make decisions
An event planner has no ifs, buts or maybes, which is a strong yes or no. You need to be sure you know and be ready to make decisions that will give that amazing effect according to the customer’s taste.
5. Leadership
As an event planner, relationships with people are important. You work with people in your team, personal suppliers and others. You need to know how to make people enjoy working with you, so you need to know how to interact with people at different levels. As a leader you need to motivate your team in the best way possible by setting a great role model to bring out the best in your team.
6. Organizational skills
Events are all about the right way (detail wise), the right time (what happened before the event), to be organized when you come to your “A-Game” to make it happen. At the end of the day, this is only possible if you are really good at prioritizing your workload efficiently to ensure that the event will be a huge success.
Appointing a corporate event planner
Different people from executives to managers use the services of an event planner to organize meetings such as parties, meetings, sales conferences. It is the responsibility of the event planner to bring the event together to the satisfaction of both the client and the guests. .
If you are trying to find the best event planner for your business, it is a good idea to research someone with experience and a strong reputation in the community of event planners. Word of mouth offers an opportunity for easy sales for a planner who wants to find new customers, but reputation can be very effective.
The time factor is one of the many reasons why people use the services of an event planner . Combining a major event can be time consuming and stressful; That person should keep all the things and details necessary for the success of the event. As a result, people feel that using the services of an event planner is a great option.
In this age of globalization and information technology, an event planner is just a click away because most event planning companies have a website accessible from your mobile phone. One has to be careful in choosing an event planner because the event planner can turn the event into an exciting one, be it the talk of the city or a big disaster! Either way, people will talk about the event. Choosing an event plan is just as important as the occasion / event they are planning.
A variety of things need to be considered when planning a corporate event from seating, table arrangement to integration, entertainment, food catering and sound systems. The event planner’s qualifications should be verified to ensure that it fits the type of event in mind, however the uniqueness of their services depends on the level of creativity.
Also, some companies ask you to pay a portion of the agreed fee to show commitment on the part of the customer. The agreed fee depends on the order of services provided by the event-planning company. Even if you have a small event in mind it is good practice to use the services of a planning-company that specializes in organizing large events. Such companies that complement the business of the art of event planning are guaranteed to turn your event into a huge success.
Now that you have decided that you need the services of an event-planner, you need to determine your budget because it will help you choose a plan that gives the best value for your money. So you should sit down with your team to discuss logistics; Finance and budget, payment method and options, ratings, number of persons and services provided by the planner.
Manufacturing services are considered very important in organizing a corporate event. Lighting and stage design, theme creation, decorations, presentation and special effects set a corporate event apart from other social events.
Business events planners are needed to ensure that the theme of the event matches the decor to create the desired effect of the event. The event planner and the event organizer should work closely together to avoid the problem of lack of adequate funding under the budget. The financial sector has a key role to play in this regard to ensure that the company gets value for every gobo spent and that all the money spent is adequately accounted for.
Courtesy:corporate event planner in Lahore
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10 IMPORTANT FEATURES OF AN EVENT ORGANIZER
We have heard a lot of people say "Ah, what is organizing events then ürit you organize some pieces of thread together and the event is ready." also plan B and C.
A list of the most stressful occupations has been made. It turned out that the work of an event organizer is among the top 5 in terms of stress indicators. Here, the best and necessary features of an event organizer, often behind the tent, would be highlighted:
1. Good people skills. There will be moments in this work where you have to talk from wall to wall with people - top managers, government officials, intermediaries, colleagues, sponsors, customers, the team and the participants in the event. To do this, you need to be a good human type reader in order to get on well with the interlocutor. You often have to be quick to prevent conflicts, be a good negotiator and at the same time maintain a good sense of humor.
In all of this, it is important to remember that the process must be enjoyable and fun. This is how colleagues and clients enjoy working together. The key to success is to have good relations with all parties.
2. Flexible in your work tasks. The organizer of the event may need to be a cleaner, a technician and the next moment to act quickly to solve some problems. All such situations must be resolved quickly, slowly and effectively. This is in a way that no one understands. It is important to maintain peace and a cold nerve, to put things in order in order to proceed as planned.
3. Good listening skills. Ability to read between lines. Understand what vision the client thinks in the description of the event, what is the purpose of the event, what is desired at the event and what is not. It is critical to understand the customer's needs and make sure that all parties have the same expectations.
4. Organized. When organizing an event, it is often necessary to match many loose thread ends so that the event organizer has to think about dozens of details at the same time (depending on the size of the event). In order for everything to run smoothly and the result to be flawless, the event planning process must be extremely detailed - confirm the agreement with the client and partners, allow service providers to provide their wishes, and provide guests with the necessary information before and during the event..
It is good for the event organizer to get a detailed brief from the client before preparing the initial offer.
The organizer of the event must see the big picture, but it is especially important to pay attention to the small details as well. Depending on the size of the event, it is necessary to involve an assistant who will do the work, which simply takes too much physical time from the organizer.
5. A passionate worker. Under a high stress load, a person must have an inner desire to organize something big, powerful, and memorable and thereby contribute to their client's business goals. Sincerity and passion help to overcome difficulties and emotional depressions in this work. The passion to do something awesome also puts a person's creativity to work, which helps to organize unforgettable experiences and events for clients. This job cannot be just a desire to make money, because often this job can be ungrateful, and in those moments a person must have the PASSION that carries forward again.
