#....'it's NEVER been relevant to you and your journey so just accept that we wont let you do it'

[iampikachuhearmeroar]

i love when hiring managers play cute little games with applicants in their job descriptions on seek.

[popcorn-hero]

The Tales of the Todorokis

Acknowledging character development and writing character development is not and making excuses for ones crimes.

Disclaimer: I read, I interpret, I express. This is a long post filled with images. Also probably some horrible grammar

Apologizing: Apologizing is  acknowledging ones faults and vowing to never commit the same mistakes. What has happened has happened. Nothing can change the past or the effect it had. What you do now, does not change or erase the past, but it helps guide a path of healing for the future. It can be the start of change and morphing into a better person. BUT, only if that person truly means it.

Apologies is not making an excuse for yourself.

Forgiveness: Forgiveness can be rightfully given, or not. It can be a tricky thing to understand at times. Forgiveness doesn’t remove the pain. Forgiveness doesn’t erase the memories. But for some people, forgiveness is a key to freedom, for inner peace. For other people, forgiveness doesn’t offer them that, and that's fine too.

We are not monoliths, we are individual people, with individual brains, with individual emotions, with experiences that affects us as individuals. Our stories might overlap - they might even be identical, but how we process it may not be.

I don’t like this narrative I’ve been seeing recently in the fandom of Horikoshi being an abuse apologist. I think Horikoshi is challenging us and its working. 

The Tales of the Todoroki’s: Enji, Rei, Touya, Fuyumi, Natsuo, Shoto

6 people

6 perspectives

6 stories

1 truth

Each viewpoint and each experience from everyone is very important in putting the pieces together (yes, even Enji). In fact, I think it was important to have Enjis viewpoint to the situation because it was such a contrast to what we’ve heard and seen from everyone else. In Enjis mind, he truly thought everyone was complaisant. He saw nothing wrong with attempting to live vicariously through his kids. In the same breath he expresses contempt for this children, its also laced with disappointment

He speaks of Rei as though she was consensual, but we know he essentially used her a valuable Mare and hurt her as well.

His treatment of Rei cannot be erased, justified, or forgotten. It happened. We as the audience are suppose to carry that in our minds because we are reading a story about Heroes. This challenges us to understand that heroic actions is not what a hero makes.

There are cops who (most of them tbh) that become cops simply for the power dynamic, not because they desire to protect. A lot of cops abuse their spouse.

 Rei: We are only introduced to her through the lowest point of her life and we have no insight on how Enji acquired her (yeah that sound harsh, but isn’t that what happened) nor her domestic life with him. What we know of her are scenes of her pain, and I think thats relevant enough. She may have had some “good” moments out of her situation, but she was still a mouse trapped in a lions den. Good days do not erase her state. Thats why this panel, was so odd to me 

Because it implies that Rei was complicit in having kids even though we as the audience understand that he basically brought her for that single purpose. Now note, this is coming from Enjs mouth, not hers so I can’t sit her be like “oh yeah she was fine with everything”

To me, this is simply Enjis projection because what was Rei honestly going to do? Say no? But who’s to say that she didn’t want Touya to be lonely? Idk, that panel was too wishy washy for me.

Moving on

She replies to Natsuo by saying that's not true

Its not in his defense like how Natsuo claimed. Rei never states that she forgives him, and we can see she is still on her journey of healing when she mentions shes still a bit scared of him. However, she acknowledges his acts as stepping stone for his own path of atonement.

If she does come to forgive him later in the story, thats her decision (Horikoshi actually lol). If she doesn’t, that her decision. 

Natsuo: 

The only insight from Natsuo is his resentment towards his father with what happened to Touya and the hurt of their mother. It is revealed later that Natsuo was Touya confidant in the house (I’ll get into that when I talk about Touya).

But He doesn’t forgive him....or hes not at that stage yet

When endeavor saves him from the villain, we are able to see Natsuos raw thoughts:

He’s conflicted: He wants to maintain the peace, but he can’t deny how he feels.

Natsuo felt like he had to compromise his feelings, and that shouldn’t be fair. Even thought he is the middle child, I feel like he took on the presence of the big brother and wanted to protect his siblings. But when you have a man like Enji as your father and you know how he is.....standing up to him as a child is terrifying

So when Enji says this

I’m like: DUH! Of course he would feel like that

But I’m taking this scene has Enji recognizing how he made Natsuo feel as a child which showcases. he owns up to the fact that he pushed Touya to the edge.

Yet with all that said, hes not suppose to forget. Hes not suppose to suppress how he feels. And even at his age, that child inside him still hurt and was never offered a chance to properly heal. I know what that feels like.

Natsuo must figure out what he needs to do to find peace - however that may be.

Fuyumi :

We don’t have much insight to Fuyumi and I’m sure  her experience is completely different from her brothers. One, because she was a girl and Enji is misogynistic, I doubt he gave her any type of attention as a father figure especially since she only inherited her moms quirk. I don’t recall  signs of physically abuse on Fuyumi and (Natsuo), but there probably was demeaning behavior at some point. Just being in that environment and seeing their sibling subjected to that, negatively impact her however 

But with Fuyumi, she is trying to move on

I think Fuyumi is on her path of forgiving her father -  thats her choice to make to find peace for her experience.  After expressing her desire  to move on as a family, she ask Shoto how he feels....

