#MULTY SENSORY SEO

[aistrategisteurope]

MULTY SENSORY MARKETING

You're right to be curious about successful multi-sensory marketing! It's a fascinating approach. Here are a few brands I think are doing a great job:

1. Starbucks:

Smell: That unmistakable coffee aroma when you walk in the door is no accident. It's deliberately engineered to trigger cravings and create a comforting atmosphere.

Sound: The curated playlists contribute to the overall ambiance, often featuring mellow and relaxing tunes.

Sight: The warm colors, comfortable seating, and inviting displays all contribute to the "third place" experience Starbucks cultivates.

Taste: Beyond the coffee itself, the seasonal drinks and food offerings provide a variety of taste experiences.

2. Apple:

Touch: The sleek, minimalist design of their products encourages hands-on interaction. Apple Stores are designed for customers to touch and experience devices.

Sight: The clean, modern aesthetic of their stores and packaging reinforces their brand image of innovation and sophistication.

Sound: The distinctive sound effects of their devices, like the iPhone's unlock sound, contribute to brand recognition.

3. Lush:

Smell: This is a core part of the Lush experience. The strong scents of their handmade cosmetics fill the air, creating a unique and memorable sensory experience.

Sight: The vibrant colors and playful displays of their products are visually appealing and encourage exploration.

Touch: Customers are encouraged to touch and feel the products, testers are readily available, and the store environment is designed for interaction.

4. Singapore Airlines:

Smell: Their signature "Stefan Floridian Waters" scent is used in hot towels, on flight attendants' uniforms, and even diffused in the cabin, creating a sense of luxury and consistency.

Sight: The cabin design, lighting, and attention to detail all contribute to a premium visual experience.

Sound: Carefully selected music and announcements enhance the overall ambiance.

Taste: The airline is renowned for its high-quality in-flight meals, catering to a variety of tastes and preferences.

5. LEGO:

Touch: The tactile experience of building with LEGO bricks is fundamental to the brand. LEGO stores often have play areas where customers can interact with the product.

Sight: The bright colors and creative displays in LEGO stores are visually stimulating, particularly for children.

Sound: The clicking sound of the bricks connecting is a distinctive auditory element of the LEGO experience.

These are just a few examples, and many other brands are effectively using multi-sensory marketing. By carefully considering how each sense can be engaged, brands can create more immersive and memorable experiences for their customers.

AUTHOR:

Predrag Petrovic, European enterprise SEO expert

AI Strategist Predrag Petrovic is enhancing decision-making and reshaping customers

[makemywebsite1]

From Local to Global: Unveiling Perth’s Web Design Mastery for Worldwide Impact

Nestled on Australia’s west coast, Perth is not just a hub of vibrant beaches and sunsets; it’s also the crucible where web design melds local charm with global sophistication. Here, web design companies in Perth are not just creating websites; they're crafting gateways that connect local brands with the international stage. This blog explores the innovative strategies these trailblazers use to transform regional businesses into global names.

Crafting a Visual Language that Speaks Across Cultures

Perth’s web designers excel in creating a visual language that transcends geographical and cultural boundaries. They blend contemporary design principles with a deep understanding of cultural iconography, ensuring that every colour, shape, and image resonates with a global audience while retaining local authenticity. This approach not only captivates a diverse audience but also embeds a sense of cultural fluency into the digital experience.

Building Babel: Multi-Language Innovations in Web Design

In a city as culturally diverse as Perth, language is a bridge, not a barrier. Local web design mavens implement cutting-edge multi-language features that go beyond mere translation. They integrate regional dialects and cultural idioms, ensuring that every word on the website is tailored to echo in the markets they target. This meticulous attention to linguistic details invites global users into a space that feels personally crafted for them.

User Experience: The Universal Usability Doctrine

Good design knows no borders, and Perth’s designers are the custodians of this principle. They champion universally intuitive user experiences, creating sites that are accessible and enjoyable for everyone, regardless of where they are in the world. By prioritising clarity, speed, and ease of navigation, these designers ensure that a website’s usability is as broad as the internet itself.

SEO Services in Geelong: The Art of Global Visibility

Visibility on the web is paramount, and it requires a strategy that’s both broad in scope and specific in target. Web design companies in Perth employ advanced SEO Services in Geelong that are designed to perform across the diverse algorithms of global search engines. They craft content that ranks not only on Google but also on other engines like Baidu and Yandex, casting a wide net that pulls in traffic from every corner of the globe.

Cultural Intelligence in Design

More than just aesthetically pleasing, websites created in Perth are culturally intelligent. Designers invest time in understanding the cultural nuances that influence how websites are perceived globally. From the psychology of colour to the layout that best suits a specific audience, these web wizards ensure that every design decision enhances engagement and communicates respect for cultural diversity.

Showcasing Global Success Through Local Stories

Success stories and case studies are the narrative backbone of Perth’s web design scene. These stories vividly illustrate how businesses have transcended local markets to achieve global renown, all enabled by innovative web design. These tales not only demonstrate the strategic prowess of Perth’s designers but also inspire other local businesses to think globally.

Sonic Branding Integration in Web Design

Web design companies in Perth are tuning into the power of sound by integrating sonic branding into websites. They're crafting unique auditory experiences that play seamlessly across different sections of the site, enhancing the emotional and sensory connection with global users. Whether it’s the subtle sound of waves for a coastal brand or the bustling cityscape for urban businesses, these auditory cues deepen the user's immersion, making the digital experience vividly memorable.

AI-Driven Cultural Customisation

Taking web customisation to the next level, some visionary web design in Melbourne are implementing AI-driven tools that automatically adjust the content, tone, and aesthetics of a website based on the cultural background and location of its visitors. This dynamic personalisation not only tailors the browsing experience to each user but also breaks down cultural barriers, creating a more inclusive and engaging global online presence.

Interactive Global Story Maps

Perth's web designers are redefining user interaction by creating interactive global story maps on websites. These maps allow users to navigate a web of stories, user testimonials, and case studies from around the world, showcasing the brand’s global impact through an interactive digital globe. Users can click on locations to unlock multimedia narratives, making the exploration of a company’s global footprint an engaging adventure.

Eco-Algorithmic Design

In a pioneering eco-conscious approach, web design companies in Perth are using algorithms to create designs that reduce digital waste. These eco-algorithms optimise online resources, ensuring websites consume less bandwidth and energy, which is particularly beneficial for mobile users in regions with limited internet resources. By minimising the digital carbon footprint, these websites appeal to environmentally conscious consumers worldwide, promoting sustainability through innovative design.

In Perth, web design is more than just business; it’s a bridge that connects the local with the global. Through innovative design, multilingual support, meticulous SEO, and an unwavering commitment to cultural intelligence, web design companies in Perth are turning the city into a launching pad for brands looking to soar on the international stage. In the digital age, a website crafted in Perth is not just seen—it’s recognised worldwide.

[kmadhav041]

Create Lasting Memories

Create Lasting Memories: Etch Moments on Your Heart

Life is a tapestry woven with countless threads of experience. Some fade with time, but others become vibrant, cherished memories that warm our hearts and shape our lives. Let's explore how to intentionally create those lasting, emotionally resonant memories:

1. Connect Heart to Heart: Foster Deep Bonds

Truly lasting memories are often rooted in genuine connection. Take time to nurture relationships with loved ones. Engage in meaningful conversations, listen actively, and express your feelings openly. Shared vulnerability and laughter create bonds that withstand the test of time.

2. Embrace Vulnerability: Let Emotions Flow

Don't shy away from expressing joy, sadness, excitement, or fear. Allowing yourself to feel deeply in the moment makes the experience more authentic and memorable. Whether it's tears of joy at a wedding or a comforting hug during a difficult time, emotions are the glue that binds memories to our hearts.

Also Read: Boost Your SEO Strategy with SWOT Analysis

3. Surprise and Delight: Create Moments of Wonder

Unexpected gestures of love and kindness can spark extraordinary memories. Plan a surprise date, write a heartfelt letter, or simply offer a listening ear when someone needs it. These small acts of thoughtfulness can create ripples of joy that linger long after the moment has passed.

