#GOLDEN HOUR PART 1

[shortyinblue]

Hey so what the Fuck is in the air lately

The two not pictured better stay not pictured I can't handle ot8 doing this shit

[seong-star-hwars]

Ateez as tumblr posts - part 5/?

WORK Edition part 1, 2, 3, 4 Bonus!: Cowboy Seonghwa born from an egg

[crimsonzia]

Work MV

© Crimsonzia (credit if use and DO NOT REMOVE WATERMARK.)

[oyeixcher]

Wooyoung ✦ [GOLDEN HOUR : Part.1] JACKET Making Film

[wooyoungisbaby]

More ateez memes :) pls reblog!~

[atiny-for-life]

Ateez's Full Storyline Explained - BONUS

Masterlist

WORK

Based on the GOLDEN HOUR Intro which was released prior to the first teasers and is all about Atiny and Ateez's journey thus far, plus the lack of storyline queues in the music video itself, I believe this is one of those instances where the MV simply falls outside the storyline, much like Turbulence and The Real

I believe this time, it's because they were invited to Coachella and simply didn't have as much time to prepare for the album and get access to the sets they'd need to tell the story visually the way they wanted to which is something I talked about more here

However, let's still dive in and dig up some easter eggs and other fun little moments strewn throughout the video so we can appreciate it better!

Kicking things off is "maknae on top" Jongho buried in the dirt, playing the flute (which sounds like a clarinet) while the others stand around him, four out of seven holding spades and shovels

And it's not just that they felt justified in burying him with extra holes for his hands so he could play the flute, they also felt the need to do it right outside a motel in the middle of the desert

Giving the meaning of this album, this starting from a dirt-hole in the dessert setting could be a reference to Pirate King and Treasure which were both shot in the dessert way back when

If that's the case, it'd also make the red car more meaningful since Yunho also had one during Wave

From here, we move on to a roadside diner/shack situation where our boys are working the counter, preparing counterfeit money burgers

Inside, we can see a bunch of Ateez's awards (bragging rights), including a MAMA award, the Billboard #1 plaque and more, with TYUdeongi and Mito (the two little plushs) front and center

Next up, we've got Seonghwa rolling into town on an ostrich, carrying the flags of some of the countries they visited during last year's world tour while Yunho, San, and Yeosang are counting their money and drinking around a table outside the motel

The next clips show us Yunho reading a burning newspaper with the headline proclaiming something along the lines of "Anonymous Philanthropists Change [...]", likely referencing all the money they've been handing out at their diner

The scene is accompanied by the lyrics "Breaking News popping up no matter where I go" which is very reminiscent of 'Matz'

Wooyoung's vibing outside with a Mariachi band and Flamenco dancers (don't ask me why... I guess they're having a Latin American phase right now - let's see if they end up fluent in Spanish or Portuguese some time soon)

Up in the mountains, we've got them mining for gold far away from any visible mining shafts, and singing about geese laying golden eggs in Spanish (giving Aesop's Fable), followed by a line about building towers 24/7 in Korean (giving Billionaires' Row in Manhattan) before San eats the gold nugget he'd been holding (the effects of eating gold are not well studied, please do not attempt at home)

Next, we've got Yeosang cutting out counterfeit money with a large pair of scissors (we're already struggling with inflation, put those scissors down) while singing about being an introvert

He's in the same office Yunho was in earlier when he was reading the burning newspaper (I'm glad the place didn't burn down)

Moving on, we've got Mingi in the parking lot dressed very Willy Wonka-esque (Gene Wilder version)

He's sporting two pins on his coat - one which looks like a painter's palette and the other looking like a cross, somewhat reminiscent of the Maltese Cross (shoutout to Malta, I feel like no one ever talks about you) or the Iron Cross (popular in early 20th century Prussia)

Everyone's partying, it's raining counterfeit money, we've got car hydraulics in the back (it's been 70 years, I didn't think these were still popular) and our Flamenco dancers are back before we cut to Jongho in his hole, and back to Seonghwa on his ostrich which is now joined by some very talented, head bobbing, CGI chickens

Moving on, we find Hongjoong dancing in another parking lot, surrounded by his members and some strangers on golden bikes, all wearing sunglasses

In the lyrics, he's referencing The Real which strongly matches the vibe they're going for in this sequence, both in terms of costumes and with the general setting

Within the same rap verse, we also see Hongjoong in first parking lot where Wonka-Mingi was kicking off the party earlier

Here, he's dancing with two kids in costume (a chicken and a wrestler), while looking super delighted, just all around happy to be here, much like the guy on the bike we can see in the back (it's very wholesome)

We briefly cut away to a shot of a lone massive golden egg stranded on a deserted hill surrounded by some dry shrubs. Keep it in mind. We'll come back to it later.

Back in the office, Yeosang's happy with his robot chicken (Brian) which seems to be capable of laying golden eggs, going by the tall stack of them presented on his desk

While Yeosang's hogging the office, Yunho's off in some basement, taking the term "money laundering" far too literally as he pulls a stack of bills from a washing machine

Seonghwa, once again on his ostrich, now enters a gas station where Wooyoung fills up the bird by inputting a fuel pump in its side. We can now definitively confirm that this alternate universe is weird as hell.

Moving on to a miniature city, we've got our two main rappers attacking a money-monster with some ray guns ( because, on this ship, we're anti-capitalism)

They're wearing fur coats to match the lyrics, which may also be a throwback to Say My Name

Returning to the diner, we've got Jongho building a money burger abomination with some added CDs because, clearly, that's his favorite breakfast

And over in the kitchen, we've got head chef Hongjoong cooking up some hellfire concoction which is literally on fire but he doesn't care - he's still just making a noot-noot face and giving us a straightforward reference to Bouncy by cutting in some more green chili peppers

Honorable mention to Mingi's GTA reference

From there, we get some shots of Ateez gathered around the camera (Don't Stop End Credits style), a short scene of Seonghwa in the hydraulic car, many people's favorite clip of half-topless San twisting a valve or something near some desert oil rigs, and more, before we finally move on to Jongho in front of a food truck

The truck seems to go hand-in-hand with Ateez's roadside dinner since it also offers their famed money burgers

Next, we've got Yunho and Yeosang carefully watching an extra large golden egg in their office

After a few more super quick scenes flash by, it begins to crack before we return to the lone massive golden egg in the desert we saw earlier which now busts open and out pops Seonghwa

There are some Korean folktales about men being born from eggs, all of them rulers which were used to keep the myth alive that kings were picked by a higher power, not born the conventional way - I assume that's what's being referenced here

[bunnakit]

golden hour part 1 preview & previous mvs

bonus

[felixs-voice-makes-me-wanna]

I am spent.

[halavibe]

golden hour: part 1 preview

[sharksliveinspace]

Cutest duo 🧑🏼‍🌾🐓✨

[goldensphotoset]

Yunho Golden Hour: part.1 icons

Was not made/edited by me!

[shortyinblue]

To whomever took these pictures, bless you, because lawd have mercy

Texas has taken over

[seong-star-hwars]

Happy Work Day, everyone

[queenjoong]

ateez: GOTTA WORK

mingi: …is it time to go home yet?

[oyeixcher]

Mingi ✦ [GOLDEN HOUR : Part.1] JACKET Making Film

[wooyoungisbaby]

SLUTSANG ERA