#JSW Sports

[reportwire]

'This city has so much energy': Here’s what JSW Group’s Sajjan Jindal has to say about Mumbai

‘This city has so much energy’: Here’s what JSW Group’s Sajjan Jindal has to say about Mumbai

JSW Group Chairman and Managing Director Sajjan Jindal owes a lot of his success and his company’s high points to India’s maximum city – Mumbai. Jindal believes the city has so much energy and power and that it is not only about money and/or politics.  “I give a lot of credit to Mumbai for whatever our family has done and wherever I have, you know, how I have succeeded or whatever I’ve achieved…

[golive-event-center]

GoLive Event Center

Baytown, Texas, is in Harris and Chambers counties, forming part of the Houston–The Woodlands–Sugar Land metropolitan area. Located on the northern edge of the Galveston Bay complex, it is near the confluence of the San Jacinto River and Buffalo Bayou. It ranks as the sixth-largest city in the metropolitan area and the seventh-largest community, including The Woodlands CDP. Major Baytown highways include State Highway 99, 146, and Interstate 10. According to the 2020 U.S. census, Baytown's population was 83,701, estimated to have grown to 84,324 by 2022.

The area now known as Baytown saw its first White American settlers in 1822. Among these early settlers was Nathaniel Lynch, who established a ferry crossing at the junction of the San Jacinto River and Buffalo Bayou, a service still in operation today as the Lynchburg Ferry. Other notable early settlers included William Scott, one of Stephen F. Austin's Old Three Hundred, and Ashbel Smith, who owned a plantation in the area.

Initially, Baytown consisted of three separate towns. The first, Goose Creek, was named after the nearby bayou where Canada geese would winter, a name still reflected in the Goose Creek school district established before 1850. The discovery of the Goose Creek Oil Field led to the development of the rival communities of Pelly in the late 1910s and East Baytown in the early 1920s, both emerging as early boomtowns. The "East" in East Baytown was later dropped as it was located west of Goose Creek.

Discussions about merging the three cities began shortly after World War I, but Baytown initially resisted. However, in 1947, the three towns agreed to consolidate under Baytown, officially forming the city on January 24, 1948.

In 1916, the Humble Oil and Refining Company, founded by former Texas governor Ross S. Sterling and his associates, developed the Goose Creek Oil Field, establishing Texas's first offshore drilling operation and the second in the United States. The company later built the Baytown Refinery, one of the world's largest Exxon refineries. Today, ExxonMobil remains a significant employer in the city, operating over ten plants in the area, including a newly announced $2 billion expansion to its chemical facilities in 2019.

The discovery of oil spurred significant population growth in Baytown and the surrounding tri-cities area. This period saw an influx of immigrants, including Jewish families who established the K’nesseth Israel synagogue in 1930.

Steel manufacturing in Baytown began in 1970 when United States Steel opened the Texas Works near the city. The plant was closed in July 1986 due to economic challenges and the decline of American steel in the 1980s. Jindal Steel acquired the facility and now operates as JSW Steel USA, Inc.

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[ghanakshisharma]

Mr. Sajjan Jindal, Chairman, JSW Group

Sajjan Jindal is an Indian billionaire industrialist. He is the chairman and managing director of JSW Group of companies; diversified in steel, mining, energy, sports, infrastructure and, software business. For 2021–22, he served as the chairman of World Steel Association.

[krishnadudhat]

Top 10 richest person in india of 2024

Get more information, please click the link - https://shurtitalks.com/top-10-richest-person-in-india-of-2024/

As India’s economy experiences exponential growth, one might frequently wonder about the implications. A record number of Indians, totaling 200, have made it to Forbes' 2024 World's Billionaires list.

To probably no one's surprise, Mukesh Ambani tops the list, followed by eminent personalities such as Gautam Adani and Shiv Nadar. In this post, we bring you a list of the top 10 richest people in India courtesy of Forbes' Real-Time Billionaires rankings, which keep an eye out for billionaires globally. And this information provided corresponds to data collected on March 8, 2024.

1. Mukesh ambani

Mr. Mukesh Ambani, the Managing Director and Chairman of Reliance Industries, stands as India's wealthiest individual. According to Forbes, Reliance Industries reports a revenue of over Rs 9.03 lakh crore ($109.4 billion). The conglomerate is engaged in diverse sectors including petrochemicals, oil and gas, retail, telecom, and more. Ambani's three children, Akash, Anant, and Isha, actively participate in managing various divisions of the conglomerate.

