#My dad just got back from a like. educator’s conference on ai

[victory-cookies]

I wish I could handle myself in an argument without fucking crying

[tylerbiard]

Y and Z

Do you guys remember when analysts, insiders, and marketers were trying to “crack” the Millennials (Gen Y)?  It wasn’t even that long ago when articles on figuring out how to connect with my generation were vogue.  My dad even attended a conference on how to integrate Millennials into the workforce, circa 2010.  It still happens from time to time, but now, things are shifting towards figuring out my successor, Gen Z.  Makes sense, I guess, considering they’re almost as large as the Millennials and the Boomers, and despite the oldest members being 21 (born in 1996), people haven’t really been looking at the differences between those my age and those born a decade later, largely because they’ve often been lumped in with Millennials.

I’m towards the tail end of the Millennials (born in ‘93), and so I have some friends that are at the beginning of Gen Z, but overall, my friends tend to be Millennials, both younger and older.  In some regards, I find more similarities with early Gen Z members than older Millennials, but altogether, I’d say my affinities are definitely more with the Millennials than Gen Z.  That’s not a slight against Gen Z, rather just a noted difference, which will probably become blurred as we all get older anyways.  Going back to school well past when most people do also puts into perspective a bit of the difference; many of my classmates in first year courses were fresh outta high school (born in ‘98) and it does make me wonder where things are headed as Gen Z grows and matures, and where the generation follows it takes us as a society.

With the Millennials, Boomers and Gen Xers had to learn how to professionally work with a generation that grew up with the Internet in its infancy, with a generation that was given so much from its parents, including growing up being told we’re each our own “special snowflake” and that we should reach for the stars, and so long as we got a degree -- any degree -- we’d be happy.  We were considered idealistic, liberal, and tech-savvy.

Well, now, everyone’s used to it, and perhaps because Gen Z is also very tech-savvy and educated and grew up being given participation ribbons, nobody sought out the difference until more recently.  But there are differences.  Gen Z is more conservative apparently (I don’t see it in terms of social issues), more into “branding” oneself and generally more consumerist.  Gen Z is also way more immersed in digital technology than I ever was growing up.  I remember into junior high knowing people who still didn’t have Internet or a cell phone; I can’t see that really happening now except in extreme scenarios.  Furthermore, they grew up with high speed internet, not that dial up shit I had. 

I’m still one to prefer browsing on a stationary, desktop computer, rather than on my phone.  The phone is often more handy when I’m out, but if I have a choice, I’ll always go for the computer.  Which is partly why I loathe mobile-specific social media for not being more browser-friendly.  Being a photographer is no doubt an influence here, as I like being able to view visual media on a larger screen.  But I also grew up with desktops, and was used to having to physically go home to chat with people on MSN, and when I was out, I was basically disconnected.  I had a cell phone, sure, but I wasn’t texting on it (which was expensive) or browsing the ‘Net on it (which was even more expensive).  None of that happened until I got a Blackberry in 12th grade.  Millennials grew up around the PC; Generation Z grew up around iPads and iPhones.  Apparently, on average, Generation Z does not value time offline, while I personally value being disconnected on occasion (not permanently -- I’m not that much of a luddite).  I know when I’ve spent too much time in front of screens.

Gen Z is also more visual.  Well, I’m a photographer, so I’m naturally a very visual person, so this works for me on some level.  And as a Millennial, I’m not unaware of short attention spans among my cohort.  As digital technology continues to make inroads, it only makes sense that attention spans continue to wane.  But even still, I’m here, writing long blog posts and I enjoy photoblogs which are more long-form as well.  They aren’t easily digestable, though, which is why there are less viewers.  It makes sense that social media, then, has moved towards less politicized, more mobile and visually-orientated platforms like Snapchat and Instagram, while Facebook, Twitter, and Tumblr are waning, especially among Gen Z.  I’m not too happy about that, to be honest.  I find value in political discourse and believe that if we don’t fight for rights we may as well not have them.   You’re not getting discourse if you’re busy posting aesthetic selfies on Snapchat.  It seems like youth (including Millennials) have kinda accepted things as they are, and, perhaps due to overstimulation, are a bit fatigued at all the information out there, and so there is a certain sense of complacency.  The general mood of memes seems to be “yeah, the world is shit, I’ve accepted it doesn’t make sense and therefore I’m gonna shitpost rather than do anything about it.”  Maybe I’m reading into it too much but I’ve seen others corroborate this mindset.  It’s quite a different mentality from 7 years ago, when Twitter was at peak, which is all about discourse, often political.  I don’t think the interface of many websites now helps, which bombard you with ads and offers before you can see anything.

It’s a bit early to say, as the youngest Gen Zers are between 0 and 7, depending on who you ask, but I hope one thing that Gen Z and its parents (mostly Gen X) learn from the Millennials is regarding education.  It seems like the eldest members of Z were brought up with the same ideas as us, though.  I hope that they realize that it is important still to follow what you’re passionate about and you do need to find something of a career that you will enjoy, but I hope that there is more of a practicality about it.  My generation was told we’d be set as long as we had a degree -- any degree -- and I can tell you that that simply isn’t the case.  It isn’t that there are “worthless” degrees, but that there are degrees which require you to market yourself harder than if you got an Engineering degree and then becoming an Engineer.  I already know a few older Millennials who went down that path, and are or have gone back to school later for something more practical yet still enjoyable.  Academia works for certain fields, certainly, and the program I’m in is practical, but we’ve flooded universities too much because we’ve imbibed the idea that we need a degree to succeed, which is utter poppycock.  A lot of people in university would be better suited to a technical school or a diploma of some sort, which often yield great success without having to pay back a mountain of student loans.  I don’t know if Gen Z will learn this, as I know parents of Gen Z kids who’ve really imbibed the post-secondary ideal as much, if not more, than the Millennial’s parents.