Oh my sweet prince Shoto: 

Shoto has a lot of baggage and being one of the main protagonist, we get a more in depth experience on his relationship with is father. I’m not going to go into too much detail because we all know he detested his father. I’m mainly going to focus on this middle ground that I find him at.

In the panels above he mentions having grudges and how it clouds the mind. Thats a toxic feeling to carry with you, especially when you’re trying to be a hero. He recognized that, and he’s been working on fixing that. Even his mother had to forgive herself towards what she did to him.

Shoto is not here to forgive Enji, hes here to forgive himself

What I mean by that is the fact that Shoto experienced self-hate. He hated a part of who was, how he looked, where he came from.  He had no control of his childhood, but he now has control of his future. At the sports festival, that was Shotos first step towards finding his healing. It wasn’t about Enji apologizing to him. It was about him.

And now look at him, he’s more social, more expressive, more powerful once he began to love himself. He got there on his own and with the support of his friends.

It doesn’t change what happened to him, and it doesn’t erase his feelings However, it gave him control over himself.

This is almost the same position Natsuo is in. He hasn’t seen anything (yet) for himself that warrants him to forgive his father. Maybe we will see it in these later chapters... maybe we wont.

Thats his decision

And last: Touya

Touya, touya, touya touya......

I honestly don’t know how to tackle his situation, but shoot me

From this memory (by Enji), Touya appears...enthusiastic. He appeared that he wanted to train with his father. 

And I think this is where things went wrong in his rearing. He was GROOMED .

Enji, being who he was, probably placed the ideas in Touya head of great success, importance, power, fame, ect. These things sound good to a child, and being the only child at the time, he had all his fathers attention. But as he got older and his quirk became incompatible, things started change.

Even before his quirk no longer became compatible for him, Enji still didn't see Touya as his ideal child, but he accepted it. Touya looks to be about 6 here meaning Shoto wasnt born yet or an infant.

 Going by the ages given for Shoto, Fuyumi, and Natsuo I’m going to state that 

Touya was 13 when he staged his death

Fuyumi was 11, Natsuo was 8, and Shoto was 5 and thats when we are introduced into in abuse.

So there is a 8 year window between Touya shift in his relationship with his father and the start of Shoto gaining his quirk.

That is a missing puzzle piece, and I can only speculate what happened in that time period to drive Touya to his mental breaking point and what his father did or, didn’t do for him.

Here, there is more white in his hair and he looks to be maybe 10? And this is when he starts to question his existence.

I can’t say all that Touya went through from the time Shoto was born to his faked death. 

I think Touya suffered from feeling abandoned by his father father, the feelings of being a failure because of these ideals of greatness only to be sideline. That he was just a placeholder like the rest of his sibling and not worthy to work along his fathers side.

I don’t think he faced the same treatment from his father as Shoto did.  I think he became blinded by approval and pushed himself to his limits to compete for Enji attention, He probably developed depression, anxiety, and a lot stressors as he became more and more incompatible with his quirk

And I think thats why there is the hate for Shoto because he feels like he took away his purpose ( which has nothing to do with Shoto but everything to do with Enjis grooming)

We know Touya is absolutely not on the scale of ever forgiving his father for what he did. For him to sit there and watch his father on TV and proclaim to be a hero when he knew what went on behind closed doors, it can drive him towards wanting to retaliate. 

His story showcases damages of a broken child. Where Shouto found liberation, Touya remained bound to the ambers Enji left on his worth and lies on being a hero.

Not everything can be fixed, and once a crack forms, it will continue to spread until it shatters.

In conclusion

The Tale of The Todorokis is not to serve as excusing abuse. Its a showcase of how 1 man can affect the lives of many people in different ways. It is a tale of moving forward, finding peace, and gaining control over your own person. 

Enji knows he can’t snap his figures and all will be well.  Though I think some actions he could have done was to take it upon himself to address the country, come clean,  and maybe retire as a hero, but he’s not a perfect character.

But I’ll take what I can get. Enji knows his place, he knows what he has done.

Happiness to his family is absence

Its there space

And there nothing more better he can do than that.

[jaybug-jabbers]

All-Glitch Pokemon Blue Run Pt16: Approaching Destiny

The following is a series of texts exchanged between the devices of Professor Gingko and his assistant, June, dated 8/15/97. This document is for the personal information and use of the designated recipiet only (i.e., “for your eyes only”). It is not to be shared. 

P Gingko 3:34 pm

June? Are you still out working with D4 in the Mansion? You've been gone quite a long time now. I was hoping for a status report.

Junebug  3:46 pm

ya got sidetracked sorry

P Gingko 3:47 pm

Side-tracked doing what?

Junebug  3:49 pm

um

Junebug  3:49 pm

I'll tell you but promise you won't be mad, ok?

P Gingko 3:50 pm

I won't be mad as long as you don't give me a reason to be mad.

Junebug  3:52 pm

I'm sort of in Viridian City right now

Junebug  3:52 pm

and, uh, I just finished fighting the gym leader. did yoy know the Viridian Gym leader was Giovani?

P Gingko 3:53 pm

What on Earth possessed you to do this, June? Did I not *specifically* instruct you no more gym battles or trainer fights? You know we're trying to keep a low profile!