TIME USE AND ORGANIZATION CAN BE LEARNED, BUT NO ONE CAN BE TAUGHT PASSION. A SUCCESSFUL EVENT ORGANIZER IS PASSIONATE.
6. A good communicator. The project manager must have solid and skilful communication. In this way, it is better to set project goals, pass it on to partners and manage all parties. Every minor link is crucial to the success of a successful event. It is therefore important to communicate with all parties in a firm, accurate and leading manner.
7. Good stress tolerance. If you have any questions, please contact the project manager. In stressful moments, the project manager must remain calm and determined about himself and the plan he has made. However, this presupposes a good plan (A, B, C) in advance, on the basis of which to make appropriate decisions.
8. Naturally a good and creative problem solver. Regardless of the specific plan of the planned event, something may still go wrong, which may be due to completely uncontrolled third parties (eg the transport of the main speaker is delayed, the electricity goes away unexpectedly, etc.). To do this, unexpected problems must always be approached creatively. And so that the participants in the events do not understand.
9. Determined. The organizer of an event often has to make several decisions at once and quickly. Depending on the decisions, it may be necessary to redesign the project plan. To cope well with such a restructuring, one must be determined.
10. Good experience. Clients are more confident to trust a person and an agency who has a portfolio with different experiences in this field. In addition, an experienced person has a good network of contacts who can be called in case of an emergency.
Courtesy: event management in Lahore
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9 Ways to Simplify Your B2B Events with Event Technology
New In Your Martech Stack: Event Management Software
Those who plan and sell events have a lot to contend with. Finding great speakers, caring for awesome content, selling sponsorships, and delivering an exceptional attendance experience includes a small percentage of their daily activities. Anyway, they are activities that take a huge amount of time.
That’s why B2B event organizers are increasingly adding Event Tech to their Martech stack. Today, we will break down some of the processes that organizers can simplify with Event Tech.
1. Collect & Review Conference Submissions
One of the biggest challenges facing B2B event planners is caring for great content. We want speakers to incite action, educate, and entertain our attendees. It is important that each speaker’s presentation is on point with our mission.
Making a call for cards is a great way to ensure good content for your event. Managing all those submissions, however, is not easy.
It’s where the Tech Event comes in. Adding submissions and reviewing software, such as the Abstract Scorecard, for your stack is a great way to manage all the submissions you have.
You can also bring together a committee of industry experts who can review submissions and recommend content.
2. Handle Those Pesky Speakers
Once you select the content of your event, the next challenge is handling speakers. Speakers are hard to handle. Tracking submissions via email and spreadsheets is one way to do this, but not ideal.
The thing is, the speakers are busy. They are often experts in their particular field, and have a large amount of work unrelated to your event. Often, you are not even paid to speak at your event.
A Tech event like the Conference Harvester can help you track results and track your speakers effectively. Speakers will appreciate it, as they get a list of simple tasks that they (or their assistants) can complete piece by piece.
3. Plan and Schedule Sessions
Spreadsheets can also be useful for planning and scheduling your sessions, but again, not ideal. Event Tech allows you to plan and build a schedule around the content you have chosen during your review process. You can assign speakers to presentation rooms and manage information through an event content management system.
The best part is that it updates the content in your event website and event app, so that your attendees always have access to the latest content and schedule.
4. Sell Space Booth & Sponsorships
For many B2B events, revenue is one of the most important indicators of success. This usually involves running a trade show or selling sponsor opportunities. These can be simple banners on your event website, a sponsored session, or graphics on your shuttle bus . Digital planners or not - they want to maximize their income with whatever resources they have available.
The challenge is that this puts added pressure on you and your sales team. Event Tech relieves that pressure.
Exhibitors appreciate it because they can buy booth space and sponsorship items, then submit the support assets that planners need, all in one place. For planners, this is a perfect environment to track results and keep track of what opportunities they have sold.
5. Manage Communications Before, During, and After the Event
In addition to following up with speakers and exhibitors on what tasks are due, it is important to have a direct channel to reach attendees. Event Tech comes with integrated communication tools such as email and in-app push notifications. You can segment lists based on completed tasks and send messages with pre-built email templates.
There are also tools like event Scribe Boost that allow planners to communicate with staff members and other stakeholders on the ground, give speakers access to improved tools for submitting last-minute content, and send messages to participants when change the schedule.
6. Involve Attendees in On-Site Activities
Engagement is a big fashion word for event planners these days. It is also something that marketers want. Driving traceable actions shows that your programs are working. Interacting with your content and stakeholders shows ROI to internal and external stakeholders.
Here are just a few quick ways how adding Event Tech to your stack can help engage attendees:
· Drive the trade show booth traffic through a scavenger hunt.
· Increase app adoption with a multi-channel Event Tech marketing approach.
· Share conference information and conduct specific actions with digital signage.
· Get real-time results and interact with them with an audience response system.
7. Share Content with Attendees
Marketers know the value of content. Marketers who use B2B events as part of their strategies know that a lot of content happens in real time at events. It’s crucial to have a way to capture and distribute that content for both attendees and non-attendees.
Adding a Technical Event such as Conference Proceedings to your event, then sharing videos with audio and slides synchronized to your database is a great way to do this. Having a distribution channel such as event Scribe websites and applications is also important.
Most attendees have already downloaded the app, so all you have to do is send a push notification or email your subscribers have instant access to all the content of your conference. It’s as if you take your conference sessions and re-propose them as dozens or even hundreds of webinars!
