#Godrej Consumer Products

[indianexpalert]

Stock picks of the week: Stock picks of the week: 5 stocks with consistent score improvement and upside potential of up to 32%

Synopsis After a few weeks of recovery, the Nifty and Sensex are again under pressure. Are we again back to what we witnessed in October? Not really. At that time, the Indian markets were singled out from among all the emerging markets and saw largescale FII selling. This time, the drop is more due to global reasons, primarily because the US Fed has indicated that the pace at which it is going to…

[foxnangelseo]

Godrej Consumer Products' Strategic Investment: Fostering Growth in Tamil Nadu

Godrej Consumer Products Ltd. (GCPL), a prominent player in the fast-moving consumer goods (FMCG) industry, has taken a significant step towards expanding its manufacturing footprint in India. In a recent development, GCPL signed a Memorandum of Understanding (MoU) with the Tamil Nadu government, outlining its plans to establish a state-of-the-art manufacturing facility with an investment of ₹515 crore over the next five years. This strategic move not only showcases GCPL's commitment to India's growth trajectory but also demonstrates its dedication to quality, innovation, and inclusive development.

The proposed manufacturing unit is set to be situated in Thiruporur Taluk, Chengalpattu, near Chennai, granting GCPL greater access to the lucrative southern markets. This location advantage aligns with the company's objective to enhance its reach and influence across the region. The plant will serve as the production hub for several of GCPL's core brands, including household names like Cinthol, Godrej Expert Rich Crème, Godrej Selfie Shampoo Hair Colour, and Goodknight.

Nisaba Godrej, the Executive Chairperson of Godrej Consumer Products, emphasizes the company's overarching vision as she states, "The investment of ₹515 crore over the next five years is in line with GCPL’s long-term strategy to actively participate in India’s growth journey and our unwavering commitment to deliver affordable, best quality, and innovative products to consumers." This commitment goes beyond just business expansion—it encompasses a deep-rooted aspiration to make a positive impact on the community and foster sustainable development in Tamil Nadu.

One remarkable aspect of GCPL's initiative is its dedication to creating job opportunities and promoting diversity and inclusivity. Nisaba Godrej shares, "With the establishment of this facility, we will create over 400 job opportunities in Tamil Nadu. This facility aims to have an inclusive and gender-balanced workforce. Our plan is to employ 50% of women for this facility along with 5% of employees from LGBTQ and people with disability (PWD) communities." This progressive approach to workforce composition reflects GCPL's commitment to championing diversity and promoting equal opportunities for all.

Sudhir Sitapati, the Managing Director and CEO of GCPL echoes the sentiment of strategic expansion and community empowerment. He highlights that the new manufacturing hub will not only support GCPL's diverse portfolio but also bolster its market presence. "It will serve as a manufacturing hub for a wide range of our renowned brands and products, bolstering our market presence further. More importantly, our commitment extends beyond business expansion; we are dedicated to making a positive impact on the community and fostering sustainable development in Tamil Nadu."

The forthcoming manufacturing plant is poised to bring forth several operational advantages for GCPL. The facility is expected to accelerate delivery timelines, optimize inventory management, and significantly reduce overall costs. Furthermore, by expanding its production capabilities, the plant will contribute to GCPL's overall production capacity, further solidifying its position in the FMCG sector.

In conclusion, GCPL's strategic investment in India in setting up a manufacturing facility in Tamil Nadu is a testament to its dedication to quality, innovation, and community development. The company's commitment to fostering diversity, inclusivity, and sustainability while expanding its market presence speaks volumes about its ethos. As GCPL embarks on this exciting journey of growth and transformation, its investment in India underscores its pivotal role in shaping the country's FMCG landscape and contributing to its economic development.

This post was originally published on: Foxnangel

[pritiblog1992]

Pune - Godrej Properties Acquires 12 Acres to Build New Housing Project 

Introduction

The Godrej Group's business portfolio is diverse and encompasses agri-care, fast-moving consumer products, innovative engineering, home appliances, furniture, and security. Even though most of our companies are privately held, the aggregate market value of all of our publicly traded companies exceeds USD 15 billion. 

