#driving courses in sector 9
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Fandom: Steven Universe Rating: Teen Audiences (CW: Description of attempted suicide) Words: 5.4K~ Summary: There’s more to this story, Lars can feel it brimming in his very bones. He can feel it squirming around in the tangled coils of his guts, a primal, virulent rot that threatens to consume him from the inside out. Something is off with Steven, something is distinctly wrong. And oh, does he hate being right. - When an unexpected visitor tumbles through the magic portal in his hair long after hours, breathless and bright pink, Lars must amass the courage to weather one of the most difficult conversations of his life.
Hey folks- this is a really heavy one, but it's a story I've been sitting on in my WIPs for a good four years and am very happy to finally set loose. A lot of personal experience has been poured into this particular fic, and I hope you enjoy.
Please take care and mind the content warning given above. If you're curious on what else this story entails, you can click through to see the AO3 tags as well. Love y'all!
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Advocate
The Sun Incinerator’s bridge is unusually quiet tonight, with almost everyone spending the evening in their quarters. As such, the only sounds greeting Lars’ ears right now are the dull buzz of their FTL-drive and the gentle chimes of one of the ship’s secondary consoles in the back. (Padparadscha’s making some adjustments to the mainframe parameters, hoping to secure them more malleable control over each system’s energy output.) It makes for a rather meditative scene… focusing on these lulling, almost formulaic bits of white noise as he peers through the glass and watches entire stars and solar systems zip by as nothing but razor thin tendrils of light, the very fabric of space warping and folding around their ship in a myriad of hypnotizing colors. Content to simply be in this peaceful silence, he stretches back in his captain’s chair, allowing a wide smile to rejuvenate his countenance. There’s genuinely nothing more relaxing in all the universe than this.
Though, as he begins to muse upon today’s chaotic ventures of choice, it occurs to him that he hasn’t logged anything down for a good few cycles. And that really, really needs to change, he thinks. Keeping thorough audio records of their whereabouts and activities could prove useful if they get into any more legal scrapes with disgruntled Gems. Plus, it’s great for personal posterity— for when he and the fam want to kick back with some mixers and reminisce about old times.
He activates the mic embedded in the armrest of his seat with a single tap, and clears his throat.
“Logging… stardate one-three zero-five twenty eighteen,“ he begins, rhythmically tapping his fingers against the cool metal. “Or, uh… however that’s supposed to work,” he tags on with a bemused mumble, his nose wrinkling in personal annoyance as he realizes he might have completely jumbled the date format again. At this point, half of his logs are month first, then date, and the other half are date then month. Ugh, what a mess. Perhaps one day he’ll standardize the captain’s logging procedure, but that future is definitely not now.
And knowing him, it’s probably not gonna be tomorrow, either.
He’s unable to help his exhausted yawn as he kicks back and unwinds, throwing his legs over the side of the armrest as he pushes ahead with his recounting of the last few hours.
“Today’s travels once again had us come face-to-face with our favorite frenemy Emerald, who claimed that her latest star cruiser had the booster technology to easily outperform all other Era 3 ships and challenged us to a race across the Stellaris Astroid Field in sector 9. We won, of course,” he says with a smug lilt to his voice. “The Rutiles’ savvy piloting saw to that, as well as Fluorite’s last-minute engine modifications. I think we hit like… a record cruising speed?” He presses his lips into a thin line and turns his head towards his friend working at the rear of the main deck. “Hey Pady? D’ya happen to remember what our top velocity came to during the final stretch of that race?”
She pauses in her self-appointed duty and hums in careful thought, sorting back through her eidetic knowledge of the recent past like it’s nothing but child’s play. “I believe… 181 klicks per second, nearing the speed of light.”
“And that was like… a record, yeah?” he asks, a sudden hair-raising twinge of… well, something settling deep at the pit of his chest. He ignores it for now. Such phantom pangs aren’t uncommon these days. He’s not exactly sure what causes it yet, and chalks it up to more ‘pink zombie’ weirdness.
“For our craft, yes,” she nods. “For all Gemkind, no. I was curious, as well. As far as I’ve read from Homeworld’s databases, the current non-FTL cruising record is 186.1 klicks per second.”
Lars can’t help the scoffing chuckle that bubbles within his throat. “Ugh. Good grief, that’s basically light speed as it is. Like, leave some room for competition for the rest of us, yeah?”
Padparadscha gives a faint snicker of agreement as she turns her focus back to the ship’s mainframe interface. Right, right… she’s got work to get done. Which really reminds him, he needs to get back to his point too, or else this log’s gonna be stuffed with nothing but meaningless chit-chatter and asides. He sighs, leaning his cheek against the seat’s edge again.
“But in any case,” he continues into the mic, “our latest victory over Emerald seems to ha—”
With zero warning whatsoever that hollow pang at his core intensifies, its thrall pulsing louder and louder until it’s a thunderous cascade of static rippling through his very veins. He hisses in alarm, jamming his hands over his ears out of pure bodily instinct. This doesn’t help, of course— as this cacophonous feeling (not a sound, not some external input he can mute or modulate, but a feeling—) seems to be emanating from within, from a place all but intangible to the physical realm, from—
He spies that oh-so-familiar glow emanating from the fringe of his hair just a split second before his surprise visitor tumbles through and throws off his center of balance, unceremoniously toppling both of them to the floor in a ridiculous tangle of limbs.
Lars’ exhales become laborious as he extracts himself from under the teen and clambers back up to his knees, heart pounding with more fervent intensity than it has since he up and died a few years back.
And right on cue, about fifteen seconds too late:
“Captain Lars, Steven is about to cross through the portal in your head!”
“Yeah, I noticed, thanks,” he snaps in the shock of it all, feeling guilty for this snide remark the second it passes through his lips. (Because Padparadscha can’t help her compulsive ‘predictions.’ He knows this. Everyone knows this. He’ll have to find time to pull her aside and apologize.)
But not now.
Not yet.
Because the alarm bells rung by Pady’s next comment are enough to slap him right out of his brooding contemplation and back to the troubling here-and-now.
“I also predict that Steven won’t be in a very sound state of mind when he arrives,” she says, a noticeable tension building in her tone.
His eyes blow wide as he shifts his full attention to his friend, clad in a pair of sweatpants and a thin sleep shirt.
Steven is… oh, geeze. It seems Steven can’t even manage coherent speech right now. His cheeks are blotchy and raw with recent tears. He’s doubled over on the floor with one hand clutching at his center as he heaves for breath, glowing bright ass pink and looking halfway to hyperventilating. One thing’s for sure: it’s really, really hard to watch. His own chest growing insufferably tight in sympathy, Lars leaps to action, unwilling to let the poor guy wallow in the thickets of whatever the hell this breakdown is about any longer than he has to.
“H-hey…” he begins, edging towards him with the same slow deliberateness he always has to use with the rescue dog his parents recently adopted. And like, yeah— a part of him feels really rude for comparing his own friend to a skittish, fretful animal— but it’s a comparison that seems all the more apt the longer he drinks in the realities of this situation.
Because just like ol’ Maru, Steven is jumpy, horrifically on-edge, and ready to bolt at a moment’s notice.
Lars frowns, considering what few options he has.
Realizing his friend’s not likely to calm down very well so out in the open like this, he turns towards his fellow Off-Color.
“Pady, I’m taking him to my quarters. Can you let the others know, and uh… tell them not to disturb us for a while?”
“Yes, right away,” she chimes, hopping off her seat.
“Thank you,” he breathes, expression softening. “I mean it. And sorry about— well, I’ll talk with you later, all right?”
Her mouth falling into a perfectly neutral line (even if she’s incapable of reading the future, he’s sure she’s intensely aware of what he wishes to speak to her about from mere context clues alone), the Gem serves him a solid nod of acceptance and spins on her heels, striding down the hall with a level of confidence he envies. The bridge’s door slides shut after her, leaving him and his glowing, pink hued guest entirely alone.
Alone, and incredibly, incredibly vulnerable, like a live wire flailing about atop a damaged Earth power line.
(The last thing anyone on this ship needs is him having one of his infamous explosive episodes here and compromising the bridge’s airlock system. Which is why his quarters— below deck and fully enclosed— is a far more ideal locale for them right now.)
“O-okay, Steven,” he says, holding out his arm in aid as the teen struggles to clamber back to his feet. “Let’s go somewhere private to cool down, yeah?”
~~
A few minutes later, Lars has Steven situated on the one plush sofa he keeps in his quarters. Since he no longer possess any biological need for sleep and thus doesn’t keep a bed, his room on the ship is pretty sparse— just a desk for journaling or gaming and some shelves with a number of sentimental knick-knacks he brought with him from Earth— but he did find it important to keep a couch. Even if he doesn’t need to sleep, curling up for a quick hour of shut-eye still feels quite rejuvenating sometimes. Plus, it’s handy to have whenever he hosts visitors. Like now.
Lars sits himself down right next to the distressed teen. He’s still flushed bright pink, but has regained a fair bit of emotional stability compared to how he was right after tumbling out of the magic space portal in his hair. It might take a while until the glow fades away entirely, but it’s progress, at least.
