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Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Great businesses see the future differently.

Apple made CD’s redundant, and gave us 1,000 songs in our pocket

Airbnb took travel, and made us all feel at home across globe

Netflix made video rentals a thing of the past, and disrupted the Oscars

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on.

From the outside, it may seem like a David v Goliath battle. But Ugly isn’t a plucky underdog. It’s a confident competitor with a different view of the world, and an unassailable belief in its mission.

Its product — a sugar, and sweetener free, natural flavoured sparkling water — launched in 2016, and has since built up strong sales, and a core of die-hard fans, on both sides of the Atlantic.

So, how has Ugly grown from a startup idea to challenging billion dollar brands?

Keep reading to uncover the four key steps Ugly has taken to build an industry-disrupting, global business in under five years…

1. Build a unique brand

Ugly believes that its audience is tired of ‘perfection’ and seeks a more sincere view of the world

Ugly’s founders, Hugh Thomas and Joe Benn, are no strangers to the drinks industry after working together at Vita Coco, and over the years, the pair had grown tired the way many soft drinks were marketed.

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me.

The belief that many brands are propped up by misleading marketing sparked the concept of the ‘Ugly Truth’, the brand’s mission to spread the truth about the world we live in.

So for consumers who are craving the truth, especially in the socio-political, fake news, world we’re in at the moment, we have positioned Ugly as a brand that tells every truth. — Hugh Thomas, Ugly Drinks co-founder

“Whatever newspaper you read, whatever news sources you’re getting, there is uncertainty on both sides, and I think that’s led to a lot of tension,” says Hugh Thomas, speaking to The Challenger Project. “So for consumers who are craving the truth, especially in the socio-political, fake news, world we’re in at the moment, we have positioned Ugly as a brand that tells every truth.”

Ugly doesn’t make any claims it can’t live up to: “No unobtainable lifestyles. No ridiculous promises. We’re not a dream, we’re a drink,” the brand stated in a 2018 advert.

Telling ‘every truth’ means that Ugly has to take a stand on topics outside of the drinks industry too. “The Ugly Truth started as a product message, but has broadened out to become about society. ” Zenner shared.

Ugly has partnered with Girl Up, a gender equality charity, to drive positive change and tackle global gender inequality. 1 cent of every drink purchased is donated to Girl Up’s leadership development program which trains teenage girls to take action for gender equality.

“The fact that we stand up for things can be divisive,” Zenner says. “Not every consumer supports the idea that brands should speak out about real life issues but we always try to stick to our values. Our mission, to expose The Ugly Truth, is something we all believe in passionately.”

2. Market where your customers are

Marketing to a young, rebellious audience means embracing social media channels for Ugly

Ugly’s customers are known as ‘GenZenials’ internally. “It’s a mixture of Gen-Z and millennials, 16-24 is our target audience range,” Zenner shares.

The brand seeks to connect with consumers who are socially engaged, and ‘a bit rebellious’. “But but not in a destructive way,” Zenner continues. “We’re more about positive rebellion, standing up for things and making changes in the world.”

Ugly, like many of its ‘GenZenail’ audience, was born in the age of social media, and when Ugly combined its unique brand message with social media channels like Instagram, it found a recipe for success.

“Social media has been an amazing tool for us to spread the Ugly word since launch,” says Thomas. “We are a high visual brand with a strong opinion and Instagram has been particularly successful for us in terms of building a following and engaging with our community.”

Ugly’s world view, and its focus on calling out the Ugly Truth guides all of its marketing from its tone of voice to the content it shares. “We call out marketing BS,” explains Zenner. “We’ll even make fun of ourselves if we’re using stock imagery or really polished videos. We poke fun at the brands that sell the dream and aspirational lifestyles. We’re about living at authentic life.”

But what does that look like in practice?

A great example of this is Ugly’s National Sibling’s Day post on Instagram. The playful copy, accompanying a professionally shot image, says: ‘In honor of #NationalSiblingsDay here’s a photo of two people who aren’t related enjoying some Ugly.’

“We try not to take ourselves too seriously. Even when we make announcements or tackle serious subjects we try to be lighthearted,” says Zenner.