Check for more information about Reliance Industries

2. Gautam Adani

Gautam Shantilal Adani, an Indian billionaire industrialist, is renowned as the founder and chairman of the Adani Group, a multinational conglomerate involved in port operations and development within India. The Adani Foundation, established by Gautam Adani in 1996, has his wife, Priti Adani, serving as its chairperson. The group's business interests encompass various sectors, including ports, airports, power generation, and transmission, as well as green energy. Adani is recognized as India's largest airport operator and also controls Gujarat's Mundra Port, the country's largest.

Check for more information about Adani Group

3. Shiv Nadar

Shiv Nadar, the owner of the HCL group, boasts an esteemed clientele including Cisco, Microsoft, and Boeing. Recognizing his significant contributions to the IT industry, the Indian government honored Mr. Nadar with the Padma Bhushan, India's esteemed third-highest civilian award, in 2008. Mr. Nadar is highly regarded as a philanthropist, having donated Rs 2,042 crore in late 2023.

Check for more information about Founder of HCL Enterprise

4. Savitri Jindal & family

Savitri Jindal, an Indian politician and entrepreneur, holds the esteemed position of emeritus chair at the O.P. Jindal Group, with her four sons, Prithviraj, Sajjan, Ratan, and Naveen Jindal, managing the various divisions of the business. Additionally, JSW Sports, the sports division of the JSW Group, operates within this conglomerate that spans India, the USA, South America, Europe, and Africa. Its objective is to actively contribute to the development of a vibrant sports ecosystem in India. Savitri Jindal stands as the wealthiest woman in India.

Check for more information about Jindal Steel Power

5. Dilip Shanghvi

Dilip Shanghvi stands as a prominent Indian business tycoon, heralded as the visionary behind Sun Pharmaceutical Industries, which became the first Indian pharmaceutical company to achieve a $5 billion valuation. He steered Sun's growth trajectory through a string of acquisitions, notably the landmark 2014 acquisition of the scandal-marred rival Ranbaxy Laboratories for $4 billion.

Check for more information about Sun Pharmaceuticals

6. Cyrus Poonawalla

Cyrus Poonawalla, a prominent figure in vaccine development in India, is the primary beneficiary of the expanding sales and earnings resulting from his ownership of the privately held Serum Institute of India. And assisting him in its management is his son, Adar. The institute, headquartered in Pune, holds the prestigious title of being the world's largest vaccine manufacturer. The recent increase in Cyrus Poonawalla’s wealth can largely be attributed to the widespread utilization of the Covid-19 vaccines developed by the SII.

Check for more information about Serum Institute of India

7. Kushal Pal Singh

Kushal Pal Singh, a property baron, serves as the chairman emeritus of DLF, which stands as India's biggest listed real estate firm by market cap. Singh, an army veteran, commenced his journey with DLF, a company initiated by his father-in-law, in 1961. He held the position of chairman for over five decades.

Check for more information about DLF Limited

8. Kumar Birla

Renowned as a leading figure in the commodities sector, Kumar Birla assumes leadership of the Aditya Birla Group. In addition to its involvement in aluminum and cement sectors, the conglomerate also offers financial services. Birla previously held the position of non-executive chairman of Vodafone Idea, a telecommunications company, but resigned in 2021 amidst mounting debts. As of 2024, the company has appointed Birla as a non-executive director.

In a recent development, Birla's children, Ananya and Aryaman, have joined the boards of his flagship companies. Birla anticipates their infusion of fresh ideas, passion, and energy into the business.

Check for more information about Hindalco Industries

9. Radhakishan Shivkishan Damani

Radhakishan Shivkishan Damani, an Indian entrepreneur and distinguished investor, is celebrated as the architect behind Avenue Supermarts Limited, overseeing the operations of over 300 DMart stores across India. Moreover, he exerts authority over his investment endeavors through Bright Star Investments Limited, his corporate vehicle.

