#Deepika is the brand ambassador

[gaadikey]

Hyundai India onboards Deepika Padukone as its Brand Ambassador

Hyundai Motor India Ltd. (HMIL) today announced that it has onboarded charismatic and versatile Global Icon Deepika Padukone as its Brand Ambassador. The renowned Indian actress Deepika’s success resonates nationally and internationally. Welcoming Deepika Padukone to the HMIL family, Mr. Tarun Garg, COO of Hyundai Motor India Ltd. said,  “We are thrilled to onboard the incredibly talented,…

[bolllywoodhungama]

Deepika Padukone becomes the brand ambassador of Bisleri

Deepika Padukone will be showcasing her moves in the newest Bisleri ad, dancing to a fresh, modern rendition of the beloved song 'Jhoom Jhoom Jhoom Baba'

Bisleri, India's leading mineral water brand, has roped in Bollywood actress Deepika Padukone as its first-ever global brand ambassador in the new campaign Bisleri #DrinkItUp. The campaign is a fresh and never-seen-before take on hydration infusing excitement and fun. The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, 'water.'

Commenting on getting onboard Deepika Padukone as the brand ambassador, Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd, said, "Bisleri is synonymous with hydration. Our new campaign Bisleri #DrinkItUp is embracing the fun and excitement of visualising hydration in an iconic style with Ms. Deepika Padukone for the first time ever. We are thrilled to have Ms Padukone as our first global brand ambassador as her work and values align with our brand philosophy. With her we are able to show our brand evolving with modern times. We are confident that everyone will love this campaign and enjoy hydrating with Bisleri."

Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd, adds, “The Bisleri #DrinkItUp campaign is a significant step to contemporize the brand, increase brand love and have exciting conversations with our consumers.”

The Bisleri #DrinkItUp campaign has been shot by Nirvana Films and directed by Prakash Verma. The integrated campaign will be promoted across various platforms, including television, digital, Out-of-Home media, delivery vehicles, influencer engagement, OTT platforms, and much more. Padukone will also be part of all Bisleri product packaging.

[playermagic23]

Deepika Padukone becomes the "Face of Cartier’s New Nature Sauvage high Jewelry Collection."

Back in 2022, luxury brand Cartier announced Deepika Padukone as their new ambassador. Now, the actress is the face of Cartier's new "Nature Sauvage" high jewellery collection. The fan pages of the actress shared two photos from the photoshoot.

Padukone said that she was “thrilled to be part of the Nature Sauvage high jewellery campaign, a stunning range of masterpieces embodying the spirit of nature's wild beauty and the unparalleled craftsmanship that defines the brand.”

The new collection takes a fresh look at the jeweler's bestiary, featuring unexpected encounters and modern interpretations of the animal kingdom. While the collection features classic Cartier creatures like the panther, the animals are depicted in surprising settings and juxtaposed with geometric elements inspired by modern architecture.

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Deepika Padukone Joins BGMI As A Playable Character And Brand Ambassador

[tfgadgets]

Alia Bhatt calls ‘sasu ma’ Neetu Kapoor her ‘beauty inspiration always' | Bollywood

Sep 04, 2024 07:56 AM IST Neetu Kapoor and Alia Bhatt showered each other with love on a social media platform. Check out their posts here. Actor Alia Bhatt has been roped in by L’Oreal Paris as its new global brand ambassador. Taking to Instagram, she and the brand shared a post alongwith a video. It was accompanied by a long note. (Also Read | Alia Bhatt showers love on mommy-to-be Deepika…

[naina10]

From Silver Screen to Social Media: The Influence of Celebrity Endorsements in India

In the realm of modern marketing, few forces are as potent as celebrity endorsements. This is especially true in India, where the allure of Bollywood stars and sports icons extends far beyond their primary professions. The advent of social media has transformed these celebrities into influential figures capable of shaping consumer behavior and driving brand success. The phenomenon of celebrity influencers in India is a testament to the power of personal connection and digital reach in today's marketing strategies.