Ugly tries to steer clear from perfection, something that Zenner sees as growing trend in social media. “We went through this period of influencer saturation, where everything was hyper-polished and staged,” she explains. Consumers, Zenner believes, are bored and have switched off from this type of content, instead craving reality again. “We’re now bringing social media back to real-life,” she says.

The content Ugly creates is a mix of memes the team produces internally and professionally shot images, but Zenner believes that the amount of money you spend on content creation doesn’t tend to correlate with results.

“Honestly some of best performing content are the memes that we’ve created internally. It’s really low-fi but it’s the kind of stuff you would share with a friend,” she says. “We’ll take a popular meme format or just an image we think is funny, and add our own text onto it. When we put that up on our feed or story it tends to get better engagement that the content we’ve spent a bunch of money on.”

Pro Tip: When it comes to keeping on top of ever-changing internet and meme culture, the Ugly team has a Slack channel where they share content they stumble upon online. The team also keeps a close on on Reddit for the latest memes and trends.

3. Encourage your customers to become advocates

Thanks to Ugly’s customer-centric approach, people love to share their experiences with the brand on social media (and beyond)

Ugly has a passionate community of fans and customers it affectionately calls the ‘Ugly Mob’, and this community has been key to the growth of the business.

In the company’s early days, co-founder, Joe Benn, realized that building a community of brand advocates would help them to spread the world about their alternative, challenger brand.

“Our fans love to be seen with the cans,” Benn explained to a UK business site last year. “They buy our merch from the website and they stick our stickers everywhere! This word of mouth excitement around The Ugly Truth platform has been our best marketing by far.”

Another aspect of the community that Zenner says is hugely important to Ugly is user generated content on social media, with the brand often re-sharing social media posts from its audience to Instagram stories.

“We want to feel like we’re part of the community, not just speaking to the community,” Zenner says. “By re-sharing photos and videos of people enjoying Ugly and interacting with the brand it’s showing people authentically engaging with the brand [and product].”

“We care deeply about our community in both the U.K. and the U.S. and use social media to speak to consumers on a 1-1 basis as often as possible,” says Thomas. For Zenner, this means focusing on engagement on social media: “We try to at least like every comment and we always reply if we feel like there’s something to reply to. We like to show people that there is someone real on the end of the content we’re producing and that we’re seeing their messages.”

“To us, comments and DMs are even more important than likes, because they allow us to open up two-way communication with our audience.”

4. Listen to your customers

Speaking honestly and transparently with customers has helped Ugly to shape its business and build a brand people love

“We’ve built our entire brand at Ugly around being customer-centric and digitally native,” Zenner says.

Ugly makes key business decisions based on the feedback it receives from the its community, the ‘Ugly Mob’, and it actively seeks out this kind of feedback across channels — from social media to surveys and email.

One example of this is how Ugly sourced its three newest flavors — Watermelon, Piña Colada, and Pink Grapefruit. “All three of these were top voted options in surveys we sent out to our customers via email and surveys we posted on Instagram Stories and in our highly-engaged Facebook Group,” shares Zenner.

Ugly has also used surveys and customer feedback to make decisions about the merchandise it sells — yep, a drinks brand can also sell merch — and the content Zenner and the team at Ugly produce.

It’s also incredibly valuable for Ugly team members to take the time to speak with customers in detail, outside of email, surveys and social media. “I personally have gotten on the phone with a select group of customers to discuss what they love about Ugly and what they would like to see us improve,” says Zenner. “Those conversations have been invaluable and have opened our eyes to possibilities that structured surveys might miss.”

Creating the future of soft drinks for a more health conscious generation

A Nielsen study found the majority of consumers are trying to ditch sugar and embrace healthier lifestyles, and Ugly is a perfect fit for younger, more health conscious consumers.

Further to this, a poll conducted in conjunction with USA Today reporter Bruce Horowitz which surveyed more than 30,000 consumers in more than 60 nations, revealed that younger consumers are far more concerned about healthy living that older generations. The study found that the most health-centric group of consumers is Generation Z, part of Ugly’s GenZenial market.

With healthy and clean eating and drinking on the rise, Ugly is ideally positioned to continue its growth across the globe — especially if it sticks to the four tactics that have served it so well on its journey so far:

Build a brand: Ugly believes that its audience is tired of ‘perfection’. It seeks a more authentic view of the world, and shares the ‘Ugly Truth’ about its industry and other global issues.

