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Commentary: Anti-Israel activists who criticize police exchange programs are trying to exploit Black pain
Last night, I received messages from a few people about their concern over a very mendacious opinion piece in the San Diego Union Tribune (“UT”) written by a local UCSD professor; a piece that blames Israel for the “militarization” of American police departments, as well as for excessive force cases against African-Americans by U.S. law enforcement.In response, I immediately wrote the op-ed editor for the UT who informed me that if I could get him a draft piece on the subject matter before 1:00 p.m. today, he would see if they could publish it. Well, with the help of the amazing research staff at Stand With Us, who sent me links to all of the facts referenced in this article (as I was traveling today and yesterday on a family vacation), I was able to meet the UT deadline and get this piece published.
Please share it.
Terrence Floyd, second from right, is comforted in Minneapolis where his brother George Floyd died while in police custody. (AP Photo/Bebeto Matthews)
International police training exchange programs between U.S. police departments and foreign police departments exist with dozens of other countries, including both democracies and dictatorships. Yet anti-Israel activists blame police exchange programs with Israel for the killing of George Floyd and other African Americans by U.S. police. This attempt to exploit Black pain to gain sympathy for one side in the far away and complex Israeli-Palestinian conflict deserves exposure.
Since it first declared its independence in 1948, the modern state of Israel has been dealing with terrorist attacks on its civilian population. During the Second Intifada (2000-2005), Palestinian terror groups sent suicide bombers into Israeli cafes, restaurants, markets, bars and buses. Some 1,100 Israelis, overwhelmingly civilian, were killed and thousands more were seriously maimed and disabled.
Before the Sept. 11, 2001, terror attacks, most U.S. police departments had little practical counterterrorism experience or expertise. Afterwards, American police realized they had a pressing need to learn more on how to prevent and respond to terrorist attacks, and Israel (sadly) had that knowledge and experience. Yet the U.S. works with numerous other countries in counterterrorism activities and training, including through international bodies such as the United Nations and Interpol.
In today’s world, international police training exchanges are the norm. U.S. law enforcement personnel participate in these police exchanges with Argentina, Australia, Austria, Brazil, China, Colombia, Croatia, Finland, France, Greece, Hungary, Indonesia, Italy, Jamaica, Japan, Kazakhstan, Moldova, Montenegro, Netherlands, Northern Macedonia, the United Kingdom and many others.
One such exchange program ignored by anti-Israel activists is called the China-U.S. Joint Liaison Group on Law Enforcement Cooperation. It includes conferences organized by the Chinese International Law Enforcement Training Program of the Criminal Investigation Police University of China. Chinese police enforce China’s one-party dictatorial rule, which has incarcerated some 1 million Uyghur and Kazakh Muslims in concentration camps.
Another important factor is that in the U.S. there are about 1.1 million police personnel — including about 800,000 sworn law enforcement officers — employed by about 18,000 federal, state and local law enforcement agencies. This includes hundreds of state and local law enforcement academies that provide basic training to some 45,000 recruits per year. Only a few thousand, a fraction of 1%, have participated in these police exchange programs in Israel, which only began after 9/11.
As a former New York City police officer, I can attest that the specific counterterrorism and emergency response training, which Israel provides, has no connection to the issues related to excessive force in the U.S. Plainly many of these problems pre-date 9/11 by literally hundreds of years. And, if anything, many of these problems stem from an undertrained police force, not an overly trained one.
In the days after George Floyd was killed by Minneapolis police, anti-Israel activists began a campaign aimed at blaming Israel for Floyd’s death. They cited Amnesty International and claimed that a 2012 counterterrorism conference co-sponsored by the FBI and the local Israeli consulate “trained” police in the horrid knee on the neck method employed by Minneapolis officer Derek Chauvin.
Soon, this false accusation was repeated around the world, including in the United Kingdom.
British TV Channel 4 fact-checked and debunked these claims, reporting that Amnesty International told a British paper, “the precise nature of the training offered to U.S. police forces by Israeli officials is not something we’ve documented. … Allegations that U.S. police were taught tactics of ‘neck kneeling’ by Israeli secret services is not something we’ve ever reported.”
Further, the Minneapolis Police Department permitted officers to use “an arm or leg” as part of a neck restraint in a policy dating back at least to October 2010, before the 2012 conference hosted by the FBI and Israeli consulate.
Israel critics have gone so far as to claim that the neck kneeling restraint is somehow a uniquely Israeli tactic. Setting aside that this technique is actually not taught by any Israeli police or military unit, there are in fact numerous other countries with which the U.S. has police training exchanges that routinely use this technique. From the anti-Israel crowd, not a single word of criticism is heard about that.
Anti-Israel activists are attempting to exploit the pain and anger over the killings of George Floyd, Breonna Taylor, Philando Castile and so many others to manipulate people to join them in their hatred of Israel. This is an ideological hijacking. It not only distracts from the much-needed discussion about police practices, but it also serves to divide communities and turn them against each other, at a time when we should all be focused on coming together to bring about positive change.
Danzig is a lawyer who lives in Encinitas. He was a drill sergeant and combat conditioning and hand-to-hand combat instructor with the Israeli Defense Forces from 1982 to 1985 and a New York City police officer from 1989 to 1992.