4. Sensory Immersion: Engage All Your Senses

Pay attention to the sights, sounds, smells, tastes, and textures of your experiences. Savor the warmth of the sun on your skin, the melody of a favorite song, the aroma of freshly baked bread, or the taste of a delicious meal. Engaging all your senses creates a multi-dimensional memory that's richer and more vivid.

5. Find Joy in Simplicity: Cherish the Little Things

Sometimes, the most profound memories arise from the simplest moments. A quiet walk in nature, a shared cup of tea, a silly inside joke—these ordinary occurrences can become extraordinary when we appreciate them with gratitude and mindfulness.

6. Give Back with Passion: Serve Others

Volunteering your time and talents to causes you care about not only makes a positive impact on the world but also enriches your own life. The memories you create through selfless acts of service can be deeply fulfilling and enduring.

Also Read: AI Evolution How Intelligent Machines Are Shaping Our World

7. Cultivate Gratitude: Find the Silver Linings

Even challenging experiences can hold valuable lessons and unexpected moments of beauty. Practice gratitude by focusing on the positive aspects of each situation. This shift in perspective can transform difficult memories into opportunities for growth and resilience.

8. Tell Your Story: Share Memories with Others

Talking about your experiences with friends and family reinforces the emotional connections you've made. Sharing stories, laughter, and tears strengthens bonds and creates a shared history that becomes part of your collective memory.

The Enduring Legacy of Emotionally Resonant Memories

Emotionally charged memories have a unique power to uplift, inspire, and heal. They serve as reminders of love, resilience, and the human spirit's ability to triumph over adversity. By embracing vulnerability, connecting deeply with others, and savoring life's precious moments, you create a legacy of joy and meaning that will last a lifetime

Also Read: Boost Your Rankings with SEO Experts

[marketerraise]

Ishmael Mustapha Teaches About the Art of Modern Copywriting

In today's fast-paced digital world, where information overload is the norm and consumer attention spans are dwindling, the role of copywriting has evolved into a nuanced art form. At the forefront of this dynamic landscape is Ishmael Mustapha, a visionary copywriter whose innovative approach and mastery of the written word have set new standards for success. In this comprehensive exploration, we delve into the cutting-edge techniques, strategies, and insights that Ishmael Mustapha brings to modern copywriting, shedding light on the principles that drive engagement, conversion, and brand loyalty in the digital age.

Understanding the Digital Consumer: Insights for Effective Communication In an era defined by constant connectivity and an abundance of choice, understanding the digital consumer is paramount to success in copywriting. Ishmael Mustapha emphasizes the importance of audience segmentation, persona development, and data-driven insights in crafting copy that resonates with target demographics. By leveraging tools such as market research, social listening, and consumer analytics, Mustapha gains valuable insights into the preferences, behaviors, and pain points of his audience, enabling him to tailor his messaging for maximum impact.

The Power of Storytelling: Creating Emotional Connections in a Digital World In an age where authenticity reigns supreme, storytelling has emerged as a powerful tool for brands to connect with their audience on a deeper level. Ishmael Mustapha understands the art of storytelling like few others, weaving narratives that evoke emotion, spark curiosity, and inspire action. Whether it's through compelling brand narratives, user-generated content, or interactive experiences, Mustapha's storytelling prowess captivates audiences, forging lasting connections and driving brand loyalty in an increasingly crowded marketplace.

Optimizing for Search and Social: Strategies for Visibility and Engagement With the rise of search engines and social media platforms as primary sources of information and discovery, optimizing copy for online visibility and engagement has become essential for modern marketers. Ishmael Mustapha leverages the principles of search engine optimization (SEO) and social media marketing to ensure that his copy reaches the right audience at the right time. By incorporating relevant keywords, hashtags, and multimedia elements, Mustapha's copy rises to the top of search results and social feeds, driving traffic, engagement, and conversions for his clients.

Designing for the User Experience: Crafting Copy for the Digital Landscape In an era where user experience (UX) is king, Ishmael Mustapha understands the importance of designing copy that is not only compelling but also intuitive and user-friendly. Whether it's writing concise, scannable content for mobile devices or crafting persuasive calls-to-action that guide users through the conversion funnel, Mustapha prioritizes the needs and preferences of his audience at every stage of the user journey. By seamlessly integrating copy with design elements and navigation features, Mustapha creates a seamless user experience that keeps audiences coming back for more.

Harnessing the Power of Visuals: Enhancing Copy with Multimedia Content In a world dominated by visual content, Ishmael Mustapha recognizes the importance of incorporating multimedia elements into his copywriting to enhance engagement and convey complex ideas. Whether it's through stunning imagery, captivating videos, or interactive infographics, Mustapha's multimedia content captures attention and reinforces key messaging in a way that resonates with modern audiences. By leveraging the power of visuals to complement and reinforce his written copy, Mustapha creates a multi-sensory experience that leaves a lasting impression on his audience.

Testing and Optimization: Iterative Strategies for Continuous Improvement In the fast-paced world of digital marketing, Ishmael Mustapha understands that success often comes from constant iteration and optimization. By implementing A/B testing, heatmapping, and other analytical tools, Mustapha continually refines his copywriting strategies based on real-time feedback and performance data. Whether it's tweaking headlines for better click-through rates or adjusting messaging to better align with audience preferences, Mustapha's commitment to testing and optimization ensures that his copy remains relevant, impactful, and effective in an ever-changing digital landscape.

Ethical Considerations: Upholding Integrity and Trust in Copywriting In an age where consumer trust and privacy are paramount, Ishmael Mustapha places a strong emphasis on ethical copywriting practices. From transparent disclosure of sponsored content to respecting user privacy and consent, Mustapha upholds the highest standards of integrity and professionalism in his craft. By prioritizing honesty, authenticity, and respect for consumer rights, Mustapha builds trust and credibility with his audience, fostering long-term relationships and brand loyalty in an increasingly skeptical marketplace.

Conclusion: The Future of Copywriting in a Digital World As technology continues to evolve and consumer behavior shifts, the role of copywriting in marketing and advertising will only grow in importance. Ishmael Mustapha's innovative approach to modern copywriting offers valuable insights and strategies for navigating the complexities of the digital landscape. By embracing data-driven insights, storytelling prowess, and ethical principles, copywriters can create content that resonates deeply with audiences, drives meaningful engagement, and delivers tangible results for brands. As we look towards the future, the lessons learned from Ishmael Mustapha's expertise will continue to shape the evolution of copywriting, paving the way for impactful storytelling and authentic connections in the digital age.

[businesscoachrahulmalodia]

Maximizing Video Marketing: Creating Engaging Visual Content

In the ever-evolving world of digital marketing, video content has emerged as a dominant force, captivating audiences and delivering messages in a dynamic and impactful way. Video marketing has proven to be a game-changer for brands seeking to connect with their target audience and communicate their messages effectively. In this article, we explore the art of maximizing video marketing by creating engaging visual content, drawing insights from the expertise of Rahul Malodia, recognized as the best business coach in India. By understanding the strategies and principles behind successful video marketing, businesses can harness the full potential of this versatile medium and create a lasting impression on their audience.

The Power of Video Marketing: Video marketing has risen to prominence as a compelling tool for storytelling, brand promotion, and engagement. It offers a multi-sensory experience that captures attention and conveys information more effectively than text alone. The visual and auditory elements of video content engage audiences on a deeper level, making it an ideal medium for conveying complex ideas, sparking emotions, and leaving a lasting impact.

Rahul Malodia’s Perspective on Video Marketing: Having guided over 250 businesses across various industries and cities, Rahul Malodia recognizes the significance of video marketing in building successful brands and connecting with audiences.

Strategies for Creating Engaging Video Content:

1. Know Your Audience: Understanding your target audience’s preferences, interests, and pain points is crucial for crafting video content that resonates with them.

2. Storytelling: Effective storytelling humanizes brands and captivates viewers emotionally. Rahul Malodia emphasizes the importance of weaving narratives that resonate.

3. Visual Appeal: Engaging visuals. Rahul Malodia discusses how visual aesthetics impact viewers’ perception of your brand.

4. Clear Messaging: Concise communication. Rahul Malodia underscores the need for a clear and concise message that viewers can easily comprehend.

5. Call to Action: Guiding next steps. Rahul Malodia highlights the significance of incorporating a compelling call to action in your videos.

