#AND that phase back before colored hair was Mainstream and people would post photos like 'omg going to bring this to the salon!! dream hair
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I love all of these goofy product photos where the water bottle is extremely obviously just photoshopped onto a stock image of someone pretending to hold something or whatever.. very convincing..
#the last one where the water bottle is like nearly the size of the woman's entire leg ghbjbjhh#ALSO I know.. gross.. nasty.. amazon.. I was only looking there because I was trying to find an exact replica of an old water bottle#I bought like 6 years ago in a store and I just wanted another one of those and it seemed like the only place the old manufacturer#still sold was through amazon but.. alas.. I think they just don't make them anymore. so I have abandoned my hunt#I didn't actually buy anything. but I did get distracted clicking through product images for a few of them#it's bizarre how like............... idk.. WHY is this done??? Isn't this offputting to basically ANY potential customer?? or do people#not look at every photo/read the entire page/all product information before buying??#all of these are from like front page ''top sellers'' or whatever like........... how does this not hurt the brand????#If the company can't even bother to take a single photo of a real life person using their real life product then... that to me#is kind of red flaggy..?? even if you're an indie start up small business with hardly any funds.. still#A real photo of the product you are selling in a real actual non-photo shopped environment does not seem that inacessible#Maybe it's because everyone does everything on phones now?? So it's harder to see the pictures when they're smaller?#Kind of the same thing with ai art and also hair color photoshops lol.. On my full comptuer screen it is SOOO easy to spot ai art#like IMMEDIATELy from the little tells and ways certain details morph into each other etc. I dont even mean obvious dalle mini stuff but#like the Fancy High Quality Photorealistic AI art is still pretty blatant 98% of the time if you know what to look for. But I still catch#people sharing it a lot like 'omg where can I buy this pair of shoes!! :O <3' .. erm you cannot.. that is the most balatantly fake looking#pair of shoes I have seen in my life hhjbj.. the heels are both different heights. there's a different number of straps on each one. etc.#AND that phase back before colored hair was Mainstream and people would post photos like 'omg going to bring this to the salon!! dream hair#and it's like.. you can LITERALLY see the parts where it's 'colored outside of the lines' and is so clearly just a person with blond hair#that someone drew over with a tint brush or something not even very neatly. etc. etc. ANYWAY.. Maybe with phones it's harder to tell these#things?? To me so much of it is instantly recognizable and it's suprising to me that people either don't notice or don't care and will#interact with it anyway by buying the product or acting like some ai art fake furniture is real or etc. etc. ..hewwoo#Aslo sidenote - I think I've become soo cynical and tired of constantly being advertised to that I literally cannot shop without getting#exhausted. I do not see how marketing is anything but obnoxious and transparent. Every item description having stuff like ''Our company is#commited to bringing you the highest quality water products! we set out with a mission to bring high quality products to people all over#the world and we believe in spreading health and happiness and'' just like SHUT THE HELL UP!! youre a fucking company#you don't ''beleive'' in anything you are here to sell a product. stop trying to talk like you're my bff who cares deeply about my health#or something just tell me the materials and product specifications of your stupid fucking water bottle and move on. Idont need to hear your#whole bullshit spiel about what ~your company stands for~ that is SO much MORE offputting. you make me want to buy the item LESS..#longing for the type of ads from my 1800s magazines that are just like 'this product is good. please buy it. okay thank you much. bye'
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Band-on-Band Action: Indian Handcrafts vs. A Troop of Echoes
Here’s the fifth entry in a series of interviews with artists and musicians we enjoy and respect. In these “double interviews,” bands ask each other a series of three questions. No agendas, no awkward plugs, no corporate bullshit.
Today, we’re dishing with Indian Handcrafts, purveyors of righteous Canadian stoner metal. We learned of these from guys a publicist we worked with back in 2015, who also represented Indian Handcrafts and all of their Sargent House labelmates. These dudes absolutely shred, and were a blast to catch up with...
Indian Handcrafts: Stoner rock personified.
