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marlinehamilton · 12 days ago

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rimaakter45 · 15 days ago

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morlowe53 · 26 days ago

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indabd · 7 months ago

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bluetyphoonnight · 10 months ago

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sparklycandyrunaway · 10 months ago

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eclecticpuppyvoid · 10 months ago

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sparklytimetravelbird · 10 months ago

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victoramias759 · 10 months ago

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thedesirecompany · 1 year ago

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4 Tips for Generating FTC-Compliant Reviews and Content

The Federal Trade Commission continues to crack down on fake reviews. These false reviews erode brand trust and can mislead consumers, so brands benefit from not having fake reviews associated with their products. With the expertise of a complete product education platform that also acts as an explainer video production company, it’s easy to comply with the FTC’s guidelines while building a connection with every potential customer. Here are four simple tips to help your brand generate authentic reviews and content.

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When it comes to reviews, authenticity is paramount. If the review can’t be trusted, then how will a potential customer know whether your product is worth buying? Fake reviews have become an epidemic online, which is why the FTC has been cracking down. Instead, you need to help highlight reviews based on credibility and authority, with a complete picture of how it works.

Often, positive fake reviews only focus on the positives and make a product seem flawless. Conversely, negative fake reviews only bring up the negatives in an attempt to make a product seem much worse than it is.

Video reviews are the perfect solution. They’re hard to fake, as you can see the person creating the review. Find a partner with expert video production services to help you produce video reviews. The authenticity they provide gives the review more weight than shorter written reviews and can help customers make purchase decisions.

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Promoting reviews your audience can depend on can also help them start to connect with your brand. Customers don’t trust reviews that seem forced or scripted.

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Another way to connect with your audience while following FTC guidelines is to encourage real customers to leave honest reviews of your products. A great way to do this is to emphasize that their feedback is important, especially when it comes to improving your products and services.

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Original Source: https://bit.ly/49mwY4B

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keengardenergoatee · 1 year ago

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mamun258 · 1 year ago

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Is it necessary to just refund?

Since the characteristics of each e-commerce platform are different, why do Taobao and JD.com still have to follow up and only refund?

Looking at the overall environment, the market has changed. Meng Qi, a senior practitioner in the retail industry, pointed out that initially HE Tuber Taobao attached great importance to merchants when dealing with the relationship between users and merchants, which was consistent with the slogan of "making it easy to do business anywhere in the world". As the market gradually becomes buyer-dominated, in order to increase users' trust in the platform, e-commerce platforms have developed a set of praise mechanisms and rated stores for users to filter. However, consumers' requirements are increasing, and this trick is now It’s no longer enough.

One fact is that Taobao and Pinduoduo no longer display all negative review entries. Instead, they filter negative reviews and display some tags (such as taste, appearance, etc.). If users want to read negative reviews, they can only browse through the comment areas one by one. Every review. And when more and more merchants use methods such as cash rebates for good reviews, many consumers are worried that they will not see the true evaluation of the products.

Negative review labels displayed on Taobao (left) and Pinduoduo (right)

This has also indirectly prompted e-commerce platforms to introduce more mechanisms to gain user trust, including enjoy now and pay later, get 10% off if you get a fake, return goods without reason within 7 days, and develop live streaming to bring goods, etc. The most extreme of these is "refund only". If you are not satisfied with the product after receiving it, you can directly apply for a refund.

From a competitive perspective, Taobao and JD.com have to copy Pinduoduo’s work.

In terms of user data, as early as the end of 2021, Pinduoduo’s number of active buyers for many years reached 869 million, which is closely matched with Alibaba’s 979 million Chinese market consumer data, and it is also much higher than JD.com’s 570 million active purchasing users at that time. .

Since then, the three e-commerce giants have stopped disclosing buyer data, but Taobao and JD.com have already felt the pressure. This pressure will further increase as Pinduoduo’s market value exceeds Alibaba at the end of November 2023. Alibaba and JD.com need to follow up on low-price strategies , after continuing to launch tens of billions of subsidies, we will make further changes to retain users.

Industry insiders analyzed to "Ding Jiao" that Taobao and JD.com are now following up on "refund only". The main purpose is to show a "user-biased" attitude, but it is difficult to judge how strong the implementation will be.

Meng Qi is not optimistic about Taobao and JD.com's follow-up and only refunds, believing that the promotional significance is greater than the actual significance.

