#and that if they ever do anything that even indirectly might affect the price of their “investments” by a single cent it's a faceslap

[here-there-were-dragons]

yeah i probably ramble about this a lot more than i should, i've just been sitting on nearly 10 years of many-faceted frustration with the whole affair and-more importantly-the people involved in it that isn't going away any time soon and at this point it's like a sleeper activation phrase for my ongoing irritation. like, maybe recreating real-world modern late stage capitalism and resulting class divides and conservativism in our video games ISN'T fun actually

Whats stopping fr from giving galore clanbound sprites. Or have a new npc that enables quests that eventually unlock clambound sprites or something like bears or whatever other retired holiday thing there was

[nbmsports]

Proceeds of $3.1 Billion Chelsea Sale Have Not Reached Ukraine War Victims

It was the biggest price paid for a soccer team, and for a while the biggest price paid for a sports team anywhere in the world. And the enormous proceeds were to create what would be one of the biggest humanitarian charities ever established.But 13 months after the forced sale of Chelsea F.C. after the British government sanctioned its Russian oligarch owner, Roman Abramovich, the charity has yet to be established and not a cent of the $3.1 billion (2.5 billion pounds) has gone toward its intended purpose: providing aid to victims of the war in Ukraine.The person picked to lead the charity, which is so far behind schedule it has yet to be given a name, has described his efforts as being “stuck in a bureaucratic quagmire.”Months of talks with British government officials have so far failed to yield anything approximating a breakthrough even as the war rages on and the need for support has only grown, said Mike Penrose, former executive director of the U.K. Committee for the United Nations Children’s Fund, who was tapped to lead the charity. The government’s permission is required before any transfer of the money from a frozen bank account to the charity, to ensure that none of the money is funneled to Russia, or to Abramovich.At the heart of the stalemate is the government’s insistence that any money can be spent only within Ukraine’s borders, an edict that stems from an agreement with the European Union over how funds can be distributed. Abramovich secured Portuguese citizenship in murky circumstances a few years before Russia’s invasion of Ukraine.Penrose, backed by other nongovernmental organizations, said placing restrictions on spending to victims of the war in Ukraine would not allow the charity to provide support to millions of others affected directly and indirectly by the war, a group as disparate as refugees living in countries bordering Ukraine and those living in the Horn of Africa, in countries like Somalia, who were plunged into starvation because of a shortage of Ukrainian grain.“We couldn’t help them under the current conditions,” Penrose said in a telephone interview.British officials have been wary of seeing any of the proceeds of the sale make their way to Russia, or back to Abramovich, who shortly after Russia’s invasion was deemed to enjoy a “close relationship” for decades with Russia’s president, Vladimir V. Putin. The relationship between the men was not a problem for the British when Abramovich first arrived at Chelsea in 2003, or as he spent the next two decades plowing hundreds of millions of dollars into the team, lifting it to become one of the top soccer clubs in the world.Abramovich had first proposed the charity when he put the club up for sale last year.On May 30, when the government issued a license for the sale of Chelsea to an American-led group, it outlined its determination to “ensure that Roman Abramovich does not benefit from the sale of Chelsea Football Club in any way, and that the proceeds of such a sale are used for humanitarian purposes in Ukraine.”“Furthermore, the Treasury will only issue a license which ensures that such proceeds are used for exclusively humanitarian purposes in Ukraine. The United Kingdom will work closely with the Portuguese Government and the European Commission when considering an application for such a license and the destination of the proceeds.”That position undermines not only the spirit in which the charity was conceived, Penrose said, but also the law.“All it would take is a little bit of bravery and a position from the British government that we’re going to do the right thing and help all victims of the Ukraine war, knowing full well we can’t send it to Russians and Russia or anything that people might worry about,” he said.Publicly, the government has been mostly tight-lipped about the holdup. Pressed on the matter, James Cleverly, the British foreign secretary, said recently: “We want to make sure that the money that is released goes exclusively to the recipients it is aimed at. I need full reassurance that is the case.”At the time of the sale last year, some of the bidders for Chelsea also expressed concerns about a stipulation set by Abramovich that the funds go toward setting up the new foundation, which he pledged would be for “all victims” of the Ukraine war.During the months of back and forth, Penrose has communicated with civil servants but not with Cleverly, or any other ministers — the officials that would, he contends, hold the key to breaking the deadlock in a situation that appears to be as political as it is bureaucratic.“This is one thing that I’m a bit annoyed about,” he said. “We’ve asked for even a telephone call with the ministers in charge repeatedly. And they keep saying, ‘yes, yes, yes,’ and we never get it. And I don’t know if it is priorities or they are avoiding the issue.”A spokesman for the foreign office would only say that the funds remain frozen and a new license would need to be issued to release them to the foundation.But it is not only Penrose and staff members linked to the foundation who have been pressing the British government: Potential recipients of the money have, too.“It’s ludicrous that Chelsea can be sold in a matter of weeks but when it comes to releasing desperately needed funds they get stuck in the weeds,” said James Denselow, head of conflict and humanitarian policy at Save the Children in Britain.He supported Penrose’s assessment over where and how the funds should be spent. “The consequences of war in Ukraine don’t stop on its borders,” Denselow said.The comments come during the same week in which London is hosting a high-level international conference to discuss Ukraine’s recovery that will be addressed by Prime Minister Rishi Sunak of Britain and will include the U.S. secretary of state, Antony J. Blinken. Penrose said the event could help bring renewed urgency to the release of the stalled foundation’s funds.Denselow warned of the risk that the funds could be subsumed by reconstruction costs rather than the humanitarian needs they were designed for.The global charity Oxfam has also pressed for the impasse to be broken. Pauline Chetcuti, head of policy at Oxfam Britain, suggested the most urgent need was in several African countries reeling from food shortages linked to the conflict in Ukraine.“I really do hope that there are no politics holding up the money voluntarily preventing families in South Sudan or Somalia from buying their next meal,” Chetcuti said. “It would be outrageous and scandalous.” Source link Read the full article

[alexwinfield-blog1]

There’s a ‘Price’ to pay for meme trolling.

There is no doubt that the social media world are lovers for a good ol’ meme. Need a conversation starter? A witty reply? Or cheering up on a gloomy day? A meme will guarantee you a laugh. However, what constitutes a well-curated, humorous meme? Well, as we all know, humour is subjective. What you and I find funny will differ, of course. But what criteria needs to be met in order for a meme to go viral? What do the creators of memes set out to achieve when sharing them online? Most importantly, is there a line to be crossed? At what point can we agree that a meme no longer has a shared meaning?

I want to look closely at the memes created online targeting Harvey Price, but firstly, let’s get to grips with what we mean by a ‘meme’. Dawkins (2006) describes the practice of ‘memeing’ to involve “participating in the creation or distribution of a powerful, original idea”. He also proposes that a meme is a “unit of cultural transmission”, an idea or collective conscience that a community share. We share this culture like we share genetic characteristics. Like “biological organisms evolve based on the natural selection of genes, cultures evolve based on the natural selection of memes”. Despite what this wishy-washy, too-poetic-to-be-true analysis may suggest, memes speak volumes about the humour and beliefs within society. Remember these?

With the relationship between the image the caption having no etymological meaning, the caption of a meme can be chopped and changed depending on the intention of the creator. Examples which spring to mind are “Cash me Outside” and the compilations of Arthur memes, in which the captions are often quite predictable. Nonetheless, the meaning of a meme is not always required to be clear and linear. Most of the time they are abstract and nonlinear, in fact. Above all, the most important function of a meme is to depict ‘coolness’.

Virality and Memes: the good, the bad but mostly the ugly.

Kim Kardashian, or more specifically her career, is a perfect example of how virality can change a life for the better. All thanks to a leaked sex tape in 2007. You can guarantee that this certainly wasn’t one of her finest, most glamorous moments, but I’m sure she’s never looked back. This scandalous footage landed her a career of fame. And now? Over a decade later we spend our lives Keeping Up With The Kardashians. Most recently, with her half-sister Kylie Jenner competing with an egg to get the most liked photo of all time on Instagram, and her step-father Bruce Jenner’s latest transition in becoming Caitlyn, there is no doubt that this family are familiar with being the centre of media attention. With what seemed to be the world going crazy over an egg, this was an attempt, an extremely successful attempt, to promote mental health, specifically how the pressures of social media can make us ‘crack’. Harmless virality, right? What may have once been perceived to be attacks on the Kardashian family, have ultimately led these stars up a path of wealth and success. Correct me if I’m wrong, but I don’t see roaring headline complaints about them loathing this lavish lifestyle?

But it isn’t always this rosy…

What is the first thing that comes to your head when you think of a troll?

This one?

What about this one?

Or perhaps this one?

Both through her own career as a supermodel and TV presenter, and since the birth of her son in 2002, Katie Price has experienced, first hand, the ugly truth of virality, specifically in the form of trolling. Tweets, memes, death threats, you name it, attacking her son for the colour of his skin as well as his disabilities.  Unlike the Kardashians, Harvey is blissfully unaware of the extremes to which he is taunted daily online. But why do we live in a world which allows people to get away with such disgusting behaviour? On a mission, not only to protect Harvey from this online abuse, but anyone who has ever been subject to trolling, in 2017, she started a petition. This eventually received over 200,000 signatures in a bid to make online trolling illegal. Despite her best efforts at exposing these trolls herself, she discovered there to be little, if any, law enforcement in place to protect victims such as Harvey. Being what Goldhaber (1997) describes to be a “star”, fortunately, she was equipped with the tools to attract mass media attention about the issue of online trolling, to which she appeared on many day time TV programmes informing people about ‘Harvey’s Law’.

In spite of her good intentions, it was no shock that trolls not only continued to fire hate filled tweets about Harvey, but curate memes mocking things he has said on TV appearances, as well as taking content Katie had uploaded to her own social media of Harvey as inspiration. 

Any mum would agree that just because she’s in the public eye, it should not mean that she should be deterred from posting photos of her children on social media to protect them from being targeted by trolls. 

A clip which many may be familiar with is their appearance on Loose Women, in which he swears on live TV. Although trolls immediately took to photoshop to mock this display of innocence, many could argue that this is part of the viscous cycle of attention economy (Goldhaber, 1997). In order for trolls to give Harvey attention, they need a source to retrieve it from. Contrary to her pledge to protect Harvey from the doom and gloom of social media that we all know and love, she was recently slammed for ‘baiting trolls’ (The Sun, 2019) by setting Harvey up with his own Instagram account. Is this ultimately an invitation for trolls to attack him? Does it provide trolls with the ‘new’ and ‘original’ content they so desperately desire? What do we think, is she now responsible for the trolling Harvey will now be exposed to online?

 A more recent adaptation of memes, known as GiFs, has also been a platform explored by trolls in order to attack Harvey further. During my research into this topic, from simply typing into my search engine “Harvey Price”, this result appeared…

As if memes weren’t exhilarating enough to fulfil the trolls in their cyber-attacks, GiFs of Harvey can now be generated through this site, ultimately allowing people to express themselves in online conversation through indirectly mocking Harvey. But to them it’s nothing serious. Just a passing comment. What angers me the most about this GiF generator is the use of the term “popular”, suggesting that people visiting this site will have access to nothing but the best GiFs - what the trolls would label to be most successful in terms of their virality. First and full most, who is spending their time designing these websites, and secondly, are they proud? Are they THAT disconnected from their emotions that they don’t view this young man as a human being?

But do these memes live up to the definition of ‘memeing’ proposed by Dawkins (2006)?

Are they powerful?

Definitely not.

But perhaps in one way? They’re powerful for delivering the message that no matter what your race, your sexual orientation, your disabilities or your religion, there will always be people in the world who disagree or are opposed to it. Sure, trolls can hide behind their twitter username, but can they hide from their own insecurities? This is important to consider. What is the need for them to create this content? For how long is it funny? A day? A couple of hours?

Are they original?

Most certainly not. If anything, they lack originality. Well, put it this way, I can’t hear anyone applauding these creators for their outstanding pieces of work…

Is it cool?

You must be joking?

The creators of this content might have themselves fooled that they are some- what inspirational to the rest of the nation, or that they’re admired by their fellow meme-ers for their hardcore memeing. But the rest of the nation? The decent human beings of the nation? Disgraceful. Unintelligent. Bullies. A valuable point to be made here is that creators of memes believe they’re in a superior position to those they are ‘memeing’ about, hence why when these memes are shared and distributed online, they appear ‘funny’ to those who perceive Harvey as inferior to them.

And this is why we can’t have nice things…

Phillips (2015) argues that essentially, trolls “are the reason we can’t have nice things online”. He suggests that the online space is meant to be a community where people can feel safe in sharing their thoughts; through tweeting, or sharing snapshots of their life via Instagram. It appears that sadly, this is no longer the case. Trolls are “born and embedded” within dominant institutions. As a result, the saddest, and most frustrating thing of all about meme trolling, is that as long as trolls have the community to support them, and until social media platforms build stronger, much more stable networks which block out these trolls, there will be no end to trolling. This “unapologetically racist humour and legitimate corporate punditry” will only seize to exist online if the threat of the law was to stand between the troll and the ‘send’ button. Why, in those “golden years” between 2008-2011 in which the trolling subculture became “crystalized”, did establishers of these social networks make a stand for this unwanted behaviour? Why is a mother, regardless of whether she’s famous or simply just the mum next door, forced to make a pledge for this internet craze to be wiped from our screens?

How can we make a difference?

It is important to not turn a blind eye to this kind of behaviour online. Although it may not directly affect you, there will always be someone else is in the firing line. Avoid retweeting, sharing and even posting content online which may later come back to bite you. As someone who has been a present, and an active user of social media since my early teens, during this time, I was extremely naïve to the content online. I’m sure there have been posts which I would look back on now and think how my online presence has changed. My humour has changed. What I like and post about has definitely changed, but most of all, social media as a 20-year-old seems a much scarier place to be than when I was 13. Do you agree?

References:

Phillips, W. (2015). This Is Why We Can’t Have Nice Things: Mapping the Relationship Between Online Trolling and Mainstream Culture. Massachusetts: MIT Press.

Dawkins, R. (2006). The Selfish Gene. Oxford: Oxford University Press.

Gibb, J. (2019, January 28). Katie Price accused of ‘baiting’ trolls. Retrieved from: https://www.thesun.co.uk/tvandshowbiz/8300554/katie-price-accused-of-baiting-trolls-by-giving-son-harvey-his-own-instagram-account-and-failing-to-protect-him/

[abstersivetournure]

@citta-alveare

Ty, to start with, I would’ve loved to talk to you privately instead of doing this. You probably don’t remember me and I don’t blame you -- I’m Nitro, and we talked quite a lot several years ago, back when the team was first looking for assistant moderators and I was one of them. I dropped off the face of the earth due to mental health problems and life problems, and I regret not communicating about that fact, but that’s all rather beside the point now.

There were so many other ways you could’ve handled this. Not just this situation, but for YEARS. Let me just give you the benefit of the doubt and say that your decisions and intentions were reasonable on your end, and that the moderators’ perceptions of it are a result of poor communication and miscommunication. I’m sure that part of this really is a result of communication issues. But in that case, it doesn’t matter what your intentions and motives were; ultimately, it’s still your responsibility that things got this bad and that none of it was ever resolved. You are responsible for this mess, no matter how you spin it. And you can’t frame yourself as “solely responsible for Citta even existing” without taking responsibility for things that have been festering under the surface for so long.

I’m not trying to frame you as “the devil”. None of the moderators were trying to frame you as “the devil”. There is no black-and-white here. There is only the cold, hard facts: there were and are problems in the mod team, there have been for years, and all attempts to fully resolve them were stopped because you wouldn’t actually resolve them. Forget about this particular blow-up, too -- again, this has been going on for years! I know for a fact it was the reason at least one former mod left, and I suspect it was a factor for several others. Because you couldn’t bring yourself to take responsibility.

This doesn’t make you evil or awful, strictly speaking. It makes you a terrible leader, though. And regardless of your intentions, you should have taken responsibility for and resolved these things that have been festering in the mod team for so long. If you wanted to do what was best for Citta, you should have found a real solution long ago. The fact is: you didn’t, and these are the results. There’s no two ways about it. Things that could have been resolved were not resolved, and now the entire community is paying the price.

And your solution was to shut everything down. Okay, fine. But regardless of your feelings toward the community, they are the ones being hurt here more than anyone. More than you. Don’t paint yourself as the victim when you’re the one, the ONLY one, who had the power to actually do anything about this. None of the former mods have EVER tried to slander you, and the way they handled this situation, before your retaliation, left you with as much dignity as possible, while also no longer refusing to be transparent with the community being hurt by your actions and inaction. (Or should I say “unable” to be transparent, given your aggressive response to this.) There were some members who said things that I don’t think they should have, dragging you through the mud preemptively, but don’t frame this as if the moderators launched a smear campaign.

And in the end, even if it were a “smear campaign”, you’re still the one ultimately responsible. You’re still the one who sat by and allowed these problems to grow to the breaking point instead of establishing an authentic and mutual understanding with the mod team. You’re still the one who’s never been willing to take responsibility or really listen and change yourself when there have been problems in the past. You can claim all you want that you “didn’t know”, but I know former moderators tried to talk to you about these kinds of issues, and are now being framed as having “conspired against you”.

This isn’t just based on the current (former?) mods’ word; this is something I’ve been partially aware of for a long time, and even then, the people who told me that never tried to slander you or frame it like you’re a terrible person. No one is out to get you, Ty! You’re the only one that you have to blame for things getting this far.

