#covergirl launch 2016

[mikhaelasworld]

SUPER MOGUL

#. 1 TYRA BANKS

Tyra Banks, is an American Fashion Model, Actress, TV Host, Producer,Author,Entrepreneur, and a Mogul. She began her career as a model at the age of 15, and was the first woman of African-American descent to be featured on the covers of GQ and the Sports Illustrated Swimsuit Issue, on which she appeared thrice. She was one of the original Victoria Secret Angels and the creator of the hit worldwide reality tv show franchise Americas Next Top Model. By the early 2000s, Banks was one of the world's top-earning models.

She has modeled on the runway for big fashion houses in New York, London, Milan and Paris for Chanel, Oscar de la Renta, Yves Saint Laurent, Anna Sui, Christian Dior, Donna Karan, Calvin Klein, Perry Ellis, Marc Jacobs, Givenchy, Herve Leger, Valentino, Fendi, Isaac Mizrahi, Giorgio Armani, Sonia Rykiel, Michael Kors and more.

She appeared in advertising campaigns for Yves Saint Laurent, Dolce & Gabbana, Escada, Tommy Hilfiger, Ralph Lauren, Halston, H&M, XOXO, Nine West, Swatch,  Versace, Christian Lacroix, Victoria's Secret, Got Milk?, Pepsi, Nike and more.

Tyra, signed a contract with CoverGirl cosmetics, launching advertising campaigns for the cosmetics company. She was one of only a few Black models to achieve Supermodel status. In the mid-1990s, Banks returned to America to do more commercial modeling.

According to Celebrity Net Worth, Tyra has an estimated net worth of $90 million as of 2019.

She had been feauture on the covers of several magazines worldwide with Vogue, Harpers Bazaar, Elle,GQ, Sports Illustrated, Vanity Fair, Allure, Marie Claire, Cosmopolitan, Metropolitan, Mega, Style, Remix, Paper, Interview, Black, Ocean Drive, Entertainment, Black Men, Shape, Essence, Ebony and more.

In 2014, She founded the cosmetics brand Tyra Beauty, which she completed a non-degree certificate program at Harvard Business School specifically for. Tyra Beauty uses a multi-level marketing system to recruit sales distributors, who are called "beautytainers" by the company.

In 1998, Tyra, co-authored a book entitled Tyra's Beauty, Inside and Out. She announced in May 2010 that she would be writing a novel, titled Modelland, loosely based on her own modelling experience. It was published in September 2011, intended to be the first of a planned three-part series; Modelland topped The New York Times Best Seller list in October 2011. In 2018, Tyra and her mother, Carolyn London, co-authored a book entitled "Perfect is Boring".

In August 2016, Tyra, accepted a position as a personal branding guest lecturer at Stanford University.

#2. KIMORA LEE-SIMMONS

Known professionally as Kimora Lee-Simmons. She is an American Fashion Model, Fashion Designer, TV Personality, Occasional Actress, Entrepreneur and Mogul. She was discovered by Karl Largerfield at the age of 13 and signed her exclusive at Tutelage to be his model for Chanel.

She helped inspire Karl Lagerfeld's creative vision and call for racial inclusion, and paved the way for other mixed race models in the fashion world. Karl Lagerfeld deemed her the "Face of 21st Century".

She gained attention in the fashion world when she closed Lagerfeld's haute couture show in 1989 as the "bride" – the concluding bridal look signature to every Chanel show under Lagerfeld’s tenure.

Kimora, later modeled for Fendi, Valentino, Emanuel Ungaro, Christian Dior, Roberto Cavalli, Kenzo, Anna Sui, Geoffrey Beene, and Yves Saint Laurent and more.

In 1998, Kimora, then husband, music mogul and entrepreneur, Russell Simmons, was at the helm of "Phat Farm", an urban menswear brand. Simmons created a parallel women’s brand, "Baby Phat by Kimora Lee Simmons", under the umbrella of "Phat Fashions".

Kimora, stepped in as Baby Phat's designer and creative director in creating a collection based on what she would wear.

Kimora has long been passionate about supporting AIDS research via amfAR (the American Foundations for AIDS Research). Kimora attended Lionel Richie’s performance to benefit amfAR at Cipriani Wall Street in April 2006 in NYC, and then the 'Cinema Against AIDS 2006', the annual event in aid of amfAR at Le Moulin de Mougins during the 59th International Cannes Film Festival in May 2006.

#3. ALEK WEK

Alek Wek, is a South Sudanese-British model and designer who began her fashion career at the age of 18. She has been hailed for her influence on the perception of beauty in the fashion industry.

She appeared in the music video for "GoldenEye" by Tina Turner.

She has modeled for big fashion houses in New York, London, Milan and Paris for Off-White, Akris, Balenciaga, Victoria Secret,Fashion by Look, Vivienne Westwood, DVF, Betsy Johnson, CR Book, Moschino, Viktor & Rolf, Michael Kors, Valentino, Lanvin, Versace, John Gallano, Ferragamo, Alexander McQueen, Baby Phat, Etro, Hermes, Givenchy, Sonia Rykiel,Christian Lacroix, Dries Van Nnoten, Schiaparelli,Chanel,Yves Saint Laurent,Dolce & Gabbana,Marc Jacobs and more.

She had been feauture on the covers of several magazines worldwide with Vogue, Harpers Bazaar,Forbes, Elle, Paper, Pop, Stylist, Re-Edition, Glamour, Dazed, i-D, Arise, L'officiel, Purple, Essence, Ebony,Style, Red, Cosmopolitan, Porter, Pride, Archetype and more.

Alek also designs a range of designer handbags called "Wek 1933", which are available throughout selected Selfridges department stores. The name refers to the year her father was born. Her inspiration for the designs came from the brass-clasp briefcase carried by her father.

Since 2002, Alek has been an advisor to the U.S. Committee for Refugees Advisory Council, which helps to raise awareness about the situation in Sudan, as well as the plight of refugees worldwide.

She is a missionary for World Vision, an organisation which combats AIDS, an ambassador for Doctors Without Borders in Sudan, and devotes time to UNICEF.

In July 2012, she returned to South Sudan with the UN Refugee Agency to highlight the stories of refugees returning from the north and the massive efforts needed to build and stabilise the country. In 2012, Alek teamed up with Amarula as the face of their campaign African Originals.

[safasingh-blog]

Information You Need To Know About 5 Billionaires In Hollywood

A lot of Hollywood entertainers are extremely wealthy -- but fewer than you might assume are actually billionaires. What sets them five billionaire entertainers and studio executives apart in their peers is not merely they innovate in the business, but they leveraged their success to create investments which provide important income beyond their own wages. Hollywood's billionaires' club might well not stay little for very long, however, as more and more stars launching their particular apparel and magnificence traces. Two stars -- Kylie Jenner and Jay-Z -- grew to become billionaires in 20-19 by yourself. Keep searching to get a closer examine just how 5 Hollywood celebrities that are additionally billionaires built their fortunes. Social media superstar turned splendor magnate Kylie Jenner is the planet's youngest billionaire, having a networth of about $ 1 billion. Jenner created headlines in March later Forbes declared her the most adorable selfmade billionaire ever at 21. The majority of Jenner's wealth stems out of beauty organization, Kylie Cosmetics, which is valued at $1.2 billion later CoverGirl parent Coty Inc. decided to obtain a bulk stake, Business Insider's Dominic-Madori Davis claimed at November. Jenner started showing up on her household's reality television series,"Keeping Up with the Kardashians," at age 10 and has recently built a massive societal media after so powerful that stocks of Snap fell 7 percent after she recently tweeted that she had stopped employing the program in 2018. Jay-Z's investments have left him that the world's very first billionaire rapper, using a net worth of about $ 1 billion.

Jay-Z, forty nine, devoting roughly $500 million out of his 14 No. 1 albums before taxation, however a large part of his riches stems from his business ventures, according to Forbes. He also founded a clothing line that he marketed to Iconix for around 204 million in 2007 and co-owns cognac brand D'Usse, besides owning music-streaming service Tidal. Jay-Z acquired Tidal for $56 million in 2015. In 20 17, Sprint purchased a 33% stake in the company for about $200 million, and that put the corporation's evaluation at $600 million. Jay-Z's stake in the business is now worth $100 million, according to Forbes. Jay-Z additionally has an exclusive art collection worth $70 million, also a bet in Uber values $70 million, also he possesses $50 million in real estate, according to Forbes. Media mogul Oprah Winfrey will probably be worth $2.7 billion. Born to a single mother in rural Mississippi, Winfrey began off like a news anchor ahead of spending 25 years web hosting"The Oprah Winfrey Show." The investments Winfrey created using her share of the series's income are at present worth roughly $2 billion, Forbes estimates. She eventually became a billionaire at 2003, as Stated by the Los Angeles Times. Winfrey, now sixty six, also leveraged her series's achievement to build a press empire and also amassed a lot of money of $2.7 billion from the process, according to Forbes. She owns 25.5% of the tv system OWN, an 8 percent stake from WW International, and features a content production cope with Apple TV+. Oprah has also voiced roles in"Charlotte's Web,""The Bee Movie," and"The Princess and the Frog," in addition to starring in"Lee Daniels' The Butler" and"Selma," amongst the others, according to The Oprah Magazine. Three-time Academy Award-winning director Steven Spielberg can be Value $3.6 billion. The box office success of"Jaws,""E.T. that the Extra-Terrestrial," and"Jurassic Park," among many others, have left Spielberg that the top-grossing manager of time. According to Forbes, the majority of Spielberg's fortune stems out of his films, however he's got also gained from his job as a consultant for Universal themeparks and the sale of DreamWorks Animation to NBCUniversal for about $ 3.8 billion in 2016. Spielberg, 72, co-founded DreamWorks Pictures alongside Jeffrey Katzenberg and David Geffen. George Lucas, the founder of this"Star Wars" and"Indiana Jones" franchises, is well worth $6.2 billion. Lucas, 75, may be the intelligence behind two of probably the most well-known picture franchises of our period, but he made most of his income from selling his manufacturing studio Lucasfilm to Disney for $4.05 billion in stock and cash in 2012, according to Bloomberg. Lucas also executive produced"The Land Before Time" and wrote"American Graffiti," accordingto IMDb. His highest-grossing picture,"Star Wars: Episode I The Phantom Menace," introduced in $474 million in the boxoffice. While Lucas initially appeared for a racecar driver, then he made a decision to pursue filmmaking after nearly dying in an auto accident. Lucas studied filmmaking in USC before founding Lucasfilm, as stated by the university's website. Lucas retired from his studio in 2012 to be able to turn his attention to independent films, based on The New York Times. More info about Richest Celebrities in the world just go to our new website.