Micha Mitch Danzig
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Spider-Barista: Part One, Pumpkin Spice Latte, Extra Whip
AU Summary and Warnings: Tony Stark survived the snap that killed Thanos and only lost his arm, Steve Rogers has returned from his brief time travel escapades after realizing he’s not as straight as he thought he was, and his feelings for Tony went far beyond friendship. Tony, Steve, Peter, Rhodey, Pepper, and Nebula are in a polyship and were living at Stark’s private New York residence located somewhere in the city “near all the action,” also close to Peter’s school. Peter, 18, is finishing senior year. Recently, Pepper and Morgan Stark have left for upstate New York to begin Morgan’s private school. Overprotective “auntie” Nebula joined them due to her own safety concerns, leaving the boys to fend for themselves. Unknown to everyone, Tony is having a secret sciencey-fling with Bruce Banner, kept private for shy Bruce’s sake. Aunt May is on a cruise in the Bahamas.
Tony has offered to pay for Peter’s college, but Peter is being stubborn and wants to earn it for himself, so he gets a job at the local coffee shop and quickly finds a love for the job. In fact, he loves it so much that he begins to neglect his Super-Hero duties. At first Tony is supportive of a break from the dangerous life of saving New York on the daily, despite Cap’s urging Peter to take on bigger baddies and hone his skills. But they both soon realize Peter’s interest in coffee is mainly tied to a cute customer who comes in on Peter’s every shift. Unbeknownst to Peter, this customer lives a double life. This will be a serial story, updated when I have time. There will be NSFW content, each section that includes NSFW content will be marked accordingly so the reader can choose to enjoy the story while skipping the lewd parts should the desire.
Everyone in this story is 18 or older.
Tl;Dr: Adult Tom Holland Spider-Man is working as a barista post-blip. He’s in a polyship with Tony, Steve, Rhodey, Pepper, and Nebula. He has a crush on one of his patrons and is neglecting his heroic duty. There’s NSFW stuff in here.
Part One: “Pumpkin Spice Latte, Extra Whip”
Warm yellow sun pierced through the sepia tinted windows of the coffee shop. It was a nice clear day. The taxi cabs sat bumper-to-bumper, the people hurriedly walked the sidewalks like a fashion-show runway, carrying their coats over their shoulders on this uncharacteristically warm November afternoon. A flash of green dashed through the crowd of customers as Peter Parker raced round the back entrance of the counter to clock in. His apron whooshed around him as he stopped at the register, punched in his employee ID number, and jumped into the flow of things, watching the front door intensely as he worked the hot bar with lightning speed.
Customers loved Peter. He was quick, he never messed up a drink, and he always served with a smile. Pete’s co-workers loved him because whenever he worked, everyone got higher tips. The manager liked him because he always showed up for every shift, but she felt he could be better at the cleaning part of the job; she made sure to mention that in his quarterly review. Right on time, five minutes after 2:00 p.m., Peter’s favorite customer walked in. He told all the customers they were his favorite, but this one in particular was actually his favorite.
The bell chimed and a man walked in, brown coat draped over his arm, gray knit sweater hugging his broad shoulders and chest just tight enough to portray a hint of modelesque musculature. This was Jamie. Jamie always wore a steel-blue tie, pulled tight around his white collared button-up shirt. Today, he sported a pair of well-fitting khaki slacks, brown oxfords, argyle socks. Clothing tells you everything about a person in New York City. Jamie’s clothes told Peter this: that Jamie had a job in the city, a real job, the kind you do in an office that looks over the hustle and bustle of the commoner’s everyday lives. Or so Peter imagined. He looked like most New York businessmen, but to Peter he was the definition of heaven. He was also unattainable. Peter rarely worked the register, due to being what the manager called “too friendly.” All his chatting with the customers slowed up the line. Unfortunately, Pete’s normal position at the bar fixing drinks kept him behind a wall of glass and noisy machines. The barrier made it near impossible to communicate effectively with customers.
His only chance was at the passthrough area, where he would set each hand-crafted beverage and call out the name of the customer it belonged to. Jamie changed up his drink often, which both frustrated and intrigued Peter. He wanted to be able to make Jamie’s drink quick enough that he could have a second to drop him his number on a napkin, but by the time Peter learned Jamie’s drink (usually three or four shifts), it was usually too late. He’d switched it up again. But Peter liked that about him, too. Jamie clearly liked to try new things. It was a good sign.
So, as Jamie placed his order, Peter rushed to fill it before the payment was even processed. Today, Jamie ordered a pumpkin spice latte with extra whipped cream. Pete lucked out. He could make that drink in his sleep! Since the seasonal drink made its yearly debut in September, he was making hundreds of these each day. As he steamed the milk, Jamie looked over and gave him an easy smile. The light danced off his brown skin, his eyes twinkled. Peter felt his cheeks tingle with blush as he returned the grin. Milk frothed and mixed with the pumpkin spice flavor, the drink was almost complete. The payment processor beeped its approval to Jamie, and Peter raced to put the extra whip and autumn seasonings on the drink, meeting Jamie at the passthrough counter and carefully putting the lid on the cup.
As Jamie reached for the drink, Peter slipped a napkin toward him. “Don’t forget your napkins, Mr. Jamie, sir.” He’d written his number on it this morning, in preparation for this very moment.
Jamie smiled again, “Thank you, Peter. I’d hate to get coffee all over my suit.”
“You’re welcome, sir.”
Jamie took the napkin and left without showing signs of having seen the number written on it. All Peter could do now was wait. Waiting was hard. The time ticked by slower than usual today, but finally it was closing time. Peter helped clean up the floor, sweeping, mopping, and wiping frantically. His co-workers joked about him having a hot date, but when Peter blushed they realized he might actually have a hot date! So they pushed him for answers as to who the mystery guy or girl could possibly be.
