#dream11 ipl 2020

[the-northcap-university]

Leveraging the Power of Sports Sponsorship: Impact on Brand Equity in the IPL Era

In recent years, sports sponsorship has emerged as a potent marketing strategy for brands worldwide. The Indian Premier League (IPL), one of the most-watched cricket tournaments globally, has become a prime arena for brands to enhance their visibility and build brand equity. This blog explores the role of sponsoring sports events like the IPL in bolstering brand equity, supported by data and sources.

Increased Brand Exposure: Sponsoring the IPL offers brands unparalleled visibility to a vast and diverse audience. According to a report by Nielsen, the IPL 2020 garnered a cumulative reach of 405 million viewers, making it a lucrative platform for brand exposure (Source: Nielsen Sports). With matches broadcasted globally and extensive media coverage, sponsors gain widespread visibility, thereby increasing brand awareness among a broad demographic.

Enhanced Brand Recall and Recognition: Associating with a high-profile sporting event like the IPL helps brands to establish strong associations in consumers' minds. A study conducted by Kantar revealed that IPL sponsors experienced a 17% increase in brand recall compared to non-sponsors (Source: Kantar). Consistent brand presence throughout the tournament, including on player jerseys, stadiums, and advertisements, reinforces brand recognition and ensures that the brand stays top-of-mind among consumers.

Positive Brand Image and Perception: Sponsoring sports events like the IPL allows brands to align themselves with the passion and excitement of sports, fostering positive brand associations. Research indicates that consumers perceive brands sponsoring sports events as dynamic, youthful, and energetic (Source: Marketwatch). This positive brand image translates into increased consumer trust, loyalty, and preference, ultimately contributing to enhanced brand equity.

Opportunities for Consumer Engagement: Sports sponsorships offer brands unique opportunities for direct consumer engagement and interaction. Through various activation activities such as fan zones, contests, and social media campaigns, sponsors can create immersive brand experiences for fans. According to a study by Ipsos, 75% of fans feel more positively about sponsors who engage them beyond traditional advertising (Source: Ipsos). Such interactive initiatives not only strengthen brand-consumer relationships but also generate valuable user-generated content, amplifying brand reach and engagement.

Financial Performance and Market Share: Research suggests a positive correlation between sports sponsorship and financial performance. A study published in the Journal of Advertising Research found that companies investing in sports sponsorship experienced an increase in market share and stock prices (Source: Journal of Advertising Research). The heightened visibility and positive brand associations derived from sponsoring sports events like the IPL contribute to improved brand performance and competitiveness in the market.

Long-Term Brand Building and Loyalty: While the immediate impact of sports sponsorship is evident, its long-term benefits in brand building and loyalty are equally significant. According to a report by Repucom, 65% of sports fans are more likely to purchase products from brands actively involved in sponsoring sports events (Source: Repucom). By nurturing emotional connections with consumers through shared experiences and values, brands can cultivate enduring brand loyalty, driving sustained growth and profitability.

Here are some of the prominent team-brand associations in the IPL:

Mumbai Indians:

Principal Sponsor: Samsung

Official Partners: Marriott Bonvoy, Colors, Usha, Jio, Kingfisher, Dream11, Burger King, Kotak, William Lawson's, Boat, DNA Networks, Radio City, Performax, Astral Pipes

Chennai Super Kings:

Principal Sponsor: Muthoot Group

Official Partners: Equitas Small Finance Bank, Gulf Oil, Nippon Paint, EUME, FanCode, Dream11, Boat, SEVEN, Astral Pipes, Usha, Nippon India Mutual Fund

Kolkata Knight Riders:

Principal Sponsor: BYJU'S

Official Partners: Lux Cozi, Astral Pipes, Dream11, Jio, Kingfisher, Greenply, Royal Stag, Kotak, Nokia, Medimix, Colgate, Asian Paints, Royal Stag, TV9 Bangla, Kotak, and Fancode

Royal Challengers Bangalore:

Principal Sponsor: Muthoot Fincorp

Official Partners: Duroflex, Astral Pipes, Kotak, Jio, Max Life Insurance, Exide, Singha, Mai Dubai, Kingfisher, Dream11, and Nissin.

Delhi Capitals:

Principal Sponsor: JSW Group

Official Partners: APL Apollo, Dream11, Jio, FanCode, Boat, Kotak, Colgate, BKT Tires, Livinguard, Fever FM, Nerolac, and EbixCash.

Rajasthan Royals:

Principal Sponsor: TV9 Bharatvarsh

Official Partners: Kei Wires & Cables, Astral Pipes, Kingfisher, Jio, Red Bull, Dream11, DafaNews, Dream11, FanCode, Acko General Insurance, and Jai Raj Steel.

Sunrisers Hyderabad:

Principal Sponsor: JK Lakshmi Cement

Official Partners: Ralco Tyres, Astral Pipes, Dream11, Jio, TCL, Colgate, Kia Motors, Nerolac, BKT Tires, and Jai Raj Steel.