[ongelukkigheid]

Taylor Swift before as well as after

The number of celebrities that are afraid to come to be the subject of plastic surgery is impressive! Take Taylor Swift as an example. Ever since she's transformed from a country music musician to a worldwide pop celebrity, she's been implicated of having several aesthetic treatments done including a nose job, breast implants, lips, butt, you name it! The celebrity site will tell you the details of the personal life and cosmetic surgery of the stars!

Although Taylor has "shake ... ed off" as if it's just part of her job for being so abundant and also well-known. However, we all know that someplace underneath that gorgeous body and soul of hers, she's not especially pleased about it.

Nevertheless, individuals take a look at her face and body since they believe she's gorgeous, concur? Otherwise, who would care and enter into every little detail selecting discrepancies from her eyes, nose, teeth, legs, or ... whatever!

At the very least ... that's the only reason that she's included here.

Yes, besides her undeniable vocal singing, dance, and song-writing abilities, we additionally think that she's incredibly quite and also warm. Therefore, it's very likely that she's had help from plastic surgeons.

Taylor Swift's Elegance Transformation

Allow's see just how the superstar's face as well as body have changed through the years. This need to offer us a much better suggestion about her all-natural beauty as well as whether there are other cosmetic surgeries we could've missed out on.

The year 1995

Consider that angel face! At merely 6 years old, Taylor already appears as a star planned. She has lovely dual eyelids that run deep below her brows. With this, we can pretty much dismiss any eye or eyelid surgical treatment. It likewise appears she's obtained ash blonde hair back then, no wonder they claim Taylor's all-natural hair color changes on its own.

The year 1996

That would have thought that she 'd play football when she was young? It's rarely you get to see a cute chubby Taylor Swift either. Take a look at the infant fat on her face, which completes waistline. It appears like she's obtained some big dollar teeth also as well as you'll see the teeth alter if you compare her photos from at that time and now. Braces anybody?

The year 2001

Taylor created a rate of interest in musical theatre at the young age of 9. She started taking vocal and also acting courses in New York however loved country music after paying attention to Shania Twain's songs. When she transformed 12 (in the picture), she received aid from a neighborhood artist and also was educated on how to play guitar and write tracks.

With most of the baby fat gone, her face functions have turned into the acquainted face we're so utilized to seeing. What a quiet young lad with unbelievable songs skills!

The year 2003

Taylor's household relocated to Hendersonville, Tennessee, when she was 14 since her mommy and also papa wanted to aid her to get involved in c and w. You can see that she's shed a great deal of weight here, and also, her face form has trimmed quite a bit revealing her natural v-shaped chin. She does not require chin implants or improving going by this.

The year 2004

When Taylor fulfilled Scott Borchetta in 2004, she became one of the very first significant finalizing for Large Maker Records. She's not just got the great appearances. Still, her songwriting skills had enhanced substantially after working really "TOUGH" with Liz Rose, The Warren Brothers, Brett James, Troy Verges, Mac McAnally and so on.

We can practically concur that Taylor Swift's charm is like god-gifted! Take a look at her gorgeous curly blonde hair and those chatting blue eyes. Fresh without makeup, Taylor's jawline has turned into one of her most eye-catching features, although her nose does appear to be larger than it is now, and also her breast location was still establishing.

The year 2006

After several years of discovering, researching, and also rushing, she finally released her initial brand-new cd "Taylor Swift," which peaked at number 5 on the Signboard 200. At merely 17 years old, Taylor has taken advantage of a big young girl's market as well as ended up being an idolizer for numerous women teenagers. Suddenly, every woman intended to replicate the means of how Taylor does her eye makeup, which was just one of her most fascinating features that improved her eye form to perfection!

The year 2008

Taylor launched her 2nd cd, "Courageous" in 2008, and also the lead track "Romance" placed number 4 in the US Billboard 100. She has formally become an American sweetheart with followers from both sexes. Her makeup again is placed on, and also her lip shade includes in her appeal, so it's no wonder why so many young American guys want a sweetheart like Swift.

At age 19, we have yet to find proof suggesting that the vocalist has had any type of cosmetic surgery. She has an instead regular-sized heart designed lips, not also plump and also not as well thin either, so it shows up lip shots are not in the books right here.

The year 2010

Here is the 21-year-old Taylor getting to the American Songs Awards at the Nokia Theatre in Los Angeles. Aside from dropping her universal curly search for the all brand-new straight hairdo, her nose likewise appears to be different contrasted to in the past. She may have gone through a refined rhinoplasty here as you can see that her nose bridge seems thinner, and also, the nose suggestions appear to be sharper and also pointier as well.

Miss Swift is a complete grown-up lady now as well as going by her breast size, we could not see any trace of a boob job (yet!), so we'll leave that point of view till later on as we continue.

Below's a full body shot of Taylor when she went to the 2010 Individuals' Choice Awards in LA. Perhaps there's a reason people called her a stick. She's pretty tall and also skinny, to be straightforward. However, we feel that she has a good body for modeling. The question she'll ever before require a liposuction surgery though and appears as she would certainly have made her popularity somehow ...

The year 2011

At the CoverGirl 50th Wedding anniversary celebration event at the BOA Steakhouse in West Hollywood, The Golden State. Taylor is looking sensational in this black strapless sweetheart dress flaunting her wonderful collarbones and shoulder structure. You need likewise to wonder what skin treatment she uses since her smooth, glowing skin is contrasting her red lips beautifully!

The year 2012

What a difference a year makes as Taylor heads to Sydney for the 2012 Aria Awards with her pair of "new friends"! Check out her upper body and also the method her bosom is laying in that gown. Unsure concerning you, yet those look like new boobs to us as well as they do not also appear all-natural either. If we had to think, after that yup ... those are breast augmentation therein.

The year 2013

Taylor Swift makes a curvy entry on the red carpet at the Golden Globes Awards in Beverly Hills. Her bust size has most definitely increased so we do not condemn you if you assume that she's checked out a surgeon and also obtained herself a breast enhancement surgical treatment done. Look exactly how buoyant as well as complete her boobs are now! And with today's healing abilities, it's not likely that we'll see any implant marks either.

Incidentally, are those creases revealing on her temple? Considered that she's just 24 years old, so she much better adhere to her skin treatment routine. Otherwise, she may need Botox fillers or a browlift procedure to deal with that location quickly.

The year 2014

If you think Taylor Swift's obtained a brand-new body, after that, you're correct! As a matter of fact, she looks absolutely nothing like the old stick number that many individuals have criticized, and then all of a sudden, she seems like the high blonde Kardashian ... WHAT! Are you sure those are her legs and also her butt?

Okay, while you may be screaming plastic surgery, however, we, ,believe she may have achieved that lower body via some physical fitness workout routines with an excellent personal trainer. Look very closely at her thighs and calf muscle mass ... those legs truthfully appear like effort. As to whether she has butt implants in her bum ... we'll let you make a decision!

The year 2015

Seriously people, if those do not appear like fake boobs to you, we don't recognize what does! Whether those breasts are genuine or otherwise, it did not stop Taylor from dating Scottish DJ and also document producer, Calvin Harris, with the pair supposedly earning over $145 million in overall, making them the highest possible paid celeb pair in 2015.

The year 2016

This was among one of the most successful years for Taylor in which she won 3 Grammy Honors for "1989" cd as well as "Bad Blood". There have been reports suggesting that the star has got tattoos on her arms, body, and also foot, nonetheless we couldn't find any evidence to support those claims. We have additionally seen images of her with the tat, number 13 on her hand, however, that ended up being a phony tattoo just.

The year 2017

Taylor Swift is looking as classy as ever in this outfit, and also, we don't even care if her breasts are phony anymore since the truth is, they look great! She released one more leading cd this year, Credibility, and also in case you wish to see her at work, here is just one of the latest video, END GAME, featuring Ed Sheeran and even Future.

After this video clip was launched, lots of fans are encouraged that Taylor had gone through a boob job treatment. Although we have thought this a number of years earlier, you've got to see how busty she searched in this MTV.

The year 2018

Right here, Taylor participates in the 2018 Billboard Music Awards in Las Vegas. No real adjustments that we could see here as well as although her left eye appears to smaller, that might be the timing of the cam shot.

[jasmine-jpg-posts]

BLOG INTRODUCTION 

This semester, I would like to investigate how cosmetic producing companies are using spokespeople on social media to promote and encourage their beauty standards. This idea emerged from my interest in pursuing a marketing career within the beauty and cosmetic industry. Within the last decade, the beauty industry has grown significantly, and with it, the competition for a more significant market share. I want to investigate how celebrity spokespeople are using their social platforms to promote different cosmetic companies and influence the way beauty is defined and perceived.

Many cosmetic producing companies rely on social media accounts to expand their audience and reach their target market. Often, celebrities play an important role in influencing the buying behaviors of our society. The reality is that by using celebrities as spokespeople, companies can increase brand awareness and gain the trust of consumers. Most often, an individual is more likely to purchase an item when they can associate it with a celebrity they admire.