He sighs, rapping his fingertips against his jeans as he gives his friend some time in silence to cool down. The last thing the guy needs right now is for him to wave half a dozen questions in his face. He’ll talk when he’s ready. Or, hell, maybe not at all. That’s okay, too. Maybe he just wanted a place to have a quick little freak-out away from his family or girlfriend. Who’s he to judge? Sometimes a man’s just gotta be alone for a while.
Of course, he muses, if Steven really wanted to be alone, then he wouldn’t have crossed through Lion’s mane over to him, now would he? So this visit can’t only be due to a desire for solitude. Steven sought out him— specifically him— for a reason.
That churning, hollow pang at his core radiates even stronger, pulsing at the same interval as the dull tick of the clock he has hanging up on his wall, the one he keeps set to Earth EST as an everlasting reminder of his humble human roots and all the people who care about him back home.
Finally— some ten or so minutes later— the seventeen-year-old stops glowing, that unnatural, otherworldly pallor fading into obscurity. The kid (sorry, but Steven will always be a ‘kid’ to him at this point, don’t matter his age) deflates in exhaustion, cupping his face in his hands.
Now a little more confident that his expressions of concern won’t rile him up to destructive levels of stress, Lars makes a gentle inquiry as to what brought him here.
“‘Course, you don’t have to say anything if you don’t want to,” he tacks on quickly when he sees Steven’s expression widen with an almost grief-stricken apprehension, “but since I’m here an’ all, I figured…”
His guest sucks in a deep, shaky bout of air.
“N-no, I wanna talk,” he says, voice painfully hoarse. “I came here to talk, but I— it’s just so, so much, I-I’m—”
Lars’ eyes soften. “Dude, it’s okay. Take your time.”
And take his time he does. Another minute or so passes whilst Steven continues to reel himself in on the emotional side of things, breathing slow and heavy as he levels a dead-eyed stare at the blank section of wall flanking the doorway and his desk.
“Connie and I had a fight,” he begins eventually, his tone streaked with embarrassment. “Over the phone.”
Lars’ brow shoots up. Huh. All right. This is absolutely not the opener he expected.
“Really? You two fight? About what?”
“It doesn’t even matter anymore. It was nothing,” Steven mutters, clenching and unclenching his fists against the soft fabric of his pajama pants in a markedly uneven rhythm. “Just me being an idiot, as per usual. I’m sure we’ll make up over it tomorrow. But the problem is that we hung up mad. And when I’m mad about something, it just… makes me mad at myself. A-and then it’s like—” anxious, clawing hands migrate to his head, gripping at his hair— “w-when I’m mad at myself I just spiral? And it’s so, so scary how fast that can happen.”
Ever so slight, his lip presses into a tense frown as he listens. He doesn’t interject, not yet. Steven’s not finished with his disclosure— there’s more to this story, he can feel it brimming in his very bones. He can feel it squirming around in the tangled coils of his guts, a primal, virulent rot that threatens to consume him from the inside out. Something is off with him, something is distinctly wrong.
And oh, does he hate being right.
“I just… couldn’t stop thinking about it,” Steven admits.
The aching hollowness etched into the contours of his friend’s face intensifies, if that’s even possible.
Lars swallows.
“It?”
“—about killing myself,” he rasps, “and finally being done with all this.”
…
So, he’s not gonna lie.
While— much like himself— Steven’s never been the sort of person to prefer wearing his most turbulent emotions on his sleeve, he’s long suspected something like this was going on with him.
He suspected (because he’s been right there in those trenches himself), but he never said anything.
He never mentioned these worries to any of his guardians.
And he never asked.
‘Cause like, how could he, right?? What a horrible, triggering inquiry that would be. ‘Hey Steven, hah, so random question— you don’t happen to casually fantasize about your own death or anything sometimes, do you?’ Fucking hell, what an asshole he’d make. What a disgusting, disgusting breech of boundaries. He always hated it when his parents violated his trust by butting into his own personal business unprompted, so how could he ever turn right around and do that to Steven? To one of his most cherished friends in the whole galaxy? To the guy who— despite years and years of putting up with all his toxic bullshit and daring to see the good in him anyways— literally brought him back to life?
Thus, with him never volunteering any information himself, all that was left for Lars to do was watch.
To watch, and to listen where he can.
But still.
He’s not gonna lie.
Even if he always kinda suspected, even if so many of their interactions this past year only acted as fuel for all his constant, silent worries, hearing the kid actually say those words hurts like a bitch.
…
“Steven…” he utters with widened eyes, extending his hand.
To no avail, though.
“And that’s stupid, right??” the teen blurts out with a broad sweep of his arms, either ignoring or plain not noticing his offer of comfort as he rants onwards, his demeanor growing more and more unstable with each and every syllable. “That’s just… stupid! Normal people don’t think like that! Normal people don’t make mistakes and instantly leap to the worst possible punishment and spin that little thought around, and around, and around in your head until you’ve considered a thousand different scenarios that all end the same way.”
He pauses for breath, his chest heaving in and out— probably amidst the exertion of being so damn honest for once. Lars doesn’t even make a sound within this brief span of quiet. A part of him is a little terrified at what else might spill out of his friend’s mouth now that the cork of his anxieties has thoroughly been popped off, but he’s even more terrified at the thought of derailing him, of unintentionally stopping these truths from ever being spoken.
“And it’d be so easy, too,” Steven says, his once manic tone dropping a little lower, into something that’s worryingly more akin to numb acceptance. “I already know exactly how I’d do it! All I’d have to do is smash my gem so I don’t heal, and slit my wrists, and let myself just—” his voice cracks— “drift away, b-but—”
Lars’ brow hardens with a sudden rush of understanding as the trajectory of the teen’s sentence trails on off. “But something’s… holding you back?”
He nods, swallowing so hard that he can see the resultant lump move along the center line of his throat.
“The problem is,” he says, voice raw and vulnerable, “I’ve already seen how my family would respond to that. To… to me trying to kill myself. When I turned into that monster, I— I don’t actually remember much about it, but what I do remember is that the last thought I had before I changed was eerily similar to what I’m feeling now.”
Momentary lull. He’s rotating a thought in his head with the same intensity of a set of steam engine gears grinding against each other, that much is obvious.
“I think… for me,” he continues with marked hesitation, “corruption was a form of suicide. Which means—” he grinds his fingers into the soft fabric of his pajama bottoms as if seeking out an anchor, any anchor at all— “I already know what that would do to them. And I hate that I do, b-because… ‘cause I’m just so tired. Of all of this. I just want everything to stop. I want to stop.”
Lars can’t help but wince as he listens to the developing theme of this admission, to how each and every new word his friend weaves into existence falls into such dissonant harmony with the gloomy, directionless version of himself he’s worked so hard to let rest in the past. Hell, he might as well be looking straight into some weird, warped mirror of his own teenage years. His lungs seize tight upon this revelation. Instinctively, he extends his hand towards the guy’s shoulder, sobered by the understanding that he’s possibly the sole person in this entire quadrant who’s capable of conveying even an ounce of sympathy or comfort for what he’s battling through right now.
“Hey, man. It’s okay. It’s over, now, you’re here with me. Those are just thoughts, y’know?”
Steven shakes his head, the motion swift and drenched with the dread of all his unaddressed self-loathing.
“But they’re not, though…”
“Wait, what are you even—?”
“Because… this time I almost carried through with it.”
His expression crumples upon the advent of this spoken revelation.
Fuck, he thinks, wishing with every last brittle nerve in his body that this conversation didn’t just swerve in the exact godawful direction he always feared it might. What the actual fuck.
He is so not equipped for this.
With literally nothing else in his arsenal but the drive to bite his lip and listen, Lars motions for him to continue.
Sniffling, the teen backs his story up to provide what little context he feels comfortable with sharing.
“After Connie and I’s fight… well, my dreams were really, really bad. So I woke up. Alone. And I started spiraling real bad again, an’… and then before I could even process what was happening, I—”
Sweet stars, is the poor guy trembling as he struggles to push this admission out. With a brief waver of hesitation (‘cause in normal circumstances, he’s not huge on all this touchy-feely stuff), he reaches over, angling to rest one of his hands over Steven’s.
“I had the knife in my hand,” he says. “And a pestle from the kitchen, to smash my gem. B-but I just… I just couldn’t do it! I’m just a coward, Lars! A stupid fucking coward who can’t even—”
He doesn’t utter a single syllable.
He doesn’t even think. (How could he, in such fraught circumstances?)
Limbs trembling in an outright terrifying cascade of adrenaline he hasn’t experienced since the day he finally found something worth existing for, Lars surges forward to wrap him into what’s gotta be the tightest, most sincere hug he’s given in his whole twenty-one years of life.
And thankfully, such an impulsive interjection is all it takes.
The walls his friend’s erected around himself this past season topples like wayward dominos. They smash against the ground, crumbling into vulnerable, vulnerable fragments.
Steven sobs into his shoulder with a raw, shattered fervency that stretches leagues beyond any outpour of emotion he’s ever witnessed from another living person. It’s messy. It’s visceral. And in the precise context of this intensely specific turn of events, it’s a damn cathartic relief… because when it comes to training your brain out of a deep-rooted death wish, feeling anything— literally anything at all— is step number fucking one.
“I wanted to die so badly,” the teen warbles, his ugly mixture of snot and tears staining his shirt all the while. “B-but… I’m just such a worthless, pathetic failure that I can’t even do that right!”