Benefits of Video Marketing:

1. Increased Engagement: Video content captures and retains viewer attention more effectively than other formats, leading to higher engagement rates.

2. Improved Brand Recall: Visual content leaves a stronger imprint on viewers’ memories, increasing brand recall.

3. Enhanced SEO: Search engines prioritize video content, improving your website’s visibility and search rankings.

4. Versatility: Videos can be repurposed for various platforms and purposes, maximizing their utility.

5. Emotional Connection: Video’s ability to evoke emotions helps build a personal connection between your brand and your audience.

Practical Tips for Successful Video Marketing:

1. Optimize for Mobile: Ensure your videos are mobile-friendly, as an increasing number of viewers access content on their smartphones.

2. Video Length Matters: Tailor video length to the platform and audience. Shorter videos work well for social media, while longer videos are suitable for tutorials and in-depth content.

3. Quality Matters: Invest in production quality. High-quality visuals and sound enhance viewer engagement and perception.

4. Consistency is Key: Maintain a consistent tone, style, and posting schedule to build brand recognition and viewer loyalty.

5. Analytics and Feedback: Monitor video performance metrics and gather feedback to refine your video marketing strategy over time.

Crafting Compelling Visual Narratives: Video marketing is more than a passing trend; it’s a strategic imperative for brands seeking to engage and resonate with their audiences effectively. Drawing inspiration from the insights of the best business coach in Jaipur, Rahul Malodia, businesses can craft engaging visual narratives that leave a lasting impact. By knowing their audience, embracing storytelling, and delivering clear and compelling messages, brands can leverage the power of video marketing to connect, inspire, and drive action. In a digital landscape where attention spans are fleeting, video content offers a powerful way to capture attention and leave an indelible mark on the minds of viewers.

[apisys-technologies]

The Ultimate Guide to Advertising in 2023

Describe what you think of when you hear the word advertisement.

Do you recall your favorite website's banner ads? Those amusing Super Bowl ads, right? posters in subway stations or billboards along the road?

While most of us have a good notion of what advertising looks like, we frequently struggle to define exactly what it means and how to do it successfully.

Advertising has changed significantly over the years, from the printing press to pop-up advertisements. Although this is the case, the need for advertising still exists, and the methods and guidelines that make for high-quality advertising haven't altered either. We shall go over it in this manual.

One of the earliest forms of marketing is advertising, which tries to persuade its audience to buy, sell, or take another action.

Good advertising aims to be incredibly persuasive, memorable, and occasionally risqué.

Additionally, there are several techniques to carry out advertising. We'll cover this topic later in this guide, but radio ads, billboards, branded t-shirts, and social media endorsements all constitute advertising.

Advertisers are crucial since the advertising industry as a whole depends on them. The cost of commercials is borne by the advertiser, therefore if they decide it is not worthwhile to run ads, the advertising sector will face serious difficulties.

Although not all marketers are advertisers, all advertisers are marketers. Let's examine the distinctions between marketing and advertising in more detail.

Marketing vs. advertising

The whole strategy a business uses to build brand awareness and persuade customers to buy is called marketing. The act of spreading messages centred on these broad objectives is known as advertising.

Marketing, which is the general phrase for interacting with your audience, includes advertising as a subset.

Numerous channels are included in marketing, including:

Marketing via social media and email Paid SEO and advertising for public relations.

Instead, marketing includes more than just advertising.

Advertising Techniques

Print Ads

 Billboards and Bus Ads

TV ads Radio 5

 Event Promotion

Direct Mail

There are numerous ways that advertising might appear. The various forms of advertising and distribution channels that have been employed by advertisers over time are listed here.

1.Advertising in Print

Posters, notices, flyers, and other promotions that are printed out physically are referred to as print advertising. Ads in newspapers and magazines are also included.

Although the way we create and consume print advertising has changed over time, it has remained a reliable medium for advertising, particularly as digital advertising has developed (which we'll explore next).

Print advertising is less easily tracked and studied than digital media. Thankfully, companies have come up with great strategies for integrating print advertising into larger digital efforts.

2. Transit ads and billboards

Print advertising is much more broadly referred to as billboard advertising. The layout, pricing, and size of billboard and public transportation advertisements varies from those of traditional print advertising.

For instance, billboards are frequently created with little to no text so that viewers can comprehend the message while driving by or riding in a train. Additionally, as these advertisements are designed to promote brand awareness, they typically merely contain a brand name or phone number (versus a website).

3. TV advertisements

TV commercials are brief adverts created and funded by businesses and organisations hoping to draw viewers to a network or TV programme. Since the creation of the television, TV advertisements have existed, but with the advent of streaming TV, they have undergone a significant transformation.

Print and certain internet ads can't quite match the reach and multi-sensory experience that TV commercials offer (millions of viewers). In contrast, TV advertising are more expensive, your audience can ignore them, and they are more difficult to precisely target than other mediums.

4. Radio

Speaking commercials that are played on radio channels in between songs and other programmed are referred to as radio advertising. This approach was first used in 1920, the year of the debut of commercial radio.

Local and regional advertising is especially effective on the radio. Today, podcast advertising is a comparable but more successful strategy, particularly for listeners in national markets.

5.Event advertising 

Sponsoring an event or getting a booth at a trade show or conference is advertising. Even though it costs less than organizing your own event, you still get to interact with attendees and market your business.

6. Postal Mail

Postcards, booklets, and catalogues are examples of direct mail advertising that are sent home with your target market. Compared to the other advertising methods on our list, direct mail is more personal, but it also costs a lot of money. (Take into account just the cost of postage.)

Electronic mail, generally in the form of email newsletters or advertising, is another direct mail tactic. This relates to the topic of digital advertising, which is covered next. We'll start by unpacking that.

Digital Advertising

Online Marketing Over 4 billion individuals are utilising the internet as of right now. This figure is a 300% increase from 2005. The usage of the internet is growing rapidly and will not slow down.

You're behind the times if you're not advertising online. In addition to giving you direct access to more than half of the global population—including more than half of your target audience—the internet also provides a huge selection of advertising formats and channels.

The platforms, finances, and tactics available to marketers now allow them to reach their target consumers in a variety of ways.There are numerous resources that can assist you in putting your advertising strategy into practise, many of which are free.

The most popular methods of web advertising are as follows:

Pay-Per-Click Advertising

All search engines, including Google, Yahoo, and Bing, have their own paid advertising. In pay-per-click advertising, or PPC, ads are displayed at the top or sides of search results and keywords are bid upon.

When a consumer submits a query to one of those search engines, advertisers have the opportunity to display their ads above organic search results. This is what makes PPC so effective because it places your adverts in front of people who are already looking up related terms.

Social Media Promotion

Whether your company is just getting started or already established, think about advertising Because social media platforms are aware of the value of their content, they offer the option to sponsor or promote postings.Your message is presented to your target audience through social media adverts, which motivates people to interact, click through, and make a purchase.

Because it generates more cash, social media platforms increasingly prioritise ad space above original content.

some social media advertisements. These will boost your social media accounts and expand your following in addition to promoting your goods and services.

These marketing strategies, when implemented effectively, will work wonders for your company's name and products.

Advertising is a fantastic addition to your marketing arsenal because it has a rich, vibrant history.

The opportunities to market and promote your business are endless and include print ads, radio sponsorship, TV commercials, and social media promotion.

Create a clear, authentic brand story that demonstrates how your company's values fit with those of your audience in order to effectively engage and connect with them, speak their language, appeal to their emotions, and capitalize on their need to belong to a community.

[tasteracha]

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do NOT repost these works.

[taymkm-blog]

Fours Cause Anxiousness, Hyperactivity In Teenagers.