I guess if you’re reading between the lines, I’m a bit sardonic about the future.  It’s nothing to do with Millennials or Gen Z specifically, as we’re both products of the time we grew up in.  A friend of mine joked that I was “born too late” and, considering how slow I sometimes I am with accepting technological trends and how much I like late 20th century pop culture, maybe he’s got a point.  But it’s always easy to romanticize the past.  The ‘50s were great, if you don’t factor in how close we were to nuclear annihilation or how discriminatory the hegemony was.  Furthermore, I’ve definitely become far more aware of things due to being able to access the Internet than if I grew up in an earlier time.  Despite the overstimulation, I think we can take for granted how much more aware we are able to be now; friction of distance has been reduced to rubble.  Also, my earlier comments about Gen Z favouring visual, favouring mobile, really apply to us all.  Millennials have orientated towards these formats, as well as older generations.  It definitely seems like my grandparents are more into their smartphone than they ever were Windows 98.  It’s just Gen Z is the generation that has no basis of comparison to a pre-mobile era, just like Millennials can’t compare to a pre-Internet age (except maybe some of our eldest members), and both have an influence on their respective generation.

Still, I’m not only curious how I’ll survive progress, but how society will as a whole.  America is in late empire, and there is no new Western power to take the helm like after Britain.  It’ll be interesting how that plays out for still-maturing Western countries like Canada, Australia, and New Zealand, but it seems like we’re shifting to a pre-Columbian paradigm dominated by the East.  As with any change, there’s uncertainty, although America will likely remain a major player in geopolitics for the long term, even if less hegemonic in scope.  I’m even more curious about what will become of us once those degrees we hammered thousands upon thousands of dollars on are rendered obsolete by AI.  Some say the singularity is nigh, some say it already happened and we were too busy tweeting to notice.  But I don’t think it has happened in the Kurzweilian sense, and once that happens, it’ll be interesting to see where things go.  If we can “survive” it, we’ll probably be better off.  But then there’s still climate change.  Maybe once we become a (hypothetical) Kardashev Type 1 civilization, we’ll have progressed towards not killing ourselves over differences and will have finally survived progress. 

But for now, I still have to live in a world ruled by filters and brands, all-the-while we became increasingly connected yet disconnected.  Maybe I’ll fuck off to Dawson City before having to bear the full front of our digital future.  Sounds nicer for someone unwilling to embrace digital advances like so many of my peers.  Then again, how different, really, is seeing a bunch of people, disparately glued to their phones, from seeing a different bunch of people glued to their books.  Despite being social animals, we’ve long desired our own “space” and privacy, at least in the Western world.

[jacquesgoddu]

Instagram Facebook YouTube Snapchat Are the New TV Channels | Success Resources Keynote 2018

okay what do we want to talk about couple things the first thing that I want to talk about is perception something I’ve become unbelievably fascinated with recently is this binary thing of basically and we’ve heard of our whole lives half glass full half glass empty like I’ve become

unbelievably fascinated with are you sitting in this audience right now and realizing that this is the greatest era to be alive in the human race or or are you consuming content that makes you think shits terrible and fucked up and everything suck shit and it’s probably somewhere in

between but for me in the context of where I want to take my talk which is the business opportunities the life opportunities I think it’s a remarkable time to be alive this right here is the remote control of our society a lot of people don’t like that and

I respect that you don’t like that when you go out everybody’s on their phones you think your kids are getting fucked up I get it but the reality of the situation is this this device and it’s interaction on the Internet is really a remarkable thing I am blown

away that every person in this audience has so much more upside to achieve than ever before strictly because of the internet every person in this room every person at this conference right now including myself is grossly under estimating the internet because we’re living through the beginning of it

and it’s hard to calibrate it and realize how big of a deal it is but the second you start contextualizing this platform things will start getting different especially if you’re in a place where you’ve got the mindset that this is optimism and opportunity and not just where I’m

at I basically can’t wrap my head around how easy it is right now to garner attention and then deploy that attention to be the governor of Colorado sell t-shirts sell books sell your insurance practice list us home and sell it the bottom line is no matter what you

do here no matter what you do here the one thing that binds all of us is that we’re all battling for attention from somebody and then we get the opportunity to tell them what we do once you understand that attention is the currency that we’re all chasing then

we can start having a much smarter conversation about this watch this and I think a lot of people here will learn from this how many people here and I know a lot of you know I like I know a lot of you follow me enough to know I

like this if you follow me but just by show of hands and don’t get lazy on me how many people here have run Facebook ads and it didn’t work for them raise your hands actually could we do this again how many if you just raise your hand everywhere

I want you to stand up stand up don’t get lazy I’m gonna give you one more second stand up if you’ve run Facebook ads and they did not work thank you thank you all right Denver these people suck kidding kidding kidding kidding kidding thank you for standing up

sit down here’s here’s why I wanted to show you that and here’s the point I’m gonna try to make and here’s a tactical breakthrough that I would like to accomplish knowing Robert and Tony and other people are speaking I think we could talk a lot about theoretical frameworks

and motivation of mindset I believe in that shit the most I think optimism is the most practical strategy in the game and I believe in that but one of the things I wanted to fill the void of in this schedule today is to get you to leave with

one or two practical things that actually make an impact on whatever that you’re trying to achieve that number one thing that I can do for you and that practical impact is to get you to finally understand why it is super important that almost 70% of this audience stood

up and that Delta is where all the opportunity is let me explain Facebook ads on May 29 10 on May 10th 2018 is the single best advertising product known to man it is so grossly underpriced that the only thing that I’ve ever lived through that is similar is

early Google AdWords if I was speaking in 2003 in 2004 about what I was doing for my dad’s business at the time I would have asked the same question right now the only difference is I would have asked people to stand up if they’ve run Google AdWords and

it hasn’t worked for them and the same amount of people would have stood up meanwhile in that five to six year period of the early days of Google AdWords the number one advertiser on the platform is a small company called Amazon Amazon used Google’s unbelievably underpriced attention and

to give you guys context when I was running ads on day one on Google for Wine Library I was buying wine terms like the word wine and Pinot Grigio for five and ten cents a click those words went on to be worth three and four and twelve dollars

a click attention much like real estate and every other product is about supply and demand this is the attention platform social media is the places that we deploy our attention within it I believe that right now this Facebook arbitrage is the single most coherent thing that everybody in

this audience can take advantage of but here’s the problem if you don’t know how to do it you’re not gonna get the value of the underpriced attention a lot of people just stood up when I made that joke these people suck there was a little truth in that

sucky statement it’s under they actually suck it’s that their execution on that Facebook campaign side the ROI of any execution is predicated on your skill the ROI of a basketball to me is zero the ROI of a basketball for LeBron James is going to end up being billions