Junebug  3:53 pm

ok see you're getting mad

Junebug  3:53 pm

look, I had a reason

Junebug  3:54 pm

I heard on the news that the Viridian Gym was accepting challengers again, and somebody was speculating the leader of the gym was actually this giovani guy

Junebug  3:54 pm

and like it was acting as his sort of cover. you know, the dude who is in charge of team rocket? those losers who keep smuggling pokemon and stuff? and they were RIGHT, it totally was giovani

P Gingko 3:56 pm

I fail to see why this is relevent. What does it matter if the Gym leader is Giovani? You still shouldn't have challenged him, especially in front of so many witnesses.

Junebug  3:58 pm

because I stopped him! I stomped him flat with my glitch pokes and he was so confused and humiliated that he swore he couldnt even face team rccket anymore. he said he's disbanding the whole organization! look i knew somebody had to take the guy down a few pegs, and I was right, it worked.

P Gingko 4:00 pm

As commendable as that is, June, this sort of thing still is best left to the authorities to deal with. Let the police and investigators handle Team Rocket. It's not the job of a busy young lady who's assisting a glitch pokemon professor on very delicate research.

Junebug  4:02 pm

Isn't it, though?

P Gingko 4:02 pm

Isn't it what?

Junebug  4:05 pm

Look, Professor. I've been doing a lot of thinking lately. We've been spending months now researching these glitch pokemon. And you've spent YEARS doing it. All in super secrecy. Ever since they were discovered, its been in secret. youve been slaving away in the shadows, and all your colleagues just think youre some qwuak, some lunatic.

P Gingko 4:05 pm

The reminder is, in fact, not necessary. I'm well aware of how the academic community perceives me.

Junebug  4:06 pm

Don't you think it's about time we do something about that? We've learned so much and we have PLENTY of proof by now! We can go public about glitch pokemon and show the world what they've been missing. or misunderstanding.

P Gingko 4:08 pm

June, that's not for you to decide. The nature of our research is very important but also very sensitive. We're working with incredibly powerful forces. In the wrong hands, or if mishandled, glitch pokemon and glitch phenomenon can be devastating

Junebug  4:11 pm

Yeah but isn't that all the more reason to go forward with the truth? Sooner or later, some random person will stumble across glitches, just like I did. And who knows what will happen to them. But if we go forward and educate people, then, laws can be made, and people can learn about them, and we can all know how to deal with glitches properly.

Junebug  4:11 pm

and also people will realize we're not crazy!! you wont have to work in obscurity anymore. you can be a hero! recognized for your genius.

P Gingko 4:12 pm

Appealing to my sense of vanity won't work, you know.

Junebug  4:12 pm

its not really about the glory though, thats just a nice added bonus.

P Gingko 4:15 pm

June . . . it's not as though I have not considered these facts. I've thought about them for years. About when to go public, and how, and with what information. It is of course my ultimate goal to reveal what we've learned to the world. So that everyone can live safely and co-exist with these amazing creatures.

P Gingko 4:15 pm

But it's not as simple as just holding a press conference and proclaiming things to the world. There are so many factors to consider.

Junebug  4:17 pm

Maybe you'r over-complicating it, though. like, I had this great idea yesterday about how we can do it.

P Gingko 4:17 pm

I mean this with no offense, but I very much doubt that you've settled on a solution more sophisticated then my years of consideration has generated.

Junebug  4:19 pm

wait til you hear it before dismissing it, man

Junebug  4:19 pm

you're gonna love it

Junebug  4:19 pm

you ready to hear it?

P Gingko 4:20 pm

June.

Junebug  4:20 pm

ok so . . . .

Junebug  4:20 pm

I take my team of glitch pokemon and I beat the Elite 4 and become Pokemon Champion of the entire region.

Junebug  4:24 pm

Professor?

Junebug  4:26 pm

Professor, u still there?

Junebug  4:27 pm

c'mon man its a brilliant idea

P Gingko 4:30 pm

Get back to the lab. We're not discussing this.

Junebug  4:30 pm

Aw, cmon. What better way to prove to the whole world the power and reality of glitch pokemon? Nobody can call it phony after that, and nobody can deny them. Plus with the prestige of Championship we'll be in a position to put forth our important research and ideas on handling glitch pokes safely.

Junebug  4:40 pm

Professor, are you there?

P Gingko 4:48 pm

Get back to the lab.

P Gingko 4:48 pm

We can discuss it there.

—

(E-mail from one week later)

Professor,

This is the update you wanted about my journey through Victory Road. I know you’re still feeling hestitant even after all our long discussions about the plan. I hope this report can reassure you that this is going to go off without a hitch.

My first hurdle on the journey began before I could even take a single step on Victory Road. Professor Oak’s grandson had once again managed to track me down. It’s like that kid has a sixth sense for honing in on me and being annoying, I swear. He demanded a battle, so I complied.

Things were a cakewalk, but then, uhh. He sent out his Alakazam and it was . . . a lot stronger then before. By like, a lot.

He wiped my entire team. It was almost in an instant. 

But that didn’t matter, because I’m no pushover trainer! Maybe I used to be, but these days I’ve learned an awful lot. So I dug into my supplies of TMs and found the perfect one. I taught Giago Thunder Wave.

During our rematch, Gia survived a hit and paralyzed the Alakazam. I knew the Zam had paltry Defense, so I sent out Fractal, who has amazing physical Attack. The Zam crumpled before us!

Things were a little tight with the final foe, a level 53 Blastoise, but my team chipped him down enough that Wobbles could easily finish the job. Not bad for a team sitting at around level 35.

With that annoying kid cleared out of the way, we headed to the caves known as Victory Road.