Dan (A Troop of Echoes): You guys write some pretty gnarly songs packed with good choices. Are there any specific moments or decisions in any of your songs that you’re super proud of? Bonus question: Are there any moments or decisions that you still cringe at? We definitely have a few of those…
Dan (Indian Handcrafts): I think the things that I am most proud of would be the things that weren't done by us but the contributions from others. We've had the good fortune to have our influences professionally and personally involved in the production and performances on some of our songs such as the Swamp Child EP which featured Buzz from the Melvins and Bruce Lee which had both Coady Willis and Dale Crover of Big Business and the Melvins playing. Another in particular is Degenerate Case, which has vocal parts contributed by a lot of family and friends, including my co-pilot’s (I hate the term partner) band, The Rip Nancies, and both Brandyn’s son and my two kids. As far as cringe-worthy material, I am an over criticizer when it comes to our stuff. I see nothing but the zits and wiry hairs in odd places...
“Emotionally charged” music. “Emotionally charged” people. Dan from A Troop of Echoes, photo courtesy of Freddie Ross.
Dan (Indian Handcrafts): Your music is emotionally charged. What were the influences that fused together to form A Troop Of Echoes? Are you folks a fan of movie soundtracks? If so, what would be some to check out??
Pete (A Troop of Echoes): Thanks! We've sort of morphed a few times over the years, so we accumulated a caravan of influences along the way. In the beginning it was bands we grew up around, like Lightning Bolt and The Slip (this really sweet kind-of post-rock band that split up; two of them moved to Montreal and started The Barr Brothers). We've also been into classic jazz and modern sorta-jazz groups like The Bad Plus. And as kids we grew up listening to Zeppelin, Hendrix, that kinda thing. With our most recent record, the weird thing is that it ended up reflecting our influences even though we were making a conscious effort to just sound like ourselves. And what ended up coming through was the sound of a bunch of bands we listened to like seven years before this record was made. I don't even think we knew they were influencing us at the time. We'd be recording our practices and listening back to what was coming out and it was like "Whoa. Trail of Dead." I'm personally really into the Neverending Story soundtrack, because as a kid it made me feel like I owned a magical dragon.
Dan (A Troop of Echoes): This is stupid but I really liked the Gone in 60 Seconds soundtrack for some reason. Also, Star Wars. Obviously the full score is incredible, but it got even more drilled into my head while playing Jedi Knight on my computer for hours and hours.
Nick (A Troop of Echoes): Two rando soundtracks for me: I Heart Huckabees and There Will Be Blood. Oh, and definitely Kill Bill, and anything by John Carpenter
Harry (A Troop of Echoes): Two soundtracks from me, Eternal Sunshine of the Spotless Mind and Blade Runner.
The A-game, hand-delivered by Indian Handcrafts.
Pete (A Troop of Echoes): Yeah, like Dan said, killer songs, guys! We love your stuff. When it comes time to take it out on the road, how do you make sure that you’re “bringing your A-game” to every show? Especially considering how “involved” your songs are - you guys don’t really have the luxury of just getting up on stage and strumming a few boring chords. Do you have any bands you’ve thought of during your career as role models in terms of how kick-ass a live show should be?
Dan (Indian Handcrafts): Thanx!! When going out for shows it's like anything else: practice, practice, and work your ass off. Bands I have admired the most and looked at as inspirational from a work ethic point of view are without a doubt KISS and the Melvins. Whether a club or arena you absolutely have to give it your best. If someone paid to see you perform you shouldn't rip them off.
Who needs vocals when you have one or more saxophones? Photo credit: Freddie Ross.
Dan (Indian Handcrafts): Have there been any obstacles in being an instrumental band? As someone who loves instrumental music, I’ve never actually played it.
Harry (A Troop of Echoes): When we were first starting out, I think we had a lot of difficulty with it. It seems silly to say this now, but around 2005 the umbrella term of "post-rock" wasn't really in the mainstream yet. We'd be playing shows and you could see the look on the audience’s faces as they realized two songs into the set that one of us wasn't going to start singing. I'm reminded of a friend's party we played at very early on. We overheard someone saying, and I quote, "Why would I want to listen to music without singing?" That doesn't happen very often anymore, be it that times have changed or that people seem to know what they're getting into more with us.