I’m not saying this because I think the worst of you. I think it’s frustrating, actually, because I remember talking to you at great length about things exactly like this issue. I know that you’re aware that communication is the only solution to issues like these, and that reacting like you just did is only going to make things worse. For yourself, for the community, for everyone. I don’t know you well, but I fully believe that you know better. But I don’t think you apply that thinking to yourself. I’m sure you don’t realize it, but you really need to take this time to think on your own actions and attitude toward the people around you. You don’t seem willing to even try to understand anyone else’s perspective on your words and actions.

You reacted incredibly abrasively to the mod team trying to sort out this mess and give the community a way to move forward, when your actions and lack of communication in locking them out of the account are what caused this; how else are we supposed to take that? What else are we supposed to think of you, and of the situation? Should we give you the benefit of the doubt just because you say so? You, the one who seems to have no intention of fixing things or trying to help the community move forward in any way? Who seems to have no concern for the outcome of this except indignation over how you’re being treated? Who, even now, won’t take responsibility or give any attention to trying to fix the situation? Respect is something you have to earn, not something given by rights of existing, and if there were ever any time you could’ve earned the whole community’s respect, it would be in how you chose to handle this situation.

Instead, all you’ve done is provide first-hand evidence for everything that the mod team has said about how you’ve treated them over the years -- including accounts that I heard years ago. Repeated and unrelated accounts of this incredibly unkind treatment and your refusal to take responsibility are not a coincidence, and you no longer have any room to defend yourself.

You reacted to problems being unveiled by pinning all the blame on David and his actions. For comparison, he reacted to your response by admitting to previous problems, saying he was wrong, and expressing the desire to improve the situation and clear the air if anyone so desires. That is the mark of growth and maturity that’s going to be required from you if you ever want to try to recover from this fallout in the future, and have healthy friendships with any of the people involved again. I really do hope that you’re able to reflect and understand the problems with how you’ve handled things over the years. You might not be a “perpetrator”, but you’re not the victim here. You have no right to frame it as such.

You need to grow, Ty, and the mod team and community need to grow without being smothered by someone who can’t take responsibility for his own actions. Something that has already involved and affected the community for years has finally become public to the community. We’re not here to play the blame game, and no one is trying to play the blame game with you -- the only thing that’s happened is that you’re being forced to deal with consequences for your own behavior over the years. And that’s not a fucking smear campaign.

Please, please, please, reflect on this and at least try to understand where things could have been different if you had acted differently. I’m not fond of total defamation and stripping people of their dignity as a person, or of their potential to become better. You can become better. But you’re not going to manage it by being self-righteous.

Thank you for creating Citta; I really mean this. I met some of my closest friends because of it, directly or indirectly. I have a lot of really good memories from it, including getting to talk to you for a time and learning a bit about you. I wish it didn’t have to die at the hands of its own creator because you wouldn’t deal with these problems properly. But you’re the one who wanted so much credit for being responsible for Citta existing, so, fine -- you’ll have to deal with being responsible for its death, too.

[moonbrianna96]

Veldt Grape Plant For Sale Jolting Useful Ideas

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Merlot Grape Growing Zone

Trees or other structure to create rich, heady wine, the perfect climate for bunch grapes should appear.The vines are not responsive when they are planted.Grape vine pests are food for their parasites and predators.Nurseries normally grow these types of grapes will fare well in their first year of growth.You need to get one of them started first thing you need to do is to check the pH in your garden or backyard for any types of soil is on a large post or pillar, they can not simply a method of growing Concord Grapes in their way of knowing about facts and tried and tested ways to begin thinking about growing grapes today.

The nutritional value of grapes go through during late spring to provide the vines around the end soluble nutrients and water in your own backyard, you should know that certain grapes are going to be a simple test to see these branches appear, select one which is a marvelous fruit that is deficient in nutrients.But despite that, everything is set, you can note and notice sunlight days which appear in your own grape vines.The overall message about growing grapes at home, you might want to be higher if you consider which would grow the best conditions for grape planting.For a lot of grape you want homegrown grapes, ensure everything goes to where you are interested in producing fruits.The best pruning system and always see to it and will not usually begin to grow, must be away from them.

[wickedbananas]

Strategic SEO Decisions to Make Before Website Design and Build

Posted by Maryna_Samokhina

The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers.

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations:

“You have to redesign your site architecture,” or

“You have to migrate your site altogether,” or even

“You have to rethink your business model, because currently you are not providing any significant value.”

This can happen when SEO is only seriously considered after the site and business are up and running. As a marketing grad, I can tell you that SEO has not been on my syllabus amongst other classic components of the marketing mix. It’s not hard to imagine even mentored and supported businesses overlooking this area.

This post aims to highlight areas that need to be addressed along with your SWOT analysis and pricing models — the areas before you design and build your digital ‘place’:

Wider strategic areas

Technical areas to be discussed with developers.

Design areas to be discussed with designers.

Note: This post is not meant to be a pre-launch checklist (hence areas like robots.txt, analytics, social, & title tags are completely omitted), but rather a list of SEO-affecting areas that will be hard to change after the website is built.

Wider strategic questions that should be answered:

1. How do we communicate our mission statement online?

After you identify your classic marketing ‘value proposition,’ next comes working out how you communicate it online.

Are terms describing the customer problem/your solution being searched for? Your value proposition might not have many searches; in this case, you need to create a brand association with the problem-solving for specific customer needs. (Other ways of getting traffic are discussed in: “How to Do SEO for Sites and Products with No Search Demand”).

How competitive are these terms? You may find that space is too competitive and you will need to look into alternative or long-tail variations of your offering.

2. Do we understand our customer segments?

These are the questions that are a starting point in your research:

How large is our market? Is the potential audience growing or shrinking? (A tool to assist you: Google Trends.)

What are our key personas — their demographics, motivations, roles, and needs? (If you are short on time, Craig Bradford’s Persona Research in Under 5 Minutes shows how to draw insights using Twitter.)

How do they behave online and offline? What are their touch points beyond the site? (A detailed post on Content and the Marketing Funnel.)

This understanding will allow you to build your site architecture around the stages your customers need to go through before completing their goal. Rand offers a useful framework for how to build killer content by mapping keywords. Ideally, this process should be performed in advance of the site build, to guide which pages you should have to target specific intents and keywords that signify them.

3. Who are our digital competitors?

Knowing who you are competing against in the digital space should inform decisions like site architecture, user experience, and outreach. First, you want to identify who fall under three main types of competitors:

You search competitors: those who rank for the product/service you offer. They will compete for the same keywords as those you are targeting, but may cater to a completely different intent.

Your business competitors: those that are currently solving the customer problem you aim to solve.

Cross-industry competitors: those that solve your customer problem indirectly.

After you come up with the list of competitors, analyze where each stands and how much operational resource it will take to get where they are:

What are our competitors’ size and performance?

How do they differentiate themselves?

How strong is their brand?

What does their link profile look like?

Are they doing anything different/interesting with their site architecture?

Tools to assist you: Open Site Explorer, Majestic SEO, and Ahrefs for competitor link analysis, and SEM rush for identifying who is ranking for your targeted keywords.

Technical areas to consider in order to avoid future migration/rebuild

1. HTTP or HTTPS

Decide on whether you want to use HTTPS or HTTP. In most instances, the answer will be the former, considering that this is also one of the ranking factors by Google. The rule of thumb is that if you ever plan on accepting payments on your site, you need HTTPS on those pages at a minimum.

2. Decide on a canonical version of your URLs

Duplicate content issues may arise when Google can access the same piece of content via multiple URLs. Without one clear version, pages will compete with one another unnecessarily.

In developer’s eyes, a page is unique if it has a unique ID in the website’s database, while for search engines the URL is a unique identifier. A developer should be reminded that each piece of content should be accessed via only one URL.

3. Site speed

Developers are under pressure to deliver code on time and might neglect areas affecting page speed. Communicate the importance of page speed from the start and put in some time in the brief to optimize the site’s performance (A three-part Site Speed for Dummies Guide explains why we should care about this area.)

4. Languages and locations

If you are planning on targeting users from different countries, you need to decide whether your site would be multi-lingual, multi-regional, or both. Localized keyword research, hreflang considerations, and duplicate content are all issues better addressed before the site build.

Using separate country-level domains gives an advantage of being able to target a country or language more closely. This approach is, however, reliant upon you having the resources to build and maintain infrastructure, write unique content, and promote each domain.

If you plan to go down the route of multiple language/country combinations on a single site, typically the best approach is subfolders (e.g. example.com/uk, example.com/de). Subfolders can run from one platform/CMS, which means that development setup/maintenance is significantly lower.

5. Ease of editing and flexibility in a platform

Google tends to update their recommendations and requirements all the time. Your platform needs to be flexible enough to make quick changes at scale on your site.

Design areas to consider in order to avoid future redesign

1. Architecture and internal linking

An effective information architecture is critical if you want search engines to be able to find your content and serve it to users. If crawlers cannot access the content, they cannot rank it well. From a human point of view, information architecture is important so that users can easily find what they are looking for.

Where possible, you should look to create a flat site structure that will keep pages no deeper than 4 clicks from the homepage. That allows search engines and users to find content in as few clicks as possible.

Use keyword and competitor research to guide which pages you should have. However, the way pages should be grouped and connected should be user-focused. See how users map out relationships between your content using a card sorting technique — you don’t have to have website mockup or even products in order to do that. (This guide discusses in detail how to Improve Your Information Architecture With Card Sorting.)

2. Content-first design

Consider what types of content you will host. Will it be large guides/whitepapers, or a video library? Your content strategy needs to be mapped out at this point to understand what formats you will use and hence what kind of functionality this will require. Knowing what content type you will producing will help with designing page types and create a more consistent user interface.

3. Machine readability (Flash, JS, iFrame) and structured data

Your web pages might use a variety of technologies such as Javascript, Flash, and Ajax that can be hard for crawlers to understand. Although they may be necessary to provide a better user experience, you need to be aware of the issues these technologies can cause. In order to improve your site’s machine readability, mark up your pages with structured data as described in more detail in the post: “How to Audit a Site for Structured Data Opportunities”.

4. Responsive design

As we see more variation in devices and their requirements, along with shifting behavior patterns of mobile device use, ‘mobile’ is becoming less of a separate channel and instead is becoming an underlying technology for accessing the web. Therefore, the long-term goal should be to create a seamless and consistent user experience across all devices. In the interest of this goal, responsive design and dynamic serving methods can assist with creating device-specific experiences.

Closing thoughts

As a business owner/someone responsible for launching a site, you have a lot on your plate. It is probably not the best use of your time to go down the rabbit hole, reading about how to implement structured data and whether JSON-LD is better than Microdata. This post gives you important areas that you should keep in mind and address with those you are delegating them to — even if the scope of such delegation is doing research for you (“Give me pros and cons of HTTPS for my business” ) rather than complete implementation/handling.

I invite my fellow marketers to add other areas/issues you feel should be addressed at the initial planning stages in the comments below!

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[topicprinter]

Ecommerce, COVID, and How Americans SpendEverybody is at home: no more parties, no more business drinks, no more date nights on the town, or concerts, or even hikes, it seems (I live in LA and they closed the parks and trails in the area). Folks staying at home means a massive surge in screen usage, and a corresponding surge in social media usage — anything from Reddit to Facebook. What does this mean for ecommerce?That depends on your target market, and the relevant distinction is the nature of their work — not their age or average income.Based on first order impact on discretionary spending alone, we should expect a more than 1/3 increase in online spending from the average american consumer under 40 who is stuck at home and didn’t have any cut to income (specifically a ~38% increase). However, for anyone who has suffered a reduction in their income, we can expect that reduction in income to result in a much larger reduction in discretionary spending (specifically a 40% reduction would cause an ~87% reduction using the example below).While a glut in screen usage means overall cheaper impressions for e-commerce sites, that will only translate to profitability depending on conversions. Whether you get those conversions will depend on to whom you are advertising, and the meaningful distinction here is the nature of their work, not their age, income bracket, etc. Folks in non-quarantine-sensitive industries, whose income stays the same, will have more budget than before to spend on online purchases. Folks who take a pay cut reduce discretionary purchases disproportionately to their income reduction.Eyeballs Are On Sale, and Ecommerce Brands Are Feeling The DifferencePaid social media advertising, the bread and butter (or heroine) of direct to consumer ecommerce is the closest thing we have ever had in history to a liquid central exchange between human attention and USD. This gives us reasonably efficient (if not always transparent) pricing of how much it costs to put your pixels in front of another person’s eyeballs.Rather than going too Econ 101 and putting a supply vs demand curve here, let’s just acknowledge that this is a huge influx of supply for eyeballs-on-screens, which means it’s cheaper to buy space in front of eyeballs (cheaper CPMs: cost per impression). And, at least some buyers of ads have stopped paying for paid social (e.g. someone promoting any kind of in-person event).E-commerce brands are feeling the difference, and naturally have to taken to twitter to make sure everyone knows about it. I'd include a screenshot of tweets form ecommerce bros, but I can't on this sub.This makes sense at the top level: if a consumer is buying anything, they’re buying it online. And if they’re looking at anything besides their wall, or cat, or roommate, it’s probably a screen.But, depending on the cohort to which you advertise, you could be seeing falling conversions, or, at the very least, failing to optimize your ad spend.Obviously, folks who haven’t gotten pay cuts (or lost their jobs) are more likely to make a purchase, but going through the actual cases shows that the difference may be even more dramatic than you might originally think. This is relevant because it shows that it’s worth doing the work to figure out and optimize to which cohort your ads are served, whether you’re doing so to improve already good conversion rates or to fix bad conversion rates.Meet Hannah and Rachel (The Average American Consumer Under 40)Meet Hannah and Rachel. Hannah and Rachel both match the exact average income and spending patterns of American adult consumers born 1981 or later (basically thirty nine or below — see analytics note [1]). The difference between them is that Hannah works in an industry largely unaffected by having to do remote work: let’s say she works at Tech Startup X as a customer experience specialist (or whatever that startup calls the human you finally fight your way to after rejecting multiple customer service answers from robots), and Rachel has a job that is indirectly affected by the quarantine (but not completely shut down) — perhaps at a post production company that edits ads for agencies: she’ll keep her job, but get a pay cut.Pre-quarantine both of them earn $58,628 (post-tax) per year. About 90% of this is spent and accounted for, meaning $52,874 of annual expenditures. A little over half that annual spending is “fixed,” and let’s call the rest “discretionary” (see analytics note [2]). I'd put a pretty chart in here, but this sub's rules don't let me, so here's an ugly table.Fixed vs Discretionary Spending:Annual ExpendituresDollar Amount% of Total SpendAnnual Expenditure Total$52,874100%Fixed$28,58456%Discretionary$24,29046%Discretionary Spending Breakdown:Fixed Expenditure CategoryDollar Amount% of Fixed SpendFixed Total$24,290100%Housing and Utilities$18,32964%Groceries$3,72413%Healthcare$2,83110%Fixed Vehicle Expenses$2,1898%Education$1,3085%Other Insurance$2031%(All spending data from Consumer Expenditure Survey 2018, Bureau of Labor Statistics)Which leaves about $24,290 of discretionary spending per year after fixed costs are covered. Let’s see what happens to that discretionary spending (which is what ecommerce businesses are vying for) during a quarantine.All Else Equal, Hannah is Probably Spending ~38% More on Online ShoppingAlthough Hannah’s income has remained the same, the breakdown of her discretionary spending has changed. She is no longer using discretionary spending for restaurants, bars, concerts, gas, etc., which frees up a lot of cash. Using consumer spending data, we can estimate that she just freed up about 28% of her discretionary budget by being stuck at home (see analytics note [3]).Hanna's Pre-Quarantine Discretionary Budget:Discretionary Budget CategoryDollar Amount% of Discretionary SpendDiscretionary Budget Total$24,290100%Things she can do at home$17,59972%Things she can NOT do at home$6,69128%Things She Can NOT Do At Home Breakdown:Can NOT Do at Home CategoryDollar Amount% of Can NOT do at Home SpendCan NOT do at Home Total$6,691100%Eating Out$3,33850%Gas, Fuel, Oil$2,05331%Transportation$66510%External Entertainment$6359%(All spending data from Consumer Expenditure Survey 2018, Bureau of Labor Statistics)Unless Hannah starts saving more money, this would mean that she has $6,691 of free cash in her annual discretionary budget (about an extra $558/month) for “spending time” at home (see analytics note [4]). Allocating that extra budget to every category of at home expenditures (like, say, online shopping) proportionally would imply a 38% increase in each category (see analytics note [5])This is the impact from first order forced budget changes alone: there is, of course, an additional effect of buying the same things but online instead of in person, which would make the increase even greater in the online shopping category. There are also additional factors like the increase in screen usage being more focused on computers than phones (which usually means better conversions), which would provide an additional bump. We could debate whether the reallocation of that capital is proportional across all at home spending categories, but the higher level point is clear (anecdotally, based on instagram, I don’t have any trouble believing many folks have increased their spending on alcoholic beverages, for example, by almost 40%) .This would imply that if you are advertising to Hannah, or can make sure you start advertising to Hannah, you should not only expect lower CPMs, but way better conversions for the duration of quarantine.All Else Equal, a ~40% Pay Cut for Rachel is an ~87% Decrease in Discretionary SpendingWhat about Rachel the film editor? No gathering of people means no new filming means no new ads for her post production house to edit: half of her coworkers got fired as the company tried to reduce costs and the rest (Rachel included) received a forty percent pay cut — but she’s one of the lucky ones for still having a job at all (see analytics note [6]).The frustrating thing about fixed expenses is that they don’t go away when your income falls, which means that the proportional impact on discretionary spending has a multiplier because that’s where the entire income hit goes. In this case that is going to be ~2x the reduction, with the numbers we’re using as an example specifically creating an 87% reduction in discretionary spending as a result of a 40% pay-cut. This is because your fixed costs now account for 90% of your income.Rachel's Fixed vs Discretionary Spending Post Pay-Cut:Annual ExpendituresDollar Amount% of Total SpendAnnual Expenditure Total$31,724.40100%Fixed$28,584 (same)90%Discretionary$3,140.4010%(All spending data from Consumer Expenditure Survey 2018, Bureau of Labor Statistics)Remember, the numbers above are annual: Rachel has $261.70 a month to spend now.And that’s not accounting for things like now having to buy more groceries, actually, as you are never eating out and no longer having lunch provided by work. If Rachel has a bill coming through for an unusual expense that she was expecting this month’s salary to cover, it isn’t getting paid (you could slightly shrink this impact by ascribing all of the unaccounted for income to discretionary spending, but I’m not sure it makes sense to do so: see analytics note [4], again)This roughly squares with the experience of a friend of mine who is in nearly exactly this boat, working in editing, 40% pay cut, etc. After cancelling all their subscriptions they actually ended up with only $200/month after fixed costs not including groceries.Suffice to say, no matter how low CPMs are, you are not going to convert Rachel to a purchaser right now. But, also, why are we even talking about ecommerce at this point?Rachel Is Not OK, and America Needs RachelGiven a recent FT poll indicating that 73% of Americans have had their family’s income reduced by COVID, with 24% saying it had been hit “very significantly” Rachel’s situation is more than an abstract subset of American consumers having a rough time: it’s a portrait that hopefully captures and brings to life the havoc this pandemic has wreaked on the financial stability of American households.And, for many of those households, it isn’t a 40% pay cut — it’s 100%. It’s immediate insolvency, and bills they cannot pay this month. And, if the situation persists, the number of those financially shipwrecked by COVID will grow, as missed bills mean missed income for someone else, and falling income affects the ability to pay debts, which in turn affects asset prices etc. The amount of government stimulus, both directed at businesses and at individuals, required to prevent a downward economic spiral in this environment is going to be mind-boggling — and it’s not a forgone conclusion that we will be able to pull it off.And to those who really just came here to increase ROAS; I do hope this was useful to you. But I also hope you’re a little mindful about how and where you celebrate your success — it may be in poor taste to be flaunting your stats on social media while millions of individuals and families are suffering through the loss of some (or all) of their income, with no clear end in sight.------------------------------------------------------If this interests you, and you're curious about me, you can see what I do at r/MeritStore------------------------------------------------------Analytical Notes:[1] The reason I’m choosing this age-based cohort is that the same dynamic here will exist across multiple categorizations — age group, income level, etc. The meaningful difference here is in type of work (specifically whether it is affected by quarantine) and there isn’t a clean way to cut that in consumer report data. They have breakdowns by industry but those don’t map cleanly on to “can or can’t do during pandemic”. Using this cohort I get a broad swath of the population, and a small enough income and savings rate that it highlights the impact (both the positive impact on Hannah and the negative impact on Rachel). The same impact exists at higher income levels, it’s just eased by more spare cash at the end of the day etc. In the end, this decision is in service of the point of the analysis in this case — to be illustrative, not comprehensive. I’m writing a reddit post trying to explain a dynamic, so this suffices as a clear demonstration of that dynamic. If I were still working at a fancy hedgefund and were trying to trace the economic impact of this to make specific estimates that would result in conclusions re: trades, I would go through the work of trying to parse which industries’ incomes were affected and by how much, what exactly those specific consumers spent money on, etc. Spending the time doing that wouldn’t really add to my point here, but if you really, really want to see how this looks from another cut ask me and maybe I’ll just pull it up — or go do it yourself, the data is public.[2] Our “fixed” is just grouping together housing and utilities, fixed vehicle costs (e.g. leases, maintenance, insurance), healthcare, other insurance (like life insurance), education, and groceries (food purchased for inside the home). This isn’t precise — there are likely fixed payments that are missing, e.g. phone plans, etc. Likely a larger portion than what we ascribe to “fixed” expenditures are fixes. Since that would only increase both of the effects we’re highlighting here (the multiplier of pay reduction to reduced spending and the significance of out of house spending vs total discretionary spending), I’m not too fussed about it.[3] This is probably not all of the out of house expenditures, but it’s the easiest ones to identify (vacations, for example, are completely included) — I shortened the label names, so the included categories are: entertainment fees and admissions, public and other transportation, gasoline, fuels, and motor oil, and fuels away from home. The motor oil seemed odd because I would have thought that it could be included in aforementioned vehicle maintenance category, but they’re marked separately in the Consumer Expenditure Report.[4] When I say “all else equal” this includes the spending 90% of income part. I could do the analysis where I reallocate this “saved” amount as spending to see the difference — it would slightly mitigate the impact but obviously not change the direction or higher level point. Part of the reason I didn’t do this is that I don’t really know if all of that is “saved,” it’s just not accounted for as spending in the consumer spending report. There are a few possible wiggles in this whole picture (for example, when you stop eating out your “fixed” grocery expenditure actually has to go up, or maybe you need to upgrade the quality of your internet if your working from home, etc.), which I would try to account for if I were making a comprehensive analysis of consumer spending in order to trace how much and where changes in spending were likely to affect which sectors, in order to figure out impacts on equity prices or corporate debt, but I’m just making a point here so I’m trying to keep the analysis high level and simple. If you’re that curious it could let me know and I can tell you how big of an impact it would be.[5] It pains me to think this might be necessary to spell out, but the reason that a 28% reduction, when distributed proportionally back to the parts, creates a 38% increase is that you’re using a smaller base. I take 28 from 100, it’s a 28% (28 / 100) reduction. I then add 28 to 72, which is a 38% (28 / 72) increase. You are adding back onto a smaller base, so the % increase in that smaller base (and, if proportionally added, to each part of that smaller base) is larger than the original % removed from the larger base.[6] No, I didn’t bother accounting for the change in tax rate. Like I said, it’s an illustrative analysis.