of dollars people make decisions that things don’t work because it didn’t work for them it doesn’t mean that it doesn’t work I promise you and I’m making this statement in a very selfish way so that I’m putting it on film so I can recall it in eight years

when I’m trying to get you to do AR or voice or AI or something else I’m gonna point to this video because in seven years all the articles are gonna say this nobody spent enough money on Facebook during its heyday between 2013 and 2020 when the biggest companies

in the world figure out how good Facebook advertising really is coca-cola and Coors Light and all the biggest brands in world I’m gonna start spending their money in the platform which is gonna kick you guys out of the feed because spending $8 to get in front of a

thousand people is gonna start costing $150 to get in front of a thousand people and more importantly we’re gonna stop converting on those ads as much as we do now because we’re gonna be used to them and it’s always cat and mouse new advertising comes out we convert

on it it gets mature we run away from it excuse me for one second bro thanks for renting the Jets shirt fucking love you the number one thing that I would like to accomplish in this talk today is to get every person here to go home and Google

how do I run Facebook Ads for a concrete manufacturer how do I sell cattle on Facebook how do I sell homes on Facebook I want you to go home and read or watch videos for anywhere between seven and fifteen hours over the next week and then spend 5

10 50 or ten million dollars I don’t know your business or your economics but if I compel you to this truth that I know is real and you decide to do it the one thing I’m scared of is you’re gonna go back home and you’re gonna get your

21 year old niece to do it because she gets that technology shit I am so tired of people saying that they didn’t grow up with this and it’s not of their generation and that they didn’t know how to use it when it literally takes five to seven hours

of putting education time in to figure it out to have the audacity to say that you’re 49 and you didn’t grow up with it or 64 and you didn’t grow up with it if you’re still in the game put in the fucking work I mean people running businesses

and don’t have six hours to read and test and try to figure out guys this is called communication it’s how everything works there’s a reason when there’s a coup d'etat in a country that the first thing they do is they go after the media company to pump propaganda

into the citizens minds comes marketing communication if you are not relevant on Facebook and Instagram and LinkedIn and Twitter and YouTube right now you are irrelevant period you don’t like it me either tough shit dick I don’t care that you missed the good old days when the kids

went outside and played they don’t do that anymore sorry there’s a ton of shit that you don’t do that your fucking grandma wish you did back in the day to holding on to ideology and using that to run your business is a losing formula being romantic of how

you want it to be in the world and then not affecting your business in the way that it actually is is a vulnerability we are living through the advancement of Technology technology is not going to start stop advancing cuz you don’t like what it’s doing and meanwhile what’s

really happening is you say you don’t like what it’s doing but you’re living it the other way there’s a bunch of hypocrisy in the system and most importantly even if you don’t use technology because you’re a fucking hippie if you’re in this audience you’re trying to figure something

out right you’re trying to win you’re putting in the work this is game over because and this is why I’m passionate about it how many people here are retiring in the next ten years and I don’t mean you’re gonna fucking crush it and buy an island I mean

you’re just really fucking old and you’re finished ten years show me okay so for the 40 of you cool you could take some of this with a grain of salt even though I think it’s relevant right now but let me make a promise to all of you of

why this really matters the reason you have to become great at Facebook advertising at Instagram influencer advertising at starting a podcast in understanding how to do white papers on LinkedIn not spamming and selling branding and marketing the reason you have to figure out this stuff the reason you

have to be comfortable with it is technology is just starting if you think it’s crazy now where do you think this is going did anybody watch Google’s presentation the other day yesterday did you guys see this presentation right I need an assistant that understands the nuances and context

of a human voice like literally Google yesterday showed you that anybody in the world who’s an admin or an assistant right now is out of a job yeah and so my question to you is if you’re not putting in the work to understand how these social networks work

how the hell are you gonna be living in the world that’s coming next in augmented reality and VR and AI and machine learning and blockchain like we’re not going backwards guys like we’re not gonna all of a sudden wake up in a couple weeks to be like you

know what fuck it let’s go back to farming and fucking go that way farming is amazing bro but you’re the only fucking farmer here cool and three others I get it but guess what awesome I’m so pumped there’s fuckin 19 farmers here but if this was fuckin 1897

we’d all be fuckin farmers get it that’s the point right and the best part is when you use technology and branding I’ve got a farming friend right now he’s like fuck it’s getting tighter I’m like bro instead of just selling your crops why don’t you start a brand

on Amazon and Shopify use Facebook and Instagram and now all of a sudden your fucking peas are the fucking coolest peas on earth it’s true guys this is very simple I’m gonna say something done I don’t want to say because I don’t want to hurt your feelings that

I have no I don’t know you but I do want to say this I need you to hear this from me around this conference it’s important to me please understand something that I’m fascinated by and I’m hoping one person hears me and it’s the time they needed to

hear it consuming my content coming to conferences like this reading more books debating about the way the world should be being a perfectionist debating complaining dwelling all of it excuses for not doing if you ask me what I really want I want this to be the last conference

you ever go to I’m being dead fucking serious I I want you to understand that it is very likely that if you’re sitting here you are trying to find ways not to do that’s not everybody might not even be most but even if one person here uses reading

eighty seven fucking mindset and motivation books and listening to 44 fucking podcasts and 13 fucking blogs and coming to nine fucking things like this a year if even one person here is doing that and by the way there’s a lot more than one person here doing that it’s

yeah you’re laughing because you know it’s fucking true cuz you know it’s fucking true right how many more fucking books do these people need to read it comes down to doing you can figure out how to market your business to accomplish all your fucking goals in life whether

it has to build a pool in your backyard or to buy the fucking Jets whatever it is in-between if you’re actually willing to put in the work you know what I do I fucking work 15 hours a day I fucking write my captions on my Instagram I reply

your fucking DMS I answer comments I read my email it’s fucking work you want the secret it’s called work it’s called work and by the way do not get confused here you have to work to match the ambition coming out of your mouth this is not about working