“I don’t have a date, guys. It’s just that I - uh - I have school in the morning. You know, senior year and all. Gotta finish strong,” he said.
At this, Tammy the night shift manager, bursted out with her typical hyena-cackle laughter. “Okay, sure Pete, you have school on a Saturday. Dumbass, it’s Friday night. If you didn’t have a date tonight I would be worried. You need to loosen up, Peter. You can’t just stay single forever!”
Peter’s co-workers had no idea he was actually dating, like, five people, so he just grinned and laughed, “I guess you’re right! Well I have to go now, goodbye!” He clocked out and dashed out of the store as quickly as he came in. As he walked home, green apron hanging over his shoulder, visor flipped backwards, he turned on his phone and waited impatiently for the messages to load. One-by-one they came in.
Aunt May: “Just arrived at the port in Jamaica, having a lovely time on the cruise!”
Cap: “Peter, please remember to do your laundry tonight. Your room smells like feet.”
Mr. Stark: [sent you a picture message]
Ned: “LEGO building party tonight at Josh’s, are you coming? 10pm.”
Pepper: “Morgan says hi!”
MJ: “LOL You look so funny in that coffee uniform.”
But nothing from a mystery number that could possibly be Jamie’s. He responded to the messages somewhat halfheartedly, then descended the subway stairs to take the train home. Headphones in, he thought about Jamie’s smile as he was ordering. His chest felt tight again, blood pumping, music blasting. He daydreamed until his stop, then took the headphones out for his walk home. He entered the tall apartment building and took the elevator up to the top. Nothing but the best for Tony Stark and his family! The penthouse smelled of a home-cooked meal. It was Cap’s turn to cook, so they were bound to have a feast. Rhodey was setting the table and greeted him first.
“Peter! How was work?” He laid down the last fork at the big oval dining table.
“It was good, I made some tips today!” Peter put on an extra layer of cheer to compensate for the disappointment of not hearing from Jamie.
“That’s great, Pete.” Rhodey was Peter’s metamour, Tony being their shared partner. Occasionally there was tension between them. It wasn’t jealousy, but they were known for calling each other out on their bullshit, and Peter could tell Rhodey’s bullshit detector was going off.
But before Rhodes could say anything, Steve Rogers walked in carrying a turkey pot pie. His kiss-the-cook apron, denim cut-off booty-shorts, and crab-claw oven mitts really made for a unique kind of vibe far and away from the Captain America the rest of the world saw. The daisy dukes certainly showed off America’s Ass in the least wholesome of ways. Peter and Rhodey both gulped, eyeballing that thicc snack as Cap bent over the kitchen table and set it at the center. The pot-pie didn’t look too bad either. Both had been interested in Steve for quite some time, but were not sure how to approach that, since he was so newly out of the closet.
“Where’s Tony?” Steve asked, pulling the oven mitts off and reaching back to untie his apron.
“I don’t know, I just got home,” Peter shrugged, heading up the loft stairs.
Steve turned to Rhodey and asked, “What’s up with the kid? He seems off.”
Rhodey wrapped an arm around Steve’s waist and pulled him close, “Don’t you ever take that apron off.” He grinned, then released Steve and headed to the kitchen to grab the green beans and bread rolls. Steve stayed stuck there for a moment, trying to control the blush that spread across his face before going upstairs to check on Peter and find Tony.
Since Peter’s room was down the hall from Tony’s workshop, Steve decided to stop there first. He poked his head in and spotted Pete sulking at his desk, staring listlessly at his phone. Pete didn’t notice him, so he observed and admired for a minute before knocking and entering. “Hey Pete, don’t you have laundry to do?”
Startled, Peter jumped up and threw his phone under his bed. “Yes, that’s exactly what I came in here to do, laundry.” Frantically, he searched for the laundry basket. Unable to find it, he quickly picked up some of his dirty clothes and balled them up in a pile in his arms. Once his hands were full, he used his toes to pick up the boxers and socks that littered the floor.
“Pete…” Steve tried to get his attention.
“I know, Mr. Rogers it smells like feet in here…”
“Pete… well, I mean yes it does but Peter—” he stepped in front of the teen. “Peter, stop.”
“What?” Peter was clearly upset, though his face wasn’t visible behind the pile of clothing that filled his arms.
“Put the laundry down.”
“But my room smells like feet…”
“Peter.”
“Fine,” he dropped the laundry on the floor, then plopped defiantly on the bed. “What.”
Steve sat gently beside Peter. “Pete, you’re upset.”
“I am not upset, I’m fine.”
“Did you have a rough day at work?” Steve scooted closer, leaning into Peter. He smelled sweetly of coffee. Peter said nothing. “You can tell me, I’ll keep a secret.” He wrapped a reassuring arm around Peter’s shoulders.
The young man looked up at him, eyes red from both tiredness and emotions. “There’s a guy.”
“A guy?” Steve had only come out of the closet three months ago. He could feel the blush coming back to his cheeks. He glanced toward the door, secretly hoping Tony would come in and fix everything. Tony could always fix anything, especially Peter’s broken heart.
Pete sniffed. “He’s a customer. His name is Jamie.”
Suddenly suspicious, Steve perked up. “Is he the reason you turned off your police scanner and keep picking up extra shifts at the shop?”