He can’t help but cringe at this admission, but resolves to remain silent, not wanting a gentle pushback to such brutal self-loathing to spook Steven away from showing any shred of vulnerability whatsoever. He’s been there plenty of times himself. After all, when a person who’s caught in such a void of hopelessness and despair makes a last ditch appeal for help, they’re usually not looking to be told ‘everything will get better in time, you’ll see’ or ‘don’t be so hard on yourself, you’re not a worthless failure at all,’ or whatever other empty attempt at reassurance someone who doesn’t have such intimate experience with depression and suicidal ideation as he does might come up with. In many cases, such people are simply vying for their bleakest, most private feelings to actually be heard for once in their lives.
The moment’s sanctity unhindered, the boy continues to cry against his shoulder for a good long stretch of time. Lars barely even breathes as he sits perched at the very edge of that couch, consigned to nothing but a statue as he holds him within what’s gotta be a record for the galaxy’s most awkward and stiff embrace ever shared.
A miniature eternity passes within this space before those sobs finally begin to lighten up.
“‘M sorry,” Steven mumbles through a face full of snot, pulling away from his offered comfort as a flicker of shame wrests control of his features.
Lars shakes his head in a vehement refusal of the habitual guilt spiral he’s sure the guy’s a split second from slipping right into. “Dude, don’t be. Stars, I— I’m just glad you came over to me, okay?”
Then, swallowing… and doing his upmost best to consider the most respectful way to broach such a sensitive topic, he continues:
“I… I don’t mean to pry, but… are you… taking anything for this?”
Steven’s glassy expression scrunches into a configuration that screams nothing but blank confusion. “What?”
“Like… medication, or—?”
A bright understanding dawns within his gaze like the glow from a passing star system, before immediately collapsing inwards into a bitter, shadowed singularity.
“No… no,” he protests, gesticulating all the while, “I keep telling everyone— my therapist, my dad, the Gems— I don’t wanna take any medicine! I’m not sick, I’m not, I don’t need drugs in my brain, I just— I just need to stop acting like this, just need to do better, to be better, I-I need—”
“Steven, no offense, but it’s called mental illness for a reason,” Lars says in the most deadpan tone he can muster, crossing his arms as he leans back upon the plush of the couch cushion. “Your brain is ill. That’s literally what this is. If you had the flu, you’d be taking flu medicine to help yourself get over it, right?”
“I’ve never had the flu,” he says in miserable contradiction.
“Yeah, well— come on, man, just work with me here,” he half-snaps, throwing a hand up for emphasis. “You agree that someone who is ill deserves medicine to feel better, right?”
The teen merely shrugs, his features growing cold and sullen. And good golly does he super want to smack all this noncommittal, self-sabotaging bullshit out of his stupid fucking system right this instant— because it reminds him so damn much of himself, and he hates that it does— but… aughhh. He’s gotta be more mature than that, doesn’t he?
As the older of the pair, he’s gotta be the role model here.
“Then, don’t you think you might benefit from the same thing?” he presses.
Steven responds in the negative, swiveling his head from side to side. “I don’t know how it’d interact with… well—”
He flashes a sharp gesture towards himself. More specifically, towards his very center, where his gem sits. Lars has no need to live inside his thoughts to pick up on the tricky little issue he’s hinting at here… he’s worried about how human medications would interact with the complexities of part-Gem physiology. And to be fair, it’s a reasonable concern to have.
But then again…
“That’s how it is with humans, too,” he shrugs. “It takes some people a lot of trial and error to find a drug and dosage that works for them. For once, you wouldn’t be any more an unusual case than anyone else. Do what you want, but—” deep inhale— “if it were me, I’d really consider talking with a psychiatrist about this.”
The teen issues a dull huff through his nose. It’s the sort of response that makes it clear he reluctantly agrees with Lars’ logic, but should he actually follow his advice— and stars, he hopes he does— won’t be doing so with a willing heart. That’s fine, though. Sometimes, being the most supportive friend one can be means that the other party won’t always like what you have to say. He knows this from intense personal experience… from being the person on the other side of this kind of conflict. Sadie was never afraid of serving him the tough love and cutting perspective he needed when he opened up to her about his own experience with suicidal ideation, and he’s forever grateful for that. Thus, the least he can do now is try to be that kind of advocate for Steven, too.
Which brings him to the next vital topic rattling within his brain.
“Oh, and one other thing,” Lars says, folding his hands in his lap and looking him directly in the eye. “This is important, so please be honest with me. Have you told anyone else you’ve been struggling with these kinds of thoughts?”
“Not really,” he mumbles, his own gaze slipping aside amidst the turbulent throes of his clear shame. “I just… I wanted to deal with this myself. I don’t want them to be disappointed. They all think I’m doing so well these days, but then—”
“Steven.”
There’s no acknowledgement of his call, at first. He’s just too damn tangled within his own thoughts— expression glazed over and restless fingertips drumming in an endless thrall against his thigh.
“Steven, come on. Look at me,” he implores, interrupting his manic fidgeting with the reassuring solidity of a hand over his. “Please. Promise me, when you go back through my head, you’ll call someone else— anyone else— and tell them. Tell them, and then have them contact me. I want to hear you promise.”
“Lars…”
“Promise me,” he repeats with an even stronger fervency, his normally sluggish heartbeat surging halfway to its old full-strength status quo. “Listen, I don’t want to invade your privacy any more than you want me to, but if you don’t do this by the end of tomorrow… if that very clock—” he jabs a finger towards the so-mentioned object hanging upon his wall— “hits midnight and I don’t hear anything from your family… then I’m calling your father and telling him myself.”
Steven’s expression twists with a sharp jolt of dismay, his mouth falling ajar. Lars cuts off any pending protests with a swift flash of his hand and continues undeterred.
“I’m not joking. I’m like, a billion light years in space, man. You need someone closer to home in your corner, too.”
Unable to ignore the hard hitting truth of this statement, his friend finally acquiesces to his request, his shoulders slumping inwards.
“Fine,” he mumbles, folding his arms to his chest. “I promise I’ll tell Dad.”
“Thank you,” he breathes in sheer spine tingling relief. And by golly, does he uber mean it.
Because holy shit, have the past fifteen or so minutes of conversation been an absolute stress-soaked ordeal. He doesn’t know if he’s ever felt so emotionally exhausted in his whole ass existence.
“In the morning, though,” Steven adds. “I—” the kid heaves a long, exhausted sigh— “I really don’t think either of us are prepared for that kind of conversation this late.”
“Absolutely fair enough.”
His friend sniffles a little, gaze averting once more. “Can I— can I stay here, for tonight? I really, really don’t want to be alone right now.”
“Of course,” he nods. In his mind, Steven’s request was never a matter up for debate. “Always. I’ll… I’ll go get some blankets.”
Hooking his thumbs into the pockets of his jeans, Lars pushes himself off the couch and slowly shuffles his way to the door. (The storage closet he keeps all his extra personal elements in is a short distance down the hall, past Rhody and Padparadscha’s shared room.) He keeps his expression as blank as he can muster… at least until he’s moved well out of both visual and auditory range. And then… once he’s absolutely positive that Steven can’t overhear… all that built-up worry and emotional strain simply overflows.
He’s not outright crying— not in the way that others might— but damn if he’s not real close to it.
Lars’ whole body shudders with a burst of delayed grief as he braces himself upon the closet door. He clamps a hand over his mouth, stifling the impact of the shaky exhale that spills from his lips otherwise unhindered. Just… fuck. What the fuck. All of this feels like a horrible nightmare. When the hell did things get so bad for him? Who let things get this bad? Is he at fault—? Like, geeze— he always knew something felt awry with the kid (and that’s half the issue, isn’t it? He’s not just a sweet little kid with simple lil’ problems anymore, and in many ways he never was), but should he have said something? Confronted him about it? Told his guardians about his concerns, privacy be damned?
He grits his teeth as he muddles over all the infinite complexities of this problem.
Ugh.
What if, what if, what if.
It’s all useless conjecture.
The bottom line is, Steven doesn’t deserve any of this. Not then, not now, not ever. He shouldn’t have to be dealing with any of these horrid, horrid thoughts. Stars, if anything had happened to him— if he actually did follow through with his plan, then—
Lars drops his head against the door panel, doing everything within his power to will the thought to evaporate from his mind.
No.
No…
He doesn’t even want to consider that possibility. Steven’s like a brother to him at this point. It’s not gonna happen. Not now, not ever. Not on his watch.
He’s not sure how yet, but he’ll make damn sure of it.
…
Once he’s cooled himself down, Lars returns to his quarters with a couple of blankets in hand.
Upon passing through the doorframe, he’s met with a somewhat reassuring sight: Steven already sound asleep on his ratty old couch, curled up against the armrest and snoring softly. Heh. He sure doesn’t blame him for tuckering out so soon. Poor guy must’ve been exhausted after such a rigorous emotional outpouring. Moving with calm intent so as not to disturb him, he quickly lays the blankets across his slumbering form before retreating to the far wall to keep watch for the night. He stretches back against the metallic panel, inhaling as deep as he can muster to erase the quavering tension staining his countenance.
Standing vigil over a soul in need… just in case.
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So my dad is somewhat of a computer wiz and I asked him about some of the tech stuff in the magnus protocol
my dads says..