8. Collect and Analyze Results
The best B2B events are data driven events. Adding Event Tech to your Martech stack can help bring you new insights to your reporting. Tracking app downloads, content uploads, demographics, and more
Gathering qualitative and quantitative data from attendees is also easy through conference evaluation tools such as Survey Magnet. Event planners and marketers can use this data to create new products, enhance participants ’experience, or determine content needs for their future events.
9. Select Award Recipients
Rewards programs are also a big part of B2B events. Identification and Recognition Industry leaders, for example, are a great way to become a leader of thought and establish legitimacy around your B2B event. The challenge is choosing all the submissions and choosing the right individuals.
Event Tech, like the Awards Scorecard, is a great addition to your Martech stack. It allows planners and marketers to manage submissions, assign judges to review groups and select recipients based on collective feedback.
Courtesy:event planner in Lahore
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Leading event management company in Lahore, Pakistan and is awarded as the best by all our clients. With 15 years of experience in event organizing and planning.
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Leading event management company in Lahore, Pakistan and is awarded as the best by all our clients. With 15 years of experience in event organizing and planning.
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4 Way to Become an Event Planner
How to Become an Event Planner
Author Info
In this Article:
Training and Experience
Find a Job
Get a Certificate
Define Your Brand
Do you know how to deal with people, do you pay attention to details, do you know how to stick to a budget and are you creative? Then you have what it takes to become an event planner! That's how!
Training and Experience
1.
1
If you are about to enroll in high school, opt for the hotel school. Have you just graduated from high school? Choose a Bachelor of Science in Tourism and then do a Master in Event Planning.
· The other degree courses, such as Communication Sciences or Public Relations, represent a good background for a profession of this kind.
· If you don't want to enroll in college, you can take a shorter course aimed at hospitality, travel, tourism and event planning.
· Do you have a degree that has nothing to do with this field? You can complete a certification program to become an event planner, with the opportunity to specialize in weddings, sporting events, or those focused on entertainment.
· What are you going to study? Among other subjects, you will surely find yourself faced with marketing for the organization of events, operations concerning the structures in which events are held, strategies to keep costs under control, event coordination, risk management and economic and professional ethics.
2.
2
Look for a mentor, someone who can teach you the tricks of the trade, encourage you and guide you in your career. Typically, this figure corresponds to a person you admire.
· Think about the characteristics your ideal mentor should have. Do you need a role model for professional behavior? Do your financial management skills still need a lot of effort? Do you want to become a more efficient communicator? Get closer to people you already know and value and are able to share their knowledge with you. They don't necessarily have to belong to your industry, what matters is that you can make a profit from the relationship.
· You can gravitate towards a successful person, but they will likely be very busy. Before asking for help, think about what you can do to not get in the way. Offer to take part in a project, organize her agenda, run errands, in short, give her something in exchange for her time.
· Consider reaching out to other students for support and encouragement. Start an online or college group to invite people with similar goals to yours for the purpose of sharing information and advice.
· Expand your search with alumni groups, networking events and professional organization meetings.
3.
3
Put your knowledge into practice. Probably, this field interests you because you are already passionate about organizing parties and events. Volunteer for birthday and housewarming parties and weddings for your family and friends.
· If you volunteer, you will find yourself planning numerous annual events. You will lend a hand to your community and, in the meantime, you will practice.
· Create samples of your works. Take photos of salons and decorations and make a portfolio. Make copies of budgets, process history, menus and invoices. You will prove that you are the right person to organize successful events.
4.
4
Ask about your work after each event. You can do a small survey of the participants.
· When you apply to volunteer, make it clear that you will want to receive feedback - this will be your reward for your hard work. Comments from participants, whether positive or negative, are invaluable for learning better.
· Listen to what people are saying at the event to see if they are having fun ("The food is delicious", "The flowers are wonderful") and what are the weak points ("Why hasn't a coats area been set up?" , “We had to park very far from here!”).
Find a Job
1.
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Create the portfolio with all the samples of the events organized as a volunteer to make sure you appear credible and make a good impression on employers.
· Keep everything you can every time you organize an event: photos, invitations, customer feedback ... Put all your documents in a professional-looking folder. If possible, scan them to email them.
· Prepare a professional resume to include your education and work experience. Include commitments with volunteering and student organizations of which you are a member.
· Write a personalized cover letter for each ad. Address it to the specific needs of the company.
2.
2
Start networking. Tell people you're looking for a job - you don't know who might offer you one or have heard of a vacancy.
· Open a LinkedIn account. This social network allows you to post your CV and portfolio and join groups in your industry.
· Add your school or college friends to your contacts. If one were to find a job, you can ask him if the company is hiring other professionals.
· Commission business cards and always carry them with you. They are relatively cheap. You never know who you might meet and who might help you find a job.
3.
3
Browse the internet. A lot of hiring goes through this medium, so visit the right sites. Also, you can do a detailed search and find opportunities in other places as well.
· Monster.com, HotJobs.com, and CareerBuilder.com are popular pages. Search based on keywords such as "event planner", "event management", "wedding planner", "event coordinator" or "hotel industry".
· If you are looking for a job in the USA, click on careers.mpiweb.org, specialventsite.com and careers.nace.net.
4.
4
If you are looking for work in your area, make a list of companies dedicated to planning events and hand in your resume - that will make a difference, so don't send it in the mail.
· Dress professionally before your visit. Make sure you know the manager's name and ask if a quick meeting is possible. If you can't, leave your CV and cover letter without altering yourself and call a few days later.
