#3 Powerful Web Design Trends 2018 | Visual Contents

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How to build a top of the line gaming pc for under 500

Unforgettable Moments In Gaming Aspect 3

Twitter is where game publishers, the gaming media, well-liked game streamers and entertainers, esports leagues, teams, players and commentators interact with their most engaged fans and with a single one more. Online gaming holds immense prospective for developers as properly as investors. The above list makes it apparent that on the net gaming has emerged as a significant segment of the entertainment market. With mobile games, spend-to-play games, and totally free-to-play (F2P) games becoming even far more creative, it is expected that the international on line gaming industry will develop at an immense price.

You are quietly accepting and at peace with your selection to become a board gamer for life. Your family members knows you adore board games and almost certainly play them with you. Your friends know like board games, and you have excellent gaming groups. You've committed to assigning component of your home to be a board gaming area. For the initial time, you have started to take away games from your collection. Possibly you have sold the games, or you simply don't have space to maintain practically all of them. Mentally you accept that you don't require to play each game, and you've almost certainly narrowed down a handful of games that you want to play on a regular basis.

The gaming market saw a number of fascinating developments in 2016 touching on distinctive aspects of the sector. Gaming technologies is developing in quite thrilling methods. The extended promised revolution of virtual and augmented reality moved closer to realization. The mania around Pokémon GO with its mass market appeal and utilization of mobile phones introduced untold millions to the prospective of augmented reality. With its launch in India and South Asia it has turn into the poster youngster for the prospective of mobile games offered its advanced technologies and the huge international smartphone penetration.

These days is the day! I will be gradually releasing the names of the best ten gaming blogs of 2014. Searching over this list, I am positively blown away. So numerous awesome posts this year! If you had been disappointed by the Ennies… if you feel that the true deep thinkers in gaming commentary do not get the focus they deserve… nicely, people, we are going to repair that.

Facebook Gaming has provided their developer API's so we can make streaming games to your preferred social media platform extra easy than ever before. A gaming blog alongside your gaming channel can only raise your exposure if you do it correctly and higher high quality content. But Netflix subscriptions beat Blu-ray sales, and Spotify customers outnumber vinyl geeks. Games, as the significantly less established and a lot more technologically demanding medium, are just taking a bit longer to make the jump. All the signs point to cloud gaming becoming the new normal - and there is anything to play for.

Fair And Unbiased Truth About GAMING (Without All the Hype)

You can have your own exclusive Gaming Internet site and impress your on-line players with this completely functional WordPress Theme for On the web Games. Take a look to our cool features list under and you will see that the Gameleon theme will be a fantastic decision to your projects and will convince you to invest in it in a minute! Also, if you are not looking to establish gaming internet site, that is fine as well. Given that most current update this theme features none-gamer edition with comparable functionality but noticeably distinct design.

The stereotypical image of the geeky gamer, sitting alone in his room, playing video games all evening extended, is lengthy gone. Gamers have develop into the real stars of social media. No other niche has grown so immensely with the age of social media than the field of gaming. Supported by social media like YouTube and the live-streaming platform Twitch, the numbers of gaming channels boomed. No wonder that brands recognized the possible that these gaming influencers bring asasdrfgy.site with them. We have place together a list of some of the largest gaming influencers you require to know.

Paul: Green Man Gaming, like numerous data driven technologies marketplaces, was born in a spreadsheet and continues to this day to be heavily data dependant. The company utilizes historical analysis of correlated information to produce forecasts of client behaviour, as effectively as real-time data streams to augment those forecasts in real time.

Travel into a virtual world with a VR headset , exactly where all of your senses will be treated to a barrage of stimulus from various sources. With the Oculus Rift + Touch Virtual Reality Technique , you'd have to prepare yourself for far more intense gameplays, additional immersive action, and a completely new and exhilarating gaming gift practical experience as the package currently comes with six VR games that will retain your heart pumping via your chest. The Oculus Touch controllers are ingeniously made for optimum and unparalleled interaction with the several elements in the virtual planet. You will have to have to meet particular program requirements on your personal computer, even though. This also tends to make a fantastic gift for nerds in your life.

The Game Fanatics brings to you correct critiques, podcasts, gadget articles, gaming articles, and weekly YouTube videos about wonderful on the web games. The web-site is dedicated to showing the globe some of the greatest games launched and the developers of the identical. As a user reaches a gaming site, they count on to find loads of visual content material and media files. So, give them what they want. In order to provide a nicely-structured presentation of your content, use galleries on your site's pages and posts.

An additional of our prime gaming influencers for 2018 is The Rad Brad We had to contain this channel because The Rad Brad is a especially effectively identified YouTube gamer. He produces an unbelievable amount of extremely-good quality, enjoyable content material. It is no wonder he's recognized for developing the finest video game walkthroughs on social media. The Rad Brad has helped to make a number of influencer advertising and marketing campaigns a genuine accomplishment.

Gaming content material on YouTube is some of the stickiest. Additional than 20 of the best one hundred YouTube channels with the most subscribers worldwide are gaming connected. Who's the most subscribed? That would be Let's Play creator PewDiePie , with over 32M subscribers. His loyal following now outnumbers the population of Canada. To give you some point of view, Google Trends shows that searches for PewDiePie on YouTube are on par with stars such as Eminem and Katy Perry. He's even produced a cameo on South Park.

Quality gaming headsets not only let the player hear items that are really hard to pickup with speakers- like directional noises- but also facilitate team operate with their constructed-in mics. Preferred games like PUBG, Fortnite, and Battlefield V have to have these correct audio queues surprisingly, hearing footsteps can make a substantial distinction. No matter if you want to generate a gaming news weblog, a testimonials site or build an on the net community for gamers, the CrystalSkull theme has all the things you will need to get began.

When obtaining an cost-effective gaming Pc, sometimes you need to have to make sacrifices to maintain the specs to a minimum. Thankfully, there are machines like this a single from Lenovo that decrease the amount of compromise to a minimum, even supporting virtual reality platforms. The VR Ready” label means you can play with Oculus Rift and HTC Vive without any storage challenges, provided the 2 TB challenging drive and the 256 GB SSD. There is a variety of specs you can select from, so if your spending budget allows for it, you can tailor the most powerful elements for even much better results.

The future of gaming is a planet where you are empowered to play the games you want, with the people today you want, anytime you want, wherever you are, and on any device of your picking. Our vision for the evolution of gaming is comparable to music and movies — entertainment should be out there on demand and accessible from any screen. These days, I am excited to share with you a single of our key projects that will take us on an accelerated journey to that future planet: Project xCloud.

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Web Design Trends 2020 – Top 12 You Need to Follow

Can’t believe it, but it is true. The web has turned 31 years old now! And we have seen varieties of websites surfacing on it (coming & going) – from bland HTML ones to flash media websites to AI-centric automated websites (the chatbots one?).  We have come a really long way. Transitioning websites according to the latest web design trends has become a lifeblood for every digital business (literally everyone). Because these new web design trends each year are created or approved by your internet users or more specifically, your would-be customers only. And in this fiercely competitive market, you can’t fail to dissatisfy your “future customers”, would you? Just like previous years, this year too, we have some mind-blowing web design trends 2020 prowling around, making a huge impact on the website’s growth in terms of customer engagement, brand value & revenue creation. 

12 Amazing Web Design Trends 2020 You Shouldn’t Skip 

It may sound weird but – “Website design is like a joke, if you have to explain it harder, it won’t make any sense”. Similar to a joke, your websites need to be effortless at the first look, self-explanatory in the second scroll, and convincing to explore & take a further step (like your joke would, to make them laugh) at the third look.

 Without much waiting, let’s get into the 12 amazing web design trends 2020. They are effortless to follow, self-explanatory to look at, and convincing for visitors to enter the sales funnel.

 1. Bold & Vibrant Colors Are In… More Than Ever 

This year, we are seeing bold, bright, flashy colors taking the forward leap. The full bold colored websites with undertones of contrasting and less vibrant colors around the edges of images & texts will be big this year. The designers today are focusing on creating a web design that creates an equal experience for everyone. A color scheme with little contrast of a different color that people even with special abilities can feel and enjoy.

2. Web Design Trends 2020 Make Chatbots More Obvious & Much Powerful 

This year, chatbots will be mainstream and much more efficient at reaching visitors’ quey (all thanks to evolving AI & machine learning). The chatbots will be much more customized than ever. Also, they will appear as if there are real business reps behind the screen. Moreover, they will be in more loud & popping colors. They will reach faster & better at users’ silly to crucial queries with a personable face (maybe of business rep, cartoon character, or some mascot for the brand). 

Chatbots are of different types, the ones with choice based questions, the humorous ones, etc. Additionally, you can choose to script the chatbots per your brand’s conviction & image in the market by partnering with any professional company for web design.

3. Motion UI – Graphics Will Not Be Just Still 

Motion UI is another soaring trend, from which websites can’t keep hands-off. The graphics with slight to full swing animation can add a volume to your simple & static website. This year, websites will be all about winning the users’ hearts with animated graphics at the micro-interactions of the website.

Mobile UI can be added in a mobile screen picture as a moving mobile screen, or on a clothing eCommerce website, where the model gives a 360 turn in product pictures to give buyers an interactive & appealing look. You can experiment with Motion UI anywhere on the website from top to bottom. However, animation should be approachable and should be neither too fast nor too slow – to make sense to website visitors.

 4. Web Design Trends 2020 in Color Palettes 

Every year, there is a new color that dominates the web design trends. According to Web Design Company experts, yellow was the main color for 2018 trends, blue for 2019 trends, and this year, it is said to be the cool & breezy color “mint”.

Apart from just mint or any particular colored websites, we are seeing designers taking the websites to a whole new level with gradients – that has hues of a different color. It is best for businesses that can’t point fingers at just one solid color scheme. The gradient fluid will give more depth to the viewers in the first look. 

Another color trend will be based on your brand theme, type, and target customers’ behavior or thinking pattern.

Like: 

For information & other backgrounds – Colors like soft grey, teal or blue will be a great match to make the content part more readable for users. 

For CTAs and buttons  – Colors as warm and flashy like red, green, orange will be much triggering to click on those buttons.

If you are unsure of what color scheme to follow, your company for web design can help to find the best color palette to splash over your website type.

 5. Fonts in Web Design Trends 2020 Are Bold and Edgy

 San-serif and serif font are the two popular fonts. They will see a continued use this year too with outlined or more dark colors to make them stand out. The bold and broad fonts in landing page headings or subsection headings will steal the users’ attention in a thunder. 

The fonts in the website’s banner or header will either have solid colors or some still or moving illustrations to make a lively connection with the visitors. The fonts will stand out on the surface of either light grey or other soft colors or extra edge pop-up colors.

 Also, note. You have to decide the typeface & font type based on your brand’s notion, the company’s overall goal, and your audience’s behavior pattern. 

Ask your web design company to choose a font and typeface that’s easy for readers to read as readability also counts big in the enhanced UX. Avoid adding complex and cursive fonts as it might confuse the readers and compel them to move out from the site instantly.

 6. Minimalism Still Looks Full 

Minimalism is a classic and never-getting-old design concept. A minimalistic design means fewer web elements, content, as well as more white spaces, and limited typography. Consequently, it gives the user room to think and explore the website much better.

This year too, the trend of minimalistic design is shifting from previous trends and despite being less, it will be more to the visitors. 

You have to pull in minimalism with a lot of care. Make sure the design is understandable and has basic things that a user expects over your website. Keep the images, animation, content limited but in a way that readers are still able to connect the dots to satiate their queries & fall into the sales funnel.

 7. Videos Are Dominating in Web Design Trends 2020

 Videos are the timeless & most classic thing to add to modern web design trends. Try having a combination of text, visuals, and audio-video content. It creates a balance and caters equally to both the “patient” and “on-the-go” readers.

Readers who don’t have much time & are looking for information on the instant, for them, videos portraying the brand message, animation, or small collage of photos can create a long impact on their choice to stay and explore that website.

 A general user loves a website that can showcase its content or offer – in other than just a boring wall of text. Companies today are exploring video-based content and are integrating such videos over their interfaces to serve on-the-go aesthetics.

 You can add videos about anything, like product description, use, tutorial, step by step guide, social messages, and brand story. Likewise, you can even integrate your Youtube videos to look like a very well-established brand. 

8. More Interactive Micro-interactions Are in Focus

 Micro-interactions are the small actions or interactions throughout the website that grab the eyeballs of readers. Additionally, they attract visitors to different sections or elements of the website. Think of the red icons displaying the number of friend requests on Facebook. Or, remember a beep sound on refreshing the Twitter page. All these small icons before any text are all sorts of purposefully-done micro-interactions.

This trend is clamoring this year too. Actually, it is the best way to transfer the information or message to the audience with a more appealing UI.  You can decide any type of micro-interaction at different sections of your website. Yet, you have to ensure they are creative, not overdone, gives a subtle overall UI look. 

9. Increased Attention to UX and UI – Hand in Hand Web Design Trends 2020 

The modern web design trends are showing support to UX (website functionality) and UI (website’s creative interface), congruently. This year, websites with smooth functionality along with impeccable UI are in more limelight. The web design company is focusing on creating a website that gives glitch-free and completely smooth user experience, with:

Less cluttering elements – more of white space for breathing

 Navigable, easy to read and SEO-optimized content

 The fast loading speed of the website

 Balance of rich multimedia as visuals, infographics, videos, 3d illustrations & more

And to keep the user experience in great momentum, designers are focussing on creating more edgy and intuitive interfaces to maximize the UX of visitors with:

 Transcribing the videos

 Adding caption of the image 

Making voice-supportive interfaces

 Having balanced UX motion & other animations

 Easy to skim content framework

 Removing cluttering elements or features that are not necessary 

Mobile responsive interface (more than 50% of internet traffic comes from mobile devices) 

10. Web Design Trends 2020 Include Illustrations Tailored to Tell a Brand Story & Beliefs

 Modern websites have a range of multimedia from visuals to illustrations to stock photos to icons. They appear on the website not just to bring more colors or visual appeal to readers. In fact, they are used for a much bigger purpose. 

And that bigger purpose is to weave an exceptional brand identity. So, you can achieve it by telling a brand story, beliefs, use cases, or thought- process from the core level.

If you see NPO websites, you will notice how such websites are surfaced on top of positive deeds & optimism, such websites’ pictures deliver an out loud message (about helping the marginalized communities) for visitors.

