#I don't know anyone purchasing fast fashion so they can stay on trend. it is probably bc the clothes fall apart

[whatwouldmeghanmarkledo]

Beyond iCelebrities: Sustainable Fashion: Innovators and Outliers

How does Fast Fashion impact you directly? Which celebrity brands are doing the most to address sustainability? Which ones are engaged in greenwashing?

Every time I open my phone, I am bombarded with fast fashion advertisements and influencers promoting fast fashion. I stay as far away from fast fashion as I possibly can, but it seems as though I cannot escape it! I think it's incredibly unfortunate that the prices and trend cycle are the main incentives for many people. I recognize the deep desire to keep up with trends but at what cost? Buying a skirt that is produced unethically, extremely harmful to the environment, and more often than not made from synthetic fabrics covered in lead or other toxic substances is just not worth it to me. Djerf Avenue is a great brand of the moment that is producing "trendy" clothes in a sustainable way which is so great to see because I know many people are inspired to invest in their pieces. However, Zara and H&M are leaders in greenwashing schemes. It it unfortunate because Zara has gianed so much traction but they are just a glamorized fast fashion company.

What are your thoughts on mushroom leather? Will vegans be key players in sustainable fashion?

I thought the mushroom leather was so innovative! I do think vegan opinions are incredibly valuable in the creation of sustainable options and I know many vegan focused brands like Birkenstock have done so much already for sustainable fashion.

3. For just one cotton t-shirt it can take nearly 3,000 liters of water. to produce enough cotton to make it. Using recycled cotton can save that water, and it reduces waste.

I recently started shopping on the website ThredUp. Even for basic items like T-shirts. Why buy a brand new one when there are millions of used and gently used items going to waste! ThredUp also uses sustainable packaging to ship their clothes and gives customers the option to shop for 7 days before they officially ship your package so they can consolidate your items into one box.

4. Patagonia, Pact, ABLE, Tradlands and United By Blue are just a few of the sustainable fashion brands you can find in the United States and globally.

My whole life my parents have only purchased our outdoor gear from Patagonia. This has been an incredible privilege but ever since I could remember, seeing my parents value their company for their labor practices and sustainable focus, has shown me the importance of researching what I buy for myself. To this day, I always check the fabric of everything I buy and look into new companies that I am interested in. Yes, it may take a little extra time, but I don't think there should ever be a rush to get your hands on any item. That extra time helps support so many people and the environment.

9. The best way to be more sustainable is by choosing quality pieces that will last a long time over cheaper ones that you know will go out-of-style.

As I mentioned above, my parents have always modeled the value of supporting good companies. My mother specifically worked in fashion and has always pushed the importance of learning about fabrics and labor practices! She refused to purchase anything without a lining, or anything with plastic-based fabrics. This has stuck with me throughout my life and I have had the privilege of being able to build a closet made of investment pieces. But I do not need to buy anything new for the next 20 years! I highly recommend anyone to check out The Real Real if you are interested in building your own investment collection. They sell used luxury goods at good prices that are honestly comparable to some fast fashion these days. Would you rather buy a $70 dress made of plastic at Zara that everyone has, or a $75 used Missoni sweater that will last for the next 20 years?

[gremlinmochi]

thank you. from the bottom of my heart: thank you. like, ill admit i buy fast fashion first hand at times, its kind of unavoidable when youre fat, especially when youre fat and masc, ESPECIALLY when youre fat and masc and have a sense of style (not allowed for fat people in general, especially if youre masc, which smh). unless a brand is advertised as ethical all the way down, there is going to be SOME level of fast fashion based nonsense involved, and very rarely do ethical brands make clothes that fit me, period, let alone fit my style

the above reply says "wearing 'uncool' stuff is cheaper" than fast fashion, but it can in fact be "cheap" wear "cool" stuff too. you just gotta not buy in on trends, like literally. anyone can be trendy, but anything can be stylish if the person wearing it has a sense of style. no two are alike!! anyone can curate one!! its easy!! (its not, but its worth figuring out)

if your clothes fit your shape well, your outfit is cohesive (thru color pallet, themes, what have you), and YOU personally like it and feel good wearing it, congrats, youve got style!!

and having a sense of style means less wasteful purchases because youre not cycling fast fashion to stay trendy

ya wanna know how i know? because, apart from getting rid of clothes that dont phsyically fit my body anymore, i don't really cycle my clothing. nothing i own is truly trendy. nothing on my list to pick up is trendy. i dont even know what the current trends ARE and havent for a solid fifteen years, since i was in highschool actively interacting with people who did follow trends. ive been wearing whatever my weird little heart desires for quite a while and my outfits slap, regardless of if im presenting femme or masc. they slap when i wear them and when my phone shares memories of years old past outfits, those outfits continue to slap

dont get me wrong i have definitely sunk too much money into clothing (it is a big hobby of mine and i can afford it) but everything i buy is bought with purpose and a plan. its all stuff that i intend to wear for the next 30 years and if i decide in the end that i dont like it? i bring it to those clothing swap meets the above reply mentions and let someone else have a go at it. i thrift what i can, i diy and upscycle when i have energy, i buy from artists and indie designers as much as possible, and i aim for quality over quantity when i buy big name brands, all so i can wear my clothes as long as possible. the start up costs aint exactly cheap but its the vime's boot rule in action. its decidedly worth it to save up for quality, timeless purchases than to throw cash at cheap shit designed to fall apart after a few wears

environment x impact