The Godrej Group is one of India's most varied and well-respected businesses. It is ranked as the second most trusted Indian brand, generates annual revenues of USD 5 billion, and has an estimated 1.1 billion daily users worldwide.

Godrej Properties On A New Housing Project In Pune

12 Acres In Pune Are Purchased By Godrej Properties For A Housing Project

Real estate company Godrej Properties has purchased 12 acres of land in Pune for the construction of a housing project with a potential sales income of over Rs 2,000 crore.

A 12-acre land parcel in Mundhwa-East, Pune, was bought fully by the corporation, according to a regulatory filing. This property will largely be developed for a high-end project of group living.

[atplblog]

Price: [price_with_discount] (as of [price_update_date] - Details) [ad_1] "Introducing Godrej Multipurpose Lock, our versatile and cost-effective lock, designed to provide optimum security and convenience. The 6-Brass tumblers locking mechanism is engineered to provide maximum security, ensuring that your belongings are safe and protected. The body of the lock is made of zinc-based die-casting alloy, which is durable and long-lasting. The powder coating on the body provides added protection against rust and corrosion, making it suitable for use in various environments. The back cover of the lock is made of steel, which provides additional strength and durability. This lock is a perfect fit for drawers, boxes, cupboards, and other wooden furniture. It is also suitable for use on steel surfaces, using a suitable back-up plate for packing. With its unobtrusive design, this lock can be easily installed without affecting the overall look of your furniture. The lock comes with two keys made of brass, ensuring that you always have a spare key in case you misplace one. The reversible key feature allows you to insert the key into the lock in either direction, providing added convenience and ease of use. The click action mechanism ensures a smooth and reliable action when opening and closing the lock. This feature provides added convenience, especially when you need to access your belongings quickly and easily. Suitable for Panels 12 mm to 25 mm thick. Operation : Turning the key by 180° locks or unlocks panel. Pack includes – 1 Lock with 2 keys. About the Brand - Godrej Locks has been protecting every home in India ever since 1897. We have products for all your needs. Padlocks, digital locks, furniture locks, baggage locks, door locks, safety solutions for home, institution and commercial needs. Design led innovation and technology has been the backbone of our products ensuring safety for consumers in India and across the globe. We at Godrej being the first choice of the people across India are the largest supplier of safety products for homes, housing societies, the banking industry and public institutions. Think safety, Think Godrej. " LOCKING MECHANISM : 6 Brass tumblers locking mechanism is engineered to provide maximum security. DURABLE : The body of the lock is powder coated and made of zinc based die casting alloy, which is durable and long- lasting. APPLICATION : Drawers, boxes, cupboards, and other wooden furniture. REVERSIBLE KEY : The reversible key feature allows you to insert the key into the lock in either direction, providing added convenience and ease of use. CLICK ACTION MECHANISM : The click action mechanism ensures a smooth and reliable action when opening and closing the lock. PACK INCLUDES : 2 Lock with 4 keys. WARRANTY : 1 Year Product Warranty from the date of Purchase. [ad_2]

[leafatlas]

Sharvari becomes first-ever brand ambassador of Godrej Professional

Godrej Professional, a leading professional hair brand offering hair color and hair care from the home of Godrej Consumer Products Ltd (GCPL), has announced Bollywood star Sharvari as its first brand ambassador. The unveiling took place at the grand finale of Godrej Professional Spotlight, a platform that celebrates hair stylists on the national stage. Known for her amazing performances in films…

[arogyaformulations]

Leading Personal Care Products Manufacturers in India

India's personal care products industry is thriving, driven by innovation and quality. Renowned manufacturers like Hindustan Unilever, Dabur, Godrej Consumer Products, and Emami dominate the market, offering a range of skincare, haircare, and hygiene products. With a growing demand for organic and herbal options, companies like Himalaya and Patanjali lead the way in natural solutions. Emerging brands focus on eco-friendly packaging and cruelty-free formulations, catering to conscious consumers. From soaps and shampoos to cosmetics and wellness products, India's manufacturers are shaping global trends while meeting diverse domestic needs with excellence and affordability. Explore the best of personal care today!