 You can have a splash of real photographs or have vector collections. Additionally, you can try street-art inspired graphics, icons, or illustrations that truly encapsulate your brand’s identity and visions. Ask your web design company to weave you some high-quality images or visuals. The latter should correlate with your brand and have a purpose to convey to the readers. 

11. Large Elements Are “In” in Web Design Trends 2020

 This year’s theme is all about going for bold, big, and users’ screen size elements to deliver a fuller look. This year, the contact forms for businesses too will have a broad appearance.

The contact forms are for picking a product inquiry, signing up for a service, service analysis, and much more. Users generally ditch the contact forms due to their limited size. This year, we will see websites going for full-length lead forms. They will be visible enough for users to fill in, without ditching them in one-go. 

To make the forms appear less tedious or boring, you can add micro-interactions around as. For instance, try showing procedures to fill the form, some additional words to inspire people to fill up, if it is a lengthy form, divide that into different sections & give interactive scrolling buttons at the bottom. 

12. Luminous, Fluorescent 3D Artworks Are Calling in For Great Attention

 3D images and artwork have been there around the block for quite a long now. But this year, we are seeing the luminous, fluorescent, or neon-colored 3D visuals taking an edge more than ever. 

The neon colors visuals or illustrations in the 3D effect on top of the minimal and basic template are grabbing the users’ attention much widely. 

3D artworks are more prime this year to give the website more intense interaction with users and neon colors to give that lively & energetic look to the website layout. Together they combine to give an edge or personality to any UI. 

P.S. While going for this trend, ask your company for web design to use the collection of neon colors in cohesion & moderation and scatter them around the overall UI. Too many concentrated neons can create a dizzy or noisy look. Surface these artworks on primary & subtle colors like white, grey, or light blue to make that artwork highlighted promptly.

 Final Takeaway on 12 Modern Web Design Trends 2020

 Each year new design trends come and go. If you fail to follow them, your scope for winning impactful brand identity and sales may be long gone with that obsolete trend too. Netizens love exploring a website that steps out from its comfort axis and has something spontaneous to offer (according to changing trends). They longer like a website that was made long years back and hasn’t changed anything to participate more actively in its audiences’ concerns & beliefs. 

We just chalked 12 amazing web design trends 2020 that your website too needs to address – to be counted as a genuine and evolving brand – that your target audience expects you to be.

 Are you determined not to put your audience’s interest down? Follow the above and many other stunning web design latest practices. Also, you can also for the help of a professional web designing company. 

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Computational Creativity Market 2020 to 2027 – Market Share, Growth, Industry Segments, Competitor Landscape, Key Players, Trends and Forecasts

Computational Creativity Market Overview:

Global Computational Creativity Market Is Expected To Reach Usd 1.1497 Billion By 2026, Registering A Cagr Of 25.42% During The Forecast Period. In This Report, Market Research Future (Mrfr) Includes The Segmentation And Dynamics Of The Global Computational Creativity Market To Offer A Better Glimpse Of The Coming Years.

 Global Computational Creativity Market Has Been Segmented Based On Technology, Components, And Application.

 Competitive Analysis:

The Key Players In The Global Computational Creativity Market Are Ibm (Us), Google (Us), Microsoft (Us), Adobe (Us), Aws (Us), Autodesk (Us), The Grid (Us), Canva (Australia), Jukedeck (Uk), Humtap (Us), Amper Music (Us), Automated Creative  (Uk), Scriptbook (Belgium), B12 (Us), Hello Games (Uk), Aiva (Luxembourg), Object Ai (Hong Kong), Firedrop  (Uk), Obvious (France), Prisma Labs (Us), Cyanapse (Uk), Lumen5 (Canada), Skylum (Uk), Logojoy (Canada), And Runway (Us).

 Request a Free Sample @ https://www.marketresearchfuture.com/sample_request/10404

 Segments:

·         Based On The Technology, The Global Computational Creativity Market Has Been Segmented Into Natural Language Processing (Nlp), Machine Learning And Deep Learning (Ml And Dl), And Computer Vision. The Machine Learning And Deep Learning Segment Dominated The Market In 2019. Furthermore, The Segment Is Anticipated To Emerge As The Fastest-Growing Segment Over The Forecast Period Owing To The Increasing Adoption Of Machine Learning & Deep Learning Algorithm For Implementing Various Applications Of Computational Creativity. The Growing Demand For The Improvement Of The Creative Process And Efficiency Of Creative Professionals Contributes To The Rapid Growth Of The Segment In The Computational Creativity Market. The Natural Language Processing Segment Is A Subfield Of Artificial Intelligence That Deals With The Interaction Between Computers And Humans Using Natural Language.  The Computer Vision Segment Is A Branch Of Artificial Intelligence That Instruct Computers To Interpret And Understand The Visual World.

·         Based On Components, The Global Computational Creativity Market Has Been Segmented Into Solutions And Services. The Service Segment Dominated The Global Computational Creativity Market In 2019. Its Higher Growth Rate Can Be Attributed To The High Demand For Services, Particularly For Consulting, Support, And Maintenance Services. The Service Segment Is Further Sub-Segmented Into Professional Services And Managed Services. The Solution Segment Is Also Further Divided Into Software Tools And Platform.

·         Based On Application, The Global Computational Creativity Market Has Been Segmented Into Marketing And Web Designing, Product Designing, Music Composition, Photography And Videography, High-End Video Gaming Development, Automated Story Generation, And Others. The Others Segment Is Further Divided Into Training Simulation And R&D. The Marketing And Web Designing Segment Dominated The Market In 2019 Due To The Ability Of Computational Creativity Solutions To Assist Users To Build A Creative Website Easily And Quickly With A Few Simple Clicks. Additionally, The Growing Trends For Branding, Advertising, And Building Effective Marketing Campaigns Can Be Attributed To The Use Of Computational Creativity Solutions For Marketing And Web Designing Applications. The Product Designing Segment Is Expected To Register The Highest Cagr During The Forecast Period. Product Designing Is The Process Of Imagining, Creating, And Iterating Products That Address The Consumers' Needs.

Regional Analysis:

The Regional Analysis For The Computational Creativity Market Has Been Done For North America, Europe, Asia-Pacific, The Middle East & Africa, And South America. In 2019, North America Held

 The Largest Market Share. It Is Expected To Witness Strong Growth During The Study Period Owing To Increasing Investments In Computational Creativity Technologies. The Market In Asia-Pacific Is Expected To Account For The Highest Cagr During The Study Period, Primarily Due To The Rising Use Of Ai Technology For Developing Creative Content.

 Table of Contents

1. Executive Summary

1.1. Market Attractiveness Analysis

1.1.1. Global Computational Creativity Market, By Technology

1.1.2. Global Computational Creativity Market, By Component

1.1.3. Global Computational Creativity Market, By Application

1.1.4. Global Computational Creativity Market, By Region

2. Market Introduction

2.1. Definition

2.2. Scope of The Study

2.3. Market Structure

Continued….

 Access Report Details @ Https://Www.Marketresearchfuture.Com/Reports/Computational-Creativity-Market-10404

 List of Tables

Table 1 List of Assumptions

Table 2 Global Computational Creativity Market, By Technology, 2018–2026 (Usd Million)

Table 3 Global Computational Creativity Market, By Component, 2018–2026 (Usd Million)

Table 4 Global Computational Creativity Market, By Application, 2018–2026 (Usd Million)

Table 5 Global Computational Creativity Market, By Region, 2018–2026 (Usd Million)

Continued….

 List of Figures

Figure 1 Market Synopsis

Figure 2 Research Process of Mrfr

Figure 3 Top-Down snd Bottom-Up Approach

Figure 4 Global Computational Creativity Market, By Technology, 2018–2026 (Usd Million)

Figure 5 Global Computational Creativity Market, By Component, 2018–2026 (Usd Million)

Continued….

 About Market Research Future

Market Research Future (MRFR) has created a niche in the world of market research. It is counted among the top market research companies that offer well-researched and updated market research reports and insights to businesses of all sizes. What sets us apart is our super-responsive team that offers quality work keeping clients abridged of the prospective challenges and opportunities in various markets. Our team is adept in their space as well as patiently listens to every client.

 The best part is they know their work inside out and possess the expertise to guide the client in the right direction and achieve results on a tight deadline. We are a one-stop solution for all your data research needs. Our team does not believe in the “one size fits all” approach to creating a report that is detailed and concise. We handle 13 industry verticals including Healthcare, Chemicals and Materials, Information and Communications Technology, Semiconductor and Electronics, Energy and Power, Food, Beverages & Nutrition, Automobile, Consumer and Retail, Aerospace and Defense, Industrial Automation and Equipment, Packaging & Transport, Construction, and Agriculture. With our unique approach for every market report, we aim to reach the zenith in qualitative business intelligence and syndicated market research. 

 Contact

Market Research Future

Phone: +1646 845 9312

Email: sales@marketresearchfuture.com

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Making Minimalism Functional in Web Design

Today, great design isn’t just about conveying the right amount of information in a certain number of pages. 

There’s more to creating the perfect website than experimenting with visuals and sound. Designers need to think carefully about how each element of their site impacts the overall user experience. 

After all, with billions of websites available to explore, it takes something truly immersive to convince your client’s audience that they should stay on their pages. The more convenient and attractive your websites are, the more likely it is that visitors will want to stick around. 

Minimalism, one of the more popular styles of web design from the last few years, can sometimes assist designers in making attractive and effective websites more functional.

The less clutter and confusion there is on a page, the easier it is to navigate. 

So, how do you embrace the benefits of functional minimalism?

Understanding Functional Minimalism

Many webs designers are convinced that minimalism is all about aesthetics. 

They see a website like Hugeinc.com and assume that the minimalist appearance is all about making the website as attractive as possible.

However, the underlying ideas of minimalism in web design go much deeper than this.  The history of minimalist design begins with Japanese culture. Japan has long focused on balancing simplicity and beauty with its architecture, interior design, and even graphic design. In the Western world, minimalism got its day in the sun in the web design environment, after customers endured years of cluttered and complicated web pages with difficult navigation, overwhelming information and clashing graphics. 

Designers began to experiment with the idea that less really could be more — particularly when it came to the digital landscape. 

The Functional Rules of Minimalist Web Design

For a while, minimalism was the most popular style for a website. During 2018, in particular, minimalist web design soared to the top of the designer demand list, as companies fell in love with a combination of white space, simple navigation and bold text. 

While now, there are other design trends stepping into the industry, designers can still benefit from exploring some of the essential rules of functional minimalism. After all, visual complexity has been proven to damage a person’s perception of a website. 

Additionally, a study conducted by the EyeQuant group found that a clean and simple design can lead to a lower bounce rate. Minimalism gives viewers less to contend with on a page, which can allow for a simpler and more straightforward experience. Additionally, a clean website can also drive additional benefits, including faster loading times, better responsivity between screen sizes and more.

Because you’re only using a few images and well-spaced text, you can even experiment with different strategies, like graphics and dynamic fonts. Look at the Manuel Rueda website, for instance, it’s a great example of how a minimalist design can be brimming with activity.

So, how can any designer use the principles of functional minimalism?

1. Focus on the Essentials

First, just like when designing a landing page, designers need to ensure that they’re concentrating only on the elements in the page that really need to be there.

This means removing anything on the website that doesn’t support the end-goals of the specific page that the viewer is using. Any pictures, background noise, buttons, or even navigation features that aren’t going to support the initial experience that the visitor needs, must go. 

Think about what’s going to distract your visitors from the things that are important and concentrate on giving everything a purpose. For instance, the Plus63.org website instantly introduces the visitors to the purpose of the website, then allows users to scroll down to get more information. The data is spread clearly through the home page, pulling the viewer into a story. 

2. Embrace the Positives of Negative Space

Negative space is one of the fundamental components of good minimalist web design. 

Every part of a good website doesn’t need to be filled with noise to make a difference. White, or negative space can help to give your viewer the room they need to fully understand the experience that they’re getting. 

From a functional perspective, it’s the difference between placing someone in an overflowing storage container and asking them to find what they need or placing them in a room where items are carefully spaced out, labelled, and waiting for discovery. 

The Hatchinc.co website uses negative space to ensure that information is easy to consume. You can find the different pages of the site easily, the social media buttons, and the newsletter subscription tool. Plus, you get a chance to see some of the work behind the site.

3. Make it Obvious

One of the biggest problems that consumers have encountered in recent years, is the concept of “choice overload”. 

Whether you’re in a store, or on a website, you’re never sure what to do first. Do you check out the blog posts on the site to learn more about the authority of the company? Do you visit the “About” page, to see where the brand come from? Do you head to their product pages?

As a designer, functional minimalism can help you to make it obvious what your audience should do next. As soon as you arrive on the AYR.com website, you’re not overwhelmed with choice. You can either head to your bag, “shop now”, or check the menu. 

Since the “Shop Now” CTA is the biggest and most compelling, the chances are that most visitors will click that first, increasing the company’s chance of conversions. 

4. Simplify the Navigation (But Don’t Hide It)

The AYR.com example above brings us to another concept of functional minimalism. 

While minimalism and simplicity aren’t always the same thing, they should go hand-in-hand. When you’re designing for functional minimalism, you should be concentrating on helping visitors to accomplish tasks as quickly and easily as possible, without distraction. 

That means that rather than overwhelming your audience with a huge selection of pages that they can visit at the top or side of the screen, it may be worth looking into simpler navigation options. A single menu icon that expands into a full list of items remains a popular design choice – particularly in the era of mobile web design. 

For instance, look at the simple menu on newvision-opticien.com.

With this basic approach, designers can ensure that visitors are more likely to click through to the pages that their clients want their customers to visit. They can still find what they need in the menu, but it’s not taking up space on the page, or distracting them. 

5. Set Great Expectations with the Top of the Screen

Functional minimalism can also help today’s designers to more quickly capture the attention of their visitors from the moment they click into a website. 

The content that’s visible at the top of the page for your visitors is what will encourage them to take the next step in their online experience. Make sure that you’re providing something that keeps your audience interested and gives them the information they need. 

That way, you’ll lower the risk of high bounce rates for your clients, while also taking advantage of minimalism’s ability to deliver quick access to information for your audience. 

At the top of the page, the Kerem.co website instantly introduces the visitor into what the website is all about, and what they should do next. 

You can even deliver more information in one chunk at the top of the page, without cluttering the environment, by using good UI animation. 