The Evolution of Celebrity Endorsements

Historically, Indian celebrities have been the face of various brands, leveraging their popularity to endorse products ranging from soft drinks to luxury cars. However, the digital age has redefined this relationship. Today, celebrity influencers utilize platforms like Instagram, Twitter, and YouTube to engage directly with their followers, sharing not just advertisements but also snippets of their daily lives, thoughts, and personal endorsements. This shift has brought a new level of authenticity and relatability to celebrity endorsements.

Strategic Partnerships and Authentic Influence

Brands are increasingly turning to celebrity influencers in India to boost their visibility and credibility. These partnerships often go beyond traditional advertising, encompassing social media campaigns, interactive content, and personalized engagements. For example, Bollywood actress Priyanka Chopra's collaboration with skincare brand Obagi showcases her personal skincare routine and journey, making the endorsement feel genuine and relatable to her global audience.

The Power of Authenticity

The effectiveness of celebrity influencers lies in their ability to maintain authenticity. Unlike conventional advertisements where the connection between the celebrity and the product can seem superficial, celebrity influencers often share genuine experiences and honest opinions about the products they endorse. This authenticity builds trust and loyalty among their followers. For instance, when Indian cricket captain Virat Kohli endorses a fitness brand, his followers believe in his endorsement due to his well-known dedication to fitness and health.

A Diverse Landscape of Influence

India's celebrity influencers come from diverse backgrounds, including film, sports, music, and digital content creation. This diversity allows brands to find influencers who align perfectly with their target demographics and campaign messages. Bollywood star Deepika Padukone, known for her advocacy on mental health, is an ideal ambassador for wellness brands. Similarly, charismatic celebrities like Ranveer Singh, with his energetic and unconventional persona, are perfect for brands targeting younger, trend-conscious audiences.

Challenges in the Celebrity Endorsement Space

While the rise of celebrity influencers in India presents significant opportunities, it also brings challenges. Brands must ensure that the influencer's image and values align with their own, maintain the authenticity of endorsements, and measure the impact of these partnerships accurately. The dynamic nature of social media requires both brands and influencers to stay agile and continuously innovate to keep up with changing trends and consumer preferences.

The Future of Celebrity Influencers in India

As social media platforms continue to evolve, the role of celebrity influencers in India will likely expand further. New features and platforms will offer even more opportunities for celebrities to engage with their audiences in innovative ways. Brands that effectively leverage the power of celebrity influencers will continue to see substantial benefits in terms of brand awareness, consumer engagement, and loyalty.

In conclusion, the rise of celebrity influencers in India marks a significant shift in the marketing landscape. By combining their widespread fame with the authenticity of their personal endorsements, celebrity influencers are reshaping how brands connect with consumers. This trend is set to grow, intertwining the worlds of entertainment, social media, and marketing in ways that are both exciting and impactful.

[stoookes]

Your Pat/Kavya asks reminded me that Indian tabloids have this weird and exasperating of shipping random Indian celebrities with either Indian or foreign cricketers during the IPL, with zero to minimal link between the speculated couple 🤣🤣🤣 mind you, these aren't any well-known magazines, they're pretty shitty, third-rate gossip rags, but sometimes the rumours they come up with spread like wildfire.

So, the owner of IPL team Punjab Kings is Preity Zinta, a really famous and beautiful Bollywood actress who had her heyday in the 90s and 2000s. Over the years, I've seen Preity paired up with Yuvraj Singh, Mitchell Johnson, George Bailey, David Miller and Glenn Maxwell, all of whom have played for her team at some point in time 😂😂😂

Brett Lee, who played the earlier editions of the IPL, for KKR, was considered a major heartthrob in India. He even did a Hindi song with Asha Bhosale once. Anyways, during the IPL, Brett's name was linked with Bollywood actresses Kareena Kapoor, Katrina Kaif, Priyanka Chopra and Amrita Rao. Naturally, none of the ships took off because they were nothing more than wishful speculation. 😂😂

I'm pretty sure, in 2009, when KP was playing for RCB, Katrina Kaif was the team's brand ambassador, and I think there was a Reddit post around wondering if they had hooked up during the IPL. I honestly don't know if these are true, you don't want to believe everything posted on Reddit.

