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communicationsclasstlegard · 3 years ago

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Engaging, working and learning in a virtual environment

Engaging, working and learning in virtual environments has been more common than ever in the past few years. More people are working and learning from home, and everyone feels a little bit different about it. Personally, I feel like I benefit from learning in a virtual environment because I find it nice to do all my classes from the comfort of my own home. I can be more flexible with my schedule and often work at my own pace. I imagine that since I enjoy learning in a virtual space so much that I would also enjoy working in one as well. BusinessCollective (2014) said that companies working from home can see great benefits to their business when it comes to overhead costs (para. 16). I am hoping that after college I am able to lock down a career in something that I enjoy and potentially something that allows me to work online. If the job is from home, then that is a bonus. I have always been a home body and I’ve always been decent with computers.

The current situation with the COVID-19 pandemic has made a lot of school turn virtual and a lot of people have started working from home if they can. Some people enjoy working virtually and find that they might even be more productive since there is a better work-life balance. SiteSuperCharger (2021) stated that some employees may be happier working from home because working virtually allows them a little bit more time at home. This creates a better balance between work and home obligations (para. 4). On the other hand, some people do not thrive as much in an online learning or working environment. I personally have heard a lot of parents express concern about how their children are falling behind because they are not able to grasp online learning. There are also students who do not thrive in a classroom and are doing better learning online. Also, there are some people who hold jobs that are unable to be turned virtual. The pandemic has given us a lot to think about when it comes to going about our daily tasks virtually. Perhaps there will come a time where people are more freely able to choose whether they would like to work online or physically go to their obligations.

To end this post on a positive note about virtual environments I want to write a bit more about my experience with engaging in online environments. Since the pandemic started a lot of businesses have decided to switch their services to online methods. I recently have had 2 virtual appointments and I have to say that they both were a great experience for me. Both appointments were like regular appointments except over a medium that I’m already comfortable with – virtually! It is a big bonus that I did not have to leave my house and waste time and money to physically go to another building to attend an appointment. I really hope in the future that I can continue to take advantage of all the awesome services that are provided virtually to make my life easier!

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pmgconsult-blog · 3 years ago

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HOW TO MOVE ON FROM BUSINESS FAILURE AND FOSTER FUTURE SUCCESS

Entrepreneurship is a career founded on passion and risk-taking. Unfortunately, this means that sometimes the business you believed in still didn’t take off. Seeing a cherished idea fail can be challenging, but it doesn’t have to be the end of your entrepreneurial career. The important part is not the failure — it’s what you can learn from it.

You can use this experience to foster a better, more sustainable business in the future. Portfolio Management Group Consulting offers guidance on how to recover from business failure, get up and dust yourself off and use it to push your next venture forward, or, if contacted when the warning signs appear, possibly prevent a complete disaster.

Reflect on What Went Wrong

The immediate wake of business failure is a great time to write out what went wrong. As time goes on, more things may occur to you, so keep this information in a notebook or file you can easily access down the line. This practice is a way to acknowledge mistakes so you can avoid them in the future.

Get Professional Input

In addition to your own reflections about what went wrong with your business, it’s worthwhile to reach out to a professional to get their input. An outside perspective can be absolutely invaluable for assessing what went wrong with a small business.

Business strategists can help you go over financial choices, marketing moves, and other business decisions you made along the way. Then, together, you can reflect on what did and didn’t work, and even do some thought experiments as to how what didn’t work could have been better managed. Other input worth considering, especially if you’re struggling mentally and emotionally on a day-to-day basis, is speaking with a professional grief counselor. Just having someone impartial to listen goes a long way.

Give Yourself Permission to Grieve

Finally, give yourself time and permission to grieve the business that failed. Losing a business is a major blow that can impact you in a variety of ways. In addition to the money you may have lost, many business owners struggle with feelings of sadness for their employees, customers and community after a business goes under. The more involved you were with community events and culture, the more likely this is to be part of your grieving process. There’s also the damage that business failure causes to your pride. Losing a business doesn’t mean you’re not capable of future success, but BusinessCollective notes that you may have to navigate feelings of inadequacy or signs of imposter syndrome.

Acknowledging that these feelings are complicated and, according to TIME, learning how to sit beside them can give you far more peace than trying to ignore them. Moreover, this grieving process allows you to enter your next entrepreneurial venture without a lot of baggage holding you back.

Consider a Short Getaway

Finally, while we have all heard this before, it might be wise to take a little time to yourself. Yes, you can do this at home, but different surroundings will likely prove beneficial, and this doesn’t have to be thousands of miles away. It can even be in a nearby town. The point is to get away. Find an affordable vacation rental that’s in the perfect location for what you need. Whether it’s right on the beach, close to the marina, or somewhere secluded. Pack only the essentials and consider unplugging and leaving the laptop at your office.