· Bring your portfolio with you to prepare for the eventuality of an interview.
5.
5
Consider working as a freelancer or starting your own company. Generally, this step is given after a few years of experience in the field, but perhaps your idea has always been to work independently.
· Study the competition in the area, especially those that specialize in your own branch. If you can stand out from the others, you will have a competitive advantage and attract customers.
· Talk to other freelancers or business owners. You don't have to learn everything with the bad guys. Capitalize on the experience of others to avoid common mistakes resulting from self-employment.
6.
6
Keep trying. Finding work isn't easy, but consistency pays off, so be optimistic.
· Create a support group with your unemployed friends. Surround yourself with people in the same boat as you so as not to be discouraged or isolated during the search.
· Celebrate small wins. Interviews are always good, even if they don't get you a job right away. Receiving feedback means that you are on the right path and that others care about what you do and what you have to offer.
Get a Certificate
1.
1
Ask for it at the best known associations in the sector. You don't need a certificate to work as an event planner, but it must be admitted that it could open more doors for you and connect you with professionals who value the industry's high standards.
· This recognition can only be achieved by demonstrating your expertise, professional experience and passing the organization's tests.
· The most prestigious international certifications are the Certified Special Event Professional (CSEP), offered by ISES, the Certified Meeting Professional (CIC) and the Certified Meeting Planner (MPI).
· Each program has certain requirements, so get in touch with the association of your interest to find out more.
2.
2
Consider joining an industry organization. The benefits? New contacts and job and networking opportunities, which are provided for members only.
· If you are planning to specialize in a branch of event planning, look for an organization specific to your area of expertise. For example, if you want to become a wedding planner, opt for a group like the Association of Bridal Consultants and Weddings Beautiful Worldwide.
· If you are taking or have taken a recognized event planning course, ask if it is possible to receive discounts, as the registration fee can be high at first.
Define Your Brand
1.
1
Decide what you want to be famous for. When you enter the market, you choose how to be perceived by the rest of the world of work. The brand embodies what you do best and who you are.
· Brainstorm to find a list of words that describe yourself and your experience. Use them as the basis of your marketing and advertising program.
· Be present on the web. People will look for the services you offer, so let them know in a professional and helpful way.
· Create a Facebook page for your business. Post a professional portrait of yourself and regularly display the projects you work on. Include photos of your events (but ask customers or guests for permission first).
· Blog to participate as an industry expert. Publish short DIY articles to help readers, talk about the events you have organized, and showcase trends you have noticed as well as news from your industry.
· Open a Twitter account. Start discussions, give your opinions as an expert, make predictions about the trends of the season. Be interesting and enjoyable to follow.
2.
2
Network. If you want others to know who you are and what you do, you need to show off. Join professional organizations, attend industry trade shows and attend training seminars. These methods are perfect for making connections and making your services known.
· Collaborate with professionals from other sectors. Do you know a great florist? Have you met an excellent photographer? Introduce yourself and keep in touch with them: they can send you new customers, and vice versa.
3.
3
Keep chasing new ideas. The basics of event planning never change - you need to be an excellent communicator, know how to stick to a budget, and take care of the details. But styles and fashions change, so follow them to create projects that are always fresh and current.
· Stay up to date by reading magazines, online and participating in workshops and new courses.
· Follow the trends in fashion, furniture and food to find out what's trendy. Find out what's popular on Pinterest. Keeping up to date will allow you to organize events that are always the latest.
Advice
· Get help in finding a legitimate study program. Check out the Meeting Professionals International before signing up for one. They will be able to tell you if the program you are interested in offers the type of training needed to get certified.
· Try to study at least one other language, especially if you are dealing with diplomatic events.
· The experience in catering is extremely useful and transferable to this profession.
· You may have a natural talent for this job, but, of course, an appropriate education behind your back fosters your credibility. The US Bureau of Labor Statistics (BLS) has suggested that graduate and certified planners are more successful than those without degrees. The institution also found that the average annual income of US event and meeting planners was $ 44,260 in 2008. The highest paid professionals were found in areas with the highest concentration of business and government offices, such as New York, the District of Columbia and Maryland.
Courtesy: event planner in Lahore
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Event planning courses: everything you need to know
Why Consider Event Planning Courses?
Maybe you've just started planning your events and want to find out more.
Maybe you've been organizing events for a while, but got stuck in your routines. Or maybe you just want to change things up and enter a new niche.
Event planning courses can help you unleash your creativity and inspire you to try something new.
More events than ever are being created now, which is exciting news. And technology has also opened up new opportunities for event planners.
Social media platforms allow you to promote your events to the right people while investing little money. Online ticketing platforms — Billetto, for example — make the process of creating and distributing tickets really simple.
In other words, there is so much to do… and so much to learn.
Fortunately, there are plenty of event planning courses available. It doesn't matter if you are a band that wants to do a concert or if you are looking to plan a Pilate’s class - there is always something to learn.
Read this article for information on:
· Skills needed for event planners
· Qualifications you can get
· Where it is possible to take event planning courses
· What you will learn
· How long will it take
· What are the alternatives
What skills do you need as an event planner?
If you are putting on your first event, you need to know the main skills you need to be successful. But even if you are already trained in the subject, there is a short summary at your disposal.
The two skill sets needed to become an Event Planner are social and organizational skills.
You need good social skills for networking with prospects and participants, as well as other skills.
