#2) pay in cash for a discount. 3) usually order on fridays after work. and 4) always order the same three things. | Explore Tumblr posts and blogs

manchesterstorage-blog1 · 4 years ago

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doze Frequently Asked Questions About Self Storage

Whether you are moving to a different home or are shopping to remove the clutter in your own home or office, getting a00 self hard drive facility will be your best storage solution. Personal storage is widely utilized at present, but there are usually certain important things that you have to know to make the self safe-keeping experience some sort of really pleasurable one. In this case are some of typically the most regularly asked home storage space linked questions down with their answers. 1 ) Who also Uses Self Storage area? - Homeowners who are moving out for vacations rapid People who have moved into the new city for any operate work - Business people who are looking for further space for storage for stock rapid Those Manchester Storage and removals people who are refurnishing their residences plus need temporary storage area space instructions People who have downsized their households and are looking for temporary space for storage before these people can decide what to do with typically the extra belongings that they will do not require 2. What Objects May be Stored In A new Self Safe-keeping? Almost virtually any kind of belongings could be stored in self hard drive. This can include home furniture items, sports equipments, fitness machines, RVs, documents, document muddle, wines, clothing, property supplying, papers, office things, autos, etc. generally, something as small as a file or maybe as big as an auto can be stored within a self applied storage capability. 3. Could there be Good Ranges of Security? You must remember that only padlocks in addition to security gates will definitely not necessarily stop burglars via entering. It has been proven that a huge number of burglaries inside self storage facilities certainly are a result of a in career. In most instances, these burglars are common customers just like anyone that have booked a safe-keeping model and carry out there their exercise if it is the right time to perform so. They your personal storage facility as being a frequent purchaser and slice the padlocks of different models with bolt cutters plus change these padlocks with their own. Once they possess done that, they could come back at whenever through the security gate and acquire other's possessions. In the event you want to keep away from this kind of problem, it is critical with regard to you to find outside if the home hard drive facility uses cyndrical tube a lock rather than padlocks and when they have installed bite alarms upon any door inside their facility. Moreover, guarantee that they have monitoring cameras covering as a whole lot room as possible within the facility. some. What Are The Fees in addition to Special discounts? There are numerous self safe-keeping establishments which in turn offer some sort of low rate at the beginning in addition to raise their rates a new few many months after getting shifted your belongings inside. Just before you choose a facility, ask the manager of their move in rates in addition to how often their increase their rates. Do it yourself storage fees will range based on your storage demands. If you need a large storage model, a person should expect to spend more income00 as well. Dimensions commonly range between 5 times 5 feet to 12 x 45 foot. Regardless of whether you are looking to store the box regarding books or possibly a car, you will have to spend based on the size you choose. You can save money with careful planning. A lot of people end up paying a great deal more income than of which is desired. This is because they choose storage units which are too major for their things. When you plan carefully and load up your items properly, it will be possible to determine this kind of storage room you must have. Storage units come in different sizes with different prices. By means of picking a self storage space unit which is the right size for the possessions, you will be able to save dollars. your five. What Unit Sizing Do I Need? This will rely on the amount of goods you are seeking to store. If an individual have already planned exactly what items you will find yourself putting inside of storage, try to prepare them in way to help you determine the size connected with unit you will need. Taking them inside boxes can certainly help you get a idea of the measurement of unit that you should book. Moreover, you can likewise search for help from the self storage area representatives. These people will be able in order to support you in finding a suitable hard drive unit to meet your needs. 6. Just what Must My spouse and i Know With regards to Self Storage space Deals? You must furthermore know with regards to this contracts. Most personal safe-keeping companies will demand you to make an advance deposit. Deposits for instance any kind of rental agreements, using tools for example moving blankets during the rental interval and even cover damage. This specific amount of money will usually end up being paid back back to anyone when the contract expires. 7. What Are The Types of Home Hard drive Available? There are a couple of main types of do it yourself hard drive. This comes with in house safe-keeping and shed hard drive. Indoor storage is commonly temperature controlled and provides insulated walls. This allows safety against the environmental damages including fire. Shed storage tend to be not protected or temperature managed. This makes renting indoor safe-keeping units expensive. 7. Do I Need A Environment Restricted Device? Climate controlled self applied storage space will guard your own stuff from extreme weather conditions. This is also true if you are looking to retail outlet belongings like wood furnishings and clothing objects. Whenever these items usually are stashed in standard storage space units for long times of your energy, it is not stunning to see mildews in the cloth and out of shape wood. If you will be looking to provide added in protection to your stuff, decide on some sort of self storage area service which is weather controlled. The climate handled facility essentially includes heating system and air conditioning systems to help preserve a consistent climate within the service. 9. Can I Get Insurance policies For My Belongings? Nearly all self safe-keeping companies do not give insurance against any damages or deficits. There are some which in turn delivers optimal insurance which covers against environmental damages such as lightning, fire, water seapage, smoke, hail and ciclón. However, not all often the items you store can be covered beneath the insurance coverage plan. Such items may possibly contain jewellery, precious stones, stamps, card collections, skill, foreign currency, etc. 10. Very best Rental Period? The minimum rental period in many from the self storage facility is one month. You can store your own items in the facility for example, a pair of months, one year or maybe for any length of time period. 11. Are All This Self Storage Amenities The Same? First of all, a person must recognize that not all of self storage services are the same. For case in point, if you stay in Manchester, you will find thousands of self storage features in your area. Nevertheless, will all of them offer the equal level security, availability, personal hygiene in addition to customer service. There happen to be numerous distinctions between often the different self storage space establishments and knowing these variances can help you help to make the right choice. twelve. What Are Personal Storage space Auctions? A home storage space auction is placed when a person has left behind goods in a storage area facility and has unsuccessful to pay lease. An auction is placed to recover the costs, delinquent charges, rent, etc. Actually if men and women cannot pay out for the storage area product in cash, do it yourself storage area facilities allow them in order to public sale their goods to be able to pay off charges which often are due. Business Name: easyStorage Address: Unit 14 The Mill, Bury New Road, Bolton, BL2 6QE Email: [email protected] Contact number: 01615181828 Business Description: Domestic and Business Storage provider within the Greater Manchester area. We are mobile and come to the customer, collect, store and then return when the customer requires the goods back. URL: www.easystorage.com/manchester Working Hours: Monday to Friday 8am till 6pm, Saturday 9am till 4pm, Sunday Closed