The three influencers I will be looking at this semester will be Dacey Cash (Dacey_cash), James Charles (jamescharles), and Kyle Jenner (kyliejenner). I chose these celebrities because they individually represent a different company, fan base network, and demographic. Each of the companies they represent seem to have very distinct target markets and consumer populations. Also, each of these influencers has a different quantity of connections, some having a more extensive network of followers than others. Despite this, they have all found success in the beauty community and are current influencers in the industry.

Dacey Cash is a 26-year-old beauty guru who found fame on Youtube back in 2013. Her ethnic background is Asian and White. She currently has 96 thousand followers on Instagram, and she is a spokesperson for Almay. Almay is a cosmetic company that produces cruelty-free, hypoallergenic makeup intended to create clean and effortless makeup looks. Their products are fragrance-free, dermatologist-tested, and packaged using sustainable, eco-friendly elements.  

James Charles is an openly gay 20-year-old makeup artist who also developed his career on Youtube. Later, he gained fame on Instagram, where he currently has 16.3 million followers. He became the first male spokesperson for Covergirl in 2016, and since then, he is now an ambassador for Morphe cosmetics. Today, Morphe is well known for its collaborations with Los Angeles influencers. The brand is devoted to creating affordable makeup that encourages creativity and challenges stereotypes.

Finally, Kylie Jenner is a 22-year-old reality star and businesswoman who is now a social media icon. She is a self-made billionaire who currently has 161 million followers on Instagram. Her career started with a reality T.V. show series and it later took off in 2015 with the successful launch of her own cosmetic line, Kylie Cosmetics. The brand was intended to capture the “Kylie Jenner esthetic,” and today, it is classified as one of the fastest-growing beauty brands in the world.

Over the semester, I am interested in paying close attention to the way these celebrities are using their Instagram accounts to exemplify the different beauty standards that are encouraged by the companies they represent.

Dacey Cash

Instagram: Dacey_cash

Company Instagram: Almay  

James Charles

Instagram: JamesCharles

Company Instagram: Morphebrushes

Kylie Jenner

Instagram: KylieJenner

Company Instagram: Kyliecosmetics

[ouimillie]

The Best Women’s Clothing Store Boston Suggests Following These Fashion Bloggers

Do you need a dose of style inspiration? Then the following fashion enthusiasts have more than enough to satisfy your thirst. Whether you’re after everyday outfit tips or ideas regarding garments that you should wear on a trip, these bloggers from the USA can feed you with the information that you seek.

Girl With Curves: Tanesha began “Girl With Curves” in the hopes of empowering women to wear what they love and prove that they can throw on anything that makes them feel good about themselves. A renowned Women’s clothing store Boston that also operates via OUIMILLIE, started its business venture with the same ideology. Tanesha is a wife, a mother, and a licensed fashion expert and trendsetter. She uses her blog to share confidence tips, beauty secrets, and her personal style that she describes as “classic meets fashion-forward.”

Gal Meets Glam: The best Women’s clothing store Boston suggests all its clients read the blog “Gal Meets Glam.” Julia started this blog while she was pursuing a degree in business in college to show off her creativity. Of course, she began blogging as a novice. Julia used to spend hours researching HTML coding and watching video tutorials on how to use DSLR cameras. After graduating, she started a job in San Francisco, but she also maintained her blog as if it was her second job. Soon, in 2013, she chose to dive deep into blogging and started running it on a full-time basis.

Leather & Lip Gloss: Blogging was nothing more than an experimental venture for Leena when she started it in 2012. With time, “Leather & Lip Gloss” began to earn popularity. Then, in 2016, she launched her own women-centric website called The Style Spectrum. Leena shares her favorite style statements, ideas, products, and knowledge of fashion on both websites. She even offers personal style consultations today that you can avail in-person or via email. She is a mother and a wife who doesn’t hesitate to discuss the tidbits of her life and the challenges she faces in maintaining a fashion blog.

 Atlantic-Pacific: Blair thought about starting her blog when she was working as a merchandiser for GAP. “Atlantic-Pacific” was nothing more than a hobby that eventually evolved into a place where she shares tips, outfits, and style inspiration. Blair is in love with everything that’s feminine in this world, and never steps outside her house without her fashion essentials that include a bold-colored lipstick, high-heeled shoes, and a pair of sunglasses. She worked with fashion giants, such as Nordstrom, Tory Burch, CoverGirl, and Gucci. Blair even appeared in both online and printed publications of Vogue and Harper’s Bazaar.

Pink Peonies: It was in 2010 when Rachel started her blog called “Pink Peonies.” It was the method of her choice for documenting her first year of marriage. Once her wedding appeared on the cover of the Utah Valley Brides Magazine, women from across the entire US flocked at her blog, asking about her makeup essentials and clothing choices. It increased traffic on her blog page and even brought her under the radar of major fashion brands spread across cities like New York and Los Angeles.

Final words

So, if you believe that your hunger for information on the world of fashion is insatiable, then you must read these blogs. Don’t forget to visit the store mentioned earlier if you feel that you need to follow the words of these bloggers to the letter.

[worldlywomenworkingwonders]

Tyra Banks

- Tyra is an American television personality, producer, businesswoman, actress, author, former model and occasional singer

- She began her career as a model at age 15, and was the first African-American woman to be featured on the covers of GQ and the Sports Illustrated Swimsuit Issue, on which she appeared twice

- In her first runway season, she booked 25 shows in the 1991 Paris Fashion Week

- She began acting on television in 1993 on The Fresh Prince of Bel-Air, and made her film debut in 1995 in Higher Learning

- Also in 1993, Tyra signed a contract with CoverGirl cosmetics, launching advertising campaigns for the cosmetics company; in the mid-1990s, she returned to America to do more commercial modeling

- She was a Victoria's Secret Angel from 1997 to 2005; by the early 2000s, Tyra was one of the world's top-earning models

- In 1997, she received the VH1 award for “Supermodel of the Year"; that year, she was the first African-American chosen for the cover of the Victoria's Secret catalog

- She has appeared in editorials for American, Italian, French, and Spanish Vogue; American, French, German, and Spanish Elle; American, German, and Malaysian Harper's Bazaar; V; W, and Vanity Fair

- Tyra has also been featured on the covers of magazines such as Elle; Harper's Bazaar; Spanish Vogue; Cosmopolitan; Seventeen, and Teen Vogue

- She has walked in fashion shows for Chanel, Oscar de la Renta, Yves Saint Laurent, Anna Sui, Christian Dior, Donna Karan, Calvin Klein, Perry Ellis, Marc Jacobs, Givenchy, Herve Leger, Valentino, Fendi, Isaac Mizrahi, Giorgio Armani, Sonia Rykiel, Michael Kors, and others

- She has appeared in advertising campaigns for Yves Saint Laurent, Dolce & Gabbana, Escada, Tommy Hilfiger, Ralph Lauren, Halston, H&M, XOXO, Swatch, Victoria's Secret, Got Milk?, Pepsi, and Nike

- She has appeared in several music videos, including Michael Jackson's "Black or White", Mobb Deep's "Trife Life", Tina Turner's "Love Thing", George Michael's "Too Funky" (with models Linda Evangelista, Estelle Lefébure, Emma Sjoberg and Nadja Auermann) and Lionel Richie's "Don't Wanna Lose You"

- In 2003, Tyra created and began presenting the long-running reality television series America's Next Top Model, which she executive produced and presented for the first 22 seasons until the series' cancellation in October 2015; she remained executive producer for the revival of the series, and enlisted Rita Ora as host for the twenty-third cycle before again taking on the duties herself for the upcoming twenty-fourth cycle

- In 2004, she recorded her first single, "Shake Ya Body", which had a music video featuring contestants from cycle 2 of America's Next Top Model

- She established and acts as the patron for the TZONE program, which is geared towards leadership and life skills development; in 2005, TZONE transformed from a camp into a public charity, the Tyra Banks TZONE

- She was the co-creator of True Beauty, and had her own talk show, The Tyra Banks Show, which aired on The CW for five seasons and won two Daytime Emmy awards for Outstanding Talk Show Informative

- She co-hosted the talk show FABLife for two months

- Tyra started the production company "Ty Ty Baby Productions" — soon afterward changed to Bankable Productions — which produced The Tyra Banks Show, America's Next Top Model, and the movie The Clique

- In 2008, she won the Daytime Emmy Award for her work and production on The Tyra Banks Show and won for the second time in a row for outstanding, informative talkshow in 2009

- In 2010, she published a young adult novel titled Modelland, based on her life as a model which topped The New York Times Best Seller list in 2011

- She founded the cosmetics brand Tyra Beauty in 2004, which she completed a non-degree certificate program at Harvard Business School specifically for; Tyra Beauty uses a multi-level marketing system to recruit sales distributors, who are called "beautytainers" by the company

- In 2016, Tyra accepted a position as a personal branding guest lecturer at Stanford University

- She also established the Tyra Banks Scholarship, a fund aimed at providing African-American girls the opportunity to attend her alma mater, Immaculate Heart High School

- She has been outspoken on abusive relationships, having been a victim herself; she has opened up about her past relationship struggles on more than one occasion

- In 2017, Tyra replaced Nick Cannon as the host of America's Got Talent for its 12th season

- She is one of four African-Americans and seven women to have repeatedly ranked among the world's most influential people by Time Magazine

[todaycelebs]

KATY PERRY at Covergirl Katy Kat Matte Launch in New York 05/01/2016.

Gallery images KATY PERRY at Covergirl Katy Kat Matte Launch in New York 05/01/2016

Download free images KATY PERRY at Covergirl Katy Kat Matte Launch in New York 05/01/2016 #Todaycelebs.com, #Todaycelebs, #Celebritypics Celebrity pics, Huge photo-gallery of celebrities | TodayCelebs.Com. : https://todaycelebs.com/post/katy-perry-at-covergirl-katy-kat-matte-launch-in-new-york-05-01-2016-1594019760.html

Read more.