You will also need good organizational skills to make sure everything goes according to plan and turn the event into a success.
In practical terms, having social skills means that you need to be comfortable approaching strangers and building a relationship with them - both online and in the real world.
Good organizational skills include mastering programs such as online calendars, spreadsheets, time management software, and project management tools.
Finally, events cost money to organize. This means that you need to learn how to create a realistic budget, negotiate the price of goods and services, and prepare for unexpected expenses.
What qualifications do you need as an event planner?
Planning an event is an entrepreneurial commitment. You don't really need an official qualification to be successful… but it would help a lot.
You may not need a diploma, but you need to stay informed. Fortunately, there are several ways in which you can get the knowledge you need.
The most obvious way to improve at planning events is to take one of the many courses available. You can find a lot of them online, but they are also offered in many schools and universities.
After gaining your initial qualification, you can further train yourself by becoming a Certified Special Events Professional (CSEP).
The type of education you should aim for depends on the direction you want to go. Regardless of the type of event you are trying to create, you will often need specific knowledge and practical skills to make it a success.
It doesn't matter if you are a comedian or if you perform corporate gigs. If you're into the business, it can be very helpful to consider event planning courses. People you'd like to attend will be more confident in your events if they know you've (literally) done your homework.
What can you learn by attending event planning courses?
Many factors make up a successful event. That's why there is naturally a lot of ground to cover in event planning courses. Some of the things you will learn by taking a course include:
· Branding
· Promotion
· Social media marketing
· Financial management
· Food and beverage planning
· Site selection
· Contract negotiation
How long does it take to complete event planning courses?
Event planning is one of the most flexible fields of study.
Depending on your ambitions, completing your studies can take anywhere from a weekend to several years.
If you are already full of work, you may want to take the shorter courses. But if you really want to test all your skills, full-fledged college degrees are available.
Online Courses
Online courses are by far the most affordable option for professionals. You can learn new skills in your free time and in the comfort of your own home.
The web is a gold mine of knowledge, if you know where to look. Some sites will offer you short online courses for £ 25, which is nil! And yes, it is also possible to find online courses that actually cost nothing.
Courses on weekends
.These courses are offered by companies such as the Open Academy and will give you a little more free time with tutors and other professionals. They take three to four days to complete and cost just £ 70. They often focus on specific niches in the event planning industry, such as weddings, hosting or styling.
Diplomas
Most universities also offer degrees in event planning and other related fields of study. Short event planning courses leading to a diploma can last anywhere from six months to a year.
Not only are they obtained faster, but the short courses are also cheaper. Tuition fees are at an all-time high. So, £ 500-1000 for a short course might be more attractive than paying £ 40,000 - £ 50,000 for the full package.
Bachelor's degree
If you are new to event planning or want to have a much deeper understanding of the industry, then you may want to take the college path.
It is a much longer commitment; it involves three years of study to obtain a bachelor's degree. Some degrees will provide time for an internship. Others will require a separate year of internship before the final year of study.
Specialized Degree (Master)
If you already have a university degree, you can upgrade to a postgraduate degree. It is possible to complete a postgraduate degree in one year if done full-time, or in two years if part-time, while working.
It's worth remembering that shorter (and cheaper) event planning courses don't cover as much space as their longer (and more expensive) counterparts. Your choice should depend on your ambitions as an event organizer.
Alternatives to event planning courses
Dedicated event planning courses will give you the most comprehensive training in event planning. But they are by no means the only option.
Hospitality management
Because hospitality and events are inextricably linked, you can learn how to plan the event by taking a hospitality management course. You will also learn about the following:
· Food and Beverage Systems
· Housing management
· Plant maintenance
· Financial hospitality
· Human resources
· Accounting
· Commercial law
· Marketing
Business management
While “business” is a broad term, many business management courses will give you the chance to study event planning. You will also be able to learn the following:
· Finance
· Economy
· Commercial operations
· Organizational behavior
Can you become a better event planner without studying?
Yes and no.
Some people have a natural knack for putting on events, but most of us need guidance. If online courses and weekend seminars aren't your thing, then you'll need to gain knowledge somewhere else.
Watch videos on YouTube
Want to know how many hours of content are uploaded to YouTube every minute? 400 . Every. Minute. All possible topics are covered on the platform, and yes, that includes event planning.
Check out this comprehensive video tutorial to help you get started:
Find a tutor
People with experience in event planning don't all live in universities and convention centers. You can find them pretty much anywhere.
Search your social networks to see if you can find someone to help you with your event. They don't necessarily have to be event planning gurus. You just have to find someone with more experience than you. There is a possibility of finding someone simply because of Kevin Bac 's Six Degrees concept - that is, Six Degrees of Separation.
Learning by doing
For the masochists out there, there is always the hard way to learn: try and fail.
If you are unsure whether a particular event will work, try it out and see what happens. Plan as much as possible and try to expect the unexpected.
Once the event is over, review it critically. What went well and what was a disaster? Could the positives be improved? Could the negatives be avoided? If so, how? Use this method to gradually refine your approach to event planning.
To sum it all up
As you can see, there are many ways to proceed. You can study for a few days or a few years. It all depends on what you want to achieve from the event planning course.
Before diving into the training, consider the type of student you are and what you have time for, as well as your other commitments.
But above all: hone your communication and organizational skills. Perfect these, and you will be on the path to success.