Check for more information about Avenue Supermarts Limited

10. Lakshmi Mittal

Lakshmi Mittal, the present Chairman and CEO of ArcelorMittal, holds the esteemed position as the leading global steel manufacturer. In 2019, ArcelorMittal, in partnership with Nippon Steel, successfully completed the acquisition of Essar Steel for $5.9 billion. Prior to this, Essar Steel was under the ownership of Shashi and Ravi Ruia. In 2021, Mittal transitioned the CEO role to his son, Aditya Mittal, while retaining his position as the executive chairman of ArcelorMittal. The recent invasion of Ukraine by Russia prompted ArcelorMittal to halt production at its Kryvyi Rih facility in Ukraine.

Check for more information about ArcelorMittal

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[optionperks]

JSW Steel To Invest 143 Million Euros In Italy

JSW Steel on Friday said it will make investments to the tune of 143 million euros at its steelworks site at Piombino in Italy. To take the plan forward, a memorandum of understanding (MoU) has been signed between the Ministry of Industry and Made in Italy, the Tuscany Region, the Municipality of Piombino and its Italian arm, JSW Steel Italy SRL, JSW Steel said in a statement. Apart from doubling the current rail-making capacity from three lakh tonnes to six lakh tonnes per annum, the investments at Piombino are aimed at making the rail mill more efficient, modern and technologically advanced. The project envisages the setting up of the Tandem Mill, a head-hardening facility and increasing the length of the rails from 108 to 120 metres. Sajjan Jindal, chairman of the JSW Group, said, "The investments of Euro 143 million in modernising the rail mill at Piombino will make the Piombino rail mill the most modern, technologically-advanced and best-in-class rail mill in Europe." The Italian steel industry is undergoing a transformative stage, he said, adding that the project will result in a reduction of imports of steel products in Italy. JSW Steel Italy SRL is a step-down wholly-owned subsidiary of JSW Steel, the flagship business of the diversified $23-billion JSW Group, which is into energy, infrastructure, cement, paints, sports, defence, e-commerce and venture capital. www.optionperks.com

[feetpiclovers]

Sakshi Malik is an Indian former freestyle wrestler who won a bronze medal at the 2016 Summer Olympics and became the first Indian female wrestler to win a medal at the Olympics. Malik is also part of the JSW Sports Excellence Program along with other fellow female wrestlers. Sakshi Malik feet pics are also searched on the internet and her fans love them.

Her fans and followers enjoy the view of Sakshi Malik feet pics that’s why they searched for them. There is a huge demand for feet pics on the internet which developed an interest in the feet pics. People search and buy feet pics on the internet because they have a sexual interest in the feet. Feet models are selling foot pics to these foot lovers and earn money.

You can also be a professional feet model if you agree to show and sell feet pics to the audience. FeetFinder is the best place to find, buy, and sell feet pics. This platform is perfect for people trying to make money online.

If you are worried about your feet' appearance don’t worry about your feet' looks, you can even sell ugly feet pics on FeetFinder. FeetFinder is the most secure platform with thousands of verified users. You can sell feet pics without getting scammed on this platform.

Try FeetFinder and start making money today by selling your feet only. You can sell feet pics without showing your face on FeetFinder. You can view the guide to successfully sell feet pics on FeetFinder.

Let's continue talking about Sakshi Malik feet pics, life, and career.

[karamkaar]

JSW Recruitment 2023: Apply Now for Engineers

JSW invites Indian citizen for fill up 10 vacancies of engineers and executives. Interested candidate can apply online.

JSW Group is ranked among India’s leading business houses. JSW’s innovative and sustainable presence in various sectors including Steel, Energy, Infrastructure, Cement, Paints, Venture Capital and Sports is helping the Group play an important role in driving India’s economic growth.  With a culturally diverse workforce spread across India, USA, Europe and Africa, JSW Group directly employs…

[rocknews]

Selva Prabhu from Madurai bags gold in triple jump at Venizelia-Chania International 2023 athletics

By registering a jump of 16.78m in his second attempt in the finals, Prabu broke the junior national record for men's triple jump and recorded his personal best as well. 

MADURAI: 18-year-old Selva Prabhu Thirumaran of Madurai bagged the gold medal in the men’s triple jump event at the Venizelia-Chania International 2023 held in Greece.

By registering a jump of 16.78m in his second attempt in the finals, Prabu broke the junior national record for men’s triple jump and recorded his personal best as well.

Selva Prabhu (18) of Kodimangalam area in Madurai is shining bright in International athletic events. Selva Prabhu won second place and bagged a silver medal in the World Athletics U20 Championships with a jump of 16.15m in Colombia last year.