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cgiuniverse · 5 years ago

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Making Advertisement Content

Promotional Mix: Advertising

In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. Promotional mix consists of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing. In the first session, we are going to talk about Advertising.

Advertising is a marketing tactic involving paying for space to promote a product, service, or cause.

MEDIA CHOICES IN ADVERTISING

Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message to the consumer. Today’s advertisers have a vast array of choices at their disposal.

Some types of advertising media available to an advertiser are: (1) print (2) film (3) broadcast (4) online (5) outdoor advertising.

Print media advertising is a form of advertising that uses physically printed media to reach consumers, business customers and prospects. Advertisers also use digital media, such as banner ads, mobile advertising, and advertising in social media, to reach the same target audiences. Print advertisements are only effective when people see them. The proliferation of digital media has led to a decline in advertising expenditure in traditional print media, but print isn't dead. Print media can be form as:

· Periodical advertising : magazine, newspaper, or anything else that comes out at regular intervals.

· Brochures, Leaflets, Flyers, Handouts.

· Direct mail : letters and postcards.

Film

Cinema advertisement is short commercial film that is not produced by big production houses. This type of advertising is quite costly because it requires higher distribution and film-making cost. As a representative meaning and it only has benefits for the local community.

Broadcast

Broadcast or Radio advertising is very popular these days. The advertisements are broadcasted from different stations of All India Radio. Radio advertising can be explained as “word of mouth advertising on a wholesale scale”. The advertising messages can be in different regional languages.

Online

Online advertising has become a daily part of internet life. For new marketers, it can be confusing getting the grasp of the scope and variety of online ads available. Companies around the world are seriously trying to find the good way to advertise, and today mostly small business owners are using online advertising to market their goods. Even though there are many free methods that you can use to drive traffic, it’s hard to beat the speed and ease of using a paid advertising campaign. As long as you have a reasonable budget and are willing to go through a learning curve, you’re ready to check out these options for online advertising.

Online Ad Types and Formats:

Google Search Ads

Google search ads are online ads that appear alongside the search engine result page when users search a keyword query on Google. These ads are PPC, or pay-per-click ads, in which advertisers pay for each ad click.

AdWords Ads

AdWords ads are online advertisements created within Google’s AdWords advertising platform, identical to Google search ads. Adwords and Google serach ads are similar, for example when you type “Shopee” on Google, there are several advertisements that you can see on the results page.

Facebook Ads

Facebook ads exist in many different forms, each offering unique pros and cons for advertisers looking to market on Facebook. Marketplace ads appear in the side columns of the Facebook website with a headline, copy, and an image.

Outdoor

This type of advertising includes different media like posters, placards, electric displays or neon signs, sandwich men, sky writing, bus, train and tram advertising. This is also known as ‘Mural advertising’. The main aim of outdoor advertising is to catch the attention of passerby within twinkling of an eye.

This is the most effective medium of advertising. This is very suitable in the case of consumable and household articles like soaps, medicines, fans, shoes and pens etc.

Posters and placards: are usually fixed on the walls near the road sides, railway station and bus stands. These posters are made of thick paper or metal plate or wood and carry the advertising message which can be easily read and seen from a distance. The posters also pasted on the back of buses, trains and trams which are greatly helpful in carrying the message throughout and outside the city. Painted displays are prepared by expert painters which carry attractive multi-coloured pictures also to impress upon the people.