Consider implementing a slideshow of pictures that flip from one image to the next, or a font section that dynamically changes as your audience has chance to read each sentence. 

6. Use Functional Minimalism in the Right Spaces

Remember, functional minimalism isn’t just for home pages. 

Depending on what you want to accomplish for your client, you could also embed the components of minimalism into landing pages, portfolios, and squeeze pages too. 

After all, when there’s less clutter and confusion on a page to distract a potential audience, there’s a greater chance that your visitors will scroll to the bottom of the page and complete a conversion. For instance, look at how simple and attractive the Muzzleapp.com landing page is.

The page provides useful information and tells customers exactly what they need to do next. There’s no confusion, no complexity, and nothing to hold visitors back. 

Just be careful. While functional minimalism can be very useful, it won’t be right for every website. A lack of elements can be harmful to websites that rely heavily on content. That’s because low information density will force your user to scroll excessively for the content that they need. Using functional minimalism correctly requires a careful evaluation of where this technique will be the most suitable. 

Minimalism Can be Functional

A minimalist design isn’t just an aesthetic choice. The right aspects of minimalism can simplify interfaces on the web by eliminating unnecessary elements and reducing content that doesn’t support an end goal. 

The key is to ensure that you’re focusing on a combination of aesthetics and usability when creating the right design. An easy-to-navigate and beautiful website can be a powerful tool for any business.  

Source from Webdesigner Depot https://ift.tt/3mkFZ63 from Blogger https://ift.tt/3oes0jB

[wesleybates]

Top 8 PPC Trends in 2020

Pay-per-click (PPC) advertising is still as popular as SEO today because of its combined affordability and effectiveness. Its ability to generate leads makes it popular among many companies and, like other marketing strategies, it continues to evolve while becoming more user-friendly.

2018 saw a lot of changes in PPC, which continued throughout 2019, and we can only expect to see more changes in 2020 and the years ahead. Here are some of the top trends in PPC advertising in 2020 that will govern your approach to strategies.

1. Combination of A.I. and Automation

There’s a reason why companies such as Amazon and Google developed internet-reliant devices for home management, as this technology enabled companies to effectively capture and learn from data on consumer behavior. With this data, these companies could tailor ads and user experiences through automation based on user preferences learned from their actions.

A company like Google can utilize huge amounts of information to develop automation systems that can understand user behavior. Using combined automation and increasingly complex artificial intelligence, Google can give PPC advertisers access to specially-targeted audiences. This is in contrast to the days when businesses would waste money going after audiences that weren’t prepared to make a purchase.

There are still many developments that need to take place before A.I. and automation are perfected, but you will be able to leverage them in 2020 for a more optimized campaign.

2. More Ubiquitous Video Ads

Videos are among the most powerful marketing tools you can utilize in PPC today. They enable brands to convey a certain unique personality and tell their own story while connecting with their audiences. People have an easier time relating to a brand that’s truly made visible through video. People are also more likely to trust a product or service when demonstrated in a video presentation.

According to Forbes, the average user even spends 88 percent more time on a website with videos. While they’re far from new and often costly to produce, the potential returns when using video ads make them worth the expense and effort. As a result of its effectiveness, we’re likely to see video advertising to continue serving as one of the most effective PPC advertising methods, particularly as professional equipment and editing software become increasingly accessible to the average user.

In addition to popular video channels like YouTube, you can leverage Snapchat, Instagram, and LinkedIn to showcase video ads using native video advertising. You can also advertise via educational channels such as LinkedIn Learning and Udema, which tend to attract a lot of user engagement.

3. A Decrease in the Number of Organic Search Results

Chances are you don’t go beyond the first page in Google search results to find what you’re looking for. Typically, users will find what they need within the first three pages.

While this may not seem like an issue, Google and other search engines will begin to show a lower number of results and limit the number of webpages per user search.

The key to overcoming this challenge is to produce high-quality content that can rank highly while engaging users. To further help you, you’ll need to implement an effective paid advertising campaign.

4. Advanced Audience Segmentation

With audience segmentation, users will only see ads about specific products during a certain time through the grouping of users, based on their specific needs.

Google and other companies can access large amounts of data that allow them to provide users with extremely accurate results to avoid irrelevance. Thankfully, users can also access this data via Google’s ad platform. Using this tool, you can segment users based on a number of specifications, including demographics, geography, psychographics, and other specific behavioral attributes.

Through PPC ad campaigns, you can use segmentation to select a group of people or demographic who will be able to see your ads. As a result, users will see a relevant ad that encourages them to click-through and perform the desired action.

With more data, you can benefit from advanced segmentation, and in 2020 you will have even more options available to develop highly personalized ad campaigns.

5. Using a Multitude of Platforms for Advertising

When it comes to marketing, the wider the reach, the more customers you’ll ultimately attract. If you want to maximize your reach, you’ll want to make use of all of the platforms you can, including Google Ads, Instagram Ads, Amazon Ads, Facebook Ads, and LinkedIn Ads. Using all of these can help you reach the biggest number of people and give you more opportunities for conversion.

Many tend to think primarily of Google regarding advertising, but you can always turn to others like Pinterest, LinkedIn, and Amazon to complement your Google ad campaigns. You’ll find that each of these platforms exposes your business to a large audience and can prove invaluable to your marketing efforts.

Digital advertising has undergone numerous changes throughout the years, making it important to keep up with the latest industry trends, particularly when it comes to targeting mobile users. Users are more intelligent and impatient than they’ve ever been, as they know what they want and want it as soon as they can get it. To cater to users’ needs, you’ll do well to push relevant ads that are comprehensive and helpful.

Various studies have found that the average consumer will spend over five years of their life on social media platforms. Reaching these people with ads will entail learning which platforms your audience uses. Some might use Facebook or Twitter while others will be more focused on visual social media via Snapchat, Instagram, or Pinterest.

If you want to help people find you in a sea of businesses that sell what you sell, you’ll need to be able to help them with the decision-making process. You can do so by convincing them through relevant and unintrusive ads that you have the services or products they need.

6. More Reliance on Voice Search

Voice searches continue to be extremely popular among consumers and will only become more so in 2020 and beyond. This means that you need to target audiences using more conversational phrases that they’re likely to ask when using voice search via phones, desktops, or smart speakers.

With regard to PPC ads, voice searches will also influence which pages your ads show up on. This makes it necessary to develop ads that are adaptable to voice search.

Without considering voice search, you’ll miss out on a huge opportunity to reach users who might not find you via traditional search, including individuals with certain disabilities or those who are simply looking for a convenient search method.

7. The Use of Virtual Reality

Virtual reality continues to grow as an industry, with hardware and software such as the Oculus and Dell HTC Vive taking advantage of technology that allows users to explore another world.

While it’s not commonly used for advertising, these platforms are likely to emerge as more developments in VR tech take place. VR allows users to evaluate products or services, seeing what certain products look like from every angle in a specific location via full-scale 3D models using augmented reality, without the need to actually try the product out or purchase it.

This will revolutionize advertising and truly give users a chance to conveniently test products and determine what’s best for them in a fun and engaging way.

The Importance of Remarketing

Remarketing entails using a certain form of advertising on a service or product when a user visits a certain landing page or becomes familiar with your company, without making a purchase. For instance, you might look for a certain product on Amazon but neglect to buy it, in which case you may see ads from Amazon on other websites pushing that or another relevant product, reminding you of your interests and encouraging you to come back.

If you see a product repeatedly, the chances that you’ll purchase it will increase. As a result, remarketing continues to be an effective marketing method that’s inexpensive and efficient compared to other more traditional targeting options. Instead of targeting new users, you can focus more on drawing those who’ve already expressed interest in what you have to offer.

Revamp Your Marketing Efforts with These PPC Trends in 2020

To get the results you want from your online marketing efforts in 2020, take these trends into consideration when planning an effective PPC campaign, in addition to other digital marketing strategies. The more you work to take advantage of the latest technology and user behaviors in developing your campaigns, the more success you’re likely to experience, attracting more customers without exceeding your available marketing budget.

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[clarencenicholsonata]

4 Fun Ways Instagram Gifs Help to Increase Sales & Engagement

Gifs have firmly placed themselves on our screens and as content marketing essentials for both B2C and B2B brands. We honestly can't get enough GIFs. They perfectly convey what we feel, would like to express, and love in just a few frames.

via GIPHY

Web Tech Survey found that around 22.7% of all websites have GIFs. They also found that Facebook ranked for the highest use of GIFs in the world, so we can ultimately assume that Instagram will follow suit joining the list of platforms dominated with GIFs as of 2020 and beyond.

GIF's are the perfect combination of video and images, mobile-friendly, but cheaper than video, not to mention there's an entire library of GIF you can tap into on Giphy and Tumblr.

After all, Instagram has incorporated GIFs as a long-standing Instagram Story feature. Don't forget that striking visuals are key players when it comes to building a compelling brand presence on Instagram. Brands have caught on to the wave of connecting with customers through engaging, relatable, and viral content, such as videos, memes, and now GIF's.

What smart marketers know is that GIFs can also help to increase sales and engagement. When used right or creating a GIF, you can tap into GIF culture's power on Instagram, whether it's in your feed or stories.

1. Use GIFs on Instagram as Call to Actions (CTAs)

Brands on Instagram are now using GIFs to highlight CTA's (call to actions), and why not?

How many of us have scrolled through our feed and tapped past hundreds of stories.

Humans overall have short attention spans, and we forget the most basic of things without the help of pretty colors and GIF highlighting actions we need to take, like (Swipe up!).

Instagram now offers thousands of CTA's you can add to stories to grab your viewer's attention. Whether it's a shop now tag, neon highlighted arrow, or new video button.

If you feel like diving deep into the business features Instagram Stories can provide check out Later's The Ultimate Guide to Instagram Stories for Business.

2. Use GIF's for Creatively Product Display on Instagram

GIFs aren't only for stories, and you can create your own GIFs and use them to spice up your content, give followers a new experience, or take on your brand's personality.

When it comes to Instagram content, it's sometimes easy to see the same old content, and if you're creating content, you can find yourself stuck in a rut. Instead, use GIFs in your Instagram feed to spice up your content and creatively display your products on Instagram.

GIFs are perfect for launching a new product or sales, so create something fancy that will stop your followers from scrolling past. For example, check out Oreo's Limited Edition Tiramisu OREO cookie GIF!

View this post on Instagram

?NEW FLAVOR ALERT ? Limited Edition Tiramisu OREO cookies are now being served up at home! Get your own pack at ShopOREO.com

A post shared by OREO (@oreo) on Apr 15, 2020 at 1:03pm PDT

The key to creating GIFs with your products is to capture lifestyle and fun content that connects easily with customers. Balancing creativity and sales helps you to make the most out of it. Keep the sales pitch and details in the captions and let the GIF do all the razzle-dazzle. The best GIFs have little to no words, instead, they're focused on a product or action.

For example, Starbucks is a brand known to add a bit of GIF here and there showcasing new beverages. When they launched their new Iced Coconut Milk, they used a GIF to quickly display the two flavors available with their Ice Coconut Milk. Short, simple, and sweet (literally).

View this post on Instagram

It’s good to have good options. ? The new Iced Coconutmilk #PineappleMatchaDrink and #GoldenGingerDrink are ready when you are. ? (US only)

A post shared by Starbucks Coffee ☕ (@starbucks) on May 13, 2020 at 7:00am PDT

You can take things to the next level by combining GIFs and Memes (yes, that's a thing, you just haven't realized).

3. Increase Engagement on Instagram with GIF's

Engagement and followers are the two main currencies on Instagram. You either have it, or you don't. If you find that you need to boost engagement, then use GIFs to spark up a conversation with your audience.

The British Bake Off Uses GIF content to celebrate food holidays, quiz followers, and share the exciting news. Instead of using a static image, a GIF conveys far more information in a short amount of time than a regular video. In this example, they are asking followers to share their favorite cake day lyrics!

View this post on Instagram

#CakeWeek. You’ve gâteaux see it. Share your #CakeSongs in the comments to get warmed up for tonight. #GBBO

A post shared by The Great British Bake Off (@britishbakeoff) on Sep 4, 2018 at 6:54am PDT

Here are some tips you can use to create engaging GIF content:

Ask your followers what they would choose (this or that)?

Ask questions to get feedback from your followers relating to your content, product, or services, or what they'd like to see on your Instagram page.

Create a pop quiz on your website and use a GIF post to promote it.

Create a GIF to highlight any online activities such as giveaways, going live, or uploading a new video.

View this post on Instagram

Sometimes the choice is not simple ;) #tictac #tictacglobal #meeting #choice #mint #orange

A post shared by Tic Tac (@tictacglobal) on Jun 3, 2020 at 7:25am PDT

4. Stay Relevant on Instagram with GIF Culture

Social media is a reflection of the trends, changes, and news that affects its followers. So it's essential to stay up to date with what's happening.

When Covid-19 hit the US, food service providers had to find a new way to meet their customers halfway. Food delivery skyrocketed like never before because it seemed the only way people could safely consume food from their favorite brands. Krispy followed suit when they used GIF on Instagram to announce their Drive-Thru, Pickup & Delivery options for their Krispy Kreme lovers.

View this post on Instagram

Your #neighbors need some sweetness this Saturday – in the form of a front-porch ? delivery! ? #BeSweetSaturdays #KrispyKreme #Doughnuts Buy one full priced #OriginalGlazed dozen & get a FREE Be Sweet dozen to share! Cannot be combined with other offers. US shops only. Available through #drivethru, #pickup & #delivery - all info & how to order here at link in bio.

A post shared by Krispy Kreme Doughnuts (@krispykreme) on Apr 25, 2020 at 11:26am PDT

You can use GIFs to showcase that your team knows what's happening, and you're providing solutions and helping them along the way. Tap into GIF culture so you can lighthearted and effectively connect with your customers during the fun and hard times.

5 Best Tools to Create GIFs for Instagram

With thousands of graphic tools and apps, you don't need a graphic designer to create fun and exciting GIFs. Here are five of the best tools to create GIFs for Instagram:

Canva

Adobe Photoshop

GIF Maker

Giphy

Summary

Using GIFs on Instagram is just the tip of the iceberg; there's a whole digital marketing world out there already using GIFs to capture and retain leads. GIFs are a worthy investment for any content marketing strategy.