Courtesy:Event Planner & Organizer in Lahore
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No worries about Planning an outdoor Farmhouse wedding or Corporate event in Lahore, we guarantee astonishing venue, catering, music, salon and photography
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Leading event management company in Lahore, Pakistan and is awarded as the best by all our clients. With 15 years of experience in event organizing and planning.
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Event organization agency: what and how many services does it offer?
Do you want to organize an important event for your company? Not sure where to start to design the concept of a great event? Surely you have to contact an event manager. But are you sure you know how to choose between an event organization agency and an events professional?
In this article I want to clarify the structure of the event agency and the services it can offer you, in order to allow you a conscious choice between a structured event agency and a small reality in which a professional operates, with his specialized collaborators.
If you follow me, you will have guessed that the second choice embraces the system in which I myself operate...
Now, do not expect the usual biased article... since the meaning of this content is not to lead you to necessarily choose a professional like me, but to put yourself in a position to be able to choose freely, according to your needs.
Knowing who to contact will save you the waste of time and money; as well as favoring the success of the event you would like to carry out. Are you ready?
Start reading!
Index of the article
·
Event organization agency: what does it do?
o Event management
§ Corporate events (corporate and business)
§ Entertainment and Events
· Advantages of organizing events with small businesses
o Events and communication agency
o Small agencies, start-ups and Event Managers
· Conclusions
Event organization agency: what does it do?
What can an agency do?
I say you can take care of it because it is a company, and like all companies it has a mission that it must respect.
Not all agencies are the same. Services depend on how they are structured, and on the approach of the event managers.
Some event agencies, for example, are formed with the intention of offering a complete service to the customer, taking care of the entire creative process of the event: from the concept to the final management, passing through communication .
Other agencies focus only on the organization of the initiative, without taking care of communicating the event.
This is a more purist approach, but it denotes an important difference for the customer.
Attention. If the agencies that organize events are not all the same, even less are the customers!
You probably already know this very well...
Each customer has their own needs and the choice of service is linked to these needs.
If your company already has a body that deals with communications, you could save significantly if you choose an agency that is dedicated only to events. On the contrary, if you have a small company, you may prefer a large event agency, which offers you a complete service of organization and communication of the event.
But let's move on.
In summary, what does an agency do?
Study the marketing and business of the client company
creates the concept of the event in line with the company's ethics
determine the budget with the company
plan the event
look for the ideal location
puts its professionals at the service of events
calculate the time needed
requires permits for outdoor events
manages the operational staff
takes care of the logistics
monitor the event and its progress
can create an event communication plan.
can offer equipment rental services
Event management
The events an agency can take care of are many, but even in this case not all agencies take care of any event.
Companies that work in the field of event organization must make a choice of specialization to ensure maximum performance: some specialize only in corporate events, others only deal with large entertainment events (events, concerts, art exhibitions, etc. etc); others, on the other hand, are able to create and manage all types of events.
Basically, the events an agency can deal with can be divided into 2 categories:
Meeting
Kick off meeting
Convention
Conference
Anniversaries and foundations
Open day
Corporate presentations
Product launch
Fairs and road shows
Team building and incentive travel
Family day
Demonstrations
Festival
Concerts
Vernissage
Sport events
Exhibitions of art and culture
Festivals and tourist events
Advantages of organizing events with small businesses
Okay, now you know, roughly, the services an event agency can provide you with.
So let's go back to the initial promise: do you remember when I told you that I would give you all the information you need to choose the company to work with?
Exact. I really want to talk to you about this.
Therefore, we have said that large agencies do not only deal with events, but can also have access to the communication and marketing sector.
This is not the case for small businesses; which are usually structured as follows:
production and event management office (coordinated by the event manager)
Administration (monitoring and management of internal and external budget)
HR (hiring and personnel management)
These small businesses have few collaborators, which they integrate from time to time depending on the event. If already, this type of organism seems reduced to the essentials, know that the world of events also hosts many start-ups and freelancers.
The fact that a company is very large and can offer many services shouldn't scare you, nor should you see it as synonymous with professionalism.
The ability to manage an event, in fact, does not depend on the size of the company, but on the passion and preparation of the professionals who work there.
But what's the real difference then?
This is where I wanted you to arrive. Creating an event is a science, as well as a passion. It is based on creativity and originality, of course, but planning is created by calculating the timing, taking into account possible unforeseen events and always keeping the budget under control.
That's why no event planner actually works alone. Not even the freelancers.
The organization of events is always done in a team.
What changes is only the structure of the agency and the choice to offer some more services; or focus on the event.
So choosing a great agency can only benefit you if you think you need a communication service for the event. We can summarize pros and cons, so maybe the situation will be clearer to you.
Pros:
speed in the study of the project and in the selection of resources
compliance with the budget
creation of the concept
event planning and management
Communication strategy of the event
production of customized gadgets for the company
sponsor of the brand
Versus:
High costs
impossibility of a continuous confrontation with the customer
relative customization of the event
Pro:
speed in project evaluation
consultancy and continuous discussion with the customer
compliance with the budget
creation of the customized concept of the client company
event planning and management
not high costs
Versus:
The communication sector is missing, so to give visibility to the event it is necessary to provide outside.
Conclusions
As you can see, there are no right or wrong choices, it all depends on your needs. You must be the one to understand which services you want to use.
You must evaluate if you want to personalize your event or if you feel the need to rely on a large company, which provides you with a complete service.
If you have already chosen the first option, you can rely on my staff, we are not an event organization agency, but a small start-up of professionals from the world of animation and entertainment.