15 hours there you got family you got other interest you do you but don’t be a fucking hypocrite don’t be full of shit don’t tell me you’re buying a fucking private jet when you’re watching four hours of YouTube videos a day cuz it’s work you have to figure

out what you’re trying to achieve and what you want and then you need to put in the work that maps to that ambition and I know somebody’s sitting here and be like yeah Gary you talk about hard work but I work smart I work smart too and hard

now what dick this is not a debate the most controllable thing listen we’re all we’re all built differently right we’ve all got different skills different charisma levels different Beauty different smarts we’ve all got different shit but the most controllable thing in this room the most controllable thing is

putting in the work we especially the people in this conference including myself look we are so fortunate we are so entitled there is so much abundance in the system when I see other people try to drag people down and razz on them for their success it makes me

laugh because they don’t realize how much abundance is in the system there’s nobody not your most direct competitor I don’t give a shit if you have a flower shop on this side of the street and literally on the other side of the street there’s a flower shop nobody’s

taking any money out of your pocket you’re taking money out of your pocket it’s true so this is a mindset game for me right are you on offense and realize all this rant that I just did for four minutes and if you do cool , let’s move on

Facebook Instagram Facebook Instagram Facebook Instagram Facebook Instagram let me tell you why I’m saying it it’s because I’m bitter when he was talking up here and said first of all who who wrote my bio that was like my mom that was long as fucking shit fuck I was

getting pissed I was like I was like this guy’s a dick like um anyway when I was listening to that bio when he was saying and he built his dad’s business from a four to sixty million dollar business I was sitting back there and I’m like loser and

here’s why I said it I figured out Google AdWords the day it came out I understood that search engines were gonna be big because the internet was crazy and yahood already become big it was real I understood that we would all use search engines for a long time

showing up first for very few pennies was a good idea I started running them day one it worked you typed in wine wine library showed up first you clicked it you weren’t used to it yet they didn’t even blew it out back then you weren’t even sure you

were hitting ads it was fucking gangster shit every sixth person bought something I was paying thirty cents for new fucking customers and it’s sitting in my fucking face and my business is going from three to seven to 15 to 29 in my fucking face and what did I

do I was still doing direct mail I was still doing TV I was still doing billboards which was fine because it wasn’t as overpriced as it is today but I fucking hit oil and I wasn’t pumping hard enough when he said for 260 my brain goes should have

been 250 if all the profits I was making that I was spending on other things I put back into Google it would have been 250 my friends it’s not too late for Facebook advertising and Instagram influencers it’s not is it as good as it was 36 months ago

it is not is it a hell of a lot better than it’s gonna be in 36 months it is and it is that scale there’s nothing you do it I love that somebody’s sitting here and saying yeah but it doesn’t work for my industry bullshit it is for

your industry the whole country is on it oh but Gary young kids are gone it fine I understand but when I run ads for 18 to 24 year olds on Facebook we sell the living shit out of it are they on it as much no are they amortized

out to Instagram yes this Facebook own Instagram yes should you do influencer marketing on its rim because people don’t know how to price themselves if you find people at a hundred thousand followers and you ask them to post a picture of your thing or tell him about your

thing on DM a lot of times they over price a lot of times they under price you’re gonna kiss some frogs but there’s a fuckload of princes right now I’m telling you guys I’m telling you right now take the audacity the lack of our education the laziness out

of your system and become a practitioner in Facebook advertising and Instagram influencer marketing and it will disproportionately help your business don’t know what to say and do figure it out that’s your job you want the fruits and the benefits of winning you got to put in the work

you got to lose some money you got to win some money you got to read some shit you got to try some shit but here’s the thing you’ll have to spend a lot to learn you can run a hundred dollars worth of ads and look at what it

teaches you but know this the world is broken up into two places when it comes to this sellers and marketers most people are sellers so they’re gonna spend a thousand dollars and they’re gonna expect some sort of transaction to come from it in the short term and they’re

gonna deem it in not a success the key is to understand how to build a brand on these platforms so that the business comes to you or there’s a halo effect a waterfall from the marketing my personal belief over the last two decades is to bring the most

value I always tell people don’t listen to what I’m saying watch what I do I pump out ungodly amounts of content for free every day I engage with my community every day I’m not doing this for my health or kicks and giggles I’m doing it because I want

to win a fucking Super Bowl do you understand I believe that the people that give the most value do you know how weird it was when I started Wine Library TV in 2006 I did a youtube show for the users that don’t know I really kind of broke

out in the mid-2000s because a YouTube I started the YouTube show and I would sit in front of a camera drink four bottles of wine for 20 minutes and hundreds of thousands of people watched it it was great anyway I would sell these wines in my wine store

and I would sit there and I would pan that I would drink it and say it was light and off balanced and a piece of shit and you shouldn’t drink it wines that I was selling from vendors who were my partners the reason I did that was the

people in here that realized the actual game which is in a world of the internet where there’s an abundance of free information the people that bring the most value to the audience win the people who can give away the best information for free wins for you to give

away your secrets for free you’re gonna learn two things number one there is abundance but you’re gonna learn something else when you give away your best advice for free 99% of people aren’t gonna do anything about it I’m gonna sit here and I’m sitting here for 30 40

minutes pounding for people to go home and do five hours of homework and ten days of testing to fundamentally unlock real growth in our business and ninety-eight percent of you faces aren’t gonna do it that’s life and there’s nothing I can do about it but it doesn’t make

it any less true it’s coming this golden goose like Google was for five years Google now is good Google’s fine Google AdWords is solid if you’re good at it and you put a lot of work into it you can find your pockets it’s nice it’s appropriately priced one

more demonstration with standing up and this is gonna really tie the bow of why I want you to run out of here and go start attacking this how many people here outside of live sports now mainly watch oh TTS Netflix Hulu Amazon HBO prime stand up Apple TV

stand up if you now mainly watch those I want everybody to see this this is yeah Wow is right I want everybody see this keep staying up do not go down this is massively this is the thesis of my energy of this conversation we can all agree that

this is not a high school or a junior high right age group we can now agree that us older folk watch Netflix to cool you can sit down since ninety fucking percent of you stood up my friends ABC and NBC and CBS are out of business as we

know them television commercial industry is 80 billion dollars eighty billion dollars this year on making and distributing 30 and 15-second videos that are played in between TV shows and nobody’s watching 92 percent of the fortune 500 companies in the CPG space consumer packaged goods Cheerios Cool Whip Hellmann’s

this lipstick that lipstick that cereal that soda 90 to 33% of have declined over the last two years why cuz they pour all their money into commercials we’ve got another 24 36 months and then the ceiling and the floor is gonna break and all that money is going

to go into Facebook mark my fucking words you have about 24 to 48 months to buy up real estate of attention for whatever you do sell hats you’re a lawyer you sell insurance I don’t care what you do it is grossly underpriced because your first half-ass effort of