His analysis of "Fixed Focus" shows that each company's advantage categories are different. Pinduoduo has many white-label merchants and relatively low merchant access thresholds. The merchant ecosystem needs strong supervision. "Refund only" is ostensibly to protect consumers. , in fact, it is also one of the main ways for the platform to manage merchants and put pressure on merchants. The more mature Taobao and JD.com have stricter control over all aspects of merchants, and the user acquisition time is longer, so the probability of requiring a refund is lower.

At the same time, a question worth discussing is, is a refund just necessary?

For products with different unit prices and categories, users have different attitudes toward refunds. Meng Qi gave an example. Pinduoduo mostly sells products with low unit prices, and "refund only" can make users feel that they "don't care." However, it is not a hasty decision for users to buy things at high unit prices on Taobao and JD.com. Although the amount of a refund is compensated, it does not achieve the purpose of the consumer's purchase and also increases the user's time cost. . If users still do not buy what they want after screening, they may move to other platforms. This can lead to user churn.

In addition, most users of Taobao and JD.com do not have the habit of "refund only". Meng Qi believes that following the refund-only strategy now may affect the minds of users of the platform who originally had "high prices, high quality" and "high threshold for merchants".

Some consumers are worried that the starting point of refund-only is a good one. The platform hopes to force merchants to improve product quality and service levels, but it does not rule out that merchants will pass on the cost of refund-only, leading to an increase in commodity prices.

"Merchant will consider the return situation and increase the price when calculating costs and sales pricing. In addition, if there are wool gangs who use refund only to harvest wool, consumers will not only not benefit in the end, but may also have to pay for the wool gang's actions. " Yu Bai say.

3. Only refund, who wins?

How do merchants feel after the e-commerce collective implements "refund only"?

Regarding the "refund only" rules updated by Taobao and JD.com, brand merchants and small and medium-sized merchants (Taobao C-stores and JD.com POP merchants) have mixed feelings.

At present, only refunds are available. Those who are more affected are some small and medium-sized merchants, and there are very few brand merchants, because the brand's product warehousing system, service system, legal consultant, etc. have been relatively complete and standardized.

The CEO of a maternal and infant brand told "Ding Jiao" that his brand has stores on JD.com and Taobao and has not been affected in a short period of time. Whether it will be affected on a large scale in the future depends on the minds of consumers on the platform. " After-sales pressure will definitely increase, but it mainly depends on how the platform determines penalties. The customer service of large platforms can be relatively fair and just in handling such disputes."

However, some small and medium-sized merchants on Taobao said that they have recently encountered professional wool gangs who come to collect wool.

Xiaoxue told "Ding Jiao" that she previously had 3C digital stores in Pinduoduo and Douyin. In the fourth quarter of 2023, she opened a new Taobao store. After Taobao revised the refund-only rule, the store encountered seven or eight cases in the past two days. The situation of shearing wool. On social platforms, some Taobao merchants who have been operating for many years told her that they had the same experience.

Xiaoxue said that she was already a little skeptical before shipping because it was unusual for a new store to have so many orders pouring in at once. However, she thought it might be because the platform had a good ecology and the addresses left by customers belonged to different regions, so she shipped the goods. goods. Unexpectedly, after customers received the goods, they made batch complaints and refunds at almost the same time. Because it was a new store and a new link, the weight was very low. The platform judged that the link was risky and removed it from the shelves, and the customer agreed. Only refund.

Subsequently, Xiaoxue appealed to the platform, but the processing process took at least three days, and "it may not all be passed." She believes that in this process, merchants will face a lot of intangible losses. "Even if they return all the goods, our express fees, lost time, link removal, store level decline, etc., the combined losses are far greater than what can be lost." Get your principal back.”

Many merchants said to "Ding Jiao" that on the one hand, all platforms are now competing for low prices. Whoever sells at a lower price will get more traffic. In addition, various deductions on the platform and increasingly expensive The profits of merchants have been squeezed due to the investment fees, and now they have to bear the costs of refunds, which is very stressful; on the other hand, they are worried that the wool party will disrupt the market order, and merchants will have to increase the price of goods to make up for the losses. , refunds alone may not necessarily achieve a win-win situation for the industry.

Xiaoxue believes that after only refunding, opportunistic merchants may become more aggressive, and buyers who want to buy a good-quality product may have to pay a higher time cost. "Anything sold normally may be refunded, but unscrupulous merchants may choose to mix genuine products with fake products to control profits."