Around 2008/2009, Bollywood actress Deepika Padukone was rumoured to be involved in a love triangle with MS Dhoni and Yuvraj Singh, until MSD took a step back, not wanting to come between Yuvraj and Deepika. This one, I'm 99% sure was real.

Gosh! That’s something 😂

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Deepika Padukone unveils her first-ever home furnishings collection with Indian touch; here's how much it costs [ Pottery Barn ]

Deepika Padukone unveils her first-ever home furnishings collection with Indian touch; here’s how much it costs [News Summary] Deepika Padukone’s debut home furnishings collection has ‘taken a couple of years to put together’. The actor is a brand ambassador for… For her first-ever home furnishings collection with Pottery Barn, Deepika Padukone channels a sleek, global Indian aesthetic. The…

[business-001]

Deepika Padukone roped in as Bisleri's first global brand ambassador for the #DrinkItUp campaign - Jayanti Chauhan

Deepika Padukone as the brand ambassador, Jayanti Chauhan, vice chairperson, Bisleri International, said, "Bisleri is synonymous with hydration. Our new campaign Bisleri #DrinkItUp is embracing the fun and excitement of visualising hydration in an iconic style with Ms. Deepika Padukone for the first time ever.

[iasaspirationblog]

Empowering India’s Handloom Legacy: A Symphony of Tradition, Innovation, and Emotion

Introduction:

India, a vibrant tapestry of tradition and modernity, annually pays homage to its rich heritage on August 7th, celebrated as National Handloom Day. This day is a vibrant celebration of the skilled handloom weavers who are not only custodians of our cultural legacy but also the backbone of our economy. With a theme that echoes the ethos of our times, the theme for 2023 is "Handlooms for Sustainable Fashion," underscoring the eco-friendly and sustainable aspects of handloom weaving.

History:

The roots of National Handloom Day intertwine with the Swadeshi Movement of 1905. Born out of a fervor to boycott British goods, this movement championed Indian-made products, placing handloom textiles in the spotlight. In 2015, the Government of India officially designated August 7 as National Handloom Day, a day now celebrated nationwide with diverse events and activities.

Significance:

National Handloom Day holds profound significance. It's a tribute to the centuries-old tradition of handloom weaving, an acknowledgment of the weavers' significant economic contribution, and a call to embrace sustainable fashion. Handloom textiles, crafted with natural fibers and traditional techniques, embody a commitment to minimal environmental impact.

Contributions of celebrities promoting handlooms in India:

A number of celebrities, including Alia Bhatt-who won the best actress honour at the National Film Awards for her powerful performance in Gangubai Kathaiwadi, Vidya Balan, Shilpa Shetty, Madhuri Dixit, Samantha Ruth Prabhu, Taapsee Pannu, Kangana Ranaut, Sonam Kapoor Ahuja, Anushka Sharma, Deepika Padukone, Priyanka Chopra Jonas, and Kareena Kapoor Khan, have been promoting handlooms in India. Alia Bhatt, for instance, has been a staunch supporter, wearing handloom sarees on red carpet events and advocating for the importance of supporting handloom weavers in various interviews.

How celebrities have contributed to promoting handloom in India:

Alia Bhatt has worn handloom sarees on several red carpet events, including the Cannes Film Festival. She has also spoken about the importance of supporting handloom weavers in interviews.

Vidya Balan is known for her love of handloom sarees and often wears them to award shows and other events. She has also launched her own collection of handloom sarees in collaboration with a handloom weaver.