[hijabonita]

Who Benefits by “Hijabis” Featured in the Mainstream Fashion Industry?

Really interesting article.

2016 has been host to many strange and surprising things. While the country was distracted by the obviously important—a polarizing election, the Syrian refugee crisis and the Black Lives Matter movement— a Trojan horse managed to sneak into Muslim America: Playboy magazine, CoverGirl cosmetics, and high fashion (specifically New York Fashion Week and Dolce and Gabbana) all lost their hijab virginity in 2016. But I’m not sure this is something to celebrate.

Of course, I recognize that Noor Tagouri agreed to be featured in Playboy because she sees it as a vehicle to reach Americans who might not otherwise know that she aims to become the country’s first hijabi Muslim news anchor. I also realize that Nura Afia landed her job as CoverGirl’s first hijabi model because she has been diligently creating quality YouTube make-up tutorials for years now. However, I see inlets via traditionally patriarchal avenues into mainstream America as a problem. I understand these traditional channels are likely one of the best ways to become part of the dominant American culture—the make-up industry alone is a multi-billion dollar machine—but I have a vague distrust of the direction in which Muslim mainstreaming is heading for a few reasons:

First, by launching Muslim Americans into the mainstream through the beauty and fashion industries, the “Muslim woman” becomes another yet another source of fodder for these mammoth businesses — businesses that bear the lion’s share of the responsibility for skewed body image, depression and feelings of worthlessness in our gender the world over. I fully appreciate the importance of little girls seeing women in magazines and on television who reflect their own Muslim identities; it helps these girls feel included and normal rather than marginalized and othered.

But, rather than expanding the scope of what it means to be a woman, the fashion and makeup machinery takes women and reshapes them to fit into the industry. Take a look at Tagouri, Afia or the Muslim models on the runway. See anyone fat? Short? Dark skinned? I didn’t think so. And this is precisely why Muslim Americans trying to break into mainstream American culture via platforms that objectify women should give us all pause.

Second, what kind of effect will seeing perfectly made up Muslim women who meet confining standards of beauty have on young Muslim American women? Although it is not often acknowledged, many Muslim American women experience a cognitive dissonance of sorts, suspended between the modesty Islam commands and the beauty and sexiness Western culture demands. Although the Quran calls for both genders to dress and behave modestly, it is women the world over — Muslim and otherwise — who usually carry the burden of this loaded virtue.

image: http://wp.production.patheos.com/blogs/altmuslim/files/2016/09/Noor-Tagouri_website.jpg

The Quran tells Muslim men to lower their gaze from the female form, an uncannily relevant commandment in an age that freely doles out everything from advertisements blatantly objectifying women to free internet porn. Seeing Muslim women on the pages of magazines and in commercials in sexy roles may validate many Muslim men’s unspoken belief that all women should be openly and publicly sexy, not just non-Muslim females. “If she can do it in a headscarf, why can’t you?”

The issue here is not whether or not individual Muslim women want to display their desirability in a public way. Rather, my concern is that by using the beauty and fashion industry as an avenue into mainstream American culture, we risk sending the message to young Muslim women (and men) that public displays of beauty and sexiness are the new normal, that this is now what we expect from Muslim American women, even if they feel it clashes with their religious values. In fact, it sends the conflicting message that Muslim American women must be simultaneously modest and openly sexy.

Hijab and a lash of red lipstick with a sultry, smoky eye.

If seeing is believing, then these beauty and fashion campaigns will give women in head scarves a feeling of inclusion. However, so far, only certain types of women in headscarves are included — slim, fair, sexy, heavily-made up and impeccably fashionable ones. The campaigns and media attention normalize the hijab in the mainstream’s gaze, but it also validates decades of patriarchal and Western voices telling women what they should look like and how they should behave.

Is this really how Muslim Americans want to merge into the mainstream?

By Tasneem Mandviwala

Read more at http://www.patheos.com/blogs/altmuslim/2017/01/hijabis-hijab-fashion-industry-fashion-playboy-covergirl-muslim-muslim-women/#AEAfJ82WMf1ewcGf.99

[zarafoodrecipe]

Moore 'filthy' about Hadley's handshake after 'bully' claim

"Mate, Im filthy about this," he told PS, when asked to explain how he came to shake Hadley's hand. "I was contemplating how to use the coffee machine. I heard ,'hi Andrew', turned around and was stunned to see him [Hadley] with his hand reaching for mine, so technically I did shake it." But according to Moore: "Clearly he did it to report in to Rothfield. He asked me how I was and then in the most awkward 60 seconds of my life tried to help me use the coffee machine before disappearing." "I was trying to work out his angle, obviously reporting that to Rothfield was it. "And Rothfield has been, as far as Im aware, the only one trying to find a positive story about the bloke."

Sickened: Andrew Moore has accused Ray Hadley of bullying.Credit:ABC Moore confirmed it was the first contact he had with Hadley, who has declined to comment on Moore, since making his explosive accusations on April 3. "Im fully aware there is a reason for every action he takes, just wish I had seen him coming," Moore lamented, adding that he had not been contacted by Rothfield before the story was published. "When my wife read the story online I felt sick." PS had revealed in 2015 that Moore had kept a 40 page file on Hadley during his time at 2GB and contemplated launching legal action, but opted to quit the station to take up his current position with the ABC. Moore, who is now the ABC's Grandstand presenter and has known Hadley for 35 years, told 7.30 earlier this month: "As a human being, I think he's a bully. I think he thrives on intimidation yelling and screaming." When Moore complained to 2GB management about treatment he'd received, he said the matter ended up in Hadley's hands and was used as material for his show. "What I thought were private emails [were] being referred to on air by Ray, laughing about them. Not mentioning me by name, but it was clear, at least to me," Moore said. Hadley told 7.30 that he didn't remember such an incident and went on air the next day to reiterate that following previous allegations of bullying his workplace behaviour had changed. However, as PS has already exclusively revealed, within days Hadley was the subject of at least two new allegations of workplace bullying, which had been formally filed with management and are alleged to have occurred in recent months. PS has confirmed these new claims, by existing staff at 2GB, are currently being investigated by an independent third party. Hadley, sporting a new beard, returned to the 2GB Sydney studios last week after having relocated to Queensland for three weeks. Insiders report neither Hadley nor management have made any comment officially or unofficially about the latest claims. Management at 2GB's parent company Macquarie Media which is 54.5 per cent owned by Nine, the owner of this masthead has repeatedly stood by its position that it is unable to comment on bullying claims as they are treated confidentially. Rocky time for Jacenko as attacks hit raw nerve With the cameras out in full force, Roxy Jacenko ensured she was all smiles as she attempted in vain to operate a dish scourer to scrub the "Roxy is a c---" graffiti plastered over her Paddington offices on Wednesday morning.

On the hunt: Roxy Jacenko is offering a $5,000 reward to find the culprits of her latest graffiti attack.Credit:Louie Douvis By lunchtime it was gone, but similar missives scrawled along the route Jacenko takes from her Bondi home to her Paddington offices were not quite as easy to remove, especially on the wall of busy Syd Einfeld Drive. Jacenko, who is offering a $5,000 reward to find the culprits, claims she is unfazed by the latest attacks, but pin-pointing the offenders will not be an easy task, even with police currently investigating and her own CCTV footage showing a pair of men attacking her building in the early hours of Wednesday morning. Jacenko's various tribulations have been documented for many years, including across these pages. When PS approached her for comment on Wednesday, Jacenko wryly fired back: "Andrew, was it you?"

Graffiti sprayed on the wall of Roxy Jacenko's Paddington office.Credit:Andrew Hornery Well, PS hates to disappoint but it wasn't. Indeed, Jacenko has many detractors. She remains embroiled in an ugly and highly-public stoush with both her father Nick Jacenko and his partner, fashion designer Lisa Ho, which resulted in police being called following one particularly nasty incident on the streets of Woollahra. She is also estranged from her younger sister Ruby, more than a decade after her sibling was accused of punching Roxy twice at a Kings Cross party. In 2013 she was the subject of a 1000-word plus poison-pen letter purportedly written by a former staffer and titled Miss Karma. The letter went viral. In more recent years everything from her nose job and boob job, breast cancer media deals, relationship with former lover Nabil Gazal while her husband Oliver Curtis was in jail, to her children's relentless social media exposure, has ensured her position as one of this city's most written about characters. But Jacenko has not loved ALL the attention. In 2016 she called in the police after a lewd photo scandal erupted surrounding her then four-year-old daughter Pixie involving photo-shopped images of the little girl. In February she was rattled enough to engage lawyers after she was embroiled in a vulgar slanging match in front of a packed room with one of the attendees at her one-woman motivational talk. And behind the scenes, some of her closest associates say the latest attack which follows three other vandalism episodes on her building, ranging from paint bombing to faeces being smeared over her front door have hit a raw nerve. Last week PS revealed how unpopular she had become with neighbours in Paddington fed up with her $400,000 Aston Martin and husband's $250,000 Range Rover being illegally parked on their already cramped street. Next month her Sweaty Betty PR firm is marking its 15-year anniversary and Jacenko is understood to have plans for a big party. Exactly who will be celebrating remains to be seen. Pay no attention to the missing actor With his 32-year relationship in tatters, one time Australian showbiz golden boy Simon Gallaher has pulled out of his starring role in the Wizard of Oz spectacular. Gallaher told PS he was unable to face the audience on Newcastle this weekend and has quit from the production, in which he was due to play the role of the Wizard as it toured regional Australia.