Market where your customers are: Marketing to a ‘GenZenial’ audience means that Ugly embraces social media, and channels where its audience hangs out online.

Encourage your customers to become advocates: Ugly’s customer-centric approach, encourages people to share their experiences with the brand on social media (and beyond).

Listen to your customers: Speaking honestly and transparently with customers has helped Ugly to shape its business and build a brand people love.

It’ll be a few years before Ugly reaches the heights of the soft drinks industry Goliaths like The Coca-Cola Company and PepsiCo, but the journey will be fascinating to watch.

———-

You can follow Ugly on Instagram, Facebook and Twitter. A special thank you goes to Brittany Zenner, Social Media and Community Manager at Ugly, for sharing a ton of great insights for this story.

Thank Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry for first publishing this post.

[jamiekturner]

Graphic Design Definition: What It Is And What Does A Graphic Designer Do

If you take a look at a dictionary, the graphic design definition is “The art, or skill, of combining text and pictures in magazines, advertisements or books”.

And, even though completely accurate, this graphic design definition merely scratches the surface of what is graphic design, and what does a graphic designer to, as well as the importance of it to the modern society and what is graphic design used for.

Introduction to graphic design: A short history

Graphic design is also known as communication design, commercial design or visual communication, and it has been a part of our life for centuries. There’s evidence dating back to the Greek and Roman architecture, but it wasn’t until 1922 that William Addison Dwiggins coined the term “graphic design”.

Back in the 1700s, these techniques were mostly used in newspaper ads, but in a fairly rudimentary fashion. Over both the 18th and 19th centuries, the techniques were also developed in trading cards, classified ads and public notices.

But, the graphic design as we know it today, was born in the early 20th century. For example, the signage for the London Underground is considered to be a modern era’s masterpiece.

It actually used a typeface which was specifically developed for the project, and is still used today. The design industry exploded over the next 80-90 years, and a graphic design career is a pretty good option for a lot of people.

When trying to define graphic design, “New Typography”, Jan Tshichold’s book, was incredibly influential. Germany’s Bauhaus school of design took things to the next level, and set a very strong foundation for today’s designers.

And, we also have graphic designers such as Milton Glaser, Abram Games, Neville Brody and quite a few others that took things to another level. It’s important to note when talking about graphic design that it actually serves a crucial role in pop culture, commerce and plenty of other aspects of modern society.

Applications of graphic design

Graphic design is everywhere. From the logos on your office supplies and mugs, to the wrappers on the candy bars.

You will see hundreds of examples of graphic design each day, and most of the time, you aren’t really even realizing the impact it has on you. It serves a lot of functions, and it wears many hats.

Here are just a few of the uses of it:

Corporate identity and branding

Signage

Printed materials

Packaging

Album covers

Online

Film and TV graphics and titles

Greeting cards

T-shirt, and other clothing designs

This is just a small fraction of the possible uses. In some situations, such as signage designs, it should provide a clear and easy way of conveying information, and the New York or London underground maps are great examples of this.

The design takes something that is fairly complex, and simplifies it, making it easy to navigate. Making the design too complex, and it impedes the map’s very function, thus rendering it useless.

However, in other situations, it can go in the exact opposite direction, and be jarring, hard to read. This is often seen in album covers, posters, as well as other forms of disruptive design. And, in this modern world, graphic design and web design often go hand in hand.

A magazine, or grocery store, or any other kind of business must also have an online presence, and the designers must maintain a look and feel that is consistent across multiple disciplines, where the digital design often dictates how the rest of it is executed.

But, regardless of its use, without graphic design, the modern society would basically fail to function. And, it isn’t just to make things look pretty, but it is a pretty crucial part of commerce, as well as life.

Education and training requirements

If you’re considering pursuing this career, you will need a bachelor’s degree in graphic design. However, if you have a degree in another major, just get technical training in the subject.

And, even after you get a job, keeping up with the latest design trends is essential. You should also stay up-to-date on new software updates, and you’ll find that many software vendors will offer certification if you’ve been trained to use their software.

What are the soft skills you’ll need?

You won’t just need formal education, but a couple of soft skills, personal characteristics that will help you succeed in the occupation.