Construct your company in no time at all. If a great SEO is worked with, then great suggestions can be produced and also decisions can be taken just how to place your site to the very first ranking, as well as later even more time can be invested to enhance company in all various other elements. After functioning six years at Apple he established his own company, Digital Renegades, where he combines a talented team of individuals with one solitary goal: to bring attendant top quality, headache complimentary web services to small business proprietors worldwide. As web content makers create and also post posts, they ought to be adhering to all Search Engine Optimization best methods, including appropriately enhanced titles, headers, as well as backend HTML formatting to make it simple to read by both the search as well as the individual engines. Although this sort of marketing with sensory experience was prevalent in the food sector, particularly in patisseries, for notifying routine clients of the intro of brand-new menus and also tastes, it is only in the current times that this kind of approach has been tried out in all type of other products and services. Similarly, if you are making use of an automated web marketing system to attract people into your service and also are questioning why they are releasing as quickly as they're signing up with after that I'm going to discuss an easy fact of life about Multi Level Marketing. When other organisation tasks can be more pressing than a social media sites update, Facebook and other social websites can soon become ignored and loaded with articles that have been put up occasionally with no believed in the process. Qamar Zaman is a Dallas Search Engine Optimization as well as Lawyer Marketing Expert who has actually been included in Huffington Message, Forbes, The Entrepreneur and also many authority profession journals in the USA as well as The Cayman Islands' neighborhood papers as an expert in search. Co-brand web content: Create an useful record or digital book that supplies lots of fantastic details that you know your customers will certainly demolish. (You ought to be doing this routinely anyway) Take this field-tested totally free record and also use it to your companions as a device they can supply to their customers as well as leads. Naturally, there will certainly always be more hacks that you can implement to get more competent leads for your organisation-- still, the best key to success in the lead generation tussle is to constantly examine brand-new methods and most notably to stay devoted. Getting yourself in the first web page as well as even better in the leading half of the page will certainly ensure that your website will certainly create public recognition of your site's existence and ultimately generate more traffic, website traffic that can result in potential earnings and company. We spruce up as well as fine-tune things a little, we produce fantastic useful web content that is just what the target market desires and BAM, they often start obtaining even more telephone calls and also produced leads than they can deal with in a short period of time. Not only does the social media sites giant offer you a means to individualize your technique, but it assists you concentrate your list building on those people or service consumers that fit your target audience to a T". Regional lead generation is not that a lot various from standard lead generation. It is the perfect means to mix service and enjoyment with the integration of socialising as well as building partnerships which nearly verge on friendships with the best people. With practice, you will certainly develop a sense of which brings about "roll as well as pick" out your online marketing efforts to as well as assist them build their service with the expertise you have gathered.

[dal-7-blog]

Cardiology Information

When your service depends upon getting brand-new leads regularly, there are some alternatives that are open to you which can help you to accomplish it. In today's highly sophisticated environment, there are several services that tend to focus on digital means of getting in touch with possible consumers, such as via social networks or e-mail advertising and marketing. They are experienced in supplying customers with interactive systems, where they can try out the brand-new items or organisation services to examine their trustworthiness, and also the unique promotions are examined out with sensory facets of view touch or taste, to etch the experience in the mind and memory of the prospective customer. You require to get your advertisement to get to a lot of leads who will certainly want the items or services you use by providing sufficient information and education while supplying them something appealing that'll get them to make a move. Although such databases can be valuable due to the fact that they consists of countless records, they are best made use of as a reminder or lead generator for locations to search for records, and must not replace court searches of areas where a person has actually lived or functioned unless the database contains the same information that is available at the courthouse. On-line lead generation refers to exercise of gathering a customer or gaining's details - usually in exchange for a service, item, or info , and after that re-selling that details to business intrigued in advertising and marketing to, or selling to those gathered leads. So, before purchasing a single NETWORK MARKETING e-mail lead, ask the vendor to see the squeeze web page their leads are replying to. They most likely will not intend to reveal it to you, but you need to make it clear that's the only means you might deal with them. Many organisations haven't specified and distinguished between MQLs and also SQLs since they do not have the moment, the info, or the experience required to do it right." For this objective, we have actually developed an overview to help you define this inside. Lead generation can take place in several means, and also the majority of sales as well as advertising people have a tendency to consider it as downloadable material that requires to be developed and afterwards sent to customers completely free, in exchange for their e-mail addresses. Columnist John Lincoln says that long-form web content assistance in establishing your authority in your area while boosting the likelihood of sharing and target market engagement, every one of which converts to far better brand understanding and also even more leads. Today, one of the most reliable advertising and marketing techniques consist of a combination of outbound and also incoming techniques, integrated by a cohesive technique built on the purchaser's journey While it's no longer effective to just disturb people and also ask for their business in today's multi-media, multi-channel globe, you need to get the word bent on your target market regarding the practical info and resources you've produced to attract them when they are seeking this information. There's no very easy method to claim which structure platform offers the "best" devices for making a service site that is simple to browse, provides people the info they need, gets to the audience searching for it, as well as has professional gloss. An excellent marketing coach can aim company owner to effective methods to use needs analysis, job planning and also management, feasibility research studies as well as niche research study Internet site structure, and SEO as well as other abilities to efficiently enhance their online presence. Kevin: Yeah, and not just that, however this specific internet developer was billing this local business owner over $300.00 a month for a seo plan." So, I do not understand what was going to remain in that plan, however it's type of like marketing somebody an auto and then telling them that the engine is going to cost extra, as well as I see this a lot where entrepreneur simply don't know just how to hire the best advertising people. This implies that it is feasible that something we made use of to do can come to be no more valid and also there is no point in doing it or as much of it. At the very same time, we may need to do something brand-new in order to maintain making progress on the number of leads we are generating for you. Currently you need to recognize what to do with all the subscribers (otherwise known as email advertising and marketing leads) you have actually gained so you can make use of the fact that for each dollar invested in email marketing in the U.S., the average ROI is $44.

[aistrategisteurope]

Multi-Sensory Marketing Examples

The Symphony of the Senses: Why Multi-Sensory Marketing is the Future of Brand Engagement

In an increasingly digital world, where consumers are bombarded with information and advertising at every turn, brands are constantly seeking innovative ways to cut through the noise and create lasting connections. Enter multi-sensory marketing, a powerful approach that transcends the visual realm and engages all five senses to craft immersive and unforgettable brand experiences. By strategically orchestrating sight, sound, smell, touch, and taste, brands can forge deeper emotional bonds with consumers, enhancing brand recall, fostering loyalty, and ultimately driving sales.

The traditional marketing playbook, heavily reliant on visual stimuli, often overlooks the profound impact of our other senses. Yet, neuroscience tells us that our senses are intricately intertwined, working in concert to shape our perceptions and emotions. The scent of freshly baked cookies can evoke childhood memories, a particular song can transport us back to a specific moment in time, and the feel of a luxurious fabric can elicit feelings of comfort and indulgence. Multi-sensory marketing taps into this powerful synergy, creating a holistic brand experience that resonates on a deeper, more subconscious level.

Consider the impact of visual aesthetics. While sight remains a dominant sense, multi-sensory marketing goes beyond simply using attractive imagery. It's about crafting a visual language that aligns with the brand's identity and evokes desired emotions. Apple, with its sleek product design and minimalist store aesthetic, projects an aura of sophistication and innovation. Lush, the cosmetics retailer, explodes with vibrant colors and playful displays, creating a sense of energy and fun. But visual appeal is only the first note in the symphony.

Sound plays a crucial role in shaping our perception of a brand. A carefully curated soundtrack can set the mood, influence customer behavior, and even enhance product perception. Starbucks, for instance, uses a consistent blend of mellow jazz and acoustic music to create a relaxing and inviting atmosphere. Imagine, instead, if they blasted heavy metal music – the incongruity would be jarring and detrimental to the brand experience. Beyond background music, sonic branding, through the use of jingles or signature sounds, can create powerful auditory associations. Think of the iconic Intel chime or the satisfying "pop" of a Pringles can – these sounds are instantly recognizable and inextricably linked to their respective brands.

Perhaps the most underestimated sense in marketing is smell. Yet, scent has a remarkable ability to trigger emotions and memories. The aroma of freshly brewed coffee can entice customers into a cafe, while the smell of leather in a luxury car showroom evokes a sense of opulence and craftsmanship. Retailers are increasingly using ambient scenting to create specific moods and enhance the customer experience. Imagine walking into a spa and being greeted by the calming scent of lavender, or browsing a bookstore filled with the comforting aroma of old books. These olfactory cues create a powerful sense of place and enhance the overall brand experience.