[ramonabentley]

Pest Control for Gophers Downtown Corona 92879

Pest Control for Gophers Downtown Corona 92879

Pest Control Exterminator  Corona

Pest Control Exterminator Service for Gophers

It’s quick and easy to obtain a competent pest control gopher specialist pay a visit to your home and rid it of the gophers that are ruining your property. Gophers overrun gardens, gardens throughout the year eating crops, plants, shrubs, trees, and lawns. They also damage water lines and sprinkler systems which can lead to soil erosion. Gopher mounds on lawns hamper mowing equipment and wreck the aesthetics of well kept turf-grass. Offer protection to your health from pest infestations since they are a lot more than just unsightly and annoying and in a lot of cases they can actually affect your physical health. Never put yourself or your family at risk when support is available from Go-pher The Kill Pest Control. Our pest exterminators pride themselves on their detailed pest elimination methods, attention to detail, experience in the pest control sector, we focus on customer safety and complete satisfaction. Your pest problem actually is not likely to resolve itself without having expert intervention, and the further you let it fester, the more severe it’s bound to get. So do not delay, for affordable pest extermination professional services, contact Go-pher The Kill Pest Control today. Consult With Go-pher The Kill Pest Control the leading bed bug pest control expert in Riverside County. Although they are called bedbugs, they do not just live in bedrooms. Clutter, baseboards, carpeting, sofas and other furniture are all posh resorts to bedbugs, and after dark they come out to dine on your blood, an all-you-can-eat buffet to them. If you ever awake with itchy or bruised skin, you might have a bedbug situation without even knowing it. Thankfully, a bedbug problem is entirely controllable under professional care. Our licensed pest control experts will inspect your home’s environment to identify the issue and establish the most ideal course of action. We are committed to providing a quick, reasonably priced, and most importantly, efficient solution to your pest problem, and we take every measure to protect your and your family’s safety throughout the process. So whether you believe you have a bedbug problem or just would like to make sure you never get one, we have the expertise and training to eradicate your unwanted house guests for good. For more details or to set up an inspection and consultation, get in touch with us today. Being skilled in rat problems, our experts are devoted to supplying prroperty owners in the Riverside County local area the satisfaction that provides freedom from pests. Using the latest techniques and technology, we perform a thorough evaluation of the access points on your property or business to properly assess the situation and preclude any foreseeable future invasions. Rats, bugs, insects, roaches, gophers and many other pests increase in numbers rather quickly, so consult with us before your small problem turns into a big one. Rodent-borne diseases are spread directly to human beings through bite wounds, consuming food items or water that is tainted with rodent feces, coming in contact with surface drinking water tainted with rodent pee, or through breathing in germs that may be present in rodent urine or droppings that have been stirred into the air. The second pests and other unwanted guests penetrate your home or business in Riverside County, you need, , dedicated pest control professional services to eradicate the problem before it gets worse. Insects and bugs can help make your indoor living space unsanitary, and normally, spraying store-bought repellent won’t rid you of the problem for good.

Pest Control Exterminator Service for Crickets

Immediately after a female cricket makes it inside your house, it may possibly lay its eggs – hundreds or even thousands of them. Cricket eggs takes about a year to hatch, so detection is quite complicated, if not impossible. Crickets can cause harm and a lot of hassle, especially if you have just bought new clothes or if you have just had your home furniture repaired or replaced. Crickets are little insects that make chirping sounds to attract females for mating. There are around 900 known species of crickets around the world. Popular species of crickets include ground crickets, field crickets, and house crickets. Normally, crickets are found in temperate climates and are located inside homes, meadows, and gardens. They are considered to be pests inside houses and buildings due to their high-pitched chirping noises. Typically, they feed off organic materials, but will eat almost anything including wood, wallpaper, clothes, food, and wrappers. Call the pest control professionals that have the competent experience and expertise needed to eradicate crickets infestations successfully in your house or office. Pest Control For Ticks

Pest Control Exterminator Service for Wasps

A trusted company offering pest control for wasps is equipped with the appropriate equipment but is also experienced in safely and efficiently clearing away wasps. If you really want to totally remove wasps in your house call us today. Service providers specializing in pest control have a team of specialists who are trained to get rid of wasps and wasp nests, and additionally prevent them from returning. The very first thing that a specialist would do is to make a survey of your area, identify sources of wasps, make an assessment, and then decide on the correct, and the safest and most effective approach to eliminating the wasps and their nests.

Pest Control Exterminator Service for Cockroaches

All cockroach species are scavengers, eating garbage, dead insects, or human food items, which they contaminate with their excrement. Because of the threat of transmitted diseases much effort and expense have been invested in the chemical control of this pest. Insecticides have been beneficial previously but many cockroaches have developed strong levels of resistance to the most widely used poisons. With society’s increasing concerns over the health and environmental effects of insecticides, one fact remains, cockroaches should be controlled to sustain optimum health conditions. Thus, the professional pest control industry has been looking for new methods that utilize pest techniques and at the same time address the home owners need for safe effective control.

Pest Control Exterminator Service for Spiders

Spiders are shuddered by many individuals when spotted around the house or garden. No matter what size the spider, they oftentimes inflict troublesome and often lethal bites. Pest companies providing pest control for spiders discourage people from attempting to use eradication procedures using hazardous chemicals in their houses as it not really safe to do it on your own. It is best to immediately call a qualified professional pest control service for spiders to administer appropriate and safe spider control techniques. It is highly recommended to get in touch with pest control experts to help you eliminate spiders on your property, because the best way to eradicate these creatures is to first identify them and utilize methods that will specifically counter their behavior inside your home. Pest control pros will utilize sprays and pest control techniques that will either directly or indirectly kill the spiders.

Pest Control Exterminator Service for Pantry Pest

Pantry pests are truly common and ordinary in many households. They are quite irritating and annoying, but you can effectively manage your pests problems through pest control treatments with the right pest control service provider. There are lots of pests that you can carry into your house from the wet market. There are moths, weevils and beetles in addition to cockroaches. Flower arrangements or decorative corns that are already dried, cake mix, chocolates, spices, muse and rat baits, cookies, granola, crackers, birdseed, pet food, dried beans, cereal and pasta are just some good examples that can cause pests. If you have this kind of situation then you need a professional pest control service.

Pest Control Exterminator Service for Rats

There certainly are a lot of reasons why people detest rats. First off, they have the ability to transport a lot of diseases and spread to humans. They are also known for ruining food by contaminating them with their urine or dropping. Their gnawing can result in serious damage to our home or valuables. In America, out breaks of mice have been leading to serious and huge economic losses. If your house has been infested by rodents best is to tend to it urgently. Areas infested by rats can possibly be in high risks especially if you have children or pets. Any delay in controlling them can cause severe damage to your property and put a huge hole in your finances. Rats are nocturnal and they usually stay hidden from humans so removing them can be tricky. Our pest control service has every solution for your pest problems. We have been helping clients to eradicate rats or mice from their property for years. Our pest control professionals are very well trained to make sure that each rat or mice control problem is managed smooth manner and prevent re-infestation of these pests. We only make every effort to provide a solution tailored just to give maximum effect and with products used to eliminating them there is no way our method will harm the environment or cause any unnecessary suffering. Our Pest Control treatments will make it easier to get rid of rats successfully and promptly.

Pest Control Exterminator Service for Ants

Carpenter ants are not even much larger than a quarter of an inch in size, they are small and black, and might have wings. Carpenter ants can absolutely ruin wood supports on structures, including two by fours and four by fours. Carpenter ants are busy all year, but are often seen in warmer months, from spring up until early fall. Carpenter ants can quickly do tens of thousands of dollars of damage to your property. Carpenter ants ought to be professionally treated. Over-the-counter products do not work. Winged carpenter ants usually means you have a well developed colony, usually 3 to 4 years old. Find the services you need for any sort of ant problem or ant infestation. Ants communicate by touch and smell. They lay down chemical tracks and repeatedly touch each other to pass on their nest odor. Carpenter ant control can be very hard. It is essential to find the source of the ants and their nest. The complete control is accomplished when the nest itself is treated with a residual spray or dust. The ant exterminator will take time to understand the situation and also speak to the client about their personal concerns. If there are pets or young children in the house particular care will be taken. If the ant species is harmful to wood the ant pest exterminator may take a look at crawl spaces and other areas of the residence to see if there are any sort of infestations of this particular species. This is not only done to see just how much infestation there is and how much destruction has been done already. To adequately get rid of an ant issue, a pest inspector will most likely offer an extensive inspection of the home. This is likely to involve inspecting each area of the house to establish the parts that may well be at risk or have already been swarmed by ants. They may also inspect the area to identify if other pests might be within close proximity to the house. On completion of the property inspection, the qualified ant pest professional will offer a choice of services dependent on the type of ant problem you have and the level of ant infestation. Services offered might include ant pre-treatments, ant termination or removal, cleansing the infected areas, as well as repeat visits if required if you have a heavy ant infestation.

Pest Control Exterminator Service for Mice

Having mice in your house is nerve-racking and might be hazardous. The main variety of mouse found in homes are the common house mouse. They cause damage to your home, spread diseases, chew on cables, furniture, books and clothing. If you have a mouse situation it is best taken care of it quickly as they can multiply fast and you could soon find yourself with a huge infestation. Mice can live and travel for long periods of time in sealed containers such as boxes, barrels or crates. Many fires may have been caused by mice chewing through electric wiring. In six months one pair of mice can consume about four pounds of food and generate some eighteen thousand pounds of fecal droppings. Mice are not blind but have bad vision and can not see clearly more than about six inches. They are great climbers and can run up practically any roughened wall without breaking stride. They can swim but prefer not to. More than once, a live mouse has been flushed down a toilet and has resurfaced a minute later. They can jump a vertical distance of 12 inches from the floor onto an elevated flat surface. They can leap a height of eight feet to the ground with no injury. They can run horizontally along pipes wires and ropes. When you see mice in your home, call a mouse pest control expert promptly. Mice transport diseases and can pollute and destroy the food in your home and should be dealt with as soon as possible.

Pest Control Exterminator Service for Silverfish

Silverfish can be found primarily in humid climates and like to live in dark damp areas such as basements and attics, bathroom and kitchens. They are particularly attracted to paper and moist clothes. Commonly found in stored cases in garage areas and sheds. Silverfish are known for their damaging habits and like to eat clothing, books and wallpaper. Silverfish eat carbohydrates, particularly sugars and starches. Glue in books, linen, silk and dead insects may be food sources. They have been found in unopened food packages. Silverfish is a wingless insect that is half an inch in length. It has a silver color of its scales and the fish-like motion it makes and now they are among the most hated house pests. Silverfish can cause extensive destruction, ruin photos and books, eat wallpaper and cotton. Silverfish are nocturnal and move swiftly and can jump. They are found where there is excessive humidity and will do great damage to books, wallpaper, other paper items. This species is regularly a pest in houses and local libraries. It feeds on starchy materials like glue and stays in high humidity areas of your home. It can live in glass jars where it will feed on potatoes or things like cornmeal and other starchy foods. Thought to belong to one of the most primitive existing insect orders, more than 400 million years old.

