#and it's also a really nice insight both to how far all of the 1A trio have come and how much kohane wants to be there for an

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Anyway in absolutely no relation to that ask I am so excited for "Kohane has a gun and a silly hat, Shiho once again gets animal ears and Minori dies of exposure to catgirl Haruka: the event".

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Highlighter and Bronzer: Constant Dualities in Makeup Culture

As written by a makeup user

Makeup is highly polarizing subject to the people who wear it, refuse to wear it, and resign to wear it, and speaking honestly? It can get hard to keep a singular, straight thought about it. Personally speaking at least.

A lot of the topics mentioned were usually written separately, and that’s fine. One person posting how makeup praises European features isn’t wrong! Just like another post saying how makeup fetishizes black features/trying to pass as “racially ambiguous” also isn’t wrong! These two separate camps, among the others I will touch on later, can both exist in the same realm. It’s just our job to see both sides and how either and both affect people.

I know this is far from being the first makeup-critical post nor its last, but throughout my years on this hell site, I have stumbled across numerous articles and thoughts. They are all wonderful and are written with more insight than I could ever, but this compilation is (mostly) for me.

Eurocentric Beauty Standards and Modern Black/Brownface

What do we see when we open Instagram or look up makeup artists on Youtube? Most probably the same cut and crease. The same extensive bronzer. The same cut cheekbones. The same C-shaped highlighted area. And you get the point! But what does it mean? Am I just ragging on the go-to, tried and true looks? Well yes. I hate seeing a lack of creativity, but I want to look deeper into what these artists are choosing to accentuate; what they are choosing to accentuate or hide; what they are choosing to do with their natural skin colour.

One tumblr user (that has since left this site) said, you can’t divorce beauty culture from white supremacy. And they were right. A lot of IG/YT tends still uphold whiteness as a kind of ideal! This perpetuation could be as innocent as contouring tutorials telling viewers to give themselves high cheekbones; a small, straight nose; deeper set eyes; “melon seed” jaws; etc., to an industry-wide problem like Snapchat/IG filters lightening skin tones and companies not providing a ful, broad range of foundations and concealers.

It really wasn’t until, like, what? 2017? where Fenty Beauty made a foundation line with a thorough and broad spectrum that covered almost every skin tone. And that is a travesty! What were you telling these women (and men)? “You should be going lighter than your actual skin shade”? But what’s more insidious than that is actually going out and making skin brightening products for women, especially in countries where colorism is more pronounced –like Central and South America and Asia (especially South and Southeast Asia).

The latter is not just an instance of not a lack of representation (and yes, I acknowledge that we ought to see more darker skinned actors and celebrities and so forth) but is something that can affect the livelihoods of people. Without a doubt, people treat you differently if you look a certain way. It becomes easier to navigate through society! Job prospects open up once you fit these standards, even if they are racist; one non-makeup example is how black women are expected to straighten their hair for jobs, have something like 1A to 2C hair, while other manageable hair styles that are more unique to women with 3A-4C hair (box braids, cornrows, etc.) are seen as inappropriate. But at the same time, non-black people go and appropriate these looks.

As tumblr user estoma6mp (now, luzonbleedingheart) mentioned in their (now deleted) post, what is overlining/plumping their lips and taking the styles of black women other than imitating blackness/modernized blackface? Look at Ariana Grande. The Jenners. These parties “tan” and “bronze” to achieve… I think a certain “racial ambiguity” as well as… just stealing the creative thoughts of African American (and also Latinx) women. It’s…. the coveting and commodification of “ethnic” features and styles for the sake of seeming fashionable and clout while also resting comfortably knowing that you can take off all the bronzer at the end of the day.

The Sexualization of Makeup and Children and the Infantilizing of Grown Women

The names of products and shades are undoubtedly important in creating an image and a connection in the minds of consumers. Like, what does “Killawatt” put in your mind, in my mind, other than something super bright and fluorescent like concert lights? But not all makeup will have simple names like “rose” or “peony” for lipsticks. Those don’t have enough edge. It doesn’t sell sex. But should makeup have to sell sex?

As marisatomay said in her post, makeup companies shouldn’t be naming their products after sexual terms. She goes to list names like “climax” and “super orgasm” and puns like “glow job” that may seem far fetched and almost like a strawman, but no. Those are actual names. Just look at the lip gloss selection from NARS’ site: Orgasm, Super Orgasm, First Time, Strip Tease, Triple X, are just a handful of names. There are so much more I’m not mentioning! I wouldn’t be so opposed to this naming convention if it weren’t for the fact that there are plenty of young girls who are looking to makeup as a form of expression.