Failure is a normal part of becoming a business owner, and it doesn’t have to be the end of your journey. If you’re hoping to pick up the pieces and create a new business down the road, we hope this article helps you to process the past so you can look toward the future.

If your business is ready to shut its doors or you already have, there is still hope. Contact Portfolio Management Group Consulting today for a no-cost obligation. We can help.

#business consulting services #Business #business growth #Business Plan

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franklinsense · 6 years ago

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What's the hardest part of maintaining a routine?

The Young Entrepreneur Council is an invite-only organization composed of the world’s most promising young entrepreneurs. In partnership with Citi, YEC launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. from Pocket http://bit.ly/2hPFpvM via IFTTT

#IFTTT #Pocket #sel

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jeramymobley · 6 years ago

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6 Ways AR and VR Can Elevate Your Brand

Text-based content is no longer enough to make even a strong personal brand stand out from the crowd. In what way do you use or are you interested in using VR and/or AR to elevate your brand in today’s crowded environment?

These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. AR-Based Data Analysis

Call me a Luddite but I’m still not convinced that VR is the paradigm-shifting technology people are making it out to be. AR, on the other hand, is intuitive and impressive enough to be viable in my eyes. I like the idea of presenting a piece of paper with an AR code that allows smartphone users to generate three-dimensional graphs and charts. This would definitely make a strong impression. – Bryce Welker, Crush The PM Exam

2. Product Demos in Real Spaces

As a printing company, we would always be interested in using VR to find ways to demo our products. For example, you can look at a generic “picture” of a living room that shows what a framed print would look like on the wall. However, it would be fantastic to create a product or proof and show the client what their trade show space or retail location would look like with the products selected. – Brandon Stapper, Nonstop Signs

3. Eye-Tracking Technology

As a marketer, I’m interested in the eye-tracking technology that devices like Oculus and HTC Vive are working on. It will be interesting to see which areas users are viewing most often and where to strategically place calls to action to help turn visitors into customers. – Syed Balkhi, WPBeginner

4. Immersive Video

Right now we are seeing a shift from text to video, so it’s only natural that as brands continue to differentiate themselves, we’ll see a new move into 3D videos. The videos in VR and AR will be much more immersive, which will help create a stronger brand following. – Jared Atchison, WPForms

5. Interview Training

I would be interested in having a VR solution for those looking to practice job interviews or meeting with business leaders around the world. Given VR’s functionality, those who have a problem keeping eye contact, confidently answering questions, staying focused or talking to strangers can practice getting over these obstacles with a great VR program. – Mike A. Podesto, Find My Profession

6. Entertainment

The first personalities who introduce VR to their brands will connect way more with their audiences because a good VR experience is very close to a real-life experience. I believe entertainers will be the first movers in this personal VR revolution, and I am very excited to see that happening. – Brian Condenanza, Alchemy Coin

The post 6 Ways AR and VR Can Elevate Your Brand appeared first on Personal Branding Blog - Stand Out In Your Career.

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genius-local-marketing-blog · 7 years ago

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Are you solving a problem? http://geniuslocalmarketing.com/marketing-strategies/

#smallbusinesses dso businesscollections businessar localmarketing accountsreceivable

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supportivy · 5 years ago

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Mots-clés: Alyssa Chen - Medium

Mots-clés: Alyssa Chen – Medium

Mots-clés: Alyssa Chen - Medium Image de BusinessCollective

首次募資的創業：：你再跟我人人發人人卡的背後

者人願意人：：：：:

本人就是魅力大家：：：

實力，用的. Traction 一個的團隊好品，

Filtre de filtre à filtre Filtre de filtre à filtre de filtre

(1), (2) 沒有 (3) 考慮，Adéquation du marché de produit (PMF) avec l'adhérence sur le marché du produit天下沒有白吃的午餐募資

你手中一張好身邊的親朋好友人願意一

遇過人人人，人人。

很多投資人而言當的言論…

View On WordPress

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glenmenlow · 6 years ago

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6 Ways AR and VR Can Elevate Your Brand

1. AR-Based Data Analysis

2. Product Demos in Real Spaces

3. Eye-Tracking Technology

4. Immersive Video

5. Interview Training

6. Entertainment

The post 6 Ways AR and VR Can Elevate Your Brand appeared first on Personal Branding Blog – Stand Out In Your Career.

from WordPress https://glenmenlow.wordpress.com/2018/09/07/6-ways-ar-and-vr-can-elevate-your-brand/ via IFTTT

#IFTTT #WordPress

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markjsousa · 6 years ago

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6 Ways AR and VR Can Elevate Your Brand

1. AR-Based Data Analysis

2. Product Demos in Real Spaces

3. Eye-Tracking Technology

4. Immersive Video

5. Interview Training

6. Entertainment

The post 6 Ways AR and VR Can Elevate Your Brand appeared first on Personal Branding Blog - Stand Out In Your Career.