Sources said that the earlier national record in the triple jump was 16.63. With his personal best of 16.78m, Selva Prabhu set the junior national record bar even higher.

With happy tears running down his cheeks, Thirumaran, father of Selva Prabhu from Madurai told TNIE, “He started his athletics career when he was just 12 years, at first he showed interest in running and long jump events. Later, one of his coaches named Srinivasan suggested choosing triple jump. After rigorous training, he secured many medals over the years in various events including the all-Indian university events, the Khelo India event and other national events. Prabhu is currently training at JSW Bellary. We are very proud of our son’s achievement.”

He recalled that at the age of 12, Prabhu won 6000 rupees and a medal in a local sporting event held in Madurai for the first time. Now, he won the gold medal in an International event. Thirumaran said that his son’s goal is to get a podium finish at the Asian and Olympic events.

TN governor RN Ravi appreciated Selva Prabhu’s achievements in the international event through the official Twitter page of Raj Bhavan.

[techempire]

Priya Mohan, the mathematician sprinter charting her path to glory

JSW Sports Media “I chose the 400m because it is more difficult.” Priya Mohan doesn’t like things to be easy. Having first come into the national sporting consciousness when she finished fourth in the 400m at the 2021 World Junior Championships (where she also won a mixed relay bronze), Priya is now one of India’s best 400m sprinters. A claim backed by her Federation Cup gold last week. “I like…

[iismmumbai]

Title Sponsors of Womens Premier League (WPL) teams-IISM Mumbai

What a thrilling WPL victory for the Mumbai Indians! 🎉🏆

Congratulations to the entire team on a fantastic tournament performance. 👏🏻 We’re sure the fans are over the moon. 🥳🥰

The Women's Premier League's title sponsor, TATA Group, deserves special mention 👏🏼for their assistance this season. Thank you for your efforts in bringing about the much-needed change in women's cricket! 🏏👏🏼

It's incredible to see so many wonderful companies coming together to promote women's cricket in India.

Lotus Herbals, the Mumbai Indians' title sponsor, brought their competitive spirit to the league. The Delhi Capitals' title sponsor, JSW Paints, created a buzz around the competition. Royal Challengers Bangalore's title sponsor, Kajaria, added a fun and engaging element to the competition, while UP Warriors' title sponsor, Patanjali, ensured the squad was always in high spirits. Ambuja Cement, the Gujarat Giants' main sponsor, was a staunch supporter of the team.

Each of these title sponsors made a significant contribution to the WPL's success this season. Without their contribution, the league would not be the same!

International Institute of Sports & Management

[gamegill]

WFI and Vinesh Phogat: Is Indian sport seeing its MeToo moment?

“This is just the tip of the iceberg. I’ve had athletes come and confess to me about abuse at the hands of coaches, but they don’t take the next step to file an official complaint,” says Manisha Malhotra, a former tennis international player who now works as the head of sports excellence and scouting at private company JSW Sports, which provides financial support and coaching to several top…

[cryptonews256]

SA20 2023 Preview – Squads, Venues and Fixtures

SA20 2023 Preview – Squads, Venues and Fixtures

The first edition of South Africa’s premier franchise T20 League is scheduled to commence on the 10th January 2023. A total of 33 matches are slated to be played with six franchise sides battling it out – MI Cape Town (Reliance), Pretoria Capitals (JSW), Paarl Royals (Royals Sports Group), Durban Super Giants (RPG-Sanjiv Goenka), Johannesburg Super Kings (India Cements), and Sunrisers Eastern…

[digimakacademy]

दुती चंद के कार बेचने के फैसले से हड़कंप, पार्थ जिंदल बोले- कई बार सपॉर्ट का ऑफर दिया Edited By Nityanand Pathak | आईएएनएस | Updated: 15 Jul 2020, 07:06:00 PM IST दुती चंद

[awesometeennews]

Indian footballers scared about IPL-style league: Sunil Chhetri

Indian footballers scared about IPL-style league: Sunil Chhetri

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PTI , PTI : New Delhi, Thu Aug 01 2013, 16:43 hrs

India skipper Sunil Chhetri today said that the national footballers were “sceptical” about the proposed IPL-style league because of the ongoing rift between the I-League clubs and AIFF’s marketing and commercial partners, IMG-Reliance.