The journey wasn’t exactly a quick one, I’ll be honest. It took a lot of tromping around, getting lost, pushing rubble out of the way, and battling trainers that had alarmingly high-levelled pokemon. I eventually decided it would probably be best if we did a little extra training. It would make the trip a bit smoother.

So we trained, and we trained hard. Our goal was for everyone to reach level 40. Not too ambitious, just around 5 levels or so. For some, it was pretty easy. Wobbles had no problems, and Gia was packing Surf. Sure, Gia’s Special isn’t great, but it was still enough to take out the local Rock/Ground types in the cave. Jasper took slightly longer to work with, but with Earthquake and Hydro Pump, he still didn’t have much trouble. 

Dusty was a bit harder to train. As you know, her stats have never been incredible . . . besides her speed, that is. But she had Bubblebeam, Ice Beam and Hydro Pump, so it actually wasn’t too bad; just a little more time-consuming.

Then there was Fractal. I’ve noted before that Fractal’s defenses (both of them) are the worst of the team’s, and frankly abysmal. So training him was certainly a challenge. I opted to wander the grasses just outside of the cave, beating on Dittos and Fearows and healing a TON. It took a while, but eventually, even Fractal rose through the ranks.

After Fractal, there was just Charmed left to train. It wasn’t too bad, considering how balanced Charm’s stats are. The only extra thing I needed to do was duplicate some Elixirs for Charmed. She still doesn’t trust Pokecenter nurses, so she’ll only accept heals from me. I even bought Charmed a little treat and taught her Fire Blast.

Of course, if I’d wanted to, I could have duplicated a crapton of Rare Candies and just fed them to my pokemon. But I wasn’t going to do that. After all, you told me eating too much candy isn’t healthy for pokemon, and besides, I knew they could prove themselves in battle.

And that they did. We finally cleared Victory Road’s twisted, confusing tunnels and made it outside to face the large, dominating building that housed the Elite Four.

It was time.

—

Click For the Next Part of the Series!

[ohjaimelannister]

Do you think Hoppers actually dead though?

O K A Y.

I’ve been looking for an excuse to pull all of this together so here we go! NO Anon, I do not think that Chief James Hopper has gone and died on us. There’s no REAL evidence (there are easter eggs though) however and the Duffer Brothers could still pull the rug out from under us but hey.

No I do not believe that Hopper is dead. Although some things can be interpreted as pretty final and if the Duffers really kill him off I will never watch this show again, because it’s horrifically SHITTY writing and im already super tired of that this year lmao.

One - There is no body? We were never showed a body or what’s left of one? We have seen bodies for Benny, Barb, Bob and Billy (and even people who were in it for like 5 minutes). THEY EVEN PRODUCED A FAKE WILL WHEN THEY WANTED US TO THINK HE WAS DEAD. THEY AREN’T AGAINST SHOWING US BODIES!!! Which brings me to my next point!

Two - They also aren’t against to showing us death. Lots of gory detailing death, WHOEVER it is. Billy died horrifically but you saw it even though hes a kid. Bob got ripped to shreds.  And even those dudes at the beginning of S3 died horribly? They still showed it. Hopper’s death??? It cuts away. You see NOTHING. AT. ALL. There aren’t even any remnants OF a body where he was standing, and Joyce goes down there and LOOKS. Surely shed find something? Gooey grossness like the bodies at the beginning? Nope. You could argue that they’d be against showing us the death of a beloved hero and a main character but. Again. Bob was beloved and arguably one of the sweetest characters in the show and he was ripped to bits in front of us and Joyce. Billy was a kid for all intents and purposes, still he died a horrible death. Not one bit of that was cut away.

Three - If you look in the shots hes not on the platform when the thing explodes????? like at all? Either that’s badly shot or its done deliberately because he’s just not there anymore? There’s the portal to the Upside Down and you can see a ladder in the shot too, so maybe he either went into the Upside Down or down the ladder and got caught by the russians?? We just don’t know.

Four - We see the devastated Eleven and the aftermath of what happened at Star Court. Then it jumps to three months later? Okay, odd that were not shown anymore of the grieving or the funeral. Then of course Eleven read the SPEECH. Think about the end of it specifically and about LEAVING THE DOOR OPEN 3 INCHES!! You can see from one of the final shots of Star Court that the gates not CLOSED. It was healing but it never fully closes. So Hopper could be in the Upside Down, or travelled through it to Russia on the other end?? Who knows. Point is, they included this line at the end for a reason. Whether the reason is that hes actually dead and they’re just being profound or that its a hint about his fate, its meaningful.

Five - During the ending the song HEROES by Peter Gabriel plays, this is the same song that was placed over them finding Wills fake body, and after all the goodbyes and the ‘speech’ where it ends with “keep the door open three inches” well. Come on.