Electric displays or neon signs: are also used in order to impress the passerby. These carry a very short message. This is a very costly device.

Sandwich-men: move from street to street carrying the posters and peculiarly. They shout and sing praising the concern and the product. Sky writing is also known as air advertising.

Radio Ads

Radio listeners are still everywhere around the world. Radio is still played in the car, at the cafe/restaurant, minimarket, public transportation, at the mall, etc. This media can be used as a tool for marketing by broadcasting promotional messages of the business to reach audiences. Radio advertising is known as one of the fittest marketing efforts to match with the business’s budget. Also, radio listeners vary in demographic aspect which means radio can broadcast any type of advertisement.

There are some terms in radio ads that we should know:

Spot: refers to the common advertising approach of buying 30 or 60 second ad placements on a particular station

Adlibs: mentioning about product or service by the speakers in order to promote them to the audiences

Insertion: when the ad is inserted by the ad server.

Talkshow: a long program that talks about a product or service in depth.

Banner ads

Banner ads are image-based rather than text-based and are a popular form of website advertising. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser's website.

Pop up and Pop behind

Pop up ads are advertisements that show up in a new browser window while pop behind is a type of window that appears behind the browser window of a Web site that a user has visited.

Promotional Mix: (2) Sales Promotion

Second promotional mix is Sales Promotion. Sales promotion is a tactical move to boost sales in a relatively short period of time.

SAMPLE

Sample is usually a small amount of product that is given freely to consumers in order to introduce the product to catch buyers attention.

COUPON

A promotional ticket in the form of a document or electronic graphic that can be used as a discount when a customer wants to buy a product or service.

REBATE

Return of a portion of a purchase price by a seller to a buyer, usually on purchase of a specified quantity, or value, of goods within a specified period.

PREMIUM

An extra or bonus that is given to customers when they are loyal or subscribe to our business.

GIFT

One extremely effective sales strategy is to use gift cards as a carrot to upsell your customers. If you offer a free $20 gift card after people spend a certain amount, they’re more likely to grab a few extra items to meet that threshold. And if they end up giving the card to someone else, that’s a new customer for you.

FREE TRIALS

Offering free trials for a limited period or of a limited quantity is a good marketing strategy to capitalize on the leads you get. Free trials really work well when you are confident about the quality of your product/service and when you offer a new product. There are many advantages of offering free trials.

It makes an impression that your company/product can be trusted.

It provides an opportunity to customers to compare your product with others.

Most people utilize free trials to get the most out of them; which will create a routine in their minds and can eventually make your product necessary for them.

Free trials let customers accustomed to new technologies and products; most people don’t want to test things by spending money on them.

CASH BACK

When a company needs to maintain brand awareness, launch a new product or reward their customers for loyalty they turn toward the unique solution offered by cashback or promotional marketing.Cash back rewards are actual cash that can be applied to a credit card bill or received as a check or bank account deposit. Cash back can also refer to the practice of charging an amount above the purchase price on a card, and receiving the extra money in cash then and there. Cash back program is offering many benefits to both companies and customers. For example: simple, cost-effective, and results-oriented promotional activity

PROMO PRICE

Promotional pricing is when a seller reduces the price of a product or service to attract customers as a marketing or sales tactic.Promotional pricing artificially increases a product's value for a sales boost, often reduced by a percentage amount for a limited duration and therefore deemed to be on sale. In addition to a lower price, a promotion increases value by creating a perception of time-based scarcity. Products perceived to be scarce are of much greater value than abundant products.Thus, most promotions are temporary.The act of offering a lower price temporarily is to enhance the effectiveness of sales efforts to cost sensitive users. Promotional pricing can also act as a sales initiative amid launching products or services. Promotional Pricing Examples

Buy one get one free

Save 20% off today

Black Friday and Christmas sales

BUY 1 GET ?? FREE

So, this is an example of promo price advertising implementation using buy one get one free.

PROMOTIONAL MIX: (3) EVENT & EXPERIENCE

One of the promotional mix is event and experience. Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays. The practice works because it engages consumers while they’re in a willing, participatory position.

Experiential marketing is a strategy that engages consumers using branded experiences. Sometimes referred to as “live marketing” or “event marketing experience,” the idea is to create a memorable impact on the consumer. One that will inspire them to share with their friends both online and off. These experiences could include an event, a part of an event, or a pop-up activation not tied to any event.Some types of advertisement through event & experience available to an advertiser are: (1) sport (2) entertainment (3) festival (4) art (5) charity (6) tour (7) museum.

PROMOTIONAL MIX: (4) PUBLIC RELATIONS & PUBLICITY

A variety of programs designed to promote or protect the image of the company or individual products. those media are News, Call Center, Speech, Seminar, CSR, Comunity Relation, Media and Magazine.