If you're not sure where to start with GIF, take a look at what other brands are doing or what popular GIFs are trending and make them your own. Here's a quick recap of the four fun ways Instagram GIFS help to increase sales and engagement:

Use GIFs on Instagram as Call to Actions (CTAs)

Use GIFs for Creatively Product Display on Instagram

Increase Engagement on Instagram with GIF's

Stay Relevant on Instagram with GIF Culture

Related Articles

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How to Get More Likes on Instagram: 30 Ideas, Strategies & Tips

15 Powerful Instagram Marketing Secrets You'll Want to Steal

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[danyelle756games]

Virtual reality gaming and how it affects kids brains

On-line Gaming Blog

Twitter is where game publishers, the gaming media, popular game streamers and entertainers, esports leagues, teams, players and commentators interact with their most engaged fans and with one particular another. So what is with the lack of inclusion in the gaming world? In addition to the generally hostile world of desktop and console games (see the GamerGate controversy as just one particular instance), there's still somewhat of an sector perception that ladies simply don't play video games. But, that is far from accurate - ladies are actually gaming much more than ever ahead of, particularly on mobile.

The gaming WordPress themes include things like some distinctive traits like style and attributes. And most of the themes that are featured here gives you with a total resolution for your gaming web page. The Search engine optimization options, social network tools, a variety of possibilities, and multiple colors will make you less difficult to start your new web site. All these themes are customizable where you can transform every and each aspect of the themes without the need of touching any of the codes.

Luca is working in the field of gaming for six years, initially as an indie 1-man-group junior developer and, the latter five years, as gameplay programmer and software architect in a organization where he created video games for all principal mobile platforms, Computer, Steam, PS4 and Xbox One particular, as well as minor gaming consoles, expanding as a https://okevo.site/ expert. Recently he founded Twin Wolves, an indie video games improvement studio, where he's the CTO.

DBL Tap is a further excellent esports news internet site, focusing mainly on CS:GO and Overwatch. What makes DBL tap exciting is that in addition to a staff of qualified writers, any gaming fan can write and submit their own article to the web-site. This combination of content material from professional writers and daily gamers makes for a exceptional blend of insights into the esports sector.

Folks are gaming on tablets, smartphones, smartwatches, consoles and numerous other devices. This is the right time to take a plunge into the gaming industry. If you are not a game developer it doesn't mean you can not make some profit from it. All round, developers are searching into extra ways on how to promote their games and this is exactly where you can turn out to be the next large player.

A single of the very best functions of this WordPress theme is the truth that is ready to go. You can merely set up the theme files then use the one particular-click importer to get your WordPress-powered gaming web-site on the internet. Nevertheless, if there is something about this theme and your internet site you'd like to modify, that is not a trouble either. By utilizing the included Visual Composer plugin, you can open up any of the demo content material for editing, all through a drag-and-drop user interface.

Secrets To SPORT – Even In This Down Economy

Paul: Our business enterprise model is development focused and we cover three essential areas in the gaming business. Firstly, we're a international e-Commerce store selling over 7,500 games from 450 publishers in over 190 nations to millions of gamers. Secondly, Green Man Gaming has a thriving community who go over and track their game achievements on our neighborhood platform. This data combined with the commercial information of the store gives Green Man Gaming a considerable depth of information of our consumers. Ultimately, we have a publishing arm that assists developers publish their own games and bring them to industry, supporting them every single step of the way. The fusion of Green Man Gaming's e-Commerce store, a powerful neighborhood creating billions of information points and publisher help sets us apart from our competitors.

Today's games are bigger, superior, and much more immersive than ever. You can locate incredible games across a wide range of genres. Most significant game franchises are obtainable on both PlayStation 4 and Xbox One particular, even though the Nintendo Switch delivers a substantial choice of games suited for youngsters and households. For the most realistic visual experiences, upgrade to the PlayStation 4 Pro or Xbox One particular S to delight in breathtaking 4K and HDR gaming. Exclusive titles are available for each console, which additional underscores the need to have to strategy ahead and pick up the appropriate technique for your have to-personal games. Explore the huge collections of previously played games at good deals and give your older consoles like the PlayStation three , Xbox 360 , and Nintendo Wii U continued life.

A different of our major gaming influencers for 2018 is The Rad Brad We had to incorporate this channel due to the fact The Rad Brad is a especially properly recognized YouTube gamer. He produces an extraordinary amount of hugely-top quality, enjoyable content material. It really is no wonder he's known for developing the very best video game walkthroughs on social media. The Rad Brad has helped to make a number of influencer marketing and advertising campaigns a genuine results.

Gaming content material remains one particular of very best methods to attain young men. Tubular Labs reports that among millennial males, gaming— specifically, gameplay— ranks in the leading 3 categories for each 18—24-year-olds (#1) and 25—34-year-olds (#2). But what about girls? As it turns out, adult girls have not too long ago unseated teenage boys as the largest video game— playing demographic, according to the Entertainment Application Association YouTube trends reflect this: Viewership amongst ladies has doubled year over year, and girls more than the age of 25 are the fastest-expanding demographic for gaming content.

Social media is a single of the finest techniques to reach out to your audience, as it aids make communication far more handy by permitting comments and messages. Gamers across the planet use Facebook as one of their principal social media platforms, and it is very evident when you see how several likes, shares, and views gaming-connected content receive on a day-to-day basis.

Cocos2d-x is also open supply, which means it can be customised and tweaked by the community and any developer can share their concepts with other individuals! The system has demonstrations to enable newbies along the way, and it has even been applied for such well-known mobile apps as Dragon City Mobile and Huge Fish Casino! Mobile gaming dominates a enormous section of the gaming marketplace these days, so a suite of tools like these are only going to grow to be more crucial for the future of gaming.

You'd be shocked at just how versatile the AmazonBasics Laptop and Tablet Bag is. Readily available in 5 different sizes, with the largest completely capable of holding and defending a big 17.3 inch ultra-higher performance gaming laptop, this laptop bag comes with avariety of storage pockets for all of your smaller sized peripherals like gaming mouse, 3D pens, digitizers, and even smartphones, MP3 players, pens, and a lot of extra. Its smallest version which is designed for holding a 7 inch tablet or a ten inch netbook is equally beneficial as it comes with the identical accessory pockets complementing its most important storage compartment.

Paul: After obtaining been by way of a wealth of experiences, the games market looked like a good chance. It was also about getting in the appropriate place at the ideal time. A deep understanding of data has often been basic in every single company that I've founded and this has continued at Green Man Gaming. Nowadays, information plays a very important part in informing the organization and our partners on trends that can further strengthen the general gaming expertise and our business enterprise as a entire.

Description: This gaming podcast is hosted by a crew of San Francisco developers, formerly of such studios as Telltale Games and Double Fine. It was started simply for enjoyable, exactly where random conversations involving the presenters were recorded and put on the Net. It's evolved into a space where the presenters get to talk about a subject they are passionate about, i.e. games - and the result is extremely enjoyable.

[margaretbeagle]

4 Types of Content You Should Publish and Promote in 2020

In 2020, there’s no longer any debate about the value of social media marketing. The only question is whether you’re going to be able to unlock that potential. 

Effective social media marketing isn’t just about increasing your following on various platforms; it’s about attracting relevant audience members and getting them hooked on your content, as well as nurturing existing leads and customers for purchase readiness and improved lifetime customer value. 

With 65.6% of marketers planning to increase their social media budgets in 2020, the space is getting ever more crowded. This demands that you put more effort into developing your own social media marketing strategy that’s optimized to support a holistic audience and customer acquisition strategy. 

Social media isn’t a monolith – it has room for multiple content formats, from long text to short visuals, and vice versa too. As we enter 2020, a SocialMediaToday survey reveals that most marketers recognize the need for healthy diversity, responding that they intend to use several types of content to meet their goals. 

As you work to develop and iterate on an effective social media strategy, you’ll want to ensure you have a mix of optimized owned media content in your arsenal. Aim for a balance between content that encourages people to click through and read, watch, or listen; content that gets shared; and content that guides people towards a purchase decision. 

With these considerations in mind, we decided to dig deep into four types of content that you should be creating and distributing with social media posts this year. 

1. Blog posts based on original research

Content based on original research is neither fast nor easy to create, but it does seem to be worth the effort. This type of content can increase web traffic and social media shares, as well as generating leads with the highest conversion rates. 

People will also write their own content agreeing or disagreeing with the findings of your original research, and cite it in other studies and thought leadership pieces. As a result, 56% of marketers who have created this type of content reported that the outcome met or exceeded their expectations, despite the amount of work involved. 

Content using original research can come in a number of forms, including infographics and other data visualizations. B2B buyers particularly appreciate infographics during the early stages of making a purchase, as this format helps to guide them towards the right factors for confident purchase decision-making. Infographics are the most highly shared type of content on social media.

However, longform blog posts, with the addition of your own conclusions and opinions alongside the data you gathered, might be the best way to present original research. As demonstrated by Orbit Media’s research, the longer the blog post, the better the results.

Long blog posts are highly valued in mid to late-stage decision making, with 74% of buyers saying that they often share articles, and 71% reporting that they consumed blog content during the purchase process, compared with 66% in the previous year. This makes it a good choice both for boosting shares, and for guiding potential customers towards a purchase decision.

However, when you turn your original research into long blog content, take steps to make it easily shareable, like using tweetable quotes, appealing images, and pulling out selected graphs and tables for one-click sharing. This way you can increase your social media reach and brand awareness, at the same time as raising conversion rates.

2. Podcasts

Over the last few years, we’ve witnessed a major spike in the use of podcasts as a marketing tool for both B2B and B2C buyers. This coincides with the recent rise of audiobooks and decline of ebooks, with Deloitte predicting that the global audiobook market will grow by 25% in 2020, and that audience demand for audiobooks will overtake audience demand for ebooks by 2023.

Indeed, podcasts are growing in popularity. In 2018, 44% of Americans reported that they’d listen to a podcast at some point in their lives, a rise of 40% from the previous year, and podcast listener numbers are expected to rise even further, to 132 million by 2022. 

Podcasts give you the opportunity to go into a topic in more depth, since the average podcast listener consumes 80% or more of each episode. Approximately 64% of B2B buyers prefer podcasts for top of funnel content.

This is largely because given people’s fast-paced lifestyles, audio content is more accessible than the written word. Busy listeners can consume podcasts passively while commuting, doing housework, riding the subway, or exercising, which is a big plus for overstretched B2B buyers. 

It takes time and commitment to build a new listener base from scratch, and it requires investing in a growing reservoir of authentic, valuable content, so podcasting is a long-term play that’s somewhat of a gamble. On the other hand, a brand podcast has huge potential as social media content that encourages clickthroughs and engagement. Tools like Podbean, which offers automated social posting of mini clips from your new episodes, can help as great deal in this regard.

3. Online courses

Online learning is continuing to rise in popularity, with the market predicted to be worth over $325 billion in annual revenues by 2025. 

There are clear reasons behind the trend. Online courses are convenient, since you can learn without leaving your chair or while on the go. Employees are expected to advance their professional development and gather new skills, and attending conferences or participating in online video courses is a great way to accomplish this. Video courses have an obvious advantage over conferences, since they cost less, are more accessible, and can be consumed on demand. 

Like podcasts, video courses allow you to go into more depth about pain points and factors that come into play when choosing between similar products. You can use them to demonstrate how to use your product, such as offering a video course in how to run triggered drip campaigns, for example, if you’re marketing a company that offers email automation software. 

This makes online courses especially effective for mid-funnel stages, where customers are weighing up the benefits of multiple vendors, but courses are likewise great for establishing yourself as a thought leader and trusted educator in your niche. They can boost engagement and help you strengthen relationships with your existing customers, while also guiding potential buyers towards a purchase decision. 

As a type of gated content, video courses are excellent for using as lead magnets. You can use a platform like Kajabi to create and market your course. This platform comes with a powerful landing page builder and templates for many types of courses that make it easy to simply plug in your content and launch.

To take our course’s potential for social media impact even higher, you can use social gating, which is when your content remains locked away until someone shares the link on their social media feed, helping you get more social shares.

4. Video series

Video is the most popular form of content, making a video series an excellent way to encourage shares and extend social media reach, as well as boosting engagement. Around 91% of connected media consumers have watched a video in the last month, and 40% of marketers say they will focus on video content this year. 

Because you’re sharing installments in a series, people will want to tune in again for the next episode, just like they do with The Crown. Short, engaging episodes like KlientBoost’s Inside KlientBoost videos offer viewers a peek behind the scenes at the company and encouraging people to share clips. The insider view into the workings of Klientboost help encourage potential customers to trust them, eventually guiding qualified audience members towards a purchase decision. 

As you can see in these charts from Social Blade, KlientBoosts’s YouTube audience continues to grow in size and engagement.

Longer video series can give value by sharing in-depth advice, rather like a podcast, only with visual production value. For example, Wistia uses interview-style videos in their Brandwagon series to dig deeper into specific brand marketing issues and tactics. Tradeoffs by Patrick Campbell and Hiten Shah follows a similar talk show format, with SaaS product marketing insights and data. 

Both of these video series are designed to boost trust and niche interest audience loyalty, but without any pushy sales copy, and in a highly share-worthy format. 

Maximize the impact of your social media campaigns with the right content

Social media offers you a whole range of ways to use content to connect with customers. Whether you aim to increase social media shares with original research, boost engagement through podcasts, online courses, and other content that is clicked on and consumed, or guide people to make purchase decisions with video series, longform blog posts, and online courses, you can use these content types to keep on powering your social media marketing campaigns into 2020 and beyond. 

The post 4 Types of Content You Should Publish and Promote in 2020 appeared first on Scoop.it Blog.

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[thehenrythomas]

The need for speed in search: 5 speed types to master now

Google has long been secretive about the nuts and bolts of its search ranking algorithms, but we do know for a fact that page speed is a factor. In its “How Search Works” resource, Google flat out states that, “We develop algorithms to promote more usable pages over less usable ones, all other things being equal. These algorithms analyze signals that indicate whether all our users are able to view the result, like… whether the page loading times work well for users with slow Internet connections.”

Consumers with lightning-fast connection speeds are growing impatient with slow sites, too – particularly those on mobile. When Google last analyzed mobile landing page load times in 2018, the average time it took to fully load one had dropped by seven seconds. However, it still took about 15 seconds, which is far too slow. Considering that 53% of mobile site visitors leave a page that takes longer than three seconds to load, marketers still have a long way to go.