Punjab Kings:

Principal Sponsor: EbixCash

Official Partners: BKT Tires, Colgate, Astral Pipes, Dream11, Jio, Fancode, Tata Motors, and Jai Raj Steel.

These associations not only provide financial support to the teams but also help brands in gaining exposure and reaching out to a wide audience during the IPL season.

Sponsoring sports events like the IPL offers brands a powerful platform to enhance brand equity and achieve strategic marketing objectives. The extensive reach, heightened visibility, and positive brand associations derived from sports sponsorships contribute to increased brand awareness, recall, and preference among consumers. Moreover, the opportunities for consumer engagement and long-term brand building further solidify the value proposition of sports sponsorship for brands. As the global sports sponsorship landscape continues to evolve, brands leveraging the inherent synergy between sports and marketing stand to reap substantial rewards in terms of brand equity and financial performance.

Authored by Dr. Kanchan Yadav Assistant Professor, Department of Management & Commerce Studies, The NorthCap University

[ashutentaran]

IPL 2020 KKR vs MI 5th Match Prediction: Kolkata Knight Riders vs Mumbai Indians, Weather forecast, Pitch Report, Captain, Fantasy Playing Tips, Probable XI. Some matches are done with. The Indian Premier League 2020 has begun. In just a few match-days we have witnessed a couple of nail-biting encounters so early in the tournament. Its time for Match 5, KKR vs MI. Having won the IPL title twice, KKR are certainly contenders for this season’s title and they would like to begin their tournament with a bang! That said, MI are coming after their defeat to last season’s finalists CSK and will look to get things back into the game. So it will be a match to watch!

[crickcasino]

Record-breaking increase in IPL 2020 viewership, World's most favorite T20 league

Record-breaking increase in IPL 2020 viewership, World’s most favorite T20 league

Record-breaking increase in IPL 2020 viewership

In the IPL 2020, defending champion Mumbai Indians (MI) once again won the title by doing amazing work. This time, due to the Corona virus (Covid-19), there were no spectators on the ground, but even then the popularity of T20’s biggest lagi did not decrease. This year, people sit in their homes and give their love to this league. This is the…

[anuragsinghs-blog]

MI vs DC Final Dream11 Prediction: Rohit Sharma not replaced, Shikhar Dhawan to captain

MI vs DC Final Dream11 Prediction: Rohit Sharma not replaced, Shikhar Dhawan to captain

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Image Source: IPLT20.COM Mumbai Indians vs Dellhi Capitals IPL 2020 Final Dream 11 Team and Fantasy Tips MI vs DC

The final match of IPL 2020 is to be played today between Mumbai Indians and Delhi Capitals at Dubai International Cricket Stadium. With this match, either we will get a new champion team in the form of Delhi or Mumbai Indians will increase their title.…

[newsyatra]

Mumbai Indians vs Delhi Capitals Head To Head Today IPL 2020 Final Match Preview MI vs DC - मुंबई इंडियंस बनाम दिल्ली कैपिटल्स हेट टू हेड आज का मैच आईपीएल 2020 फाइनल एमआई बनाम डीसी

Mumbai Indians vs Delhi Capitals Head To Head Today IPL 2020 Final Match Preview MI vs DC – मुंबई इंडियंस बनाम दिल्ली कैपिटल्स हेट टू हेड आज का मैच आईपीएल 2020 फाइनल एमआई बनाम डीसी

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Image Source : IPLT20.COM Mumbai Indians vs Delhi Capitals Head To Head Today IPL 2020 Final Match Preview MI vs DC

मुंबई इंडियंस और दिल्ली कैपिटल्स के बीच आज आईपीएल 2020 का फाइनल मुकाबला दुबई इंटरनेशनल क्रिकेट स्टेडियम में खेला जाना है। इस मुकाबले को जीतकर श्रेयस अय्यर की दिल्ली कैपिटल्स के पास इतिहास रचने का मौका है, वहीं मुंबई इंडियंस अपने खिताबों की सूची को 4 से…

[wowhealthfitness20]

Sachin Tendulkar Boosts MI Spirits in a Video Message Ahead of Final Game Against DC Just a day before defending champions Mumbai Indians (MI) locks horns with Delhi Capitals (DC) in the…

[trendsfashion27]

MS Dhoni ने खिलाड़ी को लिया गोद में, चेहरे पर पोता केक तो चिल्लाया- ‘ठंडा लग रहा है…’ – देखें Video Viral Video: MS Dhoni ने खिलाड़ी को लिया गोद में, पोता केक तो चिल्लाया- 'ठंडा लग रहा है...'

[ashutentaran]

If you weren’t a fan of the IPL, there was no chance of you making it to me today. But, I guess, we’re talking IPL 2020 news together. So, before we begin taking a look at the venue, teams, and players, let’s see the latest updates to the sponsors for IPL’s 13th season.