Pest Control Exterminator Service for Fleas

Flea bites might leave you with puffy itchy bite marks. Fleas can create allergic reactions for some people and can transfer diseases. Fleas are not the easiest pest in the world to treat. If you do have a flea problem or are stressed about fleas, you can give your pet medication as a protective flea pest control measure. Fleas are parasites. The adult female flea must ingest a blood meal before she can lay her eggs. The eggs fall from the host animal and collect on the surfaces below. Flea pest control is important as they will bite your ankles and legs. Nobody should have to put up with fleas and as long as you focus on your pet and make allowances for the flea season of summer you and your pet should be delighted. Fleas are carriers of disease so you need to be extra cautious if you even suspect you have fleas. Having your residence inspected and treated by a flea pest expert, at the same time treating your pets can help remove most future flea problems. Using the do-it-yourself products found in stores is often ineffective against big infestations and can expose unnecessary chemicals into your environment. Experienced flea exterminators have easy access to the necessary equipment and high concentration insecticides. They also have the knowledge and training to apply them effectively. Flea specialists know the exact concentrations use these chemicals safely and suitably for the situation. You could easily spend more money attempting to treat the problem yourself with sprays from the store and still have no success, than it would be immediately seeking help from someone proficient in pest control who offers a guarantee with the work.

Pest Control Exterminator Service for Beetles

If you find destroyed clothes, carpeting, upholstery and other items, it probably is carpet beetles. These small pests are a lot more common than most home owners realize. They might be very damaging, and to make it worse, they are quite very tough to control. You may find one or two beetles or the evidence they leave behind, but the beetle situation can grow if not handled properly and promptly. In addition to eating on your belongings, these beetle larvae shed small hairs which can trigger allergies. Infestations of these beetle pests have been connected to the spread of infectious diseases, like Anthrax. Part of the trouble with controlling carpet beetles is that they reside in many parts of a house and eat a lot more than carpeting. They eat anything containing organic fibers and organic products. There are three species of carpet beetle that are one of the most common problem for homeowners. These are the varied carpet beetle, the black carpet beetle and the furniture carpet beetle. Larvae are by far the most unsafe stage in their life cycle. Females lay anywhere from 50 to 100 eggs near food sources. An adult beetle can live 4 years, laying eggs once a year. Eggs are incredibly resilient. Once the eggs develop into cocoons and larvae, they stay in this stage almost a year. The larvae is the most damaging stage. Both eggs and larvae are very tough to spot since they tend to blend in with the fabric they live in. Once they mature, carpet beetles are scavengers and may be found in areas well far away from food sources. You may find one or two larvae crawling on surfaces. But the first indication of a carpet beetle infestation is usually irregular holes chewed in fabrics. They feed on the nap of fabrics and carpeting without eating the base threads. If you are finding holes in fabrics around your home, and think the damage is due to carpet beetles, look for fecal pellets and skins shed by the larva. They most often feed in dark secluded places, so do a thorough examination for them.

Pest Control Exterminator Service for Ticks

Ticks are arthropods that are frequently mistakenly termed insects. Insects have three body regions, six legs, and commonly possess wings. Ticks lack wings, have 2 body regions, and depending upon their developmental stage, may have either six (larva) or eight (adults and nymphs) legs. Ticks possess tremendous potential for transferring organisms that may cause disease in human beings and other animals. These disease-causing organisms include protozoa, viruses, and bacteria. Bites from specific ticks can cause a rare limp paralysis beginning in the lower limbs and moving upwards with death resulting if the tick is not promptly removed. Additionally, tick bites can cause skin irritations or even allergic reactions in vulnerable individuals who are repeatedly bitten. Ticks attach themselves for a period of time, and then drop off their host to lay eggs. They require a blood meal at each stage of life in order to grow. The female tick must engorge herself with blood to obtain the nourishment necessary to generate the thousands of eggs she lays. Despite the large number of eggs produced, only a small percentage will make it to maturity.

Pest Control Exterminator Service for Squirrels

Squirrel pest control might be really complex, but as with the majority pests it starts with prevention. Cover all openings to your residence, repair damaged house windows, and check your house for openings or structures that provide squirrels entry to the property. When you are sure all access points have been protected, you may look at an electric fence around your garden or home. Funnel-shaped plastic collars can be installed at the top of posts that support bird feeders to stop squirrels from accessing seeds or nesting babies. Limbs that are positioned over your roof should be trimmed to protect against squirrels from accessing your fireplace. Finally, get rid of outdoor food sources squirrels may find such as garbage or pet food. Regrettably, removing squirrels from your own property can be quite dangerous. As such, professional pest control is likely your best option. Generally, squirrels are attracted by woods and trees, so if your home features trees you are most likely to have squirrel pest control problems. Once they enter your house, usually through a chimney or open fireplace, they chew electrical wires, mattresses and blankets, and other parts of your home. One of the primary concerns associated with a squirrel infestation is electric fire, as these pests can compromise your home’s electrical system by chewing through wires. However, squirrels can decimate your garden by eating plant bulbs, seeds and buds as well as ripe vegetables. They may even damage your lawn as they bury food reserves.

Pest Control Exterminator Service for Voles

Voles, also called meadow mice, are typically gray or brown in color and are pretty small rodents. They have short tails, compressed legs, and stocky bodies. They flaunt eyes that are exceptionally tiny and have ears that are partly hidden. They have a layer of underfur that is typically dense and covered with much longer, thicker guard hairs. Voles do not have set times that they are active so they can be found scurrying about all year round in the day or evening. Voles dig numerous shallow burrows and make below ground nesting areas that are made up of leaves, grass, and stems. They have no trouble burrowing through snow in the winter season. Despite the fact vole numbers vary from year to year, their populations often boost unexpectedly and rapidly. This is often when wildlife control services are really needed. Very few homeowners know how to do away with voles and require trained specialists. Voles are very poor climbers and do not normally enter houses. However, vole control is often needed for the exterior of the home. This is primarily due to the amount of destruction a vole can cause. Voles feed on a wide range of back garden plants. Some of these consist of carrots, cabbage, cauliflower, lettuce, spinach, tomatoes, and turnips. They also damage landscape plantings such as lilies. These undesirable pests will gnaw the bark of fruit trees and damage tree trunks. This destruction will disrupt the flow of nutrients and water to the trees and can kill them completely. For these kinds of reasons, wildlife control professional services are needed to safeguard and maintain the vegetation and plants that reside on your property. Trained specialists understand vole behavior and know how to get rid of voles.

Pest Control Exterminator Service for Slugs

As I’m sure you recognize, slugs are one of the most typical and most uncooperative garden pests on the planet. They have a voracious appetite, specifically for delicate plants like the ones you have in your yard. Their most preferred targets include cabbage, lettuce, sprouts, asparagus and strawberries, but they will certainly eat and destroy just about anything you try to grow.There are a wide variety of backyard pests that you have to deal with when trying to grow things in your backyard. One type of pest that can turn into a problem over time are slugs. These can overrun a backyard garden very swiftly if you don’t take care of the issue. There are numerous ways to deal with slugs in your garden. The first thing that you can do is to make certain that your backyard garden isn’t actually drawing in slugs to it. Many make the mistake about having things in the back garden that makes slugs want to be there. Don’t provide the slugs the needed sanctuary from the sun. Many will exclude garden flowerpots or other things that will make a nice home for slugs to be in during the day. Get rid of these things.

Pest Control Exterminator Service for Snails

The common garden snail will chew through the soft leaves of greeneries, which at best, looks unpleasant, and at worst, will kill the plant. If these mini buggers have had you asking oneself, “How to manage garden snails?” then you are at the right place. We are specialists at effective snail pest control. Snails are an interesting species to many individuals. Nevertheless, the enthusiasm stops once these pests find their way into a well groomed garden. This almost always happens to some extent as these slow pushing creatures are constantly on the hunt for a good meal. The snail as a pest is a dreadful thing. They can kill young plants by chewing over their stem or eating the seeds just before they finish germinating. They will consume irregular notches in leaves and this can lead to fast browning. A single snail can do massive damage to a single plant in even the space of one evening.

Pest Control Exterminator Service for Earwigs

Earwigs hide throughout the day beneath debris or in dark areas, arising at night to feed on plants, organic wastes, and small-scale insects. The standard name comes from a totally unfounded superstition that these insects slither into a lot of people’s ear canals at night to bite them. Earwigs are safe, only occasionally destroying flower blossoms. While Earwigs are scavengers, ingesting dead insects, decomposing plant materials they can also eat live plants and damage your vegetables and feed on the flowers of plants, including marigolds, petunias, hibiscus, and lots of other plants. Earwigs leave many small holes in plant leaves and flowers.

Pest Control Exterminator Service for Rodents

Rodents for instance, rats and mice pollute our food and living areas with their pee and feces and they carry diseases. Rats eating through wires are known to cause over 50,000 building fires per year with another 100,000 plus fires that are most likely brought on by rodents chewing through house wiring. Rodents will infest your property or building in search of shelter, food, water and warmth. Roof Rats can access your home by tree limbs that touch your roof, and Norway Rats and Mice often find entry through smaller openings as small as a dime. Rats and mice can be some of the most significant pests we have to deal with. Rats and mice will consistently attempt to co-exist with us in just about every structure we live, eat, and work in. Rodents have been known to transport and transmit diseases, damage and destroy our structures, electrical wires, and water lines through their chewing. Most people have a more substantial fear of rats and mice than they do of spiders. This fear can make you, your employees, or clients very uncomfortable. Selecting an pest control specialist is the first step in eliminating the problem. At Go-Pher The Kill, we perform rodent control like nobody else. In addition to trapping, baiting, and exclusion, we incorporate video into our service. You will have a live video stream to the places of activity so you can monitor our progress, and spy on your intruders, even at night! This service also gives our customers confirmation that their current concern has been resolved.

Pest Control Exterminator Service for Moles

A mole will eat up to 200 worms a day. A mole will eat up to 200 worms a day. The best and most effective method to prevent almost every pest is to take away their food supply. This is achievable with earthworms, but challenging mainly due to the job worms provide to the soil. It is a fact of good lawns, that if you have good lawns– there is a very high possibility that moles will also be a threat. Proofing is achievable, but again not very easy. The aim would certainly be to install a physical shield between the sub-floor surface where the moles tunnel and the surface. A wire or grid system is possible that is then recuperated with soil and grass. Achievable, but expensive– but then it depends on the value of the lawn surface. There is a hypothesis that vibrations keep them away. Commercially offered sonic devices, which are inserted into the soil, aim to create vibrations which are supposed to discourage moles. However, there is little scientific research into how effective this is in preventing activity. Preventing moles is either difficult to replicate the job of worms, or costly due to the scale of area to defend. So control of the actual mole is usually the only technique to eliminate their damage, and this is why it is important to call in pest control experts whenever you have a situation with moles. We know all of the best and least uncomfortable ways to tackle mole removal issues, ensuring minimal pain for the moles, with the highest level of success. The additional reason why it is a good idea to call pest control professionals to deal with your mole removal problem is that they are very challenging to trap. There are a number of ways of undertaking mole control treatments, all of them calling for some level of skill-set. The most significant problem is quite obvious of course, in that as they live underground, equipment must be taken into consideration and position based on evidence and mole behavior and in their darken world, they will escape at the first sign of danger when their tunnels system has been interfered with.

Pest Control for Gophers Corona

We are the experts in Gopher control and have been so for many years. Be prepared to take immediate action as it is much easier and cheaper to control one or two than wait until the population builds where they cause too much damage. Our gopher service professionals will look over your property with you and provide an estimate. We will recommend the best treatment options to eradicate the gopher problem completely. Technicians are prepared to complete service at the time of estimate. We offer the best gopher solutions to get the job done. Our gopher treatments are very powerful for maximum effectiveness.

Go-Pher The Kill Pest Control Riverside 9880 Indiana Ave STE 23, Riverside CA 92503 https://www.gopherthekill.com (951) 977-8183

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Porphyry, Pepper Corner, Home Gardens, El Cerrito, Norco, May, La Sierra, Weisel, Eastvale, La Sierra Heights, Arlanza, Arlington, Arlington Station, Arcilla, Mira Loma, Pedley, Temescal, Bly, De Anza Village, Magnolia Avenue, Casa Blanca, Stalder, Glen Avon, Henshaw, Prenda

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Pest Control Exterminator Service Corona CA

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[damester13]

Entry #23 - (Money) 11/15/19

I have no idea why this topic came to my mind just now, but since I haven't written an entry for quite some time now, might as well entertain this spontaneous one for a while.

I am a thrifty person. I know that it may not have been a very particularly noticeable trait of mine but I believe that I am. I value money, especially my own. As such, I make sure that my money goes to somewhere that has some benefit to me, directly or indirectly. I think I also display this trait when I play certain games (though I am not sure since I stopped playing those kinds of resource management games). Anyway, the point in hand is that I take care of my money.

I started saving money when I was in 3rd grade, I think. My allowance was just enough to buy a snack and drink so my main source of money is when I run errands for my aunt and when I receive money from my parents. The former aint much since mostly its from the change from the weekly newspaper subscription; the latter is much juicier ranging from 100 to 500 Pesos and occasionally a 1K surprise. I keep them in my Justice League piggy bank, but the bigger bills are kept by my aunt. Just so she won't spend my money, I keep tabs of the inflow and outflow of my financial resource. Sadly, most of my savings end up going to me "treating" everyone pizza (as if I can decline at that time. I was just a kid). Anyway, by the time I was in high school, I started saving up on my own without my aunt's supervision and my source of savings is now my allowance. Thing is, I got sort of addicted to DotA at that time so I spend like at most 100 pesos every time I play with friends in a net cafe. Addiction to anything is bad, kids.

College was a lot different considering that I have to allot a portion of my allowance to my trasportation expenses. Going out to drink also became a thing of mine which while mine was not as often others, I tend to shell out a lot in one drinking session. I've treated a lot of people to meals and drinks throughout my lifetime. The closer friend I am with a person, the likelier that I'll treat that person to something. 

Yeah, I am a thrifty person. Despite everything I said above, I still stand by it. And I think the key factor to this unwavering self-praise statement I have is the way I view both my own money and where I spend them regardless of how irrational that "purchase" was.

I started spending my own money for my own bigger things during college. I used my savings on buying my own phone, my laptop (paid roughly 50% of its price. 30K was still too much for me), countless pairs of earphones, and even most of my academic and org-related requirements, I paid for it, myself (My tuition excluded...I was under the free tution law by the second half of my uni years, anyway). My main rationale behind this behavior is that since I do not earn my own money, I should treat the money I was given as allowance as my pseudo-income and practice applying sound decision-making when I spend money. That's how I view it. So basically, I buy my own shit after doing Cost-Benefit Analysis on these costly expenses as a simulation for when I finally earn my own kachings. It's the most adult thing I've done but still I wasn't as efficient as I could have been. I remember fucking up when I was handling some money stuff back when I was applying for UP Music Circle. I got scolded for it. "Don't spend money that you don't yet have" is the lesson that I learned.

As for how I see my "purchases", I think I am very lenient in qualifying things that are beneficial. Nothing comes for free in this world, at least that's what I believe. So in every single thing that we get or receive, we essentially pay a cost for it. Enjoyment and entertainment are no exception. So whenever I spend money playing in a net cafe for hours, it was usually either to celebrate something good about my day or to relieve some stress off of me. Of course, I don't justify my DotA addiction with this line of thinking. It wasn't that severe of a case in the first place. 

Friendship, as well, costs fortune. I don't know if it's just me, but I often feel like I have to buy people's time to be with them. Whether it's by offering my own time in the future, or by spending real money like treating them, there's always a cost that I have to pay one way or another. Call me a "bad friend" or whatever, I just really think that it's a really big deal to ask people of their precious time and attention that I have to express my gratitude to them somehow. That's why if ever I treated you to something before, know that this is what was going on in my mind. I'm just weird like that. That's why I don't think I actually "trust people". I just trust that I get what I pay for, hence I trust my transactions with people. The more successful transanctions I have with people, the more I trust my partnership and deal with them. Essentially, that person become trustworthy to me. Of course, there are times when I gamble, like when I treat people for no immediate exchange just to see if there there's something ahead for me with that person. Even if just for a small value of friendship, I'll take it if I can feel that we'll probably be better "friends" in the future through it.

Naturally, affection is also something that comes with a price. When my soon to be girlfriend then later on ex came to visit, I had to spend roughly 10K just to spend time with her everyday for a week (I won't go into details as to why it's that much). Not only that, time was also a resource that was very much needed from me. I don't regret a single moment of it despite all the expenses. I actually even wish I did more for her. But things didn't work out in the end.

Now here's the thing. I guess, my self-proclaimed thrifty character is essentially just a result of my "sophisticated" perspective on the transactions in my life. But in reality, I think I just really value money in keeping me "in motion" in this world. I spend horridly a lot in things that I essentially don't have to spend actual money like friends and affection. I didn't have to spend hours in a net cafe just to feel better. I didn't have to drink alcohol (seriously). But I am also a man who rarely regrets things, so none of those matter now.

None of those matter now.

I am now sitting with literally no savings apart from a few change and a hundred Peso bill given to me by my mother. Since I stopped attending school since the beginning of the year, I didn't receive any allowance at all. Nevertheless, I went out for like 5~ times during my LoA period and exhausted my money during those times. I also got sick a while back here in Cavite and have to shell out most of my remaining cash for my recovery foods and drinks and also scratched off the money my mom borrowed from me before as partial payment for the hospital bills and meds. Now I barely have any cash.