Sonam Kapoor Ahuja is another celebrity who is known for her love of handloom. She often wears handloom garments to events and has also collaborated with handloom weavers to design her own collections.

Deepika Padukone has worn handloom sarees to several red carpet events, including the Met Gala. She has also spoken about the importance of supporting handloom weavers in interviews.

Samantha Ruth Prabhu is a brand ambassador for Telangana handlooms and has been actively promoting handloom products through her social media platforms and appearances at public events.

Namrata Shirodkar has also been promoting handloom by wearing handloom sarees on various occasions and speaking about the importance of supporting handloom weavers.

These are just a few examples of the many ways in which celebrities are contributing to promoting handloom in India. By wearing handloom garments, speaking out about the importance of supporting handloom, and collaborating with handloom weavers, celebrities are helping to raise awareness of handloom and make it more popular among the general public.

India's Handloom Tapestry: Beyond Borders:

Indian handloom fabrics, with their unparalleled creativity and complexity, showcase the diverse terrains, languages, and cultures of the nation. From the Chanderi sarees of Madhya Pradesh to Narayanpet cotton handlooms, Kanjeevaram silks from Tamil Nadu, and the vintage Banarasi patola, each handwoven piece narrates a story of India's rich tapestry.

Telangana's Handloom Renaissance: Narayanpet's Ascent:

In the heart of Telangana lies Narayanpet, a bastion of handloom weaving. The state has emerged as a torchbearer for the handloom sector, exemplifying how dynamic officers like Hari Chandana IAS can orchestrate transformative change. Through initiatives like Aarunya, these officers are breathing new life into traditional weaving communities.

The Aarunya Impact: Resurrecting Weavers' Livelihoods:

Aarunya, under the guidance of Hari Chandana IAS, stands as a beacon of hope for Narayanpet's weavers. This initiative has not only revived traditional handloom practices but has also empowered weavers economically. By providing a platform to market their products, Aarunya ensures that the artisans receive due recognition and fair compensation for their exquisite craftsmanship.

Chenetha Mithra: Sustaining the Handloom Ecosystem:

Telangana's commitment to handlooms extends beyond rhetoric. Schemes like Chenetha Mithra provide subsidies of up to 50% and financial support for procuring raw materials. This proactive approach ensures the weavers' sustainability, nurturing an environment where tradition meets innovation.

e-Golkonda: A Digital Canvas for Handloom Artistry:

Telangana's foray into e-commerce with e-Golkonda is a game-changer. It not only promotes handlooms globally but also catalyzes a digital renaissance for traditional weavers. The fusion of technology and tradition is propelling Telangana's handlooms into the international spotlight.

Textile/Apparel and Handloom Park: A Renaissance Unfolds:

The Sircilla Textile/Apparel and Handloom Park is a testament to Telangana's commitment to its weavers. This initiative breathes life into the sector, providing a conducive ecosystem for creativity and sustainable growth.

Dynamic Officers: Catalysts for Handloom Renaissance:

Officers like Hari Chandana IAS epitomize the change-makers needed to propel India's handloom industry onto the global stage. Their innovative approaches, coupled with a passion for preserving tradition, are indispensable in steering the handloom renaissance.

Conclusion:

As India commemorates National Handloom Day, it's not just about threads and looms; it's a celebration of resilience, culture, and sustainable fashion. Dynamic officers, empowered initiatives, and a collective commitment are weaving a tapestry of hope for India's handloom legacy. In the hands of visionaries like Hari Chandana IAS, Narayanpet's looms are not just crafting fabrics; they're scripting stories of revival and triumph. The looms hum with the promise of a future where tradition and innovation dance hand in hand, taking India's handloom heritage beyond borders. Let us continue to support this invaluable industry, ensuring a flourishing legacy for generations to come.

Sarees draped with emotions from the hinterland have hit the mainland.