Peter rolled his eyes and sighed. “You have no idea. How hot. He is. Like, he walks in the room and I can’t breathe. And he doesn’t even know I exist beyond that I am some guy in a green apron who works at a coffee shop.”
“I know what you mean, sport, but you so many of us here who adore you, you know?”
“I know, but…” Peter stopped and suddenly realized what Cap was insinuating, “Wait a second… Mr. Rogers are you saying you’re—?”
Just then Tony knocked on the door. “I hope I’m not interrupting.”
Steve stiffened up and suddenly there was a whole 12 inches between him and Peter. “Hey Tony! Peter had a rough day at work. I told him he needs to do his laundry… ah… dinner is ready, bye!” Steve bolted out of the kid’s room and down the stairs before Tony or Peter had a chance to respond.
“What’s his deal?” Tony asked, sitting down in the warm spot where Steve’s butt just was.
“I think… actually I really don’t know, Mr. Stark.” Peter stood to pick up his clothes.
“Hey, kid, come here for a second.” Tony pulled Peter back onto the bed and pinned him down, his mechanical hand caressing Peter’s cheek. Peter had a momentary flashback to that day but shook it out of his head. He focused on Tony’s piercing eyes.
“You are clearly not okay. And from what I heard, because you know I hear everything that goes on in this house, it has to do with some boy at work?”
Peter rolled his eyes. “It’s nothing…”
“Yes, that’s absolutely right, it is nothing. Hey. Look at me, kid.” He waited until Peter turned his head and made eye contact. “Whoever this guy is, maybe he’s cute. Maybe you even gave him your number on that little napkin from breakfast, but in the end when you’re like us, like you and me and Cap and Bruce, you just can’t date civilians. It never works out. They don’t understand the pressures of the job... or worse: they get killed. Ask any super hero you’ve ever met.”
“But you and Pepper—”
“Yes, Pepper is a special lady who also does the super hero things from time to time. Pep and I have a kid together, but there were years of turmoil before Morgan was born. Stick with what you have, dating outside our kind will only make it hard for you in the end.”
Peter sighed. “I guess… you’re probably right. He’s just so handsome, I… there’s something about him.”
“Pete, I’m not saying don’t go knocking on that door, I’m just saying… be safe about it.”
***NSFW INCOMING. Look for the 3 asterisks at the end of this passage if you wish to skip the naughty stuff.***
Peter glanced up at Tony, feeling flush. Thinking about Jamie, feeling the weight of Tony pressing down against him, it had all started to become a little too much. His hard-on strained against the fabric of his black work pants. “Tony, I…”
“I know, kid,” Tony went in for a kiss. They were still eager and new, Peter only having turned 18 less than three months ago, but the kiss was so familiar and comforting. Tony pulled back and smiled, unbuttoning Peter’s pants. “I don’t want you thinking about that guy anymore. It’s just you and me in here, alright?” He pulled out Pete’s member and rubbed a finger at the base of the head.
“Yes, Mr. Stark, sir…”
“It’s Tony.” He palmed Peter’s cock, then slowly stroked.
Peter could only whimper in response.
“Good boy.” He released Peter. “Get naked for me, I have something I want you to try on.” Tony left the room to grab the skimpy maid outfit from his bedroom closet while Peter disrobed and hastily threw his dirty laundry in a pile in the closet.
As Peter cleaned, he muttered to himself, “I really should have listened to Cap and done this last week… Where’s that fabreeze?”
Meanwhile, Tony bumped into Steve on his way to their shared bedroom at the other corner of the massive loft. “Steve, what’s up with you today?”
“What are you talking about?” Steve feigned coolness.
“Do you have a thing for Pete?”
“Who? Pete? The kid? Nah. Not me.” Steve sped up, walking quicker toward the bedroom, but Tony caught up with him easily.
At the doorframe, he stopped him, cornered him, pushed him back against the wall. “Steve, I want you to join us.” His lips were so close to Steve’s. Steve quivered.
“Join you?” Steve chuckled nervously, turning red again. “Tony, even if I liked him, how could I handle both of you at once?”
“Yep, that’s it you’re coming with me.” Tony gripped Steve’s forearm tight with his bionic hand and pulled the protesting Captain back toward Peter’s room. The maid outfit could wait for another day, but breaking Steve in with another young buck had to happen someday... and today was as good as any!
By the time they entered the room, Peter had made it spotless. Not a single smell of feet to be found. Tony and Steve both knew he had probably just shoved everything in his closet, but the bed was made and the desk was cleared and the room smelled nicely of linen fabreeze. Peter was nude, sitting on the bed, waiting patiently for Tony to return with some outfit or other. He was shocked to see Steve Rogers standing in the doorway beside Tony, looking shyly down, cheeks frosted rose.
“Mr. Stark… you said you wanted me to try something on… D-do you want me to try on Mr. Rogers?” His voice broke a bit.
Stark sighed. “Kid, how many times do we have to tell you? it’s Tony. And Steve. And... there was a change of plans. Remember how I said it would be only you and me in here?” Pete nodded, swallowing hard as he saw Steve’s growing erection through the tight daisy dukes he’d donned to prepare dinner. “Well, now it’s you and me. And Steve.”
“S-steve, sir, I would love that... it’s just…” Pete had never seen Captain America be so shy. “I think your dick might ruin me…”
Steve glanced at Peter. Tony glared at Steve. “Say it, Cap. Go on! Tell him.”
“Peter.” Steve was looking at him lustfully, passionately now. “I want you. I want you to take me. I need you... I need you inside of me.”