“A lot of players have spoken to me, they are very sceptical about the development. They…

[vsplusonline]

How COVID-19 can change the economics of professional leagues - Times of India

New Post has been published on https://apzweb.com/how-covid-19-can-change-the-economics-of-professional-leagues-times-of-india/

How COVID-19 can change the economics of professional leagues - Times of India

The ecosystem of sports has met a harsh reality. Plans A, B and C have been laid threadbare, not because of overuse but due to an impact for which provisions were never outlined in production models. A pandemic has attacked the anatomy of every sector, including sports, which is now trying to wriggle itself out by learning to live with the coronavirus — for this year at least.

While the players have started coming out under strict COVID-19 protocols, heads are getting together to analyse the impact, evaluate the losses and find ways to work around the traditional supply chain of product originator, production, distributor and the consumer to tide over this crisis.

The consensus until now is that the costs will have to come down, which will require looking at every bill generated in the past seasons, especially true for professional sports. Leagues that depend on season-by-season evaluation to decide how much they can expand, or not, in the coming year. America’s National Football League (NFL), for example, generates the most revenue among professional leagues — to the tune of over $12,000 million.

In the Indian context, barring cricket’s Indian Premier League (IPL), most other leagues are a work in progress — be it football, kabaddi, badminton, table tennis, etc. But like any league in the world, these too are dependent mostly on broadcast deals or revenue from media rights. The NBA’s existing TV rights stand at $24 billion for a nine-year contract. The Premier League’s three-year broadcast deal, signed last year, is for $12 billion.

For media rights of the IPL, Star Sports shelled out $2.55 billion (Rs 16,347.5 crore) for the ongoing five-year deal with the Board of Control for Cricket in India (BCCI).

CUTTING CORNERS

All that is possibly in for a change. The leagues, though, are first looking at cutting their in-house costs before reaching out to other stakeholders with maybe ‘force majeure’ clauses in a modified contract.

“If my revenues are going down by a certain percentage points, then my costs should go down higher, so that my losses could either be the same as the previous levels or they could even reduce,” Hiren Mody, the Group Vice President of Ultimate Table Tennis (UTT) and the Indian Super League club Chennaiyin FC told TimesofIndia.com.

“We (UTT) used to go to three venues in season one, then we went to two venues, last year we were at a single venue and this year also we had planned for a single venue. How that helps us in terms of reduction of cost is that the production cost goes down. If I do three cities, I need two kits, two sets of tools. Now that comes down to one setup and one set of kit. It’s a significant cost reduction,” Mody added.

The Premier Badminton League (PBL) is similarly auditing every line of its expense. Going a step ahead in order to preempt, it is even thinking of offering a lower-end sponsorship model to sustain and ensure they can pull off the coming season, which only begins in January next year.

“For the last one month, what we’re doing is that we are going through every expense,” said Prasad Mangipudi, Executive Director of the PBL told TimesofIndia.com. “Last year, we bought 14,000 square feet of carpet. So do we need 14,000 square feet of carpet?

“That is the starting step, the lowest cost possible,” Mangipudi adds. “Then we have to see whether we can actually still go ahead with the gap (in cost and revenue), how do we plug it, maybe create a more lower-end category of sponsorship. In the past, the lowest value of the sponsorship at the league level was, I think, Rs 1.75 crore. So maybe create a new package of Rs 45 lakh with less access on offer,” said the PBL boss.

Besides this, if required, PBL also plans to reach out to its contracted players and see if they are ready to accept a low-cost contract for the coming season as an exception.

“Go to the players, go to BAI (Badminton Association of India) and see what all we can save. For example, in the past we were giving an X amount as the highest amount for each player. So this year, I think, we will go and talk to them and say ‘everybody knows the situation right now, so we are proposing a lower amount for this year alone’,” Prasad said.

IS LIVE SPORTS VIEWING IN FOR A CHANGE? As the figures in NBA, Premier League and IPL suggest, broadcast deals have always been the major chunk among the three sources of income for professional leagues, with sponsorship/advertising and match-day sales being the other two.

CEO of JSW Sports, Mustafa Ghouse, however, said that the cricket landscape and reach in India makes it a bit of an exception in the revenue estimates.