Listening, as good listening skills are essential to understanding your clients’ needs

Verbal communication when you need to present your ideas to clients

Creativity, because a good designer always has to be able to come up with a new idea

Decision making, because you should decide how to communicate your clients’ messages

Active learning, when you need to keep up with the latest tech trends

Time management, because this is a task that depends heavily on deadlines

The elements of graphic design

Graphic design can use an image-based design that involves illustrations, photos, logos and symbols, as well as type-based designs, or even a combination of both. The designs may include one, or many combinations of the following elements:

Lines, be it curvy, straight, wavy, thin, thick, the possibilities are endless. They let a designer separate content in a layout, or divide a space, and they can be used to guide the viewer’s eyes.

Shapes will offer plenty of ways to creatively fill spaces, support content, as well as balance the design. You can create shapes out of nothing, and use white space to give your design clarity and structure.

Color, or absence of it, is a very important element. You will need a solid understanding of color theory, and you can easily influence a design and brand, by integrating color either boldly, or with brilliant subtlety.

Type can help you transform a message from simple text, to a work of art. Combining fonts and alignments with spacing, colors and size, can add a lot of power to the message you’re communicating to the world.

Texture can make even the smoothest and glossiest of advertisements seem tangible. Through its visual appearance, it will give you a sense of tactile surface, and a sense of depth.

The tools of graphic design

A professional designer is much more than a creative mind with an artistic inclination. For graphic design, both keen observation skills, as well as analytical thinking, are essential. A designer will use a variety of methods to combine their knowledge of art and technology, and communicate a specific message by creating an impressive visual.

Sketchpads are traditional tools you can use to sketch out an idea, and are the quickest way to jot down a rough design. That design can be further developed with other technologies and tools.

Computers are the essential tool in every designer’s toolkit, and hardware such as a tablet can allow you to expand your creative freedom while maintaining the sketchpad feel.

Software and technology have opened new ways for realizing creative vision. You will find specialized software such as Photoshop and Illustrator that helps you do anything from creating illustrations to enhancing photographs and creating stunning layouts.

So, what is graphic design?

Graphic design is what will communicate your brand and message through an impressive logo, or enchanting brochure and stunning posters. Often confused with illustration, a designer will combine illustrations, photographs and type to communicate a certain idea.

Considering the difference between a furniture maker and an interior designer is one way to understand this, where one makes a specific object for a specific purpose, and the other will think about how to make use of it and create an environment.

A good illustrator is commonly a capable designer, and vice versa, making differentiating them a bit difficult.

Motion graphics are also predetermined and crafted, but they’re meant to be experienced over a fixed time span. They tend to go beyond simply visual, cueing sound to moving photographs, vector graphics and video.

The difference between this and animation or videography is just like the difference between 2D graphics and illustration. They combine animation, typography and videography for communicative purposes, and this combination, over the time and space, will make the design.

Regardless of whether digital or physical, a book and magazine are meant to be enjoyed over time. During this time, the reader controls both the pace, and the sequence of the experience. In a book, the content is usually first, before the design, while the magazines use the design as a structure that will anticipate both written, and visual content, which hasn’t been created yet.

Some exhibition catalogues or commercial websites also fit in the category, just like digital or physical museum displays that often show information that doesn’t change. The content has a suggested order, thought out ahead of time, but the reader will find their own path through the material.

Many designers will also produce a system that should be experienced over time, but isn’t confined to making objects. Wayfinding refers to signage and branding which are applied on buildings or outdoor areas, and while each sign is a work of design, they form a larger system together, one that lets people navigate, yet maintain a sense of where they are.

The system’s design, and the relationship among all those parts, this is where the designer will bring the greatest value.

Environmental graphics is a larger category that includes designs that connect a person to a place, overlapping with dynamic displays, imagery and creative placemaking.

For example, a wall of terminals that show flights, or a digital display on a building’s façade that shows stock prices, they’re all examples of environmental graphics.

Just like wayfinding, branding pulls together the artifacts of a brand, such as a sign, logo or business card, into a visual system. The design work is how they’re experienced over time, and no part is made without considering the other parts, or without thinking about the customer’s first encounter with the brand. In the 20th century, a consumer commonly had just a couple of touchpoints for a brand.

Ending thoughts on this article about the graphic design definition

To wrap things up, a graphic designer is a person that makes use of visual elements in order to communicate a message through print, as well as electronic media.