Peter gave a breathy sigh. Partly from the way Cap’s words made his own dick throb, and partly from relief that he wouldn’t have to try to take the horse-sized dong that seemed to be endlessly growing in Steve’s shorts. He stood, approached Steve, and smiled. “I would like that very much.” He glanced over at Tony, unable to hide his surprise and apparent elatedness that Steve was in fact a bottom, and also that his dick really was that huge.
*** End NSFW Section***
So, that’s it for now! What do you think of part one? Do you like the partition for the SFW vs. NSFW content? What do you think will happen next? Part 2 takes place the next day. It will be coming soon! Probably tomorrow, or next week, depending on when I find time between work and school.
#spideybarista#spidey-barista#starker#polyship#MCU AU#mcu poly#stony#fanfic#fanlore#AO3#super husbands#ironshield#stark and stripes#i ship everyone with everyone
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UK: The decision to not recommend children wear masks to primary schools - referred to in the Dept of Education Covid19 Response Plan - is based on HPSC 'Interim Guidance' from *AUGUST 2020* It is based on what was known about Covid & children in *JULY 2020* This is scandalous.
Mississippi: More than 20,000 students in Mississippi are in quarantine after first week of school LINK
Australia: Australia reports their most cases in a single day during the entire pandemic.
World: ASTRAZENECA COVID-19 VACCINE 61% EFFECTIVE AT PREVENTING INFECTION 90 DAYS AFTER 2ND DOSE - OXFORD STUDY PFIZER-BIONTECH COVID-19 VACCINE 75% EFFECTIVE AT PREVENTING INFECTION 90 DAYS AFTER 2ND DOSE - OXFORD STUDY
Israel: Israel: PM Bennett declines to confirm school year will open September 1
New Zealand: Up to 100 may already be infected in New Zealand Covid outbreak, modelling says Authorities have warned more cases are expected, given the activity of those already diagnosed with the virus. LINK
Japan: "Home recuperation" is writing sad stories in #Japan, with members in infected families dying at home. Hospitals have no treatment beds left. Kyoto and Tokyo now improvise "waiting stations". Walls are built low, so few staff can observe the entire space. LINK
Alabama: ‘Critical Mass Level Zero’: Ambulances In Mobile, Alabama, Stop Taking People To Hospitals Amid Covid Surge. LINK
US: All the school reopenings are particularly dangerous because infected kids end up exposing their vaccinated parents to extremely high viral loads continuously for several weeks. Their vaccinated parents act like selective filters for every new vaccine-resistant mutation. This coupled system of unvaccinated infected kids and vaccinated parents continuously co-infecting each other with very high viral loads will let the variants evolve rapidly under the selective pressure from the vaccines with the kids and parents acting like two Petri dishes.
World: How SARS-CoV-2 Evades And Suppresses The Immune System (Part 5) LINK
Oregon: Oregon ICU occupancy ‘reaching crisis levels’ LINK
Mississippi: Today MS is reporting over 4000 additional cases. BYERS, state epi, says "It seems like everyday this gets higher -- we have far exceeded our previous peak in the winter months in 2020 and the holidays of 2021."
Australia: NSW Customer Services Minister Victor Dominello diagnosed with Bell's palsy -Bell's palsy is a known side effect of the Pfizer COVID vaccine LINK
World: Croatia and Austria have become the first countries to set vaccination 'expiry dates'. The new rules mean you are only considered immune from Covid-19 for 270 days after your 2nd vaccine. LINK
Florida: A record 17,295 people are being treated for COVID-19 in Florida hospitals right now. Only 6.8% of our ICU beds are still available. We can't afford for any more people to be hospitalized. Get vaccinated. Mask indoors.
Mississippi: EXPLOSION of #COVID19 in first 2 weeks of schools, Mississippi—2021 vs 2020: Student Cases 2021: 5,993 30x more vs 2020 Teacher/Staff Cases 2021: 1,496 6x more Students Quarantined 2021: 24,769 12x more
World: Plastic anti-Covid barriers now common in public places have little effect on the virus, and in some cases could help it spread, research suggests. LINK
Israel: Almost 60% of hospitalized patients w/Covid in Israel are fully, Science Mag reports, despite 78% of those 12 and older in Israel being fully. The experience of Israel thus makes clear that so-called “breakthrough” cases aren’t such rare events, as implied by term;
South Africa: South Africa is seeing vaccine “apathy or fatigue,” Nomafrench Mbombo, a Western Cape Provincial Health Minister warned. Since mass vaccination of the public began in May, only 11% of nationwide adult population has been fully vaxxed and many sites standing empty, despite 100s of daily covid deaths;
Japan: Japan hit record 23,917 new cases, critical care beds in Tokyo near capacity, less than week Tokyo hosts Paralympic Games. Osaka, Hyogo reported record cases Wed. Tokyo recorded 5,386 cases today. 80% of Tokyo’s ICU beds are occupied, rate is already 100% Kanagawa prefecture;
Mexico: Mexico has recorded a record 28,953 new confirmed cases of Covid-19, bringing the total number of infections in the country to 3,152,205. It also reported 940 more deaths and the total confirmed death toll now stands at 250,469;
Mississippi: GOP Sen. Roger Wicker tests positive in COVID-19 'breakthrough' case LINK
Maine: Sen. Angus King also announces a positive COVID test despite being fully vaccinated. Sen. King announced today he has tested positive for COVID-19. “Despite all my efforts, when I began feeling mildly feverish yesterday, I took a test this morning at my doctor’s suggestion, and it came back positive,” King said in a statement.