Six - Then it cuts to Russia and you hear the “not the american” line, and Hopper was called “the American” throughout the series by that Russian baddie. Should I start waving Red Flags here or???? Then again, a lot of people are saying this could be Brenner. Okay I 100% get your logic Im with ya, and for a few days I’ve also thought it could be Brenner. But here’s the thing. Elevens powers. Brenner makes her use them to spy on a russian man in Season 1. Hinting that there’s more going on here than just super powers, kids and other dimensions. Don’t forget that in the 80s the world was in the grip of the Cold War, and things would have started reaching a boiling point for this long before 1985 when it ‘officially’ began. We were never given any answers about why Brenner was spying on this man, or even Russia. Or even if he WAS spying for the US. Nothing, it’s a throwaway scene. Or IS IT? Russians show up in Season Three somehow knowing about the Upside Down, having failed at their own attempts to open a gate in Russia. They somehow know that its Hawkins they need to be in to successfully open their gate and potentially get monsters to use, oh I don’t know, in a WAR???? How would they have known any of this information to begin with?? Oh I wonder. We were told all about Brenner being alive and out there in season two (and we were never told WHERE and this is not referenced again), but as far as I can remember Eleven has never shared this with anyone else, even though it’s completely RELEVANT information. And as far as I can remember (its been a hell of an emotional few days) I dont think were given any explanation about how the Russians knew about the Upside Down, Hawkins or anything. So maybe the reason they knew is BECAUSE BRENNER is the one giving them their directives? Because hes worked for THEM this whole time???

Seven -  Interestingly also Eleven lost her powers? JEEZ ISN’T THAT CONVENIENT!!! Because the first thing shed use them for is to look for Hopper even if she was told he was dead. Shed look, 100% for the man who saved her, gave her a home, loved her, worried for her, cared for her like she was his goddamn OWN. Conveniently though now SHE CANT??? Interesting.

Eight -  And now. There’s the voicemail message. In one of the episodes (my brains so fried I cant remember which one sorry) Murrays gives out his landline number, and when you call it you can hear him give a message to Joyce. You can listen to it here.  You can tell this is after season three, because why would he talk to Joyce Byers? Surely if he was trying to reach someone for information it would be Hopper?  “I have an update, its best if we speak in person" an update??? About what??? Why is he coercing with joyce???  Notice how he says “it’s not good or bad but its SOMETHING” and then says “we’ll talk about it in person” (or something like that) why would he be calling joyce with an ‘update’?????????? AND ON WHAT EXACTLY?? INTERESTING!!

Nine - Theres this interview with the cast specifically ABOUT Hopper, the death and the post credits scene. And I love David Harbour but, you cannot lie for shit my angel.

Ten - Millie has said in an interview “ Her dads gone, or so she thinks” COME ON.

Eleven - Again WE KNOW DAVID HARBOUR IS LIKE THE MARK RUFFALO OF STRANGER THINGS. And hes bad at keeping shit to himself. Hes already told us at the end of last YEAR, literally a month after they finished filming season three that the Duffers have told him the ending to the series as a whole. Why would any creator do this for a man they have effectively just fired, because his character died? Why would they tell him? They wouldn’t.

Tweleve - Again. David Harbour, bless his heart, I think its trying to give us HINTS and bread crumbs to follow. Last week he changed his instagram photo from Hopper in S1 to the number 6. Odd. Today he changed it to the number one :

Twelve continued - Basically if he changed it to an 8 next, we know hes trying to hint at Murrays voicemail message and this is a clue for Hopper. Because why else would he bother?

Thirteen - Theres also this screenshot from Cara Buonos instagram where she literally SAYS about him being in Kamchatka, and uses the Russian word for PRISON. (Of course this could just be a joke between the actors

Fourteen - Theres also the fact, which is not evidence mind you, that its incredibly shitty writing to have both the men that Joyce Byers loved/loves to die in front of her? And actually having her put the action in motion that kills the man she loves? No. I wont accept that. And weve been shown her non willingness to believe in peoples death, everyone and their mothers told her Will was dead and she was being crazy. Did she listen? No. And she got her boy back. Will she think once she has a clear head that Hoppers dead? Maybe. Which is why she asks Murray to investigate. Hence the Voicemail Message.

Fifteen - Its also incredibly shitty and hard to swallow, for Elevens sake too. I mentioned already how much she loves Hopper and finally got a true parent in him. Do you honestly think they’d put her through all of that just to lose him NOW? Like i said, its convienent how shes lost her powers at this very crucial moment.

Sixteen - DAVID. HARBOURS. BEARD. RIGHT. NOW.

And SEVENTEEN -Just in case y’all are having trouble with any of that it looks like David Harbour has let sorta slip (my god I fucking ADORE THIS MAN LET ME TELL YOU). I dont know how reliable this is mind you because its not coming from a BIG source, but HERE he hints at knowing who the American is, after telling everyone else (see the interview above ^^) that he doesnt know and he cant say anything. 

‘During an interview with David Harbour, I attempted to delicately get around the fate of Jim Hopper. Harbour, however, came right out and gave it to me straight. “This is the question I’m going to have to dance around–” I began, only for Harbour to interrupt me and ask, “The ending?” “Right,” I said. “Is there a way you can talk about the future of Hopper without…” I trailed off here, only for Harbour to ask: “Well, did you see the post-credits scene?”I had, of course. And so I straight-up asked: is that Hopper behind the door? According to Harbour, that’s the most likely scenario. Throughout the season, the main Russian baddie refers to Hopper as “the American”, and having another Russian refer to the mysterious prisoner in the same way was the big giveaway.Of course, knowing that Hopper is alive, and knowing how he survived and ended up in Russia, are two different things. We’ll have to wait for season 4 to get that answer. And we’ll have to wait to see how things unfold from there. Will a big chunk of season 4 involve Hopper escaping that Russian base, and trying to get back to America? Time will tell. One thing is clear: Hopper still has a long journey ahead of him; not just physically, but emotionally.’

