Digital marketing online course in Mohali and Chandigarh | Param digital marketing
Digital Marketing Course – Learn Online and Save Money
Below is an outline of an online digital marketing course content. This content is a general guideline and can be adapted and expanded based on the specific needs of the course and the level of expertise of the learners. Learn Advanced Digital Marketing with DKI and DSA Ads only in 29999/– now – Join Now
Digital marketing online course in Mohali and Chandigarh.
Understanding digital marketing and its importance
Evolution of digital marketing
Digital marketing vs. traditional marketing
Key concepts and terminology
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Module 2: Website Planning and Development
Importance of a website in digital marketing
Domain registration and hosting
Website design principles and best practices
User experience (UX) and user interface (UI)
Mobile responsiveness and optimization
Introduction to Content Management Systems (CMS) like WordPress
Module 3: Search Engine Optimization (SEO)
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Understanding search engines and how they work
On-page SEO: Keyword research, Density and Proximity, meta tags and Description, headings, content and image optimization
Off-page SEO: Link building, backlinks, and domain authority, DA/PA Checking
Technical SEO: Website speed, site structure, and crawlability, Mobile Friendly, Security
Local SEO and Google My Business Page Optimization
Module 4: Content Marketing
Importance of quality content writing in the digital landscape
Creating a content writing strategy
Types of content: blog posts, articles, infographics, videos, etc.
Content promotion and distribution
Content analytics and measuring success
Module 5: Social Media Marketing
Overview of major social media platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr etc.)
Creating a social media strategy
Social media advertising and sponsored posts, Event Creating
Building and engaging with an online community
Social media analytics and performance tracking
Module 6: Email Marketing
Building an email marketing list
Creating effective email campaigns
Email marketing tools and platforms
Personalization and segmentation
Analyzing email marketing performance
Module 7: Pay-Per-Click (PPC) Advertising
Introduction to PPC Advertising and Google Ads
Creating PPC campaigns and ad groups
Keyword research and selection
Ad copywriting and A/B testing
Bid strategies and budget management
Module 8: Display and Banner Advertising
Understanding display advertising and its formats
Display advertising platforms (Google Display Network, etc.)
Targeting options for display ads
Designing effective banner ads
Display ad performance tracking and optimization
Module 9: Video Marketing
The rise of video content in digital marketing
Creating engaging video content
Video SEO and optimizing for platforms like YouTube
Video advertising and sponsored content
Analyzing video marketing metrics
Module 10: Analytics and Data-driven Marketing
Introduction to marketing analytics
Setting up Google Analytics and understanding key metrics
Data analysis for decision-making
A/B testing and conversion rate optimization (CRO)
Customer journey and attribution modeling
Module 11: Mobile Marketing
Mobile marketing trends and opportunities
Mobile app marketing and optimization
SMS marketing and push notifications
Mobile advertising and location-based marketing
Mobile analytics and tracking
Module 12: Digital Marketing Strategy and Planning
Developing a comprehensive digital marketing strategy
Integrating various digital marketing channels
Budget allocation and resource planning
Measuring ROI and KPIs for digital campaigns
Case studies and real-world examples
Module 13: Legal and Ethical Considerations
Privacy and data protection laws (e.g., GDPR)
Ethical practices in digital marketing
Dealing with online reviews and reputation management
Handling customer data responsibly
Module 14: Emerging Trends in Digital Marketing
Artificial Intelligence (AI) and machine learning in marketing
Voice search and voice-activated devices
Augmented Reality (AR) and Virtual Reality (VR) marketing
Influencer marketing and social media trends
Future outlook and staying ahead in the digital marketing landscape
Module 15: Final Project and Certification
Capstone project applying concepts learned throughout the course
Presentations and feedback sessions
Issuance of course completion certificates
Remember that this is just a general outline, and the content and depth of each module can be adjusted to suit the course’s duration, audience level, and objectives. Additionally, including practical exercises, case studies, and hands-on projects will enhance the learning experience. We provide 100% Job Placement after completion of Course.
Digital marketing online course in Mohali and Chandigarh.
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SMO Company in Chandigarh | Ellocent Labs
The online presence of a business is crucial to success in today's digital age. Social Media Optimization (SMO) has become a valuable tool for connecting with a global audience and enhancing brand visibility. Ellocent Labs, a top SMO company in Chandigarh, provides expert solutions to assist businesses in fully utilizing social media. This comprehensive guide explores the realm of SMO and demonstrates how Ellocent Labs can elevate your brand to greater heights.
What is SMO?
Social Media Optimization, often abbreviated as SMO, is the art of using social media platforms to promote and enhance a company's online presence. It involves various strategies to engage the audience, create brand awareness, and drive traffic to the website. SMO aims to establish a strong digital footprint and build a loyal customer base.