There were a few things we’ve experimented with over the years to try to make successful instrumental rock songs. When we were first writing material, we would try to jam a lot of different ideas into a short amount of time. Part of this was to just keep the audience locked on us and not have them wander off to the bar. The other part was just what we were listening to at the time. We'd fit 7 or 8 different ideas into a piece of music and try to have this kinetic, relentless rhythm bowl you over. We might have gotten in our heads a bit that since most people weren't keen on instrumental music that we had to grab their attention anyway we could. But over time we saw that we just couldn't keep doing that without having the song itself suffer. We took some time and figured out that we would have to get out of the way of a song, that it's better to have two or three ideas and have those make as much impact as possible rather than throw in everything and the kitchen sink.
Gettin’ Crafty with Brandyn&Daniel.
Dan (A Troop of Echoes): You guys are a 2-piece, but your sound is absolutely fucking massive. What are some of the techniques you guys use to sculpt that sound? Things like panning, arrangements, looping/layering, reverb/delay, multitracking, etc.? How much of that transfers over between the studio and the stage? Or do you have to take a totally different approach in each environment?
Dan (Indian Handcrafts): We've actually just became a three piece as of last Saturday! But before that, in the studio I used a lot of doubling on my main guitar parts and a lot of overdubs to create a wall of sound. When it comes to live, I have always thought of it much the same as The Who did: the album is the album and live is live. They’re totally different beasts.
A Troop of Echoes with Freddie Ross, whose photography was used as the album art on The Longest Year on Record.
Dan (Indian Handcrafts): I love the cover of the new album. I have my own ideas as to what it represents as far as the album sounds and feels. What does it represent coming from you guys?
Nick (A Troop of Echoes): Man, I'm a little drunk and my answer is getting kind of deep and emotional...
I don’t think there was ever some unified vision as to what the cover represents. We just genuinely enjoy Freddie’s work. It’s compelling and the pieces we picked in particular feel like a perfect complement to the record. They’re emotionally evocative without feeling heavy or manipulative, which is something we’ve always strived for in our music. As to what the art represents, I find it all bound up in my feelings about making the record.
The theme and color of the images suggest a sort of reverie for youth, or an ending of youth and a transitioning into another phase of life, which parallels our lives in the band pretty uncannily. I don’t think we could have realized the entire thought at the time because we were so focused on putting the album out, promoting it, and touring on it, but looking back on it now, The Longest Year On Record was a swan song for us in a lot of ways, and the images have accumulated that deeper meaning for me over time. Maybe I’m just an old fart now, but I feel unimaginably lucky to have been on the ride that was this band.
Gettin the feels over here boys.
Harry: All the feels...Somebody's cuttin' onions in here.
We’ll take any excuse we can to repost this photo...
Dan (Indian Handcrafts): Finally how do you guys find balancing life and music? Do any of you have day jobs, kids etc?
Dan (A Troop of Echoes): Nick, Pete, and Harry all went to school for music, and have actually been lucky (and dedicated!) enough to have built careers in music or sound-related fields. Nick just started a guitar school, Pete has been teaching woodwind lessons up in Toronto, and Harry is working in a voiceover studio up in Boston. I’m kind of the odd one out, I just got my Ph.D. in lunar geology, and am going to be starting a job at NASA this summer.
None of us have kids, but we’re all in long-term, committed relationships with pretty wonderful people. We’re really grateful to them for their support of our weird musical dreams! Its not easy being with someone who’s always tied up touring or recording, but they’ve always got our backs.
Indian Handcrafts is a rad band with rad songs. Go check them out!
#bandonband#indianhandcrafts#stoner metal#metal#math rock#mathrock#sargent house#sargenthouse#a troop of echoes#guitar#saxophone#drums#toronto#canada#providence#postrock#post-rock#post rock#Math-rock
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