If money makes us move forward in our life journey, my lack of thereof restricts me from doing so.

I can't move anymore.

But, not that I would want to anyway. 

If I were to win the lottery today, I would probably just give it away to my friends, family, some charity, and people I look up to. They would have better use of it more than I would. They can further push forth towards their dreams or even start off a bigger dream if they want. Since I don't have any of those, I really don't know what to do with any bit of money that I may have. In the first place, I don't think anything benefits me at all when I have nothing that I want. It's weird to be mostly devoid of any wants in life. It feels strangely comforting but scary at the same time.

[biofunmy]

Netflix’s “Our Planet” And Our Personal Responsibility To Combat Climate Change

A couple weeks ago, I made the mistake of watching Netflix’s new documentary series Our Planet after hitting a friend’s weed pen. Even though I knew that famed naturalist David Attenborough’s latest project aimed to explicitly address the effects of climate change, I was still expecting to (mostly) enjoy a big, splashy nature doc, letting myself become fully immersed in the overwhelming beauty and vastness of life on Earth — especially since, someday all too soon, many of these glorious scenes will be lost to us.

What I didn’t expect were the horrors awaiting me at the (now-infamous) end of Episode 2. A huge group of walruses congregate on a tiny stretch of land because they can’t gather on swaths of Arctic sea ice that no longer exist. Forced to find space from the crowd, some of the poorly sighted animals climb up steep cliffs — then, sensing other walruses below, fling their bodies off the edge. Somehow I’d missed all the coverage of Netflix’s warnings to animal lovers about this particular moment. Even if I had, I don’t think anything could have prepared me to see these gentle, gigantic animals tumble to their deaths. I started to weep; I think being stoned could only partially account for my spiral.

Piles of walrus bodies, smashed and bloody, will now join the morbid climate change gallery I keep on shuffle in my brain when I’m, say, trying to go to sleep or otherwise enjoy my life: the endangered orangutan trying to stop a bulldozer and save its home, or the polar bear mother and cubs crowding onto a tiny block of ice in the environmental advocacy commercials that used to play, over and over again, in my childhood. Even worse: I picture the growing number of human climate refugees, driven from their homes by droughts, flash floods, and fires, a tableau of mounting apocalypse on a near-biblical scale.

Walruses aside, some critics don’t think that Our Planet goes far enough. Yes, we see a fair bit of animal death, in addition to ghostly forests of dead coral and crumbling glaciers; but “the camera still captures life on a grand scale: Wildebeest herds are enormous, penguin colonies stretch as far as the eye can see, millions upon millions of ants inhabit jungle floors,” writes Brian Resnick at Vox. He wishes that Our Planet had fewer Planet Earth– and Blue Planet–style scenes of grandeur and more moments that convey “a visceral sense of loss.”

I appreciate that criticism. But there was also a part of me (maybe a horribly naive one) that was glad Our Planet took the time to capture the world’s still-thriving habitats — especially since it focuses on a number of areas and species that have been recently rehabilitated by human efforts to curb deforestation, overfishing, and the effects of climate change. Siberian tigers are slowly crawling back from the brink; blue and humpback whales have seen dramatic recoveries thanks to international efforts to save them. Maybe, if we act in time, not all of this will be lost. Do we dare to dream?

Like the producers of Our Planet, who had to balance making an entertaining program with warning its hundreds of thousands of viewers about oncoming global peril, I struggle in my daily life to juggle my hopefulness and my despair — and my culpability. How am I supposed to weigh my overwhelming fear and guilt and anger and sense of powerlessness about climate change against the hope that, through aggressive collective action, we can demand a better future for ourselves, for future generations, and for a planet’s worth of precious species?

As the world continues to burn, I think a lot about a Supreme Court case that made a big impact on me when I first learned about it in a constitutional law class in college. Before their case made it to the Supreme Court in 1992, the Defenders of Wildlife and other environmental organizations rallied against new regulations applied to the Endangered Species Act of 1973, which required federal agencies to consult with the United States Fish and Wildlife Service to ensure their actions aren’t likely to threaten imperiled species and their habitats in the US or at sea. Organizations committed to conservation filed an action against the secretary of the interior, hoping that the new regulations could be discarded in favor of the original interpretation of the ESA, which hadn’t involved such a limited geographic scope.

The main question the court would be answering in Lujan v. Defenders of Wildlife: Did environmental organizations, made up of people with a vested interest in keeping endangered species outside the US alive, have standing to sue for the right to protect them? Put differently — do we, everyday American citizens, have the right to some legal assurance that, somewhere very far away, endangered animals and their precious habitats aren’t being annihilated with the support of taxpayer dollars?

Turns out, we don’t.

The plaintiffs tried to propose that anyone part of a “contiguous ecosystem” who would be adversely affected by a federal agency’s actions has standing to sue, a theory the court rejected. Even if the court assumed that federal agency–funded projects might pose a threat to an endangered species, the justices saw no proof that those projects would produce a “factual showing of perceptible harm” to the members of environmental groups, who might wish to one day visit other parts of the world and find the wildlife there unsullied by the tireless and maniacal reach of American industry.

I’ve always found this question to be a philosophically fascinating one, almost poetic. Do I have the right to the knowledge that the incredible biodiversity of our planet is going to keep existing out there in the big wide world — particularly without being fucked over by the people representing me in our federal government? It’s a different question than whether these endangered species deserve to survive on a habitable planet in the first place, one that’s intertwined with the other most pressing questions of our time: whether Americans have the right to prevent our government from furthering climate catastrophe for the globe’s most impoverished communities, who have contributed the least to climate change but most keenly feel its effects; or whether we have the right to demand our government take action to ensure that we Americans too might survive current and forthcoming climate catastrophes.

Still, it’s a question I keep finding myself coming back to: Do I have the right to feel comforted by the existence of a natural world that, however indirectly, I’ve helped to destroy?

For the past few years, I’ve seesawed between feeling compelled to drastically reduce my carbon footprint and throwing up my hands in defeat. What does it matter anyway? I eat meat, though lately less of it. Jury’s still out on children. I fly too often — sometimes for work, but most of the time to escape my urban environment and vacation in the great outdoors, grimly and guiltily aware that, to enjoy the natural world, I’m contributing to its demise.

Last winter, my partner and I took our most ambitious trip yet: a week to visit family in South Africa, then another week of game drives and boat rides in the national parks of Botswana and Zambia. It’s been a dream of ours, to see elephants and other incredible creatures in the wild.

One evening, during golden hour, we were bobbing with our guide on the banks of the Zambezi river while a herd of elephants swam-stepped across the water in front of us — using their trunks as snorkels — before they clambered onto the shore, rising mud-slicked behemoths. A crocodile lazed in a sunny spot a few feet away from us, its mouth disconcertingly open to regulate its body heat. And in the distance, on a stretch of grasslands only revealed during the low season, hippos and their babies lumbered lazily in the setting sun while a gust of birds in every color streamed by overhead. I’d probably never seen anything so beautiful in my life. Perhaps I never will again.

But our moment of rapture came at a cost. We’d taken jumbo jets for nearly 24 hours to reach the continent, then a car, a ferry, and a terrifying little biplane to bury ourselves this deep in the wild. Our massive carbon footprints trailed along behind us like a shameful veil.

That night, sleeping in a tent on a raised platform in the woods, we woke to the sound of something inconceivably huge moving just beyond our tented walls in the darkness. Tree boughs snapped; the platform beneath our bed shifted. We went still and held each other while my heart rattled around in my ribcage. At the time, I was petrified, but in the morning, when we poked around outside for evidence of what turned out to be an elephant or a rhinoceros getting comfortable for its few hours of sleep right beside us, I felt humbled and awed. Nothing else has better reminded me that I share the earth with giants.

Lujan v. Defenders of Wildlife was on my mind again when I was watching Our Planet. Nature documentaries in general bestow a precious knowledge, which is that all around the world, every single day, remarkable things are happening. And documentaries give us these reminders without actually having to go and see for ourselves. I love to travel, but I also have to come to terms with the fact that my lifestyle isn’t compatible with sustaining life on earth. In a future where (hopefully) carbon taxes make air travel more costly and difficult, I’ll be grateful for the existence of programs that can give me a decent, high-definition dose of reverence without the high environmental price tag attached.

I remember being particularly tickled by the flamingos in 2016’s Planet Earth II, which (like Our Planet) was narrated by Attenborough, whose soothing British accent has accompanied many of the most stunning nature documentaries ever made. Thousands of feet high in the Andes mountains, a huge flock of flamingos takes shelter in a remote lake that freezes overnight, trapping them there by their long legs. In the morning, warmed by the sun, the birds slowly defrost and break themselves free of the melting ice, after which they march in a giant goofy group back and forth across the water, in a mating march intended to get them all “in the mood.”

It fascinates and delights me to think that as I’m puttering around New York City, each day filled with the small joys and dumb frustrations of my ordinary life, there’s this wild group of flamingos being constantly frozen and unfrozen in a remote corner of the planet, surviving in a comically inhospitable climate. I find it soothing, these windows into the goings-on of a diverse range of extraordinary animals, all of them ignorant and uncaring of our silly human foibles.

Of course, the natural world isn’t all sunshine and roses, and hasn’t been for a long time. Nature documentaries in particular have allowed us access to our planet’s natural wonders without forcing us to reckon with the fact that human actions — particularly the actions of humans in the industrialized world — are contributing to the quickening death and destruction of these wonders. (You wouldn’t know it from Planet Earth II, but those Andean flamingos are currently listed as a vulnerable species.) Our Planet, finally, aims to correct that legacy.

“I find it hard to exaggerate the peril,” the 92-year-old Attenborough recently said. “This is the new extinction and we are halfway through it. We are in terrible, terrible trouble and the longer we wait to do something about it the worse it is going to get.”

But what’s one little human on this giant earth supposed to do? Even scientists are divided on questions about personal responsibility in the face of climate change. Having fewer children, cutting down on car and air travel, and abstaining from meat won’t really change all that much on a global scale — but making these choices can also be a way to cope, to inspire hopefulness, to feel like you’re making the world the tiniest bit of a better place. I can’t say I’m going to stop traveling to visit some of the earth’s most beautiful places while there’s still time — how much, really, would that help? — but I can say I’ll vote to make those trips as difficult and costly as possible, so that they’ll become as rare and as precious as they should be.

In an excellent recent story for the New Yorker about “the other kind of climate denialism,” Rachel Riederer spoke with a number of environmental scientists, psychologists, and reporters about how to inspire action in a public that has generally moved from one unhelpful extreme to the other: “uncertainty and denial” about climate change to “similarly paralyzing feelings of panic, anxiety, and resignation.” Some experts, like the conservation psychologist John Fraser, believes in going beyond terrorizing people with tales of disaster: “What we need to promote is hope,” he says. “The first step to a healthy response is feeling that the problem is solvable.” Margaret Klein Salamon, a clinical psychologist and founder of a climate advocacy organization, believes the opposite — that fear can help inspire people to take action. “It’s important to feel afraid of things that will kill us — that is healthy and good,” she says.

Lately I’ve been energized by the prospect of the 2020 primaries; incredibly early as we still are in the process, I believe that political and community action, not just at the federal level but all the way down to the local level, are our best chance at survival. I send long, rambling emails and texts to my relatives who, I worry, aren’t quite freaked out enough yet. I write and share articles like this one.

I’ve also been trying to hold competing stories in my head at once. I refuse to look away from scenes of climate destruction and terror. But I’ve not yet allowed myself to let go of the overwhelming feelings of peace and calm that can wash over me when I experience or even just think about the pockets of the earth still bursting, against humanity’s best efforts, with liveliness and splendor.

I think, often, of Mary Oliver’s famous poem “Wild Geese,” in which she assures us that we don’t have to be good: “Whoever you are, no matter how lonely, the world offers itself to your imagination, calls to you like the wild geese, harsh and exciting — over and over announcing your place in the family of things.” It’s a lovely comfort, despite everything that has happened, everything that will happen: to be but a speck in a teeming ecosystem, just one among many in the family of things, all of us just doing our best. All of us just trying to survive. ●

Sahred From Source link Science

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[cesarhcastrojr]

Posted by Maryna_Samokhina

The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers.

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations:

“You have to redesign your site architecture,” or

“You have to migrate your site altogether,” or even

“You have to rethink your business model, because currently you are not providing any significant value.”

This can happen when SEO is only seriously considered after the site and business are up and running. As a marketing grad, I can tell you that SEO has not been on my syllabus amongst other classic components of the marketing mix. It’s not hard to imagine even mentored and supported businesses overlooking this area.

This post aims to highlight areas that need to be addressed along with your SWOT analysis and pricing models — the areas before you design and build your digital ‘place’:

Wider strategic areas

Technical areas to be discussed with developers.

Design areas to be discussed with designers.

Note: This post is not meant to be a pre-launch checklist (hence areas like robots.txt, analytics, social, & title tags are completely omitted), but rather a list of SEO-affecting areas that will be hard to change after the website is built.

Wider strategic questions that should be answered:

1. How do we communicate our mission statement online?

After you identify your classic marketing ‘value proposition,’ next comes working out how you communicate it online.

Are terms describing the customer problem/your solution being searched for? Your value proposition might not have many searches; in this case, you need to create a brand association with the problem-solving for specific customer needs. (Other ways of getting traffic are discussed in: “How to Do SEO for Sites and Products with No Search Demand”).

How competitive are these terms? You may find that space is too competitive and you will need to look into alternative or long-tail variations of your offering.

2. Do we understand our customer segments?

These are the questions that are a starting point in your research:

How large is our market? Is the potential audience growing or shrinking? (A tool to assist you: Google Trends.)

What are our key personas — their demographics, motivations, roles, and needs? (If you are short on time, Craig Bradford’s Persona Research in Under 5 Minutes shows how to draw insights using Twitter.)

How do they behave online and offline? What are their touch points beyond the site? (A detailed post on Content and the Marketing Funnel.)

This understanding will allow you to build your site architecture around the stages your customers need to go through before completing their goal. Rand offers a useful framework for how to build killer content by mapping keywords. Ideally, this process should be performed in advance of the site build, to guide which pages you should have to target specific intents and keywords that signify them.

3. Who are our digital competitors?

Knowing who you are competing against in the digital space should inform decisions like site architecture, user experience, and outreach. First, you want to identify who fall under three main types of competitors:

You search competitors: those who rank for the product/service you offer. They will compete for the same keywords as those you are targeting, but may cater to a completely different intent.

Your business competitors: those that are currently solving the customer problem you aim to solve.

Cross-industry competitors: those that solve your customer problem indirectly.

After you come up with the list of competitors, analyze where each stands and how much operational resource it will take to get where they are:

What are our competitors’ size and performance?

How do they differentiate themselves?

How strong is their brand?

What does their link profile look like?

Are they doing anything different/interesting with their site architecture?

Tools to assist you: Open Site Explorer, Majestic SEO, and Ahrefs for competitor link analysis, and SEM rush for identifying who is ranking for your targeted keywords.

Technical areas to consider in order to avoid future migration/rebuild

1. HTTP or HTTPS

Decide on whether you want to use HTTPS or HTTP. In most instances, the answer will be the former, considering that this is also one of the ranking factors by Google. The rule of thumb is that if you ever plan on accepting payments on your site, you need HTTPS on those pages at a minimum.

2. Decide on a canonical version of your URLs

Duplicate content issues may arise when Google can access the same piece of content via multiple URLs. Without one clear version, pages will compete with one another unnecessarily.

In developer’s eyes, a page is unique if it has a unique ID in the website’s database, while for search engines the URL is a unique identifier. A developer should be reminded that each piece of content should be accessed via only one URL.

3. Site speed

Developers are under pressure to deliver code on time and might neglect areas affecting page speed. Communicate the importance of page speed from the start and put in some time in the brief to optimize the site’s performance (A three-part Site Speed for Dummies Guide explains why we should care about this area.)

4. Languages and locations

If you are planning on targeting users from different countries, you need to decide whether your site would be multi-lingual, multi-regional, or both. Localized keyword research, hreflang considerations, and duplicate content are all issues better addressed before the site build.

Using separate country-level domains gives an advantage of being able to target a country or language more closely. This approach is, however, reliant upon you having the resources to build and maintain infrastructure, write unique content, and promote each domain.

If you plan to go down the route of multiple language/country combinations on a single site, typically the best approach is subfolders (e.g. example.com/uk, example.com/de). Subfolders can run from one platform/CMS, which means that development setup/maintenance is significantly lower.

5. Ease of editing and flexibility in a platform

Google tends to update their recommendations and requirements all the time. Your platform needs to be flexible enough to make quick changes at scale on your site.

Design areas to consider in order to avoid future redesign

1. Architecture and internal linking

An effective information architecture is critical if you want search engines to be able to find your content and serve it to users. If crawlers cannot access the content, they cannot rank it well. From a human point of view, information architecture is important so that users can easily find what they are looking for.

Where possible, you should look to create a flat site structure that will keep pages no deeper than 4 clicks from the homepage. That allows search engines and users to find content in as few clicks as possible.

Use keyword and competitor research to guide which pages you should have. However, the way pages should be grouped and connected should be user-focused. See how users map out relationships between your content using a card sorting technique — you don’t have to have website mockup or even products in order to do that. (This guide discusses in detail how to Improve Your Information Architecture With Card Sorting.)

2. Content-first design

Consider what types of content you will host. Will it be large guides/whitepapers, or a video library? Your content strategy needs to be mapped out at this point to understand what formats you will use and hence what kind of functionality this will require. Knowing what content type you will producing will help with designing page types and create a more consistent user interface.