Ellocent Labs excels in all aspects of SMO, ensuring that your business stands out in the crowded digital landscape. Their team of experts knows the ins and outs of popular social media platforms and understands how to leverage them effectively.
Why is SMO Important for Your Business?
In the era of digital marketing, SMO is the key to success for businesses of all sizes. It helps you reach a wider audience, connect with potential customers, and strengthen your brand's reputation. Without a solid SMO strategy, your business may miss out on significant growth opportunities.
Ellocent Labs can take your SMO game to the next level. With a proven track record of success, they offer tailor-made solutions that align with your business goals, whether you're looking to increase brand awareness, drive website traffic, or boost conversions.
The Benefits of Choosing Ellocent Labs
Expertise and Experience
Ellocent Labs boasts a team of seasoned SMO professionals who have in-depth knowledge of the social media landscape. They have successfully worked with diverse clients, providing customized solutions that have led to remarkable results.
Comprehensive SMO Strategies
Ellocent Labs doesn't believe in one-size-fits-all approaches. They understand that each business is unique, and so are its goals. Their experts craft comprehensive SMO strategies that cater to your specific needs, ensuring maximum impact.
Data-Driven Approach
In the digital world, data is king. Ellocent Labs relies on data-driven insights to refine and optimize your SMO campaigns continuously. This approach guarantees that you're always ahead of the competition.
Ethical Practices
Ellocent Labs takes pride in practicing ethical and transparent SMO methods. They never resort to black-hat techniques that could harm your brand's reputation in the long run.
Proven Results
The success stories of Ellocent Labs' clients speak volumes about their capabilities. They have consistently delivered outstanding results, helping businesses grow and achieve their objectives.
SMO Services Offered by Ellocent Labs
Ellocent Labs provides a wide range of SMO services to cater to your business's unique needs:
Social Media Strategy Development: Crafting a tailored strategy that aligns with your business goals.
Content Creation and Curation: Generating engaging and relevant content for your audience.
Social Media Management: Daily management of your social media profiles, ensuring consistency.
Audience Engagement: Fostering interactions with your audience to build a loyal following.
Analytics and Reporting: Regular reporting to track progress and refine strategies.
SMO Company in Chandigarh | Ellocent Labs
If you're looking for an SMO company in Chandigarh that combines expertise, experience, and ethics, Ellocent Labs is the name to trust. With a passion for helping businesses grow online, they're the ideal partner to lead your SMO endeavors. Harness the power of social media to take your business to new heights with Ellocent Labs.
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Boost Your Brand's Online Visibility with Mohali's Top Digital Marketing Agency
In today's world, having a strong online presence is vital for any business to succeed. With more and more customers turning to the internet to research products and services, it's essential to ensure that your brand is visible online. This is where a best digital marketing agency in Mohali can help. By utilizing the latest digital marketing strategies and techniques, they can boost your brand's online visibility, attract more customers, and increase your revenue.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is one of the most effective ways to increase your brand's online visibility. SEO involves optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. When your website appears at the top of the search results, it's more likely that potential customers will click on it and visit your site. A top digital marketing agency in Mohali can help you achieve this by conducting in-depth keyword research, optimizing your website's structure and content, and building high-quality backlinks to your site.
Social media
Social media is another powerful tool for boosting your brand's online visibility. With millions of users on platforms like Facebook, Instagram, and Twitter, social media provides an excellent opportunity to reach out to potential customers and engage with your existing ones. A best digital marketing agency in Mohali can help you create a comprehensive social media strategy that includes creating and managing your social media profiles, creating engaging content, running social media ads, and measuring your results.
Content marketing
Content marketing is another effective way to increase your brand's online visibility. By creating valuable and informative content that resonates with your target audience, you can attract more traffic to your website and build your brand's authority and credibility. A top digital marketing agency in Mohali can help you create a content marketing strategy that includes creating blog posts, videos, infographics, and other types of content that resonate with your audience.
Paid advertising
Paid advertising is another way to increase your brand's online visibility quickly. Platforms like Google Ads and Facebook Ads allow you to target specific audiences with your ads and reach a large number of potential customers quickly. A top digital marketing agency in Mohali can help you create and run effective ad campaigns that generate high-quality leads and conversions.
In addition to these strategies, a top digital marketing agency in Mohali can also help you with email marketing, mobile marketing, and local SEO. Email marketing involves sending targeted messages to your subscribers to promote your products and services. Mobile marketing involves optimizing your website and marketing campaigns for mobile devices to reach users on the go. Local SEO involves optimizing your website for local search queries to attract customers in your area.
Conclusion
a best digital marketing agency in Mohali can help you boost your brand's online visibility and attract more customers. By utilizing the latest digital marketing strategies and techniques, they can help you achieve higher rankings in search engine results pages, create engaging social media content, run effective ad campaigns, and create informative and valuable content. With their help, you can take your online presence to the next level and achieve your business goals.
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