"I was involved in a rollout of about 1,000 NT4 workstations over four campuses back in the day (mid to late 90s)
Our machines started at Pentium 120 with 32Meg of RAM and 1.2G hard drive in a mini tower case. Apart from the drive bays in the case front for 3 1/2 floppy disk drives and CD ROM drives they don't look all that different to a small gaming pc today.
The mice still have balls though, the keyboard have big 5 pin DIN plugs but otherwise are just as dishwasher safe as modern ones.
If connected to a network you are very likely to find its Novel Netware 4.1. The networking will look like a thin black cable strung from machine to machine with a little silver T shaped connector on the back of each one, apart from the first and the last they have 'terminators'.
You probably won't be connected to the internet yet, there is probably no TCP/IP on your LAN at all, only Novel IPX. The ZenWorks NT4 workstation management tools from Novel are sublime, it take Microsoft quite a while to copy them.
If you are in our publishing class we will be teaching you Photoshop, Illustrator and Quark Express. If you are in our business course we will be teaching you Office 97 with that bloody paperclip. We will also be teaching you Groupwise, Microsoft haven't copied that off Novel yet so there isn't any Exchange.
If you have email its probably Pegasus, maybe early Eudora. Its unlikely you can email out of the organisation you are in. Internet connected mail is still to come, mind you so is any interoperability between mail systems. You expect attachments to work?
We still taught some things on Windows 3.1 so our machines all boot from the Lan initially to fetch the boot menu. You can choose Windows 3.1, NT4, in some classrooms Win98, or you can re-image you machine if its broken. Thats all done in assembler in the boot sector on the network boot disk image, theres no PXE yet.
Internet arrives one day in the form of a product called "Instant internet", it will share its single built in 36Kb dial up modem with a whole classroom of only IPX connected NT4 workstations if you install the Winsock32.dll file that it comes with.
You are probably looking for Mosaic or early Netscape if you want a web browser, Altavista is likely your search engine.
Better things are coming though soon we have a whole 128K ISDN service to share with about 10 classrooms, we have TCP/IP on the LAN now. Your classroom is still going to have to book when it wants internet access though, as that's still woefully inadequate.
I think the Macs are System 8 or 9 they have not made the jump to the unix kernel of OS X yet, they keep my colleague busy, she seems to be reinstalling the System folders on them on a daily basis.
One day you find I have changed the default home page for all the machines to Google Beta.
My job is done, the world as we know it has been ushered in."
Dad worked In TAFE (only Australians will get that lol) for a few years as well as other tertiary education providers.
This is probably not going to be very relevant for anyone but I figured having some sort of info available could be helpful for other people's writing, fanfic or whatever.
Feel free to send asks for any clarification or further info
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Back in high school, we’d go by the abandoned mini-putt out on the city limits and look up at the stars. They didn’t have security, or at least that security didn’t care enough to ever come out of their little Chevy Celebrity and chase us off the premises. There was just enough light from the highway that it was eerie, but presented no elevated risk of tripping hazards. We used to talk about how cool it will be soon when we get to go to space, to other worlds.
Now, it is a long, long time later. Some of the kids I used to go to that miniature-scaled golf course with have moved away. In fact, virtually all of them have. I stuck it out, mostly because I wasn’t convinced my car at the time was reliable enough to leave the city in search of better employment. And that loyalty to the city has allowed me to reap the benefits: worse road conditions, harder-to-find parking, and the occasional call from The Mayor Himself to deal with another one of his little crises. Oh yes, I went to high school with him too.
If you’re not involved in municipal politics – maybe you work for a higher office of government, or you’re in what we tauntingly refer to as “the private sector” while reading all your private texts to your spouse out loud and guffawing – then you might find it surprising how many scandals your average politician gets up to in one day. To explain it a little better, allow me to use the board game Monopoly as a metaphor. In this game, you buy up hotels and properties, and then you take money from the other players, when they roll the dice poorly enough to land on those properties. Politics is like that, except you already own all the hotels and properties, and rich people come and give you money to avoid being responsible for their crimes.
Sometimes, journalists get their noses a bit out of joint. Maybe their bosses aren’t happy that the Mayor ignored them at the country club. Perhaps one of the editorial writers is tired of being pilloried as a brainless right-wing hack and has decided to forward one of their covered-up stories to one of their colleagues who isn’t drunk at work at 9 A.M. No matter what incident precipitates it, eventually a scandal hits the media, and then it’s time for damage control.
Most political crimes can be covered up with some deft turn of phrase, a bit of email shredding, and then just not answering the phone for 24 hours, by which point it is hoped that some other politician will have fucked up, and everyone will forget about the things you did. For everything else, there’s a goon like myself, whose utter unemployability is actually an asset in such an underhanded scheme.
My job is to pretend to be an undercover source who is going to talk shit about The Mayor Himself, on the record. Then, I pick up those journalists in my car, and drive very recklessly while trying to give the interview. Eventually, they get too freaked out by my driving and general state of disrepair of my automobiles, and ask meekly to be let out on the side of the road, so they can walk home. It’s basically like threatening their lives, except not. Sort of a shame, really. If any of them could tough it out, we could be best friends, and then I bet they could get a job at City Hall like me.
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How are startups disrupting traditional industries?
Startups are often at the forefront of disrupting traditional industries by introducing innovative technologies, business models, and approaches. Here are several ways in which startups are causing disruption:
1. Technology Integration
- Startups leverage emerging technologies such as artificial intelligence, blockchain, and the Internet of Things to create more efficient and streamlined processes in industries like finance, healthcare, and manufacturing.
2. E-Commerce and Direct-to-Consumer Models
- E-commerce startups have revolutionized retail by providing direct-to-consumer sales channels, cutting out intermediaries and reducing costs. Companies like Amazon and Alibaba have transformed the way people shop.
3. Sharing Economy
- Startups in the sharing economy, like Uber and Airbnb, have disrupted transportation and hospitality industries by connecting service providers directly with consumers through online platforms.
4. Fintech Innovation
- Fintech startups have transformed the financial services sector by introducing digital payments, robo-advisors, crowdfunding platforms, and blockchain-based solutions, challenging traditional banking models.
5. HealthTech Advancements
- Health technology startups are disrupting healthcare by introducing telemedicine, personalized medicine, wearable devices, and digital health platforms, making healthcare more accessible and efficient.
6. Renewable Energy and CleanTech
- Startups in the clean energy sector are disrupting traditional energy industries by developing innovative solutions for renewable energy, energy storage, and sustainable practices.
7. EdTech Revolution
- Education technology startups are changing the way people learn by offering online courses, interactive platforms, and personalized learning experiences, challenging traditional educational institutions.
8. AgTech and FoodTech
- Agricultural technology startups are improving efficiency and sustainability in farming, while food technology startups are introducing alternative proteins, lab-grown meat, and sustainable food production methods.
9. InsurTech Transformation
- InsurTech startups are leveraging technology to streamline and personalize insurance processes, making insurance more accessible, affordable, and customer-centric.
10. Space Exploration and Aerospace Innovation
- Startups in the space industry are disrupting aerospace by developing cost-effective satellite technologies, commercial space travel, and new approaches to space exploration.
11. Smart Manufacturing
- Startups in the manufacturing sector are implementing Industry 4.0 technologies, such as automation, IoT, and data analytics, to create more agile and efficient production processes.
12. Telecommunications Disruption
- Telecom startups are challenging traditional telecommunications companies by providing innovative solutions for connectivity, communication, and data transfer.
These examples showcase how startups are challenging the status quo across various industries, prompting established companies to adapt, innovate, or risk becoming obsolete. The agility, creativity, and willingness to take risks inherent in many startups enable them to drive significant changes in traditional business landscapes.
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Pioneering the Next Era: Envisioning the Evolution of AWS Cloud Services
In the fast-paced realm of technology, the future trajectory of Amazon Web Services (AWS) unveils a landscape rich with transformative innovations and strategic shifts. Let's delve into the anticipated trends that are set to redefine the course of AWS Cloud in the years to come.
1. Surging Momentum in Cloud Adoption:
The upward surge in the adoption of cloud services remains a pivotal force shaping the future of AWS. Businesses of all sizes are increasingly recognizing the inherent advantages of scalability, cost-effectiveness, and operational agility embedded in cloud platforms. AWS, positioned at the forefront, is poised to be a catalyst and beneficiary of this ongoing digital transformation.
2. Unyielding Commitment to Innovation:
Synonymous with innovation, AWS is expected to maintain its reputation for introducing groundbreaking services and features. The future promises an expansion of the AWS service portfolio, not merely to meet current demands but to anticipate and address emerging technological needs in a dynamic digital landscape.
3. Spotlight on Edge Computing Excellence:
The spotlight on edge computing is intensifying within the AWS ecosystem. Characterized by data processing in close proximity to its source, edge computing reduces latency and facilitates real-time processing. AWS is slated to channel investments into edge computing solutions, ensuring robust support for applications requiring instantaneous data insights.
4. AI and ML Frontiers:
The forthcoming era of AWS Cloud is set to witness considerable strides in artificial intelligence (AI) and machine learning (ML). Building upon its legacy, AWS is expected to unveil advanced tools, offering businesses a richer array of services for machine learning, deep learning, and the development of sophisticated AI-driven applications.