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joejstrickl · 6 years ago

Text

6 Ways AR and VR Can Elevate Your Brand

1. AR-Based Data Analysis

2. Product Demos in Real Spaces

3. Eye-Tracking Technology

4. Immersive Video

5. Interview Training

6. Entertainment

The post 6 Ways AR and VR Can Elevate Your Brand appeared first on Personal Branding Blog - Stand Out In Your Career.

0 notes

nilority-blog · 6 years ago

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People of color are diving into entrepreneurship. Although hard data is difficult to come by, from 2007 to 2012, the number of black-owned businesses increased 34.5% according to the Unites States Census Bureau. Black women have been particularly active as entrepreneurs; outpacing all other demographics in creating startups by six times the national average.

If you are an entrepreneur, do you know under which category of entrepreneur you fall?

Are you a world-changer? An innovator? An opportunist or a jack-of-all-trades? Maybe you’re a serial entrepreneur – or are you actually a ‘wantrepreneur?’ These are the six types of entrepreneurs out there, and you likely fall into one of these categories.

No one type is better than the other, although the wantrepreneur isn’t quite on the same level as the others just yet. It is important to understand your niche so you can hone the talents you have, develop skills that are lacking, and figure out your stride to optimize opportunities.

Here’s a breakdown of the six types and tips for figuring out which one you identify with most. Use this when contemplating your next business move and remember that you might be more than one type. After all, who says a world-changer isn’t also a jack-of-all-trades?

The Six Types of Entrepreneurs:

The Activist

(iStock/Wavebreakmedia)

You are keenly aware of your environment, both on a local and global scale. Maybe you were an activist or environmentalist in a past career, and it is very likely you have green leanings when doing business. You likely created your company in order to make a positive impact in the world, believe that success is measured by impact and when it comes to social media you almost certainly have a Twitter account. You know the world is changed one person and one company at a time, and you are committed to living by Gandhi’s words.

Some examples of Activist Entrepreneurs include Ben McFarlin, founder of Help Bond Me a technology that helps people raise bond/bail money. McFarlin recently received the Principled Entrepreneurship Award at the 2018 Black Enterprise Entrepreneurs Summit. Angela Benton is another great example. She is the co-founder of NewMe Accelerator, an effort to help minority-owned businesses launch and thrive. Last year, Benton participated in a project to provide solar energy to some of the poorest rural households in Africa.

When she became frustrated by the lack of coding teaching tools available for her daughter, engineer Kimberly Bryant set out on a mission to tech black girls programming skills and launched Black Girls Code. Since its inception in 2011, the not-for-profit has scaled globally, connecting thousands of girls to the coding world.

The Innovator

(iStock/izusek)

You are all about creating a product or service. As an idea-man (or woman), innovation is more important to you than actually owning a company, and that is OK. You have a knack for coming up with new ideas or making old ones better. However, that also means you may need to excel at delegating, and hire a CEO to take care of the tasks you don’t enjoy. While you trust your instincts, you also do a lot of research. It’s likely you have a goal of creating an empire, and a tool like Evernote is your biggest crutch.

Innovator Entrepreneurs include Brian Brackeen, whose company Kairos offers facial recognition technology using artificial intelligence and Rodney Williams, the founder of LISNR, a tech company that enables proximity messaging, second-screen interactivity, authentication, and device-to-device connectivity. LISNR allows brands to create truly innovative marketing and advertising solutions. Dawn Dickson is another Innovator Entrepreneur whose company PopCom, helps retailers capture data about their customers the moment they make a purchase.

The Opportunist

(iStock/julief514)

You have a “gift” for turning opportunities into business ventures. Some people may call you risky and impulsive, but those just other way of saying ‘opportunist,’ especially when so many of your right-time/right-place moves have paid off. Like the innovator, you also trust your gut while conducting solid research. However, you could be a little better at planning ahead if you want to build an empire.

Opportunist Entrepreneurs often are creative types who can parlay their creativity into a business. Many opportunist entrepreneurs start out in show business. A perfect example of an Opportunist Entrepreneur is Spectacular Blue Smith, one of the members of R&B/hip hop group Pretty Ricky. The entertainer launched Adwizer a successful social media agency that helps other celebrities, brands and influencers monetize their social media content. He was able to tap into the celebrity connections he had to get the business up and running.

Recording artist and music producer Ryan Leslie launched his startup SuperPhone–part messaging app, part data analytics software, and part customer relationship management (CRM) solution–after noticing some feature deficits in other communication apps and platforms. As an artist and celebrity he knew the exact features he needed in a communication platform to interact with fans.

