#Gr8Brews

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Our brains are not braining on Monday !

Visit : https://www.gr8brews.com/

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Building a brand is like building a home—it's not just about bricks and mortar; it's about the love and passion you pour into it. Here's a brief overview of how we brew branding. Let's take a look :

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Visit : https://www.gr8brews.com/

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Oversized Props Are Back with a Bang: Let’s Explore the Trend with the Leading Creative Ad Agency

Does Size Matter? Well, not in every case. But today, we’re talking about how size can be the thing that holds the power to amplify a brand’s visibility and impact.

Imagine walking through a busy subway and suddenly bumping into a massive glazed donut hanging from the ceiling. You’d be shocked. And for a split second, if you thought that donut was real, it might trigger an instant craving—possibly leading you to buy a pack of donuts from a brand you hadn’t even thought about all day!

Even if it doesn’t spark a craving, you’d still laugh and share the experience with your friends: “Can you believe I thought that was a real donut?”

This is the magic of oversized marketing—creating unforgettable experiences that drive engagement and brand recall.

Years ago, when Vodafone’s ZooZoos became a massive hit, life-sized ZooZoo props were placed outside stores, instantly attracting attention. But over the years, when minimalism was taking center stage, as a creative ad agency, we all knew that trends always come full circle—and that time has arrived! Now, our beloved maximalism is back, and oversized props are dominating the marketing landscape once again!

Let’s explore the rise, impact, and future of oversized marketing :

Read The Full Blog Here :

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10 Underrated Facts About Crafting CTAs: How Top Social Media Marketing Agencies Do It

Imagine you’re casually scrolling through your feed and come across an ad for a brand selling healthy snacks. The packaging is stunning, the colors are on point, and the health benefits sound great—you’re intrigued. But there’s just one problem: there’s no clear next step. No “Add to Cart” button, no enticing offer—just an ad that leaves you hanging. If it’s a new brand, you might linger for a few seconds, but without a compelling CTA, you’ll move on.

Now, picture the same scenario, but this time, there’s a bold, clickable button that says “Get 15% Off Your First Order!” Instantly, that small nudge makes a difference. Even if you don’t buy immediately, the offer lingers in your mind—maybe when you’re snacking later, you’ll think, “That was a steal deal…let’s indulge!” That’s the power of a well-placed CTA.

And take Zomato, the OG of notifications—those aren’t just alerts; they’re cleverly disguised CTAs urging you to take action. Limited-time deals, witty, flirty nudges—everything is designed to drive sales!Do new businesses put as much effort into crafting the perfect CTA as they do into creative copy or visuals? Most of the time, no!

As a social media marketing agency, it’s our job to ensure the CTA is crystal clear and drives action. Let’s dive into one of the most important yet underrated elements of marketing—the CTA!

To Read The Full Article Click Here :

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Remember those nostalgic afternoons when the kulfiwala’s bell rang—our own Pavlovian trigger? We could almost taste the kulfi, begging our parents for a bite. Or the pickle vendor outside school, where the sharp chili scent made resistance impossible. The smell, texture, sight—these were the hooks. Today, they have a name: Sensory Marketing.

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A simple tune can stay with us forever, tied to moments of joy, love, or nostalgia. Think of Nokia’s iconic ringtone—90s kids instantly recall the thrill of their first phone. More than a melody, it’s a time capsule, proving Nokia’s tagline true: it really did connect people.

Now, imagine using that power for marketing. Surprising? Not really. We marketers turn sounds into brand assets. Who made the “clitch clitch” of a Coke can opening a symbol of happiness? We did! That’s Sonic Branding.

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Visit : https://www.gr8brews.com/

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Mother tongue is like the comforting simplicity of daal-chawal. It���s the language that naturally flows when you're in pain, overjoyed, or overwhelmed with emotion. It’s a bond that ties us to our mother’s womb, our culture, and our heritage. Cherish your mother tongue, take pride in it, and be Gr8ful for it. Happy International Mother Language Day.

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Visit : https://www.gr8brews.com/

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Gr8 Brews Redefines I Love Haldiram's Legacy with a Modern Touch

Working with a brand that has a rich legacy and deep roots in India's cultural fabric is both an honor and a challenge. The biggest hurdle? Matching the high standards already set by the brand and aligning with the tonality consumers associate with it. Take I Love Haldiram, for instance-a name synonymous with desi snacks. When people think of authentic Indian flavors, Haldiram instantly comes to mind. Now, imagine the challenge of revamping its image in a city as dynamic and culturally rich as Kolkata-a place where food is an emotion, and art is a way of life. The packaging and branding had to resonate with Kolkata's vibrance and artistic soul, reflecting its "adda culture" and love for color and tradition. This is where Gr8 Brews, a 360-degree marketing agency, stepped in to bridge the gap.

Gr8 Brews' Unique Approach: Gr8 Brews understood that it wasn't just about aesthetics or packaging-it was about building a connection. Their process began at the foundation: research. Kamalika Guha, CEO of Gr8 Brews, explains, "Designs have to tell a story, and if that story doesn't come from the people and their pain points, it won't resonate with the audience. We don't jump to conclusions; we start from where it matters most." Here's how Gr8 Brews brought a wholesome transformation for I Love Haldiram: 1. Market Research The team went beyond conventional methods, visiting popular Kolkata stores and engaging with customers to understand their preferences and challenges. This helped them uncover branding issues and pinpoint what sets Haldiram apart from competitors.

2. Data Analysis & Branding Strategy With insights from the research, Gr8 Brews' data analysts crafted a 360-degree branding strategy. This included plans for diverse media platforms, ad strategies, store revamps, and more, ensuring every touchpoint aligned with consumer expectations.