5. Hybrid Harmony and Multi-Cloud Synergy:
Flexibility and resilience drive the ascent of hybrid and multi-cloud architectures. AWS is anticipated to refine its offerings, facilitating seamless integration between on-premises data centers and the cloud. Moreover, interoperability with other cloud providers will be a strategic focus, empowering businesses to architect resilient and adaptable cloud strategies.
6. Elevated Security Protocols:
As cyber threats evolve, AWS will heighten its commitment to fortifying security measures. The future holds promises of advanced encryption methodologies, heightened identity and access management capabilities, and an expanded array of compliance certifications. These measures will be pivotal in safeguarding the confidentiality and integrity of data hosted on the AWS platform.
7. Green Cloud Initiatives for a Sustainable Tomorrow:
Sustainability takes center stage in AWS's vision for the future. Committed to eco-friendly practices, AWS is likely to unveil initiatives aimed at minimizing the environmental footprint of cloud computing. This includes a heightened emphasis on renewable energy sources and the incorporation of green technologies.
8. Tailored Solutions for Diverse Industries:
Acknowledging the unique needs of various industries, AWS is expected to craft specialized solutions tailored to specific sectors. This strategic approach involves the development of frameworks and compliance measures to cater to the distinctive challenges and regulatory landscapes of industries such as healthcare, finance, and government.
9. Quantum Computing Integration:
In its nascent stages, quantum computing holds transformative potential. AWS may explore the integration of quantum computing services into its platform as the technology matures. This could usher in a new era of computation, solving complex problems that are currently beyond the reach of classical computers.
10. Global Reach Amplified:
To ensure unparalleled service availability, reduced latency, and adherence to data sovereignty regulations, AWS is poised to continue its global infrastructure expansion. This strategic move involves the establishment of additional data centers and regions, solidifying AWS's role as a global leader in cloud services.
In summary, the roadmap for AWS Cloud signifies a dynamic and transformative journey characterized by innovation, adaptability, and sustainability. Businesses embarking on their cloud endeavors should stay attuned to AWS announcements, industry trends, and technological advancements. AWS's commitment to anticipating and fulfilling the evolving needs of its users positions it as a trailblazer shaping the digital future. The expedition into the future of AWS Cloud unfolds a narrative of boundless opportunities and transformative possibilities.
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From Clicks to Conversions: Understanding the Dynamics of Digital Marketing in India
In the dynamic landscape of India's digital revolution, Digital Marketing has emerged as a powerhouse, transforming the way businesses connect with consumers. Additionally, choosing the right strategies and techniques is crucial, and obtaining the right skills is equally important. This is where enrolling in the best digital marketing institute can make a significant difference.
This blog explores the significant and ever-expanding scope of Digital Marketing in the Indian context, fueled by the rapid digitization of businesses and the evolving behavior of the country's vast population.
1. The Internet Surge:
India has experienced a remarkable surge in internet users, creating a prime environment for businesses to harness the potential of digital platforms. With over a billion mobile phone users and widespread internet connectivity, Digital Marketing provides a direct channel for businesses to engage with their audience.
2. E-Commerce Transformation:
The rise of e-commerce platforms has reshaped the retail landscape, presenting immense opportunities for Digital Marketing. Businesses leverage digital channels for online advertising, content marketing, and social media to enhance brand visibility and drive sales in the booming e-commerce sector.
3. Social Media's Dominance:
Social media platforms have become integral to people's lives, offering a powerful avenue for brands to connect with their target audience. From Facebook to Instagram, Twitter, and LinkedIn, digital marketing strategies on these platforms help build brand loyalty, foster customer engagement, and amplify the reach of businesses.
4. The Digital Advertising Boom:
Traditional advertising methods are giving way to digital advertising due to its effectiveness and measurability. Google Ads, Facebook Ads, and other digital advertising platforms empower businesses to target specific demographics and track the performance of their campaigns in real-time.
5. The SEO Advantage:
The visibility of a business on search engines is paramount for success. SEO techniques play a crucial role in helping businesses rank higher in search engine results, driving organic traffic and ensuring a prominent online presence.
6. Mobile Marketing Opportunities:
With a significant portion of internet users accessing content through mobile devices, mobile marketing has gained prominence. Strategies such as mobile-friendly websites, app-based marketing, and SMS campaigns play a vital role in reaching the mobile-savvy Indian audience.
7. Data-Driven Decision-Making:
Digital marketing enables businesses to collect and analyze vast amounts of data regarding consumer behavior and preferences. Data analytics tools empower marketers to make informed decisions, optimize campaigns, and personalize content to enhance the user experience.
8. Skill Development and Training Programs:
Recognizing the growing demand for digital marketing skills, various educational institutions and online platforms offer training programs. Digital marketing certifications and courses empower individuals to acquire the knowledge and skills required for successful careers in the field.
9. Government Initiatives:
Government initiatives such as "Digital India" are pivotal in promoting digital literacy and the use of digital platforms across the country. These initiatives contribute to the widespread adoption of digital technologies, creating a conducive environment for the continued growth of digital marketing.
10. Freelancing and Entrepreneurship Opportunities:
The digital nature of marketing allows individuals to explore freelancing opportunities or start their own digital marketing agencies. Freelancers and entrepreneurs can offer services like social media management, content creation, and SEO optimization to businesses of all sizes, contributing to the entrepreneurial spirit in the digital realm.
In conclusion, the scope of Digital Marketing in India is not merely extensive; it is a thriving ecosystem offering diverse opportunities for businesses and individuals alike. The continued evolution of technology and consumer behavior ensures that digital marketing will remain a critical and dynamic component of the overall marketing landscape in India, shaping the future of how businesses connect and engage with their audiences. For those looking to master the art of digital marketing, enrolling in a reputable Digital Marketing course in Chennai can provide the essential skills and knowledge needed for navigating this dynamic landscape effectively.
#digital marketing#digital marketing company#digital marketing course#digital marketing training#digital marketing trends#tech#technology
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10 Promising Scopes of Digital Marketing in India are Revealed
1. The Digital Revolution
India’s digital revolution is in full swing. Thanks to affordable smartphones and high-speed internet becoming widely available, millions of Indians are now online. This massive online audience is a goldmine for digital marketers.
2. Thriving E-commerce Scene
Online shopping has exploded in India. Platforms like Flipkart, Amazon, and others have revolutionized how we shop. Digital marketers are crucial in attracting customers and driving sales for these e-commerce giants.
3. Booming Start-up Culture
India’s start-up culture is thriving, with new companies emerging in various sectors. Digital marketing is vital for start-ups to gain visibility, acquire customers, and secure funding.
4. Digital Payments and Fintech
Digital payment platforms like Paytm, PhonePe, and Google Pay have become an integral part of India’s financial landscape. Digital marketing plays a key role in promoting these platforms and encouraging people to use them.
5. Content is King
6. Social Media Dominance
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are where Indians spend a lot of their online time. Digital marketers leverage these platforms to create compelling campaigns that resonate with diverse audiences.
7. Data-Driven Decisions
Digital marketing relies heavily on data. Marketers use data analytics to understand consumer behavior, track campaign performance, and spot market trends. The demand for professionals who can work with data is on the rise.
8. Personalization and AI
Artificial intelligence (AI) and machine learning are changing the game in digital marketing. Personalized marketing campaigns that cater to individual preferences are becoming the norm. Marketers who embrace AI have a competitive advantage.
9. Government Initiatives
Government programs like Digital India and Skill India are boosting digital literacy. This aligns with the growing need for digital marketing experts skilled in SEO, SEM, email marketing, and more.
10. Abundant Career Opportunities
Digital marketing offers a wide range of career options. Whether you’re into content creation, social media management, SEO, SEM, or data analysis, there’s a niche for everyone. Consider ACTE Technologies, a top institute that provides comprehensive digital marketing courses, if you want to start your digital marketing path with experienced assistance. Their knowledgeable teachers can provide you with the skills and information you need to succeed in the field of digital marketing.
In summary, digital marketing in India is flourishing and full of potential. As more businesses, start-ups, and individuals move their activities online, the demand for digital marketing expertise continues to grow. For those interested in an exciting and rewarding career, digital marketing is a field brimming with opportunities in today’s digital India.
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Level Up Your Digital Marketing Career: Key Skills to Master
Digital marketing is one of the most dynamic and in-demand fields today, offering endless opportunities for growth and innovation. To stand out in this competitive industry, you must master key skills that not only showcase your expertise but also align with the ever-changing digital landscape. Whether you’re starting your journey or aiming to level up, these essential skills will set you apart as a digital marketing professional.
For individuals who want to work in the sector, a respectable Top Digital Marketing Course in Chennai can give them the skills and information they need to succeed in this fast-paced atmosphere.
1. Proficiency in SEO and SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are foundational skills for any digital marketer. SEO focuses on driving organic traffic, while SEM involves paid campaigns to boost visibility. Mastering these areas ensures your content reaches the right audience, making them indispensable tools in your marketing arsenal.
2. Data Analytics and Interpretation
Digital marketing thrives on data-driven decisions. Proficiency in analytics tools like Google Analytics, Tableau, or HubSpot enables you to measure campaign performance, understand customer behavior, and optimize strategies. The ability to turn raw data into actionable insights is a skill that employers highly value.