PROMOTIONAL MIX: (5) PERSONAL SELLING & (6) DIRECT MARKETING

Personal Selling : Face-to-face interaction with one or more prospective buyers for the purpose of making presentations, answering questions & procuring orders.

Direct Marketing : Use of communication media (mail, telephone, fax, e-mail, or internet) to communicate directly with or request a response or dialogue from certain customers & prospects

WEAKNESSES

Weaknesses of implementation this model are:

Budget, as We know that not all companies have a lot of budget. Sometimes, budget can be a problem for Small companies that have limited budgets or limited capital. There is no perfect media, Every single media has their own weakness and it can be treats for the company. Commercial sources are doubtful, this aspect related with trust from customers and It’s still relevant with the rate of trust from customers.

CHALLENGES

After We know the weakness then we face the challenge of implementation promotion mix such:

Message noticed this challenge is how to make an advertisement that can be notified by the customer to be.

Message read, if the messages in the form of text the challenge are "how to attract the reader to read our message."

Message heard is the part of challenges for audio like broadcast media "How to interact the customer to be to hear our ads and interested in our product."

Message got responses after We got a notice, and customer wants to read, hear or watch the ads of our product again then the customer will give the respon for us.

PROBLEM SOLVING: CREATIVE MESSAGE PLANNING

We know the weakness and the challenge, so we solve the problem by making Creative Message Planning.

TASK 1: MESSAGE STRATEGY

Task one is how to set the message strategy with creativity. Creativity, in this case, can be combined with the new ways or new style in the advertisement and can attract the customer to be interested in your product.

OLX vs Tokopedia vs Bukalapak

Tokopedia

It's safer because it has a joint account, is more practical with shipping tracking facilities, and is also more flexible because it doesn't limit the number of products and can load more photos. Many ways to do promotions that do not require money, ranging from free websites, search engine organizers, social networking communities to various events held by Tokopedia to help members promote. The transaction process between the seller and the buyer is safer because each process requires the seller and buyer to confirm, starting from payment confirmation, shipping confirmation to confirmation that the item has been received.

OLX

It's free in the member list and makes advertisements for products that are sold are also free. All that's left is to list directly snap the items sold and advertise for free. The number of visitors from hundreds of thousands / day makes the products we sell have a searchable opportunity. This feature has a verified account facility. For verified account buyers, it can help to give an idea that the person being invited can make a trustworthy transaction. For sellers, a verified account can increase buyer confidence. If you have an account, verify immediately so that you are not branded unclear. Or a fake seller

Bukalapak

Bukalapak has one more value that Tokopedia doesn't have, namely the 'Take Yourself' option. This option allows buyers to save on shipping if they are still in the same city.

News Announcement

A press release is an official announcement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a "press release," a "press statement," a "news release," or a "media release," we're always talking about the same basic thing.

COMPARISON

Comparative advertising is a marketing technique in which the product or service of a business is viewed as superior as compared with that of a rival. A comparative advertising strategy may include a side-by-side comparison of the characteristics of a company's products versus those of its competitor. It may also feature interest- or cost-based comparisons.

INHERENT DRAMA

Inherent Drama is a product feature that makes it bought by the customer (Belch 274). This is also what Mcdonalds do with their advertising. We can see only a couple of these, but this sort of strategy works very well like what McDonald's did in this commercial where the tagline and logo shows us. The ad informs us that Mcdonalds is "we should give our best to your family." We all know that lunch time is the perfect time for family members to bond and eat together in Mcdonalds, and Mcdonald food is the best food for this precious time.

PROBLEM / SOLUTION

The problem-solution format is all over social media; it just goes by the name of hacks. There are countless videos showing you how to solve common problems “the easy way.” For instance, the video below shows 7 “easy ways” to spruce up your bathroom. The production value isn’t good and the music is even worse, but the video has been watched more than 120,000,000 times and shared more than 2 million times. Problem-solution advertising gives you a great way to talk about your product with an extremely clear benefit. And while it was born with the dinosaurs of advertising, it can evolve to survive. You just have to be open to making the everyday problem into something that’s extraordinary.

The video to the material is below:

youtube

(Niken, Fauzi, Prily, Ade)

#advertisement #content #ads #Telkom University

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mrpotterbydia-blog · 5 years ago

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Boxing Day Traditions

Boxing Day and Tradition There isn't any consensus about the origins of the secular holiday that occurs on December 26th. As far back as the Middle Ages, people have been concerned about caring for the poor and the practice then was to place an Alms box inside the church to collect donations for them. Some believe that the name Boxing Day Tradition was tied to the idea of the Alms box.

In Roman times and at the beginning of the Christian era, metal boxes were placed outside of churches to collect special offerings for the Feast of St. Steven which is also recognized on December 26th.