Handmade weaves from #Aarunya have made waves across the spectrum what with a host of celebrities promoting the #Narayanpet #Weaves #Sarees for the greater good of #Women

No doubt #Aliabhatt and #NamrataShirodkar epitomise the family culture aptly espoused by #HariChandana during her Narayanpet tenure as #District #Magistrate

#Justice #Judiciary #CJI #ShareYourJoy #NewIndia

#SheInspiresUs

[bolllywoodhungama]

Deepika Padukone joins Dyson as a brand ambassador.

Bollywood actress Deepika Padukone has been named as Dyson's new face.

Deepika Padukone has been chosen a brand ambassador for Hair Care innovations by the multinational technology business Dyson. With the help of this collaboration, Dyson hopes to raise awareness of the value of maintaining healthy hair while promoting its technologically cutting-edge styling products.

Dyson continually makes investments in cutting-edge technology. The Dyson SupersonicTM hairdryer, which employs swift, regulated airflow and sophisticated heat management to dry hair quickly while maintaining hair strength and health, was introduced seven years ago, revolutionising the hair care industry. Since then, Dyson has created a variety of styling tools designed to minimise exposure to excessive heat damage while offering exceptional styles for all hair types. The effectiveness of Dyson styling products is the result of more than ten years of research into everything from the structure of hair to airflow dynamics, while also comprehending the impact of heat, mechanical, and chemical damage.

Ankit Jain, Managing Director, Dyson India said, “We are pleased to partner with Deepika Padukone. Combining cutting-edge engineering and forward-thinking design, Dyson Hair Care technologies have and will continue to revolutionise the way we care for and style our hair. Our association with Deepika will further amplify conversations on versatile, healthy everyday styling suited for all hair types.”

Deepika Padukone, a brand ambassador for Dyson Hair Care, stated, "I've always believed that a hairstyle can make or break a look. Dyson's commitment to innovation and focus on delivering advanced technology for healthier hair styling has always resonated with me and I truly believe that this association will inspire people to achieve superior hair styles while also caring for the health of their hair.”

Deepika is renowned for breaking boundaries, exuding sophistication and elegance, and expressing her uniqueness via her work. She also firmly believes that using high-performance, scientifically-backed products may make skin and hair care routines easier, more enjoyable, and more successful. This is in perfect alignment with Dyson's aim to redefine the hair styling experience with cutting-edge tech for every hair type and exceptional styling without heat damage.

Get Latest Bollywood News only on Bollywood Hungama.

ALSO READ:

Adidas introduces the Z.N.E collection with Deepika Padukone as brand ambassador : Bollywood News

[playermagic23]

Deepika Padukone joins as a brand ambassador for the battle royale game Krafton.

KRAFTON, the creators of BATTLEGROUNDS MOBILE INDIA (BGMI), have announced a collaboration with Deepika Padukone in the world of BGMI. Deepika Padukone will serve as the brand ambassador for BGMI throughout this unique one-year cooperation, ushering in a new era of gaming and entertainment. As part of this exciting cooperation, Deepika Padukone will soon be playable in BGMI, with two separate character skins that embody her trademark style and personality.

Building on the success of earlier collaborations with Indian stars including as Ranveer Singh, Hardik Pandya, and the Mumbai Indians, KRAFTON continues to push the limits of in-game entertainment. This collaboration with Deepika Padukone is yet another milestone in the company's dedication to providing immersive gaming experiences suited to Indian audiences.

"We are thrilled to collaborate with Deepika Padukone, a global ambassador and icon, to create amazing moments for our players. This collaboration aims to push boundaries and provide unique experiences for BGMI fans. By combining the realms of gaming and entertainment, with the largest star Deepika Padukone at the helm, we hope to create a genuinely immersive and fascinating environment within BGMI," stated Sean Hyunil Sohn, CEO of Krafton India.