Only refunds have become the standard in the e-commerce industry, but in the short term, the interest gap between platforms, merchants and consumers will still exist. Meng Qi believes that the current stage is a buyer's market, and the most fundamental purpose of the platform is to facilitate more transactions and obtain more profits and service fees. In order to achieve this goal, it complies with the market rules. However, in the actual operation process, how to prevent unscrupulous buyers from plundering wool, accurately determine various refund-only situations, and balance the interests of buyers and sellers in addition to ensuring the fairness of refund-only, the platform still needs further exploration. , currently it relies more on the consciousness of users and businesses.

Industry insiders said that refunds alone reflect the anxiety of Taobao and JD.com, which has reached a critical value.

The essence of retail is to provide users with better products at lower prices and better services. At least for now, relying on "refund only" may not necessarily achieve this goal. A question that Taobao and JD.com need to think about is, is the problem with the platform just that there is no "refund only"? Is "refund only" really a snake oil?

* At the request of the interviewees, Yubai, Shujun, Ma Ke and Xiaoxue are pseudonyms in the article.

Author: Su Qi, Editor: Jin Yufan

Source public account: Dingjiao (ID: dingjiaoone), profound impact on innovation.

This article is published with the permission of Renren is a product manager cooperative media@dingjiaoone. Reprinting without permission is prohibited.

The title image is from Unsplash and is licensed under CC0.

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.

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safcodes · 1 year ago

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Choosing the Right Shopify Theme for Your Dubai-based Business

Navigating the E-Commerce Landscape: Choosing the Right Shopify Web Development Services in Dubai

An online store that looks good and works well is essential for success in today's busy digital market. A lot of businesses in Dubai that want to build a robust online footprint choose Shopify as their e-commerce platform of choice. Selecting a suitable theme for your brand and business can be challenging, though, since there are so many to choose from. Are you looking for the best Shopify web development services in Dubai?

"What is the best-looking Shopify theme?" "What Shopify theme should you pick?" The first two questions are what most people ask us. It takes work to pick the right style for your Shopify store.

More than a million shops are already using Shopify, making it the best eCommerce platform in the world. The site has a lot of paid and free apps, and business tools are already there.

There is one thing that Shopify does better than options like WooCommerce, Wix, or BigCommerce, and that is it can grow with your business. Checkout, managing goods, and hosting your site are some of the other valuable features that Shopify web development services Dubai have to offer.

If you want your business to do well, you need to pick a suitable theme. Choosing a suitable theme will help your customers find your goods and make the whole experience better for them.

One of Shopify's themes controls how your store looks and works. It lets you add parts to pages and make menus for getting around.

It may seem like picking the suitable Shopify theme is mostly for looks, but the choices you make here will affect how your buyers use your store. Technical factors affect both functionality and user experience. It means that the style you choose could affect the number of people who buy from your store.

Before we talk about some great Shopify themes, let's talk about some basic things you should think about when picking a theme for your store.

How to Choose a Shopify Theme for Your Store Considering Technical Factors -

Supports Multiple Languages:

Languages and cultures mix easily in Dubai, so companies need to appeal to a wide range of people. If you want your online store to reach more people, pick a Shopify theme that works with more than one language. Having a website in more than one language shows you care about your business and makes you more appealing to people all over the world.

Theme Builder Help:

Sometimes, you'll need to change settings, add more tools, or combine different parts while working on your theme.

It is essential to get quick and valuable help from the Shopify writers who made your theme since making a store is hard.

In order to get help from the Shopify support team, you will need to use one of the themes. How much help you get from third-party developers depends on the service they offer. So, before you decide to use the service, you should read comments and reviews to help you decide.

Sites like TrustPilot have genuine customer reviews and testimonials that you can read. These are the review sites that give out accurate information, not fake reviews.

Optimized for Mobile:

Almost everyone in this place uses smartphones, so you have to make sure your website works well on phones. Customers using smartphones and tablets should be able to easily browse your store with the chosen Shopify theme because it should fully adjust to different screen sizes. A design that works well on mobile devices not only makes the user experience better but also helps your search engine results.

You might want to give yourself time to look at the mobile sample because of these things that you need to think about before making a final choice:

How far does your visitor have to scroll to get to the first screen or choice that they can interact with?