[crickcasino]

Mumbai Indians win 5th IPL trophy, created history by defeating DC in IPL 2020 Final

Mumbai Indians win 5th IPL trophy, created history by defeating DC in IPL 2020 Final

IPL 2020 Final: Mumbai Indians win 5th IPL trophy

Mumbai Indians, the most successful team in the Indian Premier League, has defeated Delhi Capitals by 5 wickets in the final of IPL 2020. With this victory, the Mumbai team has named the IPL title for the fifth time.

Chasing the target of 157 runs from Delhi, Mumbai Indians made history by achieving the target in 18.4 overs with the help of…

[burningtopicposts]

SRH vs MI: Victory required for Hyderabad to reach playoff, Mumbai will check their bench strength

SRH vs MI: Victory required for Hyderabad to reach playoff, Mumbai will check their bench strength

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Image Source: IPLT20.COM Sunrisers Hyderabad vs Mumbai Indians Head to Head Today IPL Match 56 Preview SRH vs MI

The last match of the IPL 2020 league stage between Sunrisers Hyderabad and Mumbai Indians is to be played at the Sharjah Cricket Stadium on Tuesday evening from 7:30 pm. If the Mumbai team has already qualified for the playoffs, then they will just want to check their bench…

[anuragsinghs-blog]

CSK vs KXIP: Last time was dust by 10 wickets, now CSK will be routed in the way of Punjab's playoffs

CSK vs KXIP: Last time was dust by 10 wickets, now CSK will be routed in the way of Punjab’s playoffs

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Image Source: IPLT20.COM Chennai Super Kings vs Kings Xi Punjab Head to Head Today IPL Match 53 Preview CSK vs KXIP

The 53rd match of IPL 2020 is to be played between Mahendra Singh-led Chennai Super Kings and KL Rahul’s Kings XI Punjab at the Sheikh Zayed Stadium in Abu Dhabi on Sunday afternoon. After the Royal Challengers Bangalore and Kolkata Knight Riders…

[newsyatra]

Sunrisers Hyderabad vs Mumbai Indians Head To Head Today IPL Match 56 Preview SRH vs MI - प्लेऑफ में पहुंचने के लिए हैदराबाद के लिए जीत जरूरी, मुंबई चैक करेगी अपनी बेंच स्ट्रेंथ

Sunrisers Hyderabad vs Mumbai Indians Head To Head Today IPL Match 56 Preview SRH vs MI – प्लेऑफ में पहुंचने के लिए हैदराबाद के लिए जीत जरूरी, मुंबई चैक करेगी अपनी बेंच स्ट्रेंथ

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Image Source : IPLT20.COM Sunrisers Hyderabad vs Mumbai Indians Head To Head Today IPL Match 56 Preview SRH vs MI 

सनराइजर्स हैदराबाद और मुंबई इंडियंस के बीच आईपीएल 2020 की लीग स्टेज का आखिरी मुकाबला शारजाह क्रिकेट स्टेडियम में मंगलवार शाम 7:30 बजे से खेला जाना है। मुंबई की टीम प्लेऑफ के लिए पहले ही क्वालीफाई कर चुकी है तो वह बस इस मैच में अपनी बेंच स्ट्रेंथ को चैक…

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आधे लीग मैच खत्म; राहुल टॉप स्कोरर फिर भी उनकी टीम पंजाब सबसे नीचे, संजू के नाम सबसे ज्यादा छक्के, आर्चर ने सबसे ज्यादा डॉट बॉल फेंकी

आधे लीग मैच खत्म; राहुल टॉप स्कोरर फिर भी उनकी टीम पंजाब सबसे नीचे, संजू के नाम सबसे ज्यादा छक्के, आर्चर ने सबसे ज्यादा डॉट बॉल फेंकी

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IPL: IPL UAE 2020 Records Stats; Lokesh Rahul Virat Kohli | Highest Run Scorer, Most Fifties And Centuries In Indian Premier League 2020

10 दिन पहले

आईपीएल सीजन-13 में लीग स्टेज के 56 में से 28 मुकाबले हो चुके हैं। अब तक के सफर में डिफेंडिंग चैम्पियन मुंबई इंडियंस 7 में से 5 मैच जीतकर पॉइंट्स टेबल में टॉप पर काबिज है। किंग्स इलेवन पंजाब इतने ही मैच…

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Rohit Sharma hits record in IPL 2020 final against Delhi Capitals

Rohit Sharma hits record in IPL 2020 final against Delhi Capitals

Rohit Sharma hits record in IPL 2020 final

In the final match of IPL season 13 (IPL 13), Mumbai Indians have won this tournament for the fifth time by defeating Mumbai Indians vs Delhi Capitals by 5 wickets. The biggest contribution in getting this title to Mumbai has been the captain of Mumbai, Rohit Sharma.

In this title match against Delhi, Rohit Hitman Sharma played an amazing innings…