SO, basically Jim Hopper has not left us, Joyce or Eleven.  And if the Duffer Brothers have done all this to screw with us, well. Im not gonna be responsible for what I do.

I FEEL JIM HOPPER IN THIS RUSSIAN PRISON TONIGHT!!!

THANK YOU FOR COMING TO MY TED TALK!!!!!!!!

[crossedbeams]

WE: An honest  WIP review (that probably says more about me than the book)

As a natural cynic, “coper” and self-help avoider, my first perusal of WE was less than satisfying. Dipping in and out I saw words like “miracle” and “sacred vessel” that made me want to run screaming back to my comfort zone. Skimming the surface, I couldn’t see the feminist fighting spirit I’d hoped for and I seriously considered pretending I’d never received a reading copy, enjoying the events I had committed to attend, and then shoving it to the back of my bookshelf. And then I landed on the page that summarises the book’s nine principles. Acceptance… Kindness… Humility… principles that I had definitely not embraced as I approached writing this review.

I began reading this book not as someone hoping to transform their life, but as a pessimistic publishing professional with an interest in Gillian Anderson who figured they’d give it a go. And so, I had not really read it. I’d perused it through the trappings of my ego and expectations, and as early reviews began to trickle in I began to suspect that in doing so, I had entirely missed the point.

So I started again. 

I forced myself into the unnatural position of someone who might gravitate naturally to this type of book, left my preconceptions at the title page and tried to read with an open mind. And what I found, once I pushed myself past the occasional word that set off my “woo-woo” alarm, was rather more interesting, impactful, and considerably more inconvenient than what I’d expected.

I would like to add a caveat before I get into my thoughts, addressing the elephant in the subtitle… because this is not a manifesto, or at least not in the sense one would expect as a regular reader of modern feminist publications. In fact, the final section explains as much. If you go into this expecting a feminist rallying cry, you will likely walk away disappointed and that would be a shame. What this book is, is a call to women to take care of themselves, support one another, and some good advice on how to go about doing that. While self-care is an inherently political act, reading WE through the lens of politics is setting it up to fail.

Read it instead as you, the you that exists for those precious few moments in a day (if you’re lucky) when the world is shut out, the makeup is off and there’s a moment for reflection. Read all the words, even the ones that make you cringe a little, because they come from a positive place. Under all the motivating quotes, the structure of a “guide” and the language of self-help is a very simple intention; a couple of women, average in some ways and exceptional in others, who have survived their lives so far and then taken the time to think through and write down how they’ve stayed afloat in order to pass it on.

Making my first entry in the prescribed journal (a gratitude list) I was barely open the receipt of this knowledge, but as I worked through, I began to recognise myself in the odd sentence, then the occasional paragraph and then, (horror!) an entire section. As I stopped holding myself separately from what I was reading, I began to get more from the process. The exercises vary from basic meditation to the listing of childhood personas to longer tasks for unpacking resentment (turns out I have a lot) and fear. Their effectiveness varied, and found that in some cases I was going through the motions while others were quite profoundly affecting. This was a surprise. Cynically I had assumed, even as I went into my re-read with the intention of giving it all a “proper go”, that I would just be making a point of trying things out. And then, as I spent twenty minutes listing all the parts I play in my daily life and sorting out the “real me” from all the versions I think other people like more, I realised that all WE was actually doing was forcing me to draw into the light all of those flickering thoughts that I try to ignore. It was making me take nottoce of those inconvenient truths that surface during Sunday family dinner, and get cleared away with the plates for the sake of harmony (”I hate being the butt of all jokes just because I’m the “funny one”), so I can confront them.

And that is WE’s triumph. It keeps things relatively simple and in doing so allows you to feel that when an exercise or an idea clicks, a change is beginning. It’s not lofty, you don’t need to invest in yoga gear, supplements or chant in Hindi. You just need you and the willingness to be honest about what you’re putting on the table, because what you take away will be directly proportional to what you put in. When I put in nothing, I got nothing but a headache, when I started trying, I found certain gears in my head I hadn’t been using started to turn. 

I suspect that those with a better grounding in self-care, therapy or spirituality will find a lot of the ground familiar, but to a newcomer it seemed a well-balanced introduction to lots of ideas and processes(referenced at the end for further reading should you find something particularly resonant). There will also be passages that are not relevant to every reader, I skip a lot of short sections about parenting without close reading because it’s not something I need to process yet, and as much as I’d recommend not skimming large swathes for the sake of not missing something essential, if you do come across something that doesn’t fit, don’t force yourself (I had a hard time with the “inner girl” so I chose not to linger). There’s a lot of food for thought in WE, and it wont all be to your taste. 

Interspersing the exercises and their explanations are the author’s personal vignettes in their very distinct voices. Nadel is more consistent, open in the specifics of her struggles, unfiltered, unashamed and frankly worded in her discussions of addiction and depression. Anderson’s contributions are more erratic, one chapter offering deeply moving, incredibly human looks at her struggles with parenting and anxiety while others have a veneer of distance and strike less sharply. In combination though, the effect is to ground the book which might otherwise float in its deliberate generalisation, leaving the everywoman for a few paragraphs to remind the reader that she is not alone in her struggle to do better and to feel better.