Our mission is to create unique events, tailored to the customer, studying every detail of the company brand.
I am available for continuous discussion, to satisfy every possible desire of the customer, and to guarantee a satisfactory result.
Courtesy:Event management companies in Lahore
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No worries about Planning an outdoor Farmhouse wedding or Corporate event in Lahore, we guarantee astonishing venue, catering, music, salon and photography
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Leading event management company in Lahore, Pakistan and is awarded as the best by all our clients. With 15 years of experience in event organizing and planning.
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HOW SUCCESSFUL EVENT PLANNERS ARE ORGANIZED
Whether you are a corporate event planner or an executive person the basics of the event plan are that you have strong organizational, communication
Content:
· How event planners are organized
· Create event binders
· Use event planning software or online document storage
· Corporate Bottom Line
Whether you are a corporate event planner or an executive person, the basics of event planning are that you must have strong organizational, communication and documentation skills. Regardless of the size of your experience, even a hospitality enthusiast can put together an amazing business event with a little creativity and a lot of organization. But when it comes to event planning, especially for event organizers who have more than one event in their books, being organized can be a bigger hurdle than most people realize.
How event planners are organized
For most event planners the system is one of the many keys to success. Mastering organizational skills not only leads to less stress, but also enhances your creativity as an event planner and allows you to see the bigger picture and think outside the box knowing that there is a solid handle to the details. Here are some ways for successful event planners to stay organized.
Create event binders
Creating event and event planning binders is a very efficient way to stay organized to plan seminars, conferences, internships, executive meetings and all kinds of events. As many event planners move to more electronic and digital enterprise tools, physics binders can act as a place for the most important event and program details. Holding hard copies of certain documents, notes and other details is a lifetime of an event.
Ideally, each event and / or program should have its own binder. Depending on the problem of your event, your binder may have several sections, including:
· Travel / Program
· Important contacts
· Participants
· Communications
· Contracts
· Banquet Event Orders
· Entertainment
· Accommodation / Room List
· Arrival / departure
· Activities
· Gifts
· Budget
· Other
As your event planning and binder is constantly updated, you will easily share information with your internal colleagues and customers, even if they do not give you much time.
Use event planning software or online document storage
While your event binders should include all the most important details of each event in a hard copy, the rest of your reference notes, ideas and correspondence should be organized and kept together. Today, many event planners use event planning and management software, but many more are looking for online file storage options to keep them organized.
Online tools such as Google Drive and Dropbox can provide an organized space for all types of electronic documents, from spreadsheets to invoices. These tools allow you to upload, store and organize documents in online files and folders, making them easily accessible from anywhere. You can open documents on your laptop, smartphone or tablet. You can easily attach those files to emails or share the document with colleagues, vendors and customers. This can be the perfect organizational solution for event planners who are always on the go.
Corporate Bottom Line
In the end, it is up to you how you organize your documents, notes and letters. Each event planner has a different system that works for them and their events. The most important factor is always access and readiness for information. So no matter what system you use, make sure you find the information you are looking for quickly and easily.
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An event planner plays different roles
1. Communication
Good communication is essential to convince a prospective client to hire you. Both verbal and writing skills are very important to help you get that client successful. Good writing skills help you write a proposal, as well as good command of English to help you let your client know why you are the right person for the job.
2. Financial management
When making sure your customer is satisfied with your services, you should create the event and do it according to your customer’s budget. You can do math as an event plan and work within a budget.
3. Negotiation ability
This is related to the ability to “cut the contract” considering the customer’s needs in terms of details. Working with multiple suppliers will make everyone happy when your game reaches a compromise.
4. Ability to make decisions
An event planner has no ifs, buts or maybes, which is a strong yes or no. You need to be sure you know and be ready to make decisions that will give that amazing effect according to the customer’s taste.
Appointing a corporate event planner
Different people from executives to managers use the services of an event planner to organize meetings such as parties, meetings, sales conferences. It is the responsibility of the event planner to bring the event together to the satisfaction of both the client and the guests. .
If you are trying to find the best event planner for your business, it is a good idea to research someone with experience and a strong reputation in the community of event planners. Word of mouth offers an opportunity for easy sales for a planner who wants to find new customers, but reputation can be very effective.
The time factor is one of the many reasons why people use the services of an event planner . Combining a major event can be time consuming and stressful; That person should keep all the things and details necessary for the success of the event. As a result, people feel that using the services of an event planner is a great option.
In this age of globalization and information technology, an event planner is just a click away because most event planning companies have a website accessible from your mobile phone. One has to be careful in choosing an event planner because the event planner can turn the event into an exciting one, be it the talk of the city or a big disaster! Either way, people will talk about the event. Choosing an event plan is just as important as the occasion / event they are planning.
A variety of things need to be considered when planning a corporate event from seating, table arrangement to integration, entertainment, food catering and sound systems. The event planner’s qualifications should be verified to ensure that it fits the type of event in mind, however the uniqueness of their services depends on the level of creativity.
Also, some companies ask you to pay a portion of the agreed fee to show commitment on the part of the customer. The agreed fee depends on the order of services provided by the event-planning company. Even if you have a small event in mind it is good practice to use the services of a planning-company that specializes in organizing large events. Such companies that complement the business of the art of event planning are guaranteed to turn your event into a huge success.
Now that you have decided that you need the services of an event-planner, you need to determine your budget because it will help you choose a plan that gives the best value for your money. So you should sit down with your team to discuss logistics; Finance and budget, payment method and options, ratings, number of persons and services provided by the planner.