UK: UK Covid vaccine booster scheme likely to start in September, Health Secretary Sajid Javid says LINK
World: A team led by researchers at UCSD have discovered how glycans act as infection gateways for SARS-CoV-2, the virus that causes COVID-19. LINK
Colorado: Sen. Hickenlooper: I've tested positive for a breakthrough case of COVID-19. I feel good but will isolate per docs instructions. I’m grateful for the vaccine (& the scientists behind it!) for limiting my symptoms. If you haven’t gotten your shot—get it today! And a booster when it’s available too!. John Hickenlooper is the third US senator to announce today that he has Covid.
Florida: Hospital in Tampa Florida cry for help—“Cases have exploded”—now ~2x last year’s all time #COVID19 peak. Current #DeltaVariant situation— “overwhelmed” “Our ICUs are full” “Don’t call 911 unless it’s a serious emergency” “Ambulance shortage”
World: The global shortage of semiconductors will cut worldwide auto production by as many as 7.1 million vehicles this year, and pandemic-related supply disruptions will hobble the industry well into next year, IHS Markit said. LINK
World: Vineet Menachery, of @TheMenacheryLab, was studying coronaviruses before the world made the acquaintance of SARS-CoV-2. Back then a meeting of coronavirus researchers didn't need a conference center-sized space, as it would now. This is his take on 3rd doses of vax at this point: After an hour of looking, have not found convincing data that booster are needed for the majority. My worry, is that even with a booster, breakthrough will still happen, especially with #DeltaVariant . Some musings on the need for #COVID19 vaccine boosters
Tennessee: BREAKING: For the 2nd straight day, Tennessee sets a stunning new daily record for #COVID19 cases among school-age children (ages 5-18). 1,850 in today's report, up from 1,495 the day before. Previous high of 1,478 was on Dec. 15th. It has NEVER been this bad.
Mississippi: Only 7 ICU beds are available in Mississippi, and 96 patients need them, according to the state Dept. of Health. “We are clearly at the worst part of the pandemic that we’ve seen throughout, and it’s continuing to worsen,” a state health officer said. LINK
World: CDC director: Annual COVID-19 dose after booster not anticipated LINK (Right...)
World: "We can't guarantee - I doubt seriously, but I don't know for sure - that we're gonna be able to say we're going to no longer need boosts every 'x' number of months," says Dr. Anthony Fauci.
World: “It’s not one and done or two and done but three and done,” Texas Children’s Hospital Center for Vaccine Development's Dr. @PeterHotez says about COVID-19 vaccines and boosters. “It’s not impossible that we’ll need annual boosters, I just don’t see us heading that way for now.”
Florida: Half of Florida hospitals turning away patient transfers
Georgia: Georgia Gov. Brian Kemp signed an executive order allowing businesses to ignore mask or vaccine mandates issued by local governments: “The executive order I signed today will insure that businesses cannot be forced to follow local government ordinances regarding COVID-19.” (IDIOT)
Texas: Texas school districts must now notify teachers, staff and families of all students of a positive COVID-19 case in a classroom, the Texas Education Agency announced Thursday. LINK
Israel: Israel says people over 40 and teachers will now be eligible to receive #COVID19 booster shots.
US: Despite having high statewide vaccination rates, hospitals in Hawaii, Oregon and Washington are reaching capacity as COVID-19 cases spike LINK
Texas: Rice University is shifting classes online for the first two weeks of the semester as Covid-19 cases increase in the Houston area and on campus LINK
Jamaica: Updated COVID-19 Measures: Jamaica announces seven no-movement days (Sundays, Mondays, Tuesdays) over the next two weeks starting this Sunday: Aug 22, 23, 24, 29, 30, 31 and Sep. 5. On these days, there is a 24-hour curfew.
Tennessee: Fairview Middle School doesn’t even have enough staff to open the doors tomorrow, despite the demands of @GovBillLee. The virus is in control. #COVID19
Louisiana: LSU: Testing ordered for some Greek chapters after high COVID-19 levels detected in wastewater LINK
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Casual Jamaica dating: Paisley Jenkins is waiting for a match
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Dr. Sonya ‘Soni’ Davis: A Jesse Stone Files OC
Dr. Sonya “Soni” Davis
General Characteristics
Name: Dr. Sonya “Soni” Davis Faceclaim (if applicable): Soni is a bit of a wild card, the picture above is the closest I’ve come so far.
Titles: DR with a PhD in Forensic Anthropology Nickname: Soni, Doc Alternate forms:
Theme song: The Sun Will Rise, Brendan James
Physical Characteristics
Height: 5’5 Build: Athletic, but small Nationality: Jamaican Accent: English with slight Jamaican when she gets angry (though most confuse it with African, which makes her angrier) Species: Human Skin colour: Cinnamon Hair colour: Ink Hair length: Shoulder Eye colour: Syrup brown Eye shape: Deep set Most prominent facial feature: Her dimples Most prominent body feature: Her hair, which is always styled different. Scent: Ginger Patchouli and Rosemary Right/Left-handed: Left handed
Mannerisms:
Health and Fitness
Addictions: French cigars, steaks, cheddar popcorn Handicaps: Talks at super speed,
Story Information
Archetypes: The good doctor Role: Jesse’s best friend.