That is what, when I eventually finish working through the book at the pace it deserves, I suspect I will walk away with. Not necessarily any magical answers or sudden feelings of well-being, but the knowledge that I’m not the only one who looks good from the outside and is barely holding it together. That and the identification of some of my worst habits, along with some practical techniques to help me break them is far more than I expected to get from WE, or indeed any book, and so perhaps now I will have to take my slightly open mind and look to expand it further, get to know it better and maybe continue to make myself a happier version of me.

Natasha Lunn of Red refers to Anderson and Nadel’s book as ‘a map for women who feel lost at sea’ and that’s a perfect analogy. The techniques, exercises and principles in WE aren’t going to get you out of the water, show you to a lounger and pass you a mimosa but if you take the time unpack what they’re saying, they might at least help you hold the map of your life up the right way.

WE is not going to blow a hole in the patriarchy or fix your entire life, but if you decide to pick it up then open it with an open mind. You can feel that the writing comes from a good place, with the intention of helping you to see and process things differently. Make the most of it; embrace those parts that you connect to wholeheartedly and then use what it unlocks to connect to those around you in a healthier, happier way. Each chapter ends with an affirmation, but before that is a short section on the individual principle (Joy, Love, etc.) and its application in the wider world and that’s where the onus is on us. 

I think the true value of WE will come not from the completion of the book’s journey, but from how we apply these principles in our relationships and communities. In the run up to publication, I ran a countdown based on themes from the books contents page and was daily humbled, shocked and moved by the stories and strength shared with me by women in the blogging community. Going forward I hope not only to continue to unpack my mess into my journal, but to help other women to do the same, to accept their help with things I can’t manage alone and in doing so truly embrace what Gillian Anderson and Jennifer Nadel did in publishing WE. It’s not about getting it right, or answering every question, it’s about sharing what you know, what you have worked out about picking yourself up, and paying it forward where you are able. It's about sharing our experience, good and bad, for the benefit of our sisters, and that is a simple, valuable philosophy that can last much longer and goes much further than a single book ever could.

WE is available in hardback now from all good booksellers and also Amazon.

[charly-ra]

10 Marketing Automation Trends That Will Shape 2019

Marketing is increasingly driven by data and technology. Nowhere is that more evident than in marketing automation.

It’s enabled us to do some pretty cool things. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation. We can send welcome emails and autoresponders in our sleep. We’ve got the email part of marketing automation down.

Now it’s time for B2B marketing automation to shift into multichannel messaging, even personalized, real-time multichannel messaging.

And that’s only one of B2B marketers’ new capabilities. As AI and machine learning gain wider use, marketing automation is set to get increasingly more sophisticated and impressive. It’s both exciting… and a little daunting.

So if you’re ready for the brave new world (or at least 2019’s version of it), here are the B2B marketing automation trends most likely to have the biggest impact. We’ve chosen these trends based on research wherever possible, so while this list may have some opinions in it, it’s mostly based on data. Which seems appropriate, given the state of marketing automation in 2019.

The most successful marketers will be those who manage their data best.

Marketing has become a data wonk’s job. Everything runs on data now – pretty much every trend mentioned here is data-driven: Personalization, Multichannel, Improving the Customer Journey, you name it.

Data management is complex of course. That’s why it’s a challenge, and often mentioned as a primary barrier to marketing automation success (only strategy seems to give marketers as much trouble).

And “data management” is a very general term. To rock marketing automation like we want to, data has to be accurate and formatted correctly so it can be accessed. It has to be current, and you’ll have to figure out a way to keep that data “clean” so no delayed process ends up updating a field with outdated information.

Managing all those data inputs can be tough. And it isn’t going to get any easier. The number of data sources used by most marketing organizations is actually increasing.

Don’t expect this to change all that much in 2019. The real thing to expect is that the marketers who can figure out how to turn their data from a cacophony into a symphony will do better and better.

And while data management is a big job… it can be done. “47% of marketers say they have a completely unified view of customer data sources” according to Salesforce.

You want to be in that half.

More B2B marketers will use multichannel messaging – and use it well.

For years, “marketing automation” has largely meant automated email marketing. More sophisticated B2B marketers moved past that a while ago, but some marketers are still “stuck” in the early phases of marketing automation.

There’s nothing wrong with that, but your prospects and customers don’t just use email. As you know all too well, they’re using social media (often several social platforms) and they’re on your site (we hope). They may even be at an in-person event now and then, and they’re almost always texting.

So expect to see more B2B tools and marketers move toward multichannel communication this year, especially because more marketers are integrating AI and machine learning into their martech.

AI and machine learning have a data-crunching power needed to pull multichannel off. It’s always been nearly impossible for human marketers to manage multichannel campaigns of any size, especially now that customers and prospects basically expect personalization and real-time messaging.

There be more personalized communications, and more personalized customer journeys.

Personalization is no longer a competitive edge – it’s a customer expectation. And yet, only 28% of marketers are “completely satisfied” with their ability to “Create personalized omni-channel customer experiences.”

  If you can get this right, though, the rewards are there: Salesforce reports that “High-performing marketers are 9.7x more likely than underperformers to be completely satisfied with their ability to personalize omni-channel experiences.”

What B2B marketers can do now with marketing automation is truly impressive… and at the same time, to some customers and prospects, we’ve finally achieved what they’ve been expecting for so long: To give them the information that’s relevant and useful to them, and nothing else.

More B2B marketers will implement real-time communication.

You know the cliché: Strike while the iron is hot. Well, it applies to marketing automation in spades, and smart marketers are chasing this capability down.