Now, whether children and young teenagers should be using makeup is another point of debate. If a child wants to play with makeup and draw flowers on their face and add glitter, that’s fine! It’s all in good fun. But the moment you have girls as young as 7 or 8 becoming makeup artists, contouring, beating their faces, making themselves look like they are in their 20s, that’s where things get concerning. Like, we should let children be children and allow them creativity, but creativity with makeup is hard because the line between having fun and feeling like you need to conform to certain looks/have certain knowledge about making yourself look “beautiful” is getting more and more blurred. It’s already terrible to see elementary school children think that they need to look a certain way, wear makeup a certain way to be seen as pretty, but the makeup industry isn’t just exploiting these young girls’ insecurities. They also exploit the girls themselves. When we see brands posting closeup videos of young girls putting on lip gloss, lips parted, it evokes a certain image.

On the other hand, however, I’ve also seen makeup palettes that are very reminiscent of childhood. Saffron-Sugar wrote on her blog, that a lot of makeup also has an “unpleasantly infantilizing tone,” and I agree! Like, which makeup company hasn’t collaborated with Disney? Mermaid, unicorn, faerie, and even dessert themed products are omnipresent. This by itself isn’t that much of an issue –these are cute aesthetics, and I can get behind some of them—but it really patronizes a lot of adult women. These circumstances emphasize certain connotations with regards to (perhaps feigned) girliness.

While I said makeup can sexualize minors and expose them to unwarranted sexual tension, makeup can also sexualize that same young, innocent image in women. It’s the idea of recapturing girlhood and innocence and purity. It’s sickening because it kinda adds this “barely legal” culture –where men wait for girls to turn 18 as if legality is the only thing that differentiates a girl from a woman. And this is disgusting.

Empowerment and Societal Coercion and the Industry that Doesn’t Care

I’m glad to be living in a time and a world where I can speak my thoughts openly and find ways to be myself, but… I think it’s also this individualism that gives us all an overinflated sense of self. It’s difficult to openly criticize our behavior, our actions, as consumers and as people in a capitalistic society because so many of us do take these as personal attacks. As if we were exempt from reflecting on ourselves and have free reign to perpetuate harmful ideology and phenomena.

So…. It was, like, 2012? 2013? Where we got all these “eyeliner sharp enough to kill a man!!” and “blind them with your highlighter!” comments and posts. The idea, if I recall everything correctly, was that… a lot of girls, a lot of women, were emphasizing that they weren’t wearing makeup for anyone else other than themselves. And I think that is a wonder idea. It’s nice that you can make a hobby out of this, but I also know that there are plenty of others who are less than enthused about makeup.

I don’t hate on the women in the above scenario, totally don’t! But they can’t go around yelling how something (especially makeup) is a choice when to many others it isn’t. Plenty of women feel like they need to wear makeup in order to better navigate through society. As a personal anecdote, I know that I have been treated far better as a person the moment I “glowed up” and tried to coordinate outfits better/put on makeup in a more conventionally attractive manner/adhering to certain beauty standards. I know that in some service jobs such as waiting tables, the number of tips a waiter gets can be determined by her makeup. And let’s not even go into mental health professionals and their patients wearing makeup! It’s unrealistic the amount of time women has to spend on our appearances just to be treated like “normal.”

And the thing is, the makeup industry doesn’t care if you’re either woman! These million-dollar companies, founded on the institutional control of how women look and behave, are getting money from both camps. Advertisement will be sprinkled with buzzwords such as “empowering” and “girl boss” but those are empty words when all they want is to bank on these trends and women’s wants and/or insecurities.

 And here’s the part where I struggle to conclude all my thoughts. Like my previous post about art commissions and business, this is nothing more than a rehash of what people before me have said: I just wanted to compile everything in a more accessible post for myself, rather than scroll through my makeup tag on my main blog. But I guess I need to have some form of closure for anybody who has actually stuck around to get here (and thank you for doing so!).

All of the circumstances mentioned are… quite separate from each other all things considered, but they are all part of a larger, more foreboding culture that makes women feel like they need to look a certain way (even if they think they are being unique and creative). Indeed, makeup is a form of expression and creativity for a lot of women, but to just blindly act without any insight on what you are consuming, what you are doing, and why you are doing it, is honestly irresponsible. Like any other part of culture, a part of media (especially social), we need to see who is benefiting from our actions and who is getting hurt.