3. Machine readability (Flash, JS, iFrame) and structured data

Your web pages might use a variety of technologies such as Javascript, Flash, and Ajax that can be hard for crawlers to understand. Although they may be necessary to provide a better user experience, you need to be aware of the issues these technologies can cause. In order to improve your site’s machine readability, mark up your pages with structured data as described in more detail in the post: “How to Audit a Site for Structured Data Opportunities”.

4. Responsive design

As we see more variation in devices and their requirements, along with shifting behavior patterns of mobile device use, ‘mobile’ is becoming less of a separate channel and instead is becoming an underlying technology for accessing the web. Therefore, the long-term goal should be to create a seamless and consistent user experience across all devices. In the interest of this goal, responsive design and dynamic serving methods can assist with creating device-specific experiences.

Closing thoughts

As a business owner/someone responsible for launching a site, you have a lot on your plate. It is probably not the best use of your time to go down the rabbit hole, reading about how to implement structured data and whether JSON-LD is better than Microdata. This post gives you important areas that you should keep in mind and address with those you are delegating them to — even if the scope of such delegation is doing research for you (“Give me pros and cons of HTTPS for my business” ) rather than complete implementation/handling.

I invite my fellow marketers to add other areas/issues you feel should be addressed at the initial planning stages in the comments below!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[identityshine]

Strategic SEO Decisions to Make Before Website Design and Build

Posted by Maryna_Samokhina

The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers.

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations:

“You have to redesign your site architecture,” or

“You have to migrate your site altogether,” or even

“You have to rethink your business model, because currently you are not providing any significant value.”

This can happen when SEO is only seriously considered after the site and business are up and running. As a marketing grad, I can tell you that SEO has not been on my syllabus amongst other classic components of the marketing mix. It’s not hard to imagine even mentored and supported businesses overlooking this area.

This post aims to highlight areas that need to be addressed along with your SWOT analysis and pricing models — the areas before you design and build your digital ‘place’:

Wider strategic areas

Technical areas to be discussed with developers.

Design areas to be discussed with designers.

Note: This post is not meant to be a pre-launch checklist (hence areas like robots.txt, analytics, social, & title tags are completely omitted), but rather a list of SEO-affecting areas that will be hard to change after the website is built.

Wider strategic questions that should be answered:

1. How do we communicate our mission statement online?

After you identify your classic marketing ‘value proposition,’ next comes working out how you communicate it online.

Are terms describing the customer problem/your solution being searched for? Your value proposition might not have many searches; in this case, you need to create a brand association with the problem-solving for specific customer needs. (Other ways of getting traffic are discussed in: “How to Do SEO for Sites and Products with No Search Demand”).

How competitive are these terms? You may find that space is too competitive and you will need to look into alternative or long-tail variations of your offering.

2. Do we understand our customer segments?

These are the questions that are a starting point in your research:

How large is our market? Is the potential audience growing or shrinking? (A tool to assist you: Google Trends.)

What are our key personas — their demographics, motivations, roles, and needs? (If you are short on time, Craig Bradford’s Persona Research in Under 5 Minutes shows how to draw insights using Twitter.)

How do they behave online and offline? What are their touch points beyond the site? (A detailed post on Content and the Marketing Funnel.)

This understanding will allow you to build your site architecture around the stages your customers need to go through before completing their goal. Rand offers a useful framework for how to build killer content by mapping keywords. Ideally, this process should be performed in advance of the site build, to guide which pages you should have to target specific intents and keywords that signify them.

3. Who are our digital competitors?

Knowing who you are competing against in the digital space should inform decisions like site architecture, user experience, and outreach. First, you want to identify who fall under three main types of competitors:

You search competitors: those who rank for the product/service you offer. They will compete for the same keywords as those you are targeting, but may cater to a completely different intent.

Your business competitors: those that are currently solving the customer problem you aim to solve.

Cross-industry competitors: those that solve your customer problem indirectly.

After you come up with the list of competitors, analyze where each stands and how much operational resource it will take to get where they are:

What are our competitors’ size and performance?

How do they differentiate themselves?

How strong is their brand?

What does their link profile look like?

Are they doing anything different/interesting with their site architecture?

Tools to assist you: Open Site Explorer, Majestic SEO, and Ahrefs for competitor link analysis, and SEM rush for identifying who is ranking for your targeted keywords.

Technical areas to consider in order to avoid future migration/rebuild

1. HTTP or HTTPS

Decide on whether you want to use HTTPS or HTTP. In most instances, the answer will be the former, considering that this is also one of the ranking factors by Google. The rule of thumb is that if you ever plan on accepting payments on your site, you need HTTPS on those pages at a minimum.

2. Decide on a canonical version of your URLs

Duplicate content issues may arise when Google can access the same piece of content via multiple URLs. Without one clear version, pages will compete with one another unnecessarily.

In developer’s eyes, a page is unique if it has a unique ID in the website’s database, while for search engines the URL is a unique identifier. A developer should be reminded that each piece of content should be accessed via only one URL.

3. Site speed

Developers are under pressure to deliver code on time and might neglect areas affecting page speed. Communicate the importance of page speed from the start and put in some time in the brief to optimize the site’s performance (A three-part Site Speed for Dummies Guide explains why we should care about this area.)

4. Languages and locations

If you are planning on targeting users from different countries, you need to decide whether your site would be multi-lingual, multi-regional, or both. Localized keyword research, hreflang considerations, and duplicate content are all issues better addressed before the site build.

Using separate country-level domains gives an advantage of being able to target a country or language more closely. This approach is, however, reliant upon you having the resources to build and maintain infrastructure, write unique content, and promote each domain.

If you plan to go down the route of multiple language/country combinations on a single site, typically the best approach is subfolders (e.g. example.com/uk, example.com/de). Subfolders can run from one platform/CMS, which means that development setup/maintenance is significantly lower.

5. Ease of editing and flexibility in a platform

Google tends to update their recommendations and requirements all the time. Your platform needs to be flexible enough to make quick changes at scale on your site.

Design areas to consider in order to avoid future redesign

1. Architecture and internal linking

An effective information architecture is critical if you want search engines to be able to find your content and serve it to users. If crawlers cannot access the content, they cannot rank it well. From a human point of view, information architecture is important so that users can easily find what they are looking for.

Where possible, you should look to create a flat site structure that will keep pages no deeper than 4 clicks from the homepage. That allows search engines and users to find content in as few clicks as possible.

Use keyword and competitor research to guide which pages you should have. However, the way pages should be grouped and connected should be user-focused. See how users map out relationships between your content using a card sorting technique — you don’t have to have website mockup or even products in order to do that. (This guide discusses in detail how to Improve Your Information Architecture With Card Sorting.)

2. Content-first design

Consider what types of content you will host. Will it be large guides/whitepapers, or a video library? Your content strategy needs to be mapped out at this point to understand what formats you will use and hence what kind of functionality this will require. Knowing what content type you will producing will help with designing page types and create a more consistent user interface.

3. Machine readability (Flash, JS, iFrame) and structured data

Your web pages might use a variety of technologies such as Javascript, Flash, and Ajax that can be hard for crawlers to understand. Although they may be necessary to provide a better user experience, you need to be aware of the issues these technologies can cause. In order to improve your site’s machine readability, mark up your pages with structured data as described in more detail in the post: “How to Audit a Site for Structured Data Opportunities”.

4. Responsive design

As we see more variation in devices and their requirements, along with shifting behavior patterns of mobile device use, ‘mobile’ is becoming less of a separate channel and instead is becoming an underlying technology for accessing the web. Therefore, the long-term goal should be to create a seamless and consistent user experience across all devices. In the interest of this goal, responsive design and dynamic serving methods can assist with creating device-specific experiences.

Closing thoughts

As a business owner/someone responsible for launching a site, you have a lot on your plate. It is probably not the best use of your time to go down the rabbit hole, reading about how to implement structured data and whether JSON-LD is better than Microdata. This post gives you important areas that you should keep in mind and address with those you are delegating them to — even if the scope of such delegation is doing research for you (“Give me pros and cons of HTTPS for my business” ) rather than complete implementation/handling.

I invite my fellow marketers to add other areas/issues you feel should be addressed at the initial planning stages in the comments below!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Strategic SEO Decisions to Make Before Website Design and Build posted first on http://ift.tt/2maTWEr

[ubizheroes]

Strategic SEO Decisions to Make Before Website Design and Build

Posted by Maryna_Samokhina

The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers.

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations:

“You have to redesign your site architecture,” or

“You have to migrate your site altogether,” or even

“You have to rethink your business model, because currently you are not providing any significant value.”

This can happen when SEO is only seriously considered after the site and business are up and running. As a marketing grad, I can tell you that SEO has not been on my syllabus amongst other classic components of the marketing mix. It’s not hard to imagine even mentored and supported businesses overlooking this area.

This post aims to highlight areas that need to be addressed along with your SWOT analysis and pricing models — the areas before you design and build your digital ‘place’:

Wider strategic areas

Technical areas to be discussed with developers.

Design areas to be discussed with designers.

Note: This post is not meant to be a pre-launch checklist (hence areas like robots.txt, analytics, social, & title tags are completely omitted), but rather a list of SEO-affecting areas that will be hard to change after the website is built.

Wider strategic questions that should be answered:

1. How do we communicate our mission statement online?

After you identify your classic marketing ‘value proposition,’ next comes working out how you communicate it online.

Are terms describing the customer problem/your solution being searched for? Your value proposition might not have many searches; in this case, you need to create a brand association with the problem-solving for specific customer needs. (Other ways of getting traffic are discussed in: “How to Do SEO for Sites and Products with No Search Demand”).

How competitive are these terms? You may find that space is too competitive and you will need to look into alternative or long-tail variations of your offering.

2. Do we understand our customer segments?

These are the questions that are a starting point in your research:

How large is our market? Is the potential audience growing or shrinking? (A tool to assist you: Google Trends.)

What are our key personas — their demographics, motivations, roles, and needs? (If you are short on time, Craig Bradford’s Persona Research in Under 5 Minutes shows how to draw insights using Twitter.)

How do they behave online and offline? What are their touch points beyond the site? (A detailed post on Content and the Marketing Funnel.)

This understanding will allow you to build your site architecture around the stages your customers need to go through before completing their goal. Rand offers a useful framework for how to build killer content by mapping keywords. Ideally, this process should be performed in advance of the site build, to guide which pages you should have to target specific intents and keywords that signify them.

3. Who are our digital competitors?

Knowing who you are competing against in the digital space should inform decisions like site architecture, user experience, and outreach. First, you want to identify who fall under three main types of competitors:

You search competitors: those who rank for the product/service you offer. They will compete for the same keywords as those you are targeting, but may cater to a completely different intent.

Your business competitors: those that are currently solving the customer problem you aim to solve.

Cross-industry competitors: those that solve your customer problem indirectly.

After you come up with the list of competitors, analyze where each stands and how much operational resource it will take to get where they are:

What are our competitors’ size and performance?

How do they differentiate themselves?

How strong is their brand?

What does their link profile look like?

Are they doing anything different/interesting with their site architecture?

Tools to assist you: Open Site Explorer, Majestic SEO, and Ahrefs for competitor link analysis, and SEM rush for identifying who is ranking for your targeted keywords.

Technical areas to consider in order to avoid future migration/rebuild

1. HTTP or HTTPS

Decide on whether you want to use HTTPS or HTTP. In most instances, the answer will be the former, considering that this is also one of the ranking factors by Google. The rule of thumb is that if you ever plan on accepting payments on your site, you need HTTPS on those pages at a minimum.

2. Decide on a canonical version of your URLs

Duplicate content issues may arise when Google can access the same piece of content via multiple URLs. Without one clear version, pages will compete with one another unnecessarily.

In developer’s eyes, a page is unique if it has a unique ID in the website’s database, while for search engines the URL is a unique identifier. A developer should be reminded that each piece of content should be accessed via only one URL.

3. Site speed

Developers are under pressure to deliver code on time and might neglect areas affecting page speed. Communicate the importance of page speed from the start and put in some time in the brief to optimize the site’s performance (A three-part Site Speed for Dummies Guide explains why we should care about this area.)

4. Languages and locations

If you are planning on targeting users from different countries, you need to decide whether your site would be multi-lingual, multi-regional, or both. Localized keyword research, hreflang considerations, and duplicate content are all issues better addressed before the site build.

Using separate country-level domains gives an advantage of being able to target a country or language more closely. This approach is, however, reliant upon you having the resources to build and maintain infrastructure, write unique content, and promote each domain.

If you plan to go down the route of multiple language/country combinations on a single site, typically the best approach is subfolders (e.g. example.com/uk, example.com/de). Subfolders can run from one platform/CMS, which means that development setup/maintenance is significantly lower.

5. Ease of editing and flexibility in a platform

Google tends to update their recommendations and requirements all the time. Your platform needs to be flexible enough to make quick changes at scale on your site.

Design areas to consider in order to avoid future redesign

1. Architecture and internal linking

An effective information architecture is critical if you want search engines to be able to find your content and serve it to users. If crawlers cannot access the content, they cannot rank it well. From a human point of view, information architecture is important so that users can easily find what they are looking for.

Where possible, you should look to create a flat site structure that will keep pages no deeper than 4 clicks from the homepage. That allows search engines and users to find content in as few clicks as possible.

Use keyword and competitor research to guide which pages you should have. However, the way pages should be grouped and connected should be user-focused. See how users map out relationships between your content using a card sorting technique — you don’t have to have website mockup or even products in order to do that. (This guide discusses in detail how to Improve Your Information Architecture With Card Sorting.)

2. Content-first design

Consider what types of content you will host. Will it be large guides/whitepapers, or a video library? Your content strategy needs to be mapped out at this point to understand what formats you will use and hence what kind of functionality this will require. Knowing what content type you will producing will help with designing page types and create a more consistent user interface.

3. Machine readability (Flash, JS, iFrame) and structured data

Your web pages might use a variety of technologies such as Javascript, Flash, and Ajax that can be hard for crawlers to understand. Although they may be necessary to provide a better user experience, you need to be aware of the issues these technologies can cause. In order to improve your site’s machine readability, mark up your pages with structured data as described in more detail in the post: “How to Audit a Site for Structured Data Opportunities”.

4. Responsive design

As we see more variation in devices and their requirements, along with shifting behavior patterns of mobile device use, ‘mobile’ is becoming less of a separate channel and instead is becoming an underlying technology for accessing the web. Therefore, the long-term goal should be to create a seamless and consistent user experience across all devices. In the interest of this goal, responsive design and dynamic serving methods can assist with creating device-specific experiences.

Closing thoughts

As a business owner/someone responsible for launching a site, you have a lot on your plate. It is probably not the best use of your time to go down the rabbit hole, reading about how to implement structured data and whether JSON-LD is better than Microdata. This post gives you important areas that you should keep in mind and address with those you are delegating them to — even if the scope of such delegation is doing research for you (“Give me pros and cons of HTTPS for my business” ) rather than complete implementation/handling.

I invite my fellow marketers to add other areas/issues you feel should be addressed at the initial planning stages in the comments below!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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[swunlimitednj]

Strategic SEO Decisions to Make Before Website Design and Build

Posted by Maryna_Samokhina

The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers.

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations:

“You have to redesign your site architecture,” or

“You have to migrate your site altogether,” or even

“You have to rethink your business model, because currently you are not providing any significant value.”

This can happen when SEO is only seriously considered after the site and business are up and running. As a marketing grad, I can tell you that SEO has not been on my syllabus amongst other classic components of the marketing mix. It’s not hard to imagine even mentored and supported businesses overlooking this area.

This post aims to highlight areas that need to be addressed along with your SWOT analysis and pricing models — the areas before you design and build your digital ‘place’:

Wider strategic areas

Technical areas to be discussed with developers.

Design areas to be discussed with designers.

Note: This post is not meant to be a pre-launch checklist (hence areas like robots.txt, analytics, social, & title tags are completely omitted), but rather a list of SEO-affecting areas that will be hard to change after the website is built.

Wider strategic questions that should be answered:

1. How do we communicate our mission statement online?

After you identify your classic marketing ‘value proposition,’ next comes working out how you communicate it online.

Are terms describing the customer problem/your solution being searched for? Your value proposition might not have many searches; in this case, you need to create a brand association with the problem-solving for specific customer needs. (Other ways of getting traffic are discussed in: “How to Do SEO for Sites and Products with No Search Demand”).

How competitive are these terms? You may find that space is too competitive and you will need to look into alternative or long-tail variations of your offering.

2. Do we understand our customer segments?

These are the questions that are a starting point in your research:

How large is our market? Is the potential audience growing or shrinking? (A tool to assist you: Google Trends.)

What are our key personas — their demographics, motivations, roles, and needs? (If you are short on time, Craig Bradford’s Persona Research in Under 5 Minutes shows how to draw insights using Twitter.)

How do they behave online and offline? What are their touch points beyond the site? (A detailed post on Content and the Marketing Funnel.)

This understanding will allow you to build your site architecture around the stages your customers need to go through before completing their goal. Rand offers a useful framework for how to build killer content by mapping keywords. Ideally, this process should be performed in advance of the site build, to guide which pages you should have to target specific intents and keywords that signify them.

3. Who are our digital competitors?

Knowing who you are competing against in the digital space should inform decisions like site architecture, user experience, and outreach. First, you want to identify who fall under three main types of competitors:

You search competitors: those who rank for the product/service you offer. They will compete for the same keywords as those you are targeting, but may cater to a completely different intent.