When customers are searching for products and services like yours, it’s critical that you’re positioned to appear prominently with accurate, engaging, quickly accessible information to convert them. You don’t want to miss out on optimizing for these five important types of speed.

1. Site and page speed

Whether they’re actually buying online or trying to find information about one of your local stores, today’s constantly connected consumer demands a seamless—and speedy—shopping experience. In fact, 79% of shoppers who are dissatisfied with site performance say they’re less likely to purchase from the same site again.

Marketers and web designers need to take care not to clutter pages with slow-loading elements that bog download times and frustrate users. In a recent study, Google found that “as page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%. Similarly, as the number of elements—text, titles, images—on a page goes from 400 to 6,000, the probability of conversion drops 95%.”

The impact of slow site and page speed can be devastating, as the hard-won visitors it cost you scarce marketing dollars to attract ultimately leave your site disappointed.

Take care to compress images and text. According to Google, 25% of pages could save more than 250KB and 10% can save more than 1MB that way. Pay special attention to elements above the fold. Here’s what Google recommends as best practice for speeding up your webpages (and remember, over half of traffic is now mobile, so these are best practices for all sites):

Mobile pages that display content to users in 3 seconds or less

Under 1.3 seconds average time to first byte

Fewer than 50 pieces of content needed to display an entire mobile web page

Less than 500KB total page weight

2. Mobile-specific speed

According to research from e-marketer, the average US adult will spend more time engaging with their mobile devices than watching TV in 2019. This is something not to be complacent about. In an effort to combat widespread slow mobile page speeds, Google-backed AMP launched in October 2015 with a handful of technology company partners. Google’s Accelerated Mobile Pages initiative is an accessible, open-source framework for creating fast-loading pages for mobile users. On Feb. 24, 2016, Google officially integrated AMP listings into its mobile search results and today, you’ll find AMP on over 25 million domains.

AMP can help you achieve the best practices we discussed in the previous section. It reduces the weight of HTML pages through superior code hygiene and AMP markup that delivers a separate version of a page optimized for fast delivery on mobile. Google hosts AMP files on its own content delivery network (CDN), so content behaves as if it’s loading from the browser cache rather than a remote server.

AMP isn’t for everyone, and you may not need it across your entire site. Still, it’s worth checking out if you want to provide a better experience for your mobile visitors. Page speed for retailers can be just as important as price.

3. Content that quickly answers a need

Here, we aren’t talking about how fast your content loads, but how quickly your content fulfills a consumer need. In a word, we’re talking about relevance.

CX consulting firm Walker predicts that customer experience will overtake price and product quality as the key brand differentiator by 2020. How can you deliver exceptional experiences without content to meet the unique needs of customers at various stages of their journey?

According to the Think with Google blog, the vast majority of marketers agree that to be successful they must improve their understanding of user journeys across multiple channels and different device. Search intent analysis should be an integral part of your content creation process. Dig into first- and third-party data to discover your customers’ pain points, needs, wants and triggers. The right technology partner can help here, as the amount of data we have to contend with grows exponentially with each new interaction.

It’s important that you create the right content formats, as well. Search is becoming increasingly more visual as consumers look for different ways and experiences to find the products they want.

Google is reflecting this consumer preference back in mobile search results, which display far more image thumbnails than they used to. Recently, Google announced that it’s making visual content more useful in search by “helping people better find information visually and making it easier to pursue the things people come to Google Images for help with.”

Marketers need to help the search engine understand what each image is about and how it relates to a specific query by optimizing image labels, data, tags and descriptors. Choose images with special attention to quality, load speed, viewability, context, authenticity and the general visual appeal of the image. Be cognizant of image placement.

Watch where you place images on the page, as well. Back in the fall, I shared the following statement from Google: “We now prioritize sites where the image is central to the page, and higher up on the page.”  

4. Data ready for activation

The data struggle is real. All of the reports, insights, trends and analysis in the world are useless if you’re unable to quickly activate your data and use it to drive business results.

Brands are turning to AI in greater numbers to power automated data analysis, communications including email and chatbots, research and information aggregation, operational and efficiency analysis, predictive analytics and more. Last year, I spoke at SMX London about how you can use AI to supercharge your SEO through insights, automation and personalization.

It’s important that you recognize the ways that Google is using AI, as well. At last count, there were 37 different search engine result page (SERP) categories. Google is using AI to better understand the intent behind each searcher’s query, then bringing back different types and formats of results to try to meet their needs.

As searchers try out different queries and search more often to compare solutions, the number one Google result still gets 28 percent of the clicks (positions two and three get 13 percent and 9 percent, respectively).

As a marketer, you need to do your part to show Google how your content relates to various types of queries. Structured data allows you to describe your content in a language Google understands. Make sure you mark up all text, videos and images, and follow best practices for image search optimization to ensure maximum visibility.

Aside from the data you’re feeding into Google, you need to get in position to move faster from analysis to optimization. In fact, a lot of consumers now expect personalization in real-time. Which brings us to…

5. Real-time optimization

Search practitioners can use up to six tools and spend up to four hours a day, on average, on research, reporting and analysis. You simply can’t compete on this level against AI-powered machines and heightened consumer expectations.

Just a few years ago, automated data analysis was revolutionary. Today, you need to be able to not only glean insights from your data but to then use that intelligence to optimize in real-time. Keyword research, opportunity forecasting, content recommendations and optimizations, site monitoring, website traffic reporting, search volume and rankings monitoring and more can all benefit from smarter automation that powers data-driven optimization.  If you need support with your SEO performance and Logo Designing, experts of SEO Chandigarh can help you, just drop your comments in the comment section.  

[tristanleggett]

B2B Marketing Strategies in Tech. A Study of Top Software House in Warsaw

Having designed software for more than 100 businesses worldwide, mainly in the United States, Western Europe, and Australia, 10Clouds is turning 10 this year.

Growth is what defined its 10 years.

Getting the team from 2 to 110+, opening 3 more offices besides the Warsaw HQ (Poznan, Wroclaw, Atlanta), a 316% revenue increase during 2013-2016 - we definitely had to know their story.

The future looks even brighter now for this software house in Warsaw, 10Clouds. Planning to increase its income by as much as 50 percent in 2019, which is the marketing trump card of 10Clouds?

It’s time to find out.

TABLE OF CONTENT

10Clouds - Software House Warsaw Short Overview

10Clouds’s Marketing Strategies Reverse Engineered

Brand Awareness at 10Clouds

10Clouds' Social Media Presence

Traffic Acquisition at 10Clouds

Wrap Up

From web development to product design, machine learning and blockchain, 10Clouds ain’t afraid of saying “yes” to challenges. This proves it: 10Clouds handles over 20 blockchain projects a year, as per a Facebook statement.

But having the right product means nothing if you can’t tell it to the world. So, what are the marketing strategies behind 10Clouds’ growth?

We’ll find out soon.

10Clouds - Software House Warsaw Short Overview

Asmodee, Baidu, Pinterest - these are just a few of the world-famous companies that worked with 10Clouds.

Now, let’s see what former clients have to say about working with 10Clouds. It seems their main assets are:

Being highly collaborative, flexible

Being highly tech skilled

Seamless project management

Delivering quality results at reasonable costs

Meeting/exceeding expectations

On their website and Youtube account, 10Clouds features also lots of video testimonials.

So, the team seems in place, the services are reliable, the process is seamless. But what about the marketing behind it? How about branding? Are they top-notch too?

It’s time to pull down the curtain and uncover the system behind 10Clouds’s growth.

Here’s a short spoiler about what’s cooking in this study case.

These seem to be 3 of 10Clouds’ marketing superpowers:

Community focus

Building the right brand

The client always comes first

Stay tuned for more.

10Clouds’ Marketing Strategies Reverse Engineered

When you initially think about B2B marketing strategies, your mind might go straight to outbound techniques. While this approach can still work, we’ve now entered an era of inbound and conversational marketing.

The B2B buying process is no longer cold or painful for the buyer. The fix lays in making interactions feel personal again.

Is 10Clouds going with the flow?

This is what we’re trying to find out in our analysis. We’ll dive into content marketing, we’ll analyze the branding efforts and how 10CLouds is building its social media presence…

Then we’ll give you hands-on takeaways to implement ASAP.

So, on your mark, get ready, set, go!

Brand Awareness at 10Clouds

Smart technology, robots, artificial intelligence, machine learning: sci-fi is here. And it has dramatically changed marketing.

But with great opportunity comes great responsibility in the B2B world. Brand loyalty is less and less common, competition is fierce, and brand awareness is more important than ever. And if you do get to the top, can you stay there long?

So, where does 10Clouds stand in the brand awareness game?

10Clouds’s Awards

Advertising is everywhere around us, offline, online, there’s a flood out there. Every business has a difficult time getting a signal through the noise. So, when everyone says that its product is best in class, how can you effectively differentiate your brand?

Awards - still effective today. While anyone can send email, engage in social media or pay per click campaigns, awards are limited. In the software development industry, the Clutch nominations still have some power.

So, which are the 10Clouds awards so far?

4th place in Top Polish Web Developers - septemrber 2019 (Clutch)

13th place in Top Worldwide IT Outsourcing Companies - 2017 (Clutch)

Ranking 48 in Deloitte’s Tech Fast 50 CEE - 2017

Ranking 480 in Financial Times’ Fast 1000 Europe 2018, with revenue growth of 333% during 2013-2016.

8th place in Top 50 Blockchain Companies by The Manifest

10Clouds’ Social Media Presence

As I’ve mentioned above, social media can be a really powerful tool in employer branding.

On the other hand, it can also be leveraged for nurturing relationships with clients and prospects.

Let’s see how 10Clouds is approaching the matter.

Facebook

5600+ Facebook followers are updated about the latest articles on the 10Clouds blog, about the latest additions to the Behance and Dribbble portfolio, latest products they’ve built.

The content posted on Facebook is mostly aimed at gaining more customers.

But the employer branding is not left out. Photo albums posted on Facebook try to paint a cool picture of the company’s culture.

The Facebook interaction is way above the average (which is around 13-15).

There is no pattern for the posts that get highest engagement. The trend we’ve noticed so far is that usually people related posts are more appealing, but this is not the case.

Instagram

Unlike the case of other players in the industry, the Instagram account is the channel where 10Clouds is trying to showcase the apps and other products they’ve built.

Also, whenever it’s time to celebrate something, the Instagram followers are immediately updated: getting to 125 employees, reaching 30k Dribbble followers etc.

Job opportunities are also promoted.

Older posts were more employer branding - oriented.

Twitter

The Twitter profile promotes mostly events they attend or organize.

The focus here is mostly about getting noticed by potential clients and proving that they are an important member of the community.

Blog posts and Medium content are also promoted.

Next, why not celebrate with your Twitter followers important moments of your business?

See this tweet, where 10Clouds is proud of winning a bronze medal in an AI contest.

LinkedIn

The LinkedIn account is all about building brand awareness among future clients, through:

showcasing the latest apps they’ve built and partnerships they've forged

Promoting events they attend

Career opportunities are also listed.

Behance

10Clouds is using Behance to showcase its portfolio. And the feedback it gets is looking really good. Lots of followers and appreciations, way above we’ve analyzed so far.

They have tens of comments, views can go up to 50k. Impressive!

Dribbble

Good design is a make it or break it decision-making factor if you are in the product design niche.

So, gathering feedback from the community, showcasing your portfolio is essential.

Dribbble is the channel allowing you to do just that.

And 10Clouds seems to understand this and built a great Dribbble profile, where engagement looks amazing.

Community Building at 10Clouds

10Clouds organizes a popular meetup for developers under the Acodemy brand.

For design lovers they organize Louds meetup.

Let’s not forget also conferences, like the Blockchain Fiesta in Krakow, where the 10Clouds Blockchain Lead had a presentation.

10Clouds also sponsors meetups, Warsaw.JS and Python meetups around Warsaw.

Pretty busy guys, I’d say.

Employer Branding and Hiring

Today, company culture and branding have a higher value than ever. Especially when you compete in hiring the right tech talent.

In the digital age, where the border between work and life is really thin, where social media can lift a brand up or knock it out, building an employer brand is vital.

When you hire the talent you need, you manage to retain it, then you can focus more on delivering quality products/services to clients and grow. Else, if employees come and go, it’s gonna be really tough and it’s gonna cost you a lot.

Communication, feedback, relationship with management, learning initiatives, employee perks, recognition - these are elementary when hiring and retaining the proper talent.

So, how does the process look like for 10Clouds?

Here’s an article they wrote in order to explain the 10Clouds developers hiring process.

Employees are asked about how the hiring process worked, what attracted them to 10Clouds in the first place, and how does 10Clouds look like a year after. They praise the learning environment, career opportunities.

Social media, video content are tools used in building employer branding.

Take this video for example, about how it feels being a 10Clouds developer.

Being a developer at 10Clouds

10Clouds is looking to expand the developer and designer teams in all cities or remote.

10Clouds is looking to expand the developer and designer teams in all cities or remote.

10Clouds’s Website and Conversion Rate Optimization

According to Krug’s first law of usability “Don’t make me think”, the 10Clouds homepage is self-explanatory. The structure is clear, the visual clues are moderate, the links are easily recognizable and help users to find their path to their aim.

The layout is scannable: content is categorized, visual elements are guiding the visitor to the Call to Action, content blocks are flowing nicely. The phrases and wording are concise.

But is this enough to turn a visitor into a customer? These days, potential buyers are looking for one more thing before making a commitment to spend money on you - social proof.

Social proof refers to people’s reliance on the feedback and actions of others so that they can make an informed choice.

Testimonials, awards, case studies, reviews, the number of followers/likes/fans in social media, all of these should be leveraged in order to build trust in the eyes of stakeholders.

In the case of 10Clouds’ website we’ve got:

Growth KPIs

Case studies

Testimonials

List of clients

PR mentions

Awards

In order to further move a visitor down the funnel, forms and chat are used.

In terms of conversion rate tools, according to Similartech, 10Clouds is using Hotjar for heatmaps and session recordings, and Autopilot, for marketing automation.

So 10Clouds wants to empower its sales team with better-qualified leads, it wants to improve the users’ path on the website and provide a better experience across the buyer journey, hence increasing ROI.

Traffic Acquisition at 10Clouds

More than 95% of the desktop website traffic comes from direct and search sources (according to Semrush).

