#SPECIFICALLY because of the deliberate use of sterek in the show's marketing and to boost its ratings

[klanced]

Here is my really boring and incredibly dry argument for #KLANCESWEEP:

There are countless examples of the Voltron showrunners queerbaiting when it comes to Klance. I will leave that argument and discussion to others. Instead, I would like to focus on why/how I believe Klance is the more significant instance of queerbaiting, despite Johnlock's queerbaiting being markedly more famous.

Queerbaiting is when a shows teases/hints at a character(s) being queer, but then never actually follows through on making the character LGBTQ+. Queerbaiting is, above all, a marketing technique; the show dangles the possibility of a queer romance in order to "bait"  a queer/ally audience into watching, and then continues to dangle or drag out the possibility of a same-sex romance in order to keep their audience hooked and continuously profited off. Queerbaiting takes advantage of peoples' hope and optimism, and that's why the betrayal stings so deeply once the queerbaiting is realized.

I argue that one of the major components of queerbaiting is that the show/writers must never explicitly confirm that there will NOT be queer romance. Queerbaiting is only sustained so long as the illusion of possibility persists.

Now, there are plenty of nuances to this.

If a showrunner comes out and explicitly states that there will be no queer representation in the show, this statement alone does not absolve the show of any queerbaiting it previously did. But, it DOES blur the lines for what can reasonably be defined as "actual" versus "willful" queerbaiting and subtext in the show going forward.

okay let me drop the pseudo-academic tone and just put it bluntly. what i'm trying to say is that, if a showrunner explicitly says "NO GAY ROMANCE," but the show's audience continues to insist and read for gay subtext anyway, and then the audience feels betrayed when the show ends with no queer romance --- at a certain point, wouldn't you argue that it's the fans that are actually baiting themselves, and not the show itself? this is what i mean by "willful" subtext.

As early as 2010 (this article/interview was posted the day of the first episode), the Sherlock showrunners explicitly stated that there would be no romantic relationship between Sherlock and Watson. Between 2010 and 2016, the showrunners repeatedly stated in multiple interviews that Johnlock would never happen.

Now, the show Sherlock did have queer subtext; I remember the infamous "You're a couple," line from Irene Adler. I don't blame Johnlock shippers for feeling like they were being teased or cheated or mocked by the show. But the lines of what is/isn't queerbaiting in Sherlock were not clear-cut. Again, a major element of queerbaiting is that the show/writers are being willfully deceptive about what they will actually end up following through on. The show is purposefully preying on the hope of its audience, and so the writers are solely to blame for the audience feeling and being duped. But in Sherlock, you cannot argue that the show pulled a long-con bait and switch on its audience, because the fans knew from the very beginning that Johnlock would never be realized. To a very real extent, I argue Johnlock shippers baited themselves more than the Sherlock writers ever managed.

I don't mean to shit on Johnlock fans, or imply that Johnlock shippers were uniquely stupid or delusion. As a Klance shipper, I am 100% aware that I was drinking nothing but Kool-Aid while Voltron aired. I absolutely baited myself with desperate hope each season. But, in my weak defense, the flames of my Klance delusions were very much flamed by the promises made by the Voltron showrunners, who repeatedly floated the promise of queer representation in the show and spoke about Klance in the same breath. Klancers didn't bait themselves out of thin air; they desperately clung to the rope the Voltron writers threw us, and we were pulled in: hook, line, and sinker.

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TLDR:

Queerbaiting involves willful deception and deliberate misinformation on the part of a showrunner/show.

If a showrunner encourages a queer ship, or makes vague promises of queer representation, then it reasonable for the show's audience to assume that a queer romance will happen. When a queer romance does not happen, this is clear-cut queerbaiting.

But if a showrunner explicitly states that a show will not have a major queer romance, then the show's audience should reasonably assume that the show will not have the queer ship they favor. If shippers continue to insist that their ship will come to fruition, and continue to pin their hopes on their ship, then the lines between who is actually baiting whom become very blurred.

Johnlock fans knew going into the show that John and Sherlock would never have an explicitly queer relationship. Fans continued to read for subtext, and maintained hope. The lines of queerbaiting become blurred, as it was not entirely clear if the show was actually baiting its shippers, or if fans were the ones baiting themselves.