3. Social Media Management
Social media platforms are powerful tools for building brand awareness and engaging with audiences. To excel, you need to understand platform-specific strategies, create compelling content, and analyze metrics to refine your approach. Keeping up with trends like influencer marketing or social commerce is also essential.
4. Content Marketing Expertise
Content is the backbone of digital marketing. Strong skills in content creation, whether it's blogs, videos, or infographics, are critical. You should also know how to tailor content to different audiences and optimize it for SEO to maximize reach and engagement.
5. Email Marketing Mastery
Email marketing remains a highly effective way to nurture leads and maintain customer relationships. Knowing how to craft compelling email campaigns, segment audiences, and analyze performance metrics can significantly impact your success as a marketer. It can be very beneficial in this situation to register in the Digital Marketing Online Certification.
6. Pay-Per-Click (PPC) Advertising
PPC campaigns through platforms like Google Ads or Facebook Ads demand a strategic approach. Learning how to allocate budgets, target specific demographics, and optimize ads for conversions can dramatically improve your campaign outcomes.
7. Marketing Automation and CRM Tools
Familiarity with tools like Salesforce, Marketo, or Mailchimp is increasingly important. These tools streamline processes, enable personalized marketing, and provide insights that can enhance customer experiences.
8. Creative Problem-Solving
The digital world is ever-changing, and marketers often face unexpected challenges. Developing strong problem-solving skills will help you adapt to shifting trends, troubleshoot campaigns, and identify innovative solutions to complex issues.
9. Basic Coding and Technical Skills
While you don’t need to be a full-fledged developer, understanding basic HTML, CSS, or WordPress can give you an edge. These skills allow you to make quick updates to websites, troubleshoot technical issues, and communicate effectively with developers.
10. Continuous Learning and Adaptability
The digital marketing field evolves rapidly, with new tools and trends emerging constantly. Staying updated through certifications, online courses, and industry events ensures you remain competitive and well-equipped for future challenges.
Conclusion
A successful career in digital marketing requires a blend of creativity, analytical thinking, and technical expertise. By mastering these key skills and committing to continuous learning, you can position yourself as a top-tier digital marketer ready to tackle any challenge.
Start investing in these skills today and take your digital marketing career to new heights!
#digital marketing company#digital marketing#digital marketing course#tech#email marketing#search engine optimization
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Top Digital Marketing Trends in the Education Sector for 2025
Introduction
Digital marketing is transforming the education sector, making it easier for institutions and edTech businesses to connect with students. As we approach 2025, staying updated with the latest trends is crucial for standing out in this competitive landscape. This article highlights the top digital marketing trends shaping the education sector, providing actionable insights to enhance your marketing efforts.
1. Personalization with AI
AI is reshaping how marketing messages are delivered. By analyzing user data, AI helps create highly personalized campaigns that resonate with prospective students.
For instance, educational institutions can use AI to send tailored emails or show course recommendations based on a student’s interests. AI chatbots can also answer queries instantly, improving engagement. Personalization is a core aspect of digital marketing for educational institutions, helping them connect meaningfully with students.
2. Data-Driven Campaigns
Data analytics plays a significant role in making smarter marketing decisions. By tracking user behavior, institutions can understand what works and adjust their strategies accordingly.
For example, an edTech business can use analytics to identify which courses are popular and focus its marketing efforts on promoting similar offerings. Data-driven marketing ensures better results and maximized ROI.
3. Video Marketing
Video content remains one of the most engaging forms of marketing. In 2025, institutions are expected to use more videos to showcase their strengths.
Virtual campus tours, student testimonials, and explainer videos are great ways to build trust. Short-form content on platforms like TikTok and Instagram Reels is also gaining popularity, especially for reaching younger audiences. Including video strategies in digital marketing for edTech businesses is key to standing out.
4. Voice Search Optimization
With the rise of smart assistants like Alexa and Google Home, optimizing for voice search is crucial. Prospective students are increasingly using voice commands to search for educational opportunities.
Educational institutions should focus on conversational keywords to answer questions like, “What are the best colleges for engineering?” This trend ensures better visibility for voice-related queries.
5. Social Media Engagement
Social media platforms are essential for building relationships with students and parents. In 2025, creating dedicated communities on platforms like Facebook or LinkedIn will become more important.
Hosting live Q&A sessions, sharing updates, and posting engaging content can foster stronger connections. An active social media presence not only builds trust but also enhances brand recognition.
6. Influencer Collaborations
Influencer marketing is becoming a popular strategy for education brands. Collaborating with educators, alumni, or popular content creators can amplify your reach.
For example, an online learning platform can partner with an influential teacher to promote its courses. This strategy helps build credibility and attract more students.
7. Local SEO
Local SEO ensures that institutions appear in search results for location-based queries, such as “top schools near me” or “best colleges in [city].”
Optimizing for local keywords and creating content that highlights your institution’s unique offerings in specific areas can drive more traffic. Collaborating with a top higher education marketing agency can help execute this effectively.
8. Automation Tools
Marketing automation tools streamline repetitive tasks, such as sending emails or posting on social media. Automation can save time and ensure consistency in your campaigns.
For instance, automated reminders about application deadlines can improve student response rates. Automation is a must-have for efficient and scalable marketing efforts.
9. Sustainability in Marketing
Today’s students care about sustainability and social responsibility. Highlighting green initiatives, community programs, or ethical practices in your marketing campaigns can attract socially conscious students.
Aligning your brand with these values can build a stronger emotional connection with your audience.
10. Augmented Reality (AR) Experiences
AR is an innovative way to engage students. Virtual campus tours and interactive course previews powered by AR can help students experience your offerings more vividly.
For example, an AR app could allow prospective students to explore a university campus virtually, making the decision process easier and more interactive.
Conclusion
Digital marketing trends in 2025 emphasize personalization, engagement, and innovation. From AI-driven strategies to video content and AR experiences, the focus is on creating meaningful connections with students.
Whether you’re implementing digital marketing for educational institutions, targeting digital marketing for edTech businesses, or working with a top higher education marketing agency, adopting these trends can help you succeed in the competitive education sector. Stay ahead by embracing these strategies to attract and retain students effectively.
FAQs
1. How can digital marketing benefit educational institutions?Digital marketing helps educational institutions increase their visibility, attract more students, and engage with a wider audience through personalized campaigns and innovative strategies.
2. What role does social media play in marketing for education?Social media allows institutions to connect directly with students and parents, share updates, host live events, and build a community, enhancing trust and brand recognition.
3. Why is video marketing important for the education sector?Video marketing is highly engaging and can showcase campus tours, student success stories, and course highlights, making it easier for prospective students to relate to the institution.
4. How does AI improve digital marketing for educational institutions?AI enables personalized marketing, such as tailored emails, chatbots for instant support, and predictive analytics to understand student behavior and preferences.
5. What is the importance of local SEO for schools and colleges?Local SEO ensures that schools and colleges appear in location-based search results, helping them attract students from their immediate vicinity.
#top higher education marketing agency#digital marketing for edTech Businesses#digital marketing for educational institutions
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Moving to Gurgaon? A Neighborhood Guide for Newcomers
Deciding to move to the millennium city of the country is a difficult decision as it is, but it is also a crucial, long process. There are so many things to keep in mind while moving to another city, from the budget to the locality. Many often find the right property at a nice location, but fall flat at the budget; on the other hand, others find an affordable property, only for it to be located in a sketchy neighborhood, or not in an area that is under their preference. As moving anywhere, for example, to a new city is a painfully long and difficult journey, it is bound to be a tiring one also. So, to ease things up a bit for you, we have researched some properties, especially for the newcomers. Here is a Gurgaon Neighborhood Guide:
1. Sector 17
This locality forms a part of the old Gurgaon area and includes sectors 17A, 17B, and 17C. This area is easily accessible to renowned workplaces, restaurants, and nightlife, as it is only 12 minutes away from DLF Cyber City. It is close to IFFCO Chowk, and you will bungalows and independent houses mostly here.
2. Sector 108
Located in the part of the city that is widely known as “New Gurgaon”, all that is available here are freshly constructed apartments. This sector is close to Sector 93 and Sector 105 and is only 30 minutes away from DLF Cyber City. The monthly rental of these accommodations is Rs. 20,000/-.
3. Sector 56
10–15 minutes closeby to Huda City Centre Metro Station, sector 56 has majorly apartments. Many good hospitals, schools, and shopping complexes can be found near this locality. For example, Artemis Hospital is only 10 minutes drive away. One of the best schools, Scottish High International School is close. Ardee City Mall is also nearby. It has many outlets of luxurious brands and more.
4. DLF Phase 3
DLF Phase 3, popularly known as Sector 24, is closely connected to Metro services. The closest metro station is Dronacharya, which is only 6 minutes away from DLF Cyber City and Cyber Hub. They have their own churches, temples, and community centers. Neelkanth Hospital is located in DLF phase three. DLF Phase 3 consists largely of independent residences and bungalows.
5. Palam Vihar
Only about 20 minutes away from DLF Cyber City, Palam Vihar is located near sector 21 in Gurgaon. With a bit away from the city chaos and daily hustle, this locality offers independent floors and kothis. Ansal Plaza Mall is nearby. The rent in these localities ranges from Rs. 20,000 to Rs. 30,000 monthly.