They’ll develop a design for anyone from a magazine or newspaper, to websites, video games, packaging and marketing materials.

If you liked this article about the graphic design definition, you should check out these as well:

Face Cards: The Intricate Playing Card Designs

T-Shirt Design Ideas That Will Inspire You to Design a T-Shirt

Minimalist logo designs: Inspirational showcase

Graphic Design Basics: Tips for Beginners

The post Graphic Design Definition: What It Is And What Does A Graphic Designer Do appeared first on Design your way.

from Web Development & Designing http://www.designyourway.net/blog/graphic-design/graphic-design-definition/

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WEB DESIGN TRENDS TO LOOKOUT FOR IN 2017 

Everybody is looking ahead what new design trends will dominate the market in 2017. The big question on every designer’s mind has to be: what will define design in 2017?

Here is what I thought of what will be the most important factors that will dominate the design aspect of websites.

·                    

“CONTENT FRIENDLY LAYOUTS “ – where content can be mainly visualize – graphics can be an added value to it !!!

Designers worldwide have realized that people visit websites for their content — whether it’s raging tweetstorms, thoughtful long-reads, or the latest “user-generated” meme — and that design’s ultimate role is to present content in an intuitive, efficient, and “delightful” way.

Trend is moving towards more flatter designs with minimalist design approaches , as seen in Googles Material aesthetic and also across the web and other various devices , but many designer’s feel that the flat design has taken the “heart and soul” out of design.

·                    

Statement – BIG AND BOLD –

The age has come where by your first impression or the point which you want to make should be clear , big & bold – not necessarily referring to the weight of Font !

It’s about emphasizing significant screen to a single, simple yet all encompassing statement about the product . service or Company . Make sure that this statement are fresh, clear and to the point, and also it should not look too much vague or extravagant . Be more specific and relevant to your industry / brand.

In a world that’s as fast, busy, and information-overloaded as ours is, these concise yet powerful statements will become bread-and-butter for companies of all kinds

·                    

Complex layouts rooted in graphic design principles

If we want to predict the evolution of web design (at least in visual terms), we should refer to the evolution of graphic design.

For the past few years, web design layout has been constrained by CSS’s limitations, but new tools like flexbox and CSS grid (coming in March 2017!) will allow for much more expressive layouts on the web.

Our main challenge now: understanding how these new web layout methods should work in the world of responsive design.

·                    

Scalable vector Graphics

SVGs (scalable vector graphics) present web designers and developers with a lot of advantages over more traditional image formats like JPG, PNG, and GIF.

The key advantages of SVGs come through loud and clear in the format name itself: scalable and vector. Instead of being raster or pixel-based, SVGs are composed of vectors: mathematical descriptions of the object’s shape. This means SVGs are resolution-independent, so they’ll look great on any screen, on any device type. No need to worry about making everything retina-ready.

But that’s not all. SVGs also rock because they don’t require any HTTP requests. And if you’ve ever run a page-speed test on one of your websites, you’ve probably noticed that those HTTP requests can really slow down your site. Not so with SVGs!

Plus, you can animate them!

·                    

Design tools – far from constraints

Responsive design has completely transformed how we browse and build for the web.

But, oddly, it hasn’t really changed how design tools work, in general. With obvious exceptions like Webflow, most of the popular design tools require you to simply rebuild the same screen over and over for different device sizes and resolutions.

In an industry that’s all about rapid development, ideation, and launches, that massive time sink just isn’t sustainable.

Hence a new wave of design tools (such as Figma) that use the idea of constraints to lessen the amount of repeated work designers have to do when building cross-device layouts. These tools focus on the spatial relationships between elements and strive to preserve them as composite elements are resized by devices and users.

Less work for designers for the win.

·                    

Bright – Brighter colours

As movements like minimalism and brutalism came to the fore in 2016, designers sought ways to infuse more personality into their design work that still worked within those stripped-down aesthetics.

And in at least a few cases, bright, bold color became the natural answer. There’s a sort of synthesized naturalism to this reemergence of bright hues and bold gradients, and I personally look forward to seeing more of it in 2017.

·                    

More focus on animation

Animation has long played a key role in our digital interfaces, and there’s no reason to think that’ll abate in 2017. In fact, as designers get more and more visual tools to help them build engaging and smile-sparking animations, we’re sure to see them become both more prominent and more refined.