In terms of direct traffic, I’m assuming the 15% is due to:

Community events (meetups, conferences) where they promote their website

No UTM tracking added to their links

Sales activities: cold sales emails, events networking

The search traffic began ramping up this summer. We’ll get into more detail below.

Content Marketing

As you already know by now, we like the RACE framework when it comes to digital marketing planning.

REACH

At this step we’ll focus on which are the touchpoints where people first become aware of 10Clouds. We’ve already talked about building brand awareness and social media above, but now we’ll go deeper and analyze the blog strategy and other types of content.

The blog is updated about monthly, and the topics covered relate to company news, software development, business development.

The technical content is written by developers, which is no news for us. It’s a common practice in the industry.

According to Buzzsumo the most shared content on Facebook is the technical blog content and career-opportunities announcements.

As we already know by now, good quality content is not enough for organic ranking. So, let’s take a look at the backlinks a bit.

We’ve got backlinks from relevant tech websites (Clutch, The Manifest, python.org) with high authority, as well as links from hiring & freelancing platforms (millo.co, workable.com, startupjpbs.pl).

From the SEO perspective, the most valuable backlinks are do-follow, topic relevant as well as from a high authority website.

For 10Clouds, 66% of the backlinks are do-follow.

Now, let’s move on from the website blog, to the Medium blog.

On Medium, 10Clouds develops content around design, development, UI & UX topics.

One of the biggest benefits of blogging on Medium is the fact that Medium has a built-in distribution channel reaching 60M+ unique monthly visitors (2017, Medium data).

And if you’re analyzing the most popular Medium content you’ll see that tech is by far the one with the most traction.

So, for a tech company it’s only natural to be where its audience is: Medium.

For 10Clouds, it seems that the Medium strategy is paying off in terms of engagement.

Now, let’s move to a bit more advanced types of content, that bring more added value: case studies.

In a B2B world, where the value of the product is measured in tens of thousands of dollars, case studies are a must.

A pro tip we always give our clients is to include data in their case studies, what were the practical achievements, some KPIs?

10Clouds knows how to prove they do a good job:

ACT

Ok, we’ve got traffic, what now? How do we make them move further down in the funnel? How can we turn them into leads?

For the lead generation part, 10Clouds uses an Ebook as lead magnet.

Also, they provide a free consultation together with a bold promise: “We’ll build your MVP in 40 days”.

I’m really curious if this is having traction.

The content marketing strategy is still in its infancy at 10Clouds, but it's showing results.

Wrap Up

Now that we’ve come so far, let ’s do the shortlist of takeaways. So, 10Clouds is really good at:

Mastering technical knowledge and project management

Building a brand - using the power of video testimonials, community, awards

Building a community around the company, be it offline (through meetups and other events they organize or sponsor), be it online (Dribbble, Behance)

So, another one busts the dust.

But, more companies are waiting in line to be analyzed.

To get the full picture of how software houses in Poland grow with the help of inbound marketing, get our ebook: The Growth Marketing Secrets of Top European Software Houses - Poland Edition 2019.

if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://man-digital.storychief.io/software-house-warsaw?id=1135694358&type=12",title: "B2B Marketing Strategies in Tech. A Study of Top Software House in Warsaw",id: "4f08255c-5e51-436c-99aa-71482a308009"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) from Digital Marketing Automation Consulting | MAN Digital https://mandigitalblog.blogspot.com/2019/10/b2b-marketing-strategies-in-tech-study.html via https://mandigitalblog.blogspot.com/ Read more on our blog MAN Digital MAN Digital Blogger

[xhostcom]

Social Media Trends

Social media has had a turbulent year to say the least. Many social giants, Facebook in particular, has been criticized for issues ranging from data privacy to manipulative content. This year, Facebook users learned that the social network had compromised their privacy by allowing access to the personal information of millions of people to a political analytics firm. The data privacy issue put into sharp focus the magnitude of power these companies have over user data. Many people for the first time acknowledged the extent at which bad actors can exploit and disrupt government elections, broadcast viral propaganda and spread messages of hate across the globe. As the scandals mounted, both the public and the government were left questioning just how much power social networks (should) have and how much responsibility we all have to each other. Despite this backlash, social media continues to be a pervasive part of most Americans’ lives. According to a recent report, social media and messaging apps accounts for roughly 1 in every 3 minutes people spend on the internet and Facebook remains the primary platform for most Americans. Approximately two-thirds of U.S. adults (68%) report that they are Facebook users, and nearly three-quarters (75%) of those users access Facebook on a daily basis. Among younger generations, video and photo sharing sites are even more popular as an astounding 94 percent of 18- to 24-year-olds regularly use YouTube. The negative aspects of social media are hard to ignore, but on the flipside, what about the positive impact of social?  Social media networks give users an opportunity to connect with others personally and professionally across the globe, catalogue and share life’s important moments, mobilize and fundraise for important causes and simply be entertained. Businesses have an opportunity to engage and service their customers more efficiently in an increasingly connected and digital world. So, what does 2019 hold for social media? How will user behaviour change in light of these issues and opportunities? Here are my social media predictions for 2019: 2019: The Rise of Dark Social for Consumers and Brands

Dark social, despite sounding ominous, means sharing content that occurs outside of what can be measured by traditional web analytics. It can also mean an online community where identity takes a backseat to free, anonymous content sharing. In this political and social climate, I predict an emergence of dark social in terms of how people share content and how brands look to monetize what content is shared in private spaces. People still want to be social online, but they don’t necessarily want these interactions to occur under the gaze of the entire world. Social networks have become a place for people to share carefully crafted snippets of their life with friends, family and strangers who view their public profiles. The historical record that many social networks leave behind has led to widespread self-censorship. People are reluctant to post content for fear that it will be dredged up months or even years later. In my view, the context gap is one of the driving forces behind the emergence of dark social. The context gap is where identity and permanence take a backseat to content. In their daily lives, people often interact with different groups. The things you might talk about with your family around the dinner table are often a far cry from the conversations you have with friends during a pub crawl. Context collapse is what happens when these different groups collide in one place — usually weddings or social media. If you share something online, everyone you know is able to see it. This often leads to a chilling effect where people find there isn’t much they want to share with everyone. Dark social just may be the answer. Dark social accomplishes two goals for users: addresses a desire to project a particular image and gives people an opportunity to avoid damaging material in a social sharing economy that is anything but open and transparent. One of the ways people avoid leaving behind a trail of (potentially) embarrassing uploads is by favoring networks with disappearing content like Snapchat and Instagram stories. The disappearing nature of Snapchat’s content is especially appealing to younger generations, with 78 percent of 18- to 24-year-olds using the platform. On the app, people can share content they find funny, interesting or important without having it associated with them forever. For brands, marketing on traditional platforms like Facebook, while highly effective at scale, requires brands to flatten people into pre-established buckets. Dark-social spaces, on the other hand, function more as focus groups. They provide an honest, inside view into what tastemakers and potential customers are thinking and sharing. Dark social is about understanding overall traffic and consumer sentiment. From there, brands can get a bit more granular by applying basic demographic information to these platforms. Knowing this information can help marketers make better sense of the trends and conversations they observe in these spaces. Combine that insight with a smart understanding of what different groups that have gathered tend to discuss, and there’s a new entry point for understanding how to market products and services. Visual Communications Continues and Evolves From text posts to infographics, from pictures to the explosion of online video, and back to short, digestible content like gifs and memes, I predict that the visual culture on social media will continue to shape shift. Our ability to communicate through visual language and the creativity we experiment with in this medium will continue to evolve. The next iteration to go mainstream could be AI-driven gifs or once 5G comes into play, the ability to post high definition selfies or stream 4K live video on social. Whatever form this communication takes, it will be designed to interact with audiences at increasingly quick speeds.   Social Media and the Generational Divide

In 2019, it is estimated that there will be around 2.77 billion social network users around the globe, up from 2.46 billion in 2017. That 2.77 billion users is now made up of four generations: Baby Boomers, Generation X, Millennials and Generation Z.  All four cohorts have different user behavior, social channel preferences and varying tech experience. Facebook, Instagram, Twitter and Snap are all important social experiences offering unique ways for connecting people. Facebook will continue to dominate by sheer number of users, but I predict that people will fragment even further and organize by age group. Younger people in the Gen Z group in particular will engage, not only where their peers are, but on the channels that offer authentic, new ways to express themselves and connect with others online. Rise of Stress Free Social With so much of traditional social media tied to identity and personal branding, a “comparison” culture has emerged where people feel the need to measure their lives against what other people are posting.  Compounded by the social media drama of 2018, people are welcoming “stress free social” where authenticity and content is entertaining, interesting and real. Posting authentic content anonymously where its free from judgment or trolling will rise in popularity. As users attention spans continue to shrink, I predict disappearing content like Instagram Stories and Snapchat to sharply increase in popularity. The events of were dizzying 2018 when it came to social media, but 2019 marks an interesting turning point. We’ll continue to create new social media sharing experiences and probably pay closer attention about how our data is used and take greater responsibility for the content we share. As we continue into 2019, “getting back to basics” is the best way to characterize this year. Read the full article

[janicecpitts]

A Tiny Bathroom Renovation Packed With Serious Personality

Contents

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Our Top Small Bath Makeovers. In a small space like a bathroom, every detail matters: The right wall color, tilework or lighting can transform a dull, dated After the renovation, the bathroom looks brighter and much more open. Light blue walls create a calming effect, and with overall less clutter…

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the bathrooms and kitchen are in need of a serious overhaul, and there’s very little character to the place. The solution? Some very clever apartment decorating hacks. MORE: 30 Chic Workspaces From Pi…

Photograph by Nicole Franzen for Gardenista. A couple of days ago I posted in my Instagram stories that I didn’t know how to keep my little lime tree (purchased late this past summer – see below) healthy. I asked for care tips, and my faithful followers did not disappoint. Thank you, friends!

The town is pretty small and only has a population of 3,023 … The giant Victorian home has eight bedrooms and seven bathrooms, which is some serious upkeep. However, the listing has the Hallmark hom…

Bathroom Renovation for $20,000 less than the Competition – S01E03 – Reality Renovision – Продолжительность: 27:49 Home RenoVision DIY 123 271 просмотр. Family of 5’s Modern Tiny House Packed With Clever Design Ideas – Продолжительность: 14:31 Living Big In A Tiny House…

Myers and her husband were so serious … added a small mattress, and then heaped pillows and blankets on top. The kids love it. One room in the house that continues to delight her is the master bath. …

Sep 24, 2018  · W hen you first arrive in the center of downtown Juneau, stop walking. Let your eyes rise upward from the lush green rainforest just eight blocks ahead. See those creamy-white specks clinging to …

A tiny house bathroom with double sinks? Now we’ve seen it all. The pops of color underneath also break up the neutral tones to give the space some subtle personality. Many tiny house owners go with light, neutral colors to make their small spaces feel larger than they actually are.

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A Tiny Bathroom Renovation Packed With Serious Personality

Contents

Immensely … storage

Project managed countless bathrooms

Restaurant powder rooms. longtime astoria residents

Small spaces feel larger

Oct 23, 2014 … Appliances · Basements & Foundations · Bathroom Remodel … 3 Unexpected Kitchen Backsplash Ideas That Pack Personality … Whether you're completely remodeling your kitchen or just looking for a little face-lift, … While not an ideal backsplash above your cooking area or sink, cork can look great in …

He sincerely promises to pay it forward after a stranger gives him coupons during a recent towel-buying excursion to Bed Bath and Beyond … Four years and a few small roles later, Bautista had packed …

A Tiny Bathroom Renovation Packed with Serious Personalityhttps Tweet with a location. You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications.

I started working on my home office last year (reveal here) and my plan was to move on to my bedroom.At some point in between the bathroom had mildew specks on the ceiling and painting the space somehow turned into a new vanity purchase.

Couple Remodeling Bathroom Finds Funny Hidden Message From Former Owners The funny and distributing images are sure to have anyone feeling thankful for the comfort of their own commode — and hopeful they never encounter

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Funny DIY stories. Humans pride themselves on their ability to tackle any task DIY style. While many are well skilled to take on the task of decorating or building their own home, others seem to have less luck with the hands on approach.

Instead, the scan revealed that his blackouts were actually a swarm of small strokes, and his illness was diagnosed … and his speech became slurred. His personality also seemed to change. He suddenl…

Go inside a bathroom renovation inspired by New York City's chicest restaurant powder rooms. longtime astoria residents Nikki Cannon and her husband, Chris, had taken note of this trend when they embarked on renovating the bathroom in their new apartment with [Aspiro Renovations…

Best Bathroom Lighting, Solved! Re-bath Makes Designing Your Dream Bathroom Simple, Launches Bathroom Visualizer Tool PHOENIX, Feb. 5, 2019 /PRNewswire/ — Re-Bath, the nation’s largest complete bathroom remodeling company,

Sep 19, 2018 … How much does a cheap bathroom renovation cost? … Small bathroom designs: 14 of the best small bathroom ideas …. "A great way to get the look you want while avoiding a hefty price tag is to restrict tiling to just half … To add personality and class to an already character-filled bathroom, consider using a …

The renovation introduced new plumbing fixtures, lighting, custom wood vanities, … The small, vintage … The bathtub is covered in pyramidal glass mosaic and filled with balls … The updated hallway bathroom has a lot more personality with a …

Our Top Small Bath Makeovers. In a small space like a bathroom, every detail matters: The right wall color, tilework or lighting can transform a dull, dated After the renovation, the bathroom looks brighter and much more open. Light blue walls create a calming effect, and with overall less clutter…

Stephon Clark’s Fiancee Says Family’s Hearts Broken All Over Again By No Charges In His Killing No Charges In Sacramento Police Shooting Of Stephon Clark 2 Officers Who Fatally Shot Stephon Clark Won’t Be Charged Sacramento Da Reveals Personal Details About Stephon Clark 2 California Police Officers Who Shot Unarmed Black Man Won’t Face Charges, Prosecutors Say Officers found him in back of his truck with his hands and feet tied up. Ideas To Inspire Your Dream Bathroom Remodel | House & Re-bath Makes Designing Your Dream Bathroom Simple, Launches Bathroom Visualizer Tool PHOENIX, Feb. 5, 2019 /PRNewswire/ — Re-Bath, the nation’s largest complete bathroom remodeling company, has joined forces with Quote Countertops to debut a new, revolutionary

the bathrooms and kitchen are in need of a serious overhaul, and there’s very little character to the place. The solution? Some very clever apartment decorating hacks. MORE: 30 Chic Workspaces From Pi…

Photograph by Nicole Franzen for Gardenista. A couple of days ago I posted in my Instagram stories that I didn’t know how to keep my little lime tree (purchased late this past summer – see below) healthy. I asked for care tips, and my faithful followers did not disappoint. Thank you, friends!