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Godrej Consumer Products share price plunges 10% after weak mid-Q3 update; Should you buy the FMCG stock?

Take advantage of our 2-day free trial and flat 10% discount on all services. Our expert research and market analysis will guide investors in making informed and worthwhile decisions. Trust the best SEBI-registered research advisory firm. Visit- Intensify Research Services today!

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Exploring the Leading Cosmetic Manufacturers in India: A Hub for Innovation and Quality

India has emerged as a significant player in the global cosmetics industry, not only as a consumer market but also as a manufacturing hub. With its rich heritage in Ayurveda and natural beauty products, coupled with modern technological advancements, India offers a unique blend of traditional and contemporary cosmetic products. The cosmetic manufacturers in India have been making strides in producing a wide range of high-quality products that cater to both domestic and international markets.

The Evolution of the Cosmetic Industry in India

The Indian cosmetic industry has undergone a remarkable transformation over the past few decades. Initially dominated by a few multinational companies, the sector has seen the rise of numerous local manufacturers who have successfully carved a niche for themselves. This growth can be attributed to several factors, including increased consumer awareness, a growing middle-class population, and the rising influence of social media and digital marketing.

Furthermore, the Indian government's initiatives to promote 'Make in India' have played a crucial role in boosting the manufacturing sector, including cosmetics. The ease of doing business and the availability of skilled labor at competitive costs have attracted both domestic and foreign companies to set up manufacturing units in the country.

Key Players in the Indian Cosmetic Manufacturing Industry

India is home to a diverse range of cosmetic manufacturers, from large-scale companies to small and medium-sized enterprises (SMEs). Some of the leading players in the industry include:

Hindustan Unilever Limited (HUL): One of the oldest and most prominent players in the Indian cosmetics market, HUL manufactures a wide range of personal care products under various brands such as Lakmé, Dove, and Pond's. HUL has a robust distribution network that ensures its products reach even the remotest parts of the country.

Godrej Consumer Products Limited (GCPL): Known for its innovative and affordable products, GCPL has a strong presence in the beauty and personal care segment. Brands like Godrej No.1, Cinthol, and Good Knight are household names in India.

Emami Limited: Emami is another major player in the Indian cosmetic industry, specializing in products that blend traditional Ayurvedic knowledge with modern science. Their brands, such as Boroplus and Navratna, have gained immense popularity across India and abroad.

VLCC: VLCC is a well-known name in the beauty and wellness industry, with a strong focus on natural and herbal products. The company has expanded its manufacturing capabilities to produce a wide range of skincare, haircare, and body care products.

Lotus Herbals: Lotus Herbals is a leading manufacturer of herbal cosmetics in India. The brand is synonymous with high-quality natural beauty products that are free from harmful chemicals. Their product range includes skincare, haircare, and makeup products that are widely appreciated for their efficacy and safety.

Biotique: Biotique is another prominent name in the Indian cosmetic industry, known for its Ayurvedic and organic products. The company manufactures a wide range of skincare and haircare products that are formulated using natural ingredients and traditional Ayurvedic recipes.

Innovation and Quality: The Hallmarks of Indian Cosmetic Manufacturers

One of the key strengths of Indian cosmetic manufacturers is their ability to innovate and adapt to changing consumer preferences. With the growing demand for natural, organic, and sustainable products, many Indian manufacturers have shifted their focus towards developing eco-friendly and cruelty-free cosmetics.

Moreover, Indian manufacturers adhere to stringent quality standards, ensuring that their products meet both national and international regulatory requirements. The use of cutting-edge technology and state-of-the-art manufacturing facilities further enhances the quality and efficacy of Indian cosmetic products.

Export Potential and Global Reach

Indian cosmetic manufacturers have not only captured the domestic market but have also made significant inroads into international markets. Countries in the Middle East, Africa, and Southeast Asia are major importers of Indian cosmetic products. The affordability, quality, and cultural relevance of Indian cosmetics make them highly attractive to consumers in these regions.