Touch is another crucial element in multi-sensory marketing. The texture of a product, its weight, and how it feels in the hand can significantly influence our perception of its quality and value. Luxury brands understand this implicitly, using premium materials and meticulous craftsmanship to create products that feel as good as they look. But touch extends beyond the product itself. Consider the feel of a plush carpet in a hotel lobby, the smooth texture of a high-end shopping bag, or the satisfying click of a well-designed button. These tactile details contribute to a sense of quality and attention to detail that elevates the brand experience.

Finally, taste, while often limited to the food and beverage industry, can be a powerful tool for creating memorable brand experiences. Free samples, tasting events, and interactive cooking demonstrations engage consumers directly with the product, allowing them to experience its flavor and texture firsthand. Beyond the obvious applications, brands can creatively incorporate taste into their marketing efforts. For instance, a toothpaste brand might offer samples of flavored chewing gum to reinforce the association with freshness.

The true power of multi-sensory marketing lies in the synergy of these elements. It's not just about stimulating individual senses, but about creating a holistic experience where sight, sound, smell, touch, and taste work together harmoniously to tell a compelling brand story. Imagine a high-end chocolate shop. The visual appeal of the beautifully arranged chocolates, the enticing aroma of cocoa, the smooth texture of the packaging, the gentle clinking of the serving tongs, and finally, the exquisite taste of the chocolate itself – all these elements combine to create an indulgent and unforgettable experience.

Multi-sensory marketing is not merely a trend; it's a fundamental shift in how brands connect with consumers. In a world saturated with visual stimuli, brands that engage all five senses will stand out, creating deeper emotional connections and fostering lasting brand loyalty. By orchestrating a symphony of the senses, brands can transform ordinary interactions into extraordinary experiences, leaving a lasting impression that resonates long after the initial encounter.

SEONSAENG:{Predrag Petrovic }

[architectnews]

Landmark Diageo Distillery, Yunnan Province

Landmark Diageo Distillery, Yunnan Province Commercial Architecture, Chinese Building Development, Images

Landmark Diageo Distillery in Yunnan Province

3 Mar 2022

Design: OLI Architecture

Location: Yunnan Province, China

Photos Courtesy OLI Architecture

Landmark Diageo Distillery, China

Known for creating transcendent designs around the world, OLI Architecture’s newest project for Diageo China, Ltd. broke ground recently and applies the studio’s characteristic attention to form, light, and site resonance to a new distillery and visitors’ center nestled in the valley of China’s snowcapped Cangshan mountains.

The whisky distillation process, coupled with OLI Architecture’s signature response to surrounding landscape, inspired the design concept “Of Nature, to Nature,�� highlighting the circular relationship of the architecture to its context. The collection of buildings and outdoor spaces make extensive use of local stone and are harmoniously embedded into the terrain to follow the natural elevations of the site. The complex then dramatically opens on the southern exposed face to reveal the landscape, mountains, and vast sky.

The distillery, and its extensive water features stepping towards the east, are supplied by the locally sourced pristine spring water, purified, and reused after the crafting of the high-quality single malt whiskey. Completing the cycle, the lushly landscaped east end, with natural retention pools of post-production purified water, supports native endangered species promoting the biodiversity of Yunnan.

Phase one of the project incorporates a 2,500sqm Visitors’ Center with a technologically advanced 12,500sqm distillery. The visitors’ center, arrival, and reception areas welcome guests in advance of their tour through the production facility, designed to be an immersive, multi-sensory experience. The tour culminates with a whiskey tasting in the Barrel Tower, an iconic beacon in the landscape, influenced by the local Dali architecture. Visitors can also enjoy additional hospitality spaces including a high-end tasting lounge of locally sourced ingredients, retail store, café, and a multi-function and VIP space for events and distinguished guests. The distillery is organized into zones for the complete whiskey production process – grist, milling, mashing, fermentation, distilling, coopering, filling, cask storage, and maturation – with offices for the engineering team and support staff. The site and program will be further developed in future phases.

Founding Partner Hiroshi Okamoto says, “It is an honor to partner with Diageo to bring this first-of-its-kind distillery and visitors’ center to one of the most bio-diverse regions not only in China but the world. Together, we have created a new destination that not only celebrates the artistry of whiskey production and pays homage to the local Dali context and deep Scottish whiskey traditions, but the natural elements that make it possible and create an environment to best enjoy it.”

Landmark Diageo Distillery in Yunnan Province, China – Building Information

Design: OLI Architecture – http://www.oliarch.com/en/home

Project Team Architect Hiroshi Okamoto, AIA LEED. A.P. Founding Partner Bing Lin, Founding Partner Christos Athanasopolous, Intl. Assoc. AIA. Project Manager Valentina Angelucci, Designer Haoyu Wang, Designer Sanghoon Seo, Designer Zhen Hua, Designer Kojo Quainoo, Designer Aleksandr Dmitrashchuk, Designer Benjamin Woolworth, Designer

Client: Diageo China, Ltd. Local Design Institute: Haisum Engineering Co. Ltd. Brand Strategy Consultant: Hillcrest Consulting LLP Project Management: PM Group

Photography Courtesy OLI Architecture

Landmark Diageo Distillery, Yunnan Province images / information received 030322

Location: Yunnan Province, China

Yunnan Architecture Designs

Villafound Jade Hotel Lijiang Lodge Architect: Nie Jianping photograph : Chen Weizhong © Nie Jianping Villafound Jade Hotel Lijiang Lodge in Yunnan

Pu Zao Restaurant, Tongde Plaza, Kunming Architect: Yiduan Shanghai Interior Design photograph : Xu Xu-Juns Pu Zao Restaurant in Yunnan

Museum of Handcraft Paper, Gaoligong, Yunnan Province, China Design: Trace Architecture Office photo : AKAA Museum of Handcraft Paper Yunnan Building

Chinese Architecture

Contemporary Architecture in China

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Chinese Architects

Jilin Financial Centre Commercial Complex, Jilin Province Architects: Aedas image courtesy of architects office Jilin Financial Centre Commercial Complex Building

Industrial Service Centre in Jinwan Aviation City, Zhuhai Architects: 10 DESIGN image courtesy of architects office Industrial Service Centre in Jinwan Aviation City

Sanya Block 5, Hainan Province, Southern China NL Architects Sanya Block 5

China Southern Airport City , Guangzhou Woods Bagot China Southern Airport City Guangzhou

Chinese Buildings

Comments / photos for the Landmark Diageo Distillery, Yunnan Province designed by OLI Architecture page welcome

China

The post Landmark Diageo Distillery, Yunnan Province appeared first on e-architect.

[videomarketingblogger]

Having a smooth ride creating your Youtube Asmr channel

I've been overrun lately by questions asked by newbie ASMR creators about basic Youtube functionalities and content creation so I thought I'd group all my hints on a web page.

Creating your first Youtube channel can be a real pain because the information we seem to need is always more than the one we seem to find and Google's support pages can be quite confusing (and they most often miss links too!).

Issues that will be covered include (but won't be limited to) what usually newbie Youtube users have difficulties with: recording videos, using video editors, choosing the right equipment, reading Youtube analytics, setting personal Youtube urls, using social networks the most effective way, monetizing the channel, partnering or affiliating with Multi Channel Networks (MCN) setting up donation links and much more.

Feel free to leave a question in the comments section for any issue you've encountered on your video filming session or channel and I'll cover the topic.

Tech Term Glossary 

 ASMR: stands for Autonomous sensory meridian response, it is a neologism for a physical and psychological phenomenon characterized as a pleasurable tingling sensation in the top and back of head, scalp, back, arms and legs in response to visual, auditory, tactile, olfactory, and/or cognitive stimuli.

Embedding: In terms of Youtube and videos it means to place a video to another site, like a blog, tumblr. It uses specific coding.

MCN: stands for multi-channel network, it is an organization that works with YouTube and its channels to offer assistance in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.

Metadata: A set of data that describes and gives information about other data, it helps YouTube index your content.

Paypal: An international e-commerce business allowing payments and money transfers to be made through the Internet.

RPM: stands for Revenue per mille - literally Revenue per thousand impressions of the video.

SEO: stands for Search engine optimization, it is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

SERP: Stands for Search Engine Report Page and it is the listing of results returned by a search engine in response to your query. Your best interest is to appear on the first pages with your channel, social network profiles and blogs.