The latter characteristic will become particularly important as it becomes easier to create animations. At 2016’s Design & Content Conference, animation guru Val Head stressed that designers should look to their brand voice and tone documentation when building animations to ensure that they reinforce the tone content creators are aiming for. This helps ensure that animations perform meaningful, on-brand functions for users, instead of just inspiring migraines.

·                    

BOTS – MORE OPPORTUNITY TO ENGAGE

The word bot is used to mean several different things. Gamers understand bots as AI characters in a game, while botnets are groups of hijacked computers which cyber criminals use for various tasks such as sending out millions of spam emails or even to attack and attempt to take down websites.

The bots we’re talking about here are essentially virtual assistants, much like Siri and Cortana. Only the latest generation of bots communicate via text rather than speech. Cortana already does this, both on Windows Phone and in Windows 10.

Bots let you use natural language to get tasks done. This is one of the reasons many people use Siri or Cortana to check the weather forecast, set a reminder or send an email: it’s just faster.

Static websites are leftovers of the past. Intelligence is presently the name of the game. Think talk windows, which are normally populated with bots. Nobody needs to explore a progression of menus to finish an undertaking.

The new generation of bots will be primarily text based. Unlike Cortana, you can’t type and get Siri to do your bidding, but typing is the preferable option in many situations. When you’re commuting or sitting at your office desk, talking into a microphone is less comfortable than typing on a screen or keyboard.

We all spend more time using messaging apps than pretty much any other these days, and it’s in these you’ll find the new bots. It should be no surprise that Microsoft is putting bots into Skype, and if you’ve ever used Slack, your first interaction is with Slackbot, which teaches you how to use the app.

But as bots increase in their capabilities, we’ll start to use apps less. Right now, you probably flip between a few different apps to book a weekend away. It’s the same if you’re search for something you want to buy locally: you might go to a website, search for a product, check stock and then get directions in Google maps to show you how to get there.

Bots will be able to do all this for you: no need to search Google any more, no need to launch the Uber app.

·                    

Animations advance

Animations are an awesome approach to show how something functions and they impart things less demanding and speedier than content or pictures. GIFs and animations are turning out to be more complex and more websites incorporate them in their real design. Animations, videos, and GIFs have turned into our regular day to day life. Everything is so zippy and attractive, so what else does a user require?

As browsers and languages become more advanced, we’re seeing more websites move away from the use of static imagery and finding new ways to engage users and be unique in their approach to communicating.

Story-telling and personality is something more and more brands are working on in hopes to capture their user’s attention, and animation, in part thanks to developments with HTML5, CSS and jQuery, is starting to play a bigger role in this.

Animations, following on from illustration above, come in all different shape, sizes and styles, and can all serve different purposes. Animations can range from tiny loading-devices which entertains the user while waiting for content to load, to an interesting hover-state used as a UX device to show a user they’re hovering over a link.

They can also be used on a much larger scale, as rich, full-screen animations, which can integrated to work with scrolling, navigation or be used as the focal point of the entire site. Animation is another useful mechanic for brand’s to create meaningful micro-interactions between themselves and their users.

·                    

SPEED AND PERFORMANCE MATTER

Users value high page speed over advancement. Page speed tight HTML, JavaScript, and CSS code are approaches to accelerate a site. Speeding up sites is essential, as speedier websites make happy users and visitors invest less time on websites that react gradually.

  SOME BONUS WEB DESIGN TRENDS / UX DESIGN TRENDS FOR 2017:

·                     Age Responsive Design

·                     3D geometric shapes

·                     Skeleton Screen

·                     Call To Action Buttons Animations

·                     Cinemagraph Hero Image

·                     Scrolling Trump Navigation

·                     Long scroll websites

·                     One-page websites

·                     Short movies

·                     Exit Overlay

·                     Bye-bye Home Page, welcome landing pages

·                     Bot engaging

·                     Shopping Cart Marketing

2017 marks the year design makes one more step again into reality. Whether it’s through shape, color decision or usefulness, 2017 is a year of hybrids, where reality and technology crash to make a consistent browsing experience.

Let’s update your website with the latest web design and development trends in 2017.

HOPE we at AR digital media  have suffice your findings for what Web design and development is meant to be in 2017 !!

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