Records back to 1663 mention the tradition of bosses and employers preparing Christmas boxes for their servants and for tradesmen who were required to work on Christmas Day. Because of this, they were given time off on December 26 so they could be with their families. The Christmas boxes were filled by the wealthy with money, presents and sometimes leftover food as a way of giving thanks for services received throughout the year.

Boxing Day is recognized in several countries in the world. For some it is a bank or public holiday. Some countries look forward to sporting events such as rugby, hunting, hockey, football, or basketball that are scheduled to be played on Boxing Day.

For years Boxing Day has been a time for retail stores to experience record sales because of their discounted pricing. Shoppers often spend hours waiting for doors to open in order to take advantage of drastically marked down items. I remember as a child that my aunt and uncle would wait until December 26th to do their Christmas shopping because they thought it was silly to pay full price for the same items that would cost a great deal less the following day.

Over the years, many of the things associated with Boxing Day have changed. Those who are in the retail business usually need to hire extra staff to help them serve the crowds that show up looking for bargains. No time off for them.

Legislation also has been inconsistent regarding whether or not December 26 is a bank or statutory holiday. In some areas it is recognized. In others it is not and in still others it is optional.

In modern times, we do not usually associate the day after Christmas with putting out an Alms Box for the poor or a metal box for special offerings. Most of us do not have servants or employees to whom we would give our left overs. Not everyone will sleep on the street outside of a big box store in order to purchase a discounted item and many of us do not consider December 26th as a day for sports.

Tradition is a personal thing that we choose and then honour over and over again.

What will you do on Boxing Day? Will you go to work, spend time doing a clean up from the mess of Christmas Day, have a nap or read a book?

Perhaps this year you will be creative and start a new tradition for Boxing Day!

Whether you prefer to go out around town or enjoy a quiet day at home with family, Boxing Day has many traditions that appeal to people of all ages. This holiday centers around a variety of activities that can be enjoyed with both friends and family.

Boxing Day is celebrated the day after Christmas, traditionally in all of Great Britain and also Australia, Canada, and New Zealand. The holiday is observed by many businesses, particularly banks, post offices, and government offices. This tradition has been in existence since 1871. The day is generally celebrated in conjunction with the Feast of St. Stephen, who was one of the seven original deacons ordained by the Apostles of the Christian Church to take care of the widows and the indigent. St. Stephen was eventually stoned to death for his faith in God and Christ.

Some traditions that are associated with Boxing Day include:

Honor Those Who Serve Gift box One of the oldest and most popular traditions of Boxing Day is to give a gift of money to those people who provide you with services throughout the year. When this tradition started, it was a day that the wealthy gave off to their servants. The wealthy would give a box containing a gift to their servants as a gesture of appreciation. Today, the tradition has expanded to show appreciation to anyone who provides you a service. This can include the mailman, bellhop, garbage collector and your pastor. You can also remember those people with a small, simple present in lieu of money.

Help the Less Fortunate Another popular tradition on Boxing Day is to give to those who are less fortunate than you are. You can donate money to a local food bank, give to a family from your church or make a donation to a local charity.

Sporting Events Many people observe Boxing Day by taking in a sporting event, like horse racing or a football game. Gather a group of friends and spend the day together cheering on your favorite team.

Polar Bear Plunge Others prefer to participate in the annual plunge into the freezing English Channel along with members of various swimming clubs on Boxing Day. This daring event raises money for a range of charities.

There are also others who enjoy participating in or simply watching a regatta or those who are brave enough to jump into the Channel themselves.

Shopping Deals Shopping bags Boxing Day, much like Black Friday in the United States, is a day filled with great deals and bargains for shoppers. Many make it a tradition to hit the stores to take advantage of the Boxing Day sales and specials. Stores open early to expand on this tradition and get shoppers ready to make purchases and enjoy the deals.

Out With Friends On Boxing Day, many people make it a tradition to meet friends and visit the local pubs in the area. In addition to people enjoying drinking and socializing with friends, local establishments enjoy the extra business and crowds. Of course, extra police are on duty to make sure that things do not get unruly or out of hand.

Stay at Home Many people simply like to stay at home on Boxing Day. Inviting family and friends over is a common tradition on this day as well. People enjoy their presents from Christmas and many set up a buffet filled with holiday leftovers such as:

Glazed ham Cold sliced beef Leftover turkey Variety of cold salads Cheese and crackers Pickles Bread Share and Create Memories However you celebrate Boxing Day, take this opportunity to get together with those you love. You can enjoy sharing special memories from holiday seasons past and create new memories that will last a lifetime.

6 Things You Should Know About Boxing Day Relax, Hallmark conspiracy theorists: Boxing Day isn’t some prank to confuse America. It’s a real holiday in the United Kingdom and other European countries that dates back to the days of Queen Victoria. Here are some facts to get you up to speed.