Additionally, the growing popularity of Ayurveda and natural beauty products has opened up new opportunities for Indian manufacturers to expand their presence in developed markets such as the United States, Europe, and Australia.

Conclusion

The cosmetic manufacturers in India have successfully established themselves as key players in the global beauty industry. With a strong focus on innovation, quality, and sustainability, Indian manufacturers are well-positioned to meet the evolving needs of consumers worldwide. As the industry continues to grow, India is set to become a leading hub for cosmetic manufacturing, contributing to the global beauty landscape in significant ways.

Visit: https://cosmonovaindia.com/

[apcseo]

Godrej Enterprises Embraces Change with a New Logo and Clear Vision for the Future

In a strategic move to carve out a distinct identity following the 127-year-old Godrej Group's split earlier this year, Godrej Enterprises has unveiled a fresh logo. This rebranding is part of a broader strategy to help the company differentiate itself from its sibling entity, Godrej Industries, which continues to use the original logo.

Key Highlights of the Rebranding:

New Logo Design: The updated logo adopts a minimalist approach, with the cursive "Godrej" retained, as per an agreement between the two factions of the family-run business.

Color Shift: The iconic tri-color palette has been replaced with a deep purple hue, signaling a transformation while keeping recognizable elements of the Godrej legacy.

Visual Distinction: The new logo is designed to create a clear visual separation between Godrej Enterprises and Godrej Industries, which will help investors and consumers easily differentiate between the two entities.

Why This Matters:

As Jamshyd Godrej, Chairman and Managing Director of Godrej Enterprises, humorously pointed out, the change will help prevent confusion in the market, especially with major product launches in sectors like aerospace that could mistakenly be attributed to the wrong faction.

Godrej Enterprises is a diversified conglomerate with a significant presence across multiple industries, including:

Aerospace and Defense

Consumer Products

Furniture

The company is perhaps best known for its unlisted subsidiary, Godrej & Boyce, which generated revenues of ₹14,574 crore in 2023.

No Immediate IPO Plans:

Despite its scale, Godrej Enterprises has no immediate plans for an Initial Public Offering (IPO) or listing any of its individual businesses. Instead, it will continue to fund its growth through internal resources.

Nyrika Holkar, Executive Director at Godrej Enterprises, emphasized that the company will remain focused on strengthening its current businesses.

Holkar, who is set to become the fourth-generation leader of the company, shared that the rebranding reflects the company's desire to drive innovation and enhance customerexperiences.

Growth Potential in Real Estate:

One area of potential growth for Godrej Enterprises lies in real estate. The company holds extensive landholdings, including a large plot in Vikhroli, Mumbai. While they will continue to develop their existing properties, the company is restricted to using its own land for construction projects for the next six years under the family agreement.

As the company navigates its post-split evolution, the rebranding is just one step in an ongoing process of defining its future. According to brand strategy expert Zia Patel, the split was a natural andamicable decision, and the new logo reinforces the dynamic, forward-thinking approach of Godrej Enterprises.

With a new logo, a shifting focus, and a commitment to the values that have defined the company for over a century, Godrej Enterprises is positioning itself for an exciting future, while continuing to honor the legacy of one of India’s most storied business families.

A Strategic Brand Transformation:

Godrej Enterprises' rebranding exemplifies the art of balancing:

Tradition with Innovation

Legacy with Modernity

Continuity with Evolution

At Apppl Combine, we understand the importance of strategic brand transformations and how they play a vital role in ensuring brand resonance and long-term success. Our expertise lies in guiding brands through these transitions, preserving their essence while helping them stay relevant in today’s dynamic market.

Let’s collaborate to elevate yourbrand identity and carve a distinct niche in the competitive landscape. Connect with us today, and let's transform possibilities into realities. Together, we will shape a brand narrative that resonates with your audience, builds trust, and drives sustainable success.

This post was originally published on: Blogger

[cmi-times]

XLRI Delhi NCR Achieves 100% Summer Internship Placements for 2024-2026 Batch: 604 Offers and Stipends up to ₹3.50 Lakh

The XLRI Delhi NCR Campus has successfully concluded its Summer Internship Placement process for the PGDM (BM) and PGDM (HRM) programs for the 2024-2026 batch. This year’s placement season has been a remarkable success, with 604 internship offers made to a total of 576 students. Impressively, every student received an internship offer, underscoring XLRI's strong reputation for providing excellent career opportunities to its students.