a thousand dollars or ten thousand dollars didn’t work doesn’t mean it’s not under priced it means that you had their attention but your picture or video sucked shit and nobody watched it or did anything about it cool go figure out how not to suck shit because in 36

and 40 months when all this money comes in it will become properly priced just like Google did and then there may not be anything else for us people us normal folk who don’t have eight billion dollars in money to be able to compete for America’s attention got it

this may fucking tenth where the Internet’s the middleman where the internet is smoking out all the bad people in our society and finally expose thank God this May 10th right now the Internet is the middleman and it doesn’t care that your parents were drug addicts and it doesn’t

care that you got D’s and F’s and it doesn’t care what your grandpappy did 40 years ago it’s agnostic it doesn’t give a fuck it rewards you if you put in the right work and do it the right way and it shits on you if you don’t do

you understand if you do that means you understand what I understand which is this is one of the first times in the history of the human race where merit is being fully rewarded and if you really really understand what I just said it would make you get your

ass up right now run home and start working how how you could be letting this pass you by during this moment baffles me once you become educated it’s one thing if you didn’t see it it’s one thing if you couldn’t put the pieces together listen Manhattan was for

sale a long time ago there’s a lot of people that decided to buy other things instead of acres of Manhattan they missed it Facebook was 20 bucks a share I bought you did it there’s moments please understand this the attention of the human race is available for underpriced

dollars if you can grab it whatever you’re up to you want to be the mayor of your town you want to sell eight more homes you want to build a big pizza delivery business whatever you’re up to well disproportionately scale when you buy underpriced attention and you get

people to know what you’re up to and what you do and what value bring this is special this is a magical era and you will regret it if you don’t deploy all of your efforts against it and so while you debate that it’s not for your industry well

you sit around and what think about what other people are gonna think about you if you make that content or if the Lighting’s good or you don’t like your left side of your fucking face or whatever the fuck you think while you do all that debating people are

grabbing up this opportunity I highly recommend my friends for you to become a practitioner not a headline reader of the current state of the internet it’s called social networks on the cell phone it’s also called podcasts on podcast networks its vlogging on YouTube it’s writing long-form articles on

LinkedIn and maybe your industry is boring by your standards but it’s still your industry and if you could be the queen or king of your industry that you win and the way to do that in 2018 is to be a person that knows how to make pictures videos

audio clips and written words on seven platforms it’s simple if my friends I am NOT a big time genius I’m simple I care about one thing your attention your ears and your eyes are my religion I watch where you go I watch you saying you’re not gonna go

there you know me people here said they would never be on Instagram and now are anybody people here when they got the first emoji said what the fuck is this shit who now send poop emojis 24 hours a day some of the older cats in here said they

would never get a cell phone because their fuckin pager was good enough the cats out of the bag we’re not going back and you need to understand that social norms are changing online dating twelve years ago weird and creepy today the establishment could you imagine if I stood

up here eight years ago and said in eight years all the parents of this room are gonna want their children to go into a stranger’s car cuz they’re gonna think that’s safer than them driving themselves do you know that all across America right now if you have enough

net worth if you’re rich that the big gift for a 16 or 17 year old is unlimited uber not a new car they want their 16 year old daughter at 11 o'clock at night to go into a stranger’s car every day of the week I would have been

laughed offstage if I would have pitched you that idea 10 years ago social norms are breaking in front of our eyes the Internet is the biggest invention in the human race it is it’s changed everything and it’s going to change everything and so I implore you to be

so grateful that you’re actually navigating through this time of abundance so you’re more than welcome to watch two or three antiquated news stations who tell you the world suck shit or you can watch what’s actually happening which is this is the greatest fucking era to ever be alive

people are living longer healthier better and there’s nothing but opportunity and nobody can stop you except your lack of education or your entitlement or being fucking lazy stop [Applause] my friends the current scientifical mathematical odds of being born are 400 trillion to one like your your mom might

have got up and got another glass of wine 400 trillion to one you’re more likely to win the Mega Millions nine times in your life than you are to even have a life I like data that’s data we’ve got one life do something about it thank you [Applause]

[Music] thank you giver the hand Gary Vaynerchuk killed my hand under thank you thank you Denver Gary Vee

from https://iptvrestream.net/us/instagram-facebook-youtube-snapchat-are-the-new-tv-channels-success-resources-keynote-2018-2/

from IPTV Restream - Blog https://iptvrestreamnet.weebly.com/blog/instagram-facebook-youtube-snapchat-are-the-new-tv-channels-success-resources-keynote-2018 from Restream IPTV https://belisardacoudert.tumblr.com/post/629438798028275713

[belisardacoudert]

Instagram Facebook YouTube Snapchat Are the New TV Channels | Success Resources Keynote 2018

okay what do we want to talk about couple things the first thing that I want to talk about is perception something I've become unbelievably fascinated with recently is this binary thing of basically and we've heard of our whole lives half glass full half glass empty like I've become

unbelievably fascinated with are you sitting in this audience right now and realizing that this is the greatest era to be alive in the human race or or are you consuming content that makes you think shits terrible and fucked up and everything suck shit and it's probably somewhere in

between but for me in the context of where I want to take my talk which is the business opportunities the life opportunities I think it's a remarkable time to be alive this right here is the remote control of our society a lot of people don't like that and

I respect that you don't like that when you go out everybody's on their phones you think your kids are getting fucked up I get it but the reality of the situation is this this device and it's interaction on the Internet is really a remarkable thing I am blown

away that every person in this audience has so much more upside to achieve than ever before strictly because of the internet every person in this room every person at this conference right now including myself is grossly under estimating the internet because we're living through the beginning of it

and it's hard to calibrate it and realize how big of a deal it is but the second you start contextualizing this platform things will start getting different especially if you're in a place where you've got the mindset that this is optimism and opportunity and not just where I'm

at I basically can't wrap my head around how easy it is right now to garner attention and then deploy that attention to be the governor of Colorado sell t-shirts sell books sell your insurance practice list us home and sell it the bottom line is no matter what you

do here no matter what you do here the one thing that binds all of us is that we're all battling for attention from somebody and then we get the opportunity to tell them what we do once you understand that attention is the currency that we're all chasing then

we can start having a much smarter conversation about this watch this and I think a lot of people here will learn from this how many people here and I know a lot of you know I like I know a lot of you follow me enough to know I

like this if you follow me but just by show of hands and don't get lazy on me how many people here have run Facebook ads and it didn't work for them raise your hands actually could we do this again how many if you just raise your hand everywhere

