#anyways!! i know they're still promoting their stuff but it's different when there's an overhyped song and a whole ass album to promote

[fivewholeminutes]

What i absolutely despise about the music industry nowadays is how artists must overpromote their new singles. I understand this is how they earn their living and are probably required to do so by their contracts + social media algorithms are shit, alright, so it's not a rant about the artists themselves, just the industry as a whole. You get flooded by posts/tweets/insta stories about the upcoming single almost every day for at least a month before; usually with the same 5-10s long sample, which you grow to hate even before you hear the rest of the song. Then the song is out, you're still harassed by posts about it. "Hey, we released a song, like, 3 hours ago, have you heard it??? Oh and the music video is out, so we're gonna show you glimpses of it in every configuration possible for another 2 weeks!! And here's 20 posts about the new single-related merch, by the way." It's just ONE song, leave me alone and come back when you have a whole album to offer!!

Which, of course, brings me to another thing i love about sleep token. Even if you learn they're gonna release a single, it's not from them directly and you learn it, like, a day before it drops. It's refreshing and makes social media experience a tiny bit less annoying in the world where you are constantly supposed to pre-save the new single NOW