6. DLF Phase 1
The DLF Phase 1 is an area that is smoothly connected to both the nearby cities, Delhi and Faridabad, and is located in the northeastern parts of Gurgaon and the southwestern parts of Delhi. Moving to Gurgaon Tips includes this area, as it is an entirely residential area, and is close to Golf Course Road. It is only about 9–10 minutes away from DLF Cyber City, while also being well connected to Sikanderpur Metro Station. This locality largely has huge apartments, roughhouses, and big bungalows.
7. Sushant Lok Phase 1
You will find a blend of apartments and kothis, this locality is well connected to IFFCO Chowk and renowned hospitals. It is also near to MG Road metro station. This one is hugely recommended and is one of the most preferable areas in Gurgaon. These localities offer premium accommodation with a monthly rent of Rs. 30,000 and above.
Alongside, these Best Areas to Live in Gurgaon, we also have luxurious accommodations options for you. Some of these are:
Aralias, Sector-42.
Emilia, Sector-42.
Magnolias, Sector-42.
Tatvam Villas, Sector-48.
Belaire, Sector-54.
Ridgewood Apartment, DLF Phase IV.
Hamilton Court, DLF Phase IV.
DLF Park Place, DLF Phase V.
The Princeton Towers, IRIS, DLF Trinity Tower (The Golf Course Road).
#residential real estate#commercial real estate#property consultant#realestategurgaon#buying property#realestateinvestment#real estate india#buying home
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Adani Lushlands in Gwal Pahari, Gurgaon | Buy 4 BHK Luxury Apartments
Discover Adani Lushlands: A Premium 4 BHK Residential Haven in Gurgaon
Looking for an exquisite living experience in Gurgaon that offers a blend of modern luxury and natural tranquility? Adani Lushlands in Sector 2, Gwal Pahari, might be the ideal home for you. This newly launched premium residential project brings the best of both worlds—high-end amenities set within a lush, green landscape. With 4 BHK apartments starting at 4750 sq. ft. and priced from ₹9.97 Cr Onwards*, Adani Lushlands is designed for those who seek privacy, luxury, and convenience.
About Adani Lushlands
Spanning 9 acres of green land, Adani Lushlands is more than just a residence; it’s a lifestyle designed for comfort, sophistication, and peace. Situated on the Gurgaon-Faridabad Road, this project offers excellent connectivity to Delhi, Cyber City, educational institutions, and healthcare facilities. Each 4750 sq. ft. duplex apartment is crafted with modern architecture, and the development emphasizes sustainability with eco-friendly features and abundant green spaces, including a private forest for residents.
Key Highlights
Grand Reception Lobbies: Elegant and inviting lobbies that make a statement of luxury as soon as you enter.
Private Lobbies: Each apartment comes with its own private lobby, enhancing privacy and exclusivity.
Exclusive Clubhouses: Enjoy two exclusive clubhouses, complete with salons, pools, and a social club for various activities.
Wrap-Around Balconies: Apartments feature spacious wrap-around balconies for a seamless indoor-outdoor experience.
Advanced Security: Five-tier security ensures a safe and secure environment for all residents.
Ample Parking: Five-level parking facilities to accommodate residents’ vehicles comfortably.
World-Class Amenities at Adani Lushlands
Adani Lushlands provides a host of amenities designed to cater to every need, combining comfort and leisure with natural beauty. Some of the notable amenities include:
Infinity Pool Overlooking a Ravine: A tranquil infinity pool with breathtaking views.
Two Flats per Floor: Ensuring privacy and space with just two apartments per floor.
Resort-Style Living: Experience luxury living with resort-like facilities, including a dedicated sports and social club.
Exclusive Private Forest: A private forest for exploration and leisure within the community.
High-Rise Luxury Amenities: Embrace a lifestyle of luxury with modern amenities designed for urban living.
Dedicated Children’s Play Area: A safe and fun area for kids to play and socialize.
Location Advantages of Adani Lushlands
Strategically located on the Gurgaon-Faridabad Road, Adani Lushlands offers connectivity and accessibility that few developments in Gurgaon can match:
0 Minutes to Delhi Access: Quickly reach Delhi with ease.
5 Minutes to TERI Golf Course: Enjoy close proximity to top recreational spots.
10 Minutes to Golf Course Road: Access this prime location in just minutes.
40 Minutes to IGI Airport: Convenient travel to and from Indira Gandhi International Airport.
15 Minutes to Pathways School: Excellent educational options close by.
10 Minutes to Ambience Mall: World-class shopping just a short drive away.
20 Minutes to Medanta Hospital: Quality healthcare is easily accessible.
Why Choose Adani Lushlands?
Adani Lushlands combines a peaceful environment with unmatched luxury, making it a top choice for discerning buyers and investors. The project’s eco-friendly approach integrates vast green areas, water conservation systems, and energy-efficient amenities, promoting a sustainable lifestyle. Its security-contained neighborhood with 24/7 surveillance ensures a safe, gated community for all residents.
Conclusion
Adani Lushlands is a premier residential project that balances luxury with nature, offering an unparalleled living experience in Gwal Pahari, Gurgaon. With its prime location, exceptional amenities, and spacious, eco-friendly designs, it’s an excellent choice for those who value exclusivity, security, and connectivity. Whether you’re seeking a luxurious residence or a secure investment, Adani Lushlands is where luxury meets tranquility.
Interested in Adani Lushlands? Learn more about this premium project and secure your dream home today.
So, whether you're considering moving to Adani Lushlands or investing in Sector 2, Gwal Pahari, Gurgaon. It's a promising choice with convenient amenities and a thriving location.
Explore more luxury apartments in Gurgaon By Premium Developers at Promising location
Contact Us:-
Website:- www.luxuryresidences.in
Call:- +91 9899055893
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10 Profitable Business Ideas in Dubai for 2024- Grow Your Business
Dubai is one of the world’s leading business hubs, offering a booming economy and a business-friendly environment in 2024. Whether you’re a local or foreign investor, the city’s diverse industries and vibrant population provide countless opportunities for profitable ventures.
From iconic landmarks to cutting-edge technology, Dubai has become a global center for trade, tourism, finance, and innovation. With millions of tourists visiting each year and a rapidly expanding digital landscape, Dubai is a great place to start a business. Here are the top 10 profitable business ideas to explore in 2024.
1. E-commerce and Online Retail
With high internet penetration and strong government support for digital businesses, the e-commerce sector is booming. Launching an online store, especially one that sells niche or customized products, can be very profitable. Use social media marketing and influencer partnerships to drive traffic and sales.
2. Food and Beverage Industry
Dubai's dynamic culinary scene offers numerous opportunities, such as:
Specialty cafes offering unique brews.
Food trucks catering to busy consumers.
Healthy food delivery services.
Unique dining experiences (e.g., underwater restaurants). Quality ingredients and excellent customer service are key to success in this sector.
3. Tourism and Hospitality
With millions of visitors annually, Dubai is a top tourist destination. Key opportunities include:
Luxury hotels and resorts.
Travel agencies offering bespoke itineraries.
Specialized tour operators focused on local experiences. Collaborating with local attractions can help create irresistible packages for tourists.
4. Technology and IT Services
Dubai is rapidly becoming a “smart city,” creating demand for tech services. There are opportunities in mobile app development, AI, blockchain, IoT, and cloud computing. Networking and gaining certifications in emerging tech will help you succeed in this field.
5. Health and Wellness
The growing focus on health in Dubai opens doors for businesses like:
Fitness studios.
Wellness retreats.
Organic product stores.
Specialized health clinics. Deliver high-quality services and use digital marketing to build a loyal customer base.
6. Education and Training
Education is highly valued in Dubai, creating demand for:
Language schools.
Vocational training centers.
Tutoring services.
Online learning platforms. Offering specialized courses and experienced instructors will help you stand out.
7. Real Estate and Property Management
Dubai’s real estate market continues to thrive. Opportunities include:
Property management services.
Real estate consulting.
Vacation rental platforms. Conducting thorough market research and building strong client relationships will be key to your success.
8. Renewable Energy and Sustainability Solutions
Dubai is committed to sustainability, providing opportunities for businesses in:
Solar energy projects.
Recycling services.
Eco-friendly products.
Green consulting. These businesses align with the city’s long-term goals for sustainability and are expected to grow.
9. Event Planning and Management
Dubai’s vibrant events scene creates high demand for event planning services. Opportunities include:
Wedding planning.
Corporate event management.
Trade show and conference organizing. Building strong industry connections and attention to detail will be crucial in this competitive field.
10. Retail and Fashion
With a luxury shopping scene and a growing fashion market, there are several opportunities, including:
Boutique stores.
Online fashion platforms.
Luxury consignment shops. Staying up to date with fashion trends and offering excellent customer service can help you succeed in Dubai’s competitive retail market.
Raes - Help you establish and grow your business in Dubai
Dubai offers a wealth of business opportunities across various sectors. By identifying the right niche and aligning your business with local trends, you can capitalize on the city's dynamic economy.
Whether you're looking to start a business in Dubai's mainland or a free zone, it's important to understand the regulatory requirements for your industry. Partnering with experienced consultants can simplify the setup process.
At Raes Associates, we can guide you through company formation, registration, and compliance to help you establish and grow your business in Dubai. Contact us today to make your business dreams a reality!