I want you to stand up stand up don't get lazy I'm gonna give you one more second stand up if you've run Facebook ads and they did not work thank you thank you all right Denver these people suck kidding kidding kidding kidding kidding thank you for standing up

sit down here's here's why I wanted to show you that and here's the point I'm gonna try to make and here's a tactical breakthrough that I would like to accomplish knowing Robert and Tony and other people are speaking I think we could talk a lot about theoretical frameworks

and motivation of mindset I believe in that shit the most I think optimism is the most practical strategy in the game and I believe in that but one of the things I wanted to fill the void of in this schedule today is to get you to leave with

one or two practical things that actually make an impact on whatever that you're trying to achieve that number one thing that I can do for you and that practical impact is to get you to finally understand why it is super important that almost 70% of this audience stood

up and that Delta is where all the opportunity is let me explain Facebook ads on May 29 10 on May 10th 2018 is the single best advertising product known to man it is so grossly underpriced that the only thing that I've ever lived through that is similar is

early Google AdWords if I was speaking in 2003 in 2004 about what I was doing for my dad's business at the time I would have asked the same question right now the only difference is I would have asked people to stand up if they've run Google AdWords and

it hasn't worked for them and the same amount of people would have stood up meanwhile in that five to six year period of the early days of Google AdWords the number one advertiser on the platform is a small company called Amazon Amazon used Google's unbelievably underpriced attention and

to give you guys context when I was running ads on day one on Google for Wine Library I was buying wine terms like the word wine and Pinot Grigio for five and ten cents a click those words went on to be worth three and four and twelve dollars

a click attention much like real estate and every other product is about supply and demand this is the attention platform social media is the places that we deploy our attention within it I believe that right now this Facebook arbitrage is the single most coherent thing that everybody in

this audience can take advantage of but here's the problem if you don't know how to do it you're not gonna get the value of the underpriced attention a lot of people just stood up when I made that joke these people suck there was a little truth in that

sucky statement it's under they actually suck it's that their execution on that Facebook campaign side the ROI of any execution is predicated on your skill the ROI of a basketball to me is zero the ROI of a basketball for LeBron James is going to end up being billions

of dollars people make decisions that things don't work because it didn't work for them it doesn't mean that it doesn't work I promise you and I'm making this statement in a very selfish way so that I'm putting it on film so I can recall it in eight years

when I'm trying to get you to do AR or voice or AI or something else I'm gonna point to this video because in seven years all the articles are gonna say this nobody spent enough money on Facebook during its heyday between 2013 and 2020 when the biggest companies

in the world figure out how good Facebook advertising really is coca-cola and Coors Light and all the biggest brands in world I'm gonna start spending their money in the platform which is gonna kick you guys out of the feed because spending $8 to get in front of a

thousand people is gonna start costing $150 to get in front of a thousand people and more importantly we're gonna stop converting on those ads as much as we do now because we're gonna be used to them and it's always cat and mouse new advertising comes out we convert

on it it gets mature we run away from it excuse me for one second bro thanks for renting the Jets shirt fucking love you the number one thing that I would like to accomplish in this talk today is to get every person here to go home and Google

how do I run Facebook Ads for a concrete manufacturer how do I sell cattle on Facebook how do I sell homes on Facebook I want you to go home and read or watch videos for anywhere between seven and fifteen hours over the next week and then spend 5

10 50 or ten million dollars I don't know your business or your economics but if I compel you to this truth that I know is real and you decide to do it the one thing I'm scared of is you're gonna go back home and you're gonna get your

21 year old niece to do it because she gets that technology shit I am so tired of people saying that they didn't grow up with this and it's not of their generation and that they didn't know how to use it when it literally takes five to seven hours

of putting education time in to figure it out to have the audacity to say that you're 49 and you didn't grow up with it or 64 and you didn't grow up with it if you're still in the game put in the fucking work I mean people running businesses

and don't have six hours to read and test and try to figure out guys this is called communication it's how everything works there's a reason when there's a coup d'etat in a country that the first thing they do is they go after the media company to pump propaganda

into the citizens minds comes marketing communication if you are not relevant on Facebook and Instagram and LinkedIn and Twitter and YouTube right now you are irrelevant period you don't like it me either tough shit dick I don't care that you missed the good old days when the kids

went outside and played they don't do that anymore sorry there's a ton of shit that you don't do that your fucking grandma wish you did back in the day to holding on to ideology and using that to run your business is a losing formula being romantic of how

you want it to be in the world and then not affecting your business in the way that it actually is is a vulnerability we are living through the advancement of Technology technology is not going to start stop advancing cuz you don't like what it's doing and meanwhile what's

really happening is you say you don't like what it's doing but you're living it the other way there's a bunch of hypocrisy in the system and most importantly even if you don't use technology because you're a fucking hippie if you're in this audience you're trying to figure something

out right you're trying to win you're putting in the work this is game over because and this is why I'm passionate about it how many people here are retiring in the next ten years and I don't mean you're gonna fucking crush it and buy an island I mean

you're just really fucking old and you're finished ten years show me okay so for the 40 of you cool you could take some of this with a grain of salt even though I think it's relevant right now but let me make a promise to all of you of

why this really matters the reason you have to become great at Facebook advertising at Instagram influencer advertising at starting a podcast in understanding how to do white papers on LinkedIn not spamming and selling branding and marketing the reason you have to figure out this stuff the reason you

have to be comfortable with it is technology is just starting if you think it's crazy now where do you think this is going did anybody watch Google's presentation the other day yesterday did you guys see this presentation right I need an assistant that understands the nuances and context

of a human voice like literally Google yesterday showed you that anybody in the world who's an admin or an assistant right now is out of a job yeah and so my question to you is if you're not putting in the work to understand how these social networks work

how the hell are you gonna be living in the world that's coming next in augmented reality and VR and AI and machine learning and blockchain like we're not going backwards guys like we're not gonna all of a sudden wake up in a couple weeks to be like you

know what fuck it let's go back to farming and fucking go that way farming is amazing bro but you're the only fucking farmer here cool and three others I get it but guess what awesome I'm so pumped there's fuckin 19 farmers here but if this was fuckin 1897

we'd all be fuckin farmers get it that's the point right and the best part is when you use technology and branding I've got a farming friend right now he's like fuck it's getting tighter I'm like bro instead of just selling your crops why don't you start a brand

on Amazon and Shopify use Facebook and Instagram and now all of a sudden your fucking peas are the fucking coolest peas on earth it's true guys this is very simple I'm gonna say something done I don't want to say because I don't want to hurt your feelings that