Manufacturing services are considered very important in organizing a corporate event. Lighting and stage design, theme creation, decorations, presentation and special effects set a corporate event apart from other social events.
Business events planners are needed to ensure that the theme of the event matches the decor to create the desired effect of the event. The event planner and the event organizer should work closely together to avoid the problem of lack of adequate funding under the budget. The financial sector has a key role to play in this regard to ensure that the company gets value for every gobo spent and that all the money spent is adequately accounted for.
Courtesy:event management in Lahore
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Leading event management company in Lahore, Pakistan and is awarded as the best by all our clients. With 15 years of experience in event organizing and planning.
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Leading event management company in Lahore, Pakistan and is awarded as the best by all our clients. With 15 years of experience in event organizing and planning.
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The 5 functions of the event organizer
From a party coordinator to a specialized person in public relations. This is the spectacular leap that the profile of the event organizer has achieved. Thus, he is a professional who is not only in charge of organizing private events. Companies and organizations of any kind entrust event organizers with the planning and management of each corporate, charity or holiday event.
In the past the organization of events was in the public mind as something despicable and frivolous. Even so, currently, this situation has turned 360º and the event organizer has become a figure with the professional importance he deserves.
Bearing in mind that he is a specialized and expert professional, we are going to review his 5 main functions. In addition, we will take a look at the skills that you must have to be a professional in this field. You follow us?
Event organizer features
The tasks of this professional in the field of advertising and public relations and communication have to do with the “before”, the “during” and even the “after” of corporate events.
1. Event planning
The first step of your job is design. Taking into account all the options, you must assess which will be the best location, decoration and food. He is also in charge of selecting the suppliers and services to be subcontracted, as well as the profiles of employees and actors who will have a presence at the event. During this first task, the organizer will also work on the list of guests, VIPs or speakers.
At the same time, the organization of specific time is also taken into account. At this point, the days prior to the event are analyzed. In this way, you can have very detailed control over the unforeseen events that may surprise you during the event.
2. Thorough communication plan
Knowing that it is a profile included in advertising and communication, the event itself must have a detailed communication plan. Therefore, the second task of the event organizer is to design this plan. Among other points, this document must foresee how the event will be publicized, how the most important attendees will be informed and which media will echo it.
On the other hand, if the event that is being organized requires it, the event organizer will also be in charge of commercial management. That is, contact and reach agreements with the necessary sponsors and sponsors. As a small summary of this point, we could say that a good event organizer is a good communicator. And it handles both external and internal communication.
3. Direct and coordinate the actors involved
Many people can participate in an event. The event organizer sets the guidelines and is in charge of directing and coordinating all these actors involved. Whether they are suppliers, hosts, guests or employees.
It is not an easy function, because to do it effectively you must have management skills. Only with them you can organize several such disparate profiles at the same time. A good address is one that guarantees a smooth running of the event.
4. Resource management
During the planning of the event, the organizer has the obligation to be on top of the available resources. That is, whether economic or human, technological, creative, gastronomic ... Control will also depend on the objective study of resources, which is useful for designing actions and intervening elements.
At this point it is essential to touch down: designing a disproportionate event or without a contingency fund would be a mistake.
5. Supervision of the preview and execution of the event
The control and supervision of the development of the preparations will only come when the organizer has completed the design and programming of the event. This control is vital, since it will be at this point when the organizer will be able to identify problems or unforeseen events to correct them.
When the date of the event arrives, the main task of this professional is to supervise that the operation of the event goes on schedule. In addition, of course, to control that all those involved exercise their corresponding role.
Competencies to be an event planner
Performing multiple tasks simultaneously creates the need for multiple capabilities. It is not easy to collect them all, so let's see which are the essential ones:
Managerial and organizational skills
We could compare the event organizer to a conductor. To be a good planner, you must have the ability to plan, schedule and organize. In addition, you must be attentive to several simultaneous tasks. From the idea of the event to the logistics, decoration or gastronomy.
You must also lead multiple teams of people who have very different roles from each other. They can be staff, hosts, collaborators, suppliers, speakers, etc. It is very important for an event planner to have management skills in order to convey accurate information to the right person. Coordinating all staff effectively will result in a smooth event that is faithful to your schedule.
Good communicator and negotiator
An eventplanne is a public relations expert, his communication skills are the basis that sustains his work. Having the right hand in communication and knowing how to listen is one of the main skills that a planner must have. Along with the negotiation. And it is that the event organizer must adapt to the available funds and reach the most succulent agreements in terms of rates and costs. This way you can get the most out of your base budget.
Originality and creativity
One skill that speaks for itself of these professionals is their originality and creativity. In other words, the best events are the ones that end up being the most memorable. And to achieve that, creativity and innovation are of vital importance. One of the goals of event planning is to surprise attendees. Thus, satisfaction with attendance is achieved. This feeling is what, in the end, makes the event remain in the memory as an unforgettable experience.
You will notice the originality of an event organizer in the decoration, performances, location or catering of the event. A professional event planner always finds a way for the event to be remembered by the attendees.
Flexibility and versatility
This ability is closely related to the previous one. Among the different capacities of the event organizer, flexibility and versatility also stand out. With them, the event planner can work adapting to the situations and available resources. On the other hand, you can also overcome unforeseen events or setbacks effectively.
Courtesy: event organizers in Lahore
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