In contrast, Klance fans were repeatedly encouraged by the showrunners, Netflix's marketing, and to some extent the VAs that Klance was possible (and that queer representation would firmly happen), and so Klance shippers were repeatedly strung along each season, up until the final season when Lance and Allura started dating and the Klance ship was torpedoed once and for all. (Do not talk to me about post-canon Klance, I am willfully defiant.) This is a firmly clear-cut case of queerbaiting.

In summary, Klance is the more textbook case of queerbaiting. It matches all the elements of queerbaiting: there was the willful deception by the showrunners, which encouraged Klance shippers specifically to hang onto the show, allowing Voltron to profit off its Klance audience. It's true that Klance shippers also continuously baited and deluded ourselves; but in our defense, we were following the example and promises set by the show itself.

Submission message: howdy, would like to submit keith and lance from voltron (lmao)

Submission message: BBC Sherlock and Moriarty / BBC Sherlock and John Watson

Additional propaganda: Now Keith and Lance on the other hand was a whole fucking mess that they then shoehorned in an hetero romance to try and "fix it" but by lord it was bad, everything about voltron is so fucking bad

Anyway this is my Klance propaganda : They were actually bait

Klance's queer baiting by the team was the worst!! We had to deal with NETFLIX ALSO GETTING IN ON THE QUEER BAITING!! If you searched up Kkance during the times for season 6-8, the SHOW WOULD POP UP. The directors would make jokes about it being canon, even Lance's VA got in the joke!

Their queer baiting was the worst for anyone who was even looking for an ounce of queer rep in that show. The only queer rep we got was a man who died after not even 5 minutes on screen, and shoehorned in the credit scene of a gay wedding of a character that was neither Keith nor Lance.

I do not know Agatha and Sophie, so I can't argue that klance was bigger bait or not, I just know voltron was mean lmao. the creators said stuff like "lance will be someone's first choice!" (meaning NOT ending up in a relationship with allura bc she very much chose another guy over him) and heavily implying he would be Keith's 1st choice (or a guy in general bc of point number 2). point number 2: they also released official art showing how super cool and diverse the main cast was! race! gender! LGBT - they had shiro (who was......canon gay but that's a whole other can of worms) and lance hold the sign with LGBT on it and then did absolutely nothing with that w lance at all (he hit on allura, so obvi he's not gay, but at least bi or smt) (UNLESS you count the scenes where he's flirty with keith). I just remember going into the last few seasons being like "klance probably won't be happen be honest with yourself there's like no queer kids shows!! but damn like it so could tho!!! because of how much it's been teased both in the show and by showrunners like I can't have no hope with the way the producers talk about it!" lmao I should have had no hope, but i genuinkey believed there was a possibility it could happen. and actually I discovered after the fact that i think one of the writers for the show who was the main advocate for klance (they had a lot of diff writers for eps, which led to lots of character butchering but ANYWAY) left not terribly long into the show I believe bc he didn't like the direction it was moving in and didn't want to be tied to the show anymore. so it's not like fans just made klance up either - it was written into earlier episodes with the hope and plan to continue developing later, and then just nothing ever happened with it besides INTENSE teasing it to keep queer fans around. esp after shiro's relationship was literally only a flashback and then his fiance thing or whatever got blown up before we even got to watch him interact w shiro as we knew him in present time in s7, so I think they kept being like hmmm klance and the stuff about lance being a first choice before s8 to keep ppl around. also esp bc klancers made up such a big portion of the fan base. then they made a horrible szn and ended it w a flashforward to shiro marrying some random background character who maybe had 1 line? I just remember hitting the flashforward and being like uhhhh who is this dude??? but they did that to hit those diversity points wow first gay marriage in a cartoon or smt idk it doesn't count to me really. so anyway voltron in general is queerbait lol but klance is because it started out as a legit possibility and then they said sike! but only maybe sike bc u guys are mad at us burying our guys in s7 so maybe klance could still happen haha okay now we're serious no it's not happening. anyway I think klance is p bad queerbait and a vote for them is a valid vote, not just u liking the ship.

#im sorry but johnlock is a household name in ther queerbait trenches

I don't know much about blaze runner, but this website made me endure Johnlock FOR YEARS, that ship makes me so fucking angry, and it's so much bait, the whole fucking show is just 4 kinds of bait in a trenchcoat trying to pass as something good, and Tumblr(and the rest of the goddamn world) ate it up like a five course meal. So anyway that's why I'm voting Johnlock