The town is pretty small and only has a population of 3,023 … The giant Victorian home has eight bedrooms and seven bathrooms, which is some serious upkeep. However, the listing has the Hallmark hom…

Bathroom Renovation for $20,000 less than the Competition – S01E03 – Reality Renovision – Продолжительность: 27:49 Home RenoVision DIY 123 271 просмотр. Family of 5's Modern Tiny House Packed With Clever Design Ideas – Продолжительность: 14:31 Living Big In A Tiny House…

Myers and her husband were so serious … added a small mattress, and then heaped pillows and blankets on top. The kids love it. One room in the house that continues to delight her is the master bath. …

Sep 24, 2018  · W hen you first arrive in the center of downtown Juneau, stop walking. Let your eyes rise upward from the lush green rainforest just eight blocks ahead. See those creamy-white specks clinging to …

A tiny house bathroom with double sinks? Now we've seen it all. The pops of color underneath also break up the neutral tones to give the space some subtle personality. Many tiny house owners go with light, neutral colors to make their small spaces feel larger than they actually are.

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Positive Temperature Coefficient (PTC) Thermistors Market Analysis By Global players 2018-2026

A new market assessment report on the Positive Temperature Coefficient (PTC) Thermistors market provides a comprehensive overview of the Positive Temperature Coefficient (PTC) Thermistors industry for the forecast period 2018 - 2026.  The analytical study is proposed to provide immense clarity on the market size, share and growth rate across different regions. The profound knowledge and extensive examination of the trends from the yesteryear and future aims at offering the stakeholders, product owners, and marketing personnel a competitive edge over others operating in the Positive Temperature Coefficient (PTC) Thermistors market for the forecast period, 2018 - 2026.

Request for free sample report @ https://www.marketexpertz.com/sample-enquiry-form/29934

The major players covered in this report are  TE, Polytronics, CYG Wayon, Littelfuse, Bourns, Fuzetec, Sea & Land, Keter, Hollyland, TDK (EPCOS), VISHAY, Amphenol (GE SENSING), Jinke, MURATA, Thinking, Uppermost, HIEL, HGTECH, Hansor

Most important types of Positive Temperature Coefficient (PTC) Thermistors products covered in this report are:

·         Ceramic PTC (Barium Titanate)

·         Polymer PTC (Carbon Doped Polymer)

On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, sales volume, market share and growth rate for each application, including:

·         Audio-visual Equipment

·         Information Equipment

·         Communication Equipment

·         Automobile Electronics

·         Home Electronics

·         Power Supply

·         Other

Understanding the market size The size of the Positive Temperature Coefficient (PTC) Thermistors market is viewed in terms of the Share of Market, Total Available Market as well as Served Available Market. Not only does the study present the combined revenue for a particular market but also the market size for a specific geographic region. Analysis of percentage or the size of the Total Available Market based on the type of product, technology, regional constraints and others form an important part of the Positive Temperature Coefficient (PTC) Thermistors report.

Knowing the trends influencing the industry performance Stakeholders, marketing executives and business owners planning to refer a market research report can use this study to design their offerings and understand how competitors attract their potential customers and manage their supply and distribution channels. When tracking the trends researchers have made a conscious effort to analyze and interpret the consumer behavior Besides the research helps product owners to understand the changes in culture, target market as well as brands so they can draw the attention of the potential customers more effectively.

Purchase Full report @ https://www.marketexpertz.com/checkout-form/29934

Geographically, this report studies the top producers and consumers in these key regions:

·         North America

·         Europe

·         China

·         Japan

·         Southeast Asia

·         India

We can also provide the customized separate regional or country-level reports, for the following regions: North America, United States, Canada, Mexico, Asia-Pacific, China, India, Japan, South Korea, Australia, Indonesia, Singapore, Rest of Asia-Pacific, Europe, Germany, France, UK, Italy, Spain, Russia, Rest of Europe, Central & South America, Brazil, Argentina, Rest of South America, Middle East & Africa, Saudi Arabia, Turkey, Rest of Middle East & Africa

Ask for discount on this report for better value @ https://www.marketexpertz.com/discount-enquiry-form/29934

The study objectives of this report are:

1. To analyze and study the global  Positive Temperature Coefficient (PTC) Thermistors capacity, production, value, consumption, status and forecast (2018-2026); 2. Focuses on the key Positive Temperature Coefficient (PTC) Thermistors manufacturers, to study the capacity, production, value, market share and development plans in future. 3. Focuses on the global key manufacturers, to define, describe and analyze the market competition landscape, analysis. 4. To define, describe and forecast the market by type, application and region. 5. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks. 6. To identify significant trends and factors driving or inhibiting the market growth. 7. To analyze the opportunities in the market for stakeholders by identifying the high growth segments. 8. To strategically analyze each submarket with respect to individual growth trend and their contribution to the market. 9. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market. 10. To strategically profile the key players and comprehensively analyze their growth strategies.

Key elements from table of content:

2 Manufacturers Profiles

2.1 TE

2.1.1 Business Overview

2.1.2 Positive Temperature Coefficient (PTC) Thermistors Type and Applications

2.1.2.1 Type 1

2.1.2.2 Type 2

2.1.3 TE Positive Temperature Coefficient (PTC) Thermistors Sales, Price, Revenue, Gross Margin and Market Share (2018-2026)

2.2 Polytronics

2.2.1 Business Overview

2.2.2 Positive Temperature Coefficient (PTC) Thermistors Type and Applications

2.2.2.1 Type 1

2.2.2.2 Type 2

2.2.3 Polytronics Positive Temperature Coefficient (PTC) Thermistors Sales, Price, Revenue, Gross Margin and Market Share (2018-2026)

Continue….

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How Technology is Redefining Ecommerce for Online Brands

Ecommerce brands are taking notice of how technology is redefining and shaping the world of online sales, find out how technology is redefining ecommerce.

So, How is Technology is Redefining Ecommerce?

The mountain must come to Mohammad.

With the rapid and progressive evolution of the technological landscape, ecommerce is becoming not just buyer friendly but also enabling brands to sell better and higher through their ecommerce web stores.

A publication by eshopworld suggests that the United State of America has a population of 323.13 million people, of whom, 203.96 million people are ecommerce users currently and another 26.09 million users are expected to be added by the year 2021. The fact is that technology is augmenting the growth of ecommerce like never before, both for the buyer as well as brands.

Image Credit: anmsoft.com

What are the technologies that are redefining ecommerce?

The question begs an answer.

Let’s take a look at the top technologies behind the exponential growth of ecommerce.

1. Ecommerce Website Design and Development

First, driving the growth of ecommerce is the availability of great ecommerce website design and development services that by implicit business logic is the most crucial determinant of customer experience.

A KPMG report titled “Global Retail Trends 2018” cites the case study of UltaButy that achieved a 14.3 % increase in the year 2017 owing to its technology strategy to simplify ecommerce website design from the perspective of the end user.

While there are many ecommerce website development companies that offer services at reasonable prices, there are some truly stand out ecommerce software development companies that are embracing a value based model.

The software development company Code Inspiration for example, offers value based custom software development services incorporating latest features like the hamburger menu, responsive web design, grid and ecommerce messenger apps that allows ecommerce start up firms, new market entrants and small businesses to get a truly user friendly ecommerce website.

2. Mobile Applications Development

Second, you wouldn’t think of technology and personalization necessarily going hand in hand, but you’d be wrong.

Retail giant Target saw a 200% increase in sales via mobile app last Black Friday. Amazon and Walmart amassed a huge amount of revenue by starting their Black Friday deals early via their mobile apps.

Technology is enabling ecommerce businesses to deliver a much more personalized shopping experience. Ecommerce mobile app development allows businesses to collate insights on diverse parameters of their users. Ecommerce mobile apps development also allows users to experience a more intuitive and seamless process through one-click search, shopping and payment.

An Adobe publication titled “2018 Digital Trends in Retail” asserts the rise of the “phygital” concept- an integration of physical and digital environments, while citing the example of Lowe’s in the United States that allows users to explore physical inventories of merchandise at their nearest retail outlets.

Driving this change are some ecommerce mobile applications development companies that offer state of the art technology services to some of the fastest growing ecommerce brands across the world.

3. Ecommerce SEO

Third, with the flurry of ecommerce brands all around, competition for ranking websites on diverse keywords has increased for sure. Given the vast plethora of close substitute products that are available across almost every category, ecommerce brands leaning on the latest ecommerce SEO techniques to rank their offerings on top of the ecommerce search page results.

We’ve grown so accustom to SEO terminology or even ‘hands on effort’ with SEO implementation that we forget it’s technology driven. With that comes great tech to help you perfect your Ecommerce SEO.

Software such as MOZ and SEMRush will help you diagnose technical on-page issues as well as provide you with;

• backlink ideas

• user experience ideas

• technical SEO recommendations

• Content ideas

• Isolate keyword searches

There are some highly customer centric ecommerce SEO services companies enabling ecommerce brands to stay ahead of the pack in their respective product groups and industry verticals. Thanks to digital marketing agencies like Mageworx, and Pixel Productions, ecommerce SEO, social media optimization and PPC services are now affordable and value based.

4. Voice Shopping

Fourth in our list of technologies that are driving the ecommerce boom across geographies and industry verticals is the advent of voice assistants.

Voice shopping enables ecommerce brands to take online buying to the next level and makes it completely seamless. Voice shopping also makes ecommerce more socially inclusive and diverse by allowing visually disabled people to enjoy the benefits of technology. Beyond the obvious benefit of making ecommerce even more user friendly, it also allows ecommerce brands to get searched more easily.

Voice shopping technology has taken the ecommerce domain by a storm ever since Google Home and Google Assistant disrupted conventional search technology. Closing the gap is Alexa, the voice assistant from Amazon.

As ecommerce brands race to make online shopping even less time consuming, effortless and hassle free, voice shopping technology is here to stay and bid its time in creating the future of ecommerce.

5. Chatbots

Fifth, adding to the ease of doing business for ecommerce brands and making online shopping even more fun, conversational and guided is the advent of chatbots for commerce.

Chatbots are replacing the old and traditional customer care department at ecommerce companies, allowing them to make the process of buying online even more automated, picture perfect and personalized for buyers.

What Can Chatbots help you do?

1. Help shoppers find the perfect product

2. Answer customer questions

3. Boost store sales

4. Collect customer feedback

5. Send personalized emails

6. Schedule appointments

Take these examples for instance:

Staples offers Facebook chatbots to ecommerce brands that allow users to receive product suggestions on the basis of their buying history, tastes and preferences.

In other words, the chatbot actually helps users make guided choices and navigates them towards products that are more likely to cater to their requirements. Driven by powerful technologies like artificial intelligence and machine learning, chatbots are probably reshaping the contours of ecommerce like never before.

If reports from A Better Lemon Stand are to be believed,

1 in 5 customers like purchasing products using chatbots, 40% of the buyers prefer to be informed about offers and best deals by chatbots and are willing to spend more than USD 400 through chatbots.

6. Augmented Reality

The market for augmented reality is expected to touch USD 120 billion by the year 2020.

Ever since Pokemon Go took users by a storm, augmented reality has witnessed a greater interest from some of the biggest tech companies in the world and it is sure to transform ecommerce in the coming years.

Magic Leap has received an investment of USD 800 million from Google already.

The acquisitions of Metaio by Apple and Oculus by Facebook also indicate market consolidation. Alibaba, the Chinese ecommerce giant has also announced its foray into augmented reality for ecommerce.

What makes augmented reality such a lucrative proposition for ecommerce brands and blue chip tech corporations?

A publication by Ecomdash reports that;

63%customers believe that augmented reality can make their shopping experience better

another 35% opine that they shall shop more frequently if driven by augmented reality

and finally 22% say that they shall lean lesser on conventional brick and mortar stores if ecommerce is enabled by augmented reality.

Given the rapid pace at which the world of digital technology is moving ahead, ecommerce is getting smarter. In the years to come technology shall be seen not just as an enabler of user friendliness, but also a ‘cost reducer’ by providing shorter turnaround times, making supply chains more efficient and improving margins for ecommerce brands.