I have no I don't know you but I do want to say this I need you to hear this from me around this conference it's important to me please understand something that I'm fascinated by and I'm hoping one person hears me and it's the time they needed to

hear it consuming my content coming to conferences like this reading more books debating about the way the world should be being a perfectionist debating complaining dwelling all of it excuses for not doing if you ask me what I really want I want this to be the last conference

you ever go to I'm being dead fucking serious I I want you to understand that it is very likely that if you're sitting here you are trying to find ways not to do that's not everybody might not even be most but even if one person here uses reading

eighty seven fucking mindset and motivation books and listening to 44 fucking podcasts and 13 fucking blogs and coming to nine fucking things like this a year if even one person here is doing that and by the way there's a lot more than one person here doing that it's

yeah you're laughing because you know it's fucking true cuz you know it's fucking true right how many more fucking books do these people need to read it comes down to doing you can figure out how to market your business to accomplish all your fucking goals in life whether

it has to build a pool in your backyard or to buy the fucking Jets whatever it is in-between if you're actually willing to put in the work you know what I do I fucking work 15 hours a day I fucking write my captions on my Instagram I reply

your fucking DMS I answer comments I read my email it's fucking work you want the secret it's called work it's called work and by the way do not get confused here you have to work to match the ambition coming out of your mouth this is not about working

15 hours there you got family you got other interest you do you but don't be a fucking hypocrite don't be full of shit don't tell me you're buying a fucking private jet when you're watching four hours of YouTube videos a day cuz it's work you have to figure

out what you're trying to achieve and what you want and then you need to put in the work that maps to that ambition and I know somebody's sitting here and be like yeah Gary you talk about hard work but I work smart I work smart too and hard

now what dick this is not a debate the most controllable thing listen we're all we're all built differently right we've all got different skills different charisma levels different Beauty different smarts we've all got different shit but the most controllable thing in this room the most controllable thing is

putting in the work we especially the people in this conference including myself look we are so fortunate we are so entitled there is so much abundance in the system when I see other people try to drag people down and razz on them for their success it makes me

laugh because they don't realize how much abundance is in the system there's nobody not your most direct competitor I don't give a shit if you have a flower shop on this side of the street and literally on the other side of the street there's a flower shop nobody's

taking any money out of your pocket you're taking money out of your pocket it's true so this is a mindset game for me right are you on offense and realize all this rant that I just did for four minutes and if you do cool , let's move on

Facebook Instagram Facebook Instagram Facebook Instagram Facebook Instagram let me tell you why I'm saying it it's because I'm bitter when he was talking up here and said first of all who who wrote my bio that was like my mom that was long as fucking shit fuck I was

getting pissed I was like I was like this guy's a dick like um anyway when I was listening to that bio when he was saying and he built his dad's business from a four to sixty million dollar business I was sitting back there and I'm like loser and

here's why I said it I figured out Google AdWords the day it came out I understood that search engines were gonna be big because the internet was crazy and yahood already become big it was real I understood that we would all use search engines for a long time

showing up first for very few pennies was a good idea I started running them day one it worked you typed in wine wine library showed up first you clicked it you weren't used to it yet they didn't even blew it out back then you weren't even sure you

were hitting ads it was fucking gangster shit every sixth person bought something I was paying thirty cents for new fucking customers and it's sitting in my fucking face and my business is going from three to seven to 15 to 29 in my fucking face and what did I

do I was still doing direct mail I was still doing TV I was still doing billboards which was fine because it wasn't as overpriced as it is today but I fucking hit oil and I wasn't pumping hard enough when he said for 260 my brain goes should have

been 250 if all the profits I was making that I was spending on other things I put back into Google it would have been 250 my friends it's not too late for Facebook advertising and Instagram influencers it's not is it as good as it was 36 months ago

it is not is it a hell of a lot better than it's gonna be in 36 months it is and it is that scale there's nothing you do it I love that somebody's sitting here and saying yeah but it doesn't work for my industry bullshit it is for

your industry the whole country is on it oh but Gary young kids are gone it fine I understand but when I run ads for 18 to 24 year olds on Facebook we sell the living shit out of it are they on it as much no are they amortized

out to Instagram yes this Facebook own Instagram yes should you do influencer marketing on its rim because people don't know how to price themselves if you find people at a hundred thousand followers and you ask them to post a picture of your thing or tell him about your

thing on DM a lot of times they over price a lot of times they under price you're gonna kiss some frogs but there's a fuckload of princes right now I'm telling you guys I'm telling you right now take the audacity the lack of our education the laziness out

of your system and become a practitioner in Facebook advertising and Instagram influencer marketing and it will disproportionately help your business don't know what to say and do figure it out that's your job you want the fruits and the benefits of winning you got to put in the work

you got to lose some money you got to win some money you got to read some shit you got to try some shit but here's the thing you'll have to spend a lot to learn you can run a hundred dollars worth of ads and look at what it

teaches you but know this the world is broken up into two places when it comes to this sellers and marketers most people are sellers so they're gonna spend a thousand dollars and they're gonna expect some sort of transaction to come from it in the short term and they're

gonna deem it in not a success the key is to understand how to build a brand on these platforms so that the business comes to you or there's a halo effect a waterfall from the marketing my personal belief over the last two decades is to bring the most

value I always tell people don't listen to what I'm saying watch what I do I pump out ungodly amounts of content for free every day I engage with my community every day I'm not doing this for my health or kicks and giggles I'm doing it because I want

to win a fucking Super Bowl do you understand I believe that the people that give the most value do you know how weird it was when I started Wine Library TV in 2006 I did a youtube show for the users that don't know I really kind of broke

out in the mid-2000s because a YouTube I started the YouTube show and I would sit in front of a camera drink four bottles of wine for 20 minutes and hundreds of thousands of people watched it it was great anyway I would sell these wines in my wine store