Personality
Personality type: Soni is wide eyed and a bit of a wallflower. She’s bright, despite her disposition and she isn’t afraid to speak her mind, even if it doesn’t make any sense at all. She is very direct and doesn’t take no for an answer. The forensic lab is her space, and there, it’s her way or the highway. Persona: People see her as strong, self Dependant single mother who put herself through school and doesn’t need anyone in her life. Strongest character trait: Unafraid to take action Weakest character trait: She has a horrible poker face
Competitive?: Always Snap judgements or Calm thinker: Calm thinker. She’s Jesse’s rational voice
Where do they go when angry/upset?: The lab Where do they go when happy?: the lab How do they react to praise?: Basks in it How do they react to criticism?: Depends on the person and statement, Davis can be very hotheaded and protective of her team/family/work. How do they react to a threat?: She’s never really had to find out. Jesse handles that. Fight or Flight: A little bit of both in certain situations
Personal Characteristics
Birth date: April 20th, Zodiac sign: Aries Birthplace: Jamaica Hometown: Ocho Rios
Motivations
Primary objectives: to take care of Rebecca and make her mother proud, to be the best damn forensic doctor possible. Secondary objectives: to take care of the people she loves most. She’s a care taker personality. Desires: To do something wild and crazy, even for a day. To see her husband again, to fall in love again. Secrets: She sings in an all girl jazz band. Quirks: You must knock before you enter her lab, though there is no door. Paces around the table constantly when doing an autopsy. There are always donuts in her lab, even when she’s doing an autopsy.
Greatest achievement: Graduating Yale with a doctorate and Rebecca Worst failure: Not keeping in touch with her family in Jamaica.
Mental Characteristics
Known languages: Patwah, Latin, Greek Lures: French Cigar, Junk food, deep medical conversation Savvies: Medical lingo, advice giving, Jazz singing, piano playing. Ineptitudes: poker face, poker, Temperament: Calm, nurturing. She only gets heated when forced, but remains a brick stone of warmth the rest of the time because she believes she has to do so for Rebecca. Intelligence type (book smarts, street smarts, etc): Book Smart. Intelligence level: IQ level 330
Intellectual Characteristics
Interpersonal: She doesn’t like being alone, which is why she spends a lot of time with dead bodies. She grew up with a big family in Jamaica and had a big family with her husband, though that was lost when he passed and her parents passed. For the past few years, it’s just been her and Rebecca and she’s struggling with that. Intrapersonal: She’s often seen as the witty loud mouth without intention. When people first meet her, they don’t know how to handle her blunt honesty or fast talking and often take it the wrong way, but once they get to know her, she can make easy friends with most anyone. And if she doesn’t like you, she’ll still take care of you anyway. Morality: She has the common moral perception for justice and all things right. She sees the world in black and white and rarely crosses the line between the two. Perception: Opinionated, quirky, geeky. What’s their view on lying?: Doesn’t prefer it, but will forgive depending on the situation.
Spiritual Characteristics
Religion: Rastafarian, atheist Superstitions: Nothing she can’t back with medical facts. Virtues: Listening, quick witted, advice giving, always a shoulder to cry on Vices: Opinionated, Faithlessness, inflexibility,
Supernatural Characteristics (if applicable)
Ability: Element: Strengths: Weaknesses: Restrictions:
Likes and Dislikes
Likes: French Cigars, Junk food, eating out, jazz music, ballroom dancing, sailing, surfing, boating, clean suits, Dislikes: Cooking, health foods, alcohol, coffee, dirty shoes, Equipment: Lab coat, lab table Wardrobe: Lab coat, blue jeans Large fears: Being alone, being unsuccessful, disappointing her daughter Small fears/anxieties: getting autopsies wrong, stage fright, heights, anyone who doesn’t follow the rules of the labs Hobbies: Ballroom Dancing, sings in an all girl jazz band.. What would they change about themself?:More outgoing and carefree.
Social Characteristics
Emotional Stability: Pillar of strength and calmnesss. Humour: Witty and often vulgar. Reputation: No-non sense doctor. Status: Single.
Occupation: Forensic Anthropologist Skills: Ballroom dancing, Singing, Scapulae, medical anthropology. Superiors: Jesse, the chief.
What occupation if not in current one?:
Romantic Characteristics
First kiss: Husband in college. First sexual encounter: Husband senior year.
How do they behave in a relationship?: With her husband it was easy to open up, he was the first guy she ever loved and saw herself with. Now, it’s hard for her to imagine herself with anyone. She has a deep routed fear of loosing someone the way she lost her husband. Have they ever been in love?: Yes. Meeting her husband was love at first sight. Have they ever had their heart broken?: Her husband’s sudden death
View on PDA: Approved it with her husband, but probably not now.
Interpersonal Connections
Family
Mother: Abagay Beckford (deceased from heart attack when Soni was 15) Father: Adio Beckford (deceased from cancer when she was 20) Siblings: None Married/Attachments: Devane Davis Other: Kiyana (grandmama, living), Brantly (cousin, living) Cedella (aunt, living)
Other
Allies: UCU, Vampire Crime Unit Enemies: The Chief, Friends (What do they value in each friend and what do they dislike about each?): Jesse - Soni respects her raw emotion.
Heroes: Her parents for risking the chance to coming to America to start a dream. Jesse, for her stubbornness to get things done. Rivals: Chief Mayberry, Dr. Eddi Remington, Dr. Martin Beauford (a fellow forensic investigator several towns over).
