#Borndigital

[stationrose]

Station Rose foto-shooting in1991, Frankfurt #1991 #30.0 #Frankfurt #digitalart #digitalnatives #borndigital #electronica #techno #audiovisual #gunafa (hier: Frankfurt, Germany)

[verabugatti]

Born digital? My last 3D piece for 200 years anniversary of Mary Shelley’s Frankenstein, in Ingolstadt, Germany. 4x7 meters #cuttheumbilicalcord #bigbrotheriswatchingyou #3dstreetart #3dstreetpainting #anamorphic #verabugatti #illusioniottiche #borndigital #frankenstein #maryshelley #monsters #streetartingolstadt (presso Altes Rathaus Ingolstadt)

[prettyprettyretail-blog]

The #AlwaysOn bag

With the launch of the #AlwaysOn Midnighter handbags on Feb 3, Rebecca Minkoff introduces accessories as a crucial part into their digital ecosystem. The 10 limited edition bags come with a hangtag that unlocks a world of fashion contents and experiences for the lucky owners, most noticeable an invitation to Minkoff’s upcoming runway event. By summer 2017, all of the brand’s bags will be “smart”, helping to push towards the vision for the mass spread of #BornDigital wardrobes.

[yammlabs]

Don't make me walk when I can fly. Posters and Quotes!💡 🔥 #yammlabs #yam #borndigitally #Posters #newsletters #graphics #illustration #corporate #socialmedia #letloose #moodygrams #agameoftones #createcommune #official #theimaged #fatalframes #heartcentral #ig_masterpiece #ig_captures #huffposttaste #foodwinewoman #qotd #ootd #streetfashionchannel #bestoftheday #love #artofvisuals #thetrueshit #webstagram #instafollow Tags : lifeofabillionaire @improbablyhigh @blakefplanet @worldofpencils @techade @horoscopepost.s @dynamite_crew @elephantmagazine @the artscloud @menwithstreetstyle @streetfashionchannel @earthvacations @donkarlito_ @menshairs

[promomagazine]

Why Rebecca Minkoff Is A True Digital Innovator

By: Lauren Kaiser

Rebecca Minkoff is best known for her casual, luxury handbags and downtown New York vibe. An industry leader and CFDA breakthrough designer, she has evolved beyond apparel design and is one of the few fashion designers who has truly embraced digital. Minkoff has also advocated for women to be at the forefront of the ongoing ‘technology revolution’, which is just one of the reasons why we love her. Below are some examples of how she is killing it in the digital fashion world.

1. See Now, Buy Now #SeeBuyWear

Rebecca Minkoff, a New York Fashion Week veteran since 2009, chose to ditch the traditional calendar and adopt the new “see now, buy now” strategy in February 2016. They showed their SS2016 collection rather than showing FW2016, as most other designers were doing, to provide customers with products that they could buy and wear immediately after the show, cutting out the 6-month wait period that the industry is used to.  

Despite this strategy being incredibly risky, it worked wonders on their customers and sales flourished. After presenting their first “see now, buy now” collection they saw sales spike by 211%, and a whopping 264% the season after that.Eliminating the 6-month gap between presentation and in-store availability caters to the consumers’ need for something new. Previously, fast-fashion companies could create imitations so by the time the items hit stores, customers already felt bored by the designs.  

2. In-Store Technology

When it comes to brick-and-mortar, Rebecca Minkoff constantly seeks to bring digital efficiencies into their stores to create a customer experience that sets them apart from competitors. Thanks to the implementation of  RFID technology, the dreaded dressing room has been transformed via touchable, digitally enabled mirrors. Screens are responsive to what is being tried on due to RFID tags in the clothing, lighting is adjustable at the touch of a button, and shoppers can even order a drink. If another size is needed, an employee of the shop is notified and the garment is magically delivered to the dressing room, creating a tailored experience that works smoothly with the mobile app.  

Waiting in long lines to pay a sales associate for your chosen items is no longer necessary at Rebecca Minkoff stores. Another way they’ve innovated is by creating self-checkout stations where RFID tables identify the items being purchased and payments are made via iPads.

 3. #AlwaysOn Smart Bag

In February 2017 Rebecca Minkoff launched the first ever smart bag in collaboration with apparel solutions partner Avery Dennison RBIS. A series of limited edition #AlwaysOn Midnighter top handle handbags were made available at their pop-up shop in LA a few days before the SS2017 show. The lucky customers who got a hold of these bags could then scan the bag with their smartphones and they were automatically sent a VIP invitation to the upcoming fashion show.

All of Rebecca Minkoff’s bags are now digitized thanks to this #BornDigital concept. According to Forbes…

“The technology gives each of the items a digital identity in the cloud, which when accessed, will unlock exclusive offers, e-commerce services, private styling sessions with Rebecca, style recommendations, video content, an invitation to the following show, and elite experiences to enjoy with lifestyle partners. It will also automatically qualify the customer for a loyalty program.”

Other exciting wearable tech pieces that Minkoff has launched include the Notification Bracelet. This tech accessory is adorned with a gold chain-link and black pyramid studs, which uses bluetooth to connect to your phone and vibrate to notify you of calls or messages. Then there’s the #AlwaysOn keychain, which cleverly hides a USB and an iPhone cable so you can charge your iPhone on-the-go.

4. Rebecca Minkoff + Intel

In 2015, Rebecca Minkoff and Intel partnered with UN Women to support opportunities for women in tech, and connect women around the world to learn and lead within the STEM (Science, Technology, Engineering, Mathematics) fields. According to Intel, “Rebecca Minkoff, the largest global fashion label helmed by a millennial female, has a long history of creative and innovative uses of emerging technologies”.