The Jack-of-All-Trades

(iStock/Bojan89)

Diversification is your middle name. You aren’t afraid to explore trends or to step in when needed. This makes you think risk can be scary and exciting, all at the same time – you truly believe there are no great rewards without great risk. However,you’re also a bit of a follower which means you need to find the right investors, stakeholders and partners to be successful. You likely became an entrepreneur to take advantage of the self-starter lifestyle or simply because you didn’t want to work for anyone else.

The Jack-of-All-Trades Entrepreneur is rugged with stamina to go the long haul to get a business off the ground. Often, in their salad days this entrepreneur type assumes multiple roles in their companies: CEO, CFO, recruiter, receptionist…there is no task too great or too small to get the business going.

They often turn startup businesses into empires. Byron Allen is a great example of a Jack-of-All-Trades Entrepreneur. The comedian-turned-mogul is not only the CEO but is also involved in producing content for a game show his company produces: He writes jokes and warms up audiences, all while checking emails and taking business calls. Black Enterprise founder Earl G. Graves Sr. is another Jack-of-All-Trades Entrepreneur. He started Black Enterprise as a newsletter. He diligently expanded it to a magazine and played whatever role he had to to make it successful: Writer, editor, salesman, marketer, and more. You can read his incredible story in his book, “How to Succeed in Business Without Being White: Straight Talk on Making It in America.”

The Serial Entrepreneur

(iStock/fizkes)

You’re flexible and always looking to the future for the next big thing. The ‘Thomas Edison’ of entrepreneurs, you can take a lot of stress and brush off past negative experiences with ease. A total leader, you might struggle with actually learning from your past failures (it’s not automatic). You measure success in being better than the competition and in how much money you make. You might jot down your ideas on Twitter–or even on a napkin.

Gary Vee is the quintessential serial entrepreneur. So is hop-hop artist Clifford “T.I.” Harris Jr. T.I.’s business ventures include a record label, a clothing brand, real estate development, and business investing. The so-called “Tony Stark” of entrepreneurship Elon Musk, is both a Serial and Innovator Entrepreneur.

The Wantrepreneur

(iStock/Ridofranz)

You’re not an entrepreneur yet, and you may never be. You’re rich with ideas, but the groundwork still needs to be done. It’s up in the air: should you win the lottery, you would start a business, take a vacation, or invest in a business you’ve kind of started already. You want to enjoy the self-starter lifestyle and consider yourself an idea person, but you need more motivation to become one of the other five types of genuine entrepreneurs.

Which type of entrepreneur are you, and how can you use that to your benefit?

Murray Newlands is an entrepreneur, investor, business adviser and a columnist at BusinessInsider.com, Inc.com and Entrepreneur.com. He runs San Francisco-based PR agency Influence People and is the author of How to Get PR for Your Startup: Traction

BusinessCollective, launched in partnership with Citi, is a virtual mentorship program powered by North America’s most ambitious young thought leaders, entrepreneurs, executives and small business owners.

The post Innovator or ‘Wantrepreneur’: Which of the 6 Types of Entrepreneurs Are You? appeared first on Black Enterprise.

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Go to Source Innovator or ‘Wantrepreneur’: Which of the 6 Types of Entrepreneurs Are You? People of color are diving into entrepreneurship. Although hard data is difficult to come by, from 2007 to 2012, the number of black-owned businesses increased

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connecticut-seo-adwords · 6 years ago

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4 Tips to Integrate PR and SEO Efforts to Expand Your Digital Reach

In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form a new, hybrid department. As Google’s standards on quality content evolved, so too did the link-based strategies digital marketers always relied on to achieve strong search rankings. Google’s adjustments, starting with the Penguin update and evolving into an authority-based algorithm, shook the world of SEO. It quickly became evident that PR professionals were best suited to fill the void. Today, PR and SEO are integrating their efforts and skill sets so thoroughly, it is becoming increasingly difficult to distinguish one from the other.

In the last two to three years, close to 85 percent of our clients have integrated their PR and SEO efforts. At Brilliance, our content marketing efforts are leveraged by our PR team. While PR pitches to media partners, our SEO team pitches to bloggers and influencers. PR is tasked with acquiring high-quality, authoritative links while SEO uses PR contacts to generate authoritative links and mentions.

From Link Building to Link Baiting

Before the content marketing revolution, link building was the strategic foundation of SEO. The teams that did the work were largely made up of back-end technologists. As John Rampton points out in a recent article, this all changed when Google altered its algorithm to put a much higher premium on relevant, high-quality, authoritative content.

The old rules, which relied on massive link-building structures, suddenly no longer applied. The purpose of SEO was no longer to build links, but to make content on web pages so compelling that they served as bait for credible, established sites to link to them voluntarily.

This new SEO strategy grabbed the attention of large media companies, which public relations professionals have been practicing for generations.