Biography
Childhood: She spent the first half of her childhood in Jamaica with her large family, but her parents moved to America when she was 9. They lived happily in New York for a while until her mother passed away from a sudden heart attack when she was 15. Then her father moved them to South Carolina. Soni focused on school and withdrew after her mother passed. She didn’t take the move well, and loosing her mother made it worse. Her father became distant and she took the first opportunity
Adolescence: That chance came as a full ride to Yale for a medical degree, which she took. She moved there, alone for the first time in her life. She fell into a pit of depression, but her studies helped keep her focus. She loved learning and soon became an assistant teach to Dr. Pethrow, a yale professor of Anthropology which was her favorite class and this included occasionally giving lectures, which she enjoyed. Halfway through her Sophmore year, she met and quickly fell in love with Devane Davis.
Adulthood: She graduated with a Doctorate from Yale and full honors and she and Davis married two days later, shortly after finding out she was pregnant with what would be their only child. They were both thrilled, as were their families. A lavish wedding was had that June and Rebecca was born that August. It was the happiest Soni ever remembered being. They soon moved to Wilkson County, where Devane got a job as a lab tech and she took a job as a forensic anthropologist for the WPD. Three years later, Devane passed away suddenly and to the shock of Soni and Baby Becky. After his death, Soni threw herself into her work and raising Rebecca. When she heard of the unsolved crime unit, she jumped at the chance, believing this was her way of doing something different and good for the world.
Other information
Favourite colour: Opal Favourite animal: Lion Favourite flower: Lavender plants
Most treasured possession: Baby Becky aka Rebecca. What’s on their bedside table?: A picture of her mother and husband. A diary from her grandmother.
Spirit animal: Owl
What do they do on their days off?: Teach ballroom dancing at local, underprivileged schools.
Night or Morning person?: Night
Alcoholic drink of choice: None.
Driving: Kia Soul SUV
Books: Any medical journals. Music: Old jazz and old blues.
#OC#new oc#orginal#orginal character#writing#novel#writing a novel#wip#character profile#jesse stone#jesse stone files
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Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Posted by Rachel.Vandernick
If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.
Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.
What worked in 2020
Locals-only tourism
With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.
Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”
Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.
The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.
While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.
Reinvented experiences
Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?
Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.
Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.
Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”
Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.
Up-to-date info on expanding and changing regulations
Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.
As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).
What to expect from tourism in 2021
It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.
Short term stays: road trips, workspace respites, and snow birds
What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.
Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.
Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.
One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.
Extended visits: remote relocations
With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.
Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”
Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.
In conclusion
Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Posted by Rachel.Vandernick
If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.
Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.
What worked in 2020
Locals-only tourism
With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.
Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”
Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.
The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.
While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.
Reinvented experiences
Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?
Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.
Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.
Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”
Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.
Up-to-date info on expanding and changing regulations
Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.
As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).
What to expect from tourism in 2021
It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.
Short term stays: road trips, workspace respites, and snow birds
What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.
Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.
Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.
One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.
Extended visits: remote relocations
With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.
Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”
Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.
In conclusion
Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Posted by Rachel.Vandernick
If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.
Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.
What worked in 2020
Locals-only tourism
With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.
Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”
Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.
The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.
While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.
Reinvented experiences
Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?
Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.
Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.
Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”
Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.
Up-to-date info on expanding and changing regulations
Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.
As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).
What to expect from tourism in 2021
It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.
Short term stays: road trips, workspace respites, and snow birds
What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.
Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.
Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.
One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.
Extended visits: remote relocations
With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.
Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”
Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.
In conclusion
Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Dating in Jamaica: Meet local singles, Ivy Jenkins is 42 years old
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Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Posted by Rachel.Vandernick
If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.
Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.
What worked in 2020
Locals-only tourism
With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.
Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”
Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.
The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.
While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.
Reinvented experiences
Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?
Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.
Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.
Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”
Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.
Up-to-date info on expanding and changing regulations
Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.
As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).
What to expect from tourism in 2021
It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.
Short term stays: road trips, workspace respites, and snow birds
What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.
Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.
Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.
One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.
Extended visits: remote relocations
With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.
Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”
Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.
In conclusion
Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Posted by Rachel.Vandernick
If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.
Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.
What worked in 2020
Locals-only tourism
With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.
Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”
Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.
The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.
While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.
Reinvented experiences
Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?
Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.
Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.
Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”
Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.
Up-to-date info on expanding and changing regulations
Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.
As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).
What to expect from tourism in 2021
It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.
Short term stays: road trips, workspace respites, and snow birds
What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.
Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.
Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.
One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.
Extended visits: remote relocations
With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.
Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”
Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.
In conclusion
Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Posted by Rachel.Vandernick
If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.
Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.
What worked in 2020
Locals-only tourism
With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.
Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”
Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.
The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.
While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.
Reinvented experiences
Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?
Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.
Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.
Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”
Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.
Up-to-date info on expanding and changing regulations
Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.
As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).
What to expect from tourism in 2021
It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.
Short term stays: road trips, workspace respites, and snow birds
What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.
Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.
Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.
One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.
Extended visits: remote relocations
With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.
Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”
Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.
In conclusion
Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Posted by Rachel.Vandernick
If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.
Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.
What worked in 2020
Locals-only tourism
With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.
Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”
Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.
The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.
While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.
Reinvented experiences
Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?
Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.
Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.
Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”
Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.
Up-to-date info on expanding and changing regulations
Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.
As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).
What to expect from tourism in 2021
It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.
Short term stays: road trips, workspace respites, and snow birds
What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.
Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.
Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.
One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.
Extended visits: remote relocations
With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.
Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”
Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.
In conclusion
Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
https://ift.tt/3oHoTAQ
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