and I would sit there and I would pan that I would drink it and say it was light and off balanced and a piece of shit and you shouldn't drink it wines that I was selling from vendors who were my partners the reason I did that was the

people in here that realized the actual game which is in a world of the internet where there's an abundance of free information the people that bring the most value to the audience win the people who can give away the best information for free wins for you to give

away your secrets for free you're gonna learn two things number one there is abundance but you're gonna learn something else when you give away your best advice for free 99% of people aren't gonna do anything about it I'm gonna sit here and I'm sitting here for 30 40

minutes pounding for people to go home and do five hours of homework and ten days of testing to fundamentally unlock real growth in our business and ninety-eight percent of you faces aren't gonna do it that's life and there's nothing I can do about it but it doesn't make

it any less true it's coming this golden goose like Google was for five years Google now is good Google's fine Google AdWords is solid if you're good at it and you put a lot of work into it you can find your pockets it's nice it's appropriately priced one

more demonstration with standing up and this is gonna really tie the bow of why I want you to run out of here and go start attacking this how many people here outside of live sports now mainly watch oh TTS Netflix Hulu Amazon HBO prime stand up Apple TV

stand up if you now mainly watch those I want everybody to see this this is yeah Wow is right I want everybody see this keep staying up do not go down this is massively this is the thesis of my energy of this conversation we can all agree that

this is not a high school or a junior high right age group we can now agree that us older folk watch Netflix to cool you can sit down since ninety fucking percent of you stood up my friends ABC and NBC and CBS are out of business as we

know them television commercial industry is 80 billion dollars eighty billion dollars this year on making and distributing 30 and 15-second videos that are played in between TV shows and nobody's watching 92 percent of the fortune 500 companies in the CPG space consumer packaged goods Cheerios Cool Whip Hellmann's

this lipstick that lipstick that cereal that soda 90 to 33% of have declined over the last two years why cuz they pour all their money into commercials we've got another 24 36 months and then the ceiling and the floor is gonna break and all that money is going

to go into Facebook mark my fucking words you have about 24 to 48 months to buy up real estate of attention for whatever you do sell hats you're a lawyer you sell insurance I don't care what you do it is grossly underpriced because your first half-ass effort of

a thousand dollars or ten thousand dollars didn't work doesn't mean it's not under priced it means that you had their attention but your picture or video sucked shit and nobody watched it or did anything about it cool go figure out how not to suck shit because in 36

and 40 months when all this money comes in it will become properly priced just like Google did and then there may not be anything else for us people us normal folk who don't have eight billion dollars in money to be able to compete for America's attention got it

this may fucking tenth where the Internet's the middleman where the internet is smoking out all the bad people in our society and finally expose thank God this May 10th right now the Internet is the middleman and it doesn't care that your parents were drug addicts and it doesn't

care that you got D's and F's and it doesn't care what your grandpappy did 40 years ago it's agnostic it doesn't give a fuck it rewards you if you put in the right work and do it the right way and it shits on you if you don't do

you understand if you do that means you understand what I understand which is this is one of the first times in the history of the human race where merit is being fully rewarded and if you really really understand what I just said it would make you get your

ass up right now run home and start working how how you could be letting this pass you by during this moment baffles me once you become educated it's one thing if you didn't see it it's one thing if you couldn't put the pieces together listen Manhattan was for

sale a long time ago there's a lot of people that decided to buy other things instead of acres of Manhattan they missed it Facebook was 20 bucks a share I bought you did it there's moments please understand this the attention of the human race is available for underpriced

dollars if you can grab it whatever you're up to you want to be the mayor of your town you want to sell eight more homes you want to build a big pizza delivery business whatever you're up to well disproportionately scale when you buy underpriced attention and you get

people to know what you're up to and what you do and what value bring this is special this is a magical era and you will regret it if you don't deploy all of your efforts against it and so while you debate that it's not for your industry well

you sit around and what think about what other people are gonna think about you if you make that content or if the Lighting's good or you don't like your left side of your fucking face or whatever the fuck you think while you do all that debating people are

grabbing up this opportunity I highly recommend my friends for you to become a practitioner not a headline reader of the current state of the internet it's called social networks on the cell phone it's also called podcasts on podcast networks its vlogging on YouTube it's writing long-form articles on

LinkedIn and maybe your industry is boring by your standards but it's still your industry and if you could be the queen or king of your industry that you win and the way to do that in 2018 is to be a person that knows how to make pictures videos

audio clips and written words on seven platforms it's simple if my friends I am NOT a big time genius I'm simple I care about one thing your attention your ears and your eyes are my religion I watch where you go I watch you saying you're not gonna go

there you know me people here said they would never be on Instagram and now are anybody people here when they got the first emoji said what the fuck is this shit who now send poop emojis 24 hours a day some of the older cats in here said they

would never get a cell phone because their fuckin pager was good enough the cats out of the bag we're not going back and you need to understand that social norms are changing online dating twelve years ago weird and creepy today the establishment could you imagine if I stood

up here eight years ago and said in eight years all the parents of this room are gonna want their children to go into a stranger's car cuz they're gonna think that's safer than them driving themselves do you know that all across America right now if you have enough

net worth if you're rich that the big gift for a 16 or 17 year old is unlimited uber not a new car they want their 16 year old daughter at 11 o'clock at night to go into a stranger's car every day of the week I would have been

laughed offstage if I would have pitched you that idea 10 years ago social norms are breaking in front of our eyes the Internet is the biggest invention in the human race it is it's changed everything and it's going to change everything and so I implore you to be

so grateful that you're actually navigating through this time of abundance so you're more than welcome to watch two or three antiquated news stations who tell you the world suck shit or you can watch what's actually happening which is this is the greatest fucking era to ever be alive

people are living longer healthier better and there's nothing but opportunity and nobody can stop you except your lack of education or your entitlement or being fucking lazy stop [Applause] my friends the current scientifical mathematical odds of being born are 400 trillion to one like your your mom might

have got up and got another glass of wine 400 trillion to one you're more likely to win the Mega Millions nine times in your life than you are to even have a life I like data that's data we've got one life do something about it thank you [Applause]

[Music] thank you giver the hand Gary Vaynerchuk killed my hand under thank you thank you Denver Gary Vee

from https://iptvrestream.net/us/instagram-facebook-youtube-snapchat-are-the-new-tv-channels-success-resources-keynote-2018-2/

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