PR and SEO: Perfect Together

As previously mentioned, SEO experts historically came from technical backgrounds. Their skills involved back-end operations and analytics. Meanwhile, PR professionals have always been relationship people. The most highly-coveted (and best paid) PR experts were those who could foster bonds with publishers, reporters and other media players. The problem was that their results were hard to measure and ROI was difficult to quantify.

Backed by the metric-based analytical skills of SEO experts, however, modern PR professionals can now reliably gauge the effectiveness of their campaigns. On the other side of the coin, SEO teams can leverage their PR partners’ relationships to earn the links that Google favors so heavily.

In fact, the individual skill sets of PR and SEO are so complementary that even their tools are starting to overlap.

Tools for Success

As Forbes also points out, content calendars, which were once a scheduling and management tool used exclusively by PR agents, are now being widely adopted by SEO teams.

Platforms like Help a Reporter Out pair journalists and content creators with experts eager to lend their credibility in exchange for a link. Squarely in the middle sits both the public relations professionals who manage those relationships and SEO teams that use the links to gain ground with Google. Both the SEO teams and PR teams that we’ve worked with are using platforms like HARO, PressRush, and Vocus.

Tips for Merging Your SEO and PR Efforts

Our experience integrating our PR and SEO teams taught us some valuable lessons:

Communicate

PR and SEO teams should create and share interdepartmental editorial calendars to avoid conflicts or work duplications.

Treat social media as an offshoot of search

Just as the line between PR and SEO becomes increasingly blurred, so too is the line between searching and social media. Search engines were long the domain of technical SEO professionals, and social media was the playground for bold, catchy PR campaigns. As a bigger chunk of audiences now use social for primary searching, SEO pros must apply their analytical skills to social campaigns and leverage social platforms for content promotion. We’ve had great success using Facebook Ads to amplify content shared on social, which has in turn generated powerful media mentions.

Target influencers

Links from large, well-established publications are the ultimate reward. A few links from top websites are far more valuable than lots of low-quality links from questionable sites. The problem is, however, that everyone is vying for their attention, so it is difficult to get them to notice your brand. Instead of targeting them directly, PR should focus on more readily available influencers in social media and blogging. A top publication is far more likely to take notice of a mention from an influencer than they are to respond to even the best direct pitch or press release. SEO can focus on medium and lower quality publications while PR hyper focuses on the higher end publications.

Respect the value of mentions

Jonathan Long, founder and CEO of Marketing Domination Media, stated that “implied links” will soon be as important as SEO advances. The best way to chase implied links, or frequent brand mentions that aren’t necessarily accompanied by actual links, is through PR campaigns.

Google’s love of compelling content has quickly created a merger between PR professionals and SEO teams. Once Google began penalizing virtually all SEO strategies that can be automated, the value of public relations as a complementary skill set became evident. Today, public relations and search engine optimization are two sides of the same coin. Although they will always retain their unique identities, they should no longer function as separate units. One depends on the other to spread content, drive branding, and of course, keep Google happy.

This article is courtesy of BusinessCollective, featuring thought leadership content by ambitious young entrepreneurs, executives & small business owners.

Source

https://tech.co/easy-pr-seo-efforts-expand-digital-reach-2017-11

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a-walk-among-tombstones-blog · 7 years ago

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Learn List Structure Approaches And Strategies For Associate Advertising

Starting an affiliate organisation online involves concentrating on 3 essential yet basic locations in order for your launch to be successful. Furthermore, link both Amazon as well as ClickBank's affiliate programs is without expense; all you pauperism to do is log into your choson set and begin whatsoever aggregation and then you obtain your genuine very own associate encipher that you could then take into your associate site. In today's fast-paced, electronic globe, associate advertising could be a terrific tool for your business. The concept behind it is that you advertise other people's products, often with an associate network, making a commission if individuals really end up acquiring thanks to your advertising and marketing. You intend to be a successful affiliate and you wish to earn money online. Recognizing how to begin an organisation online increases your chance of obtaining the effective begin you will certainly should gain energy. As a first time affiliate it's a smart idea to begin with fairly valued items making at least 50% payment. You likewise most likely did not hire partners with customized created e-mails, landing pages developed just for them or thought they would certainly locate you.Another factor it might not have worked can be that your internet site or shop isn't really excellent or you really did not create a competitive payout or offer for the associates. Always remember sometimes people simply concern the net searching for an excellent heavy laugh. With major companies with affiliate programs of determination and also a few fantastic programs, you can currently make web affiliate advertising help them. While businesses, including ecommerce businesses, can benefit from associate marketing as a way of driving extra sales without ahead of time expenses, there are risks to the procedure. In partnership with Citi, YEC just recently launched BusinessCollective, a free online mentorship programme that helps numerous entrepreneurs start and also expand companies. 1. Associate only with excellent affiliate programs that use items your site visitors will in fact intend to get.