The placement process has shown consistent growth, both in terms of the number of offers and the quality of stipends offered. The average stipend for this batch stood at an impressive ₹1.67 lakh per month, while the highest stipend reached an outstanding ₹3.50 lakh per month. This signifies the growing demand for XLRI graduates in top-tier companies across various sectors.

https://cmitimes.in/jobs-updates/campus-placements/xlri-delhi-ncr-campus-summer-internship-placements-2024-batch-highest-stipend-reached-rs-3-50-lakh/

Key Highlights of XLRI Delhi NCR Summer Internship Placements 2024

Total Offers: A record 604 internship offers made by leading recruiters.

Students Participating: 576 students participated in the internship placement process, with 100% placements achieved.

Stipend Details: The average stipend offered was ₹1.67 lakh per month, while the highest stipend reached a phenomenal ₹3.50 lakh per month.

Top Recruiters: Leading companies from consulting, FMCG, BFSI, technology, and general management sectors were among the recruiters.

100% Placement Rate: Every student who participated in the placement process received an internship offer, demonstrating XLRI’s strong ties with industry leaders and its commitment to student success.

A Strong Presence of Leading Recruiters

This year’s summer internship placements saw participation from top global recruiters, affirming XLRI’s status as a sought-after institution for management talent. Companies from diverse sectors offered opportunities to students, with a special focus on consulting, finance, sales and marketing, and operations. Below are some of the notable recruiters:

Consulting

Boston Consulting Group (BCG)

Accenture Strategy

EY Parthenon

McKinsey & Company

Deloitte

The consulting sector remains a significant area of interest for XLRI students, providing them with the opportunity to work on high-level business strategy and operations management projects. Interns in consulting firms work on a wide range of problem-solving tasks, often influencing key business decisions and shaping company strategies.

FMCG

Procter & Gamble (P&G)

Hindustan Unilever (HUL)

Nestlé

Asian Paints

Coca-Cola India

FMCG companies continue to be major players in XLRI’s internship placements, offering students roles in brand management, sales, and marketing. These internships offer invaluable experience in understanding consumer behavior, managing marketing campaigns, and analyzing market trends.

BFSI (Banking, Financial Services, and Insurance)

Goldman Sachs

HSBC

Barclays

JPMorgan Chase

Mastercard

Internships in the BFSI sector provide XLRI students with hands-on experience in corporate finance, investment banking, financial analysis, and risk management. These internships serve as a launching pad for students looking to make a mark in the world of finance.

Technology & E-Commerce

Amazon

Amdocs

Atomberg

Newgen Technologies

The technology and e-commerce sectors are rapidly growing, and XLRI students have secured internships with some of the world’s leading tech companies. These internships focus on business analytics, product management, and operations, offering students the chance to be part of groundbreaking technological innovations.

General Management

Aditya Birla Group

Godrej Group

GMR Group

FedEx

XLRI’s PGDM (BM) and PGDM (HRM) students also secured roles in general management, working in areas like business development, strategy, and operations. These internships allow students to gain a holistic understanding of how organizations operate, preparing them for leadership roles in the future.

Impressive Stipends and Opportunities

The stipends offered during this year’s internship season were particularly noteworthy. The average stipend of ₹1.67 lakh per month is a clear indicator of the strong demand for XLRI students. However, the standout feature of the placement season was the highest stipend, which reached an impressive ₹3.50 lakh per month—a figure that places XLRI students on par with the best talent globally.

Such competitive stipends reflect the high value placed on XLRI graduates by leading companies. They not only recognize the academic excellence of the students but also the practical skills they bring to the table—skills honed through XLRI’s industry-oriented curriculum and hands-on learning approach.

XLRI Delhi NCR: A Hub for Industry Collaboration

The 100% placement rate and the participation of over 600 recruiters over the years clearly demonstrate XLRI Delhi NCR’s ability to connect its students with the right industry opportunities. The placements process has seen steady growth over the years, and this year, the range of roles and sectors on offer was as diverse as ever.