Simon Gallaher (top-right) has exited the production of Wizard of Oz. Gallaher's personal life has been heavily scrutinised for the past six months since his former lover, fellow entertainer Todd McKenney, revealed how he discovered his ex-boyfriend had left him for his sister, Lisa. This week Gallaher confirmed his marriage to Lisa, the mother of their two adult children, had come to an end following McKenney's extraordinary revelations, which McKenney made in a lengthy interview on a gay community radio station in Melbourne late last year. The split comes as the Gallahers are expecting to welcome their first grandchild in a matter of weeks.

Todd McKenney as P.T. Barnum.Credit:Jeff Busby Gallaher took to social media to defend the decisions he had made in his private life after being openly criticised. Gallaher wrote on Twitter: "There was no lying, no delusions, no double life. A wonderful monogamous relationship with someone for 32 years. The other was a former dalliance long finished before a loving and fruitful marriage with no secrets. This is a public outing not a personal one. Check your facts." McKenney, who coincidentally opens in Melbourne this weekend with his latest role as P.T. Barnum, declined to comment further when PS called for a response to Gallaher's claim their five-year relationship was a "dalliance". Town goes to country for birthday bash If Ron and Nancy Reagan were still alive, it would be a safe bet that they would be among the long lineup of social luminaries heading to socialite, charity queen and one time cover girl Skye Leckie's 60th birthday party at her country estate Mulberry Farm in the Southern Highlands this weekend.

Birthday girl: Sydney society queen Skye Leckie is planning to mark her 60th birthday in a very big way this weekend. The Reagans became instant fans of Leckie way back in 1982 when she was Skye Macleod and ended up on the cover of US society magazine Town & Country wearing an Akubra for the magazine's special edition on Australia. She had been working for Vogue Australia "writing captions in a storeroom" at the time when she was asked to pose for the magazine.

Covergirl: Skye Leckie on the cover of American magazine Town & Country in 1982. "I forgot all about it but then I got a call from the White House and immediately thought it was someone having a lend and hung up because I was trying to get the Lotto numbers off the TV. But they rang back, and were deadly serious. I realised it wasn't a prank at all. Ronald and Nancy wanted to know about my hat and by the time I hung up I was arranging to have Akubras and a couple of Drizabones sent over to them," Leckie recalled to PS this week. The Town & Country cover has been dusted off and used as her party invitation, with the likes of Gretel Packer, Julie Bishop, Leo Schofield, Rachel Griffiths, Michael Usher, Mark Ferguson, Karl Stefanovic and Samantha Armytage, along with PS, heading for what promises to be one of the parties of the year. Andrew Hornery is a senior journalist and Private Sydney columnist for The Sydney Morning Herald. Most Viewed in Entertainment Loading https://www.smh.com.au/entertainment/celebrity/moore-filthy-about-hadley-s-handshake-after-bully-claim-20190424-p51grs.html?ref=rss&utm_medium=rss&utm_source=rss_feed

[johnconnell0]

30 Top Instagram Influencers Who Rise Above The Rest In 2019

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Top Instagram Influencers Reach More Than 141M Followers

Instagram’s user base continues to climb, reaching 1 billion users in 2018. Instagram sponsored posts are steadily rising, with 6.1 million total sponsored posts expected by 2020. And, the Instagram influencer market has swelled, approaching $2.3 billion by 2020.

No doubt, Instagram presents marketers one of the ripest channels for influencer marketing. With 2019 in full swing, many top brands are months into running Instagram influencer marketing campaigns—89% of marketers list Instagram as the most important influencer marketing channel. But who are they working with?

There may be hundreds of thousands, if not, millions of top Instagram influencers across practically any category imaginable. While factoring in the niche appropriate for your brand’s campaign is important, it’s worth knowing the top Instagram influencers across the board. These Instagram stars take the meaning of sensational to new heights, partnering with major brands to work on creative and impactful influencer marketing initiatives.

Give these 30 top Instagram influencers a follow, and see if any of them are in your league.

Top Instagram Influencers: 30 Major-League Instagrammers Worth Following In 2019

1. Amanda Cerny (@amandacerny) - 24.7M Followers

Actress Amanda Cerny originally became famous for her Vines and comedy sketches on YouTube. She was recently featured in Cardi B’s music video alongside J Balvin and Bad Bunny. Though her Instagram following is enormous, she has also amassed 2.6 million subscribers on her YouTube channel.

2. Zach King (@zachking) - 20.5M Followers

Another social media star with roots on Vine, Zach King is best known for his video editing magic tricks. He has a long history of performing what he calls “digital sleight of hand," going so far as to win HP’s commercial contest in 2010. His YouTube presence includes two channels: ‘ZachKing’ with 2.8 million and ‘FinalCutKing’ with 1.25 million subscribers.

3. Liza Koshy (@lizakoshy) - 17.7M Followers

Elizabeth "Liza" Shaila Koshy started out on Vine and quickly rose to YouTube stardom, too. She gained subscribers on the site rapidly, reeling in 6 million in 2016 and another 6 million in 2017. The draw of her content is decidedly her explosive, witty humor. Today, she has 16.7 million followers on YouTube and has built an even stronger Instagram presence.

4. James Charles (@jamescharles) - 15M Followers

American internet star, makeup artist, and model James Charles Dickinson is an influencer who rose to fame more recently. He first appeared on YouTube in 2015 with a makeup-focused channel. A year later, he became the first male representative of CoverGirl. Today, his YouTube channel has 15 million subscribers and 1.2 billion views, plus another 3.28 million followers on Twitter. He also won a Steamy award for best beauty channel.

5. Nikkie de Jager (@nikkietutorials) - 11.8M Followers

Nikkie De Jager is a makeup artist who shares her talents and techniques on her popular YouTube vlog and Instagram account. The pro-makeup guru has garnered 11.8 million subscribers to her channel, plus another 1.5 million followers on Twitter. According to SocialBlade, her videos earn her over one million dollars each year.

6. Lilly Singh (@iisuperwomanii) - 8.4M Followers

Hailing from Canada, Lilly Singh is a YouTube personality best known for her username ‘IISuperwomanII.' Launching her channel in October 2010, she rose to stardom with her skills as a vlogger, comedian, and actress. Altogether, her YouTube channel has over 15.5 million subscribers, with her videos surpassing the 3 billion view mark. Reportedly, she was the third highest paid YouTuber in 2016, and first on the 2017 Forbes Top Influencers list entertainment category.

7. Negin Mirsalehi (@negin_mirsalehi) - 5.2M Followers

Dutch blogger Negin Mirsalehi first drew attention on Instagram, while later creating her own style blog and a YouTube channel with 304,000 subscribers. Additionally, she’s the founder of Gisou Hair and was highlighted in Esquire in the ‘Women We Love of Instagram’ section. For her social media fame, she also earned a spot on the Forbes 30 Under 30 list.

8. Julie Sariñana (@sincerelyjules) - 5.1M Followers

�� Latina influencer Julia Sarinana started her blog, titled Sincerely Jules, back in 2009. Her fashion tips and travels have been featured by countless magazines, including Glamour, Elle, and Teen Vogue. She’s toured in over 13 countries, exploring new places and meeting fans. She also sells hand-designed t-shirts on her site and has an accessories line at Target.

9. Andrea Russet (@andrearussett) - 4.3M Followers

Formerly known online as GETTOxFABxFOREVER, Andrea Russett is a 23-year-old vlogger posting from Los Angeles. She started her vlogging career early at only 13 years old, but her fame didn’t take off until years later. Today, her YouTube channel has over 2.9 million subscribers and 240 million video views, while her Instagram account reaches more than 4 million followers.

10. Lily Maymac (@lilymaymac) - 3.8M Followers

  Lily Maymac is a model and internet personality from Australia. Her Filipino heritage has contributed to her unique look, helping along her modeling career. She’s bright, too, working as a Law Clerk on the side. She’s best known for her makeup tutorials on YouTube, which have racked up over one million views.

11. Rickey Thompson (@rickeythompson) - 3.1M Followers

Another Vine veteran, Rickey Thompson is a YouTube star from North Carolina known for his starring role in a web series called “Foursome." His videos are funny, frequently NSFW, and quite popular—he has over one million subscribers, with nearly 15 million total video views. He has 482,000 Twitter followers, but boasts a larger presence on Instagram.

12. Caspar Lee (@caspar_lee) - 3M Followers

British-South African vlogger, entrepreneur, and actor Caspar Richard George Lee is known as one of the most well-liked UK YouTubers. Despite coping with a condition called Tourette’s syndrome, he’s pushed his way to social media success. The web-savvy businessman’s YouTube channel ranked 243rd most subscribed in 2017, with over 7.4 million followers and nearly one billion views.

13. Jack Morris (@doyoutravel) - 2.7M Followers

The poster child of travel influencers, English Instagram star Jack Morris left his 9-5 job at age 22 to pursue social media stardom. His photos are set across the globe, from Cambodia to Paris. Over the past 5 years, his stunning images have earned him an impressive following on Instagram and 84,000 subscribers on YouTube.

14. Kelsey Calemine (@fatherkels) - 2M Followers

With model-like features, Kelsey Calemine gained the attention of a large portion of the internet. Her photos feature her current favorite fashion and hairstyles. Many compared her looks to that of actress Lucy Hale, who helped to further boost her popularity. The actress was surprised by the resemblance to the point that she questioned whether her features are photoshopped.

15. Summer McKeen (@summermckeen) - 2M Followers

Makeup and fashion vlogger Summer McKeen began her rise to prominence when she posted her first YouTube video in April of 2010. She later became a partner with a YouTube collab channel called ‘Style Haul,' and went on to appear in an online series called ‘Afterschooled.' On her main channel, she currently has 2.3 million subscribers tuning in to watch her fun, feminine vlogs.

