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midassourcecodes-blog · 8 years ago

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ad agency in calicut

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ibilenews · 5 years ago

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Hit by sharp ad decline because of COVID-19, India's newspapers cut jobs and salaries

NEW DELHI: India's vibrant newspaper industry that reaches tens of millions of readers daily has been ravaged by declining advertising revenues due to a nationwide lockdown to fight the coronavirus, pushing leading titles to slash jobs and salaries.

Advertising revenues at some top dailies published by market leader The Times Group and publisher ABP Group have nosedived as businesses slash ad spending to conserve cash, senior executives said.

"Our print advertisement revenue, which is 80 to 85 per cent of our total revenue, is almost zero post lockdown," said D. D. Purkayastha, chief executive of ABP, which publishes English-language daily The Telegraph and top Bengali language newspaper Anandabazar Patrika.

The Times of India, among the world's largest circulating English-language dailies, has shrunk to around 16 pages with supplements, compared with 40 plus pages previously, as ads from companies have stopped, said one Times employee.

The Times this week laid off some staff on its Sunday magazine team, a move two journalists told Reuters had sparked fears among staff about further job losses.

"There is tension and people are only praying. Who knows what will happen, but everybody is expecting pay cuts," said one Times Group business journalist, who declined to be named.

The Times Group did not respond to a request for comment.

India has extended a nationwide lockdown to May 3 to fight the coronavirus that has so far infected more than 12,000 and killed over 400 people. India has said it will allow opening up of only some industries after Apr 20.

AD SPENDING

The Hindustan Times, another leading publisher, on Thursday said it was moving between 5 and 15 per cent of salaries to variable pay linked to the company's performance, an internal memo seen by Reuters said.

Indian companies last year spent nearly US$9 billion on advertising, including about US$2.6 billion on print media, according to Pitch Madison advertising report this year.

The Indian Newspaper Society, which represents around 1,000 publishers, has estimated the industry could lose US$2 billion over the next six to seven months. It has sought federal support via a 50 per cent increase in government advertisement rates.

The 88-year-old Indian Express this month also announced pay cuts of up to 30 per cent for some staff and warned of more sacrifices to come. "If the situation continues this proposed reduction in salary will also not be enough for us to see through this crisis," an internal staff memo seen by Reuters said.

The Dainik Bhaskar group, whose Hindi newspaper has the largest circulation of any in India, said it had restructured pay for roughly 1,000 employees, or 12 per cent of its workforce, by introducing a variable component dependent on the group's performance.

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adeaction-ad · 5 years ago

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Anandabazar Patrika Rate Card and Ad Booking Online - adeaction.com

Anandabazar Patrika Rate Card and Ad Booking Online –��adeaction.com

How to get Anandabazar Patrika newspaper Rate Card online?

You can now find Anandabazar Patrika Rate Card for newspaper ad at http://www.adeaction.comyou not only get the ad rates online we help you to book the ad with an appropriate ad budget. That means if you wish to book a newspaper classified in Anandabazar Patrika, you do not need to go to the booking office. Just after a few clicks, you…

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bookadsnow · 6 years ago

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However, with the assistance of a leading newspaper ad agency like Bookadsnow, all this becomes easy and how. Operating for over 3 decades in the media industry, Bookadsnow enjoys long-standing relationships with media houses which allows them to book classified newspaper ads at justified and amicable rates.

#ads in Anandabazar Patrika

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releasemyad · 4 years ago

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Don't Make These Silly Mistakes With Your Newspaper Ads

Newspapers are the most cost-effective and popular medium of advertising. If you are thinking about publishing an advertisement in newspaper first time and quite confused about how to do it and worried about composing the ad matter, rate and process, then this article will definitely help you.releaseMyAd which is the largest online advertisement booking portal provides all kind of assistance regarding newspaper ad booking. To know more visit our page- https://www.releasemyad.com/newspaper-advertisement

Here I am going to discuss some points which one must keep in mind while publishing a newspaper advertisement. People make some silly mistakes which affect the response of the advertisement in a bad way.

Choosing the correct newspaper: Firstly, you have to choose the newspaper wisely according to the region, circulation and readership. For example, if you want to publish a matrimonial ad in Kolkata then the best newspaper will be Anandabazar Patrika for that as it has the highest readership rate in West Bengal.

The first step for the maximum response of your newspaper advertisement is choosing the correct newspaper which will reach the correct target consumer of your advertisement. If you are giving any advertisement regarding any event or business which is region-specific then publishing in a local newspaper or local language newspaper is the best option.

Choosing the correct edition: If your call centre is located in Bangalore and you want to hire people for night shift call support then publishing the advertisement in the Pune edition will not be helping you more. Because it is easy to assume that thus you are directing the ad to the wrong region people. Or if you have a house in Ranchi which you want to sell, the best option is to select the Jharkhand or Ranchi edition of any leading daily. Ifb you are looking for a bride or groom from your community or location then it is mandatory to select the appropriate edition for that.

Selecting the specific category: Before publishing an advertisement in a newspaper you must know what is the best suited category for your advertisement. Selecting the perfect category helps to get the proper response because readers can easily open that particular section and see the ad without wasting much time. Eg, make sure that if you are looking for a job then your ad must be published under ‘situation wanted’ category. Otherwise, it can create confusion among the readers or consumers regarding the call of action. This also affects the image of the newspaper.

Selecting the publishing date: Selecting the publishing date effect the response of your advertisement. You have to choose the appropriate date in order to get the maximum response. For eg; Publishing a recruitment ad on Saturday will be more effective than any other day.

Many publications publish different pullouts in respect of category. For eg, Times of India publish their property pullout on Friday in Bangalore. So choosing release dates according to all these aspects will help to get the maximum output from an advertisement.

Composing eye-catchy and informative advertisement creative: There are 3 ad formats in newspapers namely classified text, classified display and display. Display ads are specially for retail/branding, public announcements, tender, public notice, education admission notice etc. For personal/ individual requirements such as matrimony, selling property, selling automobiles, or change of name, newspaper classified ads are a more suited solution.

Composing ad matter is the most important job in terms of the effectiveness of the published advertisement. It is very important to maintain proper space, punctuation and spelling for generating a sense of authenticity, dependency among readers. In case of matrimonial ads, it is very necessary to mention age, height, educational qualification or professional details and sharing if any special preferences are there like divorcee, non-divorcee, separated, NRI, physical disabilities and medical conditions etc.

While composing a name change ad, one must keep in mind to clearly mention the old name and new name in the matter.

In the Obituary and remembrance ad do not forget to mention the name and date of death of the deceased person and strictly not mention the reason of the death because that is not acceptable in most of the publication.

While composing an ad matter, the most common mistake people make is they skip mentioning their contact details. It is very important to mention that for obvious reasons otherwise people won't be able to contact you for business reasons.

For all of the above details, you can trust releaseMyAd because we have our experienced designers to design ad creatives in such a way that it will definitely hit the readers. Moreover, you can check the status of your ad till its get published by the unique ad id number which you will get after the booking procedure. You can use any of the online transaction systems to book advertisements with releaseMyAd. So it gives you the smooth experience of ad booking which you can avail by sitting at your home with just a few clicks. If you have more to know I will suggest you to contact our team by call or WhatsApp in this number 9830629298 or write us to [email protected].

We have our 24*7 chat system which you can use by visiting our website.

#newspaper advertisement #newspaper ad booking #book ad in newspaper #ad in newspaper #book online ad in newspaper

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