XLRI’s strong relationships with top companies across sectors like consulting, FMCG, BFSI, and technology continue to yield great results for its students. The internships provided by these companies offer invaluable exposure to real-world business challenges, and the students who land these roles are positioned for success when they graduate.

The fact that XLRI’s PGDM (BM) and PGDM (HRM) students secured such high-quality internships speaks volumes about the institution’s focus on industry readiness. This is why XLRI continues to be one of the most preferred business schools for recruiters seeking top-tier talent.

Conclusion: XLRI’s Summer Internship Placements – A Stepping Stone to Success

The XLRI Delhi NCR campus has proven once again that it remains one of the most prestigious and sought-after institutions for management education. With an outstanding 100% placement rate and 604 internship offers for the 2024-2026 batch, the average stipend of ₹1.67 lakh per month, and a highest stipend of ₹3.50 lakh, XLRI continues to attract top-tier recruiters from a wide range of industries.

For students looking to pursue a career in consulting, FMCG, finance, technology, or general management, XLRI offers the perfect platform to launch their careers. The internships offered are not just about gaining experience—they are a stepping stone to permanent career opportunities with some of the world’s leading organizations.

XLRI’s ability to attract such a diverse range of companies, combined with its emphasis on practical learning, ensures that students are well-equipped to take on leadership roles in their future careers. As the institution continues to build upon its strong placement record, XLRI remains at the forefront of management education in India.

Are you interested in joining XLRI Delhi NCR’s prestigious PGDM programs? Visit the official XLRI admissions page for more details about the admission process, eligibility criteria, and important deadlines

[ankita784]

Liquid Soap Market Intelligence Report: Unveiling Actionable Insights for Success

Liquid Soap Market Intelligence Report: Unveiling Actionable Insights for Success

Market Overview

According to Straits Research, the global Liquid Soap market size was valued at USD 22444 Million  in 2021. It is projected to reach from USD XX Million  in 2022 to USD 46729 Million by 2030, growing at a CAGR of 9.6% during the forecast period (2022–2030).

The Liquid Soap market, an evolving segment in the industry, is witnessing substantial expansion fueled by avant-garde technologies and escalating consumer demand. Market analysts scrupulously gather data through polls, focus groups, and in-depth scrutiny of industry patterns. These analysts utilize both quantitative and qualitative methodologies to ensure a comprehensive and precise market report. The report encompasses intricate insights on market size, growth prospects, competitive milieu, and consumer predilections. By harnessing advanced analytical instruments and expert acumen, the report delivers invaluable recommendations and strategic guidance for stakeholders, empowering them to make enlightened decisions and seize emerging prospects within the Liquid Soap market.

Competitive Players

The competitive landscape of the Liquid Soap market includes several key players who have a significant impact on market dynamics. Major companies operating in this market include:

Reckitt Benckiser Group plc.

Procter & Gamble

Unilever

3M

Lion Corporation

GOJO Industries Inc.

Kao Chemicals

Godrej Consumer Products

Bluemoon Body care

NEW AVON LLC

Softsoap

Dawn

Dial

Pears

Palmolive

Ivory

Marseillais

Sairo

Fax

My choice

Lux

Get a free sample of the Liquid Soap Market @ https://straitsresearch.com/report/liquid-soap-market/request-sample

Liquid Soap Market Segmentation

The comprehensive Liquid Soap market analysis has been divided into categories such as category, application, and delivery mode, with each subset examined according to geographical segmentation. This research will keep marketers updated and assist in pinpointing target demographics for a product or service, including insights into market share.

By Type

Organic

Conventional

By Product Type

Hand wash

Face wash

Surface Cleaner

Others

By Application

Commercial

Residential

By Distribution Channel

Specialty Stores

Supermarkets & Hypermarkets

Convenience stores

Online Sales Channel

Regional Analysis

North America:The Liquid Soap market is predominantly led by the North America region, which holds the largest share and has established itself as the market leader due to its robust infrastructure, high demand, and mature industry presence.