“Ticket sales, etc, is a bigger portion of your revenue stream in cricket. In a sport like kabaddi, it is not that big an impact because stadiums are small, your pricing is not that expensive because you are catering to a different audience,” Ghouse said. “So it really varies from sport to sport. But I think television revenue continues to remain the largest percentage of income for all teams across all leagues.”

JSW Sports has a presence in the top three sports leagues in India through its teams Bengaluru FC (ISL), Delhi Capitals (IPL) and Haryana Steelers (PKL).

But looking at the COVID-19 situation, the question to ask is – whether there’s going to be a shift in thought among both league owners and the consumers about how live sports is watched in the future?

La Liga, for example, has been broadcasting games live on Facebook, which depends a lot on Internet penetration that undoubtedly become better in India, but with many still consuming daily Internet packages, it’s bound to exhaust sometime while watching a full 90-minute game.

However, there have been examples like that of Amazon Prime Video in the United Kingdom. The Premier League entered into a maiden live-streaming deal with Amazon, which led to an increase in the number of subscribers by 35% in the fourth quarter of last year. But in India, it can only possibly happen for a popular sport like cricket (IPL). Having said that, it won’t stop leagues from looking at such models.

“We can never guarantee immunity from all disasters; however, we can invest heavily to prepare for anything that arises in the future, while continuing to innovate to take the sport and the league to the next level in terms of quality of product and fan engagement,” Jake Lush McCrum, COO of the IPL franchise Rajasthan Royals told TimesofIndia.com.

But he also suggested that spectators will continue to be part of the occasion at the stadium, with slight modifications.

“There will be a time when the stadiums will be reinvented innovatively, so the viewing of a game will change in the stadium, more powered by technology. A number of measures are being spoken of, like distanced seating, reducing capacity, bringing in more technology to provide enhanced fan engagement features (for those there and at home) and much more,” McCrum added.

Fan engagement could undoubtedly drive how the change in viewership is targeted, which could mean more thrust on digital avenues.

“We will now move our entire focus to engaging on digital, which is not going to be very costly, but it’s going to be very effective,” said UTT’s Mody.

“In India, UTT has been on Star Sports and also live on OTT platforms like Hotstar and Jio TV. But the global broadcast happens on two platforms, one is Facebook, where we have had 1 to 2 million people watching it, and the ITTF TV, which is the international federation’s (ITTF) live-streaming platform. So the engagement does increase.”

“Now, in the post-COVID scenario, what leagues have to ask is – how are we going to reach out to those millions who have suddenly changed the way they are watching? That real estate on your phone is now even more critical in terms of costs.”

Prasad concurs, though he believes broadcasters are as much in need of live action as the starved viewers.

“Any sports channel requires live action. While they may negotiate hard with us on the broadcast rates, they require live action to keep the audience sticky. Yes, I think there could be a drop in revenue from the broadcast, but we may make up (for it) on the digital front,” the PBL chief said.

ENGAGEMENT VS REACH Though the consumption of sports is making a big move towards digital, the size and numbers involved in TV broadcast can’t be ignored, a complete absence of which may cause major cracks in the whole structure. That could mean ‘force majeure’ clauses being agreed upon to take care of league owners and broadcasters in a situation like a pandemic.

As Mody suggested, playing at a single venue can save you a lot of logistical costs of moving the paraphernalia from one city to another.

Having said that, sponsors won’t be willing to compromise on their presence, whatever the platform. So how to accommodate that if the leagues decide to move a percentage of their broadcast investment to digital?

“We’ll have to find out ways in which we can constantly engage with fans so that going forward we can offer good content as an additional deliverable to sponsors,” says the UTT and Chennaiyin FC vice president. “Either I give sponsors the reach, which is a million people, or I give them engagement. So if I’m going to engage a good amount of digital audience, then I think brands will see value in it. I can put that as a sweetener. Leagues will move in that direction.”

Prasad brings in an important inference here: the popularity of the sport and its players. Keeping cricket as an exception, the popularity of a sport may also decide how much a sponsor’s interest will remain in a particular league, at least for the next season when all stakeholders will be looking to keep their costs at the bare minimum.

“Badminton is still reasonably popular. We (PBL) still have the big names in the industry; and because the Olympics got postponed, (PV) Sindhu remains the reigning women’s singles Olympic runner-up for another year. Similarly, because the Badminton World Championships got postponed, she will remain the world champion for another year. Plus, we have a decent number of players who are popular in the game,” said Prasad.