In what ways does the picture or its size cover the whole screen?

Are drop-down lists easy to use when they are placed vertically?

Are your "call to action" (CTA) buttons easy to see and reach with your thumb?

Is the minimum distance between clickable items big enough to stop people from clicking them by accident?

Product Catalog Size:

There are different numbers of goods that the official Shopify Theme store can handle when you use it. Electronics and clothing shops need long catalogs because they sell a lot of different things.

The theme used to show a collection should make it easy for users to get to it. Digital shops and stores with physical locations have multiple levels of menus, search bars, and filters for their inventory.

It might be best for your homepage if you stick to a more focused theme that gives you more ways to customize it if you're offering fewer than 10 items.

Free of charge, Debut offers promotional banners and testimonials, as well as product suggestions and suggestions from other goods.

Optimising Conversion and Checkout:

Your shopping carts and checkout pages can affect whether a sale goes through or not, and some themes give you tools to make your Shopify sales process better.

If you give customers clear signals like back buttons, progress bars, order summaries, and helpful icons, it will be easier for them to finish a transaction. You will quickly get your money back from the premium theme if you can lower the number of people who leave their shopping carts.

Tools and SEO Compatibility:

Having a good Google score could help bring more people to your Shopify store. It sells more items because paid search ads cost less.

It's easier to optimize for search engines when Shopify themes come with SEO choices already built in. What you should look for in organic traffic as a big part of your marketing plan are the following traits:

Metadata customisation

Social media share buttons

Support for Google Snippets

Automatic creation of sitemaps

Formatting Images:

There are many benefits to using Shopify for your online store, such as the way its computers handle the content you give them.

When you add a new picture to your Shopify store, it is sent out over the content delivery network (CDN) around the world. It speeds up page loads and lets your images adjust to different screen sizes.

Additionally, you are not required to provide separate mobile and desktop versions of each picture if you don't wish to.

Shopping Cart Pro users get the best graphics for their websites thanks to the advanced server design and software that turns your JPG and PNG photos into WebP files automatically. Still, the quality of the results was kept high by 30%, cutting the size of the picture files.

Any work you do to improve the speed of your Shopify store might not help if your pages take a long time to load because of large video files and images. Every second you lose business, this is a significant problem.

By comparison, your return rate will go up by about 27% for every extra second that the page takes to load.

On the other hand, a store that sells trinkets or clothes needs to show a lot of different pieces. If you run this kind of business, your product pages should have HD shots of the items, with the option to zoom in closely.

Menu Design, Navigation, and Usability:

Some companies need people with specific traits. If you sell a lot of things that can't be put into groups, it can be hard to make a multi-level menu that makes it easy for customers to find the correct pages.

An essential part of your user experience is finding and learning about new goods or features that your users might like.

There are search options and breadcrumbs that make it easier to find the parts of your collection you want. Multi-level options also make it easy to see your whole collection at a glance.

It is better for sponsored ads that use product or category pages as landing pages to have a multi-level menu rather than a single-level menu. You should let people know about your other things before they leave if they click on your ad.

Translation Assistance:

eCommerce sites need to have information in more than one language for customers from other countries. While most of your customers speak the same language, adding more languages can help your search engine rankings.

Although Shopify Themes does have language-supporting tools, some themes make it hard to add translated content. To pick a theme that lets customers search for goods in more than one language.

The ability to change currencies can help your business grow around the world. When the total amount is not shown in the customer's currency, they may be hesitant to finish the transaction. In order for them to not have to do the change themselves, they will have to give more details about where they are (like tax information).

The code for currency converters can be entered in-app or through your online store's editor. Adding translated content is more arduous. Before you can start taking payments in more than one currency, you need to change the ways people can pay you.

Theme Selection for Your Shopify Store:

Shopify is excellent for eCommerce website development, and Safcodes Company in Dubai can provide the best Shopify web development services in Dubai. Three factors should influence your Shopify theme choice. First, excellent user experience.

Your site's items should be easy to find. Select a theme with features and menu architecture that match your collection. A theme without unnecessary elements may speed up page loading.

Second is SEO and marketing. User-generated content via comment boards, social media integration, and blogs can boost rankings. Lead-capturing pop-ups enhance email marketing.

Finally, CRO. Create an intuitive, safe, and simple Shopify user experience to boost conversions. It requires visible and usable CTAs. Use recently sold alerts and testimonials as social proof.

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