1. IT OCCURS ON DECEMBER 26TH. Boxing Day is observed annually on December 26. If it falls on a weekend, the public holiday itself will be celebrated on Monday. It became an official holiday during the reign of Queen Victoria, though some historians trace its origins back much further—to medieval times. Today, it's largely an extension of the Christmas holiday and a big day for sporting events and shopping.

2. NO ONE REALLY KNOWS WHERE THE NAME ORIGINATED. Many historians think the holiday’s name is derived from the church practice of opening alms boxes the day after Christmas and distributing money to the poor. Historically, British employers followed the church’s lead by sliding workers and servants gifts or cash on December 26.

Others believe the "box" refers to the boxes of gifts employers gave to their servants on the day after Christmas. (In wealthy households, servants were often required to work on Christmas Day but given December 26th off in order to celebrate the holiday on their own.)

3. IT'S A BIG DAY FOR SHOPPING. Historically, Boxing Day's post-Christmas sales have long made it one of the U.K.'s busiest shopping days of the year. And while it still falls within the top five biggest shopping days of the year, the popularity of online shopping has reduced the overall spending people do on December 26.

“Fifteen years ago it was pretty much guaranteed that you would only get big sales a few times a year—Boxing Day and the big summer clearance," Bryan Roberts, an analyst at Kantar Retail, told The Telegraph in 2015. That is no longer the case.”

“The Boxing Day sales are pretty much dead,” Roberts added. “Black Friday and Cyber Monday illustrate Christmas sales are starting earlier and earlier. There is a possibility prices will just keep on dropping in the run-up to Christmas. This makes the Boxing Day sales incredibly diluted."

4. THERE IS NO BOXING INVOLVED. Despite the name, British observances of Boxing Day involve no fisticuffs. For patricians, however, another sport rules the day: fox hunting. Though it's a long-held tradition, many animal rights activists and groups would like to see the practice done away with altogether. Especially since, technically, it's illegal. In the days leading up to Boxing Day, the International Fund for Animal Welfare (IFAW) is often very vocal in reminding citizens that "The chasing or killing of foxes and other British mammals with a pack of dogs was banned because the overwhelming majority of the UK public rejected this so-called 'sport' as cruel and abhorrent."

5. SOME OTHER COUNTRIES DO TAKE THE NAME MORE LITERALLY. In other countries, Boxing Day celebrations are more literal. Some former British colonies in Africa and the Caribbean celebrate the holiday with prizefighting events.

6. IN IRELAND, DECEMBER 26TH IS SOMETIMES KNOWN AS WREN DAY. Ireland sometimes refers to December 26 as Wren Day, a nod to an old tradition in which poor children would kill a wren, then sell the feathers to neighbors for good luck. In today’s celebrations, the wren is fake.

#xmas #xmas2019 #cristmas #cristmas2019 #boxingday #boxingday2019 #cristmas day uk #cristmas day australia #cristmas day usa #cristmas day europe

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josephkchoi · 5 years ago

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12 Simple Rules to Boost Your Ecommerce Conversion Rates

Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the pits) because of a poor visitor experience?

Unfortunately, that’s often the reality: many ecomm storefronts don’t have the best checkout experiences, and it absolutely crushes their sales efforts. This is most often the result of not understanding what customers need to see before they feel comfortable with buying.

There are several things you can do to avoid common abandonment pitfalls. Today, I’ll go over the 12 rules I follow to create a shopping cart experience that’ll grow your ecommerce conversion rates.

Jump to an Ecommerce Conversion Rule

1. Avoid long forms 7. Simplify your checkout form 2. Use “email” as the first field in your checkout forms 8. Let customers checkout as guests 3. Use cart abandonment software 9. Offer social login 4. Show off your site security 10. Give ‘em an incredible return policy 5. Promise free shipping 11. Provide online chat and phone support 6. Include a checkout progress bar 12. Include exit-intent popups

Rule #1: Avoid long forms

Let’s start with a classic example. In 2011, Expedia made a change to their checkout form that increased profits by $12 million.

What was it? Take a look:

They removed a single and inessential form field. We can learn from this.

Like Expedia, make the checkout experience as easy as possible for your customers. The longer your form, the less inclined people will be to fill it out. This can kill your conversion rates. For that reason, only ask for the information you absolutely must have (including billing and shipping information).

Consider this from the customers’ point of view. Every additional field is just another hindrance keeping them from buying your product—another missed chance at conversion rate optimization (CRO). Focus on the possibility of a lost sale due to friction instead of focusing on filling up your lead gen list.

If a field isn’t essential to your business, then why have it?

Rule #2: Use “email” as the first field in your checkout forms

Repeat business (when a customer returns to your site to make a purchase) is essential for every retailer, not just ecomms. It’s vital to reach out to these customers to entice them to buy again.

For this reason, a customer’s email address is the most critical piece of information you can get during the checkout flow.

Even if a visitor doesn’t complete their purchase, you can still use cart abandonment automation to recoup a sale you might have otherwise lost. (We’ll talk about this a bit more in our next point.)