16. Luka Sabbat (@lukasabbat) - 1.7M Followers

After being discovered In 2015, Luka Sabbat was thrown into modeling. In the years since, he’s worked with high-end brands like Tommy Hilfiger, Dolce & Gabbana, and Vogue. He was also seen on the runway at Kanye West’s presentation during New York Fashion Week. Now working as a designer and artistic director, Sabbat has his own collection of merchandise called Hot Mess. In the past year, he also made his acting debut on “Grown-ish," a spinoff of the hit TV series “Black-ish." His growing fame has transferred easily to Instagram, where his followers are approaching 2 million.

17. Demi Bagby (@demibagby) - 1.6M Followers

After a freak cheerleading accident, Demi was once worried she may never walk again. Her determination helped her overcome this daunting setback, inspiring a pursuit for a career in fitness. After becoming a CrossFit athlete and ranking 23rd worldwide in her age category, she changed her focus to inspiring others to pursue their own fitness goals. In addition to her Instagram, she posts encouraging and inspirational fitness videos on her YouTube channel, which currently has almost 100,000 subscribers.

18. Talitha Girnus (@mr.pokee) - 1.3M Followers

Who doesn’t love a baby-faced hedgehog? With the help of 26-year-old owner Talitha, a 3-year-old African Pygmy hedgehog named Mr. Pokee became an Instagram travel powerhouse. The cultured cutie has traveled across Europe, hitting endless beaches, castles, and of course, the Eiffel Tower. His social media bio, "The World’s Cutest Adventurer," fits perfectly. While Mr. Pokee has a YouTube channel, it has few videos and less than 3,000 subscribers.

19. Ling K Tang (@ling.kt) - 1.3M Followers

Ling.kt started out as a humble makeup and fashion blogger, but her helpful tutorials jumpstarted her Instagram account. Fairly recent to the social media scene, her YouTube channel only dates back to July of 2016. There, her product reviews and walkthroughs have earned her 282,000 YouTube subscribers. At one point, she experienced a rapid leap in popularity, going viral after a few fellow Instagrammers gave her a shoutout—an interesting phenomenon demonstrating how online connections have a huge effect on the sway of new influencers.

20. Carrington Durham (@carringtondurham) - 1M Followers

American star Carrington Durham is best-known for her appearance on a 2012 talk-show, “Teens Wanna Know." She continued her acting career in 90210 as Sara, also playing a notable role in the short film “10 Seconds." She’s currently playing the lead role in CBS’s mini-series “Angels from Hell." While her Instagram centers around photogenic selfies in picturesque locations, her 400,000 subscribers on YouTube get to tune into makeup, fashion, and comedy videos.

21. Ghetto Spider (@ghetto.spider) - 984K Followers

Who’s the man behind ghetto spider’s mask? No one knows for sure. The social media star, primarily known for his Instagram account, regularly dances in public while dressed head-to-toe like Spiderman. He posts the silly moments to his Instagram and YouTube accounts. His 200,000 followers on YouTube most enjoyed his dance to the song “Take On Me," which alone generated over 1 million views.

22. Matt King (@mattrking) - 914K Followers

Starting with his viral comedic Vine videos, Matt King began his social media journey back in 2013. He branched into Twitter and Instagram, too, with over 350,000 Twitter followers. His Vine post ‘Love On Top’ became viral with over 54 million loops, over 980,000 likes, and more than 730,000 revines. Later, he launched a YouTube channel that now has 187,000 subscribers and over 742,000 views. Surprisingly, he’s posted few videos, remaining more focused on his Instagram posts.

23. Kevon Fredericks (@kevonstage) - 654K Followers

Actor and entertainer Kevon Fredericks, aka KevOnStage, is a famous content creator and collaborator. He plays a critical role in an entertainment company “The Playmakers," working together with his brother and best friend. In addition to his comedy acts and humorous posts, he’s been a writer for several shows, including Awesomeness TV and Major Deal. His YouTube channel is similarly popular to his Instagram account, with 537,000 subscribers tuning in each week.

24. Sammy Robinson (@sammyrobinson) - 570K Followers

Australian beauty guru Sammy Robinson is known for sharing makeup and hair tutorials on her self-titled YouTube channel where she has accumulated more than 700,000 subscribers. So far, her "Gigi Hadid VMA's Makeup Look" tutorial has been the most well-received with nearly one million views.

25. Gabrielle Alexis (@gabxxrielle) - 472K Followers

Practicing makeup application on yourself can be challenging, so makeup artist Gabrielle puts the canvas within close reach—instead of drawing on her eyelids, she replicates the effects on her arms. Since the age of 13, Alexis has been practicing drawing realistic eye makeup looks right on her arm. Her three-dimensional makeup art has improved her makeup skills and earned her plenty of attention on Instagram.

26. Sina (@happygreylucky) - 420K Followers

Sina, the mastermind behind Happy Grey Lucky, is a mom blogger from Toronto. Passionate about simplicity and minimalism, she shares her affinity for monochromatic, Scandinavian design on both Instagram and her own personal blog. While she has a YouTube account, Instagram is where she shines. There, she posts sweet, family-focused tutorials, tips, and inspiration.

27. Cohl (@cohlsworld) - 344K Followers

7-time national cheerleading champion, Cohl started out on Instagram in summer of 2016 with a short tumbling video. The majority of his videos revolve around his gymnastics skills or remarkably well-done makeup styles. His talent is incredible, and his grace and affinity for cheerleading are particularly notable because of his gender. His YouTube channel is also fairly popular, with over 60,000 subscribers.

28. Elise Sterck (@roundtheworldgirl) - 289K Followers

A travel and lifestyle photographer from Jackson, Wyoming, Elise Sterck uses her backcountry skills to take her to remote, untouched locations that few can dream of. There, she captures remarkable moments in nature. Her images of the connection between humans and wildlife are particularly poignant. The striking photos have amassed nearly 300,000 followers on Instagram. She also has a self-titled website including a portfolio of her remarkable (and sometimes scary) images.

29. Olivia Rink (@oliviarink) - 252K Followers

27-year-old Olivia Rink is an American blogger currently living in Chicago. On her blog, she shares personal stories and experiences, plus seasonal style and fashion recommendations. Standing at a mere 4 feet 11 inches, Olivia once found it difficult to find properly fitting clothes. This challenge was the driving factor that inspired her to post about petite-friendly brands. Though she has a YouTube channel, Instagram remains her social media site of choice.

30. Luca Whitaker (@itslucawhitaker) - 187K Followers

Better known for her YouTube channel, Luca Whitaker posts fashion and lifestyle videos. Each week, her 270,000 followers watch her fashion haul videos and beauty routine tips. On her second channel, “Luca’s Life," she moves to more laidback vlogs revolving around her normal life and travels. With 276,000 subscribers, she’s slightly more popular on YouTube than on Instagram. For some added fun, her dad appeared in one of her videos in an episode titled "Dad Does My Makeup Voiceover!"

The post 30 Top Instagram Influencers Who Rise Above The Rest In 2019 appeared first on Mediakix | Influencer Marketing Agency.

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[grownbaljeet-blog]

How We See Makeup Part 2

Ever so slowly the tide is shifting in terms of the demographic for makeup is slowly shifting. Because of modern feminism, makeup is no longer seen as something women do for men, but rather people do for themselves. 

The lines of who gets to wear makeup in terms of gender are also becoming more blurred. This started when makeup artist and youtuber James Charles went viral and eventually became the first male CoverGirl model.

This resulted in many other make makeup artists launching successful careers as youtubers and makeup artists. This also started the slow normalization of seeing men in makeup in the modelling and fashion industry as well.

Another makeup artist and youtuber Jeffree Star

With the LGBTQ+ community becoming more widely accepted, makeup has become more gender-neutral as more male makeup artists have gained fame on social media. Men are now being used as models for makeup for brands such as Fenty, Sephora and even Chanel.

Not only is the makeup industry changing its gender demographic, but the racial diversity of the beauty industry has also expanded with the last five years. 

In 2016, Rihanna came out with her makeup line Fenty, the first of its kind to come out with a foundation range of fifty shades, expanding its demographic to people of every skin tone, and changing the standard of what is expected from makeup companies in terms of diversity.

Now more makeup brands have expanded their skin range, thus diversifying the makeup demographic. We are now more aware of exclusion in the beauty industry. Fenty has set the standard for foundation skin ranges and diversity within makeup companies. 

Brands such as Tarte and Glossier have since expanded their shade range after facing criticism for not having enough diversity in skin colour. Above is their old shade ranges, and below are the updated versions.

While many brands continue to exclude the wider population, our society is now more aware of the impact this has on us. We are no longer accepting this kind of exclusion in the beauty as the standards of beauty are changing. As a result, makeup brands are slowly realizing that expanding their demographic actually benefits them in our changing society. The beauty industry is ever so slowly changing along with our ideas of what it means to be beautiful.

[jeramymobley]

Meyer Introduces The Ayesha Curry Kitchenware Brand

Ayesha Curry Brings an Approachable Flair to Creating, Cooking, and Celebrating the Flavours of Life

In collaboration with rising culinary star Ayesha Curry, Food Network host and author of a New York Times best-selling cookbook, Meyer U.S. introduces the Ayesha Curry Home Collection kitchenware brand. Ayesha’s eponymous line of casually-sophisticated cookware, bakeware, stoneware, cast iron, cutlery, pantryware, and kitchen tools and gadgets are now available at retail across the U.S.

“I hope that my line will give people that spark they need to get in the kitchen and try something new. My goal is to make cooking at home in your kitchen effortless and fun,”  said Ayesha Curry.

Anchoring the comprehensive Ayesha Curry kitchen lifestyle brand are high quality cookware collections offered in porcelain enamel, hard anodised, stainless steel, and porcelain enamel cast iron. Oversized stockpots are part of an enamel on steel collection that also includes one of Ayesha’s personal favourites—an adorable Bacon Grease Can. Rounding out the new line is innovative bakeware with a diamond textured nonstick surface styled in silver and copper hues, kitchen knives offered in open stock and sets, pantry items such as serving and cutting boards, and kitchen tools crafted in sustainable parawood.