"It is an exciting opportunity to embark on this new chapter with the BGMI family," Deepika Padukone stated. "Gaming has evolved into a cultural phenomenon in India, and I'm delighted to interact with the great energy of the gaming community. It's an honor to be a part of something this lively and interesting. I'm looking forward to seeing how my followers react to the in-game avatar and unique goods!"

[kharisubas40972]

Deepika Padukone stuns in her first-ever campaign for Cartier as a global brand ambassador : Bollywood News

Deepika Padukone was the first Indian to be signed by a leading International fashion house, Louis Vuitton. She was later signed on by Cartier as well and the actress has become the biggest global ambassador from India. The actress recently shot for the jewellery brand in multiple ensembles, flaunting their latest collection of diamond pieces. Deepika Padukone stuns in her first-ever campaign…

[trendingnewsbite]

Alia Bhatt faces netizens' ire yet again for 'copying' Deepika Padukone, this time for her airport look

Alia Bhatt and Deepika Padukone are two of the biggest and the top actresses we have in Bollywood. They are also fashionistas and have their unique filmography and style file. While Deepika has already made her mark in Hollywood, Alia Bhatt is all set to win over fans with Heart of Stone. Deepika Padukone is also a global ambassador of various brands and recently, Alia Bhatt was signed as the…

[naina10]

"Beyond the Glitz: Unveiling the Global Influence of Today's Celebrities"

In today's interconnected world, celebrities wield unprecedented influence, transcending borders and industries. From Hollywood icons to Bollywood stars, these luminaries shape trends, inspire millions, and redefine what it means to be in the public eye.

The Evolution of Celebrity Culture

Celebrity culture has evolved from traditional media platforms to the digital age, where social media amplifies their voices and connects them directly with fans worldwide. Icons like Kim Kardashian and Shah Rukh Khan navigate this landscape, leveraging their platforms to engage, inspire, and influence.

Bollywood Celebrities: Global Ambassadors of Indian Cinema

Bollywood celebrities, such as Deepika Padukone and Ranveer Singh, are not just stars in India but global ambassadors of Indian cinema. Their charisma, talent, and cultural impact resonate far beyond Bollywood's borders, shaping perceptions and bridging cultural divides.

Influence Across Industries

Celebrities today extend their influence beyond entertainment into realms like fashion, technology, and philanthropy. Collaborations with brands, endorsements, and entrepreneurial ventures showcase their versatility and business acumen, driving trends and consumer behavior.

Navigating Fame and Responsibility

With fame comes responsibility. Celebrities use their platforms to advocate for social causes, from climate change to mental health awareness, amplifying voices and catalyzing change on a global scale. Their activism underscores the transformative power of celebrity influence.

The Future of Celebrity Influence

Looking ahead, the future of celebrity influence promises continued evolution. As digital platforms evolve and global audiences grow more interconnected, celebrities will play an increasingly pivotal role in shaping cultural narratives, promoting diversity, and fostering global unity.

Conclusion

In conclusion, celebrities, whether from Hollywood or Bollywood, embody more than fame and glamour; they are catalysts for change, symbols of aspiration, and ambassadors of cultural diversity. Their impact spans industries and continents, reflecting a global society where influence transcends boundaries. As we celebrate their achievements and contributions, we recognize the enduring power of celebrity culture to inspire, connect, and shape our world.

This article explores the multifaceted influence of today's celebrities, highlighting their global reach, cultural impact, and transformative role in shaping contemporary society.

[suchananewsblog]

ICYDK: Ranveer Singh Crashed Deepika Padukone's Time Interview

Ranveer Singh with Deepika Padukone. (courtesy: deepikapdukone) New Delhi: Deepika Padukone is the woman of the hour – and it is safe to say she has been for years now. From never-seen-before box office milestones to acting performances that are spoken of for years, the actress has cemented herself as one of the biggest superstars of the country. Add to this her role as the brand ambassador for…