Your business competitors: those that are currently solving the customer problem you aim to solve.

Cross-industry competitors: those that solve your customer problem indirectly.

After you come up with the list of competitors, analyze where each stands and how much operational resource it will take to get where they are:

What are our competitors’ size and performance?

How do they differentiate themselves?

How strong is their brand?

What does their link profile look like?

Are they doing anything different/interesting with their site architecture?

Tools to assist you: Open Site Explorer, Majestic SEO, and Ahrefs for competitor link analysis, and SEM rush for identifying who is ranking for your targeted keywords.

Technical areas to consider in order to avoid future migration/rebuild

1. HTTP or HTTPS

Decide on whether you want to use HTTPS or HTTP. In most instances, the answer will be the former, considering that this is also one of the ranking factors by Google. The rule of thumb is that if you ever plan on accepting payments on your site, you need HTTPS on those pages at a minimum.

2. Decide on a canonical version of your URLs

Duplicate content issues may arise when Google can access the same piece of content via multiple URLs. Without one clear version, pages will compete with one another unnecessarily.

In developer’s eyes, a page is unique if it has a unique ID in the website’s database, while for search engines the URL is a unique identifier. A developer should be reminded that each piece of content should be accessed via only one URL.

3. Site speed

Developers are under pressure to deliver code on time and might neglect areas affecting page speed. Communicate the importance of page speed from the start and put in some time in the brief to optimize the site’s performance (A three-part Site Speed for Dummies Guide explains why we should care about this area.)

4. Languages and locations

If you are planning on targeting users from different countries, you need to decide whether your site would be multi-lingual, multi-regional, or both. Localized keyword research, hreflang considerations, and duplicate content are all issues better addressed before the site build.

Using separate country-level domains gives an advantage of being able to target a country or language more closely. This approach is, however, reliant upon you having the resources to build and maintain infrastructure, write unique content, and promote each domain.

If you plan to go down the route of multiple language/country combinations on a single site, typically the best approach is subfolders (e.g. example.com/uk, example.com/de). Subfolders can run from one platform/CMS, which means that development setup/maintenance is significantly lower.

5. Ease of editing and flexibility in a platform

Google tends to update their recommendations and requirements all the time. Your platform needs to be flexible enough to make quick changes at scale on your site.

Design areas to consider in order to avoid future redesign

1. Architecture and internal linking

An effective information architecture is critical if you want search engines to be able to find your content and serve it to users. If crawlers cannot access the content, they cannot rank it well. From a human point of view, information architecture is important so that users can easily find what they are looking for.

Where possible, you should look to create a flat site structure that will keep pages no deeper than 4 clicks from the homepage. That allows search engines and users to find content in as few clicks as possible.

Use keyword and competitor research to guide which pages you should have. However, the way pages should be grouped and connected should be user-focused. See how users map out relationships between your content using a card sorting technique — you don’t have to have website mockup or even products in order to do that. (This guide discusses in detail how to Improve Your Information Architecture With Card Sorting.)

2. Content-first design

Consider what types of content you will host. Will it be large guides/whitepapers, or a video library? Your content strategy needs to be mapped out at this point to understand what formats you will use and hence what kind of functionality this will require. Knowing what content type you will producing will help with designing page types and create a more consistent user interface.

3. Machine readability (Flash, JS, iFrame) and structured data

Your web pages might use a variety of technologies such as Javascript, Flash, and Ajax that can be hard for crawlers to understand. Although they may be necessary to provide a better user experience, you need to be aware of the issues these technologies can cause. In order to improve your site’s machine readability, mark up your pages with structured data as described in more detail in the post: “How to Audit a Site for Structured Data Opportunities”.

4. Responsive design

As we see more variation in devices and their requirements, along with shifting behavior patterns of mobile device use, ‘mobile’ is becoming less of a separate channel and instead is becoming an underlying technology for accessing the web. Therefore, the long-term goal should be to create a seamless and consistent user experience across all devices. In the interest of this goal, responsive design and dynamic serving methods can assist with creating device-specific experiences.

Closing thoughts

As a business owner/someone responsible for launching a site, you have a lot on your plate. It is probably not the best use of your time to go down the rabbit hole, reading about how to implement structured data and whether JSON-LD is better than Microdata. This post gives you important areas that you should keep in mind and address with those you are delegating them to — even if the scope of such delegation is doing research for you (“Give me pros and cons of HTTPS for my business” ) rather than complete implementation/handling.

I invite my fellow marketers to add other areas/issues you feel should be addressed at the initial planning stages in the comments below!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Blogger http://ift.tt/2lBWYER via SW Unlimited

[lawrenceseitz22]

Strategic SEO Decisions to Make Before Website Design and Build

Posted by Maryna_Samokhina

The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers.

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations:

“You have to redesign your site architecture,” or

“You have to migrate your site altogether,” or even

“You have to rethink your business model, because currently you are not providing any significant value.”

This can happen when SEO is only seriously considered after the site and business are up and running. As a marketing grad, I can tell you that SEO has not been on my syllabus amongst other classic components of the marketing mix. It’s not hard to imagine even mentored and supported businesses overlooking this area.

This post aims to highlight areas that need to be addressed along with your SWOT analysis and pricing models — the areas before you design and build your digital ‘place’:

Wider strategic areas

Technical areas to be discussed with developers.

Design areas to be discussed with designers.

Note: This post is not meant to be a pre-launch checklist (hence areas like robots.txt, analytics, social, & title tags are completely omitted), but rather a list of SEO-affecting areas that will be hard to change after the website is built.

Wider strategic questions that should be answered:

1. How do we communicate our mission statement online?

After you identify your classic marketing ‘value proposition,’ next comes working out how you communicate it online.

Are terms describing the customer problem/your solution being searched for? Your value proposition might not have many searches; in this case, you need to create a brand association with the problem-solving for specific customer needs. (Other ways of getting traffic are discussed in: “How to Do SEO for Sites and Products with No Search Demand”).

How competitive are these terms? You may find that space is too competitive and you will need to look into alternative or long-tail variations of your offering.

2. Do we understand our customer segments?

These are the questions that are a starting point in your research:

How large is our market? Is the potential audience growing or shrinking? (A tool to assist you: Google Trends.)

What are our key personas — their demographics, motivations, roles, and needs? (If you are short on time, Craig Bradford’s Persona Research in Under 5 Minutes shows how to draw insights using Twitter.)

How do they behave online and offline? What are their touch points beyond the site? (A detailed post on Content and the Marketing Funnel.)

This understanding will allow you to build your site architecture around the stages your customers need to go through before completing their goal. Rand offers a useful framework for how to build killer content by mapping keywords. Ideally, this process should be performed in advance of the site build, to guide which pages you should have to target specific intents and keywords that signify them.

3. Who are our digital competitors?

Knowing who you are competing against in the digital space should inform decisions like site architecture, user experience, and outreach. First, you want to identify who fall under three main types of competitors:

You search competitors: those who rank for the product/service you offer. They will compete for the same keywords as those you are targeting, but may cater to a completely different intent.

Your business competitors: those that are currently solving the customer problem you aim to solve.

Cross-industry competitors: those that solve your customer problem indirectly.

After you come up with the list of competitors, analyze where each stands and how much operational resource it will take to get where they are:

What are our competitors’ size and performance?

How do they differentiate themselves?

How strong is their brand?

What does their link profile look like?

Are they doing anything different/interesting with their site architecture?

Tools to assist you: Open Site Explorer, Majestic SEO, and Ahrefs for competitor link analysis, and SEM rush for identifying who is ranking for your targeted keywords.

Technical areas to consider in order to avoid future migration/rebuild

1. HTTP or HTTPS

Decide on whether you want to use HTTPS or HTTP. In most instances, the answer will be the former, considering that this is also one of the ranking factors by Google. The rule of thumb is that if you ever plan on accepting payments on your site, you need HTTPS on those pages at a minimum.

2. Decide on a canonical version of your URLs

Duplicate content issues may arise when Google can access the same piece of content via multiple URLs. Without one clear version, pages will compete with one another unnecessarily.

In developer’s eyes, a page is unique if it has a unique ID in the website’s database, while for search engines the URL is a unique identifier. A developer should be reminded that each piece of content should be accessed via only one URL.

3. Site speed

Developers are under pressure to deliver code on time and might neglect areas affecting page speed. Communicate the importance of page speed from the start and put in some time in the brief to optimize the site’s performance (A three-part Site Speed for Dummies Guide explains why we should care about this area.)

4. Languages and locations

If you are planning on targeting users from different countries, you need to decide whether your site would be multi-lingual, multi-regional, or both. Localized keyword research, hreflang considerations, and duplicate content are all issues better addressed before the site build.

Using separate country-level domains gives an advantage of being able to target a country or language more closely. This approach is, however, reliant upon you having the resources to build and maintain infrastructure, write unique content, and promote each domain.

If you plan to go down the route of multiple language/country combinations on a single site, typically the best approach is subfolders (e.g. example.com/uk, example.com/de). Subfolders can run from one platform/CMS, which means that development setup/maintenance is significantly lower.

5. Ease of editing and flexibility in a platform

Google tends to update their recommendations and requirements all the time. Your platform needs to be flexible enough to make quick changes at scale on your site.

Design areas to consider in order to avoid future redesign

1. Architecture and internal linking

An effective information architecture is critical if you want search engines to be able to find your content and serve it to users. If crawlers cannot access the content, they cannot rank it well. From a human point of view, information architecture is important so that users can easily find what they are looking for.

Where possible, you should look to create a flat site structure that will keep pages no deeper than 4 clicks from the homepage. That allows search engines and users to find content in as few clicks as possible.

Use keyword and competitor research to guide which pages you should have. However, the way pages should be grouped and connected should be user-focused. See how users map out relationships between your content using a card sorting technique — you don’t have to have website mockup or even products in order to do that. (This guide discusses in detail how to Improve Your Information Architecture With Card Sorting.)

2. Content-first design

Consider what types of content you will host. Will it be large guides/whitepapers, or a video library? Your content strategy needs to be mapped out at this point to understand what formats you will use and hence what kind of functionality this will require. Knowing what content type you will producing will help with designing page types and create a more consistent user interface.

3. Machine readability (Flash, JS, iFrame) and structured data

Your web pages might use a variety of technologies such as Javascript, Flash, and Ajax that can be hard for crawlers to understand. Although they may be necessary to provide a better user experience, you need to be aware of the issues these technologies can cause. In order to improve your site’s machine readability, mark up your pages with structured data as described in more detail in the post: “How to Audit a Site for Structured Data Opportunities”.

4. Responsive design

As we see more variation in devices and their requirements, along with shifting behavior patterns of mobile device use, ‘mobile’ is becoming less of a separate channel and instead is becoming an underlying technology for accessing the web. Therefore, the long-term goal should be to create a seamless and consistent user experience across all devices. In the interest of this goal, responsive design and dynamic serving methods can assist with creating device-specific experiences.

Closing thoughts

As a business owner/someone responsible for launching a site, you have a lot on your plate. It is probably not the best use of your time to go down the rabbit hole, reading about how to implement structured data and whether JSON-LD is better than Microdata. This post gives you important areas that you should keep in mind and address with those you are delegating them to — even if the scope of such delegation is doing research for you (“Give me pros and cons of HTTPS for my business” ) rather than complete implementation/handling.

I invite my fellow marketers to add other areas/issues you feel should be addressed at the initial planning stages in the comments below!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Blogger http://ift.tt/2kYRLnf via IFTTT

[ramonabentley]

Pest Control for Gophers Dos Lagos 92883

Pest Control for Gophers Dos Lagos 92883

Pest Control Exterminator  Corona

Pest Control Exterminator Service for Gophers

It’s easy to obtain a professional pest control gopher specialist go to your home and rid it of the gophers that are damaging your property. Gophers penetrate yards, gardens all throughout the year eating crops, plants, shrubs, trees, and lawns. They also damage water lines and sprinkler systems which can lead to soil erosion. Gopher mounds on lawns disrupt mowing equipment and destroy the aesthetics of well kept turf-grass. Give protection to your health from pest infestations because they are more than just unappealing and annoying and in most cases they can in fact affect your overall health. Do not put yourself or your family in jeopardy when support is readily available from Go-pher The Kill Pest Control. Our pest exterminators pride themselves on their thorough pest elimination procedures, attention to detail, experience in the pest control sector, we concentrate on customer safety and satisfaction. Your pest issue isn’t likely to fix itself without having skilled intervention, and the further you let it fester, the worse it’s bound to get. So do not delay, for reasonably priced pest extermination services, contact Go-pher The Kill Pest Control today. Consult With Go-pher The Kill Pest Control the most reliable bed bug pest control specialist in Riverside County. Even though they are called bedbugs, they do not just stay in beds. Clutter, baseboards, carpeting, sofas and other home furniture are all posh resorts to bedbugs, and in the dark they come out to dine on your blood, an all-you-can-eat buffet to them. If you ever awaken with itchy or bruised skin, you might have a bedbug issue without even realizing it. The good thing is, a bedbug problem is entirely controllable under professional care. Our licensed pest control specialists will inspect your home’s environment to identify the issue and determine the most ideal course of action. We are committed to providing a swift, reasonably priced, and most importantly, effective solution to your pest problem, and we take every measure to protect your and your family’s safety throughout the process. So whether you believe you have a bedbug problem or just would like to make sure you never get one, we have the competence and training to eliminate your unwanted house guests for good. For more details or to arrange for an inspection and consultation, get in touch with us today. Being skilled in mouse problems, our experts are dedicated to offering prroperty owners in the Riverside County area the peace of mind that comes with freedom from pests. Applying the latest methods and technology, we perform a full evaluation of the access points in your home or business to accurately assess the situation and preclude any foreseeable future invasions. Rats, bugs, insects, roaches, gophers and lots of other pests multiply quickly, so call us before your small problem becomes a big one. Rodent-borne diseases are spread directly to people through bite wounds, eating food or water that is contaminated with rodent feces, coming in contact with surface drinking water tainted with rodent pee, or through breathing in germs that may be present in rodent urine or droppings that have been stirred into the air. The second insects and other unwanted visitors infest your home or place of business in Riverside County, you really need, quick, trustworthy pest control professional services to remove the problem before it becomes worse. Insects and bugs can help make your indoor living space unhealthy, and generally, spraying store-bought repellent will not rid you of the problem completely.

Pest Control Exterminator Service for Crickets

As soon as a female cricket makes it inside your residence, it may well lay its eggs – hundreds or even thousands of them. Cricket eggs takes about a year to hatch, so detection is quite hard, if not impossible. Crickets can cause harm and a lot of hassle, especially if you have just bought new clothes or if you have just had your home furniture restored or replaced. Crickets are small insects that make chirping sounds to attract females for mating. There are roughly 900 known species of crickets around the world. Noticeable species of crickets include ground crickets, field crickets, and house crickets. Usually, crickets are found in temperate climates and are located inside houses, meadows, and gardens. They are considered to be pests inside houses and buildings as a result of their high-pitched chirping noises. Typically, they feed off organic materials, but will eat almost anything including wood, wallpaper, clothes, food, and wrappers. Get in touch with the pest control professionals that have the professional experience and expertise needed to eradicate crickets infestations successfully in your home or office. Pest Control For Fleas

Pest Control Exterminator Service for Wasps

A trusted company providing pest control for wasps is equipped with the right equipment but is also knowledgeable in safely and efficiently getting rid of wasps. If you wish to totally get rid of wasps in your house contact us today. Service providers specializing in pest control have a team of pros who are trained to remove wasps and wasp nests, and at the same time prevent them from returning. The very first thing that a specialist would do is to make a survey of your area, identify sources of wasps, make an evaluation, then afterwards select the proper, and the safest and most effective approach to eliminating the wasps and their nests.

Pest Control Exterminator Service for Cockroaches

All cockroach species are scavengers, ingesting garbage, dead insects, or human food items, which they contaminate with their excrement. Because of the threat of transmitted diseases much work and expense have been invested in the chemical control of this pest. Insecticides have been successful previously but numerous cockroaches have developed very high levels of resistance to the most widely used poisons. With society’s growing concerns over the health and wellness and environmental effects of insecticides, one fact remains, cockroaches must be controlled to maintain optimal health conditions. Thus, the professional pest control industry has been searching for new methods that utilize pest techniques and at the same time address the home owners need for safe effective control.

Pest Control Exterminator Service for Spiders

Spiders are dreaded by most people when spotted around the home or patio or garden. No matter what size the spider, they generally cause agonizing and often lethal bites. Pest companies offering pest control for spiders discourage people from attempting to use eradication procedures using hazardous chemicals in their houses as it not safe to do it on your own. It is best to immediately call a professional pest control service for spiders to apply appropriate and safe spider control methods. It is highly recommended to contact pest control specialists to help you get rid of spiders on your property, because the best way to eradicate these creatures is to first identify them and apply methods that will specifically counter their behavior within your home. Pest control pros will utilize sprays and pest control methods that will either directly or indirectly kill the spiders.

Pest Control Exterminator Service for Pantry Pest

Pantry pests are rather common and ordinary in many homes. They are very irritating and annoying, but you can effectively manage your pests problems through pest control treatment methods with the right pest control agency. There certainly are lots of pests that you can take into your house from the wet market. There are moths, weevils and beetles in addition to cockroaches. Flower arrangements or decorative corns that are already dried, cake mix, chocolates, spices, muse and rat baits, cookies, granola, crackers, birdseed, pet food, dried beans, cereal and pasta are just several examples that can cause pests. If you have this kind of problem then you need a competent pest control service.