[mctvcker]

Never Worry About What to Do About SEO Again With These Tips

As we all reach the fourth quarter of 2017, it's time to start considering about the year ahead plus what to anticipate from SEARCH ENGINE OPTIMIZATION in 2018. The acronym PASO appears for Personal Assistant Search Search engine optimization, and it is referred in order to the use of SEO methods with the aim of placement content as the source associated with the answers provided by Private Assistants (PAs) such as Siri and Google Assistant to their particular users. SEO SERVICES There are the number of SEO services which usually can help improve the research engines engine rankings of the website. This brand-new paradigm of users relying upon voice search for many associated with their search needs will end up being a game changer for SEARCH ENGINE OPTIMIZATION. These are the precise SEO strategies that have helped to improve our natural search engine traffic (unique visitor) by 35. 36% in just 30 days. And well, for own particular reasons from the above features, 12. 7% of the worldwide SEO professionals chose Mobile SEARCH ENGINE OPTIMIZATION and 11. 3% of all of them chose Local SEO to end up being the most impactful Google modify on SEO skills. Working as a Jr. Electronic Marketing Specialist with Circa Online, she has gained experience within SEO and higher education articles marketing while cultivating her innovative skills. It's important to keep an eye on the key SEO trends for 2018 from a marketers point of view. Above mentioned Most recent SEO trends for your upcoming season, 2018 will be effective plus our company consists of the particular professional team who helps their own client to grow its on-line presence considering these SEO ideas and tricks. In previous years, SEO recommendations involved only adding keywords regarding better ranking but in this particular current year, SEO is getting more complicated. If a person are in SEO for very some time, you definitely keep in mind the golden rule: don't overdo with redirects — they are usually a PageRank leak. Within the search industry, there are a number of SEO trends that manifested itself at the start of this year and continue. Google did not impact web pages so much right after updates, quickly but they gather data all the time therefore they are testing their methods then it effects all web directories in seo. Latching on in order to SEO trends and techniques rapidly puts you at an advantage, so start now by optimising a few of your articles for voice search. A prosperous SEO effort needs to shift beyond building content to position on highly searched keywords plus should possess a heavy concentrate on providing answers for types of unique queries that a lot of people might search simply by voice. The particular digital marketing landscape is continuously changing, and SEO is less likely to be the exception within 2018. Even as we all know it, Search engines has always been mysterious regarding revealing a clear list associated with the ranking factors, so SEARCH ENGINE OPTIMIZATION managers need to be inquisitive, cogitative, and sharp-witted to discover the right solutions and create their strategies successful. Lower-quality content can severely impact the accomplishments of SEO, in 2018. These types of factors may involve site content material strategy and its user relevance, SEARCH ENGINE OPTIMIZATION optimization, length of time considering that online presence was established and even more. In the next yr, we are going to see the focus will be upon mobile SEO, featured snippets, tone of voice search optimization, content marketing, interpersonal media, user experience, and AI and machine learning. The online marketing arena getting an open space for all those offers even the small-sized businesses using a fair chance to make make use of of the SEO practices plus generate income from organic potential clients in the digital space. So, let us find out there what new SEO trends within 2018 is likely to tag history. The particular team of SEO experts within Digital Marketers India is properly trained and experienced in marketing various industry verticals. Based on the particular survey, 77% of our clients voted for user experience since the main SEO trend intended for 2018. Google offers the free web service called Search engines Search Console which allows a person to analyse your website's information, and gives you a indication of how you can optimize your website to be capable to increase visibility and SEARCH ENGINE OPTIMIZATION. The Search Console will assist you to evaluate your keyword rankings, CTRs, feasible Google penalties and many some other useful data for technical SEARCH ENGINE OPTIMIZATION. Using wider keywords is crucial for your own SEO plan, and improves your own ranking in search results. Today, as u got to understand about the strategic SEO Styles of 2018, make sure a person have the best team or even maybe the best service company to work on them having a striking marketing strategy. It downloads the competition's most profitable keywords across both paid and organic search, giving you previously unthinkable regarding your rivals' SEO and content marketing strategies. One of the trends I actually expect to see in 2018, that will have a substantial impact on all facets associated with SEO, is the increasing part of artificial intelligence. SEO will promptly include many methods from content, link acquisition, UX plus endpoint delivery like fast launching pages through AMP Google Quicker Mobile Pages. Mimvi SEO will be your online business growth companion. Visual search is usually another growing part of SEO that will combines technological innovation and UX. As the internet becoming even more visually focused, so does the particular development of powerful correlating lookup engines. Now SEARCH ENGINE OPTIMIZATION trends 2018 have to match with limited real-estate, preliminary cable connections in addition to all these people already deal with. The shift toward long-tail keywords will be even more necessary to SEO success in 2018. I firstly read your own SEO strategy: #1 Ranking Along with Guestographics, I really liked therefore. And when you tailor your own on-page SEO around the ideal keywords, you'll watch your web site rocket to the top associated with Google — landing you even more traffic, leads, sales along the particular way. Analyze the top 3 search results with any keywords density tool or Chrome extension, like SEOquake This is enough to form a list of relevant keywords and synonyms. Regarding businesses looking to raise their own search engine rankings, it shows that a comprehensive social press strategy might be in purchase - in addition to almost all the usual SEO tactics. This used to be the bigger factor in SEO, however it still provides a high quality user experience when done nicely, increasing actions.

This particular on page seo guide will be really helpful to rank within first page of google. Several consumers and small businesses in this point have hired SEARCH ENGINE OPTIMIZATION companies in the past that will hurt them with bad back-links and more. Since many marketing is today digital, SEO includes a correct seat at the table create as a lead organic visitors driver contributing to end company goals. On-Page SEO through strategic keyword marketing in meta tags and articles. Nevertheless, in 2018, with the latest updates associated with Google and the evolution associated with technology, refining the rankings is definitely unquestionably possible by embracing tone of voice search, mobile optimization, featured thoughts, user experience, machine learning plus artificial intelligence, Google Quick Response Box, long-tail keywords, and visible search in your SEO methods. Effective SEO aims to boost search engine position, user trips, return visits, and to enhance conversion rates, which reflect the particular amounts of visitors who consider desired actions on the web site. Google, Bing, plus Yahoo have been the well-known search engines that were recommended to make SEO decisions simply by professionals. Very first, you need to understand just how local SEO differs from normal SEO for businesses that depend on customers from all more than the world. Long tail keywords may be very profitable to your own SEO strategy and narrow lower on the needs of particular customers by using descriptive lengthy tail keywords which can end up being very useful to boost traffic. One of the particular most important parts of the particular SEO is creating unique with ease with proper keywords. I predict the particular biggest SEO trend in 2018 will be companies and people diving into video as the particular written content space gets even more competitive. But there are usually some affordable SEO trends that you might use in 2018 to position your page in Google. Another more modern post is simply titled How to Write for SEO” Advice includes writing from a customer's perspective, forgetting concerning the hoary idea of keyword density, creating supplemental content for your site and much more. There have got been not-so-silent rumblings within the particular SEO industry about Google lastly deploying their mobile first catalog in 2018. While understanding and conquering the newest and more technical aspects associated with Google's internet search engine can be key in the potential future, SEO's also needs to create marketing applications that reach customers directly. You are able in order to either use the Link Study SEO Toolbar to check the particular LRT PowerTrust of a web page or domain you can furthermore use the LinkResearchTools Toolkit in order to evaluate more link building possibilities at once. SEO plays a role within all areas of advertising, advertising, design, optimization, video, content, cellular and e-commerce, for without SEARCH ENGINE OPTIMIZATION all is untuned in want of synchronization, like an band of musicians without an skilled conductor. With quality content that will benefits the user as the focal point in Google's rank algorithm, it is imperative in order to also make that the concern of the SEO when generating content. Local SEO can be the bit technical to some individuals. You are already aware great content ranks higher on record of SEO. I actually no longer think you need to alter much of your local SEARCH ENGINE OPTIMIZATION optimization for local search. When deciding exactly what search topics to focus on and just how best to focus your SEARCH ENGINE OPTIMIZATION efforts, treating keyword querying as an investigative tool is where you will likely have the best results. To understand how SEO works to improve search engine rankings, we'll need to break it down a little. Many of the SEO methods we've been using for many years are still worth our marketing and advertising dollars — blogging, social press, and inbound marketing — by way of example. For years, links have got been the trust signal intended for search engines — one that will SEOs spent the most period on optimizing (and often manipulating). It makes sense therefore that will focusing on brand relevance plus prominence will result in position higher in local SEO. SEO provides never been about rankings just. SEO stands regarding seo. In case you thought mobile SEO might slow down anytime soon, we all hate to disappoint you. Will be voice search the next large thing” in SEO? In accordance, more than the years SEO's have invested large amounts of time developing backlinks, and some have also tried manipulating this part associated with the search algorithms. Hence, it is finest not to resort to any kind of such Black Hat SEO methods for the sake of enhancing your website rankings. Some thing which was troubling about 2017, and as we head in to 2018, will be the new wave associated with organizations merely bolting on SEARCH ENGINE OPTIMIZATION as a service without any kind of real appreciation of structuring web site architectures and content for each humans and search engine knowing. Join us along with this live webinar about lookup engine optimization (SEO) with the partners at AddThis. However 2 months ago Google turned the particular SEO world upside down, launching that redirects no longer end result in losing PageRank and a person are free to use any kind of kind of 3xx redirection with no the fear to shed your ratings.

Internal linking is amongst the major aspects of SEARCH ENGINE OPTIMIZATION as with the aid associated with it you can direct visitors to your other pages plus posts too. The thing regarding YouTube Google rankings since 04 2014 Google had a main update, many vseo have already been crying but the option might be pretty simple. This particular may not sound like a good advanced SEO strategy, but a person would be surprised the number associated with websites are missing basic on-page SEO like page titles or even descriptions. But this has a nice SEO advantage to boot: multimedia helps a person boost those user-interaction signals that will Google continues to be having to pay more attention to. I feel looking to rank with the key phrase online jobs but as the particular URL is long & the particular keyword is in the final associated with the URL, I am not really ranking on the first place even after my page and my SEO is more preferable than additional first 3 ranked sites. SEO is just about all about backlinks, right?

This offpage SEO activity became immensely popular after Google's Gary Illyes revealed that a thriving community can boost SERP rankings immensely. For example, Copyblogger focuses on the keyword SEO copywriting” upon one of their landing web pages. In 2108, you will have at minimum five SEO trends no company can afford not to get advantage of. These trends may be the cornerstone of achievement for hundreds of new plus thriving businesses, which will furthermore determine the end result associated with their future success. In our previous blog, all of us discuss the fundamentals of SEARCH ENGINE OPTIMIZATION and significance of on web page SEO; but it can furthermore be very true that in order to bring the website for the initial page of Google, it actually is imperative to put energy on off page as nicely as on page SEO. SEARCH ENGINE OPTIMIZATION is really a holistic energy of all pieces of the company, including social media, marketing and advertising, web design, networking and copywriting. My SEO definition is the concentrate on strategies that can lead to placement for the lookup engine results pages (often known to as SERPS) when the user performs a search (query). I agree with the particular point you made of making use of LSI keywords and long-form articles as part of the SEARCH ENGINE OPTIMIZATION strategy. Thinking associated with local search only as MyBusiness optimization may limit the possibilities businesses (especially local businesses) may have to earn SEO presence and traffic. Optimizing your SEARCH ENGINE OPTIMIZATION strategy, which includes site rate and content, to reach your own mobile customer will become even more important than ever in 2018. Other SEO ranking factors include: accessible URLs, domain age (older is generally better), page speed, mobile friendliness, business information, and technical SEO. Concerning on-page SEO best procedures, I usually link out to various other quality relevant pages on various other websites where possible and exactly where a human would find this valuable.

Naturally, the tendencies in SEO strategies vary significantly and rather rapidly, making this essential for marketers to maintain track from the necessary modifications that need to be created to improve user experience. Their full thoughts are usually catalogued in our annual e-book The eBook, titled ‘The Supreme Explained SEO in 2018: fifty Insiders on the Future associated with Search, ' provides detailed information about many methods from GDRP to Amazon . com Alexa. 2018 is most about getting the victory, exactly where the SEO success will not really depend on how you deal with and optimize your website intended for Google, rather, Google will today search for the technical specifications, which are simple but should. The particular user experience are at the primary of your SEO strategy. It will end up being helpful if you share a few on-page SEO tips and exactly how to perform a keyword study. Really important that you think associated with your SEO strategy and targets whenever you map out all associated with your other internet marketing programs, as they can help boost your engine optimization with small to no extra effort, apart from some creative thinking. SEO (or Search Engine Optimization ) is probably the most significant competitive digital marketing advantage that you could have over your competition. For online marketers who were brought up inside the ‘traditional SEO market, ' 2018 is a time in order to adapt or die. Today, I'll discuss the on-page SEO techniques which will assist you to increase your position searching results in 2018. Long descriptions are usually great for Youtube video SEARCH ENGINE OPTIMIZATION and give you a location to add timestamps, useful hyperlinks, and an overall summary. SEO will be the process associated with maximizing a site's search motors visibility to connect with the potential users and customers throughout their search journey. 2 tools to help with nearby SEO are BrightLocal (for rankings) and MozLocal (for local research optimization). SEARCH ENGINE OPTIMIZATION professionals have highlighted the probability that Google will get much more specific in analyzing relevant articles. CRAWL it, such as Google does, with (for example) Screaming Frog SEO spider, and repair malformed links or things that will result in server errors (500), broken hyperlinks (400+) and unnecessary redirects (300+).

There are usually many guides out there upon the web which can end up being found quite easy using Search engines being a search tool to discover them, which will explain just how you can SEO your web site yourself "DIY". But more than time, SEOs have identified a few of the factors they think about when ranking a page. Another post of curiosity might be this one: nine Ways to Use Heatmaps in order to Improve Your SEO” Ways shown include to determine the perfect length of your articles plus its structure, to improve inner links, and to boost sales. It's a complicated and usually expensive process but, as along with social listening, the goal is usually for SEO experts, business experts, and entrepreneurs to be capable to map how websites web page link to one another and extrapolate larger SEO trends and development opportunities. User encounter signals are a major SEARCH ENGINE OPTIMIZATION ranking factor once your articles reaches the very first web page of Google. Within short, content and links may still be the foundation associated with SEO in 2018. These are called SEO ranking factors. In order to help you stay on best of those changes, this content will cover SEO trends that will are already noticeable as nicely as the best practices in order to improve digital marketing strategy regarding the business. Topics include; Perform you know the best procedures for Local SEO? ”, Search engines My Business optimisation”, Local SEARCH ENGINE OPTIMIZATION Keyword Research”, and other sophisticated tactics that will help your own business get more exposure, visitors, and customers. SEO offers become a crucial piece in order to this shift, as people research for information or products through Google around 5 billion occasions every single day. All of us article will focus on on-page optimization, and am will become sharing lots of good on-page SEO techniques you should carry out while working on optimizing your blog page posts. This is why correct SEO seo is so essential. If you possess an old site in inclusion to just started to number out SEO also it just hit you that OMG, none associated with the keywords I've researched are usually in any of my URLs”, you need to skip the particular whole URL changing process. It gets much better: when you publish SEO-optimized Youtube . com videos, you'll own more Search engines real estate. SEO landscape will be dynamic and there is the greater need to stay within touch with the changing styles and adopt optimization techniques that will help you boost your on the internet visibility. nineteen. Page Load Speed @jambad 2018 SEO Trends - 5 Strategies to Stay Ahead of the particular Curve What we already know… 2016 - Slow webpages enhance bounce rate Study by Search engines, (Akamai) 53% of mobile customers abandon sites that longer compared to 3 seconds to load. In a fast plus results-based world, voice search may continue to be portion SEO 2019 PDF of SEO's future, and we may discover a moment where it may surpass traditionally written searches. The Future of SEARCH ENGINE OPTIMIZATION is here: Understanding and Marketing and advertising to Specific and Defined Viewers through Search Engines. ” flawlessly quoted by Adam Audette, Primary Knowledge Officer, RKG a efficiency Marketing Agency. Whenever people at Internet Retail Expo, came up with the query showing how to do SEARCH ENGINE OPTIMIZATION for eCommerce sites, it has been decently answered by a professional.