The star value in kabaddi and table tennis, for that instance, isn’t the same, which could prove to be a factor.

Plus, the PBL executive director had already mentioned creating “lower-end sponsorship model” to sustain things.

WILL THE GOVERNMENT PITCH IN?

The leadership at JSW Sports, which has the likes of Mahesh Bhupathi and Sourav Ganguly in its advisory boards, has experienced heads at its disposal to suggest means to get through this tough period. Former professional tennis player Bhupathi had also founded the erstwhile International Tennis Premier League and former India captain Ganguly is currently the president of the BCCI. That’s three levels of experience — as a player, a league owner and as an administrator.

“It always helps to have such experienced individuals on your advisory panel,” said CEO Ghouse. “But at the same time, this is an alien situation for each one of us, where for two months we’ve all been in a lockdown. So we’re all leaning in on each other to find what the best plans are for athletes and for our teams.”

But what all these leagues will need is support from the Government of India.

The Sport Ministry has already stepped up to waive off rentals and make all services, excluding food, inside its stadiums free for the National Sports Federations and International Olympic Committee. But will the same be done for privately-owned leagues?

“If they waive off Rs 60-75 lakh to Rs 1 crore, that’s a reasonable sum, which we can pass on to the teams,” said Prasad.

“Beyond this, for example, I can go to Khelo India and see if they can give me a budget and can become a PBL sponsor. It’s a sports product. Can the government’s CSR money come into Olympic sports leagues, at least for a couple of years’ time? Or may be a GST waiver. When all the franchises pay license fee, there is a huge GST of 28%,” he added.

THE PLAYER MANAGEMENT BUSINESS At a debate hosted by a FIFA-backed research center on May 13, possible defaults on payments from player deals made before the lockdown were cited as concerns. That also brings into focus the rich market of transfers, endorsements and player management.

One such company in India, IOS Sports & Entertainment, is involved in the business of player management, with names like boxing legends MC Mary Kom and Vijender Singh, sprinter Hima Das and TT star Manika Batra among others under its umbrella.

With revenues generated from the physical appearance of players non-existent during lockdown, the company has shifted to increasing online engagement.

“We’re lucky to have some big sports stars who have a large following on their social-digital profiles, where we are doing these influencer-based activities for different brands. So still some kind of revenue is coming in,” said the company’s CEO and Managing Director, Neerav Tomar.

“Even before the pandemic, the digital space was increasing a lot in terms of advertisers wanting to move to the customers directly through social influencers, which has been happening like per tweet or per Instagram post. There is a fee which is already fixed. That has not gone down, rather it has gone up with people sitting in their houses.”

“Coming to the physical appearances, it has naturally significantly decreased. So what we’re trying to push is to have our sports stars go live online to brands for their employees or to do some kind of webinars, motivational talks.”

Still, the revenues have taken a big hit, as the endorsement deals with advertisers have come to a naught.

“I would say there’s between 15% to 20% increment in influencer-based activities on social media. In terms of appearance fee, earlier you were asking for a live appearance and now you are asking for a virtual appearance, so there is a 50% downfall in that. And because of loss of advertising space, there is no endorsement money,” he explained.

JSW Sport is also involved in the business of athlete support and management. In addition, they have a wing that scouts young talent which can be harnessed and those players turned into international-level players. They have stopped that activity completely at the moment.

“From a scouting perspective, yes, we are not really looking at adding on more athletes,” said CEO Ghouse.

Tomar stresses on the importance of innovation at the level of athlete management.

“The new model is you have to re-invent, innovate to survive, like how we have launched our digital influencer wing called ‘Influrate’, that is something we look at for ‘survival revenue’ and money. We are also looking at licensing opportunities for e-gaming, maybe a Vijender Singh boxing game or a Mary Kom boxing game,” the IOS chief added.

To sum up the exhaustive details from above, there seems to be a four-way formula that the leagues may look at to stay afloat this season:

1. Cut costs to lowest possible levels without compromising on quality 2. See how much revenue can be protected 3. Strike a balance between fan engagement and reach 4. Approach the government and see what concessions can be sought

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WFI asks wrestlers to give contract details

WFI asks wrestlers to give contract details

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