When you make a sale, nowadays there are immediate compensation programs that pay you right away. Get in touch with blog writers in the exact same particular niche as yours, cross-promote your products, and also build a relationship with them. Make an unique web site simply for your affiliates if you're planning to improve your very own sales. Since you market them on the Internet as a result customers are not restricted to any kind of particular country, you get a global direct exposure for your items. The more associate programs you join, the longer the list of things to track. Affiliate marketing companies possess solid impact over the content makers that sign up with their programs, and can hold them accountable to ensure they disclose these advertising connections in their web content. You can pay affiliates on percentage of sale, per lead, each click, fixed per sale, or different portions on various items. You could commonly just begin advertising ClickBank items. A whole lot depend on what percent people traffic does one jump on his blog site (in case he's advertising items valuable for US audience). Data like those with theJSON expansion prevail layouts made to be device readable to ensure that other programs as well as devices could make use of the information, according to Google. E.g. by creating article or articles concerning items which will be available for a while (not being taken offline right after a launch).

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foursprout-blog · 7 years ago

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14 Personal Branding Tips for Aspiring Freelancers

New Post has been published on http://foursprout.com/wealth/14-personal-branding-tips-for-aspiring-freelancers/

14 Personal Branding Tips for Aspiring Freelancers

Here are some ways you can set yourself apart in the highly saturated freelance market.

May 5, 2018 7 min read

This story originally appeared on Personal Branding Blog

The gig economy is bigger than ever, and it shows no signs of slowing down. With more professionals in virtually every industry going the freelance route, what is one way they can set their personal brands apart to attract more business than their competitors?

Related: 4 Important Social Skills You Need to Succeed at Work

1. Tell your personal story

“Incorporate personality into your personal brand. Explain why you got into the industry you did, and tell the story about how you got to where you are now by briefly mentioning previous work history. The goal is to set yourself apart, and being unique and creative are a few of the best ways to do that.” — Andrew Schrage, Money Crashers Personal Finance

2. Create a personal website for a niche audience

“There are many people who freelance, yet only a small percentage have personal websites and even fewer have personal websites that provide content for a niche audience consistently over time. If someone wants to be a freelance designer, having a niche website for design in NYC tech startups would make them stand out in that market as an expert who provides value. It also shows they have discipline.” — Dan San, Meural

3. Do for you what you do for others

“Most ‘experts’ don’t do for themselves what they do for others. Web designers have basic/mediocre websites. Social media experts have limited social presences. An easy way to stand out is to be about what you talk about. Create and amplify a personal brand that showcases exactly what you can do for others.” — Brandon Harris, NuMedia

Related: Why Employer Branding Is So Important

4. Set higher prices

“This may seem counter-intuitive at first but it really works: Pricing your work at premium rates will lead potential clients to view you as a premium freelancer with the ability to deliver high-quality work. The ugly truth is that lots of freelancers will price their work extremely low due to the fact that they deliver low-quality work. Doing the opposite will definitely help you stand out.” — Bryce Welker, CPA Exam Guy

5. Serve your customers before you sell

“The gig economy enables us to work on a per-project basis, but I noticed that when I focused on serving the customers and their needs first, the money came after. It wasn’t so much about the money or being focused on how much I was going to make from a client. I was focused on seeing them succeed and they referred me to new clients. When the focus is the customer, your brand will sky rocket.” — Sweta Patel, Silicon Valley Startup Marketing

6. Spend time building your relationships and reputation

“Our reputation among our current and past customers can never be bought or sold. Investing in our relationships to gain repeat and referral business made all the difference to me, and it is where your best business will come from. What are you doing to maintain your brand reputation with the people who already know (or have known) you?” — Zvi Band, Contactually

7. Invest in your brand

“As the gig economy expands, so does the number of freelancers. The freelancers who will get noticed are the ones who invest the time and money into optimizing their personal brand. Whether it’s a portfolio, a website, samples or a delivery service, ensuring that you have thought through each touchpoint and how it impacts your customer will set you apart from those with a more ad hoc approach.” — Ismael Wrixen, FE International

8. Understand the specific customer you want to serve

“All too often we think we can serve everyone — I’ve been there too. When you zoom in on your customer, everything gets focused, including the energy you have in your offerings. Sure, everyone might be a customer one day. Today, how are you going to reach that very specific person with particular problems, dreams, goals, hopes and fears?” — Jen Brown, The Engaging Educator

9. Ask clients for reviews across multiple platforms

“Many freelancers get work through websites that act as a middleman between the customer and the freelancer. Building a reputation on these freelancer websites lets you benefit from what is called ‘barnacle SEO,’ or attaching yourself to a larger entity that in turn brings resources to you. The smart freelancers ask satisfied customers to also leave five-star reviews on additional websites.” — Brian Greenberg, True Blue Life Insurance, Inc