To give you an idea of how powerful real-time communication can be, consider the difference between response rates for welcome emails that are sent instantly versus welcome emails that are “batched” and sent out a bit later.

The real-time emails get 10X the engagement.

What would your marketing reports look like with 10X engagement? Heck – what would your bonus look like?

Marketing automation will be used more often for the entire customer lifecycle – not just for lead generation.

Marketing automation is great for nurturing leads, but it’s also great for customer retention and increasing customer lifetime value. We’ve known this for a while, but as marketers have had more time to grow into marketing automation, and to use it more confidently throughout their marketing, we’re finally seeing the full lifecycle use show up.

40% of marketers in a recent survey said that “prospect/customer re-engagement” is one of the most effective tactics for optimizing marketing automation.

If your current marketing automation program is only “sort of” profitable, an automated re-engagement program could be an easy way to move it into the black. Re-engagement programs are generally the low hanging fruit of marketing programs: They can generate strong results with just a little bit of work.

All you’d need to do to set up a marketing automation re-engagement “program” is to:

Ask your IT department (or your own marketing software, in some cases) when customers/clients tend to dis-engage.

Have a copywriter write you a series of re-engagement emails.

Get the emails designed and set up.

Start testing.

The opportunity for re-engagement emails is particularly ripe. Only 10% of marketers are sending re-activation emails according to a recent survey.

Lead quality will continue to beat lead quantity.

The shift to lead quality over lead quantity has been going on for a while now. It’s a sign of how marketing automation is becoming more effective.

Of course, lead quality can mean many things. It can refer to whether leads are Sales qualified, how long leads take to mature into sales, and the value of leads. Those are all more granular measurements of the same trend: Better leads are better than more leads.

Sales will welcome this, for sure. They’ve spent too much time already following up on weak leads. Actually, the quality of leads (however you measure them) could be an excellent metric for tracking that elusive Sales and marketing integration.

Marketers will use marketing automation as a way to improve the customer journey/experience.

Pop quiz: What’s the single most effective way to optimize marketing automation?

According to the marketers (mostly B2B) who responded to Ascend2’s survey about marketing automation, the answer is: Customer experience mapping.

This actually makes enormous sense. In a way, marketing automation – sending pre-defined messages to people who take particular actions – is a way to shape their experience with your company. All those drip email campaigns… that’s a way to guide a customer’s experience with you.

Marketing automation is customer experience optimization.

And as you know, optimizing the customer experience is one of the single best ways to be an awesome marketer, build an awesome company, and have customers/clients who rave about you to thousands of other likely customers.

That’s why it’s been called the ultimate competitive advantage. A survey from PwC found that:

“Forty-three percent of customers would pay for a greater convenience, and 42 percent would pay for a friendlier, welcoming experience, according to the survey. Furthermore, 65 percent believe that a positive experience with a business is more influential than great advertising.”

Another survey found that “80% of customers say the experience a company provides is as important as its products and services.”

Thinking of marketing automation as an extension of optimizing customer experience could be a great way to get more budget for it. A lot of CEOs get the benefits of improving the customer experience – they know how it can affect practically every aspect of a business. And so, framing marketing automation as one way to improve customer experience could get them onboard with projects that they might otherwise have been cool about.

Strategy may continue to be a sticking point.

It’s the classic story: Marketers get attracted to cool technology, but don’t have enough of a strategy set up to really make the most of it.

Developing a marketing automation strategy should happen after you’ve defined your personas and mapped their customer journeys. Customer journey mapping will never be perfect – customers and prospects don’t move in a linear path, and they definitely don’t all do it in the same way.

But take a deep breath, accept that your customer journey plans won’t be perfect, and build your marketing automation system from there.

It will evolve the longer you use it and test it. But you have to start somewhere, and starting with a “good enough��� customer journey map is far better than just diving in and starting to implement marketing automation in a little corner of your business here and there.

Use of artificial intelligence and machine learning will continue to grow.

Honestly, B2B marketing automation is probably using more machine learning than true artificial intelligence. The classic definition of AI is that it can fool a human into thinking the AI is another human; most chatbots can’t do that (yet).

But machine learning is definitely in play. The definition of machine learning is “using data to answer questions” according to Google. As mentioned above, marketing performance basically runs on data now – who wouldn’t want to use machine learning to get the data to start answering questions? That seems to be exactly what we all need.

And because marketers’ adoption of AI grew by 44% from 2017 to 2018, expect 2019 to see at least that much growth in “AI” (or machine learning).

Voice search will become the next new messaging channel for messages sent via marketing automation.

B2B marketers get such a bad rap for being behind on trends. But 32% of us are already optimizing for voice-activated personal assistants.

This is going to accelerate in 2019, and it is absolutely going to affect marketing automation. Even now, Alexa can read emails.

So… have you listened to how your automated emails sound when read? Have you looked into what your company’s customer experience is like via voice for your automated messages? Some of your competitors are already doing this.

Closing Thoughts

Marketing automation reminds me more and more of the advertising automation going on in pay per click and social media advertising. Marketers are increasingly able to sit back from routine operations (like bid edits or sending updates about a new blog post) and are moving more into data analysis and customer experience.

Having these powerful tools to work with is fantastic. It lets us do truly cool things. But the tools are really only as good as the people who use them.

Marketing automation can work really well, but it’s not magic. Even the most robust marketing automation platforms still need smart people to set them up and optimize them.

from http://bit.ly/2QWiFes