Europe: The Europe region is the fastest-growing area within the Liquid Soap market, exhibiting rapid growth rates driven by emerging market opportunities, increasing consumer demand, and expanding infrastructure.

Buy Full Liquid Soap Market Report @ https://straitsresearch.com/buy-now/liquid-soap-market

Key Highlights

The purpose of this study is to examine the manufacturers of Liquid Soap, including profiles, primary business activities, news, sales and price, revenue, and market share.

The study provides an overview of the competitive landscape among leading manufacturers worldwide, including sales, revenue, and market share of Liquid Soap percent.

It illustrates the market subdivided by type and application, with details on sales, price, revenue, market share, and growth rate broken down by type and application.

The research covers key regions by manufacturers, categories, and applications, including North America, Europe, Asia Pacific, the Middle East, and South America, with sales, revenue, and market share segmented by manufacturers, types, and applications.

It also investigates production costs, essential raw materials, and production methods.

Principal Motives Behind the Purchase:

To gain deep analyses of the industry and understand the commercial landscape of the global market.

To analyze production processes, key problems, and potential solutions to mitigate future issues.

To understand the most influential driving and restraining factors in the Liquid Soap industry and their global market impact.

To gain insights into the market strategies employed by the most successful firms.

To understand the market's future and potential.

About Straits Research

Straits Research is dedicated to providing businesses with the highest quality market research services. With a team of experienced researchers and analysts, we strive to deliver insightful and actionable data that helps our clients make informed decisions about their industry and market. Our customized approach allows us to tailor our research to each client's specific needs and goals, ensuring that they receive the most relevant and valuable insights.

Contact Us

Email: sales@straitsresearch.com 

Address: 825 3rd Avenue, New York, NY, USA, 10022

Tel: +1 6464807505, +44 203 318 2846

Liquid Soap Market, Liquid Soap Industry, Liquid Soap Market Share, Liquid Soap Market Size, Liquid Soap Market Trends, Liquid Soap Market Regional Analysis, Liquid Soap Market Growth Rate, Liquid Soap Market Analysis, Liquid Soap Market Forecast

[atplblog]

Price: [price_with_discount] (as of [price_update_date] - Details) [ad_1] Begin your day with a burst of icy-cool freshness with Cinthol Cool Bath Soap. Give yourself a refreshing shower every day with this bathing soap, as the rush of cooling menthol with Active Deo fragrance leaves you charged for the rest of the day. With Cinthol Cool Soap, being Alive is Awesome. Explore the wide range of refreshing Cinthol bath soaps, available in 4 variants, namely Cool, Original, Health+ and Lime. Product Dimensions ‏ : ‎ 13.9 x 8.1 x 4.6 cm; 500 g Date First Available ‏ : ‎ 7 August 2016 Manufacturer ‏ : ‎ Godrej Consumer Products Limited ASIN ‏ : ‎ B01IR6ZCEW Item model number ‏ : ‎ 8901023010682 Country of Origin ‏ : ‎ India Manufacturer ‏ : ‎ Godrej Consumer Products Limited, Godrej Consumer Products Limited, Godrej One, 4th floor, Pirojshanagar, Eastern Express Highway, Vikhroli (East), Mumbai 400 079, India; +91 - 022 - 25188010/20/30 Packer ‏ : ‎ Godrej Consumer Products Limited, Godrej One, 4th floor, Pirojshanagar, Eastern Express Highway, Vikhroli (East), Mumbai 400 079, India; +91 - 022 - 25188010/20/30 Item Weight ‏ : ‎ 500 g Item Dimensions LxWxH ‏ : ‎ 13.9 x 8.1 x 4.6 Centimeters Net Quantity ‏ : ‎ 500.0 gram Included Components ‏ : ‎ Cinthol Cool Soap, 100g (Buy 4 Get 1 Free) Generic Name ‏ : ‎ Bath Soap CONTAINS: 5 units of Cinthol Cool Bath Soap (100g eacHigh TFM (Grade 1 soap) that keeps your skin healthy and glowing WITH Helps you beat the heat and stay fresh all day long LASTILong-lasting refreshing fragrance that keeps you fresh and confident all day SUITABLE FOR: All skin types and all age groups; Ideal for both Men & Women Ingredients: Sodium Halmate Sodium Palm Kornette, Water, Partume, Inclocurban, Sodium Chloride,Glycerin, Titanium Dioxide, Disodium Edta, Bht, Citric Acid Menthol [ad_2]

[philearning]

Beyond Urban Norms: The Cultural Nuances of Effective Rural Marketing

We all know what Marketing Management is — but is it the same as Rural Marketing?