Related: The Importance of Recognizing Your Employees

10. Write guest posts for credible publications

“Guest posting and being mentioned in popular publications helps build credibility and trust within your industry. You can even add the logos from the publications you were mentioned in on your site to create more interest for your brand.” — Syed Balkhi, OptinMonster

11. Build a great portfolio

“Nothing speaks to your quality and capability like the results of your past work and projects. Actions speak louder than words and a portfolio is a record of your actions. Whatever your field is, be it web design, graphic design, writing, project management, etc., have some way to showcase the quality of your work with other clients that helps people see just how special and talented you are.” — Justin Faerman, Conscious Lifestyle Magazine

12. Cooperate with other freelancers

“There is prosperity in cooperation. Build relationships with other freelancers, especially if they specialize in a skill that you don’t have and vice versa. Trade contacts and refer clients whose projects aren’t in your field. Link their portfolios on your website or blog as an affiliate so they may, in turn, do the same on their site. Be their advocate, and they’ll promote you too.” — Diego Orjuela, Cables & Sensors

13. Be timely in your communication and work

“You may be as well-regarded in your trade as the best in the business, but that does not hold much ground if you fail to deliver on time. It’s not just when you get an assignment that you have to meet a deadline. If you’re interacting with a probable client, make sure you are prompt in addressing questions. Given the shrinking global workspace, don’t forget to account for time differences.” — Derek Robinson, Top Notch Dezigns

14. Be yourself

“Competition continues to climb. In such saturated markets, it’s important to differentiate yourself and the easiest way to do that is to be yourself. Let your personality, passion and interests shine through in everything you do. After all, people do business with those they know, like and trust. You’ll connect with your potential customers much more effectively.” — Karlo Tanjuakio, GoLeanSixSigma.com

(By The Young Entrepreneur Council)

#Wealth

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jeramymobley · 6 years ago

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16 Entrepreneurs Share Their Personal Branding Idols

What public figure is your personal branding idol, and what about their branding strategy inspires you the most?

1. Richard Branson

Richard Branson is one of my personal branding icons. From Virgin Records to Virgin Atlantic, he’s built a strong brand and following through interesting storytelling, innovative initiatives, and world-class design. – Arry Yu, StormX

2. Marcus Lemonis

The more I watch him, the more Marcus Lemonis has climbed my list of favorite entrepreneurs and branding experts. His branding strategy always involves the people who have started the business and staying true to the original concept the business was founded on. The best part about the way he approaches the reshaping/rebranding of the businesses he invests in is how he cares about his partners along with how he wants both employee and employer to be in a win/win situation. Just because he’s a highly successful entrepreneur, it doesn’t mean he’s abandoned his humility. In fact, his humility and honesty are his most valuable assets. As a business owner, seeing someone with that kind of business portfolio and net worth treating other people with such respect is very inspiring. – Jared Ross Weitz, United Capital Source Inc.

3. Cody Wilson

This is going to be a controversial pick, but Cody Wilson is one of the people I see as a branding genius. He’s the founder of Defense Distributed, a nonprofit organization centered around firearm production and distribution. They’re so controversial because of their products centered around 3D-printing guns, which has placed them at the forefront of the American gun control debate. Wilson has managed to turn a concept as terrifying as creating unlicensed garage guns into a sleek and modern business serving as a reflection of the IoT paradigm. He’s successfully sold his company as a bulwark for the second amendment and weathered some of the most intense press scrutiny unscathed. His brand is an example of how to be controversial and successful. – Bryce Welker, Crush The PM Exam

4. Elon Musk

Elon Musk is on top of his game when it comes to branding. He strategically posts about current events on Twitter, sharing both the good and the bad, and still manages to keep an unbiased opinion. He stays true to his own beliefs and consistently puts out the same message across everything that he does. His entrepreneurial spirit and commitment to change the world through tech inspire me and so many others across the world. – Samuel Thimothy, OneIMS – Integrated Marketing Solutions

5. Barbara Corcoran

Barbara Corcoran sold her business in 2001 and hasn’t had a specific business venture since. Yet, somehow, she has been able to stay relevant by building her personal brand. From Shark Tank to Dancing with the Stars, she finds ways to make herself stay relevant. Rather than building a new business, she monetizes her brand with media engagements and inbound business investment opportunities. – Fan Bi, Menswear Reviewed

6. Darren Rowse

I admire the community that Darren Rowse has managed to create around his ProBlogger brand. His website is full of great advice for bloggers and his Facebook group is very active with writers helping each other out. He’s been able to successfully turn his brand into a fully engaged community which is hard to do. – Syed Balkhi, WPBeginner

7. Tony Hsieh

I love how Tony has leveraged his personal beliefs to build his company’s reputation. He is known as the architect who builds strong company cultures that deliver great customer experiences. I believe that in the long term the companies that operate with honesty and transparency will be those that flourish. He has created both a personal and company brand that is often referenced as the quintessential customer-centric model. Customers want to do business with him and his company is a sought-after place to work. – Brian Greenberg, Life Insurance Quotes

