#Apple Search campaigns shifting to cost-per-tap (CPT) pricing model

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Apple Search campaigns shifting to cost-per-tap (CPT) pricing model https://t.co/8np1E1KAU7 https://t.co/XeRT3Eq3XH

— AgileMediaGuy (@agilemediaguy) Jun 3, 2022

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Apple Search Campaigns Shifting to Cost Per Tap (CPT) Pricing Model

Apple Search Campaigns Shifting to Cost Per Tap (CPT) Pricing Model

Apple Search users will soon notice a new campaign pricing type. CPT, or cost-per-tap is Apple’s version of CPC, or cost per click. It is calculated by dividing your total spend by the number of taps your ad received.  Apple Search ads help people discover your app when they search on the app store. Like traditional manual cost per click ads: you choose a maximum amount you’re willing to pay…