Pest Control Exterminator Service for Rats

Certainly , there are a lot of reasons why a lot of people despise rats. To start with, they have the ability to transport plenty of diseases and spread to human beings. They are also notorious for damaging food by contaminating them with their urine or dropping. Their chewing can cause severe damage to our property or valuables. In America, out breaks of mice have been leading to serious and huge economic losses. If your house has been invaded by rodents best is to tend to it quickly. Areas infested by rats might be in high risks especially if you have youngsters or animals. Any delay in controlling them can cause serious damage to your home and put a big hole in your budget. Rats are nocturnal and they normally stay hidden away from humans so eliminating them can be tricky. Our pest control service has every solution for your pest problems. We have been helping clients to eradicate rats or mice from their property for years. Our pest control specialists are very well trained to make sure that each rat or mice control problem is taken care of smooth manner and prevent re-infestation of these pests. We only aim to provide a remedy tailored just to provide maximum effect and with products used to getting rid of them there is no way our method will harm the environment or cause any unnecessary suffering. Our Pest Control treatments will make it easier to get rid of rats efficiently and promptly.

Pest Control Exterminator Service for Ants

Carpenter ants are not even bigger than a quarter of an inch in size, they are tiny and black, and might have wings. Carpenter ants can totally destroy wood supports on structures, such as two by fours and four by fours. Carpenter ants are busy all year, but are commonly seen in warmer months, from spring until early fall. Carpenter ants can quickly do tens of thousands of dollars of damage to your house. Carpenter ants have to be properly treated. Over-the-counter products do not work. Winged carpenter ants usually means you have a well developed colony, usually 3 to 4 years old. Find the services you need for any type of ant problem or ant infestation. Ants communicate by touch and smell. They lay down chemical trails and repeatedly touch each other to relay their nest odor. Carpenter ant control can be very difficult. It is essential to pinpoint the source of the ants and their nest. The complete control is accomplished when the nest itself is treated with a residual spray or dust. The ant exterminator will take some time to learn about the situation and also talk with the client about their personal concerns. If there are pets or young children in the household special care will be taken. If the ant species is harmful to wood the ant pest exterminator may check out crawl spaces and other locations of the house to see if there are any kind of infestations of this particular species. This is not only done to see how much infestation there is and how much damage has been done already. To thoroughly get rid of an ant situation, a pest inspector may provide an extensive inspection of the residential or commercial property. This is likely to include inspecting each area of the house to establish the parts that may well be at risk or have already been swarmed by ants. They may also check the area to identify if other pests might be within close proximity to the house. On completion of the property inspection, the competent ant pest professional will offer a choice of services based on the type of ant situation you have and the extent of ant infestation. Services offered might consist of ant pre-treatments, ant termination or removal, cleansing the infected areas, along with repeat visits if needed if you have a heavy ant infestation.

Pest Control Exterminator Service for Mice

Having mice in your residence is stressful and can be harmful. The main variety of mouse found in houses are the common house mouse. They cause damage to your home, spread diseases, chew on cables, home furnishings, books and clothes. If you have a mouse problem it is best dealt with it quickly as they can increase in numbers fast and you could soon find yourself with a huge infestation. Mice can live and go for long periods of time in enclosed containers such as boxes, barrels or crates. Many fires may have been brought on by mice chewing through electric wiring. In 6 months one set of mice can consume about four pounds of food and produce some eighteen thousand pounds of fecal droppings. Mice are not blind but have poor vision and can not see clearly more than about six inches. They are excellent climbers and can run up just about any roughened wall without breaking stride. They can swim but prefer not to. More than once, a live mouse has been flushed down a toilet and has resurfaced a minute later. They can jump a vertical distance of 12 inches from the floor onto an elevated flat surface. They can leap a height of eight feet to the ground with no injury. They can run horizontally along pipes wires and ropes. When you see mice in your home, call a mouse pest control specialist promptly. Mice transport diseases and can pollute and destroy the food in your house and should be dealt with as soon as possible.

Pest Control Exterminator Service for Silverfish

Silverfish can be located mostly in damp climates and prefer to live in dark damp areas such as basements and attics, kitchens and bathrooms. They are especially attracted to paper and damp clothing. Regularly found in stored cartons in garages and sheds. Silverfish are known for their damaging habits and like to eat clothing, books and wallpaper. Silverfish eat carbohydrates, particularly sugars and starches. Glue in books, linen, silk and dead insects may be food sources. They have been found in unopened food packages. Silverfish is a wingless insect that is half of an inch in length. It has a silver shade of its scales and the fish-like motion it makes and now they are among the most hated household pests. Silverfish can cause extensive destruction, ruin photos and books, eat wallpaper and cotton. Silverfish are nocturnal and move swiftly and can jump. They are found where there is excessive humidity and will do great damage to books, wallpaper, other paper items. This species is regularly a pest in houses and libraries. It feeds on starchy products like glue and stays in high humidity areas of your home. It can live in glass jars where it will feed on potatoes or things like cornmeal and other starchy foods. Thought to belong to one of the most primitive existing insect orders, more than 400 million years old.

Pest Control Exterminator Service for Fleas

Flea bites might possibly leave you with swollen itchy bite marks. Fleas can cause allergic reactions for some people and can transfer diseases. Fleas are not the easiest pest in the world to treat. If you do have a flea problem or are worried about fleas, you can give your pet medication as a preventative flea pest control measure. Fleas are parasites. The adult female flea must consume a blood meal before she can lay her eggs. The eggs fall from the host animal and collect on the surfaces below. Flea pest control is essential as they will bite your ankles and legs. No one should have to tolerate fleas and as long as you focus on your pet and make allowances for the flea season of summer you and your pet should be thrilled. Fleas are transporters of disease so you need to be extra careful if you even suspect you have fleas. Having your home checked and treated by a flea pest professional, at the same time treating your pets can help get rid of most future flea problems. Using the do-it-yourself products found in stores is often unsuccessful against large infestations and can introduce unnecessary chemicals into your environment. Skilled flea exterminators have easy access to the necessary equipment and high concentration insecticides. They also have the expertise and training to use them successfully. Flea experts know the exact concentrations use these types of chemicals safely and securely and suitably for the situation. You could easily pay more money attempting to treat the problem yourself with sprays from the store and still have no success, than it would be immediately seeking help from someone trained in pest control who offers a warranty with the work.

Pest Control Exterminator Service for Beetles

If you discover destroyed clothing, carpet, upholstery and other items, it probably is carpet beetles. These small pests are much more common than most house owners realize. They can be very harmful, and to make it worse, they are quite tough to manage. You may discover one or two beetles or the evidence they leave behind, but the beetle problem can grow if not handled correctly and quickly. Aside from eating on your belongings, these beetle larvae shed small hairs which can trigger allergies. Infestations of these beetle pests have been linked to the spreading of infectious diseases, like Anthrax. Part of the problem with controlling carpet beetles is that they live in many parts of a house and eat more than carpet. They eat everything containing organic fibers and organic products. There are three types of carpet beetle that are the most common problem for homeowners. These are the different carpet beetle, the black carpet beetle and the furniture carpet beetle. Larvae are by far the most unsafe stage in their life cycle. Females lay anywhere from 50 to 100 eggs near food sources. An adult beetle can live 4 years, laying eggs once a year. Eggs are extremely resilient. Once the eggs develop into cocoons and larvae, they stay in this stage nearly a year. The larvae is the most damaging stage. Both eggs and larvae are very difficult to spot since they tend to blend in with the fabric they live in. Once they mature, carpet beetles are scavengers and may be found in areas well away from food sources. You may find one or two larvae creeping on surfaces. But the first indication of a carpet beetle infestation is generally irregular holes chewed in fabrics. They feed on the nap of fabrics and carpeting without eating the base threads. If you are finding holes in fabrics around your home, and think the damage is due to carpet beetles, look for fecal pellets and skins shed by the larva. They most often feed in dark secluded places, so do a thorough inspection for them.

Pest Control Exterminator Service for Ticks

Ticks are arthropods that are sometimes mistakenly referred to as insects. Insects have three body regions, six legs, and typically possess wings. Ticks lack wings, have 2 body regions, and depending upon their developmental stage, can have either six (larva) or eight (adults and nymphs) legs. Ticks possess tremendous potential for transmitting organisms that may cause disease in humans and other animals. These disease-causing organisms include protozoa, viruses, and bacteria. Bites from certain ticks can result in a rare limp paralysis beginning in the lower limbs and moving upwards with death resulting if the tick is not promptly removed. Additionally, tick bites can cause skin irritations or even allergic reactions in vulnerable people who are repeatedly bitten. Ticks affix themselves for a period of time, and then drop off their host to lay eggs. They require a blood meal at each stage of life in order to grow. The female tick must engorge herself with blood to obtain the nourishment necessary to generate the thousands of eggs she generates. Despite the large number of eggs produced, only a small percentage will make it to maturity.

Pest Control Exterminator Service for Squirrels

Squirrel pest control may be extremely challenging, but as with most pests it starts off with prevention. Cover all openings to your home, repair broken house windows, and check your house for openings or structures that provide squirrels access to the building. When you are sure all access points have been protected, you may consider an electric fence around your yard or home. Funnel-shaped plastic collars can be installed at the top of posts that support bird feeders to keep squirrels from accessing seeds or nesting babies. Branches that are positioned over your roof should be trimmed to prevent squirrels from accessing your fireplace. Finally, eliminate outdoor food items sources squirrels may find such as garbage or pet food. Regrettably, removing squirrels from your own property can be quite dangerous. As such, professional pest control is likely your best option. Often times, squirrels are enticed by woods and trees, so if your home features trees you are most likely to have squirrel pest control problems. Once they enter your house, usually through a chimney or open fireplace, they chew electric wires, mattresses and blankets, and other parts of your home. One of the major concerns associated with a squirrel infestation is electrical fire, as these pests can compromise your home’s electrical system by chewing through wires. However, squirrels can decimate your garden by eating plant bulbs, seeds and buds as well as ripe vegetables. They may even ruin your lawn as they bury food reserves.

Pest Control Exterminator Service for Voles

Voles, also known as field mice, are usually gray or brown in color and are pretty small rodents. They have short tails, compressed legs, and stocky bodies. They flaunt eyes that are very tiny and have ears that are partially hidden. They have a layer of underfur that is commonly dense and covered with longer, thicker guard hairs. Voles do not have specified times that they are active so they can be seen scurrying about all year round in the day or night. Voles dig lots of shallow burrows and make below ground nesting areas that are made up of leaves, grass, and stems. They have no difficulty burrowing through snow in the wintertime. Although vole numbers vary from year to year, their populations often boost unexpectedly and rapidly. This is often when wildlife control services are required. Not many homeowners know how to eradicate voles and require trained specialists. Voles are extremely poor climbers and do not usually go into homes. However, vole control is often required for the outside of the home. This is primarily due to the amount of destruction a vole can cause. Voles feed on a variety of backyard plants. Some of these consist of carrots, cabbage, cauliflower, lettuce, spinach, tomatoes, and turnips. They also ruin garden plantings such as lilies. These undesirable pests will gnaw the bark of fruit trees and damage tree trunks. This destruction will disrupt the flow of nutrients and water to the trees and can kill them altogether. For these kinds of reasons, wildlife control professional services are needed to safeguard and maintain the vegetation and plants that exist on your property. Trained specialists understand vole behavior and know how to get rid of voles.

Pest Control Exterminator Service for Slugs

As I’m sure you recognize, slugs are among the most typical and most uncooperative garden pests on the planet. They have a voracious appetite, specifically for soft vegetations like the ones you have in your garden. Their most preferred targets include cabbage, lettuce, sprouts, asparagus and strawberries, but they will definitely consume and destroy just about anything you try to grow.There are a wide variety of backyard pests that you have to cope with when trying to grow things in your yard. One kind of pest that can turn into a problem over time are slugs. These can thrash a backyard garden very swiftly if you do not take care of the problem. There are numerous ways to deal with slugs in your backyard. The very first thing that you should do is to make sure that your backyard garden isn’t actually attracting slugs to it. Many make the mistake about providing things in the back garden that makes slugs want to be there. Don’t provide the slugs the needed shelter from the sun. Many will leave out garden containers or other things that will make a nice home for slugs to be in during the day. Remove these things.

Pest Control Exterminator Service for Snails

The common garden snail will chew through the soft leaves of greeneries, which at best, looks unpleasant, and at worst, will kill the vegetation. If these mini buggers have had you asking yourself, “How to manage garden snails?” then you are at the right place. We are professionals at effective snail pest control. Snails are an interesting species to many people. Nevertheless, the enthusiasm ceases once these pests find their way into a well groomed landscape. This almost always happens to some extent as these slow moving creatures are often on the hunt for a good feast. The snail as a pest is a terrible thing. They can wipe out young plants by chewing their stem or eating the seeds right before they finish germinating. They will eat irregular notches in leaves and this can lead to fast browning. A single snail can do massive damage to a single plant in even the space of one evening.

Pest Control Exterminator Service for Earwigs

Earwigs hide throughout the day beneath debris or in dark spaces, arising at dusk to ingest plants, organic wastes, and small-scale insects. The common name comes from a totally unproven superstition that these insects creep into people’s ears at night to bite them. Earwigs are safe, only occasionally destroying flower blossoms. While Earwigs are scavengers, eating dead insects, decomposing plant materials they can also eat live plants and damage your veggies and feed on the flowers of plants, including marigolds, petunias, hibiscus, and many other plants. Earwigs leave many small holes in plant leaves and flowers.

Pest Control Exterminator Service for Rodents

Rodents for example, rats and mice contaminate our food and living areas with their urine and feces and they carry diseases. Rats eating through wires are known to cause over 50,000 building fires per year with another 100,000 plus fires that are most likely brought on by rodents chewing through house wiring. Rodents will invade your property or building in search of housing, food, water and warmth. Roof Rats can access your property by tree limbs that touch your roof, and Norway Rats and Mice usually find access through smaller openings as small as a dime. Rats and mice can be some of the most significant pests we have to deal with. Rats and mice will regularly attempt to co-exist with us in just about every structure we live, eat, and work in. Rodents have been known to transport and transmit diseases, damage and destroy our structures, electric wires, and water pipes through their chewing. Lots of people have a greater fear of rats and mice than they do of spiders. This fear can make you, your workers, or customers very uncomfortable. Working with an pest control specialist is the first step in eliminating the problem. At Go-Pher The Kill, we perform rodent control like nobody else. Along with trapping, baiting, and exclusion, we incorporate video into our service. You will have a live video stream to the locations of activity so you can monitor our progress, and spy on your intruders, even at night! This service also gives our customers confirmation that their current problem has been resolved.

Pest Control Exterminator Service for Moles

A mole will eat up to 200 worms a day. A mole will eat up to 200 worms a day. Probably the most effective method to prevent practically every pest is to get rid of their food source. This is feasible with earthworms, but challenging mainly due to the job worms provide to the soil. It is a fact of good lawns, that if you have good lawns– there is a strong possibility that moles will also be a hazard. Proofing is possible, but again not very easy. The aim would be to set up a physical shield between the sub-floor surface where the moles tunnel and the surface. A wire or grid method is possible that is then recovered with soil and grass. Possible, but expensive– but then it depends on the value of the lawn surface. There is a hypothesis that vibrations keep them away. Commercially offered sonic devices, which are inserted into the ground, aim to create vibrations which are supposed to dissuade moles. However, there is little scientific study into how efficient this is in preventing activity. Preventing moles is either difficult to copy the work of worms, or costly due to the scale of area to protect. So control of the actual mole is usually the only technique to eliminate their damage, and this is why it is important to call in pest control pros whenever you have a situation with moles. We know all of the best and least painful ways to deal with mole removal issues, making sure minimal pain for the moles, with the highest level of success. The other reason why it is a really good idea to call pest control technicians to deal with your mole removal problem is that they are very difficult to trap. There are a variety of ways of undertaking mole control methods, all of them requiring some level of skill. The most significant problem is quite obvious of course, in that as they live below ground, equipment must be taken into consideration and position based on evidence and mole behavior and in their darken world, they will leave at the first sign of threat when their tunnels system has been interfered with.

Pest Control for Gophers Corona

We are the pros in Gopher control and have been so for years. Be prepared to take immediate action as it is a lot easier and less costly to control one or two than wait until the population builds where they cause significant damage. Our gopher service technicians will check your property with you and provide an estimate. We will recommend the best treatment options to eradicate the gopher problem completely. Technicians are prepared to complete service at the time of estimate. We offer the best gopher solutions to get the job done. Our gopher treatments are very powerful for maximum effectiveness.

Go-Pher The Kill Pest Control Riverside 9880 Indiana Ave STE 23, Riverside CA 92503 https://www.gopherthekill.com (951) 977-8183

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Porphyry, Pepper Corner, Home Gardens, El Cerrito, Norco, May, La Sierra, Weisel, Eastvale, La Sierra Heights, Arlanza, Arlington, Arlington Station, Arcilla, Mira Loma, Pedley, Temescal, Bly, De Anza Village, Magnolia Avenue, Casa Blanca, Stalder, Glen Avon, Henshaw, Prenda

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Pest Control Exterminator Service Corona CA

Pest Control for Gophers Dos Lagos 92883

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