8. Marie Forleo

Marie has done an incredible job branding herself, her most notable program “B-School” and her overall business. Every external brand touch point is consistent. The topics and advice she discusses on MarieTV resonate with just about any entrepreneur. The real deal, Marie is one of the few marketing experts that has been able to reach millions and teach thousands of aspiring entrepreneurs how to plan, launch and grow successful businesses. – Kristin Kimberly Marquet, Creative Development Agency, LLC

9. Neil Patel

Neil Patel has created a great personal brand for himself. He has a well-optimized website, strong social media presence, a podcast and most recently has shifted over to video. I like that his brand is about experimenting with different marketing techniques and he then spills his secrets as to what worked for him and what didn’t work so well. Learning from him has saved me time and money by implementing processes right the first time. – Jared Atchison, WPForms

10. Gary Vaynerchuk

I’ve actually had the opportunity to meet Gary at his office in Hudson Yards. The eeriest thing was the conversation felt oddly normal because I had watched literally every video available on his YouTube well before ever meeting him. It was like we had been having the conversation every week for years. I start with that because of what he has helped me most with — authenticity. He is the exact same person you see plastered on social when you see him in person, very thankful and genuine. He has also helped me to learn to give without the expectation of anything in return. Those two things have helped me learn to be a better version of myself. – Frank B. Mengert, ebenefit Marketplace (ebm)

11. Grant Cardone

Grant Cardone’s content is always on. From social to podcasts to events and everything in between, he really is an inspiration. Love him or hate him, he has mastered his own authenticity and has been able to create a massive following and move his audience to action. In a climate of conformity, he has securely gone against conventional wisdom on delivery and public relations, and this mastery of content has secured him solid conversion rates for his products, books, and brand. – Matthew Capala, Alphametic

12. Gabby Bernstein

Gabby Bernstein is my personal branding idol because she has uplifting content that is authentic and real. She is consistent with her videos, email newsletter, and social media presence. I have followed her for about six years, and she has always adapted to whatever the new virtual platforms are and she has dominated them. Her brand is consistent and clean yet has allowed her space to grow, mature and change as a woman and teacher in ways that are easily communicated with her audience. – Ally Lozano, Ally Lozano LLC

13. Tony Robbins

Tony Robbins has built an empire helping others become the best versions of themselves. He’s an inspiring teacher and mentor to those who may not otherwise have a good role model or mentor in their lives. Tony’s communication skills are phenomenal. He’s able to talk to a room of people but connect to people individually. He can relate to a lot of different people which I think is one of the main reasons people like to listen to him speak and take his advice to heart. – Chris Christoff, MonsterInsights

14. Dwayne “The Rock” Johnson

With around 12.8 million followers on Twitter, Dwayne’s messages tend to speak mostly of hard work, love and making the most of one’s life. I feel his overall appreciation for life that shines through his posts works brilliantly in building a brand based on his core beliefs. His posts come with an element of charisma and intimacy. It appears that he’s tailored his page to suit the needs of his fans, often highlighting people with whom he has memorable encounters. This has more than the desired effect in breathing life into his brand because the appreciation he showers on others is always well-received. The inspirational stories he shares help build the emotional connection. Besides, his consistency, with around three to five tweets every day, tells his fans that he’s always around. – Derek Robinson, Top Notch Dezigns

15. Sara Blakely

Sarah Blakely has always been a personal idol, both when it comes to her business acumen and her personal branding. Even though she is now a billionaire, she frequently discusses her humble beginnings, discussing how she gave everything she had into starting Spanx. These stories are not glamorous, and are incongruent with her current status, yet she keeps telling them. This consistent message of determination against the odds positions her as a relatable leader and makes her an immediate inspiration for young entrepreneurs. As a woman, she knew the potential for her product, and she used her personal experience to find a consumer insight that changed the industry. Her personal branding is all about being herself and empowering others. – Kate Edwards, Heartbeat

16. Jay Shetty

I have seen how Jay Shetty has built his brand around “Wisdom Goes Viral” from the get-go and there are so many motivational people who are similar to who he is and does what he does. To stand out among his peers, he created video content that touched people’s feelings. I’ve watched him grow his brand from the ground up and I can see how he has generated such a loyal fanbase through his small snacks of wisdom. Everyone can use a little wisdom now and then, even though it may feel like common sense. He has touched people in ways that are making the world a better place, a single individual at a time. He provides a great model and platform for me to then build my brand with my domain expertise. I haven’t been as successful as he has, but I know what is possible as well. – Sweta Patel, Silicon Valley Startup Marketing

The post 16 Entrepreneurs Share Their Personal Branding Idols appeared first on Personal Branding Blog - Stand Out In Your Career.

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