#and that i don't have to wade through sketchy blogs and websites

[mygwenchan]

About this whole Gagaoolala using AI for translations thing... I think I have a bit of a different standpoint when it comes to AI, since my job includes Online Marketing and also writing product texts and creating product images.

These days it's really hard to avoid AI, even if you want to. I have the direct comparison of using human made translations vs using an app. The human made ones might be more accurate, but they take MUCH longer and cost half a fortune. On the other hand, I can simply take my texts, throw them into an app and have the translations ready within seconds. Then go over them with some basic language knowledge and 5 minutes later I'm done with that task.

I really can't blame a smaller company like Gagaoolala for using AI. I mean, even the really big companies use it. Amazon for example has recently introduced a new AI that is designed to "improve" product listings. I spent about 2 hours yesterday going through all the suggested changes to my products. Let's just say they were worse than the latest Gelboys subs....

Anyway, my point is AI can be useful or it can cause more trouble than it's worth. Kind of depends on how you use it and what for. In Gagaoolala's case, if you really want them to hire human translators, a boycott is not the answer. Instead you'd have to be willing to A) pay more for your subscription and B) be willing to wait for subtitles. So no more comments like "Where are the subtitles, the series released 2 hours ago!". But if you're not willing to be patient and pay more, the only real alternative is to contact Gagaoolala and to tell them that in the near future human made translations could become their USP (unique selling point). They could actually gain a lot of new customers if they're clever and use that info for their marketing.