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9 Top Applications of Artificial Intelligence in Business
Artificial Intelligence (AI) is transforming the way businesses operate. From improving customer experience to optimizing internal processes, AI is everywhere. If you're considering a course on artificial intelligence or an AI intelligence course, understanding its real-world applications can motivate you to upskill and boost your career prospects.
Here are 9 top applications of AI in business:
Customer Service Chatbots AI-powered chatbots help businesses provide 24/7 customer support. These chatbots can answer frequently asked questions, resolve issues, and improve customer experience without human intervention. Learning about AI in customer service can make you a valuable asset in roles that focus on customer interaction and support.
Personalized Marketing AI helps analyze customer behavior and preferences, allowing companies to deliver personalized marketing campaigns. For example, AI algorithms can suggest products based on past purchases. Marketers who take an artificial intelligence course can leverage AI tools to create highly targeted strategies, increasing sales.
Predictive Analytics Businesses use AI to predict future trends by analyzing historical data. This is especially useful in industries like retail, finance, and healthcare, where forecasting demand or risks is crucial. Professionals skilled in AI can work as data analysts or business strategists, roles that are highly in demand today.
Process Automation Repetitive tasks like data entry, invoice processing, and payroll can be automated using AI. This reduces human error and speeds up workflow, saving time and money. Upskilling through an AI intelligence course can prepare you for roles in process management and operational efficiency.
Supply Chain Management AI helps businesses optimize their supply chain by predicting demand, managing inventory, and reducing delays. With AI, companies can also improve logistics by determining the best routes and delivery schedules. Understanding AI applications in supply chain management opens up opportunities in operations and logistics.
Fraud Detection In industries like banking and insurance, AI is used to detect fraudulent activities by analyzing patterns and anomalies. This reduces the risk of financial loss and enhances security. By learning AI in fraud detection, you can pursue roles in cybersecurity or finance.
Product Recommendations E-commerce platforms like Amazon use AI to recommend products to customers based on their browsing history and previous purchases. Businesses use these algorithms to drive sales and increase customer satisfaction. Knowledge of AI in recommendation systems can benefit those pursuing roles in product management and digital marketing.
Human Resource Management AI helps HR teams streamline recruitment by screening resumes, scheduling interviews, and even conducting initial interviews via AI-powered tools. It can also monitor employee performance and suggest training programs. Taking an artificial intelligence course can prepare you for roles in HR tech, which is rapidly evolving with AI.
AI in Healthcare AI is revolutionizing healthcare by assisting in diagnostics, treatment planning, and even robotic surgeries. Machine learning algorithms analyze patient data to suggest treatment options, while AI tools help doctors provide personalized care. Professionals in the healthcare field who learn AI can take on cutting-edge roles in health technology.
The Upskilling Advantage
Enrolling in a course on artificial intelligence or a related AI intelligence course can significantly boost your employability. With businesses increasingly relying on AI for decision-making, data analysis, and customer engagement, there's a growing demand for AI professionals across various sectors. Upskilling in AI not only makes you more competitive in the job market but also equips you with the tools to solve real-world problems using AI technologies. Whether you're a developer, marketer, or business analyst, an artificial intelligence course can open up new career paths and enhance your current role.
As businesses continue to adopt AI, professionals with AI skills will be crucial in driving innovation and efficiency. Invest in your future today by learning AI and staying ahead of the curve in this rapidly changing business landscape.
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ANALYSIS OF HEALTHCARE SECTOR IN STOCK MARKET
Why should you choose HEALTHCARE SECTOR in stock market?
1. Global Demand: Health is in a manner of speaking a necessity, cutting across the face of the globe; most of the companies in this sector have international markets waiting for them in order to discover more growth. 2. Potential High Returns: Of course, some health stocks might be exceptionally volatile, but biotech companies, for example, can end up with extremely good returns. 3.Resilience: Probably, healthcare could be termed as a defensive sector as it usually does relatively well in bad economic times. Humans always need medical care regardless of whether the economy is flourishing or in a doldrums. 4.Aging Population: Due to the increase of the elderly population worldwide, the demand for healthcare services and products is expected to rise exponentially and drive growth in the sector. 5.Great investment scope:T he most technologically advanced sector is the healthcare sector in terms of biotechnology, pharmaceuticals, and telemedicine. It creates great investment scopes. 6. Multiple investment areas: There are numerous types of sub-sectors, such as pharmaceuticals, biotechnology, medical devices, and health insurance. This allows for multiple investment strategies. 7.Governnment support: In many areas of healthcare, there is funding from the governments, grants, and subsidies that most companies use for research and development purposes. 8.Global Demand: Health is in a manner of speaking a necessity, cutting across the face of the globe; most of the companies in this sector have international markets waiting for them in order to discover more growth. 9.Revenue Streams: Most of the healthcare companies are stable and have repeated revenue streams, especially those involved with basic services and products. 10.Potential High Returns: Of course, some health stocks might be exceptionally volatile, but biotech companies, for example, can end up with extremely good returns.
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What are the career options after Digital Marketing?
The digital landscape is evolving at lightning speed, and with it comes a plethora of exciting career opportunities. If you’ve ever thought about stepping into the dynamic world of digital marketing, now is the perfect time to explore your options. From social media managers to data analysts, the possibilities are vast and varied. What makes this field even more appealing? The demand for skilled professionals continues to rise as businesses strive to establish their online presence.
As we dive deeper into what lies ahead in this thriving sector, you'll discover not just potential job titles but also the essential skills that will set you apart from the competition. Whether you're a recent graduate or looking for a career shift, there's something here for everyone interested in making their mark in digital marketing. Let’s navigate through these enticing prospects together!
Top 10 Career Opportunities in Digital Marketing
Digital marketing offers a diverse array of career paths. Each role caters to different skills and interests.
1. SEO Specialist: Focuses on improving website visibility in search engines through optimization strategies.
2. Content Marketing Manager: Crafts compelling content aimed at engaging target audiences while driving traffic.
3. Social Media Manager: Curates brand presence across platforms like Instagram, Facebook, and Twitter by creating posts and interacting with followers.
4. Email Marketing Specialist: Designs targeted campaigns to cultivate customer relationships via newsletters and promotions.
5. PPC Specialist: Manages pay-per-click advertising efforts, ensuring that ads reach the right audience effectively.
6. Data Analyst: Interprets data from various digital channels to provide insights for better marketing decisions.
7. Digital Marketing Strategist: Develops comprehensive marketing plans that integrate multiple online channels for maximum impact.
8. Influencer Marketer: Collaborates with social media influencers to promote brands authentically through their established audiences.
9. Web Developer/Designer: Builds user-friendly websites tailored for optimal performance and SEO integration.
10. Affiliate Marketing Manager: Oversees partnerships with affiliates who promote products or services in exchange for commission-based rewards.
What skills are in most demand for digital marketing?
Digital marketing is a dynamic field that requires a blend of technical and creative skills. Understanding SEO fundamentals is essential for driving organic traffic to websites. Marketers who can optimize content effectively stand out in the industry.
Data analysis also plays a crucial role. Professionals must be able to interpret metrics and make data-driven decisions. This skill enables campaigns to be refined for better performance.
Content creation cannot be overlooked either. Engaging copywriting, captivating visuals, and video production are vital components of successful digital strategies.
Additionally, proficiency in social media platforms is increasingly important. Knowing how to leverage these channels helps brands connect with their audience authentically.
Adaptability is key. The digital landscape evolves rapidly; staying updated with trends ensures relevance in this career path. These skills collectively foster success in the competitive world of digital marketing.
How can I start a career in digital marketing in Delhi?
Starting a career in digital marketing in Delhi is an exciting journey. Begin by researching the various roles available, such as SEO specialist, content marketer, or social media manager.
Enroll in a reputable digital marketing course in Laxmi Nagar to gain foundational knowledge. Look for programs that offer hands-on experience and real-world projects.
Networking is crucial too. Attend workshops and industry meetups to connect with professionals already working in the field. These connections can open doors to job opportunities.
Additionally, consider building your online presence through personal projects or internships. Showcasing your skills on platforms like LinkedIn can attract potential employers.
Stay updated on industry trends by following blogs and podcasts dedicated to digital marketing insights. Continuous learning will keep you competitive as you embark on this dynamic career path.
BIIT Technology- Digital Marketing Course in Laxmi Nagar
BIIT Technology offers a comprehensive digital marketing course in Laxmi Nagar that caters to aspiring marketers eager to dive into this dynamic field. The program covers essential topics, including SEO, social media marketing, content creation, and analytics. Learning from industry professionals ensures you gain practical insights along with theoretical knowledge.
What sets BIIT apart is its focus on real-world applications. Students engage in hands-on projects and case studies that prepare them for actual workplace scenarios. Additionally, the institute provides networking opportunities through workshops and events where students can connect with experts and peers alike.
For those who prefer flexibility, there are options for online courses as well. This allows individuals to learn at their own pace while balancing other commitments. Whether you're looking to enhance your skills or start fresh in the digital landscape, BIIT Technology's offerings aim to equip you with the tools necessary for success.
Embarking on a career in digital marketing opens up diverse opportunities across various industries. With continuous growth expected in this sector, investing time in a quality education like that offered at BIIT could be your next step towards achieving professional fulfillment.
Read Our Related Post:-
Best Digital Marketing Course in East Delhi
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