The Fixed Gear Shop leads with an email address field and lets customers know that they can create an account after checkout if they’d like.

Editor’s note. Even if your customers are based outside of areas where it applies, it’s always smart to ensure your forms are compliant with the EU’s General Data Protection Regulation (GDPR). Like other security features, it’ll help your visitors feel more secure as well as protect you from liability.

Rule #3: Use cart abandonment software

Even if your checkout form leads with email first, you’ll still have people who drop off during the purchase stage. However, you can use cart abandonment software to engage and nurture these customers—and, hopefully, get them back on track.

There are plenty of options for cart abandonment software available. For instance, you can use Rejoiner to create personalized emails and send them a custom number of days after the date of cart abandonment.

Rejoiner automatically retargets window shoppers with products they’ve viewed and related items. It also follows up with abandoners in real-time by using messaging that relates to their desired product. Plus, it helps save your customer’s carts so they can continue checking out from any device without having to re-enter their data or retrace their steps.

The goal of this type of software is to catch people before they change their minds completely. Clearly, these individuals were in the market for your product and they were so close to getting it, but maybe the price or the cost of shipping threw them off.

You can use cart abandonment software to reach out to these individuals with discounts and other offers to get them to complete an order.

In addition, survey platforms like Qualaroo can poll visitors and find out what they don’t like about your site or why they’re lingering on certain product pages. Then you can put those insights to work to improve your checkout flow, too.

Rule #4: Show off your site security

Cybersecurity is crucial for ecommerce. Without proper protocols in place, online sellers put themselves and their customers at risk for payment fraud. Things can get messy fast!

Trust badges and seals, logos of your payment providers, the little “lock” icon on the browser—all of these add the needed sense of security to get your customers to buy.

Most importantly, you must set up your store with an SSL certificate (“https://” pages). This isn’t optional in today’s ecomm world.

Finally, make sure you require the CVV for debit and credit cards for added security. This extra step will discourage fraud without frustrating customers.

Rule #5: Promise free shipping

Let’s say your product is $100 but your shipping cost is $5. Logically, the value of the product greatly outweighs the shipping cost—but for some reason, many folks are reluctant to pay that $5.

I’m guilty of this myself. People would rather spend an extra $10 to get free shipping than pay a $5 shipping charge. But why?

Like many of the rules I’m talking about, it makes sense when you think of the issue from the point of view of your customer. Why pay for shipping when you could spend an extra 10 bucks to get another item you wanted and have both items delivered for free?

Free shipping is very appealing. In 2014, comScore released a study which found that 83% of US online shoppers are willing to wait an additional two days for delivery if shipping is free. Similarly, 58% of US online shoppers have added items to their shopping carts to qualify for free shipping.

Additionally, the number one reason shopping carts are abandoned is because of unexpected costs. Free shipping puts a stop to these nasty surprises. Since this data shows that since people are willing to buy more to get free shipping, it can also lead to greater sales revenue.

Prepping for Black Friday and holiday shoppers? Read expert-certified tips from Aaron Orendorff, Jonathan Naccache, Taylor Holiday, and Lianna Patch on how to best plan your campaigns and landing pages.

Rule #6: Include a checkout progress bar

Look at this beautiful checkout progress bar example from Haggar Clothing. It’s clean and easy to understand.

Letting your customers know where they are in your checkout flow is an essential way to keep your ecommerce conversion rates growing.

Your customers want to know how long the checkout process will take and what is required of them. So, if yours has multiple stages, make it simple and show them the steps along the way. If customers can’t see how close they are to completing their purchase, they can become frustrated and abandon the cart midway through checkout.

Rule #7: Simplify your checkout form

As I mentioned above, avoiding long forms is the first principle of boosting ecommerce conversion rates. Beyond that, you’ll get a better understanding of how your visitors use your checkout form by examining the session recordings you receive from Hotjar, CrazyEgg, or other qualitative research tools.

If people are unable to click through or follow the questions you’re asking on your checkout form, you may want to consider changing it. Either remove unnecessary questions or add more direction around what you want customers to do.

When optimizing a form, I like to take these creative ideas from Mockupplus.com into consideration:

Don’t force your customers to create an account. Guest checkout is your friend here. (More on this below.)

Don’t use field labels as placeholders. When a prospect enters their information, the field label disappears and they could lose the context of what you’re asking them to do.

Design single-column forms. Multiple columns can cause a confusing zigzag. Simplify the process here so your prospects know exactly how to navigate your page.

Group relevant information together in chunks. This ties back into showing the checkout flow. By dividing information into buckets (such as an address, shipping, and payment), you can make checkout smoother.

Set up autofill with Google’s geolocation search to help prospective customers add their address.

Provide different payment options and design a perfect credit card form. Digital wallets are payment processors like PayPal Express, Amazon Pay, Apple Pay, and others.