Ayesha Curry and her love for cooking first became known from her popular blog and YouTube channel Little Lights of Mine which focused on healthy living through faith, family and food. In 2016, Curry’s Food Network Show Ayesha’s Home Kitchen launched and her first cookbook, The Seasoned Life, became a New York Times bestseller. In partnership with world-renowned chef Michael Mina, her successful pop-up restaurant International Smoke is opening its marquee permanent location in San Francisco in autumn 2017, with additional locations to follow in 2018. Ayesha Curry was recently announced as the new co-host of ABC’s Great American Baking Show, and as the newest CoverGirl.

Ayesha’s warm and welcoming personality – evident in her fashion sense and home décor – is reflected in the design aesthetic of more than 125 items offered in her new kitchen lifestyle brand. In true collaborative spirit, Ayesha, who resides with her husband Stephen Curry and two young children near Meyer’s headquarters in the San Francisco Bay Area, participated in all stages of product development with Meyer’s team – from choosing colours, finishes, and design features, to selecting the shape of her cookware handles.

“At Meyer, every brand that we introduce has its own distinct personality and place in the market. The Ayesha Curry consumer is in prime household creation years, often with a young family, and has a design aesthetic that is eclectic, savvy, welcoming, and on-trend. We believe there is an opportunity to better serve this new and growing consumer across many housewares categories with a design and personality that is uniquely Ayesha,” said Johnston, Managing Director of Meyer U.S.

A proud supporter of Share Our Strength’s No Kid Hungry campaign, Ayesha Curry kitchen products help support this charitable cause by providing up to 500,000 meals to children in need.

Whether in her best-selling cookbook, on her cooking shows or her highly followed social media platforms, Ayesha Curry exudes effortless, vibrant authenticity. Declaring herself first and foremost a mom to daughters Riley and Ryan, the busy mom, wife, and entrepreneur uses mealtimes, food and cooking to keep balance and connection with family and friends.

The article Meyer Introduces The Ayesha Curry Kitchenware Brand appeared first on World Branding Forum.

[bethevenyc]

L’Oreal and Hari Nef Take Latest Groundbreaking Step for Transgender Models

Hari Neff has just become the first transgender model to land a L’Oreal campaign. (Photo: Getty Images)

It was hard to be heard on Twitter Sunday night unless you were commenting on the Golden Globes — or the new L’Oreal True Match makeup campaign that previewed during its commercial breaks, that is. The ads for the collection of 33 shades present an expansive line of gender-free liquid foundation through an impressively diverse series of spokespeople, including, notably, transgender model Hari Nef. And people couldn’t stop talking about it.

Wow. L’Oreal True Match TV spot in the Golden Globes. It’s like the beauty world has finally got the modern world.

— Tom Morton (@tommorton) January 9, 2017

Thanks to @loreal for bringing important trans representation to your campaigns and the #GoldenGlobes broadcast. #truematch https://t.co/UoAAOP885t

— Sarah Kate Ellis (@sarahkateellis) January 9, 2017

The new L’Oreal True Match ad campaign just knocked me out. Congratulations to everyone involved. #L‘Oreal.

— Cheryl Huvard (@chuvard) January 9, 2017

Nef, the first transgender model to be represented worldwide by ING, and a co-star on the hit Amazon series Transparent, was already featured in a 2016 H&M ad, joining a diverse array of women including those of various sizes and gender expression, one with visible armpit hair, and two kissing underwater.

This time her ad, in which she talks about her pale complexion and Easter European roots and gets to utter the iconic L’Oreal phrase, “because I’m worth it,” has her cast alongside a diverse range of others, including Blake Lively, Sabina Karlsson and Darnell Bernard. She noted on Twitter and Instagram that the reality of her ad felt “wild.”

i’m in the new @lorealmakeup campaign and that’s pretty wild to me (!) catch the tv spot during the #goldenglobes tonight (or watch via the link in my instagram bio) #truematch #worthsharing #ad

A photo posted by Hari Nef (@harinef) on Jan 8, 2017 at 3:17pm PST

The ad comes in the midst of an publicity swirl that’s found beauty brands busting out of traditional gender constraints, starting with CoverGirl hiring beauty blogger James Charles as its first CoverBoy in November, and following with Maybelline getting Manny Gutierrez on board as its own male ambassador. And now Bernard joins them for L’Oreal.

Nef’s turn doesn’t represent the first time a transgender woman has starred in a campaign for a beauty product, but it’s still a rare enough occurrence to be cause for celebration. Before her, we saw Caitlyn Jenner team up for a 2016 product launch with MAC — the same forward-thinking company that shocked the world back in 1994 by calling upon RuPaul to sell its Viva Glam lipstick. And while RuPaul was not transgender but a drag queen, the move represented a daring move regarding traditional gender norms and images in beauty ads — as did its beautifully androgynous follow-up star, k.d. Lang.

Brazilian beauty Lea T became Redken’s new muse in 2014, and in 2015, outspoken teen Jazz Jennings landed a Clean & Clear campaign — the same year that model Andreja Pejic was named brand ambassador for Make Up For Ever.

“I feel like it’s a pretty groundbreaking thing, and I feel like they’re a pretty brave company for stepping up,” Pejic told Harper’s Bazaar at the time. “And from a completely business standpoint, I feel like it’s going to open doors for other trans models. I feel like it makes this whole thing less gimmicky and hopefully will reduce the gimmick castings. Because I feel that I’m a woman and I feel like I can do anything that any other female model can do.”

So far, Pejic’s thoughts have been prescient, even if the proof has come at a slow pace: Earlier this month, Forbes released its annual “30 Under 30,” and making the list was Peche Di (along with James Charles), founder of Trans Models, one of three agencies worldwide that represents transgender models. And something tells us there will be even more work for those beauties in 2017.

Let’s keep in touch! Follow Yahoo Beauty on Facebook, Twitter, Instagram, and Pinterest.

[asynbackup-blog]

The Different Faces of Janelle Monáe

By Cyd Josephine

In both film and television 2016 was a roller coaster ride. At one end, filmmakers like Ava Duvernay, Barry Jenkins and Denzel Washington were actively breaking down black stereotypes and paving the way for young black artists. Then at the other end, less progressively we had #OscarsSoWhite, so clearly there’s a lot to work to be done. On the upside of that roller coaster, we saw singer/songwriter, Janelle Monáe, make her acting debut in two of the most talked about films of the year.  Landing versatile roles in films like Moonlight and Hidden Figures that were not only brilliantly written but also visually stunning, is how Monae will be able to align herself with oscar winners and become one of the greats. And it's not a bad way to kick off an acting career either.

In the critically acclaimed film, Moonlight, Barry Jenkins carries us on a three part journey of a young man named Chiron who is coming to terms with his sexuality and his mother's drug addiction. Monáe channels her maternal instinct and the influences of her own mother to play Theresa, a woman who in more ways than one takes on the role of Chiron’s mother. In the film she comforts and supports Chiron on his journey to selfhood. Monáe not only looks amazing in the role , but she also fully encapsulates the demeanor and dedication that comes from accepting the role of a surrogate mother.

Monáe also stars in one of three leading roles as Mary Jackson in the highly anticipated Hidden Figures. The story is centered around the three African-American women, Mary Jackson (Janelle Monáe), Katherine Johnson (Taraji P. Henson), and Dorothy Vaughan (Octavia Spencer), who were NASA’s “colored computers” in charge of launching astronaut, John Glenn, into orbit. These women's stories remained hidden for years and now Janelle Monáe and her castmates bring this important piece of history to light.  While the film has only been released in select theaters it is set to release nationwide on January 6. Critics and audiences alike are already raving about Monáe's performance. Vulture.com listed Monáe as one of eight Oscar Contenders for the upcoming award season due to her stellar performance.

Each of Monáe’s roles reinvent the image of the black woman in entertainment. Who, for so long have been depicted as the loud, ghetto, or strong and overly independent stereotypes. Monáe shows us the versatility of the black woman, showing her soft, gentle, maternal side in Moonlight and highlighting intelligence and the demand for equality in Hidden Figures. These are some of the same principles,messages, and ideals Monáe showcases in her music, as she shows us that women are not monolithic.

Janelle Monáe Robinson was born in Kansas City, Kansas and  moved to Atlanta, Georgia in 2001 where she began her music career performing on the college steps in the AUC and at open mic events. Through her talent, drive, and self-promotion, she gained mentorship under some of the industry's greatests like Diddy, Big Boi, and the master of music, Prince. Thanks to their mentorship Monáe was able to further her independent collective, Wondaland Arts Society. With the help of Epic Records in 2013, the Wondaland Arts Society officially became Wondaland Records, home to the talents of Jidenna, Roman GianArthur, St. Beauty, & Deep Cotton. Now that she's made her mark in the music industry, she’s utilizing her drama education from the American  Musical and Dramatic Academy and performing arts camp, Freedom Theater, in order to pursue her dreams of telling important stories through film.

With two incredible films under her belt, could this singer, songwriter, CoverGirl, model, fashion icon, storyteller, activist become an EGOT (Emmy, Grammy, Oscar, Tony winner) in the not so distant future? One thing we know for sure is that Monáe and others like her will continue to change what it means to be black on Film and TV. With that being said We'll just have to keep an eye out on Janelle Monáe, as she continues to take the entertainment industry by storm.