3. Packaging Design The design team reimagined Haldiram's snack, cake, and ice cream packaging, infusing vibrant colors and desi elements to capture Kolkata's essence. The new packaging struck a chord with both tradition and modernity.

4. Festive Banner Designs Festivals like Durga Puja and Diwali are significant for both Kolkata and I Love Haldiram. Gr8 Brews designed their festive banners, outdoor advertisements, and even redesigned store menus to bring the festive spirit to life.

Why Choose Gr8 Brews? Offering comprehensive services-from digital marketing and branding to creative execution and SEO-Gr8 Brews eliminates the need for multiple agencies. Their efficient and budget-friendly approach has made them a trusted partner for major brands.

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Sonic Branding: How Sound Can Define a Brand – Insights from a Top Creative Agency

What’s the first thing you feel on a hectic Monday when you’ve just missed a deadline and your boss is calling you? You can almost hear Moye Moye playing in your head, right? Or maybe your love language is meme language—every time something happens around you, you instantly hear the sounds of iconic memes like Aayein! or “Babli Tero Mobile”. You don’t even need to listen to the song to visualize the exact action it’s tied to—that’s the power of audio stimuli.

A simple tune or snippet of a song can stay with us forever, often tied to moments we’ve laughed, cried, or shared loving memories. Think about Nokia’s iconic ringtone—90s kids immediately associate it with the joy of owning their first mobile phone. It’s not just a melody; it’s a connection to a time and feeling, proving Nokia’s tagline right: it truly connected people!

Now, imagine using that power of sound for marketing. Surprising, isn’t it? Creative minds—yes, we marketers—are the masterminds behind turning almost anything into a branding element. Who decided the sound of a Coke can opening, that “clitch clitch”, symbolizes happiness? We did!

Sound is more than just noise; it’s an emotional trigger. According to Spotify’s 2021 Culture Next Report, 63% of millennials and 65% of Gen Z feel that audio is the most immersive form of media. This undeniable connection to sound has made sonic branding a crucial aspect of modern marketing.

So, what exactly is sonic branding, and how do marketers make it work? Let’s dive in with insights from Gr8 Brews, one of the top 5 creative agencies in Kolkata!

Click here to read the full article :

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Ad Fatigue? Here’s How the Best Creative Agency Can Help You Beat It

Imagine yourself as a consumer, You’re broke, with just ₹2 in your pocket, and the “Heer toh badi sad” version of you is scrolling through life. Suddenly, boom! EOSS (End of Season Sale) ads are stalking you. You open Instagram-there it is. Switch to YouTube to drown your sorrows in sad songs-bam, it’s in your face again. At this point, do you feel like shopping or chucking your phone out of the window for some peaceful digital detox?

Think of it like carrots in winter. They’re everywhere-sabji, pasta, sandwiches, even halwa! It’s all good until one day, just the smell of carrots makes you run for cover. That’s ad fatigue in action.

Now, let’s talk about marketing reality. Your audience holds the power, and if your ads are boring them, they’re gone. You could be spending a fortune on ads, but if they’re overexposed and uninspired, your ROI will crash faster than a sugar rush.

So, how do you avoid becoming the “carrot of marketing”? How do you make sure your budget is spent wisely? The best creative agency in Kolkata is here to rescue you from ad fatigue. Take note, and start paying attention to the signs:

Click To Read the Full Article Here :

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ChatGPT vs. DeepSeek: Who to Choose for Your Brand? Get the Answer from the Top Digital Marketing Agency

DeepSeek is shaking up the AI game—not just with its tech but with its impact! Let’s be real, new AI tools pop up daily, but few actually make waves.

The big question used to be “Will AI take human jobs?” Now, it’s “Are AIs losing jobs to each other?” And guess what? ChatGPT is the first to lose its job to DeepSeek! The OG of AI now has some serious competition!

DeepSeek’s AI assistant has become the most downloaded mobile app across 140 markets, with India contributing the highest number of new users. According to Sensor Tower, the app secured the top spot on Alphabet Inc.’s Android Play Store in the US as of January 28 and has maintained that position. In just 18 days, it reached 16 million downloads—nearly double the 9 million that ChatGPT achieved during its initial release.

Despite this rapid adoption, ChatGPT still holds a significantly larger user base. DeepSeek’s continued growth may also face challenges as governments and organizations scrutinize its potential cybersecurity risks.

DeepSeek is a Chinese AI company specializing in open-source large language models (LLMs). These advanced machine learning models are trained on vast text datasets to generate human-like responses, and with this kind of momentum, it’s clear that the AI war is just getting started!

As the best digital marketing agency in Kolkata, we don’t want you to feel left out. So, here’s the moment to spill the tea! Let’s break down the key differences so you can flaunt your “aura” in front of your boss like a pro.

Click Here To Read the Full Article :

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Alexa, play Ek Din Aap Tum Humko Mil Jayenge, Phool Hi Phool Raho Me Khil Jayenge... (Not for you, but for your brand, Pookie—you got us!).

Visit : https://www.gr8brews.com/

[gr8-brews]

Building a brand is like building a home—it's not just about bricks and mortar; it's about the love and passion you pour into it. Here's a brief overview of how we brew branding. Let's take a look :

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Visit : https://www.gr8brews.com/

[gr8-brews]

Another Monday, another trauma !

Visit : https://www.gr8brews.com/

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While Millennials are still hung up on their Class 10 crush who never even looked back, dreaming of a Shahrukh Khan-style love story, Gen Z has already discovered 1,000 new relationship types—each with its own fancy name!

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The New Year has brought a wave of fresh ideas, along with a whirlwind of events like the Maha Kumbh, the Coldplay concert, wedding season, and more! Marketers have had no time to catch their breath, and we're seeing some incredible campaigns. Here are our top picks for January:

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