ULR: Stands for Uniform Resource Locator - it is a specific string of text used by Web browsers (and other network software) to identify a network resource on the Internet like Web pages, text documents (PDFs, Excel sheets...), graphics (pictures), audio files, etc.

[lceylee0826]

Shaping smell

Project Description:

This project made a playful visualisation of transient smells into sculptural forms, examining the world through texture and gesture.

Eventually, this project used the outdoor experience space to attracted audience(Who live busy, urban lives, and lack time to observe surroundings), hoping to change public perception of their own city environment by introducing a new perspective of experiencing familiar surroundings through sensory techniques and cross-modal communication.

Process Video Link - https://youtu.be/ul9L09mTmdM (Click it!!!!!)

Inspiration 

In once daily design practice, me and my partner searched for an district in Xu hui, Shanghai and made a ‘smell mapping’. 

The range and category of different scents can be clearly seen through the map, however, when I interviewed the people who lived or worked there, they told me that it‘s hard to feel the smell around them. Besides, when I asked them to rank the senses in order of importance, many people ranked the sense of smell last. 

Vision in the main sense that how they feel the city and the world.

This inspired me to think wether if I could heighten the sense of smell, so that could encourage people to feel surroundings in a unique perspective?

But firstly, I do some research about the potential of our smell sense.

Research 

A ‘YiXi’ speech’ What should we give up when we give up the smell?’ By Zhou Wen

https://www.yixi.tv/speech#/speech/detail?id=556

Through Zhou Wen’s ’YiXi’ speech’ What should we give up when we give up the smell?’ I found some people often overlooked the sense of smell, but smell does have lots of potential and possibilities. (Find spouse, detect diseases and dangers, etc.)

‘Verbeek the historical significance of smell’ By Caor Verbeek

<https://www.ted.com/talks/caro_verbeek_the_historical_significance_of_smell > 

“What if we would combine the latest technology with all this more meaningful historical and art historical uses that we can really start to use  smell in a much more meaningful way and even without the technology , we can just start now” “They say an image can say more than a thousand words well , I say a smell can say more than a thousand images.” By Caor Verbeek

Scent can help us feel the things around us in a new way, and can enhance our memories, emotions, and experiences.

‘Bee’s’ By Susana Soares

https://www.dezeen.com/2013/11/20/honey-bees-can-be-trained-to-detect-cancer-in-ten-minutes-says-designer-susana-soares/

This project uses bees to sense the smell molecules of cancer. 

‘Smell+’ By Auger Ioizaeu

http://www.auger-loizeau.com/projects/smell

This project explores the human experiential potential of the sense of smell, applying contemporary scientific research in a range of domestic and social contexts.

Then I found some artist research about exploring between humans sense and space, I drew inspiration from thesis case studies.

<while nothing happens>  By Ernesto Neto

The designer was trying to use a new way to enhance people's experience. He spread difffferent scents into largescale installations. Each corner of the room emitted difffferent flflavors. The sense of smell could help us perceive a space again.

<Small Room Prototype 4> By Walter Pichler

The designer aimed to solve the problem of personalized life between design, architecture and art. He created a small enclosed space in which vision and hearing are magnifified to the extreme. Could we focus on the sense of smell and let people feel the world through smell?

Based on this, I would like to test if the sense of smell is enhanced, can it allow people to reshape the world in another way?

Experiment1

Conducted two experiments，outdoors and indoors.

Collected some representative flavors which belonged to this street and tested them in a closed space. Hoping to explore whether people could better perceive different odors in a closed space and whether they can reconstruct a space with different odors.

Summary: 

In a quiet room, people can draw conclusions through analysis. For example, when you continuously smell flowers, coffee, perfume. Most people think this is a shopping mall or office building, and most people use cool colors to describe these flavors. 

When smelling different foods, people tend to think of it as a market or a commercial street. Mostly use warm colors to describe.

Experiment 2

Invited the audience to use the sense of smell to explore a street which was unfamiliar to him. Later he would reconstruct the impression of the street based on his smelling experience. 

I found people could use color, shape, even 3D model to reshape surroundings through smell.They also told me that visualize smell can strengthen the feeling of things.

It drived me to consider use the method of cross-modal communication to reshape the familiar things and encourage people to feel them again. 

‘The Color of Smell’ By Hannah Weise

https://muep.mau.se/bitstream/handle/2043/21031/TP1_HannahWeiser_June2016.pdf?sequence=2

This artist is also doing research on smell, he invited everyone to come and create a unique scent brush with him, which I was attracted very much. 

Because the sense of smell is quiet special, abstract. I hope in this project I could include more samples to determine the shape and color of the installation. In ‘The Color of Smell’ By Hannah Weise, he engaged people to draw sketch in order to visualize the smell. Thus I decided to use the methodology of participatory design in this project.

At the same time, I read a lot of literature about the importance of smell sense.

<Sex Differences in Human Olfaction: A Meta-Analysis>  By Piotr Sorokowski ,Maciej Karwowski, Michał Misiak, Michalina Konstancja Marczak, Martyna Dziekan, Thomas Hummel and Agnieszka Sorokowska <Relationships between personality traits and attitudes toward the sense of smell> By Han-Seok Seo , Suji Lee a, Sungeun Cho <Research progress on olfactory function in schizophrenia patients> By  ZHANG Huijuan，JIN Jin，LI Chunbo

Summary：

The sense of smell affects human behavior: 

Environmental Safety：1 Detection of microbial risks (feces/rot/corruption) 2 Non-microbial risks (gas leakage, etc.) 3 Perceived danger 

Personal identity：1 stimulate emotions 2 detect age 3 sexual interest spouse selection 4 retain memory 

Personal Safety：1 Detecting diseases (Alzheimer's disease/Parkinsonism/Autism/Severe Depression/Mental disorders, etc.) smell may become a standard for early identification of high-risk groups.

<https://yixi.tv/#/speech/detail?id=556> By Zhou Wen

The human sense of smell is not degraded, and the human sense of smell is very powerful. But our sense of smell reaches its peak when we are in our 20s and 30s, and then gradually declines. MHC (HLA) will affect our judgment on the gender of others, so as to make spouse selection. Research has shown that most couples have a large difference in HLA. So when scientists use androstadienone (male hormone) and estrogen (female hormone) to make people judge gender based on their bias. This also proves that when the visual gender cues become blurred, smell can indeed help us to judge the gender of others. Women's olfactory ability>male. Young people's olfactory ability>old people. Women are easy to judge by smell.

<Olfactory disorders and olfactory function test> By Ni Daofeng

In the 1970s, the National Neural and Communication Disorders and Stroke Advisory Committee estimated that 2 million Americans had taste or smell disorders. According to recent statistics, the National Earth Society and the Monell Chemical Sensation Center reported that 1.2% of the 1.5 million participants had permanent anosmia and 62.4% had temporary anosmia. There are no epidemiological data on olfactory disorders in our country, and there are few related studies. Dysosmia has not received enough attention. Patients often do not mention changes in the sense of smell. Doctors often ignore changes in the sense of smell during medical consultations and even medical record writing.

Through these article research，I have come up with the idea B———Use virtual reality to visualization smell, identify the safety of objects. Then I do some other research，mainly focused on smell visualization.

‘DESIGN OF OLFACTORY INFORMATION VISUALIZATION ——OLFACTORY AR WATCH "OWATCH" ’By Yechen Zhu

‘Bioelectronic nose and its application to smell visualization’ By Hwi Jin Ko,Tai Hyun Park

It is very difficult to visualize smell. There are extremely high requirements for professional knowledge, graphic control, and data collection and research. 

‘One and Three Chairs’ By Joseph Kosuth 

Joseph used three different forms to define a chair. It led me to think to different forms to expressing the same thing to expand people’s experience.

Combine with Sarah Sze‘s Ted talk ’How we experience time and memeory through art ’https://www.sarahsze.com , I learned that memories, and experience brought by real objects cannot be replaced. which made me want to use a physical way to simulate smell.

Finally, I decided to use those two forms: photography and 'smell visualization' installation.

‘Reverse of volume ACG’ By Yasuaki Onishi 2010

The Japanese artist is good at using multi-media to visualize the invisible in the form of a three-dimensional installation.It’s the same direction as I wanted to try. 

‘Water Line’ By Maya Lin. 