[ibaha]

Elon Musk Biography & Facts - (1971–) Who Is Elon Musk?. Elon Reeve Musk is a South African-born American entrepreneur and businessman who founded X.com in 1999 (which later became PayPal), SpaceX in 2002 and Tesla Motors in 2003. Musk became a multimillionaire in his late 20s when he sold his start-up company, Zip2, to a division of Compaq Computers. Elon Musk’s Mom and Dad. Musk’s mother, Maye Musk, is a Canadian model and the oldest woman to star in a Covergirl campaign. When Musk was growing up, she worked five jobs at one point to support her family. Early Life. Musk was born on June 28, 1971, in Pretoria, South Africa. As a child, Musk was so lost in his daydreams about inventions that his parents and doctors ordered a test to check his hearing. At about the time of his parents’ divorce, when he was 10, Musk developed an interest in computers. He taught himself how to program, and when he was 12 he sold his first software: a game he created called Blastar. Elon Musk’s Companies. Zip2 Corporation. Musk launched his first company, Zip2 Corporation, in 1995 with his brother, Kimbal Musk. An online city guide, Zip2 was soon providing content for the new websites of both The New York Times and the Chicago Tribune. In 1999, a division of Compaq Computer Corporation bought Zip2 for $307 million in cash and $34 million in stock options. PayPal. In 1999, Elon and Kimbal Musk used the money from their sale of Zip2 to found X.com, an online financial services/payments company. An X.com acquisition the following year led to the creation of PayPal as it is known today. SpaceX. Musk founded his third company, Space Exploration Technologies Corporation, or SpaceX, in 2002 with the intention of building spacecraft for commercial space travel. By 2008, SpaceX was well established, and NASA awarded the company the contract to handle cargo transport for the International Space Station—with plans for astronaut transport in the future—in a move to replace NASA’s own space shuttle missions. Tesla Motors. Musk is the co-founder, CEO and product architect at Tesla Motors, a company formed in 2003 that is dedicated to producing affordable, mass-market electric cars as well as battery products and solar roofs. Musk oversees all product development, engineering and design of the company's products. SolarCity. In August 2016, in Musk’s continuing effort to promote and advance sustainable energy and products for a wider consumer base, a $2.6 billion dollar deal was solidified to combine his electric car and solar energy companies. His Tesla Motors Inc. announced an all-stock deal purchase of SolarCity Corp., a company Musk had helped his cousins start in 2006. He is a majority shareholder in each entity. The Boring Company. In January 2017, Musk launched The Boring Company, a company devoted to boring and building tunnels in order to reduce street traffic. He began with a test dig on the SpaceX property in Los Angeles. Elon Musk’s Wives and Children. Musk has been married twice. He wed Justine Wilson in 2000, and the couple had six children together. In 2002, their first son died at 10 weeks old from sudden infant death syndrome (SIDS). Musk and Wilson had five additional sons together: twins Griffin and Xavier (born in 2004), and triplets, Kai, Saxon and Damian (born in 2006). Elon Musk’s Girlfriends. Musk has also been romantically involved with actress Amber Heard. The couple reportedly began dating in 2016 after Musk finalized his divorce with ex-wife Talulah Riley and Heard finalized her divorce from Johnny Depp. Their busy schedules caused the couple to break up in August 2017; they got back together in January 2018 and split again one month later. QUICK FACTS. NAME - Elon Musk BIRTH DATE June 28, 1971 (age 48). DID YOU KNOW? - Elon Musk left Stanford after two days to take advantage of the Internet boom. DID YOU KNOW? - In April 2017, Musk's Tesla Motors surpassed General Motors to become the most valuable U.S. car maker. EDUCATION - University of Pennsylania, Stanford University, Queen's University, Ontario PLACE OF BIRTH- Pretoria, South Africa. FULL NAME - Elon Musk. ZODIAC SIGN - Cancer. ******************************************************************* In the name of Allah, the Entirely Merciful, the Especially Merciful. AL - FATIHAH 1. [All] praise is [due] to Allah, Lord of the worlds . 2. The Entirely Merciful, the Especially Merciful, 3. Sovereign of the Day of Recompense. 4. It is You we worship and You we ask for help. 5. Guide us to the straight path - 6. The path of those upon whom You have bestowed favor, not of those who have evoked [Your] anger or of those who are astray. 7. AMIN Al - Quran. ******************************************************************* Disclaimer: ========= For copyright matters please contact us at: help.100@yahoo.com by X World

[bharatiyamedia-blog]

Shiseido's Launches A.I. and A.R. Skincare System

http://tinyurl.com/y5dca3gu Japanese magnificence model Shiseido has entered the skincare trade’s newest aggressive realm with a personalised high-tech moisturizer and serum, formulated by pairing augmented actuality and synthetic intelligence. Known as Optune, it is one of many first Web of Issues sensible equipment methods within the magnificence house combining an clever app with a bodily dispenser. Optune launched this week in Japan after a yr of beta testing.  For about 10,000 yen (or $92) a month, customers can assess and modify their skincare regime on a twice-daily foundation. The app, which solely works with iPhones, collects knowledge from faces utilizing the cellphone’s front-facing digital camera. Photographs are analyzed by A.I. Information is then despatched to a cylindrical equipment loaded with 5 Optimum Shot serum cartridges, which dispenses a lotion components deemed appropriate for customers’ pores and skin. The corporate stated it has recognized 80,000 skincare patterns the app can match, based mostly on a consumer’s each day pores and skin circumstances, dwelling environments, and climate. In flip, the Optune dispenser can create 1,000 “patterns of serum and moisturizer mixtures” finest suited in your pores and skin, the corporate stated. The app additionally analyzes pores and skin for “organic rhythm disruption,” measured whereas a consumer sleeps. “When customers set the sleep measurement operate offered, the app detects motion throughout sleep…and displays leads to the skincare resolution offered the following day,” the corporate stated. Different knowledge collected by the app figuring into the customized lotion are menstrual cycles, temper swings, and environmental components equivalent to humidity, pollen ranges, and temperature.  Sensible Home equipment As in different shopper product sectors, the wonder enterprise is more and more targeted on growing merchandise tied to sensible know-how. Trade giants like Shiseido are as a result of they’ve the funds and manpower for in-house technology incubators. In 2018, L’Oreal teamed up with Apple on a wearable UV sensor that communicates with iPhones in actual time, detecting solar publicity. In keeping with a press launch, it “measures each UVA and UVB rays, and offers on the spot standing updates whereas storing as much as three months of information.” The sensor is battery-free and activated by the solar, utilizing the iPhone’s “near-field communication” for energy. L’Oreal additionally launched a smart hairbrush in 2017, collaborating with Kerastase. “Customers are not happy with simply buying a product. They need companies that deliver comfort to their lives and experiences that embody the model function they’ve purchased into,” stated Laura Gurski, senior managing director, international trade lead for shopper items and companies at Accenture. A 2018 Technavio report concludes the sensible magnificence equipment trade will probably see development of 6% between 2019 and 2023. As with different wearables, adoption has been gradual. “It has been kind of a combined response to be sincere,” stated Sarah Jindal, senior international analyst of magnificence and private care at market analysis agency Mintel. “Nearly all of shoppers live on a funds of some kind, so in terms of a number of this stuff that price $500, or $700, most individuals simply assume, what if it does not work for me and I’ve made this enormous funding? So [price]…has been a stumbling block for lots of what we have seen…like residence laser hair removing.” Nonetheless, due to the current recognition of residence surveillance home equipment and Apple Residence integration with kitchen and media home equipment, shoppers appear to be getting extra receptive. “We have seen such a shift within the consolation degree with the entire sensible know-how with the entire stuff individuals have of their home now, so it is beginning to open up the avenue for acceptance,” Jindal stated. “That creates a possible. However value is all the time going to be a problem for most individuals.” Augmented Actuality Apps Shiseido’s Optune is a descendant of digital makeover apps powered by augmented actuality know-how, just like Snapchat or Instagram face filters. In 2017, Shiseido purchased two U.S. digital make-up startups, MATCHCo., which uses smartphones to personalize basis, and Giaran Inc., utilizing A.I. for digital make-up, in accordance with Shiseido. “Shifting ahead, by combining new digital applied sciences with the analysis information we have now gathered, we are going to proceed to additional develop personalization in magnificence,” Shiseido stated in its 2018 annual report.    In 2017, L’Oreal acquired ModiFace, an app enabling customers to just about attempt on the model’s make-up and hair colour. (As a startup, ModiFace was introduced on the 2016 TechCrunch Disrupt convention in New York.) It additionally permits for try-on simulations on dwell video. In keeping with a L’Oreal spokesperson, “Modiface’s patented AR SDK is probably the most broadly used AR know-how within the magnificence trade; utilized and trusted by over 70 of the highest international magnificence manufacturers. (That goes past L’Oreal’s portfolio.)” The proprietary know-how behind the app permits for “scientifically validated pores and skin evaluation and simulation, photo-realistic make-up simulation with dynamic lighting adaption, and photo-realistic hair colour and magnificence simulation.” In 2017, Sephora launched its Digital Artist app, which permits customers to add a selfie and see how make-up from the web retailer would look on their face.  Drugstore model Rimmel London launched a “Get the Look” app in 2016, which permits customers to take an image of a magnificence look in {a magazine}, on a billboard, or elsewhere and obtain a listing of merchandise that might replicate it. CoverGirl, too, launched an app that yr, known as BeautyU. Each apps appear geared toward mimicking the try-on expertise, since drugstore merchandise do not have testers or magnificence counters, not like status cosmetics shops like Sephora or Ulta.  Sensible know-how = shopper knowledge Whereas these apps will be a number of enjoyable, they do not all the time translate to a purchase order, Jindal stated, as a result of they do not permit shoppers to get a really feel for the bodily product. “Individuals are inclined to obtain the app and transfer away from it, so the problem is, how do you get somebody to buy from one thing like that? With make-up, there actually is that factor the place you wish to attempt it and scent it and see the way it feels,” she stated. Nonetheless, these magnificence apps have vital worth to firms due to the information generated. They permit firms to get a clearer image of who their shopper is and what they need. “Even when individuals aren’t shopping for, the model remains to be getting a ton of data based mostly on engagement with the know-how,” Jindal stated. Source link