Walmart offers as many ways of paying as they can. You can even buy online and pay with cash in the store.

And, from my experience, always show shopping cart contents so customers know exactly what they’re buying.

Your checkout form will either improve or hinder your ecommerce conversion rate. Make sure it’s a seamless experience that requires as little effort from the visitor as possible.

Add even more smarts to your ecomm campaigns and landing pages by connecting tools like Hotjar and Crazy Egg into Unbounce. Read about 900+ supported Unbounce integrations.

Rule #8: Let your customers checkout as guests

If you’re visiting a website for the first time, you probably have no intention of creating a long-term account. You want to see if this initial purchase is worth your while.

When a customer buys something, the seller will usually get their name and email from the checkout form. However, forcing visitors to register just gives them another reason to leave—especially if they’re new to your online store.

Don’t distract your customers from completing their purchase by making them create an account.

If they’re happy with your product (and if you provide them with offers through retargeting and email), they’ll be inclined to create an account down the road. More importantly, they’ll feel comfortable buying from you again.

Rule #9: Offer social login options

I shop on a number of ecommerce sites. For the ones I visit frequently, I’ve created a profile. For the ones I’m new to or don’t visit often, I’d rather not have an account.

If we’re not really invested in a website, the thought of making another account (and remembering yet another password) seems like a waste of time. Social login lets customers quickly use the same information for any new accounts they make across all of the sites they visit.

This is a quick alternative to creating a new account because it doesn’t require a new username and password.

Despite the concerns many people have with companies using their data, a Gigya survey found that 88% of US consumers say they’ve used social logins. This leads us to believe that more often than not, people will choose convenience over privacy.

With the WooCommerce Social Login extension, customers can link their accounts on your website with their social media profiles for a simpler checkout experience.

Plus, considering the size of social networks like Facebook and Twitter, customers may feel more comfortable in the security of their personal information knowing you’re using platforms that are current.

Rule #10: Give ’em an incredible return policy

How many of us are wary of purchasing a product that is “final sale”?

The possibility of being stuck with that item makes you think a lot longer about whether or not it’s the right one for you, doesn’t it? A good return policy is an extremely important selling point.

Studies show that 60% of online shoppers make at least one return or exchange per year, and 95% will make another purchase if the return experience is positive.

Returns are a big part of online commerce. However, if you craft and manage your return policy well, you can also drive growth.

Look at how Midori Bikinis explains exactly how their returns work. Providing a 30-day return policy can increase conversions by 17% because they avoid locking their buyers into a commitment upon sale.

It stands to reason that the more flexibility you give your customers, the more inclined they’ll be to stick with your products.

Rule #11: Provide online chat and phone support

If someone encounters a problem during the ecommerce checkout process, you’ll need to address it immediately to save the sale. Asking someone to wait 48 hours for an email reply when other companies offer real-time support will almost certainly result in increased sales—for competitors, not you.

Ensure that your customer service team on-hand as much as possible to address any questions customers have about your products.

Rule #12: Include exit-intent popups

Let’s say someone decides they’re done browsing your site and starts to leave without buying anything. At this point, it looks like you’ve missed out. But wait! With exit-intent popups, you get one last chance to coax visitors into action—whether that be a sale or just capturing their email address.

Exit-intent popups let you entice non-buyers with coupons, limited-time offers, or newsletter subscriptions. (Maybe the visitor is a fan of your brand, but they just aren’t in a place to buy at this very moment?)

You can create them in lots of different programs, but I’m a big fan of popups from Unbounce. They’re easy to create in the drag-and-drop builder, and you can apply them directly to your Unbounce landing pages and your web pages alike.

In this popup from Livingshop, it’s hard to pass up the pitch for 50% off. As a buyer, I may not have wanted to buy before—but if I know I’m going to get my items half off, I may reconsider.

Instead of using popups to try to close a sale, you can also provide your customers with information. This will lead to a higher ecommerce conversion rate and amplified sales in the long run since you’ve added value instead of applying pressure.

For example, Zulily uses this popup to provide important information about how their app works. It allows people to browse brands in their own time.

Interested in a quick way to add popups to your campaigns? Learn more about how Unbounce popups and sticky bars let you present relevant offers to your visitors at exactly the right time.

Next Steps for Boosting Your Ecommerce Conversion Rates

Most of the tips above focus around optimizing your current checkout form. But don’t forget to install cart abandonment and customer review software so you can pinpoint where your customers are getting frustrated or confused. This will save you from losing many more customers down the road.

Your ecommerce checkout is one of the most vital parts of your business. Without sales, there’s no revenue—so it’s up to you to ensure your checkout process is as seamless as possible.

Optimizing this flow may take time, but there are always new tactics out there to test and implement. (Testing should be mandatory when it comes to best practices, even these ones.) Try to keep up with the most effective checkout tactics and you should start seeing an increase in sales coming down your pipeline.

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roypstickney · 5 years ago