‘Heo’ By Seung Mo Park https://www.seungmopark.com

They’ve inspired me to use materials (Aluminum wire / Hot melt glue gun) to make installations.

’Pixel Forest’ By Pipilotti Rist

https://necsus-ejms.org/confronting-the-screen-pipilotti-rist-pixel-forest-at-the-new-museum/

In order to enhance people's viewing experience and discuss the relationship between people and the screen, designer created a device to isolate the outside world.I am attracted by this form of creating a small isolated space.

When my installation is hidden in a sheltered environment, it may help people to focus on it and let people experience better. Based on it, I'm going to build dark boxes which can contain my smell installations.

Design concept

I decided to build an outdoor experience space that contains 4 smell visualization installations and 4 photographs through all the research. Let the audience actively visit these ‘Smell Models’ naturally and playfully while they could feel the surroundings differently. Besides, they could pay more attention to our smells sense.

Design process

Based on previous interviews, I focused my audience on those who lives busy and lack time to observe the surroundings. I hope to create special experiences to attract them naturally. I communicated with them on the subject of work, stress, and the city environment.

Many office workers (32) told me that it is difficult for them to have time to observe the city in daily life. Thus I decided to set up my installations near a office building and to pick some object that we are usually familiar with. Combined with daily observations, I finally planned the scope of objects into 4 categories：flowers and plants, living organisms (animals), and artificial composites.

Finally, I found 4 representative objects outdoors nearby some offices.(flower, grass, stray cat, half bottle of water)

’What a smell looks like’ By University of Colorado Boulder studies the fIuid mechanics of fragrancesa lab 

https://www.pbs.org/newshour/science/what-a-smell-looks-like

This team’s study showed that the smell looks like 3D figure and will continue to diffuse. From seen this, I will use those shapes to make the installation.

Participatory design

Because the sense of smell is quiet special, abstract. I hope in this project I could include more samples to determine the shape and color of the installation. In ‘The Color of Smell’ By Hannah Weise, he engaged people to draw sketch in order to visualize the smell. Thus I decided to use participatory design.

According to previous interviews, I found 4 representative objects  from a platform of an office building. (Grass, flowers, stray cat and a half of water bottle). I invited people who work around there to observe and try to draw the smell’s shape and color.

I found that there are some similarities from the sketches. The output will based on these and the artist reference.

Material test & Prototype & Feedback

According to research, I first tested different materials and made a prototype.Then I found that the aluminum can be affected by light and perspective in the dark, thus producing a fIowing effect.

Then I tested the effect of dark box. Besides, I use lights of different colors to change the color of the aluminum wire.

Feedback

1: The dark box should be more prominent, black can easily invisible at night.

2: The dark box needs to be more ergonomic. It can be made deeper, which is convenient for viewing; a special pipe can be added, and the viewing angle can be easily changed without exposing the device; make pillars to support the dark box, because the viewing posture is not very comfortable.

Then I tested which material is better to remain attractive in the dark. In the end I decided to use silver tin foil.It can be recognized in the dark. And silver is more neutral and mysterious.

Also，I adjust the dark boxes.

Final effect of installation

According to research early, I found these 4 representative things outdoor. Then took the photos of them and  finally made these special ‘smell installations’.

Half a bottle of water 56cm*28cm

A small grass 54cm*28cm

A stray cat 56cm*30cm

Small flower 36cm*40cm

Sketch

Details

Experience space

My experience space is build on the platform of an office building, where many office workers will be attracted naturally. And I prepared a manual to introduce the concept of this project. But I did not deliberately show it to others, I put it next to the boxes.

Feedback and reflection：

1: The length and material of the pipe need to be tested again. I will measure more samples for data analysis later. 

2: The lighting could be more dim, I think dynamic projecter can be added in the future. Installation can also be made more dynamic,(Fans, smoke, etc.) Better materials can be found in future.

3: How these installations can constantly stay? I will consider to use interactive website and digital 3D model (interactive website/3D model) to have a better connect with audience.

4: From the environmental point of view combined with the broken window theory, although this is a temporary outdoor exhibition, is there a better location and props to choose? And how to collect user feedback more naturally rather than through interviews.

Bibliography：

1: ‘Research progress on olfactory function in schizophrenia patients‘ By Zhang Huijuan, JIN Jin, LI Chunbo.

2: ‘Bioelectronic nose and its application to smell visualization‘ By Hwi Jin Ko, Tai Hyun Park.

3: ‘Smelling Shapes: Crossmodal Correspondences Between Odors and Shapes‘ By Grant Hanson-Vaux,  Anne-Sylvie Crisinel, Charles Spence.

4: ‘The Color of Smell A cross-modal interactive installation for individual expression‘ By Hannah Weiser.

5: ‘https://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization‘ By David McCandless.

6: ‘https://www.ediblegeography.com/smell-designing-sheffield/’ By Victoria Henshaw.

7: ‘Design with smel:Practices, Techniques and ChallengesEdited‘ By Victoria Henshaw, Kate McLean,  Dominic Medway, Chris Perkins and  Gary Warnaby.

Thank you for watching

[savetopnow]

2018-03-12 07 SOCIAL MEDIA now

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A Review of Sync.com File Sharing

Facebook, Twitter and Instagram Updates for March 1st

Peg Fitzpatrick

Five Things You Should Know About Pinterest Traffic

How to Create a Business You Love

Here’s What Industry Insiders Say About Copycats

How to Build a Team Like a Pro

How to Master Blogging Skills And Be Successful

Reddit Social Media

Applied an inclusionary filter on my Facebook feed (only show me these people)

New FB video uploader problems

Brand Awareness

So, this Firefox extension is pretty sweet for managing multiple social media accounts! (Multi-Account Containers)

Discover new places.

Social Media Examiner

YouTube Adds New Live-Streaming Tools and Features

Personal Branding: How to Create and Market Yourself

The Final Ascent: The Journey, Episode 20

How to Remarket to People Who Watch Your YouTube Videos

How to Create Facebook Videos That Foster Meaningful Engagement

Social Media Explorer

The Most Overlooked Email Marketing Strategies of 2018

How Blogging Changed the World and Why You Should Be Blogging in 2018 [Infographic]

Boost Your Productivity With These Tips

Nathan Pirtle’s Epic Path to Digital Marketing Stardom

5 Facebook Marketing Tips For Small and Local Business

Social Media Hat

Mike Allton Joins Agorapulse As Brand Evangelist

A Comprehensive Guide To Content Marketing Metrics And How To Measure Them

How To Increase Instagram Engagement In 3 Easy Steps

How To Schedule And Publish Instagram Posts Without Using Your Phone

How To Get Started With Email Marketing

Social Media Today

Lessons Learned from Brands That Got it All Wrong on Social Media

The (Real) Impact of Popups, Overlays, and Interstitials on SEO

Pinterest Releases New Data on How the Platform Influences Purchase Behavior [Infographic]

Facebook's Announced a New Agreement with Warner Music, Expanding their Audio Options

Facebook Signs New Streaming Deal with MLB, Boosting its Video Content Push

Social Media Week

7 Ways to Segment Your Social Media Audiences

How to Create Clickable Social Cards in Seconds

5 Tools to Boost Your Influencer Marketing Efforts

Here’s How to Get Your Tech in Front of 2,000 Tastemakers at SMWNYC

How to Implement Dark Social in Your Influencer Marketing Efforts

Top Dog Social Media

The Social Selling Landscape in EU vs USA

What’s Hot & What’s Not: Twitter Marketing Strategies in 2018

How Important is the LinkedIn SSI Score?

Top 10 Digital Marketing Blogs, Podcasts & YouTube Channels to Follow

Unmasking Fake Twitter Followers, Social Media Fraud & Fake Profiles

[lucyariablog]

Learn From the Best: 8 Inspiring Content Marketing Examples



People learn by creating connections between the familiar and the possible. So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants, so to speak.

Of course, discovering the essence of what makes some campaigns rise above so many others is no small feat. Nor is figuring out how to apply those elemental insights in pursuit of our own business goals, audience needs, and competitive opportunities.

To help ease your creative content journey, we’ve just done some of that legwork for you.

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward, we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. An update to one of our most popular e-books, this year’s edition features novel creative formats and platforms, shares insights on the latest technology-driven approaches, and illustrates new ways brands are igniting the flames of long-lasting consumer passion with a spark of ingenuity.