5. Listening to Customers on Social Media

It isn’t the gorgeous curated feed on Instagram or their product placement strategy that we want to talk about here, rather Minkoff’s initiative to engage and talk to followers directly via social channels. One of the key aspects to the success of Rebecca Minkoff’s company is listening to consumers and paying attention to what they’re saying, in order to adapt their strategy and use tech in a way that makes sense for their customers. As Rebecca Minkoff said in her interview with CFDA “these days we get a lot of feedback on Instagram – our customers are very vocal and always have something to share with us.”

Rebecca Minkoff’s passion for merging tech and fashion is sure to bring consumers many more exciting products and experiences. Which of these initiatives do you find the most exciting?

[lizz3dt]

(borndigitalのブログ:Substance Tips:ジオメトリ情報をマップとして取得する - livedoor Blog（ブログ）から)

[signshoperonline]

Screenly Rewrites Raspberry Pi CMS Platform; Gets IOT-Optimized On Ubuntu

I don’t normally write about the version releases announced by CMS software companies, because no one other than the company and their customers care, but I find this interesting.

London, UK-based Screenly started over and built v2 of its Raspberry Pi-focused platform from scratch, as opposed to far more common practise of making incremental additions and enhancements to an existing platform. The company changed the type of Linux it runs on and now uses the new, IoT-centric Ubuntu Core version of Linux.

Building on the Raspberry Pi’s position as the leading IoT  platform,  Screenly 2 brings even more  interactivity through interactions between the screen and its environment. This responds to the increasing demand for more interactivity, bringing a high level of programmatic capability to the digital signage market, says a company press release.

Screenly 2 also addresses usability and simplicity of installation. Rebuilt from scratch using Canonical’s IoT OS Ubuntu Core and Raspberry Pi 3, any user can get going in minutes by plugging the device into virtually any modern screen. The combination gives excellent price and performance. It is capable of displaying flawless 1080p HD  video, web content, public messages and point of sale materials.

Out for four years now, Screenly has a base of roughly 10,000 signage network endpoints globally.

“The platform is integrated with the API for the smart product platform developed and marketed by London-based EVRYTHNG, “We’re excited to be working with technology innovators like Screenly and Canonical,” says Dominique Guinard, Co-Founder and Chief Technology Officer of EVRYTHNG. “Thanks to this collaboration, we’re able to further demonstrate how #BornDigital products can deliver applications and experiences throughout their lifecycle. By giving them a digital life, physical products can impact the real world, controlling screens though the web to deliver personalized content and transform the in-store experience.”

The two companies will have a demo – pairing signage screens with in-store products, at the Canonical Ubuntu booth at the upcoming Mobile World Congress in, sigh, Barcelona.

from Sixteen:Nine http://ift.tt/2mcWRgx via SignShopOnline

[nageshpolu-blog]

via Twitter @nageshpolu

[verabugatti]

Born digital? Frankenstein 4.0 My sketch for next 3D at the upcoming StreetArtig festival in Ingolstadt #verabugatti #ingolstadtstreetart #kunstundkulturbastei #frankenstein #maryshelley #borndigital #bigbrotheriswatchingyou #cuttheumbilicalcord #3dstreetart #3dkunst

[fullcircleanimation]

Our Animation Production Coordinator @meenamahabir in #tobago on the @ytepplimited ICT Bus this week nurturing the next generation of animation superstars! #digitaltransformation @ministryofeducationtt #borndigital @animaecaribe @toonboomanimation @bradleykravitz @camille_abrahams @jsunlinz #goteam (at Mount Pleasant, Tobago, Trinidad And Tobago) https://www.instagram.com/p/BmO-BZYHGAB/?utm_source=ig_tumblr_share&igshid=qkt5qn0axkxe

[yammlabs]

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A post shared by Y A M M L A B S (@yammlabs)

Because teamwork makes the Dream work💡 Student Connect: #XIMB #Digitalmarketing #MBA #Liveproject #finalists #congratulations #ximbee #Welcome #Yammlabs #borndigitally #thinkdifferent #thinkmarketing #corporate #godigital #2017 #branding #marketingdigital #yourstory #youngleaders #brandmakeover #business #instajob #thisisbig #goals @yammlabs @ximbee @maxim.ximb @theeconomist @economic_times @startindia @startup @thestartup.co @startupcreative @startupstoriesindia @yourstory_co @madovermarketing_mom @businessinsider @forbes @indianexpress @hindustantimes

[thunderfrommyheart]

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A post shared by Stuart Semple (@stuartsemple)

AndyFor15minutes.co.uk Website, with audio, timer & animated .gif Stuart Semple 2015 View it: http://AndyFor15minutes.co.uk Own it: eBay auction The first work from a new series of 5 #InternetArtworks now on eBay. Andy famously said that in the future everyone would be famous for 15 minutes. In the internet / social media age 15 SECONDS feels like forever, even if you're watching an icon. #InternetArt #BornDigital #StuartSemple #Gif Visit the Stuart Semple Instagram Profile

[josckx]

#artselfie #borndigital #moti #Breda (bij MOTI)

[nageshpolu-blog]

via Twitter @nageshpolu

[annafotografie-urbex]

Info Project

In februari 2013 werkte Anna samen met elektronisch kunst collectief Born Digital, toen zij artist residentie hielden in De Vrijstaat en Het Gebouw in Leidsche Rijn Utrecht.

http://www.borndigital.nu