Rural marketing involves strategies to identify, reach, and serve consumers in rural areas by tailoring market research and promotion to their unique needs.

Arguably, Rural Marketing is completely different! Unlike urban marketing, which leverages data to analyze customer behavior and preferences, rural marketing requires a nuanced understanding of socio-economic conditions, cultural values, and infrastructural challenges specific to rural areas.

Marketing in rural contexts involves distinct considerations in pricing strategies and distribution channels. Rural marketers are faced with challenges unique to rural areas such as inadequate transportation facilities and limited financial resources among rural consumers.

For example, rural consumer behavior can be very distinct from the field of consumer behavior, as we know it.

In rural communities, local leaders and traditions play a significant role in shaping consumer behavior, making it crucial for marketing strategies to incorporate and respect these dynamics. For instance, while urban marketing may rely more on digital platforms, rural marketing often benefits from traditional media like radio and local influencers.

The Significance of Rural Marketing in India

India’s rural market holds immense potential, with approximately 65% of its population residing in rural areas. This demography presents a lucrative opportunity for businesses due to increasing incomes and rising aspirations among rural consumers. The rural youth population, in particular, is open to new products and technologies, making them a valuable target for marketers.

Rural marketers should harbor the unique value of cultural sensitivity in order to appropriately harness this opportunity.

For example, good rural marketers understand the opportunity of product customization in such areas. Products that reflect local tastes, needs, and cultural nuances can significantly enhance appeal and acceptance.

PHI Learning’s text “Rural Marketing and Management – Gupta et al” explains such considerations in detail. It helps students understand the key concepts which could lead to innovative ideas like using local languages and symbols in packaging to boost product attractiveness.

Additionally, it explains in detail the processes involved in navigating challenges such as poor infrastructure—like inadequate road access or unreliable electricity—can give brands that address these issues a competitive edge.

Here’s another key difference between rural and urban marketing that will make you wonder how you never saw it this way before: Marketing channels are a huge factor when it comes to the difference between urban and rural areas. While urban consumers prefer digital interactions, rural consumers rely more on traditional media.

To leverage traditional media as a strategic move to reach rural consumers, Hindustan Unilever famously used rural radio shows, Godrej used mobile vans for direct interaction, and Tata Motors promoted the Tata Ace through local trade shows and community demonstrations.

PHI Learning’s book also covers some of the above cases like Hindustan Unilever to provide practical, real-world examples to support its theory.

Alignment with NEP 2020

PHI Learning’s publication “Rural Marketing and Management” by Gupta et al. is aligned with the National Education Policy (NEP) 2020, which aims to transform India’s educational landscape by promoting multidisciplinary learning, critical thinking, and practical applications.

Comprehensive Coverage: The book provides an in-depth exploration of rural marketing and management, including consumer behavior, trends, and government initiatives. This aligns with NEP’s emphasis on a holistic educational approach.

Practical Insights: Through case studies and real-life examples, the book offers practical lessons and hands-on learning, reflecting NEP’s focus on experiential education.

Innovation Focus: It includes chapters on Rural Digital Marketing, E-commerce, and Rural Entrepreneurship, preparing students for the evolving rural market landscape and supporting NEP’s vision of fostering creativity and innovation.

By equipping students with the knowledge and tools to excel in rural markets, “Rural Marketing and Management” serves as a valuable resource for MBA (Marketing), PG Diploma in Rural Marketing/Development, B.Com/M.Com, and B.Tech students, aligning with NEP’s goals of interdisciplinary and application-based education.

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