We hope you’ll love every one of the examples included in the full e-book. Here’s a sneak peek at a few of my favorites – along with some lessons from their success:

Lesson 1: Help evangelists tell their stories

What’s more powerful than content that tells your brand story? Enabling influential members of your audience to share their experiences with your business. Give them a way to express their ideas, opinions, or artistic talents – and recognize them for their contributions – and you’ll earn a special place in their hearts. 

Case in point: #WeAreCisco

  Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. That group (dubbed the Kitten Rainbow Unicorns to reflect everything that’s awesome about the web) developed a successful ongoing program in which the company’s young go-getters share daily Snapchat Stories about what it’s like to work inside Cisco.

.@Cisco ambassador employees share daily #Snapchat Stories about what it’s like to work there, says @joderama. Click To Tweet

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media

Lesson 2: Place your products in a practical context

Creating content that provides exclusive tips and reveals hidden functionalities or offers helpful user hacks, shortcuts, or personalized offerings can deepen engagement and help customers get more out of their investment in your brand.

Case in point: Orlando Magic’s personalized communication

AI tools can make messaging more targeted and valuable. For example, the Orlando Magic NBA team uses Wordsmith to personalize its emails and in-app messages to fans and ticketholders. The messages are triggered by pre-set rules, conditions, or available offers like ticket resales.

.@OrlandoMagic uses #AI to personalize emails and in-app messages, says @joderama. Click To Tweet

HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content

Lesson 3: Solve problems with self-serve utility

Answering customer questions and providing easy access to account data, tech support, or other customized solutions is a great way to increase their satisfaction with your business – not to mention it can save some wear and tear on your sales and service teams and call centers.

Answering customer questions is a great way to increase their satisfaction with your business, says @joderama. Click To Tweet

Case in point: Cleveland Clinic’s MyChart Patient Portal

A patient journey complicated by the need for ongoing care can present health care industry marketers with a distinct set of informational challenges. But Cleveland Clinic is among a number of digitally savvy health care organizations rising to the occasion with its patient portal and MyChart system. Invaluable content tools like this offer patients direct access (online or through the mobile app) to relevant portions of their electronic medical record (including lab results, diagnostic images, prescribed medications, and physician notes and recommendations), enabling them to easily share information with their health care providers and take better control of any follow-up care they might need.

HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis?

Lesson 4: Deliver a personalized experience

The best content campaigns are those that linger long past the initial engagement and satisfy a customer’s need for ongoing personal attention. Whether it’s telling a series of universally relatable stories or enabling your audience to process and apply greater emotional intelligence to decision-making, creating content that speaks to their individual motivations and unique situations is a powerful way to build more trusting and loyal relationships right from the start of their interactions with your brand.  

Case in point: OppenheimerFunds’ Fact vs. Feeling tool

To help potential clients assess how best to approach long-term financial planning, OppenheimerFunds conducted Optimist Index research, using biometric technology to gauge the physical cues that bodies exhibit in reaction to three key investment themes: aging, emerging markets, and innovation. The resulting emotional response data formed the basis of a multi-sensory interactive content experience that provides visitors with a personalized reflection of their economic optimism and suggests investment strategies that would best align with their comfort level.

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Lesson 5: Spark meaningful discussions that promote worthy causes

Though some topics – like mental illness, racism, gender identity, or homelessness – are daunting for even dedicated nonprofit brands to approach with due sensitivity, significant benefits can be had when you position your marketing content as an agent of necessary change. Informative content that increases understanding of deep-seated societal issues; provides a forum for open, honest discussions; or actively advocates for those in need raises the bar for marketing with purpose – a critical differentiator among millennial and Generation Z consumers, who might prefer to support brands that believe in something greater than themselves.

#Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama. Click To Tweet

Case in point: Be Vocal’s Beyond Silence documentary

This nonprofit organization partnered with award-winning documentarian Shaul Schwarz to launch Beyond Silence, a 29-minute documentary that takes a novel approach to discussing mental health. The film follows three people living with mental illness, honestly portraying their personal struggles, yet showing how their lives changed for the better when they decided to speak out about those struggles. Despite the absence of any paid promotion for the film, Beyond Silence successfully extended the reach of the Be Vocal message. According to health care communications agency Biosector2, the effort earned coverage in more than 242 articles and an estimated 416 million impressions.

Beyond Silence extended reach of #BeVocalSpeakUp message to 242+ articles & est. 416 million impressions. @joderama Click To Tweet

And, looking beyond its marketing impact, the effort has also led to a meaningful societal change: The Federal Bureau of Prisons has begun to incorporate Beyond Silence into its mental health and suicide prevention training program for 63,000 staff members across 130 locations.

HANDPICKED RELATED CONTENT:

How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

How to be Purposeful With Your Purpose-Driven Content [Examples]

Lesson 6: Prioritize lifetime customer value

The old Girl Scout mantra – make new friends, but keep the old – may hold a nugget of wisdom for marketers, since research has shown that it can be more cost effective – and more profitable – to focus on retaining customers rather than on acquiring new ones. If you have a hot brand on your hands, why not reward those loyal customers and active subscribers for their passion and patronage by giving them exclusive content they can’t find elsewhere – like a sneak peek behind the scenes, Easter eggs for them to discover, or new platforms on which to connect with others who share their interest?

Case in point: SEMrush’s Easter Egg Hunt

SEMrush is a competitive research toolkit for online marketing with more than 20 research tools for SEO, PPC, and content marketing, and an expanding list of features. Although coming up with those new features hasn’t been a problem, telling its users about them has. SEMrush gamified its educational process with a virtual Easter egg hunt, challenging users to find 15 “eggs” by completing desired actions within various SEMrush tools.

HANDPICKED RELATED CONTENT: 4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing 

Lesson 7: Incorporate the awe factor …

Working with innovative platforms, interactivity, or other tech-enhanced content techniques is a great way to impress both digital-savvy audiences and those who are eager to enhance their field of experience. Being among the first brands to branch out into uncharted territories can also give you a distinctive edge over your competition – as long as you have a sound strategic reason to incorporate those flashy new features.

Case in point: Gjensidige Insurance’s “Birthual Reality” experience

Sweden’s Gjensidige Insurance worked with a local hospital to film the birth of a child in 360-degree video, creating a VR experience that anyone can watch. It’s a fantastic way for expectant moms to get a sneak peek into the birthing experience, which typically remains shrouded in a cloud of anxiety-inducing mystery. The insurance company anticipates that the effort (shot from a respectful angle that lets viewers stand in alongside the mom) may help expectant parents feel more comfortable and prepared for the birth of their own child.

HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis?

Lesson 8: … but never underestimate the power of the ‘aww’ factor

Brands in all industries, from beer brewers to business computers, understand the emotional appeal of injecting cuteness into their content (just think of how many adorable animals found their way into Super Bowl commercials last year and tell me I’m wrong). That’s not to say your business should randomly put a kitty meme or puppy picture into your next video or blog post and call it a strategic campaign; but if your brand already has an organic connection to a topic your audience members are likely to feel passionate about, why not look for creative ways to further their joy while simultaneously furthering your marketing mission?

Case in point: Getty Images’ Amanda Foundation Collection

  Pet adoption is a rewarding experience on its own. But the Amanda Foundation (a Los Angeles-area rescue organization) found a great way to make gorgeous pictures of the animals under its care pay off, too. The group partnered with Getty Images to create a stock image collection using the photos the Amanda staff routinely takes in its efforts to help homeless pets find loving homes. For every stock image purchased from the collection, the Amanda Foundation receives a donation.

HANDPICKED RELATED CONTENT: How to Win at Content Marketing

Conclusion

As busy content marketers, we may not have the kind of time it would take to map the full genome of content genius down to a reliable and repeatable science, but we can all recognize the signs of an authentic and powerful storytelling effort that inspires audiences to take action. We hope these examples give you plenty of raw material to keep driving your own creativity forward.

To download the 2019 e-book with all the great examples, click here.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post Learn From the Best: 8 Inspiring Content Marketing Examples appeared first on Content Marketing Institute.

from https://contentmarketinginstitute.com/2019/01/best-content-marketing-examples/